WEBVTT - Michael Rubin: The One Mindset Shift You Need to Set Better Goals & See Patterns Before Your Competition 0:00:01.680 --> 0:00:04.240 Mental health is now talked about more than ever, which 0:00:04.280 --> 0:00:06.640 is awesome. I mean, I don't have to tell you 0:00:06.680 --> 0:00:09.080 that it's a primary focus of on Purpose, but on 0:00:09.119 --> 0:00:11.640 a day to day basis, many people don't know where 0:00:11.680 --> 0:00:14.600 to turn or which tools can help. Over the past 0:00:14.600 --> 0:00:17.280 couple of years, I've been working with Calm to make 0:00:17.360 --> 0:00:21.000 mental wellness accessible and enjoyable, or as I like to say, 0:00:21.239 --> 0:00:24.000 fun and easy. Calm has all sorts of content to 0:00:24.040 --> 0:00:28.240 help you reduce anxiety and stress, build mindful habits, improve sleep, 0:00:28.480 --> 0:00:31.440 and generally feel better in your daily life. 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If 0:01:09.160 --> 0:01:11.040 you're afraid to fail, you ain't gonna do shit. 0:01:11.240 --> 0:01:13.520 The global sports company Fanatics and you heard of it. 0:01:13.600 --> 0:01:16.679 Yeah Yeah, Founder and CEO Michael Rubin, Welcome back, sir. 0:01:16.880 --> 0:01:19.400 I've seen death in its eyes. I've almost gone bankrupt 0:01:19.480 --> 0:01:21.639 multiple times. There are so many things that I should 0:01:21.640 --> 0:01:24.319 not have succeeded at, but I have because I won't quit. 0:01:24.480 --> 0:01:27.040 If you set goals that are easy to accomplish, then 0:01:27.080 --> 0:01:28.640 you're actually saying you want to fail. 0:01:28.880 --> 0:01:31.560 Before we jump into this episode, I'd like to invite 0:01:31.560 --> 0:01:34.720 you to join this community to hear more interviews that 0:01:34.760 --> 0:01:38.560 will help you become happier, healthier, and more healed. All 0:01:38.600 --> 0:01:40.919 I want you to do is click on the subscribe button. 0:01:41.200 --> 0:01:44.320 I love your support. It's incredible to see all your comments, 0:01:44.480 --> 0:01:46.920 and we're just getting started. I can't wait to go 0:01:46.959 --> 0:01:49.720 on this journey with you. Thank you so much for subscribing. 0:01:49.840 --> 0:01:50.760 It means the world to me. 0:01:50.960 --> 0:01:53.160 The best selling author on the most the number one 0:01:53.240 --> 0:01:55.960 health and well in this podcast, Purpose with Jay Shetty. 0:01:57.960 --> 0:02:00.640 Hey everyone, welcome back to On Purpose, number one health 0:02:00.640 --> 0:02:02.920 podcast in the world. Thanks to each and every one 0:02:02.960 --> 0:02:05.840 of you that come back every week to listen, learn 0:02:05.920 --> 0:02:07.800 and grow. Now you know that my goal here and 0:02:07.920 --> 0:02:11.160 intention is to talk to people from different backgrounds, different 0:02:11.200 --> 0:02:14.399 walks of life. People who've achieved impact in their own 0:02:14.480 --> 0:02:17.959 life and are having an impact around and across the world. 0:02:18.000 --> 0:02:21.480 People who are motivated to do better, be better, and 0:02:21.680 --> 0:02:25.359 give back. And today's guest is someone who's doing exactly that, 0:02:25.520 --> 0:02:27.359 probably not as fast as he would like. I've just 0:02:27.480 --> 0:02:29.960 learned as well. I'm talking about the one and only 0:02:30.000 --> 0:02:35.200 Michael Rubin, an entrepreneur, philanthropist, and social justice advocate. Michael 0:02:35.200 --> 0:02:38.880 has built several multi billion dollar direct to consumer companies. 