WEBVTT - Why does Dasani water taste like that?

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<v Speaker 1>I'm Manny, I'm Noah.

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<v Speaker 2>This is Devon and this is no such thing.

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<v Speaker 3>The show where we settle our dumb arguments and yours

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<v Speaker 3>by actually doing the research. On today's episode, why does

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<v Speaker 3>the Sonny water taste like that?

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<v Speaker 4>I could not believe that a company like Coca Cola

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<v Speaker 4>believes conspiracy theorists. Quite interesting.

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<v Speaker 1>No, there's no no such thing, no such thing, such thing.

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<v Speaker 3>All right, show of hands, vocally, who here identifies as

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<v Speaker 3>a real water drinker.

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<v Speaker 5>I drink a lot. My hands raised, Yeah, my hands raised.

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<v Speaker 1>Devin and Noah are water drinkers. I'm look, I'm I've

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<v Speaker 1>gotten I'm way better than I used to be. I

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<v Speaker 1>used to not drink any water, and now I realize

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<v Speaker 1>how insane that is.

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<v Speaker 5>That's crazy.

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<v Speaker 1>But probably when I first moved to New York, like

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<v Speaker 1>twenty fifteen, I would be getting my from like juices

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<v Speaker 1>or you know, just was not drinking water by itself.

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<v Speaker 5>Oh, I drink a lot of water. If I'm not

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<v Speaker 5>drinking water, I'm drinking tea.

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<v Speaker 2>Yeah.

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<v Speaker 5>So those are my two drink options.

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<v Speaker 2>And usually at the same time.

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<v Speaker 5>Yeah, I'll double fist it, you know, I get a

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<v Speaker 5>I get a cup of tea. Get a cup of tea,

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<v Speaker 5>get a cup of water. I get harassed at the dentist,

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<v Speaker 5>you know.

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<v Speaker 3>Yeah, well they always tell you need the water.

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<v Speaker 2>I'm a coffee guy.

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<v Speaker 5>Drink I'm like, okay, I got it. Yeah, I drink

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<v Speaker 5>a lot of water.

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<v Speaker 2>And growing up.

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<v Speaker 5>Water, No, growing up, it was a little bit different. Okay,

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<v Speaker 5>so back in my house, like growing up, we didn't

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<v Speaker 5>have like water in the fridge. It was like soda

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<v Speaker 5>and juice.

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<v Speaker 2>Yeah.

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<v Speaker 5>I feel like middle school, high school we started introducing

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<v Speaker 5>bottle of water, but it was still, you know, half

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<v Speaker 5>the time, you're still drinking soda or juice. I think

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<v Speaker 5>I transitioned to full on water college post college, because

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<v Speaker 5>you're just like, it's too damn expensive to be buying

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<v Speaker 5>juice and soda. Like I just like, it's you know,

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<v Speaker 5>so you get the bread in a refrigerator, yep, and

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<v Speaker 5>that's free. Yeah yeah, good outside of the filters. And

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<v Speaker 5>then yeah, Now it's funny when my family comes to

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<v Speaker 5>visit me, they like bring drinks because they're like, oh,

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<v Speaker 5>he's only got freaking water.

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<v Speaker 3>I mean, we never had soda in the house really,

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<v Speaker 3>so water was basically especially for you know, dinner, meal time,

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<v Speaker 3>you're gonna have water with it. Like otherwise it would

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<v Speaker 3>be you know, a juice in the morning, that sort

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<v Speaker 3>of thing.

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<v Speaker 2>We'd have milk.

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<v Speaker 5>Yeah, you were one of those have milk.

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<v Speaker 3>But yeah, I mean for most of what I can

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<v Speaker 3>think of is glasses of water.

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<v Speaker 1>These days, I'm way better at drinking water. A few

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<v Speaker 1>years ago, actually, when we were all at BI, I

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<v Speaker 1>went to the doctor and like something was up and

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<v Speaker 1>they were like, you need to drink way more water.

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<v Speaker 1>So then I bought on Amazon, like one of those

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<v Speaker 1>like sixty four ounce yeah water bottles, and it's got

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<v Speaker 1>like the time, like you need to drink this much

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<v Speaker 1>by noon, and it just made me feel like a baby.

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<v Speaker 1>But yeah, I'm way better today.

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<v Speaker 3>Yeah, I mean it's definitely exploded in the past few years,

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<v Speaker 3>water bottles, that.

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<v Speaker 5>Sort of thing. Oh my god.

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<v Speaker 2>And we both have ours right now.

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<v Speaker 3>But we're not I don't think we're on the extreme

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<v Speaker 3>end of it. Like there's people, like you said, there's

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<v Speaker 3>those huge ones or like I think there's people who

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<v Speaker 3>probably drink too much water, like more than necessary?

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<v Speaker 1>Is there too much?

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<v Speaker 2>Yeah, yeah, babies can't have water. Crazy, But did not

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<v Speaker 2>well you know.

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<v Speaker 5>Who else didn't know that. My mom didn't know that

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<v Speaker 5>because when I told you, she said, well fed more important.

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<v Speaker 3>Like what you and even for even for adults, you

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<v Speaker 3>can drink too much. All right, let's let's smooth forward

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<v Speaker 3>a little bit. Bottled waters. You're going into pharmacy of

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<v Speaker 3>your choice, Walgreens, Dwane Reid c CV.

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<v Speaker 2>What are you what are you looking for?

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<v Speaker 5>Number one? So I'm not First of all, I'm not

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<v Speaker 5>a spend one hundred dollars on a water bottles, So

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<v Speaker 5>I'm not getting any of those vans and all that stuff.

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<v Speaker 5>That's that's out of the market for me.

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<v Speaker 2>You're going for the every man.

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<v Speaker 5>I'm going for every man. It's water. What are we

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<v Speaker 5>doing here?

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<v Speaker 1>Yeah?

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<v Speaker 5>Okay, it just needs to taste okay, mm hmmm. I

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<v Speaker 5>think the best tasting budget water is poland spring.

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<v Speaker 2>Yes, I agree, Number one, spring Man.

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<v Speaker 1>All right, finish the reci your ring and then I've

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<v Speaker 1>got some questions.

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<v Speaker 5>Okay, yeah. Number two. Number two is like, uh, you know,

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<v Speaker 5>we could do like a deer Park water solid an aquafina.

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<v Speaker 1>I don't think I've ever had deer Park.

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<v Speaker 2>It stands out less branding wise.

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<v Speaker 5>It kind of looks like spring. Yeah. Okay, so that

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<v Speaker 5>you know those are like in the middle Deer Park

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<v Speaker 5>with some other like mid tier or budget waters.

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<v Speaker 2>There's a crystal geezer.

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<v Speaker 3>Yeah, that's a lot of them are generic feeling. Yeah, yeah,

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<v Speaker 3>there's like another. There's a few others like that.

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<v Speaker 1>Is it great geezer or geyser geyser crystal old man,

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<v Speaker 1>we can cut that out. I was genuinely curious. I

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<v Speaker 1>was like, wait, what We'll see there's a.

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<v Speaker 5>Yeah, and then okay, so that's in the middle, and

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<v Speaker 5>then there's a very long distance, a very long distance,

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<v Speaker 5>and then at the very very bottom it's then yeah, wow,

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<v Speaker 5>this sign if I'm getting this SANI, there's no other water.

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<v Speaker 3>Event, but I'm going store brand over that. Yes, yes,

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<v Speaker 3>I mean yeah, I mean I haven't had the SNI

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<v Speaker 3>in years.

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<v Speaker 5>It has to be the only option sometimes when you

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<v Speaker 5>go to like a sporting event or something. Oh yeah,

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<v Speaker 5>that's the only option, and so you can't do anything

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<v Speaker 5>about it. But yeah, yeah, if I have to pick,

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<v Speaker 5>it's like I said, poem spring number one, all the

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<v Speaker 5>other ones in the middle, number two, and then very

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<v Speaker 5>worst case scenario, worst case scenario I'm getting.

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<v Speaker 3>I mean, I I've even had I've gone to a

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<v Speaker 3>vending machine. See it's only dashani, and I'm just like,

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<v Speaker 3>I'll get a soda, yeah, wow, something else, you know,

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<v Speaker 3>a sporting event, like you know, I was gonna be good.

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<v Speaker 3>I was gonna you know, not drink. But they're forcing

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<v Speaker 3>me to buy an eighteen dollars beer now.

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<v Speaker 2>Is because the only offering is soon now.

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<v Speaker 5>They're making me an alcoholic.

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<v Speaker 2>And it's their fall.

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<v Speaker 1>Sni is the reason why my dad never came back.

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<v Speaker 1>So I've heard this so much that people hate Dasani.

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<v Speaker 5>You know.

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<v Speaker 1>Part of me is like I can I can easily

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<v Speaker 1>imagine that these waters have different tastes. I do wonder

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<v Speaker 1>where the hell is the like the hate like like

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<v Speaker 1>Sani is like disgusting or like.

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<v Speaker 5>Yeah, it don't taste good to me.

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<v Speaker 3>And this is like the fact that it stands out.

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<v Speaker 2>That's the thing.

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<v Speaker 3>I kind of privately or personally came to this, yes,

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<v Speaker 3>and then I found out other people feel this way,

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<v Speaker 3>so that proves to me it's real and not just like, oh,

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<v Speaker 3>I didn't just see something like someone said, oh, Desny's

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<v Speaker 3>like cheap water or taste bad. And then I was influenced, which,

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<v Speaker 3>of course I can get influence by things, but no,

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<v Speaker 3>like I decided on my own, I don't like the

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<v Speaker 3>sony and then other people like Devin and the world.

