1 00:00:11,840 --> 00:00:14,440 Speaker 1: So shadow banning. Have you heard of it? I had not. 2 00:00:14,720 --> 00:00:17,720 Speaker 1: It's a new word. It's a new TikTok, Instagram social 3 00:00:17,760 --> 00:00:21,880 Speaker 1: media word. Fascinating. So I do these reviews, these beauty reviews, 4 00:00:21,920 --> 00:00:23,640 Speaker 1: and I bet you even already know that, because I 5 00:00:23,760 --> 00:00:26,239 Speaker 1: literally am more known for this than anything I've ever done, 6 00:00:26,360 --> 00:00:29,400 Speaker 1: more than relief work, more than business, more than Real Housewives, 7 00:00:29,480 --> 00:00:32,680 Speaker 1: more than Forbes, more than anything. I can be in 8 00:00:32,720 --> 00:00:34,760 Speaker 1: the Hampton's on a private beach, like a small beach 9 00:00:34,760 --> 00:00:37,239 Speaker 1: where just it's the morning, people walking their dogs and 10 00:00:37,320 --> 00:00:40,040 Speaker 1: have four different women that are walking the dogs. Say 11 00:00:40,040 --> 00:00:41,559 Speaker 1: I love your videos, and I'm like, wait, the one 12 00:00:41,600 --> 00:00:44,680 Speaker 1: about Kim Kardashian. Know the beauty. I love the beauty reviews. 13 00:00:44,680 --> 00:00:47,960 Speaker 1: You're doing God's work. I mean literally stopped on the street, 14 00:00:48,000 --> 00:00:53,160 Speaker 1: stopped at CBS. I've hit a new demo, a younger, older, everybody. 15 00:00:53,360 --> 00:00:58,880 Speaker 1: It's just crazy. So I review products relentlessly positive, negative, 16 00:00:59,240 --> 00:01:03,120 Speaker 1: don't favor a brand, don't favor a celebrity. Just my opinion, 17 00:01:03,600 --> 00:01:06,560 Speaker 1: like maybe my not so humble opinion, just my opinion. 18 00:01:06,880 --> 00:01:08,759 Speaker 1: I like it, I don't like it. I like it Picasso. 19 00:01:08,840 --> 00:01:10,960 Speaker 1: It's not at the level it's at the level. Now 20 00:01:11,000 --> 00:01:13,280 Speaker 1: I'm getting more strict because I've tried so many products 21 00:01:13,280 --> 00:01:15,680 Speaker 1: that now it really is to be at a premium level. 22 00:01:15,959 --> 00:01:18,120 Speaker 1: And brands aren't mad at me. Brands will love me 23 00:01:18,160 --> 00:01:20,360 Speaker 1: even if I said something bad about one of their products. 24 00:01:20,400 --> 00:01:23,560 Speaker 1: In fact, these brands are happy because I'm doing research 25 00:01:23,560 --> 00:01:26,600 Speaker 1: and development for them. Makeup artists are following my videos 26 00:01:26,800 --> 00:01:28,040 Speaker 1: to get tips. I didn't know how to do my 27 00:01:28,080 --> 00:01:32,800 Speaker 1: own makeup January one, so it's really a ride and 28 00:01:32,840 --> 00:01:34,720 Speaker 1: people are just getting tips because I'm speaking to the 29 00:01:34,720 --> 00:01:37,919 Speaker 1: woman who doesn't have two hours and a team of stylists. 