0:02:39.200 --> 0:02:42.880 Michael CEO of Fanatics, a global digital sports platform that 0:02:43.000 --> 0:02:47.120 is reimagining the fan experience across many different businesses. Michael's 0:02:47.160 --> 0:02:50.240 an advocate for criminal justice reform and the co chair 0:02:50.320 --> 0:02:53.640 of Reform Alliance, an organization that includes some of the 0:02:53.680 --> 0:02:57.920 biggest names in sports, business, and culture that's dedicated to 0:02:57.960 --> 0:03:03.280 advancing criminal justice reform and eradicating antiquated probation laws that 0:03:03.360 --> 0:03:07.800 perpetuate injustice in the United States. Michael was named Sports 0:03:07.840 --> 0:03:10.680 Business Journal Executive of the Year in twenty twenty two 0:03:11.000 --> 0:03:13.440 and has also been named to the Bleacher Report Power 0:03:13.440 --> 0:03:17.720 fifty list of most influential people in sports. Welcome to 0:03:17.760 --> 0:03:19.320 on Purpose, Michael Rubin. 0:03:19.400 --> 0:03:20.920 I'm happy to be here. I've watched what you've done 0:03:20.960 --> 0:03:22.560 and myle what you do, and you've got such an 0:03:22.840 --> 0:03:26.000 incredible following and just huge respect for you. 0:03:26.160 --> 0:03:27.960 Well, thank you. The feeling is very mutual. It's been 0:03:28.000 --> 0:03:31.240 amazing watching your from afar. And I've always been fascinated 0:03:31.240 --> 0:03:34.160 and drawn to people who've built incredible businesses and then 0:03:34.280 --> 0:03:37.320 used their platform for impact because growing up I didn't 0:03:37.360 --> 0:03:39.040 see a lot of that. Growing up, I either saw 0:03:39.040 --> 0:03:41.800 people build businesses or have an impact, and so when 0:03:41.800 --> 0:03:44.200 I see people doing the same, it's it's exactly the 0:03:44.280 --> 0:03:46.080 values I try and live by and I love watching it. 0:03:46.120 --> 0:03:48.200 So thank you for going down that line. But let's 0:03:48.200 --> 0:03:50.400 dive straight in. I wanted to ask you, Michael, what 0:03:50.560 --> 0:03:52.840 was you know, such a successful business person? What was 0:03:52.880 --> 0:03:57.200 your first ever job that you ever had in life? 0:03:57.280 --> 0:03:58.720 So for me, I think a lot of people know 0:03:58.760 --> 0:04:01.160 the story. I was a terrible student, you know, barely 0:04:01.200 --> 0:04:02.640 met out of high school. I went to college for 0:04:02.680 --> 0:04:05.760 less than semester. As bad as the students I was, 0:04:05.840 --> 0:04:07.720 I was honestly the worst athlete, Like I was just 0:04:07.800 --> 0:04:10.160 I wasn't coordinated, I wasn't a good athlete. The one 0:04:10.200 --> 0:04:11.800 thing I was always good at was working. Like I 0:04:11.840 --> 0:04:14.080 loved business from the time I was a kid. So 0:04:14.360 --> 0:04:16.839 everything I remember about being young was working. So my 0:04:16.960 --> 0:04:19.600 first job was that I can remember. It was probably 0:04:19.640 --> 0:04:22.799 eight years old. I probably had like five different side hustles. 0:04:22.839 --> 0:04:25.640 I mean I was selling trading cards, you know, by 0:04:25.640 --> 0:04:27.159 the way, not to my friends, but to my friends' 0:04:27.200 --> 0:04:29.159 parents because they had the money. I was when it 0:04:29.160 --> 0:04:31.159 would snow in Philadelphia where I grew up, I would 0:04:31.279 --> 0:04:33.159 get five kids to do the snowshovel and I would 0:04:33.160 --> 0:04:35.400 go door to door and actually sell the snowshoveling. I 0:04:35.440 --> 0:04:38.080 was selling vegetable seeds door to door. I was making 0:04:38.120 --> 0:04:40.200 stationary and the Appletude plus and selling it. I mean, 0:04:40.240 --> 0:04:42.200 I was just like I was the real entrepreneur, Like 0:04:42.560 --> 0:04:44.200 it's what I was good as, what I like doing, 0:04:44.240 --> 0:04:46.480 And so I had so many different jobs as an 0:04:46.480 --> 0:04:48.480 eight year old. But I mean that's like when people say, 0:04:48.600 --> 0:04:50.360 you know how long you've been at it, it's crazy 0:04:50.520 --> 0:04:52.080 forty three years. I've been doing this since I've been 0:04:52.080 --> 0:04:52.640 eight years old. 0:04:52.920 --> 0:04:56.080 Wow, And when you were doing that, was there any inspiration. 