WEBVTT - Cliff Notes: The Keys to Having a Successful Business

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<v Speaker 1>Coach, the energy out there felt different. What changed for

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<v Speaker 1>the team today?

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<v Speaker 2>It was the new game day scratches from the California

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<v Speaker 2>Lottery player is everything.

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<v Speaker 3>Those games sent the team's energy through the roof.

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<v Speaker 1>Are you saying it was the off field play that

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<v Speaker 1>made the difference on the field.

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<v Speaker 3>Hey, little play makes your day, and today it made

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<v Speaker 3>the game.

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<v Speaker 1>That's all for now, coach, one more question play than

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<v Speaker 1>you Los Angeles Chargers, San Francisco forty nine Ers and

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<v Speaker 1>Los Angeles Ram Scratchers from the California Lottery.

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<v Speaker 3>A little play can make your day. Peace made responsibly.

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<v Speaker 1>Must be eighteen years or older to purchase late or claim.

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<v Speaker 4>What are three tips to grow your business that you've

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<v Speaker 4>never shared before?

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<v Speaker 2>You guys want to kick it off first because I

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<v Speaker 2>think they want to hear from you. I'm going I'm

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<v Speaker 2>diving on.

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<v Speaker 4>Yeah, for sure, I feel like, you know, to grow

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<v Speaker 4>a business, once again, going back to the core principles

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<v Speaker 4>of it, you have to have something that's scalable to grow.

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<v Speaker 4>That's the first part when looking at a business plan

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<v Speaker 4>and looking at starting a business. You have to start

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<v Speaker 4>a business that even has the ability to grow. And

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<v Speaker 4>what I mean by that is like you know, mom

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<v Speaker 4>and pop up stores, local restaurants, barbershops. Although yes, they

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<v Speaker 4>all in theory can grow, but nine times out of

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<v Speaker 4>ten they won't grow. So that to me is something

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<v Speaker 4>that you should already kind of have in your mind.

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<v Speaker 4>How can I start a business that is scalable? So

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<v Speaker 4>online businesses are scalable. Businesses that don't require a large

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<v Speaker 4>amount of overhead are scalable. Businesses that don't require a

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<v Speaker 4>large amount of employees, especially at the beginning, are scalable.

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<v Speaker 4>So these are all things that you know, we've highlighted

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<v Speaker 4>a ton of them before as far as you know

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<v Speaker 4>in the e commerce space, but even in the media

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<v Speaker 4>space as well. You know, this is like what we're

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<v Speaker 4>doing as far as on the media and education side.

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<v Speaker 4>That's those are all scalable models. And then also you know,

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<v Speaker 4>thinking about starting businesses that you can have multiple different

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<v Speaker 4>revenue streams from without reinventing the whale or re changing

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<v Speaker 4>the business model. Once again, you know, it's one of

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<v Speaker 4>these things to say, Okay, I can start a podcast,

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<v Speaker 4>but I can also sell merch because I have to

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<v Speaker 4>wear something. And then I can do a live show,

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<v Speaker 4>and then I can do YouTube, and then I can

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<v Speaker 4>do tutorials and you know, master classes and educational courses

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<v Speaker 4>and things of that nature, where is you're not doing

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<v Speaker 4>something completely different, but you're just growing, you know, latterly.

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<v Speaker 4>And I think that's something that you know, when you're

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<v Speaker 4>looking at a business, you should definitely look at to say, Okay,

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<v Speaker 4>is this something that I could put in place early

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<v Speaker 4>on and kind of have the idea and the vision

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<v Speaker 4>and then kind of reverse engineering after that point. And

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<v Speaker 4>I also think, you know, starting a business that that

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<v Speaker 4>really has impact. I think a lot of times we

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<v Speaker 4>start businesses that that's a great lesson just to make money. Yeah,

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<v Speaker 4>Like you know, it's like I'm gonna sell nail filers

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<v Speaker 4>because you know, it's like, all right.

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<v Speaker 3>That's cool to those with their files for they kill us.

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<v Speaker 4>Yeah, and you can make a lot of money doing that.

