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Speaker 1: Welcome to Good Game with Sarah Spain, where we're out

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Speaker 1: like a boner in sweatpants.

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Speaker 2: Big Citrus is on summer break.

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Speaker 1: It's Friday, June twenty seventh, and we made it to

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Speaker 1: the final stretch of season one.

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Speaker 2: Wow.

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Speaker 1: Hard to believe our little show is nearly one year old.

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Speaker 1: We launched on July seventeenth last year, and damn, what

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Speaker 1: a year it's been. Thank you to our day one

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Speaker 1: slices and to the folks just trickling into the party. Now.

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Speaker 1: Big Citrus is taking a well earned summer break, but

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Speaker 1: don't worry. You're still getting some brand spanking new episodes

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Speaker 1: to keep you.

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Speaker 2: Company while we're gone.

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Speaker 1: And we'll be back for season two and back to

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Speaker 1: our regular daily schedule beginning on Monday, July fourteenth, just

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Speaker 1: in time to get you all lathered up for WNBA

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Speaker 1: All Star Weekend. And we've got the perfect folks joining

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Speaker 1: today to help us celebrate our upcoming one year anniversary.

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Speaker 1: JC de Hoop and Ellen has slept from the popular

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Speaker 1: sports media company The Gist, who just had a big

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Speaker 1: celebration of their own.

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Speaker 2: We'll talk about there one.

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Speaker 1: Millions of debscribers dish on how the gist got started,

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Speaker 1: what it's like managing an ever expanding brand, and more.

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Speaker 1: Plus this weekend in sports, the big events happening the

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Speaker 1: next couple weeks while.

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Speaker 2: We're gone, And a shout out to a friend of

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Speaker 2: the show.

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Speaker 1: Who is probably singing, Ain't no mountain high enough for

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Speaker 1: all twenty thousand, three hundred and ten feet. It's all

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Speaker 1: coming up right after this. Welcome back Slices, Happy Friday.

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Speaker 1: Here's what you need to know today. In soccer, the

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Speaker 1: US women's national team has a couple more friendlies coming up.

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Speaker 2: On Sunday.

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Speaker 1: The Stars and Stripes follow up Thursday's match against Ireland

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Speaker 1: with another meeting, this time in Cincinnati, Ohio. That's at

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Speaker 1: three pm Eastern at TQL Stadium. That'll be a homecoming

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Speaker 1: game for Cincy native and US women's national team midfielder

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Speaker 1: Rose Level. Then the squad takes the pitch against neighbors

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Speaker 1: to the North, Canada on July second, at seven thirty

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Speaker 1: pm Eastern at Audi Field in Washington, DC in the

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Speaker 1: All State Continental Classico. The last time the US and

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Speaker 1: Canada met was back in April twenty twenty four for

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Speaker 1: the She Beliefs Cup. US won that battle five to

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Speaker 1: four in penalty kicks after regulation and overtime ended in

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Speaker 1: a two to two draw. You can watch both those

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Speaker 1: games on TBS, True TV, Universo, Max, Peacock, or Westwood

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Speaker 1: One Sports More Soccer. The NWSL is on a CBA

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Speaker 1: mandated break through June twenty ninth and for the whole

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Speaker 1: month of July while confederation competitions like UEFA Women's euro

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Speaker 1: Copa America Feminina and Moore are played. That means no

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Speaker 1: NWSL games, but it doesn't mean you can't catch NWSL

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Speaker 1: teams in action. There are plenty of exhibition games to enjoy.

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Speaker 1: Angel CITYFC, BAFC, Houston Dash, Kansas City, Current Racing, Louisville

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Speaker 1: and Seattle Rain will all hit the pitch between now

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Speaker 1: and July twenty seventh. To Rugby News, the women's Elite

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Speaker 1: rugby season comes to a close Sunday with the Legacy Cup,

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Speaker 1: the league's championship game between the top ranked Denver Onyx

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Speaker 1: and the New York Exiles. Those teams will battle it

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Speaker 1: out at TCO Stadium in Egan, Minnesota, with the contest

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Speaker 1: kicking off at one pm Eastern two pm Central. We'll

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Speaker 1: link to the Legacy Cup live stream in our show

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Speaker 1: notes and if TCO Stadium sounds familiar, that's right, slices.

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Speaker 1: That's where our show side the Minnesota Aurora FC play

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Speaker 1: Good Stadium just went. In tennis, Wimbledon is on the horizon.

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Speaker 1: This Grand Slam is one of the biggest events on

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Speaker 1: the WTA Tour calendar each year, and it starts up

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Speaker 1: on Monday. Barbora Krachikova hoisted the trophy last year, defeating

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Speaker 1: Jasmine Paulini in three sets. This year, Arena Sablenka, Coco Goff,

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Speaker 1: and Jessica Pagoula are coming in hot, ranked world number one,

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Speaker 1: number two, and number three respectively. As you might remember,

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Speaker 1: Goff won the last Grand Slam on the tour at

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Speaker 1: the French Open earlier this month, becoming the first American

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Speaker 1: to win at Roland Garo since Serena Williams in twenty fifteen.

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Speaker 1: Draws for Wimbledon are available on the tournament site today,

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Speaker 1: so we'll link to the women's singles page in our

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Speaker 1: show notes so you can see who's matched up with who.

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Speaker 1: In hoops, the WNBA Commissioner's Cup Championship is next week.

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Speaker 1: The Minnesota Links will host the Indiana Fever July first,

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Speaker 1: at eight pm Eastern Minnesota is making a second straight

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Speaker 1: appearance in the Cup title game after defeating the New

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Speaker 1: York Liberty ninety four eighty nine in last year's contest. Meantime,

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Speaker 1: this will be the Fever's first ever appearance in the

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Speaker 1: championship game since the Cup was introduced in twenty twenty one. Remember, folks,

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Speaker 1: the winner of this game gets not only the bragging rights,

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Speaker 1: but also a prize pool of five one hundred thousand dollars,

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Speaker 1: and each player in the championship game gets five thousand

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Speaker 1: dollars of cryptocurrency thanks to coinbase. You can tune into

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Speaker 1: the Commissioner's Cup Chip live on Amazon Prime Video. Speaking

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Speaker 1: of Indiana, on Thursday morning, Fever legend Natesmith and Women's

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Speaker 1: Basketball Hall of Famer Tamika Catchings was on site at

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Speaker 1: Indianapolis International Airport to help unveil a replica applice of

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Speaker 1: the official WNBA All Star Basketball court, complete with hoops

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Speaker 1: and shot clocks Yeah right in the airport. The court

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Speaker 1: is staged at Civic Plaza inside the airport, complete with

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Speaker 1: nineteen stars from the Indiana state flag, the Indiana Fever colors,

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Speaker 1: and It includes all WNBA team logos.

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Speaker 2: The court was printed and.

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Speaker 1: Installed by Miles Printing, a woman owned business based in Indy,

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Speaker 1: and it'll be in place until July twenty first. I'll

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Speaker 1: tell you what Indianapolis knows how to throw a big event.

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Speaker 1: If the twenty twelve Super Bowl was any indication, the

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Speaker 1: city is going to do this All Star game right.

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Speaker 2: More hoops.

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Speaker 1: We got to give props to Asia Wilson, who passed

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Speaker 1: Brianna Stewart to become the fastest player in WNBA history

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Speaker 1: to score five thousand career points. She hit the mark

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Speaker 1: in the Las Vegas Aces Wednesday night win over the

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Speaker 1: Connecticut Sun. The game was Wilson's two hundred and thirty

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Speaker 1: eighth Stewie hit five k and two hundred forty two games,

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Speaker 1: and third place Dnna Tarassi reached the milestone in two

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Speaker 1: forty three. By the way, Wilson also stuffed the stat

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Speaker 1: sheet in that Sun game twenty two points, eight rebounds

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Speaker 1: for assists and four steals. She now has five thy

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Speaker 1: fifteen career points in counting. More w News. Friend of

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Speaker 1: the Show Marina Maybury suffered a left knee injury during

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Speaker 1: the second quarter of the Sun's eighty six eighty three

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Speaker 1: loss to the Dallas Wings last week, the team announced

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Speaker 1: Tuesday shall be expected to miss two to four weeks recovering.

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Speaker 1: It's certainly a blow for Connecticut, as Maybury is the

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Speaker 1: team's second leading score at over fifteen points per game.

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Speaker 1: Wishing you a thorough and speedy recovery, Marina. Looking ahead

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Speaker 1: to tonight, there are five WNBA games to choose from.

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Speaker 1: At seven thirty pm Eastern, the Minnesota Links pay a

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Speaker 1: visit to the Atlanta Dream and the Dallas Wings play

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Speaker 1: host to the Indiana Fever. Then at ten pm, it's

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Speaker 1: My Chicago Sky at the Golden State Valkyries, the New

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Speaker 1: York Liberty against the Phoenix Mercury, and the Connecticut Sun

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Speaker 1: playing the Seattle Storm. More games over the weekend as well.

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Speaker 1: Will link to the full WNBA schedule in our show notes.

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Speaker 1: In international hoops, the Phoeba three x three Basketball World

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Speaker 1: Cup concludes this weekend in Mongolia. The US team, led

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Speaker 1: by rising Yukon sophomore Sarah Strong, plays in the quarterfinals tomorrow,

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Speaker 1: while the semi finals and championship are on Sunday. Team

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Speaker 1: USA entered this year's tournament as the defending champs, having

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Speaker 1: defeated France in the champihip game of the last three

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Speaker 1: x three World Cup two years ago.

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Speaker 2: We'll link to the PHOBA YouTube page where you can.

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Speaker 1: Stream the competition, and we've got a little college basketball

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Speaker 1: news for you slices. Today, Apple TV Plus announced a

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Speaker 1: new three part docu series featuring the Yukon women's basketball team,

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Speaker 1: including the twenty twenty five NCAA National championship team.

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Speaker 2: The series is currently.

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Speaker 1: Untitled, but it'll span forty years of the program's dominant

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Speaker 1: dynasty under Hall of Fame head coach Gino Oriema. It's

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Speaker 1: directed by Emmy Award winner Matthew Hamachik and Emmy Award

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Speaker 1: nominee Erica Sashin. The series is in the works now

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Speaker 1: produced for Apple TV Plus by sky Dance Sports. No

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Speaker 1: word yet on release timing, but we'll let you know

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Speaker 1: when we know. To golf, the fourth major of the

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Speaker 1: LPGA season, the Amundi Evian Championship, starts up on July

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Speaker 1: tenth and Evian les Ban, France, and runs through July thirteenth.

