WEBVTT - Make it evergreen

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<v Speaker 1>Welcome to Before Breakfast, a production of I Heart Radio.

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<v Speaker 1>Good Morning. This is Laura, Welcome to the Before Breakfast podcast.

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<v Speaker 1>Today's tip is to aim for content and other things

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<v Speaker 1>that aren't dated and that work any time of year.

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<v Speaker 1>That is, things that are evergreen, as our friends and

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<v Speaker 1>marketing like to say, like an evergreen tree that keeps

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<v Speaker 1>its foliage year round. Evergreen materials last through the seasons

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<v Speaker 1>and years too. They don't become quickly out of date.

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<v Speaker 1>Keeping this in mind can save time and avoid waste.

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<v Speaker 1>If you've been listening to this podcast for a while,

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<v Speaker 1>you know that while I acknowledge seasons and sometimes some

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<v Speaker 1>specific events like the coronavirus, many of the episodes can

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<v Speaker 1>be listened to at any time. I know people come

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<v Speaker 1>to this podcast and listen to past episodes without regard

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<v Speaker 1>to specific dates. And of course, aiming for broadly applicable

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<v Speaker 1>means that I can produce the episodes at any point too.

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<v Speaker 1>When things are going well, I can bank a few

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<v Speaker 1>evergreen episodes which can run when things get busy later.

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<v Speaker 1>The magazines and newspapers I've worked for in the past

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<v Speaker 1>have done something similar. We would bank a few evergreen

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<v Speaker 1>features or how to stories so if the news was

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<v Speaker 1>like or another story fell apart, the evergreen content could

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<v Speaker 1>go in. This principle is applicable in all sorts of areas.

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<v Speaker 1>If you want to buy New Year's decorations, don't get

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<v Speaker 1>ones with a specific year. You won't want to display

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<v Speaker 1>a banner saying happy one in, so you'll only get

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<v Speaker 1>one use out of your purchase. Choose a banner without

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<v Speaker 1>a date, and you'll be able to keep using it

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<v Speaker 1>no matter what the calendar says. Silver wrapping paper can

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<v Speaker 1>be used for Christmas, birth days, weddings, and baby showers.

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<v Speaker 1>Unlike seasonal paper, it is evergreen. Same thing with seasonal attire.

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<v Speaker 1>My family has started a new tradition of getting matching

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<v Speaker 1>family pajamas at Christmas. The two years i've done this, though,

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<v Speaker 1>I've gotten patterns that are festive but can be worn

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<v Speaker 1>past December. Think a subtle snowflake pattern or a dark

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<v Speaker 1>green plaid rather than Santa. At work, avoid putting a

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<v Speaker 1>specific date on anything you are going to use repeatedly.

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<v Speaker 1>I think things like performance review or quarterly report forms,

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<v Speaker 1>or assignment guidelines. If you're a teacher, maybe how to

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<v Speaker 1>documents or videos on your website and so forth. Instead

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<v Speaker 1>of including dates in the document or video itself, maybe

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<v Speaker 1>you could include relevant dates in the email or cover

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<v Speaker 1>letter that disseminates the materials, or or if a document

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<v Speaker 1>has to have a date on it, just type it

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<v Speaker 1>in one place at the top, not multiple places throughout.

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<v Speaker 1>This saves you from having to go through and change

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<v Speaker 1>it or risk confusion or perhaps embarrassment when it isn't

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<v Speaker 1>changed in some places. The big idea here is to

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<v Speaker 1>aim for content that can run at any time, and

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<v Speaker 1>for stuff that gets multiple uses instead of stuff that

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<v Speaker 1>is one and done. When you don't lock yourself into

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<v Speaker 1>using things at a specific time, you have a lot

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<v Speaker 1>more options and I am a big fan of anything

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<v Speaker 1>that boosts efficiency in the meantime. This is Laura, Thanks

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<v Speaker 1>for listening, and here's to making the most of our time. Hey, everybody,

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<v Speaker 1>I'd love to hear from you. You can send me

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<v Speaker 1>your tips, your questions, or anything else. Just connect with

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<v Speaker 1>me on Twitter, face Book, and Instagram at Before Breakfast

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<v Speaker 1>pod that's B the number four then Breakfast p o D.

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<v Speaker 1>You can also shoot me an email at Before Breakfast

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<v Speaker 1>podcast at i heeart media dot com That Before Breakfast

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<v Speaker 1>is spelled out with all the letters. Thanks so much,

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<v Speaker 1>I look forward to staying in touch. Before Breakfast is

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<v Speaker 1>a production of I heart Radio. For more podcasts from

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<v Speaker 1>I heart Radio, visit the i heart Radio app, Apple Podcasts,

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<v Speaker 1>or wherever you listen to your favorite shows.