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I'm your host, Emily Tish Sussman, so I 48 00:02:35,520 --> 00:02:37,640 Speaker 7: have to tell you this story of how this interview 49 00:02:37,680 --> 00:02:41,000 Speaker 7: came to be. I met Isa Watson at Marie Claire's 50 00:02:41,000 --> 00:02:44,959 Speaker 7: annual Power Trip. After the amazing weekend spending time with 51 00:02:45,040 --> 00:02:47,919 Speaker 7: the Powerhouse women, Iso wrote me an email asking to 52 00:02:47,960 --> 00:02:49,800 Speaker 7: catch up on the phone and pitched herself as a 53 00:02:49,800 --> 00:02:50,600 Speaker 7: guest for the show. 54 00:02:51,080 --> 00:02:53,080 Speaker 4: And boy did she pitch. 55 00:02:53,800 --> 00:02:57,400 Speaker 7: We get so many pitches, which we love, but I've 56 00:02:57,560 --> 00:03:00,520 Speaker 7: never been more convinced or persuaded to have guest on 57 00:03:00,680 --> 00:03:04,640 Speaker 7: than Isa. Isa is the former vice president of Strategy 58 00:03:04,639 --> 00:03:07,880 Speaker 7: at JP Morgan Chase in New York and Hong Kong, 59 00:03:08,200 --> 00:03:10,960 Speaker 7: who left behind the glitz of her C suite career 60 00:03:11,280 --> 00:03:13,600 Speaker 7: after feeling burnt out and unfulfilled. 61 00:03:14,560 --> 00:03:16,799 Speaker 5: Her solution founding her. 62 00:03:16,680 --> 00:03:19,880 Speaker 7: Company Squad, which is emerging as the app of choice 63 00:03:19,919 --> 00:03:22,440 Speaker 7: for gen z to talk to their close friends every day. 64 00:03:23,480 --> 00:03:26,960 Speaker 5: But this pivot is far from her first. From thinking she. 65 00:03:26,960 --> 00:03:30,480 Speaker 7: Was destined to become a doctor to pivoting to pursue 66 00:03:30,520 --> 00:03:34,480 Speaker 7: her MBA at mit to her successful career on Wall Street, 67 00:03:35,040 --> 00:03:38,080 Speaker 7: all while waiting through the emotions of losing her father 68 00:03:38,560 --> 00:03:41,560 Speaker 7: while taking care of her mother after a tragic accident. 69 00:03:42,440 --> 00:03:45,160 Speaker 7: Now she is hoping to inspire others in their lives 70 00:03:45,200 --> 00:03:49,400 Speaker 7: and careers with her debut book, Life Beyond Likes. She 71 00:03:49,520 --> 00:03:51,880 Speaker 7: truly does it all and I'm excited to share this 72 00:03:51,920 --> 00:03:55,280 Speaker 7: conversation with you. And did I mention that she's a 73 00:03:55,320 --> 00:03:56,920 Speaker 7: professional skydiver? 74 00:03:58,160 --> 00:04:06,600 Speaker 4: Enjoy. 75 00:04:06,760 --> 00:04:09,600 Speaker 6: My name is Isa Watson. I'm the founder and CEO 76 00:04:09,640 --> 00:04:12,360 Speaker 6: of Squad, I'm the author of Life Beyond Likes, and 77 00:04:12,400 --> 00:04:13,600 Speaker 6: I'm a competitive skydiver. 78 00:04:14,120 --> 00:04:15,400 Speaker 5: So we're gonna go back to the beginning. 79 00:04:15,840 --> 00:04:16,599 Speaker 4: Where are you from? 80 00:04:17,240 --> 00:04:19,839 Speaker 6: I was born in DC my family's Caribbean, but I 81 00:04:19,880 --> 00:04:22,080 Speaker 6: spent middle in high school in Chapel Hill in North Carolina. 82 00:04:22,640 --> 00:04:25,000 Speaker 4: Chappa Hill is a very interesting place. 83 00:04:25,080 --> 00:04:29,120 Speaker 6: It's very well educated, very liberal, like something like eighty 84 00:04:29,120 --> 00:04:32,080 Speaker 6: five percent or residents when I lived there had college degrees. 85 00:04:32,120 --> 00:04:34,960 Speaker 6: In My high school was actually ranked top ten high 86 00:04:34,960 --> 00:04:36,640 Speaker 6: schools public high schools in the country by while she 87 00:04:36,720 --> 00:04:38,839 Speaker 6: Jonne when I was there, and so what you had 88 00:04:39,080 --> 00:04:41,440 Speaker 6: was a lot of kind of progressive, open minded people 89 00:04:41,520 --> 00:04:44,960 Speaker 6: where being black wasn't like a big deal. 90 00:04:45,120 --> 00:04:48,240 Speaker 4: It wasn't it was actually probably a little cool. 91 00:04:48,200 --> 00:04:51,960 Speaker 6: You know, in some regards and so but you know, regardless, 92 00:04:52,000 --> 00:04:55,080 Speaker 6: I always felt accepted for the most part, and I 93 00:04:55,120 --> 00:04:58,600 Speaker 6: think that, you know, leaving Chapel Hill going to honestly, 94 00:04:58,640 --> 00:05:02,080 Speaker 6: even different cities in in North Carolina, there was a 95 00:05:02,160 --> 00:05:06,279 Speaker 6: lack of acceptance oftentimes that I felt was very jarring, 96 00:05:06,320 --> 00:05:09,320 Speaker 6: And I was like, am I accepted here for a reason? 97 00:05:09,360 --> 00:05:12,200 Speaker 6: Am I different? Like I don't know versus there? And 98 00:05:12,279 --> 00:05:14,919 Speaker 6: I just think that as a kid trying to figure 99 00:05:14,920 --> 00:05:17,320 Speaker 6: out who you are in this world, there's just a 100 00:05:17,360 --> 00:05:19,800 Speaker 6: lot of noise you have to sort through. 101 00:05:20,760 --> 00:05:24,840 Speaker 7: So in your book, you say, quote, this whole insecurity 102 00:05:24,839 --> 00:05:26,919 Speaker 7: of being dark skin that I had developed as an 103 00:05:26,960 --> 00:05:30,400 Speaker 7: elementary and middle school student in North Carolina was even 104 00:05:30,440 --> 00:05:32,520 Speaker 7: further amplified when I got to high school. 105 00:05:32,880 --> 00:05:34,159 Speaker 5: Can you tell me more about that? 106 00:05:35,000 --> 00:05:37,159 Speaker 6: My high school, I would say it was like ninety 107 00:05:37,160 --> 00:05:40,720 Speaker 6: percent white, ten percent black, and then like point zero 108 00:05:40,880 --> 00:05:46,039 Speaker 6: five percent other So definitely didn't necessarily fit into the 109 00:05:46,120 --> 00:05:49,280 Speaker 6: homogeneity of the school. But on the flip side, I 110 00:05:49,320 --> 00:05:51,840 Speaker 6: would say growing up a Chapel Hill affording me opportunities 111 00:05:51,960 --> 00:05:54,720 Speaker 6: like I was a research commiss at fourteen in the 112 00:05:54,800 --> 00:05:57,760 Speaker 6: labs at UNC Chapel Hill doing organic chemistry research for 113 00:05:57,800 --> 00:05:58,680 Speaker 6: a faculty member. 114 00:05:58,920 --> 00:06:00,440 Speaker 4: You know, things like that you don't come buy in 115 00:06:00,480 --> 00:06:01,200 Speaker 4: other markets. 116 00:06:01,880 --> 00:06:04,080 Speaker 7: I mean, to even think that you would be in 117 00:06:04,120 --> 00:06:06,520 Speaker 7: a real research lab at fourteen, you must have been 118 00:06:06,560 --> 00:06:07,880 Speaker 7: a huge science prodigy. 119 00:06:09,360 --> 00:06:11,800 Speaker 6: I never called myself a prodigy, but I will say 120 00:06:11,920 --> 00:06:13,120 Speaker 6: I've always been a builder. 121 00:06:13,400 --> 00:06:13,560 Speaker 8: You know. 122 00:06:13,640 --> 00:06:16,839 Speaker 6: My dad, he was an old school engineer, immigrant engineer. 123 00:06:16,920 --> 00:06:19,000 Speaker 6: His philosophy was if you can't build it, then you 124 00:06:19,040 --> 00:06:21,039 Speaker 6: should have been using it. And so from the time 125 00:06:21,040 --> 00:06:23,760 Speaker 6: I was seven, back in the CompUSA Circus City days, 126 00:06:23,960 --> 00:06:26,159 Speaker 6: he would buy me the parts of a computer and 127 00:06:26,200 --> 00:06:27,599 Speaker 6: I would build my own computers. 128 00:06:28,160 --> 00:06:28,960 Speaker 4: And that just kind of. 129 00:06:28,920 --> 00:06:32,880 Speaker 6: Morphed into me like building and you know, robotics, building 130 00:06:32,880 --> 00:06:34,880 Speaker 6: and mechanical engineering, and then I kind of fell into 131 00:06:34,960 --> 00:06:35,960 Speaker 6: chemistry and I was like, oh. 132 00:06:35,839 --> 00:06:36,400 Speaker 4: This is cool. 133 00:06:37,040 --> 00:06:39,240 Speaker 6: So I was part of this program called Project Seat 134 00:06:39,279 --> 00:06:42,400 Speaker 6: and was sponsored by the American Chemical Society and they 135 00:06:42,480 --> 00:06:46,440 Speaker 6: basically took scientifically gift to students from all the local 136 00:06:46,520 --> 00:06:49,479 Speaker 6: high schools in Raleig Durham Chapel Hill and we would 137 00:06:49,520 --> 00:06:52,239 Speaker 6: be placed into labs at UNC Duke and NC State, 138 00:06:52,680 --> 00:06:56,600 Speaker 6: and UNC was my home base. And it was interesting 139 00:06:56,640 --> 00:07:00,400 Speaker 6: because I had just taken high school chemistry and I 140 00:07:00,480 --> 00:07:03,200 Speaker 6: was put in an organic chemistry lab. So during the 141 00:07:03,240 --> 00:07:06,359 Speaker 6: summer I had to teach myself organic chemistry while working 142 00:07:06,360 --> 00:07:07,320 Speaker 6: with my post doc. 143 00:07:07,839 --> 00:07:10,880 Speaker 4: And you know, quite frankly, I thought it was I 144 00:07:10,920 --> 00:07:11,360 Speaker 4: loved it. 145 00:07:11,720 --> 00:07:15,080 Speaker 6: I love the concept of building something from nothing, and 146 00:07:15,440 --> 00:07:19,600 Speaker 6: chemistry is that, you know, essentially, we were doing a 147 00:07:19,600 --> 00:07:22,240 Speaker 6: lot of really important research that had a lot of 148 00:07:22,280 --> 00:07:25,400 Speaker 6: big implications in cancer, and so I would say it 149 00:07:25,440 --> 00:07:28,760 Speaker 6: was definitely hard. But being a self starter and just 150 00:07:28,880 --> 00:07:33,040 Speaker 6: kind of pushing forward and being self teaching essentially, you know. 151 00:07:33,120 --> 00:07:34,800 Speaker 6: And I think back and I say, hey, I have 152 00:07:34,880 --> 00:07:37,600 Speaker 6: to kind of learn organic chemistry at fourteen years old. 153 00:07:37,800 --> 00:07:41,560 Speaker 4: It sounds a little bit crazy, but yeah, I kind 154 00:07:41,560 --> 00:07:42,400 Speaker 4: of I just made it work. 155 00:07:42,720 --> 00:07:44,600 Speaker 7: Were you thinking about your future and your sense of 156 00:07:44,640 --> 00:07:48,000 Speaker 7: self as like I am a scientist, like I have 157 00:07:48,080 --> 00:07:50,360 Speaker 7: a path to follow, I will be a scientist. 