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Speaker 1: heart him. Welcome to Money Making Conversations. It's the show

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Speaker 1: that she has the secrets of success experience firsthand by

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Speaker 1: Marketing and Brandon expert Rashan McDonald. I will know he's

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Speaker 1: giving me advice to many occasions. In the case you

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Speaker 1: didn't notice, I'm not broke, you know, he'll be interviewing

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Speaker 1: celebrity CEOs, entrepreneurs and industry decision makers. It's what he

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Speaker 1: likes to do. It's what he likes to share. Now

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Speaker 1: it's time to hear from my man, Rashan McDonald Money

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Speaker 1: Making Conversations. Here we come. I'm having a busy day,

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Speaker 1: a busy morning. You know, my morning started four am.

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Speaker 1: And every time I tell people that, they just go

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Speaker 1: you lying in or you and then the first thing

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Speaker 1: and say every day every day I go, you know,

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Speaker 1: five money through Friday and four fifteen. But then my

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Speaker 1: body gets to me up because it's been trained. It's

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Speaker 1: like it's like if you if you if you been

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Speaker 1: trained to exercise your body physically, then guess what if

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Speaker 1: you keep doing it? Then everybody gonna as they have

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Speaker 1: give muscle memory. Well my my, my body has a

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Speaker 1: brain memory, and so I can go there too, and

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Speaker 1: it's gonna wake me up. It's like, okay, really really

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Speaker 1: really really get up. And then next thing you know,

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Speaker 1: I'm up and guess what, I'm busy. I'm making money.

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Speaker 1: My next guest is on the phone. Made him many

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Speaker 1: many moons ago. But you know, in between all those

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Speaker 1: many many moons, he's been busy. Uh. He started out

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Speaker 1: on the Nickelodeon sitcom called Cousin Skeeter. I can I

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Speaker 1: can tell you he's a long waitings Cousin Skeeters. Now.

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Speaker 1: When I officially met him was on UPM sitcom called

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Speaker 1: One on One where he was starting alongside Flex and

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Speaker 1: Alexander and mcgirl Kyla Pratt. That's how I was introduced

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Speaker 1: to him by Kyler Pratt. He is an AMMY Award

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Speaker 1: winning actor in entrepreneur Please work with the money making conversations,

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Speaker 1: Robert Richard, what's going on world? How you doing? Man?

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Speaker 1: To be here? Man? Thank you so much for having you.

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Speaker 1: First off, let's give up to God for bringing us

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Speaker 1: together and good health and high spirits. Let's get into it. Okay, well,

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Speaker 1: what do you want to get into first, Because you're

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Speaker 1: you're a guy who has multi levels of income in

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Speaker 1: your lifestyle, your your visionary and so let's let's let's

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Speaker 1: let's talk about something like a Highway Fit. Let's talk

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Speaker 1: about that first. Yeah, so Highway Fit is my social

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Speaker 1: health initiative. Uh, change the way that America in the

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Speaker 1: entire world sees health, fitness and nutrition. So what we

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Speaker 1: did was we really just simplified it to the easiest,

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Speaker 1: easiest point. Uh it's no weight, it's no gym, and

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Speaker 1: it's no travels, so you don't have to go anywhere

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Speaker 1: to do it, and you can do it anytime, anywhere,

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Speaker 1: every day on Jack's ten minutes. And it's medically sound

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Speaker 1: and position endorsed and it's successible for all. Okay, now

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Speaker 1: you know everybody in my booth, everybody on the radio,

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Speaker 1: whe she went okay, ten minutes. Who don't have ten

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Speaker 1: in minutes now, so that's it. Tell me to come on,

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Speaker 1: I Robert, Now, don't throw it out there like that.

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Speaker 1: You got a brother over here, because I'm a guy

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Speaker 1: who who eats crispy cream donuts. Now, I'm just tell

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Speaker 1: you trying to change my lifestyle and ten minutes help me. Yeah,

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Speaker 1: can you give me a little bit more? Or do

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Speaker 1: I have to go to a website to get more? Well,

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Speaker 1: you can see all the workouts that I do. I

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Speaker 1: did the same tim and ite workout every single day

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Speaker 1: and I have for the last five years. Um. I

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Speaker 1: lost about thirty pounds, but then like the first like

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Speaker 1: probably four or five weeks, um, and then just was

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Speaker 1: able to maintain it because I show you the same

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Speaker 1: exercise every single day. Um. You can go on my website,

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Speaker 1: the Robert Richard dot com, the Robert Rochard dot com

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Speaker 1: and if you scroll down like two tabs, there's a

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Speaker 1: highway fit tab. You press on it and all my

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Speaker 1: workouts are right there. Um. And and the great thing

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Speaker 1: about it was, you know I developed this is my doctor.

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Speaker 1: I asked him like a simple question like what is

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Speaker 1: working out out? That I've never had something to ask

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Speaker 1: that question you before. So we figured out what working

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Speaker 1: out was. We found the most simplest efficient way to

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Speaker 1: work out. And then um. The first person that I had.

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Speaker 1: Her name is Ms. Tiffany carr Um. She was in

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Speaker 1: uh and Winston Sale of North Carolina, and she was

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Speaker 1: four hunder pounds and now she's a hundred and fifty

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Speaker 1: pounds of beauty and she's amazing um. And she was

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Speaker 1: able to do that with just a ten minute commitment

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Speaker 1: every single day, okay, now, which is really oh, this

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Speaker 1: is great because see I get up a four fifteen

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Speaker 1: and you know, I do lightweights. I don't do I

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Speaker 1: do trels. That's it. You can laugh at me. I

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Speaker 1: do lateral pull down. I may do seventy pounds. I'm

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Speaker 1: not trying to go in to theay NFL, but I

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Speaker 1: don't know. I don't. I don't my walk that I

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Speaker 1: do on my treadmill, it's just ten minutes. I make

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Speaker 1: sure I do that every day because right, you know,

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Speaker 1: people a lot of people understand. You put a little

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Speaker 1: inklent on it and you walk and just don't don't

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Speaker 1: hold onto the machine. Then you can work out your

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Speaker 1: upper body as well as your abs if you do

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Speaker 1: it right. And I'm talking, it's your road, your freedom, man.

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Speaker 1: You know that's how that's how we see it. And

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Speaker 1: so the robin know what I'm talking about. That's why

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Speaker 1: when you see a lot of sprinters when they when

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Speaker 1: they pull off their shirt, cause they quickly pull off

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Speaker 1: their shirt. They abs are like crazy crazy bit like concrete.

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Speaker 1: The find right because when you walk, if you if

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Speaker 1: you remember, if you lift your legs, when you lift

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Speaker 1: your legs when you walk, you're actually impacting your ass,

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Speaker 1: especially the lower part of your ass. A lot of

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Speaker 1: people don't understand that when you're when you're doing workouts,

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Speaker 1: if you slow it down and go just to the

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Speaker 1: basic of what is trying to what God has given

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Speaker 1: you first of all as a body, what you do

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Speaker 1: with it, He allows you to make that decision. What

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Speaker 1: a lot of people do is complicate the process by

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Speaker 1: if you if you're walking around here, you don't feel

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Speaker 1: like picking up your legs, you know, dragging your feet,

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Speaker 1: sliding around, just drawing your heels because you don't want

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Speaker 1: to move walk fast. If you just pick your feet

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Speaker 1: up and just start consciously raising your legs, lifting your

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Speaker 1: knees up a little bit higher, it would affect the

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Speaker 1: lower portion of your body. What your turn will affect

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Speaker 1: your upper portion, which your turn will affect the way

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Speaker 1: you walk and your and your posture. It's all right,

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Speaker 1: it's all correct. Yes, Now, how did you how did

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Speaker 1: you figure this out? Sir? You said ten minutes, ten

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Speaker 1: minutes can change your life. And why it's just the

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Speaker 1: first time I'm hearing about this, sir, I'm kind of mad,

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Speaker 1: so so so. UM. A lot of my videos are

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Speaker 1: on YouTube, UM, and that kind of brought me to

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Speaker 1: making my own websites that you can get more information. UM.

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Speaker 1: But yeah, I asked my one of my best friends

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Speaker 1: is a double board certified UM surgeon by the American

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Speaker 1: Border Services, and I asked myself, what's working out? And

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Speaker 1: we figured out that no matter whether you're running or

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Speaker 1: you know, weightlifting or sprinting or doing cross that or

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Speaker 1: even swimming, UM, that that working out is the light

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Speaker 1: Michael tears of muscle fiber. So we said, okay, if

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Speaker 1: the human body was a chopstick, and I asked someone

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Speaker 1: to sort of break a chopstick, which is how you

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Speaker 1: that breaking of the muscle fibers. Everyone would snap it right.

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Speaker 1: What you wouldn't what you wouldn't try and do the chopstick.

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Speaker 1: You wouldn't try and put in between your hands and

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Speaker 1: squeeze it because you know that's not efficient. You know,

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Speaker 1: you wouldn't try and pull it apart. There's not it's

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Speaker 1: gonna take too much energy. And you wouldn't try and

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Speaker 1: twist it. You just snap the chopstick. So I asked,

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Speaker 1: if I said work we created a workout? Is this

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Speaker 1: all these sort of snapping motions muscle fiber and then

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Speaker 1: that in turn put your body into slight shock with

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Speaker 1: register raises your heart rate, your sweating going, and you're

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Speaker 1: respirators and going. And so it's this thing. The official

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Speaker 1: term is faced down isometrics, but a lot of people

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Speaker 1: note is like planking, so sort of like when you're

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Speaker 1: on the ground facing the floor head down, holding your

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Speaker 1: body weight up. It's actually the same force that's happening

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Speaker 1: when you're not chopstick. Well, I want to make sure

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Speaker 1: I give what ep M. That's a that's a company

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Speaker 1: brand of your a therapeutic brand of oils that you

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Speaker 1: bring out. Talk to us about that because that's something

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Speaker 1: I want to promote on my social media. Oh absolutely,

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Speaker 1: So ep M is better science, better medicine. And while

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Speaker 1: we have formulas that are all earth their ultra premium

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Speaker 1: therapeutic great essential oils and they are amazing. We have

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Speaker 1: our flagship it's called Reborn. It's for muscle and joint pain.

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Speaker 1: And you can go to e p M product X

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Speaker 1: dot com, So ep M Products dot com and that's

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Speaker 1: products with an X dot com. UM and we're also

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Speaker 1: on Instagram. You can go to ep M Products on Instagram,

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Speaker 1: on Facebook, EPN product X on Facebook. UM and we're

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Speaker 1: kind of transform suffering for all. Now, let me uh

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Speaker 1: you know when you use these type of products, the oils,

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Speaker 1: what are the purpose of it? What are the what

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Speaker 1: do they affect? We have got a ball head and

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Speaker 1: or I get out that shower just kind of dry.

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Speaker 1: I gotta put a little all on it. So we

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Speaker 1: have we have we have about six products up to

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Speaker 1: the market right now. Reborn from muscle and joint pains.

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Speaker 1: I have any kind of like chroducts paying back pain,

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Speaker 1: neck pain, knee pain, risk, arthriotis, any kindstant like that,

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Speaker 1: any kind of pain you put reborn on you put

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Speaker 1: it on a couple of dabs on your fingertips and

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Speaker 1: put on any area of focus. Um Allure is for beauty.

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Speaker 1: If you have poriotis, ex ama, hyper pigmentation, sun spots,

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Speaker 1: age spots, wrinkles, you put a little bit of alure

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Speaker 1: on your face, your neckline, whatever I'm talking about healing

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Speaker 1: yourselves which helps them. You generated properly which restores your youth. Um.

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Speaker 1: We have a product called Flight for professional athletes. UM.

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Speaker 1: Lovely Miss Asia Curry, Steph Curry's wife has bought some

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Speaker 1: Flight for her husband for Steph Curry, UM and UM

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Speaker 1: and I have also a wide receiver yesterday from the

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Speaker 1: Houston Houston Texans. Jon Jay Hopkins bought Flight yesterday for

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Speaker 1: UM for a knee injury. So UM, that's that's Flight.

