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Speaker 1: This is Bloomberg Business of Sports. The cold heart truth

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Speaker 1: about the Olympic journey is not really been financially incentivized

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Speaker 1: in the same way that many of the professional sports are.

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Speaker 1: But this is a basketball involved dB A Will Bolls

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Speaker 1: are licensing arm things for fifty All of those things

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Speaker 1: will make up what that looks like money in sports.

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Speaker 1: It's one of the reasons why I enjoy being on

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Speaker 1: Money Night Countdown and talk about some of the more

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Speaker 1: interesting aspects of business of sports. When you're talking sports,

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Speaker 1: discipline is the bridge from being good to ultimately being

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Speaker 1: great at whatever it is that you're trying to be

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Speaker 1: your accomplished as your professional Bloomberg Business of Sports from

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Speaker 1: Bloomberg Radio. Hello, welcome to the Business of Sports show.

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Speaker 1: Will we explore some of the big money issues in

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Speaker 1: the world of sports. And I'm Michael barn I'm Scarlett

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Speaker 1: pH and I'm Damien. Yes he is, and today our guests,

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Speaker 1: I'm good, I'm sorry. Uh, you know him. He's probably

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Speaker 1: one of the biggest raps stars ever and he's a

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Speaker 1: movie star. And he's also the founder of Big Three Basketball,

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Speaker 1: which starts a fifth season. Uh, we're talking about ice Cube.

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Speaker 1: Everybody hey, Mr Cube, Mr Mr Cube. There he is. Uh,

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Speaker 1: that is coming up straight ahead on the business and sports.

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Speaker 1: But first we got some topics to talk about, and

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Speaker 1: they are some big ones and probably dominating right now.

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Speaker 1: The p g A Tour has suspended players participating in

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Speaker 1: the Saudi Mac League the l I V Golf Investment,

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Speaker 1: which they're seventeen players right now, and some of those

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Speaker 1: players include Phil Mickelson, Dustin Johnson, and Sergio Garcia and

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Speaker 1: Scar The PGA means business. Yeah, they are taking a

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Speaker 1: hard line on anyone who's taking part in this Saudi

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Speaker 1: Arabia backed golf league, the PJ saying they will be

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Speaker 1: suspended from PGA tournament play. They have really you know,

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Speaker 1: thrown down the gauntlet and and and want to create

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Speaker 1: this perception that this is a breakaway league and uh

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Speaker 1: it will not be tolerated and that these players are

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Speaker 1: making this choice for financial based reasons. And uh they

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Speaker 1: cannot therefore be part of the PGA Tour and participate

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Speaker 1: in the membership benefits and the opportunities and the platform.

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Speaker 1: And there is truth to the fact that there is

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Speaker 1: a lot of money at play here, that there are

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Speaker 1: financial based reasons for for players taking part in this

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Speaker 1: new league. The reports show that Phil Mickelson is getting

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Speaker 1: paid I think two hundred million dollars, Dustin Johnson a

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Speaker 1: hundred fifty million. That is more than double the total

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Speaker 1: prize money he's earned so far on tour. Apparently Tiger

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Speaker 1: Woods turned down one billion to take part. Well, I mean, look,

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Speaker 1: there's a lot of money involved. I mean scarlet for sure,

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Speaker 1: but I mean, for me, god, it does sound like

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Speaker 1: a lot of fun. Have you heard about this format?

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Speaker 1: I mean, first of all, yes, a lot of money.

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Speaker 1: I mean total price pers of million per event. But

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Speaker 1: I mean the first event is gonna be I mean,

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Speaker 1: there are twelve teams. Each team as a captain um

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Speaker 1: they select like via draft, who they're going to have

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Speaker 1: on their teams. It's three days, not for it's a

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Speaker 1: forty eight man field with a shotgun start. I mean

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Speaker 1: it's it's still a traditional sort of stroke play format,

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Speaker 1: but it does sound like a lot of fun. It

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Speaker 1: brings in a little bit of a match play, shotguns start,

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Speaker 1: all that good stuff. And by the way, two men

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Speaker 1: who are not on the list as of yet, Bryson

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Speaker 1: addition Bow and Patrick reed the thing about it is

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Speaker 1: they're offering all this money to the players to come

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Speaker 1: to the l I V right now. Dustin Johnson, I

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Speaker 1: think was offered a hundred million dollars plus all the

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Speaker 1: prize money he wins, and what Johnson said was, look,

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Speaker 1: I can't play forever, so and basically he wants to

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Speaker 1: set his life up later on down the road with

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Speaker 1: a hundred million dollars start. It's for some of these players,

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Speaker 1: it's hard to turn down. But listen to what the

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Speaker 1: p g A Tour wrote. Uh, and to the p

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Speaker 1: g A players, Uh, it really is hard, they're saying

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Speaker 1: these players, According to Commissioner j Monahan, these players have

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Speaker 1: made their choice for their own financial based reasons, but

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Speaker 1: they can't demand the same p g A Tour membership

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Speaker 1: benefits considerations, opportunities and platform as you. So it's like

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Speaker 1: you said, Scar, this this is a hard line that

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Speaker 1: the p g A is taking. What's also interesting here

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Speaker 1: is it's notable that the U s g A is

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Speaker 1: not following this script. The U s g A oversees

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Speaker 1: the U S Open, which will happen soon, and it

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Speaker 1: did say that those who are qualified to play in

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Speaker 1: the U S Open will not be prevented from teeing

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Speaker 1: it up because of their participation in the l i

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Speaker 1: V events. So that's an interesting sidebar story in all

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Speaker 1: of this. But um, I think one of the big

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Speaker 1: issues that one of the big issues that people have

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Speaker 1: with this l i V Golf League is just that

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Speaker 1: Saudi Arabia is uh trying to sports wash its global image,

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Speaker 1: right because under the Crown Prince um Mohammad ben Salmon,

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Speaker 1: it's trying to diversify it's economy beyond oil and just

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Speaker 1: detract move away from it's just small human rights record.

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Speaker 1: Well look, I mean from my perspective, it sounds like

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Speaker 1: the era of free agency is beginning in professional golf.