158 00:07:51,120 --> 00:07:54,000 Speaker 6: Yeah, And especially being a child of immigrants, I had 159 00:07:54,040 --> 00:07:56,960 Speaker 6: to commit to getting all the ds, so the PhD, 160 00:07:57,160 --> 00:07:57,560 Speaker 6: the MD. 161 00:07:57,760 --> 00:07:59,880 Speaker 4: So they were like, Okay, what mdpah program do you want? 162 00:07:59,880 --> 00:08:01,680 Speaker 6: To go to. I was never asked, by the way, 163 00:08:01,720 --> 00:08:03,400 Speaker 6: what college I want to go to or anything like that. 164 00:08:03,400 --> 00:08:07,080 Speaker 6: They were like, so for your PhD or for your mdphd. 165 00:08:07,160 --> 00:08:07,840 Speaker 4: What are we doing? 166 00:08:08,480 --> 00:08:10,080 Speaker 6: I mean, from the time I was five, I always 167 00:08:10,160 --> 00:08:11,640 Speaker 6: told my parents told people. 168 00:08:11,480 --> 00:08:11,840 Speaker 4: Are in church. 169 00:08:11,920 --> 00:08:14,240 Speaker 6: They were like, I just going to Harvard ORT and 170 00:08:14,360 --> 00:08:16,160 Speaker 6: so I didn't know what I was talking about. I 171 00:08:16,160 --> 00:08:18,040 Speaker 6: didn't know what Harvard was at like five six years old. 172 00:08:18,080 --> 00:08:19,960 Speaker 6: So I started telling people, Yeah, I'm going to Harvard 173 00:08:20,000 --> 00:08:21,000 Speaker 6: in myt for grad school. 174 00:08:21,800 --> 00:08:24,080 Speaker 7: When it came time to make her decision on where 175 00:08:24,080 --> 00:08:27,360 Speaker 7: to go to college, she was bouncing between the expectations 176 00:08:27,360 --> 00:08:30,800 Speaker 7: of her parents and wanting to connect to her experience 177 00:08:30,920 --> 00:08:31,880 Speaker 7: as a black woman. 178 00:08:33,200 --> 00:08:36,720 Speaker 6: So I actually went to Hampton University for college, which 179 00:08:36,760 --> 00:08:39,000 Speaker 6: is in the HBCU, and I did my master's in 180 00:08:39,080 --> 00:08:41,680 Speaker 6: chemistry at Cornell after that. But you know, kind of 181 00:08:41,679 --> 00:08:45,560 Speaker 6: growing up in a very white environment, there was just 182 00:08:46,040 --> 00:08:49,760 Speaker 6: more comfort and confidence I needed to build being a 183 00:08:49,760 --> 00:08:53,520 Speaker 6: black woman and what that meant and going to one 184 00:08:53,600 --> 00:08:57,080 Speaker 6: of the top you know, HBCUs was very empowering in 185 00:08:57,080 --> 00:09:00,320 Speaker 6: that way. And Hampton always talks about you know, the 186 00:09:00,440 --> 00:09:03,400 Speaker 6: education there being like education for life, right and I 187 00:09:03,520 --> 00:09:07,800 Speaker 6: think that I was uncomfortable as a tall, dark woman. 188 00:09:07,840 --> 00:09:09,680 Speaker 6: I just didn't know what that meant. I got a 189 00:09:09,679 --> 00:09:11,480 Speaker 6: lot of feedback from people in Chappah Hill. I would 190 00:09:11,520 --> 00:09:13,440 Speaker 6: leave Chapa Hill and get different feedback, and I was like, 191 00:09:13,480 --> 00:09:16,840 Speaker 6: I'm confused about who I'm supposed to be. That allowed 192 00:09:16,880 --> 00:09:18,800 Speaker 6: me to kind of find myself a little bit and 193 00:09:18,840 --> 00:09:21,720 Speaker 6: find my confidence and find my voice. That then allowed 194 00:09:21,720 --> 00:09:24,199 Speaker 6: me to go out and kind of navigate the world appropriately. 195 00:09:25,080 --> 00:09:27,640 Speaker 7: She graduated from Hampton with a Bachelor of Science and 196 00:09:27,720 --> 00:09:30,880 Speaker 7: Chemistry and Mathematics. I was quickly accepted to Cornell. 197 00:09:31,760 --> 00:09:33,920 Speaker 6: I had told myself I was getting a PhD for 198 00:09:33,960 --> 00:09:35,920 Speaker 6: so long at that point. I keep in mind, it 199 00:09:36,040 --> 00:09:38,280 Speaker 6: wasn't that old, like I was maybe twenty years old, 200 00:09:38,559 --> 00:09:41,520 Speaker 6: but for like fifteen years seventy five percent of my life. 201 00:09:41,640 --> 00:09:45,160 Speaker 6: But I think that it was also I was always 202 00:09:45,200 --> 00:09:47,400 Speaker 6: so a two percent of phs and chemistry are black. 203 00:09:47,840 --> 00:09:51,199 Speaker 6: You are a phenomenal researcher. I was mentored by Nobel Laureates. 204 00:09:51,360 --> 00:09:55,640 Speaker 6: I had a lot of like the top scientists investing 205 00:09:56,280 --> 00:09:59,600 Speaker 6: in me. I was being flown to Mit, flown to 206 00:09:59,720 --> 00:10:04,000 Speaker 6: Yell to like visit with professors and being recruited by them, 207 00:10:04,280 --> 00:10:05,240 Speaker 6: but I hated it. 208 00:10:05,360 --> 00:10:06,720 Speaker 4: I hated it, Like I. 209 00:10:06,760 --> 00:10:10,440 Speaker 6: Was so depressed during that time, so much so that 210 00:10:10,480 --> 00:10:13,000 Speaker 6: like for a period of time, I like abandoned my friends, 211 00:10:13,040 --> 00:10:15,560 Speaker 6: Like all I had energy to do outside of lab 212 00:10:15,679 --> 00:10:18,280 Speaker 6: was sleep, And people are like, where's Isa, Where's Isa? 213 00:10:18,440 --> 00:10:20,320 Speaker 6: Like she's not at the brunch, she's not at the 214 00:10:20,360 --> 00:10:21,400 Speaker 6: family reunions. 215 00:10:21,600 --> 00:10:23,600 Speaker 4: And I was just like, I'm sorry, I'm just like 216 00:10:23,640 --> 00:10:24,360 Speaker 4: too depressed. 217 00:10:24,760 --> 00:10:26,640 Speaker 6: It was just because I didn't love it and I 218 00:10:26,679 --> 00:10:29,200 Speaker 6: didn't like it enough to want to pursue it like that. 219 00:10:29,720 --> 00:10:31,439 Speaker 6: And I think that it was it was the first 220 00:10:31,440 --> 00:10:33,679 Speaker 6: time in my life really that I made a decision 221 00:10:33,720 --> 00:10:36,199 Speaker 6: to part ways with something that my parents had expected 222 00:10:36,200 --> 00:10:39,800 Speaker 6: of me. And I was good at it, but it 223 00:10:39,920 --> 00:10:41,120 Speaker 6: wasn't feeding my soul. 224 00:10:42,080 --> 00:10:43,600 Speaker 7: That must have been a heavy moment. 225 00:10:44,480 --> 00:10:47,960 Speaker 6: I think that the decision to leave was really hard because, 226 00:10:48,240 --> 00:10:50,520 Speaker 6: you know, with my parents, it was the struggles with 227 00:10:50,520 --> 00:10:54,520 Speaker 6: my parents and their perspective and being okay with the 228 00:10:54,559 --> 00:10:57,640 Speaker 6: fact that we disagreed. They said to me, they were like, 229 00:10:58,080 --> 00:11:00,840 Speaker 6: if you leave now, you're a quitter and you're always 230 00:11:00,880 --> 00:11:05,160 Speaker 6: going to be have that like quitter air about you. 231 00:11:05,760 --> 00:11:07,280 Speaker 4: Is that what you want for your life. 232 00:11:07,720 --> 00:11:09,280 Speaker 6: And I was like, well, I'm not a quitter if 233 00:11:09,280 --> 00:11:11,840 Speaker 6: I leave with my masters, because I've already gotten my 234 00:11:11,880 --> 00:11:15,520 Speaker 6: master's on the PhD route, right, And so that was 235 00:11:15,559 --> 00:11:17,760 Speaker 6: one thing, and the second thing was just a lot 236 00:11:17,800 --> 00:11:21,320 Speaker 6: of shame around leaving a PhD program, because you know, 237 00:11:21,400 --> 00:11:24,680 Speaker 6: we live in a society where you have like people 238 00:11:24,720 --> 00:11:28,960 Speaker 6: like Sergey they can leave their PhD program at Stanford 239 00:11:29,320 --> 00:11:31,840 Speaker 6: and start Google and it's like okay, And white men 240 00:11:31,920 --> 00:11:34,200 Speaker 6: drop out of school all the time and it's okay. 241 00:11:34,600 --> 00:11:37,600 Speaker 6: But as a black woman, I'm not even quote unquote 242 00:11:37,600 --> 00:11:39,640 Speaker 6: supposed to be there. It's very rare for me to 243 00:11:39,679 --> 00:11:41,640 Speaker 6: be there, and for me to decide to leave, it's like, oh, 244 00:11:41,679 --> 00:11:42,440 Speaker 6: you couldn't handle it. 245 00:11:42,760 --> 00:11:43,560 Speaker 4: No, that's so Siue. 246 00:11:43,640 --> 00:11:46,400 Speaker 6: My grades were pretty popping, but there was a lot 247 00:11:46,440 --> 00:11:49,200 Speaker 6: of shame around what would people think. They'll label me 248 00:11:49,240 --> 00:11:52,280 Speaker 6: as someone who was incapable and not try to understand 249 00:11:52,280 --> 00:11:55,720 Speaker 6: the story behind why I left my PhD, and I'll 250 00:11:55,800 --> 00:11:59,080 Speaker 6: just get the assumptions thrown my way that are not 251 00:11:59,200 --> 00:12:01,839 Speaker 6: fair to me. So I think I had to come 252 00:12:01,920 --> 00:12:04,720 Speaker 6: to terms with, you know what, I have to do 253 00:12:04,760 --> 00:12:09,000 Speaker 6: this for me, and regardless of whatever people may think 254 00:12:09,040 --> 00:12:10,679 Speaker 6: about it, I have to do it for me. 255 00:12:11,520 --> 00:12:15,160 Speaker 7: That's a pretty big feeling at such a young age, 256 00:12:15,200 --> 00:12:19,320 Speaker 7: with such a big decision. Where did that confidence and 257 00:12:19,320 --> 00:12:20,160 Speaker 7: strength come from. 258 00:12:21,120 --> 00:12:25,000 Speaker 6: I think that it was deciding that I was too 259 00:12:25,120 --> 00:12:28,760 Speaker 6: tired of being sad. It was a decision I was 260 00:12:28,800 --> 00:12:31,760 Speaker 6: tired of being sad. I was tired of living the 261 00:12:31,920 --> 00:12:35,120 Speaker 6: life that was for somebody else. I just made a 262 00:12:35,160 --> 00:12:38,480 Speaker 6: decision that I have to live my life in the 263 00:12:38,520 --> 00:12:39,520 Speaker 6: best way possible. 