30 00:01:37,920 --> 00:01:39,280 Speaker 1: They just want to get out the door and not 31 00:01:39,360 --> 00:01:41,080 Speaker 1: look like a wreck, and they want to have a 32 00:01:41,080 --> 00:01:43,520 Speaker 1: clue as to what to buy and what not to buy. 33 00:01:43,560 --> 00:01:47,520 Speaker 1: So I've been doing celebrity beauty brand reviews. Can't just 34 00:01:47,560 --> 00:01:49,840 Speaker 1: buy a celebrity brand because the celebrity slap their name 35 00:01:49,880 --> 00:01:53,880 Speaker 1: on it. Everybody has a brand now. Rihanna blew it up. 36 00:01:54,040 --> 00:01:57,560 Speaker 1: She became a beauty billionaire and everybody else ran in 37 00:01:57,960 --> 00:02:01,920 Speaker 1: Kylie launched her brand before, but didn't pop off until 38 00:02:01,960 --> 00:02:05,360 Speaker 1: after and really lean into it until after. Rihanna Kim 39 00:02:05,520 --> 00:02:09,400 Speaker 1: was after two like sort of saying maybe before but 40 00:02:09,480 --> 00:02:13,880 Speaker 1: like didn't pop off j Lo Gaga, Hill, Hailey Bieber, 41 00:02:14,560 --> 00:02:21,240 Speaker 1: Ariana Grande, Um Addison Ray Models, you never heard like 42 00:02:21,720 --> 00:02:26,840 Speaker 1: literally it's crowded, Okay, crowded. So I just started reviewing products. 43 00:02:26,840 --> 00:02:28,360 Speaker 1: No one's got a problem. That brand's got a pro. 44 00:02:28,560 --> 00:02:31,240 Speaker 1: Selena Gomez, great brand. So I'm just saying I like this, 45 00:02:31,320 --> 00:02:33,120 Speaker 1: I don't like this. This is legit, it's not this 46 00:02:33,160 --> 00:02:34,679 Speaker 1: is a slapp your name, this is a smash and 47 00:02:34,720 --> 00:02:39,000 Speaker 1: grab whatever. Enter Kim Kardashian. I talked about her skincareline. 48 00:02:39,520 --> 00:02:42,280 Speaker 1: You can find it on TikTok. The video review which 49 00:02:42,280 --> 00:02:45,400 Speaker 1: actually said the product is a fine product, certainly overpriced, 50 00:02:45,440 --> 00:02:49,280 Speaker 1: but most beauty is. And um, I don't think I 51 00:02:49,280 --> 00:02:51,320 Speaker 1: put it at the level. And the packaging was really 52 00:02:51,360 --> 00:02:53,880 Speaker 1: unimpractical and for someone who owns a private plane, which 53 00:02:53,880 --> 00:02:56,400 Speaker 1: I don't think most of us do. And there you go, 54 00:02:57,080 --> 00:02:59,240 Speaker 1: be a big girl, be a big brand. You can 55 00:02:59,320 --> 00:03:01,960 Speaker 1: take it. I said a couple of positive things. You know, 56 00:03:02,080 --> 00:03:05,440 Speaker 1: you can't filter my reviews the way you do your photos, kardashion, 57 00:03:05,520 --> 00:03:08,000 Speaker 1: So I'm just gonna say what I think. Like, I 58 00:03:08,040 --> 00:03:11,320 Speaker 1: didn't give you any special treatment because I'm not scared. 59 00:03:11,720 --> 00:03:15,160 Speaker 1: So it got picked up everywhere. It blew up everywhere, 60 00:03:15,240 --> 00:03:18,680 Speaker 1: millions and millions of views, and here we go great. 61 00:03:20,560 --> 00:03:26,440 Speaker 1: Very shortly thereafter, very shortly thereafter, my Instagram real videos 62 00:03:26,520 --> 00:03:28,480 Speaker 1: went from what would be like on the average, like 63 00:03:28,520 --> 00:03:33,240 Speaker 1: a million views two fewer than a hundred thousand. My 64 00:03:33,400 --> 00:03:38,280 Speaker 1: TikTok would be like on a fine video, let's say 65 00:03:38,320 --> 00:03:42,840 Speaker 1: twenty a bad video thirty thousand and an hour. A 66 00:03:42,920 --> 00:03:45,440 Speaker 1: great video could be a hundred and fifty thousand views 67 00:03:45,440 --> 00:03:49,120 Speaker 1: in an hour. All of a sudden went to four 68 00:03:49,240 --> 00:03:52,240 Speaker 1: hundred