0:04:56.279 --> 0:04:58.040 Was it just you wanted money? What did you want 0:04:58.080 --> 0:05:00.719 to buy? What were you doing with that? Like excited 0:05:00.720 --> 0:05:01.040 you about it? 0:05:01.080 --> 0:05:04.239 I don't think for me, even at eight years old, 0:05:04.360 --> 0:05:06.960 it was ever about money or wanting to buy things. 0:05:07.000 --> 0:05:09.440 I think it was always about doing what you're good at. 0:05:09.440 --> 0:05:12.200 And for me, knowing that I wasn't good, like I 0:05:12.200 --> 0:05:14.120 had a lot of learning challenges. I mean as a kid, 0:05:14.160 --> 0:05:16.159 like I had every you know person to try to 0:05:16.320 --> 0:05:18.240 help me with all the things I sucked at, whether 0:05:18.279 --> 0:05:20.440 it was athletically or you know, it was just like 0:05:20.600 --> 0:05:22.719 I just I wasn't good at sports, I wasn't good 0:05:22.720 --> 0:05:25.440 at school. But business is what I was good at. 0:05:25.440 --> 0:05:27.040 So I just always gravitate to that. I think that's 0:05:27.080 --> 0:05:28.400 a good thing. Like you should always figure out how 0:05:28.440 --> 0:05:30.120 to do things that you love. You should figure out 0:05:30.160 --> 0:05:31.400 how to do things that you're good at and kind 0:05:31.440 --> 0:05:33.080 of double down on that. So that's always been my 0:05:33.080 --> 0:05:33.479 whole life. 0:05:33.560 --> 0:05:35.159 How did you know that at eight? Because I feel 0:05:35.200 --> 0:05:37.560 my most eight year olds today obviously playing video games. 0:05:37.600 --> 0:05:40.360 Back then, they're probably watching TV, maybe they were out 0:05:40.440 --> 0:05:42.640 riding a bike, Like, how did you know that you 0:05:42.680 --> 0:05:43.279 were good at this? 0:05:43.400 --> 0:05:46.000 And I think it's something for me, I was born 0:05:46.040 --> 0:05:48.240 with like I was born with that entrepreneur a hustle. 0:05:48.240 --> 0:05:49.640 I think I came out of the womb like just 0:05:49.720 --> 0:05:52.279 you know, wanting to be an entrepreneur, like just loving 0:05:52.440 --> 0:05:54.240 the hustle. And you know, to me, you know, I've 0:05:54.240 --> 0:05:55.920 been at this a long time. I work harder than 0:05:55.920 --> 0:05:58.240 I've ever worked today. I love. It's an honor to do. 0:05:58.279 --> 0:06:01.120 It's fun, it's an opportunity. Like I'm never tired, I'm 0:06:01.120 --> 0:06:02.960 never worn out, like I'm just always I just want 0:06:02.960 --> 0:06:03.160 to go. 0:06:03.480 --> 0:06:05.839 Yeah, can it be learned? Can you teach people to 0:06:05.920 --> 0:06:08.599 hustle and grind and develop the mindset or is it 0:06:08.640 --> 0:06:09.480 born with as you are? 0:06:09.600 --> 0:06:12.160 So I think I was definitely born with it. That said, 0:06:12.200 --> 0:06:14.520 I do think, you know, for me, the way I 0:06:14.640 --> 0:06:16.960 learned is by being a sponge from people. So I'm 0:06:17.000 --> 0:06:19.359 always picking things up from different people. Like if you 0:06:19.360 --> 0:06:21.599 just look at the diversity of people I have around me, Like, 0:06:21.640 --> 0:06:24.479 I'm always taking so much learnings from them to you know, 0:06:24.520 --> 0:06:25.840 be better what I do, and I try to give 0:06:25.839 --> 0:06:28.280 those backs. So yeah, I think you can definitely learn 0:06:28.279 --> 0:06:29.920 a lot of the stuff just what you know, find 0:06:29.920 --> 0:06:32.480 people you respect, find people that you admire, find people 0:06:32.520 --> 0:06:34.640 that you want to be like, and then you know, 0:06:34.680 --> 0:06:36.000 take the good from them and by the way, figure 0:06:36.000 --> 0:06:38.240 out what they do that you don't like and ignore that. 0:06:38.279 --> 0:06:40.640 Like I see good and bad each person. I try 0:06:40.680 --> 0:06:42.599 to take the good and learn from the bad. And 0:06:42.760 --> 0:06:44.559 same thing with me. I've got lots of bad habits. 