WEBVTT - EYL #11 Million Dollars Worth of Game.

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<v Speaker 1>Coach, the energy out there felt different. What changed for

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<v Speaker 1>the team today?

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<v Speaker 2>It was the new game day scratches from the California

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<v Speaker 2>Lottery player is everything. Those games sent the team's energy

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<v Speaker 2>through the roof.

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<v Speaker 1>Are you saying it was the off field play that

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<v Speaker 1>made the difference on the field.

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<v Speaker 2>Hey, little play makes your day, and today it made

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<v Speaker 2>the game. That's all for now, Coach, One more question.

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<v Speaker 1>Play the new Los Angeles Chargers, San Francisco forty nine

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<v Speaker 1>Ers and Los Angeles Rams scratchers from the California Lottery.

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<v Speaker 1>A little play can make your day. Peace made responsibily.

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<v Speaker 1>Must be eighteen years or older to purchase late or claim.

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<v Speaker 3>Welcome back, Welcome back, and you leave your episode eleven.

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<v Speaker 4>We are back eleven weeks in Yeah, eleven weeks in.

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<v Speaker 3>Man. This is unbelievable, as the support has been unbelievable.

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<v Speaker 5>Thank you for everybody who's tuned into YouTube, subscribed it,

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<v Speaker 5>everybody on Instagram. Our growth has been monumental and it's

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<v Speaker 5>more than we could have expected.

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<v Speaker 3>So this week we got some special We got some

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<v Speaker 3>special plan for y'all.

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<v Speaker 5>We usually saved the last segment of each episode for

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<v Speaker 5>our story time, but this week we had to start

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<v Speaker 5>with it, and West we got a special guests.

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<v Speaker 6>As the fact, so yes, we have a special guest

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<v Speaker 6>this week. So if you know, Storytime is usually the

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<v Speaker 6>last segment of the show, and we highlight entrepreneurs and businesses,

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<v Speaker 6>like the backstories and interesting stories about business how they

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<v Speaker 6>actually got to that point, like how Airbnb got to

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<v Speaker 6>be an Airbnb.

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<v Speaker 4>And how Google got to be Google.

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<v Speaker 6>But people like that segment, but they were asking for

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<v Speaker 6>more relatable stories and to bring you know, a business

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<v Speaker 6>owner and that's from the community small business owner success story.

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<v Speaker 6>So we said we would and we kept our word,

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<v Speaker 6>and that's what we're doing this episode. So we're gonna

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<v Speaker 6>give you the backstory, we're gonna reverse engineer the show.

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<v Speaker 6>We're gonna do story time first, but it's not gonna

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<v Speaker 6>be overass story time. After storytime, then we're gonna give

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<v Speaker 6>you a blueprint because this show is about entrepreneurship and

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<v Speaker 6>business and we're gonna actually give you the full blueprint

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<v Speaker 6>of what it takes to run a successful business, how

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<v Speaker 6>you get financing, the day to day operations, all of

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<v Speaker 6>that stuff.

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<v Speaker 4>And our guys, you have a.

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<v Speaker 6>Very special guests, Like I said, we have Derek Falcon

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<v Speaker 6>and Derek is a business owner. He has a restaurant

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<v Speaker 6>in food Trucks in Baltimore, Maryland. And if anybody's not familiar,

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<v Speaker 6>Baltimore has a special place in my heart because I.

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<v Speaker 4>Went to school in Baltimore for two years.

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<v Speaker 6>And if you listen to the podcast, you know that

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<v Speaker 6>I went to school everywhere in the country, so Hawaii, Florida, Baltimore, Massachusetts.

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<v Speaker 6>And that's because I used to be an exceptional basketball player.

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<v Speaker 4>Exceptional would you say, Troy.

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<v Speaker 3>Yeah, you were good man, you were talented.

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<v Speaker 4>I wear many hats, so yeah.

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<v Speaker 6>So Baltimore, shout to Baltimore, Shout out to Maryland, Montgomery County,

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<v Speaker 6>PG County, shout out to DC, shout out to Virginia,

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<v Speaker 6>the whole d MV.

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<v Speaker 4>We have love for DMV.

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<v Speaker 6>So we have Derek, and I'm just gonna give the

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<v Speaker 6>quick I'm I'm gonna start at the beginning and then

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<v Speaker 6>the end, and then Derek's gonna fill in his story.

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<v Speaker 6>He's gonna tell the storytime for himself, because who can

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<v Speaker 6>tell the story.

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<v Speaker 4>Better than the actual person.

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<v Speaker 6>So we're gonna start started at the bottom to the top, right.

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<v Speaker 6>So Derek got out of jail, and six years later,

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<v Speaker 6>six years later, he has a restaurant in three food

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<v Speaker 6>trucks that are bringing in well, a restaurant alone is

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<v Speaker 6>bringing fifteen to twenty thousand dollars a week, millions a year,

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<v Speaker 6>A million dollars a year, A million dollars a year.

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<v Speaker 6>That's yeah, yeah, the year sounds better than the week.

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<v Speaker 6>So a million dollars a year in revenue. Okay, that's

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<v Speaker 6>the end goal. I cued it up.

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<v Speaker 4>I cued it up for Derek's gonna tell his story

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<v Speaker 4>in the storytime.

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<v Speaker 7>He has a little story that must sitting up gangsters

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<v Speaker 7>and hunts with your head done.

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<v Speaker 5>The best story teller stuff down right up, pray up,

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<v Speaker 5>straight down, straight.

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<v Speaker 3>Down, straight down. All right.

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<v Speaker 8>So you know I started, uh, I guess I would

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<v Speaker 8>have to say.

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<v Speaker 7>I started in the fitness industry, and then you know,

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<v Speaker 7>I started in the finish industry, and I want to

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<v Speaker 7>focus on something now I was more passionate about, which

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<v Speaker 7>was at the time and still is until your design, fashion,

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<v Speaker 7>music and food. And I felt like a restaurant was

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<v Speaker 7>where a place where you could bring all those things together.

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<v Speaker 7>So me and my brother started in twenty fourteen. We

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<v Speaker 7>got a small space, but we didn't open it up

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<v Speaker 7>until May of twenty fifteen, and then once we opened

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<v Speaker 7>it up, that space became extremely popular and it got

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<v Speaker 7>to a place where like, the customers will be waiting

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<v Speaker 7>outside before we even open.

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<v Speaker 3>So we we.

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<v Speaker 7>Clearly came to the consensus that we needed a bigger space.

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<v Speaker 7>And when I got the restaurant, I got it with

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<v Speaker 7>the food truck attached to it. So the restaurant was

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<v Speaker 7>five grand, so I had the five grand. Then they

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<v Speaker 7>gave me an entry way to the restaurant, which created

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<v Speaker 7>a relationship with the woman who had the food truck.

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<v Speaker 8>So I was like, all right, cool, you know it's natural.

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<v Speaker 7>For me to humulate for me to get the phone

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<v Speaker 7>truck because I'm like, it goes hand in hand with

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<v Speaker 7>the restaurant. And then that led to the restaurant doing

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<v Speaker 7>really well and us moving to a bigger space. Once

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<v Speaker 7>we moved to the bigger space and we were able

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<v Speaker 7>to really expand our brand, it provided opportunities for us

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<v Speaker 7>to get the other two trucks, so we're really excited

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<v Speaker 7>about that. The trucks are different dynamic than the restaurant. Obviously,

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<v Speaker 7>the restaurant is more of an experience. The truck is

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<v Speaker 7>also somewhat of an experience but more of a fast,

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<v Speaker 7>casual appeal to it, and it has really allowed me

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<v Speaker 7>to expand the brand in a very organic, very grassroots

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<v Speaker 7>type of movement because, like it's with the trucks, people

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<v Speaker 7>see you everywhere and we have to crack the egg logo,

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<v Speaker 7>as you guys have seen it, so they correct their logo.

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<v Speaker 8>Being everywhere creates market share and brand awareness.

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<v Speaker 7>So for me, I'm big on a wealth strategy, and

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<v Speaker 7>you know what part am I going to play in

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<v Speaker 7>the history books in terms of influencing the culture, inspiring

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<v Speaker 7>the youth, but also making sure that we got some

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<v Speaker 7>real tangible assets in the miss.

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<v Speaker 6>So when we started, you actually, all right, talk about

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<v Speaker 6>a little bit like until you were in prison, right

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<v Speaker 6>when you came home, you were living in your dad's basement.

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<v Speaker 7>Right, Yeah, I came home. I was living in my

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<v Speaker 7>dad's basement. I stayed there for about six months. It

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<v Speaker 7>allowed me to accumulate the money that I had to

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<v Speaker 7>invest in the store, So I took a huge sacrifice.

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<v Speaker 7>And I always say, like, you know, happiness is the

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<v Speaker 7>ability to subordinate what you want to day for what

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<v Speaker 7>you really want tomorrow, Like you know, like you can

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<v Speaker 7>leave out of here and you want a veness, but

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<v Speaker 7>you really want jet you know, just stay down till

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<v Speaker 7>you get what you really want. So I had a

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<v Speaker 7>lot of a lot of grit and determination as to

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<v Speaker 7>what I wanted, and I saved and allowed me to

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<v Speaker 7>get that first on food truck.

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<v Speaker 6>That's important because delayed gratification the lay gratification. And like

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<v Speaker 6>you said, you gotta stay down till you come up.

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<v Speaker 6>So the fact that you were able to stay in

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<v Speaker 6>the basement humbling, right, humbling experience, but you saved your

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<v Speaker 6>money and you got your first restaurant, you got and

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<v Speaker 6>then you build from there. And that's important, right. It

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<v Speaker 6>doesn't happen overnight.

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<v Speaker 7>Yeah, because a lot of people want to get rich

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<v Speaker 7>for contingencies subject upon this if it looks this way,

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<v Speaker 7>you know what I mean. Me, I just I'm an

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<v Speaker 7>end result type of guy. So I'm not really caught

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<v Speaker 7>up on how I get there. Like, if we leave

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<v Speaker 7>out of here right now, we try and get in

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<v Speaker 7>the city, It don't matter who drive, you.

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<v Speaker 3>Know what I'm saying.

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<v Speaker 7>It don't matter you know if a stop, like we're

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<v Speaker 7>gonna stop, but we're gonna keep going and I think

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<v Speaker 7>for me, that's been my determination.

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<v Speaker 8>Even with the trucks, it doesn't stop there.