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Speaker 1: And then we have some other products. Elite is for

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Speaker 1: an immortal spot treatment if you've got any kind of

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Speaker 1: like cystic acne or any kind of like hard Blewmenshi

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Speaker 1: trying to just get out of your skin immediately Elite UH.

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Speaker 1: And then we have Calm for mothers and babies and

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Speaker 1: Urgent for first aid and external prepare. So that's a

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Speaker 1: part of your brand that you really are, that you

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Speaker 1: really are marketing, and you're starting to tell me celebrity names.

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Speaker 1: So accepting this and also from an athlete's from athletic

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Speaker 1: from athletes, it makes a good rect people. You know,

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Speaker 1: people used the reborn on their dog to people who

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Speaker 1: have you know, great danes or dogs that have a

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Speaker 1: little hit problem or whatever. We sell Flight to horses

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Speaker 1: training people who have horses and trainers for thoroughbreds and

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Speaker 1: for quarter horse racing. Uh they buy flight. Uh yeah,

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Speaker 1: we're really in this stealing thing and transforming suffering for all.

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Speaker 1: I want to end on a It's been a great interview,

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Speaker 1: but it was a question you had. I want to

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Speaker 1: end on that because I think we're gonna have fun

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Speaker 1: with it. It's about superhero? What superhero would you want

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Speaker 1: to be? And why? That question? I said, I would

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Speaker 1: say that for the end because I because I'm a

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Speaker 1: big Marvel fans, so I can I can ride with

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Speaker 1: you and any superhero you're throw out there. If you

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Speaker 1: make up a superhero, I can ride with you. So

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Speaker 1: Devid Roberts, what superhero would you want to be? And why? Yeah?

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Speaker 1: So honestly, like the I would say it's about three

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Speaker 1: of them, because you know, we'll all kind of relate

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Speaker 1: to what we like to do. And so I like

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Speaker 1: the technology stuff. So so so we got to see

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Speaker 1: black Panther and Black Panthers like you in in Waconda,

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Speaker 1: and they have all this sort of hidden technology that

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Speaker 1: no one knows about and that like speaks to me,

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Speaker 1: speaks to like what I like science and like tropology

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Speaker 1: and stuff like that. So between like Black Panther, Green

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Speaker 1: Landers the same way and an iron Man, they both

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Speaker 1: kind of have more of your machine sort of like

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Speaker 1: uh science, uh technology, future four type stuff in their superpower.

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Speaker 1: So those are the three that I really lovely. I'm

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Speaker 1: Captain America. Love it, Captain Captain cap I love Iron

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Speaker 1: Man for me a mix of Captain America a little Airman.

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Speaker 1: I'm done, I'm small and I can recover from a

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Speaker 1: buff whooping. Hey man, that's it's been a great interview.

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Speaker 1: In your man, Please remember there's a money making conversation

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Speaker 1: can be your home, but in your brands. I want,

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Speaker 1: I definitely want to support you for your your banners.

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Speaker 1: On my social media got almost a million followers, so

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Speaker 1: guess what. People are engaged with what I do, and

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Speaker 1: I want to be engaged with what you do. Robert,

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Speaker 1: Please understand I'm a fan of yours and I keep

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Speaker 1: keep Remember money making conversation is your home. We'll be

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Speaker 1: right back with more from Martha McDonald and money making

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Speaker 1: conversations don't touch that. I saw this new story where

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Speaker 1: burglars were asked how they broke into homes and the

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Speaker 1: one thing every burglar did first was knocked on the

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Speaker 1: door and if no one answered, they broke in. That's

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Speaker 1: what sold me on my new Blink x T two cameras.

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Speaker 1: They detect motion, so if someone gets near my cameras,

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Speaker 1: I get to learn on my Blink smartphone app with

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Speaker 1: a video clap. But even better is the two way

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Speaker 1: talk feature that lets me talk to whoever is they're

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Speaker 1: using my phone, from telling the delivery guy where to

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Speaker 1: leave the package to saying hi to the kids at

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Speaker 1: the door. With Blink cameras, it's like I'm always home.

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Speaker 1: Blink cameras or wire free set up in minutes and

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Speaker 1: run on too lithium batteries that last up to two years,

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Speaker 1: and Blink x T two cameras start under a hundred bucks,

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Speaker 1: no contracts, no subscriptions. Thanks to Blink home security just

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Speaker 1: got easier. Visit Blink Protected dot Com, Slash Secure, blink

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Speaker 1: Protect dot Com, Slash Secure, blink Protect dot Com Slash Secure.

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Speaker 1: Blink cameras are available on Amazon and Best Buy. Blink

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Speaker 1: is an Amazon company and it works with Alexa. Sean

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Speaker 1: McDonald is back well more than we can running Best

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Speaker 1: Stuff Show. But I'm back here having fun with my staff,

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Speaker 1: having fun with providing information what's important and having fun

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Speaker 1: with a return guests. I had his Uh it was

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Speaker 1: it was a power couple interview that I had on

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Speaker 1: my show and guess what they needed to be individuals?

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Speaker 1: So I brought him back by himself. My next guest

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Speaker 1: is a Farmer employee of IBM and Microsoft. He had

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Speaker 1: spent the last eight years in the mobile app space.

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Speaker 1: He built, published, and sole a portfolio or one hundred

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Speaker 1: plus mobile apps which have collectively been downloaded over twelve

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Speaker 1: million times worldwide. He is an expert in mobile app publishing,

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Speaker 1: marketing and monetization, author of the Seven Steps to App Success,

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Speaker 1: and host of the brand new podcast Game Up Growth,

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Speaker 1: which is debated and uh they was it debated in

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Speaker 1: the debut in the top one Herd your Business podcast

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Speaker 1: on iTunes. Please welcome to Money Making Conversation. Muyo muyo

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Speaker 1: o com they almost got it. I messed it up again, Okay,

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Speaker 1: muyo Oh CO may work on it? About it man, No, no, no, no.

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Speaker 1: We're going a long term relationship, so I'm not gonna

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Speaker 1: I'm not gonna do that now. This is I got

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Speaker 1: you back because I love you and you, and you

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Speaker 1: bring a brand to this radio show that I and

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Speaker 1: this podcast show and this um when so many different

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Speaker 1: levels will HBCU campuses, and it's a brand that's respected.

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Speaker 1: And I also have to respect my guests, and you're

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Speaker 1: one of my respected guests. First of all, thank you

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Speaker 1: for coming back on the show. How are you doing?

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Speaker 1: I'm doing, I'm doing amazing, How are you awesome? When

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Speaker 1: we was on the show last time, like I said,

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Speaker 1: I had both it was a power couple interview and wow,

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Speaker 1: I ran out of time and we were just talking

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Speaker 1: about I wanted to just talk about the journey because

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Speaker 1: I'm a farmer IBM employee. My degree is in mathematics,

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Speaker 1: and I transitioned into the entertainment world. You you, you

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Speaker 1: transistioned to more of the technical and now you're more

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Speaker 1: of the app space and and I guess you know

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Speaker 1: branding and and and just growth in that digital platform

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Speaker 1: that's out there that's really dominating the marketplace. When you

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Speaker 1: was at IBA, did you see this evolving in this

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Speaker 1: direction or it just Hey, man, I saw an opportunity

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Speaker 1: that I jumped at it. I was at IBM to

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Speaker 1: do a certain task and I just saw that it

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Speaker 1: was gonna limit my overall vision, so I guess the

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Speaker 1: way I would put it, so, um, last time I

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Speaker 1: made a mistake, the last time I had before becoming

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Speaker 1: a full time entrepreneur that was at Microsoft. I got

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Speaker 1: them confused now. But what happened is that at that

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Speaker 1: time just kind of becoming dissatisfied and I kind of

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Speaker 1: just drew it as a funding swarch for whatever I

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Speaker 1: would do in the future, and I was looking around

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Speaker 1: for different opportunities and apps. The mobile app space happened

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Speaker 1: to be an exciting one that I came across or

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Speaker 1: they learn more about it. I read some books, I

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Speaker 1: took some courses, started to become more knowledgeable, started doing

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Speaker 1: some experiments, and it kind of after a while, it

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Speaker 1: ended up growing and growing and became something more real.

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Speaker 1: What exactly is it? You know the word word app?

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Speaker 1: You you you have these mobile platforms, you have of

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Speaker 1: course additional website platform and then you have what exactly

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Speaker 1: is an app? Sure thing? I mean and app it's

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Speaker 1: just a piece of software that delivers some kind of functionality.

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Speaker 1: It could be a game, it could be a productivity software.

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Speaker 1: Their apps that people use to book care appointments. Right

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Speaker 1: for me, sometimes people um end up focusing too much

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Speaker 1: on trying to develop some crazy I think it all

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Speaker 1: comes back to the business is about. You want to

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Speaker 1: solve a problem for a customer. So um, this is

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Speaker 1: just one way of delivering in a place where everybody is.

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Speaker 1: Everybody's doing their phones every day, you know, even while

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Speaker 1: they're driving nowadays, right right, and that's where we are

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Speaker 1: at now in business world. You know, everything is immediate,

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Speaker 1: everything is fast. I've just seen the evolution I've designed

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Speaker 1: would not be designed. I've had several apps designed for

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Speaker 1: large events I've served over the years, just giving my

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Speaker 1: customers a place to go where they can learn about

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Speaker 1: the events schedule, learn about the things they can buy,

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Speaker 1: learn about where they can buy tickets for various shows

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Speaker 1: that I put on place. So when you when you

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Speaker 1: when you are giving the opportunity to create an app,

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Speaker 1: are there any certain things that has to be provided

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Speaker 1: to you to develop it? Um? Well, yes, yes, you

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Speaker 1: have to have a very good understanding of who it

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Speaker 1: is that you're trying to serve. UM, Like I mentioned before,

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Speaker 1: what proble gonna you're trying to solve for them? And

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Speaker 1: I mean those would be the main things. And then

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Speaker 1: I would also look at in terms of the other

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Speaker 1: there're probably other existing solutions in the space, whether those

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Speaker 1: are apps or at their websites or news letters, whatever.

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Speaker 1: You want to see what people are already doing. It's

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Speaker 1: working that you might be able to borrow from. And

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Speaker 1: that's normal, normally a pretty good place to start. Well,

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Speaker 1: reach maskets because you are the author of seven Steps

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Speaker 1: to App Success. Why, Um, it's just based on my

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Speaker 1: experience over the last seven eight years. And what's happened

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Speaker 1: is that, um, you know, naturally i'm doing apps, people

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Speaker 1: find out they're here twelve million downloads and get curious.

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Speaker 1: So everybody wants to have a conversation to pick my print.

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Speaker 1: And I'm sure you know from from your experience, like

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Speaker 1: there's just not that much time in the world, but

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Speaker 1: you still want to help people. So this was a

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Speaker 1: way for me to be able to provide provide the

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Speaker 1: knowledge and people can just get it and um, it's

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Speaker 1: it's quickly consumable and um there's not that problem of

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Speaker 1: can I pick your brain and pick your brainer? So

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Speaker 1: it's really interesting talking to you because there's so many

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Speaker 1: platforms where people tell you to grow your brand, to

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Speaker 1: develop you know, you have the Instagram, you have Twitter,

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Speaker 1: you have Snapchat, you have Facebook, and you have this

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Speaker 1: world and apps? How do what do you feel that

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Speaker 1: you get your most exposure? Where do you go to

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Speaker 1: build your brain to market your bread? What platform do

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Speaker 1: you use? Got it? So, Um, there's a few. There's

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Speaker 1: a few that I'm focused on right now. So one,

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Speaker 1: of course you mentioned I have a podcast. It's called

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Speaker 1: The Game of Growth Podcasts. That's that's grown pretty well. Um,

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Speaker 1: you know, there's a strong response from the start um.