264 00:12:39,840 --> 00:12:40,040 Speaker 8: You know. 265 00:12:40,040 --> 00:12:42,439 Speaker 6: And another thing I know about parents, even though I'm 266 00:12:42,480 --> 00:12:45,040 Speaker 6: not a parent, I know this about parents. They may 267 00:12:45,160 --> 00:12:48,160 Speaker 6: have their prescriptive views on what you do, but at 268 00:12:48,200 --> 00:12:50,720 Speaker 6: the end of the day, all they really want is 269 00:12:50,760 --> 00:12:53,680 Speaker 6: to look their child in the eye and see happiness. 270 00:12:54,000 --> 00:12:56,080 Speaker 6: And so I knew that we would have a period 271 00:12:56,080 --> 00:12:59,080 Speaker 6: of disagreement, but I knew on the other side when 272 00:12:59,080 --> 00:13:01,880 Speaker 6: I came out and I was just kind of more thriving, 273 00:13:02,440 --> 00:13:03,400 Speaker 6: that they would then. 274 00:13:03,320 --> 00:13:07,040 Speaker 4: Be like, Okay, you know what. I didn't agree, but 275 00:13:07,120 --> 00:13:10,559 Speaker 4: I see that you're happy, and that makes me happy. 276 00:13:10,640 --> 00:13:13,959 Speaker 7: Something that I always find fascinating is the mental shift 277 00:13:14,280 --> 00:13:17,199 Speaker 7: that must happen inside ourselves as we pivot from one 278 00:13:17,240 --> 00:13:20,520 Speaker 7: thing to another. As I share each of these stories, 279 00:13:20,720 --> 00:13:23,320 Speaker 7: I always want to be clear that big pivots don't 280 00:13:23,360 --> 00:13:26,160 Speaker 7: happen in the blink of an eye. It takes time 281 00:13:26,280 --> 00:13:28,480 Speaker 7: and often a stepping stone to help you get to 282 00:13:28,520 --> 00:13:29,240 Speaker 7: the next place. 283 00:13:29,960 --> 00:13:31,000 Speaker 4: No, I transitioned. 284 00:13:31,040 --> 00:13:33,760 Speaker 6: I did some time at Pfizer on the clinical side, 285 00:13:33,800 --> 00:13:36,680 Speaker 6: and then I actually quickly went into business school at MIT, 286 00:13:37,400 --> 00:13:41,880 Speaker 6: and so I actually thought that I would be on 287 00:13:41,960 --> 00:13:43,360 Speaker 6: the business development. 288 00:13:42,960 --> 00:13:44,800 Speaker 4: Side of science. 289 00:13:45,400 --> 00:13:48,400 Speaker 6: Right. I was like, oh, I actually really do love science. 290 00:13:48,640 --> 00:13:52,120 Speaker 6: I love the commercialization of science. I love innovation. But 291 00:13:53,200 --> 00:13:54,599 Speaker 6: I was like, Okay, well, if I go to the 292 00:13:54,600 --> 00:13:56,800 Speaker 6: business side, I can actually impact a lot more change. 293 00:13:57,120 --> 00:14:00,160 Speaker 6: I felt like the NBA was a path to get 294 00:14:00,200 --> 00:14:02,680 Speaker 6: me there are more so than investing in the PHG firm, 295 00:14:02,679 --> 00:14:05,640 Speaker 6: because I never actually wanted to be a full time researcher. 296 00:14:05,880 --> 00:14:07,920 Speaker 6: I always wanted to hop over to the business side. 297 00:14:08,800 --> 00:14:11,480 Speaker 7: So you saw this as just a different path to 298 00:14:11,520 --> 00:14:14,480 Speaker 7: get to the same vision. How was that experience? 299 00:14:15,440 --> 00:14:19,520 Speaker 6: You know, it was one that was unique and interesting 300 00:14:19,520 --> 00:14:22,400 Speaker 6: to navigate because going to business school, especially at a 301 00:14:22,440 --> 00:14:25,600 Speaker 6: top school like MIT, you're in class with people who 302 00:14:25,600 --> 00:14:27,440 Speaker 6: were like, oh, I did my two years Agoldman, I 303 00:14:27,480 --> 00:14:29,080 Speaker 6: did my three years at McKenzie. You know, I did 304 00:14:29,080 --> 00:14:31,360 Speaker 6: teach for America three years, you know, whatever the case is. 305 00:14:31,680 --> 00:14:34,440 Speaker 6: And I was like, well, I have no business experience. 306 00:14:34,480 --> 00:14:36,560 Speaker 6: I can talk to you about like you know, a 307 00:14:36,640 --> 00:14:39,760 Speaker 6: Dylan Cyclace one four seven ten touch. I was psychico decade, 308 00:14:39,960 --> 00:14:43,280 Speaker 6: but I didn't even have the language to like talk 309 00:14:43,560 --> 00:14:46,800 Speaker 6: to them, right. And so I remember going to business 310 00:14:46,800 --> 00:14:51,640 Speaker 6: school and being very broadly recruited by like the top 311 00:14:51,720 --> 00:14:54,320 Speaker 6: Wall Street firms, the top consulting firms, and I would 312 00:14:54,360 --> 00:14:56,560 Speaker 6: say to them, I was like, you know, I'm just 313 00:14:56,640 --> 00:14:57,840 Speaker 6: a chemists. 314 00:14:57,880 --> 00:14:59,920 Speaker 4: And one recruiter pulled me aside and she was like, 315 00:15:00,000 --> 00:15:01,520 Speaker 4: don't ever to say that shoud to anybody. 316 00:15:01,160 --> 00:15:05,520 Speaker 6: Else, because you are diminishing your value your chemist. Sure, 317 00:15:05,720 --> 00:15:08,000 Speaker 6: but you're how the analytical, You're a good problem solver, 318 00:15:08,280 --> 00:15:11,800 Speaker 6: you're good communicator. These are all transferable skills that make 319 00:15:11,880 --> 00:15:12,760 Speaker 6: you unique. 320 00:15:12,960 --> 00:15:13,640 Speaker 4: And so going to. 321 00:15:13,600 --> 00:15:16,000 Speaker 6: Business school was interesting because it was the first time 322 00:15:16,040 --> 00:15:20,280 Speaker 6: I really learned to package my uniqueness as an advantage. 323 00:15:20,920 --> 00:15:21,600 Speaker 5: And she did. 324 00:15:22,440 --> 00:15:25,720 Speaker 7: During her time at MIT, she was thriving and people 325 00:15:25,760 --> 00:15:28,440 Speaker 7: could see the talent and skills she brought to the table. 326 00:15:29,320 --> 00:15:33,120 Speaker 6: So during my time at MIT, I again I initially 327 00:15:33,120 --> 00:15:35,600 Speaker 6: thought I was going to go into business development and 328 00:15:35,640 --> 00:15:40,320 Speaker 6: pharma accidentally fell like trickled into Wall Street, where I 329 00:15:40,480 --> 00:15:43,160 Speaker 6: was the right hand to a lot of the c 330 00:15:43,280 --> 00:15:46,040 Speaker 6: speed executives at JP Morgan Chase. So Hey, Isaac moved 331 00:15:46,040 --> 00:15:48,160 Speaker 6: out to Hong Kong to build retirement products from Hong 332 00:15:48,200 --> 00:15:49,880 Speaker 6: kongoent I want singing poor Hey as I moved back 333 00:15:49,880 --> 00:15:53,120 Speaker 6: to build a two billion dollar digital strategy for our 334 00:15:53,160 --> 00:15:57,480 Speaker 6: five million American small businesses, the clients, and I had 335 00:15:57,560 --> 00:16:01,840 Speaker 6: gotten so caught up in the validation I was getting 336 00:16:02,080 --> 00:16:05,440 Speaker 6: from not just the fact that I was twenty six, 337 00:16:05,600 --> 00:16:10,040 Speaker 6: like overseeing like six billion dollars worth of different initiatives, 338 00:16:10,120 --> 00:16:12,120 Speaker 6: right that was pretty much unheard of. And I was 339 00:16:12,160 --> 00:16:15,160 Speaker 6: always getting more because I was always delivering and producing, 340 00:16:15,600 --> 00:16:18,080 Speaker 6: and you know, I got also caught up with the 341 00:16:18,160 --> 00:16:22,200 Speaker 6: validation that I got externally on social media. So being 342 00:16:22,480 --> 00:16:25,720 Speaker 6: just starting to get all these awards Top forty, this, 343 00:16:25,920 --> 00:16:28,840 Speaker 6: Top thirty, this Top Black Women and Da da da, 344 00:16:29,480 --> 00:16:31,240 Speaker 6: and I would put that out there and people were like, 345 00:16:31,240 --> 00:16:34,040 Speaker 6: oh my god, you're so dope, You're like this amazing, 346 00:16:34,720 --> 00:16:36,760 Speaker 6: you know, you're a badass, dadada, And. 347 00:16:36,720 --> 00:16:39,480 Speaker 4: Then I just it just became this like this cycle. 348 00:16:39,480 --> 00:16:43,120 Speaker 6: I couldn't get out of I was trapped and then 349 00:16:43,160 --> 00:16:45,400 Speaker 6: I became like a horse in Central Park with the 350 00:16:45,400 --> 00:16:45,960 Speaker 6: blinders on. 351 00:16:46,400 --> 00:16:48,080 Speaker 4: That was all I could say that. 352 00:16:48,080 --> 00:16:52,040 Speaker 6: I really neglected my real life in a big way. 353 00:16:52,080 --> 00:16:55,400 Speaker 6: I was focused on the positioning of my life and 354 00:16:55,680 --> 00:16:59,680 Speaker 6: the next achievement unlocked, as opposed. 355 00:16:59,280 --> 00:17:02,920 Speaker 7: To, you know, living my life stuck in an endless 356 00:17:03,000 --> 00:17:06,479 Speaker 7: race to a goalpost that constantly keeps moving. She was 357 00:17:06,520 --> 00:17:09,240 Speaker 7: forced to take a hard look at her life after 358 00:17:09,280 --> 00:17:12,600 Speaker 7: receiving a call about her parents that no one wants 359 00:17:12,640 --> 00:17:13,160 Speaker 7: to receive. 360 00:17:13,960 --> 00:17:17,000 Speaker 6: So during my time at JP Morgan Chase, my parents 361 00:17:17,359 --> 00:17:19,920 Speaker 6: do what they do every year, which is a sponsored 362 00:17:19,920 --> 00:17:22,560 Speaker 6: a bus trip for kids to visit Hampton University. And 363 00:17:22,640 --> 00:17:24,480 Speaker 6: it was something that was really special to my parents. 