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<v Speaker 1>Yes, yeah, And I guess it's fair too because you

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<v Speaker 1>guys grew up as water drinkers.

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<v Speaker 2>Yes, as I'm maybe not.

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<v Speaker 5>Exactly you know you ready, Yeah, you know, conversation happening

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<v Speaker 5>about I'm to the differences. Yeah, It's just always been

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<v Speaker 5>a thing for me where I'm like this, yeah, it

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<v Speaker 5>tastes off, And like Noah was saying, I've been thinking

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<v Speaker 5>about this since I was a kid when I couldn't

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<v Speaker 5>you know, It's not like when you're a kid somebody

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<v Speaker 5>hands you water. It's like water is water. You're not like, oh,

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<v Speaker 5>this water tastes Yeah. I was just like, why is

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<v Speaker 5>this water tastes weird?

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<v Speaker 2>And it's not refreshing the same way.

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<v Speaker 5>No, when I drink water, I wanted to be refreshing

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<v Speaker 5>and I don't really want to notice it.

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<v Speaker 3>For whatever reason, Desianni just never felt as thirst quenching

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<v Speaker 3>the same way. Yeah, so it wasn't you know, in

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<v Speaker 3>my mind, it's just not as satisfying to drink. So

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<v Speaker 3>it's like I should just get juice or something else.

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<v Speaker 1>I know, you ranked them already, but I'm so fascinated

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<v Speaker 1>by Like, all right, can you describe the difference between

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<v Speaker 1>Aquafina and Poland Spring.

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<v Speaker 5>M I think Poland Spring to me is the most refreshing,

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<v Speaker 5>Like I just have you know, when I think of

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<v Speaker 5>a Poland Spring, it's like a cold bottle of water

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<v Speaker 5>and a fridge. It's summer, you coming inside, and I

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<v Speaker 5>don't even think about when they change the water bottles.

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<v Speaker 2>That was that was huge, So that's something.

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<v Speaker 3>Yeah, the water bottle shape is interesting because it's it's dumb.

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<v Speaker 3>Obviously that that impacts how we taste it. But yeah,

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<v Speaker 3>it's true because Desani has the thin, narrow bottle, which

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<v Speaker 3>is kind of cool, Like I have to give respect

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<v Speaker 3>to what they're trying to do something different there.

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<v Speaker 5>It's like a sexy bottle.

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<v Speaker 3>Yeah, slim, slim, thick sort of thing. Yeah, but it

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<v Speaker 3>I think maybe because that it's almost like then my

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<v Speaker 3>expectations are too high and I'm disappointed because here's a sleek, cool,

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<v Speaker 3>modern bottle. And yeah, the taste is yeah, it's not

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<v Speaker 3>ancient tasting and not a good way.

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<v Speaker 5>Yeah, because Poland Spring, well remember when they started using

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<v Speaker 5>less plastic.

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<v Speaker 2>What about now? The caps are smaller. Yeah, they used

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<v Speaker 2>to have something that pisses me off.

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<v Speaker 5>You used to have some weight to them. You pick

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<v Speaker 5>up a bottle of water, squeeze it a little bit

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<v Speaker 5>and it wouldn't give now you knowing.

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<v Speaker 3>Yeah, you drink some water that's barely there.

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<v Speaker 5>It's like, what is this?

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<v Speaker 2>Yeah, can hold it in? Yeah, I got it.

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<v Speaker 3>So it's Poland Spring, I think one say the name

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<v Speaker 3>Poland Spring, yes, spring, Yes, this is real natural water

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<v Speaker 3>it Yeah, beautiful artwork.

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<v Speaker 5>I'm from.

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<v Speaker 3>I'm from New England, so you know, it kind of

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<v Speaker 3>takes me back. It's like, oh, yeah, this this tastes

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<v Speaker 3>like home to me. Yeah, you know, this is where

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<v Speaker 3>I'm from. So we're not alone on the dasagny thing.

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<v Speaker 3>As I said before, But this was new to me

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<v Speaker 3>when I started looking into this for the episode, because,

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<v Speaker 3>like I said, I haven't had a design years. I

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<v Speaker 3>swore off it and I knew that wasn't for me,

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<v Speaker 3>So I was like, I'm not checking out for any

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<v Speaker 3>updates on Thesani. But there's a lot of theories running

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<v Speaker 3>around about why the SONI stands out taste wise. The

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<v Speaker 3>main one is that the Coca Cola company adds salt

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<v Speaker 3>like basic table salt to make people thirsty or so

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<v Speaker 3>then they have to buy more to Sani.

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<v Speaker 2>No way, come on, Yeah, we.

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<v Speaker 5>Got the Soni.

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<v Speaker 6>Now that Sony has magnesium sulfate and potassium chloride, But

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<v Speaker 6>that's not even the worst part, because the Sani also

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<v Speaker 6>has salt as design to.

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<v Speaker 5>Make your mouth dry.

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<v Speaker 6>And this is why every fast food restaurant sells to Sony,

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<v Speaker 6>because if your mouth gets dry, you're just gonna buy

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<v Speaker 6>another one, which makes the Sani in that restaurant more money.

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<v Speaker 5>Y'all stay conscious?

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<v Speaker 1>Who is that from info Wars.

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<v Speaker 3>It's like kind of a prevailed that's kind of the

0:10:41.400 --> 0:10:44.760
<v Speaker 3>prevailing theory on write it and TikTok And but then

0:10:44.760 --> 0:10:45.679
<v Speaker 3>why would you.

0:10:46.440 --> 0:10:49.559
<v Speaker 5>That works against it though, because then you're you're a

0:10:49.600 --> 0:10:52.800
<v Speaker 5>whole it's a bad product. Yeah, if that's the whole

0:10:52.800 --> 0:10:55.960
<v Speaker 5>thing that you're doing, then you're saying that people are

0:10:56.040 --> 0:10:58.720
<v Speaker 5>going to drink my product, not be satisfied by my product,

0:10:58.720 --> 0:10:59.760
<v Speaker 5>and hopefully buy more of my.

0:10:59.679 --> 0:11:03.920
<v Speaker 3>Product, especially when it's like waters in most cases there's options.

0:11:04.000 --> 0:11:07.280
<v Speaker 1>Yes, why would you make it so that, like if

0:11:07.280 --> 0:11:08.959
<v Speaker 1>there was a water monopoly, I could.

0:11:08.760 --> 0:11:11.360
<v Speaker 3>See, yes, exactly right, Yeah, But did you guys know

0:11:11.440 --> 0:11:15.120
<v Speaker 3>that last year in twenty twenty four, Coca Cola to

0:11:15.240 --> 0:11:20.959
<v Speaker 3>Sony's parent company, changed to the Sony formula. So do

0:11:21.080 --> 0:11:23.120
<v Speaker 3>SONI today is different than what we used to have.

0:11:23.320 --> 0:11:25.400
<v Speaker 5>This is exactly what I'm talking about. And this is

0:11:26.200 --> 0:11:28.640
<v Speaker 5>going back to the earlier point. This is the biggest

0:11:28.679 --> 0:11:32.160
<v Speaker 5>difference between the Sani. I would say Aquafina is in

0:11:32.200 --> 0:11:35.400
<v Speaker 5>this camp as well and the other waters. If you

0:11:35.520 --> 0:11:38.160
<v Speaker 5>told me Poland spring had a formula, I smack you

0:11:38.160 --> 0:11:40.079
<v Speaker 5>in your face. What you means a formula. This is

0:11:40.120 --> 0:11:43.360
<v Speaker 5>a spring, this comes from This is God's work. What

0:11:43.400 --> 0:11:44.160
<v Speaker 5>are you talking about?

0:11:44.280 --> 0:11:46.840
<v Speaker 1>That is a good question. What is a water formula?

0:11:46.920 --> 0:11:47.360
<v Speaker 5>Formula?

0:11:47.440 --> 0:11:47.600
<v Speaker 4>Right?

0:11:47.800 --> 0:11:50.400
<v Speaker 1>But they're just like preserved Sani and Aquafina.

0:11:50.520 --> 0:11:53.040
<v Speaker 5>They both have a like y'all did something in the

0:11:53.120 --> 0:11:56.719
<v Speaker 5>lab to this. I don't think it's so, but it

0:11:56.800 --> 0:11:59.600
<v Speaker 5>tastes like a soda company made water.

0:11:59.640 --> 0:12:03.040
<v Speaker 2>All right. Well, I'm not a water expert. I'm simply

0:12:03.040 --> 0:12:05.920
<v Speaker 2>a fan. So after the break, we're gonna find out.

0:12:05.960 --> 0:12:16.680
<v Speaker 3>I'm gonna talk to some water experts, all.

0:12:16.640 --> 0:12:17.400
<v Speaker 2>Right, and we're back.

0:12:17.480 --> 0:12:20.000
<v Speaker 3>So I spoke to two water experts to get some

0:12:20.080 --> 0:12:21.959
<v Speaker 3>intel on the Desni problem.

0:12:22.080 --> 0:12:23.040
<v Speaker 2>My name is Johnny.

0:12:23.120 --> 0:12:27.679
<v Speaker 7>Johnny Poujol started a company called tap Score about a

0:12:27.720 --> 0:12:29.680
<v Speaker 7>little less than ten years ago, and we decided we

0:12:29.720 --> 0:12:33.160
<v Speaker 7>wanted to make it really easy for people to test

0:12:33.280 --> 0:12:34.520
<v Speaker 7>their drinking water at home.

