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Speaker 2: All right, guys, welcome back, ey l. We're on a

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Speaker 2: legendary run out here in La still out here, and uh,

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Speaker 2: this is something that we've been looking forward to for

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Speaker 2: a while. It's gonna be a special interview.

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Speaker 4: So trapped in the nineties, dudes, that's what going is.

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Speaker 2: If you follow us, you know how big fans we

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Speaker 2: are of music plays a big part in everything that

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Speaker 2: we do. Specifically, nas my son's name is not said

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Speaker 2: so all right, man, So if you follow NAS's career,

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Speaker 2: obviously you know the commissioner, Steve Stout, uh, just the

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Speaker 2: dynamic guy for over probably thirty years, maybe even longer

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Speaker 2: as far as you know, a real pioneer in uh

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Speaker 2: marketing and transitioning the whole landscape, as far as you know,

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Speaker 2: bringing the marketing, advertising dollars corporate to hip hop culture.

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Speaker 2: He was like the person that actually did that, the.

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Speaker 4: Real bridge, real plug.

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Speaker 2: Yeah, real plug, meet the plug for sure. United Masters

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Speaker 2: you might have heard of that. That is his new

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Speaker 2: company that he started, believe a couple of years ago,

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Speaker 2: over one million independent artists where they distribute your music

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Speaker 2: to the platforms and you get to keep your masters.

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Speaker 2: While the name United Masters shout out to the good folks.

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Speaker 2: The United Master's.

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Speaker 5: Days got Dave shout out to day good dude.

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Speaker 2: So yeah, Steve Stout, I can keep going on and

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Speaker 2: on and on, but we're gonna have an interesting conversation.

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Speaker 2: So first and foremost, thank you for joining us. Appreciate it.

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Speaker 6: I'm happy to be here. And I like the intro too.

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Speaker 6: It was kind of hot, kind of fire you named

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Speaker 6: your son. I said, that's fantastic.

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Speaker 5: Now, I'm a huge No, like like huge.

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Speaker 4: Well, man, I'm actually becoming more and more of a

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Speaker 4: fan that he keeps getting better at time. We saw

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Speaker 4: you on the golf course in the video. Yeah, it

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Speaker 4: feels like everybody's playing golf now the music videos are

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Speaker 4: golf in it.

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Speaker 2: So let's let's let's jump right into this conversation. We're

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Speaker 2: gonn talk about a variety of different things, but first

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Speaker 2: and foremost I want to talk about we started out

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Speaker 2: with United Masters, so a million independent artists.

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Speaker 5: Right.

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Speaker 2: This is an interesting conversation because shout out to Corday.

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Speaker 2: We just really impressed with that guy. We just interviewed

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Speaker 2: him a few days ago. He's a genius. He Yeah.

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Speaker 2: So he brought up a good point. He was like,

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Speaker 2: you know, you could be rush, you could be independent.

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Speaker 2: You can. But the biggest artists in the world still

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Speaker 2: get played on radio, still are signed to major labels, Drake,

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Speaker 2: who you name it? So the independent game and my

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Speaker 2: from my knowledge, has increased thirty two percent I believe

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Speaker 2: during the pandemic last year. Yeah, but like you said,

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Speaker 2: the biggest artist are still on labels. The vast majority

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Speaker 2: of them don't own their masters. So is independent is

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Speaker 2: it ever going to be a thing where independence becomes

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Speaker 2: the top level, or will it always be like a subsidiary.

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Speaker 6: Look Corday, he's super smart and he's right. I mean,

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Speaker 6: it's easy to say that the biggest artists are now

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Speaker 6: are signed to labels primarily because the biggest artists were

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Speaker 6: actually independent and then label signed them.

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Speaker 4: They chose to go that route.

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Speaker 6: It wasn't like they weren't going to be big anyway,

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Speaker 6: like they just decided to take the bag and sign

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Speaker 6: with a record company. If you just go back in time,

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Speaker 6: what record companies did extremely well the way they protected

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Speaker 6: their business. If anybody could build a business, if you

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Speaker 6: had this level of monopoly, you couldn't find your fans.

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Speaker 6: You couldn't find your audience unless you signed to a

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Speaker 6: record company. The only way for you to find your

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Speaker 6: audience was to get to a record company. They get

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Speaker 6: your video on MTV, they get your song on the radio. Now,

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Speaker 6: artists find their fans before they find a record company.

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Speaker 6: You actually start building your audience before you find a

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Speaker 6: record company. So it never made sense to me when

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Speaker 6: I switched, why you'd have to sign to a record

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Speaker 6: company and then give away your master's as a result

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Speaker 6: of that, if a record company wants to invest in

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Speaker 6: you because you got a business going, if you have

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Speaker 6: a business going already, you can invest in me.

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Speaker 4: But that doesn't mean you should own my shit.

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Speaker 6: And then like no disrespect to nobody, but like these

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Speaker 6: guys start talking like, well you speaking of record company

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Speaker 6: guys talk well, I don't believe if I make an

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Speaker 6: investment you should give me. I shouldn't give you my

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Speaker 6: fucking trademarks. I shouldn't give you my IP like I

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Speaker 6: already built an audience. You didn't come and you didn't

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Speaker 6: find me in my mom's house. Man, you found me

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Speaker 6: on YouTube and TikTok and I was doing it. So

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Speaker 6: you're gonna put money in me and not treat it

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Speaker 6: like a regular investment where you get a good return

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Speaker 6: on your investment. That's cool. You don't need to own

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Speaker 6: my rights. So those are usery terms. Okay, those loans

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Speaker 6: are usery terms. If that was a banking business, they

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Speaker 6: would be it would be legal the terms in which

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Speaker 6: they land them money on. So you know, this idea

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Speaker 6: that you can't be a big artist without being signed

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Speaker 6: to a record company is only happening because record companies.

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Speaker 6: We had NL Chopper. He came through United Masses. We

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Speaker 6: had a little Techer. He came through United Masses. Yeah,

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Speaker 6: they're big. He was big on United Masses. They gave

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Speaker 6: him ten million dollars. Right, Yeah, they gave hi ten

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Speaker 6: million dollars. He's sixteen years old. So what does that

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Speaker 6: mean now? Oh, man nl E Chopping. He signed to

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Speaker 6: a record company. That's the reason why he's big. No,

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Speaker 6: he's actually gone smaller since he's got to the record company.

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Speaker 6: We had Little Techer. They gave him million dollars he signed.

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Speaker 6: I don't want to stop them from getting the back,

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Speaker 6: but I just want to eradicate this idea that they're

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Speaker 6: big because they sign the record companies.

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Speaker 7: No, from your point of view, how does that feel right?

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Speaker 7: We help build this artist? I mean because one way,

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Speaker 7: it's like, yes, we're helping these young men become millionaires

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Speaker 7: and they're getting money that they've never seen before in

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Speaker 7: their life. Is there a part of you that says, man,

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Speaker 7: I wish they would have stayed a little bit longer

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Speaker 7: so they can see the longevity play.

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Speaker 4: Absolutely. I think that.

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Speaker 6: I've seen this time and time again with young entrepreneurs.

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Speaker 6: They're all they're all entrepreneurs.

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Speaker 4: Now.

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Speaker 6: I mean, if you're an artist, you're an entrepreneur. So

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Speaker 6: let's just stop the artist thing and make it an

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Speaker 6: artist and like you're creative and you're over there, whether

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Speaker 6: you're a manager or whoever it is that's around you,

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Speaker 6: you need to be treated like an entrepreneur.

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Speaker 4: And when you're an entrepreneur, you make decisions.

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Speaker 6: Are you going to bet on yourself for the long

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Speaker 6: run or you're going to take the short money?

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Speaker 4: And everybody's faced with that decision. I don't care what

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Speaker 4: it is.

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Speaker 8: Man.

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Speaker 6: You could buy a he's a property and you could

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Speaker 6: be like, is this thing gonna go all the way?

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Speaker 6: Or you're gonna sell it real fast. And I've seen

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Speaker 6: a lot of people sell property real fast and goes ship.

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Speaker 6: If iud have just hell this ship for three years,

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Speaker 6: I would have it would have been triple.

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Speaker 4: I didn't get the triple. And that's the same thing

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Speaker 4: with these artists.

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Speaker 6: Do you want to sign with a record company and

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Speaker 6: sign your rights away or do you want to build

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Speaker 6: and build your career. I think Russ is a great artist. Okay,

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Speaker 6: he was independent, went to a record company. Now he's

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Speaker 6: back independent. He's making a gang of money he's making

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Speaker 6: more money than guys that are signed.

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Speaker 4: He's showing you the receipts and he's and he's smitting

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Speaker 4: the game.

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Speaker 6: Okay, there's an artist on United Mass It's Toby Niwi.

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Speaker 2: That's my god, huge, huge support of art. Shout out

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Speaker 2: to Toby blowing it. Don't look like he needs a record.

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Speaker 2: What does he need a major label to do for him?

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Speaker 4: What is he missing? What is missing?

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Speaker 5: Well?

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Speaker 2: I think that Toby is a super talented one of

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Speaker 2: my favorite artists. But until, in my opinion, my humble opinion,

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Speaker 2: until we have an artist that's as big as Drake.

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Speaker 2: The fame, right, that's part of it too, vanity fame.

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Speaker 6: Well Drake, I mean, look, man, Drake is a very

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Speaker 6: special talent who came up. His first song was Independent,

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Speaker 6: you know, the first song that got everybody uh the

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Speaker 6: record with him and trade songs. Uh yeah yeah right,

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Speaker 6: And he got signed off of that. And Drake would

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Speaker 6: tell you that he's never even met the people at

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Speaker 6: the record company.

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Speaker 4: I'm not even joking.

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Speaker 6: He doesn't even speak to them, Like I'm not saying

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Speaker 6: they don't do anything. But he still with a major, Yeah, yeah,

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Speaker 6: he's still with a major, and I feel like one

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Speaker 6: his last album and they just resigned him. But like universal, right, yeah,

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Speaker 6: you know Spotify and Apple Music to me specifically, is

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Speaker 6: what you know it is what's blowing Drake, it ain't radio.

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Speaker 5: I wanted to ask you that it's not.

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Speaker 4: It's not it's not radio.

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Speaker 2: Well, Norry brought up a good point before where he

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Speaker 2: said that he thinks that phone companies are on pace

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Speaker 2: to be the new record labels. And like this in

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Speaker 2: the podcast game, like you know, Spotify they're buying a

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Speaker 2: podcast like Joe Rogan is exclusively. So do you see

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Speaker 2: that happening where it's like, all right, Drake, one hundred

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Speaker 2: million dollar Apple deal, your music exclusive to Apple?

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Speaker 4: Well they did that before that.

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Speaker 6: They did that when when you remember when Apple and

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Speaker 6: Spotify and Titled were coming out, you know you had

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Speaker 6: to get the Kanye albums exclusively on Title and then

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Speaker 6: Drake had some exclusive I think.

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Speaker 4: Views was exclusive Drake in Future.

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Speaker 6: Yeah, they had, and like they were, they were playing

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Speaker 6: that game because, like they were, the hope was if

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Speaker 6: it's exclusive, then you will sign up to that platform

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Speaker 6: to get that plus other stuff. I think artists' music

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Speaker 6: need to be everywhere, so you want to get your

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Speaker 6: songs on as many platforms as possible. So I don't

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Speaker 6: think that's the idea that will work. They've done that

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Speaker 6: before and it worked, but not really. It was fine

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Speaker 6: it it got titled Some Love, it got Apple Music

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Speaker 6: Some Love, but it certainly didn't do the best thing

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Speaker 6: for the artists. I think the artist music needs to

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Speaker 6: be they need to get their music is everywhere and

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Speaker 6: it's easily the access as possible.

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Speaker 7: One of the things that United Massa does is partner

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Speaker 7: and it's very strategic about how you partner. I know

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Speaker 7: you guys have a deal with the NBA, you did

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Speaker 7: some stuff with TikTok. How do you go about finding

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Speaker 7: the companies? Do you guys have your ears or is

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Speaker 7: there a team of people that look like this is

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Speaker 7: what's next, this can help boost our brand.

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Speaker 4: How do you guys go about strate partnerships.

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Speaker 6: Well, I've you know, I've been in the advertising game

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Speaker 6: for many, many years now, and I've built a great

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Speaker 6: team of people we represent you know, at and t

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Speaker 6: in State Farm and the NBA and Kaiser Permanente, and

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Speaker 6: I mean it's a long list of people that we

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Speaker 6: we do work with. So finding brands to work with

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Speaker 6: us is something that we are very skilled in and

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Speaker 6: we have a deep bunch of people who know how

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Speaker 6: to do that. So when we say, okay, we want

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Speaker 6: to do a partnership with TikTok or or ESPN or

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Speaker 6: Disney what have you for the NBA, it's in our

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Speaker 6: ecosystem already, Like it's one call away. It's not like,

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Speaker 6: what are we going to do? How do we get

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Speaker 6: that's the right idea? But we do know how to

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Speaker 6: get them on the phone. We have all of them

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Speaker 6: on the phone. They're all right there.

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Speaker 4: You know.

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Speaker 6: Now, partnerships only work when they're shared values, right, if

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Speaker 6: there's something in it that's equally beneficial to you that's

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Speaker 6: beneficial to me. So when we go after these partnerships,

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Speaker 6: we go after these partnerships knowing already that it's only

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Speaker 6: going to work if the brand partner find something in

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Speaker 6: it that that's worth their while. So we don't really

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Speaker 6: go to pitch people like just let's go pitch thirty

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Speaker 6: people just because we want the money. We pitched very

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Speaker 6: small groups that are unique to the idea that we

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Speaker 6: want to put forth.

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Speaker 7: Because the track record speaks for myself, right, So I

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Speaker 7: mean there might be some people who are listening now

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Speaker 7: who are maybe not familiar with the Allen iverson Jadakiss

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Speaker 7: campaign that that was ridiculous, legendary. You had the jay

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Speaker 7: Z and Rebok in the fifties fifty cent and Rebox too, right, all.

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Speaker 2: That not spri commercial?

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Speaker 6: Yeah, yeah, no, sprit commercial and uh fifty cent Redbock

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Speaker 6: the fifty cent jay Z commercial.

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Speaker 4: That was hard inact, that was hard. Yeah. They went

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Speaker 4: on to all right after that. Yeah, Yeah, rocked the

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Speaker 4: Mic yep?

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Speaker 6: I was yeah, which you went to the one to

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Speaker 6: we're at it was on Jones Beach, Yeah, yep, Jones Beach.

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Speaker 4: It was crazy.

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Speaker 6: Uh, the stories, many many stories, Yeah, rock the Mic

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Speaker 6: which Rebox sponsored that too.

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Speaker 4: McDonald's McDonald don't get that.

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Speaker 6: But I've been doing this for very long time and

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Speaker 6: really understand how to work with brands. So artists that

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Speaker 6: come to the United Masters absolutely have a clear disadvantage,

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Speaker 6: a clear advantage rather in the marketplace because when it

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Speaker 6: comes to like working with brands, we have it's part

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Speaker 6: of our DNA. Translation is a agency built within the

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Speaker 6: United Masters. So you know, if you're a new artist

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Speaker 6: to your first question, it's not it's no longer a

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Speaker 6: cottage industry. It's no longer less than you're about to

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Speaker 6: get into the Apple investment in the company. I mean

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Speaker 6: this is another step forward and Apple saying like, we're

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Speaker 6: not going to treat these artists like they just it's

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Speaker 6: an option. You can sign on a record company if

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Speaker 6: that's what you choose, or you can go independent. But

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Speaker 6: just because you go independent does not mean you're going

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Speaker 6: to be treated less than and not have opportunities.

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Speaker 2: And translation is dope. That's because we have a relationship

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Speaker 2: with Master. We've been talking to the team over there

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Speaker 2: and we're doing some stuff with them. But that, in

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Speaker 2: my opinion, is probably even one of the most valuable.

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Speaker 4: How about the name, Yeah.

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Speaker 2: It's a good name.

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Speaker 4: That was it before United.

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Speaker 6: I'm just saying the name translation. It's like, we look

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Speaker 6: at what we're going through right now. I had the

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Speaker 6: name in two thousand and four. I was going to

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Speaker 6: translate culture for Fortune five hundred companies. I wrote that

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Speaker 6: in two thousand and four. I mean, this is not

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Speaker 6: even the joke. I mean, I've been on this ship

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Speaker 6: for a very very long time.

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Speaker 5: Nah, and it's true.

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Speaker 2: And you know when you're like your book thetanding of

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Speaker 2: America twenty eleven.

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Speaker 4: That's ten years ahead of its time. Yeah, it's not

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Speaker 4: even a you know, yeah, I don't even.

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Speaker 6: Know, Like I just want to come in and just

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Speaker 6: turn this into like, you know, me, just like turning

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Speaker 6: the attention of myself. But I understood very early the

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Speaker 6: importance and the power of African American culture. I understood it,

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Speaker 6: and I put that. I put everything I had on it.

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Speaker 6: So whether it was jay z Reebok and Jada Kiss

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Speaker 6: and Allan Iverson or Chris Brown and Wriggly's and and

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Speaker 6: and and making a what's the song we made?

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Speaker 4: The song we made forever, which was that was the

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Speaker 4: Wriggly jingle.

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Speaker 5: That was the moment I said, I mean, like, these

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Speaker 5: are the McDonald's thing too, right.

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Speaker 6: That yeah we did Uh well yeah, well push it

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Speaker 6: and push it, you know, coming up with the line

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Speaker 6: and working on it, like these are all things that

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Speaker 6: was more importantly understanding culture had to should have a

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Speaker 6: seat at the table, and starting the company in two

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Speaker 6: thousand and four and doing all that and then writing

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Speaker 6: the book The Tanning of America. I wrote the book

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Speaker 6: so that when people look backward this, they're not going

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Speaker 6: to forget what we did. And the role that we

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Speaker 6: played in the subtext of Tanning of America is our

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Speaker 6: hip hop culture created the new economy.

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Speaker 4: I wrote that in twenty eleven. That's happening right now.

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Speaker 7: I remember you said in the book, and correct me

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Speaker 7: if I'm wrong, But the most important thing that ever

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Speaker 7: happened to hip hop was Run from RUNDNC putting on

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Speaker 7: those Adidas. Yeah, and people don't. I don't think people

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Speaker 7: really understand the importance to it. But is that the

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Speaker 7: moment when you looked and said, we're about to change

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Speaker 7: the world.

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Speaker 6: Well, I was sixteen, and I knew about the moment

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Speaker 6: when Run held up his Adidas and took him off

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Speaker 6: and eighteen thousand people held up this. So I wasn't

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Speaker 6: at that show, but I know what happened, and I

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Speaker 6: spoke to Leo and Russell and Run himself and got

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Speaker 6: their perspectives on it. But I knew when you can

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Speaker 6: actually use a product and connect it to culture in

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Speaker 6: that way and then get people to buy into it

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Speaker 6: as a result of it, which we've all seen, whether

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Speaker 6: it be kango hats or rock wearing Seawan John or

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Speaker 6: fat Farm or a baby fat like we've seen these

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Speaker 6: things take place but people write it off as like

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Speaker 6: they don't Back then, they didn't think it was real business.

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Speaker 6: It was looked at it's some like yeah, whatever, whatever, whatever, whatever,

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Speaker 6: because it ain't as big as Levi's yeah whatever, whatever whatever.

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Speaker 6: It's not as big as But the fact of the

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Speaker 6: matter is, as that culture gets bigger, those things will

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Speaker 6: then get as big as little things.

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Speaker 4: You know what I'm saying.

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Speaker 6: It's a matter of time. It's a matter of time.

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Speaker 6: It's not like hip hop culture was growing exponentially, so

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Speaker 6: those brands that was attached to it would have grown

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Speaker 6: exponentially and have grown exponentially over time.

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Speaker 5: Yeah.

