WEBVTT - U.S. Middle Class' Income is Frozen, Aulette Says

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<v Speaker 1>Yeah, Welcome to the Bloomberg Surveillance Podcast. I'm Tom Keene

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<v Speaker 1>Jay Leye. We bring you insight from the best in economics, finance, investment,

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<v Speaker 1>and international relations. Find Bloomberg Surveillance on Apple Podcasts, SoundCloud,

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<v Speaker 1>Bloomberg dot Com, and of course on the Bloomberg. We're

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<v Speaker 1>beginning them with a story of volatility. The volatility appears

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<v Speaker 1>to be on the front pages of most of the

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<v Speaker 1>international newspapers. You don't really see it in the market.

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<v Speaker 1>In the United States, the VIX index very briefly traded

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<v Speaker 1>with an eleven handle this morning. So where is the vault?

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<v Speaker 1>I feel like it's seen again. Let's bring into Bias

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<v Speaker 1>Left Kovic, City Chief US equity strategist. Good morning to Bias,

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<v Speaker 1>Good morning, I'm very well the front pages of most

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<v Speaker 1>of the newspapers freaking out as they usually do. To Bias.

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<v Speaker 1>Don't see it in the market, do you not? Really? Um?

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<v Speaker 1>You mentioned the VIX. We we track our Panicky four

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<v Speaker 1>a model, which is more a proprietary model looking at positioning,

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<v Speaker 1>and we're seeing kind of neutral levels. Back if you

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<v Speaker 1>went to January, everybody was really excited and that's kind

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<v Speaker 1>of fallen off with some inflation fears back in February,

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<v Speaker 1>and investors now are getting buffetted, if you like, by

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<v Speaker 1>concerns on let's say trade. But on the other side,

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<v Speaker 1>they're saying, hey, earnings are pretty good, buybacks are pretty good,

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<v Speaker 1>so they're not that rattled. No, so we have this

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<v Speaker 1>story where the secular growth story holds up. You see

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<v Speaker 1>that in tech, where the earnings have been terrific. Text

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<v Speaker 1>stocks all time highs, and that's that record high small

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<v Speaker 1>caps in the United States off the back of a

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<v Speaker 1>stronger domestic economy that russell at all time high. So

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<v Speaker 1>set me up for summer. To b us your note

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<v Speaker 1>this morning, tourists often head out for summer. I read

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<v Speaker 1>that earlier in the week. Yeah, a lot of that

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<v Speaker 1>had to do with we got this little fear last

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<v Speaker 1>week around Italy and everybody kind of bolted from cyclicals.

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<v Speaker 1>They backed off their financials as bond yields moved in

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<v Speaker 1>kind of as a as a function of the safe

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<v Speaker 1>have and trade. So investors don't have great conviction in

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<v Speaker 1>their positions. The one area they do is intact where

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<v Speaker 1>they feel very comfortab about the long term growth story.

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<v Speaker 1>But my only argument there would be everybody knows that already.

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<v Speaker 1>You know, what's your incremental piece of good news. It's

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<v Speaker 1>going to drive those stocks even higher. You mentioned small

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<v Speaker 1>caps wasn't a risk trade, it was a dollar trade.

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<v Speaker 1>As the dollar went up, it kind of dragged the

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<v Speaker 1>small caps up with them. They're they're very sensitive to

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<v Speaker 1>those currency moves. So it's not even that people are

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<v Speaker 1>that excited about the small cap growth domestic economy story,

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<v Speaker 1>because I could have made that argument three or four

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<v Speaker 1>or five months ago and they weren't participating in the

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<v Speaker 1>same way. So it's more a currency issue. In general,

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<v Speaker 1>investors have been kind of looking for something that's going

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<v Speaker 1>to get them really excited. You can't cough until John coughs,

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<v Speaker 1>and he can't cough till I cough. Well, I think

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<v Speaker 1>everybody will ever again. If you can find me good

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<v Speaker 1>allergy medicine, I'm buying that stock. Tom Tom Kane has

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<v Speaker 1>got some good meds I have, And you know it's

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<v Speaker 1>it's it's shaking forever um Tobias. When we look at

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<v Speaker 1>the spirit of the equity markets, there's got to be

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<v Speaker 1>an opportunity, it's got to be a value. Which sector

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<v Speaker 1>is the one where you go? You know this hasn't

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<v Speaker 1>moved like Amazon. There's a real opportunity here either to

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<v Speaker 1>make a total return or to protect myself of things

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<v Speaker 1>fall apart, which is that sector. So if I have

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<v Speaker 1>to think about protect they're a little different. If I

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<v Speaker 1>have to think about protection, it's it's things like farm

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<v Speaker 1>in biotech where they really drive to beat of a

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<v Speaker 1>different drummer, and it's a function of pipelines, FDA approval,

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<v Speaker 1>those kind of factors. Um. They're they're defensive and in

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<v Speaker 1>the in the generic sense, but they also have this

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<v Speaker 1>kind of relationship to increase volatility if we get it um.

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<v Speaker 1>On the other side, I think areas like energy have

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<v Speaker 1>been left a bit in the dust here. People have

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<v Speaker 1>have very low conviction in the ability for the industry

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<v Speaker 1>to maintain profitability and at the same time that the

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<v Speaker 1>industry can't actually put in more production in the premium

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<v Speaker 1>basin right now because there's all these pipeline bottlenecks. I mean,

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<v Speaker 1>all Street Journal had a great charter lumber. Today, I

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<v Speaker 1>took it off the Bloomberg terminal and did inflation adjusted lumber,

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<v Speaker 1>and we're really very peaky. Are we seeing a commodity

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<v Speaker 1>turn including oil, including lumber, etcetera. So I know that

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<v Speaker 1>you followed Morse's work pretty closely at City, and they

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<v Speaker 1>do believe that commodities are are probably an interesting area

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<v Speaker 1>to go. The one risk would be very powerful dollar

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<v Speaker 1>that would hurt commodities. UM, we don't see the reason

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<v Speaker 1>for a very powerful dollars. I don't see a particularly

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<v Speaker 1>great reason for for a horrible dollar either. So we're

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<v Speaker 1>gonna kind of trade around here, and that gives commodities

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<v Speaker 1>the ability to UH to continue moving higher. So we

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<v Speaker 1>do like material stocks as well, but energies one where

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<v Speaker 1>I think investors have extremely low belief in the disciplined

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<v Speaker 1>industry UM, which almost can't get undisciplined in its capital

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<v Speaker 1>spending activity in midwestern Texas simply because they can't move

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<v Speaker 1>the oil right now, can we spend a little bit

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<v Speaker 1>a on talking about another convictions right? Um sector convictions

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<v Speaker 1>right for a lot of people, financials, and it just

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<v Speaker 1>isn't delivering. Um. You spend a little bit of time

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<v Speaker 1>researching this over the last week, and I mentioned the

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<v Speaker 1>last few years as well, just why isn't that delivering?

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<v Speaker 1>Why is it a story of seven seen and the

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<v Speaker 1>eight seen? So so I think part of the reason

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<v Speaker 1>for financials, and I can't necessarily tell you what everybody thinks,

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<v Speaker 1>but I think part of the reason for financials is

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<v Speaker 1>that UM it's viewed as an industry potentially under attack,

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<v Speaker 1>similarly retail, similar to energy with technology changes, so fintech

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<v Speaker 1>the idea that you could, you know, pay without using

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<v Speaker 1>your credit card and some other system for whatever product

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<v Speaker 1>you want to buy, that they're being bypassed. The same

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<v Speaker 1>thing on the lending side, if you go to some

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<v Speaker 1>of the you know, crowdfunding lending UM alternatives. We think

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<v Speaker 1>that's all fair and dandy and that people who have

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<v Speaker 1>this perspective, But the big story in our mind is

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<v Speaker 1>a pickup that's coming in in commercial industrial lending. That

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<v Speaker 1>usually has about a six quarter lag from when you

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<v Speaker 1>see change and lending standards. So if you were all

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<v Speaker 1>back in late in early twenty six rather there was

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<v Speaker 1>a lot of pressure around the energy sector causing disruption

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<v Speaker 1>in credit markets, and that showed up in terms of

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<v Speaker 1>learning activity in the latter part of last year. Six

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<v Speaker 1>quarters later. That started inflecting in the first quarter, and

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<v Speaker 1>we would expect a meaningful improvement in the next couple

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<v Speaker 1>of three quarters in learning activity for commercial industrial loans.

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<v Speaker 1>That's a function of M and A. It's a function

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<v Speaker 1>of of major capital aspenditures that you can't go out

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<v Speaker 1>and borrow ten billion dollars in some crowdfunding aspect, you

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<v Speaker 1>have to go to the syndicates of the banks. It's

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<v Speaker 1>the tax plan a big factor. It helps at the margin.