0:12:34.679 --> 0:12:37.720
<v Speaker 3>Johnny describes his company tap Score as the twenty three

0:12:37.760 --> 0:12:40.720
<v Speaker 3>and meters of drinking water. So obviously their focus isn't

0:12:40.720 --> 0:12:42.760
<v Speaker 3>on bottled water. It's more like you know your tap

0:12:42.840 --> 0:12:44.680
<v Speaker 3>and water health and safety in that way.

0:12:45.320 --> 0:12:46.600
<v Speaker 2>And here's my second expert.

0:12:46.640 --> 0:12:50.840
<v Speaker 4>Hello, my name is Martin Reason. I'm your personal water somebody. Yes,

0:12:50.920 --> 0:12:55.000
<v Speaker 4>I drink water professionally, and I like to hydrate people

0:12:55.120 --> 0:12:58.120
<v Speaker 4>and bring water effects to people and like to debunk

0:12:58.200 --> 0:12:59.520
<v Speaker 4>a lot of water mysteries.

0:13:00.040 --> 0:13:02.439
<v Speaker 3>So that's Marian and the s is a water samelier.

0:13:04.960 --> 0:13:08.120
<v Speaker 1>I wasn't expecting that accent. That's beautiful.

0:13:08.280 --> 0:13:10.360
<v Speaker 3>So I asked these gentlemen to lay out what factors

0:13:10.400 --> 0:13:13.440
<v Speaker 3>impact water taste, and as you can guess, it's a

0:13:13.440 --> 0:13:14.240
<v Speaker 3>lot of different things.

0:13:19.520 --> 0:13:22.880
<v Speaker 7>When you look at water quality and the taste and smells,

0:13:22.920 --> 0:13:26.959
<v Speaker 7>it's broken down into things like salts and minerals. Dissolved

0:13:27.000 --> 0:13:29.480
<v Speaker 7>gases like CO two obviously has a big influence, but

0:13:29.520 --> 0:13:33.679
<v Speaker 7>oxygen can have an influence. You've got organic properties of

0:13:33.760 --> 0:13:36.200
<v Speaker 7>the water or carbon hydrogen bonds in the water. Pulvic

0:13:36.320 --> 0:13:40.280
<v Speaker 7>acids and humic acids are a major component there. You

0:13:40.400 --> 0:13:43.440
<v Speaker 7>really shouldn't have a lot of microbial tastes and odors

0:13:43.480 --> 0:13:47.680
<v Speaker 7>in bobbled water, but it does happen, especially with untreated waters.

0:13:48.320 --> 0:13:50.760
<v Speaker 7>And then you have maybe the most kind of ubiquitously

0:13:50.880 --> 0:13:58.119
<v Speaker 7>known and perhaps most notorious concerns like metals, iron, arsenic, copper, zinc, aluminum.

0:13:58.160 --> 0:14:00.920
<v Speaker 7>These can all impart significant flavor to the water, whether

0:14:00.960 --> 0:14:03.679
<v Speaker 7>they are present as salts or in some other format,

0:14:03.920 --> 0:14:07.480
<v Speaker 7>they're gonna have usually kind of metallic or various tastes.

0:14:08.040 --> 0:14:10.400
<v Speaker 3>And then you got things like more general properties like

0:14:10.440 --> 0:14:13.160
<v Speaker 3>TVs and pH.

0:14:12.400 --> 0:14:15.959
<v Speaker 7>Anyway, long story short, there's like different components to both

0:14:16.000 --> 0:14:20.040
<v Speaker 7>the smell and taste wheel of bottled water, bloss of utility.

0:14:19.640 --> 0:14:22.680
<v Speaker 3>Water, drinking water, well water in general, and drilling down

0:14:22.720 --> 0:14:23.880
<v Speaker 3>into just bottled water.

0:14:24.320 --> 0:14:28.280
<v Speaker 4>So not all bottled water are created equally one water brands.

0:14:28.640 --> 0:14:32.040
<v Speaker 4>They're coming from other nature like spring waters and mineral waters.

0:14:32.040 --> 0:14:35.840
<v Speaker 4>That means these waters getting their unique taste profiled due

0:14:35.920 --> 0:14:39.880
<v Speaker 4>to nature. Was water's universal solvent, it will pour minerality

0:14:39.920 --> 0:14:42.000
<v Speaker 4>out of the soil layers. On the other hand, you

0:14:42.040 --> 0:14:45.120
<v Speaker 4>have water brands when it's called purified water or distilled

0:14:45.160 --> 0:14:48.480
<v Speaker 4>water vapor distilled waters. These are water brands to most

0:14:48.520 --> 0:14:51.360
<v Speaker 4>of the times coming from our taps. They're using the

0:14:51.400 --> 0:14:54.480
<v Speaker 4>tap water as a base, filtering everything out and then

0:14:54.600 --> 0:14:58.720
<v Speaker 4>adding back some minerals whatever the formulation is what they

0:14:58.920 --> 0:15:02.440
<v Speaker 4>thought in a lap will be tasting good. So yes,

0:15:02.560 --> 0:15:07.320
<v Speaker 4>these waters as well have minerals dissolved, but by mankind

0:15:07.600 --> 0:15:13.600
<v Speaker 4>designed versus spring waters natures designed. That's a big two differences.

0:15:14.000 --> 0:15:17.240
<v Speaker 3>Devon's making a very concerned and confused face. Let me

0:15:17.440 --> 0:15:20.080
<v Speaker 3>simplify that a little bit and kind of reiterate. So

0:15:20.120 --> 0:15:23.080
<v Speaker 3>there's basically two kind of groups we can break these into.

0:15:23.160 --> 0:15:26.520
<v Speaker 3>So there's like spring in mineral waters, where the bottlers

0:15:26.720 --> 0:15:29.400
<v Speaker 3>take the water from a natural spring or other source

0:15:30.080 --> 0:15:32.000
<v Speaker 3>and basically just filter out enough to clean the water

0:15:32.040 --> 0:15:34.320
<v Speaker 3>to make sure there's not any you know, bacteria or

0:15:34.360 --> 0:15:37.000
<v Speaker 3>other dir other things in there, but keep all the

0:15:37.080 --> 0:15:39.200
<v Speaker 3>natural minerals that sort of thing. And on the other hand,

0:15:39.240 --> 0:15:42.600
<v Speaker 3>there's purified waters where they distill everything this water probably

0:15:42.600 --> 0:15:45.840
<v Speaker 3>comes from a tap in their lab, strip everything out

0:15:45.880 --> 0:15:48.200
<v Speaker 3>so there's nothing in it and then add stuff back in.

0:15:48.160 --> 0:15:49.640
<v Speaker 2>To build that flavor profile.

0:15:50.160 --> 0:15:52.720
<v Speaker 3>So what you guys were saying earlier before the break,

0:15:52.720 --> 0:15:56.120
<v Speaker 3>we're talking about formulas. There are formulas, and they're trying

0:15:56.160 --> 0:15:59.040
<v Speaker 3>to build taste. Because if you just had distilled water,

0:15:59.200 --> 0:16:01.160
<v Speaker 3>which they say well for you know things, but we

0:16:01.160 --> 0:16:03.720
<v Speaker 3>don't really drink it, would I don't think it would

0:16:03.720 --> 0:16:05.680
<v Speaker 3>like linger in your mouth at all and probably wouldn't

0:16:05.680 --> 0:16:06.760
<v Speaker 3>be very thirst quenching.

0:16:06.920 --> 0:16:10.440
<v Speaker 5>Mm Okay, I do see this thing like half the

0:16:10.480 --> 0:16:12.280
<v Speaker 5>products I use at home, like you should put the

0:16:12.360 --> 0:16:14.160
<v Speaker 5>you should use to steal the water with. Yeah, I'm like,

0:16:14.200 --> 0:16:17.800
<v Speaker 5>I'm just gonna put the water from the tap. It's

0:16:17.840 --> 0:16:20.200
<v Speaker 5>crazy to me to think about. I guess this makes sense,

0:16:20.200 --> 0:16:24.480
<v Speaker 5>but like I'm buying bottled water, which is you're taking

0:16:24.600 --> 0:16:28.280
<v Speaker 5>water from the tap and then putting it in a

0:16:28.400 --> 0:16:31.480
<v Speaker 5>bottle and then selling it to me. It makes sense.

0:16:31.520 --> 0:16:33.960
<v Speaker 5>It's just weird to think of, like you know, Coca

0:16:33.960 --> 0:16:38.280
<v Speaker 5>Cola being like turn on the tap and the same

0:16:38.320 --> 0:16:41.320
<v Speaker 5>water we're getting in our houses. They're like stuff and

0:16:41.320 --> 0:16:43.800
<v Speaker 5>then adding some stuff to it. Yeah, I just assume

0:16:43.840 --> 0:16:46.520
<v Speaker 5>they all got it from some sort of water source

0:16:46.640 --> 0:16:48.560
<v Speaker 5>and then their treatment was different of it.

0:16:48.680 --> 0:16:51.800
<v Speaker 3>Yeah, yeah, that's what I thought too. So some examples

0:16:51.880 --> 0:16:55.120
<v Speaker 3>eavy on Fiji and our goat pull and spring. Those

0:16:55.160 --> 0:16:58.600
<v Speaker 3>are the former, so those are natural spring mineral waters,

0:16:59.080 --> 0:17:03.520
<v Speaker 3>and then aquafine assentia and of course DESIGNI.

0:17:03.240 --> 0:17:07.440
<v Speaker 2>They're the latter. So those are you know, lab design.