views. It would be two thousand views in an 69 00:03:52,360 --> 00:03:56,080 Speaker 1: entire twenty for our period, like multiple video one after another, 70 00:03:56,120 --> 00:03:58,760 Speaker 1: like good content, Like I'm talking about Rihanna skincare now 71 00:03:58,760 --> 00:04:00,880 Speaker 1: and three people are viewing it. I'm like, what the fuck. 72 00:04:01,280 --> 00:04:04,440 Speaker 1: People start telling me it's shadow banning. I didn't even 73 00:04:04,440 --> 00:04:11,000 Speaker 1: know what that was, but it's when some being, somebody, 74 00:04:11,360 --> 00:04:17,520 Speaker 1: some algorithms, some rins er, some fixer, some something is 75 00:04:17,560 --> 00:04:20,360 Speaker 1: pushing your content so people can't see it. I start 76 00:04:20,400 --> 00:04:23,480 Speaker 1: talking about this and people on that are following me 77 00:04:23,560 --> 00:04:28,160 Speaker 1: start telling me they're not seeing my content. Usually it 78 00:04:28,200 --> 00:04:30,400 Speaker 1: comes up. It's the only reason that the people that 79 00:04:30,440 --> 00:04:32,160 Speaker 1: are seeing it is because they are going to look 80 00:04:32,240 --> 00:04:35,919 Speaker 1: for it. How fucked up is that? I start, you 81 00:04:35,960 --> 00:04:38,479 Speaker 1: know me, I'm a bowl in a China shop. I 82 00:04:38,520 --> 00:04:42,320 Speaker 1: start jamming it through. I'm talking about it on Instagram stories, 83 00:04:42,360 --> 00:04:45,960 Speaker 1: I'm posting it on YouTube, I'm posting videos on TikTok 84 00:04:45,960 --> 00:04:48,000 Speaker 1: saying you probably won't see this the few of you 85 00:04:48,080 --> 00:04:51,960 Speaker 1: that do, and here's why. And I'm just jamming. I'm 86 00:04:52,040 --> 00:04:55,400 Speaker 1: jamming and telling my team post the fucking Kim Kardashian 87 00:04:55,520 --> 00:04:58,680 Speaker 1: video everywhere. Just keep pushing the content because people will 88 00:04:58,760 --> 00:05:01,480 Speaker 1: somehow find its share with each other, et cetera. So 89 00:05:02,240 --> 00:05:07,960 Speaker 1: I was shadow banned, no coincident. It happened. I certainly 90 00:05:08,000 --> 00:05:11,680 Speaker 1: don't know exactly from where it happened, but it happened. 91 00:05:12,120 --> 00:05:16,840 Speaker 1: Talked about Kim Gardashian skin Caroline enter shadow banning. If 92 00:05:16,880 --> 00:05:19,280 Speaker 1: you're gonna take a shot at this b you better 93 00:05:19,320 --> 00:05:35,960 Speaker 1: not miss. I think the topic of college is really important. 94 00:05:36,080 --> 00:05:40,200 Speaker 1: I have to say, knowing what I know now, I 95 00:05:40,320 --> 00:05:42,080 Speaker 1: just thought you had to go to college, like you 96 00:05:42,200 --> 00:05:45,039 Speaker 1: just went to college, you know. And obviously people can't 97 00:05:45,040 --> 00:05:46,560 Speaker 1: afford to go to college and get bogged down in 98 00:05:46,560 --> 00:05:48,520 Speaker 1: crazy depth. But like in my life, you were going 99 00:05:48,560 --> 00:05:50,039 Speaker 1: to college you just it was the next thing you 100 00:05:50,080 --> 00:05:53,040 Speaker 1: were doing. And I have to say that I think 101 00:05:53,040 --> 00:05:57,000 Speaker 1: it's more Cuban who agrees on this. I I learned 102 00:05:57,040 --> 00:05:59,080 Speaker 1: a