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Speaker 1: And so you know, look, I'm not saying that it's

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Speaker 1: right or wrong, you know. I mean I'm a huge

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Speaker 1: fan of the PJ and all that they do, and

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Speaker 1: I mean, what else could they do? They have to

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Speaker 1: take a hard line of the defections, would you know,

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Speaker 1: there'd be more of them? Right, So it's going to

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Speaker 1: be interesting to see how this plays out. Well, prices

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Speaker 1: aren't falling at this Walmart transition. See it's uh Walmart air.

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Speaker 1: Rob Walton looks like he's the man that is going

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Speaker 1: to buy the NFL Broncos. They have made the announcement

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Speaker 1: that yeah, this is this is gonna happen. So they

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Speaker 1: bought the team and it's according to UH, ESPN and others,

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Speaker 1: this deal is worth four point six billion dollars. Yeah,

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Speaker 1: the highest price tag for any US team since jos

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Speaker 1: I bought the Brooklyn Nets for three point three billion dollars.

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Speaker 1: Of course, we had Chelsea sold to Todd Bully and

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Speaker 1: Friends for five point three billion not so long ago.

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Speaker 1: But Sam Walton, along with his daughter and her husband,

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Speaker 1: as well as Melody Hobson, who is the co c

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Speaker 1: of Aerial Investments, will be taking ownership provided that the

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Speaker 1: NFL Finance Committee and other team owners approved the deal.

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Speaker 1: Um of the Broncos, which has been something we've been

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Speaker 1: waiting for for a couple of months now. Is notable

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Speaker 1: here that Melody Hobson would be the first I don't

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Speaker 1: know if the first black person because up until now,

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Speaker 1: no black person has ever held a majority stake in

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Speaker 1: and in any NFL team. I don't know if her

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Speaker 1: investment changes that because I don't know how much of

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Speaker 1: a share she has. So these are all big question marks.

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Speaker 1: But yeah, big price tag and as you mentioned uh Bar.

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Speaker 1: It's very interesting that a company known for uh It's

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Speaker 1: thrifty nous or its ability to provide value is splashing

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Speaker 1: so much money on this team. Well, I mean, Scarlett

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Speaker 1: Melody Hopson's also ruff Starbucks and she's on the board

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Speaker 1: for Bloomberg Philanthropies. But more importantly, she's married to George Lucas.

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Speaker 1: I could see the Millennium Falcon making passes and fly

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Speaker 1: bys at the beginning of Denver Bronco games. It would

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Speaker 1: be pretty awesome. I would like to see that. That's

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Speaker 1: pretty good. By the way, if that name also sounds familiar,

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Speaker 1: Melody Hopson, she was for a long time with ABC.

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Speaker 1: She was an analyst there and offered some great advice.

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Speaker 1: So yeah, it's good for her and I'd like to

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Speaker 1: see this happened, folks. So let's see how this goes now,

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Speaker 1: uh And if you are into collecting cards, trading cards,

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Speaker 1: fan attics, and tops, they have announced a trading card

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Speaker 1: agreement for college football and basketball. Scar Yeah, this is interesting.

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Speaker 1: I guess it's the logical next step after the rules

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Speaker 1: on n I L, name, image and likeness went into effect.

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Speaker 1: We're sucking physical cards here, and apparently Bar because I

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Speaker 1: know that you like your cards. Um. Collegiate collections have

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Speaker 1: been sold for years, but usually in the past, before

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Speaker 1: n I L happened, companies had to wait until athletes

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Speaker 1: left school. So it's almost like a you know, the

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Speaker 1: Greatest Hits kind of collection. Yeah, and I think I

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Speaker 1: think from a trading card perspective, I think he actually

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Speaker 1: went down this peth once before. But they have to

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Speaker 1: airbrush out you know, college logos, you know, so so,

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Speaker 1: so it's kind of interesting, but it sounds like the

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Speaker 1: majority of the Power five conference schools are participating. That

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Speaker 1: includes Alabama, Georgia, Kentucky and Look. I mean Fanatics acquired

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Speaker 1: Tops just in January and a deal worth and estimated

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Speaker 1: five million dollars. In March, they raised some some debt

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Speaker 1: financing about one one and a half billion. That gives

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Speaker 1: the company Fanatics. I'm talking here of TOPS evaluation of

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Speaker 1: twenty seven billion dollars, So you know this is a

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Speaker 1: real company. I mean, as they get deeper into the

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Speaker 1: sports collectibles market, I mean, can you imagine what an

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Speaker 1: autographed Patrick Ewing card from that Georgetown champion, I mean,

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Speaker 1: that would be just awesome. I have the nineteen seventy

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Speaker 1: four edition of Tops Baseball Cards because this story made

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Speaker 1: me look to see, Okay, what's the greatest rookie card

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Speaker 1: that I have in that collection? It's Dave Winfield. And

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Speaker 1: I'm like, you know what it's. I can't sell it

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Speaker 1: because I love it. But see, I love stuff like that.

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Speaker 1: So this is this is it spoke to you, didn't

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Speaker 1: it it did? It's like, let me let me check

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Speaker 1: out my collection when I get home. But anyway, Dave

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Speaker 1: Winfield lived in the building over next to me in

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Speaker 1: four Lean, New Jersey. I grew up with him, really

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Speaker 1: I did. I did. Indeed, I was a see I

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Speaker 1: wonder if if you if you talk to him see

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Speaker 1: iving to sign my card? Uh? Coming up next, Hey,

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Speaker 1: we got one of the biggest names ever and a

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Speaker 1: friend of the show, and it was in a very

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Speaker 1: appreciative ice Cube. I only have to you know who

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Speaker 1: the man is. He is but four Hours Show. He's

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Speaker 1: the founder of Big three Professional on three basketball league.

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Speaker 1: Ice Cube, thank you so much for joining us their man.

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Speaker 1: Thanks for having me first of all, before I even

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Speaker 1: continue on, and I want to thank you personally. Last

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Speaker 1: time you were on the show, we were talking about

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Speaker 1: the Big three League and you were kind enough to

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Speaker 1: send me a Big three basketball. And when I got it,

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Speaker 1: you know, after everybody was laughing at me because I

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Speaker 1: was squealing. And then I took the basketball and it

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Speaker 1: is now in my case in the bedroom, and even

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Speaker 1: my seventeen year old said, you know what that I'm impressed.