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Speaker 2: And so what I was referring to with the the

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Speaker 2: company inside the company is that I think you're sitting

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Speaker 2: on a goal mine that you might not fully even

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Speaker 2: understand the value of it. Because when I was on

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Speaker 2: the phone with United Masters, I let them know my

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Speaker 2: opinion as far as like United Masters, I think is

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Speaker 2: even bigger than just music, Like there's a whole business

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Speaker 2: subculture within our financial literacy is real big, right, And

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Speaker 2: it's a snowball that's like turned into an avalanche. So

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Speaker 2: when I was telling them, I'm like explaining to him,

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Speaker 2: like them like the financial literacy people, business people, they're

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Speaker 2: gonna become bigger than rappers. The President's kind of already said.

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Speaker 2: Even if you look at like Donald Trump, he's like

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Speaker 2: the first financial rock star. Whether you like him or

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Speaker 2: dislike him, it is what it is, Mark Cuban, the

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Speaker 2: gary Ve's of the world. But now our culture is

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Speaker 2: starting to go that route, and it's like a lot

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Speaker 2: of people aren't aware of it. But if you are

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Speaker 2: in the know, you know the cultural influence is bigger

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Speaker 2: than ninety. So it's like for now, So it's like

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Speaker 2: for us working with you guys doing a brand like

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Speaker 2: we do a tour, like if like let's say somebody

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Speaker 2: sponsors that, so it's the same thing then, and that's

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Speaker 2: just for other industries as well.

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Speaker 6: I'm not I don't even what you're saying is accurate,

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Speaker 6: very very insightful.

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Speaker 4: I'm glad that you said that.

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Speaker 6: The whither it's we don't even have to make the

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Speaker 6: grand statement like it's bigger than rap. All you got

403
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Speaker 6: to do the statement, truly is is if you could

404
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Speaker 6: package information that helps people that's beneficial in a way

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Speaker 6: that they can relate to it, that if they're engaged

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Speaker 6: with and it feels like.

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Speaker 4: It's culturally connected to them.

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Speaker 6: You see the adaption of it, and you feel that

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Speaker 6: their engagement of it is exactly like if it was

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Speaker 6: a song.

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Speaker 4: Right, So it doesn't make a difference.

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Speaker 6: People want information, they want it packaged in a way

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Speaker 6: that they could relate to, and if you can do that,

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Speaker 6: they'll adapt to it and engage in it just like.

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Speaker 4: It's a song. And that's the feeling that you're talking about.

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Speaker 6: Look, I was the behind the scenes guy. I'm the

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Speaker 6: behind the scenes guy. I've been doing this for twenty

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Speaker 6: five years. You ain't gotta I'm the guy who went

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Speaker 6: to five colleges in two years and dropped out and

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Speaker 6: you know, never rapped, and really not music videos. I've

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Speaker 6: maybe been in two in my whole career for brief moments.

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Speaker 4: But the.

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Speaker 6: Putting into the game, the work that I've had has

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00:22:12,320 --> 00:22:16,280
Speaker 6: created me to become this household name amongst people who

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Speaker 6: want the information because I've packaged myself in a way

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Speaker 6: that people like I could be like Steve if I

427
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Speaker 6: can't rap, but I'm a smart business guy and I

428
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Speaker 6: want to do deals and I want to hustle and

429
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Speaker 6: do my thing. You know, I can be like Steve,

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Speaker 6: someone who I've who's a very good friend of mine

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Speaker 6: and I've mented him early in his career as Maverick Carter.

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Speaker 6: Just that's the same thing, Like people look at Maverick

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Speaker 6: Carter like, yo, I could do what Maverick Cartter does,

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Speaker 6: you know, because it's a way that you can get

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Speaker 6: it off and be a business person and still be

436
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Speaker 6: cool and still sitting get in the club and get

437
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Speaker 6: the right seat and not feel like And that's the

438
00:22:55,320 --> 00:22:59,760
Speaker 6: cultural phenomenon that where the evolution of being a business

439
00:22:59,800 --> 00:23:03,119
Speaker 6: person some behind the scenes and having an audience of

440
00:23:03,160 --> 00:23:05,760
Speaker 6: people who love hip hop who don't want to be rappers,

441
00:23:05,840 --> 00:23:09,159
Speaker 6: but they prefer to be financial analysts or in the

442
00:23:09,200 --> 00:23:10,359
Speaker 6: financial business world.

443
00:23:10,359 --> 00:23:11,160
Speaker 5: It's more tangible.

444
00:23:11,200 --> 00:23:13,159
Speaker 7: And so I'm glad you said that, because when I

445
00:23:13,200 --> 00:23:15,679
Speaker 7: first heard the name Seve style as just being a

446
00:23:15,680 --> 00:23:18,120
Speaker 7: curious person, like who is that? I remember Nasen said

447
00:23:18,119 --> 00:23:19,960
Speaker 7: the commissioners out, So it was like, all right, who

448
00:23:20,000 --> 00:23:21,719
Speaker 7: is this guy? Then you find out who you are

449
00:23:21,760 --> 00:23:23,960
Speaker 7: and it's like, oh, that was the exact thought. I

450
00:23:24,000 --> 00:23:26,240
Speaker 7: don't have to wrap, I don't have to be in

451
00:23:26,359 --> 00:23:28,600
Speaker 7: a and R. I could actually do that and actually

452
00:23:28,600 --> 00:23:30,640
Speaker 7: bring deals to people and like that that's another way.

453
00:23:30,680 --> 00:23:33,600
Speaker 7: So it's again when you see somebody who's doing something

454
00:23:33,720 --> 00:23:36,520
Speaker 7: that you've never seen before and now it's obtainable. And

455
00:23:36,560 --> 00:23:38,600
Speaker 7: I'm glad you said earlier that artists need to look

456
00:23:38,600 --> 00:23:42,080
Speaker 7: at themselves as entrepreneurs because one of the things they

457
00:23:42,160 --> 00:23:43,880
Speaker 7: tend to do is just think the music is all there.

458
00:23:43,880 --> 00:23:46,280
Speaker 7: And I know you should kind of stress having higher

459
00:23:46,320 --> 00:23:50,320
Speaker 7: margin items. What are some higher margin items that artists,

460
00:23:50,440 --> 00:23:54,600
Speaker 7: especially in at United Masses, but just in general, should

461
00:23:54,640 --> 00:23:56,520
Speaker 7: be looking to do if they're starting their career, because

462
00:23:56,680 --> 00:23:58,840
Speaker 7: in this space, we can we find those things, right,

463
00:23:58,840 --> 00:23:59,920
Speaker 7: we can have merge, we can have.

464
00:24:01,480 --> 00:24:04,760
Speaker 6: It's the same thing, I mean, higher margin items.

465
00:24:05,600 --> 00:24:07,320
Speaker 4: If music is going to be the lost.

466
00:24:07,160 --> 00:24:10,719
Speaker 6: Leader, which it has become, your goal is to use

467
00:24:10,760 --> 00:24:14,040
Speaker 6: the music to gain attention and then sell higher margin

468
00:24:14,080 --> 00:24:18,320
Speaker 6: items higher margin the music in order to really cash out.

469
00:24:18,720 --> 00:24:21,840
Speaker 6: One of those higher margin items is clearly shows, right,

470
00:24:22,240 --> 00:24:24,880
Speaker 6: you make more money. You can make money doing shows

471
00:24:25,080 --> 00:24:30,120
Speaker 6: more than than actual streams. Other higher margin items emerge

472
00:24:30,600 --> 00:24:33,720
Speaker 6: of a high You know some higher margin items that

473
00:24:33,760 --> 00:24:38,199
Speaker 6: are that are coming out because of technology, but it

474
00:24:38,280 --> 00:24:40,760
Speaker 6: requires you owning it. And things like n f T

475
00:24:40,960 --> 00:24:46,679
Speaker 6: and and how NFTs are affecting the owner of a

476
00:24:46,720 --> 00:24:49,320
Speaker 6: copyright or a piece of work, and there's going to

477
00:24:49,359 --> 00:24:52,560
Speaker 6: be more down the line, but it only is going

478
00:24:52,600 --> 00:24:56,280
Speaker 6: to be beneficiary to the owner. So as an artist,

479
00:24:56,720 --> 00:24:58,640
Speaker 6: you want to release as much work as you can,

480
00:24:59,119 --> 00:25:02,600
Speaker 6: gain an audience and then start mining all of the

481
00:25:02,680 --> 00:25:06,200
Speaker 6: higher margin opportunities that are currently present and the ones

482
00:25:06,240 --> 00:25:09,480
Speaker 6: that are coming out of technology based solutions.

483
00:25:09,520 --> 00:25:12,640
Speaker 7: Yeah, and that's I'm glad. That's exactly how the answer says.

484
00:25:12,640 --> 00:25:14,320
Speaker 7: I was thinking that's something that we spoke about a

485
00:25:14,320 --> 00:25:16,680
Speaker 7: lot NFTs. I want to what do you think the

486
00:25:16,760 --> 00:25:19,479
Speaker 7: role that that space, because again it is belongs to

487
00:25:19,480 --> 00:25:23,120
Speaker 7: the owner, the effect that will have owner united masters,

488
00:25:23,160 --> 00:25:26,000
Speaker 7: and are you educating the artists who are there now

489
00:25:26,280 --> 00:25:27,359
Speaker 7: that this is the way we're going.

490
00:25:27,280 --> 00:25:30,240
Speaker 6: To do a big, big, gigantic partnership around NFTs and

491
00:25:30,280 --> 00:25:31,639
Speaker 6: making it turnkey for.

492
00:25:31,680 --> 00:25:32,880
Speaker 4: Ole artists specifically.

493
00:25:35,480 --> 00:25:41,080
Speaker 6: NFTs are the terminology and the and the fanfare around that.

494
00:25:41,160 --> 00:25:45,160
Speaker 6: It's hot right now, But the truth of the matter

495
00:25:45,240 --> 00:25:49,280
Speaker 6: is whatever an NFT is and and and how people

496
00:25:49,280 --> 00:25:53,280
Speaker 6: are capitalizing on the opportunity right now, the blockchain is

497
00:25:53,320 --> 00:25:56,480
Speaker 6: going to do exactly for ownership, exactly what Internet did

498
00:25:56,520 --> 00:26:00,760
Speaker 6: for access. The blockchain is going to do for ownership

499
00:26:01,080 --> 00:26:04,240
Speaker 6: exactly what the Internet did for access. If you are

500
00:26:04,240 --> 00:26:08,280
Speaker 6: the owner of a piece of work, the blockchain allows

501
00:26:08,320 --> 00:26:14,679
Speaker 6: you to put a terms and conditions around that work

502
00:26:15,040 --> 00:26:16,880
Speaker 6: that carries on in perpetuity.

503
00:26:17,800 --> 00:26:21,440
Speaker 4: Whereas work right now it's very hard.

504
00:26:21,160 --> 00:26:23,240
Speaker 6: To know who owns it or you know, it gets

505
00:26:23,280 --> 00:26:27,040
Speaker 6: stolen and copied NonStop without the original owner getting paid.

506
00:26:27,800 --> 00:26:29,720
Speaker 6: Once you put it on the blockchain, those days is

507
00:26:29,720 --> 00:26:34,120
Speaker 6: over with. Technology is going to unlock value for owners exponentially,

508
00:26:35,640 --> 00:26:37,720
Speaker 6: just like many things have. We seen this all the time.

509
00:26:37,800 --> 00:26:40,960
Speaker 6: Like you know, back in the day, you know, you're

510
00:26:40,960 --> 00:26:42,639
Speaker 6: an artist and you put out all this album and

511
00:26:42,640 --> 00:26:44,280
Speaker 6: then all of a sudden, you die. They put out

512
00:26:44,280 --> 00:26:47,960
Speaker 6: a CD box set, right that was a new technology CDs,

513
00:26:48,200 --> 00:26:50,760
Speaker 6: and then they sold it to you all over again. Right,

514
00:26:51,040 --> 00:26:53,800
Speaker 6: you came out in the sixties seventies, they were no CDs.

515
00:26:54,359 --> 00:26:56,320
Speaker 6: All of a sudden, you die, and there's a CD

516
00:26:56,400 --> 00:26:59,920
Speaker 6: box that comes out in nineteen eighty nine and everybody buy,

517
00:27:00,000 --> 00:27:02,719
Speaker 6: here's a CD box set, five CDs packed them, one

518
00:27:02,720 --> 00:27:05,400
Speaker 6: box for forty six dollars and you're like, oh shit,

519
00:27:05,760 --> 00:27:06,439
Speaker 6: this is crazy.

520
00:27:06,480 --> 00:27:08,160
Speaker 4: I got all of Bob Marley's music.

521
00:27:09,840 --> 00:27:13,879
Speaker 6: That was a new technology that benefited the original owner,

522
00:27:13,960 --> 00:27:17,800
Speaker 6: but Bob Marley didn't known it, so he wasn't the

523
00:27:17,840 --> 00:27:22,679
Speaker 6: recipient of that value. But going forward, whatever new technology

524
00:27:22,760 --> 00:27:25,800
Speaker 6: keeps coming out, if you're the owner, you will benefit

525
00:27:25,840 --> 00:27:31,520
Speaker 6: from all of those different variations of technologies creating owners

526
00:27:31,520 --> 00:27:34,760
Speaker 6: for the rightful creating value rather for the rightful owner.

527
00:27:35,119 --> 00:27:37,400
Speaker 5: Let me ask you this shout out to our guy.

528
00:27:37,520 --> 00:27:38,280
Speaker 5: Talked to Pops.

529
00:27:38,280 --> 00:27:41,040
Speaker 2: He's he has a blog, told me this in Atlanta

530
00:27:41,600 --> 00:27:44,280
Speaker 2: last year and blew my mind and I'd never heard

531
00:27:44,320 --> 00:27:46,840
Speaker 2: of this before. He he was like, you ever heard

532
00:27:46,880 --> 00:27:49,800
Speaker 2: his Instagram page called de Kwan? I'm like nah. He

533
00:27:49,920 --> 00:27:53,240
Speaker 2: was like, you know, they just got acquired for eighty

534
00:27:53,280 --> 00:27:55,720
Speaker 2: five million by Warner eighty five. There was a joke

535
00:27:56,119 --> 00:27:58,520
Speaker 2: and I researched it and I saw that they paid.

536
00:27:58,680 --> 00:28:01,560
Speaker 2: The name of the company is actually I am GM

537
00:28:01,720 --> 00:28:04,520
Speaker 2: Media and d Kwon is like the number one thing

538
00:28:04,680 --> 00:28:08,560
Speaker 2: on their roster. Long story short is real and I

539
00:28:08,640 --> 00:28:11,800
Speaker 2: found out he enlightened me. There's a bunch of pages

540
00:28:11,800 --> 00:28:13,720
Speaker 2: like academics and stuff like that, but a record labels

541
00:28:13,720 --> 00:28:15,920
Speaker 2: are paying now. They're paying like bloggers and stuff like

542
00:28:16,000 --> 00:28:18,320
Speaker 2: that to promote music.

543
00:28:19,280 --> 00:28:21,879
Speaker 4: They don't do anything. This is what I'm trying to

544
00:28:21,880 --> 00:28:22,199
Speaker 4: say to you.

545
00:28:22,240 --> 00:28:25,920
Speaker 6: But Rick, they're paying day Kwon, they're paying academics, they're

546
00:28:25,960 --> 00:28:28,520
Speaker 6: paying this guy, they're paying that guy, and I'll get

547
00:28:28,560 --> 00:28:29,199
Speaker 6: your money.

548
00:28:30,040 --> 00:28:32,840
Speaker 4: All I'm saying is, what is that?

549
00:28:33,320 --> 00:28:36,600
Speaker 6: What is proprietary about that that a record company can't

550
00:28:36,600 --> 00:28:41,760
Speaker 6: that you can't do. Academics is fantastic. Academics, my man,

551
00:28:43,520 --> 00:28:48,360
Speaker 6: Academics gets paid by everybody. There's a lot of stuff

552
00:28:48,360 --> 00:28:50,880
Speaker 6: that Academics puts out there that he loves personally, it's

553
00:28:50,880 --> 00:28:53,280
Speaker 6: just shit he likes, and there's a lot of stuff out.

554
00:28:53,160 --> 00:28:55,760
Speaker 4: There that people are paying him to promote.

555
00:28:55,880 --> 00:28:58,720
Speaker 6: And that's what record companies have resorted to that that's

556
00:28:58,720 --> 00:28:59,440
Speaker 6: what they've become.

557
00:28:59,720 --> 00:29:02,840
Speaker 4: Tell I'm an artist. Oh you know.

558
00:29:02,920 --> 00:29:04,920
Speaker 6: The big thing was we can get you all over radio.

559
00:29:06,080 --> 00:29:14,080
Speaker 6: Take a hike, yo, I want to be That's not

560
00:29:14,200 --> 00:29:17,000
Speaker 6: what I mean. It's cool to be on radio. You know,

561
00:29:17,080 --> 00:29:18,880
Speaker 6: you fall in love with the idea because you grew

562
00:29:18,920 --> 00:29:21,600
Speaker 6: up on radio. If you are an older artist, you

563
00:29:21,680 --> 00:29:25,880
Speaker 6: actually young artists fifteen, sixteen, seventeen year old artists and

564
00:29:25,960 --> 00:29:28,600
Speaker 6: tell about radio. They're like, if I don't get a wrap, Cavia,

565
00:29:29,600 --> 00:29:32,920
Speaker 6: that's the like, that's your job. Get me on rap caviar,

566
00:29:33,040 --> 00:29:36,880
Speaker 6: get me on those playlists. I don't care about getting

567
00:29:36,880 --> 00:29:39,960
Speaker 6: on radio, like it's meaningless.

568
00:29:40,040 --> 00:29:44,760
Speaker 7: Then what are the partnerships that you had had translations with?

569
00:29:45,120 --> 00:29:47,320
Speaker 7: Was with Disney and so I got a few questions

570
00:29:47,360 --> 00:29:51,560
Speaker 7: around that because I saw the State Farm Matt that

571
00:29:51,640 --> 00:29:52,720
Speaker 7: you guys did that throw.

572
00:29:52,600 --> 00:29:55,560
Speaker 4: Back during the last dance, and I'm like, ooh, this

573
00:29:55,680 --> 00:29:57,560
Speaker 4: is great. It was hard all right.

574
00:29:57,600 --> 00:30:00,520
Speaker 7: I'm like they did the throwback with perfect and so

575
00:30:00,560 --> 00:30:04,880
Speaker 7: I'm wondering was the State Farm deal with ESPN? I

576
00:30:04,960 --> 00:30:07,360
Speaker 7: mean it kind of all fit together. Number one and

577
00:30:07,440 --> 00:30:11,200
Speaker 7: number two you spoke about total market solutions and what

578
00:30:11,240 --> 00:30:13,800
Speaker 7: you're doing to help solve that in that space.

579
00:30:13,840 --> 00:30:17,640
Speaker 6: Can you speak on that a little bit? It is

580
00:30:17,680 --> 00:30:22,120
Speaker 6: so refreshing to be on this show to speak to

581
00:30:22,160 --> 00:30:25,360
Speaker 6: people who actually know what they're talking about. Let me,

582
00:30:25,840 --> 00:30:32,400
Speaker 6: that's a shout to black people. I'm like feeling a

583
00:30:32,440 --> 00:30:42,440
Speaker 6: way like, damn, this is great. So the partnership with Disney,

584
00:30:42,040 --> 00:30:45,480
Speaker 6: the people over there, there's a woman named Rita Ferraro

585
00:30:45,600 --> 00:30:50,160
Speaker 6: over there, Lisa Valentino, They're just awesome to work with it.

586
00:30:50,680 --> 00:30:53,720
Speaker 6: Rita and I met and we hit it Off and

587
00:30:54,120 --> 00:30:57,680
Speaker 6: Jimmy Petero, who runs ESPN. These are all people that

588
00:30:57,960 --> 00:31:01,719
Speaker 6: look them up are bosses over in the Disney system

589
00:31:02,080 --> 00:31:02,880
Speaker 6: that I work with.

590
00:31:03,600 --> 00:31:08,560
Speaker 4: They're gonna be mad because they phone. And so I.

