1 00:00:11,800 --> 00:00:13,520 Speaker 1: He is Drinks Chess, motherfucking podcast. 2 00:00:14,960 --> 00:00:17,959 Speaker 2: He's a legendary queens rapper. He ain't agreed as your 3 00:00:18,000 --> 00:00:21,000 Speaker 2: boy in O R E. He's a Miami hip hop pioneer. 4 00:00:21,160 --> 00:00:23,919 Speaker 2: What up is dj E f N? Together they drink 5 00:00:23,960 --> 00:00:25,880 Speaker 2: it up with some of the biggest players, you know 6 00:00:25,880 --> 00:00:29,760 Speaker 2: what I mean? And the most professional unprofessional podcast and 7 00:00:29,840 --> 00:00:31,920 Speaker 2: your number one source for drunk fas. 8 00:00:31,920 --> 00:00:35,920 Speaker 3: Drinks Chans, Mother Days, New Year's c's It's time for 9 00:00:36,159 --> 00:00:37,120 Speaker 3: Drink Champs. 10 00:00:37,200 --> 00:00:38,600 Speaker 2: Drink up, motherfucking mother. 11 00:00:43,680 --> 00:00:44,360 Speaker 1: What did it could be? 12 00:00:44,400 --> 00:00:46,760 Speaker 2: Hopefully winning shippy? This is your boy in O r E? 13 00:00:47,000 --> 00:00:48,920 Speaker 2: What up is d J E f N? 14 00:00:49,080 --> 00:00:57,720 Speaker 1: And this is drink Champs? Yeahs. And right now, when 15 00:00:57,720 --> 00:01:00,800 Speaker 1: we talk about you know, oh geez, when we talk 16 00:01:00,840 --> 00:01:03,480 Speaker 1: about legends, we talk about icons, we talk about a 17 00:01:03,480 --> 00:01:06,360 Speaker 1: person who put it down for a whole coast, a 18 00:01:06,440 --> 00:01:11,640 Speaker 1: whole region, whole area, whole whole, national wide and global wide, 19 00:01:12,040 --> 00:01:15,800 Speaker 1: one of the most historic groups of all times. And 20 00:01:15,880 --> 00:01:20,760 Speaker 1: now he's transitioning. And I got a belly full of 21 00:01:20,880 --> 00:01:23,839 Speaker 1: a trilburg of a vegan style and people were eating 22 00:01:23,880 --> 00:01:25,360 Speaker 1: and say, are we sure this is vegan? 23 00:01:25,400 --> 00:01:27,480 Speaker 3: That's how good it Wasn't I thought it was you 24 00:01:27,520 --> 00:01:32,199 Speaker 3: gave me me bro't pause, yo he yo. 25 00:01:34,720 --> 00:01:36,680 Speaker 1: But in case you don't know who I'm talking about, 26 00:01:36,720 --> 00:01:39,200 Speaker 1: we're talking about the one, the owner of, the honorable, 27 00:01:39,240 --> 00:01:40,800 Speaker 1: the impeccable motherfucker. 28 00:01:44,480 --> 00:01:46,399 Speaker 2: It's good, it's good to be back with you, brother. 29 00:01:47,240 --> 00:01:49,560 Speaker 1: Let me ask you something. Every time I come to Houston, 30 00:01:49,840 --> 00:01:52,560 Speaker 1: you're probably the first person I call you j And 31 00:01:52,560 --> 00:01:54,000 Speaker 1: there's a couple of other people. 32 00:01:55,560 --> 00:02:00,880 Speaker 2: Said, yeah, no, no, that was Humble Brand at Bubble Brad. 33 00:02:01,200 --> 00:02:04,080 Speaker 1: I've never heard of sugar Land. Can you describe where 34 00:02:04,080 --> 00:02:06,120 Speaker 1: we're at right now? Yeah, you're in a suburb, but 35 00:02:06,200 --> 00:02:08,600 Speaker 1: here is the festival, but we're in sugar Yeah, you're 36 00:02:08,639 --> 00:02:12,120 Speaker 1: in the city of Sugarland. This is a suburb of Yeah. Yeah, 37 00:02:12,639 --> 00:02:15,120 Speaker 1: but it's not Harris County. It's in its own county. 38 00:02:15,960 --> 00:02:18,919 Speaker 1: But I mean, everybody understands this is Houston. 39 00:02:19,160 --> 00:02:21,840 Speaker 2: Like we in Houston, we say we going in Sugarland, 40 00:02:21,880 --> 00:02:24,399 Speaker 2: but you're still in Houston. If you're born in Sugarland, 41 00:02:24,400 --> 00:02:26,399 Speaker 2: you probably say you live in Sugarland. Whe If somebody 42 00:02:26,440 --> 00:02:28,079 Speaker 2: asks where you're from, you're not gonna say you from 43 00:02:28,240 --> 00:02:31,040 Speaker 2: sugar Land. You're gonna say you're from Houston. Okay, this 44 00:02:31,080 --> 00:02:33,520 Speaker 2: is what. I hope. I'm not disrespecting nobody from Sugarland. 45 00:02:33,520 --> 00:02:36,000 Speaker 2: If I'm wrong, somebody need to stand up for Sugarland 46 00:02:36,000 --> 00:02:40,000 Speaker 2: and he'll live, you know, all right, speak up, sugar Land. Okay, 47 00:02:40,040 --> 00:02:43,160 Speaker 2: that's a bit sugar people speak up now. 48 00:02:43,400 --> 00:02:48,600 Speaker 1: On the real estate market, you look at Texas, Houston, Dallas, 49 00:02:48,600 --> 00:02:51,480 Speaker 1: one of the like the most places that people are 50 00:02:51,560 --> 00:02:51,920 Speaker 1: running to. 51 00:02:52,040 --> 00:02:54,519 Speaker 2: Is this something that you're seeing perfectly well? Yeah, I 52 00:02:54,560 --> 00:02:58,079 Speaker 2: mean the cost of living here, right is exceptional, right 53 00:02:58,560 --> 00:03:01,840 Speaker 2: for people in the entertainment in this, people in athletics, 54 00:03:01,919 --> 00:03:04,120 Speaker 2: or just people in a higher tax bracket. You know, 55 00:03:04,720 --> 00:03:07,480 Speaker 2: you know, there's tax incentives to move to Texas. You 56 00:03:07,520 --> 00:03:11,600 Speaker 2: know what I'm saying. The quality of living here is respectable. 57 00:03:11,680 --> 00:03:14,280 Speaker 2: So you don't have to put it like this. If 58 00:03:14,320 --> 00:03:17,760 Speaker 2: you spend three hundred and fifty four hundred thousand dollars 59 00:03:17,760 --> 00:03:21,000 Speaker 2: on your house, you're gonna see four hundred thousand dollars 60 00:03:21,000 --> 00:03:24,000 Speaker 2: worth of house technically in Houston. Now if you moved 61 00:03:24,040 --> 00:03:27,160 Speaker 2: to certain areas where it costs a lot more to 62 00:03:27,200 --> 00:03:29,760 Speaker 2: buy the land that you build on. Yeah, but Texas 63 00:03:29,880 --> 00:03:33,240 Speaker 2: is still a very wide open state in terms of 64 00:03:33,240 --> 00:03:37,200 Speaker 2: real estate. There's still a lot of uncivilized land here 65 00:03:37,320 --> 00:03:39,640 Speaker 2: that people are still able to go in by acres, 66 00:03:39,840 --> 00:03:43,200 Speaker 2: build you shit up. White Wise also a better place, absolutely, 67 00:03:43,480 --> 00:03:45,160 Speaker 2: I mean why you think Drake would come here and 68 00:03:45,240 --> 00:03:46,520 Speaker 2: just like I'm gonna come buy a house here. A 69 00:03:46,560 --> 00:03:49,160 Speaker 2: lot of people have house here, houses here, a lot 70 00:03:49,240 --> 00:03:51,960 Speaker 2: of people in the athletic world live here in the 71 00:03:51,960 --> 00:03:58,520 Speaker 2: off season. Yes, okay, absolutely this house is crazy Sugarland too, right. 72 00:04:00,000 --> 00:04:02,040 Speaker 2: I don't want to speak on that. Yeah, I don't 73 00:04:02,040 --> 00:04:03,720 Speaker 2: want to say what that man house that but this 74 00:04:03,800 --> 00:04:08,720 Speaker 2: guy Jial targeted. But it's nice though, it's nice. I 75 00:04:08,720 --> 00:04:10,720 Speaker 2: mean technically James Harden got enough money to buy a 76 00:04:10,720 --> 00:04:13,400 Speaker 2: big house anyway, but his money definitely goes further in 77 00:04:13,400 --> 00:04:15,840 Speaker 2: Houston for sure. Good schools here. You know, it's just 78 00:04:15,880 --> 00:04:17,640 Speaker 2: like any other city. You know where not to go. 79 00:04:17,680 --> 00:04:19,599 Speaker 2: You be all right right now. 80 00:04:19,480 --> 00:04:22,240 Speaker 1: Let's get into trill Burgers. Man, I'm gonna be honest 81 00:04:22,279 --> 00:04:26,800 Speaker 1: with you. You're my friend. I had business in Houston, 82 00:04:26,839 --> 00:04:28,520 Speaker 1: so one of the first things I did was come 83 00:04:28,839 --> 00:04:34,760 Speaker 1: see you at the spot. Yes, and it's I don't 84 00:04:34,800 --> 00:04:37,359 Speaker 1: want to call it hip Hop's number one burger. I 85 00:04:37,440 --> 00:04:39,960 Speaker 1: want to call it America's number one burger. Are we 86 00:04:40,000 --> 00:04:40,680 Speaker 1: going cobel. 87 00:04:40,720 --> 00:04:42,680 Speaker 2: Are we saying no? No, it's the best burger in 88 00:04:42,720 --> 00:04:48,279 Speaker 2: the world. And I can tell you why. But that's 89 00:04:48,279 --> 00:04:51,320 Speaker 2: not just me saying it. Right, So this Trill Burgers 90 00:04:51,440 --> 00:04:55,000 Speaker 2: is the best burger. Sorry they laid out right, But 91 00:04:55,040 --> 00:04:57,320 Speaker 2: the best burgers in the world always come from America. 92 00:04:57,839 --> 00:05:00,000 Speaker 2: So technically, if you got the best burger in America, 93 00:05:00,200 --> 00:05:02,679 Speaker 2: you have by default the best burger in the world. 94 00:05:03,160 --> 00:05:05,360 Speaker 1: Who gave you the ward good morning? Good morning America 95 00:05:05,720 --> 00:05:07,360 Speaker 1: makes the looise for white people giving out black people. 96 00:05:10,640 --> 00:05:11,560 Speaker 2: That's one for the as. 97 00:05:12,240 --> 00:05:15,000 Speaker 1: Yeah, I mean when white people recognize your ship. 98 00:05:15,040 --> 00:05:15,240 Speaker 2: You know. 99 00:05:15,480 --> 00:05:17,520 Speaker 1: Let me tell you something. This is when you know 100 00:05:18,240 --> 00:05:20,640 Speaker 1: the food is good in the hood. When you go 101 00:05:20,760 --> 00:05:23,520 Speaker 1: there and it's in the hood and there's white people 102 00:05:23,600 --> 00:05:26,640 Speaker 1: eating in there is a fact because they wish say 103 00:05:26,720 --> 00:05:30,480 Speaker 1: life for that jerk chicken. Goddamn it you they misking 104 00:05:30,560 --> 00:05:35,400 Speaker 1: that life for that curry soup, and they listened that 105 00:05:35,520 --> 00:05:36,479 Speaker 1: life for that Tril burger. 106 00:05:36,520 --> 00:05:37,039 Speaker 2: Goddamn it. 107 00:05:37,560 --> 00:05:38,120 Speaker 1: You know what I mean. 108 00:05:38,160 --> 00:05:40,880 Speaker 4: So you save that burger. Relax, man, I'm saying. I'm 109 00:05:40,920 --> 00:05:44,480 Speaker 4: just we're not in the hood, were hood of Jason. 110 00:05:45,680 --> 00:05:48,680 Speaker 4: What you said you're gonna get a gang. Hey Man 111 00:05:49,320 --> 00:05:52,680 Speaker 4: warlorder forgot if you if. 112 00:05:52,520 --> 00:05:54,360 Speaker 2: Your arms still were good, you get throw a rocket 113 00:05:54,440 --> 00:05:55,000 Speaker 2: hit the hood. 114 00:05:55,040 --> 00:05:58,119 Speaker 1: But you know, I know personally there's so many people 115 00:05:58,120 --> 00:06:01,480 Speaker 1: who try to buy trill Burgers, try to franchise by 116 00:06:01,560 --> 00:06:04,400 Speaker 1: the brand, try to get down and you're like very 117 00:06:04,400 --> 00:06:08,360 Speaker 1: adamant about keeping it how it's run brand. 