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<v Speaker 7>My plan is four stores nationally, win in San Francisco,

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<v Speaker 7>one in LA one in New York, and maybe one

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<v Speaker 7>in DC or keep the Baltimore one, you know what

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<v Speaker 7>I mean. And all makes use property because that's what

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<v Speaker 7>we have. We have to make use property side, and

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<v Speaker 7>all of them with a mobile with a mobile.

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<v Speaker 8>Presence.

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<v Speaker 7>So like for me, I felt like, all right, well,

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<v Speaker 7>if you got a store and then that's a bricking mortar,

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<v Speaker 7>then you got a mobile presence. But then we got

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<v Speaker 7>product like we make our own jam from scratch that

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<v Speaker 7>we sell, we make our own serat from scratch, you

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<v Speaker 7>know what I mean. And then you got these products,

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<v Speaker 7>and then the products can go on a website, so

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<v Speaker 7>now you have a web presence too, just activating the

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<v Speaker 7>streams of wealth within my industry. So I don't really

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<v Speaker 7>have to do anything else for the rest of my life.

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<v Speaker 7>I just got to keep milking this.

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<v Speaker 4>Yeah, that's what.

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<v Speaker 6>And then we were talking off camera, he said that

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<v Speaker 6>you you had a s estanential amount of money going

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<v Speaker 6>into business, right, which is important, So can you talk

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<v Speaker 6>about that, like because a lot of times people financing

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<v Speaker 6>is important and they don't have money to start a business.

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<v Speaker 6>But you saved your money from working as.

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<v Speaker 8>A Yeah, yeah, I saved my money and then, like me,

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<v Speaker 8>I'm real scrappy, so I was willing to do whatever

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<v Speaker 8>it took.

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<v Speaker 7>But I had close to one hundred grand when I started,

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<v Speaker 7>you know what I'm saying, And people said, well.

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<v Speaker 3>How did you?

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<v Speaker 8>How were you able to do that?

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<v Speaker 7>Like, you know, I saved and I stayed down man

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<v Speaker 7>like I stayed in my dad's house and then basement

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<v Speaker 7>for six months, but then my dad and.

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<v Speaker 8>My stat Mon's house.

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<v Speaker 7>And then also I built my credit up and then

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<v Speaker 7>I constantly got uh in credit increases and I constantly

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<v Speaker 7>was saving money.

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<v Speaker 8>It's hoard in cash. Like right now, I'm hort in

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<v Speaker 8>cash for a big event.

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<v Speaker 7>I want to do something comforable to like Broccoli City

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<v Speaker 7>or you know, Coachelling, things like that. So I'm hort

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<v Speaker 7>in cash and I'm cultivating relationships. Yeah that's always key,

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<v Speaker 7>but it really ain't. It's hard, but it's not as

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<v Speaker 7>hard as we make it seem.

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<v Speaker 8>But in our culture, we refuse to sacrifice.

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<v Speaker 7>So I've had conversations with people where it's like Oh,

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<v Speaker 7>you know, I do want the business, but I ain't

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<v Speaker 7>trying to stay with my mother for a year.

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<v Speaker 8>Oh you don't want the business.

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<v Speaker 7>Yeah, yeah, Like you know what I'm saying, Like you

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<v Speaker 7>don't want it when you wanted, you willing to do whatever.

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<v Speaker 8>I'm willing to do whatever.

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<v Speaker 7>You know what I'm saying. So and I've done it all.

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<v Speaker 7>Like I say, servanty was busting. I like the fact

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<v Speaker 7>that I really put a lot of grit and sweat

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<v Speaker 7>into my business because it allowed me to master all

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<v Speaker 7>the different positions in the components and elements that go

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<v Speaker 7>into what makes homemade homemade. I got better as timing

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<v Speaker 7>on because my first restaurant took me six months, the

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<v Speaker 7>second one took me four, The third one, the second

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<v Speaker 7>club concept, took me forty days. And then and then

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<v Speaker 7>we were so sweet about the third one, was it

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<v Speaker 7>took me forty days because I had partners too, that

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<v Speaker 7>the guys that guy shout out, like Randy pot Blay

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<v Speaker 7>and Kevin Vaughan. Because now I was able to get

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<v Speaker 7>better and better, and that was really perfecting of one's

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<v Speaker 7>craft because like now you go from the first store

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<v Speaker 7>me and my brother six months to the second store

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<v Speaker 7>me and my brother four months then like now I

0:10:06.080 --> 0:10:09.200
<v Speaker 7>got collaboration. So now we're even working with Rainey and Kevin,

0:10:09.240 --> 0:10:11.719
<v Speaker 7>working with you other black men. Seeing how easier they

0:10:11.720 --> 0:10:14.440
<v Speaker 7>make my life has inspired me to want more collapse.

0:10:14.640 --> 0:10:16.360
<v Speaker 7>And that's why, you know, I don't mind reaching out

0:10:16.360 --> 0:10:18.839
<v Speaker 7>the yard and just really spreading their wealth because it's

0:10:19.000 --> 0:10:19.960
<v Speaker 7>enough there.

0:10:20.400 --> 0:10:21.320
<v Speaker 8>If you got a purpose.

0:10:21.760 --> 0:10:25.359
<v Speaker 3>You said something really important about home maybeing experience.

0:10:26.520 --> 0:10:28.000
<v Speaker 5>You told us behind the scenes that there was a

0:10:28.040 --> 0:10:30.679
<v Speaker 5>story where you were bringing the food out to people, right,

0:10:30.760 --> 0:10:32.760
<v Speaker 5>because that was something that you were doing in your

0:10:32.760 --> 0:10:33.680
<v Speaker 5>everyday life, right.

0:10:33.800 --> 0:10:36.800
<v Speaker 7>Yeah, it was always the tone, the undertone to the

0:10:36.840 --> 0:10:39.880
<v Speaker 7>restaurant is always my real life. Everything I do is

0:10:39.960 --> 0:10:41.360
<v Speaker 7>my real life, you know what I'm saying. And I

0:10:41.360 --> 0:10:43.880
<v Speaker 7>can't give you anything that's inauthentic, So I have to

0:10:43.920 --> 0:10:45.840
<v Speaker 7>be who I truly am. And that's where like like

0:10:45.840 --> 0:10:48.320
<v Speaker 7>you say, the hoodies and you know, man like vapor

0:10:48.400 --> 0:10:50.560
<v Speaker 7>Max and stuff like that really coming to what we

0:10:50.640 --> 0:10:53.240
<v Speaker 7>do because we didn't we didn't need your entrepreneurs.

0:10:52.720 --> 0:10:54.960
<v Speaker 8>You know, we were born in the eighties and you

0:10:55.000 --> 0:10:56.719
<v Speaker 8>know it raised you and.

0:10:56.640 --> 0:10:57.199
<v Speaker 3>It is what it is.

0:10:57.280 --> 0:10:59.880
<v Speaker 8>Yeah, and now it's a place where the dude and

0:11:00.040 --> 0:11:01.880
<v Speaker 8>the vapor Max has employed the god in the suit.

0:11:02.600 --> 0:11:04.079
<v Speaker 7>You know what I'm saying, That's just what it is,

0:11:04.080 --> 0:11:07.840
<v Speaker 7>Like you be surprised, you know what I'm saying. So yeah,

0:11:07.920 --> 0:11:09.920
<v Speaker 7>I think I think that that was important for me,

0:11:11.120 --> 0:11:12.920
<v Speaker 7>being able to build out a brand in a way

0:11:12.960 --> 0:11:14.640
<v Speaker 7>in which it could be authentic.

0:11:15.400 --> 0:11:19.320
<v Speaker 5>Yeah, so we went from Homemade to the supper Club.

0:11:19.440 --> 0:11:21.760
<v Speaker 7>Yeah, so the supper Club is a continue on my homemade.

0:11:21.800 --> 0:11:24.040
<v Speaker 7>It's more of a it's like you ever watch like

0:11:24.040 --> 0:11:26.280
<v Speaker 7>a drama than you're waiting for next week, like Empire,

0:11:26.280 --> 0:11:27.760
<v Speaker 7>Your Power or something like this wait.

0:11:28.000 --> 0:11:30.200
<v Speaker 8>So like for me, it took me so long because

0:11:30.240 --> 0:11:32.400
<v Speaker 8>things had to be authentic. I really had to live things.

0:11:32.440 --> 0:11:34.360
<v Speaker 7>And when I lived things, and like for me, I'm

0:11:34.360 --> 0:11:37.680
<v Speaker 7>a romantic type of guy, so like everything for me

0:11:37.760 --> 0:11:38.920
<v Speaker 7>falls back to a love story.

0:11:38.920 --> 0:11:40.040
<v Speaker 8>Like even when I designed.

0:11:40.240 --> 0:11:43.040
<v Speaker 7>When I designed, it's a feel So it's like, you know,

0:11:43.120 --> 0:11:45.600
<v Speaker 7>this person made me feel this way and now I'm

0:11:45.640 --> 0:11:47.960
<v Speaker 7>going to manifest that in a way on which I

0:11:48.040 --> 0:11:48.600
<v Speaker 7>deal with space.

0:11:48.679 --> 0:11:49.520
<v Speaker 3>It's like a true story.

0:11:49.559 --> 0:11:50.680
<v Speaker 8>Yeah, this sh is a true story.

0:11:50.800 --> 0:11:52.400
<v Speaker 7>And that's how I was saying, like I can't run

0:11:52.440 --> 0:11:56.439
<v Speaker 7>off and do like a sushi restaurant. It's not my life,

0:11:56.679 --> 0:11:58.880
<v Speaker 7>you are, Yeah, it's not my life, and it would

0:11:58.880 --> 0:12:01.240
<v Speaker 7>be forced. And I see so many people they cast

0:12:01.240 --> 0:12:03.840
<v Speaker 7>a wy net because they're really trying to force it.

0:12:04.200 --> 0:12:06.080
<v Speaker 7>So you like, you know, you might call somebody to

0:12:06.120 --> 0:12:08.400
<v Speaker 7>cut head, like you, hey, well I'll cut all type

0:12:08.440 --> 0:12:08.920
<v Speaker 7>of hey.

0:12:12.640 --> 0:12:13.240
<v Speaker 4>You know what I'm saying.

0:12:13.320 --> 0:12:15.120
<v Speaker 8>So, yeah, that was important for me to kind of

0:12:15.200 --> 0:12:16.640
<v Speaker 8>narrow with down and keep things out in it.

0:12:16.880 --> 0:12:17.240
<v Speaker 4>All right.

0:12:17.280 --> 0:12:20.319
<v Speaker 6>All right, well so now okay, so now we had

0:12:20.360 --> 0:12:23.040
<v Speaker 6>the backstory, but more importantly, we're going to go into

0:12:23.559 --> 0:12:26.120
<v Speaker 6>the business side of things. How to run a business,

0:12:26.160 --> 0:12:28.480
<v Speaker 6>how to have a successful business, your day to day operations.