591
00:31:08,520 --> 00:31:13,240
Speaker 6: Started working with them, and the partnership was about, how

592
00:31:13,280 --> 00:31:17,959
Speaker 6: do we take our cultural insight and Disney's canvas, the

593
00:31:18,000 --> 00:31:22,080
Speaker 6: size of that canvas, and go to brands and provide

594
00:31:22,080 --> 00:31:29,760
Speaker 6: solutions that are just the convergence of culture, technology and storytelling, right,

595
00:31:29,840 --> 00:31:33,800
Speaker 6: how do we do that for Disney? When we did

596
00:31:35,000 --> 00:31:38,200
Speaker 6: Save the Last Dance, that was the beginning of that partnership,

597
00:31:38,920 --> 00:31:41,560
Speaker 6: and we were doing it for State Farm, who's a

598
00:31:41,560 --> 00:31:44,240
Speaker 6: long term client of ours and has a partnership with

599
00:31:44,240 --> 00:31:51,240
Speaker 6: Advice Media with Disney, and you know these guys, I

600
00:31:51,280 --> 00:31:53,520
Speaker 6: mean we have I think I have the best creative

601
00:31:53,560 --> 00:31:54,760
Speaker 6: team in America.

602
00:31:55,880 --> 00:31:59,520
Speaker 4: I don't even We've been doing this for a very

603
00:31:59,520 --> 00:32:01,200
Speaker 4: long time. I've never had a.

604
00:32:01,120 --> 00:32:04,040
Speaker 6: Creative team this strong, or creatives in our company and

605
00:32:04,080 --> 00:32:08,280
Speaker 6: strategy people this strong. That work came out great, and

606
00:32:08,400 --> 00:32:11,280
Speaker 6: it was surprising to people and it was delightful. And

607
00:32:11,440 --> 00:32:13,480
Speaker 6: you know, during the pandemic, to have a commercial like

608
00:32:13,520 --> 00:32:18,480
Speaker 6: that party today everybody was locked in, but to answer

609
00:32:18,560 --> 00:32:23,400
Speaker 6: your question. That was part of the partnership our Now

610
00:32:23,480 --> 00:32:26,160
Speaker 6: Disney also has an in house creative team that worked

611
00:32:26,160 --> 00:32:28,680
Speaker 6: on it with us, so shout out to them as well.

612
00:32:29,920 --> 00:32:32,760
Speaker 4: But it's the None of this stuff is just us, man.

613
00:32:32,800 --> 00:32:37,240
Speaker 6: This is all the collaboration of really smart minds, people

614
00:32:37,320 --> 00:32:40,960
Speaker 6: wanting to work together to provide solutions for partners and brands.

615
00:32:41,160 --> 00:32:45,800
Speaker 6: And that's what Disney. That's Disney Translation relationship. We also

616
00:32:45,880 --> 00:32:49,400
Speaker 6: have United Masses has a partnership with ESPN where we

617
00:32:49,440 --> 00:32:53,800
Speaker 6: give ESPN hundreds of songs a year for you first

618
00:32:53,840 --> 00:32:56,680
Speaker 6: take and all of their their shows where they use

619
00:32:56,880 --> 00:33:00,680
Speaker 6: United Masses artists. What I'm finding in and I'm pushing

620
00:33:01,160 --> 00:33:03,440
Speaker 6: our brands want to be. You want to be on

621
00:33:03,480 --> 00:33:06,640
Speaker 6: the front end of culture, you want to find what's next.

622
00:33:07,160 --> 00:33:10,120
Speaker 6: You want to be part of discovery, then you should

623
00:33:10,160 --> 00:33:12,920
Speaker 6: fuck with United Masters and all of the artists that

624
00:33:12,960 --> 00:33:17,120
Speaker 6: we got coming through our system, because discovery is being

625
00:33:17,160 --> 00:33:19,040
Speaker 6: rewarded being up on something.

626
00:33:19,080 --> 00:33:22,080
Speaker 4: First. You ever heard of that kid that has value?

627
00:33:23,200 --> 00:33:24,080
Speaker 4: That has value?

628
00:33:24,360 --> 00:33:25,840
Speaker 6: Me asking you if you heard a song that you

629
00:33:25,880 --> 00:33:28,600
Speaker 6: already heard is meaningless? Me asking if you heard a

630
00:33:28,640 --> 00:33:30,840
Speaker 6: song that you never heard before, And then planning for you,

631
00:33:30,920 --> 00:33:31,440
Speaker 6: and it's right.

632
00:33:33,080 --> 00:33:33,760
Speaker 4: It says something.

633
00:33:34,760 --> 00:33:40,640
Speaker 6: And when brands start doing that woo woo. Look, I

634
00:33:40,680 --> 00:33:43,040
Speaker 6: mean just look what we did for beats Man. We

635
00:33:43,080 --> 00:33:45,600
Speaker 6: just started working with those guys. That commercial we did

636
00:33:45,640 --> 00:33:52,760
Speaker 6: for them, Toby's doing the voiceover, and you love black people,

637
00:33:53,760 --> 00:33:58,040
Speaker 6: you like black culture, but do you love me? That's

638
00:33:58,040 --> 00:34:01,680
Speaker 6: a question that everybody wants to know, and we had

639
00:34:01,720 --> 00:34:06,000
Speaker 6: the audacity to ask it on national television. You love

640
00:34:06,200 --> 00:34:09,440
Speaker 6: black people, you love black culture, but do you love me.

641
00:34:11,719 --> 00:34:15,759
Speaker 6: You can't love Lebron and Bubba Wallace and Naomi Osaka

642
00:34:15,800 --> 00:34:18,440
Speaker 6: and not love the dude that you don't know what

643
00:34:18,520 --> 00:34:19,880
Speaker 6: he looks like because you don't like the fact that

644
00:34:19,960 --> 00:34:23,040
Speaker 6: he is a white tea on and braids, like and

645
00:34:23,080 --> 00:34:24,600
Speaker 6: you're scared of that, but yet you want to run

646
00:34:24,680 --> 00:34:27,640
Speaker 6: up on Lebron for the autograph. Like that's black culture.

647
00:34:28,000 --> 00:34:29,680
Speaker 6: It comes in that form. It comes in that form.

648
00:34:29,760 --> 00:34:32,360
Speaker 6: It comes in that form. You can't just take black

649
00:34:32,640 --> 00:34:36,120
Speaker 6: culture a la cart man. They're like, this is not

650
00:34:36,200 --> 00:34:36,799
Speaker 6: what we're doing.

651
00:34:38,239 --> 00:34:40,480
Speaker 7: That goes into the part about the total market solutions

652
00:34:40,520 --> 00:34:43,160
Speaker 7: in it, because the partnership, if I read it right,

653
00:34:43,239 --> 00:34:44,520
Speaker 7: was a part of it was like we need to

654
00:34:44,560 --> 00:34:46,359
Speaker 7: have diversity, and so they kind of brought you out

655
00:34:46,400 --> 00:34:46,960
Speaker 7: into help with that.

656
00:34:47,320 --> 00:34:49,080
Speaker 4: So can you talk about the total market solutions a

657
00:34:49,080 --> 00:34:49,480
Speaker 4: little bit?

658
00:34:49,920 --> 00:34:54,520
Speaker 6: Well, I'm not anybody's diversity solution exactly, all right, so

659
00:34:54,719 --> 00:34:56,319
Speaker 6: let's knock that off. I don't know what they were

660
00:34:56,400 --> 00:34:59,719
Speaker 6: talking about whoever said that.

661
00:34:59,719 --> 00:35:01,440
Speaker 4: That's what the relationship is.

662
00:35:03,360 --> 00:35:06,480
Speaker 6: I will help bring culture to anything because I think

663
00:35:06,520 --> 00:35:09,520
Speaker 6: it does matter. My partnership with in dres and Horwitz

664
00:35:09,640 --> 00:35:12,319
Speaker 6: is bringing culture to indres and Horwitz. It's like, what

665
00:35:12,360 --> 00:35:14,879
Speaker 6: we what we do really well, it's something I built

666
00:35:14,880 --> 00:35:19,200
Speaker 6: the business on it. It's not driven by diversity. It's

667
00:35:19,280 --> 00:35:23,279
Speaker 6: driven by good ideas and cultural insights that that matter

668
00:35:23,320 --> 00:35:23,880
Speaker 6: and resonate.

669
00:35:25,480 --> 00:35:28,080
Speaker 4: Disney is a huge platform, big company.

670
00:35:28,640 --> 00:35:35,000
Speaker 6: They wanted some cultural insights.

671
00:35:32,120 --> 00:35:35,160
Speaker 4: In our creativity. That's what led to that outcome.

672
00:35:35,880 --> 00:35:38,160
Speaker 2: So can you break down a TikTok deal because that

673
00:35:38,320 --> 00:35:41,239
Speaker 2: was something that I feel like, once again you're on

674
00:35:41,280 --> 00:35:43,080
Speaker 2: the cutting edge of that. I have a son who's ten.

675
00:35:43,360 --> 00:35:45,960
Speaker 2: He's on TikTok, and anybody has children, you know that

676
00:35:46,000 --> 00:35:48,120
Speaker 2: TikTok is way bigger than Instagram for anybody under I

677
00:35:48,120 --> 00:35:50,760
Speaker 2: believe twenty fours and number one social media.

678
00:35:50,480 --> 00:35:53,120
Speaker 4: Snapchat's big, bigger than Instagram for young people too.

679
00:35:53,280 --> 00:35:56,839
Speaker 2: Yeah, but TikTok is TikTok, TikTok different, TikTok different. So

680
00:35:56,840 --> 00:35:59,440
Speaker 2: what's what's the situation that you guys got with TikTok, Well.

681
00:35:59,360 --> 00:36:03,560
Speaker 4: TikTok yo.

682
00:36:04,400 --> 00:36:06,600
Speaker 6: What happens is somebody puts up a sound on TikTok,

683
00:36:08,600 --> 00:36:12,279
Speaker 6: a piece of a song, and really what you want

684
00:36:12,560 --> 00:36:16,360
Speaker 6: is TikTok to be the place where you promote the

685
00:36:16,400 --> 00:36:19,680
Speaker 6: song and then if you can go you like that.

686
00:36:20,200 --> 00:36:22,279
Speaker 6: You can listen to the full end song on Apple Music.

687
00:36:22,280 --> 00:36:25,000
Speaker 6: You can listen to the full length song on one

688
00:36:25,040 --> 00:36:29,359
Speaker 6: of these streaming platforms. My our partnership with TikTok is

689
00:36:29,680 --> 00:36:32,840
Speaker 6: that we can take music and essentially starts on TikTok

690
00:36:32,880 --> 00:36:36,480
Speaker 6: in a short version and then click that artist can

691
00:36:36,520 --> 00:36:40,200
Speaker 6: distribute the song or that the full length version of

692
00:36:40,239 --> 00:36:43,080
Speaker 6: that song through United Masses and get it on the

693
00:36:43,200 --> 00:36:45,560
Speaker 6: streaming platforms in a very seamless way.

694
00:36:46,320 --> 00:36:48,680
Speaker 4: One of the artists that did that is artist Carl Roach.

695
00:36:48,760 --> 00:36:52,359
Speaker 6: He had this thing, this song that he put out

696
00:36:52,640 --> 00:36:54,720
Speaker 6: during the pandemic, and he was beaten on the table

697
00:36:55,160 --> 00:36:56,480
Speaker 6: boarded the house board in.

698
00:36:56,440 --> 00:36:59,360
Speaker 4: The houseboard boarded the house in the house board.

699
00:36:59,640 --> 00:37:02,080
Speaker 6: He put that out through us, so I don't take

700
00:37:02,080 --> 00:37:05,200
Speaker 6: that put that house to us. The song went crazy

701
00:37:05,640 --> 00:37:08,520
Speaker 6: and Tiger jumped on the song and all that. Whatever, whatever, whatever.

702
00:37:09,920 --> 00:37:14,359
Speaker 6: This guy, I'm watching ag TV and he's on there

703
00:37:14,719 --> 00:37:18,879
Speaker 6: buying his grandmother house from that thing. So he went

704
00:37:18,880 --> 00:37:23,239
Speaker 6: from TikTok the United Masters, made money and then brought

705
00:37:23,280 --> 00:37:24,440
Speaker 6: his grandmam.

706
00:37:24,040 --> 00:37:28,440
Speaker 4: A house and did it all in his house. Yeah yeah, I.

707
00:37:28,400 --> 00:37:32,600
Speaker 6: Mean this is this is this is the creator economy

708
00:37:32,800 --> 00:37:37,240
Speaker 6: coming to life. This is the revolution of the creator economy.

709
00:37:37,680 --> 00:37:43,239
Speaker 6: If I asked you fifteen years ago, who's a photographer,

710
00:37:44,520 --> 00:37:46,600
Speaker 6: it would be the person with the big like a

711
00:37:46,719 --> 00:37:49,719
Speaker 6: joint that goes like this that none of us in

712
00:37:49,760 --> 00:37:52,640
Speaker 6: this room look like they're know how to do, and.

713
00:37:58,280 --> 00:38:00,840
Speaker 4: Right, you know how to do and in that person's

714
00:38:00,840 --> 00:38:01,600
Speaker 4: a photographer.

715
00:38:02,880 --> 00:38:07,560
Speaker 6: As camera equipment has come down in courts and camera

716
00:38:07,640 --> 00:38:11,000
Speaker 6: quality on a cell phone has become great, if you

717
00:38:11,040 --> 00:38:15,280
Speaker 6: ask people today, who's a photographer, because like this, everyone

718
00:38:15,280 --> 00:38:17,880
Speaker 6: can take a great picture. So much so is an

719
00:38:17,920 --> 00:38:22,200
Speaker 6: Apple campaign that says shot on an iPhone, shot by anybody,

720
00:38:22,480 --> 00:38:24,319
Speaker 6: shot by this person, shot by the in a picture

721
00:38:24,360 --> 00:38:31,040
Speaker 6: looks fantastic, right, that's called the camera equipment coming down

722
00:38:31,200 --> 00:38:34,239
Speaker 6: in price points, and therefore people can take photos that

723
00:38:34,280 --> 00:38:37,160
Speaker 6: are good. The businesses that are created off of that

724
00:38:37,440 --> 00:38:40,840
Speaker 6: are filters that are sold everything on Snapchat. All the

725
00:38:40,960 --> 00:38:44,600
Speaker 6: video business is because cameras got great on phones. That's

726
00:38:44,640 --> 00:38:45,760
Speaker 6: exactly what's taking.

727
00:38:45,600 --> 00:38:47,600
Speaker 4: Place in music. You don't have to go to a

728
00:38:47,640 --> 00:38:50,600
Speaker 4: studio no more. The court of recording a song is

729
00:38:50,640 --> 00:38:52,640
Speaker 4: getting lower and lower and lower, to.

730
00:38:52,560 --> 00:38:54,600
Speaker 6: The point where a person could record a song in

731
00:38:54,640 --> 00:38:58,600
Speaker 6: their house, put it out through a streaming platform, a

732
00:38:58,680 --> 00:39:02,000
Speaker 6: distributor like us, and then eat or of that song.

733
00:39:02,280 --> 00:39:04,680
Speaker 6: So if you start asking people today who's a musician

734
00:39:05,080 --> 00:39:08,439
Speaker 6: an artist, you have millions of people raised in their hand.

735
00:39:08,640 --> 00:39:11,200
Speaker 6: If I asked you that question fifteen years ago, it'd

736
00:39:11,200 --> 00:39:13,720
Speaker 6: be the only people that raise their hands, or people

737
00:39:13,719 --> 00:39:16,000
Speaker 6: who had record deals and could afford.

738
00:39:15,640 --> 00:39:18,279
Speaker 4: To go to a studio and make a song.

739
00:39:19,040 --> 00:39:22,759
Speaker 6: So as equipment gets lower in costs, look at this

740
00:39:22,840 --> 00:39:25,760
Speaker 6: podcast that we're doing. If we didn't have this equipment

741
00:39:26,000 --> 00:39:28,520
Speaker 6: at this price point, the things that you would have

742
00:39:28,600 --> 00:39:30,560
Speaker 6: to do to get this show out in the world

743
00:39:30,840 --> 00:39:34,239
Speaker 6: would have been ridiculous. Now you're going to run up

744
00:39:34,239 --> 00:39:37,080
Speaker 6: on everybody and you are this is the biggest financial

745
00:39:37,080 --> 00:39:38,200
Speaker 6: show in the world.

746
00:39:38,440 --> 00:39:41,359
Speaker 5: Fact, and you got a shot because.

747
00:39:41,239 --> 00:39:44,200
Speaker 6: The equipment is so low cost that you got a

748
00:39:44,200 --> 00:39:45,680
Speaker 6: shot to do this. But if you had to go

749
00:39:45,719 --> 00:39:49,279
Speaker 6: to CBS or this person or whoever it may be

750
00:39:49,719 --> 00:39:51,759
Speaker 6: for them to hear this idea and some white guy

751
00:39:51,800 --> 00:39:52,400
Speaker 6: sits back.

752
00:39:52,280 --> 00:39:55,560
Speaker 4: And goes, nah, I don't know all about that.

753
00:39:56,719 --> 00:40:00,840
Speaker 6: You may change careers. But because of the price this equipment,

754
00:40:01,239 --> 00:40:05,440
Speaker 6: you're more than making a living. Yeah, that's what technology

755
00:40:05,520 --> 00:40:11,160
Speaker 6: is doing. It's democratizing these creative industries and giving everybody

756
00:40:11,200 --> 00:40:11,640
Speaker 6: a shot.

757
00:40:12,200 --> 00:40:12,520
Speaker 5: Yeah.

758
00:40:12,560 --> 00:40:14,799
Speaker 2: And also from the marketing standpoint as well as far

759
00:40:14,840 --> 00:40:18,160
Speaker 2: as like now we don't have to go to like CNBC.

760
00:40:18,320 --> 00:40:20,279
Speaker 2: Imagine if we tried to go to CNBC and pitch

761
00:40:20,320 --> 00:40:24,120
Speaker 2: them on like we're gonna blame financial literacy with culture

762
00:40:24,120 --> 00:40:25,600
Speaker 2: and we want to have it like they woul probably

763
00:40:25,600 --> 00:40:27,680
Speaker 2: look at us crazy with no history. But we just

764
00:40:27,719 --> 00:40:30,120
Speaker 2: go straight and we make our own thing. We promoted

765
00:40:30,200 --> 00:40:32,279
Speaker 2: on Instagram and now it just glows up on so

766
00:40:32,320 --> 00:40:32,600
Speaker 2: to hope.

767
00:40:32,719 --> 00:40:33,480
Speaker 4: This is what I'm saying.

768
00:40:33,640 --> 00:40:37,560
Speaker 6: So in music social media, Instagram and TikTok is a

769
00:40:37,560 --> 00:40:40,959
Speaker 6: new MTV, Apple Music and Spotify is and new Tie

770
00:40:41,040 --> 00:40:44,759
Speaker 6: Records and radio and that's cold, that's what it is.

771
00:40:46,440 --> 00:40:47,080
Speaker 4: That's powerful.

772
00:40:47,239 --> 00:40:49,439
Speaker 7: So I mean, we said Apple, So let's talk about

773
00:40:49,480 --> 00:40:51,440
Speaker 7: the most recent thing that's happened in the past few

774
00:40:51,480 --> 00:40:55,879
Speaker 7: weeks is the fifty million dollar Apple deal. So from

775
00:40:55,880 --> 00:40:58,399
Speaker 7: what I hear, it's to grow technology, is what you're

776
00:40:58,440 --> 00:41:00,520
Speaker 7: speaking about, and create more infrastructure.

777
00:41:00,640 --> 00:41:02,000
Speaker 4: Can you expand upon that a little bit?

778
00:41:02,680 --> 00:41:07,480
Speaker 6: Yeah, Well, we we're building an amazing company and we

779
00:41:07,640 --> 00:41:13,040
Speaker 6: hired great people, so a great team of people, and

780
00:41:13,080 --> 00:41:16,680
Speaker 6: over the last five years to build this, we definitely

781
00:41:16,719 --> 00:41:19,319
Speaker 6: had some roller coaster rides. It's very hard to build

782
00:41:19,320 --> 00:41:22,520
Speaker 6: a new company when you're trying to build technology and

783
00:41:22,560 --> 00:41:26,280
Speaker 6: you have an advertising business and you got music distribution,

784
00:41:26,400 --> 00:41:29,520
Speaker 6: and you're preaching about independence and people are trying to

785
00:41:29,560 --> 00:41:32,400
Speaker 6: hold onto the past and.