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Speaker 1: And I really like podcasting because it's one of the

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Speaker 1: only mediums nowadays where somebody will really give you They're

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Speaker 1: almost uninterrupted attention for long periods of time. So you know,

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Speaker 1: it's like people are spending hours with me a week

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Speaker 1: listening to me on the podcast, and they almost feel

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Speaker 1: as if you're it's not that you're selling, you're almost

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Speaker 1: like a trusted friend. I'm sure you have that experience

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Speaker 1: with your radio show now with your podcasts as well.

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Speaker 1: Then the other other ones for me would be, um, Instagram.

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Speaker 1: So I like Instagram because I feel like there's just

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Speaker 1: so much opportunity. People are open to meeting new people

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Speaker 1: on Instagram and seeing what they're doing. And if you're

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Speaker 1: producing content that they find valuable that resonates with them,

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Speaker 1: they might follow you, they might share with their friends,

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Speaker 1: and so really quick example of this for for our

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Speaker 1: new app color new are Um. I recently posted about

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Speaker 1: it and some big Instagram pages picked it up. Ball

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Speaker 1: Alert posted about the way of blow up with them,

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Speaker 1: um you know who hugely so UM the post on

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Speaker 1: boiler Alert and retweeted it out to all of his

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Speaker 1: Instagram followers, and so hundreds of thousands of people. So

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Speaker 1: this app and thousands of people downloaded it and told

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Speaker 1: their friends all because it's out there, it's on Instagram,

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Speaker 1: they're already they're interacting. Um the I mean, the content

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Speaker 1: does have to be good, as the rent say, with

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Speaker 1: them they care about, but it does provide you that

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Speaker 1: instant access to so many people, and I think they're

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Speaker 1: about four jamillion people using it every month, bigger than

427
00:23:10,600 --> 00:23:14,399
Speaker 1: countries right right. The interesting part about all this with

428
00:23:14,520 --> 00:23:18,600
Speaker 1: the apps A podcasts, especially podcast podcasts, seem to be

429
00:23:18,640 --> 00:23:23,000
Speaker 1: on fire right now. What in listening to people and

430
00:23:23,480 --> 00:23:27,240
Speaker 1: launching podcast what do you consider on an annual Basically

431
00:23:27,520 --> 00:23:31,760
Speaker 1: it's tied to downloads and plays. What is successful monthly

432
00:23:31,800 --> 00:23:35,520
Speaker 1: download and you know, just because you have these brands

433
00:23:35,520 --> 00:23:37,920
Speaker 1: out there to millions and we're not talking about that.

434
00:23:39,160 --> 00:23:42,720
Speaker 1: What what do they consider a successful annual downloads? Or

435
00:23:42,800 --> 00:23:46,280
Speaker 1: plays that you that you should have on a podcast

436
00:23:46,560 --> 00:23:49,359
Speaker 1: and you you're good, you're great, and you're on fire,

437
00:23:50,280 --> 00:23:52,600
Speaker 1: gotta got it. So I mean, I actually wouldn't even

438
00:23:52,600 --> 00:23:54,399
Speaker 1: look at it. I wouldn't. I want to see a country,

439
00:23:54,560 --> 00:23:56,600
Speaker 1: but I wouldn't look at it that way. I think

440
00:23:56,640 --> 00:23:59,600
Speaker 1: sometimes people compare. You know, there's there's step onet in

441
00:23:59,640 --> 00:24:02,639
Speaker 1: somebody us is like chapter twenty and get discouraged and

442
00:24:02,640 --> 00:24:06,440
Speaker 1: that's the worst thing. But you know my wife, for example,

443
00:24:06,520 --> 00:24:09,040
Speaker 1: my my wife did Hustle Pro. She just hit two

444
00:24:09,080 --> 00:24:12,360
Speaker 1: million downslods recently and she's getting like a hundred thousand

445
00:24:12,440 --> 00:24:16,640
Speaker 1: downloads of months. Right, Um, that's not where her podcast

446
00:24:16,680 --> 00:24:20,639
Speaker 1: started and um, you know she she had to build

447
00:24:20,680 --> 00:24:23,760
Speaker 1: up to there and it just happened over time. Podcast

448
00:24:23,840 --> 00:24:28,640
Speaker 1: right now relatively new. Um, but we've reached around uh

449
00:24:28,840 --> 00:24:31,520
Speaker 1: ten ten thousand downloads per month. So you can see

450
00:24:31,760 --> 00:24:34,719
Speaker 1: quite different numbers. But for me, it's still I can

451
00:24:34,800 --> 00:24:37,520
Speaker 1: still see the impact that it's making on people. But

452
00:24:37,560 --> 00:24:40,359
Speaker 1: like even their their podcasts, they have less downloads that

453
00:24:40,400 --> 00:24:42,920
Speaker 1: are still highly impactful. And there are people that will

454
00:24:42,920 --> 00:24:44,679
Speaker 1: tune in each and every week and they get so

455
00:24:44,760 --> 00:24:47,600
Speaker 1: much out of it. And those people, those people who

456
00:24:47,640 --> 00:24:50,000
Speaker 1: devote that much time to your podcast are going to

457
00:24:50,040 --> 00:24:52,639
Speaker 1: be some of your strongest brand advocates. You know what

458
00:24:52,640 --> 00:24:55,159
Speaker 1: I mean. That's all I'm saying. So now let's talk

459
00:24:55,200 --> 00:24:56,800
Speaker 1: about a couple of things. Just talk about your brand

460
00:24:56,840 --> 00:25:00,840
Speaker 1: new apter that you have. About that, Yes, sir, why

461
00:25:01,160 --> 00:25:03,480
Speaker 1: why you know? You're You're busy man, You're busy man.

462
00:25:03,520 --> 00:25:06,399
Speaker 1: You were talking about you got three platforms social media

463
00:25:06,960 --> 00:25:11,600
Speaker 1: and you just don't stop. You just don't stop. Yeah,

464
00:25:11,640 --> 00:25:15,360
Speaker 1: So we we, um, we actually throw we we cut

465
00:25:15,400 --> 00:25:17,120
Speaker 1: a lot of ideas out and put a lot of

466
00:25:17,320 --> 00:25:20,080
Speaker 1: things into the parking lot. But this is one that

467
00:25:20,240 --> 00:25:22,800
Speaker 1: I had to do. So the app, it's called color Now,

468
00:25:22,840 --> 00:25:26,360
Speaker 1: are right now. It's available on iOS, It's coming through

469
00:25:26,400 --> 00:25:28,080
Speaker 1: to Google Play. I've been catching a lot of hell

470
00:25:28,560 --> 00:25:30,919
Speaker 1: from so shout out to my androids toam we got you.

471
00:25:30,920 --> 00:25:34,560
Speaker 1: We're coming soon. But um, it's a coloring book app.

472
00:25:34,720 --> 00:25:38,160
Speaker 1: And you like coloring book? Why? And so I definitely

473
00:25:38,240 --> 00:25:41,199
Speaker 1: having colored since childhood. I didn't know anything about the

474
00:25:41,240 --> 00:25:44,000
Speaker 1: coloring book for adults trends. But I came across the

475
00:25:44,000 --> 00:25:46,720
Speaker 1: trend a couple of years ago. I was doing some

476
00:25:46,760 --> 00:25:49,160
Speaker 1: app store research periodically. I'll just go through the app

477
00:25:49,160 --> 00:25:50,560
Speaker 1: store and see what. You know. You gotta stay up

478
00:25:50,600 --> 00:25:53,160
Speaker 1: on your field, on your craft. So I'm going through

479
00:25:53,240 --> 00:25:55,880
Speaker 1: and I see there are a bunch of coloring book

480
00:25:55,880 --> 00:25:59,320
Speaker 1: for adults apps becoming very popular, being successful, making money.

481
00:25:59,520 --> 00:26:01,920
Speaker 1: I didn't erstand why. So it turns out that people

482
00:26:02,000 --> 00:26:04,520
Speaker 1: use them to have fun and to relax, kind of

483
00:26:04,560 --> 00:26:07,840
Speaker 1: therapeutic effects. So um, I started playing around with them

484
00:26:07,840 --> 00:26:10,560
Speaker 1: a bit, and I started to understand the appeal. Then

485
00:26:10,600 --> 00:26:14,679
Speaker 1: I also, of course noticed that not a lot of

486
00:26:14,720 --> 00:26:18,080
Speaker 1: these well they mostly just ignored black people for the

487
00:26:18,119 --> 00:26:20,280
Speaker 1: most part, um black people in after thought, in most

488
00:26:20,320 --> 00:26:23,120
Speaker 1: of these coloring books. And I start figuring to myself, Okay,

489
00:26:23,160 --> 00:26:25,679
Speaker 1: millions of people a year are using these things, but

490
00:26:26,200 --> 00:26:28,520
Speaker 1: they don't, you know, they don't acknowledge that black people

491
00:26:28,560 --> 00:26:31,639
Speaker 1: are people, So that that's that's that's an issue. But

492
00:26:31,640 --> 00:26:34,199
Speaker 1: I kind of put that suicide for a while. But

493
00:26:34,720 --> 00:26:37,120
Speaker 1: we watched Black Panther Whenever came out a year ago,

494
00:26:37,160 --> 00:26:39,680
Speaker 1: two years ago, UM, and it had such a big

495
00:26:39,680 --> 00:26:43,000
Speaker 1: impact on myself when my wife on everybody right, even

496
00:26:43,040 --> 00:26:45,520
Speaker 1: some of the developers I worked with overseas. One of

497
00:26:45,520 --> 00:26:48,399
Speaker 1: my developers, one of my artists in Sri Lanka, that

498
00:26:48,520 --> 00:26:51,720
Speaker 1: he watched this seven times within the first two weeks.

499
00:26:51,800 --> 00:26:55,240
Speaker 1: So I started thinking about, man, you got this black

500
00:26:55,280 --> 00:26:59,160
Speaker 1: story with a black cast and black actors, black director.

501
00:26:59,600 --> 00:27:01,240
Speaker 1: You know, the the money behind it might not have

502
00:27:01,240 --> 00:27:03,879
Speaker 1: been black, but everything black, and it has such a

503
00:27:03,920 --> 00:27:08,439
Speaker 1: big impact billions on the opening and right, you know,

504
00:27:08,520 --> 00:27:11,440
Speaker 1: so we just right out of time or you again,

505
00:27:11,480 --> 00:27:13,760
Speaker 1: I tell you some you are just a talk of

506
00:27:14,400 --> 00:27:16,000
Speaker 1: big time. I gotta bring you back on the show

507
00:27:16,000 --> 00:27:19,119
Speaker 1: again third time. Third time I saw this new story

508
00:27:19,280 --> 00:27:21,840
Speaker 1: where burglars were asked how they broke into homes and

509
00:27:21,920 --> 00:27:24,760
Speaker 1: the one thing every burglar did first was knocked on

510
00:27:24,800 --> 00:27:26,720
Speaker 1: the door and if no one answered, they broke in.

511
00:27:27,040 --> 00:27:29,400
Speaker 1: That's what sold me on my new Blink x T

512
00:27:29,400 --> 00:27:32,800
Speaker 1: two cameras. They detect motion, so if someone gets near

513
00:27:32,840 --> 00:27:35,760
Speaker 1: my cameras again to learn on my Blink smartphone app

514
00:27:35,840 --> 00:27:38,440
Speaker 1: with a video clap. But even better is the two

515
00:27:38,480 --> 00:27:41,040
Speaker 1: way talk feature that lets me talk to whoever is

516
00:27:41,119 --> 00:27:44,080
Speaker 1: they're using my phone from telling the delivery guy where

517
00:27:44,080 --> 00:27:46,480
Speaker 1: to leave the package to saying hi to the kids

518
00:27:46,480 --> 00:27:49,320
Speaker 1: at the door. With Blink cameras, it's like I'm always home.