364 00:17:24,480 --> 00:17:26,480 Speaker 6: They did it together, they loved it, and it was 365 00:17:26,520 --> 00:17:29,000 Speaker 6: really about being able to take kids whose parents maybe 366 00:17:29,000 --> 00:17:31,720 Speaker 6: couldn't take off right and just kind of doing that 367 00:17:31,760 --> 00:17:35,040 Speaker 6: for the community each year. And this particular year, the 368 00:17:35,080 --> 00:17:39,400 Speaker 6: bus ran off a straight road, flipped over and ejected 369 00:17:39,480 --> 00:17:42,320 Speaker 6: both my parents out the front window, and my dad 370 00:17:42,359 --> 00:17:44,639 Speaker 6: didn't survive that and my mom barely survived it. 371 00:17:45,240 --> 00:17:47,320 Speaker 9: D Is what I call him, lived his life to 372 00:17:47,359 --> 00:17:50,399 Speaker 9: the fullest, whether it be for his family, for his 373 00:17:50,520 --> 00:17:53,760 Speaker 9: job or for Hampton University. Just last year he was 374 00:17:53,840 --> 00:17:55,920 Speaker 9: running a basis like he was twenty five years old. 375 00:17:56,320 --> 00:17:59,080 Speaker 7: Watson was known throughout university circles as a man who 376 00:17:59,119 --> 00:18:01,600 Speaker 7: loved his alm mom. He was also known as a 377 00:18:01,600 --> 00:18:04,480 Speaker 7: man who'd rather be with his family than anywhere else. 378 00:18:04,920 --> 00:18:08,479 Speaker 6: And I think it was it was, first of all 379 00:18:08,560 --> 00:18:12,679 Speaker 6: a moment that it was too much to process in 380 00:18:12,760 --> 00:18:16,399 Speaker 6: the moment. And I think I walked around like a 381 00:18:16,520 --> 00:18:19,640 Speaker 6: zombie for months after that because I just couldn't quite 382 00:18:19,680 --> 00:18:23,680 Speaker 6: grasp what had happened. And with a lot of therapy 383 00:18:24,200 --> 00:18:27,280 Speaker 6: and with a lot of just you know, I will 384 00:18:27,280 --> 00:18:30,040 Speaker 6: call my Godma be like, can you pray for me today? 385 00:18:30,600 --> 00:18:32,280 Speaker 6: I mean, like the good prayer that you go on 386 00:18:32,320 --> 00:18:34,240 Speaker 6: your knees for, not like the prayer you say in the. 387 00:18:34,160 --> 00:18:36,920 Speaker 4: Cab, like because I need all the prayer I can get. 388 00:18:37,280 --> 00:18:41,800 Speaker 6: I realized that this whole notion of loneliness I was 389 00:18:41,800 --> 00:18:44,840 Speaker 6: feeling had been exacerbated by the fact that I had 390 00:18:44,920 --> 00:18:49,160 Speaker 6: neglected my real life in lieu of this like positioning life. 391 00:18:49,880 --> 00:18:52,639 Speaker 4: And that sucked. It sucked bad. 392 00:18:53,240 --> 00:18:56,240 Speaker 6: I mean I remember my advisor in my tea sending 393 00:18:56,240 --> 00:18:58,520 Speaker 6: me food because I wouldn't eat for like six months. 394 00:18:58,880 --> 00:19:00,960 Speaker 6: I ate like a couple of blue berries every day 395 00:19:01,119 --> 00:19:05,639 Speaker 6: for six months. And so from a just a pivot perspective, 396 00:19:06,320 --> 00:19:09,520 Speaker 6: up until that point in my life, everything was gunning 397 00:19:09,520 --> 00:19:11,880 Speaker 6: for achievement, that next achievement. Let me check that box, 398 00:19:11,960 --> 00:19:13,720 Speaker 6: check that box. And as a black woman, you like, 399 00:19:13,760 --> 00:19:15,560 Speaker 6: I'm trying to check all the box possible. I go 400 00:19:15,640 --> 00:19:18,000 Speaker 6: check that box, check that box, and that box over there, Oh, 401 00:19:18,200 --> 00:19:21,880 Speaker 6: that one over there too. And this was the first 402 00:19:21,920 --> 00:19:25,440 Speaker 6: time I decided I need to actually figure out. 403 00:19:25,359 --> 00:19:27,840 Speaker 4: Purposes and live that life. 404 00:19:27,920 --> 00:19:29,880 Speaker 6: And my dad always said to me, he said, Isa, 405 00:19:30,119 --> 00:19:32,840 Speaker 6: he said, you're such a blessed girl, and they share 406 00:19:32,840 --> 00:19:34,760 Speaker 6: a job to share your blessings with as many people 407 00:19:34,760 --> 00:19:37,359 Speaker 6: as you can, he said, because your time is limited. 408 00:19:37,359 --> 00:19:39,320 Speaker 6: And when I'm twelve, I'm thirteen, I'm like, you know whatever, 409 00:19:39,359 --> 00:19:40,560 Speaker 6: I just want to play my video games, like you 410 00:19:40,600 --> 00:19:44,640 Speaker 6: know what I'm saying. And unfortunately it took that type 411 00:19:44,680 --> 00:19:48,080 Speaker 6: of tragedy for me to realize that, you know what, 412 00:19:48,720 --> 00:19:52,280 Speaker 6: I think my calling is bigger than this. And this 413 00:19:52,400 --> 00:19:55,800 Speaker 6: whole notion of what social media was doing to our 414 00:19:55,880 --> 00:20:01,160 Speaker 6: real life relationships and our behavior as excessive validation seekers 415 00:20:01,840 --> 00:20:04,520 Speaker 6: was something that I saw. It was a shift that 416 00:20:04,560 --> 00:20:07,160 Speaker 6: I saw happening, and you know, I said, I don't 417 00:20:07,160 --> 00:20:08,480 Speaker 6: want to saluse our humanity. 418 00:20:08,920 --> 00:20:11,560 Speaker 4: That's too important. Like Maslow's hierarchy of these. 419 00:20:11,640 --> 00:20:14,960 Speaker 6: Belonging is one of the fundamental needs of the human experience, 420 00:20:15,000 --> 00:20:17,960 Speaker 6: belonging in connection. And so that's when I decided to 421 00:20:18,080 --> 00:20:21,439 Speaker 6: leave JP Morgan to start a Squad and build a 422 00:20:21,440 --> 00:20:23,440 Speaker 6: solution for true connection. 423 00:20:24,200 --> 00:20:27,040 Speaker 10: As a result, however, one audio based social app is 424 00:20:27,080 --> 00:20:29,800 Speaker 10: now aiming to help millions of people who deepen their 425 00:20:29,840 --> 00:20:33,560 Speaker 10: relationships and their friendships the healthy way, all on social media. 426 00:20:33,640 --> 00:20:36,400 Speaker 10: So helping us break this all down is Isa Watson, 427 00:20:36,480 --> 00:20:40,639 Speaker 10: the founder and CEO of Squad. Congratulations, Isa, thank you 428 00:20:40,640 --> 00:20:42,520 Speaker 10: so much for joining us on this amazing sort of 429 00:20:42,560 --> 00:20:45,679 Speaker 10: moment you've had. You basically now are the highest fundraising 430 00:20:45,680 --> 00:20:48,919 Speaker 10: black woman in America. You just raised over seven million 431 00:20:48,960 --> 00:20:51,640 Speaker 10: dollars from investors for this platform. Congratulations. 432 00:20:51,680 --> 00:20:52,199 Speaker 4: Thank you. 433 00:20:52,880 --> 00:20:55,600 Speaker 8: Our next guest mission is to get people off social 434 00:20:55,680 --> 00:20:58,000 Speaker 8: media and back to real connections with others. So here 435 00:20:58,040 --> 00:21:01,200 Speaker 8: to share more, we welcome social scientists. Isa Watson is 436 00:21:01,240 --> 00:21:03,360 Speaker 8: with us today. Isa, thank you for being here. 437 00:21:04,400 --> 00:21:06,000 Speaker 4: Eric, thanks for having me and not. 438 00:21:06,040 --> 00:21:08,000 Speaker 8: Just on social media where I can see you and 439 00:21:08,040 --> 00:21:10,720 Speaker 8: we can have a conversation that way, having a conversation 440 00:21:10,800 --> 00:21:13,000 Speaker 8: this way. I'm much much better. But you talk about 441 00:21:13,000 --> 00:21:15,720 Speaker 8: this the toxic side of social media. 442 00:21:15,400 --> 00:21:18,560 Speaker 7: That leaving that wasn't an immediate right. That took like 443 00:21:18,600 --> 00:21:19,560 Speaker 7: a period of time. 444 00:21:20,200 --> 00:21:23,320 Speaker 6: It took a period of time in part because again, 445 00:21:23,560 --> 00:21:26,639 Speaker 6: so the other part of my parents' accident is that 446 00:21:26,680 --> 00:21:29,359 Speaker 6: my mom lost so much of her memory during an accident. 447 00:21:29,400 --> 00:21:31,720 Speaker 6: I mean I had to go back home to piece 448 00:21:31,760 --> 00:21:34,280 Speaker 6: her life together because she didn't know where her bank 449 00:21:34,320 --> 00:21:37,480 Speaker 6: accounts were, or where her who had her power bill, 450 00:21:37,520 --> 00:21:39,920 Speaker 6: who was she at Duke or was she at Piedmont. 451 00:21:40,240 --> 00:21:42,879 Speaker 6: And that took all the energy that I had to 452 00:21:43,040 --> 00:21:45,520 Speaker 6: just help to nurse my mom back to health. 453 00:21:45,920 --> 00:21:46,800 Speaker 4: So I didn't even. 454 00:21:46,680 --> 00:21:49,679 Speaker 6: Really start the grieving and processing process until like a 455 00:21:49,720 --> 00:21:53,440 Speaker 6: year later, because I was just trying to honestly survive, 456 00:21:54,080 --> 00:21:56,919 Speaker 6: just make sure my mom was good, and to just 457 00:21:57,520 --> 00:22:00,840 Speaker 6: do enough at work to do my job. And so 458 00:22:02,040 --> 00:22:05,600 Speaker 6: that's when the kind of retrospection came in at least 459 00:22:05,640 --> 00:22:08,639 Speaker 6: a year after that, and it was just again a 460 00:22:08,680 --> 00:22:12,720 Speaker 6: lot to process because there's, hey, this happened, and I'm 461 00:22:12,760 --> 00:22:14,520 Speaker 6: finally at the acceptance phase. 462 00:22:14,880 --> 00:22:18,880 Speaker 4: But also what am I doing with my life? Who 463 00:22:18,960 --> 00:22:21,280 Speaker 4: am I do? I know who I am? 464 00:22:21,480 --> 00:22:24,320 Speaker 6: And when I looked in the mirror and I was 465 00:22:24,400 --> 00:22:27,360 Speaker 6: confused on who I was, I was like, I have 466 00:22:27,440 --> 00:22:31,199 Speaker 6: to do the work to get to a better understanding 467 00:22:32,040 --> 00:22:34,440 Speaker 6: of what I'm supposed to be doing. So I did 468 00:22:34,480 --> 00:22:36,679 Speaker 6: that in the background while I was still working at 469 00:22:36,720 --> 00:22:37,359 Speaker 6: JP Morgan. 