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Speaker 1: So I want to thank you personally for sending me that.

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Speaker 1: Bare so excited about this. I think he told the

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Speaker 1: story five different times. That's uh, showing a little love.

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Speaker 1: You know, nothing wrong with that, you know what I'm saying. Uh,

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Speaker 1: ain't nothing wrong with you know, making you cooler and

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Speaker 1: your sons I saw. Oh man, well I'm glad it

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Speaker 1: all worked out. Thank you. Well I got a long

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Speaker 1: way to go with that, but thank you. I appreciate

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Speaker 1: that I could use a little help with that. I'll

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Speaker 1: send your ball too. So thats why I'm going to

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Speaker 1: start this out. Mr Cube. How are you doing? Man?

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Speaker 1: Big Three? Uh? It's the fifth season, my goodness, and

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Speaker 1: uh it starts coming up later on this month. I'm

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Speaker 1: proud of you, man. It really has taken off and

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Speaker 1: it's fun to watch. Thank you. Um, you know I

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Speaker 1: started this me and my partner Jeff Quintin's and Uh

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Speaker 1: in Theen we started to think about this idea and

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Speaker 1: we argued Allen about the rules and the lead structure,

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Speaker 1: and then we came out in ten. You know, people

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Speaker 1: they were skeptical, Uh, but they you know, they checked

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Speaker 1: it out and they end up liking the sport. You know,

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Speaker 1: I knew they would because we got some of the

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Speaker 1: best players in the world, you know, at the three

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Speaker 1: on three level, and you know, seeing them guys go

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Speaker 1: at it, you know, as a fan, you know, it's

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Speaker 1: something I look forward to. So so when I know

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Speaker 1: getting my fan juices going, I know the public gonna

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Speaker 1: dig it, you know what I mean. Absolutely. With the

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Speaker 1: NBA Finals taking place right now, I wonder if there's

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Speaker 1: any through line from what happens on the court for

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Speaker 1: NBA games to the beginning of the season for Big Three.

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Speaker 1: I mean, is there any carryover or is there any

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Speaker 1: kind of thematic um consistency or are they too totally

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Speaker 1: separate leagues and therefore um you start new a new

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Speaker 1: each time. Well, we we decided to start the league

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Speaker 1: in the summer after the NBA Finals because everybody has

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Speaker 1: a hangover, you know, once the finals is over, every

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Speaker 1: body is looking for them games to come back on

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Speaker 1: and to have something to do, and they gotta wait,

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Speaker 1: you know, all the way through the summer, especially if

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Speaker 1: you're a football fan like me, so you know, you

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Speaker 1: gotta hybernate during the summer. And I'm like, why don't

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Speaker 1: we have a competitive league going right after the finals? Uh,

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Speaker 1: to get rid of his hangover that everybody gets. And

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Speaker 1: so the Big Three, you know, perfect, it's positioned perfect.

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Speaker 1: It starts after the finals June eighteenth, and and then

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Speaker 1: it goes all the way to you know, the first

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Speaker 1: game of NFL. So for those three months, we hown

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Speaker 1: the summer. So I think it's very complementary. You know,

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Speaker 1: I don't know how much the NBA like us for

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Speaker 1: on the game. Uh. I think they've been cordial, but

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Speaker 1: I don't I don't you know, I don't think they're

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Speaker 1: doing anything to help us succeed. So you know, at

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Speaker 1: the end of the day, it's a standalone league. Well,

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Speaker 1: I said, like nothing more than to talk about Raider Nation,

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Speaker 1: about Davante Adams, Champler Jones and all that good stuff.

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Speaker 1: But I'm gonna I'm gonna stick with it. I'm gonna

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Speaker 1: stick with the Big Three. Man I mean some of

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Speaker 1: these coaches, man Rick Mhorne, the Glove, Gary Payton, Dr J.

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Speaker 1: Charles Oakley. I mean, talk to me about their involvement

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Speaker 1: with each of their teams. I mean, you know, what's

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Speaker 1: the ask on them. I mean, are they are they involved?

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Speaker 1: Are they passionate about it? I mean, what's your take?

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Speaker 1: Totally passionate. You know a lot of these guys, uh,

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Speaker 1: never got a head coaching look in the NBA, so

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Speaker 1: to come to our league and to the head coaches,

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Speaker 1: which is crazy to me that you know, you've got

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Speaker 1: people like the Iceman, Dr J. H. Gary Payton, Lisa

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Speaker 1: leslie uh Nancy Lieberman. You got these great coaches and

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Speaker 1: they never been offered an NBA head coaching job, And

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Speaker 1: so it's great to see them at the head of

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Speaker 1: a team. And they definitely want to win, you know,

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Speaker 1: I mean as much as they're together. You know, the

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Speaker 1: whole league is together the whole summer. You don't want

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Speaker 1: to hear that smack talking, you know, you don't want

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Speaker 1: Rick Berry, don't want to hear smack talking from Gary Payton,

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Speaker 1: you know what I mean about losing to him on

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Speaker 1: the court. So everybody's very competitive and and I'm glad

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Speaker 1: to have a league where we can, you know, show

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Speaker 1: the real talents of some the best players that ever

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Speaker 1: played the game. I never understood either, why Dr j

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Speaker 1: never got a NOD for coaching in the NBA. This

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Speaker 1: is one of the greatest players ever to play in

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Speaker 1: the association, and it never happened. And and thanks to

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Speaker 1: you guys, the ambassadors. One of the greatest ambassadors of

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Speaker 1: the game, one of the great communicators. His team loves him.