lot in high school. I learned the most from 103 00:05:59,080 --> 00:06:02,799 Speaker 1: a strict, strict, strict English teacher who ended up getting 104 00:06:02,800 --> 00:06:05,800 Speaker 1: fired because of how militant and strict they were. And 105 00:06:05,839 --> 00:06:08,400 Speaker 1: I learned so much. They're like so much. It was 106 00:06:08,440 --> 00:06:11,200 Speaker 1: the most valuable class ever. I'm a writer because of 107 00:06:11,240 --> 00:06:13,640 Speaker 1: this crazy high school class. I did not learn a 108 00:06:13,640 --> 00:06:16,000 Speaker 1: lot in college. It's a place where I spent a 109 00:06:16,040 --> 00:06:19,200 Speaker 1: lot of money for an education to just put me 110 00:06:19,320 --> 00:06:21,920 Speaker 1: somewhere until I was working, and I wanted to get 111 00:06:21,920 --> 00:06:24,360 Speaker 1: out of there. I wanted to be working. I would leave. 112 00:06:24,400 --> 00:06:26,599 Speaker 1: I would go to college, stack all my classes one 113 00:06:26,680 --> 00:06:30,680 Speaker 1: day Wednesday at Boston University, and then go go to 114 00:06:30,680 --> 00:06:32,680 Speaker 1: class till nine thirty at night, and then drive back 115 00:06:32,680 --> 00:06:34,000 Speaker 1: to New York City so I could be in New 116 00:06:34,080 --> 00:06:36,640 Speaker 1: York City. Like it was like a scam, just to 117 00:06:36,720 --> 00:06:39,159 Speaker 1: like check the box, get through, get your diploma. No 118 00:06:39,160 --> 00:06:40,880 Speaker 1: one's ever asked me to see my diploma. I don't 119 00:06:40,880 --> 00:06:43,520 Speaker 1: know where my diploma is. It doesn't fucking matter. If 120 00:06:43,560 --> 00:06:46,080 Speaker 1: you're an entrepreneur, a business minded and you're not trying 121 00:06:46,120 --> 00:06:50,440 Speaker 1: to be a lawyer or a doctor. I do not 122 00:06:50,760 --> 00:06:53,320 Speaker 1: think that I would have gone to college. So I 123 00:06:53,320 --> 00:06:55,839 Speaker 1: think it's interesting with all the debt and with what's 124 00:06:55,839 --> 00:06:58,960 Speaker 1: going with Biden like talking about college as it needs 125 00:06:58,960 --> 00:07:01,960 Speaker 1: to become an option. These universities are a fortune and 126 00:07:01,960 --> 00:07:06,599 Speaker 1: they are for profit, in many cases for profit. There 127 00:07:06,600 --> 00:07:09,400 Speaker 1: are schools. Northeastern is like a very good school. Now. 128 00:07:09,600 --> 00:07:13,720 Speaker 1: Northeastern when I was in college was not a good school. 129 00:07:13,800 --> 00:07:15,600 Speaker 1: It was for morons. I don't know how to say 130 00:07:15,600 --> 00:07:17,000 Speaker 1: that in any other way, but it was for the 131 00:07:17,240 --> 00:07:19,200 Speaker 1: It was for people who did not know how to 132 00:07:19,240 --> 00:07:22,200 Speaker 1: spell their own name. Now it's like a major school. 