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Speaker 1: The event features an eight million dollar perse and the

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Speaker 1: winner will walk away with one point two million. We'll

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Speaker 1: link to the full broadcast schedule in.

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Speaker 2: The show notes. In the Pool.

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Speaker 1: The twenty twenty five World Aquatics Championships get underway in

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Speaker 1: Singapore during our show summer break, beginning on July eleventh.

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Speaker 1: The competition, which features the world's best swimmers, divers, artistic swimmers,

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Speaker 1: and water polo players, is held every other year, so

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Speaker 1: it's one of the only times that top athletes go

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Speaker 1: head to head outside of the Olympics. The most anticipated

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Speaker 1: matchup features American Katie Ledecki versus Canadian Summer McIntosh. They're

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Speaker 1: expected to go head to head in both the four

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Speaker 1: hundred meter and eight hundred meter races. McIntosh, just eighteen

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Speaker 1: years old, broke the world record in the four hundred

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Speaker 1: meter earlier this month at Canadian Nationals, and Ladeki has

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Speaker 1: held the eight hundred meter record since twenty thirteen and

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Speaker 1: lowered her own mark in that event for the first

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Speaker 1: time in nearly nine years in May. Also this weekend,

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Speaker 1: World's Collide WNBA Washington Mystics rookies Georgia Amore and Sonya

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Speaker 1: Citron will join Friends of the Show Sam Lewis, Becky

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Speaker 1: Sowerbrunn and men In Blazers host Roger Bennett for a

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Speaker 1: live taping of the Women's Game Podcast at d c's

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Speaker 1: Howard Theatre on June thirtieth. If you're in the DMV area,

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Speaker 1: go check it out. Doors open for the taping at

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Speaker 1: six pm Eastern and the show begins at seven point thirty.

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Speaker 1: We'll put the ticket link in our show notes. We

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Speaker 1: got to take a quick break slices when we come back.

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Speaker 1: My convo with the Gist crew sit Tight.

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Speaker 2: Joining us now.

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Speaker 1: She's a co founder at The Gist, a women founded

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Speaker 1: and operated sports media brand, and she serves as its

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Speaker 1: head of content and co host of the Gist of

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Speaker 1: It podcast. A former insurance underwriter, she's a graduate of

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Speaker 1: Queen's University in Ontario, where she was co chair of

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Speaker 1: the school's Harvard Women at Business Club and a member

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Speaker 1: of the Queen's Quidditch Club. She was the MVP of

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Speaker 1: her high school varsity badman and soccer teams. Has torn

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Speaker 1: both her achilles and throws a mean corporate outing to

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Speaker 1: Wrigley Field. For a while, I thought her name was

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Speaker 1: Elena because I misread her INSTA handle.

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Speaker 2: It's Ellen Heslap.

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Speaker 3: Hi Ellen, Hi, Sarah, Thanks so much for having us on.

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Speaker 3: Those are some deep cuts that you went for quidditch. Yes,

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Speaker 3: it was quite I actually loved it.

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Speaker 2: I loved it so much. It was really fun.

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Speaker 3: And now it's called quadball. It's been renamed and rebranded Quadball.

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Speaker 3: And they're hosting the end because of the whole toughness

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Speaker 3: of it all, because of the JK rowling of it all,

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Speaker 3: And they're hosting their Olympics in Belgium in July.

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Speaker 2: Wow, Olympics of Quadball. Who knew?

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Speaker 1: Joining her as fellow just co founder and the companies

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Speaker 1: head of Partnerships, leading their revenue generation through partnerships with

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Speaker 1: companies like Nike, Bumble and NBA. Canadian Tyron Moore a

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Speaker 1: former financial analyst. She's a graduate of the Smith's School

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Speaker 1: of Business at Queen's University. She loves watching basketball, playing tennis,

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Speaker 1: and cycling, and her favorite athlete as Venus Williams. She

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Speaker 1: loves chocolate covered almonds and swears by essential oils and

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Speaker 1: sleep meditations.

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Speaker 2: It's JC DeHoop Hi JC.

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Speaker 4: Hi, Sarah. Thanks for having me on. Those were some

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Speaker 4: deep cuts.

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Speaker 1: Well, we're having these two ladies on because they were

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Speaker 1: named to the Forbes thirty Under thirty lists and twenty

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Speaker 1: twenty They were selected as recipients of the prestigious ad

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Speaker 1: Week Champions of Change Award last year.

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Speaker 2: Their company, The Gist, has been.

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Speaker 1: Accelerated through programs with Facebook, Maple Leaf Sports and Entertainment, Comcast,

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Speaker 1: NBCUniversal Tech Stars, and Billy Jean King Enterprises. We have

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Speaker 1: so much to learn from Ellen and JC and we

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Speaker 1: have so much to learn about how the Gist began.

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Speaker 1: But before we get to that, I do want to

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Speaker 1: make sure everyone's caught up on just what it is.

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Speaker 1: So even though there are lots and lots of loyal

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Speaker 1: folks to the Gist, for anyone not familiar, Ellen, can

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Speaker 1: you give us a little elevator pitch?

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Speaker 2: What is it that you guys make and produce and

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Speaker 2: send out? Great question?

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Speaker 3: We want to be the go to source for sports

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Speaker 3: for all underserved sports fans. We are your witty, sports

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Speaker 3: obsessed best friend that's keeping you in the know of

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Speaker 3: what's happening in sports. We really meet our audience where

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Speaker 3: they're already scrolling and where they're already living. So we

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Speaker 3: provide a four times weekly newsletter that keeps you up

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Speaker 3: to date of what's happening in the world of sports,

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Speaker 3: providing equal coverage on both the men's side and the

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Speaker 3: women's side through a newsletter that has over one million subscribers.

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Speaker 3: You can also follow us on Instagram, our TikTok, at

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Speaker 3: the Just USA, at the Just SA and at the

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Speaker 3: Just Sports on TikTok where you can get daily updates

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Speaker 3: on what's happening in the.

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Speaker 2: World of sports.

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Speaker 3: And then we also have a podcast, which you mentioned,

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Speaker 3: which is called The Gist of It, where we have

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Speaker 3: the opportunity to dig into some of the nuances with

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Speaker 3: sports and pop culture and really we exist to make

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Speaker 3: sports a more inclusive space for everyone. And I'm sure

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Speaker 3: we'll get into it in a minute of why we

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Speaker 3: started the Gist and how we started it and where

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Speaker 3: we see the Gist going as well, But really we

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Speaker 3: are the antithesis to something like a Barstool Sports, where

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Speaker 3: we want to ensure that everyone feels like they are

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Speaker 3: part of a conversation and that they are welcome in

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Speaker 3: the sports community.

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Speaker 1: If you had just said we're the antithesis of Barstool Sports,

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Speaker 1: it would have been like, great, Yes, sign up, where

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Speaker 1: can I saw to your point, we are going to

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Speaker 1: talk about how it came about because it was founded

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Speaker 1: in twenty seventeen, you two founded it alongside a third

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Speaker 1: friend from college, d Roslyn McClarty. So take me back

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Speaker 1: to twenty seventeen, JC and how it all happened.

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Speaker 4: Yeah, So the idea really came about from a lot

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Speaker 4: of like our I think, our context in the sports world.

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Speaker 4: So at the time, we were all working in very

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Speaker 4: corporate kind of jobs. You mentioned, I was in the

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Speaker 4: kind of financial services financial analyst space, and it was

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Speaker 4: all of like our first jobs out of college too,

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Speaker 4: and we'd all played sports and been different levels of

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Speaker 4: sports fandom, I would say, but it's kind of in

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Speaker 4: that first job out of college where we're really seeing

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Speaker 4: how people were talking about sports all the time, connecting

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Speaker 4: through sports all the time, especially in a like a corporate,

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Speaker 4: very male dominated kind of setting. But as a female

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Speaker 4: fan and female athlete, it's so easy to feel on

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Speaker 4: the outside of that sports conversation and community. Think it

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Speaker 4: just really felt like it wasn't for us in a

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Speaker 4: lot of ways. And the idea actually came about from

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Speaker 4: us just hanging out on a weeknight and talking about

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Speaker 4: the Leaf's game the night before, and Ellen was going

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Speaker 4: off about what had happened, and we were like, oh,

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Speaker 4: it's so much more engaging and fun to talk about

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Speaker 4: sports with your girlfriends and specifically to get your sports

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Speaker 4: updates from your like witty sports obsessed best friend. Like

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Speaker 4: me and Ell have been friends for a very long

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Speaker 4: time at that point and still and I love talking

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Speaker 4: about sports with her. I love hearing about what's happening

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Speaker 4: in women's sports, in men's sports from Elle. I don't

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Speaker 4: necessarily love the comments section on Instagram, or I don't

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Speaker 4: necessarily love a lot of the time watching the broadcast,

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Speaker 4: like it's long, it's boring. I'm like, let's get to

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Speaker 4: the highlights of like what's actually happening the context here,

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Speaker 4: And that was what we really felt was missing in

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Speaker 4: the kind of sports media landscape. And it was actually

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Speaker 4: that very night that we were like, we want to

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Speaker 4: center women in sports, and we really want to focus

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Speaker 4: on the female fan and growing sports fandom amongst women

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Speaker 4: in many ways, Like we came up with that idea

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Speaker 4: that very night, and then I think it was like

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Speaker 4: seven months later, we had a big launch party, had

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Speaker 4: a lot.

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Speaker 2: Of free booze, free food.

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Speaker 4: That got a little bit of hype going, and really

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Speaker 4: from day one, we also did want to do a

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Speaker 4: newsletter and kind of launch a newsletter. It was not

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Speaker 4: only pretty affordable to just start sending one out tomorrow,

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Speaker 4: but as kind of like corporate girls, we were like,

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Speaker 4: we're checking our inbox incessantly, Like there's something about one's

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Speaker 4: inbox that is like entry into somebody's world that we

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Speaker 4: thought was very interesting. We were subscribers of The Skim

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Speaker 4: and The Hustle and Morning Brew at the time, and

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Speaker 4: so from actually like that very first night, we thought

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Speaker 4: the newsletter concept and a newsletter being a way to

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Speaker 4: really build community and also that one to one connection

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Speaker 4: where you really feel like you're talking or you're reading

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Speaker 4: something from your best friend, we really enjoyed and thought

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Speaker 4: that that was kind of how we wanted to grow

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Speaker 4: this community that again was all about just centering women

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Speaker 4: in sports when so often we had this hypothesis that

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Speaker 4: there were just so many other women that felt the

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Speaker 4: same way as us on the outside of the community

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Speaker 4: and the passion.