118 00:06:08,839 --> 00:06:10,880 Speaker 2: Yeah, yeah, because I don't think it's time to I 119 00:06:10,920 --> 00:06:12,880 Speaker 2: don't think we need anybody for that right now. We 120 00:06:12,960 --> 00:06:16,320 Speaker 2: don't need that level of cash investment right now. We're 121 00:06:16,360 --> 00:06:18,560 Speaker 2: good for that. We don't need any help marketing a 122 00:06:18,640 --> 00:06:21,720 Speaker 2: brand in the company. We're good with that. We'll get 123 00:06:21,760 --> 00:06:24,200 Speaker 2: to that step eventually. Everybody gets to that step where 124 00:06:24,360 --> 00:06:26,680 Speaker 2: you have to bring in specific partners so you can 125 00:06:26,680 --> 00:06:29,640 Speaker 2: target bigger demographics and expand the brand out. But for 126 00:06:29,760 --> 00:06:32,320 Speaker 2: right now, I think we're good in a you're looking 127 00:06:32,320 --> 00:06:33,960 Speaker 2: for Oh yeah, no, no, and I think we can. 128 00:06:34,040 --> 00:06:35,960 Speaker 2: We can, you know, knock out a couple of locations 129 00:06:35,960 --> 00:06:38,120 Speaker 2: in Texas alone. I think we get six to eight 130 00:06:38,160 --> 00:06:41,000 Speaker 2: doors and Texas open very easily within the system that 131 00:06:41,040 --> 00:06:41,800 Speaker 2: we already have. 132 00:06:42,440 --> 00:06:45,960 Speaker 1: Right because I'm not gonna lie to you, that's what 133 00:06:46,080 --> 00:06:47,839 Speaker 1: I knew. You have way more integrity than me. 134 00:06:50,680 --> 00:06:53,200 Speaker 2: That's that's new yourself under the bus, right, man, that's 135 00:06:53,240 --> 00:06:53,719 Speaker 2: a new one. 136 00:06:53,800 --> 00:06:57,280 Speaker 1: I would have sold to McDonald's. Trill Burgers would have 137 00:06:57,320 --> 00:06:58,320 Speaker 1: been Trill Donalds. 138 00:06:59,040 --> 00:07:00,640 Speaker 2: You would have put your joints happy Meals. 139 00:07:00,680 --> 00:07:03,920 Speaker 1: I'm gonna burgers and win these out of make collaborations 140 00:07:03,920 --> 00:07:05,000 Speaker 1: with everybody, you said. 141 00:07:04,760 --> 00:07:07,280 Speaker 2: Fuck that. Well, if this ain't the time, even if 142 00:07:07,279 --> 00:07:09,040 Speaker 2: this is something I want to do with the company 143 00:07:09,040 --> 00:07:11,239 Speaker 2: in the future, this ain't the time. We haven't built 144 00:07:11,320 --> 00:07:14,080 Speaker 2: up enough value into the company. I'll be selling out 145 00:07:14,120 --> 00:07:16,360 Speaker 2: for a Volkswagon. I'm trying to tell if you know 146 00:07:16,720 --> 00:07:19,680 Speaker 2: a Bugatti. Yeah, I want Bugotti value. I want big money. 147 00:07:19,680 --> 00:07:21,440 Speaker 2: You know what I'm saying. Because my thing is I 148 00:07:21,440 --> 00:07:24,040 Speaker 2: can get rich with the model that we have now right, 149 00:07:24,120 --> 00:07:26,120 Speaker 2: I can make a couple of million dollars. But this 150 00:07:26,200 --> 00:07:28,880 Speaker 2: is if we do this right, everybody involved with the 151 00:07:28,920 --> 00:07:32,760 Speaker 2: ownership of this company is in position to attain generational wealth. 152 00:07:33,120 --> 00:07:35,520 Speaker 2: And that's really what we want to do with this company. 153 00:07:35,560 --> 00:07:40,040 Speaker 2: You know, I shouldn't if I live to be one hundred, 154 00:07:40,040 --> 00:07:41,880 Speaker 2: I still shouldn't live long enough to see how far 155 00:07:41,920 --> 00:07:43,000 Speaker 2: this this company grows. 156 00:07:43,760 --> 00:07:45,600 Speaker 1: You know, So let me ask you, because every bike 157 00:07:45,640 --> 00:07:47,480 Speaker 1: thing they could cook, right, you know what I mean? Like, 158 00:07:47,640 --> 00:07:50,680 Speaker 1: no bidke thinks they're a bad cook, right, Everybody. 159 00:07:50,200 --> 00:07:52,000 Speaker 2: Like, oh know, it's a couple of people know they 160 00:07:52,040 --> 00:07:52,720 Speaker 2: can't cook. No. 161 00:07:52,800 --> 00:07:54,840 Speaker 1: I know I could burn cereal meat personally, I know 162 00:07:54,880 --> 00:07:58,680 Speaker 1: how Like that's me said, burns cereal. 163 00:07:58,880 --> 00:07:59,120 Speaker 2: Yeah. 164 00:07:59,320 --> 00:08:02,480 Speaker 1: But a lot of people that I know, they think 165 00:08:02,520 --> 00:08:05,600 Speaker 1: they could cook, yes, but they don't go into this 166 00:08:05,680 --> 00:08:08,400 Speaker 1: culinary arts. What made you gos like so hard with this? 167 00:08:08,600 --> 00:08:10,880 Speaker 2: So we started a food blog about ten years ago, 168 00:08:11,000 --> 00:08:13,640 Speaker 2: me and my partner, the Premium Pete started the food 169 00:08:13,680 --> 00:08:18,000 Speaker 2: blogs you Gotta Eat This dot com because we met 170 00:08:18,040 --> 00:08:20,120 Speaker 2: over sneakers, and we met through other people and through 171 00:08:20,120 --> 00:08:23,240 Speaker 2: other things, but we bonded over food. Wow, and we 172 00:08:23,360 --> 00:08:25,320 Speaker 2: just love to eat food. Me because I was a 173 00:08:25,360 --> 00:08:27,400 Speaker 2: fat dude than him. He just I don't know, he 174 00:08:27,440 --> 00:08:30,200 Speaker 2: got a tape worm or something because he just just eat, 175 00:08:30,280 --> 00:08:32,160 Speaker 2: eat eat. He eat way more food than I eat. 176 00:08:32,480 --> 00:08:34,079 Speaker 2: And we thought, you know, we started a blog, we 177 00:08:34,160 --> 00:08:36,160 Speaker 2: go out, we take a couple of pictures, maybe we 178 00:08:36,160 --> 00:08:38,760 Speaker 2: could get reservations at restaurants and something like that. But 179 00:08:38,800 --> 00:08:41,440 Speaker 2: it really yeah, but it really just yeah exactly, but 180 00:08:41,440 --> 00:08:44,080 Speaker 2: it really expanded into something well, we started to go 181 00:08:44,120 --> 00:08:46,160 Speaker 2: to different companies, you know, people would go and test 182 00:08:46,200 --> 00:08:48,480 Speaker 2: out different products, and it made us want to actually 183 00:08:48,480 --> 00:08:51,839 Speaker 2: get into the culinary space like with businesses. So he 184 00:08:51,880 --> 00:08:56,599 Speaker 2: activated first with his grandmother's Apasta sauce, right, you know 185 00:08:56,640 --> 00:08:59,120 Speaker 2: what I'm saying, which is amazing, and he's been doing 186 00:08:59,240 --> 00:09:01,360 Speaker 2: very well with that. And then when I got approached 187 00:09:01,360 --> 00:09:03,480 Speaker 2: with the opportunity to do these burgers, I had been 188 00:09:03,480 --> 00:09:06,600 Speaker 2: looking for something, and when these burgers came in my lap, 189 00:09:06,640 --> 00:09:07,960 Speaker 2: I was like, this is it. This is what I've 190 00:09:08,000 --> 00:09:09,880 Speaker 2: been waiting for all my life. I haven't felt like 191 00:09:09,960 --> 00:09:14,840 Speaker 2: anything like this since probably hip hop getting married and 192 00:09:14,880 --> 00:09:18,320 Speaker 2: this this is like, this is what. It's a different passion. Yeah, yeah, no, 193 00:09:18,800 --> 00:09:21,360 Speaker 2: I got passion. It alliance with purpose, you know what 194 00:09:21,440 --> 00:09:23,120 Speaker 2: I'm saying. It makes me want to be present in 195 00:09:23,200 --> 00:09:26,400 Speaker 2: the moment and learn. Yeah. No, that's the thing. Like, 196 00:09:26,440 --> 00:09:28,280 Speaker 2: it wasn't worth compromising what I would do it If 197 00:09:28,320 --> 00:09:30,640 Speaker 2: this was just a regular ass burger, I wouldn't even 198 00:09:30,679 --> 00:09:35,000 Speaker 2: touched it, you know what I'm saying. Because I built 199 00:09:35,080 --> 00:09:38,080 Speaker 2: up thirty plus years a blood, sweat and tear integrity 200 00:09:38,520 --> 00:09:41,560 Speaker 2: with this UGK brand and this trail brand, It's not 201 00:09:41,600 --> 00:09:43,680 Speaker 2: worth selling out for a couple of thousand dollars behind 202 00:09:43,679 --> 00:09:46,200 Speaker 2: the bitch ass burger. I knew this burger was the truth. 203 00:09:46,600 --> 00:09:48,520 Speaker 2: I knew it was the truth. I knew it was different. 204 00:09:48,559 --> 00:09:51,120 Speaker 5: But let me ask you this, though, when you found 205 00:09:51,160 --> 00:09:53,880 Speaker 5: the burger, it wasn't trill. You made a trill. 206 00:09:54,559 --> 00:09:59,600 Speaker 2: The burger needed me to quantify being trilled it. It's 207 00:09:59,640 --> 00:10:01,440 Speaker 2: a thing. If somebody else would have said, hey, this 208 00:10:01,480 --> 00:10:03,080 Speaker 2: is trill burger, they would have been like, all right, 209 00:10:03,120 --> 00:10:05,600 Speaker 2: I get the burger, but what make it trill? But 210 00:10:05,640 --> 00:10:08,079 Speaker 2: they didn't come to you. Sat no, no, no, no, 211 00:10:08,080 --> 00:10:11,120 Speaker 2: no no no. I can't do that. You labeled it yes, 212 00:10:11,600 --> 00:10:14,160 Speaker 2: Because my thing is I'm going to be associated with 213 00:10:14,160 --> 00:10:15,800 Speaker 2: this burger. I'm gonna be the face of the burger, 214 00:10:15,920 --> 00:10:18,720 Speaker 2: less associated with something that people already know me for, 215 00:10:19,120 --> 00:10:21,800 Speaker 2: that already got weight to it. You know what I'm saying. 216 00:10:22,080 --> 00:10:25,240 Speaker 2: I wouldn't have done it if this burger was not Trio. 217 00:10:25,360 --> 00:10:28,080 Speaker 2: In my eyes, I wouldn't have put the name on it. 218 00:10:28,080 --> 00:10:28,880 Speaker 2: It wouldn't worth it. 219 00:10:28,920 --> 00:10:30,959 Speaker 1: Because you said the burger fell on your lap. In 220 00:10:31,000 --> 00:10:33,720 Speaker 1: my mind I pictured you barbecue on one day and 221 00:10:33,720 --> 00:10:36,679 Speaker 1: it fell on and nah, just hit barbecue on one 222 00:10:36,720 --> 00:10:39,360 Speaker 1: day in this say you couldn't. 223 00:10:39,040 --> 00:10:40,880 Speaker 2: You couldn't do this in the backyard. With all due 224 00:10:40,880 --> 00:10:43,040 Speaker 2: respects to all the chefs and the cooks out there, 225 00:10:43,120 --> 00:10:44,840 Speaker 2: this is not something that you could have developed in 226 00:10:44,880 --> 00:10:45,440 Speaker 2: the backyard. 