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<v Speaker 1>So one of the really distinctive and divergent trends, as

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<v Speaker 1>we saw in May, the Senior Loan Officer survey from

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<v Speaker 1>the Followerserve Board come out showing further easing and credit

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<v Speaker 1>standards in an environment where we're seeing Wait a minute,

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<v Speaker 1>but the feather raising rates bonules are higher, credit spreads

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<v Speaker 1>of widened some degree. Um. Isn't that kind of the

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<v Speaker 1>exact opposite direction. Um. So what a lot of banks

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<v Speaker 1>told you when they got the tax cuts was that

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<v Speaker 1>they would use about half of the savings and the

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<v Speaker 1>tax cuts to be more competitive and provide better terms

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<v Speaker 1>to corporate lenders. And that's exactly what they seem to

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<v Speaker 1>be doing. Levich Greta can't shop me this morning. Cities

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<v Speaker 1>chief US equity strategist with a cough like the rest

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<v Speaker 1>of us with us John Taft, he is vice chairman

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<v Speaker 1>of Baird among other services, working with RBC and Mini

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<v Speaker 1>Eppo shops before that, but much more. Also on his

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<v Speaker 1>important book of X number of years ago called Stewardship, which,

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<v Speaker 1>to give you a perspective, Taft the Republican at a

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<v Speaker 1>blurb from one B. Frank Barney Frank. How did that

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<v Speaker 1>come about? How did Barney Frank? You know, you look

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<v Speaker 1>at the back of the book and you go Barney

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<v Speaker 1>Frank's telling us shot up and read John Taft, how

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<v Speaker 1>did that happen? Yeah? And he wrote about how surprised

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<v Speaker 1>it was that John Taft had something he felt worth endorsing.

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<v Speaker 1>Actually it came about because during the financial crisis, I

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<v Speaker 1>testified to his committee in favor of a fiduciary standard

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<v Speaker 1>of care for financial advisors providing advice to individual investors.

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<v Speaker 1>And uh, well, you say, what a shock. But Tom, today,

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<v Speaker 1>almost ten years later, we're still debating whether that's a

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<v Speaker 1>good idea. Why do we need a fiduciary care act?

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<v Speaker 1>If we have prudent man rule from Mr Putnam a

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<v Speaker 1>few years before the test And this has been the

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<v Speaker 1>debate going on for the last ten years. Here's what's

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<v Speaker 1>what's happening today. Though we're in a good place anyway,

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<v Speaker 1>that's how Barney Frank came to came to normally around

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<v Speaker 1>the fiduciary standard. But what's happened is the SEC was

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<v Speaker 1>given by Barney Frank and his committee the authority to

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<v Speaker 1>write a fiduciary rule. They didn't. Then the Department of

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<v Speaker 1>Labor under Tom Perez came in and wrote a rule

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<v Speaker 1>that quite frankly, I would think was one of the

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<v Speaker 1>worst pieces of financial regulation to come out of the

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<v Speaker 1>financial crisis that now has been thrown out by a court.

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<v Speaker 1>And mercifully, the SEC under Jay Clayton is stepping through

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<v Speaker 1>the four and there and they've proposed regulation best interest

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<v Speaker 1>exactly what you're talking about, the Putnam formulation. Why do

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<v Speaker 1>you need a financial finucier rule If there's a regulation

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<v Speaker 1>saying you have to put clients interests first without regard

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<v Speaker 1>to your own financial situation, that's what the SEC is doing.

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<v Speaker 1>The SEC knows what he's doing. And finally we may

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<v Speaker 1>get a rule that has a uniform and higher level

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<v Speaker 1>of investor protection than we've had in the past. That'll

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<v Speaker 1>be good for everybody, good for the industry, and good

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<v Speaker 1>for clients. And you mentioned Jake Clayton and he's we've

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<v Speaker 1>had him in for interviews and also of course his

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<v Speaker 1>work at the Economic Club of New York. And I

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<v Speaker 1>would mention the chairman Levitt is a fan of what

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<v Speaker 1>he's seas in Germany, Clayton, and that speaks to normalcy

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<v Speaker 1>within regulation, normalcy within Washington, and it speaks to a

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<v Speaker 1>normalcy which is the fabric of the Taft family going

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<v Speaker 1>back to President and Chief Justice taff and frankly long

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<v Speaker 1>before that as well. Do you see a normalcy out

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<v Speaker 1>there within political and financial America right now? I so

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<v Speaker 1>I'm gonna answer the question yes, but I mean yes

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<v Speaker 1>and no. So here's what I mean. If you look

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<v Speaker 1>at the political UH dialogue, the process, the dysfunctionality UH

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<v Speaker 1>at the highest levels of our political leadership, you would say, no,

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<v Speaker 1>we're as far away from what my family represented in

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<v Speaker 1>their six decades of public services you can get. On

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<v Speaker 1>the other hand, if you look at the actual policies

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<v Speaker 1>coming out, in particular in the financial sector. So a

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<v Speaker 1>year ago, Secretary of Treasury and the new oution signaled

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<v Speaker 1>what the Trump Administration's going to do, and they've been

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<v Speaker 1>executing it. And guess what, it actually makes sense. It's

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<v Speaker 1>reasonable and appropriate. The pendulum of financial regulation swung much

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<v Speaker 1>too far to the excessive side of the equations to

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<v Speaker 1>financial crisis, and now we're just correcting it back to

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<v Speaker 1>a level that's appropriate. But you listen to the Elizabeth

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<v Speaker 1>Warrens of the Earth world and it's like the end

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<v Speaker 1>of Western humanity. I want to go back to incentives here,

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<v Speaker 1>which is something you've had to deal with across wealth

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<v Speaker 1>management at over we C and with your stewardship Bart.

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<v Speaker 1>And that is the idea that I hear this from

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<v Speaker 1>people all the time, and that executives today are so

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<v Speaker 1>incentivized off of their income statement and off of profit

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<v Speaker 1>that labor is not getting their fair share. If we

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<v Speaker 1>gone is a pendulum gone so far that executives are

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<v Speaker 1>only representing themselves. The issue greater good, the issue that

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<v Speaker 1>financial institutions have been dealing with since the partnership model

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<v Speaker 1>went away, since people who own and ran financial services

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<v Speaker 1>firm no longer had their own capital at risk, is

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<v Speaker 1>the agency problem. There's an asymmetric ward system, i e.

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<v Speaker 1>The chance to make lots of money if things go well,

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<v Speaker 1>but you lose nothing if things go poorly. That is

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<v Speaker 1>the asymmetric compensation system that prevails today at Wall Street.

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<v Speaker 1>One of the things that I've experienced recently, Tom, since

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<v Speaker 1>I went back to work at Robert W. Beard, which

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<v Speaker 1>is a hundred percent owned by its employees, is having

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<v Speaker 1>your own capital at risk again. And you know what,

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<v Speaker 1>it makes a complete difference. Um, it's not reasonable to

0:12:50.040 --> 0:12:54.400
<v Speaker 1>expect that today, but we need incentive systems that recreate

0:12:54.480 --> 0:12:57.640
<v Speaker 1>that with this. John Taft of Minneapolis, of course, and

0:12:58.480 --> 0:13:01.920
<v Speaker 1>his good work. John Ferrell, my colleague, really doesn't understand

0:13:02.000 --> 0:13:04.559
<v Speaker 1>the Minnesota vikings, so we have them reading I Did

0:13:04.600 --> 0:13:06.640
<v Speaker 1>It my Way, A remarkable journey to the Hall of

0:13:06.640 --> 0:13:10.760
<v Speaker 1>Fame by Bud Grant. But within that, John, is the idea,

0:13:11.000 --> 0:13:15.800
<v Speaker 1>John Farrell, that that London global Wall Street is different.

0:13:15.840 --> 0:13:19.240
<v Speaker 1>Do you do, John Taft, do you distinguished between how

0:13:19.240 --> 0:13:22.480
<v Speaker 1>we're doing this in America between what we're seeing in

0:13:22.480 --> 0:13:25.720
<v Speaker 1>the city in London. I don't. I don't know the

0:13:25.800 --> 0:13:28.960
<v Speaker 1>London environment. I can tell you that how you do

0:13:29.040 --> 0:13:32.959
<v Speaker 1>things in New York is different from the heartland. How

0:13:33.000 --> 0:13:34.760
<v Speaker 1>you do things in the Heartland. You asked me that

0:13:34.840 --> 0:13:39.559
<v Speaker 1>question on on your show earlier today. In other words, uh,

0:13:39.679 --> 0:13:43.240
<v Speaker 1>we keep focusing on a half dozen financial institutions based

0:13:43.280 --> 0:13:45.679
<v Speaker 1>here in New York or in a major financial system guilt.