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<v Speaker 4>But I just feel like, you know, ultimately, the businesses

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<v Speaker 4>that are impactful, that have a you know, a tremendous

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<v Speaker 4>impact on people's lives and have a purpose deeper than

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<v Speaker 4>just you know, making a quick buck, that's something that's

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<v Speaker 4>going to help you in business. So you know, finding

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<v Speaker 4>your passion, finding your purpose is extremely important and seeing

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<v Speaker 4>how you can benefit and help people, because the more

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<v Speaker 4>people that you help, the more money that you make.

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<v Speaker 4>So you know that's that's like you know, amous, that's

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<v Speaker 4>a big lesson, So you just drop. Don't the more

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<v Speaker 4>people you help, the more you're gonna make.

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<v Speaker 2>Please put that in chet, I know something you're gonna

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<v Speaker 2>skim over that.

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<v Speaker 5>That is an equation though, yeah, sure ty, yeah, I

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<v Speaker 5>mean that was like ten right there.

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<v Speaker 3>But I would just add to it, prepare for success.

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<v Speaker 5>A lot of times people go into business and they hope, right,

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<v Speaker 5>and they don't really they don't envision themselves being successful.

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<v Speaker 5>This is like, I'm gonna try it just because I

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<v Speaker 5>want to make more. Like you said, I want to

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<v Speaker 5>make more money, but prepare for success.

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<v Speaker 3>I think.

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<v Speaker 5>Shout out to Pinky. We had a dope interview. If

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<v Speaker 5>you didn't check that out, congratulations, she played yourself.

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<v Speaker 3>But she asked her.

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<v Speaker 5>We asked her about scaling and I was like, why

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<v Speaker 5>don't you franchise this team?

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<v Speaker 3>She's like, I could.

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<v Speaker 5>I could be a billionaire by next year if if

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<v Speaker 5>I decided to franchise. But my business is like my kid,

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<v Speaker 5>My business is only three years old. Did you know

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<v Speaker 5>how to speak? Franchi at three years old? And she

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<v Speaker 5>was like, my business has to grow, it has to mature,

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<v Speaker 5>and so all.

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<v Speaker 3>Those things we don't bring you one, I'm gonna bring

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<v Speaker 3>you on in a sect.

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<v Speaker 5>She was like, my business has to grow, and so

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<v Speaker 5>it has to mature the same way a kid has to. Like,

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<v Speaker 5>you're not going to be running the one hundred meters

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<v Speaker 5>at three years old, right, You're not doing that, And

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<v Speaker 5>so you got to treat your businesses like that.

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<v Speaker 3>And that's how you prepare for success.

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<v Speaker 5>She knows that it's there, she's just making sure that

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<v Speaker 5>she does the makes some proper steps and has everything

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<v Speaker 5>in line and systems in place and people in place,

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<v Speaker 5>so that when the success is ready to be fully

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<v Speaker 5>executed on.

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<v Speaker 3>You should be ready as well. So prepare for success

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<v Speaker 3>for me some similar to what you guys said.

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<v Speaker 2>Number one, know what the vision is. So for me,

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<v Speaker 2>my goal is to be able to help six billion

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<v Speaker 2>people on the planet learn about investing and make where

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<v Speaker 2>to get in and where to get out easy for them.

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<v Speaker 2>Number two, know when it's your season to retreat. So

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<v Speaker 2>after we created a landscape for people to talk about

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<v Speaker 2>investing and be comfortable being black doing so, it's a

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<v Speaker 2>lot of people.

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<v Speaker 3>That popped up talking about investing. That was my time

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<v Speaker 3>to retreat.

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<v Speaker 2>Now that the economy has shifted and people didn't know

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<v Speaker 2>their prices as well as I did.

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<v Speaker 3>Now it's my time to go into the attack.

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<v Speaker 2>So you guys have had competition quote unquote and copycats,

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<v Speaker 2>but I've seen you layer on, move around it in

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<v Speaker 2>different genres and become bigger and be omnipresent. Right, So

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<v Speaker 2>for me, it's just no one want to pour on more.

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<v Speaker 2>So for me in a recession, it's my time to

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<v Speaker 2>help more people, because guess what, when everyone's making money,

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<v Speaker 2>no one wants to hear be disciplined. Wait for a

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<v Speaker 2>bitcoin to go to twenty k, apple to go to

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<v Speaker 2>ninety four bucks, right, but then when everything falls apart,

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<v Speaker 2>it's like damn, it's really just y'all and trap helping out.

