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Speaker 1: When I did the podcast with you all, I was

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Speaker 1: telling you probably the most impactful interview I've done in my.

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Speaker 2: Career, he wrote. Out Man's real he wrote, I heard.

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Speaker 3: Was shot of Troy talk about the tax letters.

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Speaker 4: About finance. But we talk in a language that is common.

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Speaker 1: To the people that's from the communities that we grew

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Speaker 1: up in.

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Speaker 5: You all are the bright spot.

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Speaker 3: Thank you nerdship for Black Americans.

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Speaker 4: This is the knowledge that actually matters. I flawed both

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Speaker 4: of you for this thing.

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Speaker 1: Isn't it a country issue. It's not an American issue,

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Speaker 1: It's a world issue.

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Speaker 2: You came to earn Lisa.

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Speaker 5: All Right, guys, welcome back. Yeah, yeah, we got a

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Speaker 5: special episode. We got my brother Josh Leverett when my

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Speaker 5: dog's actually was introduced in Dubai Terrence Jay's wedding. Yeah,

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Speaker 5: epic situation. Congratulations to him again. But we started to

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Speaker 5: talk about, you know, business and investing in different things.

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Speaker 5: And you know, we always meet entrepreneurs that most people

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Speaker 5: kind of don't think about non traditional businesses, let's just

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Speaker 5: say that, or businesses that you know, make a lot

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Speaker 5: of sense, but you don't really think about it. And

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Speaker 5: this is one of the things that that's kind of

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Speaker 5: the blueprint of EYL. We did the Vendom Machine episode.

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Speaker 5: We see Vendom Machines your whole life, and nobody really

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Speaker 5: thinks about who owns the Vendo Machines truck and the

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Speaker 5: same thing. You know, see trucks on the highway all

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Speaker 5: the time, and the vast majority of people never really

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Speaker 5: looked at trucking as like a business, maybe an occupation

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Speaker 5: that one day like I could drive a truck, but

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Speaker 5: they never really looked at it like who's making millions

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Speaker 5: of dollars from owning the actual trucks, And the same

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Speaker 5: goals for you know, mobile homes, variety of variety of

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Speaker 5: different things. So this one is something that's really big

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Speaker 5: as far as dog training. So been in the game

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Speaker 5: for a long time and built the empire in the

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Speaker 5: form of media that the show with Netflix celebrity clients, then.

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Speaker 3: You know, was able to flip into.

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Speaker 5: The real estate from that, so multi layered, multi facet

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Speaker 5: operation that you got going. But I think that is

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Speaker 5: something that I don't think a lot of people fully

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Speaker 5: appreciate the business because everybody has do a lot of

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Speaker 5: people have dogs.

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Speaker 1: I think you know who appreciates it the people who

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Speaker 1: have dogs, because if you can't control a dog, you're

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Speaker 1: always looking like, yo, man, what am I supposed to do?

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Speaker 1: We don't have pets, but I can imagine I've seen

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Speaker 1: it with people, just like out of control. I actually

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Speaker 1: watched my wife get dragged down by a dog. She

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Speaker 1: was trying to walk it, and it was a rock Wilder.

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Speaker 4: Yeah. Hello, people get sick of that ship.

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Speaker 1: Hello house every day get dragged Yeah yeah. The rock

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Speaker 1: Walery didn't last much longer after that. There's the foremo,

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Speaker 1: thank you for joinings, thanks for having me.

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Speaker 4: Man, appreciate your brothers.

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Speaker 3: Nah, oh good man. All right, so let's let's let's

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Speaker 3: where does this start? Right?

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Speaker 5: Like, when does this actually start? Where you you say, Okay,

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Speaker 5: I have a skill with dogs, and I'm actually going

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Speaker 5: to turn it into a business.

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Speaker 2: So we got to go rewind, go back to Oakland, California,

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Speaker 2: two thousand and five.

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Speaker 4: One time, one time, one time for the bag.

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Speaker 2: Uh you know, uh, you know. I went to school,

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Speaker 2: I graduated, uh, and I ended up going.

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Speaker 4: To a trade school.

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Speaker 2: And in the trade school it was for airline uh uh.

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Speaker 4: Aviation maintenance.

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Speaker 2: And with the aviation maintenance, I graduated two thousand and

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Speaker 2: one so y'all know what happened two thousand and one,

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Speaker 2: nine eleven, right, So nine eleven comes through, and it's

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Speaker 2: basically like, you know, I'm in school and the next

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Speaker 2: day I started. After I started school, you had the

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Speaker 2: World Trade Center situation. So I go into an industry

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Speaker 2: knowing that you know, it was it was affected, you know,

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Speaker 2: and the people wouldn't want to fly. It was it

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Speaker 2: was bad, right, and uh, you know, basically I was like,

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Speaker 2: well I started, let me go ahead and finish. But

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Speaker 2: in the process, I started reading book books right, and

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Speaker 2: in high school, my independent teachers at Oakland from Oakland

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Speaker 2: Tech High School, he gave me rich Dad, poor dad, Right, So.

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Speaker 4: I opened up, you know, my whole understanding of.

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Speaker 2: About to go into this job. You know, like, how

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Speaker 2: is this all gonna work out? This goes against all

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Speaker 2: the rules of this book. So I read it again

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Speaker 2: once I was in school, and I started coming up

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Speaker 2: with ideas to do, like hot dog trucks outside.

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Speaker 4: Of the damn airport.

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Speaker 2: You know, I was covering whatever I could do to

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Speaker 2: trap some some money. And of course, coming from Oakland, California, you know,

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Speaker 2: there's a lot of different hustles, a lot of street hustles.

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Speaker 2: But you know we're trying to stay clear that, right,

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Speaker 2: because I got friends, you know, doing doing long times

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Speaker 2: in the pen, so I'm trying to figure out something.

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Speaker 2: Plus my mom is an entrepreneur, so you know, I really,

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Speaker 2: you know, learned a lot about you know, small business.

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Speaker 2: But you know, I finished school and I had an

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Speaker 2: opportunity to go work as an aircraft uh and get it,

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Speaker 2: get in as the in the Union as an aircraft cleaner.

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Speaker 2: Long story short, I get caught up by the smoke

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Speaker 2: of weed when I'm in training. After I got in

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Speaker 2: this whole situation so ends up. After I get into

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Speaker 2: the I worked for Southwest, got into the apprenticeship, didn't

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Speaker 2: work out, sent my ass back to Oakland. So I

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Speaker 2: had to figure out I was gonna do. So I

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Speaker 2: started Savage Wheels. Now I was winning the rims and

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Speaker 2: the spinners and everything and the TV's and the hair

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Speaker 2: rests all that. So I started Savage Wheels, which is

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Speaker 2: my rim company. And midway through that I was a

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Speaker 2: cool company, you know, I was very hands on whatever.

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Speaker 2: But then the weed game, you know, the medical marijuana

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Speaker 2: situation and especially in California, became the new thing, right,

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Speaker 2: so I said, shut these doors down to put some

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Speaker 2: lights up.

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Speaker 4: Right.

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Speaker 2: So I started getting down on the medical cannabis, you know,

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Speaker 2: and I started growing pounds, and I was doing my

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Speaker 2: thing doing that. But you know, I told my moms

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Speaker 2: when I was doing it.

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Speaker 4: She was like, Mom, is medical.

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Speaker 2: It's cool, don't worry about it. But then she started

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Speaker 2: how I was moving. She was like, nah, you're moving

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Speaker 2: like a d boy, you know what I mean. So

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Speaker 2: so it ended up kind of win them situations like

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Speaker 2: a I gotta I gotta switch lanes. Well, part of

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Speaker 2: the process of growing the medical marijuana was security.

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Speaker 4: Right now.

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Speaker 2: I didn't want to get caught with guns, money and weed.

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Speaker 2: I was like, but if I have these dogs, you know,

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Speaker 2: if I have security dogs, this might be a better

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Speaker 2: security option, you know. And if I get in trouble,

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Speaker 2: at least I had these dogs, I'll have to have

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Speaker 2: firearms and catch the case.

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Speaker 3: Right.

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Speaker 4: So that's really the nuts and boast.

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Speaker 2: Now, I always love dogs, and I grew up with dogs,

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Speaker 2: but I saw this as like, all right, I started

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Speaker 2: learning how to train the dogs for protection. And we

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Speaker 2: train the dogs for protection, you're learning on a whole

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Speaker 2: nother level of dog training because you're dealing with super

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Speaker 2: fire dogs. You know, a lot of power, a lot

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Speaker 2: of strength, a lot of drive. And I started doing

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Speaker 2: the protection stuff and I fell in love with it.

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Speaker 2: So in the process of fall in love with that,

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Speaker 2: I was like, well, maybe I could do this as

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Speaker 2: a business. And I ended up meeting a mentor in

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Speaker 2: this kind of city, and you know what, let me

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Speaker 2: go ahead walk away from the game. You know what

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Speaker 2: I'm saying.

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Speaker 4: I figured like a lot of dudes was coming from

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Speaker 4: out of town.

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Speaker 2: They were trying to like I knew that eventually things

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Speaker 2: were going to get overly competitive. I want to get

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Speaker 2: into a lane that was was well, I was being

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Speaker 2: my own lane.

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Speaker 4: How and this point did you figure out how to

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Speaker 4: train it?

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Speaker 1: Right? You said that you were learning to train it.

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Speaker 1: How did you learn how to train it? What type

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Speaker 1: of dogs specifically? Like there's certain dogs that you're not

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Speaker 1: going to use for security, Like I was looking into

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Speaker 1: this right as having a home. It's like, do you

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Speaker 1: get a dog? What type of doll? So how did

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Speaker 1: you learn how to do this?

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Speaker 2: So I, you know, I had my first mentor was

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Speaker 2: from you know, East Oakland, California. Shout out Ross Harambe

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Speaker 2: you know a Jamaican brother who took me under his

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Speaker 2: wing right to show me the game, you know, and

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Speaker 2: I was like, bro, I want to learn this. Plus

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Speaker 2: I want to learn how to you know, I want

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Speaker 2: to learn it from my dog. Plus I want to

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Speaker 2: learn how to do it because I was always infactuated

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Speaker 2: with like dog training, protection dogs and all that. Right,

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Speaker 2: So he talked, took me under his wing, and I

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Speaker 2: just show up every Saturday. I stopped going to the

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Speaker 2: club I started. I was not interested in anything but

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Speaker 2: just training these dogs, right, and I was really doing

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Speaker 2: again for my business security, but also because I was

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Speaker 2: very passionate about it. And you know, I ended up

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Speaker 2: having a conversation one of my close friends. He's about

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Speaker 2: to go do some crazy shit. He was like, Josh, man,

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Speaker 2: I don't know, man, I'm about to go do some

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Speaker 2: wild shit.

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Speaker 4: Man money funny da da da.

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Speaker 2: I said, bro, go up to our football coaches, go

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Speaker 2: with jeremiahs. Because my other man had already caught a case.

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Speaker 2: He ended up going to work for a football coach

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Speaker 2: in Seattle. I said, go to go to Seattle, and

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Speaker 2: me talking him into moving to Seattle. I talked myself

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Speaker 2: into moving Seattle because I knew that's what my mans was.

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Speaker 2: They had a little club and all that. And then

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Speaker 2: so I said, I took, you know, everything I was

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Speaker 2: doing in Oakland and said, let.

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Speaker 4: Me pack my backs.

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Speaker 2: I'm gonna go up to I called my football coach

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Speaker 2: had offered me a job the year before. It was like, yo, coach,

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Speaker 2: what's up that job? So I go up to I

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Speaker 2: go up to Seattle, and I move into a two

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Speaker 2: story house. I pack up my lights all underneath, you know,

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Speaker 2: in my little trailer, and I got a two story

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Speaker 2: house so I could grow bud downstairs and live upstairs

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Speaker 2: and then go to work. Well, two days into me

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Speaker 2: living in Seattle, after my coach gave me the job,

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Speaker 2: I saw a house get raided right crazy, like crazy

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Speaker 2: maybe like all type of you know, cops ar fifteens everything.

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Speaker 2: So I said, Yo, this shit is hot. So I

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Speaker 2: was like, y'all all have to make this dog thing work, right.

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Speaker 2: I don't know about the growing things. So I literally

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Speaker 2: met my next mentors, like God, Sid Bro I met

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Speaker 2: my next mentor, Bob Smith, you know, and you know

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Speaker 2: in this industry, like you know, you go training like

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Speaker 2: high caliber German shepherds. You were asking what kind of

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Speaker 2: dogs you got, German shepherds, Rottwiler's Dutch shepherds, Belgium malawise,

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Speaker 2: like the biting dogs, the dogs that, uh, you know,

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Speaker 2: actually working dogs. And I ended up, you know, going

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Speaker 2: to a training club meeting my mentor, and.

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Speaker 4: I think the rest was history. Bro.

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Speaker 2: I just I just really like locked in and was like,

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Speaker 2: you know what, I'm about to make this into something

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Speaker 2: because I saw it. He was actually monetizing it. He

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Speaker 2: was selling packages for like two thousand and five thousand

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Speaker 2: dollars to train these people's dogs. And his thing was like,

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Speaker 2: it wasn't even about the protection, it was about behavior modification.

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Speaker 2: So you take the knowledge that you have from the protection,

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Speaker 2: and now you can train the most advanced elite high

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Speaker 2: drive dogs. Now you can train any dog. So he

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Speaker 2: started teaching me how to just make money training you know,

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Speaker 2: average dogs is just being aggressive or unsocial whatever. And

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Speaker 2: once he opened the door to that, I just saw

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Speaker 2: the opportunity man, and it was like, you know what,

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Speaker 2: I'm about to turn this up. And I basically cut

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Speaker 2: off every other backup plan. I didn't want a social

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Speaker 2: security cause, I mean, what d up happening was I

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Speaker 2: didn't want any what is it not social curity but

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Speaker 2: the when the unemployment or other because what ended up

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Speaker 2: happening is two thousand and nine. Now you have beast

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Speaker 2: layoffs because the economy.

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Speaker 3: Right.

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Speaker 2: So I ended up saying, you know what, I'm gonna

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Speaker 2: design these flyers on, build this little makeshift website, and

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Speaker 2: I'm going all in on this dog.

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Speaker 4: Say I'm a follower. Bob told me.

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Speaker 2: So my mentored up getting me the game on that.

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Speaker 2: And at the same time, my mom gave me a

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Speaker 2: book called social Media One Hour a Day, right, And

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Speaker 2: in that social media book, I never opened it, but

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Speaker 2: I committed to social media one hour a day. So

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Speaker 2: I made Facebook page. You know, I'll be on on

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Speaker 2: Craigslist making ads.

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Speaker 4: You know.

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Speaker 2: I found in Shorty who knew how to make do HTML,

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Speaker 2: so she would do fancy ads, and I'm like advertising

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Speaker 2: literally from Craigslist. Then I'm going up to the park

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Speaker 2: passing out flyers, doing my thing. And then I heard

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Speaker 2: a boy yelp, right. And the way I heard about

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Speaker 2: Yelp was from not showing up to an appointment and

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Speaker 2: finding out what it was to have a bad review.

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Speaker 2: So once I learned what a bad review was I say, Yo,

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Speaker 2: you got to have an impeccable reputation if you go

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Speaker 2: play with this internet, because you know, your name is

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Speaker 2: out there and anybody can say anything, so you gotta

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Speaker 2: stand on good business. So the combination of like learning

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Speaker 2: my skills, learning how to hustle on the internet, and

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Speaker 2: just you know, cut off all all back of plans

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Speaker 2: allowed me to just continue to just progress, and I

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Speaker 2: basically moved. I said, I'm gonna go to Silicon Valley,

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Speaker 2: which is south of the Bay, you know, south of

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Speaker 2: Oakland where I'm from, because those checks don't bounce. You know,

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Speaker 2: it's Silicon Valley money, so it's big money out there.

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Speaker 2: So you know, I just rented a room and I

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Speaker 2: literally hustled and sold training packages until I had one

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Speaker 2: hundred thousand stacked in this little into this little safe

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Speaker 2: and I never spent any of it. Right, I didn't

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Speaker 2: buy a pair of tennis shoes because coming from the game,

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Speaker 2: you take ups and downs sometimes you know, you just

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Speaker 2: gotta like you gotta go on stack mode. You know

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Speaker 2: what I mean, you got you know, you know what

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Speaker 2: it is to lose it all, So yeah, I gotta

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Speaker 2: I don't want to lose it So basically, bro, I

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Speaker 2: just I just put my head down browing to just

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Speaker 2: built the brand organically from the mud in San Jose.