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Speaker 1: Our trophy is called the Julius Irvan Championship Trophy, named

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Speaker 1: after him. He hasn't won it yet, but I'm pretty

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Speaker 1: sure he'd like to. And it's good just to see

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Speaker 1: Doc out there competing and not just waving at the fans,

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Speaker 1: you know, at a at a seventy six a game,

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Speaker 1: but but he's actually out there trying to win, competitive,

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Speaker 1: yelling at the refs. Its beautiful. Well, I mean, we

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Speaker 1: got to talk about the players here. I mean, you've

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Speaker 1: got guys like Richard Lewis, Mario Chalmers. I mean, the

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Speaker 1: first act I'm not mistaken, the first overall picking this

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Speaker 1: year's draft was Glenn Rice Jr. Son of the Glenn Rice,

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Speaker 1: you know, the most h the scoring leader from Michigan

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Speaker 1: who won the Wolverns in the National Championship. You know,

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Speaker 1: I'm curious what are your thoughts about this year, Like

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Speaker 1: which team should we be keeping an eye on? I mean,

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Speaker 1: the Trilogy have already won two of the four. I mean,

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Speaker 1: who's the team to beat this year? Oh? Man, I

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Speaker 1: think all the teams. You know, just the first year

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Speaker 1: where I couldn't say, okay, this team is probably gonna

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Speaker 1: make to the playoffs, that it's it's all parody. This year,

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Speaker 1: everybody's gotten that much better, you know, So, man, anybody

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Speaker 1: could take it. I would. I would keep my eye

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Speaker 1: on the Aliens because, uh, they got uh the sign

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Speaker 1: Blue who was the p three on three fever game

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Speaker 1: and he brought some of the fever guys over. So

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Speaker 1: we'll see how that game translates in the Big Three.

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Speaker 1: You know, they played you know, amateur style of thing

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Speaker 1: on three. We played it professional style. But we'll see

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Speaker 1: if it translates. So that's a team I'm I'm interested in.

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Speaker 1: Um of course, the Triplets are gonna be strong with

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Speaker 1: two time m v P Joe Johnson. Um Man, So

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Speaker 1: I think everybody has done the thing. And what's great

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Speaker 1: about what we're doing with the blockchain. You know, we

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Speaker 1: used to call it the n f T, but now

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Speaker 1: we call it a FEAT which is a forever experienced

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Speaker 1: action talk Um. What's great is that these teams are

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Speaker 1: now surrounded by big communities like you know, Crowshouse. Uh,

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Speaker 1: they're surrounded by you know, Gary V frans Um and

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Speaker 1: so it's just amazing now to see these communities start

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Speaker 1: to to get into it, you know, through the n

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Speaker 1: f T blockchain space. So it's just been amazing this

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Speaker 1: year we've been able to kind of be first in

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Speaker 1: line and catch a niche with this technology. Do you

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Speaker 1: see demand for that shifting at all? With the crash

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Speaker 1: and cryptocurrencies and and this sense that the economy is

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Speaker 1: turning a little bit south, maybe slowing down, recession could

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Speaker 1: be on the horizon, Not at all. You know, I

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Speaker 1: think anybody who's you know, kind of looked at the

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Speaker 1: market for any period of time, No, you had these

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Speaker 1: ups and downs. But this is this is kind of

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Speaker 1: a play. You know, it's really a long play. You know,

329
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Speaker 1: by by being uh, you know, forever experienced action token,

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Speaker 1: you get these experiences, you know, you get to feel

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Speaker 1: like an owner forever. So it's something that you can

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Speaker 1: hold to, something you can pass down. Uh, we expect

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Speaker 1: and hope that these land in the hand of sports fans.

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Speaker 1: Um we're gonna ment this Friday, and you know, at

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Speaker 1: the end of the day, we want people who can

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Speaker 1: help grow the league over a long period of time,

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Speaker 1: and we want people who are invested in the growth

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Speaker 1: of the league. So you know, as the league grow,

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00:19:45,880 --> 00:19:48,239
Speaker 1: you know with they're holding of course and go up

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00:19:48,280 --> 00:19:51,280
Speaker 1: in value. And so you know that to me is

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00:19:51,359 --> 00:19:56,640
Speaker 1: the overall win win for the Big three and whoever

342
00:19:57,359 --> 00:20:00,600
Speaker 1: you know acquires those token. I love the way you

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Speaker 1: guys have broke it down where it's you know, with

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Speaker 1: the n f T S there's a there's an addition

345
00:20:10,320 --> 00:20:14,480
Speaker 1: and then you have a smaller edition involved. It's and

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Speaker 1: it gets it gets people involved, and you hit the

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Speaker 1: nail on the head. You want sports fans to enjoy

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Speaker 1: this experience and then they'll take it to a whole

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Speaker 1: brand new level with this without a doubt. You know,

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Speaker 1: we think you know, all boats rise with a rise

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Speaker 1: and tide. And having these communities already invested, they already

352
00:20:37,119 --> 00:20:39,800
Speaker 1: trash talking to each other. We're getting a lot of

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Speaker 1: talented people cross collaborating around the Big Three. And so

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Speaker 1: you know, nobody knows where this is gonna go. You know,

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Speaker 1: nobody can see into the future. But our vision is

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Speaker 1: for this community to grow with the league, to promote

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Speaker 1: the league, to use their talents to to do you know,

358
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Speaker 1: things for the league that we haven't even thought of yet.

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Speaker 1: So it's an exciting time. And look, this is only

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Speaker 1: gonna happen kind of once in a lifetime to be

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Speaker 1: to be honest, you know, the NBA, NFL, Major League Baseball,

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Speaker 1: NHL is probably not gonna do this. So if you

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Speaker 1: want to be a team owner, um, and you love sports,

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Speaker 1: you love hoops, you gotta road the Big Three. You know,

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Speaker 1: it's a moment in time, all right, Cupe, I gotta

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Speaker 1: ask you about the Raiders, I mean, Dante, Adams, Jones,

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Speaker 1: what is going on, baby? I mean they've gone from

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Speaker 1: fifty to one to thirty five to one. You know,

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Speaker 1: some of these pickups are huge. What do you think

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Speaker 1: the chances are this year? They better keep picking them

371
00:21:48,240 --> 00:21:52,200
Speaker 1: up because the a f C West is a monster

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Speaker 1: of a division. Crazy, I mean, you know, I mean

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Speaker 1: the Broncos just they one from from worse. They might

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Speaker 1: be first in the division with that quarterback. The Chiefs

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00:22:05,720 --> 00:22:12,399
Speaker 1: is always tough. Uh. The Chargers continue to irritate me,

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Speaker 1: and so the Raiders they better be ready to play, man.