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Speaker 2: When you know, yeah, not being spoken to exactly. Yeah.

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Speaker 1: I actually pitched a women's sports not for women specifically,

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Speaker 1: but about women's sports newsletter to ESPN probably like ten

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Speaker 1: years ago. I was like, it would just be like

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Speaker 1: a quick, little thing, just like I think it was

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Speaker 1: around the same time of like the skim being like,

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Speaker 1: oh the skim, but for women's sports, because like it's

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Speaker 1: so hard to find out ESPN.

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Speaker 2: They're like, yeah, we don't need to do that. I'm like, okay, great,

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Speaker 2: and Ellen, how did you right? Ellen? How did you

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Speaker 2: fund it? How did you build it?

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Speaker 3: Really great question because when you're twenty five and you're

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Speaker 3: working those corporate jobs, is not like you have a

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Speaker 3: big savings to rely on or can kind of go

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Speaker 3: into your own money yourself. So we bootstrapped as we

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Speaker 3: were initially starting the gist, leveraging those small savings to

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Speaker 3: be able to hire on a designer, to be able

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Speaker 3: to pay for our website, to be able to host

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Speaker 3: that initial launch event, and for us to be able

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Speaker 3: to really feel like we could have it as a

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Speaker 3: side hustle. And then the place where we were really

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Speaker 3: able to say, Okay, we feel good about leaving this

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Speaker 3: cushy corporate job in order to go ahead and really

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Speaker 3: focus on the gist is that we were accepted into

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Speaker 3: an incubator program with Facebook as well as the DMZ,

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Speaker 3: which is the number one university based incubator in the world,

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Speaker 3: and Within that incubator, we received one hundred thousand dollars

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Speaker 3: in non alude of funding, which non aluteed funding in

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Speaker 3: the startup world is literally unheard of. We also with

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Speaker 3: that program receive sixty thousand dollars in ad credits, access

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Speaker 3: to mentorship, access to an office, and so JC Oslyn

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Speaker 3: and I at the time when we were applying for

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Speaker 3: this program basically said if we get in, we are

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Speaker 3: going to quit our jobs and fully dedicate ourselves to

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Speaker 3: the GIST because we had that one hundred thousand dollars

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Speaker 3: to really test and learn and to see if this

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Speaker 3: was actually a viable idea, and so that really kicked

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Speaker 3: things off Sarah for us that incubator program, and from

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Speaker 3: there we were able to raise some money friends, family,

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Speaker 3: as well as be part of a tech Stars accelerator

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Speaker 3: program with Comcast NBCU down in Philly, and then we

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Speaker 3: raised a one million dollar round I think it was

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Speaker 3: twenty twenty one a Jace to allow us to continue

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Speaker 3: to fund the Gist and now it's been self funded

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Speaker 3: from jac and her team working so hard to allow

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Speaker 3: us to do everything that we want to do on

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Speaker 3: the content and audience and growth side. To continue to

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Speaker 3: grow the GIST.

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Speaker 2: Amazing. What sort of fears did you have leaving those

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Speaker 2: corporate jobs?

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Speaker 4: Jac so many we were very naive, I will say

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Speaker 4: it was. It was very, very scary, But at the

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Speaker 4: same time, I think we were actually young enough and

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Speaker 4: experienced enough to really push that right down.

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Speaker 2: Right, who needs a four oh one k.

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Speaker 5: Or our parents were more scared than we were, I

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Speaker 5: think now in nindsight break yes, yeah, Like I remember

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Speaker 5: my parents who've always been in the public sector, like

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Speaker 5: having security is just everything.

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Speaker 4: They were like, you can't be serious.

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Speaker 2: But you did and it's working, which is amazing. Yeah,

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Speaker 2: it was.

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Speaker 4: It really was like a bet on ourselves and on

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Speaker 4: the fact that there were just other women that felt

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Speaker 4: the same way as us. It was certainly a hypothesis though,

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Speaker 4: like I I feel like now when we tell people

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Speaker 4: about the GIST, it's been so interesting for me being

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Speaker 4: on the partnership side and needing to do the pitch

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Speaker 4: a million times to so many different people, and how

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Speaker 4: the reception has changed. Because this was twenty seventeen was

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Speaker 4: when we kind of came up, but the concept in

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Speaker 4: twenty eighteen was when we quit our jobs and really

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Speaker 4: took it on full time, Kaitlin Clark was not around,

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Speaker 4: Like even the WNBA was in a very different place

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Speaker 4: back in twenty Like this is before the pandemic. Like

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Speaker 4: female athletes just weren't talked about and heralded and like

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Speaker 4: so part of our cultural fabric the way that they

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Speaker 4: are today, and let alone female fandom and men's sports

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Speaker 4: was certainly not something that had ever crossed anyone's minds.

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Speaker 4: And you know when we told.

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Speaker 1: Well maybe in Canada, I will say that for a

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Speaker 1: long time now, brands here have recognized that, like, ooh,

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Speaker 1: we're just looking our demos and like fifty percent of

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Speaker 1: our fans are women, and yet we never market or

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Speaker 1: speak to them at all. Yes, like that conversation had

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Speaker 1: been around and about, but yeah, still they weren't figuring

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Speaker 1: out ways to serve.

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Speaker 4: Yeah, And I would say when it was when that

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Speaker 4: conversation did come up at that time, it was Okay,

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Speaker 4: we're going to make a jersey for them, like the

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Speaker 4: shrinket and picket. That is just not something that young, cool,

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Speaker 4: progressive women want or the content is going to be

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Speaker 4: rooted in the wags, which is like very interesting and fun,

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Speaker 4: but is not the root of being a female sports fan,

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Speaker 4: and so you know, when we were talking with various

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Speaker 4: execs at sports media companies and broadcasters, like the feedback

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Speaker 4: was generally like, yeah, we've tried versions of that, and

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Speaker 4: there isn't a market there. And so there certainly were

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Speaker 4: moments of a lot of doubt. At the same time,

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Speaker 4: I do think we were really lucky to have each

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Speaker 4: other so that when you're feeling like another no, there

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Speaker 4: isn't another really smart, experienced person telling us that there

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Speaker 4: isn't a market for this, the other person is feeling confident,

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Speaker 4: and so you can kind of play off of that.

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Speaker 4: But I do think we had the benefit of age

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Speaker 4: and naivety in some ways that we were pretty We

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Speaker 4: had a lot of conviction in the idea and of

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Speaker 4: what the gist could become, and I think in ourselves

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Speaker 4: as well. Well. Sometimes I'm like, I don't know how

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Speaker 4: we had that much confidence and conviction, but we did.

434
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Speaker 4: We were really excited for what the gist could become.

435
00:22:09,920 --> 00:22:12,120
Speaker 4: So there was always a little bit of doubt, certainly

436
00:22:12,119 --> 00:22:17,520
Speaker 4: from external people, but we knew there was something there

437
00:22:17,520 --> 00:22:19,320
Speaker 4: and that there was a business opportunity there. This was

438
00:22:19,400 --> 00:22:20,520
Speaker 4: never a project.

439
00:22:20,960 --> 00:22:22,359
Speaker 2: I want to talk about that part too.

440
00:22:22,440 --> 00:22:25,240
Speaker 1: Because Ellen, did you actually want to be the boss

441
00:22:25,280 --> 00:22:29,119
Speaker 1: of a company and do hiring and firing, managing people,

442
00:22:29,320 --> 00:22:33,239
Speaker 1: figuring out health insurance, like all of that stuff that

443
00:22:33,359 --> 00:22:37,080
Speaker 1: comes with wanting to create something and talk about sports.

444
00:22:37,119 --> 00:22:38,840
Speaker 3: I think, to the jac's point, Sarah, I had no

445
00:22:38,920 --> 00:22:41,040
Speaker 3: idea that any of this would actually come with it.

446
00:22:41,160 --> 00:22:44,320
Speaker 3: I think that we had a dream that the gist

447
00:22:44,400 --> 00:22:46,400
Speaker 3: would one day get to a place where we could

448
00:22:46,480 --> 00:22:50,000
Speaker 3: gainfully employ a team of people that were all marching

449
00:22:50,000 --> 00:22:53,320
Speaker 3: towards this mission of leveling the playing field. But what

450
00:22:53,520 --> 00:22:56,399
Speaker 3: exactly doing that looks like?

451
00:22:56,520 --> 00:22:57,439
Speaker 2: We had no idea.

452
00:22:58,000 --> 00:23:01,240
Speaker 3: Thankfully, we all graduated from business school, we were all

453
00:23:01,280 --> 00:23:03,840
Speaker 3: working corporate, and so I don't think that business side

454
00:23:04,040 --> 00:23:07,359
Speaker 3: was outside of the equation for us. We kind of

455
00:23:07,440 --> 00:23:10,840
Speaker 3: knew potentially what we could be getting into. As a

456
00:23:11,240 --> 00:23:15,080
Speaker 3: sports fan myself and as someone who's been obsessed with

457
00:23:15,160 --> 00:23:17,679
Speaker 3: sports for a very long time, I honestly was just

458
00:23:17,720 --> 00:23:21,280
Speaker 3: so stoked to be able to share my passion and

459
00:23:21,320 --> 00:23:22,960
Speaker 3: to be able to speak with people, and to be

460
00:23:23,000 --> 00:23:26,119
Speaker 3: able to grow and develop this fandom with like minded

461
00:23:26,119 --> 00:23:29,359
Speaker 3: women who I hadn't had the opportunity to speak with

462
00:23:29,560 --> 00:23:33,479
Speaker 3: or meet beforehand. But running a business is very different,

463
00:23:33,800 --> 00:23:37,280
Speaker 3: and we have learned so much over the years, and

464
00:23:37,400 --> 00:23:39,520
Speaker 3: what we both do at the GIST over the years

465
00:23:39,560 --> 00:23:43,919
Speaker 3: has changed so much, and now we are really at

466
00:23:43,960 --> 00:23:46,160
Speaker 3: the place where we have an amazing team behind us,

467
00:23:46,200 --> 00:23:48,960
Speaker 3: and they're the ones who are creating all of this

468
00:23:49,040 --> 00:23:53,240
Speaker 3: amazing content that you're seeing. They're the ones working the

469
00:23:53,280 --> 00:23:56,520
Speaker 3: different pitch calls, going to meet all of these different partners.