786
00:41:31,840 --> 00:41:33,680
Speaker 4: Hate on you and all that kind of shit. You

787
00:41:33,760 --> 00:41:34,440
Speaker 4: got to have.

788
00:41:36,360 --> 00:41:40,600
Speaker 6: An irrational belief in yourself, an irrational persistence to fight it,

789
00:41:41,640 --> 00:41:45,320
Speaker 6: and that paid off. It paid off a few times.

790
00:41:45,320 --> 00:41:48,719
Speaker 6: But this Apple announcement said a lot. It was loud

791
00:41:48,800 --> 00:41:52,520
Speaker 6: because you know, a Apple isn't invest in anything. I mean,

792
00:41:52,640 --> 00:41:55,040
Speaker 6: so when you get Apple behind you, it ain't even

793
00:41:55,080 --> 00:41:57,640
Speaker 6: about the money. It's about like Apple believes in it.

794
00:41:57,680 --> 00:42:01,479
Speaker 6: That means just bigger than it ain't just some regular shit.

795
00:42:02,560 --> 00:42:09,959
Speaker 6: Number Two, it validates who we are and it says

796
00:42:09,960 --> 00:42:13,200
Speaker 6: to the independent artists community, you are being heard. You

797
00:42:13,239 --> 00:42:15,359
Speaker 6: were not a cottage industry, you were not less than

798
00:42:15,840 --> 00:42:17,520
Speaker 6: to the point that Apple believes in it.

799
00:42:19,480 --> 00:42:21,839
Speaker 4: And then you know, for me as a CEO.

800
00:42:25,640 --> 00:42:29,000
Speaker 6: I look at that like it's Ai and Jadakiss Again,

801
00:42:29,080 --> 00:42:31,399
Speaker 6: it's that type of stuff, you know, It's just it's

802
00:42:31,480 --> 00:42:35,319
Speaker 6: what I've been doing. And man, anyone listening to this

803
00:42:35,400 --> 00:42:38,560
Speaker 6: right now, like you got to be able to run

804
00:42:38,560 --> 00:42:39,320
Speaker 6: the real marathon.

805
00:42:39,360 --> 00:42:40,840
Speaker 4: I've been doing this shit. I'm fifty.

806
00:42:41,160 --> 00:42:44,040
Speaker 6: I've been doing this straight up since I was twenty

807
00:42:44,080 --> 00:42:46,600
Speaker 6: three years old. I was twenty two years old as

808
00:42:46,680 --> 00:42:48,719
Speaker 6: kidd and plays road manager. And if I talk about

809
00:42:48,719 --> 00:42:51,680
Speaker 6: stuff before that, that's non music. It's the same thing

810
00:42:51,719 --> 00:42:54,759
Speaker 6: I've been doing. I sold mortgages. I sold mortgages when

811
00:42:54,760 --> 00:42:56,680
Speaker 6: I was eighteen years old, and Bedford.

812
00:42:56,360 --> 00:42:57,319
Speaker 4: Steyves and I did this.

813
00:42:58,000 --> 00:43:02,680
Speaker 6: So the race you have to run, you better love

814
00:43:02,680 --> 00:43:04,160
Speaker 6: it because you're gonna be running it for a while

815
00:43:04,200 --> 00:43:04,799
Speaker 6: if you want to.

816
00:43:05,600 --> 00:43:07,080
Speaker 4: You know, pop this type of ship.

817
00:43:09,719 --> 00:43:12,960
Speaker 2: So when like when Apple do they do they have

818
00:43:13,239 --> 00:43:15,600
Speaker 2: like part equity ownership and company out.

819
00:43:16,160 --> 00:43:18,520
Speaker 6: Apple is a partner in the company, you know, just

820
00:43:19,239 --> 00:43:22,600
Speaker 6: the the the equity holders of my company and myself

821
00:43:22,680 --> 00:43:27,840
Speaker 6: and the employees of Translation, United Masters, Apple, Google and

822
00:43:27,920 --> 00:43:28,840
Speaker 6: in Rees and Horwitz.

823
00:43:29,040 --> 00:43:30,359
Speaker 5: That's Google's involved as well.

824
00:43:30,480 --> 00:43:33,160
Speaker 4: Yeah yeah, they were original Yeah yeah, yeah, yeah.

825
00:43:33,560 --> 00:43:35,839
Speaker 2: So's so it's in there invested interest to not only

826
00:43:36,040 --> 00:43:38,120
Speaker 2: like to make sure the company goes as well, because

827
00:43:38,120 --> 00:43:39,440
Speaker 2: they're part owners of the company as well.

828
00:43:39,520 --> 00:43:39,719
Speaker 4: Well.

829
00:43:40,239 --> 00:43:42,840
Speaker 6: You know, you put together a board, you run your business.

830
00:43:42,920 --> 00:43:47,719
Speaker 6: You Yeah, there's strategic for a reason. I mean, it's

831
00:43:47,719 --> 00:43:49,560
Speaker 6: not like you can fall backwards that they're gonna catch it.

832
00:43:49,600 --> 00:43:51,640
Speaker 6: You got to do it for sure, for sure.

833
00:43:53,160 --> 00:43:57,440
Speaker 2: So as far as that going forward, where do you

834
00:43:57,480 --> 00:44:01,000
Speaker 2: see the future for United Masters, Like, what would your

835
00:44:01,280 --> 00:44:05,200
Speaker 2: tenure plan B we have in this conversation ten years

836
00:44:05,200 --> 00:44:07,200
Speaker 2: from now, Where do you envision United Masses.

837
00:44:07,280 --> 00:44:10,280
Speaker 4: So I do believe that it's going to extend beyond music.

838
00:44:11,080 --> 00:44:16,520
Speaker 6: I think that the idea of being independent and monetizing

839
00:44:17,239 --> 00:44:20,600
Speaker 6: directly to your audience is something that's going to become

840
00:44:21,040 --> 00:44:25,920
Speaker 6: the industry itself. There's a company you guys should look

841
00:44:25,960 --> 00:44:31,440
Speaker 6: at called Substack. It's doing substack. Substack Substack is basically

842
00:44:31,600 --> 00:44:35,240
Speaker 6: saying that the journalists are actually bigger than the papers

843
00:44:35,239 --> 00:44:38,239
Speaker 6: that they write for. So the journalists now have their

844
00:44:38,239 --> 00:44:43,280
Speaker 6: own platform that they could actually charge to read their stories.

845
00:44:43,880 --> 00:44:47,279
Speaker 6: So if you like reading that writer rather than going

846
00:44:47,280 --> 00:44:49,560
Speaker 6: to the Wall Street Journal or New York Times, why

847
00:44:49,560 --> 00:44:53,120
Speaker 6: don't you read his stories on substack right? Because you

848
00:44:53,160 --> 00:44:57,040
Speaker 6: buy into that writer. So substack is it's the written

849
00:44:57,120 --> 00:45:01,560
Speaker 6: version of podcasts right where you can buy ala carte,

850
00:45:01,880 --> 00:45:05,040
Speaker 6: and these creators are saying, I'd much rather do it

851
00:45:05,080 --> 00:45:07,520
Speaker 6: on my own than.

852
00:45:08,320 --> 00:45:10,560
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853
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867
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876
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878
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879
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880
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881
00:46:38,960 --> 00:46:42,360
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882
00:46:42,440 --> 00:46:46,960
Speaker 7: dot com backslash go backslash eyl to learn more that

883
00:46:47,160 --> 00:46:52,600
Speaker 7: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate,

884
00:46:52,719 --> 00:46:55,080
Speaker 7: Let's Square handle the back end so you can keep

885
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Speaker 7: pushing your vision forward.

886
00:46:59,000 --> 00:47:02,880
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902
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Speaker 6: Right for the New York Times at a Wall Street Journal,

903
00:48:00,040 --> 00:48:05,200
Speaker 6: I don't need their or authentication because I'm already me.

904
00:48:05,800 --> 00:48:08,000
Speaker 4: I've already built the following. I already built an audience.

905
00:48:08,160 --> 00:48:12,680
Speaker 6: I don't need them anymore to legitimize me, and therefore

906
00:48:12,680 --> 00:48:18,000
Speaker 6: I can charge my audience directly for my work. That's

907
00:48:18,000 --> 00:48:21,399
Speaker 6: what Joe Buden did with his podcast with Patreon, which

908
00:48:21,440 --> 00:48:21,719
Speaker 6: is Dope.

909
00:48:22,280 --> 00:48:24,600
Speaker 4: This is where this is going, so United Masses.

910
00:48:25,800 --> 00:48:29,640
Speaker 6: As this expands conceptually and becomes the new norm, we're

911
00:48:29,680 --> 00:48:32,600
Speaker 6: going to be expanding into all of those other areas

912
00:48:32,600 --> 00:48:37,360
Speaker 6: of expression and creativity because at our core and my

913
00:48:37,760 --> 00:48:42,080
Speaker 6: firm belief is that I want the artists and the

914
00:48:42,160 --> 00:48:49,279
Speaker 6: author to own their works. I don't care if it's art, music, journalism,

915
00:48:49,320 --> 00:48:52,040
Speaker 6: you go down the line. If you create an expression

916
00:48:52,520 --> 00:48:55,600
Speaker 6: comes out of your brain, it's your ip. You should

917
00:48:55,600 --> 00:48:59,120
Speaker 6: own it, and you need an easy way to monetize it.

918
00:48:59,640 --> 00:49:01,880
Speaker 6: And I don't want to do I want to be

919
00:49:01,880 --> 00:49:05,120
Speaker 6: best in class. So you know, I'm not gonna substack

920
00:49:05,239 --> 00:49:07,160
Speaker 6: is awesome. So I'm not saying I'm gonna just start

921
00:49:07,239 --> 00:49:10,040
Speaker 6: running into journalism because I just want to do it

922
00:49:10,120 --> 00:49:13,400
Speaker 6: because they're making money. I want to do it for

923
00:49:13,480 --> 00:49:15,759
Speaker 6: all of the things that I'm really good at understanding

924
00:49:16,080 --> 00:49:20,000
Speaker 6: and build a platform for those creators. And that's what

925
00:49:20,040 --> 00:49:22,759
Speaker 6: we're doing now with music, starting with that, and we're

926
00:49:22,760 --> 00:49:26,319
Speaker 6: going to continue to on that journey. And I don't

927
00:49:26,360 --> 00:49:28,080
Speaker 6: know which the next one is, and the next one

928
00:49:28,120 --> 00:49:34,680
Speaker 6: is secondarily brands believe me, and they believe me because

929
00:49:34,680 --> 00:49:37,439
Speaker 6: I've put my work in the I've delivered results. I've

930
00:49:37,440 --> 00:49:39,960
Speaker 6: come back good. You put out money, the money's come

931
00:49:40,000 --> 00:49:44,319
Speaker 6: back good. And I'm taking that equity that I've built

932
00:49:44,360 --> 00:49:47,080
Speaker 6: with these brands and I'm passing it along and getting

933
00:49:47,080 --> 00:49:49,279
Speaker 6: the artists including it so they can partake it.

934
00:49:49,280 --> 00:49:51,880
Speaker 4: It's what we just did. Right we're sitting here on

935
00:49:51,880 --> 00:49:53,640
Speaker 4: this podcast. We meet, we wrap it up.

936
00:49:53,880 --> 00:49:56,560
Speaker 6: We already broke bread because I see what you guys

937
00:49:56,600 --> 00:49:58,560
Speaker 6: are doing. I'm looking at the numbers. I'm like, let's

938
00:49:58,560 --> 00:50:01,160
Speaker 6: get these guys this money we gotta get.

939
00:50:02,840 --> 00:50:05,759
Speaker 4: Let's get this from one go to the next.

940
00:50:07,840 --> 00:50:12,240
Speaker 6: So yeah, but we gotta You know, it's really about

941
00:50:12,280 --> 00:50:14,560
Speaker 6: that type of thing. So if I could bring that

942
00:50:15,440 --> 00:50:18,239
Speaker 6: value and pass it along to create its such as

943
00:50:18,280 --> 00:50:21,480
Speaker 6: yourself and the artist, that's how we get the ecosystem going.

944
00:50:21,520 --> 00:50:24,160
Speaker 6: And by the way, once we get going, there's no

945
00:50:24,280 --> 00:50:27,000
Speaker 6: turning back because we start believing it. You see it,

946
00:50:27,000 --> 00:50:29,360
Speaker 6: it works, you believe in it, and then it's self signing.

947
00:50:29,440 --> 00:50:31,680
Speaker 6: Crazy when people say things to you like what do

948
00:50:31,719 --> 00:50:31,960
Speaker 6: you do?

949
00:50:32,000 --> 00:50:36,440
Speaker 4: You want me to do? What I know you're talking to.

950
00:50:36,520 --> 00:50:38,920
Speaker 2: But that's my thing. I feel like with music, it's

951
00:50:38,920 --> 00:50:41,080
Speaker 2: one of these things we should We did. Derek Ferguson

952
00:50:41,480 --> 00:50:43,160
Speaker 2: shout out to him and we interview him. This was

953
00:50:43,200 --> 00:50:45,360
Speaker 2: a while ago, and I'm asking.

954
00:50:45,960 --> 00:50:50,360
Speaker 7: Robin Hood you spi he's the best.

955
00:50:49,440 --> 00:50:51,600
Speaker 4: Yes, so he was.

956
00:50:51,680 --> 00:50:55,720
Speaker 7: I went to church with him and Connecticut up in Connecticut.

957
00:50:55,800 --> 00:50:58,160
Speaker 4: Yeah, he's amazing. He's a genius.

958
00:51:00,520 --> 00:51:03,360
Speaker 5: Yeah, that's how that's you got it.

959
00:51:03,440 --> 00:51:05,120
Speaker 4: You don't have him on this he was early.

960
00:51:05,160 --> 00:51:06,399
Speaker 2: We had him two years We got him two years

961
00:51:06,400 --> 00:51:08,719
Speaker 2: ago on the podcast. Yeah, so I was, you know,

962
00:51:09,480 --> 00:51:11,880
Speaker 2: I asked him because at that time, everybody was like masters,

963
00:51:11,880 --> 00:51:13,640
Speaker 2: own your masters. So I asked him, which was I

964
00:51:13,680 --> 00:51:15,400
Speaker 2: thought it was going to be a very complex answer.

965
00:51:15,400 --> 00:51:18,080
Speaker 2: I'm like, well, how do artists actually own their masters?

966
00:51:18,120 --> 00:51:20,000
Speaker 2: Because we was posting about music a lot, and everybody

967
00:51:20,000 --> 00:51:21,879
Speaker 2: in our comments was like, well, how do I own

968
00:51:21,880 --> 00:51:23,239
Speaker 2: my masters? Teach me how to own my masters? I

969
00:51:23,280 --> 00:51:25,040
Speaker 2: asked him, like how do artists? And he's like, never

970
00:51:25,080 --> 00:51:27,360
Speaker 2: give it away. You own it as long as you

971
00:51:27,400 --> 00:51:29,200
Speaker 2: don't give it away. Like that's it, Like that's the

972
00:51:29,520 --> 00:51:31,759
Speaker 2: that's the easy answer. So I say that to say,

973
00:51:31,800 --> 00:51:34,240
Speaker 2: why do artists why they still sign away their masters?

974
00:51:34,320 --> 00:51:36,120
Speaker 5: Why? After all of this. We heard all the stories,

975
00:51:36,160 --> 00:51:38,520
Speaker 5: you know, the let's let's let's go to it.

976
00:51:39,000 --> 00:51:46,239
Speaker 6: You know, if you're an artist, you fantasize about your

977
00:51:46,239 --> 00:51:51,600
Speaker 6: Grammy speech, right, and that's embedded in your brain, the

978
00:51:51,719 --> 00:51:52,480
Speaker 6: Grammy speech.

979
00:51:53,960 --> 00:51:58,000
Speaker 4: And no matter how fraudulent you know, the Grammys is

980
00:51:58,920 --> 00:52:00,800
Speaker 4: you still show.

981
00:52:00,640 --> 00:52:05,839
Speaker 6: Up, put on your Sunday's best and hope that this

982
00:52:05,920 --> 00:52:08,359
Speaker 6: is the time you don't get jerked. And we see

983
00:52:08,360 --> 00:52:10,719
Speaker 6: them get jerked over and over and over every year,

984
00:52:10,760 --> 00:52:12,640
Speaker 6: and you know what they do show up the next year.

985
00:52:13,360 --> 00:52:17,760
Speaker 2: Right, why hope that you abusive relationship type situation.

986
00:52:18,560 --> 00:52:22,560
Speaker 6: It's that it's the word of people who get kidnapped.

987
00:52:22,600 --> 00:52:30,400
Speaker 6: They fall in love with their kidnapping Stockholm Stockholm syndrome. Artists,

988
00:52:30,520 --> 00:52:33,960
Speaker 6: you come up, there are certain artists that you know,

989
00:52:33,800 --> 00:52:36,719
Speaker 6: you you want the money, like you ain't got ship,

990
00:52:37,280 --> 00:52:37,960
Speaker 6: give me some money.

991
00:52:39,560 --> 00:52:40,440
Speaker 4: I'll take some money.

992
00:52:40,520 --> 00:52:43,399
Speaker 6: Like it's all like, so you you want to fight

993
00:52:43,440 --> 00:52:45,359
Speaker 6: for the right thing, but you ain't got no money.

994
00:52:45,360 --> 00:52:47,480
Speaker 6: You got to feed your daughter whatever you're going to

995
00:52:47,560 --> 00:52:49,839
Speaker 6: do that. I mean, there's nothing to say about that, right,

996
00:52:52,239 --> 00:52:56,279
Speaker 6: But the question starts to it's like, if you're a

997
00:52:56,360 --> 00:53:00,000
Speaker 6: new artist right now, you don't need to do that, right,

998
00:53:00,200 --> 00:53:02,320
Speaker 6: you could, you can come up because you see it

999
00:53:02,360 --> 00:53:05,000
Speaker 6: already and the artists are getting younger and younger and younger,

1000
00:53:05,200 --> 00:53:05,840
Speaker 6: and it's working.

1001
00:53:06,680 --> 00:53:08,759
Speaker 4: And if you're a veteran an.

1002
00:53:08,719 --> 00:53:10,319
Speaker 6: Artist who's been doing this for a while and your

1003
00:53:10,320 --> 00:53:14,279
Speaker 6: deal is up, why would you resign and and not

1004
00:53:14,360 --> 00:53:18,520
Speaker 6: own your masses going forward. That's why let's give it

1005
00:53:18,560 --> 00:53:21,520
Speaker 6: up to NASA, because Nasia owns his ship.

1006
00:53:21,560 --> 00:53:21,759
Speaker 4: Now.

1007
00:53:22,440 --> 00:53:25,759
Speaker 6: You know, it's a shame NOAs don't own Ellmatic, But

1008
00:53:26,800 --> 00:53:30,120
Speaker 6: the facts of the matter is nas owns his work now,

1009
00:53:30,480 --> 00:53:33,360
Speaker 6: he owns King's Disease, he owns all of his works

1010
00:53:33,400 --> 00:53:37,719
Speaker 6: going forward. And he's an example of somebody who said,

1011
00:53:37,760 --> 00:53:39,960
Speaker 6: you know what, I'm not going to take the short

1012
00:53:40,000 --> 00:53:42,520
Speaker 6: money because it's short money. I'm a better on myself

1013
00:53:42,520 --> 00:53:45,280
Speaker 6: and own my ship. And then I found higher marginal

1014
00:53:45,280 --> 00:53:45,839
Speaker 6: items like.

1015
00:53:45,800 --> 00:53:46,560
Speaker 4: Coin base.

1016
00:53:52,239 --> 00:53:52,600
Speaker 5: Very hot.

1017
00:53:52,920 --> 00:53:56,200
Speaker 2: Actually leads me to something. We see a lot of

1018
00:53:56,400 --> 00:53:58,320
Speaker 2: I know you spend a lot of time in Silicon Valley.