519
00:27:49,520 --> 00:27:52,280
Speaker 1: Blink cameras or wire free set up in minutes and

520
00:27:52,359 --> 00:27:55,080
Speaker 1: run on two lithium batteries that last up to two years,

521
00:27:55,240 --> 00:27:58,440
Speaker 1: and Blink x T two cameras start under a hundred bucks,

522
00:27:58,440 --> 00:28:01,800
Speaker 1: no contracts and no subscriptions. Thanks to Blink, home security

523
00:28:01,920 --> 00:28:05,680
Speaker 1: just got easier. Visit blink protect dot com, Slash Secure,

524
00:28:05,960 --> 00:28:10,240
Speaker 1: blink protect dot Com, Slash Secure, blink protect dot Com,

525
00:28:10,359 --> 00:28:15,000
Speaker 1: Slash Secure. Blink cameras are available on Amazon and Best Buy.

526
00:28:15,080 --> 00:28:18,480
Speaker 1: Blink is an Amazon company and it works with Alexa. Hey,

527
00:28:18,480 --> 00:28:20,320
Speaker 1: this is Tasha Evans and I'd love to eat a

528
00:28:20,359 --> 00:28:23,080
Speaker 1: great restaurant. And more than that, I love great desserts.

529
00:28:23,359 --> 00:28:27,720
Speaker 1: So does Rashan McDonald. Check out his new website that's www.

530
00:28:27,840 --> 00:28:35,600
Speaker 1: Rashan McDonald dot com. Let me tell you about the

531
00:28:35,600 --> 00:28:39,680
Speaker 1: host of money Making Conversations, Rashaan McDonald. He's a social

532
00:28:39,720 --> 00:28:44,040
Speaker 1: media influencer. Of his seven hundred thousand plus social media

533
00:28:44,080 --> 00:28:47,120
Speaker 1: followers are female. He's a two time Emmy Award winner,

534
00:28:47,440 --> 00:28:50,960
Speaker 1: three time n double A CP Image Award winner, sitcom writer,

535
00:28:51,360 --> 00:28:55,000
Speaker 1: stand up comic, former IBM executive, and has a degree

536
00:28:55,000 --> 00:28:59,080
Speaker 1: in mathematics. More importantly, Rashan McDonald will use his business

537
00:28:59,120 --> 00:29:03,640
Speaker 1: and celebrity relationships to empower small businesses with information to succeed.

538
00:29:13,360 --> 00:29:15,600
Speaker 1: My next Guest. I ran into him at the airport,

539
00:29:16,640 --> 00:29:19,600
Speaker 1: you know airport. We're coming through T s A And

540
00:29:19,640 --> 00:29:22,360
Speaker 1: said Richard McDonald. He said, I'm Phil Thornton. I said, yeah,

541
00:29:22,440 --> 00:29:24,280
Speaker 1: you're about to do my show. He said that's right.

542
00:29:24,560 --> 00:29:26,760
Speaker 1: Let me get some information about him before I officially

543
00:29:26,760 --> 00:29:29,480
Speaker 1: bring him up. My Next Guest is a music executive,

544
00:29:29,760 --> 00:29:33,920
Speaker 1: television and film producer for nanthropists, and entrepreneur. He is

545
00:29:33,960 --> 00:29:36,240
Speaker 1: the senior vice president and general manager of r C

546
00:29:36,480 --> 00:29:40,280
Speaker 1: A Inspiration, a division of Sony Music Entertainment and r

547
00:29:40,360 --> 00:29:43,400
Speaker 1: C Inspiration is the number one label and gospel music

548
00:29:43,600 --> 00:29:46,440
Speaker 1: home to Kurt Franklin, That's My Man, Fred Hammond, That's

549
00:29:46,480 --> 00:29:50,920
Speaker 1: my Man, the Travis green Leandrea Johnson, and Man Him Anymore.

550
00:29:51,400 --> 00:29:55,880
Speaker 1: R C Inspiration also released snoops acclaimed gospel album Bible

551
00:29:55,960 --> 00:30:02,800
Speaker 1: of Love. Please Welcome to Money Making Conversations, Phil Thornton. Hey, Chean,

552
00:30:03,960 --> 00:30:06,400
Speaker 1: I feel like you're doing. How you doing? My friends?

553
00:30:06,480 --> 00:30:09,280
Speaker 1: Good to meet you. Outside of the airport. Outside of that,

554
00:30:09,800 --> 00:30:14,320
Speaker 1: how about that you start refreshing after this vacationsh I

555
00:30:14,360 --> 00:30:18,239
Speaker 1: look for friends according to my staff, which which means

556
00:30:18,240 --> 00:30:21,440
Speaker 1: I probably pretty scary proud Tom leave it now now,

557
00:30:21,480 --> 00:30:24,160
Speaker 1: it's interesting reason through your resume? What what? What? What

558
00:30:24,360 --> 00:30:26,720
Speaker 1: is more? What? What do you feel more successful about

559
00:30:27,080 --> 00:30:30,680
Speaker 1: the music side of this? Your television side? Television side

560
00:30:30,760 --> 00:30:33,480
Speaker 1: is exploded? What's going on with that? Yeah, you know,

561
00:30:33,720 --> 00:30:36,959
Speaker 1: that's a very popular question. I I feel success on

562
00:30:37,000 --> 00:30:39,160
Speaker 1: the music side as an executive, but I've also, as

563
00:30:39,200 --> 00:30:41,760
Speaker 1: you noticed, done some great award winning content on the

564
00:30:41,800 --> 00:30:44,520
Speaker 1: television and films. So it's kind of like I can't

565
00:30:44,520 --> 00:30:46,600
Speaker 1: take between the two kids. I love them both, you know.

566
00:30:46,680 --> 00:30:48,800
Speaker 1: But I love the music side and I love the

567
00:30:48,840 --> 00:30:51,200
Speaker 1: TV and films out I told, you know, gratified and

568
00:30:51,240 --> 00:30:53,840
Speaker 1: fulfilled on them both. But I love both, I really do,

569
00:30:53,880 --> 00:30:56,040
Speaker 1: and I love combining the two. Where I can't now?

570
00:30:56,040 --> 00:30:58,160
Speaker 1: Where are you based at? Where's your w's whore's home?

571
00:30:58,960 --> 00:31:05,000
Speaker 1: Home is now in Nashville, Tennessee. And why uh? Well,

572
00:31:05,080 --> 00:31:07,240
Speaker 1: a few years ago I had an opportunity to work

573
00:31:07,280 --> 00:31:09,440
Speaker 1: for another label, which was their original reason why I

574
00:31:09,440 --> 00:31:13,280
Speaker 1: moved to Nashville. And then into I made the transition

575
00:31:13,320 --> 00:31:16,160
Speaker 1: over to Sony, but pride to that I was based

576
00:31:16,160 --> 00:31:18,520
Speaker 1: in Los Angeles and that's why, you know, produced a

577
00:31:18,520 --> 00:31:20,840
Speaker 1: lot of my content as we was in Atlanta. So yeah,

578
00:31:20,880 --> 00:31:23,720
Speaker 1: but I've been in um Nashville seven years now. But

579
00:31:23,800 --> 00:31:26,760
Speaker 1: it's really interesting when you talk about gospel and you know,

580
00:31:26,840 --> 00:31:30,720
Speaker 1: because it's an interesting genure who because listen R and

581
00:31:30,760 --> 00:31:31,880
Speaker 1: but you kind of know who you are and B

582
00:31:31,960 --> 00:31:34,800
Speaker 1: fans are and you kind of you know you hip

583
00:31:34,800 --> 00:31:36,520
Speaker 1: hop you know your hip hop fans or and then

584
00:31:36,520 --> 00:31:41,360
Speaker 1: you have this lineal audience out there, geral uh gen

585
00:31:41,440 --> 00:31:45,800
Speaker 1: z audience is out there, So yeah, who are gospel phase?

586
00:31:45,840 --> 00:31:47,920
Speaker 1: I remember I struggled with that when I put together

587
00:31:47,960 --> 00:31:50,520
Speaker 1: a tool with Steve Harvey and Kirk Franklin, I didn't

588
00:31:50,520 --> 00:31:53,240
Speaker 1: know where to advertise. I didn't know how to reach them,

589
00:31:54,160 --> 00:31:55,960
Speaker 1: you know because because you know, because you know the

590
00:31:56,080 --> 00:32:00,360
Speaker 1: gospel people, they dancing Nightlove too. So absolutely so I

591
00:32:00,360 --> 00:32:04,400
Speaker 1: mean first, I mean the gospel consumer is that African

592
00:32:04,440 --> 00:32:06,880
Speaker 1: American adult um and you touched on when you had

593
00:32:06,920 --> 00:32:09,240
Speaker 1: Kirk and Steed tour years ago. To me, that was

594
00:32:09,280 --> 00:32:12,200
Speaker 1: the perfect sweet spot. But what we've noticed is that

595
00:32:12,480 --> 00:32:17,200
Speaker 1: thirty plus African American female is our target for most

596
00:32:17,240 --> 00:32:19,680
Speaker 1: of our releases. Now we have some younger artists that

597
00:32:19,720 --> 00:32:22,200
Speaker 1: you know, kind of skewed to our eighteen to twenty

598
00:32:22,240 --> 00:32:24,640
Speaker 1: four demo that's really streaming heavy. But when we're when

599
00:32:24,640 --> 00:32:26,800
Speaker 1: we're putting out of Kirk Franklin record on Marvin Staff

600
00:32:26,880 --> 00:32:29,200
Speaker 1: or Donnie mcclark, some of our you know legends, you

601
00:32:29,240 --> 00:32:31,400
Speaker 1: know on the roster, you know we're talking to that

602
00:32:31,480 --> 00:32:34,480
Speaker 1: thirty h plus. You know, a female who's listening to

603
00:32:34,640 --> 00:32:37,960
Speaker 1: Jill Scott, who's listening to Anthony Hamilton's who's listening to her?

604
00:32:38,400 --> 00:32:39,800
Speaker 1: And Lucky Day and then some of the New or

605
00:32:40,000 --> 00:32:41,800
Speaker 1: R and B as well. But then you know, this

606
00:32:41,880 --> 00:32:44,120
Speaker 1: gospel is very much a part of the fabric of

607
00:32:44,160 --> 00:32:46,560
Speaker 1: American when you think about it, because church it's cultural

608
00:32:46,600 --> 00:32:48,120
Speaker 1: for us. It's not just something you know, some of

609
00:32:48,200 --> 00:32:50,280
Speaker 1: it's religious like it's it's been ingrained in a part

610
00:32:50,320 --> 00:32:52,400
Speaker 1: of our DNA. We went to church with Big Mom

611
00:32:52,400 --> 00:32:55,080
Speaker 1: and our grandmother and grandmother's years ago, and so it's

612
00:32:55,120 --> 00:32:57,680
Speaker 1: it's a part of our culture. And gospel music is

613
00:32:57,800 --> 00:32:59,400
Speaker 1: uh just part of the DNA. When you think about

614
00:32:59,480 --> 00:33:03,080
Speaker 1: music and so many genres of music were derived from

615
00:33:03,160 --> 00:33:06,000
Speaker 1: gospel music. So for us, that's a sweet spot. But

616
00:33:06,040 --> 00:33:08,080
Speaker 1: we try to make music that appeals to everyone. But

617
00:33:08,360 --> 00:33:12,240
Speaker 1: really the sweet spoty that thirty plus African American female.

618
00:33:12,520 --> 00:33:18,040
Speaker 1: Now that's also our audience that you know watches their money, okay, absolutely,

619
00:33:18,120 --> 00:33:21,760
Speaker 1: and so that means that they make conscious decisions and

620
00:33:21,760 --> 00:33:25,960
Speaker 1: and so how do you how knowing that there is

621
00:33:26,000 --> 00:33:28,280
Speaker 1: the goal to get younger because it's younger, usually they

622
00:33:28,360 --> 00:33:32,600
Speaker 1: spending there, they spending the thirty plus money and so

623
00:33:31,720 --> 00:33:34,480
Speaker 1: absolutely so, so that's an audience you want to reach.

624
00:33:34,680 --> 00:33:37,560
Speaker 1: Then you have those legends what you just mentioned, Kurt Franklin,

625
00:33:37,600 --> 00:33:40,360
Speaker 1: Marvin Staff, Dono mclark, who I've been knowing since since

626
00:33:40,400 --> 00:33:43,440
Speaker 1: two thousands and uh and been following prior to that.