377
00:22:16,960 --> 00:22:19,080
Speaker 1: You know they don't want to. You know, you can

378
00:22:19,119 --> 00:22:22,440
Speaker 1: look up and and and go over six in your division.

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00:22:23,240 --> 00:22:25,679
Speaker 1: If you're not, you ain't got your chance. Strap Now

380
00:22:25,720 --> 00:22:30,080
Speaker 1: you sound like a Jet fan or Lions fan. Yeah. Look,

381
00:22:30,840 --> 00:22:33,119
Speaker 1: you know it could happen this year in the n

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00:22:33,240 --> 00:22:36,000
Speaker 1: f C West if you're not playing right. So I

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Speaker 1: hope the Raiders ready. Would you ever consider making good

384
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Speaker 1: for an NFL team? It's no, no, no, I don't

385
00:22:46,040 --> 00:22:48,399
Speaker 1: want to be a team owner. I want to be

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Speaker 1: a league owner. You know. With the Big Three, it's

387
00:22:51,000 --> 00:22:54,560
Speaker 1: a it's a big endeavor for myself. And so this

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Speaker 1: is something that I want to focus and concentrate on

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Speaker 1: and let the mother leagues and I'll just be a fan.

390
00:23:00,480 --> 00:23:02,720
Speaker 1: You know, I'm a fan of the NFL, I'm a

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Speaker 1: fan of the NBA. So I want to stay a

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Speaker 1: fan of those leagues because I gotta watch over the

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Speaker 1: Big Three, and so it just doesn't appeal to me.

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Speaker 1: I don't want to lose my fans status. You can't

395
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Speaker 1: be a fan of the Big Three as well. Well, yeah,

396
00:23:20,080 --> 00:23:24,280
Speaker 1: I am a fan of the Big Three. Um, you know,

397
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Speaker 1: a steward, I gotta I gotta make sure it does

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Speaker 1: what it's supposed to do for the players, coaches, fans

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00:23:35,240 --> 00:23:39,240
Speaker 1: and now owners. So that's a big job. You know,

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00:23:39,280 --> 00:23:43,120
Speaker 1: I wouldn't want to cheat the Big Three by then

401
00:23:43,200 --> 00:23:47,840
Speaker 1: now worrying about another team. Um, so you know, I'm

402
00:23:47,960 --> 00:23:51,159
Speaker 1: right here. You gotta give us some love to the

403
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Speaker 1: Columbia Broadcasting System CBS. They're back with you for another year.

404
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Speaker 1: They're gonna air twenty eight hours of live games us

405
00:24:00,240 --> 00:24:06,480
Speaker 1: their network, and they're gonna stream live also on Paramount Plus. CBS.

406
00:24:06,600 --> 00:24:09,080
Speaker 1: They have been with you for a while. It's I

407
00:24:09,160 --> 00:24:11,320
Speaker 1: mean that really is saying something that to believe in

408
00:24:11,400 --> 00:24:15,240
Speaker 1: the Big Three. Yeah, it's been great. You know, CBS

409
00:24:15,320 --> 00:24:20,360
Speaker 1: has been amazing, you know, broadcasting partners with the Big Three.

410
00:24:21,600 --> 00:24:27,280
Speaker 1: They understand the league. Um, and you know, I see

411
00:24:27,400 --> 00:24:31,440
Speaker 1: us doing great things together in the future. Um. You know,

412
00:24:31,800 --> 00:24:34,520
Speaker 1: I think we're gonna have a great season. You know,

413
00:24:34,600 --> 00:24:37,200
Speaker 1: we got we got some of the same people who

414
00:24:37,280 --> 00:24:41,120
Speaker 1: worked on the season last year, so the continuity is there.

415
00:24:42,040 --> 00:24:46,080
Speaker 1: And hey, then you know it's the biggest network in

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Speaker 1: television and so to be on on CBS in that

417
00:24:51,400 --> 00:24:55,440
Speaker 1: slot on the weekend, it's just, uh, you know, we

418
00:24:55,480 --> 00:24:59,840
Speaker 1: couldn't ask anything more. As a young league, you know,

419
00:25:00,400 --> 00:25:02,960
Speaker 1: how would you how would you differentiate your fan base,

420
00:25:03,240 --> 00:25:05,840
Speaker 1: the Big Three fan base from the NBA fan base

421
00:25:06,040 --> 00:25:08,560
Speaker 1: or the NFL fan base. Where are the overlaps and

422
00:25:08,640 --> 00:25:14,159
Speaker 1: where the distinctions. Well, we're a lot younger than those leagues,

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00:25:14,440 --> 00:25:19,480
Speaker 1: to be honest, you know, we have a a younger

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00:25:19,600 --> 00:25:23,800
Speaker 1: demographic because when you when you talk about three on three,

425
00:25:24,720 --> 00:25:26,760
Speaker 1: a lot of kids play that at school. You know,

426
00:25:27,480 --> 00:25:29,280
Speaker 1: they don't have a room to play the five on

427
00:25:29,480 --> 00:25:32,320
Speaker 1: five when they when they get there, so they so

428
00:25:32,480 --> 00:25:35,600
Speaker 1: most of them played three on three. So there's an

429
00:25:35,920 --> 00:25:39,040
Speaker 1: affinity with the youngsters when it comes to the three

430
00:25:39,080 --> 00:25:43,119
Speaker 1: on three games. And so, you know, we were surprised

431
00:25:43,160 --> 00:25:45,960
Speaker 1: at the numbers. When we, you know, first started out,

432
00:25:46,040 --> 00:25:48,639
Speaker 1: we thought it was a nostalgic thing. You know, we

433
00:25:48,800 --> 00:25:51,920
Speaker 1: thought fathers would be pointing now you know, there go

434
00:25:52,920 --> 00:25:54,959
Speaker 1: you know, Allen and I resenter, there go this one

435
00:25:55,080 --> 00:25:57,160
Speaker 1: or that one. But at the end of the day,

436
00:25:57,200 --> 00:26:01,280
Speaker 1: we got the kids pointing out. Because of YouTube, Internet,

437
00:26:02,119 --> 00:26:04,760
Speaker 1: you got the youngsters wanted to drag the adults to

438
00:26:04,880 --> 00:26:09,720
Speaker 1: the game. And so that was a pleasant surprise, you

439
00:26:09,800 --> 00:26:12,760
Speaker 1: know for a league. Who have you know some former

440
00:26:12,920 --> 00:26:17,920
Speaker 1: NBA players and uh so you know we but of

441
00:26:18,080 --> 00:26:22,240
Speaker 1: course your hoops fan, you gotta let the Big Three.