227 00:10:45,600 --> 00:10:47,520 Speaker 1: So it described to us. Someone came to you and 228 00:10:47,640 --> 00:10:49,959 Speaker 1: said this is this hits the. 229 00:10:49,880 --> 00:10:51,880 Speaker 2: Burger to you. They came to me, they said, we 230 00:10:51,960 --> 00:10:54,520 Speaker 2: have a burger. We think it's the best burger. We 231 00:10:54,640 --> 00:10:57,599 Speaker 2: want to partner with somebody in Texas. We thought, we 232 00:10:57,679 --> 00:10:59,960 Speaker 2: think you're the best person to partner with. I try 233 00:11:00,160 --> 00:11:02,320 Speaker 2: the burger. I was like, this is a badass burger, 234 00:11:02,440 --> 00:11:03,920 Speaker 2: Like for real. I was like, this is it. They 235 00:11:03,960 --> 00:11:06,079 Speaker 2: were like, we're gonna work on it a little bit more. 236 00:11:06,160 --> 00:11:08,200 Speaker 2: They came back to me. I tried it. Not only 237 00:11:08,320 --> 00:11:10,480 Speaker 2: was it the best burger I'd ever had by far, 238 00:11:11,160 --> 00:11:13,440 Speaker 2: but it was one of the best meals I'd ever had. 239 00:11:13,559 --> 00:11:16,920 Speaker 2: That's why people keep coming back to Tril Burger because 240 00:11:17,440 --> 00:11:21,400 Speaker 2: it's so satisfying, and the flavor and the taste and 241 00:11:21,480 --> 00:11:25,120 Speaker 2: the product has been consistent. So it doesn't matter if 242 00:11:25,160 --> 00:11:27,480 Speaker 2: you come to Honeyland and get a Trill Burger, if 243 00:11:27,520 --> 00:11:29,320 Speaker 2: you go to the brick and mortar to get it 244 00:11:29,360 --> 00:11:32,280 Speaker 2: if you get it at a festival at the NRG Stadium, 245 00:11:32,360 --> 00:11:35,360 Speaker 2: during the Texans game at the Dynamo Stadium, rock the bells. 246 00:11:35,400 --> 00:11:38,439 Speaker 2: Wherever you get that burger, it tastes like the burger. 247 00:11:38,880 --> 00:11:40,800 Speaker 2: You know what I'm saying. Now. As you can see, 248 00:11:41,000 --> 00:11:42,480 Speaker 2: I don't know if we're cursed or something, but it's 249 00:11:42,520 --> 00:11:45,160 Speaker 2: always a process to get a trill burger. You either 250 00:11:45,200 --> 00:11:47,360 Speaker 2: got to stand in the sun. It's coal outside. As 251 00:11:47,400 --> 00:11:49,960 Speaker 2: you can see, it's raining out here. People complaining about 252 00:11:50,000 --> 00:11:51,680 Speaker 2: the weight, They complained about the weather, but it ain't 253 00:11:51,679 --> 00:11:53,679 Speaker 2: Nobody complaining about the burger got jam. 254 00:11:56,160 --> 00:12:00,520 Speaker 5: But what was the learning curve between them bring you 255 00:12:00,559 --> 00:12:03,640 Speaker 5: the burger? You are in the music industry, you're a 256 00:12:03,760 --> 00:12:07,240 Speaker 5: legendary MC and now you're transitioning into the food industry. 257 00:12:07,559 --> 00:12:10,520 Speaker 2: What is that transition? Was it easy? Was it lert like? 258 00:12:10,880 --> 00:12:13,880 Speaker 2: Was there bumps in the road. We're still in progress, right, 259 00:12:14,080 --> 00:12:16,640 Speaker 2: I'm learning. I'm learning it every day. No, no, no, no, 260 00:12:16,840 --> 00:12:20,360 Speaker 2: that's right now. Those far technically, yes, it's successful because 261 00:12:20,360 --> 00:12:22,160 Speaker 2: we have we don't have to fight to get people 262 00:12:22,200 --> 00:12:24,840 Speaker 2: in the door, right, But there are many things that 263 00:12:24,880 --> 00:12:27,000 Speaker 2: I don't know about this industry. There are things that 264 00:12:27,040 --> 00:12:29,559 Speaker 2: I'm learning every day, you know what I'm saying. And 265 00:12:29,600 --> 00:12:32,240 Speaker 2: we're trying to streamline the process. We're trying to refine 266 00:12:32,240 --> 00:12:35,760 Speaker 2: the process, but this thing keeps growing exponentially. It's so 267 00:12:35,840 --> 00:12:39,200 Speaker 2: many moving parts to this company, and so we're just 268 00:12:39,240 --> 00:12:41,679 Speaker 2: trying to get the model downpacked right, and then we're 269 00:12:41,679 --> 00:12:44,040 Speaker 2: trying to replicate the model. Once we know we can 270 00:12:44,080 --> 00:12:46,480 Speaker 2: easily replicate the model, then we can start popping in 271 00:12:46,559 --> 00:12:48,360 Speaker 2: bitches where we want to put them, you know what 272 00:12:48,400 --> 00:12:50,800 Speaker 2: I'm saying. But all these things come with time. You 273 00:12:50,920 --> 00:12:54,320 Speaker 2: don't want to move too fast and not know anything. 274 00:12:54,480 --> 00:12:55,959 Speaker 2: Just like if you're an artist and you come in 275 00:12:56,000 --> 00:12:58,880 Speaker 2: the game and you go platinum off your first single, 276 00:12:59,160 --> 00:13:01,480 Speaker 2: you ain't ever been where. Now your promo tour, you 277 00:13:01,640 --> 00:13:03,800 Speaker 2: going all over the world. You got one of these 278 00:13:03,800 --> 00:13:05,760 Speaker 2: biggest records in the world, But you don't know nothing 279 00:13:05,800 --> 00:13:11,760 Speaker 2: about about publishing, mechanical royalties, merge. You don't know nothing 280 00:13:11,800 --> 00:13:14,280 Speaker 2: about it. So you can't really take full advantage of 281 00:13:14,320 --> 00:13:16,440 Speaker 2: the opportunity in front of you. Luckily, I have some 282 00:13:16,480 --> 00:13:18,880 Speaker 2: great partners that I work with. But even with all 283 00:13:19,200 --> 00:13:21,880 Speaker 2: the resources and the tutelage and experience that we have, 284 00:13:22,280 --> 00:13:24,800 Speaker 2: we still make mistakes because nothing like this has ever 285 00:13:24,840 --> 00:13:27,480 Speaker 2: been done before. There is no blueprint to do what 286 00:13:27,559 --> 00:13:30,959 Speaker 2: tril Burger's is doing. We've broken every record every music 287 00:13:31,000 --> 00:13:33,960 Speaker 2: festival we've ever been to. We broken every single day 288 00:13:34,040 --> 00:13:38,320 Speaker 2: and weekend vendor record anybody's ever had anywhere, even including 289 00:13:38,360 --> 00:13:40,160 Speaker 2: coach Teller. All of these big things. We go and 290 00:13:40,200 --> 00:13:42,160 Speaker 2: we kill it. You see this line out here, it's 291 00:13:42,240 --> 00:13:45,679 Speaker 2: ridiculous because it's a real product. I'm not standing at 292 00:13:45,679 --> 00:13:48,440 Speaker 2: the booth taking pictures and they know that in the rain, 293 00:13:48,520 --> 00:13:51,280 Speaker 2: and they still standing out there because the product is real. 294 00:13:51,480 --> 00:13:54,200 Speaker 2: It's not only an incredible food product, but it got 295 00:13:54,200 --> 00:13:56,679 Speaker 2: thirty years of trial culture built into it, you know 296 00:13:56,679 --> 00:13:59,360 Speaker 2: what I'm saying. So there's residual benefits for not just 297 00:13:59,400 --> 00:14:02,040 Speaker 2: buying the b but supporting the brand. And we recognize 298 00:14:02,040 --> 00:14:04,599 Speaker 2: that as a company, and we appreciating. Love y'all and 299 00:14:04,640 --> 00:14:05,480 Speaker 2: respect y'all for that. 300 00:14:05,600 --> 00:14:10,199 Speaker 1: God damn makes some noise for that. Now, If anybody 301 00:14:10,320 --> 00:14:13,840 Speaker 1: ever been to trill Burgers or ever visited a location 302 00:14:13,880 --> 00:14:17,360 Speaker 1: where you've been posted at, it's only two types of burgers. Yes, 303 00:14:17,480 --> 00:14:19,800 Speaker 1: the beef burger. Yes, it's a vegan burger. Can you 304 00:14:19,840 --> 00:14:21,840 Speaker 1: tell us the breakdown or why you chose those two. 305 00:14:22,160 --> 00:14:24,400 Speaker 2: Well, first of all, you know, we want to keep 306 00:14:24,400 --> 00:14:27,280 Speaker 2: a streamlined the process as possible so we can cook 307 00:14:27,320 --> 00:14:29,320 Speaker 2: as much food and get it to people as quickly 308 00:14:29,320 --> 00:14:31,960 Speaker 2: as possible. So the less things you cook, the easy 309 00:14:32,000 --> 00:14:34,160 Speaker 2: it is to get people what they want, you know 310 00:14:34,200 --> 00:14:36,800 Speaker 2: what I'm saying. But then also outside of that, you know, 311 00:14:37,560 --> 00:14:39,680 Speaker 2: we want to make sure that we're making our food 312 00:14:39,720 --> 00:14:42,320 Speaker 2: available to as many people as possible. That's why there's 313 00:14:42,360 --> 00:14:45,000 Speaker 2: a beef burger, and that's also why there's a vegan burger. 314 00:14:45,040 --> 00:14:48,320 Speaker 2: If all you Turkey people, I love all you Turkey people, 315 00:14:48,480 --> 00:14:51,080 Speaker 2: we hear you. But everybody has to understand. I'm sure 316 00:14:51,080 --> 00:14:53,600 Speaker 2: most of you people understand how food and kitchens work. Here. 317 00:14:54,120 --> 00:14:56,240 Speaker 2: I have to have a separate grill for every protein 318 00:14:56,320 --> 00:14:59,200 Speaker 2: I cook, So I have to so every beech don't 319 00:14:59,200 --> 00:15:02,600 Speaker 2: cook the beef. I know you can't it here. You can't. 320 00:15:02,600 --> 00:15:06,600 Speaker 5: You defeat the purpose, okayou. 321 00:15:05,480 --> 00:15:07,080 Speaker 2: I mean, I mean if you cook a vegan burger 322 00:15:07,120 --> 00:15:12,400 Speaker 2: on a grill, now you're violating. You're violating with that. 323 00:15:12,640 --> 00:15:14,480 Speaker 2: So all the bee burgers have to be cooked on 324 00:15:14,480 --> 00:15:16,920 Speaker 2: their own grills. All vegan burgers have to be cooked 325 00:15:16,960 --> 00:15:19,920 Speaker 2: on their own grills. So if I wanted to incorporate Turkey, 326 00:15:20,240 --> 00:15:22,360 Speaker 2: I'd have to either take away one of the grills 327 00:15:22,360 --> 00:15:25,480 Speaker 2: that's already used for something, I'll put another grill in there, 328 00:15:25,520 --> 00:15:27,480 Speaker 2: and I don't have enough room to put another grill 329 00:15:27,560 --> 00:15:29,680 Speaker 2: in there. But it's something that we considering that the 330 00:15:29,720 --> 00:15:31,600 Speaker 2: brand grows and we start to looking at the other 331 00:15:31,640 --> 00:15:34,480 Speaker 2: locations also to go like, we haven't really been able 332 00:15:34,480 --> 00:15:37,160 Speaker 2: to do door dashing all of that because our kitchen 333 00:15:37,200 --> 00:15:40,760 Speaker 2: is small. It's finite, so we know people want the burger, 334 00:15:40,800 --> 00:15:42,320 Speaker 2: and then you know, we're still trying to make sure 335 00:15:42,320 --> 00:15:45,080 Speaker 2: that when we do do that, that burger is packaged 336 00:15:45,120 --> 00:15:47,880 Speaker 2: in a way that is still refreshing for people when 337 00:15:47,880 --> 00:15:49,640 Speaker 2: they get the food. Because I don't know what the 338 00:15:49,640 --> 00:15:52,120 Speaker 2: fuck people uber drivers be doing, go stop at their 339 00:15:52,160 --> 00:15:54,480 Speaker 2: gay house or some shit. I don't want nobody to 340 00:15:54,520 --> 00:15:57,400 Speaker 2: eat me all fries and going through y'all ship, you know, 341 00:15:57,640 --> 00:16:01,520 Speaker 2: so take a little piece, you know, you know, I mean, 342 00:16:01,560 --> 00:16:04,200 Speaker 2: it's human, it's human. Naser. You ever you ever went 343 00:16:04,280 --> 00:16:08,320 Speaker 2: to get like McDonald's or something they send you to 344 00:16:08,320 --> 00:16:10,120 Speaker 2: go get the McDonald's. You don't just take your hand 345 00:16:10,120 --> 00:16:12,160 Speaker 2: in the bag from fries, right of course you do it. 346 00:16:12,560 --> 00:16:14,760 Speaker 2: Of course you do. That's just human asia, you know. 347 00:16:15,360 --> 00:16:19,000 Speaker 1: Okay, now is the question straight from my friend Shampoo. Okay, 348 00:16:19,160 --> 00:16:21,600 Speaker 1: he wants to know, are you guys going to ever 349 00:16:21,600 --> 00:16:22,280 Speaker 1: make Glizzies? 