Speaker 1: So shadow banning. Have you heard of it? I had not.
Speaker 1: It's a new word. It's a new TikTok, Instagram social
Speaker 1: media word. Fascinating. So I do these reviews, these beauty reviews,
Speaker 1: and I bet you even already know that, because I
Speaker 1: literally am more known for this than anything I've ever done,
Speaker 1: more than relief work, more than business, more than Real Housewives,
Speaker 1: more than Forbes, more than anything. I can be in
Speaker 1: the Hampton's on a private beach, like a small beach
Speaker 1: where just it's the morning, people walking their dogs and
Speaker 1: have four different women that are walking the dogs. Say
Speaker 1: I love your videos, and I'm like, wait, the one
Speaker 1: about Kim Kardashian. Know the beauty. I love the beauty reviews.
Speaker 1: You're doing God's work. I mean literally stopped on the street,
Speaker 1: stopped at CBS. I've hit a new demo, a younger, older, everybody.
Speaker 1: It's just crazy. So I review products relentlessly positive, negative,
Speaker 1: don't favor a brand, don't favor a celebrity. Just my opinion,
Speaker 1: like maybe my not so humble opinion, just my opinion.
Speaker 1: I like it, I don't like it. I like it Picasso.
Speaker 1: It's not at the level it's at the level. Now
Speaker 1: I'm getting more strict because I've tried so many products
Speaker 1: that now it really is to be at a premium level.
Speaker 1: And brands aren't mad at me. Brands will love me
Speaker 1: even if I said something bad about one of their products.
Speaker 1: In fact, these brands are happy because I'm doing research
Speaker 1: and development for them. Makeup artists are following my videos
Speaker 1: to get tips. I didn't know how to do my
Speaker 1: own makeup January one, so it's really a ride and
Speaker 1: people are just getting tips because I'm speaking to the
Speaker 1: woman who doesn't have two hours and a team of stylists.
Speaker 1: They just want to get out the door and not
Speaker 1: look like a wreck, and they want to have a
Speaker 1: clue as to what to buy and what not to buy.
Speaker 1: So I've been doing celebrity beauty brand reviews. Can't just
Speaker 1: buy a celebrity brand because the celebrity slap their name
Speaker 1: on it. Everybody has a brand now. Rihanna blew it up.
Speaker 1: She became a beauty billionaire and everybody else ran in
Speaker 1: Kylie launched her brand before, but didn't pop off until
Speaker 1: after and really lean into it until after. Rihanna Kim
Speaker 1: was after two like sort of saying maybe before but
Speaker 1: like didn't pop off j Lo Gaga, Hill, Hailey Bieber,
Speaker 1: Ariana Grande, Um Addison Ray Models, you never heard like
Speaker 1: literally it's crowded, Okay, crowded. So I just started reviewing products.
Speaker 1: No one's got a problem. That brand's got a pro.
Speaker 1: Selena Gomez, great brand. So I'm just saying I like this,
Speaker 1: I don't like this. This is legit, it's not this
Speaker 1: is a slapp your name, this is a smash and
Speaker 1: grab whatever. Enter Kim Kardashian. I talked about her skincareline.
Speaker 1: You can find it on TikTok. The video review which
Speaker 1: actually said the product is a fine product, certainly overpriced,
Speaker 1: but most beauty is. And um, I don't think I
Speaker 1: put it at the level. And the packaging was really
Speaker 1: unimpractical and for someone who owns a private plane, which
Speaker 1: I don't think most of us do. And there you go,
Speaker 1: be a big girl, be a big brand. You can
Speaker 1: take it. I said a couple of positive things. You know,
Speaker 1: you can't filter my reviews the way you do your photos, kardashion,
Speaker 1: So I'm just gonna say what I think. Like, I
Speaker 1: didn't give you any special treatment because I'm not scared.
Speaker 1: So it got picked up everywhere. It blew up everywhere,
Speaker 1: millions and millions of views, and here we go great.