470 00:22:42,600 --> 00:22:45,200 Speaker 7: It feels like to me like there's two pieces, Like 471 00:22:45,240 --> 00:22:48,920 Speaker 7: there was the internal piece of you figuring out who 472 00:22:48,960 --> 00:22:51,080 Speaker 7: you are, how you want to be spending your life, 473 00:22:51,640 --> 00:22:56,040 Speaker 7: and then there was the external work product like what 474 00:22:56,080 --> 00:22:58,320 Speaker 7: you wanted to be putting out into the world, like 475 00:22:58,400 --> 00:23:00,879 Speaker 7: how you wanted the world to be to be connecting. 476 00:23:01,400 --> 00:23:04,080 Speaker 7: Did they kind of develop simultaneously for you? 477 00:23:04,880 --> 00:23:08,199 Speaker 6: There was some parallel pathing, But I would say the 478 00:23:08,200 --> 00:23:11,960 Speaker 6: internal work I started that first. And I think it's 479 00:23:12,040 --> 00:23:15,199 Speaker 6: actually I tell people all the time, like working on 480 00:23:15,240 --> 00:23:18,399 Speaker 6: yourself is is so much harder than like the hardest 481 00:23:18,440 --> 00:23:22,760 Speaker 6: crosslit class. It's really hard because you're actually like putting. 482 00:23:22,480 --> 00:23:24,400 Speaker 4: Up a mirror and saying this is the good, bad and. 483 00:23:24,440 --> 00:23:28,879 Speaker 6: Ugly, these are the mistakes, this is what I am delivering, 484 00:23:28,960 --> 00:23:30,880 Speaker 6: and this is where I want to be, And that's 485 00:23:30,960 --> 00:23:31,440 Speaker 6: really hard. 486 00:23:31,680 --> 00:23:33,240 Speaker 4: When you're looking at it for yourself. 487 00:23:33,240 --> 00:23:36,160 Speaker 6: And so I think there was that, and then where 488 00:23:36,200 --> 00:23:39,040 Speaker 6: the parallel pathing came in of like this is what 489 00:23:39,119 --> 00:23:42,439 Speaker 6: I want to do was once I was able to 490 00:23:42,520 --> 00:23:46,000 Speaker 6: talk about my experience without like breaking down and crying, right, 491 00:23:46,560 --> 00:23:50,600 Speaker 6: I found that in conversation with so many different people 492 00:23:51,280 --> 00:23:56,280 Speaker 6: that this whole notion of loneliness and getting lost in 493 00:23:56,320 --> 00:24:00,160 Speaker 6: the Internet was something that a lot of people related too, 494 00:24:00,840 --> 00:24:04,280 Speaker 6: and a lot of people experienced. It wasn't at that 495 00:24:04,400 --> 00:24:07,000 Speaker 6: time as big of an issue as it is today, 496 00:24:07,359 --> 00:24:11,880 Speaker 6: but it was enough and trending up in a way 497 00:24:11,880 --> 00:24:14,760 Speaker 6: that I was like, there's going to be something here 498 00:24:15,600 --> 00:24:17,160 Speaker 6: where I can make a big difference. 499 00:24:18,119 --> 00:24:18,439 Speaker 5: Again. 500 00:24:18,600 --> 00:24:21,080 Speaker 7: She had to do the emotional work to shift her 501 00:24:21,119 --> 00:24:24,600 Speaker 7: mindset around what she thought she wanted to do, but 502 00:24:24,760 --> 00:24:27,200 Speaker 7: letting go of that old self that she had worked 503 00:24:27,200 --> 00:24:29,719 Speaker 7: so hard on was no easy task. 504 00:24:30,560 --> 00:24:32,760 Speaker 6: I definitely wanted to keep my work ethic, and my 505 00:24:32,880 --> 00:24:35,520 Speaker 6: nickname it JP Morgan. So I worked for the CFO 506 00:24:35,520 --> 00:24:37,879 Speaker 6: of the firm, the CEO Chase. They all used to 507 00:24:37,960 --> 00:24:40,720 Speaker 6: call me misketshit done. They were like, yo, miss GSD 508 00:24:40,880 --> 00:24:43,320 Speaker 6: walked in the room. She about to get it done, 509 00:24:43,680 --> 00:24:46,359 Speaker 6: and so that was my claim to fame, actually, like, hey, 510 00:24:46,480 --> 00:24:48,680 Speaker 6: you need to build this billion dollar product. Don't worry, 511 00:24:48,720 --> 00:24:50,760 Speaker 6: I will get it done. And so I think that 512 00:24:51,240 --> 00:24:53,879 Speaker 6: I wanted to keep those skills and the ability to 513 00:24:53,960 --> 00:24:57,119 Speaker 6: navigate a quarter million person firm to get really hard 514 00:24:57,160 --> 00:24:59,760 Speaker 6: stuff done. That was really big, because navigating the world 515 00:25:00,200 --> 00:25:03,520 Speaker 6: as an entrepreneur is really hard. But what I wanted 516 00:25:03,560 --> 00:25:09,600 Speaker 6: to shift was my fulfillment and my contribution to this world. 517 00:25:10,480 --> 00:25:12,840 Speaker 6: When I left JP Morgan, they were like. 518 00:25:12,960 --> 00:25:15,440 Speaker 4: You can't leave. We love you, and I. 519 00:25:15,400 --> 00:25:17,639 Speaker 6: Was like, you know, I get that, and I respect that. 520 00:25:18,080 --> 00:25:21,800 Speaker 6: And the reality though, is that you will wake up 521 00:25:21,800 --> 00:25:25,800 Speaker 6: tomorrow and still have one hundred billion dollar revenue company 522 00:25:26,480 --> 00:25:30,359 Speaker 6: every year. You want me, you don't need me, though 523 00:25:31,040 --> 00:25:34,640 Speaker 6: the world needs me. But you know, I never really 524 00:25:34,640 --> 00:25:36,800 Speaker 6: thought about that before. I was like, I'm here to 525 00:25:36,880 --> 00:25:39,040 Speaker 6: just check the boxes and do what my like, you know, make. 526 00:25:39,320 --> 00:25:41,359 Speaker 4: Hay I want the goal star. 527 00:25:41,800 --> 00:25:44,640 Speaker 6: But I never thought about the fact that I'm one 528 00:25:44,680 --> 00:25:47,120 Speaker 6: of eight billion people, so I know I'm a very 529 00:25:47,160 --> 00:25:52,080 Speaker 6: small part. But my dad believed in me so much 530 00:25:52,920 --> 00:25:56,240 Speaker 6: and instilled in me the belief that I could always 531 00:25:56,240 --> 00:25:59,399 Speaker 6: create outsized impact, and I did that very well at 532 00:25:59,440 --> 00:26:02,320 Speaker 6: JP Morgan did that very well Afizer, but now I 533 00:26:02,359 --> 00:26:04,920 Speaker 6: wanted to do it for the world because I felt 534 00:26:04,960 --> 00:26:08,159 Speaker 6: like I owed it to the world to make this 535 00:26:08,200 --> 00:26:09,040 Speaker 6: world a better place. 536 00:26:09,080 --> 00:26:11,000 Speaker 4: If I can leave the world just. 537 00:26:10,920 --> 00:26:14,520 Speaker 6: A little bit better then where I found it, that 538 00:26:14,560 --> 00:26:17,719 Speaker 6: would make me feel fulfilled, that would make me feel happy. 539 00:26:18,359 --> 00:26:22,000 Speaker 6: So I quit JP Morgan on a Friday and my 540 00:26:22,240 --> 00:26:25,320 Speaker 6: office for a Squad started on a Monday. And that 541 00:26:25,480 --> 00:26:27,960 Speaker 6: was like the worst decision of my life. That was reckless, 542 00:26:28,000 --> 00:26:31,399 Speaker 6: that was mentally reckless. And with that, I knew I 543 00:26:31,440 --> 00:26:34,560 Speaker 6: wanted to do something that was helping people build better connection, 544 00:26:34,800 --> 00:26:38,679 Speaker 6: build better community. And it took me a while to 545 00:26:38,760 --> 00:26:41,920 Speaker 6: even figure out what that product looked like. And there's 546 00:26:41,960 --> 00:26:43,480 Speaker 6: a chicken and an egg thing when it comes to 547 00:26:43,560 --> 00:26:46,480 Speaker 6: building a new tech company. Do you get the funding first, 548 00:26:46,520 --> 00:26:48,119 Speaker 6: you get the product first? Do you get the product? 549 00:26:48,119 --> 00:26:50,480 Speaker 6: How much traction do you have on the product? And 550 00:26:50,720 --> 00:26:52,560 Speaker 6: I played with that chicken in that egg, but I 551 00:26:52,640 --> 00:26:55,320 Speaker 6: mostly spent two to three years getting four hundred doors 552 00:26:55,320 --> 00:26:56,119 Speaker 6: slammed in my face. 553 00:26:56,840 --> 00:26:59,840 Speaker 7: Squad was founded off I to search for connection in 554 00:27:00,119 --> 00:27:03,159 Speaker 7: every part of her life. She noticed that most social 555 00:27:03,200 --> 00:27:07,760 Speaker 7: connection takes place over text, which, while easy texting lacks 556 00:27:07,800 --> 00:27:11,960 Speaker 7: the intimacy and vulnerability that grows and deepens friendships. 557 00:27:12,600 --> 00:27:17,280 Speaker 6: Our big kind of dabut product was a platform for 558 00:27:17,400 --> 00:27:21,680 Speaker 6: people to get together in person in their relative companies. 559 00:27:21,720 --> 00:27:24,680 Speaker 6: Because this was kind of at the same time where 560 00:27:24,720 --> 00:27:27,679 Speaker 6: a lot of workplace conversations with millennials were happening and 561 00:27:27,720 --> 00:27:30,360 Speaker 6: millennials were staying their jobs and hrs like they're too expensive, 562 00:27:30,480 --> 00:27:31,919 Speaker 6: Like how do we get them to say? And we 563 00:27:31,920 --> 00:27:34,920 Speaker 6: were like, create community, Like community and connection are very 564 00:27:35,000 --> 00:27:39,560 Speaker 6: much needed. And we actually had dozens of enterprise clients 565 00:27:39,600 --> 00:27:42,480 Speaker 6: in that in that software product. But the one thing 566 00:27:42,520 --> 00:27:45,960 Speaker 6: that we learned over the course of that was a 567 00:27:46,119 --> 00:27:51,600 Speaker 6: people wanted the extension of the community they built at work. 568 00:27:52,160 --> 00:27:56,560 Speaker 6: They wanted it to extend their personal lives too. We 569 00:27:56,560 --> 00:27:58,800 Speaker 6: were also at a point where you know, people were like, oh, 570 00:27:59,200 --> 00:28:02,240 Speaker 6: the scrolling thing is easier, the scrolling is easier, I 571 00:28:02,280 --> 00:28:04,800 Speaker 6: have no friends. Oh okay, let me just scroll scroll, scroll, 572 00:28:04,920 --> 00:28:07,080 Speaker 6: no friends, okay, cool, And so that was a cycle 573 00:28:07,080 --> 00:28:08,840 Speaker 6: that people were trying to get out of, and we 574 00:28:08,920 --> 00:28:12,360 Speaker 6: launched that and then the pandemic hit has identified the 575 00:28:12,400 --> 00:28:16,959 Speaker 6: cause of the mysterious new virus coronavirus coronavirus. 