470
00:23:56,560 --> 00:23:58,200
Speaker 3: They're the ones who are coming up with all of

471
00:23:58,280 --> 00:24:01,160
Speaker 3: these creative ideas. Versus a beginning, it was us kind

472
00:24:01,160 --> 00:24:04,480
Speaker 3: of on this island getting into the nitty gritty doing

473
00:24:04,520 --> 00:24:07,520
Speaker 3: all of the ops while also strategizing, while also having

474
00:24:07,520 --> 00:24:10,159
Speaker 3: to find money that still exists today, but at a

475
00:24:10,240 --> 00:24:14,040
Speaker 3: really different scale. And so definitely looking back that something

476
00:24:14,080 --> 00:24:15,879
Speaker 3: where I feel like we've learned a lot.

477
00:24:16,080 --> 00:24:18,800
Speaker 1: You mentioned the different rules, jac how did you divvy

478
00:24:18,920 --> 00:24:20,960
Speaker 1: up the roles, and then did you learn at any

479
00:24:21,000 --> 00:24:23,359
Speaker 1: moment early on like oops, a daisy, you should definitely

480
00:24:23,359 --> 00:24:24,800
Speaker 1: be doing that and I should be over here.

481
00:24:25,160 --> 00:24:27,280
Speaker 2: Yes, we you know.

482
00:24:27,400 --> 00:24:29,639
Speaker 4: I think in our early days we each gravitated to

483
00:24:29,720 --> 00:24:33,520
Speaker 4: different areas of the business pretty naturally based off of

484
00:24:34,040 --> 00:24:36,960
Speaker 4: just what we were good at. But at the end

485
00:24:37,000 --> 00:24:38,760
Speaker 4: of the day, is you know, being a founder is

486
00:24:38,760 --> 00:24:41,080
Speaker 4: that you just kind of have to do whatever needs

487
00:24:41,119 --> 00:24:46,480
Speaker 4: to get done. So yes, we did have our roles

488
00:24:46,600 --> 00:24:50,720
Speaker 4: kind of divided out, but I think what also made

489
00:24:50,760 --> 00:24:52,720
Speaker 4: things work was just we were very on the same

490
00:24:52,760 --> 00:24:55,359
Speaker 4: page that whatever has to get done, we will do

491
00:24:56,400 --> 00:24:58,040
Speaker 4: and we'll have to learn it for the first time

492
00:24:58,080 --> 00:25:01,080
Speaker 4: and that's okay, and it'll probably be really until we

493
00:25:01,080 --> 00:25:03,560
Speaker 4: can hire somebody to do it ten times better than us.

494
00:25:05,000 --> 00:25:08,560
Speaker 4: But I would say it always made sense for Elle

495
00:25:08,640 --> 00:25:11,480
Speaker 4: to be the voice of the Gist. That was really

496
00:25:11,480 --> 00:25:14,760
Speaker 4: that first night, and like that relationship that I have

497
00:25:14,840 --> 00:25:16,119
Speaker 4: with Elle of being like, I want to talk with

498
00:25:16,160 --> 00:25:19,159
Speaker 4: her about sports is really what the whole premise of

499
00:25:19,160 --> 00:25:21,440
Speaker 4: the Gist has been founded off of. And so Elle

500
00:25:22,280 --> 00:25:26,840
Speaker 4: really building and leading everything that is audience facing from

501
00:25:26,920 --> 00:25:29,760
Speaker 4: day one we knew was going to happen, and so

502
00:25:29,880 --> 00:25:32,520
Speaker 4: her evolving as our head of content, being the one

503
00:25:32,600 --> 00:25:36,919
Speaker 4: in the weeds writing the newsletter every single night to

504
00:25:37,000 --> 00:25:42,440
Speaker 4: now leading the entire editorial team was a very natural decision.

505
00:25:43,240 --> 00:25:48,640
Speaker 4: And then myself editing it really poorly, and then on

506
00:25:48,720 --> 00:25:56,280
Speaker 4: my side of things, I think that it also felt

507
00:25:56,440 --> 00:25:59,280
Speaker 4: very natural to be kind of on the sales side

508
00:25:59,320 --> 00:26:02,679
Speaker 4: or pitching side of the gist. I think I've always

509
00:26:02,720 --> 00:26:05,280
Speaker 4: felt a lot of passion for what we're building, and

510
00:26:05,720 --> 00:26:09,040
Speaker 4: I don't know if I would thrive in a kind

511
00:26:09,040 --> 00:26:12,240
Speaker 4: of like a sales business development role at another company

512
00:26:12,280 --> 00:26:15,800
Speaker 4: doing it for someone else, but for something that I

513
00:26:15,800 --> 00:26:19,560
Speaker 4: care so much about. I was like, yeah, I think

514
00:26:19,600 --> 00:26:25,399
Speaker 4: everybody owes us money, and so that feeling has translated

515
00:26:25,440 --> 00:26:28,800
Speaker 4: well to kind of what I oversee. Yeah, but whether

516
00:26:29,640 --> 00:26:32,199
Speaker 4: we thought we would be overseeing a sales team and

517
00:26:32,200 --> 00:26:35,360
Speaker 4: an editorial team, we had no idea. Again, we were

518
00:26:35,359 --> 00:26:38,000
Speaker 4: just like now, so young and kind of figuring it

519
00:26:38,000 --> 00:26:40,439
Speaker 4: out as we went along. But I think all of

520
00:26:40,520 --> 00:26:44,480
Speaker 4: us being open to doing literally whatever needs to get

521
00:26:44,480 --> 00:26:46,800
Speaker 4: done to move the business to that next stage was

522
00:26:46,840 --> 00:26:47,520
Speaker 4: really important.

523
00:26:47,560 --> 00:26:50,560
Speaker 1: Yeah, Because Ellen, now you've got several newsletters, a podcast

524
00:26:50,560 --> 00:26:52,760
Speaker 1: at job board, have you social media presence?

525
00:26:53,119 --> 00:26:55,600
Speaker 2: What's been the biggest challenge as you grow?

526
00:26:55,760 --> 00:26:58,720
Speaker 1: Obviously great to have more investment, to be able to

527
00:26:58,800 --> 00:27:01,720
Speaker 1: hire more people to scale things, But what's been the

528
00:27:01,760 --> 00:27:02,600
Speaker 1: hardest part about that?

529
00:27:03,240 --> 00:27:05,840
Speaker 3: It's really interesting question because I think I would answer

530
00:27:05,880 --> 00:27:08,800
Speaker 3: it differently depending on the day of the week. I

531
00:27:08,840 --> 00:27:12,120
Speaker 3: think from a content perspective, and if we think about

532
00:27:12,119 --> 00:27:17,120
Speaker 3: it from a macro lens, Sarah, from the content side

533
00:27:17,119 --> 00:27:19,199
Speaker 3: of things, you constantly have to keep a finger on

534
00:27:19,240 --> 00:27:21,600
Speaker 3: the pulse, and you constantly have to be thinking not

535
00:27:21,720 --> 00:27:25,360
Speaker 3: only about what's happening within the news, but how consumption

536
00:27:25,480 --> 00:27:29,280
Speaker 3: habits are changing. What apps are people on, what does

537
00:27:29,320 --> 00:27:31,760
Speaker 3: their day to day look like, what are they actually

538
00:27:31,800 --> 00:27:34,399
Speaker 3: caring about? And then within that, how can they just

539
00:27:34,480 --> 00:27:37,960
Speaker 3: be part of their habit. How can we be part

540
00:27:38,000 --> 00:27:40,720
Speaker 3: of what they do in their daily routine when they're

541
00:27:40,880 --> 00:27:42,960
Speaker 3: opening up their inbox, and how can we make sure

542
00:27:42,960 --> 00:27:45,520
Speaker 3: we're the first email that they read. How can we

543
00:27:45,600 --> 00:27:48,120
Speaker 3: be making sure that we're popping up and they're thinking

544
00:27:48,160 --> 00:27:49,800
Speaker 3: about us when they're going for a walk so that

545
00:27:49,840 --> 00:27:53,680
Speaker 3: they listen to our podcast. And it's been very interesting

546
00:27:53,720 --> 00:27:57,040
Speaker 3: over the years where there's been this huge interest in

547
00:27:57,160 --> 00:28:00,240
Speaker 3: the last couple of years in newsletter now. In the

548
00:28:00,280 --> 00:28:04,680
Speaker 3: early days, it wasn't big into that TikTok happened as

549
00:28:04,720 --> 00:28:06,840
Speaker 3: we were growing the gist. We totally had to adjust

550
00:28:06,880 --> 00:28:10,320
Speaker 3: to that. Reels on Instagram have allowed us to storytell

551
00:28:10,359 --> 00:28:13,960
Speaker 3: in a completely different way, and then we've also adjusted

552
00:28:14,440 --> 00:28:16,520
Speaker 3: and honed in on who our target market is in

553
00:28:16,560 --> 00:28:20,119
Speaker 3: a different sense as well, and as people's attention spans

554
00:28:20,160 --> 00:28:23,200
Speaker 3: have continually decreased, we've also had to adjust the way

555
00:28:23,240 --> 00:28:26,000
Speaker 3: in which we're providing content and the way in which

556
00:28:26,000 --> 00:28:29,639
Speaker 3: we're marketers of that content as well. So there's a

557
00:28:29,680 --> 00:28:33,280
Speaker 3: lot of macro context that changes how we do things

558
00:28:33,680 --> 00:28:34,640
Speaker 3: at the GIST.

559
00:28:36,200 --> 00:28:36,400
Speaker 5: Well.