0:13:45.760 --> 0:13:49.600
<v Speaker 1>There are tens of thousands of financial institutions across the

0:13:49.600 --> 0:13:54.080
<v Speaker 1>country who have their own capital at risk and who

0:13:54.120 --> 0:13:59.520
<v Speaker 1>serve middle market and individual clients. And that's the Wall

0:13:59.559 --> 0:14:01.960
<v Speaker 1>Street that we don't pay attention to. Is that true

0:14:01.960 --> 0:14:05.200
<v Speaker 1>in England? Is that? Is it a London focus or

0:14:05.240 --> 0:14:08.200
<v Speaker 1>is it just like Canada more consolidate And there's very

0:14:08.240 --> 0:14:10.720
<v Speaker 1>much London focus in the UK across the board, and

0:14:10.760 --> 0:14:13.400
<v Speaker 1>not just in finance. That's been the accusation against the

0:14:13.520 --> 0:14:15.680
<v Speaker 1>UK for ages. Just to wrap things up with you, John,

0:14:15.760 --> 0:14:18.800
<v Speaker 1>you mentioned Senator Warren and her pushing back against a

0:14:18.840 --> 0:14:21.480
<v Speaker 1>little bit of deregulation to what extent is there still

0:14:21.520 --> 0:14:24.800
<v Speaker 1>just a political football and about points scoring. I think

0:14:24.880 --> 0:14:27.880
<v Speaker 1>it's entirely a political football and about point scoring, because

0:14:27.920 --> 0:14:31.560
<v Speaker 1>if you look at what's going on in deregulation, honestly done,

0:14:31.840 --> 0:14:35.400
<v Speaker 1>it is tweaking. It is not whole scale scaling back

0:14:35.480 --> 0:14:38.480
<v Speaker 1>do Frank and the tweaks are appropriate, and the tweaks

0:14:38.520 --> 0:14:43.040
<v Speaker 1>will remove irritance and impediments to financial institution in tuitions

0:14:43.120 --> 0:14:45.359
<v Speaker 1>doing what they're supposed to do, which is to facilitate

0:14:45.440 --> 0:14:48.160
<v Speaker 1>economic growth. John' taft. Great to have a bit of

0:14:48.160 --> 0:14:52.040
<v Speaker 1>presidential blood around the table in New York City, great

0:14:52.080 --> 0:14:56.080
<v Speaker 1>great grandfather John. Yes, amazing, And it was also Chief

0:14:56.120 --> 0:14:59.320
<v Speaker 1>Justice John Ferro. This is a real distinguishing feature. Yeah,

0:14:59.400 --> 0:15:01.840
<v Speaker 1>that's what he really wanted to do, but he did

0:15:01.880 --> 0:15:06.000
<v Speaker 1>the the the political band first. Right to have you

0:15:06.000 --> 0:15:08.480
<v Speaker 1>with us, Bunce, Chairman of BET, Thank you very much.

0:15:20.880 --> 0:15:25.560
<v Speaker 1>Shannon O'Neil has been wonderful and Latin American studies on Mexico,

0:15:25.640 --> 0:15:29.280
<v Speaker 1>but much more on overall Latin America on some of

0:15:29.320 --> 0:15:32.720
<v Speaker 1>the dynamics here. She's at the Council on Foreign Relations

0:15:32.720 --> 0:15:37.120
<v Speaker 1>where she is the Nelson and David Rockefeller Senior Fellow

0:15:37.160 --> 0:15:40.320
<v Speaker 1>for Latin American Studies, and we're honored that she can

0:15:40.400 --> 0:15:43.880
<v Speaker 1>join us now this morning. Shannon, is Brazil just simply

0:15:43.920 --> 0:15:47.280
<v Speaker 1>the usual Brazilian politics or is there something else going

0:15:47.360 --> 0:15:51.800
<v Speaker 1>on this time? Well, good morning, Tom, nice to join you.

0:15:51.800 --> 0:15:53.880
<v Speaker 1>You know, it makes a bit of both. There are

0:15:54.160 --> 0:15:56.800
<v Speaker 1>particular things that are happening right now. We have seen

0:15:57.280 --> 0:16:01.280
<v Speaker 1>some very serious strikes go nationwide. Truckers pull over and

0:16:01.320 --> 0:16:04.600
<v Speaker 1>stop delivering goods, to the point where millions of chickens

0:16:04.600 --> 0:16:07.480
<v Speaker 1>were dying because there was no feed. Airplanes weren't taking

0:16:07.480 --> 0:16:09.400
<v Speaker 1>off because there was no fuel. So we've seen some

0:16:09.800 --> 0:16:13.760
<v Speaker 1>immediate disruptions in the economy, but it's also these bigger

0:16:13.800 --> 0:16:16.480
<v Speaker 1>fundamental issues that I think investors are finally looking at

0:16:16.480 --> 0:16:19.840
<v Speaker 1>the ones you mentioned. And Brazil has incredibly high debt

0:16:19.880 --> 0:16:23.040
<v Speaker 1>to GDP ratio, so as people look to rising interest

0:16:23.120 --> 0:16:25.360
<v Speaker 1>rates the United States and more globally, this is a

0:16:25.400 --> 0:16:28.000
<v Speaker 1>country that's going to get hit hard. Well, Shannon, I

0:16:28.040 --> 0:16:30.120
<v Speaker 1>think you bring up an important point because a lot

0:16:30.160 --> 0:16:32.680
<v Speaker 1>of people look at Brazil. I think that the story

0:16:32.720 --> 0:16:34.800
<v Speaker 1>of the last ten years was a commodity story, but

0:16:35.040 --> 0:16:36.800
<v Speaker 1>actually a lot of the growth came off the back

0:16:36.800 --> 0:16:40.080
<v Speaker 1>of credit, didn't it, Shannon. It did. Credit was a

0:16:40.080 --> 0:16:42.640
<v Speaker 1>big part of a consumption was a real engine for

0:16:42.760 --> 0:16:45.320
<v Speaker 1>Brazil for many of these years. We saw through that

0:16:45.440 --> 0:16:48.600
<v Speaker 1>the two thousands, you know, thirty million people come into

0:16:48.600 --> 0:16:51.720
<v Speaker 1>the middle class, start buying those first refrigerators and cars

0:16:51.760 --> 0:16:54.920
<v Speaker 1>and other kinds of appliances and the like. And now

0:16:55.040 --> 0:16:58.760
<v Speaker 1>that has been fading. Um. So that engine um was

0:16:59.240 --> 0:17:01.640
<v Speaker 1>that dying part of the recessions they've gone through, and

0:17:01.680 --> 0:17:04.159
<v Speaker 1>the real question is can they pull back out of it, um,

0:17:04.200 --> 0:17:07.720
<v Speaker 1>and can they really restart that engine. His Trump trade

0:17:08.000 --> 0:17:14.520
<v Speaker 1>action and discourse allowed an entree for China into Brazil,

0:17:14.760 --> 0:17:19.280
<v Speaker 1>or at the margin, a greater China investment into Brazil.

0:17:21.359 --> 0:17:25.160
<v Speaker 1>China has been investing in Brazil all along, but primarily

0:17:25.359 --> 0:17:29.120
<v Speaker 1>in their natural resources, both in the actual resources themselves

0:17:29.440 --> 0:17:32.240
<v Speaker 1>and then somewhat in the logistics to get those resources

0:17:32.280 --> 0:17:35.840
<v Speaker 1>out of Brazil and to China. So you know, energy

0:17:36.080 --> 0:17:39.400
<v Speaker 1>and soy and beef and all sorts of things to

0:17:39.400 --> 0:17:43.200
<v Speaker 1>to provide for the Chinese people, but in also their market.

0:17:43.240 --> 0:17:46.359
<v Speaker 1>So that's really where they are thinking about investing. But

0:17:46.400 --> 0:17:49.359
<v Speaker 1>the fact of the United States is closing itself and

0:17:49.480 --> 0:17:53.040
<v Speaker 1>go into more protection stands means Brazil has been looking elsewhere.