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<v Speaker 2>Come to invest fast, and we will give you some

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<v Speaker 2>game about how to make money even in the down market.

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<v Speaker 2>But those are my three tips. No one went to attack.

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<v Speaker 2>When it's your season to ply your business to next

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<v Speaker 2>no one want to retreat, and to build proof. And

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<v Speaker 2>then you have to have a big vision.

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<v Speaker 3>From ernest what's up.

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<v Speaker 5>You ever walk into a small business and everything just

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<v Speaker 5>works like. The checkout is fast, their seats are digital,

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<v Speaker 5>tipping is a breeze, and you're out the door before

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<v Speaker 5>the line even builds. Odds are they're using Square. We

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<v Speaker 5>love supporting businesses that run on Square because it just

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<v Speaker 5>feels seamless. Whether it's a local coffee shop, a vendor

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<v Speaker 5>at a pop up market, or even one of our

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<v Speaker 5>merch partners, Square makes it for them to take payments,

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<v Speaker 5>manage inventory, and run their business with confidence, all from

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<v Speaker 5>one simple system. If you're a business owner or even

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<v Speaker 5>just thinking about launching something soon, Square is hands down

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<v Speaker 5>one of the best tools out there to help you start, run,

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<v Speaker 5>and grow. It's not just about payments, it's about giving

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<v Speaker 5>you time back so you can focus on what matters

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<v Speaker 5>most ready. To see how Square can transform your business,

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<v Speaker 5>visit Square dot com backslash go backslash eyl to learn

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<v Speaker 5>can keep pushing your vision forward. This episode is brought

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<v Speaker 5>to you by P and C Bank. A lot of

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<v Speaker 5>people think podcasts about work are boring, and sure, they

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<v Speaker 5>definitely can be, but Understanding a professional's routine shows us

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<v Speaker 5>how they achieve their success little by little, day after day.

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<v Speaker 5>It's like banking with PAK. It might seem boring the

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<v Speaker 5>safe plan and make calculated decisions with your bank, but

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<v Speaker 5>keeping your money boring is what helps you live or

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<v Speaker 5>more happily fulfilled life. P and C Bank Brilliantly Boring

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<v Speaker 5>since eighteen sixty five. Brilliantly Boring since eighteen sixty five

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<v Speaker 5>is a service mark of the PNC Financial Service Group, Inc.

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<v Speaker 5>P and C Bank National Association Member FDIC.

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<v Speaker 3>You need from people you're want to help.

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<v Speaker 4>There, you have dang, there, you have it all right.

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<v Speaker 4>So now we're going to bring on a guest, very

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<v Speaker 4>special guests. So my god to B. D. Stevens. He's

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<v Speaker 4>the plug that introduced us to Steve Harvey. And it's

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<v Speaker 4>a good story because he actually, I think his official

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<v Speaker 4>title is the head of Business Operations with Steve, so

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<v Speaker 4>he kind of handles all the business stuff for him,

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<v Speaker 4>and you know, he got him into all these different

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<v Speaker 4>investments in the stocks. He spoke about it on the

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<v Speaker 4>episode if you watch the episode, and he spoke about

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<v Speaker 4>it when he was on Market Mondays last week as well.

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<v Speaker 4>But Tabidi is somebody that we developed a relationship with

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<v Speaker 4>and not only is he very intelligent and you know,

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<v Speaker 4>a whiz kid when it comes to invest in but

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<v Speaker 4>just in business in general. Like I said, he kind

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<v Speaker 4>of handled all of the business operations. So when you

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<v Speaker 4>talk about the team and like when Steve says, like,

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<v Speaker 4>you know, I'm not the most technical person, but I

0:10:21.760 --> 0:10:24.080
<v Speaker 4>have technical people on my team, Like this is one

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<v Speaker 4>of the people that he's actually referring to, so definitely

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<v Speaker 4>on his way to being, you know, one of the

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<v Speaker 4>biggest mobiles in the game, and he's with the right person.