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Speaker 2: And then from there, you know, I started getting celebrities.

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Speaker 2: I started getting you know, getting real good reviews. Continue

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Speaker 2: to make social media, Instagram popped outs and how the

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Speaker 2: videos are popping and YouTube all. I became a YouTuber

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Speaker 2: in two thousand and nine before he Cats was even YouTube.

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Speaker 2: I just made sense to me to put your shit

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Speaker 2: out there on social media at this time.

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Speaker 1: This is I mean YouTube comes out two thousand and

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Speaker 1: five or six. Two thousand and nine is really early.

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Speaker 1: What type of content are you making? Right, Like, you

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Speaker 1: didn't open the book on social media, but you're making

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Speaker 1: at that time, in the early stages, what do you

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Speaker 1: are you trying to get creative of ways to attract people?

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Speaker 4: Like what was the content based on?

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Speaker 2: So my first video was basically like a commercial, you know,

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Speaker 2: And I still have my same editor from not long ago, Drew.

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Speaker 4: He may always made me look good on camera.

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Speaker 2: So the first thing I made was like a commercial, right,

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Speaker 2: So I'd always put that in my ads on Craigslist,

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Speaker 2: the free ads. But then I made Day in the

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Speaker 2: Life and the day in the Life was just to

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Speaker 2: follow me around while me just hustling, you know, going

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Speaker 2: to appointments, you know, advertising, going to different you know establishments,

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Speaker 2: meeting and greeting people. And yeah, it was just it

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Speaker 2: was just doing that, like just this day in the

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Speaker 2: Life video. So I made like four episodes, but I figured, like, damn,

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Speaker 2: this editing is just kind of expensive, you know, because

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Speaker 2: I was invested in I which I kind of wish

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Speaker 2: I never stopped being a YouTuber because then once Instagram

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Speaker 2: came out, I was like, oh, I could just put

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Speaker 2: upload my own stuff. So then I just remember the

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Speaker 2: post post post post and just really just showcase my life,

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Speaker 2: just showcase me training dogs and showcase me being that

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Speaker 2: guy and then having the celebs on there and having

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Speaker 2: you know, the different different and just being organic.

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Speaker 3: Man.

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Speaker 4: The whole thing was just to be organic man.

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Speaker 2: And I was always real, real, all about just being

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Speaker 2: organic and being an example and showing even showing the

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Speaker 2: youngsters like yo, you don't have to go play ball,

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Speaker 2: you don't have to be a rapper. Like I'm making

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Speaker 2: money and like I said, I have already stacked a

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Speaker 2: hundred GE's cash in It's safe, you know what. I

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Speaker 2: mean in the first couple of years of my business.

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Speaker 2: So you know, it was just it is all that, man,

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Speaker 2: I just make content about you know what, what was

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Speaker 2: what I was doing on my day in the life.

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Speaker 3: So how much how much was the packages?

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Speaker 2: So you know, I sell I started selling packages like

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Speaker 2: a thousand dollars, two thousand dollars, you know what does

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Speaker 2: that include? So that would include like amount of a

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Speaker 2: certain amount of like uh, private sessions and then group classes.

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Speaker 4: Right, so people will need to get.

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Speaker 2: Started, you know, with some private instruction and then they

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Speaker 2: start coming to the groups. And I would use the

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Speaker 2: group classes to be like a walking billboard. So I

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Speaker 2: started doing the group classes in highly populated areas, right

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Speaker 2: and then and then people would see that and that

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Speaker 2: would be a free lead magnet, right, so I would

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Speaker 2: be able to get leads. We passing out flyers and

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Speaker 2: people will see me everywhere, you know. So so that

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Speaker 2: was pretty much with the packages included. You know, now

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Speaker 2: my package is now we're in it's more of a

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Speaker 2: digital world. I do zooms and kickstart calls and and

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Speaker 2: more like zoom training I could do from anywhere. But

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Speaker 2: it was all about selling, just selling training packages.

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Speaker 3: Like a thousand dollars, how many how many training sessions

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Speaker 3: is then.

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Speaker 2: Oh, that would get you like ten sessions, five sessions,

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Speaker 2: five sessions private and five sessions group. And the thing

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Speaker 2: about the group is the group.

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Speaker 4: You're gonna show up.

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Speaker 2: They gonna come regardless that that that that hour is fixed.

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Speaker 2: You see what I mean. So if you sell them

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Speaker 2: privates and you throw the groups in, you can throw

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Speaker 2: as many groups as you want. So I can say,

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Speaker 2: I it was ten groups, it's all good because they're

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Speaker 2: gonna just be coming to the same group I was

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Speaker 2: gonna do.

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Speaker 5: Anyway, that's enough to you don't have at the ten

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Speaker 5: they're good, Well, they would have depends on what kind

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Speaker 5: of dog we're dealing with.

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Speaker 2: You got big problems, you got little problems, you got

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Speaker 2: big problems. You know, I gotta get you on a

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Speaker 2: bigger package. And then dependent if you wanted to do

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Speaker 2: protection training. So it's basically all about the evaluation. And

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Speaker 2: then once you do the evaluation, you know, you assess

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Speaker 2: the dog, assess the client, and uh, you know, you

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Speaker 2: try to you know, try to try to get that money.

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Speaker 1: Take me through the process of a session, right like

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Speaker 1: when you're evaluating, let's say it is for behavioral modification.

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Speaker 1: Is the problem the dog or is it the owner? Like,

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Speaker 1: what's what's the first thing you're looking at? When you're

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Speaker 1: looking at these people as they sign up as clients,

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Speaker 1: You're like, all right, session one, I can like what

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Speaker 1: are you seeing looking for?

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Speaker 4: Right away?

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Speaker 2: So when I'm doing a temperament and evaluation, what I'm

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Speaker 2: generally assessing is like the major thing is the dog's problem?

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Speaker 2: Like what are they struggling with it? Is it's both

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Speaker 2: the owner and the dog's problem, right, because the owners

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Speaker 2: got the problem. Everyone's paying right, So when I'm looking

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Speaker 2: at a dog number one, I'm gonna assess the temperament, right,

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Speaker 2: I'm saying, is this dog a dominant dog and just

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Speaker 2: getting away with being a bully and pushing everybody over?

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Speaker 2: Or is he a scaredy cat and he's doing reactive

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Speaker 2: shit and he's aggressive because he's scared. Either way it

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Speaker 2: goes they need training. So whatever problem they have, we

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Speaker 2: don't even address the problem at first. What we do

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Speaker 2: is we address the actual fact that they don't have

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Speaker 2: any training in any communication with their dog, Like the

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Speaker 2: dogs really like checked out, So how's he gonna trust

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Speaker 2: you respect you? If the dog is has you haven't

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Speaker 2: worked with the dog and built any rapport or built

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Speaker 2: any value for your for your leadership, and you know

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Speaker 2: pretty much the whole goal is just to assess whether

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Speaker 2: the dog has too much energy, or the dog has

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Speaker 2: is not getting enough exercise, or the dog is becoming

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Speaker 2: dominant and getting away with too much, or you know,

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Speaker 2: the dog is not being supported when he's nervous. So

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Speaker 2: all of these things will contribute to the dog continuously

404
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Speaker 2: to have this problems.

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Speaker 5: So okay, So on the business side, right, you're doing

406
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Speaker 5: a thousand dollars per client for the most part, Right,

407
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Speaker 5: how many clients can can you realistically work in the schedule,

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Speaker 5: like on a monthly basis without it becoming like too much?

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Speaker 2: Well, I knew right there when I built the brand,

410
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Speaker 2: it wasn't about because in rich dad, poor dad, Right,

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Speaker 2: you say you could be self employed, you could be

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Speaker 2: a business owner. So right there, I knew that I

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Speaker 2: needed to have a business where I had people who

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Speaker 2: work for me. So immediately I started training mentor mentees

415
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Speaker 2: right so I would be able to leverage So if

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Speaker 2: I had easy dogs, I could pass them off and

417
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Speaker 2: I can have multiple trainers who can do dog training sessions.

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Speaker 2: So of course you have as many as you hours

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Speaker 2: you have in a day, right, but then you have

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Speaker 2: to have time for marketing, you have time for group class.

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Speaker 4: You got to have all these different things.

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Speaker 2: So it was really about just packing up that calendar,

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Speaker 2: making sure I was packing up my other you know,

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Speaker 2: my trainer's calendar, and then being able to leverage the

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Speaker 2: trainer's skill set. But I had to make sure that

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Speaker 2: they you know, they're wearing my brand, so I had

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Speaker 2: to make sure that they were tight, and I would

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Speaker 2: kind of take them under my wing before I put

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Speaker 2: them out there, and then they would go out there

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Speaker 2: and do their thing.

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Speaker 3: So yeah, other people that was training.

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Speaker 2: Yeah, immediately immediately I immediately took on a mentee, how

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Speaker 2: did you get those people? Man? You know what, I

434
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Speaker 2: always look for people to get Minte's always look for

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Speaker 2: people who want want it from me. I don't go

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Speaker 2: chasing them. I look for who's chasing me. You see

437
00:18:14,040 --> 00:18:15,439
Speaker 2: what I'm saying. It's like one of those things that

438
00:18:15,920 --> 00:18:18,440
Speaker 2: you know, I like, who likes me? You know, shout out,

439
00:18:18,480 --> 00:18:21,879
Speaker 2: shout out Goldie down there in Florida right on his

440
00:18:21,960 --> 00:18:24,840
Speaker 2: pee talk. Right. The thing is, you gotta get people

441
00:18:24,880 --> 00:18:27,639
Speaker 2: who are engaged, you know what I mean, Like the

442
00:18:27,680 --> 00:18:30,080
Speaker 2: teacher is gonna get the best results from the teachers,

443
00:18:30,119 --> 00:18:31,800
Speaker 2: from the teachers patting in the front of the class

444
00:18:31,840 --> 00:18:33,920
Speaker 2: doing this, you know, that's the one they engage, they

445
00:18:34,000 --> 00:18:36,720
Speaker 2: getting information. So I would go for people who really

446
00:18:36,760 --> 00:18:38,399
Speaker 2: want it to be down, you know, because if you

447
00:18:38,440 --> 00:18:40,120
Speaker 2: go try to chase them, they gonna feel like they're

448
00:18:40,160 --> 00:18:41,760
Speaker 2: to chase or they you know, there to pray you

449
00:18:41,760 --> 00:18:42,680
Speaker 2: got to go chase them.

450
00:18:42,960 --> 00:18:44,680
Speaker 4: I'm the catch, you see what I'm saying.

451
00:18:44,720 --> 00:18:46,760
Speaker 2: So I want them to, you know, come to me,

452
00:18:46,880 --> 00:18:48,320
Speaker 2: and then I know that they're gonna be ready. They're

453
00:18:48,320 --> 00:18:50,159
Speaker 2: gonna be loyal to the brand, you know. And that

454
00:18:50,240 --> 00:18:52,720
Speaker 2: was the thing of building a culture for people to

455
00:18:52,720 --> 00:18:54,919
Speaker 2: be proud to say, I work for Calie Canaan. I'm

456
00:18:55,000 --> 00:18:56,960
Speaker 2: rock with Calie Canin. So that's why I did. I

457
00:18:57,000 --> 00:18:59,320
Speaker 2: really made it a culture. I made it something like, man,

458
00:18:59,560 --> 00:19:01,440
Speaker 2: that's a cool who place to train my dog, That's

459
00:19:01,440 --> 00:19:03,720
Speaker 2: a cool place to work, you know, And that's always

460
00:19:03,800 --> 00:19:06,040
Speaker 2: kind of built everything on that culture.

461
00:19:06,160 --> 00:19:08,200
Speaker 1: Knowing your skill set, knowing your expertise, did you have

462
00:19:08,280 --> 00:19:11,280
Speaker 1: a struggle with pricing right? Did you ever think you

463
00:19:11,280 --> 00:19:13,719
Speaker 1: know what obviously two thousand and eight, two thousand and nine,

464
00:19:13,720 --> 00:19:16,000
Speaker 1: you think, like, yo, the economy's bad, maybe I shouldn't

465
00:19:16,080 --> 00:19:16,359
Speaker 1: charge it.

466
00:19:16,359 --> 00:19:18,440
Speaker 4: It's like, how did you go about that?

467
00:19:18,760 --> 00:19:22,040
Speaker 1: And the second part to it is what we kind

468
00:19:22,040 --> 00:19:23,880
Speaker 1: of glossed over is that there has to be trusting

469
00:19:24,040 --> 00:19:26,720
Speaker 1: So how did you build trust with clients? Obviously you

470
00:19:26,800 --> 00:19:28,960
Speaker 1: have mentees, but how did you build the trust? And

471
00:19:29,080 --> 00:19:31,000
Speaker 1: Cali came not to say people are like, all right,

472
00:19:31,160 --> 00:19:32,400
Speaker 1: I believe in that this is a good guy.

473
00:19:32,400 --> 00:19:36,960
Speaker 4: What should deal with So.

474
00:19:35,280 --> 00:19:37,840
Speaker 2: The first so so building the trust all came from

475
00:19:37,960 --> 00:19:41,320
Speaker 2: social proof, you know, being able to be transparent online,

476
00:19:41,640 --> 00:19:45,000
Speaker 2: show the testimonials, having those five star y up reviews,

477
00:19:45,040 --> 00:19:48,440
Speaker 2: having the celebrities, you know, being you know, showing the results,

478
00:19:48,560 --> 00:19:51,919
Speaker 2: having these clients right that ultimately is going to be

479
00:19:51,960 --> 00:19:55,160
Speaker 2: it's almost like you know, you're dating somebody, You're going

480
00:19:55,200 --> 00:19:56,800
Speaker 2: out in the day and pool like you know, first

481
00:19:56,800 --> 00:19:58,880
Speaker 2: it's like, oh, got a nice smile, but then what else?

482
00:19:59,040 --> 00:20:02,199
Speaker 2: This guy's conversation has an outfit? You know, what's the education?

483
00:20:02,359 --> 00:20:02,439
Speaker 1: Like?

484
00:20:02,440 --> 00:20:03,920
Speaker 2: You know, so it's like you got to have all

485
00:20:03,920 --> 00:20:07,360
Speaker 2: of these things for people to trust and say yes. Right,

486
00:20:07,400 --> 00:20:10,040
Speaker 2: And then the first question was with the pricing as

487
00:20:10,080 --> 00:20:11,639
Speaker 2: far as far as the pricing.

488
00:20:11,720 --> 00:20:13,560
Speaker 4: I live in Silicon Valley, so I pay.

489
00:20:13,680 --> 00:20:16,920
Speaker 2: I positioned myself in a place where I knew that

490
00:20:17,000 --> 00:20:19,960
Speaker 2: the average income was over two hundred K in the household.

491
00:20:20,240 --> 00:20:23,040
Speaker 2: And just like my man him five hundreds say, there's

492
00:20:23,040 --> 00:20:25,439
Speaker 2: a recession proof. You know, this is a game where

493
00:20:25,600 --> 00:20:28,879
Speaker 2: when you when you're fixing rich people's problems, that's a

494
00:20:28,880 --> 00:20:31,240
Speaker 2: liability for them, you know what I mean. So when

495
00:20:31,240 --> 00:20:33,080
Speaker 2: they have a liability, they need to fix it. It's

496
00:20:33,080 --> 00:20:36,480
Speaker 2: not it's not a question of uh if, it's when

497
00:20:36,560 --> 00:20:38,440
Speaker 2: they have to fix it because now they can get

498
00:20:38,480 --> 00:20:41,320
Speaker 2: sued their dog. They're responsible for their dog. They're responsible

499
00:20:41,320 --> 00:20:43,800
Speaker 2: for their dog biting their baby. They're responsible for their

500
00:20:43,840 --> 00:20:46,199
Speaker 2: dog getting out and biting the neighbors. And see, my

501
00:20:46,320 --> 00:20:48,679
Speaker 2: story goes all the way back where I had a

502
00:20:48,720 --> 00:20:51,040
Speaker 2: dog that killed a dog. So my story is like,

503
00:20:51,160 --> 00:20:54,400
Speaker 2: if you don't fix this, this can escalate. So how

504
00:20:54,400 --> 00:20:55,560
Speaker 2: long are you gonna wait? Then you got a lot

505
00:20:55,560 --> 00:20:57,920
Speaker 2: of people, you know, rescuing dogs, and they're pulling dogs

506
00:20:57,920 --> 00:20:59,520
Speaker 2: out the shelter where you don't know what kind of

507
00:20:59,560 --> 00:21:02,040
Speaker 2: pass that dog has had right, what that dog has

508
00:21:02,040 --> 00:21:04,840
Speaker 2: been allowed to get away with so it really comes

509
00:21:04,840 --> 00:21:06,920
Speaker 2: down to like people have a super need.