0:17:07.560 --> 0:17:09.560
<v Speaker 3>They're starting basically, you're starting at the top or you're

0:17:09.560 --> 0:17:12.280
<v Speaker 3>starting at the bottom and then finding your middle ground somewhere.

0:17:12.359 --> 0:17:15.160
<v Speaker 1>I'm kind of surprised by the fact that these companies

0:17:15.200 --> 0:17:19.000
<v Speaker 1>are taking not just taking tap water, but purifying it

0:17:19.040 --> 0:17:22.760
<v Speaker 1>and then trying to make it taste like anything specific,

0:17:22.760 --> 0:17:26.320
<v Speaker 1>trying to design the tastes. That's kind of mind belonged

0:17:26.359 --> 0:17:26.520
<v Speaker 1>to me.

0:17:26.800 --> 0:17:28.760
<v Speaker 5>Yeah, imagine being a water taste tester.

0:17:29.359 --> 0:17:30.720
<v Speaker 2>Yeah, oh my god.

0:17:30.800 --> 0:17:33.200
<v Speaker 1>You know, some people can't even tell the difference between

0:17:33.400 --> 0:17:36.440
<v Speaker 1>coke and PEPSI. Now, these people in the labs are

0:17:36.520 --> 0:17:39.080
<v Speaker 1>changing like the tiniest Yeah, you.

0:17:39.040 --> 0:17:45.600
<v Speaker 2>Know, crazy.

0:17:46.359 --> 0:17:48.720
<v Speaker 3>Before we get into kind of more about taste and flavor,

0:17:48.840 --> 0:17:51.840
<v Speaker 3>I'm to zoom out a bit. Humans aren't the best tasters,

0:17:51.960 --> 0:17:53.960
<v Speaker 3>and our taste receptors are changing all the time.

0:17:54.320 --> 0:17:55.720
<v Speaker 2>Like long term, it's like why.

0:17:55.600 --> 0:17:57.520
<v Speaker 3>Kids like sweets and then as you grow up you

0:17:58.000 --> 0:18:00.399
<v Speaker 3>develop more of a taste for different flavor is like

0:18:00.480 --> 0:18:02.399
<v Speaker 3>you might like vegetables now that you didn't before.

0:18:02.680 --> 0:18:04.879
<v Speaker 2>Throw back to our recent episode on picky eating.

0:18:05.080 --> 0:18:09.440
<v Speaker 3>Yeah, and even like on a short term timeline, Martin said,

0:18:09.480 --> 0:18:13.080
<v Speaker 3>like every ten days, our taste receptors are new. But

0:18:13.119 --> 0:18:15.320
<v Speaker 3>then also I think things like what you ate today

0:18:15.520 --> 0:18:17.560
<v Speaker 3>is going to impact how you things taste to you,

0:18:17.720 --> 0:18:21.480
<v Speaker 3>like water other things, especially because water is taking, pulling

0:18:21.480 --> 0:18:23.520
<v Speaker 3>everything and then breaking it up is how these guys

0:18:23.520 --> 0:18:24.080
<v Speaker 3>describe it.

0:18:24.240 --> 0:18:29.359
<v Speaker 1>Just to kind of reiterate your guys's thoughts that I've

0:18:29.600 --> 0:18:32.000
<v Speaker 1>that I didn't understand at the beginning of this episode,

0:18:32.119 --> 0:18:38.160
<v Speaker 1>there are discernible distinguishable tastes from bottle to bottle, from

0:18:38.160 --> 0:18:38.840
<v Speaker 1>brand to brand.

0:18:39.200 --> 0:18:42.000
<v Speaker 3>Yeah, I think, so we'll do a taste test later

0:18:42.520 --> 0:18:44.679
<v Speaker 3>with different types. But yeah, I think I think it

0:18:44.760 --> 0:18:46.000
<v Speaker 3>is the sort of thing where there's enough of a

0:18:46.040 --> 0:18:48.640
<v Speaker 3>difference where not dramatically, and I don't think most people

0:18:48.680 --> 0:18:52.639
<v Speaker 3>are gonna have very strong reactions except for maybe something

0:18:52.640 --> 0:18:55.200
<v Speaker 3>like a desagni yes, right, but I think that's also

0:18:55.240 --> 0:18:57.280
<v Speaker 3>like you get used to it. So actually, this next

0:18:57.280 --> 0:18:59.000
<v Speaker 3>bit I want to play for Martin kind of goes

0:18:59.000 --> 0:19:00.960
<v Speaker 3>into that a little bit, talking about difference between taste

0:19:00.960 --> 0:19:01.480
<v Speaker 3>and flavor.

0:19:01.760 --> 0:19:03.840
<v Speaker 4>So first of all, we don't have the golden palette

0:19:03.840 --> 0:19:07.480
<v Speaker 4>because it's changing all the time. Second, taste and flavor.

0:19:08.000 --> 0:19:09.600
<v Speaker 4>Taste is what I just told you, what I can

0:19:09.720 --> 0:19:12.520
<v Speaker 4>actually taste. But we do hear this all the time.

0:19:12.800 --> 0:19:18.399
<v Speaker 4>Oh I love this red wine. The strawberry raspberry liquish effects. Yeah,

0:19:18.440 --> 0:19:22.000
<v Speaker 4>there's no strawberry or raspbery in bed. That's the flavor

0:19:22.240 --> 0:19:25.359
<v Speaker 4>of a wine. The flavor is connected with my nose,

0:19:25.920 --> 0:19:28.440
<v Speaker 4>and we all know when I'm sick and my nose

0:19:28.480 --> 0:19:32.439
<v Speaker 4>is completely filled up, I cannot taste anything. So I

0:19:32.520 --> 0:19:35.639
<v Speaker 4>need my smell component as well to actually get the

0:19:35.760 --> 0:19:39.520
<v Speaker 4>flavor out of beverage. And then another thing happened to flavor.

0:19:43.440 --> 0:19:46.120
<v Speaker 4>If you're sitting in a beautiful restaurant with your friends,

0:19:46.440 --> 0:19:49.280
<v Speaker 4>you just met a beautiful new partner, you just won

0:19:49.359 --> 0:19:52.560
<v Speaker 4>the lottery a million dollars. You're drinking this amazing wine.

0:19:52.600 --> 0:19:54.879
<v Speaker 4>You sink one. That's the best wine I ever tasted.

0:19:56.200 --> 0:20:01.120
<v Speaker 4>Two years later, you're in the rain in Brooklyn, your

0:20:01.200 --> 0:20:04.440
<v Speaker 4>your your partner you met for two years ago, told

0:20:04.480 --> 0:20:07.360
<v Speaker 4>the two million dollars you won as well with them.

0:20:07.560 --> 0:20:10.720
<v Speaker 4>You're on the street. You just lost your apartment, you're

0:20:10.760 --> 0:20:13.280
<v Speaker 4>by yourself, but you find the same water, the same

0:20:13.359 --> 0:20:16.120
<v Speaker 4>wine supply in a grocery store. You drink this out

0:20:16.119 --> 0:20:18.199
<v Speaker 4>of a paper cup, it will it will be one

0:20:18.200 --> 0:20:21.840
<v Speaker 4>of the worst wines you ever tasted. It's the same wine.

0:20:22.520 --> 0:20:27.480
<v Speaker 4>So flavor is the surrounding even where we are. And

0:20:27.520 --> 0:20:30.560
<v Speaker 4>that's the reason a lot of times tap water will

0:20:30.600 --> 0:20:34.080
<v Speaker 4>win against bottled water. This has nothing to do with quality.

0:20:34.640 --> 0:20:37.280
<v Speaker 4>This is just because you grew up on that particular

0:20:37.320 --> 0:20:40.800
<v Speaker 4>tap water. Your brain tells you that is the taste

0:20:40.840 --> 0:20:43.280
<v Speaker 4>of water, because this is how I grew up. This

0:20:43.480 --> 0:20:45.920
<v Speaker 4>was the best taste what I always had as water.

0:20:46.400 --> 0:20:50.040
<v Speaker 4>It might be from a quality standpoint, super bad, we

0:20:50.080 --> 0:20:54.240
<v Speaker 4>still think it's amazing. So this whole taste testing, blind

0:20:54.280 --> 0:20:57.479
<v Speaker 4>tasting waters, it's, in my opinion, all you know what,

0:20:57.520 --> 0:21:00.240
<v Speaker 4>it's all playing games.

0:21:00.880 --> 0:21:04.520
<v Speaker 1>Basic ideas that taste is like the constant, but flavor

0:21:05.080 --> 0:21:06.320
<v Speaker 1>depends on what's going on.

0:21:06.440 --> 0:21:09.480
<v Speaker 3>Also the way it intersects with smell too, and other factors.

0:21:09.520 --> 0:21:12.480
<v Speaker 5>So, which is interesting because most water does smell like anything.

0:21:12.880 --> 0:21:15.080
<v Speaker 3>Yeah so but yeah, so like if you're smelling something

0:21:15.080 --> 0:21:17.040
<v Speaker 3>else around it, I guess or you know, or like

0:21:17.080 --> 0:21:19.080
<v Speaker 3>I think this is where something like the metal can

0:21:19.760 --> 0:21:24.120
<v Speaker 3>versus like he says, a paper cup versus glass. Yeah,

0:21:24.280 --> 0:21:25.920
<v Speaker 3>or factor.

0:21:25.320 --> 0:21:29.240
<v Speaker 1>If I just got done playing soccer, you know whatever

0:21:29.280 --> 0:21:31.080
<v Speaker 1>water I drink is going to be incredible because I

0:21:31.119 --> 0:21:34.280
<v Speaker 1>neat my body, Yeah, versus the same water the next day,

0:21:34.359 --> 0:21:35.520
<v Speaker 1>maybe it won't be as good.