0:17:53.040 --> 0:17:55.119
<v Speaker 1>They first have been looking towards their neighbors and to

0:17:55.280 --> 0:17:58.199
<v Speaker 1>the EU. But if those countries don't respond, and they

0:17:58.200 --> 0:18:00.439
<v Speaker 1>will look to China. Okay, But you know not that

0:18:00.480 --> 0:18:02.399
<v Speaker 1>you're looking at the currency day to day on your

0:18:02.400 --> 0:18:06.639
<v Speaker 1>Bloomberg gap on your cell phone, Shannon. But M and

0:18:06.720 --> 0:18:11.119
<v Speaker 1>I see some dynamics in Argentina. We see the horror true,

0:18:11.119 --> 0:18:15.200
<v Speaker 1>you know, no jokes. I mean of Venezuela. The stability

0:18:15.280 --> 0:18:18.879
<v Speaker 1>of the region is suspect to say the least, is

0:18:18.880 --> 0:18:22.440
<v Speaker 1>it business is usual in Latin America. Are we really

0:18:22.480 --> 0:18:27.439
<v Speaker 1>waiting here for some exogenous or endogenous shock to upset

0:18:27.520 --> 0:18:32.440
<v Speaker 1>this very large nation of Brazil. Well, this year in

0:18:32.520 --> 0:18:35.480
<v Speaker 1>Latin America, two out of every three voters is going

0:18:35.480 --> 0:18:38.240
<v Speaker 1>to the polls to elect a new president. And most

0:18:38.280 --> 0:18:40.359
<v Speaker 1>of these are not going to be incumbents. There's not

0:18:40.480 --> 0:18:42.480
<v Speaker 1>re election, so the new people coming in. So this

0:18:42.720 --> 0:18:45.680
<v Speaker 1>is a really pivotal moment in the region. And as

0:18:45.720 --> 0:18:49.119
<v Speaker 1>you mentioned, there are these big problems. Most voters are

0:18:49.119 --> 0:18:51.480
<v Speaker 1>going to go to the poll for domestic reasons. So

0:18:51.520 --> 0:18:53.879
<v Speaker 1>when you think about Brazil, they are going to go

0:18:54.000 --> 0:18:57.600
<v Speaker 1>because they're tired of recession, They're tired of the corruption

0:18:57.680 --> 0:19:00.680
<v Speaker 1>of their political class. They're going quite angry, and they're

0:19:00.720 --> 0:19:03.760
<v Speaker 1>looking for someone to vote for as an outsider. And

0:19:03.840 --> 0:19:06.919
<v Speaker 1>that is really the challenge because Brazil in order to

0:19:06.960 --> 0:19:09.240
<v Speaker 1>manage it, in order to work with Congress to get

0:19:09.240 --> 0:19:12.800
<v Speaker 1>the structural reforms that Brazil needs and investors want things

0:19:12.800 --> 0:19:15.159
<v Speaker 1>like pension reform, and they're like, you have to have

0:19:15.200 --> 0:19:17.679
<v Speaker 1>this compromise. I think that too, is why we're seeing

0:19:17.720 --> 0:19:20.600
<v Speaker 1>the rail being hit. People are looking towards two thousand

0:19:20.680 --> 0:19:24.080
<v Speaker 1>eighteen for Brazil, and they're seeing more paralysis on the

0:19:24.119 --> 0:19:27.359
<v Speaker 1>policy side. Shannon, with us with the Console Foreign Relations

0:19:27.400 --> 0:19:30.240
<v Speaker 1>and and for briefings on so many of these topics.

0:19:30.240 --> 0:19:32.600
<v Speaker 1>You can really start with the website of Mr Hassa's

0:19:33.200 --> 0:19:36.679
<v Speaker 1>Council on Foreign Relations. Shannon, you wrote a definitive post

0:19:37.240 --> 0:19:40.400
<v Speaker 1>literally within the last forty eight hours. Mexico knows how

0:19:40.440 --> 0:19:43.080
<v Speaker 1>to fight a trade war. Does Mr Trump know that?

0:19:43.240 --> 0:19:46.720
<v Speaker 1>Is he aware that Mexico and their brethren to the north,

0:19:46.800 --> 0:19:51.359
<v Speaker 1>the Canadians, actually may have a cogent in organized response

0:19:51.800 --> 0:19:55.720
<v Speaker 1>to Trump's NAFTA discussions. I don't know if he was

0:19:55.760 --> 0:19:57.520
<v Speaker 1>prepared for it, but I can tell you that the

0:19:57.560 --> 0:20:00.480
<v Speaker 1>Midwest farmers and they act businesses, they definitelyly know that

0:20:00.640 --> 0:20:03.560
<v Speaker 1>Mexico and Canada have a few cards up their sleeve.

0:20:03.680 --> 0:20:07.920
<v Speaker 1>And already we've seen Mexico step forward and and targets

0:20:08.000 --> 0:20:13.000
<v Speaker 1>specific congressional district and specific products. So it's potatoes and

0:20:13.080 --> 0:20:18.280
<v Speaker 1>apples and cheese and pork and specific products. So we're

0:20:18.280 --> 0:20:20.040
<v Speaker 1>starting to see that, and you're going to see members

0:20:20.040 --> 0:20:23.640
<v Speaker 1>of Congress already their constituents start calling them saying, look,

0:20:23.680 --> 0:20:25.680
<v Speaker 1>we we have these big tariffs on our product. Can

0:20:25.680 --> 0:20:28.320
<v Speaker 1>you do something. I mean, I mean within this is

0:20:28.760 --> 0:20:32.880
<v Speaker 1>the age old question of now versus when you were

0:20:32.880 --> 0:20:35.879
<v Speaker 1>first studying this years ago. And I go back again,

0:20:35.960 --> 0:20:38.320
<v Speaker 1>folks to a piece on mercatilism a few days ago

0:20:38.359 --> 0:20:42.560
<v Speaker 1>from Katherine Rample and the Washington Post. And Katherine Rample

0:20:42.600 --> 0:20:49.000
<v Speaker 1>makes a distinction of Finnish goods policies versus inputs policies.

0:20:49.480 --> 0:20:52.240
<v Speaker 1>Describe your expertise, and you've written about this in your

0:20:52.280 --> 0:20:56.840
<v Speaker 1>books of the input back and forth at the Mexican border.

0:20:58.760 --> 0:21:01.320
<v Speaker 1>But one of the interesting things that nafta broad about,

0:21:01.320 --> 0:21:03.640
<v Speaker 1>which we don't talk a lot about, but it's not

0:21:03.800 --> 0:21:06.000
<v Speaker 1>just that we import and export to each other, but

0:21:06.320 --> 0:21:08.320
<v Speaker 1>what we're sending back and forth are what are called

0:21:08.359 --> 0:21:10.840
<v Speaker 1>intermediate goods. So the pieces and parts that will come

0:21:10.880 --> 0:21:14.199
<v Speaker 1>together to make a car or a plane or medical

0:21:14.200 --> 0:21:17.400
<v Speaker 1>devices are a whole host of things. And that has

0:21:17.440 --> 0:21:20.320
<v Speaker 1>allowed companies off in US companies but off on Mexican

0:21:20.400 --> 0:21:24.159
<v Speaker 1>companies to create things that are better and cheaper and

0:21:24.200 --> 0:21:27.240
<v Speaker 1>able to compete with goods from China or the Europe

0:21:27.320 --> 0:21:30.040
<v Speaker 1>or anywhere else in the world. And these terrorists that

0:21:30.080 --> 0:21:32.720
<v Speaker 1>Trump is putting in on steel and aluminum, and perhaps

0:21:32.760 --> 0:21:36.000
<v Speaker 1>the ones that come after. That is disrupting this process.

0:21:36.040 --> 0:21:39.359
<v Speaker 1>And the challenge is it's going to make US companies

0:21:39.840 --> 0:21:43.040
<v Speaker 1>less competitive visa v the products that are made in

0:21:43.080 --> 0:21:46.359
<v Speaker 1>places like Asia, and that is what is breaking down

0:21:46.480 --> 0:21:50.840
<v Speaker 1>with these beginning parrats. Your classic Two Nations Indivisible ends

0:21:50.880 --> 0:21:55.360
<v Speaker 1>with a chapter which is deciding our mutual future. I'm

0:21:55.400 --> 0:21:58.600
<v Speaker 1>not sure that the president administration is a mutual future

0:21:58.680 --> 0:22:03.160
<v Speaker 1>with Mexico. Let's flip it. Does Mexico have a mutual

0:22:03.280 --> 0:22:05.919
<v Speaker 1>future with the United States of America or is it

0:22:05.960 --> 0:22:11.000
<v Speaker 1>just simply they don't have a choice. There is destiny

0:22:11.000 --> 0:22:14.000
<v Speaker 1>and geography, so they will always be tied to the

0:22:14.040 --> 0:22:17.520
<v Speaker 1>United States. But they will begin to pivot away from

0:22:17.560 --> 0:22:20.040
<v Speaker 1>the United States, and we have will start seeing that.

0:22:20.119 --> 0:22:24.480
<v Speaker 1>On trade, they just revamped and modernize their trade agreement

0:22:24.520 --> 0:22:27.880
<v Speaker 1>with the European Union. Um they will start looking towards China.

0:22:27.920 --> 0:22:31.560
<v Speaker 1>They'll start looking more broadly if we don't treat them well.

0:22:31.600 --> 0:22:34.240
<v Speaker 1>And they too, are going about to go through an

0:22:34.240 --> 0:22:36.640
<v Speaker 1>election in their country, and we could see a very

0:22:36.760 --> 0:22:41.040
<v Speaker 1>different slate of bureaucrats and others that will not be

0:22:41.160 --> 0:22:43.520
<v Speaker 1>quite as forgiving of the United States and some of

0:22:43.560 --> 0:22:47.440
<v Speaker 1>our eccentricities. Recently, in terms of rhetoric towards that nation.