442
00:26:22,280 --> 00:26:26,000
Speaker 1: It's faster. We play a more physical game. Uh. We

443
00:26:26,119 --> 00:26:30,000
Speaker 1: got four point shot, our rules. Let you go one

444
00:26:30,040 --> 00:26:35,399
Speaker 1: on one two, Uh to solve a file issue. You know,

445
00:26:35,520 --> 00:26:40,359
Speaker 1: we're just doing things. Um, that makes the game faster.

446
00:26:40,560 --> 00:26:43,439
Speaker 1: You know, a Big Three game is over in about

447
00:26:43,480 --> 00:26:46,760
Speaker 1: an hour, where an NBA game takes about two and

448
00:26:46,800 --> 00:26:49,960
Speaker 1: a half three hours. So we can get three games

449
00:26:50,040 --> 00:26:54,560
Speaker 1: in at the same time you can see an NBA game. Well,

450
00:26:54,600 --> 00:26:56,639
Speaker 1: I say, know this is Bloomberg business sports, but I

451
00:26:56,680 --> 00:26:58,600
Speaker 1: mean we just can't not ask you a little bit

452
00:26:58,640 --> 00:27:00,679
Speaker 1: more about your personal life and me you, I mean

453
00:27:00,760 --> 00:27:03,440
Speaker 1: for everything from Friday barbershop. Are we there yet? Um?

454
00:27:04,160 --> 00:27:06,200
Speaker 1: You know you released a new album, your tenth, I

455
00:27:06,240 --> 00:27:07,760
Speaker 1: believe you know, just a few years back. You know

456
00:27:07,840 --> 00:27:09,359
Speaker 1: what else you're working on? Now? What should we be

457
00:27:09,480 --> 00:27:15,120
Speaker 1: looking for? Um just dropped this record with Smooth Too

458
00:27:15,280 --> 00:27:18,320
Speaker 1: Short and E forty. We got a group called Mount

459
00:27:18,400 --> 00:27:22,159
Speaker 1: Westmore and um, we just dropped the album in the

460
00:27:22,280 --> 00:27:28,080
Speaker 1: metaverse on Gala games music. Um, and so you know

461
00:27:28,200 --> 00:27:30,200
Speaker 1: we're still out there doing it. We we just got

462
00:27:30,280 --> 00:27:35,080
Speaker 1: off the road, you know, sold our shows. Uh. It's

463
00:27:35,080 --> 00:27:37,600
Speaker 1: amazing to see us for you know we West coast

464
00:27:38,359 --> 00:27:42,840
Speaker 1: uh pillars, so to see us for on stage, you know,

465
00:27:42,960 --> 00:27:46,800
Speaker 1: people seeing it as a bucket listen moment. So you

466
00:27:46,840 --> 00:27:49,720
Speaker 1: know we we uh, we're keeping it moving. You know.

467
00:27:50,359 --> 00:27:52,480
Speaker 1: I don't I don't wanna. I don't want to grass

468
00:27:52,520 --> 00:27:54,600
Speaker 1: to drawing to my feet. So I ask you you

469
00:27:54,720 --> 00:27:57,320
Speaker 1: on the man and uh, I gotta go out and

470
00:27:57,720 --> 00:27:59,800
Speaker 1: when when this comes out, Man, I gotta go out

471
00:28:00,040 --> 00:28:02,400
Speaker 1: at it. So and I'm gonna shock my kids again

472
00:28:02,480 --> 00:28:06,840
Speaker 1: because they're gonna be like, Dad, you actually downloaded something

473
00:28:06,960 --> 00:28:10,320
Speaker 1: instead of like where's the c D. It's like, yeah,

474
00:28:10,359 --> 00:28:15,240
Speaker 1: I want to download this this time. That's how bad

475
00:28:15,280 --> 00:28:18,040
Speaker 1: I am. I'm not gonna lie it's bad. I'm like,

476
00:28:18,359 --> 00:28:21,840
Speaker 1: you know, I'm telling you that basketball. My seventeen year

477
00:28:21,880 --> 00:28:30,320
Speaker 1: old says, well, welcome to the twenty century. Then yeah,

478
00:28:30,359 --> 00:28:32,680
Speaker 1: I know. I ex cub. You are great. Thank you

479
00:28:33,240 --> 00:28:37,760
Speaker 1: founder Big three Professional three on three Basketball League. May

480
00:28:37,880 --> 00:28:41,560
Speaker 1: you have much success and you have a home anytime

481
00:28:41,600 --> 00:28:43,360
Speaker 1: you want to come back and talk with us, sir,

482
00:28:43,520 --> 00:28:47,520
Speaker 1: Thank you so much. I appreciate it. And if anybody

483
00:28:47,680 --> 00:28:51,880
Speaker 1: want to get into that Big Three ownership were dropping

484
00:28:51,960 --> 00:28:56,280
Speaker 1: this Friday, we're gonna drop another calling n f T.

485
00:28:56,640 --> 00:28:59,880
Speaker 1: We call it a FEAT for Every Experience Action Token

486
00:29:00,240 --> 00:29:04,120
Speaker 1: and joined the Big Three Ownership discord to find out

487
00:29:04,200 --> 00:29:07,520
Speaker 1: more information. But I appreciate youa man, thanks for having me.

488
00:29:07,640 --> 00:29:11,719
Speaker 1: I'll come back any time. Thank you, Thank you. All right,

489
00:29:11,760 --> 00:29:13,640
Speaker 1: take it easy, take care of now. Thank you again.