1019
00:53:58,719 --> 00:54:02,879
Speaker 2: Am I saying that right? Silicon is La Khan Khan, Yeah,

1020
00:54:03,960 --> 00:54:09,040
Speaker 2: Silicon I've heard that. If you say silicon tech, people

1021
00:54:09,200 --> 00:54:14,160
Speaker 2: from yeah, the textiles will look at this differently. We

1022
00:54:14,280 --> 00:54:17,799
Speaker 2: see a lot of rappers getting into VC world, whether

1023
00:54:17,800 --> 00:54:21,480
Speaker 2: it's Chameleionaire, NAS E forty Snoop, you name it, the

1024
00:54:21,520 --> 00:54:25,520
Speaker 2: whole gambit. NAS has obviously been extremely successful, of course, J.

1025
00:54:27,920 --> 00:54:28,439
Speaker 4: What are your.

1026
00:54:28,360 --> 00:54:31,240
Speaker 2: Thoughts in that and were you involved in like helping

1027
00:54:31,320 --> 00:54:34,759
Speaker 2: some of these guys, especially NAS, like with your your

1028
00:54:34,800 --> 00:54:39,880
Speaker 2: your connects to the Silicon Valley.

1029
00:54:39,360 --> 00:54:44,320
Speaker 4: I mean introduced Nons, Tans and Horowitz full stop.

1030
00:54:44,560 --> 00:54:48,719
Speaker 6: I mean he would. I mean that's you said, I

1031
00:54:48,800 --> 00:54:49,960
Speaker 6: was the plug. You can't the.

1032
00:54:51,360 --> 00:54:54,960
Speaker 7: Guy who's like, I never forget I've seen uh uh

1033
00:54:54,960 --> 00:54:57,560
Speaker 7: he was at the Golden State Warriors finals game. First

1034
00:54:57,560 --> 00:54:58,879
Speaker 7: of all, you had to I never forget. You had

1035
00:54:58,880 --> 00:55:01,719
Speaker 7: to chat out, shout out to you for that and

1036
00:55:02,400 --> 00:55:03,000
Speaker 7: chatted back.

1037
00:55:02,880 --> 00:55:04,680
Speaker 4: With the ones shout that.

1038
00:55:05,000 --> 00:55:07,040
Speaker 7: And you're looking and I see Harvest, I see the

1039
00:55:07,040 --> 00:55:08,200
Speaker 7: owner of the Golden State Warriors.

1040
00:55:08,239 --> 00:55:09,640
Speaker 4: I see you. Let's see J. I see Kevin.

1041
00:55:09,680 --> 00:55:13,839
Speaker 7: Ha'm like stouts everywhere. This this guy is everywhere. So yeah,

1042
00:55:13,840 --> 00:55:15,480
Speaker 7: you are the ploy. We can't take that from We

1043
00:55:15,520 --> 00:55:17,280
Speaker 7: can't take that. But I want to talk about.

1044
00:55:18,560 --> 00:55:21,400
Speaker 2: Because any thing about this VC situation, it's very important

1045
00:55:21,400 --> 00:55:23,960
Speaker 2: that we have this conversation and it's broader range and

1046
00:55:24,040 --> 00:55:26,640
Speaker 2: just VC. The reason I think the reason another reason

1047
00:55:26,640 --> 00:55:29,239
Speaker 2: why our platform has become so successful is because for

1048
00:55:29,280 --> 00:55:33,239
Speaker 2: a long time we see our heroes with sports entertainment

1049
00:55:33,560 --> 00:55:37,440
Speaker 2: and they do these deals, whether it's Jay with Champagne Company,

1050
00:55:37,520 --> 00:55:41,560
Speaker 2: NAS and coinbasing. It's inspiration, it's motivation, but it's not

1051
00:55:41,600 --> 00:55:44,360
Speaker 2: really helpful to the average person. It's like they're in

1052
00:55:44,360 --> 00:55:47,279
Speaker 2: the clouds and we're on the ground. What we've done

1053
00:55:47,440 --> 00:55:49,720
Speaker 2: is put a ladder from the clouds to the grounds.

1054
00:55:49,719 --> 00:55:52,040
Speaker 2: When we interview Mark Cuban, I asked him he has

1055
00:55:52,080 --> 00:55:53,680
Speaker 2: one of the greatest stock deals of all time. When

1056
00:55:53,680 --> 00:55:56,120
Speaker 2: he did the short he shortage y'allho, I asked him,

1057
00:55:56,160 --> 00:55:59,239
Speaker 2: he walked us through how he did it. I think

1058
00:55:59,280 --> 00:56:03,640
Speaker 2: that it would be extreme beneficial with all of these gentlemen.

1059
00:56:03,920 --> 00:56:07,600
Speaker 2: They have to start explaining these things because the information

1060
00:56:07,719 --> 00:56:11,279
Speaker 2: is not getting passed down and they're just seeing headlines

1061
00:56:11,320 --> 00:56:14,600
Speaker 2: and it's like, oh, that's dope, but it's not really beneficial.

1062
00:56:15,000 --> 00:56:22,920
Speaker 4: Well, yes, some of these things are.

1063
00:56:26,640 --> 00:56:29,319
Speaker 6: You think it's self explanatory because you really did it

1064
00:56:29,360 --> 00:56:33,440
Speaker 6: in slow motion and broad daylight. I mean, NAS met

1065
00:56:34,239 --> 00:56:38,040
Speaker 6: through me. But I manage them and we have a

1066
00:56:38,040 --> 00:56:42,120
Speaker 6: partnership for many years, and we're friends many Your friend

1067
00:56:42,160 --> 00:56:44,480
Speaker 6: can introduce you to anybody, can introduce you to a

1068
00:56:44,520 --> 00:56:47,560
Speaker 6: motherfucker who in the drug game, will introduce you somebody

1069
00:56:47,600 --> 00:56:48,359
Speaker 6: in the VC game.

1070
00:56:48,360 --> 00:56:50,759
Speaker 4: I mean, he just happens to know somebody in a

1071
00:56:50,800 --> 00:56:51,319
Speaker 4: VC game.

1072
00:56:52,840 --> 00:56:57,080
Speaker 6: And Nas wrote a check because Nas was interested in bitcoin.

1073
00:56:57,280 --> 00:56:59,520
Speaker 6: He heard about it and was interested in it, and

1074
00:57:00,040 --> 00:57:03,440
Speaker 6: through that interest, that opportunity came along. And now's was

1075
00:57:03,520 --> 00:57:08,880
Speaker 6: actually pitched the founder of coinbase the idea of investing

1076
00:57:08,880 --> 00:57:14,520
Speaker 6: in the company. It's it's really not too hard to explain.

1077
00:57:14,760 --> 00:57:16,760
Speaker 6: Take your money. If you find something you believe in,

1078
00:57:17,080 --> 00:57:18,200
Speaker 6: you could buy stock in it.

1079
00:57:18,440 --> 00:57:18,560
Speaker 4: Right.

1080
00:57:18,600 --> 00:57:20,640
Speaker 6: It doesn't have to start with the VC game, but

1081
00:57:20,720 --> 00:57:22,840
Speaker 6: you could buy stock in something you believe in, something

1082
00:57:22,880 --> 00:57:26,160
Speaker 6: that you see taking off, like and and write a

1083
00:57:26,200 --> 00:57:27,960
Speaker 6: small check and invest in it.

1084
00:57:28,240 --> 00:57:30,560
Speaker 2: Yeah, it's not really but it's like even like Kanye right,

1085
00:57:30,640 --> 00:57:32,840
Speaker 2: Like it's like the whole thing when you go to

1086
00:57:32,840 --> 00:57:34,320
Speaker 2: when you go like not to cut you off, but

1087
00:57:34,400 --> 00:57:36,080
Speaker 2: like Harvard, right, this is like case studies.

1088
00:57:36,120 --> 00:57:37,840
Speaker 5: They do case studies. This is what we do case studies.

1089
00:57:37,880 --> 00:57:38,040
Speaker 4: Right.

1090
00:57:38,120 --> 00:57:40,680
Speaker 2: It's extremely beneficial. It's a great way to learn. So

1091
00:57:40,960 --> 00:57:44,040
Speaker 2: it's extremely beneficial to learn from things that are interesting

1092
00:57:44,080 --> 00:57:46,919
Speaker 2: to you. Most people are attracted to things that they're

1093
00:57:46,920 --> 00:57:49,240
Speaker 2: interested in, which is in our a lot of times

1094
00:57:49,280 --> 00:57:51,959
Speaker 2: supports and entertainment. So we can use these as case

1095
00:57:51,960 --> 00:57:55,480
Speaker 2: studies to study and actually for young entrepreneurs that's coming up.

1096
00:57:55,520 --> 00:57:57,400
Speaker 2: So when we see it not it might not be

1097
00:57:57,400 --> 00:57:59,640
Speaker 2: self explained. It might be self explanatory to somebody that's

1098
00:57:59,640 --> 00:58:02,480
Speaker 2: actually in it. But you got to remember, like even stocks,

1099
00:58:02,600 --> 00:58:06,200
Speaker 2: we invest in stocks heavy, but the vast majority of people,

1100
00:58:06,240 --> 00:58:08,440
Speaker 2: a lot of people are still beginning level of stocks.

1101
00:58:08,440 --> 00:58:12,000
Speaker 2: So what I think is self explanatory for somebody that's

1102
00:58:12,040 --> 00:58:14,480
Speaker 2: just coming up, they have no idea what the ETF

1103
00:58:14,600 --> 00:58:16,040
Speaker 2: is an index fund. So we got to kind of

1104
00:58:16,080 --> 00:58:18,600
Speaker 2: explain and walking through it, and it's been extremely beneficial

1105
00:58:18,640 --> 00:58:21,320
Speaker 2: and it's helpful, and I feel like we talk about

1106
00:58:21,440 --> 00:58:24,040
Speaker 2: financial literacy and all this stuff, we can never forget

1107
00:58:24,320 --> 00:58:27,680
Speaker 2: that the vast majority of people are financially ignorant and

1108
00:58:27,760 --> 00:58:30,120
Speaker 2: the only way that they can really learn is if

1109
00:58:30,120 --> 00:58:33,040
Speaker 2: it's actually broke down to them on a very elementary level.

1110
00:58:33,040 --> 00:58:36,280
Speaker 2: And then it's like, Okay, did that explain? And that's

1111
00:58:36,280 --> 00:58:37,800
Speaker 2: why you guys are doing the great job.

1112
00:58:39,320 --> 00:58:44,720
Speaker 6: You can't expect Nas and jay z Or to do that.

1113
00:58:44,720 --> 00:58:47,160
Speaker 6: That's not what they what they that's not but that's

1114
00:58:47,160 --> 00:58:48,040
Speaker 6: really not what they do.

1115
00:58:48,080 --> 00:58:48,640
Speaker 4: They could lead.

1116
00:58:49,000 --> 00:58:51,760
Speaker 6: Everybody has a role to play in the funnel. Right,

1117
00:58:52,000 --> 00:58:56,320
Speaker 6: there's the person who inspires, and there's the person who teaches,

1118
00:58:56,640 --> 00:58:59,600
Speaker 6: and there's the person who takes you and makes you

1119
00:58:59,640 --> 00:59:02,200
Speaker 6: go where day so you can get those teachings. And

1120
00:59:02,200 --> 00:59:03,840
Speaker 6: that's how it all works. It doesn't just work with

1121
00:59:04,240 --> 00:59:09,560
Speaker 6: one person solves the entire problem. Right, You're this successful

1122
00:59:09,720 --> 00:59:15,360
Speaker 6: podcast is being able to take information that everyone sees

1123
00:59:15,360 --> 00:59:17,840
Speaker 6: in the world. It's complex and try your best to

1124
00:59:17,880 --> 00:59:20,320
Speaker 6: make it as understandable as possible.

1125
00:59:20,400 --> 00:59:21,840
Speaker 4: Now, you may not get everybody.

1126
00:59:22,720 --> 00:59:25,760
Speaker 6: There may be somebody listening to your podcast doing another

1127
00:59:25,800 --> 00:59:28,680
Speaker 6: podcast breaking down a shit that comes up this podcast.

1128
00:59:32,080 --> 00:59:37,680
Speaker 2: Shout out to you, what's your question now?

1129
00:59:37,800 --> 00:59:38,520
Speaker 4: Because I was.

1130
00:59:38,520 --> 00:59:40,360
Speaker 7: Going to the NBA thing, because on top of the

1131
00:59:40,400 --> 00:59:43,280
Speaker 7: United Masters all the things that you're doing, you're also

1132
00:59:43,680 --> 00:59:47,240
Speaker 7: the rebranding the most valuable franchise in the NBA, the

1133
00:59:47,280 --> 00:59:50,360
Speaker 7: New York Next And it just hit my mind and

1134
00:59:50,400 --> 00:59:54,000
Speaker 7: I was thinking, like the brand partnership and maybe you

1135
00:59:54,040 --> 00:59:55,480
Speaker 7: had something to do with it. I'm sure you did

1136
00:59:56,040 --> 01:00:01,240
Speaker 7: that kiss Dipset Collabo to to be a part like

1137
01:00:01,280 --> 01:00:02,200
Speaker 7: promote the Knicks.

1138
01:00:02,440 --> 01:00:03,960
Speaker 4: Is that something that you were part of?

1139
01:00:04,040 --> 01:00:06,200
Speaker 7: And what is the vision and the aspects and the

1140
01:00:06,200 --> 01:00:10,680
Speaker 7: details of rebranding the Knicks, Jimmy, I mean.

1141
01:00:10,520 --> 01:00:11,280
Speaker 4: It was long overdue.

1142
01:00:11,280 --> 01:00:13,040
Speaker 7: We're in New York because I'm not a Knick fan,

1143
01:00:13,360 --> 01:00:15,560
Speaker 7: A lot of the people here are. But the purpose

1144
01:00:15,600 --> 01:00:17,439
Speaker 7: of that and the details and I know you brought

1145
01:00:17,440 --> 01:00:18,840
Speaker 7: in Leon rose in Worldwide West.

1146
01:00:18,920 --> 01:00:25,000
Speaker 4: No, I didn't bring in Leon Roseen. Go ahead. You know.

1147
01:00:25,560 --> 01:00:29,680
Speaker 6: My role is on the marketing side, and you know

1148
01:00:29,720 --> 01:00:32,840
Speaker 6: we we've done it. We've done it. We're just really

1149
01:00:32,840 --> 01:00:35,400
Speaker 6: getting started with the Knicks. You know, we did work

1150
01:00:35,440 --> 01:00:38,280
Speaker 6: for the Brooklyn Nets many years ago. We moved the

1151
01:00:38,320 --> 01:00:42,840
Speaker 6: team from Newark to Brooklyn and came up with logos

1152
01:00:42,840 --> 01:00:48,760
Speaker 6: and uh taglines and colorways and things to express what

1153
01:00:49,080 --> 01:00:49,800
Speaker 6: Brooklyn was.

1154
01:00:50,000 --> 01:00:52,880
Speaker 7: That was translation, yes, wow, so the big unit you

1155
01:00:52,880 --> 01:00:55,760
Speaker 7: know that the oh wow, Okay, okay, I didn't know that.

1156
01:00:55,840 --> 01:00:57,000
Speaker 4: Yeah, And.

1157
01:00:59,240 --> 01:01:01,600
Speaker 6: We wanted to take our talents to a biggert stage

1158
01:01:02,600 --> 01:01:05,480
Speaker 6: and New York is the biggest stage and across the

1159
01:01:05,480 --> 01:01:10,040
Speaker 6: Brooklyn Bridge and get to New York. And Jim Doan

1160
01:01:10,120 --> 01:01:14,000
Speaker 6: has been fantastic to me and our company. The team

1161
01:01:14,040 --> 01:01:18,720
Speaker 6: over there has been awesome, and whether it's kids and

1162
01:01:18,800 --> 01:01:23,640
Speaker 6: dipset and you know, the seventy fifth year of the

1163
01:01:23,720 --> 01:01:26,400
Speaker 6: next and the seventy fifth year the NBA's next year,

1164
01:01:26,680 --> 01:01:28,760
Speaker 6: and the work we got coming out. I mean, we're

1165
01:01:28,800 --> 01:01:31,520
Speaker 6: now going to get started with the Knicks playing this

1166
01:01:31,680 --> 01:01:33,720
Speaker 6: good and with Wes and Leon has done in that

1167
01:01:34,080 --> 01:01:36,480
Speaker 6: and the coach and the players and what they've done

1168
01:01:36,560 --> 01:01:41,640
Speaker 6: is just so amazing and inspiring. And now with people

1169
01:01:41,680 --> 01:01:44,320
Speaker 6: coming back to the Garden and the greatest stage in

1170
01:01:44,360 --> 01:01:48,320
Speaker 6: the world by none, Madison Square Garden, with that team

1171
01:01:48,360 --> 01:01:50,720
Speaker 6: in there, and then you know, the marketing and the

1172
01:01:50,760 --> 01:01:53,560
Speaker 6: work that we do coming together. I think it's going

1173
01:01:53,640 --> 01:01:57,520
Speaker 6: to be when New York basketball is great. Lebron said

1174
01:01:57,520 --> 01:02:00,880
Speaker 6: it the other day. Yeah, it's better when the Knicks

1175
01:02:00,920 --> 01:02:04,400
Speaker 6: are good and and and the Knicks being good and

1176
01:02:04,400 --> 01:02:07,440
Speaker 6: and and the Madison Square Garden and people excited, Manhattan

1177
01:02:07,520 --> 01:02:09,600
Speaker 6: is happy, New York City is a better place, the

1178
01:02:09,640 --> 01:02:10,080
Speaker 6: whole thing.

1179
01:02:10,600 --> 01:02:16,120
Speaker 4: So I got a chance to be a part of that.

1180
01:02:17,040 --> 01:02:19,600
Speaker 6: It's one of those things that you know, when I

1181
01:02:19,640 --> 01:02:22,320
Speaker 6: finally write memoirs and things like that, I can talk

1182
01:02:22,360 --> 01:02:25,320
Speaker 6: about all this stuff, the experience. But you know it's

1183
01:02:25,360 --> 01:02:28,760
Speaker 6: a privilege. It's a privilege because the New York Nikes

1184
01:02:28,800 --> 01:02:30,200
Speaker 6: and Madison Square Garden is.

1185
01:02:32,040 --> 01:02:32,440
Speaker 2: Everything.

1186
01:02:32,520 --> 01:02:35,240
Speaker 4: That's everything now, that's it. You are in New York,

1187
01:02:35,320 --> 01:02:36,520
Speaker 4: You are in New York City.

1188
01:02:36,840 --> 01:02:38,680
Speaker 6: And for me to be able to be a part

1189
01:02:38,720 --> 01:02:42,280
Speaker 6: of that and weird, it is proudly and ship.

1190
01:02:42,760 --> 01:02:45,800
Speaker 4: Are the more sports opportunities that you're looking for now.

1191
01:02:46,160 --> 01:02:48,480
Speaker 4: They calls all the time. I mean my phone rings

1192
01:02:48,520 --> 01:02:50,600
Speaker 4: all the time. We we don't have time.

1193
01:02:52,480 --> 01:02:54,760
Speaker 6: We work on the NBA, we work with the Knicks

1194
01:02:55,680 --> 01:02:58,400
Speaker 6: in Madison Square Garden, and you get phone calls from

1195
01:02:58,400 --> 01:03:00,640
Speaker 6: this because you want to do that in this team,

1196
01:03:00,720 --> 01:03:03,240
Speaker 6: that team, I don't. We don't got time for all that, man.

1197
01:03:03,240 --> 01:03:06,920
Speaker 6: We get We get a lot on our plate.

1198
01:03:07,000 --> 01:03:07,200
Speaker 4: Man.