510
00:21:07,000 --> 00:21:09,760
Speaker 4: In Silicon Valley, it was like the perfect storm.

511
00:21:10,359 --> 00:21:14,199
Speaker 2: You know, you got technology, you had high income, you

512
00:21:14,320 --> 00:21:17,840
Speaker 2: had me and being from open California, being a hustler,

513
00:21:18,000 --> 00:21:19,720
Speaker 2: I was always like one of them type of dudes.

514
00:21:19,720 --> 00:21:22,320
Speaker 4: I jump out my mini van and go talk to

515
00:21:22,359 --> 00:21:23,080
Speaker 4: that client right.

516
00:21:23,000 --> 00:21:24,480
Speaker 2: There, like I'm not gonna sit there wait for you

517
00:21:24,560 --> 00:21:26,040
Speaker 2: to come on the internet or find me to hear.

518
00:21:26,280 --> 00:21:27,520
Speaker 4: I'm gonna go talk to you right there.

519
00:21:27,520 --> 00:21:29,800
Speaker 2: And then also having your demo dog, your demo dog,

520
00:21:30,040 --> 00:21:31,719
Speaker 2: that's your business. Go when you have your dog, your

521
00:21:31,960 --> 00:21:34,280
Speaker 2: personal dog is trained up walking around with a dog

522
00:21:34,359 --> 00:21:35,359
Speaker 2: what everywhere?

523
00:21:35,720 --> 00:21:39,480
Speaker 4: Everywhere? With my so, I had a German shepherd at

524
00:21:39,520 --> 00:21:39,840
Speaker 4: the time.

525
00:21:40,040 --> 00:21:41,480
Speaker 2: And see the reason why I didn't come in with

526
00:21:41,560 --> 00:21:43,359
Speaker 2: the pit because I felt like the pit might be

527
00:21:43,400 --> 00:21:46,439
Speaker 2: a little bit see the whole combination that might get threatened.

528
00:21:46,440 --> 00:21:48,520
Speaker 2: But when I hit them with that German command and

529
00:21:48,560 --> 00:21:50,960
Speaker 2: I'm spending German to that German shepherd or.

530
00:21:50,880 --> 00:21:55,680
Speaker 5: They gonna say, yeah, German language, absolutely you speak German?

531
00:21:56,160 --> 00:22:00,600
Speaker 4: No, absolutely not. I know ten commands would think.

532
00:22:00,440 --> 00:22:01,119
Speaker 2: I spoke German.

533
00:22:01,240 --> 00:22:03,560
Speaker 3: But the what's the commands?

534
00:22:03,720 --> 00:22:04,160
Speaker 4: Oh man?

535
00:22:04,200 --> 00:22:08,320
Speaker 2: Everything from uh, she got sits plots blabe revere get

536
00:22:08,359 --> 00:22:12,080
Speaker 2: bloud uh uh you know, varaos. These are all things said

537
00:22:12,160 --> 00:22:16,000
Speaker 2: down come he'll you know, uh, bark search, you know.

538
00:22:16,040 --> 00:22:17,879
Speaker 2: These are all the things that I learned training these

539
00:22:17,960 --> 00:22:20,080
Speaker 2: high and these high, these these protection dogs.

540
00:22:20,880 --> 00:22:22,000
Speaker 3: But why why German?

541
00:22:22,080 --> 00:22:22,240
Speaker 4: Though?

542
00:22:22,680 --> 00:22:24,840
Speaker 2: So German is because a lot of these dogs that

543
00:22:24,880 --> 00:22:27,600
Speaker 2: we get come from Europe, you know, the European blood lines,

544
00:22:27,840 --> 00:22:30,880
Speaker 2: the true working dogs. They used to hearing that, well,

545
00:22:30,880 --> 00:22:32,760
Speaker 2: they used to hearing that. And then another thing is,

546
00:22:32,840 --> 00:22:34,119
Speaker 2: you know, if I don't want you to be able

547
00:22:34,160 --> 00:22:36,400
Speaker 2: to talk to my dog, so you know, I might

548
00:22:36,480 --> 00:22:38,439
Speaker 2: speak my dog in Swahili, I might speak to him

549
00:22:38,440 --> 00:22:41,480
Speaker 2: in Arabic, I might speak to him in Mandarin, because

550
00:22:41,520 --> 00:22:43,920
Speaker 2: now you have no control of my dog. So that's

551
00:22:43,960 --> 00:22:46,480
Speaker 2: one thing. Plus the fact that that that's their lineage.

552
00:22:46,960 --> 00:22:48,200
Speaker 2: You know, they come from Europe.

553
00:22:48,520 --> 00:22:51,480
Speaker 5: So how did you like the marketing? It's just all

554
00:22:51,600 --> 00:22:53,560
Speaker 5: like word of mouth or was it like one client

555
00:22:53,640 --> 00:22:55,840
Speaker 5: that kind of like changed things for you when you

556
00:22:55,880 --> 00:22:58,080
Speaker 5: got him and he started to put you in different position.

557
00:22:58,880 --> 00:23:01,320
Speaker 2: Well, my man told me one time. He says a

558
00:23:01,359 --> 00:23:03,520
Speaker 2: picture is worth a thousand words, a video is worth

559
00:23:03,520 --> 00:23:06,400
Speaker 2: a million. You know shout out my boy Master Bong

560
00:23:06,480 --> 00:23:09,800
Speaker 2: another early pioneer in the podcasts are in the I

561
00:23:09,880 --> 00:23:11,320
Speaker 2: think the podcasts.

562
00:23:10,880 --> 00:23:12,040
Speaker 4: And different from YouTube.

563
00:23:12,480 --> 00:23:13,960
Speaker 2: And when I knew that, I said, I just got

564
00:23:13,960 --> 00:23:16,119
Speaker 2: to keep making content, you know, and people are going

565
00:23:16,160 --> 00:23:17,880
Speaker 2: to see the content, go see it on YouTube, They're

566
00:23:17,880 --> 00:23:21,399
Speaker 2: gonna see the shorts on Instagram. And I think just

567
00:23:21,560 --> 00:23:24,280
Speaker 2: you know, the Yelp reviews. You know, people come from

568
00:23:24,320 --> 00:23:26,080
Speaker 2: all over the place. A lot of times people don't

569
00:23:26,080 --> 00:23:28,040
Speaker 2: buy from me when they first meet you. There might

570
00:23:28,080 --> 00:23:30,800
Speaker 2: be ten touch points. So my whole goal is to

571
00:23:30,880 --> 00:23:33,320
Speaker 2: just be everywhere to where they're gonna say, Okay, checks

572
00:23:33,359 --> 00:23:35,840
Speaker 2: this box, checks this box, check this box, checks this box.

573
00:23:35,880 --> 00:23:38,280
Speaker 2: And when the Netflix come out, that was like the super.

574
00:23:38,000 --> 00:23:39,040
Speaker 4: Box we're gonna get there.

575
00:23:39,400 --> 00:23:42,560
Speaker 1: Yeah, this sounds like a real Bay Area story, right

576
00:23:42,600 --> 00:23:44,760
Speaker 1: come mom, man got one like if you got the girl,

577
00:23:44,800 --> 00:23:45,960
Speaker 1: you got the pretty girl that's.

578
00:23:45,800 --> 00:23:48,040
Speaker 4: Going to track more girl. You're walking around with the dog.

579
00:23:48,080 --> 00:23:50,640
Speaker 1: It's pretty spectacular, right, You're walking around the dog showing

580
00:23:50,680 --> 00:23:53,480
Speaker 1: con man more people are attracting to you. Who is that

581
00:23:53,480 --> 00:23:56,520
Speaker 1: that person or client that changed everything for you?

582
00:23:56,600 --> 00:23:56,760
Speaker 3: Right?

583
00:23:56,880 --> 00:23:59,280
Speaker 1: Like you know you're starting out in the dog parks

584
00:23:59,320 --> 00:24:02,880
Speaker 1: and you walking around, But who's that person that was like, oh,

585
00:24:03,400 --> 00:24:04,560
Speaker 1: they they're my client.

586
00:24:04,600 --> 00:24:05,679
Speaker 4: Now we out there.

587
00:24:06,000 --> 00:24:09,200
Speaker 2: Yeah, I would say it was Steph Curry. I would

588
00:24:09,240 --> 00:24:12,280
Speaker 2: say with Steph Curry and shout out. You know, I

589
00:24:12,320 --> 00:24:15,600
Speaker 2: always give pay homage to my barrier boys, like Nepht

590
00:24:15,600 --> 00:24:18,560
Speaker 2: to Pharaoh man. You know, you know, I was he

591
00:24:18,640 --> 00:24:20,440
Speaker 2: was my client. Took care of all the rappers first.

592
00:24:20,680 --> 00:24:22,320
Speaker 2: I took care of the street dudes first. And then

593
00:24:22,359 --> 00:24:25,399
Speaker 2: what happened is, you know, hip hop and entertainment and

594
00:24:26,040 --> 00:24:28,040
Speaker 2: in sports, it all kind of like we all hang

595
00:24:28,040 --> 00:24:29,840
Speaker 2: out in the same spot. So I remember being at

596
00:24:29,840 --> 00:24:32,919
Speaker 2: this this after party with net one time, you know,

597
00:24:33,119 --> 00:24:34,480
Speaker 2: and you know, shout out Valo.

598
00:24:35,920 --> 00:24:37,639
Speaker 4: Nef was like, come on, Josh, come hang out with

599
00:24:37,720 --> 00:24:38,560
Speaker 4: us this, you know, tonight.

600
00:24:38,640 --> 00:24:40,720
Speaker 2: So, you know, you build this relationship with your clients

601
00:24:40,760 --> 00:24:42,919
Speaker 2: as you start working with them spending time. So we

602
00:24:43,000 --> 00:24:46,119
Speaker 2: went out to the city San Francisco, and it was

603
00:24:46,119 --> 00:24:48,920
Speaker 2: after party, after you know, after the club or whatever,

604
00:24:48,960 --> 00:24:51,280
Speaker 2: and we went to this back room and all the

605
00:24:51,320 --> 00:24:53,040
Speaker 2: ball players were there and I'm in there with Nef

606
00:24:53,480 --> 00:24:56,840
Speaker 2: right now. I had already met Drake, but he wasn't

607
00:24:56,880 --> 00:24:58,800
Speaker 2: my client. I met him matter at a video shoot

608
00:24:58,800 --> 00:25:00,240
Speaker 2: that I had brought a dog to right, So I

609
00:25:00,280 --> 00:25:02,920
Speaker 2: had met Chubbs right and I had met Chu Drake

610
00:25:03,000 --> 00:25:06,399
Speaker 2: back in the day, like back when Yolo the Model

611
00:25:06,480 --> 00:25:09,879
Speaker 2: Modo song came out, Model Song. So, but when I

612
00:25:09,960 --> 00:25:12,480
Speaker 2: was in there, Stephan I used to was just in

613
00:25:12,520 --> 00:25:14,880
Speaker 2: there chilling, and I'm like, ship, I'm gonna go get

614
00:25:14,880 --> 00:25:17,240
Speaker 2: this opportunity. I'm gonna go walk up introduce myself, you know.

615
00:25:17,359 --> 00:25:20,240
Speaker 2: So I walked up, Hey, how you doing stuff? You know,

616
00:25:20,280 --> 00:25:24,159
Speaker 2: I'm Josh Kellie can Bury, a dog trainer. And that

617
00:25:24,320 --> 00:25:27,200
Speaker 2: was that, right. I didn't hear back from him from

618
00:25:27,200 --> 00:25:30,480
Speaker 2: a year till a year later, you know. And then once, once,

619
00:25:30,760 --> 00:25:33,159
Speaker 2: once Steph hit me. Then it's like, who don't love

620
00:25:33,200 --> 00:25:37,359
Speaker 2: Steph Curry? Know, his assistant hit me, and she she

621
00:25:37,440 --> 00:25:40,160
Speaker 2: set scheduled the you know evaluation. Actually they was already sold.

622
00:25:40,480 --> 00:25:42,200
Speaker 2: We got these dogs, we want you to train him.

623
00:25:42,440 --> 00:25:45,680
Speaker 2: That I pulled up got Steph Wright. Steph was like involved, bro,

624
00:25:45,760 --> 00:25:48,119
Speaker 2: he was like training, you know, bounce. We did all

625
00:25:48,119 --> 00:25:49,600
Speaker 2: the drills where he's got the dog in a down,

626
00:25:49,640 --> 00:25:53,040
Speaker 2: we swinging golf clubs, bouncing basketballs around like I would say,

627
00:25:53,040 --> 00:25:54,640
Speaker 2: because he got he got in there and he got

628
00:25:54,640 --> 00:25:57,440
Speaker 2: his his his his hands dirty, wrote him to sleeves

629
00:25:57,720 --> 00:26:00,439
Speaker 2: and uh yeah, I think Steph was like that was

630
00:26:00,520 --> 00:26:03,040
Speaker 2: like that, Okay, he got step Because once I got stepped,

631
00:26:03,040 --> 00:26:05,280
Speaker 2: then I started getting cost from other people. You know,

632
00:26:05,480 --> 00:26:07,400
Speaker 2: they always you should you should come meet us, see

633
00:26:07,480 --> 00:26:09,080
Speaker 2: this and that, and then it turned into you know,

634
00:26:09,160 --> 00:26:12,520
Speaker 2: Kevin hard and it turned into I mean, Michael B. Jordans.

635
00:26:12,560 --> 00:26:14,399
Speaker 2: I mean so many, you know, so many people over

636
00:26:14,440 --> 00:26:16,040
Speaker 2: the years. I mean I've been doing sixteen years, so

637
00:26:16,119 --> 00:26:19,919
Speaker 2: now I mean everybody, Collie Jenner, I mean, it's really expanded.

638
00:26:20,160 --> 00:26:23,680
Speaker 2: But you know, celebrities for me are like extra social proof.

639
00:26:23,720 --> 00:26:25,439
Speaker 2: It's not like the end all be all. That's not

640
00:26:25,520 --> 00:26:27,920
Speaker 2: the goal, you know, and a lot of times they

641
00:26:28,119 --> 00:26:30,640
Speaker 2: require more than your average client. And if I'm trying

642
00:26:30,680 --> 00:26:32,800
Speaker 2: to scale, I can't just be focused on celebrities, you

643
00:26:32,800 --> 00:26:33,240
Speaker 2: know what I mean.

644
00:26:33,720 --> 00:26:35,720
Speaker 4: But the celebrity, I say, Steph would be that one.

645
00:26:36,520 --> 00:26:40,240
Speaker 5: So like working with a celebrity using the Steph Curry

646
00:26:41,080 --> 00:26:43,240
Speaker 5: how is that Because a lot of people kind of ruin.

647
00:26:43,119 --> 00:26:46,120
Speaker 3: Relationships because it's a delicate line.

648
00:26:46,119 --> 00:26:48,240
Speaker 5: You're working with a celebrity and you want to use

649
00:26:48,320 --> 00:26:52,600
Speaker 5: that as a form of validation. But then some people

650
00:26:52,720 --> 00:26:55,320
Speaker 5: might ruin a relationship by posting something that they might

651
00:26:55,359 --> 00:26:57,040
Speaker 5: not have wanted you to post, or they might not

652
00:26:57,080 --> 00:26:59,639
Speaker 5: have you might not have had a conversation about is

653
00:26:59,680 --> 00:27:02,600
Speaker 5: it okay hey if I'm filming, or is it okay

654
00:27:02,640 --> 00:27:04,159
Speaker 5: if I take a picture? They like, I got my

655
00:27:04,160 --> 00:27:07,400
Speaker 5: home in the background, So talk about that.