627
00:33:43,520 --> 00:33:45,360
Speaker 1: When I said two thousand, I started playing their music

628
00:33:45,560 --> 00:33:48,040
Speaker 1: when Steve and I was on radio and uh in

629
00:33:48,080 --> 00:33:50,480
Speaker 1: Los Angeles on names two point three to be and

630
00:33:50,520 --> 00:33:53,680
Speaker 1: so that's when we started really you started seeing the evolution.

631
00:33:53,760 --> 00:33:56,480
Speaker 1: I think gospel started really exploding into the general market.

632
00:33:56,480 --> 00:33:59,080
Speaker 1: Of course, Curti has said that that that that that

633
00:33:59,080 --> 00:34:02,240
Speaker 1: that statement, and Dallas years before that, and like in

634
00:34:02,440 --> 00:34:06,560
Speaker 1: eighty four five and so so with they're saying, where

635
00:34:06,560 --> 00:34:10,080
Speaker 1: do you see gospel going and and the legends? Are

636
00:34:10,120 --> 00:34:12,799
Speaker 1: the legends still caring the music? Or you see these

637
00:34:12,840 --> 00:34:16,640
Speaker 1: young entrepreneurs, as these young artists starting to replace that

638
00:34:16,640 --> 00:34:19,080
Speaker 1: that that void because you got the next years of

639
00:34:19,120 --> 00:34:22,080
Speaker 1: plus thirty women that you want to reach. Absolutely, I

640
00:34:22,280 --> 00:34:24,760
Speaker 1: still see the legends holding their own. Like Kirk Franklin

641
00:34:24,800 --> 00:34:26,920
Speaker 1: has a new record we just released Friday Long I've

642
00:34:27,000 --> 00:34:29,600
Speaker 1: Loved So Kirk is still very much alive and well,

643
00:34:29,680 --> 00:34:32,240
Speaker 1: and Marvin Stapp. But as far as the younger artists

644
00:34:32,239 --> 00:34:35,120
Speaker 1: and our roster, I would say Karen Hawthorne, who's one

645
00:34:35,160 --> 00:34:36,880
Speaker 1: of my first signings when I came over to our

646
00:34:36,920 --> 00:34:39,839
Speaker 1: c a UM. She had the number the number one

647
00:34:39,960 --> 00:34:42,680
Speaker 1: song and gospel music. Last year, ever Sean a song

648
00:34:42,760 --> 00:34:45,160
Speaker 1: called Won't He Do It Uh? And translated beyond the

649
00:34:45,160 --> 00:34:47,440
Speaker 1: gospel charts, We're Gonna led over to the urban charts.

650
00:34:47,560 --> 00:34:50,520
Speaker 1: She performed on Soul Trained, she won an Image Award,

651
00:34:50,600 --> 00:34:53,360
Speaker 1: She's Grahamy nominated, She's on tour with Kirk this summer.

652
00:34:53,480 --> 00:34:55,799
Speaker 1: She's performing in Essence. The list goes on and she's

653
00:34:55,840 --> 00:34:59,240
Speaker 1: only twenty one. I could um found her from the voice,

654
00:34:59,360 --> 00:35:02,160
Speaker 1: but more I'm looking for more artists like Karem, like

655
00:35:02,320 --> 00:35:05,520
Speaker 1: Travis Green, uh Jonathan mcgrenlands who's not on my roster,

656
00:35:05,560 --> 00:35:08,080
Speaker 1: but we worked together the previous company. But there's a

657
00:35:08,120 --> 00:35:10,640
Speaker 1: great search Consha Cobs Leonard, such a surge of like

658
00:35:10,719 --> 00:35:14,520
Speaker 1: new artists that are really uh re kind of redefining

659
00:35:14,640 --> 00:35:18,319
Speaker 1: the sound of gospel, but still keeping the integrity in

660
00:35:18,360 --> 00:35:20,240
Speaker 1: the same breath. So it's it's a it's a few

661
00:35:20,920 --> 00:35:23,440
Speaker 1: new new Jackson I think are really gonna make everyone

662
00:35:23,440 --> 00:35:25,279
Speaker 1: proud and continue to you know, it's gonna take some

663
00:35:25,400 --> 00:35:27,000
Speaker 1: time for them to get to the Kirk or the

664
00:35:27,040 --> 00:35:29,839
Speaker 1: Yolanda status and things, but again they're well on their way.

665
00:35:29,880 --> 00:35:31,759
Speaker 1: But I really really am excited about the future of

666
00:35:31,800 --> 00:35:34,560
Speaker 1: the genre. So you know what I'm talking about, all right,

667
00:35:34,719 --> 00:35:36,680
Speaker 1: you gotta go there because of the fact that once

668
00:35:36,719 --> 00:35:39,400
Speaker 1: you control that narrative, then you then you build your

669
00:35:39,440 --> 00:35:43,160
Speaker 1: audience properly. The problem I have with terrestrial radio they

670
00:35:43,160 --> 00:35:46,719
Speaker 1: will not allow gospel to build the audience. Then they segmented,

671
00:35:46,800 --> 00:35:49,760
Speaker 1: like people don't want to hit gospel on certain days

672
00:35:50,000 --> 00:35:54,480
Speaker 1: and on Sunday, Sunday afternoon, Sunday morning, and so it's

673
00:35:54,520 --> 00:35:57,560
Speaker 1: a mix and it confuses people on how you should

674
00:35:57,560 --> 00:36:00,960
Speaker 1: approach gospel and the play people don't want to hear

675
00:36:01,080 --> 00:36:03,520
Speaker 1: on morning shows. People want to hear in the afternoon drive.

676
00:36:03,880 --> 00:36:06,520
Speaker 1: And then it only allows yourself to be the legends

677
00:36:06,520 --> 00:36:09,399
Speaker 1: to get played, and so it means that it often

678
00:36:09,480 --> 00:36:12,719
Speaker 1: hurts the legends too because guess what, they're old catalogs

679
00:36:12,760 --> 00:36:16,120
Speaker 1: don't get played, and so it limits their overall exposure

680
00:36:16,320 --> 00:36:18,360
Speaker 1: to the new audiences that need to be here in

681
00:36:18,360 --> 00:36:22,880
Speaker 1: the the millennials who need to hear Kirt four music.

682
00:36:23,040 --> 00:36:26,799
Speaker 1: You know, you know, Kirt, I want to ask you

683
00:36:26,840 --> 00:36:28,560
Speaker 1: a question as a person, you know you and Steve

684
00:36:28,640 --> 00:36:32,200
Speaker 1: to me where you know, trailblazers and really embraced gospel

685
00:36:32,280 --> 00:36:34,560
Speaker 1: on a national platform even before then. When I think

686
00:36:34,600 --> 00:36:36,960
Speaker 1: back to the beat days in l A. What made

687
00:36:37,000 --> 00:36:39,840
Speaker 1: you say I will embrace this music on our morning

688
00:36:39,840 --> 00:36:42,759
Speaker 1: show prime you know, prime platform. Like what was the

689
00:36:42,800 --> 00:36:45,040
Speaker 1: thing about gospel at that time, whether the artists, was

690
00:36:45,200 --> 00:36:48,279
Speaker 1: just the timing. I'm just curious. Well, first of all,

691
00:36:48,280 --> 00:36:50,799
Speaker 1: Steve's a strong faith, you know that. So your your

692
00:36:50,880 --> 00:36:52,920
Speaker 1: leader has to believe in it, and your leader has

693
00:36:52,960 --> 00:36:56,160
Speaker 1: to fight for and Steve was willing to fight forward.

694
00:36:56,160 --> 00:36:59,560
Speaker 1: I remember when we introduced the idea because at the time,

695
00:37:00,080 --> 00:37:03,000
Speaker 1: you know, no gospel music was being played on the beat,

696
00:37:03,280 --> 00:37:06,200
Speaker 1: and so we introduced as our opening song. We just

697
00:37:06,239 --> 00:37:08,319
Speaker 1: said I opened his song, Well, let's let us play

698
00:37:08,320 --> 00:37:10,920
Speaker 1: our opened his song and so and then all of

699
00:37:10,920 --> 00:37:13,040
Speaker 1: a sudden, when we start hearing about the success, so

700
00:37:13,320 --> 00:37:16,800
Speaker 1: we fall down that blew up off our opening songs.

701
00:37:17,480 --> 00:37:20,600
Speaker 1: Marvin Sapp blew up, Kurt Flecking got even bigger. And

702
00:37:20,640 --> 00:37:23,400
Speaker 1: so we realized that the music we were playing in

703
00:37:23,440 --> 00:37:27,120
Speaker 1: this Los Angeles station, we was really impacting everybody nationwide.

704
00:37:27,320 --> 00:37:29,960
Speaker 1: And this was before streaming. So I would say to you,

705
00:37:30,120 --> 00:37:32,880
Speaker 1: is that that that because of the way music is

706
00:37:32,920 --> 00:37:35,920
Speaker 1: being carved out nowadays, that's not gonna happen. That's why

707
00:37:36,000 --> 00:37:38,279
Speaker 1: I know that you have to control your narrative. If

708
00:37:38,280 --> 00:37:40,920
Speaker 1: you get stuff on radio that's gravy. But I know

709
00:37:41,000 --> 00:37:43,720
Speaker 1: that the way the system is set up nowadays, with

710
00:37:43,719 --> 00:37:46,759
Speaker 1: with the Android phones being a dominant carrier for all

711
00:37:46,800 --> 00:37:50,160
Speaker 1: African Americans, more African Americans by Android phones than any

712
00:37:50,239 --> 00:37:52,320
Speaker 1: any type of phone out there, know that for a fact.

713
00:37:52,640 --> 00:37:54,680
Speaker 1: And so when you know that, when you know that,

714
00:37:54,880 --> 00:37:58,480
Speaker 1: if you start saying, hey, reach us through this channel Facebook,

715
00:37:58,480 --> 00:38:02,120
Speaker 1: get somebody like like your the Adams who's amazing, who

716
00:38:02,120 --> 00:38:05,240
Speaker 1: has the audience reach, she's hip, has a daughter in college,

717
00:38:05,480 --> 00:38:08,120
Speaker 1: so she knows the language, she knows the experiences. The

718
00:38:08,160 --> 00:38:10,800
Speaker 1: host of like a Facebook show that it would allow

719
00:38:10,840 --> 00:38:12,720
Speaker 1: you to have guests and have a red table type

720
00:38:12,760 --> 00:38:17,000
Speaker 1: show that's popular for for Jada Pinkett can be popular

721
00:38:17,040 --> 00:38:19,320
Speaker 1: for you guys. Through your line of Adams type. You

722
00:38:19,440 --> 00:38:22,520
Speaker 1: know that you gotta have somebody who has stories, who

723
00:38:22,520 --> 00:38:25,480
Speaker 1: has credibility and has engagement. I'm just letting you know

724
00:38:25,560 --> 00:38:27,960
Speaker 1: that you're a smart guy. I can talk to you

725
00:38:28,000 --> 00:38:30,800
Speaker 1: because you know television too. I can't talk to Hales

726
00:38:30,800 --> 00:38:33,600
Speaker 1: conversation with everybody because your television background allows me to

727
00:38:33,600 --> 00:38:36,120
Speaker 1: say turn some Just to make a pitch to you,

728
00:38:36,239 --> 00:38:39,040
Speaker 1: just saying that I just want you to just control

729
00:38:39,120 --> 00:38:42,919
Speaker 1: your brand because allowed radio to dictate it or tell

730
00:38:42,960 --> 00:38:46,200
Speaker 1: their story is not happening. That's the only disappointment. And

731
00:38:46,200 --> 00:38:48,480
Speaker 1: and not managing Steve and not being part of the

732
00:38:48,520 --> 00:38:50,880
Speaker 1: morning show was I didn't realize the impact of me

733
00:38:51,040 --> 00:38:54,560
Speaker 1: leaving radio would have on how music is being played

734
00:38:54,680 --> 00:38:57,520
Speaker 1: nationally because I had that big of effect on what

735
00:38:57,560 --> 00:39:00,560
Speaker 1: was being played on the national format and now that's

736
00:39:00,560 --> 00:39:03,000
Speaker 1: not the case anymore, and it really disappoints me. That's

737
00:39:03,000 --> 00:39:05,440
Speaker 1: why I'm an advocate of what you do. And I

738
00:39:05,480 --> 00:39:07,000
Speaker 1: would be and I was, I was sitting in the

739
00:39:07,040 --> 00:39:08,560
Speaker 1: meeting you asked me to sit in, I would, I

740
00:39:08,600 --> 00:39:11,759
Speaker 1: would push your brand field because guess what, we just

741
00:39:11,800 --> 00:39:15,759
Speaker 1: need to control your narrative. Absolutely, And I'll take you

742
00:39:15,800 --> 00:39:18,200
Speaker 1: up on that offer because I really loved the idea

743
00:39:18,239 --> 00:39:20,480
Speaker 1: of just some of the things you've already shared offline.