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<v Speaker 4>And I think it's important to highlight, you know, the

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<v Speaker 4>people behind the people. A lot of times, like you

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<v Speaker 4>see a celebrity and it might be Rick Ross, it

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<v Speaker 4>might be Steve Harvey, it might be Ti whatever, and

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<v Speaker 4>you know, it's dope to get the game from them,

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<v Speaker 4>but you got to understand that they're relying on council

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<v Speaker 4>and their counsel is probably even more valuable because that's

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<v Speaker 4>the people that's actually giving them and providing them the information.

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<v Speaker 4>So it's very rare that you get to speak to

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<v Speaker 4>the council. It's very rare you even get to speak

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<v Speaker 4>to the celebrity. But you get to speak to celebrity

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<v Speaker 4>a lot of times, but you don't really get to

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<v Speaker 4>speak to the council, to to the people that's actually

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<v Speaker 4>advising these people and actually telling them like why this

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<v Speaker 4>is a good move, why this is a bad move,

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<v Speaker 4>and brokering deals broken in the relationships. So this is

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<v Speaker 4>one of these you know, inside inside conversations that you

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<v Speaker 4>guys can be a part of. So without further ado,

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<v Speaker 4>we'll bring on a guy. What's up and.

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<v Speaker 6>What's going on?

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<v Speaker 3>Everybody, what's good? Man?

0:11:29.840 --> 0:11:32.840
<v Speaker 6>I'm like, what's good?

0:11:33.720 --> 0:11:35.559
<v Speaker 4>Well, good man? Thank you for joining us. Man. So, y'all,

0:11:35.559 --> 0:11:38.680
<v Speaker 4>I was just giving the intro and kind of just

0:11:38.720 --> 0:11:41.040
<v Speaker 4>breaking it down, so I got a lot of questions.

0:11:41.040 --> 0:11:43.200
<v Speaker 4>But before before we start, I think it'll be dope

0:11:43.200 --> 0:11:46.559
<v Speaker 4>because it's a good story actually for you to tell

0:11:47.720 --> 0:11:51.199
<v Speaker 4>how you began working with Steve Hall, because we kind

0:11:51.200 --> 0:11:54.240
<v Speaker 4>of heard it from his side when he was on

0:11:54.320 --> 0:11:57.040
<v Speaker 4>the show, but I would love to hear it from

0:11:57.080 --> 0:11:57.800
<v Speaker 4>from your side.

0:11:58.440 --> 0:12:02.120
<v Speaker 6>Definitely. Definitely. Well, uh, once again, appreciate y'all for having me. Man.

0:12:03.120 --> 0:12:06.560
<v Speaker 7>As y'all say, y'all are the biggest finality. They even

0:12:06.679 --> 0:12:11.000
<v Speaker 7>really do interviews often, bro, So I appreciate you guys.

0:12:12.000 --> 0:12:14.920
<v Speaker 7>But honestly, man, like I said, I went to more

0:12:14.960 --> 0:12:17.360
<v Speaker 7>House or as you guys know, I went to Morehouse

0:12:17.520 --> 0:12:22.000
<v Speaker 7>so for business administration, but the concentration of marketing and psychology,

0:12:22.040 --> 0:12:23.480
<v Speaker 7>so you know, I just wanted to understand, like how

0:12:23.480 --> 0:12:25.640
<v Speaker 7>people thought a certain way and why they thought a

0:12:25.640 --> 0:12:29.400
<v Speaker 7>certain way. While I was in school, I actually started

0:12:29.400 --> 0:12:32.080
<v Speaker 7>a shoe company. So I was manufacturing, producing my own

0:12:32.160 --> 0:12:36.640
<v Speaker 7>canvas and leave the shoes, so similar to Times and Nikes,

0:12:36.640 --> 0:12:38.720
<v Speaker 7>and it was called Steps by Stevens. So for every

0:12:38.720 --> 0:12:41.439
<v Speaker 7>pair of shoes, I sold over buy meals to women

0:12:41.440 --> 0:12:45.480
<v Speaker 7>and children shutters nationwide. With my business partners at the time,

0:12:45.600 --> 0:12:50.200
<v Speaker 7>Malcolm Connor and mister Harvey's son, progerct Hart, was actually

0:12:50.200 --> 0:12:51.920
<v Speaker 7>doing all our creative directions. So that's kind of how

0:12:51.920 --> 0:12:54.360
<v Speaker 7>I got introduced to mister Harvey. So I did that

0:12:54.440 --> 0:12:57.719
<v Speaker 7>all throughout college, did extremely well. One on his talk

0:12:57.800 --> 0:13:00.400
<v Speaker 7>show one day to kind of promote our product. When

0:13:00.400 --> 0:13:04.760
<v Speaker 7>I came on stage, his CEO at the time, he

0:13:04.880 --> 0:13:06.800
<v Speaker 7>was like, hey, he should come work for me, And

0:13:06.840 --> 0:13:08.600
<v Speaker 7>of course I was like, man, I got my own company.