0:06:44.600 --> 0:06:45.839 I mean, like, I'm myself. 0:06:45.880 --> 0:06:47.719 That's right, That's all I ask for. That's all I 0:06:47.720 --> 0:06:50.080 ask for. There is no judgment here, there's no it's 0:06:50.120 --> 0:06:51.719 a safe space. I just want people to be the 0:06:51.760 --> 0:06:54.839 authentic selves and so so please continue to be yourself 0:06:54.920 --> 0:06:58.240 and what so what I love that idea of learning 0:06:58.279 --> 0:07:02.359 from people, being a human sponge. What's the most recent 0:07:02.440 --> 0:07:04.560 or most memorable thing you think you took away from 0:07:04.560 --> 0:07:07.880 someone A conversation, a moment, something you read or heard 0:07:07.960 --> 0:07:10.320 or learned. Was there anything that kind of stuck with you? 0:07:10.640 --> 0:07:13.200 Yeah, for sure. I mean, look, I'm in LA for 0:07:13.200 --> 0:07:15.880 the week. I'm doing six to ten meetings a day 0:07:15.920 --> 0:07:17.960 in my house, and you know, to the people I 0:07:18.000 --> 0:07:19.240 met with in the last two days has been through 0:07:19.280 --> 0:07:22.120 some real challenges and just watching the challenges that they've 0:07:22.160 --> 0:07:23.680 been through, I'm like, Okay, I need to be that 0:07:23.800 --> 0:07:27.000 much more careful about how I conduct myself in everything 0:07:27.040 --> 0:07:29.480 that I do. So to me, I'm always taking learnings 0:07:29.520 --> 0:07:31.800 away from people. I think if you're not like you know, 0:07:31.840 --> 0:07:33.760 you have no chance of like you know, getting better 0:07:33.760 --> 0:07:35.760 at what you do. I mean it's like life is 0:07:35.800 --> 0:07:37.840 no different than sports. You just got to keep getting 0:07:37.840 --> 0:07:39.400 better at your sport. And so to me, I keep 0:07:39.440 --> 0:07:40.240 working in everything I do. 0:07:40.600 --> 0:07:42.800 Yeah, what do you think obviously now, like when you 0:07:42.840 --> 0:07:46.840 started forty three years ago at eight years old, entrepreneurship 0:07:47.480 --> 0:07:51.080 wasn't as talted as this incredible it was. 0:07:51.440 --> 0:07:53.440 It was actually weird, right, Like to be clear, like 0:07:53.480 --> 0:07:56.320 I was a nerd like that, I loved business, Like 0:07:56.840 --> 0:07:59.840 entrepreneurialism came cool really around technology, Like I don't think 0:07:59.840 --> 0:08:03.400 it became cool to almost from my perspective, everything was 0:08:03.520 --> 0:08:06.120 really the birth of the dot com error. Yeah, you know, 0:08:06.240 --> 0:08:09.000 kind of late nineties is when entrepreneurialism became cool. I 0:08:09.040 --> 0:08:11.040 think before that was kind of nerdy and weird. So 0:08:11.080 --> 0:08:12.360 I was definitely born before it all. 0:08:12.480 --> 0:08:14.360 Yeah, And I'd say even off to the financial crisis 0:08:14.400 --> 0:08:17.720 in like two thousand and seven eight, like that recession, 0:08:18.120 --> 0:08:20.080 which is because I grew up in the era where 0:08:20.080 --> 0:08:23.640 we still aspire to be investment bankers or consultants. So 0:08:23.680 --> 0:08:25.760 when I was at college or when I was growing up, 0:08:25.800 --> 0:08:28.200 that was seen if you were into business. My goal 0:08:28.280 --> 0:08:30.120 was to go into that world because that's what I 0:08:30.160 --> 0:08:32.679 aspired for. Whereas I think the generation off to me, 0:08:32.760 --> 0:08:34.280 the one off to me, they were like, I'm not 0:08:34.320 --> 0:08:35.680 going to go work for someone. I want to build 0:08:35.720 --> 0:08:36.400 something on my own. 0:08:36.559 --> 0:08:39.480 I think that's amazing for me. I love. One of 0:08:39.480 --> 0:08:41.840 the things that I'm fortunate enough to do is really 0:08:42.080 --> 0:08:44.840 I think, in a lot of ways, you know, encourage entrepreneurialism. 