0:22:47.480 --> 0:22:49.439
<v Speaker 1>So I think we're gonna see a real change in

0:22:49.600 --> 0:22:52.280
<v Speaker 1>US Mexico relations going forward. Shannon, thank you so much.

0:22:52.920 --> 0:22:56.879
<v Speaker 1>The council formulations of Rockefeller Senior Fellow really definitive on

0:22:56.960 --> 0:23:13.199
<v Speaker 1>Mexico and of course on Brazil. Yeah, it is a

0:23:13.359 --> 0:23:16.080
<v Speaker 1>joy as always to have Kenna Letta walked through the

0:23:16.080 --> 0:23:18.520
<v Speaker 1>door Pim Fox in Orlando and Tom Keene in New York.

0:23:19.200 --> 0:23:21.280
<v Speaker 1>And he has a wonderful new book out on the

0:23:21.400 --> 0:23:24.840
<v Speaker 1>advertising business and of course on media, which is as

0:23:24.920 --> 0:23:27.960
<v Speaker 1>we all know, exploding and blowing up in that and

0:23:28.000 --> 0:23:32.520
<v Speaker 1>it's a piercing read called Frenemies, the epic destruction disruption

0:23:33.160 --> 0:23:35.600
<v Speaker 1>of the ad business and everything else and the everything

0:23:35.600 --> 0:23:39.240
<v Speaker 1>else we'll talk about. But on this historic day, taking

0:23:39.320 --> 0:23:44.000
<v Speaker 1>us back to nineteen, Mrs Robinson was number one for

0:23:44.160 --> 0:23:48.000
<v Speaker 1>Simon and Garfunkele and every single family in America in

0:23:48.119 --> 0:23:53.680
<v Speaker 1>June of nine. In the spring of nine was reeling.

0:23:53.960 --> 0:23:55.960
<v Speaker 1>Is the only other way Ken that I can put it,

0:23:56.000 --> 0:23:58.719
<v Speaker 1>including the Pim Fox family and the time Keene family,

0:23:59.480 --> 0:24:02.200
<v Speaker 1>from the events of the moment you were living them

0:24:02.280 --> 0:24:05.760
<v Speaker 1>in real time as a young buck working for one

0:24:05.920 --> 0:24:09.040
<v Speaker 1>Robert Fitzgerald Kennedy, weren't you. You were not in Los

0:24:09.080 --> 0:24:11.359
<v Speaker 1>Angeles on the state, you know. I was at the

0:24:11.400 --> 0:24:15.639
<v Speaker 1>old Shelburne Hotel and working for Bobby Kennedy and helping

0:24:16.000 --> 0:24:19.879
<v Speaker 1>working with others to help him be victorious the New

0:24:19.960 --> 0:24:22.920
<v Speaker 1>York state primary in a couple of weeks after California.

0:24:23.320 --> 0:24:26.679
<v Speaker 1>We had a meeting that night with his natural national organizer,

0:24:27.119 --> 0:24:31.040
<v Speaker 1>Jack English and some others, and they're probably seven or

0:24:31.080 --> 0:24:33.840
<v Speaker 1>eight people in the room, and we actually were worried

0:24:34.560 --> 0:24:37.000
<v Speaker 1>because despite the bump he was getting from the victory

0:24:37.000 --> 0:24:40.160
<v Speaker 1>in California, were worried that he was being sandwiched between

0:24:40.640 --> 0:24:42.800
<v Speaker 1>Jeane McCarthy on the left of him in New York

0:24:42.920 --> 0:24:46.399
<v Speaker 1>and hug Humphrey on the right of him, and with

0:24:46.400 --> 0:24:49.840
<v Speaker 1>with regular Democrats, and we worried that maybe Bobby Kennedy

0:24:49.840 --> 0:24:52.560
<v Speaker 1>couldn't win in New York. And but we were going

0:24:52.600 --> 0:24:54.800
<v Speaker 1>to organize like hell over the next two weeks. And

0:24:54.840 --> 0:24:57.840
<v Speaker 1>we went to bed probably at one o'clock, and then

0:24:57.920 --> 0:25:00.359
<v Speaker 1>we were awakened at two or three in the morning

0:25:00.760 --> 0:25:05.359
<v Speaker 1>with the news. I take great issue with the way

0:25:05.640 --> 0:25:09.080
<v Speaker 1>Robert F. Kennedy is treated in the movies and in

0:25:09.160 --> 0:25:13.560
<v Speaker 1>the television today to the portrayals of Robert F. Kennedy.

0:25:13.720 --> 0:25:17.720
<v Speaker 1>Capture the Robert F. Kennedy that you knew. Well, I

0:25:17.720 --> 0:25:19.760
<v Speaker 1>didn't really know him that well. I was, I was

0:25:19.800 --> 0:25:22.960
<v Speaker 1>in my twenties and and um, I mean I spent

0:25:23.720 --> 0:25:25.639
<v Speaker 1>a little time with him, but very little time. I

0:25:25.680 --> 0:25:27.760
<v Speaker 1>think if I walked down the street, you wouldn't recognize me.

0:25:27.840 --> 0:25:30.720
<v Speaker 1>But okay, but you know you were within the zeitgey stomach.

0:25:30.760 --> 0:25:32.920
<v Speaker 1>Come on, yeah, no, I was. I gave up a

0:25:33.000 --> 0:25:35.040
<v Speaker 1>job to go to work for him, so I I

0:25:35.119 --> 0:25:37.679
<v Speaker 1>believed in him, and I some of it is captured.

0:25:37.720 --> 0:25:43.639
<v Speaker 1>I mean Tim Tim m Um and no, no Tim Russey,

0:25:43.760 --> 0:25:47.280
<v Speaker 1>not not Tim Russet. But um, what's his name? Chris

0:25:47.760 --> 0:25:52.600
<v Speaker 1>Matthews wrote a book, celebratory book about Robert. Uh. There've

0:25:52.640 --> 0:25:55.640
<v Speaker 1>been other books, I mean the best probably his author,

0:25:55.800 --> 0:25:59.760
<v Speaker 1>Lessenger's biography, Robert Kennedy. Uh. Does he get the full

0:26:00.000 --> 0:26:02.720
<v Speaker 1>at it? I don't know. I mean it seems to

0:26:02.760 --> 0:26:05.920
<v Speaker 1>me he's an iconic figure today and in that sense

0:26:05.960 --> 0:26:07.840
<v Speaker 1>does get the credit and the show he deserves to be.

0:26:08.160 --> 0:26:13.800
<v Speaker 1>What was St. Patrick's Cathedral like? It was actually amazing,

0:26:13.840 --> 0:26:16.320
<v Speaker 1>it was it was mobbed, It was very, very hot,

0:26:16.400 --> 0:26:20.600
<v Speaker 1>and my job that day was to rotate every fifteen

0:26:20.600 --> 0:26:24.760
<v Speaker 1>minutes the people who stood around the casket of Bobby Kennedy.

0:26:24.920 --> 0:26:28.200
<v Speaker 1>And I'll never forget it um, because it was so

0:26:28.240 --> 0:26:34.560
<v Speaker 1>stultifyingly hot. And and Prince Bradsley well Um, who was

0:26:34.720 --> 0:26:39.679
<v Speaker 1>married to Jacqueline and Ass's sister, he came and he

0:26:39.720 --> 0:26:43.960
<v Speaker 1>stood at the casket and a beautiful light blue shirt

0:26:44.040 --> 0:26:49.000
<v Speaker 1>and suit and hair immacate lee comb and within fifteen

0:26:49.000 --> 0:26:52.560
<v Speaker 1>minutes he had dissolved into sweat. And then we all

0:26:52.720 --> 0:26:55.600
<v Speaker 1>left the church. Is a very moving Teddy Kennedy gave

0:26:55.840 --> 0:26:58.320
<v Speaker 1>a wonderful speech, and we got on the train and

0:26:58.359 --> 0:27:01.800
<v Speaker 1>went to Washington. And as you sped by people on

0:27:01.880 --> 0:27:05.800
<v Speaker 1>the Amtrak train sitting there, people would just lined up,

0:27:05.840 --> 0:27:08.280
<v Speaker 1>thousands of people all the way down to Washington on

0:27:08.400 --> 0:27:11.639
<v Speaker 1>the on the train beside the train tracks. It's a

0:27:11.720 --> 0:27:17.280
<v Speaker 1>moving death. Kennell LETTA strangely, I remember that day because

0:27:17.359 --> 0:27:19.680
<v Speaker 1>my mother and father took me as a young seven

0:27:19.760 --> 0:27:24.080
<v Speaker 1>year old to stay in front of St. Patrick's Cathedral

0:27:24.760 --> 0:27:28.840
<v Speaker 1>on that Saturday, and uh, I remember hearing through the

0:27:28.880 --> 0:27:32.760
<v Speaker 1>doors Andy Williams seeing the battle him of the Republic,

0:27:33.880 --> 0:27:36.399
<v Speaker 1>and uh, I'm wondering if you could just describe what

0:27:36.560 --> 0:27:40.879
<v Speaker 1>that spring was like because Martin Luther King had just

0:27:40.960 --> 0:27:47.000
<v Speaker 1>been assassinated in April, Bobby Kennedy had only decided to run.