744
00:39:20,480 --> 00:39:22,239
Speaker 1: I really I'm gonna take you up on that because

745
00:39:22,280 --> 00:39:24,560
Speaker 1: this is this is because I need as many champions

746
00:39:24,840 --> 00:39:27,640
Speaker 1: on the front line to really get controlled the narrative

747
00:39:27,719 --> 00:39:30,080
Speaker 1: so that I I really I think in advance, I

748
00:39:30,120 --> 00:39:32,239
Speaker 1: really do. I appreciate and I thank you and uh

749
00:39:32,320 --> 00:39:34,919
Speaker 1: and I and I think that that when I talked

750
00:39:34,960 --> 00:39:37,200
Speaker 1: to you, you have to talk to people who who

751
00:39:37,239 --> 00:39:39,640
Speaker 1: get both sides of it. And so when I listened

752
00:39:39,680 --> 00:39:42,480
Speaker 1: to radio and I listened to how rappers creep this

753
00:39:42,600 --> 00:39:45,080
Speaker 1: way back into R and B music that was in

754
00:39:45,160 --> 00:39:49,359
Speaker 1: two thousands, that that that's what I fought to stop, was, well,

755
00:39:49,360 --> 00:39:51,960
Speaker 1: how how rapping? Suddenly now you hear now you hear

756
00:39:52,080 --> 00:39:55,760
Speaker 1: rappers creeping their way into R and B songs again? Oh,

757
00:39:55,800 --> 00:39:58,360
Speaker 1: well that's two thousands, Okay. Now we went back to

758
00:39:58,400 --> 00:40:00,520
Speaker 1: two thousand again in twin and eighteen, so in nineteen

759
00:40:00,600 --> 00:40:03,520
Speaker 1: years later, we're starting all over again. So what does

760
00:40:03,520 --> 00:40:07,319
Speaker 1: that leave gospel nowhere? Nowhere? So that means that don't

761
00:40:07,320 --> 00:40:10,040
Speaker 1: worry about that. It's a different era nowadays. We're in

762
00:40:10,080 --> 00:40:12,360
Speaker 1: an era where we can control our narra, to control

763
00:40:12,360 --> 00:40:15,280
Speaker 1: our product and put it out at a very cheap

764
00:40:15,440 --> 00:40:18,480
Speaker 1: production rate. And so but we gotta select and choose

765
00:40:18,480 --> 00:40:21,480
Speaker 1: the right people to speak the song, to speak to volume,

766
00:40:21,680 --> 00:40:24,319
Speaker 1: and gotta have the right minded people. And you wanted

767
00:40:24,360 --> 00:40:27,440
Speaker 1: the right minded people. My man, uh Sony is one

768
00:40:27,440 --> 00:40:29,279
Speaker 1: of the right minded people because of the fact that

769
00:40:29,480 --> 00:40:34,760
Speaker 1: y'all understand it and y'all live gospel. Y'all live gospel. Man. Yeah,

770
00:40:34,800 --> 00:40:40,440
Speaker 1: absolutely absolutely so so so with the television background, with

771
00:40:40,520 --> 00:40:42,960
Speaker 1: the with the radio, with the music. So how can

772
00:40:43,000 --> 00:40:45,320
Speaker 1: I help you? Like I said, I got a newsletter

773
00:40:45,320 --> 00:40:50,120
Speaker 1: that comes out uh monthly two thirty thousand fan club followers.

774
00:40:50,280 --> 00:40:52,879
Speaker 1: I love to just drop information in there and our

775
00:40:52,880 --> 00:40:55,120
Speaker 1: newsletter about your up comedy songs. Just just give me

776
00:40:55,160 --> 00:40:57,799
Speaker 1: the artwork and the clickable links and I'll started helping

777
00:40:57,800 --> 00:40:59,839
Speaker 1: you promote there and then you can come on my show.

778
00:41:01,000 --> 00:41:02,759
Speaker 1: Any artists you want on my show. This is mighty

779
00:41:02,800 --> 00:41:05,919
Speaker 1: making conversations. It is about promoting brands and getting the word.

780
00:41:05,920 --> 00:41:08,440
Speaker 1: I feel and I just know that you are on

781
00:41:08,560 --> 00:41:11,680
Speaker 1: the edge of something great. Uh. I just want to

782
00:41:11,760 --> 00:41:14,680
Speaker 1: push you there and let you know, look at it. Man,

783
00:41:15,160 --> 00:41:19,560
Speaker 1: content is king. You have a market that is available

784
00:41:19,600 --> 00:41:21,960
Speaker 1: in the mobile world. Just gotta be smarter about it

785
00:41:22,320 --> 00:41:24,640
Speaker 1: and realize that it's on you. It's gonna be on you,

786
00:41:24,760 --> 00:41:28,040
Speaker 1: my man, It's gonna be on you. Now. I appreciate that,

787
00:41:28,080 --> 00:41:29,719
Speaker 1: and I'm gonna take you up on that news butt

788
00:41:29,719 --> 00:41:33,040
Speaker 1: as well. I'll send you some today actually started with

789
00:41:33,360 --> 00:41:35,520
Speaker 1: what I'm youtuale Frank Kirk Franklin, how about that. Let's

790
00:41:35,520 --> 00:41:38,920
Speaker 1: start with Kurt. Yeah, I appreciate that support. But we're

791
00:41:38,960 --> 00:41:40,680
Speaker 1: sign is just because you as you know, at one

792
00:41:40,680 --> 00:41:44,080
Speaker 1: point to restaurant radio was driving, you know, and it

793
00:41:44,120 --> 00:41:45,840
Speaker 1: was such a pivotal but like you said, it's a

794
00:41:45,920 --> 00:41:48,960
Speaker 1: totally different landscape now, so we we had to be created,

795
00:41:49,000 --> 00:41:51,040
Speaker 1: so you know. So that's the key with having some

796
00:41:51,120 --> 00:41:54,439
Speaker 1: of our brand partnerships still building. I'm building in that area.

797
00:41:54,440 --> 00:41:57,080
Speaker 1: I'm building with our digital partners building with the TV

798
00:41:57,200 --> 00:42:00,120
Speaker 1: and film and the podcast that we're building out. But

799
00:42:00,360 --> 00:42:02,600
Speaker 1: it's gonna take you, like just taking control of the

800
00:42:02,680 --> 00:42:07,200
Speaker 1: narratives and finding those champions that understand, you know, both sides,

801
00:42:07,239 --> 00:42:10,640
Speaker 1: to understand gospel but understand the audience and faith um

802
00:42:10,800 --> 00:42:12,640
Speaker 1: and just kind of figure out how we can collaborate.

803
00:42:12,640 --> 00:42:15,360
Speaker 1: And unfortunately, I've been, you know, really blessed on this

804
00:42:15,440 --> 00:42:18,319
Speaker 1: journey to find people like you, to find people like

805
00:42:18,440 --> 00:42:21,840
Speaker 1: tomb over to you too, who you know? So like,

806
00:42:22,000 --> 00:42:25,040
Speaker 1: how do we work together and collaborate and and work

807
00:42:25,120 --> 00:42:28,360
Speaker 1: and create some amazing you know, Jason Campana a title

808
00:42:28,440 --> 00:42:32,000
Speaker 1: and different. We gotta talk, man, we gotta talk. I

809
00:42:32,080 --> 00:42:34,359
Speaker 1: gotta let you go on this one. I got Dr

810
00:42:34,360 --> 00:42:37,719
Speaker 1: Boby Coottwright Jr. Coming up next from Marja McDonald and

811
00:42:37,760 --> 00:42:41,920
Speaker 1: money making conversations. Don't touch that down. I saw this

812
00:42:42,000 --> 00:42:44,640
Speaker 1: news story where burglars were asked how they broke into

813
00:42:44,640 --> 00:42:47,719
Speaker 1: homes and the one thing every burglar did first was

814
00:42:47,800 --> 00:42:49,759
Speaker 1: knocked on the door and if no one answered, they

815
00:42:49,800 --> 00:42:52,360
Speaker 1: broke in. That's what sold me on my new Blink

816
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817
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Speaker 1: gets near my cameras, agatting to learn on my Blink

818
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Speaker 1: smartphone app with a video clap. But even better is

819
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Speaker 1: the two way talk feature that lets me talk to

820
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821
00:43:07,000 --> 00:43:09,440
Speaker 1: guy where to leave the package to saying hi to

822
00:43:09,480 --> 00:43:11,960
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823
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Speaker 1: I'm always home. Blink cameras or wire free set up

824
00:43:15,040 --> 00:43:17,600
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825
00:43:17,680 --> 00:43:20,280
Speaker 1: up to two years, and Blink x T two cameras

826
00:43:20,320 --> 00:43:24,000
Speaker 1: start under a hundred bucks, no contracts, no subscriptions. Thanks

827
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828
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829
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Speaker 1: blink Protect dot Com Slash Secure. Blink cameras are available

830
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Speaker 1: on Amazon and best Buy. Blink is an Amazon company

831
00:43:40,080 --> 00:43:47,480
Speaker 1: and it works with Alexa. There's one of those days, y'all.

832
00:43:47,880 --> 00:43:51,319
Speaker 1: I got everything running through my mind as well as

833
00:43:51,320 --> 00:43:53,799
Speaker 1: this show, because that's what happens when you are as

834
00:43:53,800 --> 00:43:58,440
Speaker 1: they say, you multitac multitasking multiple multiple levels of income

835
00:43:58,480 --> 00:44:00,880
Speaker 1: that I'm always preaching, So when you're dealing with multiple

836
00:44:00,960 --> 00:44:03,400
Speaker 1: levels income, that means sometimes they all come into your

837
00:44:03,400 --> 00:44:06,680
Speaker 1: brain at the same time, and decisions have to be

838
00:44:06,760 --> 00:44:08,759
Speaker 1: made on the regular basis against one I'm wanting to

839
00:44:08,760 --> 00:44:11,840
Speaker 1: make a decision. My next test is also wanted to

840
00:44:11,880 --> 00:44:16,600
Speaker 1: make a decision. The person of the NATI annual African

841
00:44:16,600 --> 00:44:21,400
Speaker 1: Pride Gospel Superfest TV spectacular presented by the Cartwright Foundation,

842
00:44:21,480 --> 00:44:24,239
Speaker 1: is set for June twenty second and data O Hire

843
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Speaker 1: hosted by n double a CP Image Award winning actress

844
00:44:28,080 --> 00:44:32,280
Speaker 1: Wendy Rickl Robinson. This year starts starting celebration of gospel

845
00:44:32,400 --> 00:44:35,720
Speaker 1: music include performances from the biggest names in gospel. Please

846
00:44:35,719 --> 00:44:39,000
Speaker 1: work with the money making conversation The CEO, managing partner

847
00:44:39,480 --> 00:44:42,800
Speaker 1: and executive producer of African Pride Gospel super Fest TV,

848
00:44:43,320 --> 00:44:48,279
Speaker 1: Dr Bobby Cartwright Jr. Hey, what'son? How are you and

849
00:44:48,360 --> 00:44:51,080
Speaker 1: what what? What city are you calling me from? My friend? Well,

850
00:44:51,120 --> 00:44:53,960
Speaker 1: I'm calling you from Detroit this morning. I'm in Detroit.