656
00:27:08,040 --> 00:27:11,439
Speaker 2: So you know, for me, man, I never try to

657
00:27:11,480 --> 00:27:15,240
Speaker 2: like push myself on any of my clients ever. You know,

658
00:27:15,480 --> 00:27:18,840
Speaker 2: I rarely ask favors of them anything past just whatever

659
00:27:19,080 --> 00:27:22,320
Speaker 2: our businesses. But I think there's times where, you know,

660
00:27:22,440 --> 00:27:24,800
Speaker 2: like he did a video with me where you know,

661
00:27:24,800 --> 00:27:27,119
Speaker 2: I hooked him up with a sweater, some merch, and

662
00:27:27,160 --> 00:27:28,800
Speaker 2: then I'm like, yo, Steph, you mind doing a little

663
00:27:28,840 --> 00:27:29,280
Speaker 2: shout out.

664
00:27:29,560 --> 00:27:29,920
Speaker 4: Come on.

665
00:27:30,000 --> 00:27:31,800
Speaker 2: It's right there in front of my van klie K

666
00:27:31,960 --> 00:27:34,160
Speaker 2: nin rat van dog right there.

667
00:27:34,320 --> 00:27:34,520
Speaker 4: You know.

668
00:27:34,560 --> 00:27:36,399
Speaker 2: It's just like one of them situations where you know,

669
00:27:36,560 --> 00:27:39,080
Speaker 2: if they rock with you, you know, they tell you

670
00:27:39,119 --> 00:27:40,879
Speaker 2: a bone, they'll do something and they know. I mean,

671
00:27:41,000 --> 00:27:43,439
Speaker 2: Vernon Davis had this conversation a long time ago. He submit,

672
00:27:43,480 --> 00:27:45,640
Speaker 2: I know that you're gonna use my name to say here,

673
00:27:45,640 --> 00:27:47,879
Speaker 2: it's already up on game. But I mean, people are

674
00:27:48,119 --> 00:27:50,719
Speaker 2: people are mesmerized when any of your favorite home your

675
00:27:50,760 --> 00:27:53,359
Speaker 2: favorite sports team is the Niners at his time, like

676
00:27:53,480 --> 00:27:56,399
Speaker 2: Vernon w No, nobody was bigger than Vernon. Are the Warriors, Like,

677
00:27:56,440 --> 00:27:59,280
Speaker 2: nobody's bigger than Steph. So it really does give you

678
00:27:59,680 --> 00:28:01,840
Speaker 2: an nice little boost, a lot of trust. You know,

679
00:28:01,840 --> 00:28:04,119
Speaker 2: a lot of people call me man, Steph trusts you.

680
00:28:04,160 --> 00:28:05,520
Speaker 2: I'll gonna trust you, you know what I mean. It's one

681
00:28:05,520 --> 00:28:07,919
Speaker 2: of those things. So that was definitely cool. But for me,

682
00:28:08,000 --> 00:28:10,560
Speaker 2: I'm always trying to be respectful, you know. It's like

683
00:28:10,600 --> 00:28:12,719
Speaker 2: always about respecting boundaries, you know what I mean. Some

684
00:28:12,720 --> 00:28:15,000
Speaker 2: people they get too caught up with the celebrities and

685
00:28:14,760 --> 00:28:17,199
Speaker 2: they feeling like that's their one chance. I'm always just

686
00:28:17,240 --> 00:28:19,560
Speaker 2: like cool, Like if it's cool, it's cool. But I'm

687
00:28:19,600 --> 00:28:21,280
Speaker 2: not gonna be too invasive, you know. And I think

688
00:28:21,320 --> 00:28:23,480
Speaker 2: that's the key. And sometimes you know that you might

689
00:28:23,480 --> 00:28:25,159
Speaker 2: film something they say, oh that was there, you just

690
00:28:25,240 --> 00:28:27,760
Speaker 2: quick to take it off and you'll apologize, you know,

691
00:28:27,800 --> 00:28:31,080
Speaker 2: it wasn't what we try and intended to do. But yeah, man,

692
00:28:31,119 --> 00:28:34,119
Speaker 2: it's a delicate situation. Usually like a picture, in a

693
00:28:34,200 --> 00:28:36,720
Speaker 2: situation they're not showing their house or showing too much

694
00:28:36,720 --> 00:28:39,120
Speaker 2: of their stuff is usually you know, the most I'll

695
00:28:39,120 --> 00:28:41,120
Speaker 2: ask and if they want to do more, then it's

696
00:28:41,120 --> 00:28:41,560
Speaker 2: all good.

697
00:28:41,920 --> 00:28:45,440
Speaker 1: How does it work when you have clients, specifically celebrity

698
00:28:45,440 --> 00:28:47,280
Speaker 1: clients to have more than one dog?

699
00:28:47,800 --> 00:28:48,800
Speaker 4: Like, how does that work?

700
00:28:48,880 --> 00:28:51,720
Speaker 1: Is it your visit is just for one specific dog

701
00:28:51,840 --> 00:28:53,120
Speaker 1: or is it.

702
00:28:52,680 --> 00:28:53,760
Speaker 4: For the household? Right?

703
00:28:53,800 --> 00:28:56,280
Speaker 1: Because sometimes we got two or three dogs. Some people

704
00:28:56,320 --> 00:28:58,680
Speaker 1: got more than that. How do you handle those situations?

705
00:28:58,960 --> 00:29:01,080
Speaker 2: Well, every dog needs to be trained its own way,

706
00:29:01,160 --> 00:29:02,200
Speaker 2: based on his temperament.

707
00:29:02,240 --> 00:29:03,360
Speaker 4: And then you have to make sure you get the

708
00:29:03,360 --> 00:29:04,480
Speaker 4: whole family involved, right.

709
00:29:04,520 --> 00:29:06,680
Speaker 2: So by having the family involved, you're not going to

710
00:29:06,720 --> 00:29:08,720
Speaker 2: have a dog that's getting over on somebody and then

711
00:29:08,720 --> 00:29:11,880
Speaker 2: one person's being the pack leader, right, So you gotta

712
00:29:11,880 --> 00:29:14,560
Speaker 2: make sure everybody's involved. And then when you have multiple dogs,

713
00:29:14,560 --> 00:29:16,240
Speaker 2: you got to train them separately. That means you got

714
00:29:16,240 --> 00:29:18,080
Speaker 2: to get paid twice, that's all.

715
00:29:18,120 --> 00:29:22,600
Speaker 5: That means. Got a mean Brandon shot? When is the

716
00:29:22,680 --> 00:29:24,360
Speaker 5: Netflix thing coming to play?

717
00:29:24,760 --> 00:29:25,800
Speaker 4: So the Brandon Okay?

718
00:29:25,840 --> 00:29:29,160
Speaker 2: So so what ended up happening? And when I had

719
00:29:29,240 --> 00:29:33,680
Speaker 2: clients down in La I ended up training Rico Love's dog, right,

720
00:29:33,720 --> 00:29:36,800
Speaker 2: and then Rico ended up sending me Andre Berto, who's

721
00:29:36,800 --> 00:29:39,360
Speaker 2: one of my best friends now, you know. So we

722
00:29:39,400 --> 00:29:41,800
Speaker 2: built a real good relationship and I would go down there.

723
00:29:41,800 --> 00:29:44,600
Speaker 2: I sold because Andre Berto's house got broken into, so

724
00:29:44,760 --> 00:29:47,880
Speaker 2: I ended up selling him my personal dog, right, and

725
00:29:47,920 --> 00:29:50,520
Speaker 2: then we became friends. I'd go to LA and I

726
00:29:50,640 --> 00:29:52,600
Speaker 2: serviced the dog and I'd go down there hang out

727
00:29:52,640 --> 00:29:56,440
Speaker 2: with Berto and and then one day, man, I ended

728
00:29:56,520 --> 00:29:59,360
Speaker 2: up there in a shout out Tiff, the pretty artist.

729
00:29:59,440 --> 00:30:01,720
Speaker 2: She was there and she was like, Yo, what you

730
00:30:01,760 --> 00:30:04,320
Speaker 2: do is amazing. You know, I have to introduce you

731
00:30:04,360 --> 00:30:07,200
Speaker 2: to my my fiance. He's a uh you know, he's

732
00:30:07,200 --> 00:30:07,720
Speaker 2: a he's a.

733
00:30:08,160 --> 00:30:10,880
Speaker 4: He works a production. So, you know, we set up

734
00:30:10,880 --> 00:30:11,600
Speaker 4: the appointment.

735
00:30:11,640 --> 00:30:14,400
Speaker 2: I took the demo, Dog took Berto, you know, we

736
00:30:14,480 --> 00:30:16,120
Speaker 2: took the you know, jumped in the race and went

737
00:30:16,120 --> 00:30:17,920
Speaker 2: to the studio and I went to the you know,

738
00:30:18,000 --> 00:30:20,479
Speaker 2: the boardroom and had a meeting. And they liked it, man,

739
00:30:20,520 --> 00:30:23,479
Speaker 2: and they wanted to sign me. Right, so uh that

740
00:30:23,560 --> 00:30:25,360
Speaker 2: kind of turned in. That's how it kind of happened.

741
00:30:25,360 --> 00:30:28,280
Speaker 2: I guess Netflix, you know, are the They just liked

742
00:30:28,280 --> 00:30:31,000
Speaker 2: the fact, like I was good on cameras. I had

743
00:30:31,040 --> 00:30:33,320
Speaker 2: already practiced right with my all this all this content

744
00:30:33,360 --> 00:30:37,200
Speaker 2: I've been making, right, and then and then again, I

745
00:30:37,320 --> 00:30:40,400
Speaker 2: just had the names, the celebrities, you know, people people

746
00:30:40,480 --> 00:30:43,000
Speaker 2: you know, they gravitate towards that. So they they liked that.

747
00:30:43,080 --> 00:30:46,600
Speaker 2: They saw the success that I had, the brand that

748
00:30:46,640 --> 00:30:48,360
Speaker 2: I was establishing, all the stuff it has, So it

749
00:30:48,480 --> 00:30:50,600
Speaker 2: kind of turned into that. I mean I didn't even know,

750
00:30:50,680 --> 00:30:52,600
Speaker 2: like I didn't even like when I signed the production deal,

751
00:30:52,600 --> 00:30:54,560
Speaker 2: I didn't know it was gonna be Netflix peven when

752
00:30:54,560 --> 00:30:56,360
Speaker 2: they said, Yo, You're about to be big, you on Netflix.

753
00:30:56,400 --> 00:30:58,280
Speaker 2: Even when they told me it was Netflix, I'm my word, Okay,

754
00:30:58,440 --> 00:31:00,760
Speaker 2: Like it didn't hit me until like, oh, like Netflix

755
00:31:00,840 --> 00:31:03,400
Speaker 2: is real, like like literally when that show came out,

756
00:31:03,440 --> 00:31:05,680
Speaker 2: like I went to dinner like that second night I

757
00:31:05,720 --> 00:31:08,240
Speaker 2: was there were like, yo, you that guy. So again

758
00:31:08,320 --> 00:31:09,880
Speaker 2: your Netflix Netflix was a big one.

759
00:31:09,960 --> 00:31:10,160
Speaker 4: Yeah.

760
00:31:10,440 --> 00:31:13,760
Speaker 1: Prior to me and you, the only time I heard

761
00:31:14,120 --> 00:31:17,880
Speaker 1: of dog training was the dog Whisperer, right, shout out Caesar. Yeah,

762
00:31:17,880 --> 00:31:21,760
Speaker 1: so Caesar you have you watched him or have you

763
00:31:21,760 --> 00:31:23,640
Speaker 1: guys been in contact with each other? Was he a

764
00:31:23,680 --> 00:31:25,320
Speaker 1: mentor in any way to you? Did he give you

765
00:31:25,320 --> 00:31:27,360
Speaker 1: advice on how to get into this business? Because he

766
00:31:27,520 --> 00:31:29,320
Speaker 1: was I forget what network he was on, But every

767
00:31:29,360 --> 00:31:31,000
Speaker 1: time it was on. I was like, you watch it

768
00:31:31,000 --> 00:31:32,160
Speaker 1: because you're like, how's he doing that?

769
00:31:32,640 --> 00:31:32,800
Speaker 3: Right?

770
00:31:32,960 --> 00:31:35,720
Speaker 1: And now it's like, I feel like you've taken over

771
00:31:35,760 --> 00:31:39,560
Speaker 1: that space completely. How has there been like crossing paths

772
00:31:39,560 --> 00:31:40,120
Speaker 1: at any point?

773
00:31:40,440 --> 00:31:42,840
Speaker 2: Yeah? Man, for me, Man, I'm not one of those

774
00:31:42,920 --> 00:31:45,720
Speaker 2: dudes who like, don't acknowledge it, don't pay homage to

775
00:31:45,760 --> 00:31:47,600
Speaker 2: the people who kind of like lay the groundwork, even

776
00:31:47,640 --> 00:31:50,040
Speaker 2: if we don't see exactly eye the eye and our

777
00:31:50,080 --> 00:31:53,000
Speaker 2: methodology shot out. Caesar Man, he made it. He made

778
00:31:53,040 --> 00:31:55,480
Speaker 2: people aware that this was a real thing. So yeah,

779
00:31:55,520 --> 00:31:58,280
Speaker 2: I'm cool with Caesar. We always back and forth. You know,

780
00:31:58,360 --> 00:32:01,360
Speaker 2: I might pull up to his ranch. We chit chat

781
00:32:01,400 --> 00:32:03,800
Speaker 2: a little bit on Instagram. You know, it's all respect,

782
00:32:04,480 --> 00:32:07,880
Speaker 2: you know. But yeah, I mean Caesar's a you know,

783
00:32:07,920 --> 00:32:09,880
Speaker 2: a dog man, fellow dog man. That's the thing about

784
00:32:09,920 --> 00:32:11,840
Speaker 2: like I grew up a dog man, Like I always

785
00:32:11,880 --> 00:32:14,480
Speaker 2: had dogs growing up as a kid. And when you're

786
00:32:14,520 --> 00:32:16,480
Speaker 2: like a real dog man, like you really know dogs,

787
00:32:16,480 --> 00:32:18,480
Speaker 2: not like something you read in a book and then

788
00:32:18,480 --> 00:32:20,840
Speaker 2: eventually do when you're like twenty five, I mean, when

789
00:32:20,880 --> 00:32:22,920
Speaker 2: you really raise around dogs, you really know dogs. So

790
00:32:22,960 --> 00:32:25,000
Speaker 2: it's like for all the guys who are like that,

791
00:32:25,320 --> 00:32:26,600
Speaker 2: it's like a mutual respect.

792
00:32:26,640 --> 00:32:28,920
Speaker 4: You already know, like if you know, you know, you know.

793
00:32:29,080 --> 00:32:31,960
Speaker 5: So so look back to this Netflix situation. So can

794
00:32:32,000 --> 00:32:34,080
Speaker 5: you just break this down, like how does this actually work?

795
00:32:34,160 --> 00:32:34,320
Speaker 3: Right?

796
00:32:35,040 --> 00:32:38,760
Speaker 5: You come because they doing the show around you, right, So, okay,

797
00:32:38,840 --> 00:32:41,720
Speaker 5: you signed a production deal and then they put together

798
00:32:42,320 --> 00:32:43,960
Speaker 5: the whole idea of like Okay.

799
00:32:43,720 --> 00:32:45,320
Speaker 3: This is what we're gonna do. We're gonna film you here,

800
00:32:45,360 --> 00:32:48,440
Speaker 3: We're gonna film you here, Like how does that actually work?

801
00:32:48,600 --> 00:32:51,840
Speaker 5: And then, like you said, from when it goes to Netflix,

802
00:32:51,840 --> 00:32:54,200
Speaker 5: because there's millions of pieces of content on Netflix, right,

803
00:32:54,680 --> 00:32:56,840
Speaker 5: how like do they market it for you? Are you

804
00:32:56,920 --> 00:33:00,800
Speaker 5: responsible for the promotion? Like how does that whole process work?