350 00:16:26,160 --> 00:16:28,520 Speaker 2: Can I just say this? I say? Can I say 351 00:16:28,520 --> 00:16:31,600 Speaker 2: this to the camera? Which camera am I talking? Which camera? 352 00:16:31,680 --> 00:16:32,120 Speaker 1: Shampoo? 353 00:16:32,200 --> 00:16:35,400 Speaker 2: Is Shampoo? Only somebody named Shampoo would be asking about 354 00:16:35,400 --> 00:16:43,120 Speaker 2: glizz Only somebody named shampoo. If you had one question 355 00:16:43,200 --> 00:16:44,560 Speaker 2: to ask me, it would be about glitz. 356 00:16:44,920 --> 00:16:45,880 Speaker 1: Let me tell you how crazy. 357 00:16:45,880 --> 00:16:49,400 Speaker 2: Don't let Shampoo ask no more questions on your podcast preconditioning. 358 00:16:49,960 --> 00:16:52,360 Speaker 1: We'll let me tell you how crazy Shampoo is. I 359 00:16:52,360 --> 00:16:55,200 Speaker 1: invited him to my crib for a barbecue, right, so 360 00:16:55,360 --> 00:16:57,920 Speaker 1: I try to cater to his This is what he likes. 361 00:16:57,960 --> 00:17:01,080 Speaker 1: He likes glizzies, So I bought turkey glitz. He was 362 00:17:01,200 --> 00:17:06,359 Speaker 1: mad at me. He was like, I like Oscar Maya Holmes. 363 00:17:05,320 --> 00:17:08,800 Speaker 2: Y'all wrung for just bringing gizzies. I mean, just tell him, 364 00:17:08,840 --> 00:17:11,120 Speaker 2: just tell him to bring Oscar with him next time, 365 00:17:11,800 --> 00:17:14,320 Speaker 2: and he'd have an Oscar glizzy anytime he want. 366 00:17:14,840 --> 00:17:17,760 Speaker 1: Boss, So let me let me ask you, bun, because. 367 00:17:19,240 --> 00:17:20,120 Speaker 2: One thing about. 368 00:17:19,920 --> 00:17:23,359 Speaker 1: Your boss is you You are one of the greatest 369 00:17:23,359 --> 00:17:24,160 Speaker 1: people I ever met. 370 00:17:24,280 --> 00:17:26,560 Speaker 2: Not greatest rappers. You're the greatest. 371 00:17:26,240 --> 00:17:28,840 Speaker 1: People I ever I see people, not only me and 372 00:17:28,920 --> 00:17:32,880 Speaker 1: e FN, but people sincerely loved you, people sincerely. 373 00:17:32,440 --> 00:17:33,639 Speaker 2: Fuck with you. I'm blessed. 374 00:17:34,000 --> 00:17:35,920 Speaker 1: Do you think is that's the reason why the Trio 375 00:17:35,960 --> 00:17:38,240 Speaker 1: Burgers was a success. That you got people in there, 376 00:17:38,280 --> 00:17:40,480 Speaker 1: and then once they got in there, then the burgers 377 00:17:40,680 --> 00:17:41,680 Speaker 1: smacked them the other way. 378 00:17:41,760 --> 00:17:43,720 Speaker 2: And I risked it off of this burger. I put 379 00:17:43,760 --> 00:17:46,880 Speaker 2: everything about me that everybody knows about me and everybody 380 00:17:46,920 --> 00:17:50,760 Speaker 2: associates with me into this burger because I believed in 381 00:17:50,800 --> 00:17:53,480 Speaker 2: the burger that much. Now, it was all about getting 382 00:17:53,520 --> 00:17:57,000 Speaker 2: people in the building to try the burger, right, But 383 00:17:57,040 --> 00:17:59,120 Speaker 2: if people don't like the burger, they not coming back, 384 00:17:59,359 --> 00:18:01,399 Speaker 2: coming back, you know what I'm saying. So I'm not 385 00:18:01,440 --> 00:18:03,159 Speaker 2: trying to hit a one time lick. I want a 386 00:18:03,200 --> 00:18:05,920 Speaker 2: sustainable building, you know what I'm saying. I want a 387 00:18:05,960 --> 00:18:10,119 Speaker 2: sustainable company that can exist in multiple locations and be 388 00:18:10,200 --> 00:18:12,440 Speaker 2: everything that people want a burger to be, you know 389 00:18:12,480 --> 00:18:16,440 Speaker 2: what I'm saying. So no, this is about the burger 390 00:18:16,520 --> 00:18:18,320 Speaker 2: being the start of the show because I can't be 391 00:18:18,480 --> 00:18:20,639 Speaker 2: there every day. So if people only come in to 392 00:18:20,680 --> 00:18:22,800 Speaker 2: see me and take a picture. If they walk in 393 00:18:22,840 --> 00:18:25,240 Speaker 2: and I ain't there, they walk out, right, I don't 394 00:18:25,280 --> 00:18:27,240 Speaker 2: want people to I want people to walk in for 395 00:18:27,320 --> 00:18:30,119 Speaker 2: the reason they're supposed to walk in, because the food 396 00:18:30,200 --> 00:18:31,200 Speaker 2: is good. Period. 397 00:18:31,359 --> 00:18:33,840 Speaker 3: And let me add to what he's saying, like, how 398 00:18:33,920 --> 00:18:40,160 Speaker 3: much of the independent Texas djscrew mentality that you come 399 00:18:40,200 --> 00:18:43,160 Speaker 3: from the jew applied to the marketing of Trilburger's. 400 00:18:43,359 --> 00:18:44,919 Speaker 2: Well, this was just about you know, I put this 401 00:18:44,960 --> 00:18:46,919 Speaker 2: burger on my back, right, and the same way that 402 00:18:47,040 --> 00:18:50,840 Speaker 2: we went out as artists and had to build this thing, grassroots, 403 00:18:50,880 --> 00:18:52,679 Speaker 2: word of mouth. That's what we did with this burger, 404 00:18:52,760 --> 00:18:54,879 Speaker 2: you know what I'm saying. We treated the burger like 405 00:18:54,920 --> 00:18:56,800 Speaker 2: it was a new album or a new artists, you 406 00:18:56,800 --> 00:18:59,040 Speaker 2: know what I'm saying. So we went on promos. It 407 00:18:59,119 --> 00:19:01,119 Speaker 2: cost us a lot of time to get in the building. 408 00:19:01,240 --> 00:19:02,679 Speaker 2: You know what I'm saying that festivals we have to 409 00:19:02,680 --> 00:19:05,400 Speaker 2: pay fees. Now, people invite us to festivals, they wave 410 00:19:05,480 --> 00:19:08,000 Speaker 2: the fees because we bring culture with us. When we're 411 00:19:08,000 --> 00:19:11,399 Speaker 2: into the festival, we're a draw like people. You know, 412 00:19:11,600 --> 00:19:13,880 Speaker 2: people are already coming to the festival and maybe people 413 00:19:13,920 --> 00:19:16,000 Speaker 2: are on the line. Maybe I don't know whether or not. 414 00:19:16,000 --> 00:19:17,880 Speaker 2: Don't want to go. They know tril Burger is gonna 415 00:19:17,880 --> 00:19:19,119 Speaker 2: be the I'm gonna go because I've been waiting to 416 00:19:19,119 --> 00:19:21,479 Speaker 2: try this burger. I'm at the burger, you know what 417 00:19:21,480 --> 00:19:24,240 Speaker 2: I'm saying. So you know this is about building something 418 00:19:24,280 --> 00:19:26,880 Speaker 2: that's sustainable on its own that way, Like I said, 419 00:19:26,960 --> 00:19:29,160 Speaker 2: ain't nobody start eating at Windy's and they've been gone 420 00:19:29,160 --> 00:19:32,240 Speaker 2: for a while. It was like, I'm going to eat 421 00:19:32,280 --> 00:19:32,680 Speaker 2: it later. 422 00:19:32,800 --> 00:19:34,520 Speaker 5: I was like, nah, you're gonna eat if I don't 423 00:19:34,560 --> 00:19:37,000 Speaker 5: sound like them. 424 00:19:39,080 --> 00:19:42,199 Speaker 2: I don't want to hurt. It's worth just stuffing hurt. 425 00:19:42,240 --> 00:19:45,119 Speaker 2: Let's go on Burger so it's easy on you. Is amazing. 426 00:19:45,800 --> 00:19:50,280 Speaker 1: And what kind of cocaine is in the bun? That 427 00:19:50,320 --> 00:19:57,000 Speaker 1: bun is addictive? It's potato. It's a potato bun. But 428 00:19:57,160 --> 00:19:58,919 Speaker 1: come on, no one's listening. Tell me the secret. 429 00:19:58,960 --> 00:20:03,280 Speaker 2: It's a potato bun which my due process turns into sugar. 430 00:20:03,320 --> 00:20:07,840 Speaker 2: And there's nothing more addictive on the planet. This sugar. Okay, okay, cocaine. 431 00:20:09,040 --> 00:20:13,560 Speaker 4: They running neck and neck Sugar is easy franchise in Miami. 432 00:20:13,720 --> 00:20:15,320 Speaker 2: Yes, that was cocaine. 433 00:20:15,440 --> 00:20:19,280 Speaker 1: No no moving. 434 00:20:19,680 --> 00:20:21,760 Speaker 2: Got it. Look look look the glasses you got it 435 00:20:21,840 --> 00:20:22,080 Speaker 2: right now. 436 00:20:22,080 --> 00:20:23,920 Speaker 1: You already know, we already know you're going to open 437 00:20:24,000 --> 00:20:24,640 Speaker 1: more locations. 438 00:20:24,680 --> 00:20:26,840 Speaker 2: If yes in Texas, Yes, will. 439 00:20:26,640 --> 00:20:27,679 Speaker 1: Be your ideal location. 440 00:20:27,840 --> 00:20:31,040 Speaker 2: Outside of Texas. I mean, look, I believe Dallas is 441 00:20:31,119 --> 00:20:33,240 Speaker 2: dying for this burger right now. You know what I'm saying. 442 00:20:33,359 --> 00:20:37,600 Speaker 2: So you're saying outside of Texas, Oh, Dallas. 443 00:20:37,359 --> 00:20:39,679 Speaker 4: Well, let's be fair, Texas is like its own country. 444 00:20:39,720 --> 00:20:42,400 Speaker 1: So yeah, yeah, yeah, I mean, which is five different times. Also, 445 00:20:42,480 --> 00:20:43,120 Speaker 1: we're taking. 446 00:20:42,880 --> 00:20:44,240 Speaker 2: Out We're going to do at least six to eight 447 00:20:44,320 --> 00:20:46,720 Speaker 2: doors in Texas before we even look to move outside 448 00:20:46,720 --> 00:20:50,720 Speaker 2: of the state. But I would love to bring this 449 00:20:50,760 --> 00:20:54,280 Speaker 2: burger to Louisiana. I love to bring this burger to Oklahoma. 