560
00:28:36,400 --> 00:28:37,919
Speaker 1: And one of the things, and I've told you this

561
00:28:38,040 --> 00:28:40,960
Speaker 1: on several occasions, I think I say it every time

562
00:28:41,000 --> 00:28:43,160
Speaker 1: I see you. That I love so much about the

563
00:28:43,200 --> 00:28:47,640
Speaker 1: Gist is that you do provide the context, do the research,

564
00:28:47,720 --> 00:28:50,600
Speaker 1: do the reporting, and lay things out so that people

565
00:28:51,160 --> 00:28:54,240
Speaker 1: who don't know much about something are instantly given enough

566
00:28:54,280 --> 00:28:56,160
Speaker 1: to care about it, and those who do know are

567
00:28:56,200 --> 00:28:59,120
Speaker 1: still learning something new. And Ellen, it feels like you're

568
00:28:59,200 --> 00:29:03,720
Speaker 1: the sort of content director and deciding how to deliver things.

569
00:29:03,840 --> 00:29:05,760
Speaker 1: Was that important to you from the beginning And did

570
00:29:05,760 --> 00:29:09,719
Speaker 1: you ever feel like, oh, I'm basically now a sports

571
00:29:09,760 --> 00:29:12,920
Speaker 1: reporter slash journalist, which isn't something that I studied.

572
00:29:13,000 --> 00:29:15,320
Speaker 3: It was super important to us from the beginning, Sarah.

573
00:29:15,360 --> 00:29:17,760
Speaker 3: We always say that we are a fan first company,

574
00:29:18,040 --> 00:29:20,560
Speaker 3: and we mean it so much in that we are fans.

575
00:29:21,000 --> 00:29:22,800
Speaker 3: We talk to fans all the time, and I think

576
00:29:22,840 --> 00:29:26,200
Speaker 3: we truly understand what a day to day life looks

577
00:29:26,280 --> 00:29:28,520
Speaker 3: like as a fan. And that doesn't mean that they're

578
00:29:28,560 --> 00:29:31,560
Speaker 3: totally obsessing over their apps or that they have time

579
00:29:31,600 --> 00:29:34,720
Speaker 3: to watch every single Chicago Cubs game. It means that

580
00:29:34,720 --> 00:29:37,320
Speaker 3: they're real people with real lives going on, and we

581
00:29:37,400 --> 00:29:40,360
Speaker 3: have to think about the information that matters to them.

582
00:29:40,600 --> 00:29:43,040
Speaker 3: And so really, at the gist at the center of

583
00:29:43,080 --> 00:29:47,120
Speaker 3: the way we create content, especially on our newsletter, it's curation,

584
00:29:47,960 --> 00:29:51,640
Speaker 3: context and why does it matter? And that's always been

585
00:29:51,840 --> 00:29:54,920
Speaker 3: exceptionally important and continues to be across every single channel.

586
00:29:55,520 --> 00:29:57,920
Speaker 1: So JC, you're in charge of trying to sell people

587
00:29:57,960 --> 00:30:00,400
Speaker 1: on the idea that they should advertise spot ansor and

588
00:30:00,440 --> 00:30:03,160
Speaker 1: get involved with all this great content. What are a

589
00:30:03,200 --> 00:30:06,480
Speaker 1: couple of your favorite activations or collabs from over the years.

590
00:30:07,160 --> 00:30:11,920
Speaker 4: We've been having so many good partnerships, especially in the

591
00:30:12,000 --> 00:30:14,280
Speaker 4: last year last six months. I would say we just

592
00:30:14,320 --> 00:30:20,040
Speaker 4: got to work with Brandon Stewart alongside Corona, which was

593
00:30:20,080 --> 00:30:22,800
Speaker 4: just so fun and cool. And I think our whole team,

594
00:30:22,880 --> 00:30:27,520
Speaker 4: like we are ultimately just like sports girls who are like,

595
00:30:27,640 --> 00:30:29,760
Speaker 4: oh my gosh, we get to work with Stewie, Like

596
00:30:29,880 --> 00:30:35,320
Speaker 4: that's just really fun. And I think in general, being

597
00:30:35,360 --> 00:30:39,800
Speaker 4: able to work with some of the biggest names, particularly

598
00:30:39,800 --> 00:30:43,120
Speaker 4: female athletes, but also just hear the stories of a

599
00:30:43,160 --> 00:30:46,880
Speaker 4: lot of different female athletes. In particular, we've worked with

600
00:30:46,920 --> 00:30:50,480
Speaker 4: a lot of male athletes as well through our partnerships

601
00:30:50,480 --> 00:30:54,320
Speaker 4: has been amazing. We only really started working with Athlete

602
00:30:54,320 --> 00:30:56,200
Speaker 4: Tent in the last year or so, and that has

603
00:30:56,200 --> 00:30:59,640
Speaker 4: taken our partnerships to a whole other level. We always

604
00:30:59,840 --> 00:31:03,760
Speaker 4: are talking about how these athletes are just at the

605
00:31:03,760 --> 00:31:05,720
Speaker 4: core of what of all the growth that we want

606
00:31:05,760 --> 00:31:07,920
Speaker 4: to see, and so that's been pretty cool. And we've

607
00:31:07,920 --> 00:31:11,920
Speaker 4: had partnerships with Nike that have also involved some of

608
00:31:11,240 --> 00:31:14,160
Speaker 4: those those key athletes as State Farm and a Caitlin

609
00:31:14,240 --> 00:31:16,680
Speaker 4: Clark and what have you. So we're really fortunate to

610
00:31:16,680 --> 00:31:19,080
Speaker 4: work with some really big brands in the space that

611
00:31:20,880 --> 00:31:23,800
Speaker 4: want to tell the right stories and again center other

612
00:31:23,880 --> 00:31:28,280
Speaker 4: fans and other perspectives. But there's a lot of them

613
00:31:28,360 --> 00:31:31,440
Speaker 4: that have actually been really cool and I think pushing

614
00:31:31,440 --> 00:31:34,440
Speaker 4: the envelope on the kinds of deals that you see

615
00:31:34,440 --> 00:31:35,720
Speaker 4: in the space and the kind of content that you

616
00:31:35,760 --> 00:31:36,400
Speaker 4: see in the space.

617
00:31:37,600 --> 00:31:39,600
Speaker 2: I'm always impressed. There's a lot of creativity.

618
00:31:39,720 --> 00:31:42,080
Speaker 1: It all flows really well, though it feels very natural

619
00:31:42,080 --> 00:31:44,360
Speaker 1: as part of the content. And I know I'm being

620
00:31:44,360 --> 00:31:46,600
Speaker 1: advertised to at times, but that's part of the game.

621
00:31:47,080 --> 00:31:49,920
Speaker 1: And it's never something where I'm like ew or like oh,

622
00:31:50,000 --> 00:31:51,640
Speaker 1: I hate that, I don't like how the it's always

623
00:31:51,720 --> 00:31:55,000
Speaker 1: very smart, which I appreciate. As jac just talked about

624
00:31:55,000 --> 00:31:57,840
Speaker 1: Ellen that just covers men's and women's sports. That is

625
00:31:57,880 --> 00:32:01,200
Speaker 1: a herculean task. How do you do side what content

626
00:32:01,240 --> 00:32:03,600
Speaker 1: makes the cut maybe for the newsletter, what you want

627
00:32:03,640 --> 00:32:05,600
Speaker 1: to talk about in your podcast, or what you just

628
00:32:05,760 --> 00:32:06,520
Speaker 1: might not have time for.

629
00:32:07,800 --> 00:32:11,280
Speaker 3: So it really depends on the week, the month, the

630
00:32:11,480 --> 00:32:12,280
Speaker 3: time of the year.

631
00:32:12,480 --> 00:32:14,720
Speaker 2: I feel like, as you know, Sarah.

632
00:32:14,280 --> 00:32:17,320
Speaker 3: Our team, if we want to think about the newsletter

633
00:32:17,320 --> 00:32:19,600
Speaker 3: in particular, they're always staying up to date on what's

634
00:32:19,640 --> 00:32:22,920
Speaker 3: happening in sports. They're watching games, they're watching Sports Center,

635
00:32:23,000 --> 00:32:26,400
Speaker 3: they're listening to podcasts, they're doing everything that avid sports

636
00:32:26,400 --> 00:32:29,960
Speaker 3: fans are supposed to do. And then before every single newsletter,

637
00:32:30,040 --> 00:32:32,960
Speaker 3: we have a half hour long scoping call and kind

638
00:32:33,000 --> 00:32:35,720
Speaker 3: of go through, Okay, what do we want to talk

639
00:32:35,720 --> 00:32:38,080
Speaker 3: about today, How do we want to talk about it,

640
00:32:38,160 --> 00:32:40,400
Speaker 3: Why do we want to talk about it, Where does

641
00:32:40,440 --> 00:32:44,080
Speaker 3: it fit in the newsletter? How should we explain this

642
00:32:44,240 --> 00:32:48,880
Speaker 3: complicated nuance and is this the right format or should

643
00:32:48,920 --> 00:32:51,200
Speaker 3: this be a story that's actually much better off living

644
00:32:51,240 --> 00:32:54,479
Speaker 3: in the podcast because there is so much great area,

645
00:32:54,600 --> 00:32:57,520
Speaker 3: or there is so much nuance, or is this a

646
00:32:57,520 --> 00:32:59,280
Speaker 3: place where we're going to pass it off to social

647
00:32:59,280 --> 00:33:01,160
Speaker 3: because it's a little bit more fun, it's a little

648
00:33:01,200 --> 00:33:04,920
Speaker 3: bit more pop culture. I think to Sarah, we're always

649
00:33:04,920 --> 00:33:09,120
Speaker 3: trying to figure out how we're evolving the newsletter content too,

650
00:33:09,200 --> 00:33:11,720
Speaker 3: and so this year we also launch the Group Chat,

651
00:33:11,720 --> 00:33:14,000
Speaker 3: which is a Sunday newsletter that really talks about the

652
00:33:14,040 --> 00:33:17,360
Speaker 3: intersection of sports and lifestyle, and that's really based off

653
00:33:17,360 --> 00:33:21,120
Speaker 3: of how we're seeing our gisters respond to that intersectionality

654
00:33:21,440 --> 00:33:24,240
Speaker 3: between both and also bringing in sports to what their

655
00:33:24,320 --> 00:33:26,479
Speaker 3: day to day life looks like. And so it's been

656
00:33:26,520 --> 00:33:29,240
Speaker 3: really nice to be able to have that Monday, Wednesday,

657
00:33:29,280 --> 00:33:32,680
Speaker 3: Friday newsletter content focused on both men's and women's sports

658
00:33:32,680 --> 00:33:35,480
Speaker 3: and then the lifestyle content. What I will say, Sarah

659
00:33:35,560 --> 00:33:39,280
Speaker 3: is that we are bringing in everything that's happening in

660
00:33:39,320 --> 00:33:41,480
Speaker 3: the sports world and bringing it to a five minute read.