805
00:33:01,360 --> 00:33:04,320
Speaker 2: So Netflix went hard for me, man, I can't even lie,

806
00:33:04,560 --> 00:33:08,000
Speaker 2: like you know they put me so basically, we had

807
00:33:08,000 --> 00:33:11,040
Speaker 2: a concept. You shoot a sizzle real, right, so you

808
00:33:11,080 --> 00:33:14,520
Speaker 2: show like a proof of concept and then and then

809
00:33:14,520 --> 00:33:17,720
Speaker 2: the production company shops that around and then.

810
00:33:17,720 --> 00:33:20,840
Speaker 5: So you met with the production company first first yeah okay,

811
00:33:20,880 --> 00:33:22,720
Speaker 5: and then and then they said, look, we just got

812
00:33:22,720 --> 00:33:26,360
Speaker 5: this idea and then they just pitched it to Netflix exactly.

813
00:33:26,360 --> 00:33:29,360
Speaker 3: Netflix agreed to pick it up exactly exactly.

814
00:33:29,440 --> 00:33:33,719
Speaker 2: So it was crazy because Michael B had already hit

815
00:33:33,760 --> 00:33:36,120
Speaker 2: me and we were talking and just talking like, oh man,

816
00:33:36,160 --> 00:33:38,200
Speaker 2: we might do something. Man, you know right before like

817
00:33:38,200 --> 00:33:40,160
Speaker 2: you know, before he had the big Amazon deal and

818
00:33:40,440 --> 00:33:42,680
Speaker 2: Michael B was we were talking about it, but we

819
00:33:42,720 --> 00:33:45,239
Speaker 2: didn't never like make it formal. So when you sign up,

820
00:33:45,280 --> 00:33:47,280
Speaker 2: I was already in this deal. Then six months into

821
00:33:47,320 --> 00:33:50,120
Speaker 2: my deal, into my production contract, Mike hit me like, yo,

822
00:33:50,120 --> 00:33:50,560
Speaker 2: you're ready.

823
00:33:50,600 --> 00:33:52,920
Speaker 4: I'm like you mean about that?

824
00:33:53,360 --> 00:33:56,160
Speaker 2: Yeah, I'm locked in. But it ended up working out

825
00:33:56,160 --> 00:33:58,800
Speaker 2: man shout out the brother. But he we ended up

826
00:33:58,960 --> 00:34:02,280
Speaker 2: uh you know, like Netflix picked it up. They liked it,

827
00:34:02,320 --> 00:34:04,240
Speaker 2: and then from there it was like this is gonna

828
00:34:04,240 --> 00:34:05,800
Speaker 2: be you know, just they're gonna They brought in a

829
00:34:05,920 --> 00:34:10,040
Speaker 2: director and the director was dope at least duran because

830
00:34:10,080 --> 00:34:11,400
Speaker 2: she was like, I don't want to make it some

831
00:34:11,440 --> 00:34:13,879
Speaker 2: corny reality shit. She want to make it a docuseries.

832
00:34:13,920 --> 00:34:16,480
Speaker 2: I'm following you. I really wanted to like show it

833
00:34:16,520 --> 00:34:18,480
Speaker 2: not not some you know where they do all of

834
00:34:18,520 --> 00:34:21,520
Speaker 2: the dramatic interviews and you know it's like they just

835
00:34:21,520 --> 00:34:23,319
Speaker 2: she just wanted to catch it just like like me

836
00:34:23,440 --> 00:34:25,640
Speaker 2: doing my thing. And that's why I loved about it

837
00:34:25,680 --> 00:34:28,360
Speaker 2: because I was able to keep it authentic, super organic.

838
00:34:28,400 --> 00:34:30,360
Speaker 2: They didn't try to push anything on me crazy.

839
00:34:30,520 --> 00:34:31,560
Speaker 4: They just said do what you do.

840
00:34:31,640 --> 00:34:35,360
Speaker 2: And then what we did is we actually casted people

841
00:34:35,520 --> 00:34:37,799
Speaker 2: just like locally and then we kind of like cast

842
00:34:37,840 --> 00:34:39,680
Speaker 2: it out a little bit more. But we were able

843
00:34:39,719 --> 00:34:42,440
Speaker 2: to get a lot of people with problem dog problems.

844
00:34:42,920 --> 00:34:46,480
Speaker 2: Are probably seventy five percent of dog households have dog

845
00:34:46,520 --> 00:34:48,360
Speaker 2: problems and they just living with them. So it's not

846
00:34:48,480 --> 00:34:50,880
Speaker 2: hard to find people who got problems, you know. And

847
00:34:50,920 --> 00:34:53,000
Speaker 2: then a lot of people, you know, can't afford little

848
00:34:53,080 --> 00:34:56,160
Speaker 2: quality training. So a lot of people that we brought

849
00:34:56,200 --> 00:34:57,960
Speaker 2: onto the cast were really grateful and we were able

850
00:34:58,000 --> 00:35:01,080
Speaker 2: to make a bigger impact and together some good episodes.

851
00:35:01,200 --> 00:35:03,160
Speaker 1: So you're the guy with the skill, right, you got

852
00:35:03,160 --> 00:35:05,840
Speaker 1: the talent to do it, you have the clients to

853
00:35:05,840 --> 00:35:08,520
Speaker 1: do it. Are you also the person that's doing all

854
00:35:08,560 --> 00:35:10,799
Speaker 1: the business as well, because a lot of times when

855
00:35:10,840 --> 00:35:13,840
Speaker 1: we go into entrepreneurship, we really don't know business. We

856
00:35:13,960 --> 00:35:15,680
Speaker 1: kind of get forcing it. Yeah we're making money, but

857
00:35:15,719 --> 00:35:18,600
Speaker 1: we don't understand business. We don't understand you know, profit

858
00:35:18,680 --> 00:35:21,560
Speaker 1: margins and you know p and ls. It's not something

859
00:35:21,600 --> 00:35:24,000
Speaker 1: that we're thinking, is that something that you had to

860
00:35:24,080 --> 00:35:26,040
Speaker 1: learn or did you have partners along with you to

861
00:35:26,080 --> 00:35:27,960
Speaker 1: help guide you in that in that space and what

862
00:35:28,080 --> 00:35:30,000
Speaker 1: it mistakes me to.

863
00:35:29,920 --> 00:35:32,200
Speaker 2: Be honest, Man, I'm a you know, one hundred percent

864
00:35:32,280 --> 00:35:34,680
Speaker 2: owner operator of Cali Canin and I just was, I

865
00:35:34,760 --> 00:35:36,879
Speaker 2: just was. I was treating it like girl was trapping bro.

866
00:35:36,960 --> 00:35:38,680
Speaker 2: I just I was just stuff for that money in

867
00:35:38,719 --> 00:35:40,440
Speaker 2: the safe as long as of money was stacking in

868
00:35:40,480 --> 00:35:42,520
Speaker 2: the safe. If we didn't stack in the safe, then

869
00:35:42,520 --> 00:35:44,439
Speaker 2: I'm put into the demount in safety deposit box.

870
00:35:44,480 --> 00:35:45,520
Speaker 4: It isn't stacking the safe.

871
00:35:45,320 --> 00:35:47,400
Speaker 2: Deposit box no more so then I'm like having to

872
00:35:47,400 --> 00:35:49,480
Speaker 2: buy multiple So for me, it wasn't. It was just

873
00:35:49,520 --> 00:35:53,359
Speaker 2: about hustle and stacked hustle and stacked hustle and stack.

874
00:35:53,400 --> 00:35:56,640
Speaker 2: And then I invested in like agility equipment and things

875
00:35:56,719 --> 00:35:58,399
Speaker 2: that would like help the brand out.

876
00:35:58,520 --> 00:36:00,279
Speaker 4: I really at the time, I really was are really

877
00:36:00,360 --> 00:36:01,000
Speaker 4: running ads.

878
00:36:01,480 --> 00:36:03,960
Speaker 2: Eventually I started learning about you know a lot more

879
00:36:04,040 --> 00:36:07,440
Speaker 2: like building landing pages, you know, and and you know

880
00:36:07,520 --> 00:36:11,440
Speaker 2: how to you know better conversions, and you know, just

881
00:36:11,520 --> 00:36:13,759
Speaker 2: all of the sales funnels process. I mean that was

882
00:36:14,440 --> 00:36:17,160
Speaker 2: really like learning sales funnels. Like the last four years

883
00:36:17,280 --> 00:36:20,680
Speaker 2: of my of my year of my career, and it's

884
00:36:20,719 --> 00:36:23,120
Speaker 2: been pretty much that's been the thing that's been allowing

885
00:36:23,120 --> 00:36:24,880
Speaker 2: me to scale because now I know how to like

886
00:36:25,320 --> 00:36:29,040
Speaker 2: acquire customers, spend money on ads, get row ass, you know,

887
00:36:29,120 --> 00:36:32,080
Speaker 2: build products, virtally integrate. So a lot of this was

888
00:36:32,160 --> 00:36:34,479
Speaker 2: just man just school of the hard knocks Brough. I mean,

889
00:36:34,719 --> 00:36:38,000
Speaker 2: my mom she sold skincare products in Oakland since eighty five,

890
00:36:38,080 --> 00:36:39,399
Speaker 2: you know what I mean. We started out the back

891
00:36:39,400 --> 00:36:42,279
Speaker 2: of the trump you know, and she built her reputation

892
00:36:42,560 --> 00:36:45,759
Speaker 2: in Oakland, you know, selling skincare products. So she would

893
00:36:45,880 --> 00:36:47,840
Speaker 2: just throw me out there and go say, hey, go

894
00:36:47,920 --> 00:36:50,520
Speaker 2: make this transaction, Go go help this client, Go talk

895
00:36:50,520 --> 00:36:53,399
Speaker 2: to this person. So that was definitely something that gave

896
00:36:53,440 --> 00:36:55,040
Speaker 2: me like a boost of being able to like be

897
00:36:55,080 --> 00:36:56,120
Speaker 2: confident talking.

898
00:36:55,840 --> 00:36:56,879
Speaker 4: To people and things like that.

899
00:36:57,880 --> 00:37:00,640
Speaker 2: But yeah, bro, it's just kind of like learning as

900
00:37:00,680 --> 00:37:02,880
Speaker 2: you go, and especially in like today's age, like a

901
00:37:02,880 --> 00:37:05,120
Speaker 2: lot of these sales funnels on this internet marketing, it's

902
00:37:05,160 --> 00:37:08,320
Speaker 2: still new and it's constantly evolving. So there's not anybody

903
00:37:08,440 --> 00:37:10,560
Speaker 2: like most of the guys I hire, I might end

904
00:37:10,640 --> 00:37:13,440
Speaker 2: up knowing more than them just because they don't have

905
00:37:13,480 --> 00:37:15,319
Speaker 2: a business that they run. They haven't run into this

906
00:37:15,640 --> 00:37:17,920
Speaker 2: to these situations that they got to get themselves out of.

907
00:37:18,000 --> 00:37:20,040
Speaker 4: So you kind of learn as you go, bro. And

908
00:37:20,080 --> 00:37:21,000
Speaker 4: that's been like, it's.

909
00:37:20,800 --> 00:37:24,120
Speaker 2: Been like the balance of becoming you know, it was

910
00:37:24,160 --> 00:37:26,680
Speaker 2: always me being a businessman as well as me being

911
00:37:26,719 --> 00:37:28,799
Speaker 2: the talent. You know, you had to develop yourself as

912
00:37:28,800 --> 00:37:29,480
Speaker 2: a businessman.

913
00:37:30,040 --> 00:37:33,800
Speaker 1: Yeah, I'm thinking now, like you have a digital product

914
00:37:34,160 --> 00:37:36,440
Speaker 1: for something that you physically have to do, So like

915
00:37:36,640 --> 00:37:39,000
Speaker 1: when you're doing it on Zoom, how does that work?

916
00:37:39,560 --> 00:37:41,680
Speaker 1: Do you like just give commands to the owners of

917
00:37:41,920 --> 00:37:43,400
Speaker 1: like how does this? How does this work from a

918
00:37:43,440 --> 00:37:44,120
Speaker 1: digital standpoint?

919
00:37:44,160 --> 00:37:45,719
Speaker 4: So so tell me this.

920
00:37:45,840 --> 00:37:48,200
Speaker 2: What's the difference between me sitting in a chair and

921
00:37:48,239 --> 00:37:50,520
Speaker 2: instructing you? Are me sitting in a chair from a

922
00:37:50,560 --> 00:37:54,080
Speaker 2: computer instructing you? What's the difference you physically being there?

923
00:37:54,480 --> 00:37:57,000
Speaker 2: But other than that, Yeah, right, I'm there, You're there,

924
00:37:57,239 --> 00:38:00,560
Speaker 2: My eyes are there, Yeah, my comments are there. So

925
00:38:00,920 --> 00:38:04,960
Speaker 2: it the whole digital play was all about scaling, you know,

926
00:38:05,080 --> 00:38:07,080
Speaker 2: be able to help people out, especially when I had

927
00:38:07,280 --> 00:38:08,960
Speaker 2: you know, the Netflix came out. Now, I'm not a

928
00:38:10,320 --> 00:38:14,720
Speaker 2: local trainer, I'm an international trainer. So first things first,

929
00:38:14,880 --> 00:38:17,520
Speaker 2: when the show came out, I had to put together

930
00:38:17,560 --> 00:38:19,680
Speaker 2: a course. You see what I mean. I gotta get

931
00:38:19,680 --> 00:38:21,359
Speaker 2: it so I have something to sell all these people

932
00:38:21,400 --> 00:38:24,000
Speaker 2: who are far away. So that was pretty much the

933
00:38:24,280 --> 00:38:27,680
Speaker 2: thing with the digital and I think digital training is

934
00:38:27,719 --> 00:38:30,560
Speaker 2: really no different because you could literally train your dog

935
00:38:30,600 --> 00:38:32,960
Speaker 2: from your own living room and you introduce the distraction

936
00:38:33,080 --> 00:38:35,320
Speaker 2: slow and then the distractions get bigger. Eventually, go outside,

937
00:38:35,360 --> 00:38:37,960
Speaker 2: you introduce the distraction. But this is the same stuff

938
00:38:37,960 --> 00:38:40,440
Speaker 2: I teach people to do when they're in person, So

939
00:38:40,480 --> 00:38:43,480
Speaker 2: it's really not a big difference. You know, you're able

940
00:38:43,520 --> 00:38:45,800
Speaker 2: to replicate yourself exactly exactly.

941
00:38:45,880 --> 00:38:48,280
Speaker 3: So you said something on fame doesn't pay funnels?

942
00:38:48,320 --> 00:38:48,360
Speaker 1: Do?

943
00:38:48,960 --> 00:38:52,160
Speaker 5: You talked about the funnels, but elaborate on the funnels

944
00:38:52,160 --> 00:38:54,640
Speaker 5: and you know the systems that you put in place.

945
00:38:55,200 --> 00:38:57,000
Speaker 2: Well, you know a lot of people get the opportunity

946
00:38:57,040 --> 00:38:59,799
Speaker 2: to be on TV right, and they might do appearances,

947
00:39:00,120 --> 00:39:02,520
Speaker 2: might get to you know why they're popular, you know.

948
00:39:03,000 --> 00:39:05,239
Speaker 2: But what I did was I took all of that

949
00:39:05,360 --> 00:39:09,040
Speaker 2: traffic right and I said, Okay, how do we make

950
00:39:09,840 --> 00:39:12,040
Speaker 2: customers out of these people? Again? I had the different

951
00:39:12,120 --> 00:39:14,160
Speaker 2: different stages that people can buy it. You know, you

952
00:39:14,280 --> 00:39:17,160
Speaker 2: got these mini courses you have, you know, the whole

953
00:39:17,200 --> 00:39:19,440
Speaker 2: the whole, you know, the full course. You have the

954
00:39:19,480 --> 00:39:22,120
Speaker 2: course with all of the we call it in the

955
00:39:22,200 --> 00:39:24,200
Speaker 2: babies and zoom zooms and wham wam zoom zooms and

956
00:39:24,200 --> 00:39:26,279
Speaker 2: wham whams, all the details and all the things that

957
00:39:26,360 --> 00:39:30,000
Speaker 2: you know, we have the extra you know, coaching or

958
00:39:30,080 --> 00:39:33,000
Speaker 2: the extra you know, a full year of being able

959
00:39:33,040 --> 00:39:35,520
Speaker 2: to come in to person. So it really is about

960
00:39:35,520 --> 00:39:38,680
Speaker 2: taking your customer through a journey figuring out Like I mean, first,

961
00:39:38,920 --> 00:39:42,440
Speaker 2: most of my clients, they have a decent amount of money,

962
00:39:42,680 --> 00:39:45,600
Speaker 2: right because they have to have disposable income to fix

963
00:39:45,640 --> 00:39:49,040
Speaker 2: a dog. So you know, my my process I had

964
00:39:49,040 --> 00:39:51,239
Speaker 2: to learn like it's all about the evaluation. I get

965
00:39:51,280 --> 00:39:54,120
Speaker 2: them in on evaluation, I talk about their problems, I

966
00:39:54,200 --> 00:39:57,320
Speaker 2: qualify them, they qualify me, and it's all about the upsell.