450 00:20:54,520 --> 00:20:56,240 Speaker 2: You know what I'm saying. I want to bring this 451 00:20:56,280 --> 00:20:59,200 Speaker 2: burger everywhere that people eat food eventually, you know what 452 00:20:59,240 --> 00:21:02,200 Speaker 2: I'm saying, one country at a time. You know, I'm 453 00:21:02,200 --> 00:21:04,040 Speaker 2: trying to be nice. I'm gonna let I'm gonna let 454 00:21:04,119 --> 00:21:06,080 Speaker 2: him live in France until I come and body it 455 00:21:06,080 --> 00:21:09,359 Speaker 2: and all that. But I'm excited about the opportunity to 456 00:21:09,359 --> 00:21:11,200 Speaker 2: bring this burger to New Orleans, to bring this burger 457 00:21:11,200 --> 00:21:14,600 Speaker 2: into Atlanta, to Detroit, but also cities you know, like 458 00:21:14,680 --> 00:21:17,159 Speaker 2: the Louisville's and the Saint louis Is of the of 459 00:21:17,200 --> 00:21:20,080 Speaker 2: the world, you know, the Cincinnatis and the Columbus Ohios. 460 00:21:20,240 --> 00:21:22,520 Speaker 2: I think everybody should have an opportunity to have the 461 00:21:22,520 --> 00:21:24,560 Speaker 2: best burger in the world. You shouldn't just have it 462 00:21:24,600 --> 00:21:26,439 Speaker 2: because you live in a big city. Fuck all that. 463 00:21:26,960 --> 00:21:28,760 Speaker 2: I'm not from a big city, so I know what 464 00:21:28,800 --> 00:21:31,240 Speaker 2: it's like when something like this comes to town. So 465 00:21:31,280 --> 00:21:33,080 Speaker 2: we want to bring the circus to town for people 466 00:21:33,119 --> 00:21:34,440 Speaker 2: when we open these trail burgers. 467 00:21:34,480 --> 00:21:37,200 Speaker 1: I look, so, what is the next product you're gonna 468 00:21:37,200 --> 00:21:38,119 Speaker 1: add on to the menu? 469 00:21:38,240 --> 00:21:41,560 Speaker 2: But we just started trill tenders. We just sold yes, 470 00:21:41,600 --> 00:21:43,560 Speaker 2: but that's not gonna be on the menu because we're 471 00:21:43,600 --> 00:21:45,919 Speaker 2: gonna keep the burger business burg so it's gonna be 472 00:21:45,920 --> 00:21:49,040 Speaker 2: a separate business. So we just competed about three weeks 473 00:21:49,119 --> 00:21:53,680 Speaker 2: ago in Tenderfest, which is the national chicken tender competition 474 00:21:53,800 --> 00:21:56,639 Speaker 2: sponsor behind R and B Company. 475 00:21:56,680 --> 00:22:02,600 Speaker 5: Best my invite you want to go to. 476 00:22:02,000 --> 00:22:06,600 Speaker 2: You look like you ain't text me, that's my bad. 477 00:22:08,440 --> 00:22:10,520 Speaker 2: Test was in Los Angeles. 478 00:22:10,240 --> 00:22:13,080 Speaker 1: Real, yes, downtown, don't tell me downtown. 479 00:22:13,240 --> 00:22:15,399 Speaker 2: No, No, it was actually it was actually in the 480 00:22:15,400 --> 00:22:16,560 Speaker 2: middle of Beverly Hills. 481 00:22:16,960 --> 00:22:19,040 Speaker 1: They got Beverly Hills chicken tenderest. 482 00:22:19,480 --> 00:22:21,560 Speaker 2: Yes, they called me and they and we weren't even 483 00:22:21,560 --> 00:22:25,960 Speaker 2: in the chicken tended business, so we got invited to participate. 484 00:22:26,040 --> 00:22:28,040 Speaker 2: So what they do They ask a lot of well 485 00:22:28,040 --> 00:22:30,080 Speaker 2: known chefs and companies to come in and do their 486 00:22:30,160 --> 00:22:32,960 Speaker 2: version of a chicken tender. Right, take a product that's 487 00:22:33,080 --> 00:22:36,280 Speaker 2: very you know, very low five, very easy to access, 488 00:22:36,280 --> 00:22:38,240 Speaker 2: and try to make something high profile out of it. 489 00:22:38,440 --> 00:22:40,960 Speaker 2: So we competed against three other chefs and restaurants in 490 00:22:41,119 --> 00:22:45,280 Speaker 2: l A and we won. Like wow, make some noise 491 00:22:45,280 --> 00:22:51,480 Speaker 2: for that, you know. So technically Hind said, we have 492 00:22:51,560 --> 00:22:53,160 Speaker 2: the best new chicken tender in. 493 00:22:53,080 --> 00:22:57,200 Speaker 1: America sold on. This will be in Burgers. 494 00:22:57,520 --> 00:23:03,159 Speaker 2: No, this will be its own, separate business. Yes, and 495 00:23:03,200 --> 00:23:05,320 Speaker 2: it's a beast. The reason it is a beast is 496 00:23:05,320 --> 00:23:09,320 Speaker 2: because it's the freshest tender. Like we're not we're not 497 00:23:09,440 --> 00:23:12,359 Speaker 2: compromising on quality with Trilburger. That's the thing you know 498 00:23:12,400 --> 00:23:15,560 Speaker 2: you're gonna get. You're gonna get a quality product, You're 499 00:23:15,560 --> 00:23:19,000 Speaker 2: gonna get an ample serving business. Yeah. Absolutely, no, it 500 00:23:19,000 --> 00:23:21,760 Speaker 2: doesn't make sense to consolidate that. Consolidate that because I 501 00:23:21,760 --> 00:23:23,359 Speaker 2: believe it's its own brand that can stand on his 502 00:23:23,480 --> 00:23:26,879 Speaker 2: own two fee. Yes, and it's a lot easier to operate, 503 00:23:26,960 --> 00:23:29,280 Speaker 2: quite frankly, than a burger business, you know what I'm saying. 504 00:23:29,320 --> 00:23:31,400 Speaker 2: So I don't need as much staff, I don't need 505 00:23:31,440 --> 00:23:33,520 Speaker 2: as much prep for it. It's very easy to open 506 00:23:33,560 --> 00:23:36,199 Speaker 2: that door. The food truck's coming very soon because the 507 00:23:36,200 --> 00:23:38,800 Speaker 2: truck is very easy to do with tenders like that 508 00:23:38,800 --> 00:23:40,639 Speaker 2: that line out there, we could never do that kind 509 00:23:40,680 --> 00:23:42,480 Speaker 2: of a line with a food truck. You just can't 510 00:23:42,520 --> 00:23:46,240 Speaker 2: get the typical amount of equipment we're about to put 511 00:23:46,280 --> 00:23:48,920 Speaker 2: it and get a mobile kitchen like you can't even 512 00:23:48,920 --> 00:23:50,560 Speaker 2: call it a food truck the size of it what 513 00:23:50,600 --> 00:23:52,400 Speaker 2: we're about to do. We're about to do some great 514 00:23:52,400 --> 00:23:53,360 Speaker 2: things with this company. 515 00:23:53,359 --> 00:23:53,520 Speaker 1: Man. 516 00:23:53,560 --> 00:23:56,800 Speaker 2: We're really excited about the opportunity to present this burger 517 00:23:57,080 --> 00:24:00,560 Speaker 2: to as many people as possible. And that's been the 518 00:24:00,560 --> 00:24:02,960 Speaker 2: thing that's really been holding us back is not having 519 00:24:02,960 --> 00:24:06,000 Speaker 2: a truck. Because the truck's very easy to put into 520 00:24:06,040 --> 00:24:08,119 Speaker 2: a space and activate. When we got to rent the 521 00:24:08,160 --> 00:24:11,560 Speaker 2: grills and all of that, sometimes it gets complicated, you know, 522 00:24:11,840 --> 00:24:14,880 Speaker 2: zoning and different things come into plays. So I think 523 00:24:15,680 --> 00:24:17,960 Speaker 2: as the time goes on, next year twenty twenty four, 524 00:24:18,240 --> 00:24:20,359 Speaker 2: we'll really be able to attack because we'll be in 525 00:24:20,440 --> 00:24:22,879 Speaker 2: multiple places in multiple cities at the same time. 526 00:24:23,840 --> 00:24:27,320 Speaker 1: I'm a big dipper. What kind of dipping sauce is 527 00:24:27,359 --> 00:24:28,240 Speaker 1: on a chicken tenders? 528 00:24:28,440 --> 00:24:30,400 Speaker 2: So we have a sweet pink sauce. We have two 529 00:24:30,400 --> 00:24:32,600 Speaker 2: sauces for the chicken tenders. We have a sweet we 530 00:24:32,640 --> 00:24:36,639 Speaker 2: have a sweet pink sauce, sweet pink, yes, yes it is. 531 00:24:36,680 --> 00:24:38,199 Speaker 2: We have a sweet pink sauce. And then we have 532 00:24:38,240 --> 00:24:42,880 Speaker 2: a spicy soy based sauce. So we give you two sauces, 533 00:24:42,880 --> 00:24:45,119 Speaker 2: so you have an option. I personally like I like 534 00:24:45,200 --> 00:24:46,800 Speaker 2: to mix a little bit of both. I like to 535 00:24:46,840 --> 00:24:48,959 Speaker 2: dip it in the pink sauce and top it with 536 00:24:49,000 --> 00:24:50,600 Speaker 2: the soy. But that's up to y'all. But we make 537 00:24:50,640 --> 00:24:53,520 Speaker 2: sure that there's enough flavor. See that's the thing about Trilburger, right. 538 00:24:53,560 --> 00:24:56,800 Speaker 2: I realized that most burgers are popular not because of 539 00:24:56,800 --> 00:24:58,800 Speaker 2: the patty, but because of what they put on a burger. 540 00:24:59,119 --> 00:25:01,360 Speaker 2: Very few people by burger for the patty. They buy 541 00:25:01,359 --> 00:25:04,320 Speaker 2: it for the condiments. But so if you took just 542 00:25:04,359 --> 00:25:06,480 Speaker 2: the patty off of most burgers, you wouldn't even want 543 00:25:06,520 --> 00:25:08,560 Speaker 2: to eat it. The way it looked. I argue that 544 00:25:08,560 --> 00:25:10,760 Speaker 2: Tril Burger, the best part of the burger is the patty. 545 00:25:10,800 --> 00:25:13,560 Speaker 2: You could take everything off of a Trill Burger and 546 00:25:13,600 --> 00:25:16,760 Speaker 2: you would still want to eat, you know exactly. You 547 00:25:16,800 --> 00:25:18,760 Speaker 2: know what I'm saying. So that's how we feel with 548 00:25:18,800 --> 00:25:21,800 Speaker 2: the chicken tender. Even if there's no patented sauce or 549 00:25:21,800 --> 00:25:24,000 Speaker 2: anything to dip in, or even if you don't have 550 00:25:24,040 --> 00:25:26,840 Speaker 2: any ketchup, you should still have a moist chicken tender 551 00:25:26,880 --> 00:25:30,720 Speaker 2: with a crispy crust on the outside, with flavor in everybody. Okay, 552 00:25:30,760 --> 00:25:32,359 Speaker 2: so let's just let's just rip. Let's just rip the 553 00:25:32,359 --> 00:25:33,800 Speaker 2: band aid off of the thing. 554 00:25:34,640 --> 00:25:37,040 Speaker 1: Is this chicken tender spot also gonna have straight up 555 00:25:37,040 --> 00:25:37,760 Speaker 1: fried chicken? 556 00:25:38,440 --> 00:25:43,439 Speaker 2: Not yet, No, I'm looking. I'm not trying to complicate 557 00:25:43,760 --> 00:25:46,600 Speaker 2: the market. Right. If we're going to do fried chicken, 558 00:25:46,640 --> 00:25:49,800 Speaker 2: then we got to do different things with sides, biscuits 559 00:25:49,840 --> 00:25:51,600 Speaker 2: and all of that type. That's not the model that 560 00:25:51,640 --> 00:25:54,240 Speaker 2: I'm trying to do. My mottol is probably closer to 561 00:25:54,320 --> 00:25:56,040 Speaker 2: a cane or a Chick fil A. You know what 562 00:25:56,040 --> 00:25:58,240 Speaker 2: I'm saying. You stay in your lane. If you find 563 00:25:58,280 --> 00:26:00,840 Speaker 2: one thing you could do, you do it well. You replicated, 564 00:26:01,119 --> 00:26:02,600 Speaker 2: and you can do it like that. You know, I 565 00:26:02,640 --> 00:26:04,359 Speaker 2: don't have to make a million things to make a 566 00:26:04,359 --> 00:26:06,399 Speaker 2: million dollars. If I do one thing well, I can 567 00:26:06,480 --> 00:26:08,399 Speaker 2: find a million people to buy it. So, Bud, you 568 00:26:08,480 --> 00:26:10,760 Speaker 2: obviously found that. 569 00:26:13,080 --> 00:26:16,399 Speaker 3: You obviously found this passion, right, how does it match 570 00:26:16,560 --> 00:26:19,040 Speaker 3: your passion for hip hop and the music side. 571 00:26:19,320 --> 00:26:21,280 Speaker 2: When I found hip hop, I fell in love with 572 00:26:21,359 --> 00:26:23,280 Speaker 2: hip hop. I wanted to hear all the new records. 