490
00:29:15,320 --> 00:29:20,920
Speaker 1: Talking about ice Cube, we talked to the man. Man, Bye, Felicia,

491
00:29:21,320 --> 00:29:27,040
Speaker 1: that's the man. We spoke to ice Cube. I'm sorry. Clean.

492
00:29:27,120 --> 00:29:29,280
Speaker 1: We kept it clean. Yeah, yeah, we kept it clean.

493
00:29:29,680 --> 00:29:34,000
Speaker 1: Until I'll turn this bike off. Listen, Man, I was

494
00:29:34,040 --> 00:29:39,040
Speaker 1: gonna ask if still his bicycle? Man, I was, Man,

495
00:29:39,320 --> 00:29:42,560
Speaker 1: I tell you I I was excited like this last

496
00:29:42,680 --> 00:29:46,360
Speaker 1: year when we talked to you, and the same excitement.

497
00:29:46,960 --> 00:29:50,880
Speaker 1: And I'm just bluntly saying, yeah, I'm rooting in the

498
00:29:50,960 --> 00:29:54,480
Speaker 1: press box. I'm glad that he's doing well with the

499
00:29:54,600 --> 00:29:57,200
Speaker 1: three on three. This is the fifth season of this

500
00:29:57,520 --> 00:30:00,720
Speaker 1: league and and he's enjoying it. Good for you. The

501
00:30:00,760 --> 00:30:03,560
Speaker 1: man's got a vision um, whether it's as a fan

502
00:30:03,880 --> 00:30:08,560
Speaker 1: of the NFL, um Oakland specifically, or Big Yeah, or

503
00:30:08,640 --> 00:30:11,400
Speaker 1: the NBA or in this case, um as the league

504
00:30:11,440 --> 00:30:13,840
Speaker 1: owner of the Big Three. So I thought it was

505
00:30:13,880 --> 00:30:15,960
Speaker 1: really interesting the way he said, you know, I want

506
00:30:16,000 --> 00:30:17,400
Speaker 1: to stay a fan. I want to I want to

507
00:30:17,480 --> 00:30:21,080
Speaker 1: enjoy the other sports, but this, this I own, and

508
00:30:21,160 --> 00:30:23,200
Speaker 1: this I gotta I gotta keep my eye on Scarlett.

509
00:30:23,200 --> 00:30:25,000
Speaker 1: I agree completely. I mean the fact that he kind

510
00:30:25,040 --> 00:30:26,600
Speaker 1: of came clean and said, you know, I really don't

511
00:30:26,600 --> 00:30:28,120
Speaker 1: have an interest in being an owner. I mean, who

512
00:30:28,160 --> 00:30:29,640
Speaker 1: doesn't want to be an owner of a sports fan

513
00:30:30,080 --> 00:30:35,680
Speaker 1: than Denver Broncos probably being purchased by the Wallton are Yeah. Yeah.

514
00:30:35,760 --> 00:30:38,520
Speaker 1: And I mean, but look, he is pretty passionate about

515
00:30:38,520 --> 00:30:40,800
Speaker 1: the Big Three clearly. And look there's so many cool

516
00:30:40,840 --> 00:30:44,000
Speaker 1: people involved, Like I said, these coaches, Gary Payton, Charles Oakley,

517
00:30:44,080 --> 00:30:46,240
Speaker 1: I mean, the players, Glenn Rice Jr. I mean, there's

518
00:30:46,320 --> 00:30:48,920
Speaker 1: so much there, and you know that's his baby, and

519
00:30:49,040 --> 00:30:50,840
Speaker 1: you know it's it's good for him, man, I mean,

520
00:30:51,280 --> 00:31:01,680
Speaker 1: that's awesome. Damn we talked. I really do. I I

521
00:31:01,840 --> 00:31:05,960
Speaker 1: love his business acumen and and he's running this league

522
00:31:07,160 --> 00:31:10,120
Speaker 1: very well and good for him. Ice Cube, you the man.

523
00:31:10,640 --> 00:31:12,840
Speaker 1: His list of accomplishments, and I mean it just goes

524
00:31:12,880 --> 00:31:14,920
Speaker 1: on and on. His bio is like four pages long. Yeah.

525
00:31:14,960 --> 00:31:16,880
Speaker 1: But I mean, you know what's even interesting this feat coin,

526
00:31:16,960 --> 00:31:18,600
Speaker 1: this n f T is not your typical n f

527
00:31:18,640 --> 00:31:21,320
Speaker 1: T offering, right, because you're getting ownership in these in

528
00:31:21,400 --> 00:31:24,080
Speaker 1: these franchises effectively, and you get sort of you know,

529
00:31:24,280 --> 00:31:27,040
Speaker 1: little add ons, little rights like the ability to maybe

530
00:31:27,120 --> 00:31:29,239
Speaker 1: go and get exclusive access to these games. I mean,

531
00:31:29,280 --> 00:31:31,720
Speaker 1: that's that that that's different than just paying money for

532
00:31:32,280 --> 00:31:34,160
Speaker 1: a Jeff image or a gift for a Jeff I

533
00:31:34,200 --> 00:31:36,720
Speaker 1: don't know, um, which is what I take from dos

534
00:31:36,800 --> 00:31:38,920
Speaker 1: coin and most of these other offerings out there and

535
00:31:39,680 --> 00:31:48,560
Speaker 1: screen grab exactly. It feels better to be than one

536
00:31:48,600 --> 00:31:50,520
Speaker 1: than number five. I'll wear a number because of Mike.

537
00:31:50,600 --> 00:31:52,120
Speaker 1: We have a chance to go for three and a row.

538
00:31:52,200 --> 00:31:54,120
Speaker 1: Good numbers are a good time. When I first started

539
00:31:54,120 --> 00:31:56,080
Speaker 1: wearing the number, how we just have the and proud

540
00:31:56,160 --> 00:32:02,040
Speaker 1: Bloomberg business of sports. The number of the week, boy

541
00:32:02,440 --> 00:32:06,800
Speaker 1: Alcola presents the number of the week. That's that's some

542
00:32:06,920 --> 00:32:11,000
Speaker 1: old school stuff. Man. If you like the NFL, this

543
00:32:11,680 --> 00:32:16,440
Speaker 1: is about the tour to Fronts and uh it's coming

544
00:32:16,520 --> 00:32:21,560
Speaker 1: up starting July one, it's gonna stage one at Copenhagen, Denmark.