0:08:44.880 --> 0:08:47.280 And you know, one of our biggest businesses the collectibles business, 0:08:47.320 --> 0:08:48.960 which is trading cards of my rebility, and that's all 0:08:49.000 --> 0:08:51.679 about entrepreneurs. There's so many entrepreneurs in that business. It's 0:08:51.720 --> 0:08:54.000 probably the business in a lot of ways that I 0:08:54.080 --> 0:08:56.199 actually related to all three of our businesses. But it's 0:08:56.240 --> 0:08:58.760 the business that's maybe the most relatable for me because 0:08:58.800 --> 0:09:01.200 I grew up selling trading our snate year old. But 0:09:01.240 --> 0:09:02.840 also it's all about entrepreneurialism. 0:09:02.960 --> 0:09:05.240 Talk to me through that business because so I remember 0:09:05.360 --> 0:09:07.440 so back in London obviously where I grew up, I 0:09:07.480 --> 0:09:09.920 collected football stickers, right soccer stick Yeah, so that's what 0:09:10.040 --> 0:09:12.160 we'd have. We'd have the big you'd have the spread 0:09:12.160 --> 0:09:14.040 with all the premier league clubs, and you'd collect the 0:09:14.040 --> 0:09:16.959 little stickers, and that was a big part of collectibles. 0:09:17.240 --> 0:09:20.600 How has that industry evolved as technology has grown up? 0:09:20.640 --> 0:09:22.600 Has it stayed the same where people are still collecting 0:09:22.640 --> 0:09:24.960 cards and like top trumps and things like that. 0:09:25.040 --> 0:09:27.280 Yeah, well, I'll say we got into the business about 0:09:27.280 --> 0:09:29.480 three years ago in a really significant way, and today 0:09:29.840 --> 0:09:31.600 we own Tops, which is the you know, kind of 0:09:31.640 --> 0:09:34.520 pre eminent brand in trading cards. I'd say that, you know, 0:09:34.679 --> 0:09:37.280 until our arrival in the industry little less than three 0:09:37.320 --> 0:09:38.959 years ago, I said, there hadn't been you know, a 0:09:38.960 --> 0:09:41.160 tremendous amount of innovation. There hadn't been a tremendous amount 0:09:41.200 --> 0:09:41.840 of marketing. 0:09:42.160 --> 0:09:42.320 You know. 0:09:42.320 --> 0:09:44.320 We kind of looked at the business said wow, like 0:09:44.440 --> 0:09:47.800 this is such an incredible collector base, such an incredible 0:09:47.840 --> 0:09:51.320 fan base, yet it hasn't changed for like decades. Here 0:09:51.360 --> 0:09:53.400 and you go to a you know, the big trading 0:09:53.400 --> 0:09:55.200 card show where there's more than one hundred thousand people 0:09:55.240 --> 0:09:57.199 that come to Chicago this past summer. It's called the 0:09:57.280 --> 0:09:59.800 National Trading Card Show. Yeah, it looks like something from 0:10:00.040 --> 0:10:02.240 only thirty forty years ago. So for us, that was 0:10:02.320 --> 0:10:05.040 just that just meant opportunity meant if you actually make 0:10:05.120 --> 0:10:08.720 innovative products, you actually really market these products, you build 0:10:08.720 --> 0:10:11.959 a better consumer experience and bring people forward into twenty 0:10:12.000 --> 0:10:13.800 twenty three. Like what an opportunity. So for me, like, 0:10:14.040 --> 0:10:15.400 we do that in all of our business, Like I 0:10:15.440 --> 0:10:19.440 love like we love finding great opportunities, big challenges and 0:10:19.520 --> 0:10:21.480 kind of being unrelenting about going after them. 0:10:21.600 --> 0:10:23.920 Yeah, how has that changed? How has that practically changed? 0:10:23.960 --> 0:10:26.280 Like people still buying cards and trading. 