0:13:08.600 --> 0:13:09.320
<v Speaker 6>At the time, I'm.

0:13:09.200 --> 0:13:12.319
<v Speaker 7>Good, bro, Like, you know, I'm clearly here selling shoes.

0:13:13.480 --> 0:13:15.160
<v Speaker 7>But some times went by and I just spent time

0:13:15.200 --> 0:13:18.360
<v Speaker 7>around the harvest, but volunteered their mentorship camp. You know,

0:13:18.360 --> 0:13:21.160
<v Speaker 7>they have the National Mintronship Camp where they mentor you know,

0:13:21.160 --> 0:13:25.280
<v Speaker 7>two hundred fifty followers boys. So I participated that and

0:13:25.360 --> 0:13:27.400
<v Speaker 7>kind of just built a reputation for myself there.

0:13:27.440 --> 0:13:28.440
<v Speaker 6>It's like a hard worker.

0:13:28.800 --> 0:13:31.160
<v Speaker 7>And then one day mister Harvey called me and was like, listen,

0:13:31.520 --> 0:13:33.600
<v Speaker 7>you know, I want you to come on to be

0:13:33.640 --> 0:13:34.720
<v Speaker 7>a part of this team.

0:13:34.720 --> 0:13:35.760
<v Speaker 6>Like what are you about to do?

0:13:36.440 --> 0:13:38.959
<v Speaker 7>I had just fidled out with my company, as you

0:13:39.000 --> 0:13:42.600
<v Speaker 7>all remember, you know, twenty fourteen, China had a bit

0:13:42.640 --> 0:13:46.400
<v Speaker 7>of a recession and I had about seventy five thousand

0:13:46.440 --> 0:13:49.400
<v Speaker 7>and raw materials over in China.

0:13:49.440 --> 0:13:50.800
<v Speaker 6>And at the time, I didn't have any.

0:13:50.600 --> 0:13:53.559
<v Speaker 7>Credit because I was twenty one years old, so I

0:13:53.600 --> 0:13:55.920
<v Speaker 7>didn't really have any credit. So of course that was

0:13:55.960 --> 0:13:57.800
<v Speaker 7>all my cash. I didn't know much about credit, and

0:13:57.760 --> 0:14:00.360
<v Speaker 7>I won't give me a line of credit. I couldn't

0:14:00.400 --> 0:14:03.040
<v Speaker 7>get the materials over, so I end up. You know,

0:14:04.320 --> 0:14:06.960
<v Speaker 7>one of my failures that kind of led me into

0:14:06.960 --> 0:14:08.800
<v Speaker 7>where I am now was the fact that, like my

0:14:08.840 --> 0:14:12.079
<v Speaker 7>shoe company fizzled out because I made a bad investment.

0:14:12.200 --> 0:14:13.920
<v Speaker 7>So Miss Harvard's like, what are you about to do?

0:14:14.880 --> 0:14:16.480
<v Speaker 7>Of course I was, you know, I'm about to go

0:14:16.520 --> 0:14:18.880
<v Speaker 7>to Harvard. I got axcepted to every Harvy League in

0:14:18.880 --> 0:14:21.280
<v Speaker 7>the country, so I was gonna go to Harvard. I

0:14:21.320 --> 0:14:23.920
<v Speaker 7>was gonna go to Harvard and get the executive NBA

0:14:24.480 --> 0:14:26.840
<v Speaker 7>and then mister Harvey basically asked, you know, what are

0:14:26.840 --> 0:14:28.960
<v Speaker 7>you going to Harvard to and I told him, you know,

0:14:29.080 --> 0:14:32.640
<v Speaker 7>meet JFK's grand count son and so on and so forth,