0:21:35.680 --> 0:21:37.680
<v Speaker 3>All right, So I didn't want to waste these guys time.

0:21:37.760 --> 0:21:39.840
<v Speaker 3>These are important water experts.

0:21:39.920 --> 0:21:42.120
<v Speaker 5>I think I'll get back to talking about water so much.

0:21:43.600 --> 0:21:46.919
<v Speaker 3>So I had to know why Desndy got such a

0:21:46.920 --> 0:21:47.400
<v Speaker 3>bad rap.

0:21:47.520 --> 0:21:51.760
<v Speaker 2>Hmm, I said, straight up, just tell me, do they

0:21:51.760 --> 0:21:53.040
<v Speaker 2>really add salt to their water?

0:21:53.480 --> 0:21:54.720
<v Speaker 5>Oh?

0:21:54.760 --> 0:21:55.760
<v Speaker 2>And the short.

0:21:55.480 --> 0:21:56.240
<v Speaker 3>Answer is yes.

0:21:56.720 --> 0:21:58.240
<v Speaker 2>Oh, but it's not so simple.

0:21:58.359 --> 0:22:01.000
<v Speaker 7>Yeah, there's a lot of misconception on salt because we're

0:22:01.040 --> 0:22:05.560
<v Speaker 7>all comfortable familiar with using sodium table salt, right, But

0:22:05.680 --> 0:22:08.120
<v Speaker 7>you can have salts of all different types. You can

0:22:08.160 --> 0:22:11.480
<v Speaker 7>have potassium salts and they'll taste different than sodium salt's

0:22:11.800 --> 0:22:14.080
<v Speaker 7>table salt, and so it will still have many the

0:22:14.080 --> 0:22:18.320
<v Speaker 7>same properties of a salt. It's rapid dissociation, but it

0:22:18.400 --> 0:22:22.080
<v Speaker 7>will taste differently. So when we talk about salts, we should,

0:22:22.200 --> 0:22:26.480
<v Speaker 7>in any better world, all be somehow you know, remember

0:22:26.600 --> 0:22:28.960
<v Speaker 7>chemistry one oh one. And we would remember that there's

0:22:29.000 --> 0:22:31.240
<v Speaker 7>different types of salt, and the type of salt matters

0:22:31.280 --> 0:22:34.400
<v Speaker 7>to the taste. But you know, understandably got other priorities.

0:22:34.440 --> 0:22:36.600
<v Speaker 7>When we talk about salts, we usually just say salt,

0:22:36.880 --> 0:22:40.000
<v Speaker 7>but yeah, there's many different types of salts and they

0:22:40.000 --> 0:22:40.880
<v Speaker 7>have different flavors.

0:22:40.920 --> 0:22:45.160
<v Speaker 4>And now let's come to the fact that minerals are

0:22:45.280 --> 0:22:51.000
<v Speaker 4>salts and salts are electrolytes. So somehow, and I don't

0:22:51.000 --> 0:22:55.440
<v Speaker 4>know why people getting a little confused about that, because

0:22:55.840 --> 0:22:59.560
<v Speaker 4>the same people who are hating Dazani, well they're adding

0:22:59.600 --> 0:23:04.680
<v Speaker 4>the salt to make your thirst year will buy smart Water, Well,

0:23:04.760 --> 0:23:09.639
<v Speaker 4>they're adding electro lights. Sodium is an electro light. That

0:23:09.800 --> 0:23:15.240
<v Speaker 4>is what it's in Dazagni. The TTS that means total

0:23:15.240 --> 0:23:18.879
<v Speaker 4>the soft sort of the overall millicomposition is even the

0:23:18.960 --> 0:23:23.239
<v Speaker 4>same by Doazanni and smart Water. There's barely anything in

0:23:23.280 --> 0:23:26.280
<v Speaker 4>there because the TTS of smart Water is twenty eight

0:23:26.800 --> 0:23:30.240
<v Speaker 4>and the last time I checked Doazanni is twenty seven.

0:23:31.040 --> 0:23:35.120
<v Speaker 1>So it's like the conspiracy theorists were right, like on accident.

0:23:35.760 --> 0:23:40.000
<v Speaker 3>Yeah, they're right in the sense that Thesani did have

0:23:40.560 --> 0:23:43.320
<v Speaker 3>what we would call table saw in their formula, but

0:23:43.400 --> 0:23:44.560
<v Speaker 3>that wasn't unusual.

0:23:44.760 --> 0:23:49.720
<v Speaker 1>It's funny the idea of conspiracy theorists being right on accident,

0:23:49.880 --> 0:23:52.760
<v Speaker 1>like if you thought, if you thought like the CIA

0:23:52.920 --> 0:23:54.760
<v Speaker 1>killed JFK. But it turns out it was like a

0:23:54.800 --> 0:24:00.239
<v Speaker 1>guy named like Chris Ian Alexander Year.

0:24:00.280 --> 0:24:03.040
<v Speaker 3>After all of these salt theories and backlash, Desani did

0:24:03.119 --> 0:24:05.840
<v Speaker 3>change their formula, like I said, and their label now

0:24:05.880 --> 0:24:10.280
<v Speaker 3>proudly says now without salt asterisk as the old version

0:24:10.280 --> 0:24:12.040
<v Speaker 3>did have. You could look at the ingredients and it said,

0:24:12.080 --> 0:24:14.240
<v Speaker 3>you know, it's all these everythings and it had salt

0:24:14.280 --> 0:24:14.560
<v Speaker 3>on it.

0:24:14.760 --> 0:24:18.000
<v Speaker 1>That is the funniest, like corporate ready to say something

0:24:18.200 --> 0:24:19.800
<v Speaker 1>now without salt ash.

0:24:20.040 --> 0:24:22.280
<v Speaker 3>So then mariin the water some of the a he

0:24:22.320 --> 0:24:24.920
<v Speaker 3>has some critiques of this new DESIGNI.

0:24:27.960 --> 0:24:30.360
<v Speaker 4>What I think my theory is actually the wrong way.

0:24:30.480 --> 0:24:33.120
<v Speaker 4>It's the other way around. They need to add more

0:24:33.200 --> 0:24:36.280
<v Speaker 4>salt to make the water actually tastey good. It's the

0:24:36.320 --> 0:24:39.600
<v Speaker 4>same like you cook in your soup. No salt in

0:24:39.600 --> 0:24:44.800
<v Speaker 4>your soup not good taste. Too much salt not good taste.

0:24:44.880 --> 0:24:48.040
<v Speaker 4>You need to find a sweet spot. So the Dazagni

0:24:48.119 --> 0:24:52.679
<v Speaker 4>problem is what everybody thinking they're getting thirstier for this

0:24:52.800 --> 0:24:57.159
<v Speaker 4>dry mouth field. So you drink Dazani and you have

0:24:57.280 --> 0:24:59.879
<v Speaker 4>this dry mouthfield on your palate, and you think, like

0:25:00.119 --> 0:25:02.760
<v Speaker 4>that's weird. I just drunk water. They should not be

0:25:02.800 --> 0:25:05.439
<v Speaker 4>a dry mouth field. That actually happens to all waters

0:25:05.480 --> 0:25:09.040
<v Speaker 4>when they're very low in minerality white, because again water

0:25:09.119 --> 0:25:12.600
<v Speaker 4>is universe, is solvent. There's barely any minerals. As often

0:25:12.680 --> 0:25:15.760
<v Speaker 4>that water, it will find minerals in your sliver, it

0:25:15.800 --> 0:25:18.120
<v Speaker 4>will pull off from your sliver or all these minerals,

0:25:18.880 --> 0:25:21.959
<v Speaker 4>and now you have this dry mouthfeel afterwards. So I

0:25:21.960 --> 0:25:24.920
<v Speaker 4>can fix Dazani for Warracola happy when they're reaching out

0:25:24.920 --> 0:25:27.479
<v Speaker 4>to me. I can actually fix it to make it

0:25:27.600 --> 0:25:32.000
<v Speaker 4>very good tasting. But they choose, as a billion dollar

0:25:32.119 --> 0:25:37.960
<v Speaker 4>company to go the reddid way to listen to conspiracy

0:25:38.040 --> 0:25:41.960
<v Speaker 4>theorists that they're adding salt to make it the water

0:25:42.720 --> 0:25:46.720
<v Speaker 4>people thirst year. What is actually the opposite? That is

0:25:46.760 --> 0:25:49.679
<v Speaker 4>a crazy path, that is an insane pub. When I

0:25:49.760 --> 0:25:52.639
<v Speaker 4>saw the new DESIGNI I could not believe that a

0:25:52.720 --> 0:25:58.159
<v Speaker 4>company like Covra Cola believes conspiracy theorists quite interesting.

0:26:02.720 --> 0:26:04.919
<v Speaker 3>So he thinks the Sanni is even worse now with

0:26:05.000 --> 0:26:07.720
<v Speaker 3>the new formula. He told me he reached out to

0:26:07.720 --> 0:26:10.000
<v Speaker 3>Coca Cola to discuss the new formula, but they said

0:26:10.080 --> 0:26:11.120
<v Speaker 3>it's a trade secret.

0:26:11.240 --> 0:26:14.200
<v Speaker 4>They told me it's a secret. It's like a secret.