1199
01:03:07,480 --> 01:03:10,240
Speaker 6: And one of the things that's important not to keep

1200
01:03:10,400 --> 01:03:13,880
Speaker 6: repeating how busy I am, is that you don't want

1201
01:03:13,920 --> 01:03:15,920
Speaker 6: to take on something that you can't do your best

1202
01:03:16,720 --> 01:03:20,360
Speaker 6: because everyone's watching you. Your reputation is something that you

1203
01:03:20,520 --> 01:03:23,360
Speaker 6: that never that that stays with you. People just say

1204
01:03:23,360 --> 01:03:25,200
Speaker 6: a lot of things about me. They can't take away

1205
01:03:25,240 --> 01:03:27,080
Speaker 6: the work that I've done, They can't take away that

1206
01:03:27,120 --> 01:03:29,040
Speaker 6: I delivered. They can't take away that we've built a

1207
01:03:29,040 --> 01:03:33,280
Speaker 6: great company that stands for something that's made an impact

1208
01:03:33,440 --> 01:03:36,640
Speaker 6: on culture, and that's going to always go with us.

1209
01:03:37,240 --> 01:03:39,120
Speaker 6: So I don't want to start taking on things that

1210
01:03:39,160 --> 01:03:41,240
Speaker 6: I can't do my best at just because I want

1211
01:03:41,240 --> 01:03:43,360
Speaker 6: to get the bag and it's not worth risking a

1212
01:03:43,480 --> 01:03:48,120
Speaker 6: reputation for that, just for some whatever to feel good

1213
01:03:48,120 --> 01:03:50,920
Speaker 6: about the extra money you got that year when you

1214
01:03:50,920 --> 01:03:53,680
Speaker 6: could actually continue to run. Your life is a marathon,

1215
01:03:53,960 --> 01:03:55,640
Speaker 6: so you got to run the marathon. You can't just

1216
01:03:55,640 --> 01:03:57,960
Speaker 6: be running these sprints. You end up fucking the whole

1217
01:03:58,000 --> 01:03:58,360
Speaker 6: thing up.

1218
01:03:59,440 --> 01:04:02,680
Speaker 2: Is anybody out there that you you think, obviously you've

1219
01:04:02,760 --> 01:04:05,919
Speaker 2: established yourself as you know the goat when what you do.

1220
01:04:06,280 --> 01:04:09,040
Speaker 2: Are there any young and you are? Any young people

1221
01:04:11,000 --> 01:04:14,120
Speaker 2: got to cut get on the phone, that's a fact.

1222
01:04:14,360 --> 01:04:19,240
Speaker 2: Anybody that's coming to right right that arguably the greatest

1223
01:04:19,240 --> 01:04:21,360
Speaker 2: of all time when it comes to football. Anybody that's

1224
01:04:21,400 --> 01:04:23,400
Speaker 2: coming up that you think it's like, you don't think.

1225
01:04:23,440 --> 01:04:25,320
Speaker 4: So you can't argue whoa whoa.

1226
01:04:26,120 --> 01:04:29,760
Speaker 2: You can't argue arguably football is different because the positions

1227
01:04:29,800 --> 01:04:31,760
Speaker 2: is different. But Tom Brady and Jay you don't think

1228
01:04:31,880 --> 01:04:35,080
Speaker 2: arguably he's one of the greatest arguably the great greatest

1229
01:04:35,160 --> 01:04:37,560
Speaker 2: player player, like like NFL.

1230
01:04:37,320 --> 01:04:39,520
Speaker 4: Greater player than Tom Brady.

1231
01:04:39,680 --> 01:04:43,120
Speaker 2: It's a different place, A greater player than Deon Sanders.

1232
01:04:43,200 --> 01:04:46,960
Speaker 4: Yes, do you think.

1233
01:04:48,640 --> 01:04:50,160
Speaker 2: Right is better than Sanders?

1234
01:04:50,480 --> 01:04:56,280
Speaker 4: Absolutely, he's a great, a greater athlete.

1235
01:04:57,080 --> 01:04:59,200
Speaker 5: Maybe, Why would you say that. I'm curious because he has.

1236
01:04:59,080 --> 01:05:04,120
Speaker 6: Every because as there's there's stories about I mean, Deon

1237
01:05:04,240 --> 01:05:06,560
Speaker 6: Sanders was shutting him down.

1238
01:05:07,160 --> 01:05:09,880
Speaker 4: I mean that, I don't know, you.

1239
01:05:09,880 --> 01:05:10,960
Speaker 5: Have to, I don't really.

1240
01:05:13,680 --> 01:05:15,760
Speaker 4: Shut him. No that's a subjective.

1241
01:05:15,800 --> 01:05:17,960
Speaker 6: But no, no, no, no, no, no, no, it's not

1242
01:05:18,000 --> 01:05:19,160
Speaker 6: subjective shut him down.

1243
01:05:20,320 --> 01:05:21,520
Speaker 4: It's so not subjective.

1244
01:05:22,320 --> 01:05:25,800
Speaker 6: This Jerry Rice, y'all could get him on the full

1245
01:05:25,840 --> 01:05:31,160
Speaker 6: since you'll got his drink, Like, got his cleats adjusted

1246
01:05:32,040 --> 01:05:34,880
Speaker 6: in order to make sharper turns on his out routes

1247
01:05:35,120 --> 01:05:37,680
Speaker 6: because Deon Sanders was jumping the route, fasten him. He

1248
01:05:37,720 --> 01:05:40,960
Speaker 6: couldn't just run out Dione was jumping the route. He

1249
01:05:41,240 --> 01:05:45,280
Speaker 6: got his cleats adjusted to run routes on this man.

1250
01:05:45,760 --> 01:05:48,840
Speaker 7: Like that's true, that's true. You can find this out.

1251
01:05:48,840 --> 01:05:54,760
Speaker 7: But you know what said, No, tell me that he

1252
01:05:54,840 --> 01:05:56,880
Speaker 7: was so great that he had to join him. He

1253
01:05:56,960 --> 01:05:58,880
Speaker 7: actually came to the nine. Can't beat him joining them,

1254
01:05:58,880 --> 01:06:01,120
Speaker 7: So what are you talking? He went back, So that's

1255
01:06:01,160 --> 01:06:03,720
Speaker 7: the reason why he went to the Nions. How about

1256
01:06:03,720 --> 01:06:05,160
Speaker 7: when he went to the Cowboys, Well.

1257
01:06:05,000 --> 01:06:06,439
Speaker 4: He had to play against him, and that was the money.

1258
01:06:06,520 --> 01:06:08,320
Speaker 4: You know, Dan about the money that was that was

1259
01:06:08,360 --> 01:06:11,520
Speaker 4: the money when he went there. I mean Dion answered

1260
01:06:11,560 --> 01:06:15,200
Speaker 4: the draft for Jewlry. I mean the money.

1261
01:06:15,560 --> 01:06:18,080
Speaker 7: I mean Athletically, I'm like, okay, that's because he played

1262
01:06:18,120 --> 01:06:22,560
Speaker 7: baseball and he played football and that's great, But football players, statistically.

1263
01:06:22,040 --> 01:06:24,960
Speaker 5: He dominated that position, dominated has every record.

1264
01:06:25,320 --> 01:06:28,800
Speaker 6: How about this, there are other wide receivers that are

1265
01:06:28,920 --> 01:06:32,200
Speaker 6: closer to Jerry Rice that any cornerback is close to

1266
01:06:32,240 --> 01:06:33,200
Speaker 6: Deon Sanders.

1267
01:06:33,840 --> 01:06:37,160
Speaker 2: There are other wide receivers statistically, don't know.

1268
01:06:37,160 --> 01:06:38,959
Speaker 5: Statistically, statistics don't know.

1269
01:06:38,880 --> 01:06:42,280
Speaker 6: What you can't you see cornerback? I mean they're not

1270
01:06:42,320 --> 01:06:45,240
Speaker 6: even throwing them. They weren't even throwing the ball. When

1271
01:06:45,280 --> 01:06:48,080
Speaker 6: Dan played, he wouldn't even go in the huddle. He

1272
01:06:48,120 --> 01:06:49,840
Speaker 6: wouldn't have to go in the huddle because, let me

1273
01:06:49,840 --> 01:06:52,080
Speaker 6: tear what the player is. I'm guarding your best man.

1274
01:06:52,200 --> 01:06:53,320
Speaker 6: That's called the player.

1275
01:06:53,840 --> 01:06:56,160
Speaker 2: Well, he also played offense sometimes and special teams.

1276
01:06:56,200 --> 01:06:58,560
Speaker 6: Also said that special teams he ran back thirteen of

1277
01:06:58,640 --> 01:06:59,520
Speaker 6: his things.

1278
01:06:59,600 --> 01:07:00,640
Speaker 5: Yeah, great.

1279
01:07:02,480 --> 01:07:17,240
Speaker 4: Running back punch. And it's not just I'm gonna just

1280
01:07:17,280 --> 01:07:19,520
Speaker 4: say Jerry just because I mean, I.

1281
01:07:19,480 --> 01:07:21,880
Speaker 2: Think it's hard to say anybody's better than Tom Brady

1282
01:07:21,920 --> 01:07:22,720
Speaker 2: because you can't.

1283
01:07:22,560 --> 01:07:26,800
Speaker 6: Say anybody like Lebron. Yeah no, no, no, no, don't do that. Listen,

1284
01:07:26,880 --> 01:07:33,280
Speaker 6: let's not do this. Let's I get your argument. My

1285
01:07:33,480 --> 01:07:38,120
Speaker 6: argument was very simple that there's wide receivers. There are

1286
01:07:38,120 --> 01:07:45,680
Speaker 6: other wide receivers that are really good. May not be

1287
01:07:46,040 --> 01:07:50,560
Speaker 6: Jerry Rice or not Jerry Rice, but let's say they're

1288
01:07:51,040 --> 01:07:55,040
Speaker 6: not far behind. I can't name another cornerback that's even

1289
01:07:55,080 --> 01:07:57,080
Speaker 6: in the class of the Senda's And if.

1290
01:07:56,920 --> 01:08:02,400
Speaker 4: You ask cornerbacks, they'll tell you the same thing. We can't.

1291
01:08:02,480 --> 01:08:06,040
Speaker 6: This guy's he defines the category.

1292
01:08:06,400 --> 01:08:08,280
Speaker 4: He's the definition of the category.

1293
01:08:08,720 --> 01:08:10,040
Speaker 2: Phenoms, a phenomenon.

1294
01:08:11,320 --> 01:08:18,960
Speaker 8: I'm a cowboy fan too. Let me just say that. Okay, okay,

1295
01:08:20,360 --> 01:08:22,920
Speaker 8: I'm like to touchdown.

1296
01:08:23,080 --> 01:08:27,040
Speaker 2: All right, disclaimer that makes well, let me let me

1297
01:08:27,200 --> 01:08:27,639
Speaker 2: say him.

1298
01:08:27,560 --> 01:08:32,519
Speaker 4: It's smith that. But how about this? How far is

1299
01:08:33,760 --> 01:08:36,920
Speaker 4: how far is Randy Moss really behind Jerry Rice?

1300
01:08:37,560 --> 01:08:40,240
Speaker 5: Not far because because as far.

1301
01:08:40,080 --> 01:08:42,120
Speaker 4: As Megatron really behind Jerry.

1302
01:08:42,080 --> 01:08:45,920
Speaker 7: He's behind Randy Moss Megatron okay, and Terrell Owens is

1303
01:08:45,920 --> 01:08:46,320
Speaker 7: there too?

1304
01:08:46,920 --> 01:08:53,080
Speaker 5: Where No, no, no, don't do that. Don't do that.

1305
01:08:54,960 --> 01:08:57,559
Speaker 4: Number three a touchdowns all the time. I know, I know,

1306
01:08:57,680 --> 01:09:00,040
Speaker 4: I know, I know. Almost it could have been a

1307
01:09:00,080 --> 01:09:00,920
Speaker 4: rule as the ball v.

1308
01:09:03,880 --> 01:09:07,320
Speaker 6: These are all these are all good gum sis. I

1309
01:09:07,360 --> 01:09:09,840
Speaker 6: wish I had another corner to compare against Dion, but

1310
01:09:09,880 --> 01:09:10,479
Speaker 6: we just don't.

1311
01:09:11,320 --> 01:09:16,920
Speaker 7: I guess this generation would be dre Yeah, I said

1312
01:09:16,920 --> 01:09:18,240
Speaker 7: this generation Randy.

1313
01:09:18,000 --> 01:09:24,160
Speaker 6: Moos did Tod other hand, never touched the ball, Brady special,

1314
01:09:24,560 --> 01:09:25,040
Speaker 6: but ready.

1315
01:09:25,479 --> 01:09:28,400
Speaker 7: He couldn't run roundside Jerry. That's just a fact. He's

1316
01:09:28,439 --> 01:09:30,519
Speaker 7: not running routside Jerry. That's part of it being in

1317
01:09:30,560 --> 01:09:43,479
Speaker 7: that position, fat fat fact. That's because measure running.

1318
01:09:43,520 --> 01:09:44,240
Speaker 4: How did you do that?

1319
01:09:44,400 --> 01:09:45,200
Speaker 5: Tell me what? You look?

1320
01:09:45,240 --> 01:09:48,479
Speaker 4: What? What's this route? You look at his feet grass?

1321
01:09:48,479 --> 01:09:50,200
Speaker 5: You gotta look at the grass and the grasses cut.

1322
01:09:51,040 --> 01:09:54,599
Speaker 5: That's crazy. His straight face.

1323
01:09:55,960 --> 01:10:06,760
Speaker 9: Running plus what lot?

1324
01:10:07,160 --> 01:10:12,200
Speaker 7: But he's not a cornerback safety right yeah, FRODDI hear me.

1325
01:10:13,280 --> 01:10:17,880
Speaker 4: What are you at? Google? He's on y'all? No, that's

1326
01:10:18,880 --> 01:10:19,599
Speaker 4: that's a safety.

1327
01:10:19,960 --> 01:10:22,439
Speaker 2: Can I ask you a hip hop questions? Since we're

1328
01:10:22,479 --> 01:10:26,880
Speaker 2: in this vibe? I heard I heard you said somewhere.

1329
01:10:26,880 --> 01:10:28,680
Speaker 2: I'm not sure, correct me if I'm wrong, but you

1330
01:10:28,720 --> 01:10:30,760
Speaker 2: said that the firm would would have been better than

1331
01:10:30,840 --> 01:10:31,400
Speaker 2: the commission.

1332
01:10:32,160 --> 01:10:33,880
Speaker 4: Absolutely did you talk about that.

1333
01:10:34,160 --> 01:10:35,640
Speaker 5: I'm not totally disagreeable.

1334
01:10:36,360 --> 01:10:37,720
Speaker 4: I'll tell you why. I'll tell you why.

1335
01:10:37,840 --> 01:10:40,000
Speaker 5: And if anybody else doesn't tell you why, I tell.

1336
01:10:39,840 --> 01:10:42,920
Speaker 4: You why, I'll tell you why. I said that. Can

1337
01:10:42,960 --> 01:10:46,920
Speaker 4: we preface it first? I say that? Does you already

1338
01:10:46,960 --> 01:10:56,840
Speaker 4: I already did that? Yeah. Foxy Brown when she first

1339
01:10:56,880 --> 01:10:57,519
Speaker 4: came out.

1340
01:11:00,400 --> 01:11:05,000
Speaker 6: Was a much better not forget the word much was

1341
01:11:05,920 --> 01:11:14,120
Speaker 6: better than Little Kim.

1342
01:11:11,400 --> 01:11:13,679
Speaker 4: B Kim's commission. I thought it was Charlie Baltimore.

1343
01:11:13,960 --> 01:11:14,919
Speaker 2: It was Charlie Baltimore.

1344
01:11:15,160 --> 01:11:18,840
Speaker 4: Forget that.

1345
01:11:21,240 --> 01:11:27,800
Speaker 6: Okay, okay, okay, I'm telling Kim is in JUNR Mafia.

1346
01:11:27,880 --> 01:11:31,559
Speaker 6: But little but Kim got Kim gott shout out.

1347
01:11:33,160 --> 01:11:42,560
Speaker 4: Cha. I mean, my guy, I want to make up. Uh. Kim.

1348
01:11:43,080 --> 01:11:45,679
Speaker 4: Kim was really good, you know, Biggie right in her rhymes,

1349
01:11:45,720 --> 01:11:48,719
Speaker 4: the whole thing. She was great. Foxy's delivered those rhymes.

1350
01:11:48,760 --> 01:11:50,280
Speaker 4: This is to that first album. I mean she was

1351
01:11:50,800 --> 01:11:52,600
Speaker 4: listening to her on Touch Me Teach Me.

1352
01:11:52,680 --> 01:11:55,799
Speaker 6: She came out the gate really really good, and that

1353
01:11:55,800 --> 01:11:58,559
Speaker 6: that was the right. That was the right time, That's

1354
01:11:58,600 --> 01:12:01,600
Speaker 6: all I'm saying. The time Kim got amazing and is

1355
01:12:01,600 --> 01:12:05,479
Speaker 6: an amazing artist. I'm saying at that time, Foxy was.

1356
01:12:05,400 --> 01:12:07,120
Speaker 4: Just super duper special.

1357
01:12:06,840 --> 01:12:11,640
Speaker 5: Right, and so over Charlie easy easy, easy.

1358
01:12:11,400 --> 01:12:21,920
Speaker 4: Hole over Charlie really easy. The I mean Asy and

1359
01:12:22,040 --> 01:12:23,599
Speaker 4: Nas making records back.

1360
01:12:23,439 --> 01:12:27,200
Speaker 2: Then, We're really was really good.

1361
01:12:27,439 --> 01:12:27,639
Speaker 4: Now.

1362
01:12:27,760 --> 01:12:30,560
Speaker 6: I mean, look when you look at it in hindsight,

1363
01:12:33,520 --> 01:12:36,680
Speaker 6: the and jay Z are just you know, they were

1364
01:12:36,720 --> 01:12:38,920
Speaker 6: in the commission. I mean, so there was no there

1365
01:12:38,960 --> 01:12:41,559
Speaker 6: was no stopping what that was gonna be. I think

1366
01:12:41,800 --> 01:12:45,760
Speaker 6: what we probably would have had to get to bring

1367
01:12:45,800 --> 01:12:49,000
Speaker 6: on some other people, maybe we had to bring in

1368
01:12:49,040 --> 01:12:50,920
Speaker 6: some other maybe we'd had to bring in some other people.

1369
01:12:51,280 --> 01:12:54,000
Speaker 6: But but we had they had, you know, they had

1370
01:12:54,040 --> 01:12:57,559
Speaker 6: track Masses. But at the time track Masters was making

1371
01:12:57,640 --> 01:12:58,360
Speaker 6: every smash.

1372
01:12:59,200 --> 01:13:01,000
Speaker 7: We ran to to Tone. We came up to the

1373
01:13:01,080 --> 01:13:04,280
Speaker 7: United Master's office. Yeah, phenomenal facility, by the way.

1374
01:13:04,320 --> 01:13:05,840
Speaker 5: Oh yeah, that was that was a minute ago, two

1375
01:13:05,880 --> 01:13:06,240
Speaker 5: years ago.

1376
01:13:06,320 --> 01:13:07,519
Speaker 4: Yeah, So.

1377
01:13:10,080 --> 01:13:13,000
Speaker 6: Tone and Polk was making the beats and they were

1378
01:13:13,200 --> 01:13:15,600
Speaker 6: the best in the business at that time. So I

1379
01:13:15,680 --> 01:13:19,479
Speaker 6: just think the production was at a high level, and

1380
01:13:20,160 --> 01:13:25,880
Speaker 6: Tone and Poke and Nas made smashes together. And I

1381
01:13:25,960 --> 01:13:29,680
Speaker 6: just think that, you know, maybe because of my you know,

1382
01:13:30,760 --> 01:13:34,559
Speaker 6: my proximity to it all at that time, that it

1383
01:13:34,560 --> 01:13:38,000
Speaker 6: would have been it would have been better. But you

1384
01:13:38,040 --> 01:13:42,000
Speaker 6: know what, who knows. I'm just I'm just a huge

1385
01:13:42,080 --> 01:13:45,320
Speaker 6: NOAs fan, and I believe him. I got this question

1386
01:13:45,360 --> 01:13:45,519
Speaker 6: for you.

1387
01:13:45,600 --> 01:13:47,360
Speaker 7: Let's stay right in the hip, all right, because I

1388
01:13:47,360 --> 01:13:49,080
Speaker 7: just read this article. I thought it was pretty fascinating.