576 00:28:16,359 --> 00:28:19,560 Speaker 4: Theraphe is a rapidly spreading virus has reached Australia. This 577 00:28:19,640 --> 00:28:23,160 Speaker 4: is a rapidly emerging situation where there is not a 578 00:28:23,160 --> 00:28:26,280 Speaker 4: cause for LAM. The first US case has been detected. 579 00:28:26,320 --> 00:28:29,520 Speaker 7: This confirmation the coronavirus has reached Australia. 580 00:28:29,920 --> 00:28:33,560 Speaker 3: The US now has more reported cases of the coronavirus 581 00:28:33,600 --> 00:28:35,919 Speaker 3: in any other country in the world. 582 00:28:36,320 --> 00:28:39,320 Speaker 6: What we did on the product side was really interesting 583 00:28:39,360 --> 00:28:41,840 Speaker 6: and it gave us unique insights, and I would say 584 00:28:41,840 --> 00:28:45,360 Speaker 6: that covid didn't shift the need for our business, it 585 00:28:45,440 --> 00:28:48,120 Speaker 6: amplified it in a sustainable way. And so what we 586 00:28:48,280 --> 00:28:51,520 Speaker 6: found was that instead of getting together in person, we 587 00:28:51,640 --> 00:28:54,720 Speaker 6: turned the events into virtual events. 588 00:28:55,160 --> 00:28:56,960 Speaker 4: And what we found was that. 589 00:28:57,480 --> 00:29:01,680 Speaker 6: Users, instead of going to find new events with new people, 590 00:29:02,080 --> 00:29:04,240 Speaker 6: they were going to events with the same people. The 591 00:29:04,280 --> 00:29:08,200 Speaker 6: whole concept of deepening was way more of an appeal 592 00:29:08,240 --> 00:29:11,719 Speaker 6: to users than the concept of meeting yet another new person. 593 00:29:13,000 --> 00:29:15,000 Speaker 7: So I just saw the need in the market and 594 00:29:15,080 --> 00:29:18,240 Speaker 7: shifted to an app that focuses on an audio product 595 00:29:18,640 --> 00:29:23,800 Speaker 7: that includes just twelve squad friends. Squad uses audio technology 596 00:29:23,840 --> 00:29:27,800 Speaker 7: and habit creation to mimic real life social conversations with 597 00:29:27,840 --> 00:29:30,680 Speaker 7: your closest friends every day. 598 00:29:31,200 --> 00:29:34,160 Speaker 6: Audio is just kind of a medium, but friendship and 599 00:29:34,240 --> 00:29:37,160 Speaker 6: Connection is the product. We make it easy in front 600 00:29:37,200 --> 00:29:38,800 Speaker 6: of for you to talk to your close friends every day. 601 00:29:39,120 --> 00:29:43,000 Speaker 6: And also we've gotten feedback from our users that squad 602 00:29:43,080 --> 00:29:44,520 Speaker 6: is the place where I can go on my phone 603 00:29:44,520 --> 00:29:46,719 Speaker 6: and just completely disarmed. They're like, too much gone out 604 00:29:46,720 --> 00:29:48,920 Speaker 6: of my text messages, I got my gardener, my boyfriend, 605 00:29:49,200 --> 00:29:52,360 Speaker 6: my grandma, my toxic cousins. Too much gone on on 606 00:29:52,360 --> 00:29:54,360 Speaker 6: my phone in general, too much gone on social media. 607 00:29:54,680 --> 00:29:56,800 Speaker 4: Where can I just have my intimate place? 608 00:29:57,320 --> 00:30:00,680 Speaker 6: And there was a psychology that we were learning around 609 00:30:00,760 --> 00:30:04,440 Speaker 6: kind of safety and privacy that people wanted and wanted 610 00:30:04,440 --> 00:30:08,440 Speaker 6: to value, and so we shifted the product actually kind 611 00:30:08,480 --> 00:30:12,000 Speaker 6: of behind the scenes a little bit, and now we're 612 00:30:12,040 --> 00:30:15,120 Speaker 6: at a place where our retention is three times higher 613 00:30:15,120 --> 00:30:19,120 Speaker 6: than it's ever been. Our product is used widely among 614 00:30:19,360 --> 00:30:21,640 Speaker 6: public school students in New York City. We did some 615 00:30:21,680 --> 00:30:23,800 Speaker 6: activations here and that took off in a big way. 616 00:30:24,120 --> 00:30:26,600 Speaker 6: It's one of those things where you shake the tree, 617 00:30:27,040 --> 00:30:29,640 Speaker 6: you build a product, and then you're like, wow, Okay, 618 00:30:29,760 --> 00:30:32,760 Speaker 6: this one has the momentum. It's the right place, it's 619 00:30:32,760 --> 00:30:34,120 Speaker 6: the right products, the right time. 620 00:30:34,840 --> 00:30:36,200 Speaker 4: You've said that quote. 621 00:30:36,520 --> 00:30:38,600 Speaker 7: When I was on Wall Street, I felt like I 622 00:30:38,680 --> 00:30:40,320 Speaker 7: was more black than I was a woman. 623 00:30:41,160 --> 00:30:42,280 Speaker 5: Can you elaborate on that. 624 00:30:43,120 --> 00:30:48,160 Speaker 6: Yeah, So there's so few black people in the research field. 625 00:30:48,440 --> 00:30:52,680 Speaker 6: In fact, my best friend doctor Kismikia Corbett, who created 626 00:30:52,720 --> 00:30:54,680 Speaker 6: them a dirnovaccity and she's a professor at Harvard. Now, 627 00:30:54,840 --> 00:30:56,600 Speaker 6: she was my first lab protunt at fourteen. She was 628 00:30:56,600 --> 00:30:59,480 Speaker 6: in the same program and we used to talk about 629 00:30:59,520 --> 00:31:02,840 Speaker 6: the fact that we didn't really have people that looked 630 00:31:02,880 --> 00:31:06,200 Speaker 6: like us that we could really look up to. And 631 00:31:06,240 --> 00:31:09,719 Speaker 6: now she's that person for so many young scientists. And 632 00:31:09,760 --> 00:31:13,640 Speaker 6: so there were a lot of times in science where 633 00:31:13,640 --> 00:31:17,080 Speaker 6: I would walk around, for example, and I would get 634 00:31:17,120 --> 00:31:20,600 Speaker 6: mistaken as like the janitor sometimes and it wasn't because 635 00:31:20,640 --> 00:31:24,920 Speaker 6: I had on the blue suit that they wore, but 636 00:31:25,160 --> 00:31:29,640 Speaker 6: it was just as deeply held unconscious bias that I 637 00:31:29,640 --> 00:31:34,360 Speaker 6: couldn't be there. So I think that that was where. 638 00:31:34,680 --> 00:31:37,680 Speaker 4: A lot of the wow, I'm black first to them. 639 00:31:38,160 --> 00:31:41,000 Speaker 6: And then when I shifted to Wall Street. One of 640 00:31:41,040 --> 00:31:44,760 Speaker 6: my mentors, she was one of the earliest women in 641 00:31:44,840 --> 00:31:47,960 Speaker 6: Hedgehunes back in like the seventies. I mean, she's legit 642 00:31:48,520 --> 00:31:51,920 Speaker 6: and she would tell me about like the different entrances 643 00:31:52,280 --> 00:31:54,920 Speaker 6: that she had to go through in some of the buildings, right, 644 00:31:55,400 --> 00:31:58,760 Speaker 6: and just how deeply sexist Wall Shereet was. And I 645 00:31:58,760 --> 00:32:01,600 Speaker 6: didn't really quite understand, and that I knew about sexism, 646 00:32:01,880 --> 00:32:04,880 Speaker 6: but up until that point, like the discrimination I mostly faced, 647 00:32:04,920 --> 00:32:08,160 Speaker 6: felt like racism and intersectionality is a whole thing, right, 648 00:32:09,400 --> 00:32:12,320 Speaker 6: But I think that when I went to Wall Street, 649 00:32:12,480 --> 00:32:16,640 Speaker 6: my experience was a little bit more and actually at Tech, 650 00:32:16,800 --> 00:32:19,720 Speaker 6: my experience was a little bit closer to the white 651 00:32:19,760 --> 00:32:22,600 Speaker 6: woman than it was the black man. And I think 652 00:32:22,680 --> 00:32:24,560 Speaker 6: that and I'm not saying that black men don't have, 653 00:32:24,720 --> 00:32:28,640 Speaker 6: you know, their own issues of navigating Wall Street, but 654 00:32:28,720 --> 00:32:31,640 Speaker 6: it was something about being able to broker the relationship 655 00:32:31,640 --> 00:32:33,840 Speaker 6: well with that white man who was the CEO of 656 00:32:33,880 --> 00:32:36,240 Speaker 6: that white man who was the client, and being able 657 00:32:36,280 --> 00:32:38,840 Speaker 6: to go out and have drinks and I'm going to 658 00:32:38,920 --> 00:32:40,920 Speaker 6: go to golf and you know, we'll lead the wives 659 00:32:40,960 --> 00:32:41,320 Speaker 6: at home. 660 00:32:41,400 --> 00:32:43,600 Speaker 4: There's so much of a relationship. 661 00:32:43,000 --> 00:32:46,760 Speaker 6: Component to navigating the Wall Street and tech world that 662 00:32:46,800 --> 00:32:52,240 Speaker 6: the man to man relationship is easier to develop, essentially, 663 00:32:52,800 --> 00:32:54,880 Speaker 6: and then these white men look at me as black women, 664 00:32:54,920 --> 00:32:56,840 Speaker 6: They're like, I don't have anything comedy. 665 00:32:58,200 --> 00:32:59,440 Speaker 4: And so I think. 666 00:32:59,280 --> 00:33:01,600 Speaker 6: That, you know, that was where I was like, Okay, 667 00:33:02,440 --> 00:33:05,680 Speaker 6: I feel a lot more similarities to the white women 668 00:33:05,680 --> 00:33:09,120 Speaker 6: in this regard because I mean even very inappropriate comments 669 00:33:09,240 --> 00:33:12,160 Speaker 6: around like when women would have babies or do you 670 00:33:12,200 --> 00:33:14,720 Speaker 6: plan on getting pregnant? And you know, there is just 671 00:33:14,800 --> 00:33:18,320 Speaker 6: a lot of just deep rooted sexism, and I think 672 00:33:18,360 --> 00:33:21,760 Speaker 6: in the finance and tech world, and so my experience 673 00:33:21,840 --> 00:33:22,840 Speaker 6: kind of shifted a little. 