573 00:26:23,320 --> 00:26:25,199 Speaker 2: I wanted to see who all the new artists was. 574 00:26:25,240 --> 00:26:27,680 Speaker 2: I wanted to read the magazines. It's the same thing 575 00:26:27,720 --> 00:26:29,760 Speaker 2: with food. I want to learn more about the business. 576 00:26:29,800 --> 00:26:32,160 Speaker 2: I want to read more. I talk to different people. 577 00:26:32,200 --> 00:26:35,280 Speaker 2: I had people that have proximity to the industry, but 578 00:26:35,400 --> 00:26:38,160 Speaker 2: because I wasn't in that space, I couldn't really talk 579 00:26:38,200 --> 00:26:40,520 Speaker 2: to them about that stuff. Now I have now that 580 00:26:40,560 --> 00:26:42,919 Speaker 2: I'm in the food space. Friends of mine that are 581 00:26:42,960 --> 00:26:45,680 Speaker 2: in restaurants, like, we both know Big Teach, right, we 582 00:26:46,280 --> 00:26:49,440 Speaker 2: were both very supportive and helping Teach, you know, help 583 00:26:49,520 --> 00:26:51,520 Speaker 2: get his brand out there. Now Teach gets to bring 584 00:26:51,560 --> 00:26:54,919 Speaker 2: that to me and help teach you help teach them 585 00:26:54,960 --> 00:26:58,160 Speaker 2: so much. Absolutely so, all these relationships that I already had, 586 00:26:58,200 --> 00:27:00,440 Speaker 2: I just try to make relationships with a lot of 587 00:27:00,480 --> 00:27:02,840 Speaker 2: good people everywhere. It doesn't really matter what they do. 588 00:27:03,200 --> 00:27:05,199 Speaker 2: Just because they can't benefit me today don't mean they 589 00:27:05,240 --> 00:27:07,760 Speaker 2: can't benefit me tomorrow. So I don't try to burn 590 00:27:07,800 --> 00:27:09,880 Speaker 2: any bridges that I built with people, because you never 591 00:27:09,920 --> 00:27:11,440 Speaker 2: know where you need to cross it, you know what 592 00:27:11,480 --> 00:27:13,840 Speaker 2: I'm saying. So it's been beautiful to have people that 593 00:27:13,920 --> 00:27:17,000 Speaker 2: I've sold into that have been successful, so back into me. 594 00:27:17,080 --> 00:27:19,440 Speaker 2: And it's not just fool people either. People like Drake 595 00:27:19,520 --> 00:27:21,679 Speaker 2: and people like call It. They come over. They know 596 00:27:21,760 --> 00:27:24,480 Speaker 2: they have energy that can help activate my brand and 597 00:27:24,520 --> 00:27:26,640 Speaker 2: help put me on that next level, and so they 598 00:27:26,640 --> 00:27:28,560 Speaker 2: bring that to me. Most people would be trying to 599 00:27:28,560 --> 00:27:31,720 Speaker 2: bother Drake for Averse, right I don't need no verse 600 00:27:31,760 --> 00:27:33,720 Speaker 2: help me get these burgers off, you know what I'm saying. 601 00:27:34,520 --> 00:27:36,280 Speaker 2: Do you feel the evolution of hip hop? 602 00:27:36,560 --> 00:27:40,639 Speaker 3: We're celebrating hip hop fifty right now, and do you 603 00:27:40,680 --> 00:27:42,360 Speaker 3: feel the evolution of hip hop to where it's at 604 00:27:42,400 --> 00:27:44,679 Speaker 3: right now? Makes it a perfect time and place for 605 00:27:44,720 --> 00:27:47,120 Speaker 3: you to launch a business like this? Is it helpful 606 00:27:47,119 --> 00:27:48,960 Speaker 3: that we're evolved this way in hip hop right now? 607 00:27:49,040 --> 00:27:51,200 Speaker 2: Yeah? I think if an artist wants to be involved 608 00:27:51,240 --> 00:27:53,639 Speaker 2: in the business side of the music industry. It's a 609 00:27:53,680 --> 00:27:56,960 Speaker 2: perfect time. I think most artists have to have some 610 00:27:57,080 --> 00:28:00,240 Speaker 2: type of business acumen in order to be successful. There 611 00:28:00,280 --> 00:28:03,240 Speaker 2: isn't anything that you can't learn from being successful in 612 00:28:03,240 --> 00:28:06,560 Speaker 2: the entertainment industry that won't transition into other things. This 613 00:28:06,600 --> 00:28:09,760 Speaker 2: is business. The way you communicate with people, knowing who 614 00:28:09,800 --> 00:28:11,520 Speaker 2: to talk to, who to look for when you walk 615 00:28:11,560 --> 00:28:14,280 Speaker 2: in the room, all of those things transition into any 616 00:28:14,320 --> 00:28:16,520 Speaker 2: factor of life, you know what I'm saying. So I 617 00:28:16,680 --> 00:28:19,560 Speaker 2: just found my path through this burger. But I tell 618 00:28:19,560 --> 00:28:22,920 Speaker 2: everybody find your burger, find something that you love to do, 619 00:28:23,240 --> 00:28:25,399 Speaker 2: and figure out what it is that you already know, 620 00:28:25,600 --> 00:28:28,960 Speaker 2: all the resources you've already taken in the experience you got, 621 00:28:28,960 --> 00:28:31,080 Speaker 2: and the people, in the relationships you've built, and see 622 00:28:31,080 --> 00:28:32,800 Speaker 2: how that shit can help you. You know what I'm saying. 623 00:28:32,840 --> 00:28:36,240 Speaker 2: Because you may have a friend that could never help 624 00:28:36,280 --> 00:28:39,239 Speaker 2: you in any other aspect of your life until now, right, 625 00:28:39,240 --> 00:28:41,840 Speaker 2: and now that becomes your closest friend. You know what 626 00:28:41,920 --> 00:28:42,360 Speaker 2: I'm saying. 627 00:28:42,560 --> 00:28:46,560 Speaker 1: Right now, your staff all cast COVID tomorrow, right, they 628 00:28:46,600 --> 00:28:52,400 Speaker 1: can't come hypothetically hypothetically. Can you open up the spot yourself? 629 00:28:52,880 --> 00:28:55,600 Speaker 1: Can you make the burger yourself technically. 630 00:28:55,680 --> 00:28:58,800 Speaker 2: Yeah, but if my whole staff got COVID, probably eighty 631 00:28:59,280 --> 00:29:01,920 Speaker 2: ninety percent of the city got COVID, so we probably 632 00:29:01,920 --> 00:29:06,280 Speaker 2: ain't open nowhere. That was a terrible night. I don't know. 633 00:29:07,480 --> 00:29:10,959 Speaker 2: Could you technically make a trill burger. I'm gonna make 634 00:29:10,960 --> 00:29:13,400 Speaker 2: a burger in about an hour for real. Yeah, I'm 635 00:29:13,400 --> 00:29:15,080 Speaker 2: gonna make a burger on the grill. Now, there's no 636 00:29:15,160 --> 00:29:17,040 Speaker 2: part of this burger, there's no part of this company 637 00:29:17,040 --> 00:29:20,239 Speaker 2: that I can't add myself to you. If anybody that 638 00:29:20,320 --> 00:29:22,320 Speaker 2: came to any of the early pop uas probably saw 639 00:29:22,360 --> 00:29:24,920 Speaker 2: me cooking back in the day, you would see me. 640 00:29:25,000 --> 00:29:27,720 Speaker 2: Sometimes somebody couldn't show up. I would have to go 641 00:29:27,800 --> 00:29:30,040 Speaker 2: in the line. I would have to go work the fries. 642 00:29:30,080 --> 00:29:31,840 Speaker 2: I would have to prep the burgers or wrap the 643 00:29:31,840 --> 00:29:34,280 Speaker 2: burgers or something. But I can build a drill burger, 644 00:29:34,320 --> 00:29:36,680 Speaker 2: no question. It doesn't make sense for me to be 645 00:29:36,720 --> 00:29:38,480 Speaker 2: out there and doing that when it's such an easy 646 00:29:38,480 --> 00:29:41,000 Speaker 2: thing to learn, and it's something that I'm asking people 647 00:29:41,040 --> 00:29:43,480 Speaker 2: to do every day. I wouldn't ask people to do 648 00:29:43,520 --> 00:29:46,640 Speaker 2: something that I wouldn't do myself. So, because this is 649 00:29:46,680 --> 00:29:49,200 Speaker 2: a hard job to do, standing over that grill, it's 650 00:29:49,240 --> 00:29:51,920 Speaker 2: a brutal job. Imagine doing it outside in Houston on 651 00:29:51,960 --> 00:29:54,760 Speaker 2: a hundred degrees summer day. So when my staff is 652 00:29:54,800 --> 00:29:58,080 Speaker 2: outside sweating, I'm outside sweating with them. You know what 653 00:29:58,120 --> 00:29:59,840 Speaker 2: I'm saying. If they got to put work in, if 654 00:29:59,840 --> 00:30:02,320 Speaker 2: they need me, I'm there. People see it all the time. 655 00:30:02,600 --> 00:30:04,440 Speaker 2: I'm always ready to turn up. Now. 656 00:30:04,480 --> 00:30:06,480 Speaker 1: What's that that kool aid you sell? 657 00:30:06,960 --> 00:30:12,520 Speaker 2: Straight up? Yeah? The cool cup, cool cup, juice, the watermelon? No, no, no, no, 658 00:30:12,560 --> 00:30:15,120 Speaker 2: it's my wife, my wife top. We might be putting 659 00:30:15,120 --> 00:30:18,040 Speaker 2: a little bit too much serve in your your elimonade. 660 00:30:18,520 --> 00:30:22,280 Speaker 2: Sum yeah no, no, no syrup. Yeah yeah. 661 00:30:22,320 --> 00:30:23,960 Speaker 1: You can't go to sleep over that that is. You 662 00:30:23,960 --> 00:30:25,160 Speaker 1: don't need no coffee, none of that. 663 00:30:25,520 --> 00:30:28,479 Speaker 2: But shout out to Exotic pop Man forgiving you know, 664 00:30:28,880 --> 00:30:32,280 Speaker 2: young artists, young Black people, and a revenue stream, particularly 665 00:30:32,880 --> 00:30:35,000 Speaker 2: the families of those that we've lost. They've been able 666 00:30:35,040 --> 00:30:37,520 Speaker 2: to create these sodas for many of of use and 667 00:30:37,680 --> 00:30:40,560 Speaker 2: artists that have passed away. And by selling these sodas, 668 00:30:40,600 --> 00:30:43,800 Speaker 2: they're given the proceeds to the family, not a portion 669 00:30:44,240 --> 00:30:47,200 Speaker 2: of the proceeds. He gives the proceeds to the family. 670 00:30:47,240 --> 00:30:48,520 Speaker 2: You know what I'm saying, it's a way that we 671 00:30:48,560 --> 00:30:51,720 Speaker 2: could continue to honor their memory and sow into their families. 672 00:30:51,920 --> 00:30:54,400 Speaker 2: And so what we've been doing at Troburger is that 673 00:30:54,480 --> 00:30:57,880 Speaker 2: when is somebody's anniversary of their passing, if they have 674 00:30:57,960 --> 00:31:01,840 Speaker 2: an exotic pop soda, we do a special combo with 675 00:31:01,920 --> 00:31:04,719 Speaker 2: the burger and the soda to raise money for the family. 