1389
01:13:49,760 --> 01:13:52,479
Speaker 7: I am its original form. Would it have been the

1390
01:13:52,520 --> 01:13:53,760
Speaker 7: best double CD of all time?

1391
01:13:53,880 --> 01:13:54,040
Speaker 5: Man?

1392
01:13:55,200 --> 01:14:00,280
Speaker 4: Yes? Yes, Oh gosh, you don't even know, bro, you

1393
01:14:00,320 --> 01:14:00,800
Speaker 4: don't even know.

1394
01:14:01,680 --> 01:14:07,000
Speaker 6: NAS listened to we we sat down and we were,

1395
01:14:07,360 --> 01:14:10,320
Speaker 6: we were, we were in it. We were we were,

1396
01:14:10,360 --> 01:14:13,519
Speaker 6: we were glowing like we knew exactly what was gonna do.

1397
01:14:15,080 --> 01:14:20,200
Speaker 6: We listened to Dark Side of the Moon, which is

1398
01:14:20,360 --> 01:14:22,960
Speaker 6: a double c D. What's the name of the band,

1399
01:14:23,520 --> 01:14:25,679
Speaker 6: dark Side of the Moon. I'll tell you right now.

1400
01:14:26,120 --> 01:14:28,600
Speaker 6: It don't matter, It don't matter. We don't have to

1401
01:14:28,600 --> 01:14:32,240
Speaker 6: even be worried about. It's a famous band. This this

1402
01:14:32,360 --> 01:14:39,000
Speaker 6: is alcohol, Pink Floyd, Pink Floyd, now pink Floyd, dark

1403
01:14:39,040 --> 01:14:42,080
Speaker 6: Side of the Moon. NADS listened to the album and

1404
01:14:43,000 --> 01:14:50,640
Speaker 6: that album is a double album and it shows the growth.

1405
01:14:50,640 --> 01:14:53,880
Speaker 4: Of a an individual. It's like going through life.

1406
01:14:53,880 --> 01:14:59,040
Speaker 6: It's like basically telling the autobiography of your life, autobiography

1407
01:14:59,600 --> 01:15:03,840
Speaker 6: of your through music. So we were doing that with

1408
01:15:04,400 --> 01:15:07,479
Speaker 6: I AM and that's what Looking at the belly button

1409
01:15:07,479 --> 01:15:10,479
Speaker 6: window was him coming through the fetus. If you listen

1410
01:15:10,560 --> 01:15:13,920
Speaker 6: to it, Papa was a player play. It was a Papa.

1411
01:15:13,840 --> 01:15:16,760
Speaker 4: Pretty brown round. He was talking.

1412
01:15:16,439 --> 01:15:20,599
Speaker 6: About everything he's seen from the years of coming out

1413
01:15:20,840 --> 01:15:26,080
Speaker 6: the womb to being like a ten years old and

1414
01:15:26,600 --> 01:15:28,960
Speaker 6: that's how we were starting it. So when he went

1415
01:15:29,000 --> 01:15:30,640
Speaker 6: through all those and that was the hardest stuff to

1416
01:15:30,640 --> 01:15:34,160
Speaker 6: write because he has to like reflect on what it

1417
01:15:34,200 --> 01:15:36,519
Speaker 6: felt like being two years old and five years old,

1418
01:15:36,680 --> 01:15:42,360
Speaker 6: eight years old, and he wrote them project windows, looking

1419
01:15:42,439 --> 01:15:45,680
Speaker 6: at the project windows, so like that. So now you're

1420
01:15:45,760 --> 01:15:48,000
Speaker 6: that age, right, So now you're like you come out

1421
01:15:48,040 --> 01:15:50,639
Speaker 6: the thing, you see your dad. He's talking about cigarette

1422
01:15:50,640 --> 01:15:52,840
Speaker 6: burns and the thing, the music. He was playing this,

1423
01:15:52,920 --> 01:15:55,519
Speaker 6: that and the third cocaine in the crib. He sees

1424
01:15:55,560 --> 01:15:57,839
Speaker 6: all this shit. Bom Now he's looking out the window,

1425
01:15:58,960 --> 01:15:59,719
Speaker 6: project window.

1426
01:15:59,840 --> 01:16:00,840
Speaker 4: He's going on and on.

1427
01:16:00,840 --> 01:16:04,960
Speaker 6: He writes the record the fucking songs leaked because and

1428
01:16:05,120 --> 01:16:08,519
Speaker 6: he just quit because he's such a perfectionist. When the

1429
01:16:08,560 --> 01:16:12,360
Speaker 6: song's league, he just scrapped the idea. But had we

1430
01:16:12,479 --> 01:16:16,320
Speaker 6: kept those songs and then what he was writing, because

1431
01:16:16,439 --> 01:16:19,759
Speaker 6: the stuff after that was stuff that was the stuff

1432
01:16:19,760 --> 01:16:22,800
Speaker 6: that he usually hear right thirteen years old, Da da da,

1433
01:16:23,080 --> 01:16:24,880
Speaker 6: that stuff was not about to come and that's we

1434
01:16:25,320 --> 01:16:26,200
Speaker 6: know he know how to write that.

1435
01:16:27,000 --> 01:16:29,280
Speaker 4: But when he wrote the beginning stuff, it was just like.

1436
01:16:30,240 --> 01:16:31,840
Speaker 2: No, it's so crap. I think the rest of the

1437
01:16:31,920 --> 01:16:34,240
Speaker 2: oh shit, this Nipsey Hustle. I believe was working on

1438
01:16:34,240 --> 01:16:37,200
Speaker 2: a documentary on that, and it's so crazy because, like

1439
01:16:37,240 --> 01:16:39,040
Speaker 2: I said, my son's name is not sire. So I'm

1440
01:16:39,040 --> 01:16:41,920
Speaker 2: a huge Knights fan. And I remember when that came out.

1441
01:16:41,960 --> 01:16:44,200
Speaker 2: I was in junior high school and when that came out,

1442
01:16:44,360 --> 01:16:45,800
Speaker 2: I remember he was saying like it was platinum in

1443
01:16:45,840 --> 01:16:48,400
Speaker 2: the streets because every we all had it and it

1444
01:16:48,479 --> 01:16:51,080
Speaker 2: had leaked and everybody was playing the Island the I

1445
01:16:51,160 --> 01:16:56,160
Speaker 2: Am bootleg, and the bootleg was crazy. And then he

1446
01:16:56,320 --> 01:16:58,760
Speaker 2: changed the whole entire album and he came out with

1447
01:16:59,000 --> 01:17:01,719
Speaker 2: Hate Me Now, and funk Flex played it for.

1448
01:17:01,560 --> 01:17:03,839
Speaker 5: Five hours five hours.

1449
01:17:03,960 --> 01:17:08,240
Speaker 4: No, well did not? I mean we I remember that?

1450
01:17:07,800 --> 01:17:12,200
Speaker 4: No will it was? I mean the record.

1451
01:17:12,479 --> 01:17:19,960
Speaker 6: That song was special, and you know it started getting

1452
01:17:20,000 --> 01:17:20,599
Speaker 6: fucking thick.

1453
01:17:20,640 --> 01:17:23,760
Speaker 4: Man. You know when when Nas.

1454
01:17:23,439 --> 01:17:28,360
Speaker 6: Came out with the second album with it was written,

1455
01:17:30,080 --> 01:17:32,800
Speaker 6: I felt under tremendous pressure. I was twenty five years old.

1456
01:17:33,160 --> 01:17:36,320
Speaker 6: I'm helping this man make that album, and you know,

1457
01:17:36,360 --> 01:17:38,240
Speaker 6: I'm not using a lot of producers that was on

1458
01:17:38,280 --> 01:17:40,559
Speaker 6: that first album. There was no Q tip on that album.

1459
01:17:40,560 --> 01:17:43,200
Speaker 6: There was no Pete Rock. And I'm twenty five years old.

1460
01:17:43,200 --> 01:17:45,719
Speaker 6: I'm I'm a and R and I's album his manager,

1461
01:17:46,280 --> 01:17:51,720
Speaker 6: and it's tremendous pressure. You know, my career could be over,

1462
01:17:52,120 --> 01:17:54,240
Speaker 6: but I love him so much. I'll do anything to

1463
01:17:54,320 --> 01:17:59,680
Speaker 6: make sure that he's covered. And we made the record.

1464
01:18:02,560 --> 01:18:05,679
Speaker 6: And if you look at the beginning of I Rule

1465
01:18:05,720 --> 01:18:09,360
Speaker 6: the World where we use the message the I did

1466
01:18:09,360 --> 01:18:11,280
Speaker 6: that on we well we did that on purpose because

1467
01:18:11,280 --> 01:18:14,360
Speaker 6: I didn't want people to think like, oh, that's all

1468
01:18:14,439 --> 01:18:15,120
Speaker 6: he had.

1469
01:18:15,080 --> 01:18:17,640
Speaker 4: Was this for the video. We reminded it.

1470
01:18:17,720 --> 01:18:20,160
Speaker 6: But there were songs that we dropped before then that

1471
01:18:20,320 --> 01:18:24,080
Speaker 6: was like where he wrapped over different beats, he wrapped

1472
01:18:24,120 --> 01:18:33,040
Speaker 6: over splitting phillies. We were doing all that, we were

1473
01:18:33,040 --> 01:18:34,640
Speaker 6: doing all that could get it going, and then we

1474
01:18:34,720 --> 01:18:40,240
Speaker 6: dropped the album boom. But now hip hop is growing,

1475
01:18:40,840 --> 01:18:43,240
Speaker 6: and now the way it worked is okay, you make

1476
01:18:43,240 --> 01:18:44,840
Speaker 6: the album. Now you got to make the next album.

1477
01:18:45,160 --> 01:18:48,439
Speaker 6: But between that album and the next album, Jay's dropping.

1478
01:18:48,560 --> 01:18:51,040
Speaker 6: This is dropping, this is dropping, this is dropping. And

1479
01:18:52,320 --> 01:18:56,040
Speaker 6: before that I Am album, Jay came on his third

1480
01:18:56,040 --> 01:18:59,320
Speaker 6: album and he had hard knock life. And when a

1481
01:18:59,320 --> 01:19:01,800
Speaker 6: hard knocked life to change, that's a life change. Yeah,

1482
01:19:01,800 --> 01:19:04,320
Speaker 6: there's a life change. Nas had to come back out

1483
01:19:04,920 --> 01:19:11,280
Speaker 6: and we had to find a song and it was

1484
01:19:11,320 --> 01:19:15,439
Speaker 6: just like we found hate Me Now and then, uh,

1485
01:19:15,920 --> 01:19:16,280
Speaker 6: you know.

1486
01:19:16,439 --> 01:19:19,920
Speaker 7: It was just like I always wandered, like, obviously Nas

1487
01:19:20,000 --> 01:19:22,280
Speaker 7: is your god, but you're also cool with Jay and

1488
01:19:22,320 --> 01:19:24,880
Speaker 7: so is that the time where you start seeing that

1489
01:19:25,160 --> 01:19:27,639
Speaker 7: his trajectory and saying I can help his careers as well.

1490
01:19:28,280 --> 01:19:29,000
Speaker 4: Is that how it works?

1491
01:19:29,040 --> 01:19:33,800
Speaker 6: Well, there was a period of time where Nas was

1492
01:19:33,840 --> 01:19:37,840
Speaker 6: going through a transition like we all do in our twenties, where.

1493
01:19:39,960 --> 01:19:42,559
Speaker 4: Yeah, you have to make big decisions in life.

1494
01:19:42,840 --> 01:19:44,760
Speaker 6: You got a bunch of friends you grew up with

1495
01:19:45,960 --> 01:19:48,679
Speaker 6: that are holding you back, or you have a bunch

1496
01:19:48,720 --> 01:19:50,760
Speaker 6: of other things in your mind that are holding you back,

1497
01:19:50,800 --> 01:19:54,120
Speaker 6: and you got to decide are you gonna unlock yourself?

1498
01:19:54,160 --> 01:19:57,800
Speaker 6: And get the full potential? Are you going to live

1499
01:19:57,840 --> 01:20:01,280
Speaker 6: out your full potential? And O was really going through

1500
01:20:01,280 --> 01:20:04,479
Speaker 6: a transition of figuring that out. And I'm a go

1501
01:20:04,479 --> 01:20:09,320
Speaker 6: go go, go, go go god and met Jay and

1502
01:20:09,520 --> 01:20:12,400
Speaker 6: I didn't think that it was like a problem. And

1503
01:20:12,439 --> 01:20:15,800
Speaker 6: then it became a problem because of obviously rap beef,

1504
01:20:15,800 --> 01:20:18,720
Speaker 6: but not because of anything other than like, so now

1505
01:20:18,720 --> 01:20:20,720
Speaker 6: I got caught in the in the middle of what

1506
01:20:20,880 --> 01:20:24,400
Speaker 6: that was. But the thing that I knew, what I

1507
01:20:24,439 --> 01:20:27,280
Speaker 6: knew uniquely from being in the position I was in,

1508
01:20:27,600 --> 01:20:29,920
Speaker 6: was how much respect they had for one another. I mean,

1509
01:20:29,920 --> 01:20:37,559
Speaker 6: this is you're talking about two of the best writers technically.

1510
01:20:39,000 --> 01:20:40,840
Speaker 4: In any art form in the world.

1511
01:20:41,000 --> 01:20:43,360
Speaker 6: Absolutely, I don't look at nas and jay Z and

1512
01:20:43,400 --> 01:20:45,639
Speaker 6: go Maya Angelo is better writer than.

1513
01:20:45,560 --> 01:20:47,599
Speaker 4: Them or Shakespeare, oh anybody.

1514
01:20:47,600 --> 01:20:48,920
Speaker 6: I don't even think about it, Like I don't even

1515
01:20:48,920 --> 01:20:52,400
Speaker 6: know that anyone was talking about you know what I'm saying. Like, so,

1516
01:20:53,080 --> 01:20:56,719
Speaker 6: the when you're at that level, they know how good

1517
01:20:56,800 --> 01:20:59,920
Speaker 6: that they are. So yeah, there's rot beef, and there

1518
01:21:00,120 --> 01:21:04,360
Speaker 6: is the propaganda that comes at rapping, but then there's

1519
01:21:04,400 --> 01:21:07,679
Speaker 6: the truth, like man, you're a special man, and you're special.

1520
01:21:08,040 --> 01:21:10,280
Speaker 6: So I just always believed that it was never going

1521
01:21:10,320 --> 01:21:13,559
Speaker 6: to become anything other than the propaganda that it was. Like,

1522
01:21:13,600 --> 01:21:16,400
Speaker 6: it would never felt like Biggie and Park or anything

1523
01:21:16,720 --> 01:21:19,280
Speaker 6: that was really gonna ever be. It never felt violent

1524
01:21:19,600 --> 01:21:20,240
Speaker 6: for a second.

1525
01:21:20,320 --> 01:21:21,200
Speaker 4: We got that conversation.

1526
01:21:21,439 --> 01:21:23,160
Speaker 7: You asked me what was my favorite hip hop moment,

1527
01:21:24,240 --> 01:21:26,080
Speaker 7: and I was like, it was the I Declare Concert

1528
01:21:26,280 --> 01:21:27,000
Speaker 7: when I saw.

1529
01:21:26,800 --> 01:21:29,040
Speaker 2: It like two of my well you said, you said,

1530
01:21:29,080 --> 01:21:32,160
Speaker 2: you said it was mine said, the biggest for me.

1531
01:21:32,800 --> 01:21:35,120
Speaker 4: Was seeing those two at the I Declare concert. Day's

1532
01:21:35,200 --> 01:21:37,280
Speaker 4: like about the Declared War and we're like, oh my god.

1533
01:21:37,080 --> 01:21:39,720
Speaker 7: You unsaw and he comes out in its NS and

1534
01:21:39,760 --> 01:21:42,599
Speaker 7: I'm like, these are my tool, Like I was right

1535
01:21:42,640 --> 01:21:43,639
Speaker 7: here on stage together.

1536
01:21:43,840 --> 01:21:45,840
Speaker 4: This is after all the stuff that transplied. I'm like,

1537
01:21:46,400 --> 01:21:48,880
Speaker 4: that's the sirtest thing I've ever seen because because it

1538
01:21:48,960 --> 01:21:51,640
Speaker 4: was never because because of respect.

1539
01:21:51,880 --> 01:21:55,519
Speaker 6: You know, you you could have problems with anybody and listen,

1540
01:21:55,880 --> 01:21:59,200
Speaker 6: in business today, whatever if you have if you respect somebody,

1541
01:21:59,479 --> 01:22:02,160
Speaker 6: it may be a disagreement or whatever and what have you.

1542
01:22:02,800 --> 01:22:04,800
Speaker 6: But like, if I respect the ship out of you

1543
01:22:05,080 --> 01:22:07,479
Speaker 6: because I know what you're doing is you're at the

1544
01:22:07,560 --> 01:22:09,920
Speaker 6: highest I'm not playing with you, man, I know how

1545
01:22:09,960 --> 01:22:10,519
Speaker 6: hard you work.

1546
01:22:10,520 --> 01:22:12,080
Speaker 4: I know, I know what this is.

1547
01:22:12,120 --> 01:22:15,080
Speaker 6: If it's some regular ass guy who just stays looking

1548
01:22:15,120 --> 01:22:17,160
Speaker 6: for the looking for the hype and trying to get

1549
01:22:17,160 --> 01:22:19,680
Speaker 6: wreck off your name whatever with that person. But if

1550
01:22:19,680 --> 01:22:25,559
Speaker 6: it's somebody who is your real pair, you don't really

1551
01:22:25,600 --> 01:22:29,439
Speaker 6: want to have that problem because you really have respect

1552
01:22:29,479 --> 01:22:30,920
Speaker 6: for them, So you don't have it in your heart

1553
01:22:30,960 --> 01:22:32,360
Speaker 6: to really have that problem.

1554
01:22:32,560 --> 01:22:34,840
Speaker 2: Let me ask you this, who do you do you

1555
01:22:34,840 --> 01:22:37,880
Speaker 2: have anybody that you that you I as like not

1556
01:22:37,960 --> 01:22:40,679
Speaker 2: the next east out but coming up in the same vein,

1557
01:22:40,800 --> 01:22:42,880
Speaker 2: like a young cat that's out here doing this thing

1558
01:22:42,920 --> 01:22:44,960
Speaker 2: that you kind of see yourself in, or you respect

1559
01:22:44,960 --> 01:22:47,800
Speaker 2: that they ground their hustle. That's like making some you

1560
01:22:47,800 --> 01:22:48,080
Speaker 2: know the.

1561
01:22:48,000 --> 01:22:49,480
Speaker 5: Movie there's people.

1562
01:22:50,680 --> 01:22:58,439
Speaker 6: Maverick Carter, Anthony sleih Uh, NASA's current manager, Future the

1563
01:22:58,479 --> 01:22:59,439
Speaker 6: Prince m.

1564
01:23:04,040 --> 01:23:04,720
Speaker 4: They come up the.

1565
01:23:04,640 --> 01:23:07,160
Speaker 6: Top of my head this there's there are a few

1566
01:23:07,200 --> 01:23:12,040
Speaker 6: guys that I believe that I see that are really

1567
01:23:12,640 --> 01:23:16,879
Speaker 6: mixing it up and Nate Jones, Chris Lyons, overd and Dreesen,

1568
01:23:17,280 --> 01:23:21,120
Speaker 6: young African American kids getting it off. I mean where

1569
01:23:21,400 --> 01:23:23,960
Speaker 6: you could see that if they continue to go that

1570
01:23:24,040 --> 01:23:32,120
Speaker 6: they're going to get all the way there. You know,

1571
01:23:32,240 --> 01:23:37,080
Speaker 6: I I when there was no path and no footsteps

1572
01:23:37,120 --> 01:23:39,960
Speaker 6: before me when I came up and what I was doing, So,

1573
01:23:40,240 --> 01:23:42,960
Speaker 6: you know, whether it was creating sneakers or advertising, nobody,

1574
01:23:43,200 --> 01:23:44,920
Speaker 6: there was nobody I could look to and say, could

1575
01:23:44,960 --> 01:23:46,439
Speaker 6: you teach me the advertising business?