661
00:33:41,760 --> 00:33:43,960
Speaker 3: And what is actually at the top of our newsletter

662
00:33:44,520 --> 00:33:46,520
Speaker 3: our team thinks is the most important. It does not

663
00:33:46,640 --> 00:33:48,640
Speaker 3: matter if it's women's sports, It does not matter if

664
00:33:48,680 --> 00:33:51,680
Speaker 3: it's men's sports. It is what is the most entertaining thing?

665
00:33:51,800 --> 00:33:54,840
Speaker 3: What do you need to know? And how can we

666
00:33:54,960 --> 00:33:57,520
Speaker 3: make it feel important or special to you? As that

667
00:33:57,640 --> 00:34:01,320
Speaker 3: every day on the go very smart art woman and

668
00:34:01,400 --> 00:34:05,000
Speaker 3: so balancing all that is hard. But our team is

669
00:34:05,040 --> 00:34:06,600
Speaker 3: some of the best in the business and they have

670
00:34:06,840 --> 00:34:08,040
Speaker 3: a lot of fun doing it too.

671
00:34:08,360 --> 00:34:10,000
Speaker 1: I got to meet a lot of the teams when

672
00:34:10,239 --> 00:34:12,800
Speaker 1: came to Chicago, and it was the best group.

673
00:34:12,880 --> 00:34:14,480
Speaker 2: I was like, I want to work for the gist.

674
00:34:14,680 --> 00:34:16,600
Speaker 3: Oh my gosh, Sarah, thank you for coming out.

675
00:34:16,640 --> 00:34:18,239
Speaker 2: That was so fun. I want to go back in

676
00:34:18,320 --> 00:34:22,000
Speaker 2: time and have this be my job. It was so fun.

677
00:34:22,000 --> 00:34:23,960
Speaker 1: But it was also just like this bunch of really

678
00:34:24,080 --> 00:34:27,400
Speaker 1: enthusiastic young women and a couple dudes, and it just

679
00:34:27,400 --> 00:34:29,680
Speaker 1: seemed like a really awesome place.

680
00:34:29,440 --> 00:34:31,600
Speaker 2: To work and like a really fun group to work with.

681
00:34:31,680 --> 00:34:35,080
Speaker 1: So I'm excited for young up and coming talent to

682
00:34:35,120 --> 00:34:38,440
Speaker 1: have places now where they feel welcome and included and

683
00:34:38,480 --> 00:34:41,200
Speaker 1: spoken to, as opposed to folks like me coming up

684
00:34:41,320 --> 00:34:43,000
Speaker 1: or it was always like one woman in a room

685
00:34:43,040 --> 00:34:45,719
Speaker 1: of thirty five bros making fun of women all the time,

686
00:34:45,760 --> 00:34:48,680
Speaker 1: and you have to have a thick skin, and you know,

687
00:34:48,719 --> 00:34:50,480
Speaker 1: you just love sports, so you want to be there

688
00:34:50,600 --> 00:34:52,879
Speaker 1: even if it sucks half the time and you're getting

689
00:34:52,920 --> 00:34:56,880
Speaker 1: treated like shit. So I just was, you know, sliding

690
00:34:56,920 --> 00:34:59,360
Speaker 1: doors my life back to if I were in my

691
00:34:59,400 --> 00:35:01,480
Speaker 1: twenties now to have you as my bosses?

692
00:35:01,760 --> 00:35:02,600
Speaker 2: How fun would that be?

693
00:35:02,880 --> 00:35:04,960
Speaker 3: And I mean Sarah too, what I will say we

694
00:35:05,520 --> 00:35:07,560
Speaker 3: the GIST can only exist because of people like you,

695
00:35:08,000 --> 00:35:10,200
Speaker 3: And we talk of Jacy and I talk about that

696
00:35:10,280 --> 00:35:14,200
Speaker 3: a lot, right Like growing up, you were who I watched.

697
00:35:14,239 --> 00:35:16,759
Speaker 3: I watched you on around the Horn. I learned from you.

698
00:35:16,760 --> 00:35:19,960
Speaker 3: You're who I went to for my sports news that

699
00:35:20,000 --> 00:35:24,120
Speaker 3: helped me develop my avid fandom. And so as much

700
00:35:24,160 --> 00:35:27,440
Speaker 3: as we wish that the GIST and sometimes we say

701
00:35:27,440 --> 00:35:29,080
Speaker 3: we wish the just didn't have to exist, like in

702
00:35:29,120 --> 00:35:31,880
Speaker 3: an ideal world, the GIST does not have to exist

703
00:35:31,920 --> 00:35:36,000
Speaker 3: because we are already centering female voices, We are all ready,

704
00:35:36,080 --> 00:35:39,640
Speaker 3: we are already providing equal coverage, We are already thinking

705
00:35:39,680 --> 00:35:43,200
Speaker 3: about sports fans being equals regardless of who they are.

706
00:35:43,480 --> 00:35:46,040
Speaker 3: But we wouldn't be here today if it weren't for

707
00:35:46,520 --> 00:35:49,040
Speaker 3: folks like you doing the work that you have done

708
00:35:49,120 --> 00:35:52,320
Speaker 3: throughout your entire career that have allowed us to excel

709
00:35:52,360 --> 00:35:53,440
Speaker 3: into the spaces.

710
00:35:53,040 --> 00:35:55,920
Speaker 2: That we are. That's really nice. Thank you for saying that.

711
00:35:56,120 --> 00:35:59,280
Speaker 4: Yeah, you all should have seen our team totally freaking

712
00:35:59,320 --> 00:36:00,759
Speaker 4: out at getting to Sarah Spain.

713
00:36:00,960 --> 00:36:03,160
Speaker 2: It was so cute.

714
00:36:03,880 --> 00:36:06,000
Speaker 1: Well, I got a shout out Margo because she might

715
00:36:06,040 --> 00:36:11,120
Speaker 1: be my number one fan and she's the best. Yeah,

716
00:36:11,239 --> 00:36:14,759
Speaker 1: jac Last October, you guys announced the milestone of a

717
00:36:14,840 --> 00:36:19,600
Speaker 1: million newsletter subscribers across your platforms. In terms of goals

718
00:36:19,680 --> 00:36:23,040
Speaker 1: or expectations when you launched, are you on schedule ahead

719
00:36:23,040 --> 00:36:26,680
Speaker 1: of schedule, on a schedule you never thought existed?

720
00:36:28,480 --> 00:36:29,240
Speaker 2: Good question.

721
00:36:29,680 --> 00:36:34,560
Speaker 4: Yeah, that big one million subscriber milestone is one that

722
00:36:36,200 --> 00:36:40,760
Speaker 4: I think we've been thinking about planning for for a while.

723
00:36:40,880 --> 00:36:43,880
Speaker 4: That was one that really just felt, you know, I

724
00:36:43,880 --> 00:36:45,600
Speaker 4: talked about in those early days. There were a lot

725
00:36:45,600 --> 00:36:48,440
Speaker 4: of dotors. There were a lot of people in the

726
00:36:48,600 --> 00:36:52,080
Speaker 4: industry in particular, who like, we've already tried that, or

727
00:36:52,120 --> 00:36:55,239
Speaker 4: there isn't actually demand for something like that, and one

728
00:36:55,280 --> 00:36:57,839
Speaker 4: million shows that that is just not true. I think

729
00:36:57,840 --> 00:37:02,000
Speaker 4: it really proved our thesis. It's like women love sports.

730
00:37:02,440 --> 00:37:05,960
Speaker 4: There's so much opportunity to expand on that, and so

731
00:37:06,080 --> 00:37:08,560
Speaker 4: that was a huge, huge milestone for us. And then

732
00:37:08,560 --> 00:37:11,879
Speaker 4: in terms of just where we're going and whether we're

733
00:37:11,920 --> 00:37:14,719
Speaker 4: on track, I will say I feel like in many

734
00:37:14,760 --> 00:37:20,400
Speaker 4: ways like we are in totally different zones than we

735
00:37:20,520 --> 00:37:24,200
Speaker 4: might have predicted we would be back in twenty eighteen.

736
00:37:24,920 --> 00:37:28,919
Speaker 4: Elle spoke to how just consumption habits have evolved so much.

737
00:37:28,960 --> 00:37:32,799
Speaker 4: TikTok didn't even exist when we launched the Gist, and

738
00:37:32,840 --> 00:37:35,600
Speaker 4: I think for myself on more of the partnership side,

739
00:37:35,640 --> 00:37:38,239
Speaker 4: and you know, we couldn't have predicted some of the

740
00:37:38,320 --> 00:37:43,160
Speaker 4: explosive growth around women's sports and also where some of

741
00:37:43,239 --> 00:37:46,760
Speaker 4: our partners are going to be investing in supporting in

742
00:37:46,760 --> 00:37:51,560
Speaker 4: interesting ways, sometimes not as fast and as much as

743
00:37:51,560 --> 00:37:53,839
Speaker 4: we would like there to be, but there certainly has

744
00:37:53,920 --> 00:37:58,719
Speaker 4: been a lot of new opportunities that have kind of

745
00:37:58,719 --> 00:38:02,800
Speaker 4: come across our desk that have been really interesting as well.

746
00:38:02,880 --> 00:38:05,480
Speaker 4: I would say we have big plans. We always have

747
00:38:05,520 --> 00:38:08,680
Speaker 4: had big plans of what the Gist can become as

748
00:38:08,719 --> 00:38:11,360
Speaker 4: being that really go to source for sports for so

749
00:38:11,440 --> 00:38:14,319
Speaker 4: many underserved fans out there, and we have a lot

750
00:38:14,320 --> 00:38:19,080
Speaker 4: of different ideas in how we can really super serve

751
00:38:19,120 --> 00:38:22,439
Speaker 4: those gisters at a whole other level in twenty twenty five,

752
00:38:22,560 --> 00:38:25,160
Speaker 4: but you know, in five years as well, And so

753
00:38:25,239 --> 00:38:27,000
Speaker 4: I think we're kind of in a place now where

754
00:38:27,040 --> 00:38:31,680
Speaker 4: where we have to anticipate those needs, right, Like there's

755
00:38:31,760 --> 00:38:33,759
Speaker 4: new channels that are going to be emerging in new

756
00:38:33,800 --> 00:38:36,680
Speaker 4: ways that we can really move this space forward that

757
00:38:36,719 --> 00:38:39,319
Speaker 4: we need to be thinking about for a year, three

758
00:38:39,480 --> 00:38:42,880
Speaker 4: five years from now that we're starting to lay the

759
00:38:42,920 --> 00:38:45,400
Speaker 4: groundwork in. But it's been really exciting too. I think

760
00:38:45,640 --> 00:38:49,080
Speaker 4: it's been interesting because there's simultaneously been so much progress

761
00:38:49,560 --> 00:38:52,160
Speaker 4: in the women's sports space in particular in the last

762
00:38:52,160 --> 00:38:54,280
Speaker 4: few years, but also it feels like it's been slow.