676 00:31:04,760 --> 00:31:05,800 Speaker 2: On that day, we. 677 00:31:05,880 --> 00:31:07,960 Speaker 1: Gotta go to tril Burgers to do an episode. We 678 00:31:08,000 --> 00:31:10,520 Speaker 1: want him to come to Miami to do an episode, 679 00:31:10,520 --> 00:31:13,920 Speaker 1: but half of the episode we should. 680 00:31:13,080 --> 00:31:15,480 Speaker 5: Yeah, like you're in Miami, and then the second part 681 00:31:15,520 --> 00:31:17,080 Speaker 5: of that and we're at Burger's. 682 00:31:17,800 --> 00:31:18,160 Speaker 2: I love it. 683 00:31:18,240 --> 00:31:21,920 Speaker 1: I can't. I can't tell you, man, how this couldn't 684 00:31:21,920 --> 00:31:23,840 Speaker 1: happen to a better person. Man, You know what I mean. 685 00:31:24,680 --> 00:31:27,640 Speaker 1: You're you're You're a genuine guy. You're honorable guy. 686 00:31:28,280 --> 00:31:31,160 Speaker 2: Let's give him flowers, man, Yeah, yeah, man. Our show is. 687 00:31:31,120 --> 00:31:33,760 Speaker 1: About giving people flowers, and we gotta give your flowers. 688 00:31:33,800 --> 00:31:35,440 Speaker 1: Come on, Paul, you drunk motherfucker. 689 00:31:35,680 --> 00:31:46,280 Speaker 2: Hold up stop, Hey, hey, this is beautiful. Yes, this 690 00:31:46,360 --> 00:31:55,040 Speaker 2: is beautiful. Yes, I gotta do this for somebody. We 691 00:31:55,080 --> 00:31:56,800 Speaker 2: got to put this in and we got to put 692 00:31:56,800 --> 00:32:00,479 Speaker 2: some burgers in a box like this, and on the people. 693 00:32:00,640 --> 00:32:02,560 Speaker 2: This is beautiful what y'all done for the culture. 694 00:32:02,600 --> 00:32:02,719 Speaker 1: Man. 695 00:32:02,760 --> 00:32:04,720 Speaker 2: That's why you've been rewarded in the way that you've 696 00:32:04,720 --> 00:32:08,280 Speaker 2: been rewarded, because I've seen this from day one. This 697 00:32:08,360 --> 00:32:10,360 Speaker 2: was not a money grab. We didn't know if no 698 00:32:10,400 --> 00:32:12,880 Speaker 2: sponsors or nothing was coming out. I was just trying 699 00:32:12,880 --> 00:32:15,320 Speaker 2: to get drunk with your friends and talk shit. You 700 00:32:15,360 --> 00:32:17,240 Speaker 2: know what I'm saying. And some of the best nights 701 00:32:17,240 --> 00:32:19,120 Speaker 2: of my life has been me and Norrie drunk. The 702 00:32:19,280 --> 00:32:21,520 Speaker 2: stories we can never tell, you know what I'm saying, 703 00:32:21,520 --> 00:32:25,280 Speaker 2: hanging out and left right. Hold, let me ask you something. 704 00:32:26,480 --> 00:32:29,920 Speaker 1: If Pepsi was alive, Yes, what would his mill beat 705 00:32:30,120 --> 00:32:31,240 Speaker 1: at trill Burgers. 706 00:32:32,920 --> 00:32:34,680 Speaker 2: He would probably want it all the way because he 707 00:32:34,920 --> 00:32:36,880 Speaker 2: ate onions and pickles, so he would have ate this 708 00:32:37,000 --> 00:32:39,160 Speaker 2: all the way. But the only I think that's the 709 00:32:39,160 --> 00:32:41,080 Speaker 2: only person that would have ate more trill Burgers than 710 00:32:41,160 --> 00:32:43,280 Speaker 2: my wife because my wife technically is eating more trill 711 00:32:43,360 --> 00:32:48,120 Speaker 2: Burgers than anybody else. Like she loves the burger. I mean, 712 00:32:48,160 --> 00:32:50,680 Speaker 2: I had the Veggie's amazing. But if you could have 713 00:32:50,680 --> 00:32:54,640 Speaker 2: a trill Burger anytime you wanted high, wouldn't you. I 714 00:32:54,680 --> 00:32:57,000 Speaker 2: can't eat. I try to get mad about it, but 715 00:32:57,080 --> 00:32:58,200 Speaker 2: I can't, you know what I'm saying. 716 00:32:59,640 --> 00:33:00,640 Speaker 1: Tried to Vegan Burger. 717 00:33:01,200 --> 00:33:04,160 Speaker 2: Oh yeah, no, yeah, absolutely. I think he would have 718 00:33:04,160 --> 00:33:06,120 Speaker 2: tried everything we sold and he would have told me 719 00:33:06,160 --> 00:33:08,440 Speaker 2: it's on his opinion, So it would have He would 720 00:33:08,440 --> 00:33:09,680 Speaker 2: have been the one that I would have been like, 721 00:33:09,720 --> 00:33:12,080 Speaker 2: after I tried it, I would have probably asked him 722 00:33:12,120 --> 00:33:14,160 Speaker 2: to try it and see if he felt like I felt. 723 00:33:14,440 --> 00:33:16,640 Speaker 1: Let me ask you a hip hop question. So many 724 00:33:16,640 --> 00:33:20,480 Speaker 1: people who respect you, all new in between whatever. Do 725 00:33:20,520 --> 00:33:22,719 Speaker 1: you ever get shocked at how many people you know 726 00:33:23,560 --> 00:33:24,680 Speaker 1: pay hoppits to you? 727 00:33:25,120 --> 00:33:28,200 Speaker 2: I do? I do. I was just at this event 728 00:33:28,880 --> 00:33:32,320 Speaker 2: in Los Angeles that CBS put on with the Recording 729 00:33:32,360 --> 00:33:36,600 Speaker 2: Academy to celebrate hip hop's fiftieth anniversary, the one that 730 00:33:36,640 --> 00:33:41,200 Speaker 2: everybody was at. Yeah yeah, that looked amazing, and Chuck 731 00:33:41,280 --> 00:33:47,680 Speaker 2: D came over to me, and I mean, the outpouring 732 00:33:47,720 --> 00:33:51,360 Speaker 2: of love and admiration that Chuck D continuously shows me 733 00:33:51,480 --> 00:33:54,600 Speaker 2: blows my mind. Wow, you know what I'm saying, Because 734 00:33:54,920 --> 00:33:58,080 Speaker 2: records like my Ouzi ways a Ton was the type 735 00:33:58,080 --> 00:34:00,760 Speaker 2: of shit that made me like, yo, they talked different 736 00:34:00,840 --> 00:34:04,280 Speaker 2: with this. This is just a whole different way of talking, 737 00:34:04,880 --> 00:34:07,280 Speaker 2: you know, And when I realized that you didn't have 738 00:34:07,320 --> 00:34:09,400 Speaker 2: to be from a certain place to do it and 739 00:34:09,480 --> 00:34:11,200 Speaker 2: be a part of it, that I was sold, you 740 00:34:11,280 --> 00:34:14,600 Speaker 2: know what I'm saying. But you know, to see a 741 00:34:14,680 --> 00:34:17,600 Speaker 2: Chuck d in a flavor flave like flavor had walked 742 00:34:17,600 --> 00:34:20,360 Speaker 2: past me and didn't realize it was me and came 743 00:34:20,480 --> 00:34:22,840 Speaker 2: back like double back, you know, he ain't got that 744 00:34:22,960 --> 00:34:25,319 Speaker 2: to do, you know what I'm saying. And so when 745 00:34:25,320 --> 00:34:28,760 Speaker 2: the ogs, my ogs show love like that, it's only 746 00:34:28,880 --> 00:34:32,960 Speaker 2: right that I'd be as gracious, if not more gracious, 747 00:34:33,320 --> 00:34:35,360 Speaker 2: you know what I'm saying, Because the people that opened 748 00:34:35,360 --> 00:34:38,200 Speaker 2: the doors for me, like, you know, I had to 749 00:34:38,239 --> 00:34:40,520 Speaker 2: fight to get there, but there were people, there were 750 00:34:40,560 --> 00:34:42,760 Speaker 2: people with the foot in the door holding it open 751 00:34:42,840 --> 00:34:45,319 Speaker 2: for me, you know what I'm saying, And they appreciate 752 00:34:45,360 --> 00:34:47,239 Speaker 2: the way that I came in and the way I 753 00:34:47,360 --> 00:34:51,320 Speaker 2: represented in the culture. And it's so fulfilling. Because before 754 00:34:51,360 --> 00:34:54,680 Speaker 2: there was any money, before there was any cars and 755 00:34:54,800 --> 00:34:57,560 Speaker 2: mansions and all of that, you wanted rappers that was 756 00:34:57,680 --> 00:35:01,120 Speaker 2: nice to say you was nice. And I've been able 757 00:35:01,120 --> 00:35:04,319 Speaker 2: to say that pretty much everybody I looked up to 758 00:35:04,480 --> 00:35:07,319 Speaker 2: as an artist looks at me as as a as 759 00:35:07,360 --> 00:35:11,560 Speaker 2: a real rapper, like not just a dude making songs 760 00:35:11,600 --> 00:35:14,680 Speaker 2: like I'm really out here doing my thing, and that's 761 00:35:14,960 --> 00:35:16,000 Speaker 2: that's an amazing thing. 762 00:35:16,080 --> 00:35:19,200 Speaker 3: To carry it and to double down what he just asked, 763 00:35:19,200 --> 00:35:21,320 Speaker 3: And this is a question that Nora usually asked the guests. 764 00:35:24,280 --> 00:35:27,120 Speaker 3: Did you ever think hip hop would take it this far? 765 00:35:27,160 --> 00:35:31,359 Speaker 3: To the point where you've expanded your brand further than 766 00:35:31,440 --> 00:35:34,480 Speaker 3: hip hop and it's still hip hop, but you've gone 767 00:35:34,480 --> 00:35:36,600 Speaker 3: in other realms outside of the music side of hip hop. 768 00:35:36,719 --> 00:35:38,960 Speaker 2: Not at all. And I'll tell you why, because I've 769 00:35:39,000 --> 00:35:43,239 Speaker 2: been here long enough to remember when hip hop almost 770 00:35:43,520 --> 00:35:49,360 Speaker 2: just off off. The general principle rejected sponsorship right right, 771 00:35:49,400 --> 00:35:54,839 Speaker 2: because we were very concerned about corporations coming in and 772 00:35:55,000 --> 00:35:58,040 Speaker 2: really taking advantage of the of the of the culture, 773 00:35:58,680 --> 00:36:02,200 Speaker 2: you know, manipulating the culture and that people within. We 774 00:36:02,239 --> 00:36:04,600 Speaker 2: didn't really know whether or not that was going to 775 00:36:04,640 --> 00:36:07,600 Speaker 2: be a bad thing. So when Hammer had a cartoon 776 00:36:07,719 --> 00:36:10,040 Speaker 2: and Kid and Play had a cartoon, and people were 777 00:36:10,080 --> 00:36:13,759 Speaker 2: doing Pepsi and KFC Commercial Mountain had the Mountain them 778 00:36:14,320 --> 00:36:17,320 Speaker 2: the big you know, it wasn't until the Sprite campaign. Yes, 779 00:36:18,000 --> 00:36:22,160 Speaker 2: it wasn't until that sprit campaign when they staw Yes. 780 00:36:22,120 --> 00:36:24,799 Speaker 5: Yeah, yeah, I mean they were the ones breaking the ground. 781 00:36:24,840 --> 00:36:28,120 Speaker 5: Whutang Biggie ice Cube, all those guys were slowly breaking 782 00:36:28,120 --> 00:36:28,520 Speaker 5: that down. 783 00:36:28,560 --> 00:36:31,440 Speaker 2: But they realized that they were allowing us to define 784 00:36:31,480 --> 00:36:35,520 Speaker 2: ourselves and dictate, dictate. At first, they tried to manipulate 785 00:36:35,560 --> 00:36:37,400 Speaker 2: it and present it in their way, but it started 786 00:36:37,440 --> 00:36:39,640 Speaker 2: to come off as parody and people that fuck with 787 00:36:39,680 --> 00:36:42,040 Speaker 2: the culture didn't fuck with the product. So it wasn't 788 00:36:42,120 --> 00:36:45,880 Speaker 2: until they started bringing authentic voices from the culture into 789 00:36:45,920 --> 00:36:48,800 Speaker 2: the space to allow them to tell the story. Perfect 790 00:36:48,840 --> 00:36:53,280 Speaker 2: example is Russell Simmons and Rush Communications the Coca Cola campaign. 