0:12:28.520 --> 0:12:30.839
<v Speaker 6>As I said, you went from making zero to a

0:12:30.880 --> 0:12:34.040
<v Speaker 6>million dollars a year in revenue. So now it's like, okay, well,

0:12:34.440 --> 0:12:37.360
<v Speaker 6>how how does that work? How does that happen? And

0:12:38.000 --> 0:12:39.760
<v Speaker 6>so we're about to give you guys a free game.

0:12:41.600 --> 0:12:44.120
<v Speaker 6>All right, So now we you know, we told it

0:12:44.320 --> 0:12:45.880
<v Speaker 6>kind of the backstory, but now we're going to go

0:12:45.920 --> 0:12:48.000
<v Speaker 6>to the day to day operations, because, like I said,

0:12:48.040 --> 0:12:51.040
<v Speaker 6>it's one thing to actually tell a story about you

0:12:51.120 --> 0:12:53.160
<v Speaker 6>have a business, you have a successful business, and support

0:12:53.200 --> 0:12:53.559
<v Speaker 6>the business.

0:12:53.559 --> 0:12:56.000
<v Speaker 4>Okay, we get that, but people are saying, Okay, how

0:12:56.040 --> 0:12:58.880
<v Speaker 4>do I do this? Right? So the first thing, the

0:12:58.960 --> 0:13:02.760
<v Speaker 4>biggest issue that any entrepreneur, any business, any person period,

0:13:02.840 --> 0:13:06.040
<v Speaker 4>but definitely in business, has his funding finance. Right.

0:13:06.480 --> 0:13:09.000
<v Speaker 6>So you mentioned your story as far as having a

0:13:09.040 --> 0:13:11.559
<v Speaker 6>certain amount of money when you started and buying it.

0:13:11.600 --> 0:13:15.520
<v Speaker 6>So how did you go about funding your operation? Like,

0:13:15.559 --> 0:13:17.240
<v Speaker 6>what's your personal story for that? Yeah?

0:13:17.360 --> 0:13:19.880
<v Speaker 7>So for me, it always start with sacrifice and trying

0:13:19.920 --> 0:13:22.160
<v Speaker 7>not to look cute. So, like I told you, I

0:13:22.160 --> 0:13:24.120
<v Speaker 7>stayed with my father for six months, right, So the

0:13:24.120 --> 0:13:26.080
<v Speaker 7>six months that I saved my father, I ain't pay nothing.

0:13:26.960 --> 0:13:29.320
<v Speaker 7>So now I come home, I'm training people, I'm taking cash,

0:13:29.400 --> 0:13:31.880
<v Speaker 7>I'm taking cash your personal check. I'm training all on

0:13:32.000 --> 0:13:34.559
<v Speaker 7>by myself. I cut out the middle man. I accumulated

0:13:34.559 --> 0:13:36.400
<v Speaker 7>all this money and now I'm able to build out

0:13:36.400 --> 0:13:38.760
<v Speaker 7>this restaurant. It's idea. So that's how I was able

0:13:38.800 --> 0:13:40.760
<v Speaker 7>to gross the one hundred grand because I'm going through

0:13:40.800 --> 0:13:43.199
<v Speaker 7>six months of training and then beyond the six months,

0:13:43.240 --> 0:13:46.040
<v Speaker 7>now I get a I get an apartment, but then

0:13:46.080 --> 0:13:48.319
<v Speaker 7>I keep my expenses real long and then I'm still

0:13:48.400 --> 0:13:52.520
<v Speaker 7>I'm saying, I'm hoarding cash in preparation and something big.

0:13:52.559 --> 0:13:53.240
<v Speaker 8>You see what I'm saying.

0:13:53.520 --> 0:13:56.120
<v Speaker 4>Yeah, yeah, So all right, Troy, you got a question.

0:13:56.480 --> 0:14:00.520
<v Speaker 5>So we got the hundred thousand and now the one

0:14:00.559 --> 0:14:02.880
<v Speaker 5>of the key parts of businesses location location.

0:14:02.960 --> 0:14:06.200
<v Speaker 3>Location. So you are located what part of Baltimore.

0:14:06.320 --> 0:14:09.079
<v Speaker 7>I'm located in the Federal Hill Locust Point part of them,

0:14:09.240 --> 0:14:10.520
<v Speaker 7>which is directly like you can.

0:14:10.440 --> 0:14:12.720
<v Speaker 3>See the harbor for my restaurant, and you chose that location.

0:14:13.360 --> 0:14:17.840
<v Speaker 8>Is that I always like to choose more affluent white neighborhoods.

0:14:17.840 --> 0:14:19.920
<v Speaker 7>Just to be honest with you, The reason why is

0:14:19.920 --> 0:14:22.360
<v Speaker 7>because I like to come in the neighborhood and kind

0:14:22.400 --> 0:14:23.840
<v Speaker 7>of where they go gentrify.

0:14:24.720 --> 0:14:27.640
<v Speaker 8>I like to fuck it up the wise because like, yo,

0:14:28.080 --> 0:14:29.280
<v Speaker 8>it's not enough of that.

0:14:29.720 --> 0:14:32.040
<v Speaker 7>So the reason why I got into the brunch because

0:14:32.040 --> 0:14:33.560
<v Speaker 7>I'm like, yo, I want to do something that's a

0:14:33.640 --> 0:14:36.600
<v Speaker 7>different model for us, because it's easy for them to

0:14:36.600 --> 0:14:39.160
<v Speaker 7>see me pushing pig feet or chilling's you know what

0:14:39.160 --> 0:14:41.160
<v Speaker 7>I mean. But I wanted to do something that's very sophisticated,

0:14:41.200 --> 0:14:45.880
<v Speaker 7>very very upper crush. Yeah yeah, so, and I always

0:14:45.920 --> 0:14:48.520
<v Speaker 7>believe in fighting us, so I felt like I can

0:14:48.520 --> 0:14:49.680
<v Speaker 7>do it in a white neighborhood.

0:14:49.720 --> 0:14:51.480
<v Speaker 8>I felt like, as long as you bring value to.

0:14:51.440 --> 0:14:54.680
<v Speaker 7>The marketplace and you do something that's extremely exceptional people

0:14:54.680 --> 0:14:55.080
<v Speaker 7>who come.

0:14:55.240 --> 0:14:56.840
<v Speaker 5>Yeah, I think one of the brilliant things that you're

0:14:56.880 --> 0:15:00.160
<v Speaker 5>doing is you specialize in an area right where the

0:15:00.200 --> 0:15:02.840
<v Speaker 5>restaurants will say they'll try to be everything for everyone

0:15:03.120 --> 0:15:05.280
<v Speaker 5>and please every customer that they have, and you guys

0:15:05.520 --> 0:15:07.560
<v Speaker 5>are like, Hey, we do breakfast and we do lunch,

0:15:07.600 --> 0:15:09.680
<v Speaker 5>and we do it great and it's a whole experience.

0:15:09.720 --> 0:15:11.080
<v Speaker 5>I think that's one of the bringing about were you

0:15:11.080 --> 0:15:12.440
<v Speaker 5>guys thinking that going?

0:15:12.800 --> 0:15:14.760
<v Speaker 7>Yeah, I feel like as an African American business owner,

0:15:14.800 --> 0:15:18.040
<v Speaker 7>you can't cast a wide net because the whole world

0:15:18.080 --> 0:15:20.840
<v Speaker 7>isn't your oyster. It's a different piece for you, you

0:15:20.880 --> 0:15:22.600
<v Speaker 7>know what I'm saying, It's.

0:15:22.000 --> 0:15:22.920
<v Speaker 8>A total different piece.

0:15:22.920 --> 0:15:25.240
<v Speaker 7>So for me, I felt like I had to speak

0:15:25.280 --> 0:15:27.440
<v Speaker 7>directly into the voice of the people who I knew

0:15:27.440 --> 0:15:29.080
<v Speaker 7>woul support me. And then you also have to know

0:15:29.080 --> 0:15:31.200
<v Speaker 7>how to glow your business latterly, you know what I'm saying.

0:15:31.200 --> 0:15:32.600
<v Speaker 7>A lot of times we go outside the scope of

0:15:32.640 --> 0:15:34.520
<v Speaker 7>our business and try to rail in people who aren't

0:15:34.520 --> 0:15:36.800
<v Speaker 7>interested in us, be interested in the people who are

0:15:36.880 --> 0:15:37.560
<v Speaker 7>interested in you.

0:15:38.080 --> 0:15:40.000
<v Speaker 8>So that was easy for me to be able to.

0:15:39.960 --> 0:15:41.560
<v Speaker 7>Focus down on the handful of things like I know,

0:15:41.640 --> 0:15:44.840
<v Speaker 7>millennial black women not trying to eat avocado chosen sushi

0:15:44.920 --> 0:15:46.360
<v Speaker 7>all day, you know what I'm saying.

0:15:46.360 --> 0:15:48.320
<v Speaker 8>But I know that they do partake in that as well,

0:15:48.840 --> 0:15:49.520
<v Speaker 8>you know what I'm saying.

0:15:49.520 --> 0:15:52.240
<v Speaker 7>But for me, it was always about what made sense

0:15:52.240 --> 0:15:54.720
<v Speaker 7>for the culture and the brand and not trying and

0:15:54.760 --> 0:15:56.960
<v Speaker 7>doing things with a certain sense of timelessness and a

0:15:57.000 --> 0:15:59.560
<v Speaker 7>certain level of purpose where I can pass it off

0:15:59.560 --> 0:16:01.760
<v Speaker 7>to my kids. I'm proud of my I'm proud of

0:16:01.800 --> 0:16:04.000
<v Speaker 7>my brand, I'm proud of the storefront, I'm proud of

0:16:04.000 --> 0:16:05.960
<v Speaker 7>the trucks, and I know that there's something that can

0:16:06.000 --> 0:16:06.720
<v Speaker 7>be bequeath.

0:16:07.400 --> 0:16:10.960
<v Speaker 6>So it's interesting because your your restaurant is only open

0:16:11.040 --> 0:16:13.400
<v Speaker 6>three days a week, right, Friday, Saturday, and Sunday.

0:16:13.560 --> 0:16:14.920
<v Speaker 4>But you're you're still.

0:16:14.600 --> 0:16:16.920
<v Speaker 6>Profitable, right, So how are you able to make a

0:16:16.960 --> 0:16:18.800
<v Speaker 6>profit when it's only open three days a week?