Speaker 1: Very shortly thereafter, very shortly thereafter, my Instagram real videos
Speaker 1: went from what would be like on the average, like
Speaker 1: a million views two fewer than a hundred thousand. My
Speaker 1: TikTok would be like on a fine video, let's say
Speaker 1: twenty a bad video thirty thousand and an hour. A
Speaker 1: great video could be a hundred and fifty thousand views
Speaker 1: in an hour. All of a sudden went to four
Speaker 1: hundred views. It would be two thousand views in an
Speaker 1: entire twenty for our period, like multiple video one after another,
Speaker 1: like good content, Like I'm talking about Rihanna skincare now
Speaker 1: and three people are viewing it. I'm like, what the fuck.
Speaker 1: People start telling me it's shadow banning. I didn't even
Speaker 1: know what that was, but it's when some being, somebody,
Speaker 1: some algorithms, some rins er, some fixer, some something is
Speaker 1: pushing your content so people can't see it. I start
Speaker 1: talking about this and people on that are following me
Speaker 1: start telling me they're not seeing my content. Usually it
Speaker 1: comes up. It's the only reason that the people that
Speaker 1: are seeing it is because they are going to look
Speaker 1: for it. How fucked up is that? I start, you
Speaker 1: know me, I'm a bowl in a China shop. I
Speaker 1: start jamming it through. I'm talking about it on Instagram stories,
Speaker 1: I'm posting it on YouTube, I'm posting videos on TikTok
Speaker 1: saying you probably won't see this the few of you
Speaker 1: that do, and here's why. And I'm just jamming. I'm
Speaker 1: jamming and telling my team post the fucking Kim Kardashian
Speaker 1: video everywhere. Just keep pushing the content because people will
Speaker 1: somehow find its share with each other, et cetera. So
Speaker 1: I was shadow banned, no coincident. It happened. I certainly
Speaker 1: don't know exactly from where it happened, but it happened.
Speaker 1: Talked about Kim Gardashian skin Caroline enter shadow banning. If
Speaker 1: you're gonna take a shot at this b you better
Speaker 1: not miss. I think the topic of college is really important.
Speaker 1: I have to say, knowing what I know now, I
Speaker 1: just thought you had to go to college, like you
Speaker 1: just went to college, you know. And obviously people can't
Speaker 1: afford to go to college and get bogged down in
Speaker 1: crazy depth. But like in my life, you were going
Speaker 1: to college you just it was the next thing you
Speaker 1: were doing. And I have to say that I think
Speaker 1: it's more Cuban who agrees on this. I I learned
Speaker 1: a lot in high school. I learned the most from
Speaker 1: a strict, strict, strict English teacher who ended up getting
Speaker 1: fired because of how militant and strict they were. And
Speaker 1: I learned so much. They're like so much. It was
Speaker 1: the most valuable class ever. I'm a writer because of
Speaker 1: this crazy high school class. I did not learn a
Speaker 1: lot in college. It's a place where I spent a
Speaker 1: lot of money for an education to just put me
Speaker 1: somewhere until I was working, and I wanted to get
Speaker 1: out of there. I wanted to be working. I would leave.
Speaker 1: I would go to college, stack all my classes one
Speaker 1: day Wednesday at Boston University, and then go go to
Speaker 1: class till nine thirty at night, and then drive back
Speaker 1: to New York City so I could be in New
Speaker 1: York City. Like it was like a scam, just to
Speaker 1: like check the box, get through, get your diploma. No
Speaker 1: one's ever asked me to see my diploma. I don't
Speaker 1: know where my diploma is. It doesn't fucking matter. If
Speaker 1: you're an entrepreneur, a business minded and you're not trying
Speaker 1: to be a lawyer or a doctor. I do not
Speaker 1: think that I would have gone to college. So I
Speaker 1: think it's interesting with all the debt and with what's
Speaker 1: going with Biden like talking about college as it needs
Speaker 1: to become an option. These universities are a fortune and
Speaker 1: they are for profit, in many cases for profit. There
Speaker 1: are schools. Northeastern is like a very good school. Now.
Speaker 1: Northeastern when I was in college was not a good school.
Speaker 1: It was for morons. I don't know how to say
Speaker 1: that in any other way, but it was for the
Speaker 1: It was for people who did not know how to
Speaker 1: spell their own name. Now it's like a major school.