0:10:26.000 --> 0:10:27.719 Physical cards are the biggest part of business. It's in 0:10:27.760 --> 0:10:29.240 a lot of way, it's very similar to art. But 0:10:29.280 --> 0:10:31.360 I can tell you, like just as one quick example 0:10:31.720 --> 0:10:33.880 this year, you know, our team came in and actually 0:10:33.880 --> 0:10:35.559 the CEO of our business, Mike Mahon, said, Hey, I 0:10:35.600 --> 0:10:38.520 got a great idea. Every time a player debuts for 0:10:38.559 --> 0:10:40.760 the first time, I want to put a patch on 0:10:40.760 --> 0:10:42.480 their jersey and then as soon as they get done 0:10:42.480 --> 0:10:43.679 the game, I'm want to put that patch off and 0:10:43.679 --> 0:10:45.160 put it in a one on one trading card so 0:10:45.200 --> 0:10:48.360 you have the card from the first So think about 0:10:48.360 --> 0:10:50.199 for us, you know, maybe I grew up in the 0:10:50.400 --> 0:10:53.360 Michael Jordan or had I had you know, Michael Jordan 0:10:53.440 --> 0:10:56.320 or yeah, if I had Michael Jordan or Kobe's first 0:10:56.360 --> 0:10:59.240 one on one cards, Yeah, that could be the most 0:10:59.320 --> 0:11:01.920 valuable keeps that I could ever have. And so you 0:11:01.960 --> 0:11:04.200 know that innovation, Like for us, it was really simple, like, yeah, 0:11:04.200 --> 0:11:05.400 why would you not want to put a patch on 0:11:05.440 --> 0:11:07.240 someone's jersey sticking into a car to make this a 0:11:07.240 --> 0:11:09.000 one on one card? But no one did that until 0:11:09.000 --> 0:11:10.920 we created it. And by the way, it's already live. 0:11:10.920 --> 0:11:12.800 We came up with the idea this past December. It 0:11:12.880 --> 0:11:16.120 was it was live in April with all baseball players. 0:11:16.160 --> 0:11:17.880 Is going to be three to four hundred baseball player's 0:11:17.880 --> 0:11:20.080 debut this year, you know, with this debut patch that 0:11:20.120 --> 0:11:21.440 we put into a one on one card. So that's 0:11:21.480 --> 0:11:24.440 just like one of dozens of examples of innovations because 0:11:24.520 --> 0:11:26.280 you have to be aggressive, like we have to be 0:11:26.360 --> 0:11:28.240 great entrepreneurs, we have to push whatever we do. 0:11:28.520 --> 0:11:30.200 Yeah. Now, what I love about that though, for everyone 0:11:30.240 --> 0:11:32.280 who's listening is I think we're stuck in this world 0:11:32.360 --> 0:11:35.319 now that believes that all innovation has to be digital 0:11:35.400 --> 0:11:39.440 or technological or virtual or some sort of you know AI, 0:11:39.640 --> 0:11:43.440 whereas this is like the most tangible physical change, but 0:11:43.480 --> 0:11:45.640 it's still so valuable because it's what people want. 0:11:45.679 --> 0:11:47.960 Look, we're three business there. First business where we started 0:11:47.960 --> 0:11:50.120 is what we call fin ex Commerce. That's our merchandise business. 0:11:50.120 --> 0:11:52.840 We own Lids, the hat retailer. We own Mitchell Nas, 0:11:53.200 --> 0:11:55.440 We own Fanatics, which operates you know, obviously all of 0:11:55.480 --> 0:11:58.240 the different league you know, the NFL shop, then BA store, 0:11:58.400 --> 0:12:00.840 and we sell you know, more than six billion hours 0:12:01.080 --> 0:12:05.200 of mostly fan apparel and headwear. Okay about you know, 0:12:05.400 --> 0:12:07.160 you know, more than one hundred million unit sub merchandise 0:12:07.200 --> 0:12:11.080 a year. That's a very physical business. Okay, but AI 0:12:11.320 --> 0:12:13.800 is helping us to do things more effectively in the 0:12:13.840 --> 0:12:15.840 collectible's business. AI is going to help us to be 0:12:15.840 --> 0:12:17.880 more effective. And then our third business is the online 0:12:17.880 --> 0:12:20.080 sports better than I gaming business. So you know, for me, 0:12:20.559 --> 0:12:22.320 we still do a lot of physical things, but there's 0:12:22.320 --> 0:12:23.760 so many things in the digital world that help us 0:12:23.760 --> 0:12:24.240 to be better. 