133 00:07:22,360 --> 00:07:25,400 Speaker 1: What happened. They're paying to get better teachers. It's marketing 134 00:07:25,840 --> 00:07:28,880 Speaker 1: and it's like a business, meaning now they're known as 135 00:07:28,920 --> 00:07:32,560 Speaker 1: a good school. Wisconsin was a good, fine school then 136 00:07:32,640 --> 00:07:35,480 Speaker 1: now it's known as a great school. American University was 137 00:07:35,600 --> 00:07:38,120 Speaker 1: not a great school. Was easy to get into. Now 138 00:07:38,160 --> 00:07:40,840 Speaker 1: it's major. Gainsville was really easy to get into and 139 00:07:40,880 --> 00:07:43,040 Speaker 1: I walked into high school. By the time I got 140 00:07:43,040 --> 00:07:45,400 Speaker 1: to college, it was hard to get into. So, like 141 00:07:45,880 --> 00:07:49,440 Speaker 1: it's crazy the marketing of it's a business, so think 142 00:07:49,440 --> 00:07:52,320 Speaker 1: about college as a business. Okay, it doesn't mean that 143 00:07:52,680 --> 00:07:55,280 Speaker 1: going to Harvard isn't good business. A lot of it's 144 00:07:55,280 --> 00:07:57,040 Speaker 1: about the people you're gonna meet there. If you're going 145 00:07:57,040 --> 00:07:59,720 Speaker 1: to Harvard or Brown or some major school, you're gonna 146 00:07:59,760 --> 00:08:03,200 Speaker 1: meet really influential people. People go to Warden just to 147 00:08:03,280 --> 00:08:05,240 Speaker 1: meet the people that go there, so they can have 148 00:08:05,280 --> 00:08:07,800 Speaker 1: those contacts when they go into the business world. You 149 00:08:07,800 --> 00:08:08,920 Speaker 1: know they want to get If you want to get 150 00:08:08,920 --> 00:08:11,320 Speaker 1: your m b A. It's a good road. But for 151 00:08:11,400 --> 00:08:15,040 Speaker 1: other people, I don't know that it's worth It could 152 00:08:15,080 --> 00:08:18,760 Speaker 1: be hundreds of thousands of dollars. How could you invest 153 00:08:18,840 --> 00:08:21,320 Speaker 1: that in your career in your future? So just think 154 00:08:21,320 --> 00:08:24,080 Speaker 1: about it for yourself and your kids. I'm not pro college. 155 00:08:24,320 --> 00:08:28,200 Speaker 1: It's a for profit model in many cases. I think 156 00:08:29,480 --> 00:08:33,760 Speaker 1: I'm for college in a not for profit manner. You 157 00:08:33,760 --> 00:08:36,360 Speaker 1: want to get an education. Youth has wasted on the young, 158 00:08:36,400 --> 00:08:39,160 Speaker 1: Like if you really want to learn, go to school. 159 00:08:39,400 --> 00:08:43,280 Speaker 1: Absorb all the books, absorb all the classes, absorbed the education. 160 00:08:43,840 --> 00:08:49,240 Speaker 1: But research schools that maybe our state schools or um 161 00:08:49,320 --> 00:08:52,640 Speaker 1: you know, not a fortune that have great academic programs 162 00:08:52,679 --> 00:08:55,600 Speaker 1: because you can't pay a couple hundred thousand dollars for diploma. 163 00:08:55,760 --> 00:08:59,160 Speaker 1: You can't. I mean you can, but just way the 164 00:08:59,160 --> 00:09:08,240 Speaker 1: pros and cons. Miconos is the most annoying place I've 165 00:09:08,280 --> 00:09:11,240 Speaker 1: ever been. I've been to Miconos four times in my life. 166 00:09:11,720 --> 00:09:13,680 Speaker 1: Loved it. I thought it was great, thought it was sexy, 167 00:09:13,760 --> 00:09:15,880 Speaker 1: thought it was gauzy. Thought it was fun enough, partying, 168 00:09:15,960 --> 00:09:21,360 Speaker 1: enough wine, pretty water, pretty place. I get it, Okay, 169 00:09:22,120 --> 00:09:27,360 Speaker 1: This time I went to Miconos. Six cruise ships, massive, massive, 170 00:09:27,520 --> 00:09:31,280 Speaker 1: like super Mall Mall of the America's. There's probably a 171 00:09:31,360 --> 00:09:34,640 Speaker 1: bowling alley, a roller rink, you know, a driving range, 172 00:09:34,679 --> 00:09:37,280 Speaker 1: and a golf course on these ships, six of them. 173 00:09:38,000 --> 00:09:41,199 Speaker 1: You could not move in the town. Like you couldn't move. 174 00:09:41,320 --> 00:09:43,680 Speaker 1: It was suffocating. Forget that it was a super spreader. 