Speaker 1: What happened. They're paying to get better teachers. It's marketing
Speaker 1: and it's like a business, meaning now they're known as
Speaker 1: a good school. Wisconsin was a good, fine school then
Speaker 1: now it's known as a great school. American University was
Speaker 1: not a great school. Was easy to get into. Now
Speaker 1: it's major. Gainsville was really easy to get into and
Speaker 1: I walked into high school. By the time I got
Speaker 1: to college, it was hard to get into. So, like
Speaker 1: it's crazy the marketing of it's a business, so think
Speaker 1: about college as a business. Okay, it doesn't mean that
Speaker 1: going to Harvard isn't good business. A lot of it's
Speaker 1: about the people you're gonna meet there. If you're going
Speaker 1: to Harvard or Brown or some major school, you're gonna
Speaker 1: meet really influential people. People go to Warden just to
Speaker 1: meet the people that go there, so they can have
Speaker 1: those contacts when they go into the business world. You
Speaker 1: know they want to get If you want to get
Speaker 1: your m b A. It's a good road. But for
Speaker 1: other people, I don't know that it's worth It could
Speaker 1: be hundreds of thousands of dollars. How could you invest
Speaker 1: that in your career in your future? So just think
Speaker 1: about it for yourself and your kids. I'm not pro college.
Speaker 1: It's a for profit model in many cases. I think
Speaker 1: I'm for college in a not for profit manner. You
Speaker 1: want to get an education. Youth has wasted on the young,
Speaker 1: Like if you really want to learn, go to school.
Speaker 1: Absorb all the books, absorb all the classes, absorbed the education.
Speaker 1: But research schools that maybe our state schools or um
Speaker 1: you know, not a fortune that have great academic programs
Speaker 1: because you can't pay a couple hundred thousand dollars for diploma.
Speaker 1: You can't. I mean you can, but just way the
Speaker 1: pros and cons. Miconos is the most annoying place I've
Speaker 1: ever been. I've been to Miconos four times in my life.
Speaker 1: Loved it. I thought it was great, thought it was sexy,
Speaker 1: thought it was gauzy. Thought it was fun enough, partying,
Speaker 1: enough wine, pretty water, pretty place. I get it, Okay,
Speaker 1: This time I went to Miconos. Six cruise ships, massive, massive,
Speaker 1: like super Mall Mall of the America's. There's probably a
Speaker 1: bowling alley, a roller rink, you know, a driving range,
Speaker 1: and a golf course on these ships, six of them.
Speaker 1: You could not move in the town. Like you couldn't move.
Speaker 1: It was suffocating. Forget that it was a super spreader.
Speaker 1: I think I was licking someone else's neck. And then
Speaker 1: we went to a restaurant that I went two years ago.
Speaker 1: It's called Scorpios, like a hot place where everyone says
Speaker 1: to go, and like you're wearing gauzy clothes and you're
Speaker 1: dancing and it's good DJs, and I get that. I
Speaker 1: wanted to have fun and party dancing on your tables.
Speaker 1: I'm in turn Stiles Disney like show up, sign in,
Speaker 1: give all your information. Haven't they have like multiple iPads
Speaker 1: where you have the checkboxes. I was so disgusted, so suffocated,
Speaker 1: traffic jam for an hour to get up there, to
Speaker 1: get to that restaurant. It was a nightmare, okay, nightmare.
Speaker 1: Poros is gorgeous, he draw, I hear is like Portofino,
Speaker 1: which is a gorgeous place in Italy and a different country.
Speaker 1: Take Micano's off your list. And from a branding perspective,
Speaker 1: that's an example of a part of Greece, or of
Speaker 1: a town or municipality, whatever you call it, that is greedy.
Speaker 1: You know, when there's a restaurant that's really chic and
Speaker 1: then slowly they start letting in um everybody and there's
Speaker 1: no exclusivity and it's on mass, and then one day
Speaker 1: it just drops dead. It's just over, like Daytona or
Speaker 1: Fort Lauderdale spring Break or anything. It's because you got
Speaker 1: too fucking greedy and you let it get too crazy.
Speaker 1: You do not let six cruise ships in front of
Speaker 1: a town because it's going good, but all of a sudden,
Speaker 1: no one's gonna want to go there because the wealthy
Speaker 1: people that probably made it what it is that makes
Speaker 1: all the TikTok influencers want to go there are gonna
Speaker 1: not go anymore. So then it's going to become you
Speaker 1: know this, like spring Break Girls gone wild Ship Show.
Speaker 1: Take it off your list.