674 00:33:22,640 --> 00:33:26,720 Speaker 7: Bit given all of that. Would you recommend that young 675 00:33:27,000 --> 00:33:29,480 Speaker 7: black women go into either medicine or Wall Street at 676 00:33:29,480 --> 00:33:29,800 Speaker 7: this point? 677 00:33:31,040 --> 00:33:32,160 Speaker 4: Honestly if they want to? 678 00:33:32,920 --> 00:33:36,800 Speaker 6: But when you are black or minority, and the more 679 00:33:36,840 --> 00:33:40,880 Speaker 6: boxes you check as a minority, the more that traditional 680 00:33:40,920 --> 00:33:45,200 Speaker 6: experience helps you launch to the next thing. Right, So 681 00:33:45,240 --> 00:33:47,840 Speaker 6: people a lot of you know, this is a big 682 00:33:47,960 --> 00:33:50,440 Speaker 6: fight in Silicon Valley right now, Like a lot of 683 00:33:50,480 --> 00:33:51,840 Speaker 6: white men will say college. 684 00:33:51,600 --> 00:33:53,160 Speaker 4: Is so unnecessary and stuff like that. 685 00:33:53,360 --> 00:33:54,640 Speaker 6: But then we're like, tell us when need back to 686 00:33:54,640 --> 00:33:56,520 Speaker 6: blackfound or who didn't go to college, and not just that, 687 00:33:56,640 --> 00:33:58,040 Speaker 6: tell me when you back to blackfound or who didn't 688 00:33:58,040 --> 00:34:01,080 Speaker 6: go to Harvard, Mit or Stanford. And then they can't, 689 00:34:01,760 --> 00:34:05,720 Speaker 6: you know, And so I would say, if they want to. 690 00:34:05,880 --> 00:34:09,800 Speaker 5: Sure, isa is yet another one of our guests who's 691 00:34:09,840 --> 00:34:14,759 Speaker 5: normalizing the conversation around not having kids, something I love 692 00:34:14,840 --> 00:34:16,719 Speaker 5: hearing about and bringing into the conversation. 693 00:34:17,640 --> 00:34:19,719 Speaker 6: You know, I think that is totally a choice that 694 00:34:19,840 --> 00:34:24,080 Speaker 6: people are fine to make. For me personally, my lifestyle 695 00:34:24,200 --> 00:34:26,560 Speaker 6: is one where I'm happy with a lot more freedom 696 00:34:27,080 --> 00:34:27,440 Speaker 6: than what. 697 00:34:27,480 --> 00:34:29,080 Speaker 4: Kids would give me. 698 00:34:29,760 --> 00:34:33,960 Speaker 6: And you know, having children I started to feel like 699 00:34:35,000 --> 00:34:38,480 Speaker 6: was an intentional decision that a lot of people weren't 700 00:34:38,480 --> 00:34:41,759 Speaker 6: intentional about. I froze my eggs, like four years ago. 701 00:34:42,080 --> 00:34:46,560 Speaker 6: I froze my eggs because I would from definitely wanting 702 00:34:46,640 --> 00:34:49,680 Speaker 6: children to not knowing if I wanted children or not, 703 00:34:50,239 --> 00:34:52,760 Speaker 6: to not wanting children, and that took about ten years. 704 00:34:53,160 --> 00:34:55,960 Speaker 6: The wanting children, I think for me, was the fact 705 00:34:56,000 --> 00:34:58,400 Speaker 6: that I came from a family of six kids, and 706 00:34:58,480 --> 00:35:01,080 Speaker 6: my parents were just like they were like, oh, at 707 00:35:01,080 --> 00:35:02,359 Speaker 6: five years old, they were like, you know, you got 708 00:35:02,360 --> 00:35:04,160 Speaker 6: to get your PhD from Harvard and my tea because 709 00:35:04,160 --> 00:35:06,319 Speaker 6: when you have kids. Growing up in North Carolina, it's 710 00:35:06,320 --> 00:35:08,120 Speaker 6: like you're expected to have kids. And you know, I 711 00:35:08,200 --> 00:35:09,680 Speaker 6: was told I was old to not have kids at 712 00:35:09,680 --> 00:35:12,239 Speaker 6: twenty seven by my aunts, and so I think it 713 00:35:12,280 --> 00:35:16,640 Speaker 6: was I had absorbed the expectation, not really thinking intentionally 714 00:35:17,640 --> 00:35:20,160 Speaker 6: was having children what I wanted. And then I got 715 00:35:20,160 --> 00:35:23,560 Speaker 6: to the point where, kind of in my late twenties, 716 00:35:24,200 --> 00:35:26,000 Speaker 6: I was like, you know, I could have. 717 00:35:26,000 --> 00:35:28,480 Speaker 4: Kids, but I'm also okay if I don't have kids. 718 00:35:28,920 --> 00:35:31,319 Speaker 6: The other thing I'll say, though, Emily, is that the 719 00:35:31,400 --> 00:35:34,799 Speaker 6: shift from maybe I want kids to I don't want kids. 720 00:35:34,840 --> 00:35:37,080 Speaker 6: I was afraid of this stigma. I think there's a 721 00:35:37,080 --> 00:35:40,640 Speaker 6: little bit of a stigma around women who don't have kids. 722 00:35:40,640 --> 00:35:43,120 Speaker 6: And Chelsea Handler's talked about this a lot recently, you know, 723 00:35:43,200 --> 00:35:45,600 Speaker 6: being childless and in her choice in doing that, and 724 00:35:45,960 --> 00:35:48,759 Speaker 6: there are negative thoughts and comments abound that, and I 725 00:35:48,800 --> 00:35:51,560 Speaker 6: think being okay with that that took a while too. 726 00:35:52,640 --> 00:35:55,719 Speaker 7: I read interviews with you where you say that journalists 727 00:35:55,719 --> 00:35:58,239 Speaker 7: wanted to profile you and they wanted to profile this 728 00:35:58,640 --> 00:36:01,440 Speaker 7: black female entrepreneurs or they wanted you to have like 729 00:36:01,480 --> 00:36:02,720 Speaker 7: a rags to riches story. 730 00:36:02,800 --> 00:36:04,120 Speaker 4: Yeah, I think that. 731 00:36:04,320 --> 00:36:08,279 Speaker 6: You know, my experience with the media oftentimes has been 732 00:36:08,440 --> 00:36:11,600 Speaker 6: that they love to you know, there's a confirmation bias 733 00:36:11,920 --> 00:36:14,160 Speaker 6: that they like to tap into oftentimes, and a lot 734 00:36:14,200 --> 00:36:16,000 Speaker 6: of black entrepreneurs experience. 735 00:36:15,680 --> 00:36:17,600 Speaker 4: As we talk about it a lot. They called it 736 00:36:17,640 --> 00:36:18,439 Speaker 4: a poverty. 737 00:36:18,080 --> 00:36:20,759 Speaker 6: Form because you know what they what they wanted was 738 00:36:21,320 --> 00:36:26,640 Speaker 6: single parent, household, homeless. Those are the stories that you 739 00:36:26,719 --> 00:36:29,480 Speaker 6: see that are amplified a lot, right, And so it 740 00:36:29,520 --> 00:36:31,560 Speaker 6: was weird because when I would talk about squad, they 741 00:36:31,560 --> 00:36:33,680 Speaker 6: were like, let's go to your upbringing and I'm like, okay, cool, 742 00:36:33,719 --> 00:36:35,399 Speaker 6: let's go to it. And they're like, so tell us, 743 00:36:35,440 --> 00:36:38,400 Speaker 6: like what were like, what were the it's hard for 744 00:36:38,440 --> 00:36:41,680 Speaker 6: them to get it out. Were there difficulties in your childhood? 745 00:36:41,960 --> 00:36:43,759 Speaker 6: And I'm like, yeah, being a thirteen year old was 746 00:36:43,760 --> 00:36:46,400 Speaker 6: pretty difficult. But they were like, well, tell us about 747 00:36:46,480 --> 00:36:48,960 Speaker 6: you know, did you have one parent? 748 00:36:49,000 --> 00:36:49,640 Speaker 4: Two parents? 749 00:36:49,680 --> 00:36:51,640 Speaker 6: And so when I got those types of questions all 750 00:36:51,680 --> 00:36:54,320 Speaker 6: the time, I knew they were looking for a background 751 00:36:54,320 --> 00:36:57,840 Speaker 6: that I just didn't have. So there are a few 752 00:36:57,880 --> 00:37:01,080 Speaker 6: times where my story just wasn't interesting enough from a 753 00:37:01,080 --> 00:37:03,600 Speaker 6: background perspective because it didn't fit that. 754 00:37:04,320 --> 00:37:06,880 Speaker 7: Was there a moment that you realized that was what 755 00:37:06,920 --> 00:37:08,560 Speaker 7: they were looking for, like as you started to go 756 00:37:08,640 --> 00:37:10,080 Speaker 7: through these interviews. 757 00:37:09,840 --> 00:37:13,359 Speaker 6: Yeah, definitely, especially when I engaged with some writers and 758 00:37:13,400 --> 00:37:17,239 Speaker 6: then I would see down the road stories that they 759 00:37:17,239 --> 00:37:19,960 Speaker 6: did write about and I'm not like saying that if 760 00:37:19,960 --> 00:37:23,160 Speaker 6: you that's your background that there's anything wrong with that, 761 00:37:23,239 --> 00:37:25,839 Speaker 6: And I think it's a beautiful thing to be able to, 762 00:37:26,440 --> 00:37:28,200 Speaker 6: you know, have a trajectory that's up. 763 00:37:28,480 --> 00:37:29,680 Speaker 4: But it just wasn't true to me. 764 00:37:30,080 --> 00:37:33,040 Speaker 6: And so what I found myself doing to try to 765 00:37:33,120 --> 00:37:35,120 Speaker 6: like kind of fit that a little bit was telling 766 00:37:35,160 --> 00:37:37,560 Speaker 6: my parents' stories, right, And I would be like, well, 767 00:37:37,600 --> 00:37:39,399 Speaker 6: you know, my dad grew up poor, my mom grew 768 00:37:39,440 --> 00:37:40,720 Speaker 6: up poor in a tobacco farm. 769 00:37:41,040 --> 00:37:42,480 Speaker 4: And they were like, but how'd you grow up? 770 00:37:43,560 --> 00:37:46,360 Speaker 6: I was like, not poor. I had a pretty decent 771 00:37:46,400 --> 00:37:48,520 Speaker 6: sized house. You know, I had two parents. I don't 772 00:37:48,560 --> 00:37:51,120 Speaker 6: know what you want from me. You know, my upbringing 773 00:37:51,280 --> 00:37:54,359 Speaker 6: was one that was you know, I had two very 774 00:37:54,400 --> 00:37:55,240 Speaker 6: present parents. 775 00:37:55,719 --> 00:37:57,920 Speaker 4: It was you know, your typical. 776 00:37:57,800 --> 00:38:02,080 Speaker 6: Hard social life of your elementary, middle, high school. But 777 00:38:02,120 --> 00:38:03,839 Speaker 6: it was one that you know, there was a lot 778 00:38:03,880 --> 00:38:05,720 Speaker 6: of love, There was a lot of intentionality. 