545
00:32:21,680 --> 00:32:24,640
Speaker 1: That's the marker of summer. The marker of summer. Now,

546
00:32:25,440 --> 00:32:29,360
Speaker 1: what I want to know is what was the first

547
00:32:29,520 --> 00:32:36,400
Speaker 1: year it started? Oh? And who would like to go first? Really?

548
00:32:41,360 --> 00:32:43,800
Speaker 1: I mean, I'll give it a try. I mean, look,

549
00:32:43,880 --> 00:32:45,920
Speaker 1: you know I I'm not a peloton guy. I'm going

550
00:32:46,000 --> 00:32:48,160
Speaker 1: to be completely honest with you. I mean, but you know,

551
00:32:48,160 --> 00:32:50,040
Speaker 1: I'll give it a try. I mean I would have

552
00:32:50,160 --> 00:32:55,800
Speaker 1: to say, oh, god en fifteen maybe something like that.

553
00:32:57,920 --> 00:33:00,600
Speaker 1: You picked fifteen, I think, I mean it has to

554
00:33:00,640 --> 00:33:06,040
Speaker 1: be yeah, yeah, sure, Okay, um, I was thinking the twenties,

555
00:33:06,160 --> 00:33:09,320
Speaker 1: but I don't have any real basis for thinking that. Um,

556
00:33:11,200 --> 00:33:20,720
Speaker 1: so let's go with nineteen two, ninth running of the

557
00:33:20,760 --> 00:33:22,720
Speaker 1: Tour de Frances. Don't let the number fool you, now

558
00:33:22,880 --> 00:33:26,040
Speaker 1: hold on, okay, the first tour of the France was

559
00:33:26,200 --> 00:33:32,160
Speaker 1: nineteen o three. Amazing, Wow, I guess they had taken

560
00:33:32,200 --> 00:33:35,160
Speaker 1: some years off in there, you know whatever. So so

561
00:33:35,200 --> 00:33:38,160
Speaker 1: it's the one ninth running coming up, But it first

562
00:33:38,240 --> 00:33:43,000
Speaker 1: started in nineteen o three. French don't the French don't

563
00:33:43,040 --> 00:33:54,160
Speaker 1: do arithmetic that well? Yeah, just kidding. Get ready for

564
00:33:54,280 --> 00:33:59,120
Speaker 1: lots of pushback. A lot of people filling your tweetmailbot

565
00:33:59,560 --> 00:34:04,560
Speaker 1: the red and his preaching the day oh Man. On

566
00:34:04,760 --> 00:34:09,760
Speaker 1: that note, Scarlett, I'm sorry you yeah, I'm just continuing

567
00:34:09,800 --> 00:34:12,880
Speaker 1: the trend. It's okay. I'm very good at this at

568
00:34:12,920 --> 00:34:18,680
Speaker 1: not winning Number of the Week. Congratulations Stamen. You know

569
00:34:19,080 --> 00:34:22,800
Speaker 1: it's it's it's it's peanuts, parent. That's the joy of

570
00:34:22,880 --> 00:34:25,280
Speaker 1: getting to share some time with you every day, Scarlett,

571
00:34:27,400 --> 00:34:32,440
Speaker 1: cut that out. You know you happy exactly. I've been

572
00:34:32,480 --> 00:34:35,520
Speaker 1: doing a happy dance all through. Mike Bloomberg will be

573
00:34:35,560 --> 00:34:37,200
Speaker 1: looking at me like this is what we hired what

574
00:34:37,960 --> 00:34:40,719
Speaker 1: Lynch lords it over me every week, so feel free

575
00:34:40,760 --> 00:34:43,360
Speaker 1: to do so as well, Scarlett. You could just end

576
00:34:43,400 --> 00:34:48,960
Speaker 1: on me that okay, we love you, Lynchi s oh Man.

577
00:34:49,160 --> 00:34:52,080
Speaker 1: This has been the Bloomberg Business of Sports show. We

578
00:34:52,200 --> 00:34:56,200
Speaker 1: explore some of the big issues in the world of sports.

579
00:34:56,239 --> 00:34:58,319
Speaker 1: On Michael Barr. You can follow me on Twitter at

580
00:34:58,400 --> 00:35:02,040
Speaker 1: Big Bar Sports. I'm at Scarlet Food and please send

581
00:35:02,080 --> 00:35:03,800
Speaker 1: me some suggestions for Number of the Week that I

582
00:35:03,840 --> 00:35:07,960
Speaker 1: can then, you know, suggest to Michael Barr and I'm

583
00:35:08,040 --> 00:35:10,840
Speaker 1: Damien sass Hour and please don't come down on me

584
00:35:11,000 --> 00:35:14,000
Speaker 1: on Twitter at the sas Hour for my uh three,

585
00:35:14,040 --> 00:35:16,799
Speaker 1: I love the French Viva le France. First of all,

586
00:35:17,280 --> 00:35:20,759
Speaker 1: don't send Scar any suggestions because that means I got

587
00:35:20,880 --> 00:35:22,839
Speaker 1: to play the game, and I'm you want to talk

588
00:35:22,880 --> 00:35:26,000
Speaker 1: about bad I tried it one time and let's just

589
00:35:26,120 --> 00:35:30,799
Speaker 1: say I beg to have it edited out. Uh. By

590
00:35:30,880 --> 00:35:34,560
Speaker 1: the way, you can follow this show if you download

591
00:35:34,600 --> 00:35:37,560
Speaker 1: our podcast. By the way, our podcasts are every Monday,

592
00:35:37,680 --> 00:35:41,560
Speaker 1: Wednesday and Thursday. You can catch those or listen like

593
00:35:41,719 --> 00:35:44,640
Speaker 1: you are right now because we are Bloomberg Radio.