851
00:44:54,640 --> 00:44:56,759
Speaker 1: You said this morning. That means that that's you just

852
00:44:57,000 --> 00:45:01,320
Speaker 1: there this morning. So where are you? Where you based?

853
00:45:01,400 --> 00:45:04,000
Speaker 1: Where are you based? Well, I'm based in the Cincinnati,

854
00:45:04,080 --> 00:45:07,960
Speaker 1: Ohio area, um suburb outside of Cincinnati called Liberty Township.

855
00:45:08,719 --> 00:45:10,880
Speaker 1: But I'm a native Ohio and have been in Ohio

856
00:45:10,920 --> 00:45:14,239
Speaker 1: practically all my life. But we were doing some rehearsals

857
00:45:14,239 --> 00:45:17,440
Speaker 1: for the show yesterday UM in Detroit, so I decided

858
00:45:17,440 --> 00:45:20,040
Speaker 1: to just stay up here and work today and tomorrow

859
00:45:20,520 --> 00:45:23,719
Speaker 1: and come back home Wednesday. So the talk to tell

860
00:45:23,800 --> 00:45:27,280
Speaker 1: us about the African Proad Gospel Superfest, Well, the African

861
00:45:27,280 --> 00:45:31,840
Speaker 1: Priade Gospel super fesses uh in this nineteenth year of production,

862
00:45:31,880 --> 00:45:36,120
Speaker 1: as well as this nineteenth consecutive year in domestic syndication,

863
00:45:36,600 --> 00:45:39,640
Speaker 1: which you know all about working you know in your

864
00:45:39,680 --> 00:45:43,319
Speaker 1: past with TV and radio. We UM got a vision

865
00:45:43,520 --> 00:45:48,120
Speaker 1: from the Lord in about a new TV show and

866
00:45:48,200 --> 00:45:50,480
Speaker 1: I started reading the credits and doing my homework. It

867
00:45:50,560 --> 00:45:53,439
Speaker 1: took me two years to pull off the first one,

868
00:45:53,520 --> 00:45:55,799
Speaker 1: which was at the turn of the century, in the

869
00:45:55,880 --> 00:45:58,520
Speaker 1: year two thousand. So we did a three day festival

870
00:45:58,520 --> 00:46:02,279
Speaker 1: in Louisville, Kentucky, and that was inaugural event UM, which

871
00:46:02,360 --> 00:46:05,120
Speaker 1: turned out out to be the catalyst for what we

872
00:46:05,320 --> 00:46:09,080
Speaker 1: what was now a nineteen year brand UM in Black

873
00:46:09,120 --> 00:46:12,920
Speaker 1: gospel music television. When used the word African pride, that

874
00:46:12,960 --> 00:46:16,920
Speaker 1: feels international as am I reading that wrong? Or it's

875
00:46:17,000 --> 00:46:21,520
Speaker 1: just a domestic African pride and uh, it's a hair

876
00:46:21,560 --> 00:46:25,719
Speaker 1: care Brandy. African Pride is the title sponsor in their

877
00:46:25,800 --> 00:46:30,080
Speaker 1: hair care brand with multiple lines of hair care UH

878
00:46:30,239 --> 00:46:34,319
Speaker 1: specifically targeted towards African American consumers. And you and I

879
00:46:34,719 --> 00:46:39,239
Speaker 1: probably wouldn't use African Pride that much, but females in

880
00:46:39,320 --> 00:46:42,759
Speaker 1: your listening audience and they would know all about African Pride. Um.

881
00:46:42,800 --> 00:46:45,279
Speaker 1: It's a you know, it's a it's a household word

882
00:46:45,320 --> 00:46:48,839
Speaker 1: within black hair care circles. We'll just tell us why

883
00:46:49,000 --> 00:46:51,560
Speaker 1: why African Pride, because it's just that's your demo market

884
00:46:51,640 --> 00:46:54,799
Speaker 1: that you said. You always said Rishan Risha, You and I, well,

885
00:46:54,840 --> 00:46:57,600
Speaker 1: that's not our that's not our hair care brand with

886
00:46:57,719 --> 00:47:00,880
Speaker 1: female demo that you want. That is while you associated

887
00:47:00,920 --> 00:47:04,960
Speaker 1: with that, that relationship and because you mentioned the sponsorships

888
00:47:04,960 --> 00:47:08,480
Speaker 1: you mentioned, I really enjoyed reading your bio because it

889
00:47:08,520 --> 00:47:10,680
Speaker 1: was it was like reading a business course because he

890
00:47:10,719 --> 00:47:14,279
Speaker 1: was talking about making your brand relatable, making your brand

891
00:47:14,320 --> 00:47:17,560
Speaker 1: acceptable to advertisers and things like that. That's that's really

892
00:47:17,640 --> 00:47:20,520
Speaker 1: important to you and building out this this model for

893
00:47:20,680 --> 00:47:24,080
Speaker 1: long term success. Correct, Well, that's true, and I may

894
00:47:24,120 --> 00:47:26,719
Speaker 1: get in troubles because I'm sure they have product lines

895
00:47:26,800 --> 00:47:30,200
Speaker 1: for for male and children as well. You know, it's

896
00:47:30,280 --> 00:47:33,520
Speaker 1: like you know, the old luster brands and and things

897
00:47:33,520 --> 00:47:35,640
Speaker 1: of that nature. I thinking product goes along that line

898
00:47:35,960 --> 00:47:40,319
Speaker 1: for black hair care. So if I misspoke, I do apologize.

899
00:47:40,360 --> 00:47:45,160
Speaker 1: But um, primarily the African primarily gospel music in general

900
00:47:45,520 --> 00:47:51,120
Speaker 1: targets towards a female demographic. And um, just females go

901
00:47:51,160 --> 00:47:53,560
Speaker 1: to church more than males. That's just the way it is.

902
00:47:53,600 --> 00:47:56,200
Speaker 1: And then after the African American church you'll find it

903
00:47:56,680 --> 00:47:59,839
Speaker 1: as well more female heavy and attendance saying um than

904
00:48:00,080 --> 00:48:02,640
Speaker 1: this is male attendance. But with that being said, the

905
00:48:02,680 --> 00:48:06,800
Speaker 1: African Pride hair care brand is targeting you know, females

906
00:48:08,440 --> 00:48:12,120
Speaker 1: eighteen and forty nine is the primary and secondary demographic

907
00:48:12,239 --> 00:48:16,480
Speaker 1: for their brand, and that lines up with with gospel music,

908
00:48:16,480 --> 00:48:19,120
Speaker 1: and it certainly lines up with the the African Pride

909
00:48:19,440 --> 00:48:22,560
Speaker 1: Gospel superfess. And we found our media age to be

910
00:48:22,719 --> 00:48:27,680
Speaker 1: right around forty years old and real heavy in regards

911
00:48:27,719 --> 00:48:30,200
Speaker 1: to female attendance and all of our events if you

912
00:48:30,239 --> 00:48:32,480
Speaker 1: just look at our crowd shots, just you know, women

913
00:48:32,520 --> 00:48:35,520
Speaker 1: love gospel of music and men do too, but we

914
00:48:35,640 --> 00:48:41,080
Speaker 1: find that the the audience is predominantly female when we

915
00:48:41,560 --> 00:48:45,680
Speaker 1: when we shoot, so that's probably the marriage that the

916
00:48:45,680 --> 00:48:48,239
Speaker 1: the ad agency for African Pride saw and then they

917
00:48:48,280 --> 00:48:50,600
Speaker 1: made you know, made the connection and of course now

918
00:48:50,640 --> 00:48:54,239
Speaker 1: we're partners in UH in marketing with African Pride. Okay, cool,

919
00:48:54,320 --> 00:48:57,120
Speaker 1: this is might to make conversations now, oh yeah, oh yeah.

920
00:48:57,200 --> 00:49:01,840
Speaker 1: So you talk about TV show, what is outside the

921
00:49:01,840 --> 00:49:04,480
Speaker 1: TV show? Are there are their booths? So there is

922
00:49:04,560 --> 00:49:06,479
Speaker 1: like this is a multi day event, it's a single

923
00:49:06,560 --> 00:49:08,840
Speaker 1: day event. What's going on it is that it is

924
00:49:08,880 --> 00:49:12,320
Speaker 1: definitely a festival. We start on Thurtsday. The Superfessed Weekend

925
00:49:12,320 --> 00:49:14,399
Speaker 1: starts on Thursday, and we have an event called Making

926
00:49:14,400 --> 00:49:17,560
Speaker 1: the Stage and that's a new talent platform for artists

927
00:49:17,600 --> 00:49:20,800
Speaker 1: to UM compete and then the winner of that UH

928
00:49:20,960 --> 00:49:25,080
Speaker 1: competition opens the show. That in a couple of days.

929
00:49:25,080 --> 00:49:28,439
Speaker 1: And then on Friday, we have the first Ladies, Pastors

930
00:49:28,520 --> 00:49:32,040
Speaker 1: and Community Leaders Reception. That's on Friday, UH that's to

931
00:49:32,160 --> 00:49:35,120
Speaker 1: benefit our scholarship fund UH in the name of my

932
00:49:35,200 --> 00:49:37,759
Speaker 1: late sister Gail F. Peoples, who was an educator for

933
00:49:37,760 --> 00:49:41,600
Speaker 1: forty years. That's Friday night. And then Saturday, UM is

934
00:49:41,640 --> 00:49:45,560
Speaker 1: the national TV taping for the African Pride Gospel Superfessed

935
00:49:45,880 --> 00:49:49,920
Speaker 1: with Donnie mcclark and Rantall and Dietricht had and Ti Tribbett,

936
00:49:50,520 --> 00:49:54,240
Speaker 1: UM Tina Campbell from Mary Mary. That's the national recording,

937
00:49:54,520 --> 00:49:57,279
Speaker 1: and we record our entire season in one night, so

938
00:49:57,320 --> 00:49:59,759
Speaker 1: we just the five hour marathon of some of the

939
00:49:59,760 --> 00:50:02,920
Speaker 1: big names in gospel, and then we're rolling out two

940
00:50:02,960 --> 00:50:07,080
Speaker 1: of those specials UM for the TV one broadcasting network,

941
00:50:07,120 --> 00:50:10,719
Speaker 1: and then the other three will be syndicated in domestic syndication.

942
00:50:10,800 --> 00:50:15,480
Speaker 1: So it's a uh, it's a big event, one of

943
00:50:15,480 --> 00:50:18,680
Speaker 1: the major television tapes in black gospel today, and we've

944
00:50:18,719 --> 00:50:22,279
Speaker 1: been fortunate enough to sustain it through the health of

945
00:50:22,320 --> 00:50:25,520
Speaker 1: corporate America. Uh. Some of our sponsors include A. Procter

946
00:50:25,600 --> 00:50:30,560
Speaker 1: and Gamble, Johnson and Johnson, um Walmart. Of course, All

947
00:50:30,600 --> 00:50:34,440
Speaker 1: State Insurance Company was our title sponsor for eight years

948
00:50:34,520 --> 00:50:37,080
Speaker 1: and now of course African Pride is our new title

949
00:50:37,120 --> 00:50:41,120
Speaker 1: sponsor for nineteen C P and G. Proctor and gammasance

950
00:50:41,239 --> 00:50:42,880
Speaker 1: that so he could knock on that door. You know,

951
00:50:49,000 --> 00:50:51,520
Speaker 1: they were our first major Uh. They came to the

952
00:50:51,560 --> 00:50:54,880
Speaker 1: table first. They did UM back in two thousand two

953
00:50:55,280 --> 00:50:57,799
Speaker 1: and supported us and they've been supporting this consistently down

954
00:50:57,800 --> 00:51:00,640
Speaker 1: through the years. And so we're certainly grateful for Proctor

955
00:51:00,680 --> 00:51:03,040
Speaker 1: and Gamble. And it's great because Proctor and Gamble has

956
00:51:03,400 --> 00:51:06,560
Speaker 1: a lot of significant African America's leaders and decision makers

957
00:51:06,920 --> 00:51:09,440
Speaker 1: which allowed you to understand this brand and who this

958
00:51:09,640 --> 00:51:12,399
Speaker 1: brand is in particularly who they're reaching. So it's really

959
00:51:12,400 --> 00:51:15,080
Speaker 1: important to have those relationships with people who not only

960
00:51:15,120 --> 00:51:19,080
Speaker 1: support you but understand the value because, like I said,

961
00:51:19,239 --> 00:51:21,200
Speaker 1: not all money is good money, but money to understand

962
00:51:21,280 --> 00:51:24,000
Speaker 1: your brand is gonna stick with you long term. Correct,

963
00:51:24,160 --> 00:51:27,680
Speaker 1: That's that's true. That's very very true. And they do

964
00:51:27,840 --> 00:51:32,280
Speaker 1: understand the diversity and and and the different ethnic groups.