0:27:47.040 --> 0:27:52.080
<v Speaker 1>I believe it was in March, and this, uh, the

0:27:52.119 --> 0:27:54.720
<v Speaker 1>assassination of Bobby Kennedy at the Ambassador Hotel in Los

0:27:54.720 --> 0:27:58.840
<v Speaker 1>Angeles was coming in the very you know, late evening

0:27:58.880 --> 0:28:03.280
<v Speaker 1>early morning of June June five. What was it like

0:28:03.359 --> 0:28:06.399
<v Speaker 1>that spring? Well, you know, the thing you have to

0:28:06.480 --> 0:28:11.440
<v Speaker 1>overlay over all of this is the Vietnam War and

0:28:11.440 --> 0:28:15.080
<v Speaker 1>and the anger among the populace, not just that Martin

0:28:15.119 --> 0:28:18.840
<v Speaker 1>Luther King being assassinated and then of course Robert Kennedy

0:28:18.840 --> 0:28:22.080
<v Speaker 1>being assassinated, but this feeling that the country was being

0:28:22.080 --> 0:28:26.200
<v Speaker 1>assassinated by this war where eventually over fifty thou Americans

0:28:26.240 --> 0:28:30.720
<v Speaker 1>lost their lives uh in the needless war, and people

0:28:30.760 --> 0:28:34.159
<v Speaker 1>were protesting, and people are angry, so angry at President

0:28:34.240 --> 0:28:36.879
<v Speaker 1>Lyndon Johnson that he was he was compelled to step

0:28:36.920 --> 0:28:39.440
<v Speaker 1>down and say I will not run for re election,

0:28:39.880 --> 0:28:44.440
<v Speaker 1>so angry that they allowed Richard Nixon uh to win

0:28:45.040 --> 0:28:48.480
<v Speaker 1>election over you. Bert Humphrey. Uh, they were angry with you.

0:28:48.520 --> 0:28:51.160
<v Speaker 1>But Humphrey for supporting Lyndon Johnson. So it was it

0:28:51.240 --> 0:28:55.840
<v Speaker 1>was a country just split apart, much as it is today.

0:28:56.000 --> 0:28:58.960
<v Speaker 1>Uh over you know, people who like Trump and people

0:28:58.960 --> 0:29:02.600
<v Speaker 1>who don't. UM. So it was it was a it

0:29:02.640 --> 0:29:06.040
<v Speaker 1>was an uncomfortable time and then caused civil rights um

0:29:06.200 --> 0:29:09.480
<v Speaker 1>and and after Martin Luther King's death, it was people were,

0:29:10.040 --> 0:29:13.120
<v Speaker 1>you know, protesting and angry. And then of course Robert

0:29:13.200 --> 0:29:16.440
<v Speaker 1>Kennedy did this miraculous thing in Indiana where he stood

0:29:16.480 --> 0:29:21.360
<v Speaker 1>up before a largely black audience and talked movingly about

0:29:21.400 --> 0:29:25.280
<v Speaker 1>Martin Luther King and his death and how the way

0:29:25.280 --> 0:29:30.719
<v Speaker 1>to celebrate his life is not to destroy property and protests,

0:29:30.720 --> 0:29:34.520
<v Speaker 1>but to join the political and political struggle to change America.

0:29:35.680 --> 0:29:38.040
<v Speaker 1>Kennel let her. You grew up in Coney Island. You've

0:29:38.040 --> 0:29:42.760
<v Speaker 1>described yourself as a semi juvenile delinquent whose fastball, I

0:29:42.800 --> 0:29:46.760
<v Speaker 1>believe is what got you into State University of Oswego. Uh.

0:29:46.880 --> 0:29:49.320
<v Speaker 1>Do you miscovering politics? We're gonna talk about your book,

0:29:49.320 --> 0:29:52.959
<v Speaker 1>But do you miscovering politics? No? I I don't. I

0:29:53.000 --> 0:29:54.800
<v Speaker 1>love doing it. I mean I have a graduate degree

0:29:54.800 --> 0:29:57.360
<v Speaker 1>in political science and I thought that would be my life,

0:29:57.760 --> 0:30:03.280
<v Speaker 1>you know, in government. Um, State part maybe foreign diplomat. Um.

0:30:03.360 --> 0:30:06.000
<v Speaker 1>And then you know, your life takes these twists, and

0:30:06.040 --> 0:30:09.880
<v Speaker 1>suddenly I'm writing about the media and I love doing that.

0:30:10.320 --> 0:30:11.959
<v Speaker 1>We're gonna come back and talk. There's a lot of

0:30:12.120 --> 0:30:14.680
<v Speaker 1>there's some empty offices at the State Department right now.

0:30:15.320 --> 0:30:18.120
<v Speaker 1>We had to guess yesterday, Canner said, Mr Prompeo is

0:30:18.160 --> 0:30:20.120
<v Speaker 1>so concerned he had to bring a third of the

0:30:20.200 --> 0:30:22.760
<v Speaker 1>CIA over just to get through the coming weeks. It

0:30:22.800 --> 0:30:25.440
<v Speaker 1>was so I would never get past Donald Trump. I don't.

0:30:25.480 --> 0:30:27.680
<v Speaker 1>I'm just trying to think of you taking a meeting

0:30:27.720 --> 0:30:29.959
<v Speaker 1>with the President the United States. No, I've I've had

0:30:30.000 --> 0:30:33.120
<v Speaker 1>my meeting Trump when he was here. Yeah, well you

0:30:33.160 --> 0:30:35.880
<v Speaker 1>know very quickly here. What was it like meeting with

0:30:36.040 --> 0:30:39.480
<v Speaker 1>citizen Trump? Well, citizen Trump back in the in the

0:30:39.600 --> 0:30:42.800
<v Speaker 1>seventies and eighties. Um, I remember writing a profile of

0:30:42.960 --> 0:30:46.720
<v Speaker 1>Roy Kone was one of his hero his mentor, and

0:30:46.720 --> 0:30:50.960
<v Speaker 1>and who is probably the single most disgusting him being

0:30:51.000 --> 0:30:54.560
<v Speaker 1>I've ever met and and Donald Trump kept saying to me,

0:30:54.600 --> 0:30:56.440
<v Speaker 1>he's my match. Everything I learned from him, and what

0:30:56.480 --> 0:31:01.440
<v Speaker 1>did he learn from roycon attack? Never apology, gizs sue

0:31:01.640 --> 0:31:04.400
<v Speaker 1>the masters don't pay you a bill, fim Fox in Orlando.

0:31:04.440 --> 0:31:06.480
<v Speaker 1>I'm Tom Kennan, New York and with this Kennel Letta

0:31:06.920 --> 0:31:08.720
<v Speaker 1>the new must treat I will have to read it

0:31:08.800 --> 0:31:12.240
<v Speaker 1>cover to cover very selfishly because it's about the media

0:31:12.280 --> 0:31:15.200
<v Speaker 1>business and about the ad business. Friend of mees Front

0:31:15.240 --> 0:31:17.480
<v Speaker 1>of Me is the epic consruption of the ad business.

0:31:17.600 --> 0:31:20.600
<v Speaker 1>And Ken, I hit your world in your book three

0:31:20.680 --> 0:31:22.880
<v Speaker 1>days ago when I had a bit part in the

0:31:22.880 --> 0:31:26.880
<v Speaker 1>background on Billions on Showtime and the response from the

0:31:26.960 --> 0:31:29.720
<v Speaker 1>family and you know people was was stunning. I mean,

0:31:29.960 --> 0:31:34.200
<v Speaker 1>all the rules are broken by Netflix, by Showtime, by HBO.

0:31:34.800 --> 0:31:37.200
<v Speaker 1>Is that the beginning of the trend? And just simply

0:31:37.280 --> 0:31:39.040
<v Speaker 1>Kenna Letta with the Front of Me is out there.

0:31:39.240 --> 0:31:41.880
<v Speaker 1>Where are we in five years? Well, that's a really

0:31:41.920 --> 0:31:45.200
<v Speaker 1>good question. And if I were arrogant enough to try

0:31:45.200 --> 0:31:47.520
<v Speaker 1>and answer, predict where we'd be in finn You wrote

0:31:47.560 --> 0:31:49.200
<v Speaker 1>the book and you don't know. I don't know, and

0:31:49.280 --> 0:31:52.200
<v Speaker 1>know as anyone I interviewed, and I interviewed over four people.

0:31:52.640 --> 0:31:55.800
<v Speaker 1>The truth is it's changing so fast and people are

0:31:55.800 --> 0:31:58.240
<v Speaker 1>throwing stuff up against the wall to see what sticks.