0:12:24.320 --> 0:12:26.960 Yeah. No, but I love that collaboration and thinking about 0:12:27.000 --> 0:12:29.560 it that way because sometimes the greatest value to someone 0:12:29.640 --> 0:12:32.360 is a physical change. But you're learning that through the AI. 0:12:32.600 --> 0:12:34.760 I still want to wear my Kobe jersey, Yeah exactly, 0:12:34.800 --> 0:12:36.480 exactly this, I want my Bronz card. 0:12:36.679 --> 0:12:39.400 Yeah, that's the same thing I'm still buying. I support 0:12:39.440 --> 0:12:41.680 Manchester United, That's that's my soccer team, and I'm still 0:12:41.679 --> 0:12:43.880 buying you know, soccer jerseys every single year. 0:12:44.080 --> 0:12:46.679 We appreciate that because that's a fanatics next store. 0:12:46.520 --> 0:12:49.000 Even though I absolutely even though we absolutely suck right now, 0:12:49.040 --> 0:12:50.360 but it's you know, but. 0:12:50.240 --> 0:12:52.880 That's what's sports fans about it. Sometimes you great years 0:12:52.880 --> 0:12:55.280 and you get you're getting those championships, and other times 0:12:55.320 --> 0:12:58.040 you're gonna suck and you gotta stay with your feel 0:12:58.080 --> 0:12:58.320 the pain. 0:12:58.320 --> 0:12:59.760 I'm a real fan now. I grew up as a 0:12:59.800 --> 0:13:02.120 glue hunter because we just want everything. And now I'm 0:13:02.160 --> 0:13:03.920 going through real fandom of ten. 0:13:03.960 --> 0:13:05.440 We're gonna test you now, We're gonna see what you're 0:13:05.440 --> 0:13:07.600 made of. But you really committed to man United here. 0:13:07.760 --> 0:13:10.080 Yeah, that's that's I'm being tested right now, being perfect. 0:13:10.280 --> 0:13:13.280 But we were talking about people not being entrepreneurship not 0:13:13.360 --> 0:13:16.200 being tired when you started. When you look at it today, 0:13:16.559 --> 0:13:20.640 now it's become the cool, sexy, interesting, fascinating thing for 0:13:20.720 --> 0:13:23.480 people to want to try. It's not necessarily things people 0:13:23.480 --> 0:13:25.679 are good at like you said you were, It's not 0:13:25.720 --> 0:13:28.760 necessarily a skill that we honor or give it the 0:13:29.200 --> 0:13:31.960 kudosk that it deserves. What are the mistakes people are 0:13:32.000 --> 0:13:34.480 making when they think about being an entrepreneur today? 0:13:34.559 --> 0:13:37.679 Well, first of all, entrepreneurialism isn't for everybody. But if 0:13:37.720 --> 0:13:39.640 you think it's for yourself, you better go out there 0:13:39.640 --> 0:13:42.200 and try it and put your best foot forward. For me, Look, 0:13:42.200 --> 0:13:45.480 the biggest mistakes I see people make in building a 0:13:45.559 --> 0:13:49.080 business are kind of a couple of common themes. One is, 0:13:49.679 --> 0:13:51.840 first you have like are you even going to take 0:13:51.880 --> 0:13:54.000 the app bat? So many people tell me I've got 0:13:54.000 --> 0:13:56.199 this great idea, but like I don't want to hear 0:13:56.240 --> 0:13:58.840 about but like, let's go for it. Let's see if 0:13:58.840 --> 0:14:00.200 you have an idea you want to do something. 0:14:00.320 --> 0:14:00.480 You know. 0:14:00.559 --> 0:14:01.920 I love the story you were just telling me before 0:14:01.960 --> 0:14:03.800 we went on here that you came over here and 0:14:04.000 --> 0:14:05.439 you know, you work one place for six months and 0:14:05.440 --> 0:14:06.600 then you're like, I want to go out and do this, 0:14:06.600 --> 0:14:08.040 and you went out and did it. Like part of 0:14:08.080 --> 0:14:10.440 being an entrepreneurs to have the courage to fail, Like 0:14:10.520 --> 0:14:11.719 you just have to go out there and try it. 0:14:11.720 --> 0:14:14.360 And by the way, when you fail, which many times 0:14:14.400 --> 0:14:16.160 you will, you're dont learn from that failure. You're going 0:14:16.200 --> 0:14:17.560 to grow from that