175 00:09:43,679 --> 00:09:46,240 Speaker 1: I think I was licking someone else's neck. And then 176 00:09:46,280 --> 00:09:48,120 Speaker 1: we went to a restaurant that I went two years ago. 177 00:09:48,160 --> 00:09:50,960 Speaker 1: It's called Scorpios, like a hot place where everyone says 178 00:09:51,000 --> 00:09:53,280 Speaker 1: to go, and like you're wearing gauzy clothes and you're 179 00:09:53,360 --> 00:09:55,120 Speaker 1: dancing and it's good DJs, and I get that. I 180 00:09:55,160 --> 00:09:57,120 Speaker 1: wanted to have fun and party dancing on your tables. 181 00:09:57,120 --> 00:10:02,520 Speaker 1: I'm in turn Stiles Disney like show up, sign in, 182 00:10:02,920 --> 00:10:06,680 Speaker 1: give all your information. Haven't they have like multiple iPads 183 00:10:06,720 --> 00:10:11,000 Speaker 1: where you have the checkboxes. I was so disgusted, so suffocated, 184 00:10:11,400 --> 00:10:13,680 Speaker 1: traffic jam for an hour to get up there, to 185 00:10:13,720 --> 00:10:19,199 Speaker 1: get to that restaurant. It was a nightmare, okay, nightmare. 186 00:10:20,080 --> 00:10:24,079 Speaker 1: Poros is gorgeous, he draw, I hear is like Portofino, 187 00:10:24,120 --> 00:10:26,240 Speaker 1: which is a gorgeous place in Italy and a different country. 188 00:10:26,440 --> 00:10:30,160 Speaker 1: Take Micano's off your list. And from a branding perspective, 189 00:10:30,440 --> 00:10:34,880 Speaker 1: that's an example of a part of Greece, or of 190 00:10:35,720 --> 00:10:39,240 Speaker 1: a town or municipality, whatever you call it, that is greedy. 191 00:10:39,600 --> 00:10:41,559 Speaker 1: You know, when there's a restaurant that's really chic and 192 00:10:41,600 --> 00:10:45,280 Speaker 1: then slowly they start letting in um everybody and there's 193 00:10:45,320 --> 00:10:48,719 Speaker 1: no exclusivity and it's on mass, and then one day 194 00:10:48,760 --> 00:10:51,800 Speaker 1: it just drops dead. It's just over, like Daytona or 195 00:10:51,840 --> 00:10:54,400 Speaker 1: Fort Lauderdale spring Break or anything. It's because you got 196 00:10:54,440 --> 00:10:57,840 Speaker 1: too fucking greedy and you let it get too crazy. 197 00:10:58,120 --> 00:11:00,319 Speaker 1: You do not let six cruise ships in front of 198 00:11:00,320 --> 00:11:03,360 Speaker 1: a town because it's going good, but all of a sudden, 199 00:11:03,559 --> 00:11:05,360 Speaker 1: no one's gonna want to go there because the wealthy 200 00:11:05,400 --> 00:11:07,520 Speaker 1: people that probably made it what it is that makes 201 00:11:07,559 --> 00:11:10,720 Speaker 1: all the TikTok influencers want to go there are gonna 202 00:11:10,720 --> 00:11:13,120 Speaker 1: not go anymore. So then it's going to become you 203 00:11:13,120 --> 00:11:18,440 Speaker 1: know this, like spring Break Girls gone wild Ship Show. 204 00:11:18,640 --> 00:11:19,560 Speaker 1: Take it off your list.