967
00:39:57,640 --> 00:40:01,120
Speaker 4: So for me, it's it's just about taking them.

968
00:40:00,960 --> 00:40:04,120
Speaker 2: Through to get that that that lifetime value up you know,

969
00:40:04,160 --> 00:40:06,120
Speaker 2: the how much they're going to spend with you over

970
00:40:06,160 --> 00:40:08,520
Speaker 2: a lifetime you know. And really, like I said, when

971
00:40:08,560 --> 00:40:10,680
Speaker 2: you when you sell them, you got to make sure

972
00:40:10,680 --> 00:40:12,840
Speaker 2: that you're getting more than what it talked took to

973
00:40:13,320 --> 00:40:14,520
Speaker 2: get them to buy them.

974
00:40:14,600 --> 00:40:14,759
Speaker 4: Right.

975
00:40:14,840 --> 00:40:18,080
Speaker 2: So like in today's world, when I'm running ads. For example,

976
00:40:18,360 --> 00:40:21,920
Speaker 2: my customer acquisition might be three hundred dollars. I might

977
00:40:21,960 --> 00:40:24,080
Speaker 2: spend three hundred dollars to get that client that's going

978
00:40:24,160 --> 00:40:26,359
Speaker 2: to spend two thousand, right, But I had to learn

979
00:40:26,440 --> 00:40:28,760
Speaker 2: that before, you know, you just be passing out flyers

980
00:40:28,800 --> 00:40:31,360
Speaker 2: hoping you get customers. Well, now you're in this digital

981
00:40:31,400 --> 00:40:34,280
Speaker 2: age where we're making content, and you got the organic

982
00:40:34,320 --> 00:40:36,200
Speaker 2: you got to pay content and your whole goal is

983
00:40:36,280 --> 00:40:39,719
Speaker 2: to get people to get in front of the right people, right,

984
00:40:39,800 --> 00:40:41,799
Speaker 2: and Instagram and Facebook they want to get you in

985
00:40:41,800 --> 00:40:44,279
Speaker 2: front of the right people so they can you could

986
00:40:44,280 --> 00:40:46,560
Speaker 2: continue to pay them. So really it was just all

987
00:40:46,600 --> 00:40:49,239
Speaker 2: about starting to learn all this digital stuff man, and

988
00:40:50,800 --> 00:40:55,560
Speaker 2: you know, really really really becoming an understanding of what

989
00:40:55,680 --> 00:40:57,960
Speaker 2: to do with that, with that traffic, you know, and

990
00:40:58,040 --> 00:40:59,680
Speaker 2: being able to turn them into leads. And not all

991
00:40:59,760 --> 00:41:01,920
Speaker 2: these not everybody who's following on Instagram is going to

992
00:41:01,960 --> 00:41:04,600
Speaker 2: be a customer. But if you go through one hundred

993
00:41:04,640 --> 00:41:07,040
Speaker 2: of them or two hundred of them, you might get one.

994
00:41:07,120 --> 00:41:09,960
Speaker 4: So it's like digging through the weeds, you know. Yeah,

995
00:41:09,960 --> 00:41:13,360
Speaker 4: what does scaling look like? You talked about scaling obviously

996
00:41:13,400 --> 00:41:15,760
Speaker 4: replicating yourself. You said, this is a digital product.

997
00:41:16,320 --> 00:41:19,640
Speaker 1: Is there more products that are coming or that are

998
00:41:19,680 --> 00:41:22,080
Speaker 1: on board now in terms of maybe some of the

999
00:41:22,080 --> 00:41:25,200
Speaker 1: equipment that you're using, is it some of the food

1000
00:41:25,239 --> 00:41:27,759
Speaker 1: that they may be using to train dogs? Like, how

1001
00:41:27,760 --> 00:41:30,359
Speaker 1: do you scale going from where you were in two

1002
00:41:30,400 --> 00:41:32,120
Speaker 1: thousand and nine to present day?

1003
00:41:32,200 --> 00:41:35,200
Speaker 2: So you know, I've already made it to where I've had,

1004
00:41:35,239 --> 00:41:37,000
Speaker 2: you know, a lot of trainers. You know, I've had

1005
00:41:37,000 --> 00:41:40,440
Speaker 2: big facilities, keeping forty dogs in a facility at one time.

1006
00:41:40,640 --> 00:41:43,319
Speaker 2: But again, you're maxed out at forty dogs, right, and

1007
00:41:43,360 --> 00:41:45,400
Speaker 2: then for most people that say, oh, forty dogs at

1008
00:41:45,400 --> 00:41:47,960
Speaker 2: five K, that's some good cheese, you know, but you

1009
00:41:48,040 --> 00:41:49,520
Speaker 2: got a lot of problems. You got a lot of

1010
00:41:49,560 --> 00:41:51,640
Speaker 2: liability that comes with that, and then you're just capped

1011
00:41:51,680 --> 00:41:54,440
Speaker 2: out right. And then you know, when you have people's

1012
00:41:54,440 --> 00:41:56,720
Speaker 2: dogs overnight, Yes, it's like having people's children.

1013
00:41:56,840 --> 00:41:59,080
Speaker 4: So just the stress of that was like, all right,

1014
00:41:59,160 --> 00:41:59,960
Speaker 4: let me figure out how to do.

1015
00:42:00,000 --> 00:42:01,799
Speaker 2: So then I switched it up and I started going

1016
00:42:01,840 --> 00:42:05,320
Speaker 2: to in person but doing semi private, so multiple people

1017
00:42:05,360 --> 00:42:07,960
Speaker 2: coming in, so basically pure group class training, but just

1018
00:42:08,000 --> 00:42:08,640
Speaker 2: smaller groups.

1019
00:42:08,680 --> 00:42:12,200
Speaker 4: All right, So I when people when you're training the dog,

1020
00:42:12,280 --> 00:42:13,839
Speaker 4: they come to you, so they come.

1021
00:42:14,160 --> 00:42:17,160
Speaker 2: Yeah, so they either come to us or we have

1022
00:42:17,200 --> 00:42:19,600
Speaker 2: a VIP where we go to them, or we would

1023
00:42:19,600 --> 00:42:21,920
Speaker 2: take their dogs and have them dropping off and come

1024
00:42:21,960 --> 00:42:24,319
Speaker 2: to us. But I wanted to get rid of that.

1025
00:42:24,440 --> 00:42:26,600
Speaker 2: So as of this year, we're getting rid of the

1026
00:42:26,600 --> 00:42:28,880
Speaker 2: board and training, and what I'm doing is now pushing

1027
00:42:28,880 --> 00:42:32,000
Speaker 2: more digital. So the digital programs are the ones the

1028
00:42:32,080 --> 00:42:34,880
Speaker 2: courses and with the support not just a course, but

1029
00:42:35,040 --> 00:42:37,360
Speaker 2: like actual coaching where they you know, you're getting checked on,

1030
00:42:37,440 --> 00:42:40,200
Speaker 2: you making sure you're doing your drills. And that allows

1031
00:42:40,200 --> 00:42:43,279
Speaker 2: me to just not only work on California or where

1032
00:42:43,320 --> 00:42:44,560
Speaker 2: I'm in Miami.

1033
00:42:44,400 --> 00:42:45,960
Speaker 4: But you know international.

1034
00:42:46,080 --> 00:42:48,720
Speaker 2: And then we also have you know, products, so we'll

1035
00:42:48,760 --> 00:42:50,960
Speaker 2: sell them a training kit or we'll get We'll just

1036
00:42:51,200 --> 00:42:53,920
Speaker 2: launched Turbo Treats, which is my new dog treats line,

1037
00:42:54,840 --> 00:42:57,240
Speaker 2: and it's you know, a single ingredient, super high quality,

1038
00:42:57,920 --> 00:43:01,200
Speaker 2: human grade thing that a lot of my clients, the

1039
00:43:01,280 --> 00:43:03,600
Speaker 2: kind of clients I have, would like, and you know,

1040
00:43:04,360 --> 00:43:06,399
Speaker 2: just basically giving them a nice little package and then

1041
00:43:06,440 --> 00:43:10,200
Speaker 2: being able to give them all their online instruction plus

1042
00:43:10,239 --> 00:43:11,840
Speaker 2: all their tools.

1043
00:43:11,600 --> 00:43:14,080
Speaker 4: And you know, get them going.

1044
00:43:14,160 --> 00:43:16,439
Speaker 2: And I figure, you know, I can only hold forty dogs,

1045
00:43:16,480 --> 00:43:19,640
Speaker 2: whereas I can do four hundred digital clients.

1046
00:43:20,080 --> 00:43:22,000
Speaker 5: So I was talking about the multiple strings of income.

1047
00:43:22,080 --> 00:43:24,440
Speaker 5: You talked about the products a little bit, but explain

1048
00:43:24,520 --> 00:43:27,000
Speaker 5: your whole tree when it comes to like the different products,

1049
00:43:27,000 --> 00:43:28,480
Speaker 5: offerings and multiple strings of income.

1050
00:43:28,800 --> 00:43:32,319
Speaker 2: So people come in, the first one would be the evaluation.

1051
00:43:32,520 --> 00:43:35,480
Speaker 2: From the evaluation, they assend to a training package, so

1052
00:43:35,520 --> 00:43:39,160
Speaker 2: that might be maybe one thousand dollars or a fifteen

1053
00:43:39,200 --> 00:43:42,560
Speaker 2: hundred dollars service package, or maybe five thousand dollars six

1054
00:43:42,640 --> 00:43:46,839
Speaker 2: thousand dollars training board and train And then if they

1055
00:43:47,080 --> 00:43:49,040
Speaker 2: want to continue on, then they could keep coming for

1056
00:43:49,120 --> 00:43:51,359
Speaker 2: like a monthly recurring class. They want to stay part

1057
00:43:51,400 --> 00:43:54,720
Speaker 2: of the community. The next level would be to say, okay,

1058
00:43:54,719 --> 00:43:56,600
Speaker 2: well I actually really like this. I want to become

1059
00:43:56,640 --> 00:44:00,239
Speaker 2: a dog trainer, right, So I coach dog trainers who

1060
00:44:00,280 --> 00:44:03,479
Speaker 2: want to learn how to be monetized and make better

1061
00:44:03,520 --> 00:44:05,440
Speaker 2: use of their time, so they can come into a

1062
00:44:05,480 --> 00:44:06,440
Speaker 2: mentorship program.

1063
00:44:06,480 --> 00:44:07,759
Speaker 4: And then I have a mentorship pro.

1064
00:44:07,760 --> 00:44:10,000
Speaker 2: That's a five thousand dollars offer that then it sends

1065
00:44:10,040 --> 00:44:11,920
Speaker 2: up to a twenty thousand dollars where it'smight more one

1066
00:44:11,960 --> 00:44:12,719
Speaker 2: on one with me.

1067
00:44:12,760 --> 00:44:14,160
Speaker 4: Really hands on holding their hand.

1068
00:44:14,800 --> 00:44:17,360
Speaker 2: Right and then right now, we're really preparing for something

1069
00:44:17,400 --> 00:44:19,160
Speaker 2: that's going to be Like I can license them to

1070
00:44:19,200 --> 00:44:22,760
Speaker 2: be a Calie Canine facilitator, then I can run ads

1071
00:44:23,440 --> 00:44:25,920
Speaker 2: to that city, and then we can partner up and

1072
00:44:25,960 --> 00:44:28,360
Speaker 2: make money together. Right, And none of this requires like

1073
00:44:28,360 --> 00:44:30,959
Speaker 2: a facility necessarily, Like the way I got a structure now,

1074
00:44:31,320 --> 00:44:34,319
Speaker 2: it's very profit heavy because you don't need to have

1075
00:44:34,520 --> 00:44:37,400
Speaker 2: a big, old facility. You just need to run the

1076
00:44:37,400 --> 00:44:39,120
Speaker 2: structure exactly how I run it. And if we can

1077
00:44:39,400 --> 00:44:42,600
Speaker 2: buy the customers and take them to that city, then

1078
00:44:42,600 --> 00:44:43,719
Speaker 2: that's Calie Canine.

1079
00:44:43,400 --> 00:44:44,960
Speaker 4: Wherever we are worldwide.

1080
00:44:45,360 --> 00:44:47,560
Speaker 1: When you look at it, it sounds like you've done

1081
00:44:47,600 --> 00:44:51,319
Speaker 1: a lot of analytics on it. LA obviously a lot

1082
00:44:51,320 --> 00:44:54,160
Speaker 1: of dogs. LA Miami for sure a lot of dogs.

1083
00:44:54,520 --> 00:44:56,920
Speaker 1: But New York a lot of dogs. Have you ever

1084
00:44:56,960 --> 00:45:00,200
Speaker 1: thought about coming north or on the Northeast, because I

1085
00:45:00,200 --> 00:45:02,880
Speaker 1: feel like everybody, if you know somebody that has at

1086
00:45:02,960 --> 00:45:04,440
Speaker 1: least a dog one hundred percent.

1087
00:45:04,800 --> 00:45:08,640
Speaker 4: So I'm actually born in New York, right, And my.

1088
00:45:08,640 --> 00:45:12,120
Speaker 2: Father lives in the Bronx and my brother, Twale, he

1089
00:45:12,200 --> 00:45:13,879
Speaker 2: was living in LA at the time. Well he was

1090
00:45:14,040 --> 00:45:18,360
Speaker 2: working as a waiter, you know, doing waiting tables, and

1091
00:45:18,360 --> 00:45:20,360
Speaker 2: he wanted to get into music, and then I said, nah, bro, like,

1092
00:45:20,680 --> 00:45:22,080
Speaker 2: let me let me show you this new dog thing

1093
00:45:22,120 --> 00:45:24,759
Speaker 2: were doing. So he comes up to the bay. He

1094
00:45:24,880 --> 00:45:28,839
Speaker 2: was my first mentee, right, so we're rocking. Uh, he's

1095
00:45:28,840 --> 00:45:31,200
Speaker 2: working with me to that was another she's training sessions

1096
00:45:31,200 --> 00:45:32,759
Speaker 2: and I'm putting my brother on, you know, I'm keeping

1097
00:45:32,760 --> 00:45:35,280
Speaker 2: it in the family. And then our older brother, Quasi,

1098
00:45:35,560 --> 00:45:38,960
Speaker 2: ends up getting a motorcycle accident on a Jersey turnpike

1099
00:45:39,000 --> 00:45:42,080
Speaker 2: and almost kills itself. Right, So then at that time

1100
00:45:42,400 --> 00:45:44,759
Speaker 2: it was almost best for Twale to come back out

1101
00:45:44,800 --> 00:45:46,319
Speaker 2: here to help him. And I was like, bro, like,

1102
00:45:46,920 --> 00:45:48,160
Speaker 2: let's set your brand up in New York.

1103
00:45:48,200 --> 00:45:48,879
Speaker 4: So we are.

1104
00:45:48,960 --> 00:45:51,600
Speaker 2: He has metro dog training here in Brooklyn and Willisburg,

1105
00:45:52,600 --> 00:45:55,520
Speaker 2: and then I also have nyk knin training up in Middletown.

1106
00:45:55,960 --> 00:45:57,880
Speaker 2: So I have some of my mentees who are actually

1107
00:45:57,880 --> 00:46:00,480
Speaker 2: out here. So it just allows me to expel like that,

1108
00:46:00,520 --> 00:46:03,160
Speaker 2: but not having to be like so hands on with them.