failure. You think the best. You 0:14:17.600 --> 0:14:20.360 talked about Kobe being your favorite, you know athlete, Well, 0:14:20.360 --> 0:14:22.040 guess what, how many times did he fail? And then 0:14:22.040 --> 0:14:23.480 he got better and he pushed through it. And so 0:14:23.720 --> 0:14:26.119 that's what being an entrepreneur is. So from my perspective, 0:14:26.560 --> 0:14:29.920 it's really all about first and foremost. If you have 0:14:29.960 --> 0:14:32.480 something you want to do, if you believe in it, 0:14:32.920 --> 0:14:35.480 go for it. Don't worry about whether you succeed or not. 0:14:35.760 --> 0:14:37.920 Go out and take the swing. And if guess what 0:14:38.120 --> 0:14:40.400 if you strike out, if you fail, just go back again. 0:14:40.840 --> 0:14:42.440 And I know some people going to say, oh, well, 0:14:42.560 --> 0:14:44.800 he's really successful now, so it's easy to say, but 0:14:44.840 --> 0:14:47.760 I gotta tell you something. I've like, I've seen death 0:14:47.760 --> 0:14:49.720 in its eyes. You know, I've Almo has gone bankrupt 0:14:49.760 --> 0:14:52.960 multiple times. You know, I've had epic failures and every 0:14:52.960 --> 0:14:54.360 one of those led me to be better than what 0:14:54.400 --> 0:14:57.000 I do. So that's my first thing. Second thing I'd 0:14:57.080 --> 0:15:00.440 say is you need great people around you, Like whether 0:15:00.480 --> 0:15:02.080 it's great people you're learning from that you want to 0:15:02.080 --> 0:15:04.440 be a sponge from, whether it's you build a great 0:15:04.440 --> 0:15:06.000 team to do what you do, like I know for 0:15:06.080 --> 0:15:08.280 fanatics script eighteen thousand people that get up and go 0:15:08.320 --> 0:15:10.120 to bed obsessed with how do we improve the fan 0:15:10.160 --> 0:15:13.120 experience each day? But like I collect and work with 0:15:13.160 --> 0:15:14.800 the best people on the planet. Like, if you don't 0:15:14.800 --> 0:15:17.360 work with great people, you will fail. Like you can't 0:15:17.360 --> 0:15:19.280 win a championship if you don't have great talent, but 0:15:19.280 --> 0:15:21.480 that talent also works, needs to work together. And then 0:15:21.480 --> 0:15:23.200 the last thing, and this will sound corny, but like, 0:15:23.760 --> 0:15:25.680 have fun in what you do. Like I love what 0:15:25.720 --> 0:15:27.880 I do. I have the greatest job of the planet. 0:15:27.920 --> 0:15:30.240 I get to wake up, you know, work eighteen hours 0:15:30.200 --> 0:15:32.280 a day, go to bed thinking about you know what's next. 0:15:32.280 --> 0:15:34.640 I dream about my work nearly every day. Like I'm 0:15:34.680 --> 0:15:36.880 having work dreams all the time because I'm obsessed with 0:15:36.880 --> 0:15:38.920 what I'm doing. It's like it's fun. It's like I 0:15:38.960 --> 0:15:40.800 should pinch myself. It's so awesome what I get to do. 0:15:41.040 --> 0:15:43.600 Yeah, absolutely, no, I love hearing that. And I think, 0:15:43.840 --> 0:15:45.680 you know what's fascinating to me as well with being 0:15:45.720 --> 0:15:49.000 an entrepreneur. You know, my story was very different to 0:15:49.160 --> 0:15:51.320 finding my way into entrepreneurship. I grew up thinking I 0:15:51.320 --> 0:15:52.840 had to have a steady job because that's how I 0:15:52.880 --> 0:15:55.680 was raised by good Indian immigrant parents who made me 0:15:56.000 --> 0:15:58.880 academically ASTU and so I was a straight A student, 0:15:58.960 --> 0:16:00.960 did first class at you like I was always good 0:16:00.960 --> 0:16:04.040 at that. And then I got into a job afterwards, 0:16:04.320 --> 0:16:06.720 after my own detour, and when I finally got into 0:16:06.760 --> 0:16:08.840 a job, I was just like, this doesn't feel right, 0:16:08.920 --> 0:16:11.320 Like this doesn't feel like this is going to use 0:16:11.360 --> 0:16:13.440