0:31:58.640 --> 0:32:02.080
<v Speaker 1>That there's a bet that the ads, which are deemed

0:32:02.120 --> 0:32:05.320
<v Speaker 1>to be interrupted and annoying, particularly on your cell phone.

0:32:05.880 --> 0:32:07.840
<v Speaker 1>Um that what you have to do is don't do

0:32:07.880 --> 0:32:10.800
<v Speaker 1>an AD, but do a service. So you offer someone something.

0:32:11.400 --> 0:32:13.680
<v Speaker 1>Can we know you're walking via Barney's. You know, we

0:32:13.720 --> 0:32:15.920
<v Speaker 1>know you bought a sport jacket two weeks ago. If

0:32:15.960 --> 0:32:18.840
<v Speaker 1>you walk two blocks to the Barney's now, we'll give

0:32:18.880 --> 0:32:22.600
<v Speaker 1>you twenty off on your next sport jacket. And you say,

0:32:22.640 --> 0:32:25.040
<v Speaker 1>is that an AD or is that an offer they're

0:32:25.040 --> 0:32:27.360
<v Speaker 1>offering me? And it may be attractive. On the other hand,

0:32:27.600 --> 0:32:29.600
<v Speaker 1>you may say, how the hell they know so much

0:32:29.640 --> 0:32:32.440
<v Speaker 1>about me. The art theme of all the people you

0:32:32.520 --> 0:32:35.200
<v Speaker 1>talked to in your book, including Sir Martin Soil and

0:32:35.360 --> 0:32:39.160
<v Speaker 1>others in the ad business, is this bat and wonderment

0:32:39.360 --> 0:32:43.719
<v Speaker 1>of what young kids will do. Old people watch old media.

0:32:44.000 --> 0:32:46.840
<v Speaker 1>It's off a cliff with the young people. What will

0:32:46.880 --> 0:32:49.720
<v Speaker 1>the young people do when they're older? Well, we know,

0:32:49.960 --> 0:32:51.560
<v Speaker 1>we don't know what they'll do with Oh, we know

0:32:51.600 --> 0:32:53.440
<v Speaker 1>what they're doing now. And one of the things they're

0:32:53.440 --> 0:32:57.200
<v Speaker 1>doing now is that Americans, many of them young and

0:32:57.280 --> 0:33:01.120
<v Speaker 1>technologically proficient, use ad block to block ads on their

0:33:01.160 --> 0:33:04.240
<v Speaker 1>cell phones. We also know that people who have PVRs,

0:33:04.480 --> 0:33:09.479
<v Speaker 1>according to Nielsen, of them who record a program skip

0:33:09.600 --> 0:33:12.560
<v Speaker 1>the ads. That's and they know, we know they watch

0:33:13.000 --> 0:33:18.400
<v Speaker 1>things like Roku and Netflix and HBO and shown don't

0:33:18.440 --> 0:33:22.200
<v Speaker 1>have ads that don't have ads so and and YouTube

0:33:22.360 --> 0:33:25.280
<v Speaker 1>that often doesn't have that. So so they're growing up

0:33:25.520 --> 0:33:29.920
<v Speaker 1>younger people in a world where advertising becomes less important

0:33:29.920 --> 0:33:33.840
<v Speaker 1>and in fact is perceived not as a subsidy for media,

0:33:33.920 --> 0:33:37.760
<v Speaker 1>which it really is, but as an annoyance. Can I

0:33:37.960 --> 0:33:41.320
<v Speaker 1>let us? In the book you speak about really a

0:33:41.320 --> 0:33:45.280
<v Speaker 1>lot of different conflicting emotions that exist, and that is

0:33:45.320 --> 0:33:47.640
<v Speaker 1>one of the things that advertising tries to do, which

0:33:47.680 --> 0:33:51.800
<v Speaker 1>is to tug at people's emotions and generate emotions. Um,

0:33:51.960 --> 0:33:55.040
<v Speaker 1>what what are emotions? What feelings did you come out

0:33:55.080 --> 0:33:58.640
<v Speaker 1>of after writing the book? Well, I mean I came

0:33:58.680 --> 0:34:01.160
<v Speaker 1>out as as I look close sleeve at the ads.

0:34:01.240 --> 0:34:05.200
<v Speaker 1>So many ads, including the celebrated ads super Bowl ads,

0:34:05.320 --> 0:34:08.279
<v Speaker 1>or the Coca Cola little Kids standing on a hill,

0:34:08.360 --> 0:34:11.520
<v Speaker 1>which which was the end scene of of Madman, the

0:34:11.520 --> 0:34:15.480
<v Speaker 1>show Madman, I felt, I felt, I feel that emotionally

0:34:15.480 --> 0:34:19.120
<v Speaker 1>manipulative and they annoy me. Um. On the other hand,

0:34:19.120 --> 0:34:21.320
<v Speaker 1>there are brilliant ads that you go back to the

0:34:21.400 --> 0:34:26.480
<v Speaker 1>Volkswagen ad that Bill Bernback created or leave these Rybred ads.

0:34:26.920 --> 0:34:30.640
<v Speaker 1>They were brilliant ads. So there are brilliant people who

0:34:30.680 --> 0:34:33.480
<v Speaker 1>do some brilliant ads. And there are people, however, who

0:34:33.560 --> 0:34:38.200
<v Speaker 1>do who try to emotionally manipulate you. And for me,

0:34:38.280 --> 0:34:40.120
<v Speaker 1>I don't know whether I'm typical of the public, but

0:34:40.160 --> 0:34:45.120
<v Speaker 1>it bothers me a lot. Are are brilliant people capable

0:34:45.280 --> 0:34:50.319
<v Speaker 1>of running these huge advertising slash media companies today since

0:34:50.360 --> 0:34:53.719
<v Speaker 1>they have so many divisions with so many pieces, Well,

0:34:53.760 --> 0:34:55.920
<v Speaker 1>it depends on what they're brilliant at. I mean, you

0:34:56.000 --> 0:34:59.000
<v Speaker 1>take Martin Sorrel, who was who in my last chapter

0:34:59.040 --> 0:35:01.040
<v Speaker 1>of the book, I said, Mr sorl you're gonna be

0:35:01.080 --> 0:35:04.399
<v Speaker 1>seventy three. When do you think you might step down?

0:35:04.480 --> 0:35:06.480
<v Speaker 1>He said, they'll have to shoot me to get him out.

0:35:06.680 --> 0:35:08.839
<v Speaker 1>Get me out, And in fact they did shoot him,

0:35:08.880 --> 0:35:10.960
<v Speaker 1>and a couple months ago he was in the news. Today.

0:35:11.000 --> 0:35:13.919
<v Speaker 1>I should point out where his old company, w PP

0:35:14.080 --> 0:35:16.080
<v Speaker 1>may go after him for setting up a new company

0:35:16.239 --> 0:35:19.040
<v Speaker 1>because he's got some form of noncompete. But you know,

0:35:19.080 --> 0:35:21.960
<v Speaker 1>Martin Sorrel is a brilliant guy who created the largest

0:35:22.520 --> 0:35:25.680
<v Speaker 1>advertising holding company in the world WPP. On the other hand,

0:35:25.680 --> 0:35:28.840
<v Speaker 1>it's a company that owns four hundred other companies. He

0:35:28.920 --> 0:35:32.480
<v Speaker 1>had no CEO, so he had basically, you know, hundreds

0:35:32.480 --> 0:35:35.920
<v Speaker 1>of people basically reporting to That's too much even for

0:35:36.000 --> 0:35:39.440
<v Speaker 1>someone who as talented as he is. The nexus of

0:35:39.560 --> 0:35:42.680
<v Speaker 1>Keno Letta is a nexus of your your present book

0:35:42.719 --> 0:35:46.919
<v Speaker 1>Freenemies with Googled, which I think you sold a few

0:35:46.960 --> 0:35:50.120
<v Speaker 1>copies of. I mean it became a required read. Google

0:35:50.160 --> 0:35:53.160
<v Speaker 1>has searched forward in Google and Facebook and others are

0:35:53.200 --> 0:35:57.200
<v Speaker 1>capturing the vast majority of the marginal revenue growth and

0:35:57.320 --> 0:36:00.480
<v Speaker 1>profit within digital in digital of it? How how does

0:36:00.520 --> 0:36:06.000
<v Speaker 1>the industry break that ownership of Google and Facebook digital excellence.