965
00:51:32,280 --> 00:51:35,759
Speaker 1: And you can find Proctor and Gamble strategically placing their

966
00:51:35,880 --> 00:51:39,520
Speaker 1: efforts with the Hispanic community, with the African American community

967
00:51:39,520 --> 00:51:42,920
Speaker 1: and the general market community as well. They're very uh,

968
00:51:43,280 --> 00:51:47,600
Speaker 1: forward thinking brand managers that really know how to target

969
00:51:47,640 --> 00:51:50,160
Speaker 1: their audience and then go after their you know, their target.

970
00:51:50,520 --> 00:51:53,400
Speaker 1: Dr car Right, you said something interesting in your conversation.

971
00:51:53,400 --> 00:51:57,160
Speaker 1: Now I'm only here talking about the ninteenth Annual African Pride,

972
00:51:57,200 --> 00:52:00,600
Speaker 1: which is the sponsor Gospel super Fest TV. Then you

973
00:52:00,640 --> 00:52:03,480
Speaker 1: said in your conversation, you said, we're finished taping all

974
00:52:03,520 --> 00:52:06,919
Speaker 1: our shows, so are we talking about Then you said,

975
00:52:06,920 --> 00:52:11,080
Speaker 1: you have two specials. It's just like a TV series, Yes,

976
00:52:11,320 --> 00:52:14,719
Speaker 1: it is. UM. When we origularly started Rashan, it was

977
00:52:14,800 --> 00:52:16,879
Speaker 1: interesting because I, you know, I don't want to get

978
00:52:16,880 --> 00:52:19,319
Speaker 1: too spiritual on the show, but I thought, I gotta

979
00:52:19,480 --> 00:52:21,600
Speaker 1: you know, I know, I got a vision from God

980
00:52:21,680 --> 00:52:25,640
Speaker 1: to do this, but I didn't know how to produce it.

981
00:52:25,719 --> 00:52:27,440
Speaker 1: So I had to do two years of research in

982
00:52:27,560 --> 00:52:30,360
Speaker 1: order before me to do the first one. And so

983
00:52:30,920 --> 00:52:34,719
Speaker 1: in in that process UM, I was able to to

984
00:52:34,960 --> 00:52:38,279
Speaker 1: learn and glean from people like yourself and people that

985
00:52:38,320 --> 00:52:40,600
Speaker 1: were out in the industry and to be able to

986
00:52:40,640 --> 00:52:45,799
Speaker 1: pull pull pull this off. But uh, we started off

987
00:52:45,840 --> 00:52:49,000
Speaker 1: as a three day event, and I'd probably have to

988
00:52:49,000 --> 00:52:50,960
Speaker 1: see a burning bush before I do a three days.

989
00:52:51,880 --> 00:52:54,719
Speaker 1: But then we then we nailed it down to a

990
00:52:54,800 --> 00:52:58,839
Speaker 1: two days then and then by accident, we had all

991
00:52:58,880 --> 00:53:03,240
Speaker 1: of this b role um or footage that we couldn't

992
00:53:03,280 --> 00:53:06,240
Speaker 1: place because we didn't really know, you know, how to places.

993
00:53:06,360 --> 00:53:10,799
Speaker 1: So we ended up developing a half hour weekly and

994
00:53:10,880 --> 00:53:13,480
Speaker 1: we cut up the shows into half hour segments and

995
00:53:13,600 --> 00:53:19,200
Speaker 1: sold it as Gospel Supers Backstage Past. That particular brand

996
00:53:19,800 --> 00:53:23,120
Speaker 1: was one of the launch vehicles for the Bounce Network.

997
00:53:23,200 --> 00:53:25,280
Speaker 1: It was one of the launch vehicles for at Matthew

998
00:53:25,360 --> 00:53:29,600
Speaker 1: Johnson's Inspired Network. It aired for nine years on TBN,

999
00:53:29,680 --> 00:53:32,920
Speaker 1: which is the largest Christian network in the world. But

1000
00:53:33,040 --> 00:53:35,000
Speaker 1: all of this happened by accident because we didn't know

1001
00:53:35,040 --> 00:53:36,799
Speaker 1: what we were doing. We just had recorded all these

1002
00:53:36,840 --> 00:53:38,560
Speaker 1: acts and we had all of this footage and we're like,

1003
00:53:38,560 --> 00:53:41,880
Speaker 1: when we do with it? You know. So, so now

1004
00:53:41,920 --> 00:53:45,440
Speaker 1: that we know what our deliberables are, we can shoot

1005
00:53:45,719 --> 00:53:48,760
Speaker 1: you know, five forty minutes. You know, one hour special

1006
00:53:48,760 --> 00:53:51,840
Speaker 1: in syndication is forty four minutes and thirty seconds, and

1007
00:53:51,880 --> 00:53:54,480
Speaker 1: the rest of his commercials. So now we can shoot

1008
00:53:54,520 --> 00:53:57,680
Speaker 1: five one hour specials in one night. But when we

1009
00:53:57,719 --> 00:53:59,919
Speaker 1: first started, we were just doing the specials. We would

1010
00:54:00,080 --> 00:54:03,360
Speaker 1: is doing a concert and letting the cameras roll throughout

1011
00:54:03,360 --> 00:54:07,239
Speaker 1: the entire concert, not really thinking about the deliverables. Well,

1012
00:54:07,280 --> 00:54:11,239
Speaker 1: after nine years, i mean nineteen years, excuse me, we're

1013
00:54:11,360 --> 00:54:13,200
Speaker 1: you know, rethinking this is we're wait a minute, you know,

1014
00:54:13,239 --> 00:54:15,359
Speaker 1: we don't want to overrecord, and we don't, and then

1015
00:54:15,719 --> 00:54:17,719
Speaker 1: a record label is calling us, you know, we haven't

1016
00:54:17,719 --> 00:54:21,800
Speaker 1: seen our act on TV or and so we record

1017
00:54:21,920 --> 00:54:24,920
Speaker 1: now strategically for the deliverables, and so we don't have

1018
00:54:24,960 --> 00:54:27,680
Speaker 1: to record three and four nights. We can just record

1019
00:54:27,760 --> 00:54:31,399
Speaker 1: one night and pull off the entire season with one

1020
00:54:31,520 --> 00:54:34,960
Speaker 1: one session with you. You you're allowing me to deliver

1021
00:54:35,000 --> 00:54:37,400
Speaker 1: it on my podcast by Live radio show, by Serious

1022
00:54:37,480 --> 00:54:40,600
Speaker 1: XTM show. That's why it's important. I'm talking to the

1023
00:54:40,600 --> 00:54:43,480
Speaker 1: executive producer of an eighteenth annual African Pride that's the

1024
00:54:43,520 --> 00:54:46,719
Speaker 1: sponsor of the Gospel super Fast TV. The show is

1025
00:54:46,719 --> 00:54:50,160
Speaker 1: at the cart Right Excuments Show US at the Schuster

1026
00:54:50,719 --> 00:54:54,200
Speaker 1: Performing Arts Center in our UH June twenty second and

1027
00:54:54,280 --> 00:54:57,800
Speaker 1: dating No hired. The host is the amazing Wendy Racal Robinson.

1028
00:54:58,120 --> 00:55:00,879
Speaker 1: They'll be honoring two of my dear friends, Pastor Dono

1029
00:55:00,960 --> 00:55:04,600
Speaker 1: mcclerking and the Rant Island Group Amazing. I appreciate you

1030
00:55:04,640 --> 00:55:06,600
Speaker 1: coming on my show. Know that I am a fan.

1031
00:55:07,040 --> 00:55:09,200
Speaker 1: I know that I would do anything to promote your brand,

1032
00:55:09,480 --> 00:55:12,359
Speaker 1: and know that anytime you need Raja McDonald just call

1033
00:55:12,400 --> 00:55:14,640
Speaker 1: them just calm well. I will. And I want to

1034
00:55:14,640 --> 00:55:16,800
Speaker 1: thank African Pride for their support, and thank all of

1035
00:55:16,840 --> 00:55:21,439
Speaker 1: the sponsors, Kettering Health Network, Ohio's Hospice, uh Them City

1036
00:55:21,440 --> 00:55:24,480
Speaker 1: Rehab and of course contact for the local sponsors for

1037
00:55:24,560 --> 00:55:26,320
Speaker 1: their support as well. And we look forward to having

1038
00:55:26,520 --> 00:55:28,359
Speaker 1: all of you who came to join us on June

1039
00:55:28,360 --> 00:55:30,719
Speaker 1: twenty two at the Shuster Cinera and Danton is going

1040
00:55:30,760 --> 00:55:35,000
Speaker 1: to be an amazing show. Thank you, my friend. I

1041
00:55:35,040 --> 00:55:37,600
Speaker 1: saw this news story where burglars were asked how they

1042
00:55:37,680 --> 00:55:40,600
Speaker 1: broke into homes and the one thing every burglar did

1043
00:55:40,640 --> 00:55:43,160
Speaker 1: first was knocked on the door, and if no one answered,

1044
00:55:43,160 --> 00:55:45,319
Speaker 1: they broke in. That's what sold me on my new

1045
00:55:45,400 --> 00:55:48,759
Speaker 1: Blink x T two cameras. They detect motion, so if

1046
00:55:48,800 --> 00:55:51,360
Speaker 1: someone gets near my cameras, I getting to learn on

1047
00:55:51,400 --> 00:55:54,200
Speaker 1: my Blink smartphone app with a video clip. But even

1048
00:55:54,280 --> 00:55:56,880
Speaker 1: better is the two way talk feature that lets me

1049
00:55:57,080 --> 00:55:59,880
Speaker 1: talk to whoever is they're using my phone, from telling

1050
00:56:00,000 --> 00:56:02,520
Speaker 1: a delivery guy where to leave the package to saying

1051
00:56:02,680 --> 00:56:04,960
Speaker 1: hi to the kids at the door. With Blink cameras,

1052
00:56:05,120 --> 00:56:08,000
Speaker 1: it's like I'm always home. Blink cameras or wire free

1053
00:56:08,160 --> 00:56:10,680
Speaker 1: set up in minutes and run on two lithium batteries

1054
00:56:10,719 --> 00:56:13,000
Speaker 1: that last up to two years, and Blink x T

1055
00:56:13,120 --> 00:56:17,120
Speaker 1: two cameras start under a hundred bucks, no contracts, no subscriptions.

1056
00:56:17,239 --> 00:56:20,480
Speaker 1: Thanks to Blink, home security just got easier. Visit Blink

1057
00:56:20,600 --> 00:56:25,360
Speaker 1: protect dot com, slash Secure blink Protect dot Com slash Secure,

1058
00:56:25,680 --> 00:56:30,160
Speaker 1: blink Protect dot Com slash Secure Blink cameras are available

1059
00:56:30,239 --> 00:56:33,480
Speaker 1: on Amazon and Best Buy. Blink is an Amazon company

1060
00:56:33,600 --> 00:56:35,880
Speaker 1: and it works with Alexa. Let me tell you about

1061
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