0:16:18.920 --> 0:16:21.200
<v Speaker 4>Like, can you talk about the actual business model behind it?

0:16:21.320 --> 0:16:21.560
<v Speaker 3>Yeah?

0:16:21.560 --> 0:16:22.360
<v Speaker 8>I treat the model.

0:16:22.440 --> 0:16:24.160
<v Speaker 7>So you know, from the time when I was young,

0:16:24.240 --> 0:16:26.280
<v Speaker 7>like you killing the guys, I familiarize you what you know,

0:16:26.440 --> 0:16:28.240
<v Speaker 7>my story about when we're being young, always had a

0:16:28.240 --> 0:16:30.720
<v Speaker 7>model of cutting out the middleman, right, So Like, if

0:16:30.720 --> 0:16:32.920
<v Speaker 7>you take my restaurant, I sell breakfast and brunch.

0:16:33.200 --> 0:16:34.640
<v Speaker 8>How many times have you been to brunch on a

0:16:34.680 --> 0:16:37.840
<v Speaker 8>Monday morning? Never?

0:16:37.960 --> 0:16:38.080
<v Speaker 4>Man?

0:16:38.160 --> 0:16:38.320
<v Speaker 6>Yeah?

0:16:39.280 --> 0:16:42.720
<v Speaker 8>Right, So now I'm in the industry in which.

0:16:42.880 --> 0:16:46.200
<v Speaker 7>Seventy percent of my customer base is gonna come Saturday Sunday. Right,

0:16:46.640 --> 0:16:48.960
<v Speaker 7>And then I'm in a white neighborhood. So a lot

0:16:48.960 --> 0:16:50.840
<v Speaker 7>of my clients I was black, which means that they

0:16:50.920 --> 0:16:51.920
<v Speaker 7>drove to the restaurant.

0:16:51.960 --> 0:16:52.080
<v Speaker 3>Right.

0:16:52.120 --> 0:16:54.160
<v Speaker 8>I don't have parking, so you drove, you had to

0:16:54.160 --> 0:16:55.480
<v Speaker 8>go out of your way, you know.

0:16:55.560 --> 0:16:57.240
<v Speaker 7>And then from when you finally get in there, you're

0:16:57.280 --> 0:16:59.800
<v Speaker 7>looking for an experience, and that can't happen in thirty minutes.

0:17:00.400 --> 0:17:03.360
<v Speaker 7>So being able to really identify who my customers are

0:17:03.400 --> 0:17:06.159
<v Speaker 7>and what they want allow me to really focus on

0:17:06.359 --> 0:17:09.840
<v Speaker 7>just a small nache audience. So most people can admit

0:17:09.840 --> 0:17:11.440
<v Speaker 7>they have a mentor a brunch on Tuesday. Less you

0:17:11.480 --> 0:17:13.159
<v Speaker 7>live in LA you're like wealthy issue, you know what

0:17:13.160 --> 0:17:16.479
<v Speaker 7>I mean? You know what I'm saying, So like it

0:17:16.560 --> 0:17:18.440
<v Speaker 7>was easier for me to be able to figure out

0:17:18.600 --> 0:17:19.399
<v Speaker 7>what really means.

0:17:19.400 --> 0:17:22.159
<v Speaker 8>I'm also a several pieces to it. I don't have

0:17:22.160 --> 0:17:22.800
<v Speaker 8>to cut labor.

0:17:23.000 --> 0:17:25.159
<v Speaker 7>Everybody coming in the same time, everybody get paid the

0:17:25.200 --> 0:17:26.920
<v Speaker 7>same amount of thing, they can go home and kind

0:17:26.920 --> 0:17:29.960
<v Speaker 7>of gazing labor in that way, no food goes the

0:17:30.000 --> 0:17:31.880
<v Speaker 7>ways we run everything a small bash and when we're

0:17:31.920 --> 0:17:33.840
<v Speaker 7>out of things, we're out of things because people understand

0:17:33.840 --> 0:17:37.359
<v Speaker 7>the concept, right, So those things really made sense. And

0:17:37.400 --> 0:17:39.760
<v Speaker 7>then also I knew that it would creating the lure

0:17:39.880 --> 0:17:41.600
<v Speaker 7>in the sense that people would want to come there

0:17:41.640 --> 0:17:46.000
<v Speaker 7>and it would foundationally be a destination place. So it's like,

0:17:46.000 --> 0:17:48.560
<v Speaker 7>now everybody got a crime in these two days for

0:17:48.600 --> 0:17:48.920
<v Speaker 7>this place.

0:17:48.960 --> 0:17:49.800
<v Speaker 8>That's really remarkable.

0:17:49.800 --> 0:17:51.640
<v Speaker 3>It's like a limited quantity of Yeah.

0:17:51.440 --> 0:17:52.240
<v Speaker 8>It's limited quantity.

0:17:52.280 --> 0:17:56.320
<v Speaker 5>Yeah, you know, that approach in that model is pretty

0:17:56.520 --> 0:17:57.119
<v Speaker 5>pretty brilliant.

0:17:57.440 --> 0:17:58.399
<v Speaker 3>The fact that y'all is doing it.

0:17:58.400 --> 0:18:01.520
<v Speaker 5>Because one of the fastest growing chains in America's called

0:18:01.840 --> 0:18:04.399
<v Speaker 5>First Watch. It's like this restaurant chain and they have

0:18:04.440 --> 0:18:07.879
<v Speaker 5>a similar model where they've specialized just in breakfast and brunch,

0:18:08.160 --> 0:18:10.639
<v Speaker 5>but they're only open from seven to two thirty, and

0:18:10.680 --> 0:18:11.720
<v Speaker 5>their thing was like the same thing.

0:18:11.720 --> 0:18:12.000
<v Speaker 3>He says.

0:18:12.000 --> 0:18:15.400
<v Speaker 5>It's like the work quality of it, like everybody loves

0:18:15.400 --> 0:18:17.760
<v Speaker 5>coming because it's not just one shift. And then the

0:18:17.800 --> 0:18:21.960
<v Speaker 5>employee retention rate is great because people have work home

0:18:22.000 --> 0:18:25.359
<v Speaker 5>balance where they can get home thet great kids up

0:18:25.400 --> 0:18:28.280
<v Speaker 5>and they can still make dinner and everybody loves it.

0:18:28.320 --> 0:18:30.000
<v Speaker 5>So like, that's interesting that you guys are doing because

0:18:30.080 --> 0:18:32.159
<v Speaker 5>it seems to be a trend that's started happening in

0:18:32.160 --> 0:18:33.240
<v Speaker 5>a country.

0:18:33.560 --> 0:18:37.399
<v Speaker 6>And also all right, so because in this show, so

0:18:37.480 --> 0:18:39.200
<v Speaker 6>a lot of shows I watch on YouTube.

0:18:39.320 --> 0:18:40.520
<v Speaker 4>I'll watch these gurus.

0:18:40.240 --> 0:18:42.879
<v Speaker 6>Quote unquote g urules on YouTube for forty five minutes

0:18:43.160 --> 0:18:44.879
<v Speaker 6>and I don't I don't know what I actually watched.

0:18:45.720 --> 0:18:48.639
<v Speaker 6>It's like they talk in circles for forty five minutes

0:18:48.640 --> 0:18:52.679
<v Speaker 6>and then it's like, Okay, subscribe to my private YouTube

0:18:52.720 --> 0:18:55.879
<v Speaker 6>channel premium nine hundred dollars im more for go to

0:18:55.920 --> 0:18:57.679
<v Speaker 6>my seminars. So it's like we're going to give you

0:18:57.720 --> 0:19:00.720
<v Speaker 6>the straight blueprint of how to be accessful. Whether you

0:19:00.800 --> 0:19:02.160
<v Speaker 6>take it or noyes up to you, but we want

0:19:02.200 --> 0:19:03.600
<v Speaker 6>to give you all the tool that you need to

0:19:03.600 --> 0:19:06.440
<v Speaker 6>be successful. So can we talk about as far as

0:19:07.560 --> 0:19:11.080
<v Speaker 6>like revenue, like how how your revenue model actually works?

0:19:11.640 --> 0:19:13.280
<v Speaker 6>Because the thing about it is that, especially in the

0:19:13.280 --> 0:19:17.240
<v Speaker 6>black community, how I see it is that entrepreneurs, we

0:19:17.280 --> 0:19:20.040
<v Speaker 6>have three types of businesses that we always aspire to

0:19:20.080 --> 0:19:21.720
<v Speaker 6>be right to our say, let's.

0:19:21.560 --> 0:19:22.040
<v Speaker 4>Do the list.

0:19:22.200 --> 0:19:25.400
<v Speaker 6>Barber shop here, salon number one, that's number one, right,

0:19:25.560 --> 0:19:29.639
<v Speaker 6>and then clothing store yep, and then a restaurant. I

0:19:29.640 --> 0:19:32.080
<v Speaker 6>don't know why, but everybody is, like everybody's dreaming to

0:19:32.080 --> 0:19:34.200
<v Speaker 6>have a restaurant, right, and it's one of the hardest

0:19:34.240 --> 0:19:36.119
<v Speaker 6>businesses to actually be successful.

0:19:36.119 --> 0:19:38.960
<v Speaker 4>And like I think like ninety five percent of restaurants.

0:19:38.760 --> 0:19:41.000
<v Speaker 3>Kind of came to the conclusion that it's a status thing.

0:19:41.480 --> 0:19:44.440
<v Speaker 6>But yes, your model, but Jos is actually worked, it's working,

0:19:44.560 --> 0:19:48.080
<v Speaker 6>and it's still a status yeah. Yeah, So it's about

0:19:48.200 --> 0:19:51.840
<v Speaker 6>revenue and like, how yeah, can you say in a.

0:19:51.840 --> 0:19:54.600
<v Speaker 7>Restaurant industry, just specifically in my industry, you have three

0:19:54.800 --> 0:19:57.280
<v Speaker 7>general custs, which is you have label costs, you have

0:19:57.359 --> 0:20:00.280
<v Speaker 7>food costs, and then you have overhead, right, so overhead

0:20:00.320 --> 0:20:01.679
<v Speaker 7>or the fixed costs, which is the cause of the

0:20:01.720 --> 0:20:06.800
<v Speaker 7>building operating expenses, whether it's trash and moval, grease removal, gas, electric,

0:20:06.960 --> 0:20:09.200
<v Speaker 7>your cable things like that, those things won't go away.

0:20:09.200 --> 0:20:09.960
<v Speaker 8>They're fixed, right.