0:26:14.440 --> 0:26:18.760
<v Speaker 4>A recipe in water is a secret. Dazani is as

0:26:18.880 --> 0:26:22.359
<v Speaker 4>like it's like short Knox, I need to like, really,

0:26:22.400 --> 0:26:24.080
<v Speaker 4>you're not allowed to be on the same plane. Who

0:26:24.119 --> 0:26:27.240
<v Speaker 4>knows the formulation of darzani? Really that's not a flex.

0:26:27.800 --> 0:26:31.639
<v Speaker 4>I'm sorry, I was laughing. I was like, I cannot

0:26:31.640 --> 0:26:34.080
<v Speaker 4>believe you guys telling me this. I like, this is

0:26:34.160 --> 0:26:37.399
<v Speaker 4>this is completely insane. Light Now like everybody with like

0:26:37.440 --> 0:26:41.480
<v Speaker 4>a with's like an easy like an easy let can

0:26:41.680 --> 0:26:44.480
<v Speaker 4>figure out immediately what's in there. I figured out by

0:26:44.560 --> 0:26:47.480
<v Speaker 4>myself with that five dollars divide how much TDS that

0:26:47.560 --> 0:26:50.720
<v Speaker 4>water has. So to tell me it's a recipe secret,

0:26:51.320 --> 0:26:52.640
<v Speaker 4>completely nonsense, to.

0:26:52.600 --> 0:26:56.960
<v Speaker 1>Be honest, that is it is hilarious concept of like who,

0:26:57.040 --> 0:26:59.480
<v Speaker 1>like what would I do if I did know the

0:26:59.560 --> 0:27:00.680
<v Speaker 1>recipe with you?

0:27:02.320 --> 0:27:05.679
<v Speaker 3>So luckily for us, Johnny's company, tap Score ran an

0:27:05.720 --> 0:27:08.119
<v Speaker 3>analysis of the new Desaanni and here's what they found.

0:27:08.200 --> 0:27:10.960
<v Speaker 3>So compared to the old version, the pH chloride and

0:27:10.960 --> 0:27:15.240
<v Speaker 3>potassium levels went up, while the sodium went down. So

0:27:15.280 --> 0:27:18.280
<v Speaker 3>while they did add salt with the potassium, which is

0:27:18.320 --> 0:27:21.639
<v Speaker 3>also an electrolyte, they cut the sodium to fix the

0:27:21.640 --> 0:27:25.000
<v Speaker 3>table saw issue from the conspiracy theorists, and higher pH

0:27:25.160 --> 0:27:28.200
<v Speaker 3>levels may also make for a smoother taste. That's basically

0:27:28.200 --> 0:27:28.920
<v Speaker 3>where we're at now.

0:27:28.960 --> 0:27:33.960
<v Speaker 5>So Martin's criticism is like, hey, you guys are letting

0:27:34.760 --> 0:27:38.439
<v Speaker 5>the you know, the Reddit public perception of your brand

0:27:38.520 --> 0:27:41.639
<v Speaker 5>dictate what you're doing with your formula versus just trying

0:27:41.640 --> 0:27:43.840
<v Speaker 5>to make the thing taste as good as possible. In

0:27:43.920 --> 0:27:46.360
<v Speaker 5>being like, Reddit's not going to decide what this thing

0:27:46.400 --> 0:27:46.879
<v Speaker 5>tastes like.

0:27:47.119 --> 0:27:49.359
<v Speaker 3>Yeah, that seems to be his main contention, where it's like,

0:27:49.400 --> 0:27:51.720
<v Speaker 3>the issue isn't that there's salt in the water, It's

0:27:51.760 --> 0:27:55.040
<v Speaker 3>about finding the right balance with other flavors or other

0:27:55.200 --> 0:27:58.240
<v Speaker 3>factors that can make it make it taste better.

0:27:58.359 --> 0:28:00.600
<v Speaker 5>I agree, but I also disagree. I think part of

0:28:00.600 --> 0:28:02.800
<v Speaker 5>the issue is that it's a little too late that

0:28:02.840 --> 0:28:05.000
<v Speaker 5>the SNY is trying to do something, so everyone has

0:28:05.000 --> 0:28:08.719
<v Speaker 5>a preconceived notion of like the SANI sucks, so like

0:28:08.840 --> 0:28:12.480
<v Speaker 5>they need to change something. And if we think it's

0:28:12.520 --> 0:28:14.720
<v Speaker 5>you know, where our mouths are dry, If we think

0:28:14.760 --> 0:28:17.160
<v Speaker 5>it has less salt, then maybe that's better, even if

0:28:17.200 --> 0:28:18.200
<v Speaker 5>that's not actually the case.

0:28:18.440 --> 0:28:19.080
<v Speaker 2>Yeah.

0:28:19.119 --> 0:28:21.840
<v Speaker 5>The issue now is just, yeah, there's just a public

0:28:21.880 --> 0:28:25.640
<v Speaker 5>perception of them, and they're just gonna do whatever they

0:28:25.640 --> 0:28:28.159
<v Speaker 5>need to change the public perception, even if that's not

0:28:28.240 --> 0:28:29.720
<v Speaker 5>actually making it taste better.

0:28:29.800 --> 0:28:31.920
<v Speaker 3>Yeah, because like I mean, like I said, I haven't

0:28:31.920 --> 0:28:33.960
<v Speaker 3>touched with Sonny in years. I didn't know about this

0:28:34.040 --> 0:28:37.400
<v Speaker 3>formula change, and in my head it wasn't a saltiness.

0:28:37.760 --> 0:28:40.640
<v Speaker 3>Though maybe if I had done a real close tasting

0:28:40.680 --> 0:28:42.520
<v Speaker 3>of it, I would have thought that. So then if

0:28:42.560 --> 0:28:44.480
<v Speaker 3>I had that on my head and I saw the

0:28:44.560 --> 0:28:48.880
<v Speaker 3>new thing that says no slaw added asterisk, yeah, maybe

0:28:48.920 --> 0:28:49.720
<v Speaker 3>I'd give it a shot.

0:28:49.800 --> 0:28:52.360
<v Speaker 5>Yeah, I'm thinking as a marketing guy, if I had

0:28:52.360 --> 0:28:54.240
<v Speaker 5>to signal to somebody that this water is different, you

0:28:54.440 --> 0:28:57.560
<v Speaker 5>have to put new formula on a bottle of water,

0:28:57.560 --> 0:28:59.480
<v Speaker 5>because then you're like, what form Yeah right, it's like

0:29:00.320 --> 0:29:02.239
<v Speaker 5>we took out the salt. That's one thing, but like

0:29:02.480 --> 0:29:03.280
<v Speaker 5>new formula.

0:29:03.440 --> 0:29:06.840
<v Speaker 3>Yeah, a lot of new questions for people who don't

0:29:06.880 --> 0:29:08.160
<v Speaker 3>know about these things.

0:29:08.280 --> 0:29:12.280
<v Speaker 1>So basically, Desagny made changes to its formula to address

0:29:12.320 --> 0:29:18.080
<v Speaker 1>a specific complaint by consumers, but the consumers didn't understand

0:29:18.160 --> 0:29:21.240
<v Speaker 1>why it tasted weird to them. So they basically made

0:29:21.240 --> 0:29:25.000
<v Speaker 1>a big change to appease people. But the change doesn't

0:29:25.080 --> 0:29:26.640
<v Speaker 1>it's not science bad, make it better.

0:29:26.840 --> 0:29:28.080
<v Speaker 2>Yeah, they just did it, which.

0:29:27.880 --> 0:29:31.239
<v Speaker 5>Seems to be a recurring issue. And you know in

0:29:31.240 --> 0:29:35.600
<v Speaker 5>this podcast is people responding to critics, but not not

0:29:35.880 --> 0:29:37.280
<v Speaker 5>ye listening to science.

0:29:37.560 --> 0:29:40.000
<v Speaker 3>So to sum up, the Sauni did indeed add salt

0:29:40.040 --> 0:29:42.840
<v Speaker 3>to their water. But this isn't unusual. It wasn't a

0:29:42.840 --> 0:29:45.360
<v Speaker 3>conspiracy to get you to buy more water. Yeah, and

0:29:45.400 --> 0:29:47.520
<v Speaker 3>they still add salt, just different salts.

0:29:47.720 --> 0:29:47.920
<v Speaker 5>Yeah.

0:29:47.960 --> 0:29:49.960
<v Speaker 3>All of that said, Martin thinks Coca Cola made this

0:29:50.000 --> 0:29:52.920
<v Speaker 3>formula change in part to fight back against those allegations.

0:29:53.080 --> 0:29:56.120
<v Speaker 5>And to be fair, we don't know if that's the case. Yeah,

0:29:56.160 --> 0:29:59.120
<v Speaker 5>we don't know, speculating So that's that's.

0:29:58.920 --> 0:30:02.840
<v Speaker 3>The basic answers, the basic question of why do Saanny

0:30:02.880 --> 0:30:05.440
<v Speaker 3>tastes different than other waters? Yeah, but now I think

0:30:05.480 --> 0:30:07.680
<v Speaker 3>we need to do a little tastest ourselves and see

0:30:07.720 --> 0:30:11.120
<v Speaker 3>if we notice anything. So after the break, let's do

0:30:11.160 --> 0:30:13.200
<v Speaker 3>a little blind taste test to see how Desni fares.

0:30:24.240 --> 0:30:27.720
<v Speaker 1>I'm Manny, I'm Noah, and it's time for a taste

0:30:27.760 --> 0:30:30.160
<v Speaker 1>test for a test. We're going to taste three waters

0:30:30.200 --> 0:30:31.600
<v Speaker 1>of various TDS levels.

0:30:31.840 --> 0:30:34.000
<v Speaker 3>TDS stands for total dissolved solids.