0:36:06.320 --> 0:36:08.800
<v Speaker 1>One of the things that betting on is that Amazon,

0:36:09.360 --> 0:36:14.040
<v Speaker 1>which appears to be entering aggressively the advertising business, will

0:36:14.120 --> 0:36:17.200
<v Speaker 1>become a competitor to Glue and Facebook, and therefore giving

0:36:17.239 --> 0:36:20.880
<v Speaker 1>them a little leverage over Facebook. Jeff Bezos sophron of

0:36:21.000 --> 0:36:25.280
<v Speaker 1>me of everybody but the president, I mean the president

0:36:25.280 --> 0:36:29.680
<v Speaker 1>thinks of him as an enemy number he they are,

0:36:29.719 --> 0:36:31.319
<v Speaker 1>I mean they're all front of me is I mean,

0:36:31.360 --> 0:36:33.759
<v Speaker 1>everyone is getting to everyone else's business. One of the

0:36:33.800 --> 0:36:36.200
<v Speaker 1>reasons I came up with that title is that if

0:36:36.440 --> 0:36:39.600
<v Speaker 1>you're an ad agency today and you advertise, they on

0:36:39.640 --> 0:36:42.440
<v Speaker 1>the new York Times or on Bloomberg. Well, Bloomberg and

0:36:42.480 --> 0:36:44.520
<v Speaker 1>the New York Times are in the advertising business too.

0:36:44.719 --> 0:36:48.279
<v Speaker 1>You're creating ads for clients and going and bypassing the agency,

0:36:48.360 --> 0:36:50.760
<v Speaker 1>by the way, so a pr agencies, so a clients

0:36:50.760 --> 0:36:52.400
<v Speaker 1>who say I'm going to do it in the house.

0:36:52.719 --> 0:36:54.440
<v Speaker 1>And then the biggest front of me, of course, as

0:36:54.440 --> 0:36:58.520
<v Speaker 1>I said before, is the public. So everyone is surrounded

0:36:58.520 --> 0:37:02.279
<v Speaker 1>by Jeff Bezo if he gets into advertising, is going

0:37:02.320 --> 0:37:07.279
<v Speaker 1>to go directly to to clients bypassing the agencies and

0:37:07.320 --> 0:37:11.240
<v Speaker 1>by the way, competing against Facebook and Google. Do subscriptions

0:37:11.280 --> 0:37:15.000
<v Speaker 1>replace advertising? No? And the reason they don't. The one

0:37:15.040 --> 0:37:18.360
<v Speaker 1>thing that Hillary Clinton and and Donald Trump agreed on

0:37:18.480 --> 0:37:21.760
<v Speaker 1>the two thousand sixteen campaign is that the American middle

0:37:21.760 --> 0:37:24.680
<v Speaker 1>class and the working class, the majority of Americans, their

0:37:24.719 --> 0:37:26.719
<v Speaker 1>income has been frozen for the last ten years. They

0:37:26.760 --> 0:37:30.640
<v Speaker 1>can't afford more subscriptions. The average subscriber in this country

0:37:30.640 --> 0:37:36.120
<v Speaker 1>pays about subscriptions and that doesn't coude include electricity and telephone.

0:37:36.640 --> 0:37:39.759
<v Speaker 1>They can't afford it. Maybe we can afford more subscriptions,

0:37:39.800 --> 0:37:45.880
<v Speaker 1>but they can't. Advertising is makes things free. Of Facebook's

0:37:45.920 --> 0:37:50.239
<v Speaker 1>revenues come from advertising, almost Google's does you're gonna you

0:37:50.280 --> 0:37:53.239
<v Speaker 1>think Facebook can get away with charging people. I don't think. So.

0:37:54.560 --> 0:37:59.640
<v Speaker 1>You started the book with a speech, really you You

0:37:59.680 --> 0:38:02.840
<v Speaker 1>talked about a speech that the former head of Media

0:38:02.920 --> 0:38:07.040
<v Speaker 1>com John Mandel, gave to a group of marketers. Why

0:38:07.040 --> 0:38:09.880
<v Speaker 1>did Why did you start there? I started there because

0:38:09.960 --> 0:38:12.760
<v Speaker 1>for for several reasons. One is, what he was doing

0:38:13.040 --> 0:38:16.920
<v Speaker 1>is basically laying out a speech of why clients shouldn't

0:38:16.960 --> 0:38:21.359
<v Speaker 1>trust advertising agencies because they had secret agendas to make

0:38:21.400 --> 0:38:25.880
<v Speaker 1>money at the client's expense, and that level of mistrust

0:38:25.960 --> 0:38:30.080
<v Speaker 1>permeates the advertising marketing world, and I thought that was

0:38:30.120 --> 0:38:33.160
<v Speaker 1>a way to crystallize that which which lays the groundwork

0:38:33.280 --> 0:38:37.520
<v Speaker 1>for other chapters in the book where that mistrust plays

0:38:37.520 --> 0:38:39.520
<v Speaker 1>it large ale. The other reason is one of my

0:38:39.600 --> 0:38:41.879
<v Speaker 1>major characters in the book is felled by the name

0:38:41.920 --> 0:38:45.360
<v Speaker 1>of Michael Casson, who is the ultimate powerbroker in that world.

0:38:45.360 --> 0:38:48.640
<v Speaker 1>Not well known outside, but in that world is charming

0:38:49.360 --> 0:38:54.680
<v Speaker 1>guy who represents everybody, whispers in everyone's ear. Because of speech,

0:38:54.719 --> 0:38:57.239
<v Speaker 1>like Jonathan Mandel, a lot of agencies said we had

0:38:57.320 --> 0:38:59.840
<v Speaker 1>to review not agencies, A lot of clients that we

0:38:59.840 --> 0:39:02.920
<v Speaker 1>have to review our agencies and maybe change our agencies

0:39:03.040 --> 0:39:06.279
<v Speaker 1>who they hire to do that. Michael cass, I mean

0:39:06.560 --> 0:39:09.360
<v Speaker 1>with within. This is as we started this conversation is

0:39:09.400 --> 0:39:12.319
<v Speaker 1>where are we going to be in five years? Let's

0:39:12.320 --> 0:39:14.319
<v Speaker 1>bring it even closer. Where are we going to be

0:39:14.360 --> 0:39:16.440
<v Speaker 1>the end of the year. What are you trying to

0:39:16.520 --> 0:39:21.280
<v Speaker 1>observe in advertising slash media that gives you the next

0:39:21.360 --> 0:39:24.400
<v Speaker 1>marginal piece of information is that the Disney merger, the

0:39:25.080 --> 0:39:28.680
<v Speaker 1>Disney Fox battle with Comcast. No, I think. I think

0:39:28.719 --> 0:39:31.359
<v Speaker 1>the thing to watch for is what does government do? Um?

0:39:31.960 --> 0:39:36.080
<v Speaker 1>I think will government say we are concerned about privacy,

0:39:36.120 --> 0:39:38.959
<v Speaker 1>We're gonna maybe we should copy what the European Union

0:39:39.000 --> 0:39:42.719
<v Speaker 1>has done in well, Michael and Extio says today Facebook's

0:39:42.719 --> 0:39:47.239
<v Speaker 1>playing with fire with this Chinese data issue. They certainly are,

0:39:47.400 --> 0:39:49.719
<v Speaker 1>and and that's part of the So one question is

0:39:49.760 --> 0:39:51.920
<v Speaker 1>will they do something about privacy and the a the

0:39:51.920 --> 0:39:56.719
<v Speaker 1>amount of data that companies like Facebook and Google can collect. Secondly,

0:39:56.800 --> 0:39:59.520
<v Speaker 1>will they say this monopoly issue here? I mean here

0:39:59.520 --> 0:40:01.200
<v Speaker 1>they are going after a T and t on the

0:40:01.239 --> 0:40:05.040
<v Speaker 1>monopoly issue. They shouldn't be allowed to buy Time Warner, well,

0:40:05.080 --> 0:40:09.040
<v Speaker 1>it should? Should Facebook be allowed to purchase a company

0:40:09.120 --> 0:40:11.920
<v Speaker 1>like Instagram that that basically the potential fete to the

0:40:12.520 --> 0:40:14.279
<v Speaker 1>kind of let out with front of me is I

0:40:14.320 --> 0:40:16.520
<v Speaker 1>will read it cover to cover the epic disruption of

0:40:16.560 --> 0:40:18.960
<v Speaker 1>the ad business and uh, kind of a lot of

0:40:19.040 --> 0:40:22.920
<v Speaker 1>Thank you so much today, your comments on RFK as

0:40:22.960 --> 0:40:27.560
<v Speaker 1>well on fifty years on from an assassination in Los Angeles,

0:40:27.600 --> 0:40:38.080
<v Speaker 1>and thanks for listening to the Bloomberg Surveillance podcast. Subscribe

0:40:38.200 --> 0:40:43.000
<v Speaker 1>and listen to interviews on Apple Podcasts, SoundCloud, or whichever

0:40:43.200 --> 0:40:47.240
<v Speaker 1>podcast platform you prefer. I'm on Twitter at Tom Keane

0:40:47.680 --> 0:40:51.359
<v Speaker 1>before the podcast. You can always catch us worldwide. I'm

0:40:51.400 --> 0:40:52.280
<v Speaker 1>Bloomberg Radio