0:20:10.240 --> 0:20:12.080
<v Speaker 7>And then you have labor cause which is obviously the

0:20:12.080 --> 0:20:15.800
<v Speaker 7>cost of having people on staff that can officially execute

0:20:15.800 --> 0:20:16.440
<v Speaker 7>whatever it is.

0:20:16.400 --> 0:20:19.360
<v Speaker 8>That you want to do. And then you have food costs.

0:20:19.560 --> 0:20:22.000
<v Speaker 7>So I scaled them model in a way in which

0:20:22.040 --> 0:20:24.960
<v Speaker 7>the profit was already built in. So it was I

0:20:25.080 --> 0:20:26.560
<v Speaker 7>like to call it winning at the table. So I

0:20:26.600 --> 0:20:28.720
<v Speaker 7>went at the table, like for example, when me, my

0:20:28.760 --> 0:20:30.639
<v Speaker 7>highest price selling item is the chicken and.

0:20:30.640 --> 0:20:32.560
<v Speaker 8>Waffle, but it's the most highly consumed item.

0:20:33.440 --> 0:20:35.639
<v Speaker 7>A lot of times, people who are in the restaurant industry,

0:20:35.640 --> 0:20:37.600
<v Speaker 7>they tend to sell things because they having a lower

0:20:37.640 --> 0:20:39.680
<v Speaker 7>to them, or they look really nice, or they think

0:20:39.680 --> 0:20:41.600
<v Speaker 7>it's going to attract a certain crowd of people, not

0:20:41.720 --> 0:20:44.920
<v Speaker 7>considering food costs. Food costs can really sink the ship

0:20:44.960 --> 0:20:47.359
<v Speaker 7>if you don't really focus on that. My fixed costs

0:20:47.359 --> 0:20:50.800
<v Speaker 7>and my labor costs are below the industry standard. So

0:20:50.920 --> 0:20:52.800
<v Speaker 7>like say, for example, let's take a chicken and waffle

0:20:52.840 --> 0:20:54.560
<v Speaker 7>for example, right and I say, all right, it takes

0:20:54.600 --> 0:20:56.439
<v Speaker 7>me two dollars to make this chicken and waffle.

0:20:57.119 --> 0:20:58.760
<v Speaker 8>And I'll ask a young kid, so what are you

0:20:58.800 --> 0:20:59.960
<v Speaker 8>selling for this a six dot?

0:21:00.200 --> 0:21:00.400
<v Speaker 3>Why?

0:21:00.680 --> 0:21:03.359
<v Speaker 7>Because that's what I thought I should sell it for first.

0:21:03.400 --> 0:21:04.840
<v Speaker 7>It just like if you take me, I'll take the

0:21:04.920 --> 0:21:06.399
<v Speaker 7>chicken off for a two bucks, and I know I

0:21:06.400 --> 0:21:08.720
<v Speaker 7>want my food costs to be twenty percent right side

0:21:08.760 --> 0:21:10.960
<v Speaker 7>times about five, So I've.

0:21:10.760 --> 0:21:12.720
<v Speaker 8>Already won at the table. I don't have to make

0:21:12.720 --> 0:21:13.280
<v Speaker 8>an assumption.

0:21:13.680 --> 0:21:15.720
<v Speaker 7>But then I might add a two dollar margin on

0:21:15.760 --> 0:21:17.760
<v Speaker 7>it and sell it for twelve dollars a wild because.

0:21:17.560 --> 0:21:19.320
<v Speaker 8>Now you're gonna take you ten soils. You're gonna want

0:21:19.320 --> 0:21:19.960
<v Speaker 8>syrup to go.

0:21:20.520 --> 0:21:22.720
<v Speaker 7>You know, it might be a situation where they might

0:21:22.760 --> 0:21:24.639
<v Speaker 7>burn your chicken the off and then you gotta make another,

0:21:25.320 --> 0:21:29.080
<v Speaker 7>so you have to win at the table. In my industry,

0:21:29.160 --> 0:21:31.520
<v Speaker 7>the margin is about five to six percent for the

0:21:31.560 --> 0:21:34.280
<v Speaker 7>owner of what you'll typically make, which you'll typically net.

0:21:34.560 --> 0:21:37.840
<v Speaker 7>I'm netting me twenty five thirty percent. So I'll break

0:21:37.840 --> 0:21:41.200
<v Speaker 7>the model down as real simple. My fixed costs weekly

0:21:41.240 --> 0:21:44.240
<v Speaker 7>had seven hundred dollars between the supper club and homemade

0:21:44.240 --> 0:21:46.840
<v Speaker 7>brunch with girls, anywhere from fifteen to twenty grand. My

0:21:46.880 --> 0:21:49.280
<v Speaker 7>full cost is twenty percent, So let's take the twenty grand,

0:21:49.280 --> 0:21:51.160
<v Speaker 7>which is the ying number. Right, So my food cost

0:21:51.200 --> 0:21:54.040
<v Speaker 7>is twenty percent. That means that four percent four thousand

0:21:54.119 --> 0:21:54.760
<v Speaker 7>goals to food.

0:21:54.800 --> 0:21:55.040
<v Speaker 8>Right.

0:21:55.200 --> 0:21:57.920
<v Speaker 7>I already told you that my fixed cost was seven hundred, right,

0:21:58.000 --> 0:22:00.159
<v Speaker 7>which leads me roughly at forty seven hundred. That is

0:22:00.160 --> 0:22:01.440
<v Speaker 7>me at fifteen three.

0:22:01.720 --> 0:22:01.960
<v Speaker 3>Right.

0:22:02.400 --> 0:22:05.320
<v Speaker 7>I run a seven man band, I pay all of

0:22:05.359 --> 0:22:08.040
<v Speaker 7>them a salary, So all seven people get seven hundred.

0:22:07.800 --> 0:22:10.479
<v Speaker 8>Dollars a piece. That's forty nine hundred. Right. That leave

0:22:10.520 --> 0:22:12.320
<v Speaker 8>me with ten grand gross.

0:22:13.400 --> 0:22:15.639
<v Speaker 7>By the time that now that is extracted, maybe I

0:22:15.720 --> 0:22:17.879
<v Speaker 7>might walk away with seventy five hundred maybe eight grand.

0:22:18.080 --> 0:22:20.159
<v Speaker 7>You know, considering that I got stay taxes and I

0:22:20.200 --> 0:22:22.879
<v Speaker 7>also got my personal income tax. So now how is

0:22:22.920 --> 0:22:24.640
<v Speaker 7>it that I'm able to make three hundred and fifty

0:22:24.680 --> 0:22:28.960
<v Speaker 7>thousand dollars a year when we only grossing a million dollars.

0:22:29.000 --> 0:22:30.720
<v Speaker 7>But in a technical restaurant for me to make three

0:22:30.720 --> 0:22:32.359
<v Speaker 7>oundred fifty thousand dollars a yeah, I had to gross

0:22:32.359 --> 0:22:35.520
<v Speaker 7>five million dollars. It's a winning model. Why because my

0:22:35.560 --> 0:22:38.560
<v Speaker 7>fixed costs are low? Why because my my food costs

0:22:38.600 --> 0:22:40.359
<v Speaker 7>have already been priced out. So I made sure I

0:22:40.400 --> 0:22:42.199
<v Speaker 7>want at the table, and then I put all my

0:22:42.200 --> 0:22:43.760
<v Speaker 7>employees on a salary wage.

0:22:43.800 --> 0:22:46.800
<v Speaker 8>That way I don't get caught up in hourly in dollars.

0:22:46.800 --> 0:22:48.840
<v Speaker 8>So it makes sense for us right.

0:22:48.760 --> 0:22:53.119
<v Speaker 4>Now, Blueprint. That's that's I know, ye take think we appreciate.

0:22:53.880 --> 0:22:55.359
<v Speaker 6>First of all, I want to thank you for saying that,

0:22:55.440 --> 0:22:58.440
<v Speaker 6>because a lot of times people they don't give the

0:22:58.480 --> 0:23:00.960
<v Speaker 6>blueprint right, or they don't they're like sting you with

0:23:01.000 --> 0:23:03.000
<v Speaker 6>their numbers, or they're like it's hit, it's hit a secret.

0:23:03.040 --> 0:23:05.760
<v Speaker 4>So I want you to fully appreciate store with you.

0:23:05.960 --> 0:23:07.480
<v Speaker 8>They don't believe the trucks.

0:23:07.240 --> 0:23:10.119
<v Speaker 6>That's not even I want you to fully appreciate somebody

0:23:10.200 --> 0:23:13.480
<v Speaker 6>just coming in and laying it on the table, right,

0:23:13.480 --> 0:23:15.000
<v Speaker 6>Like I said, we want I don't know what else

0:23:15.040 --> 0:23:16.960
<v Speaker 6>we can do. We try to help you out the

0:23:17.040 --> 0:23:20.239
<v Speaker 6>best way we possibly can't. But it's important to have

0:23:20.359 --> 0:23:21.920
<v Speaker 6>a plan. That's the thing I like when we spoke

0:23:22.000 --> 0:23:23.560
<v Speaker 6>on the phone. You have a plan in place.

0:23:23.640 --> 0:23:23.840
<v Speaker 8>Right.

0:23:24.080 --> 0:23:26.600
<v Speaker 7>Then Another quick piece I will advise people to really

0:23:26.600 --> 0:23:30.600
<v Speaker 7>focus on, too, is play small ball for a while.

0:23:30.600 --> 0:23:32.760
<v Speaker 7>Don't get so caught up on perceptional what people think.

0:23:32.800 --> 0:23:35.040
<v Speaker 7>So like, for example, if you were to say, Derek, well,

0:23:35.040 --> 0:23:36.880
<v Speaker 7>how would you scale your brand if you had no money?

0:23:36.960 --> 0:23:39.000
<v Speaker 7>Let me give you that right, So all right? For example,

0:23:39.000 --> 0:23:40.879
<v Speaker 7>if I had no money, I had the same food,

0:23:41.160 --> 0:23:42.920
<v Speaker 7>what I would do is I would do a pop.

0:23:42.760 --> 0:23:45.080
<v Speaker 8>Up and I would do collapse. And you see what

0:23:45.080 --> 0:23:45.720
<v Speaker 8>I'm saying.

0:23:45.680 --> 0:23:47.720
<v Speaker 7>Like, say, for example, you guys have a podcast, I'm

0:23:47.720 --> 0:23:49.760
<v Speaker 7>sure you gotta eat eventually, and I would say, well,

0:23:49.840 --> 0:23:50.640
<v Speaker 7>let me pop up at.

0:23:50.520 --> 0:23:53.040
<v Speaker 8>The podcast Ernest, What's up.