0:30:34.160 --> 0:30:35.800
<v Speaker 2>This measures the dissolved.

0:30:35.360 --> 0:30:38.880
<v Speaker 3>Combined content of inorganic and organic substances in a liquid.

0:30:39.200 --> 0:30:43.200
<v Speaker 3>This includes things like calcium, phosphates, sodium, potassium chloride, and more.

0:30:43.400 --> 0:30:45.680
<v Speaker 3>TDS is measured in parts per million. We're going to

0:30:45.760 --> 0:30:49.320
<v Speaker 3>compare distilled water, which of course has absolutely nothing in it,

0:30:49.400 --> 0:30:53.440
<v Speaker 3>so that's totally stripped down, should taste like pure nothing.

0:30:54.280 --> 0:30:57.760
<v Speaker 3>Number two designy so that's a purified water with a

0:30:57.760 --> 0:31:03.400
<v Speaker 3>measure TDS total dissolved sidellids around twenty five. And number

0:31:03.440 --> 0:31:05.680
<v Speaker 3>three is evy on, which is a natural spring water,

0:31:06.200 --> 0:31:08.719
<v Speaker 3>and that has a TDS of three p forty, so

0:31:09.040 --> 0:31:11.160
<v Speaker 3>we should be able to taste the stuff going on

0:31:11.200 --> 0:31:13.239
<v Speaker 3>in there, so the natural minerals that sort of thing.

0:31:13.480 --> 0:31:16.560
<v Speaker 5>And then just to clarify, the stale water has a

0:31:16.600 --> 0:31:20.800
<v Speaker 5>TDS of zero. Yes, that's the most pure exactly.

0:31:20.840 --> 0:31:23.800
<v Speaker 3>Okay, yeah, okay, So we'll see how sensitive our palates

0:31:23.800 --> 0:31:25.840
<v Speaker 3>are to see if we can guess which ones which for.

0:31:25.960 --> 0:31:27.840
<v Speaker 5>The audience, we do not know which is which will

0:31:27.840 --> 0:31:28.560
<v Speaker 5>be revealed.

0:31:28.360 --> 0:31:31.880
<v Speaker 3>By fance rebottled these waters into other bottles labeled them

0:31:31.880 --> 0:31:35.360
<v Speaker 3>and gave me our key that I'll be revealing afterwards. Okay,

0:31:35.840 --> 0:31:38.120
<v Speaker 3>don't know this either, So let's start with a and

0:31:38.240 --> 0:31:40.440
<v Speaker 3>per our experts instructions, we're going to have the stuff

0:31:40.440 --> 0:31:43.400
<v Speaker 3>at room temperature, since ice or colder temperatures can number

0:31:43.480 --> 0:31:44.080
<v Speaker 3>senses a bit.

0:31:44.280 --> 0:31:46.080
<v Speaker 2>Oh so we want the real flavor.

0:31:46.400 --> 0:31:48.880
<v Speaker 3>Gosh, and we're drinking out of wineglasses, so you know

0:31:48.920 --> 0:31:51.400
<v Speaker 3>the water can open up and you know, really breathe

0:31:51.440 --> 0:31:54.240
<v Speaker 3>a little bit crazy.

0:31:54.400 --> 0:31:57.160
<v Speaker 5>Okay, so this is a cheers following cheers cheers.

0:31:57.600 --> 0:31:59.800
<v Speaker 2>Okay, I mean it tastes like water.

0:32:00.080 --> 0:32:01.080
<v Speaker 3>I'm not getting a lot.

0:32:00.920 --> 0:32:01.800
<v Speaker 2>Of flavor in the no.

0:32:02.080 --> 0:32:03.240
<v Speaker 5>I feel like this is distilled.

0:32:03.720 --> 0:32:06.000
<v Speaker 3>I know, first I don't know, but then I'm I'm

0:32:06.040 --> 0:32:09.680
<v Speaker 3>kind of like in there, maybe I might think this

0:32:09.720 --> 0:32:12.880
<v Speaker 3>is the san I mean, I'm looking for like salt, now.

0:32:15.840 --> 0:32:16.800
<v Speaker 5>You know what this is?

0:32:17.520 --> 0:32:19.320
<v Speaker 3>Trying to think how long it's lingering in my mouth?

0:32:19.400 --> 0:32:22.680
<v Speaker 3>I think it's I'll say it's it's not bad. I'm

0:32:22.680 --> 0:32:25.360
<v Speaker 3>not loving it, though, I feel like the distilled is

0:32:25.360 --> 0:32:28.760
<v Speaker 3>gonna be a'm I'm looking.

0:32:28.920 --> 0:32:31.440
<v Speaker 1>I don't like this. I'm looking for, you know, for

0:32:31.520 --> 0:32:34.160
<v Speaker 1>my own preference. I have like a crispi er fresher.

0:32:34.760 --> 0:32:38.200
<v Speaker 1>You know, I want less taste based on how you

0:32:38.240 --> 0:32:40.360
<v Speaker 1>guys hate Dashani. I think this is the SON.

0:32:40.600 --> 0:32:42.160
<v Speaker 5>I think it's that's my guess.

0:32:42.240 --> 0:32:44.080
<v Speaker 2>I know. I think I'll go to SONI too.

0:32:44.200 --> 0:32:45.200
<v Speaker 5>Okay, all right, so.

0:32:45.200 --> 0:32:46.080
<v Speaker 2>We're gonna move on to B.

0:32:46.600 --> 0:32:53.800
<v Speaker 1>All right, a little less funky.

0:32:55.160 --> 0:32:56.640
<v Speaker 5>To me, I'm not.

0:32:56.640 --> 0:33:02.160
<v Speaker 1>Getting much from any.

0:33:00.760 --> 0:33:01.800
<v Speaker 3>Maybe this is distilled.

0:33:02.480 --> 0:33:03.680
<v Speaker 5>I think this may be distilled.

0:33:03.760 --> 0:33:05.720
<v Speaker 3>I think I'm not tasting anything, and it feels like

0:33:05.840 --> 0:33:09.920
<v Speaker 3>it's disappearing really fast. Yeah, I think, But it's not

0:33:10.080 --> 0:33:11.320
<v Speaker 3>so far off from the A.

0:33:11.600 --> 0:33:13.400
<v Speaker 2>So that's why I think B is distilled.

0:33:13.560 --> 0:33:17.480
<v Speaker 3>I think now it's like better be crazy. I guess

0:33:17.520 --> 0:33:17.760
<v Speaker 3>we get.

0:33:19.200 --> 0:33:20.560
<v Speaker 5>But this feels like distilled.

0:33:20.600 --> 0:33:23.440
<v Speaker 1>To me. This had less taste than the previous one.

0:33:23.560 --> 0:33:28.240
<v Speaker 5>Yeah, and my mouth feels less different. Yeah, exactly, Like it.

0:33:28.200 --> 0:33:30.960
<v Speaker 3>Feels like as soon as I swallow, it's gone, it's.

0:33:30.800 --> 0:33:34.840
<v Speaker 2>Gone bottle boom. So all right, B we think is distilled.

0:33:34.880 --> 0:33:35.760
<v Speaker 2>All right, now we're having C.

0:33:36.200 --> 0:33:46.320
<v Speaker 5>All right, you're C Yeah, mmm mm hmmm.

0:33:46.800 --> 0:33:49.120
<v Speaker 1>Is this one like creamier almost?

0:33:49.400 --> 0:33:51.520
<v Speaker 2>I think I think this. I think we got it right.

0:33:51.680 --> 0:33:52.440
<v Speaker 2>I think it's evy on.

0:33:53.400 --> 0:33:55.040
<v Speaker 5>You know what this is crazy because I don't really

0:33:55.120 --> 0:33:56.000
<v Speaker 5>have AVI on so this.

0:33:56.120 --> 0:34:00.640
<v Speaker 2>Is I don't really know. And the natural spring, Yeah.

0:34:00.600 --> 0:34:04.320
<v Speaker 5>I think this is because there's nothing I've tasted before.

0:34:04.320 --> 0:34:06.720
<v Speaker 1>So high t d s to me would mean that

0:34:06.880 --> 0:34:08.680
<v Speaker 1>it was it has more of a taste.

0:34:08.880 --> 0:34:09.120
<v Speaker 2>Yeah.

0:34:09.920 --> 0:34:15.200
<v Speaker 3>Yeah, this is like you go to a beautiful spring.

0:34:15.480 --> 0:34:17.600
<v Speaker 3>An opening in the in the woods is the waterfall.

0:34:18.000 --> 0:34:19.960
<v Speaker 3>It's good, go down, put your put your hands, and

0:34:20.000 --> 0:34:20.719
<v Speaker 3>then drink out of it.

0:34:22.719 --> 0:34:23.960
<v Speaker 2>All right, should I read?

0:34:24.880 --> 0:34:25.719
<v Speaker 5>Yeah, let's go to the key.

0:34:25.760 --> 0:34:27.399
<v Speaker 2>All right, let me over the key.

0:34:28.239 --> 0:34:30.720
<v Speaker 5>It's like the Oscar this movement.

0:34:33.600 --> 0:34:33.960
<v Speaker 2>All right.

0:34:36.440 --> 0:34:40.840
<v Speaker 5>Yeah, yeah, that was B distilled. And see.

0:34:42.440 --> 0:34:45.960
<v Speaker 1>And I'm saying A is the saani, B is avion,

0:34:46.520 --> 0:34:47.680
<v Speaker 1>and C is distilled.

0:34:47.760 --> 0:34:49.560
<v Speaker 2>Alright, folks, the answer.