779 00:38:06,160 --> 00:38:07,240 Speaker 4: The bar was high. 780 00:38:07,640 --> 00:38:09,960 Speaker 6: You know. I was the type of kid where I 781 00:38:10,000 --> 00:38:11,840 Speaker 6: would bring home at ninety eight on an exam and 782 00:38:11,880 --> 00:38:14,680 Speaker 6: they were like, okay, cool, but where are the two points. 783 00:38:14,480 --> 00:38:15,680 Speaker 4: That I still deal with? 784 00:38:15,800 --> 00:38:18,000 Speaker 6: Right, Because when I do something, I'm like, wait, what 785 00:38:18,080 --> 00:38:18,680 Speaker 6: did I miss? 786 00:38:19,080 --> 00:38:21,279 Speaker 4: Not what did I do? My parents at a high bar. 787 00:38:21,400 --> 00:38:24,279 Speaker 6: But I will say that, you know, quite frankly, it's 788 00:38:24,320 --> 00:38:26,879 Speaker 6: one that's got me where I am today. I will 789 00:38:26,920 --> 00:38:28,359 Speaker 6: say that I got to a point where I started 790 00:38:28,360 --> 00:38:29,680 Speaker 6: to cary a little bit of shame about that. 791 00:38:30,000 --> 00:38:31,799 Speaker 4: I was like, am I privileged? Wait? 792 00:38:31,880 --> 00:38:33,600 Speaker 6: No, I'm not like what. I was like, what is 793 00:38:33,680 --> 00:38:37,160 Speaker 6: what you know? And so I internalized this a lot 794 00:38:37,440 --> 00:38:39,480 Speaker 6: and then I was like, you know what, my background 795 00:38:39,560 --> 00:38:41,839 Speaker 6: is my background, My upbringing is my upbringing, and it 796 00:38:41,880 --> 00:38:42,399 Speaker 6: is what it. 797 00:38:42,320 --> 00:38:44,000 Speaker 4: Is right totally. 798 00:38:44,719 --> 00:38:47,560 Speaker 7: So talk to me about the sky diving. 799 00:38:48,640 --> 00:38:50,879 Speaker 6: Being a founder's hard. Being a founder is so hard, 800 00:38:50,920 --> 00:38:53,400 Speaker 6: is so lonely, is so mentally draining all the things. 801 00:38:53,680 --> 00:38:57,960 Speaker 6: And throughout my founder journey, I have invested in different 802 00:38:58,080 --> 00:39:01,080 Speaker 6: things to reset my mental health, do guided meditation. 803 00:39:01,840 --> 00:39:03,160 Speaker 4: But I always wanted. 804 00:39:02,960 --> 00:39:05,680 Speaker 6: To skydivee so I tried it and it was crazy 805 00:39:05,760 --> 00:39:10,000 Speaker 6: because you're not supposed to skydive through clouds, Like there's regulations, 806 00:39:10,280 --> 00:39:13,239 Speaker 6: we shouldn't have this skydiving. But they took me. Like 807 00:39:13,320 --> 00:39:15,399 Speaker 6: the plane was so small you can just roll out 808 00:39:15,400 --> 00:39:17,360 Speaker 6: of it. You couldn't even like step in the door. 809 00:39:17,600 --> 00:39:20,080 Speaker 6: But it was the most amazing experience of my life. 810 00:39:20,520 --> 00:39:24,160 Speaker 6: I will say that skydiving is thirteen percent women in 811 00:39:24,200 --> 00:39:27,279 Speaker 6: the US forty thousand sky divers and it's like, I mean, 812 00:39:27,320 --> 00:39:31,480 Speaker 6: point some zeros or percent black. But I love to 813 00:39:31,520 --> 00:39:34,000 Speaker 6: get women in the sport and we're black people in 814 00:39:34,000 --> 00:39:36,719 Speaker 6: the sport. So I'm trading right now to compete in 815 00:39:36,760 --> 00:39:40,200 Speaker 6: the twenty twenty four US Nationals for skydiving in Scott 816 00:39:40,239 --> 00:39:40,760 Speaker 6: of Chicago. 817 00:39:40,880 --> 00:39:42,880 Speaker 4: So if you're a skydiver, reach out to me. 818 00:39:43,920 --> 00:39:46,719 Speaker 7: What is one thing that at the time you thought 819 00:39:46,800 --> 00:39:49,160 Speaker 7: was like a real low for you? And now would 820 00:39:49,160 --> 00:39:51,240 Speaker 7: you look back and actually set you on the paths 821 00:39:51,280 --> 00:39:51,920 Speaker 7: that you're on now? 822 00:39:51,960 --> 00:39:52,799 Speaker 4: The successful path? 823 00:39:53,640 --> 00:39:56,480 Speaker 6: I guess two parts, Like losing my dad was a 824 00:39:56,520 --> 00:40:00,680 Speaker 6: real low, but the way that it shifted my perspective 825 00:40:00,680 --> 00:40:04,760 Speaker 6: in life and my priorities is something that I'll be forever grateful. 826 00:40:04,400 --> 00:40:05,960 Speaker 4: For and I think about it every day. 827 00:40:06,480 --> 00:40:09,000 Speaker 6: I have so much validation for my dad and even 828 00:40:09,040 --> 00:40:11,319 Speaker 6: not having that today, so avoid that I deal with. 829 00:40:11,880 --> 00:40:14,760 Speaker 6: And then I think a low was having a company 830 00:40:14,800 --> 00:40:17,799 Speaker 6: that wasn't suited to survive a pandemic and figuring out 831 00:40:17,800 --> 00:40:20,799 Speaker 6: how to pivot that and how to extend runway and 832 00:40:21,200 --> 00:40:23,239 Speaker 6: get to the other side of that. There were times 833 00:40:23,239 --> 00:40:26,359 Speaker 6: where you know people you talk about PHG programs. Every 834 00:40:26,360 --> 00:40:28,319 Speaker 6: pH student will tell you at some point they were like, 835 00:40:28,520 --> 00:40:31,680 Speaker 6: what am I doing here? That was kind of March 836 00:40:31,760 --> 00:40:35,279 Speaker 6: April May of twenty twenty for me. I was so 837 00:40:35,760 --> 00:40:39,840 Speaker 6: depressed about the pandemics of impact on the business, so 838 00:40:39,920 --> 00:40:42,120 Speaker 6: much so that I had gotten on antidepressants. My doctor 839 00:40:42,160 --> 00:40:44,239 Speaker 6: put me on and just pulling myself out of that 840 00:40:44,640 --> 00:40:46,600 Speaker 6: so I could pull my team out of that and 841 00:40:46,800 --> 00:40:49,160 Speaker 6: charting on the path that we're on today. I mean, 842 00:40:49,360 --> 00:40:52,399 Speaker 6: it's seriously the most fulfilling thing. Thank you so much 843 00:40:52,440 --> 00:40:53,880 Speaker 6: for joining us, Thanks for having me. 844 00:40:57,320 --> 00:40:59,840 Speaker 7: I used to lives in Brooklyn and it's continuing to 845 00:41:00,000 --> 00:41:04,600 Speaker 7: develop and grow squad. Her book, Life Beyond Likes is 846 00:41:04,680 --> 00:41:08,399 Speaker 7: out now go read it. It's a necessary investigation into 847 00:41:08,400 --> 00:41:11,200 Speaker 7: how social media plays a role into our own happiness, 848 00:41:11,520 --> 00:41:15,440 Speaker 7: fulfillment and our pivots. To find out more about Isa, 849 00:41:15,719 --> 00:41:19,280 Speaker 7: you can follow her on Instagram at Isa d Watson. 850 00:41:21,040 --> 00:41:24,839 Speaker 5: She Pivots is an amazing community of women who understand 851 00:41:24,840 --> 00:41:27,520 Speaker 5: that personal is the professional. 852 00:41:28,280 --> 00:41:32,640 Speaker 7: Join the community on Instagram at she pivots. The podcast 853 00:41:33,560 --> 00:41:36,279 Speaker 7: a special thank you to our partner Marie Clair and 854 00:41:36,360 --> 00:41:38,360 Speaker 7: the team that made this episode possible. 855 00:41:39,040 --> 00:41:40,040 Speaker 4: Talk to you next week. 856 00:41:42,800 --> 00:41:46,880 Speaker 7: She Pivots is hosted by me Emily Tish Sussman, produced 857 00:41:46,920 --> 00:41:50,759 Speaker 7: by Emily Eda Voloshik, with sound editing and mixing from 858 00:41:50,880 --> 00:41:54,560 Speaker 7: Nina Pollock and research and planning from Christine Dickinson and 859 00:41:54,640 --> 00:41:55,440 Speaker 7: Hannah Cousins. 860 00:41:57,239 --> 00:42:09,600 Speaker 11: I endorse she Pivots get the best workout with the 861 00:42:09,600 --> 00:42:12,480 Speaker 11: best kept secret in fitness, Hydro, the state of the 862 00:42:12,560 --> 00:42:15,560 Speaker 11: art at home rower. 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That's hydrow dot com 870 00:42:36,880 --> 00:42:38,200 Speaker 11: code row five hundred. 871 00:42:38,440 --> 00:42:42,959 Speaker 1: Tired of ads interrupting your gripping investigations, Good news AD 872 00:42:43,000 --> 00:42:46,360 Speaker 1: free listening on Amazon Music is included with your Prime membership. 873 00:42:46,680 --> 00:42:49,680 Speaker 1: Ads shouldn't be the scariest thing about true crime. Just 874 00:42:49,719 --> 00:42:52,520 Speaker 1: head to Amazon dot com slash ad free true Crime 875 00:42:52,719 --> 00:42:55,520 Speaker 1: to catch up on the latest episodes. Without the ad 876 00:42:55,760 --> 00:42:57,560 Speaker 1: and JWO thousands of Q shows at free for puntubscribers. 877 00:42:57,560 --> 00:42:58,279 Speaker 1: Some shows me how that. 878 00:42:58,920 --> 00:43:01,319 Speaker 6: If you're a Shark Tank fan, business junkie, check out 879 00:43:01,320 --> 00:43:02,600 Speaker 6: the podcast Another Byte. 880 00:43:03,080 --> 00:43:05,520 Speaker 3: Each week Another Byte breaks down the biggest success stories 881 00:43:05,560 --> 00:43:07,719 Speaker 3: and most disastrous failures to come out of Shark Tank. 882 00:43:08,000 --> 00:43:10,759 Speaker 3: The hosts breakdown each company's pitch, analyze the deals that 883 00:43:10,840 --> 00:43:13,240 Speaker 3: were or weren't made, and answer the million dollar question 884 00:43:13,520 --> 00:43:14,560 Speaker 3: are they still a company? 885 00:43:14,880 --> 00:43:17,080 Speaker 5: Whether you're an entrepreneur looking for tips or a Shark 886 00:43:17,120 --> 00:43:19,320 Speaker 5: Tank fan that just wants to relive the drama, Another 887 00:43:19,320 --> 00:43:21,239 Speaker 5: bites your deep dive into the world of Shark Tank. 888 00:43:21,520 --> 00:43:23,600 Speaker 3: Just search for Another Bite in your favorite podcast app, 889 00:43:23,680 --> 00:43:25,319 Speaker 3: like the one you're listening to right now.