1109
00:46:03,160 --> 00:46:04,719
Speaker 4: Like I got to deal with bosses who can.

1110
00:46:04,600 --> 00:46:08,680
Speaker 2: Handle their own business, franchise, well franchise not even for them.

1111
00:46:09,040 --> 00:46:11,759
Speaker 2: I just meant mentored them so they could set up

1112
00:46:11,800 --> 00:46:14,200
Speaker 2: their program. But like the next level would be for

1113
00:46:14,239 --> 00:46:17,120
Speaker 2: them to be a licensed Cali canine facility, you know,

1114
00:46:17,200 --> 00:46:18,520
Speaker 2: so that that's how we could take it to the

1115
00:46:18,520 --> 00:46:19,040
Speaker 2: next level.

1116
00:46:19,680 --> 00:46:21,600
Speaker 3: What about real estate? How'd you get into real estate?

1117
00:46:22,239 --> 00:46:24,640
Speaker 2: Oh? When you know, it was funny man, because one

1118
00:46:24,640 --> 00:46:27,879
Speaker 2: of my partners, he was I had opened up another

1119
00:46:27,880 --> 00:46:30,200
Speaker 2: facility in the bay and he was helping me clean

1120
00:46:30,239 --> 00:46:31,480
Speaker 2: up my house when I was getting rid of it,

1121
00:46:31,520 --> 00:46:32,880
Speaker 2: and he ran into a bank statement. I had like

1122
00:46:32,880 --> 00:46:35,480
Speaker 2: five hundred bands in the account. He was like, he

1123
00:46:35,560 --> 00:46:37,360
Speaker 2: was a real estate he's a real estate guy, and

1124
00:46:37,400 --> 00:46:40,000
Speaker 2: he's like, bro, you got to buy some property, you know,

1125
00:46:40,120 --> 00:46:41,680
Speaker 2: like you got to do something with this cash. And

1126
00:46:41,719 --> 00:46:43,279
Speaker 2: at the time, I'm just like, you know, I'm missed

1127
00:46:43,280 --> 00:46:46,120
Speaker 2: a stack it all, you know. So he basically, you know,

1128
00:46:46,280 --> 00:46:49,640
Speaker 2: did renovations and all that. So I started buying homes

1129
00:46:49,640 --> 00:46:53,239
Speaker 2: and started renovating homes. You know, had to learn. I've

1130
00:46:53,239 --> 00:46:55,080
Speaker 2: been doing that ten years, you know. I had my

1131
00:46:55,120 --> 00:46:56,880
Speaker 2: bumps in the road in that and learning that. But

1132
00:46:57,920 --> 00:47:00,160
Speaker 2: that evolved into now me becoming a real estate they

1133
00:47:00,200 --> 00:47:02,960
Speaker 2: developed on the side, you know, and now doing the project.

1134
00:47:03,400 --> 00:47:06,160
Speaker 2: Like I said, where my wife is from, She's from Morocco, Marrakesh,

1135
00:47:06,239 --> 00:47:08,960
Speaker 2: and that's the number one tourist destination in Africa. So

1136
00:47:09,360 --> 00:47:12,799
Speaker 2: two thousand and three, right after Netflix, I basically paid

1137
00:47:12,840 --> 00:47:16,160
Speaker 2: a million dollars cash for a plot of land six acres,

1138
00:47:16,200 --> 00:47:19,400
Speaker 2: so we're gonna build fifteen villas on those and you know,

1139
00:47:19,440 --> 00:47:20,560
Speaker 2: continue on with the real estate.

1140
00:47:20,640 --> 00:47:21,680
Speaker 4: So it's basically like the dog.

1141
00:47:21,719 --> 00:47:24,080
Speaker 2: Money just goes into the to the real estate.

1142
00:47:24,520 --> 00:47:26,480
Speaker 4: You know. It's pretty much like how I've been doing it.

1143
00:47:26,520 --> 00:47:28,400
Speaker 2: And like I said, I've been buying and selling some

1144
00:47:28,480 --> 00:47:32,279
Speaker 2: homes again bumping my head across along the way, like

1145
00:47:32,320 --> 00:47:34,839
Speaker 2: with everything, you know, even with this digital marketing man.

1146
00:47:34,840 --> 00:47:37,600
Speaker 2: You spend money, you lose money, you know, but it's

1147
00:47:37,640 --> 00:47:39,640
Speaker 2: like you know, you're not a boss R can't take

1148
00:47:39,640 --> 00:47:41,560
Speaker 2: a loss, you know. So it's been a hell of

1149
00:47:41,600 --> 00:47:44,120
Speaker 2: experience on both sides. But yeah, the real estate, it's

1150
00:47:44,160 --> 00:47:46,840
Speaker 2: altimately like one of those the wealth that's more of

1151
00:47:46,880 --> 00:47:49,080
Speaker 2: the wealth play, you know, being able to hold your

1152
00:47:49,080 --> 00:47:51,279
Speaker 2: assets and be able to rent them out and get

1153
00:47:51,360 --> 00:47:51,600
Speaker 2: you know.

1154
00:47:51,719 --> 00:47:53,839
Speaker 4: Passive cash flow and appreciation from those.

1155
00:47:54,680 --> 00:47:58,440
Speaker 1: To talk about opportunities, I think as we were speaking

1156
00:47:59,000 --> 00:48:01,880
Speaker 1: while we're out in Dubai, every time I suppose to

1157
00:48:01,920 --> 00:48:04,200
Speaker 1: you always thinking of opportunities. How do you look at

1158
00:48:04,200 --> 00:48:07,560
Speaker 1: the landscape, especially from an international standpoint, we would end

1159
00:48:07,640 --> 00:48:09,719
Speaker 1: up with Domie like I could see something happening here

1160
00:48:10,080 --> 00:48:12,480
Speaker 1: doing the analytics. How do you go about looking at

1161
00:48:13,000 --> 00:48:15,000
Speaker 1: future opportunities for yourself in a business own?

1162
00:48:15,560 --> 00:48:17,919
Speaker 2: Well, you know, I just think that, you know, there's

1163
00:48:17,960 --> 00:48:20,840
Speaker 2: a lot of places that aren't developed, you know, Africa

1164
00:48:20,880 --> 00:48:22,640
Speaker 2: being one of them, you know, And I just think that,

1165
00:48:22,760 --> 00:48:25,799
Speaker 2: you know, they all go through this this this development

1166
00:48:25,840 --> 00:48:28,000
Speaker 2: phase where you know, it's like you could be late

1167
00:48:28,120 --> 00:48:29,880
Speaker 2: or you could be early. I mean, we saw Dubai.

1168
00:48:29,960 --> 00:48:32,759
Speaker 2: Everybody out there is talking about what you could have

1169
00:48:32,760 --> 00:48:34,480
Speaker 2: had if you would have did that, you know, ten

1170
00:48:34,560 --> 00:48:37,160
Speaker 2: years ago invested in Dubai, Whereas I look at, you know,

1171
00:48:37,239 --> 00:48:39,719
Speaker 2: the same type of opportunities. So I'm really try into

1172
00:48:39,760 --> 00:48:43,200
Speaker 2: the whole growth and development and really you know, being

1173
00:48:43,280 --> 00:48:46,719
Speaker 2: part of the the upswing versus the downturn. You know.

1174
00:48:46,840 --> 00:48:50,359
Speaker 2: So yeah, man, I'm just all about like just trying

1175
00:48:50,360 --> 00:48:53,879
Speaker 2: to get financially more literate so I can make better moves.

1176
00:48:53,600 --> 00:48:55,120
Speaker 4: You know, knowing what to do with my money.

1177
00:48:55,200 --> 00:48:57,160
Speaker 2: I mean, for a long time for I think a

1178
00:48:57,160 --> 00:48:59,600
Speaker 2: lot of small business guys they don't know how to

1179
00:49:00,640 --> 00:49:02,920
Speaker 2: take that money that they're making and grow their business

1180
00:49:03,040 --> 00:49:04,759
Speaker 2: or even a lot of stuff that when it comes

1181
00:49:04,840 --> 00:49:07,520
Speaker 2: to acquiring new clients and being able to do sales

1182
00:49:07,560 --> 00:49:10,360
Speaker 2: funnels and tracking KPIs and building out teams to be

1183
00:49:10,360 --> 00:49:13,080
Speaker 2: able to really scale, Like it's like a whole skill set.

1184
00:49:13,120 --> 00:49:15,920
Speaker 2: I feel like you're not going to really learn unless

1185
00:49:15,920 --> 00:49:16,640
Speaker 2: you really do it.

1186
00:49:16,960 --> 00:49:20,759
Speaker 5: You know, to talk about ads, like how effective has

1187
00:49:20,880 --> 00:49:23,680
Speaker 5: ads been for you, like on the social side, and

1188
00:49:23,880 --> 00:49:26,000
Speaker 5: what advice would you give for a business owner that's

1189
00:49:26,040 --> 00:49:28,280
Speaker 5: looking to start running ads for their business.

1190
00:49:28,840 --> 00:49:31,640
Speaker 2: So with ads, man, it really comes down to testing.

1191
00:49:31,840 --> 00:49:33,960
Speaker 2: You know, you don't know what your people like about you,

1192
00:49:34,200 --> 00:49:35,480
Speaker 2: so all you got to do is put out a

1193
00:49:35,480 --> 00:49:37,239
Speaker 2: lot of content and once you kind of get an

1194
00:49:37,280 --> 00:49:39,480
Speaker 2: idea on what they know about you, then you just

1195
00:49:39,480 --> 00:49:41,440
Speaker 2: got to like double down on that type of content,

1196
00:49:41,560 --> 00:49:43,680
Speaker 2: you know. And with ads, I think there's you know,

1197
00:49:43,719 --> 00:49:46,080
Speaker 2: the organic and then there's the paid. I mean, of course,

1198
00:49:46,320 --> 00:49:48,960
Speaker 2: you don't want to be while you're interrupting people scrolling

1199
00:49:48,960 --> 00:49:50,440
Speaker 2: while they're on the Internet. You don't want to be

1200
00:49:51,480 --> 00:49:54,280
Speaker 2: too selsy, you know. So I think it's really about

1201
00:49:54,360 --> 00:49:56,239
Speaker 2: being able to get your message off and sell to

1202
00:49:56,280 --> 00:49:58,640
Speaker 2: them in directly, you know, speak to their problems, speak

1203
00:49:58,680 --> 00:50:03,400
Speaker 2: to their situation the way with ads. Generally, I shoot

1204
00:50:03,440 --> 00:50:07,720
Speaker 2: ads where I'll make certain creatives that are really talking

1205
00:50:07,760 --> 00:50:10,440
Speaker 2: to my avatar a lot more direct because I know

1206
00:50:10,480 --> 00:50:13,160
Speaker 2: that Instagram is gonna make them watch that, whereas the

1207
00:50:13,200 --> 00:50:15,439
Speaker 2: people who are just scrolling, I want them to watch

1208
00:50:15,480 --> 00:50:19,120
Speaker 2: me well just kind of you know, uh, they don't

1209
00:50:19,120 --> 00:50:21,239
Speaker 2: want to see just being overly soul. But what I

1210
00:50:21,280 --> 00:50:25,560
Speaker 2: think about ads is you have to shoot creatives to

1211
00:50:25,680 --> 00:50:28,880
Speaker 2: hook the client, and then after that, your organic content

1212
00:50:28,960 --> 00:50:30,600
Speaker 2: is what really makes them fall in love with you,

1213
00:50:31,120 --> 00:50:34,160
Speaker 2: right so, and then another thing is you can't be cheap,

1214
00:50:34,239 --> 00:50:35,960
Speaker 2: like you have to spend like you know, It's like

1215
00:50:36,239 --> 00:50:39,080
Speaker 2: I look at almost like being in in like the streets,

1216
00:50:39,120 --> 00:50:41,359
Speaker 2: like you have to spend, you know what I mean,

1217
00:50:41,440 --> 00:50:43,560
Speaker 2: you got buy your own. If you want to go big,

1218
00:50:43,600 --> 00:50:45,759
Speaker 2: you gotta buy. You can't just buy an eighth you

1219
00:50:45,760 --> 00:50:47,880
Speaker 2: gotta buy the old pound, you know. And it's the

1220
00:50:47,920 --> 00:50:50,400
Speaker 2: whole thing is like as you become more sophisticated with

1221
00:50:50,440 --> 00:50:53,840
Speaker 2: your ads, you know, you start to get more confidence

1222
00:50:53,840 --> 00:50:55,719
Speaker 2: that you start gambling on yourself, Like I'm musa spend

1223
00:50:55,760 --> 00:50:57,960
Speaker 2: one hundred today, I'm gonna spend two hundred today. You know,

1224
00:50:58,080 --> 00:50:59,960
Speaker 2: right now, I spend like a thousand a day, But

1225
00:51:00,040 --> 00:51:02,120
Speaker 2: I got homeboys who got brands, they spend one hundred

1226
00:51:02,120 --> 00:51:03,000
Speaker 2: thousand a day.

1227
00:51:03,120 --> 00:51:03,319
Speaker 4: You know.

1228
00:51:03,440 --> 00:51:05,719
Speaker 2: So it's just you realize, like with their return on

1229
00:51:05,760 --> 00:51:08,399
Speaker 2: ad spend that you're getting. And it really comes down

1230
00:51:08,440 --> 00:51:11,280
Speaker 2: to just you know, having a lot of creatives working

1231
00:51:11,320 --> 00:51:14,680
Speaker 2: making content like crazy, getting really good on camera, getting

1232
00:51:14,719 --> 00:51:18,080
Speaker 2: lots of you know, social proof so that when the

1233
00:51:18,160 --> 00:51:21,440
Speaker 2: ad hits, you know, they're like, damn, okay, let me

1234
00:51:21,800 --> 00:51:22,440
Speaker 2: call them.

1235
00:51:22,920 --> 00:51:25,440
Speaker 4: This is big business. I think we underestimated.

1236
00:51:25,520 --> 00:51:27,160
Speaker 1: But a lot of people have pets, and taking care

1237
00:51:27,160 --> 00:51:31,000
Speaker 1: of pets is a extremely lucrative business.

1238
00:51:31,360 --> 00:51:32,960
Speaker 4: Is this a legacy situation for you?

1239
00:51:33,160 --> 00:51:33,319
Speaker 3: Right?

1240
00:51:33,360 --> 00:51:36,200
Speaker 1: Like you've got CALLI K nine, You've got kids, obviously,

1241
00:51:36,239 --> 00:51:38,240
Speaker 1: you got your wife involved in it. Is this something

1242
00:51:38,239 --> 00:51:41,520
Speaker 1: that you see yourself continuing doing on eventually to a

1243
00:51:41,520 --> 00:51:44,760
Speaker 1: point where it's like, hey, we might want to sell

1244
00:51:44,800 --> 00:51:46,840
Speaker 1: this off or keep this inside the family.

1245
00:51:46,880 --> 00:51:48,400
Speaker 4: How are you viewing the future of the brand?

1246
00:51:49,480 --> 00:51:51,960
Speaker 2: You know, the next move is really like I'm launching

1247
00:51:52,000 --> 00:51:53,920
Speaker 2: the app, right And I always had an app on

1248
00:51:54,160 --> 00:51:56,080
Speaker 2: a small level, but I didn't really like leverage it.

1249
00:51:56,360 --> 00:51:58,760
Speaker 2: You know, I was on a yacht in Miami with

1250
00:51:58,520 --> 00:52:01,240
Speaker 2: the guy who's the fit and he's got six thousand

1251
00:52:01,239 --> 00:52:03,439
Speaker 2: subscribers paying him thirty dollars a month.

1252
00:52:04,200 --> 00:52:06,840
Speaker 4: You know what he said, This is not six thousands.

1253
00:52:06,840 --> 00:52:10,200
Speaker 2: He says he got sixty thousand right people on paying

1254
00:52:10,280 --> 00:52:12,719
Speaker 2: him thirty dollars a month.

1255
00:52:12,920 --> 00:52:13,120
Speaker 3: You know.