0:34:53.880 --> 0:35:01.120
<v Speaker 1>Devin and I are right, yeah, damn mean to me,

0:35:01.640 --> 0:35:04.000
<v Speaker 1>the third one tastes the cleanest to me.

0:35:04.200 --> 0:35:06.000
<v Speaker 5>Yes, it tastes the cleanest because it's the most naked.

0:35:06.040 --> 0:35:06.479
<v Speaker 5>Its natural.

0:35:06.640 --> 0:35:07.879
<v Speaker 2>That's how you should be drinking water.

0:35:08.040 --> 0:35:09.960
<v Speaker 5>In my opinion, that's the most refreshing.

0:35:10.120 --> 0:35:13.200
<v Speaker 1>I thought distilled more clean tasting than that.

0:35:13.480 --> 0:35:15.760
<v Speaker 5>No, because it's not. It's not more we're used to drinking.

0:35:16.000 --> 0:35:18.240
<v Speaker 3>Yeah. Yeah, but it's funny too because It's like Evan

0:35:18.360 --> 0:35:22.239
<v Speaker 3>does market itself as like this luxury thing, and it's

0:35:22.280 --> 0:35:23.360
<v Speaker 3>like here we are loving it.

0:35:24.800 --> 0:35:28.040
<v Speaker 5>The purpose of this is can we tell the difference

0:35:28.040 --> 0:35:31.279
<v Speaker 5>between the water and you can? Yeah? Yeah, I'm actually.

0:35:31.040 --> 0:35:33.840
<v Speaker 3>Surprised, honestly that I that we we all have the

0:35:33.960 --> 0:35:35.760
<v Speaker 3>real tell the difference the real heads.

0:35:36.000 --> 0:35:39.440
<v Speaker 1>I feel like we know if a Desaani lawyer is

0:35:39.560 --> 0:35:41.680
<v Speaker 1>listening to this, I actually quite liked.

0:35:41.600 --> 0:35:45.080
<v Speaker 3>It, and listen, We're open to any sponsorships. Hey, Coke,

0:35:45.600 --> 0:35:48.520
<v Speaker 3>I would love Poland Spring sponsorship, but I'm I'm ready

0:35:48.560 --> 0:35:48.960
<v Speaker 3>to convert.

0:35:49.000 --> 0:35:52.280
<v Speaker 5>It's probably more money in the coke world.

0:35:52.760 --> 0:35:55.680
<v Speaker 3>Yeah, I don't know, it's definitely most likely we do

0:35:55.880 --> 0:35:58.319
<v Speaker 3>end up with a Coke sponsorship. And you're probably gonna

0:35:58.320 --> 0:36:02.319
<v Speaker 3>make us delete this episode. Oh yeah, okay, So now

0:36:02.320 --> 0:36:04.440
<v Speaker 3>that we did the taste test, have either you've been

0:36:04.520 --> 0:36:05.879
<v Speaker 3>converted to sony.

0:36:06.760 --> 0:36:07.319
<v Speaker 1>Converted to.

0:36:09.120 --> 0:36:09.160
<v Speaker 7>No.

0:36:09.719 --> 0:36:12.160
<v Speaker 1>In fact, you know I I at the beginning of this,

0:36:12.360 --> 0:36:14.080
<v Speaker 1>I started as like, how can you.

0:36:14.280 --> 0:36:15.920
<v Speaker 2>Hate and get your agnostic?

0:36:16.120 --> 0:36:19.040
<v Speaker 1>And I don't hate it, but I did notice like, Okay,

0:36:19.160 --> 0:36:23.560
<v Speaker 1>that's tastes so much different than the other ones, and

0:36:23.680 --> 0:36:25.239
<v Speaker 1>I can easily see how someone would not.

0:36:25.760 --> 0:36:30.000
<v Speaker 5>Like that, and It's funny that you know, we picked

0:36:30.080 --> 0:36:33.160
<v Speaker 5>up on that before even you know, Noah told us

0:36:33.239 --> 0:36:36.320
<v Speaker 5>all this information. It's just like the Sani felt like

0:36:36.400 --> 0:36:39.279
<v Speaker 5>it was trying to be someone that is not you know,

0:36:39.440 --> 0:36:42.000
<v Speaker 5>like I would rather designy almost just be distilled water,

0:36:42.800 --> 0:36:45.200
<v Speaker 5>just like, don't add anything to it, just be straight

0:36:45.280 --> 0:36:47.560
<v Speaker 5>up because you're not spring, but you're trying to trick

0:36:47.600 --> 0:36:50.400
<v Speaker 5>me a little bit into being spring. Sure, you're in

0:36:50.440 --> 0:36:53.000
<v Speaker 5>this weird in between. It just makes me feel great

0:36:53.040 --> 0:36:56.520
<v Speaker 5>about my choices in life. It makes me feel validated. Yeah,

0:36:56.560 --> 0:36:59.200
<v Speaker 5>I feel validated, you know, I because I am somebody

0:36:59.280 --> 0:37:01.160
<v Speaker 5>similar to you know. If I go and I don't

0:37:01.160 --> 0:37:04.239
<v Speaker 5>see the type of water that I want, I just

0:37:04.320 --> 0:37:13.279
<v Speaker 5>get something else, and so I will continue formula. Apologies

0:37:13.320 --> 0:37:15.520
<v Speaker 5>to the signing, but it's not for me. I'm sticking

0:37:15.600 --> 0:37:18.080
<v Speaker 5>with my Poland springs. Maybe I'll even get you know,

0:37:18.160 --> 0:37:21.120
<v Speaker 5>it's my first time have an ammon in quite some time. Yeah,

0:37:21.200 --> 0:37:23.720
<v Speaker 5>maybe I'm a Maybe I have a couple more dollars,

0:37:23.800 --> 0:37:27.080
<v Speaker 5>you know, make a while, Yeah, and you get a

0:37:27.080 --> 0:37:28.080
<v Speaker 5>little more expensive one.

0:37:28.120 --> 0:37:29.759
<v Speaker 3>Now that I know the process stuff, I think I'll

0:37:29.960 --> 0:37:32.239
<v Speaker 3>probably try to buy a spring water just because I

0:37:32.400 --> 0:37:34.840
<v Speaker 3>know I like that already, I'll say, though the designy

0:37:34.960 --> 0:37:38.520
<v Speaker 3>wasn't as bad, So I don't know if it's because

0:37:38.560 --> 0:37:41.640
<v Speaker 3>the formula change or or just the setting room. So

0:37:41.960 --> 0:37:43.880
<v Speaker 3>I can't say I would never buy a DESAGNI like

0:37:43.920 --> 0:37:45.960
<v Speaker 3>I think maybe if I'm in a situation where I'm thirsty,

0:37:46.680 --> 0:37:48.359
<v Speaker 3>I need the water, and I go to the venue

0:37:48.400 --> 0:37:52.759
<v Speaker 3>machine and it's only Dasani, I'll say this, I'll give

0:37:52.760 --> 0:37:54.920
<v Speaker 3>it a shot. I'm not going to prioritize the sony

0:37:55.440 --> 0:37:58.040
<v Speaker 3>or any kind of purified one, to be honest, like,

0:37:58.239 --> 0:37:58.879
<v Speaker 3>I like the spring.

0:37:59.040 --> 0:37:59.800
<v Speaker 2>I like the idea of this.

0:38:00.320 --> 0:38:02.040
<v Speaker 5>I like to taste spring or dot.

0:38:03.680 --> 0:38:10.600
<v Speaker 2>Spring, spring or die. All right, thanks for listening to

0:38:10.719 --> 0:38:11.359
<v Speaker 2>no such thing.

0:38:11.680 --> 0:38:14.480
<v Speaker 3>The show is produced by Noah Friedman, Devin Joseph, and

0:38:14.560 --> 0:38:15.200
<v Speaker 3>Manny Fidel.

0:38:15.719 --> 0:38:16.920
<v Speaker 2>Theme music is by Manny.

0:38:17.560 --> 0:38:20.520
<v Speaker 3>Additional research of this episode by Scott Davis, and our

0:38:20.560 --> 0:38:22.760
<v Speaker 3>guests were Johnny Poujol and Martin Reese.

0:38:22.960 --> 0:38:23.719
<v Speaker 2>Thank you so much.

0:38:24.239 --> 0:38:27.400
<v Speaker 3>For more information, please subscribe to our newsletter at www

0:38:27.560 --> 0:38:29.799
<v Speaker 3>dot nosuch Thing dot show. And if you have any

0:38:29.840 --> 0:38:31.880
<v Speaker 3>feedback or have an argument you want us to settle,

0:38:32.000 --> 0:38:34.240
<v Speaker 3>shoot us an email at Manny Noah Deevin at gmail

0:38:34.280 --> 0:38:37.759
<v Speaker 3>dot com that's d E v A n. Lastly, if

0:38:37.800 --> 0:38:40.040
<v Speaker 3>you like the show, please give us a five star

0:38:40.160 --> 0:38:42.000
<v Speaker 3>rating and write a nice review. And just a quick

0:38:42.040 --> 0:38:44.200
<v Speaker 3>heads up, you can now tell Alexa to play the

0:38:44.239 --> 0:38:46.680
<v Speaker 3>podcast no such thing. To listen to us on Amazon Music.

0:38:47.040 --> 0:38:48.120
<v Speaker 2>Thanks and stay hydrated.

0:38:48.320 --> 0:38:49.319
<v Speaker 3>We'll see you next week.

0:39:00.120 --> 0:39:02.560
<v Speaker 1>Att