791 00:36:53,480 --> 00:36:54,920 Speaker 2: I don't know if y'all know, but y'all know the 792 00:36:54,960 --> 00:36:57,680 Speaker 2: Coca Cola bear. When y'all see the Polar Bear wintertime. 793 00:36:58,040 --> 00:37:01,640 Speaker 2: Russell Simmons company came up with that campaign for Coca 794 00:37:02,120 --> 00:37:04,919 Speaker 2: transform the brand. You know what I'm saying. But if 795 00:37:04,960 --> 00:37:07,359 Speaker 2: there isn't a product on the planet right now that 796 00:37:07,400 --> 00:37:10,759 Speaker 2: doesn't sell, isn't that doesn't sell itself through hip hop, 797 00:37:10,840 --> 00:37:14,480 Speaker 2: you know what I'm saying. Like this music, there's themes, 798 00:37:14,480 --> 00:37:17,759 Speaker 2: it's breakdance and all that shit. It sells everything on 799 00:37:17,800 --> 00:37:21,239 Speaker 2: the planet. Movies there's no movie trailer. It's so hip hop. 800 00:37:21,280 --> 00:37:23,319 Speaker 2: We don't even know it anymore. That's how hip hop 801 00:37:23,360 --> 00:37:24,960 Speaker 2: every We don't even pick up on it. That's what 802 00:37:24,960 --> 00:37:27,040 Speaker 2: I'm saying. It's so hip hop. I'll look up, I'll 803 00:37:27,120 --> 00:37:29,840 Speaker 2: just be doing something and then no one man should 804 00:37:29,880 --> 00:37:32,480 Speaker 2: have all this power? Or what movie is this? It 805 00:37:32,560 --> 00:37:34,799 Speaker 2: seems like they do the same song over and over 806 00:37:35,400 --> 00:37:37,360 Speaker 2: selling it, you know what I'm saying, Because we tell 807 00:37:37,400 --> 00:37:41,040 Speaker 2: these stories of triumph so well, we tell these stories 808 00:37:41,040 --> 00:37:45,080 Speaker 2: of pain and grief and transition through those things and obstacles, 809 00:37:45,080 --> 00:37:47,920 Speaker 2: which is what most movies are about. You have a conflict, 810 00:37:47,960 --> 00:37:50,719 Speaker 2: you resolve the conflict that. Who does that better than 811 00:37:50,719 --> 00:37:54,240 Speaker 2: black people? You know? Who deals with that? Who navigates 812 00:37:54,239 --> 00:37:57,000 Speaker 2: the nuances of that better than black people? 813 00:37:57,640 --> 00:38:01,400 Speaker 1: So let me ask you, right, pimps could come back. 814 00:38:01,320 --> 00:38:04,640 Speaker 2: For one day, Oh Jesus snort, and. 815 00:38:04,960 --> 00:38:06,440 Speaker 1: You guys could do a versus. 816 00:38:11,239 --> 00:38:11,640 Speaker 2: I don't know. 817 00:38:11,640 --> 00:38:14,879 Speaker 1: If I look at y'all, y'all like that one, everybody like. 818 00:38:15,520 --> 00:38:17,920 Speaker 2: I don't know if there's anybody else besides balling g 819 00:38:18,120 --> 00:38:20,960 Speaker 2: for us to go up against it. I don't and 820 00:38:20,960 --> 00:38:24,040 Speaker 2: I don't think. Let me let me tell you something. 821 00:38:24,080 --> 00:38:27,520 Speaker 2: Pimp's presence is very real in a room you've ever 822 00:38:27,600 --> 00:38:30,040 Speaker 2: been in a room where UGK record has been played 823 00:38:30,080 --> 00:38:32,960 Speaker 2: and MC burst come on, the spirit of Pepsy is 824 00:38:33,000 --> 00:38:36,640 Speaker 2: in that room. The energy shifts when you hit that ship. 825 00:38:36,800 --> 00:38:41,080 Speaker 2: So just just that, the spirit, the idea, the notion, 826 00:38:41,840 --> 00:38:44,239 Speaker 2: right because when you hear the music, you imagine what 827 00:38:44,280 --> 00:38:46,720 Speaker 2: if he was in this room right now, in this space. 828 00:38:47,040 --> 00:38:50,759 Speaker 2: The thought, the idea of him occupying space with you 829 00:38:50,840 --> 00:38:54,160 Speaker 2: in modern time, in real time, it's just so it's 830 00:38:54,200 --> 00:38:56,879 Speaker 2: so hard to grasp. It's just you would you would 831 00:38:57,120 --> 00:38:59,719 Speaker 2: your mind would explode if you saw Pips in mind 832 00:38:59,760 --> 00:39:02,160 Speaker 2: into just so just the idea of him physically being 833 00:39:02,239 --> 00:39:05,600 Speaker 2: here that I don't know like and I don't even 834 00:39:05,640 --> 00:39:08,080 Speaker 2: know what U g K would look like right now, right, 835 00:39:08,480 --> 00:39:10,680 Speaker 2: there'd be different albums at this point, so by the 836 00:39:10,760 --> 00:39:13,520 Speaker 2: time we got the verses, it might not be nobody 837 00:39:13,560 --> 00:39:19,319 Speaker 2: that could have held this ship. I'm just saying, is 838 00:39:19,360 --> 00:39:20,280 Speaker 2: there is there. 839 00:39:20,719 --> 00:39:24,520 Speaker 1: You know, because everyone knows all of us is pretty 840 00:39:24,560 --> 00:39:27,719 Speaker 1: much unique individuals. Yes, Is there any new artists that 841 00:39:27,760 --> 00:39:30,480 Speaker 1: you look at that reminds you a little bit. 842 00:39:30,440 --> 00:39:34,719 Speaker 2: Like similar to Pip or no one ever? There is 843 00:39:34,840 --> 00:39:37,560 Speaker 2: no one man I think that can replicate it. Right, 844 00:39:37,680 --> 00:39:42,160 Speaker 2: You see some dudes with the personality something. Yeah, I 845 00:39:42,200 --> 00:39:44,800 Speaker 2: see I see that in most people, you know, making 846 00:39:44,840 --> 00:39:48,040 Speaker 2: this Dawion embodies a lot of what Pimp represented. I 847 00:39:48,080 --> 00:39:50,840 Speaker 2: think that's why it was so jarring for people to 848 00:39:50,920 --> 00:39:53,200 Speaker 2: see it coming from a woman. You know what I'm saying, 849 00:39:53,280 --> 00:39:55,960 Speaker 2: But she's not saying nothing that pimp wasn't saying. It 850 00:39:56,120 --> 00:39:58,680 Speaker 2: just came from a female perspective. But I think I 851 00:39:58,680 --> 00:40:01,239 Speaker 2: think I think Club God be King. I think he 852 00:40:01,320 --> 00:40:03,239 Speaker 2: carries a lot of I think he's talking about a 853 00:40:03,239 --> 00:40:05,400 Speaker 2: lot of the crazy, nasty ship that people will be 854 00:40:05,440 --> 00:40:06,080 Speaker 2: talking about. 855 00:40:06,480 --> 00:40:06,719 Speaker 1: You know. 856 00:40:07,360 --> 00:40:09,759 Speaker 2: I think I think there's a lot of people that 857 00:40:09,920 --> 00:40:15,879 Speaker 2: carry his his beliefs, like krit has. You know, Krick 858 00:40:15,920 --> 00:40:20,239 Speaker 2: carries this passion of making Southern musical production looked at 859 00:40:20,360 --> 00:40:23,680 Speaker 2: a very high level. Killer Mike has the care and 860 00:40:23,760 --> 00:40:28,080 Speaker 2: concern for his community and his people that that Pimp had. 861 00:40:28,120 --> 00:40:30,439 Speaker 2: You know what I'm saying. There's so many different things, 862 00:40:30,440 --> 00:40:34,200 Speaker 2: but I don't think no one person could encompass everything 863 00:40:34,239 --> 00:40:36,480 Speaker 2: that you had encompassed. That's why he was so special 864 00:40:36,480 --> 00:40:36,960 Speaker 2: to people. 865 00:40:37,239 --> 00:40:39,680 Speaker 3: And if anything, they're all carrying the torch that is PIMC. 866 00:40:40,040 --> 00:40:41,680 Speaker 2: Yeah, I think we all do in the sense I 867 00:40:41,719 --> 00:40:44,319 Speaker 2: think you know, I think many of us have to 868 00:40:44,360 --> 00:40:47,480 Speaker 2: carry that toych because you know, we can't just sit 869 00:40:47,520 --> 00:40:50,960 Speaker 2: by and watch fuck shit. You know somebody got to 870 00:40:51,000 --> 00:40:51,560 Speaker 2: say something. 871 00:40:51,760 --> 00:40:55,560 Speaker 1: Yep, well one man, congratulations man that you've for comeing 872 00:40:55,600 --> 00:40:56,240 Speaker 1: to see us. 873 00:40:56,360 --> 00:41:03,440 Speaker 2: Thank you in your hometown. It's all I don't I 874 00:41:03,440 --> 00:41:06,359 Speaker 2: don't want to leave sober. I gotta this is drink 875 00:41:07,719 --> 00:41:10,400 Speaker 2: Take a shot? Is this is drink? Sha take a shot. 876 00:41:10,719 --> 00:41:12,840 Speaker 2: I feel like I'm cheating if I leave sober. 877 00:41:13,120 --> 00:41:14,840 Speaker 1: And by the way, I want to show love to 878 00:41:14,920 --> 00:41:15,359 Speaker 1: e fl. 879 00:41:15,520 --> 00:41:21,040 Speaker 2: Just got the key to the county, so that means 880 00:41:21,080 --> 00:41:25,640 Speaker 2: Miami and all surrounding areas like the sugar Land if 881 00:41:25,640 --> 00:41:26,280 Speaker 2: you would have got. 882 00:41:26,120 --> 00:41:31,960 Speaker 1: The keys, and also the Sunny d B Sunday Birthday 883 00:41:33,400 --> 00:41:35,360 Speaker 1: Darrel's wife birthday, I believe. 884 00:41:37,320 --> 00:41:42,040 Speaker 2: And no more shampoo questions, no more shampoo. So much 885 00:41:42,160 --> 00:41:46,279 Speaker 2: mat chancing y'all, everybody, Thank y'all for having me at 886 00:41:46,280 --> 00:41:48,920 Speaker 2: Honeyland today. 887 00:41:50,080 --> 00:41:53,160 Speaker 5: Drink Champs is a Drink Champs ll C production in 888 00:41:53,280 --> 00:41:58,360 Speaker 5: association with Interval Presents hosts and executive producers n O. R. 889 00:41:58,480 --> 00:41:59,640 Speaker 2: E and d J. E. 890 00:41:59,760 --> 00:42:04,480 Speaker 5: F L from Interval Presents, executive producers Alan Coy and 891 00:42:04,680 --> 00:42:10,359 Speaker 5: Jake Kleinberg. Listen to Drink Champs on Apple podcast, Amazon Music, Spotify, 892 00:42:10,600 --> 00:42:14,279 Speaker 5: or wherever you get your podcasts. Thanks for joining us 893 00:42:14,320 --> 00:42:16,920 Speaker 5: for another episode of Drink Champs, hosted by Yours truly, 894 00:42:17,040 --> 00:42:20,040 Speaker 5: dj EFN and n r E. Please make sure to 895 00:42:20,080 --> 00:42:22,600 Speaker 5: follow us on all our socials that's at drink Champs 896 00:42:22,640 --> 00:42:27,320 Speaker 5: across all platforms at the Real noriegon ig at Noriega 897 00:42:27,360 --> 00:42:31,400 Speaker 5: on Twitter, mineus at Who's Crazy on ig at dj 898 00:42:31,560 --> 00:42:34,359 Speaker 5: efn on Twitter, and most importantly, stay up to date 899 00:42:34,400 --> 00:42:37,640 Speaker 5: with the latest releases, news and merch by going to 900 00:42:37,719 --> 00:42:45,760 Speaker 5: drink champs dot com