1576
01:23:46,560 --> 01:23:48,599
Speaker 4: Could you teach me how to do sneaker deals? There

1577
01:23:48,640 --> 01:23:49,479
Speaker 4: was no one to even call.

1578
01:23:49,560 --> 01:23:52,679
Speaker 6: I had to do that from my mother's house or whatever,

1579
01:23:52,960 --> 01:23:56,120
Speaker 6: like I was at the time, So it was it

1580
01:23:56,160 --> 01:23:59,240
Speaker 6: was a different level of pressure and resourcefulness that I

1581
01:23:59,320 --> 01:24:02,639
Speaker 6: have then they probably have to deal with. But then

1582
01:24:02,680 --> 01:24:06,040
Speaker 6: there's things that they have access to at their young

1583
01:24:06,080 --> 01:24:09,280
Speaker 6: age and I didn't have access to that gives them

1584
01:24:09,320 --> 01:24:12,760
Speaker 6: a uh an opportunity to even go even further.

1585
01:24:14,120 --> 01:24:14,439
Speaker 2: Mhm.

1586
01:24:15,439 --> 01:24:17,519
Speaker 6: But coming out of my generation, there's not even a

1587
01:24:17,520 --> 01:24:20,240
Speaker 6: person that is even close to you.

1588
01:24:20,240 --> 01:24:20,320
Speaker 1: No.

1589
01:24:20,520 --> 01:24:22,799
Speaker 2: Oh yeah, that's why I said, like the younger generation,

1590
01:24:23,880 --> 01:24:24,760
Speaker 2: I just thought something.

1591
01:24:24,800 --> 01:24:28,160
Speaker 4: I'm thinking. I just saw you, said Maverick Carter. So

1592
01:24:28,200 --> 01:24:29,439
Speaker 4: that's crazy I did.

1593
01:24:29,520 --> 01:24:32,040
Speaker 6: I just I just did a Jerry Rice moment, Like

1594
01:24:32,400 --> 01:24:34,080
Speaker 6: it's like Jerry Rice said, I'm Jerry Rice.

1595
01:24:34,800 --> 01:24:37,439
Speaker 7: Ye, I'm thinking like Mavercarter. Because they just announced that

1596
01:24:37,479 --> 01:24:39,160
Speaker 7: they're going to be doing to remake a house party.

1597
01:24:39,280 --> 01:24:43,080
Speaker 4: You know that was you managed, kid. Did you bridge

1598
01:24:43,080 --> 01:24:43,479
Speaker 4: that alone?

1599
01:24:43,479 --> 01:24:43,519
Speaker 1: No?

1600
01:24:43,600 --> 01:24:46,439
Speaker 4: I didn't bridge that at all. Okay, No, I had

1601
01:24:46,479 --> 01:24:46,840
Speaker 4: nothing to do.

1602
01:24:48,560 --> 01:24:51,400
Speaker 5: How important is it to be diplomatic? And you know

1603
01:24:51,680 --> 01:24:55,880
Speaker 5: you are in the world of music and corporate and.

1604
01:24:55,840 --> 01:24:59,160
Speaker 2: You know, I think it's it. What's your advice for entrepreneurs,

1605
01:24:59,160 --> 01:25:01,040
Speaker 2: business people to be diplomatic?

1606
01:25:01,479 --> 01:25:03,040
Speaker 4: Do you think I'm being diplomatic right now?

1607
01:25:03,880 --> 01:25:04,080
Speaker 5: No?

1608
01:25:04,600 --> 01:25:06,160
Speaker 4: Did you? Did I give you the vibe that I

1609
01:25:06,200 --> 01:25:07,719
Speaker 4: said something? No, I'm serious.

1610
01:25:07,840 --> 01:25:09,800
Speaker 6: Did you get the vibe that I he didn't really

1611
01:25:09,800 --> 01:25:12,280
Speaker 6: say what he felt because he was trying to be diplomatic.

1612
01:25:11,880 --> 01:25:13,160
Speaker 2: So you're not You're not diplomatic.

1613
01:25:17,520 --> 01:25:22,200
Speaker 6: I think if you're honest and your true to yourself

1614
01:25:24,360 --> 01:25:28,439
Speaker 6: and people know that and expect that from you, then

1615
01:25:28,520 --> 01:25:32,960
Speaker 6: they want that level of honesty. And I don't think

1616
01:25:33,000 --> 01:25:36,000
Speaker 6: that that. Like you asked me, whatever questions you asked me,

1617
01:25:36,240 --> 01:25:38,599
Speaker 6: I didn't. I didn't feel like, let me figure out

1618
01:25:38,760 --> 01:25:44,120
Speaker 6: the way to say this that nobody's feelings get hurt, you.

1619
01:25:44,080 --> 01:25:44,639
Speaker 5: Know what I'm saying.

1620
01:25:44,840 --> 01:25:50,000
Speaker 6: Like, But but if you're representing for people who are

1621
01:25:50,040 --> 01:25:53,920
Speaker 6: representing brands and other like, you have to make sure

1622
01:25:53,920 --> 01:25:56,320
Speaker 6: that when you speak. You're not speaking on their behalf.

1623
01:25:56,680 --> 01:26:00,320
Speaker 6: I'm not sitting here speaking on state farms by half.

1624
01:26:00,760 --> 01:26:03,320
Speaker 6: I'm not sitting here. I'm not saying and I'm not

1625
01:26:03,439 --> 01:26:08,240
Speaker 6: using them to make myself bigger. Like this is, these

1626
01:26:08,280 --> 01:26:10,720
Speaker 6: are words from me. This is how I feel about that.

1627
01:26:11,200 --> 01:26:16,479
Speaker 6: Jerry Rice, Deion Sanders, little Kim, Charlie Baltimore, whoever it

1628
01:26:16,479 --> 01:26:20,960
Speaker 6: may be, And no, Charlie Baltimo might be be pissed

1629
01:26:21,000 --> 01:26:23,960
Speaker 6: right now. Little Kim is thinking shit, he thought Foxy

1630
01:26:24,560 --> 01:26:26,400
Speaker 6: like because I said that and she wasn't even in

1631
01:26:26,400 --> 01:26:26,919
Speaker 6: the commission.

1632
01:26:26,920 --> 01:26:29,599
Speaker 4: I got that wrong. Yeah, it's like all of those

1633
01:26:29,600 --> 01:26:30,360
Speaker 4: types of things.

1634
01:26:30,800 --> 01:26:35,720
Speaker 6: But if you are working on another brand's behalf, then

1635
01:26:35,760 --> 01:26:39,240
Speaker 6: you have to be diplomatic because you're speaking on somebody

1636
01:26:39,240 --> 01:26:42,680
Speaker 6: else's behalf and your personal opinion may not be their.

1637
01:26:43,800 --> 01:26:47,400
Speaker 6: So if you're working for somebody and you're representing their brand,

1638
01:26:47,920 --> 01:26:51,680
Speaker 6: you need to be diplomatic because you could lose your

1639
01:26:51,760 --> 01:26:55,639
Speaker 6: gig over it. That's why it's important what you're doing

1640
01:26:55,720 --> 01:26:58,120
Speaker 6: right now. You don't have to be diplomatic. You could

1641
01:26:58,160 --> 01:27:00,680
Speaker 6: do this on your own. Jamille Hill on ESPN had

1642
01:27:00,680 --> 01:27:04,000
Speaker 6: to be diplomatic, yes, right, So what's the game you

1643
01:27:04,040 --> 01:27:06,360
Speaker 6: want to play if you can. Some people are great

1644
01:27:06,400 --> 01:27:10,200
Speaker 6: at being diplomatic. Some people are great at politics. Right you, gentlemen,

1645
01:27:10,200 --> 01:27:11,680
Speaker 6: don't look like you're good at politics.

1646
01:27:13,080 --> 01:27:13,800
Speaker 4: What makes you think that?

1647
01:27:14,720 --> 01:27:18,320
Speaker 5: What gave it away? Steve?

1648
01:27:18,640 --> 01:27:18,800
Speaker 2: Yeah?

1649
01:27:18,840 --> 01:27:19,639
Speaker 5: Any more question? Sure?

1650
01:27:20,520 --> 01:27:21,080
Speaker 4: Not? All right?

1651
01:27:21,439 --> 01:27:25,400
Speaker 2: No, Steve Man, this has been a pleasure. Like I said,

1652
01:27:25,400 --> 01:27:28,200
Speaker 2: somebody that we've looked to for inspiration and motivation for

1653
01:27:28,200 --> 01:27:30,320
Speaker 2: a long time. We followed your moves for a long time.

1654
01:27:30,680 --> 01:27:32,719
Speaker 2: Ever since now, I said, the Commission of Steve Style.

1655
01:27:32,760 --> 01:27:34,640
Speaker 4: The book is on display every episode we have.

1656
01:27:35,040 --> 01:27:36,559
Speaker 2: Tan America's out there as the fact man.

1657
01:27:36,720 --> 01:27:39,599
Speaker 6: Listen, anybody who's read the book, The Tanning of America.

1658
01:27:40,000 --> 01:27:41,840
Speaker 6: I have a warm place in my heart for them

1659
01:27:41,880 --> 01:27:44,280
Speaker 6: because I I put everything I have in that book.

1660
01:27:44,320 --> 01:27:47,479
Speaker 6: I wrote it. Sometimes I get the book and I

1661
01:27:47,520 --> 01:27:50,080
Speaker 6: just open it up and I read a page and

1662
01:27:50,120 --> 01:27:52,400
Speaker 6: it makes me so proud to know that I didn't

1663
01:27:52,439 --> 01:27:57,400
Speaker 6: cut any corners. That's exactly how I felt, and that's

1664
01:27:57,439 --> 01:27:58,519
Speaker 6: how I feel to this day.

1665
01:27:59,479 --> 01:28:02,839
Speaker 4: So thank you for having the book you changed.

1666
01:28:03,479 --> 01:28:06,519
Speaker 2: You arguably are probably the most important and most important

1667
01:28:06,560 --> 01:28:09,040
Speaker 2: people in hip hop history, because there's been a lot

1668
01:28:09,040 --> 01:28:11,280
Speaker 2: of great artists, but what you've done. As far as

1669
01:28:11,360 --> 01:28:14,800
Speaker 2: the business and culture and brands, it's like it's just

1670
01:28:14,880 --> 01:28:17,280
Speaker 2: phenomenal the game. So from the business standpoint, we look

1671
01:28:17,280 --> 01:28:20,320
Speaker 2: at that and we hold you in high regard, and

1672
01:28:20,360 --> 01:28:22,719
Speaker 2: we hold you a deep, deep level of reverence.

1673
01:28:22,760 --> 01:28:25,320
Speaker 7: So when we came to the United Master's two years ago,

1674
01:28:25,640 --> 01:28:27,559
Speaker 7: they asked us to email them a list of people

1675
01:28:28,080 --> 01:28:34,040
Speaker 7: that we wanted to interview, and we put your name, like, okay,

1676
01:28:34,080 --> 01:28:35,040
Speaker 7: it might take some time.

1677
01:28:35,760 --> 01:28:38,320
Speaker 4: We got all the time you're running a marathon.

1678
01:28:39,000 --> 01:28:41,519
Speaker 6: We're running the marathon, and we look, we're right here,

1679
01:28:41,600 --> 01:28:45,320
Speaker 6: right now and having this great conversation. And I'm happy

1680
01:28:45,320 --> 01:28:47,000
Speaker 6: to be here. I didn't come here for no other

1681
01:28:47,040 --> 01:28:48,200
Speaker 6: reason because I wanted to be here.

1682
01:28:48,240 --> 01:28:48,680
Speaker 5: Appreciate it.

1683
01:28:48,680 --> 01:28:50,519
Speaker 6: I'm happy to be here. And what you guys are

1684
01:28:50,520 --> 01:28:52,560
Speaker 6: doing is going to change lives as well. Thank you,

1685
01:28:52,680 --> 01:28:53,400
Speaker 6: shout out to you.

1686
01:28:53,560 --> 01:28:56,679
Speaker 4: I appreciate this is uh, this has been an amazing session.

1687
01:28:56,840 --> 01:28:57,559
Speaker 5: I appreciate that.

1688
01:28:57,680 --> 01:29:00,120
Speaker 4: And I will definitely come back again if you will

1689
01:29:00,160 --> 01:29:00,679
Speaker 4: have me back.

1690
01:29:00,720 --> 01:29:01,479
Speaker 5: Absolutely right.

1691
01:29:01,560 --> 01:29:04,600
Speaker 4: We do something at the Brooklyn office. That view is ridiculous.

1692
01:29:05,320 --> 01:29:08,720
Speaker 6: It is pretty nice transition, and coming back to the

1693
01:29:08,760 --> 01:29:12,640
Speaker 6: office we open up back again. June twenty eighth your

1694
01:29:12,680 --> 01:29:14,439
Speaker 6: perthday twenty six.

1695
01:29:15,040 --> 01:29:18,439
Speaker 5: This guy's recond This guys. Yeah, this guy's deep.

1696
01:29:19,120 --> 01:29:21,639
Speaker 4: What are you doing you man?

1697
01:29:22,800 --> 01:29:25,000
Speaker 5: This guy's deep. Recon man, this.

1698
01:29:24,960 --> 01:29:29,600
Speaker 4: Guy you fucking.

1699
01:29:31,880 --> 01:29:41,040
Speaker 5: Middle name. Tellothy, it's gonna be fifty one, miss clail.

1700
01:29:43,920 --> 01:29:46,560
Speaker 5: This guy man, oh.

1701
01:29:46,439 --> 01:29:48,560
Speaker 4: All right, brother, yeah, thank you.

1702
01:29:48,880 --> 01:29:50,400
Speaker 5: What would you like to tell the people?

1703
01:29:50,720 --> 01:29:51,200
Speaker 4: What was like?

1704
01:29:51,320 --> 01:29:53,280
Speaker 2: Final words that you'd like to leave the people with.

1705
01:29:56,240 --> 01:30:05,519
Speaker 6: Know your value, don't take any shortcuts. Believing yourself. Irrational belief,

1706
01:30:06,280 --> 01:30:12,519
Speaker 6: irrational persistence, irrational attention to detail is what it takes

1707
01:30:12,560 --> 01:30:16,240
Speaker 6: to be successful. There is no other version of that.

1708
01:30:16,880 --> 01:30:21,719
Speaker 6: And if you believe that you are, you found something

1709
01:30:21,720 --> 01:30:25,320
Speaker 6: that you love and it makes rational sense. Don't listen

1710
01:30:25,320 --> 01:30:27,880
Speaker 6: to what anybody has to say because if people tell

1711
01:30:27,920 --> 01:30:30,040
Speaker 6: you if you have a rational idea that it's not

1712
01:30:30,080 --> 01:30:33,560
Speaker 6: going to work, that means you have a genius idea.

1713
01:30:33,680 --> 01:30:36,559
Speaker 5: There you have it. And all artists they can upload

1714
01:30:36,560 --> 01:30:37,120
Speaker 5: their music on.

1715
01:30:37,120 --> 01:30:39,800
Speaker 6: Your United Masses. Go to download the app, put your

1716
01:30:39,840 --> 01:30:43,040
Speaker 6: music up on United Masses. Go to select on one

1717
01:30:43,080 --> 01:30:45,680
Speaker 6: hundred percent get one hundred percent of your money, or

1718
01:30:46,880 --> 01:30:50,679
Speaker 6: upload your music and just go through the non select

1719
01:30:50,760 --> 01:30:53,880
Speaker 6: route which is ninety ten and you're still own your shit.

1720
01:30:55,280 --> 01:30:57,720
Speaker 6: I think that you know, United Independence is the wave

1721
01:30:57,760 --> 01:31:00,360
Speaker 6: of the future. It's the fastest growing segment of the

1722
01:31:00,439 --> 01:31:03,679
Speaker 6: music industry and what we're doing is not only noble,

1723
01:31:04,720 --> 01:31:06,639
Speaker 6: but we're gonna change the music industry forever.

1724
01:31:08,320 --> 01:31:08,680
Speaker 4: Yeah you.

1725
01:31:08,800 --> 01:31:11,240
Speaker 7: Shout out first and foremost to Dave and John and

1726
01:31:11,280 --> 01:31:13,439
Speaker 7: Maddoback United mass just for helping us get this done.

1727
01:31:13,439 --> 01:31:16,280
Speaker 4: Shouts and the Cold Black Effect, and shout out to shott.

1728
01:31:16,040 --> 01:31:18,479
Speaker 7: Name for help uh putting the word in for it.

1729
01:31:18,640 --> 01:31:21,320
Speaker 7: So again, shout to everybody on Patreon dot com. Y'all

1730
01:31:21,320 --> 01:31:23,960
Speaker 7: know that's our private paid program. Our Tier five members

1731
01:31:24,000 --> 01:31:26,719
Speaker 7: have access to ey L University, the number one place

1732
01:31:26,720 --> 01:31:29,200
Speaker 7: for business education in the world. Shout out for all

1733
01:31:29,280 --> 01:31:32,400
Speaker 7: our earners, over eight thousand people getting an education and

1734
01:31:32,439 --> 01:31:34,560
Speaker 7: putting it into action. So shout out to y'all and

1735
01:31:34,560 --> 01:31:36,200
Speaker 7: shout out to everybody supporting the merch.

1736
01:31:36,400 --> 01:31:39,080
Speaker 4: Obviously we greatly appreciate it. It is our time. I

1737
01:31:39,120 --> 01:31:41,559
Speaker 4: told you earn the season is coming. Get ready, y'all.

1738
01:31:41,680 --> 01:31:43,479
Speaker 5: Thank you guys for rocking with us. We'll see you

1739
01:31:43,520 --> 01:31:43,920
Speaker 5: next week.

1740
01:31:44,040 --> 01:31:44,320
Speaker 2: Peace.

1741
01:31:44,400 --> 01:31:44,679
Speaker 5: Peace.

1742
01:31:46,680 --> 01:31:51,920
Speaker 3: My graduates from my school being forced back drop drop

1743
01:31:52,560 --> 01:32:15,480
Speaker 3: Mike drop.

1744
01:32:05,479 --> 01:32:09,080
Speaker 10: An illegal alien from Guatemala charged with raping a child

1745
01:32:09,160 --> 01:32:12,960
Speaker 10: in Massachusetts. An MS thirteen gang member from Al Salvador

1746
01:32:13,200 --> 01:32:17,320
Speaker 10: accused of murdering a Texas man of Venezuelan charged with

1747
01:32:17,400 --> 01:32:21,280
Speaker 10: filming and selling child pornography in Michigan. These are just

1748
01:32:21,400 --> 01:32:25,160
Speaker 10: some of the heinous migrant criminals caught because of President

1749
01:32:25,200 --> 01:32:28,719
Speaker 10: Donald J. Trump's leadership. I'm Christy nom the United States

1750
01:32:28,800 --> 01:32:33,599
Speaker 10: Secretary of Homeland Security. Under President Trump, attempted illegal border

1751
01:32:33,640 --> 01:32:37,160
Speaker 10: crossings are at the lowest levels ever recorded, and over

1752
01:32:37,240 --> 01:32:40,439
Speaker 10: one hundred thousand illegal aliens have been arrested. If you

1753
01:32:40,520 --> 01:32:44,360
Speaker 10: are here illegally, your next you will be fined nearly

1754
01:32:44,479 --> 01:32:48,479
Speaker 10: one thousand dollars a day, imprisoned, and deported. You will

1755
01:32:48,520 --> 01:32:52,160
Speaker 10: never return. But if you register using our CBP home

1756
01:32:52,200 --> 01:32:55,599
Speaker 10: app and leave now, you could be allowed to return legally.

1757
01:32:55,960 --> 01:32:59,960
Speaker 10: Do what's right. Leave now under President Trump. A Mayora

1758
01:33:00,040 --> 01:33:03,280
Speaker 10: because laws border and families will be protected.

1759
01:33:03,400 --> 01:33:05,519
Speaker 4: Sponsored by the United States Department of Homeland Security,