1 00:00:03,440 --> 00:00:06,720 Speaker 1: Welcome to Before Breakfast, a production of I Heart Radio. 2 00:00:09,039 --> 00:00:14,600 Speaker 1: Good Morning. This is Laura, Welcome to the Before Breakfast podcast. 3 00:00:15,600 --> 00:00:19,160 Speaker 1: Today's tip is to aim for content and other things 4 00:00:19,440 --> 00:00:22,440 Speaker 1: that aren't dated and that work any time of year. 5 00:00:23,560 --> 00:00:27,479 Speaker 1: That is, things that are evergreen, as our friends and 6 00:00:27,520 --> 00:00:32,040 Speaker 1: marketing like to say, like an evergreen tree that keeps 7 00:00:32,080 --> 00:00:36,560 Speaker 1: its foliage year round. Evergreen materials last through the seasons 8 00:00:36,760 --> 00:00:40,560 Speaker 1: and years too. They don't become quickly out of date. 9 00:00:41,520 --> 00:00:45,200 Speaker 1: Keeping this in mind can save time and avoid waste. 10 00:00:46,600 --> 00:00:49,000 Speaker 1: If you've been listening to this podcast for a while, 11 00:00:49,120 --> 00:00:52,120 Speaker 1: you know that while I acknowledge seasons and sometimes some 12 00:00:52,240 --> 00:00:56,120 Speaker 1: specific events like the coronavirus, many of the episodes can 13 00:00:56,160 --> 00:01:00,000 Speaker 1: be listened to at any time. I know people come 14 00:01:00,040 --> 00:01:04,000 Speaker 1: to this podcast and listen to past episodes without regard 15 00:01:04,120 --> 00:01:09,080 Speaker 1: to specific dates. And of course, aiming for broadly applicable 16 00:01:09,400 --> 00:01:12,160 Speaker 1: means that I can produce the episodes at any point too. 17 00:01:12,880 --> 00:01:16,000 Speaker 1: When things are going well, I can bank a few 18 00:01:16,040 --> 00:01:20,119 Speaker 1: evergreen episodes which can run when things get busy later. 19 00:01:21,240 --> 00:01:23,760 Speaker 1: The magazines and newspapers I've worked for in the past 20 00:01:23,800 --> 00:01:27,200 Speaker 1: have done something similar. We would bank a few evergreen 21 00:01:27,280 --> 00:01:30,319 Speaker 1: features or how to stories so if the news was 22 00:01:30,400 --> 00:01:34,920 Speaker 1: like or another story fell apart, the evergreen content could 23 00:01:34,920 --> 00:01:39,920 Speaker 1: go in. This principle is applicable in all sorts of areas. 24 00:01:40,520 --> 00:01:44,160 Speaker 1: If you want to buy New Year's decorations, don't get 25 00:01:44,240 --> 00:01:48,200 Speaker 1: ones with a specific year. You won't want to display 26 00:01:48,200 --> 00:01:53,440 Speaker 1: a banner saying happy one in, so you'll only get 27 00:01:53,520 --> 00:01:57,240 Speaker 1: one use out of your purchase. Choose a banner without 28 00:01:57,280 --> 00:01:59,480 Speaker 1: a date, and you'll be able to keep using it 29 00:02:00,000 --> 00:02:04,040 Speaker 1: no matter what the calendar says. Silver wrapping paper can 30 00:02:04,080 --> 00:02:08,720 Speaker 1: be used for Christmas, birth days, weddings, and baby showers. 31 00:02:09,639 --> 00:02:15,480 Speaker 1: Unlike seasonal paper, it is evergreen. Same thing with seasonal attire. 32 00:02:16,480 --> 00:02:19,080 Speaker 1: My family has started a new tradition of getting matching 33 00:02:19,120 --> 00:02:22,720 Speaker 1: family pajamas at Christmas. The two years i've done this, though, 34 00:02:22,720 --> 00:02:26,160 Speaker 1: I've gotten patterns that are festive but can be worn 35 00:02:26,240 --> 00:02:31,640 Speaker 1: past December. Think a subtle snowflake pattern or a dark 36 00:02:31,680 --> 00:02:37,040 Speaker 1: green plaid rather than Santa. At work, avoid putting a 37 00:02:37,080 --> 00:02:40,440 Speaker 1: specific date on anything you are going to use repeatedly. 38 00:02:41,000 --> 00:02:44,040 Speaker 1: I think things like performance review or quarterly report forms, 39 00:02:44,120 --> 00:02:47,000 Speaker 1: or assignment guidelines. If you're a teacher, maybe how to 40 00:02:47,160 --> 00:02:51,200 Speaker 1: documents or videos on your website and so forth. Instead 41 00:02:51,240 --> 00:02:54,440 Speaker 1: of including dates in the document or video itself, maybe 42 00:02:54,440 --> 00:02:57,240 Speaker 1: you could include relevant dates in the email or cover 43 00:02:57,360 --> 00:03:00,800 Speaker 1: letter that disseminates the materials, or or if a document 44 00:03:00,880 --> 00:03:02,480 Speaker 1: has to have a date on it, just type it 45 00:03:02,520 --> 00:03:06,280 Speaker 1: in one place at the top, not multiple places throughout. 46 00:03:07,200 --> 00:03:09,519 Speaker 1: This saves you from having to go through and change 47 00:03:09,560 --> 00:03:12,920 Speaker 1: it or risk confusion or perhaps embarrassment when it isn't 48 00:03:13,000 --> 00:03:16,840 Speaker 1: changed in some places. The big idea here is to 49 00:03:16,919 --> 00:03:20,200 Speaker 1: aim for content that can run at any time, and 50 00:03:20,280 --> 00:03:24,120 Speaker 1: for stuff that gets multiple uses instead of stuff that 51 00:03:24,320 --> 00:03:28,600 Speaker 1: is one and done. When you don't lock yourself into 52 00:03:28,680 --> 00:03:31,880 Speaker 1: using things at a specific time, you have a lot 53 00:03:31,919 --> 00:03:35,480 Speaker 1: more options and I am a big fan of anything 54 00:03:36,040 --> 00:03:42,000 Speaker 1: that boosts efficiency in the meantime. This is Laura, Thanks 55 00:03:42,040 --> 00:03:52,720 Speaker 1: for listening, and here's to making the most of our time. Hey, everybody, 56 00:03:52,920 --> 00:03:55,040 Speaker 1: I'd love to hear from you. You can send me 57 00:03:55,080 --> 00:03:58,720 Speaker 1: your tips, your questions, or anything else. Just connect with 58 00:03:58,760 --> 00:04:02,800 Speaker 1: me on Twitter, face Book, and Instagram at Before Breakfast 59 00:04:02,920 --> 00:04:08,200 Speaker 1: pod that's B the number four then Breakfast p o D. 60 00:04:09,040 --> 00:04:11,880 Speaker 1: You can also shoot me an email at Before Breakfast 61 00:04:11,960 --> 00:04:15,360 Speaker 1: podcast at i heeart media dot com That Before Breakfast 62 00:04:15,480 --> 00:04:18,120 Speaker 1: is spelled out with all the letters. Thanks so much, 63 00:04:18,200 --> 00:04:26,360 Speaker 1: I look forward to staying in touch. Before Breakfast is 64 00:04:26,360 --> 00:04:29,600 Speaker 1: a production of I heart Radio. For more podcasts from 65 00:04:29,600 --> 00:04:33,640 Speaker 1: I heart Radio, visit the i heart Radio app, Apple Podcasts, 66 00:04:33,880 --> 00:04:35,760 Speaker 1: or wherever you listen to your favorite shows.