1256
00:52:13,200 --> 00:52:15,759
Speaker 2: So the goal is to just build, Like I want

1257
00:52:15,760 --> 00:52:18,239
Speaker 2: to get more into the technology space, you know, the

1258
00:52:18,360 --> 00:52:21,520
Speaker 2: educational space I think is something that everybody needs. So

1259
00:52:22,160 --> 00:52:25,520
Speaker 2: as far as the Cali K nine brand, I don't know, man,

1260
00:52:25,560 --> 00:52:28,400
Speaker 2: Like I'm building turbo treats to blow that up and

1261
00:52:28,440 --> 00:52:31,200
Speaker 2: maybe get that acquired, But I don't know what I'm

1262
00:52:31,200 --> 00:52:31,520
Speaker 2: gonna do it.

1263
00:52:31,600 --> 00:52:31,759
Speaker 5: You know.

1264
00:52:31,800 --> 00:52:33,360
Speaker 2: I feel like sometimes like I kind of want to

1265
00:52:33,400 --> 00:52:35,000
Speaker 2: leave something for the kids so they can they have

1266
00:52:35,120 --> 00:52:38,440
Speaker 2: something to you know. Know, it's for sure, you know,

1267
00:52:38,480 --> 00:52:40,879
Speaker 2: it's a unique brand, and I think there's nothing better

1268
00:52:40,920 --> 00:52:43,080
Speaker 2: than building a brand. I think that, you know, you

1269
00:52:43,080 --> 00:52:46,040
Speaker 2: get the best return on your investment when you have

1270
00:52:46,160 --> 00:52:49,280
Speaker 2: actually a brand built versus just being another random dog trainer.

1271
00:52:49,640 --> 00:52:51,959
Speaker 2: So I don't know, man, it's really what they want

1272
00:52:51,960 --> 00:52:55,520
Speaker 2: to do, you know. But you know there's there's hey,

1273
00:52:55,560 --> 00:52:58,439
Speaker 2: somebody make the right offer, man, you know how you know.

1274
00:52:59,440 --> 00:53:03,000
Speaker 5: Show what's a few things that any dog owner can

1275
00:53:03,040 --> 00:53:07,520
Speaker 5: do to you know, have their dog more compliant, And

1276
00:53:07,560 --> 00:53:10,279
Speaker 5: what's some of the biggest mistakes that you see from

1277
00:53:10,320 --> 00:53:12,080
Speaker 5: dog owners that they make with their dogs.

1278
00:53:12,400 --> 00:53:15,600
Speaker 2: I think humanizing dogs humanizing dogs. You say, if you

1279
00:53:15,600 --> 00:53:17,120
Speaker 2: treat a dog like a human, they'll treat you like

1280
00:53:17,120 --> 00:53:19,799
Speaker 2: a dog. Right, So when you overly humanize a dog.

1281
00:53:19,880 --> 00:53:23,360
Speaker 2: For dominant dogs, that becomes like an indicator that they

1282
00:53:23,400 --> 00:53:25,000
Speaker 2: could kind of like push you around and get away

1283
00:53:25,000 --> 00:53:26,879
Speaker 2: with stuff. And then they'll they'll push boundaries a lot

1284
00:53:26,920 --> 00:53:29,680
Speaker 2: more for a nervous dog. A lot of times that

1285
00:53:30,239 --> 00:53:32,719
Speaker 2: attribute to them. You know, you not be half set

1286
00:53:32,719 --> 00:53:36,479
Speaker 2: in any boundaries and structure, and you being to lax

1287
00:53:36,560 --> 00:53:39,319
Speaker 2: and overly humanize them will make them not trust you.

1288
00:53:39,560 --> 00:53:42,280
Speaker 2: So I think like really set in structure, just like children,

1289
00:53:42,480 --> 00:53:45,000
Speaker 2: you know, you got to give them structure. Is that

1290
00:53:45,520 --> 00:53:47,720
Speaker 2: is a loved kid when they really have that structure

1291
00:53:47,800 --> 00:53:49,520
Speaker 2: versus a kid, it just gets to do whatever, you know.

1292
00:53:49,520 --> 00:53:50,719
Speaker 4: What I mean, they're gonna bump their heads.

1293
00:53:50,760 --> 00:53:53,560
Speaker 2: So the key is is like fifteen minutes a drink,

1294
00:53:53,640 --> 00:53:54,799
Speaker 2: we say fifteen minutes a day.

1295
00:53:55,040 --> 00:53:55,920
Speaker 4: He's a bad behavior.

1296
00:53:56,040 --> 00:53:59,600
Speaker 2: Way you give we have these these these repetitions that

1297
00:53:59,640 --> 00:54:01,880
Speaker 2: you do, you hold your dog accountable fright from your

1298
00:54:01,880 --> 00:54:04,640
Speaker 2: own house, and it'll just make living with your dogs

1299
00:54:04,680 --> 00:54:06,160
Speaker 2: so much easier by giving your.

1300
00:54:06,000 --> 00:54:06,840
Speaker 4: Dog some structure.

1301
00:54:07,040 --> 00:54:11,000
Speaker 2: And we focus on five pillars obedience, socialization, agility, behavior management,

1302
00:54:11,000 --> 00:54:13,799
Speaker 2: and problem solving. And before we fix a problem, we

1303
00:54:13,920 --> 00:54:15,719
Speaker 2: have to fix all these other things right. And this

1304
00:54:15,760 --> 00:54:18,000
Speaker 2: is what gives your dog the confidence and the respect

1305
00:54:18,040 --> 00:54:20,000
Speaker 2: and the boundaries that they need to have. So it's

1306
00:54:20,040 --> 00:54:24,080
Speaker 2: really giving your dog like some real structure, you know.

1307
00:54:24,360 --> 00:54:28,080
Speaker 2: And you know, I think that that's that's gonna give you.

1308
00:54:28,200 --> 00:54:30,120
Speaker 2: That's gonna make your life easier. It's gonna take the

1309
00:54:30,160 --> 00:54:33,120
Speaker 2: liability out of owning the dog. And then I think

1310
00:54:33,160 --> 00:54:37,640
Speaker 2: a lot of people they tend to they undermotivate their dog.

1311
00:54:37,719 --> 00:54:39,880
Speaker 2: They do their old sit yours down, you know what

1312
00:54:39,960 --> 00:54:42,160
Speaker 2: I mean. It's like I think about it like if

1313
00:54:42,200 --> 00:54:45,520
Speaker 2: you're your view, if if the if the kid, for example,

1314
00:54:45,880 --> 00:54:48,719
Speaker 2: is excited about doing something, they're gonna want to do it.

1315
00:54:48,760 --> 00:54:50,319
Speaker 2: And I think that that's what you gotta do. You

1316
00:54:50,360 --> 00:54:51,920
Speaker 2: gotta make your dog want to do it. And this

1317
00:54:51,960 --> 00:54:54,000
Speaker 2: is why turbo trees came out because it's like I

1318
00:54:54,040 --> 00:54:55,640
Speaker 2: got to have the best product to.

1319
00:54:56,120 --> 00:54:58,640
Speaker 4: Make these dogs want to train reinforcement.

1320
00:54:58,760 --> 00:55:00,879
Speaker 2: That's to reinforce the positive re force with dogs, either

1321
00:55:00,920 --> 00:55:03,399
Speaker 2: like praise, food or toys. Right, So we sell them

1322
00:55:03,400 --> 00:55:04,719
Speaker 2: to pray, and we sell them the food and the

1323
00:55:04,719 --> 00:55:06,919
Speaker 2: toys and teach them how to praise. But you got

1324
00:55:06,920 --> 00:55:08,759
Speaker 2: to learn how to motivate your dog and really make

1325
00:55:08,800 --> 00:55:11,480
Speaker 2: sure that they, you know, are engaged, to give them

1326
00:55:11,520 --> 00:55:13,640
Speaker 2: something to focus on. Otherwise they're gonna be distracted. It's

1327
00:55:13,680 --> 00:55:16,080
Speaker 2: almost like like I look at almost like Dayton, like,

1328
00:55:16,080 --> 00:55:18,960
Speaker 2: you got to be attractive to your partner. Otherwise their

1329
00:55:18,960 --> 00:55:21,120
Speaker 2: eyes are gonna be going elsewhere. They're gonna get distracted.

1330
00:55:21,120 --> 00:55:23,719
Speaker 2: If you're not fun, you're not flying', not smelling good,

1331
00:55:23,800 --> 00:55:25,080
Speaker 2: you know what I mean. There's certain things that are

1332
00:55:25,080 --> 00:55:28,160
Speaker 2: going to keep them engaged and attracted versus letting the

1333
00:55:28,239 --> 00:55:31,879
Speaker 2: compete competition outside, you know what I mean, attract your lady.

1334
00:55:31,960 --> 00:55:35,040
Speaker 2: So it's like the same thing, you gotta stay attractive.

1335
00:55:35,239 --> 00:55:38,000
Speaker 4: But then also you know, set those boundaries as well. Yeah.

1336
00:55:38,080 --> 00:55:40,120
Speaker 1: I was close, man, We were really close as a

1337
00:55:40,120 --> 00:55:44,000
Speaker 1: family to getting a dog, and I couldn't pull the trigger.

1338
00:55:44,560 --> 00:55:46,800
Speaker 1: I'm wondering now that I think about it in terms

1339
00:55:46,840 --> 00:55:49,160
Speaker 1: of protective dogs or like, what are the top five

1340
00:55:49,280 --> 00:55:51,480
Speaker 1: protective dogs from your expertise?

1341
00:55:52,280 --> 00:55:53,880
Speaker 2: Well, a lot of tea people, a lot of people

1342
00:55:53,920 --> 00:55:57,799
Speaker 2: tend to try to incorporate the Belgium Malawi in their lifestyle. Right,

1343
00:55:57,880 --> 00:55:59,960
Speaker 2: that is a great police dog. But again that dog

1344
00:56:00,320 --> 00:56:03,239
Speaker 2: out biting people, jumping over fences, going through san so

1345
00:56:03,320 --> 00:56:05,120
Speaker 2: for as a day to day dog is probably not

1346
00:56:05,160 --> 00:56:08,000
Speaker 2: the best one. I like rod Wallers, but they're rod Wallers.

1347
00:56:08,000 --> 00:56:11,040
Speaker 2: They dominate, the pushy, they're strong, you know, so if

1348
00:56:11,040 --> 00:56:13,760
Speaker 2: you don't train them, you know, they have their issues.

1349
00:56:14,360 --> 00:56:16,800
Speaker 2: Pit Bulls are great, but they can be dog aggressive

1350
00:56:17,080 --> 00:56:20,480
Speaker 2: naturally because that's their origin, right to be pit fighters, right,

1351
00:56:20,600 --> 00:56:25,360
Speaker 2: and dog fighters. And you got Schnauzers. I mean, a

1352
00:56:25,400 --> 00:56:27,600
Speaker 2: lot of dog breeds are or could be. It just

1353
00:56:27,600 --> 00:56:29,839
Speaker 2: depends on the fit for the family. You know, are

1354
00:56:29,880 --> 00:56:31,719
Speaker 2: you an athletic type, you run a lot, do you

1355
00:56:31,760 --> 00:56:33,520
Speaker 2: take your dog out? Do you have a big yard?

1356
00:56:33,560 --> 00:56:35,080
Speaker 2: You know what I mean? All of these factor in

1357
00:56:35,480 --> 00:56:37,440
Speaker 2: based on the dog's temperament. So I think it's more

1358
00:56:37,480 --> 00:56:40,200
Speaker 2: about pairing the right person up with the right dog.

1359
00:56:40,360 --> 00:56:42,760
Speaker 4: I was gonna get a bully, a bully, well bully

1360
00:56:42,760 --> 00:56:44,200
Speaker 4: I mean, the bully's only this big, you know what

1361
00:56:44,239 --> 00:56:47,040
Speaker 4: I mean, it ain't gonna stop nobody from really chilling. Yeah,

1362
00:56:47,040 --> 00:56:47,520
Speaker 4: he's chilling.

1363
00:56:47,520 --> 00:56:50,000
Speaker 2: If he's chilling, so good. If it's not a protection dog,

1364
00:56:50,200 --> 00:56:52,000
Speaker 2: then you know. I mean, honestly, there's a lot of

1365
00:56:52,000 --> 00:56:54,319
Speaker 2: good dogs in the shelter man that just they need homes.

1366
00:56:54,320 --> 00:56:57,319
Speaker 2: A good dogs, they just need some structure. But like,

1367
00:56:57,360 --> 00:56:59,960
Speaker 2: if you want a particular dog for protection, my recommend

1368
00:57:00,320 --> 00:57:03,320
Speaker 2: to just go buy a fully trained dog that's already

1369
00:57:03,360 --> 00:57:05,160
Speaker 2: doubt in and it's not cheap because a lot of

1370
00:57:05,200 --> 00:57:07,040
Speaker 2: people are getting their houses broken into. A lot of

1371
00:57:07,080 --> 00:57:09,719
Speaker 2: these ball players they go into games and they come

1372
00:57:09,760 --> 00:57:11,359
Speaker 2: back to their house and go on vacation, they come

1373
00:57:11,360 --> 00:57:13,680
Speaker 2: back to their house totally rant and shambles. You know,

1374
00:57:13,680 --> 00:57:15,799
Speaker 2: people need to invest inate security. So I think that

1375
00:57:16,800 --> 00:57:19,440
Speaker 2: an easygoing protection dog would probably be like a solid

1376
00:57:19,440 --> 00:57:21,640
Speaker 2: German Shepherd to be honest. But then you got a

1377
00:57:21,640 --> 00:57:24,760
Speaker 2: hairy dog, right, So it's like, know, dog is perfect,

1378
00:57:25,120 --> 00:57:26,920
Speaker 2: it's just all about what you like and then you

1379
00:57:26,960 --> 00:57:28,760
Speaker 2: know the training that that you put into the dog.

1380
00:57:29,320 --> 00:57:32,560
Speaker 3: Gotcha hope my brother appreciate it.

1381
00:57:32,600 --> 00:57:34,840
Speaker 5: Man, How can people reach out to you as far

1382
00:57:34,880 --> 00:57:37,160
Speaker 5: as if they want the dog train, Like, what's the website,

1383
00:57:37,280 --> 00:57:38,120
Speaker 5: socials all of that.

1384
00:57:38,480 --> 00:57:40,760
Speaker 2: So I'm pretty much Calie kan nine all over. I

1385
00:57:40,800 --> 00:57:45,320
Speaker 2: got the caliekan nine on Instagram, Calie Kane on YouTube,

1386
00:57:45,920 --> 00:57:50,520
Speaker 2: and then I got Knine Intervention on Netflix and uh yeah, man,

1387
00:57:51,240 --> 00:57:54,640
Speaker 2: and then Caliekanine dot com to schedule evaluation, to do

1388
00:57:54,680 --> 00:57:58,120
Speaker 2: your training digital, or to look into the mentorship program.

1389
00:57:58,880 --> 00:58:01,560
Speaker 2: We always always tell dudes, man, I mean I coach

1390
00:58:01,600 --> 00:58:03,840
Speaker 2: a lot of guys, man, and you know, it takes

1391
00:58:03,840 --> 00:58:05,760
Speaker 2: their life from making five k a month to thirty

1392
00:58:05,760 --> 00:58:08,200
Speaker 2: five K a month. It's like people sleep on that,

1393
00:58:08,280 --> 00:58:10,520
Speaker 2: like that's a lot of money, especially if you're somewhere,

1394
00:58:10,840 --> 00:58:12,880
Speaker 2: you know, down in the South or something like that,

1395
00:58:13,080 --> 00:58:15,120
Speaker 2: or you know, he was making this little five K job.

1396
00:58:15,440 --> 00:58:17,800
Speaker 4: All of a sudden, you're really ready to make some money.

1397
00:58:17,800 --> 00:58:20,160
Speaker 2: So the mentorship as well, man, kellikanin.

1398
00:58:19,720 --> 00:58:22,800
Speaker 3: Dot com you have it, Ladies and gentlemen. Tap in

1399
00:58:23,240 --> 00:58:26,800
Speaker 3: all right, y'all, where my dog's at? All right, Sean,

1400
00:58:26,800 --> 00:58:28,080
Speaker 3: I think you're walking to see you next week.

1401
00:58:28,120 --> 00:58:28,720
Speaker 4: Please show