0:23:53.160 --> 0:23:55.639
<v Speaker 5>You ever walk into a small business and everything just

0:23:55.800 --> 0:23:58.920
<v Speaker 5>works like the checkout is fast, the receipts of digital

0:23:59.480 --> 0:24:02.480
<v Speaker 5>tipping is a breeze, and you're out the door before

0:24:02.480 --> 0:24:06.639
<v Speaker 5>the line even builds odds are they're using Square. We

0:24:06.800 --> 0:24:09.320
<v Speaker 5>love supporting businesses that run on Square because it just

0:24:09.359 --> 0:24:12.600
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0:24:12.640 --> 0:24:14.920
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<v Speaker 5>merch partners, Square makes it easy for them to take payments,

0:24:18.840 --> 0:24:22.520
<v Speaker 5>manage inventory, and run their business with confidence, all from

0:24:22.640 --> 0:24:26.040
<v Speaker 5>one simple system. If you're a business owner or even

0:24:26.160 --> 0:24:29.680
<v Speaker 5>just thinking about launching something soon, Square is hands down

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<v Speaker 5>most ready. To see how Square can transform your business,

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<v Speaker 5>can keep pushing your vision forward. This episode is brought

0:25:01.920 --> 0:25:03.840
<v Speaker 5>to you by P and C Bank. A lot of

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<v Speaker 5>people think podcasts about work are boring, and sure they

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<v Speaker 5>Member FDIC.

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<v Speaker 9>An illegal alien from Guatemala charged with raping a child

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<v Speaker 9>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 9>accused of murdering a Texas. Man of Venezuelan charged with

0:25:54.640 --> 0:25:58.520
<v Speaker 9>filming and selling child pornography in Michigan. These are just

0:25:58.640 --> 0:26:02.400
<v Speaker 9>some of the heinous mic criminals caught because of President

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<v Speaker 9>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:26:06.040 --> 0:26:10.840
<v Speaker 9>Secretary of Homeland Security under President Trump, attempted illegal border

0:26:10.840 --> 0:26:14.400
<v Speaker 9>crossings are at the lowest levels ever recorded, and over

0:26:14.480 --> 0:26:17.679
<v Speaker 9>one hundred thousand illegal aliens have been arrested. If you

0:26:17.760 --> 0:26:21.600
<v Speaker 9>are here illegally, your next you will be fine nearly

0:26:21.680 --> 0:26:25.720
<v Speaker 9>one thousand dollars a day, imprisoned and deported, you will

0:26:25.760 --> 0:26:29.400
<v Speaker 9>never return. But if you register using our CBP home

0:26:29.440 --> 0:26:32.800
<v Speaker 9>app and leave now, you could be allowed to return legally.

0:26:33.200 --> 0:26:37.960
<v Speaker 9>Do what's right. Leave now. Under President Trump America's laws,

0:26:38.119 --> 0:26:40.560
<v Speaker 9>border and families will be protected.

0:26:40.640 --> 0:26:42.760
<v Speaker 3>Sponsored by the United States Department of Homeland Security.

0:26:42.760 --> 0:26:44.720
<v Speaker 8>Thanks some attention to my brain and I'll make you guys,

0:26:44.840 --> 0:26:45.480
<v Speaker 8>chicken and walks.

0:26:45.520 --> 0:26:45.680
<v Speaker 3>Right.

0:26:46.200 --> 0:26:48.800
<v Speaker 7>Pop ups create collapse because now draw attention to who

0:26:48.800 --> 0:26:50.800
<v Speaker 7>you are. So the things that you can focus on

0:26:50.840 --> 0:26:52.560
<v Speaker 7>what I'll free, which is your content that you can

0:26:52.600 --> 0:26:55.240
<v Speaker 7>produce and put out right, the image of your brand

0:26:55.280 --> 0:26:57.679
<v Speaker 7>and the projections and the messages that you convey, and

0:26:57.720 --> 0:26:59.800
<v Speaker 7>then the relationships that you can create based off of

0:26:59.800 --> 0:27:02.439
<v Speaker 7>the that you created, which can allow you to a

0:27:02.480 --> 0:27:03.560
<v Speaker 7>further part of your brand.

0:27:03.560 --> 0:27:04.600
<v Speaker 8>That's the reason why I'm here.

0:27:04.920 --> 0:27:08.160
<v Speaker 7>So now those collabse create situations where now you can

0:27:08.200 --> 0:27:10.399
<v Speaker 7>generate enough money to maybe not get a restaurant, a

0:27:10.440 --> 0:27:13.000
<v Speaker 7>brick and mortar, but maybe a food truck, maybe a car,

0:27:13.720 --> 0:27:15.160
<v Speaker 7>and then the car generates flow.

0:27:15.400 --> 0:27:17.520
<v Speaker 8>You have to understand, and flow is data.

0:27:18.040 --> 0:27:20.199
<v Speaker 7>So all the customers who come into my restaurant, I

0:27:20.240 --> 0:27:22.120
<v Speaker 7>make sure that they're aware that I have a separate club.

0:27:22.359 --> 0:27:24.520
<v Speaker 7>I make sure that they connect with me through social media.

0:27:24.680 --> 0:27:26.199
<v Speaker 7>I make sure I got your phone number, and I

0:27:26.200 --> 0:27:28.639
<v Speaker 7>make sure I got your email. So now I'm texting

0:27:28.640 --> 0:27:30.119
<v Speaker 7>you pictures of the chicken and off of while you

0:27:30.200 --> 0:27:32.399
<v Speaker 7>at work all day. You know what I'm saying, and

0:27:32.760 --> 0:27:35.440
<v Speaker 7>I'm creating that flow. There's another concept that we execute

0:27:35.440 --> 0:27:37.280
<v Speaker 7>from time to time called a brunch and go, a

0:27:37.320 --> 0:27:39.840
<v Speaker 7>brunch pop up of which I can show pictures of

0:27:39.920 --> 0:27:42.159
<v Speaker 7>my meals right and I can send them out of

0:27:42.240 --> 0:27:44.520
<v Speaker 7>a mass text them, you guys, can order them through

0:27:44.520 --> 0:27:46.080
<v Speaker 7>the cash app, and then you can pick them up

0:27:46.080 --> 0:27:48.880
<v Speaker 7>from my house. That's a very effective, very efficient, very

0:27:48.920 --> 0:27:51.040
<v Speaker 7>clean way in which you don't have any weights, you

0:27:51.040 --> 0:27:53.000
<v Speaker 7>don't have any overhead, you don't have any labor.

0:27:53.160 --> 0:27:54.760
<v Speaker 8>It's easy to scale a brand that way.

0:27:55.359 --> 0:27:57.879
<v Speaker 5>And that's like one of the things again that we're

0:27:57.880 --> 0:27:59.760
<v Speaker 5>starting to see the restaurant industry go to is like

0:27:59.840 --> 0:28:02.119
<v Speaker 5>the ghost restaurants, So the stay at home restaurants with

0:28:02.400 --> 0:28:04.920
<v Speaker 5>people are making them based on their orders, you know

0:28:04.960 --> 0:28:08.119
<v Speaker 5>what I mean. And Chick fil A actually just created

0:28:08.160 --> 0:28:10.920
<v Speaker 5>two fulfillment centers where it's just delivery, so you order

0:28:10.960 --> 0:28:12.480
<v Speaker 5>it and then just ship it to you again and

0:28:12.560 --> 0:28:15.040
<v Speaker 5>saves money on food costs because we're only making it

0:28:15.080 --> 0:28:16.000
<v Speaker 5>when somebody orders it.

0:28:17.080 --> 0:28:19.440
<v Speaker 3>And the data, like you said, that's important.

0:28:19.960 --> 0:28:24.120
<v Speaker 6>The data what you said, data is you said something.

0:28:24.440 --> 0:28:27.000
<v Speaker 4>Data is information, you said.

0:28:27.560 --> 0:28:28.919
<v Speaker 8>So I'll say it to say this.

0:28:29.760 --> 0:28:31.760
<v Speaker 7>Be interested in the people who are interested in you,

0:28:31.800 --> 0:28:34.360
<v Speaker 7>so like casing for them. You and your wife come

0:28:34.359 --> 0:28:36.399
<v Speaker 7>into the restaurant, right, It's full of you guys, So

0:28:36.440 --> 0:28:38.400
<v Speaker 7>I've already brought you in, so it's easier for me

0:28:38.480 --> 0:28:41.640
<v Speaker 7>to sell laterally, which means that now I could feel

0:28:41.640 --> 0:28:43.840
<v Speaker 7>like data from you and say, look, I know you're

0:28:43.880 --> 0:28:44.720
<v Speaker 7>interested in the brunch.

0:28:44.880 --> 0:28:46.600
<v Speaker 8>How would you feel about a sell, How would you

0:28:46.640 --> 0:28:48.800
<v Speaker 8>feel about a wedding? How would you feel about an event?

0:28:49.040 --> 0:28:51.800
<v Speaker 7>And then grow your business latterly with the people who

0:28:51.800 --> 0:28:54.520
<v Speaker 7>are coming in. I learned that my first store and

0:28:54.600 --> 0:28:57.040
<v Speaker 7>just being ron being real that you know, I thought

0:28:57.040 --> 0:28:58.800
<v Speaker 7>I had all these great products and I thought that

0:28:58.840 --> 0:29:02.160
<v Speaker 7>people needed them, So I would go outside to the

0:29:02.160 --> 0:29:04.440
<v Speaker 7>people who I felt needed them and they weren't interested

0:29:04.440 --> 0:29:06.360
<v Speaker 7>in them. But you guys are sitting here right now

0:29:06.360 --> 0:29:08.520
<v Speaker 7>and you want to and it's easier for me to

0:29:08.560 --> 0:29:09.000
<v Speaker 7>be able to.

0:29:08.920 --> 0:29:09.480
<v Speaker 8>Grow my brain.

0:29:09.880 --> 0:29:12.400
<v Speaker 7>Also in terms of wealth accumulation, it's always easy to

0:29:12.440 --> 0:29:14.160
<v Speaker 7>grow latterly so that you can accumulate.

0:29:14.200 --> 0:29:15.600
<v Speaker 8>Well, what do I mean by that?

0:29:15.680 --> 0:29:18.000
<v Speaker 7>Meaning like, as opposed to me getting seven stores, I

0:29:18.000 --> 0:29:20.720
<v Speaker 7>can find seven streams in one store. So now you

0:29:20.760 --> 0:29:23.000
<v Speaker 7>got to realize that I can I can coach, I

0:29:23.040 --> 0:29:24.959
<v Speaker 7>can consult, I can speak.