0:14:32.680 --> 0:14:34.400
<v Speaker 7>because you know, essentially a lot of people go get

0:14:34.400 --> 0:14:37.400
<v Speaker 7>their NBA to network. So he asked me, if I

0:14:37.400 --> 0:14:39.480
<v Speaker 7>can get a better network and make the same amount

0:14:39.480 --> 0:14:41.720
<v Speaker 7>of money, if not better without going to school, would

0:14:41.720 --> 0:14:43.320
<v Speaker 7>I do it? And at the time, I said no,

0:14:44.360 --> 0:14:46.760
<v Speaker 7>left his house to got in my car and on

0:14:46.840 --> 0:14:51.000
<v Speaker 7>the way home, I was like, man, that's actually a

0:14:51.000 --> 0:14:52.760
<v Speaker 7>great opportunity. So I gave him a call like, yo,

0:14:52.800 --> 0:14:55.240
<v Speaker 7>mister Harvey, you know if I come by the house tomorrow,

0:14:56.200 --> 0:14:57.720
<v Speaker 7>and from there it was a route. So I just

0:14:57.720 --> 0:15:02.400
<v Speaker 7>started doing research and development. At the time myself brought

0:15:02.400 --> 0:15:05.080
<v Speaker 7>the apartment's got see the Davis that worked on a deal.

0:15:06.480 --> 0:15:07.360
<v Speaker 6>That at the time.

0:15:08.960 --> 0:15:11.360
<v Speaker 7>What I didn't know was, you know, they said Stretcher

0:15:11.440 --> 0:15:12.520
<v Speaker 7>was one of the best deals that.

0:15:12.400 --> 0:15:13.760
<v Speaker 6>It came through the company at the time.

0:15:14.640 --> 0:15:16.400
<v Speaker 7>And after that is the Harvard's like list, I just

0:15:16.440 --> 0:15:18.920
<v Speaker 7>want you to kind of view with me on a

0:15:19.000 --> 0:15:22.400
<v Speaker 7>day to day and from there it was around this

0:15:22.520 --> 0:15:24.640
<v Speaker 7>kind of game more and more responsibility that I saw

0:15:24.680 --> 0:15:27.320
<v Speaker 7>people not you know, taking opportunities that were clearly in

0:15:27.320 --> 0:15:27.880
<v Speaker 7>front of them.

0:15:27.960 --> 0:15:31.600
<v Speaker 8>An illegal alien from Guatemala charged with raping a child

0:15:31.640 --> 0:15:35.440
<v Speaker 8>in Massachusetts. An MS thirteen gang member from Al Salvador

0:15:35.680 --> 0:15:39.800
<v Speaker 8>accused of murdering a Texas. Man of Venezuelan charged with

0:15:39.880 --> 0:15:43.760
<v Speaker 8>filming and selling child pornography in Michigan. These are just

0:15:43.880 --> 0:15:47.640
<v Speaker 8>some of the heinous migrant criminals caught because of President

0:15:47.680 --> 0:15:51.840
<v Speaker 8>Donald J. Trump's leadership. I'm Christineoman, the United States Secretary

0:15:51.880 --> 0:15:56.640
<v Speaker 8>of Homeland Security. Under President Trump, attempted illegal border crossings

0:15:56.680 --> 0:15:59.840
<v Speaker 8>are at the lowest levels ever recorded, and over one

0:16:00.040 --> 0:16:03.160
<v Speaker 8>hundred thousand illegal aliens have been arrested. If you are

0:16:03.240 --> 0:16:07.120
<v Speaker 8>here illegally, your next you will be fine nearly one

0:16:07.160 --> 0:16:11.760
<v Speaker 8>thousand dollars a day, imprisoned and deported, you will never return.

0:16:12.040 --> 0:16:15.080
<v Speaker 8>But if you register using our CBP home app and

0:16:15.160 --> 0:16:18.520
<v Speaker 8>leave now, you could be allowed to return legally. Do

0:16:18.640 --> 0:16:23.760
<v Speaker 8>what's right. Leave now. Under President Trump, America's laws, border

0:16:23.960 --> 0:16:25.760
<v Speaker 8>and families will be protected.

0:16:25.880 --> 0:16:28.000
<v Speaker 3>Sponsored by the United States Department of Homeland Security,