763
00:38:54,440 --> 00:38:56,239
Speaker 4: I think for those of us like yourself that have

764
00:38:56,320 --> 00:39:00,239
Speaker 4: been just fans and just part of this ecosystem for

765
00:39:00,320 --> 00:39:03,040
Speaker 4: some time, it's like, yes, we're making so much progress,

766
00:39:03,040 --> 00:39:05,640
Speaker 4: but how is it not faster? So we feel a

767
00:39:05,680 --> 00:39:07,960
Speaker 4: lot of that around the business as well. I think

768
00:39:08,000 --> 00:39:10,760
Speaker 4: we you can't help but feel that way. As a founder.

769
00:39:10,840 --> 00:39:12,919
Speaker 4: You're like, oh my gosh, what an amazing year we've had.

770
00:39:12,920 --> 00:39:14,760
Speaker 4: But also I want everything moving.

771
00:39:14,680 --> 00:39:17,360
Speaker 2: More fast, more and more and more better, yeah, more.

772
00:39:17,360 --> 00:39:19,480
Speaker 4: And so we try to balance that as well and

773
00:39:19,520 --> 00:39:21,719
Speaker 4: appreciate how much you've done.

774
00:39:21,760 --> 00:39:22,720
Speaker 2: I think you need both.

775
00:39:23,400 --> 00:39:25,840
Speaker 1: You need gratitude and you need to be able to

776
00:39:25,880 --> 00:39:28,440
Speaker 1: look back and see your progress. Otherwise you'll constantly be

777
00:39:28,520 --> 00:39:32,200
Speaker 1: looking ahead and you'll never be satisfied. But also having

778
00:39:32,200 --> 00:39:34,720
Speaker 1: ambition to demand and ask for more, which is so important,

779
00:39:34,760 --> 00:39:35,720
Speaker 1: especially in this space.

780
00:39:36,200 --> 00:39:37,680
Speaker 2: We're running out of time. But I want to ask

781
00:39:37,719 --> 00:39:38,120
Speaker 2: you Ellen.

782
00:39:38,160 --> 00:39:41,200
Speaker 1: You know you started in Canada and then expanded to

783
00:39:41,280 --> 00:39:44,080
Speaker 1: the States, and I wonder having gone up to Canada

784
00:39:44,120 --> 00:39:46,480
Speaker 1: the last three years for the espnW Summit and loving

785
00:39:46,640 --> 00:39:50,279
Speaker 1: watching how the professional women's landscape has transformed just in

786
00:39:50,320 --> 00:39:53,280
Speaker 1: three years up there, from almost nothing to multiple leagues

787
00:39:53,320 --> 00:39:57,000
Speaker 1: and all this energy and enthusiasm. Do you find that

788
00:39:57,040 --> 00:40:01,759
Speaker 1: you can leverage a mayor and sponsors or folks who

789
00:40:01,800 --> 00:40:04,720
Speaker 1: are already on board and bring it back to Canada

790
00:40:04,760 --> 00:40:06,359
Speaker 1: and try to get them to catch up or where

791
00:40:06,360 --> 00:40:11,719
Speaker 1: do you still see pushback versus a freeway ready for

792
00:40:11,800 --> 00:40:14,439
Speaker 1: you to speed on in the space as you're trying

793
00:40:14,440 --> 00:40:17,760
Speaker 1: to negotiate or pitch content or get investment.

794
00:40:17,920 --> 00:40:20,840
Speaker 3: There's a lot of differences between the Canadian market and

795
00:40:20,880 --> 00:40:23,600
Speaker 3: the American market, both on the audience side as well

796
00:40:23,640 --> 00:40:26,319
Speaker 3: as on the brand partnership side. I can speak more

797
00:40:26,360 --> 00:40:29,120
Speaker 3: to the audience side. So for context for all of

798
00:40:29,120 --> 00:40:33,280
Speaker 3: your listeners, we have a Canadian newsletter, a Canadian Instagram page,

799
00:40:33,320 --> 00:40:36,319
Speaker 3: and an American newsletter and an American Instagram page, and

800
00:40:36,360 --> 00:40:39,080
Speaker 3: that is very purposeful. The reason we did it is

801
00:40:39,160 --> 00:40:42,560
Speaker 3: because Canadians and Americans are different, and they're interested in

802
00:40:42,560 --> 00:40:44,640
Speaker 3: different things and they respond to things in different ways.

803
00:40:44,719 --> 00:40:47,440
Speaker 3: I think a lot of people might remember Target expanding

804
00:40:47,480 --> 00:40:51,040
Speaker 3: into Canada and then failing within two years, and we

805
00:40:51,120 --> 00:40:54,800
Speaker 3: didn't want to have that opposite effect when we actually

806
00:40:54,920 --> 00:40:57,920
Speaker 3: entered into the US, and so we're very intentional of

807
00:40:58,280 --> 00:41:01,719
Speaker 3: who we're hiring on the content team, both Americans and Canadians,

808
00:41:01,760 --> 00:41:05,239
Speaker 3: where they're living, what content they're consuming, to ensure that

809
00:41:05,640 --> 00:41:09,560
Speaker 3: we are meeting and reaching those American markets but also

810
00:41:09,640 --> 00:41:11,040
Speaker 3: local markets and the way.

811
00:41:10,840 --> 00:41:12,000
Speaker 2: That we need to.

812
00:41:12,480 --> 00:41:16,080
Speaker 3: And so what we speak about to our American side

813
00:41:16,080 --> 00:41:18,360
Speaker 3: of things is actually really different on the Canadian side.

814
00:41:18,360 --> 00:41:19,879
Speaker 3: The order in which you know, when you talked about

815
00:41:19,880 --> 00:41:23,279
Speaker 3: the newsletter, hockey is oftentimes pretty high up on the

816
00:41:23,280 --> 00:41:26,839
Speaker 3: Canadian side of things in comparison to the US side,

817
00:41:26,840 --> 00:41:30,680
Speaker 3: where it might be the NFL or NBA. The other thing, too,

818
00:41:30,760 --> 00:41:34,520
Speaker 3: Sarah is just the college landscape is remarkably different. The

819
00:41:34,600 --> 00:41:37,520
Speaker 3: NCAA provides so much more opportunity for us to talk

820
00:41:37,520 --> 00:41:41,759
Speaker 3: about sports. In the US, the women's sports ecosystem already

821
00:41:41,800 --> 00:41:46,160
Speaker 3: existing was truly amazing. For a very very long time

822
00:41:46,480 --> 00:41:49,360
Speaker 3: in Canada, I felt like we were the only ones

823
00:41:49,400 --> 00:41:52,160
Speaker 3: developing fans of women's sports. I truly felt like that.

824
00:41:52,239 --> 00:41:54,359
Speaker 3: And I think that we are a big proponent of

825
00:41:55,280 --> 00:41:58,719
Speaker 3: women's sports fandom in Canada versus in the US. I

826
00:41:58,760 --> 00:42:01,000
Speaker 3: do think that we have one hundred time percent been

827
00:42:01,040 --> 00:42:03,680
Speaker 3: a part of that growth. But the NWSL was there,

828
00:42:03,719 --> 00:42:07,200
Speaker 3: the WNBA was there, There was already this mass appeal

829
00:42:07,600 --> 00:42:11,960
Speaker 3: for NCAA gymnastics and basketball and everything like that. That

830
00:42:13,000 --> 00:42:15,720
Speaker 3: the markets were different and the fandom is so different

831
00:42:15,880 --> 00:42:19,480
Speaker 3: because of that high school pipeline and college pipeline being

832
00:42:19,760 --> 00:42:22,279
Speaker 3: really separate of what you see in Canada. There's so

833
00:42:22,400 --> 00:42:26,360
Speaker 3: much value and having these separate audiences and also working

834
00:42:26,400 --> 00:42:29,759
Speaker 3: with brands who want to speak to these audiences in

835
00:42:29,840 --> 00:42:32,719
Speaker 3: different ways, and then sometimes a North American brand that

836
00:42:32,760 --> 00:42:35,480
Speaker 3: does want to actually say like, oh my gosh, finally

837
00:42:35,520 --> 00:42:38,880
Speaker 3: we have Canadian reach. Finally these leagues are expanding into Canada,

838
00:42:38,880 --> 00:42:41,600
Speaker 3: and we need to have that North American opportunity and

839
00:42:41,640 --> 00:42:44,680
Speaker 3: that's really where we can step in. But there's a

840
00:42:44,680 --> 00:42:46,640
Speaker 3: lot of nuance, there's a lot of differences, and we're

841
00:42:46,680 --> 00:42:49,440
Speaker 3: really proud that we're able to cover off on both sides.

842
00:42:50,800 --> 00:42:54,160
Speaker 1: It's very impressive to be able to do. And I

843
00:42:54,280 --> 00:42:57,200
Speaker 1: subscribe to both of them on social media. I only

844
00:42:57,280 --> 00:43:00,480
Speaker 1: get the US newsletter, but I like to find out

845
00:43:00,520 --> 00:43:03,279
Speaker 1: about what's going on in the world of rugby and

846
00:43:03,640 --> 00:43:05,600
Speaker 1: other things that you guys are way more into than

847
00:43:05,600 --> 00:43:05,839
Speaker 1: we are.

848
00:43:05,880 --> 00:43:08,359
Speaker 3: We should send you the engagement rates of Canada versus US,

849
00:43:08,360 --> 00:43:11,600
Speaker 3: because on different on different posts, it could be like

850
00:43:12,000 --> 00:43:14,920
Speaker 3: an insane engagement rate on a post in the US

851
00:43:15,040 --> 00:43:17,680
Speaker 3: and then crickets on Canada.