0:29:25.480 --> 0:29:28.000
<v Speaker 8>I got the restaurant, I got the food truck, I

0:29:28.040 --> 0:29:29.840
<v Speaker 8>got events, I got the brunch and go.

0:29:30.040 --> 0:29:32.760
<v Speaker 7>That's seven streams of income. The average manionnaire got six

0:29:32.800 --> 0:29:35.960
<v Speaker 7>to seven streams of income. I don't need anything else

0:29:36.000 --> 0:29:37.760
<v Speaker 7>for me to get wealthy. I just need to perfect

0:29:37.800 --> 0:29:38.800
<v Speaker 7>the things that I'm doing.

0:29:40.160 --> 0:29:40.520
<v Speaker 8>All right.

0:29:40.600 --> 0:29:44.080
<v Speaker 6>So yeah, so all right, So the next topic we're

0:29:44.080 --> 0:29:47.600
<v Speaker 6>want to go to is scaling your business and taking your.

0:29:47.520 --> 0:29:48.640
<v Speaker 4>Business to the next level.

0:29:48.760 --> 0:29:53.280
<v Speaker 6>Yeah all right, so now you have the backstory, you

0:29:53.400 --> 0:29:56.160
<v Speaker 6>have the current story, but we're gonna take it to

0:29:56.200 --> 0:29:58.760
<v Speaker 6>the next level. Before I even start, we were kind

0:29:58.800 --> 0:30:00.480
<v Speaker 6>of the band whether it be going to do the

0:30:00.560 --> 0:30:03.640
<v Speaker 6>last segment on some other stuff that's in the news

0:30:03.680 --> 0:30:07.680
<v Speaker 6>right now. It's entertaining, but this is more important. Rights

0:30:08.760 --> 0:30:10.239
<v Speaker 6>we're gonna we're gonna get back to that next week.

0:30:10.280 --> 0:30:12.400
<v Speaker 6>We're gonna give you some more entertaining stories next week.

0:30:12.440 --> 0:30:15.920
<v Speaker 6>But this is something that you can actually utilize in

0:30:15.960 --> 0:30:18.120
<v Speaker 6>your day to day life and be successful and make

0:30:18.200 --> 0:30:20.000
<v Speaker 6>some money. So we thought that this would be more

0:30:20.000 --> 0:30:21.960
<v Speaker 6>important to cover for the last segment. So now we're

0:30:21.960 --> 0:30:24.920
<v Speaker 6>going to go into how to scale your business, right,

0:30:24.960 --> 0:30:26.920
<v Speaker 6>because it's one thing to have a business. It's another

0:30:26.960 --> 0:30:29.120
<v Speaker 6>thing to have a successful business. It's another thing to

0:30:29.200 --> 0:30:32.680
<v Speaker 6>have a successful business that can run without you and

0:30:32.920 --> 0:30:35.760
<v Speaker 6>can grow into multiple locations and you can actually make

0:30:35.800 --> 0:30:38.240
<v Speaker 6>some money from because we know that most entrepreneurs aren't

0:30:38.280 --> 0:30:44.120
<v Speaker 6>really making money. They're struggling, right yea, So scalability. What's

0:30:44.160 --> 0:30:45.800
<v Speaker 6>your ideas on scalability?

0:30:46.720 --> 0:30:47.080
<v Speaker 8>All right?

0:30:47.120 --> 0:30:49.520
<v Speaker 7>So for me, it always starts with the end in mind,

0:30:49.760 --> 0:30:51.240
<v Speaker 7>you know what I mean. So the only way that

0:30:51.280 --> 0:30:52.800
<v Speaker 7>you can scale is no where you're trying to go.

0:30:53.360 --> 0:30:55.600
<v Speaker 7>Always related to like if we get out of here

0:30:55.680 --> 0:30:58.560
<v Speaker 7>right now, we're all going somewhere, whether it's a real light,

0:30:58.680 --> 0:31:00.520
<v Speaker 7>whether a deer run across the room, or whether it's

0:31:00.520 --> 0:31:03.440
<v Speaker 7>the stop sign, you continue to go. A lot of

0:31:03.560 --> 0:31:05.920
<v Speaker 7>entrepreneurs are just starting, so it's like you start the

0:31:05.960 --> 0:31:07.160
<v Speaker 7>ignition up to the car.

0:31:07.040 --> 0:31:09.280
<v Speaker 8>And like now you're waiting. No one's going to give

0:31:09.320 --> 0:31:11.120
<v Speaker 8>you direction because we don't have any mentors.

0:31:11.160 --> 0:31:14.280
<v Speaker 7>Speaking from an African American perspective, what I'm saying, So

0:31:14.480 --> 0:31:16.640
<v Speaker 7>in terms of the scalability of the brand, you have

0:31:16.680 --> 0:31:19.560
<v Speaker 7>to have a vision as to how you see opportunity

0:31:19.640 --> 0:31:21.920
<v Speaker 7>in your industry for you to be able to grow

0:31:22.040 --> 0:31:22.800
<v Speaker 7>in prepetuity.

0:31:23.240 --> 0:31:25.320
<v Speaker 8>So it always start for me with my grandkids.

0:31:25.320 --> 0:31:27.000
<v Speaker 7>So like we say, I don't hustle for my first name,

0:31:27.040 --> 0:31:29.960
<v Speaker 7>I hustle for my last right. So like why get

0:31:30.000 --> 0:31:33.200
<v Speaker 7>the trucks because the stores already told you the store model, right,

0:31:33.440 --> 0:31:37.360
<v Speaker 7>So the trucks are for my grandkids. So when it

0:31:37.400 --> 0:31:39.080
<v Speaker 7>comes to scaling your brand, you have you have to

0:31:39.080 --> 0:31:40.840
<v Speaker 7>be focused on a handful of things. You have to

0:31:40.880 --> 0:31:43.280
<v Speaker 7>have low overhead, you know what I'm saying. You have

0:31:43.320 --> 0:31:45.760
<v Speaker 7>to know how to grow to your brand laterally in

0:31:45.800 --> 0:31:48.880
<v Speaker 7>a way in which that you can generate multiple streams

0:31:49.400 --> 0:31:51.480
<v Speaker 7>without no more cars. So like, okay, I did the

0:31:51.520 --> 0:31:53.520
<v Speaker 7>supper club, so let's talk about the supper Club. Or

0:31:53.520 --> 0:31:55.120
<v Speaker 7>if you look at the supper club, may you right?

0:31:55.440 --> 0:31:57.960
<v Speaker 7>I got Lamb Shops broccoli and asparagus, right, But it's

0:31:58.000 --> 0:32:01.240
<v Speaker 7>the same Lamb Shops that's where eggs and tatos at

0:32:01.240 --> 0:32:01.680
<v Speaker 7>the brunch.

0:32:02.440 --> 0:32:04.200
<v Speaker 8>So I'm not selling anything else.

0:32:04.320 --> 0:32:06.520
<v Speaker 7>If you don't buy that brunch, I'm gonna dim the

0:32:06.560 --> 0:32:06.960
<v Speaker 7>lights down.

0:32:06.960 --> 0:32:07.680
<v Speaker 8>You're gonna buy to night.

0:32:10.680 --> 0:32:12.920
<v Speaker 7>Yeah, so you know what I'm saying. It's like, we

0:32:13.040 --> 0:32:15.240
<v Speaker 7>have to understand what it's gonna take. So I think

0:32:15.280 --> 0:32:19.000
<v Speaker 7>low overhead is key. I think bringing in partnerships, creating

0:32:19.000 --> 0:32:22.120
<v Speaker 7>partnerships is definitely key for black businesses. If you don't

0:32:22.120 --> 0:32:25.160
<v Speaker 7>create partnerships, the days of being self employed and sitting

0:32:25.200 --> 0:32:27.120
<v Speaker 7>in your house doing someone taxes and think you're gonna

0:32:27.120 --> 0:32:28.400
<v Speaker 7>be on a fortune five hundred, it's over with.

0:32:28.600 --> 0:32:31.960
<v Speaker 4>Yeah, that's a partnership collaboration.

0:32:32.240 --> 0:32:34.360
<v Speaker 5>A lot of times in our community, we are so

0:32:35.080 --> 0:32:37.360
<v Speaker 5>hesitant to work with each other because it's like I.

0:32:37.320 --> 0:32:38.000
<v Speaker 3>Want to make it out.

0:32:38.040 --> 0:32:39.920
<v Speaker 5>I want to make it out, not knowing that if

0:32:39.920 --> 0:32:42.120
<v Speaker 5>we look across like that, persons trying to make it too.

0:32:42.520 --> 0:32:44.280
<v Speaker 7>Yeah, Like I told you, Like with the supper Club,

0:32:44.320 --> 0:32:47.160
<v Speaker 7>it's Randy Problay, who's a partner of mine and Kevin Vaughan,

0:32:47.480 --> 0:32:50.320
<v Speaker 7>these gentlemen have come on and endure the stresses of

0:32:50.320 --> 0:32:52.760
<v Speaker 7>starting up something new, but I've gotten better and better too,

0:32:53.200 --> 0:32:56.360
<v Speaker 7>so constantly challenging myself. Like when I built out the

0:32:56.400 --> 0:32:58.720
<v Speaker 7>first restaurant every six months, the second one was four months.

0:32:58.760 --> 0:33:01.240
<v Speaker 7>I built up the supper Club in four I'm talking

0:33:01.240 --> 0:33:02.840
<v Speaker 7>about we had no menu, we had nothing.

0:33:03.040 --> 0:33:04.920
<v Speaker 8>We just had a general feel and the message that

0:33:04.960 --> 0:33:06.440
<v Speaker 8>we want deliver, and we built out for that.

0:33:06.800 --> 0:33:08.320
<v Speaker 7>So in order for you to scale your brand, it's

0:33:08.360 --> 0:33:11.480
<v Speaker 7>gonna definitely take collaborations, especially if you're black. It's definitely

0:33:11.480 --> 0:33:14.320
<v Speaker 7>gonna take a minimum overhead, doing as much sweat equity

0:33:14.320 --> 0:33:16.760
<v Speaker 7>as you can to make sure that everything kind of

0:33:16.800 --> 0:33:20.760
<v Speaker 7>remains intact in terms of financing. But then also coming

0:33:20.840 --> 0:33:23.479
<v Speaker 7>under the fold is someone who's graded in yourself. Like

0:33:23.520 --> 0:33:26.160
<v Speaker 7>for me, I'm in a rare space because it's no

0:33:26.240 --> 0:33:29.200
<v Speaker 7>black five star restaurants in Baltimore, so I kind.

