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Speaker 1: What's Up rich on Techi's Rich Demiro here richon tech

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Speaker 1: Dot TV. And last week I was so sad when

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Speaker 1: I went to the Third Street Promenade in Santa Monica.

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Speaker 2: I saw that the Barnes and.

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Speaker 1: Noble bookstore has closed. That was sort of an institution there.

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Speaker 1: It was at the end of this large pedestrian mall.

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Speaker 1: It was a giant bookstore. Every time I went in there,

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Speaker 1: I always wondered how it was still there. And here's

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Speaker 1: the problem. I never really bought anything there because I

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Speaker 1: knew the prices were cheaper on Amazon, and so you'd

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Speaker 1: pay sort of full price for these books when I

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Speaker 1: know I could just order them online. So I was

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Speaker 1: sad to see it go, even though I definitely contributed

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Speaker 1: to its demise. But this week I am in love

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Speaker 1: with the new Amazon Books in Century City. Century City

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Speaker 1: Mall is on Los Angeles's West side.

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Speaker 2: It's brand new.

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Speaker 1: They just redid the whole thing, like spent I don't know,

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Speaker 1: over a billion dollars to redo this place.

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Speaker 2: And Amazon Books was there.

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Speaker 1: So I was at the mall for some other reason

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Speaker 1: yesterday I'll explain later in the week, but I wandered

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Speaker 1: into the Amazon Books and I fell in love with

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Speaker 1: the bookstore all over again. So if you've never been

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Speaker 1: in an Amazon Books, let me explain. It's basically like

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Speaker 1: the Amazon website but in a store. So it's very

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Speaker 1: fresh looking, very open. They've got a bunch of books there.

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Speaker 1: Obviously the selection is not as vast, but they've got

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Speaker 1: kind of popular best selling books there, good selection of those.

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Speaker 1: They've got some magazines. They've got all the Amazon electronics,

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Speaker 1: so the Echo and all the tablets they sell, and

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Speaker 1: of course the kindles are there, and then some other

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Speaker 1: assorted smart home electronics that work with the Amazon Echo

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Speaker 1: as well for your smart home connected stuff.

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Speaker 2: So here's the deal.

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Speaker 1: When you buy a book, so there's no price tags,

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Speaker 1: or there's very few price tags. Some of the electronics

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Speaker 1: have price tags, but the books really don't. So if

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Speaker 1: you want to find the price for an item, you

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Speaker 1: just scan a barcode underneath the book, or you can

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Speaker 1: kind of scan the cover using the Amazon app and it.

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Speaker 2: Will tell you how much the book is. But here's

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Speaker 2: the deal.

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Speaker 1: If you're a Prime member, yeah, the prices are just

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Speaker 1: what they are online and they change all the time.

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Speaker 2: But if you're not a Prime member, you pay full

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Speaker 2: price basically most of the time.

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Speaker 1: So on the book that I bought, which was Gary

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Speaker 1: Vaynerchuk's new book, Crushing It, thirty dollars if you just

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Speaker 1: walked in there off the street. But I paid eighteen

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Speaker 1: dollars because I'm a Prime member. And then when it

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Speaker 1: came to time to check out, by the way, I

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Speaker 1: bought three things. I bought two books and a planner,

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Speaker 1: and I was so impressed.

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Speaker 2: It was about fifty dollars total.

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Speaker 1: So when you check out, there is a human there

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Speaker 1: to help you check out. They scan the books and

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Speaker 1: then they say, hey, are you an Amazon Prime Member?

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Speaker 2: Do you have the app on your phone?

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Speaker 1: And if you have the app on your phone, all

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Speaker 1: you do is you scan a QR code that's sitting

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Speaker 1: by the cash register and then it's somehow that links

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Speaker 1: you to them and it says, okay, do you want

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Speaker 1: to charge this purchase to the credit card on file

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Speaker 1: at Amazon? You can pick the credit card you want,

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Speaker 1: or I had a credit with Amazon. They asked if

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Speaker 1: I wanted to use that. I said no, and that's it.

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Speaker 1: You're out of the store in like three seconds. The

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Speaker 1: checkout process was so fast they can print you out

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Speaker 1: a receipt, or they can email your receipt. Of course

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Speaker 1: I did the email one, but that's it really fast.

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Speaker 1: And the cashier was asking me if I heard about

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Speaker 1: the Amazon Ghost store in Seattle.

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Speaker 2: I said, yes, So it seems like they're going to bring.

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Speaker 1: Some of that self checkout technology to these Amazon bookstores

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Speaker 1: as well. Maybe not right away, but sounds like maybe

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Speaker 1: that will happen eventually. But overall, you gotta check out

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Speaker 1: the Amazon Books. I love bookstores. I've always loved the bookstore.

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Speaker 2: Since I was a kid.

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Speaker 1: This is a fresh take on it because the prices

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Speaker 1: are actually good. And if you're looking for something like

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Speaker 1: a little gift for someone, or even an Amazon Basics

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Speaker 1: item like a cable for your phone, kind of a

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Speaker 1: charger or a little case or something, or a Bluetooth speaker,

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Speaker 1: Amazon Basics are great and they have a large selection

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Speaker 1: of those at the bookstore as well. So again, Amazon Books,

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Speaker 1: Century City Mall. I really want to go back. I

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Speaker 1: could spend a long time in that store. Look at

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Speaker 1: I bought three things in the span of like five minutes.

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Speaker 1: So and by the way, the book I bought, Crushing

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Speaker 1: It was awesome. Started reading it last night and I

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Speaker 1: couldn't sleep. I was so excited from the stuff I

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Speaker 1: was reading in a really great book. Thanks so much

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Speaker 1: for listening. I'm rich Demiro Rich on tech dot TV.

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Speaker 1: I'll see you next time.