852
00:43:17,760 --> 00:43:21,600
Speaker 2: So's it would be really interesting. Yeah.

853
00:43:21,640 --> 00:43:24,360
Speaker 1: Well, we're trying to serve our neighbors up north whenever

854
00:43:24,400 --> 00:43:27,400
Speaker 1: we can here without getting too Canadian focused, but we

855
00:43:27,440 --> 00:43:29,040
Speaker 1: know that there's a lot of folks up there like

856
00:43:29,080 --> 00:43:30,440
Speaker 1: the show, so we try to make sure we throw

857
00:43:30,440 --> 00:43:32,399
Speaker 1: them a bone every once in a while, especially since

858
00:43:32,440 --> 00:43:34,360
Speaker 1: I might be moving to Canada sometimes.

859
00:43:34,400 --> 00:43:37,120
Speaker 2: You Yeah, with things don't improve.

860
00:43:36,880 --> 00:43:41,920
Speaker 1: Down here, Well, thanks for coming on. Congratulations on all

861
00:43:41,960 --> 00:43:46,600
Speaker 1: your milestones. You're helping us celebrate our first year. We're

862
00:43:46,600 --> 00:43:48,399
Speaker 1: coming up on the end of season one for Good

863
00:43:48,400 --> 00:43:50,759
Speaker 1: Game with Sarah Spain, and we love being able to

864
00:43:50,760 --> 00:43:52,680
Speaker 1: shout out and highlight other folks that are doing great

865
00:43:52,680 --> 00:43:55,480
Speaker 1: stuff in the space because it is really a community

866
00:43:55,680 --> 00:43:59,359
Speaker 1: and everybody gets better and more when we all help

867
00:43:59,360 --> 00:43:59,839
Speaker 1: each other out.

868
00:43:59,880 --> 00:44:02,280
Speaker 2: So keep doing your thing. We're always watching.

869
00:44:02,320 --> 00:44:03,840
Speaker 3: Thanks Sarah, and congratulations to you.

870
00:44:03,920 --> 00:44:06,480
Speaker 2: That's a really exciting congrats on one here. Thanks.

871
00:44:06,600 --> 00:44:08,640
Speaker 4: Yeah, that's awesome. Thank you so much for having us.

872
00:44:08,640 --> 00:44:09,400
Speaker 4: This is really fun.

873
00:44:12,719 --> 00:44:14,680
Speaker 1: Thanks so much to Ellen and jac for joining me.

874
00:44:15,000 --> 00:44:16,919
Speaker 1: We got to take another break when we come back.

875
00:44:17,640 --> 00:44:29,320
Speaker 1: Is this podcast going to end on a cliffhanger? Welcome back, slices.

876
00:44:29,520 --> 00:44:30,920
Speaker 1: We love that you're listening, but we want you to

877
00:44:30,960 --> 00:44:32,600
Speaker 1: get in the game every day too, So here's our

878
00:44:32,640 --> 00:44:35,600
Speaker 1: good game play of the day, slices. As I mentioned,

879
00:44:35,640 --> 00:44:37,759
Speaker 1: we're going on a much needed little summer break for

880
00:44:37,760 --> 00:44:39,759
Speaker 1: the next two weeks and then we'll return to our

881
00:44:39,800 --> 00:44:43,120
Speaker 1: regular daily programming July fourteenth with the launch of season two.

882
00:44:43,640 --> 00:44:45,640
Speaker 1: But that doesn't mean we're going to leave you hanging.

883
00:44:45,800 --> 00:44:48,600
Speaker 1: There's some pretty cool stuff coming, including my conversation with

884
00:44:48,640 --> 00:44:52,040
Speaker 1: Alison Felix a couple big Citrus chats and my guest

885
00:44:52,040 --> 00:44:55,160
Speaker 1: appearance on the Hello Sunshine podcast The bright Side, so

886
00:44:55,280 --> 00:44:58,640
Speaker 1: be sure to stay tuned in. Also ahead of season two,

887
00:44:58,760 --> 00:45:01,520
Speaker 1: we want to hear from you. What ideas and suggestions

888
00:45:01,560 --> 00:45:01,839
Speaker 1: do you.

889
00:45:01,800 --> 00:45:02,359
Speaker 2: Have for us?

890
00:45:02,520 --> 00:45:05,279
Speaker 1: What do you want more of, maybe less of? What

891
00:45:05,360 --> 00:45:07,759
Speaker 1: guests do you want to hear from? Hit us up

892
00:45:08,239 --> 00:45:11,239
Speaker 1: good game at wondermedianetwork dot com is the email or

893
00:45:11,280 --> 00:45:13,160
Speaker 1: you can leave us a voicemail at eight seven two

894
00:45:13,160 --> 00:45:16,360
Speaker 1: two o four fifty seventy and don't forget to subscribe,

895
00:45:16,560 --> 00:45:20,479
Speaker 1: rate and review. It's easy watch Friend at the Show

896
00:45:20,520 --> 00:45:24,200
Speaker 1: Katherine Berteen summitting Denali, the highest mountain in North America,

897
00:45:24,840 --> 00:45:27,560
Speaker 1: rating nine out of nine women in the all women

898
00:45:27,640 --> 00:45:32,480
Speaker 1: Summit Crew review. Friend at the Show Katherine Berteen, an activist,

899
00:45:32,560 --> 00:45:36,480
Speaker 1: author and former pro cyclist, continues to amaze us. This

900
00:45:36,640 --> 00:45:39,560
Speaker 1: time she joined five other female climbers and three female

901
00:45:39,560 --> 00:45:43,040
Speaker 1: guides to summit Mount Denali in Alaska. Wrote Catherine on

902
00:45:43,080 --> 00:45:45,960
Speaker 1: her Instagram quote, did you know women weren't even allowed

903
00:45:45,960 --> 00:45:49,560
Speaker 1: to climb Denali until nineteen seventy Yep, The Rangers wouldn't

904
00:45:49,560 --> 00:45:52,160
Speaker 1: give permits to female climbers until fifty five years ago

905
00:45:52,400 --> 00:45:56,239
Speaker 1: when the first women's team Denali Damsels broke trail for US.

906
00:45:56,760 --> 00:45:59,239
Speaker 1: Catherine continued, quote, we paid homage to the women of

907
00:45:59,320 --> 00:46:02,839
Speaker 1: nineteen seventy by flying at Denali Damsel's flag bearing their

908
00:46:02,960 --> 00:46:03,920
Speaker 1: names and hours.

909
00:46:04,239 --> 00:46:05,839
Speaker 2: End quote. Catherine and her.

910
00:46:05,800 --> 00:46:09,280
Speaker 1: Crew summited twenty thousand, three hundred and ten total feet

911
00:46:09,560 --> 00:46:12,480
Speaker 1: and that was after fourteen days ascending the glacier.

912
00:46:12,960 --> 00:46:14,120
Speaker 2: No shirps for this climb.

913
00:46:14,160 --> 00:46:20,400
Speaker 1: They carried their own gear, food, tents, waist buckets, garbage, poop, everything.

914
00:46:21,040 --> 00:46:21,960
Speaker 2: And here's the kicker.

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00:46:22,160 --> 00:46:25,000
Speaker 1: This is actually the second time Catherine has summitted d Nali.

916
00:46:25,400 --> 00:46:27,400
Speaker 1: The first time she had a bad experience with what

917
00:46:27,440 --> 00:46:31,960
Speaker 1: she calls poor judgment, bad decision bro culture guides back

918
00:46:32,000 --> 00:46:34,520
Speaker 1: in twenty twenty two, so she wanted to return with

919
00:46:34,600 --> 00:46:37,360
Speaker 1: female guides and have a better experience for her final

920
00:46:37,400 --> 00:46:40,600
Speaker 1: Glacier high Point expedition. Last time she hiked it, she

921
00:46:40,640 --> 00:46:43,040
Speaker 1: sprinkled some of her father's ashes at the summit, and

922
00:46:43,120 --> 00:46:45,840
Speaker 1: after losing her mom last year, this time she tossed

923
00:46:45,880 --> 00:46:48,560
Speaker 1: a dual sprinkle of ash, honoring both her parents at

924
00:46:48,560 --> 00:46:51,480
Speaker 1: the top. We're sending you big hugs and hoping you've

925
00:46:51,520 --> 00:46:53,759
Speaker 1: got bath, salts for your feet, and a two hour

926
00:46:53,880 --> 00:46:57,799
Speaker 1: massage scheduled Katherine. We'll share Catherine's instapost in the show notes.

927
00:46:57,840 --> 00:46:59,960
Speaker 1: If you want to read more now it's your turn,

928
00:47:00,520 --> 00:47:03,560
Speaker 1: rate and review. Thanks for listening. See you Monday for

929
00:47:03,640 --> 00:47:06,400
Speaker 1: my guest appearance on the bright Side, hosted by Simone Boyce.

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00:47:06,880 --> 00:47:11,200
Speaker 1: Good Game, Ellen, Good Game, jac You Climbing twenty thousand,

931
00:47:11,280 --> 00:47:15,840
Speaker 1: three hundred said fat goodn't be me so so impressive.

932
00:47:18,160 --> 00:47:20,800
Speaker 1: Good Game with Sarah Spain is an iHeart women's sports

933
00:47:20,840 --> 00:47:23,920
Speaker 1: production in partnership with Deep Blue Sports and Entertainment. You

934
00:47:23,920 --> 00:47:26,840
Speaker 1: could find us on the iHeartRadio app, Apple Podcasts, or

935
00:47:26,840 --> 00:47:30,320
Speaker 1: wherever you get your podcasts. Production by Wonder Media Network,

936
00:47:30,440 --> 00:47:34,000
Speaker 1: our producers are Alex Azzie and Misha Jones. Our executive

937
00:47:34,000 --> 00:47:38,080
Speaker 1: producers are Christina Everett, Jesse Katz, Jenny Kaplan and Emily Rutterer.

938
00:47:38,360 --> 00:47:41,600
Speaker 1: Our editors are Emily Rutterer, Brittany Martinez, Grace Lynch, and

939
00:47:41,640 --> 00:47:45,239
Speaker 1: Gianna Palmer. Our associate producer is Lucy Jones and I'm

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00:47:45,280 --> 00:47:46,640
Speaker 1: your host Sarah Spain