0:33:28.960 --> 0:33:31.000
<v Speaker 8>Of set the standard for what is to be.

0:33:31.120 --> 0:33:33.520
<v Speaker 7>But also I have to navigate through a lot of

0:33:33.640 --> 0:33:36.560
<v Speaker 7>valleys and hills first. So like always equated to like

0:33:36.640 --> 0:33:39.160
<v Speaker 7>cowboys and Indians, where like you know, the cowboy will

0:33:39.160 --> 0:33:40.880
<v Speaker 7>look out and all the Indians were shoot them with

0:33:40.920 --> 0:33:41.640
<v Speaker 7>the going arrows.

0:33:41.680 --> 0:33:42.760
<v Speaker 8>I gotta get shot first.

0:33:43.240 --> 0:33:45.800
<v Speaker 7>But I'm willing to do that if it provides a

0:33:45.920 --> 0:33:48.160
<v Speaker 7>gateway or a path for you. So it's more specifically

0:33:48.160 --> 0:33:50.400
<v Speaker 7>when it comes to scaling businesses, I think that you

0:33:50.440 --> 0:33:52.320
<v Speaker 7>have to have a plan and a way in which

0:33:52.360 --> 0:33:54.400
<v Speaker 7>you see yourself in that business years from now.

0:33:54.640 --> 0:33:57.520
<v Speaker 8>So always think about your grandkids and then reverse engineering.

0:33:58.120 --> 0:33:59.760
<v Speaker 7>So like, that's what I do when I solve problems

0:33:59.760 --> 0:34:02.200
<v Speaker 7>in my I don't focus on the shit that's good, Like, oh,

0:34:02.320 --> 0:34:04.600
<v Speaker 7>the food is nice, and you know that the core

0:34:04.720 --> 0:34:06.720
<v Speaker 7>is nice, But what about the fact that every week

0:34:06.720 --> 0:34:08.279
<v Speaker 7>when they say they come here, they feel like the

0:34:08.320 --> 0:34:11.200
<v Speaker 7>lines are too long, or you know, maybe they all

0:34:11.200 --> 0:34:13.080
<v Speaker 7>want hot seal with the pancake.

0:34:12.800 --> 0:34:14.960
<v Speaker 8>Instead of just you know, room tip much your seruf.

0:34:15.040 --> 0:34:17.440
<v Speaker 8>So I think you got a reverse engineer. So it

0:34:17.480 --> 0:34:18.680
<v Speaker 8>all goes into how you say it.

0:34:18.719 --> 0:34:21.000
<v Speaker 7>So in terms of my business model, we all know

0:34:21.040 --> 0:34:23.160
<v Speaker 7>I like the real estate peace so it's a mixed

0:34:23.239 --> 0:34:23.800
<v Speaker 7>use property.

0:34:24.080 --> 0:34:25.640
<v Speaker 8>It's commercial downstad.

0:34:25.239 --> 0:34:27.480
<v Speaker 4>He talk about that. I don't let me talk about that, okay.

0:34:27.200 --> 0:34:29.520
<v Speaker 8>So it's real something with my piece, you know what

0:34:29.560 --> 0:34:29.919
<v Speaker 8>I'm saying.

0:34:29.920 --> 0:34:32.439
<v Speaker 7>So I have a mixed use property right, which means

0:34:32.440 --> 0:34:34.040
<v Speaker 7>that it's commercial slash residential.

0:34:34.280 --> 0:34:37.440
<v Speaker 8>There are tennants upstairs. The tennis pay their runt upstairs.

0:34:37.200 --> 0:34:38.920
<v Speaker 7>And now I have to deal with the rest of

0:34:38.920 --> 0:34:40.920
<v Speaker 7>it downstairs, which leaves me with a minimum to no

0:34:41.000 --> 0:34:43.919
<v Speaker 7>overhead because now you have people who've leveraged the cost.

0:34:44.080 --> 0:34:45.799
<v Speaker 7>So I speak to entrepreneurs who have a brick and

0:34:45.840 --> 0:34:48.759
<v Speaker 7>mortar find other ways to use what you already have

0:34:48.920 --> 0:34:51.200
<v Speaker 7>outside instead of going outside of the scope of what

0:34:51.239 --> 0:34:51.560
<v Speaker 7>you're doing.

0:34:52.000 --> 0:34:53.319
<v Speaker 8>So like say, if you.

0:34:53.320 --> 0:34:55.720
<v Speaker 7>Have a beauty salon and then you can allow someone

0:34:55.760 --> 0:34:57.759
<v Speaker 7>to double it and use the space as a barber shop.

0:34:58.280 --> 0:35:00.120
<v Speaker 7>Stop getting so caught up in the thick of are

0:35:00.120 --> 0:35:02.480
<v Speaker 7>they thin things? I call it we major and minor things?

0:35:02.880 --> 0:35:05.120
<v Speaker 7>So Black people we tell the major and minor things,

0:35:05.120 --> 0:35:07.759
<v Speaker 7>and we make things that are really important, we sit

0:35:07.840 --> 0:35:10.399
<v Speaker 7>them behind the minor thing. Like what are people gonna

0:35:10.440 --> 0:35:13.520
<v Speaker 7>think of me versus creating wealth? You know what I'm saying?

0:35:13.760 --> 0:35:15.919
<v Speaker 7>How am I gonna be perceived if I rent my space?

0:35:15.960 --> 0:35:19.040
<v Speaker 7>It's gonna be perceived like I don't got money versus

0:35:19.040 --> 0:35:22.360
<v Speaker 7>the additional income, you know what I mean? Maybe I

0:35:22.440 --> 0:35:25.320
<v Speaker 7>might not want to just stuff the lamb chops with

0:35:25.440 --> 0:35:26.960
<v Speaker 7>lobster this week to save it out.

0:35:27.320 --> 0:35:29.360
<v Speaker 8>You know what I'm saying. So those things are extremely important.

0:35:29.360 --> 0:35:32.439
<v Speaker 7>How we look is extremely like it's a very big

0:35:32.480 --> 0:35:35.000
<v Speaker 7>thing towards Whereas for me it was like, yo, when

0:35:35.040 --> 0:35:36.719
<v Speaker 7>I first started my brand, like I told you, I

0:35:36.760 --> 0:35:38.920
<v Speaker 7>came into the game with one hundred grand, right, I

0:35:38.960 --> 0:35:41.359
<v Speaker 7>could have gotten caught up an ego and been like, well,

0:35:41.360 --> 0:35:43.279
<v Speaker 7>I'm not gonna clear this plate or I'm not gonna

0:35:43.280 --> 0:35:45.200
<v Speaker 7>watch these dishes because this is not what count.

0:35:45.400 --> 0:35:49.160
<v Speaker 8>But I think the division always allows you to surmount.

0:35:49.440 --> 0:35:52.080
<v Speaker 8>So even when you busting tables, you're thinking about.

0:35:51.840 --> 0:35:54.359
<v Speaker 7>I'm going eight locations in ten years, so what does

0:35:54.400 --> 0:35:56.879
<v Speaker 7>it matter, Or you're thinking about your last name, think

0:35:56.880 --> 0:36:00.200
<v Speaker 7>about the long term, keep the overheard head, low us

0:36:00.239 --> 0:36:03.160
<v Speaker 7>on collaborations, and get other people who have monage.

0:36:03.360 --> 0:36:05.680
<v Speaker 6>Now that's meant well, just one minute before you go choice,

0:36:05.680 --> 0:36:07.480
<v Speaker 6>because what you said was very important. I don't want

0:36:07.480 --> 0:36:09.920
<v Speaker 6>that to go over people's heads. So you're making money

0:36:09.920 --> 0:36:12.560
<v Speaker 6>from the tenants upstairs, and that's pretty much covering the

0:36:12.600 --> 0:36:14.560
<v Speaker 6>cost stuff the restaurant, so that saves you.

0:36:15.640 --> 0:36:18.360
<v Speaker 8>Yeah, the tendants up says cover about roughly sixty percent

0:36:18.400 --> 0:36:18.680
<v Speaker 8>of the no.

0:36:19.080 --> 0:36:22.800
<v Speaker 6>So that's important to understand because you have to find

0:36:22.960 --> 0:36:25.560
<v Speaker 6>creative ways to leverage.

0:36:25.360 --> 0:36:27.080
<v Speaker 8>And that's the scaling model in general.

0:36:27.120 --> 0:36:28.680
<v Speaker 7>So when people come to men and they say, well, Doc,

0:36:28.719 --> 0:36:30.520
<v Speaker 7>I think you look great in the strip mode of shopping,

0:36:30.560 --> 0:36:32.839
<v Speaker 7>sol it don't fit the model. So the only way

0:36:32.840 --> 0:36:35.320
<v Speaker 7>I could grow my brain is still makes use properties

0:36:35.400 --> 0:36:38.280
<v Speaker 7>that a townhouses or apartments in which I'm at the bottom.

0:36:38.480 --> 0:36:40.520
<v Speaker 7>That's what that looks like. So now now let's really

0:36:40.520 --> 0:36:42.560
<v Speaker 7>think about it and break it down. It's no longer

0:36:42.560 --> 0:36:43.279
<v Speaker 7>a restaurant play.

0:36:43.280 --> 0:36:44.160
<v Speaker 8>It's a real estate play.

0:36:44.400 --> 0:36:46.279
<v Speaker 4>Yeah, exactly. So that's the true.

0:36:46.440 --> 0:36:48.960
<v Speaker 5>So some of the things that people want to know

0:36:49.120 --> 0:36:50.839
<v Speaker 5>is like, what are the qualities you need to be

0:36:50.880 --> 0:36:54.959
<v Speaker 5>in owner? So we did a little research and likabilities

0:36:55.040 --> 0:36:58.880
<v Speaker 5>one being able to multitask, being able to delegate.

0:36:58.760 --> 0:37:01.319
<v Speaker 3>And one of the most interesting things I read was

0:37:01.520 --> 0:37:05.359
<v Speaker 3>being able to thrive under stressful conditions. And I think

0:37:05.400 --> 0:37:06.960
<v Speaker 3>that gets overlooked. You want to talk about some of

0:37:07.000 --> 0:37:08.160
<v Speaker 3>the setbacks.

0:37:11.040 --> 0:37:11.839
<v Speaker 4>It's never all good.

0:37:12.560 --> 0:37:15.000
<v Speaker 8>It's never all good. It's never all good for me.

0:37:16.440 --> 0:37:19.120
<v Speaker 7>Yeah, I mean, especially as a black person, because you know,

0:37:19.160 --> 0:37:20.320
<v Speaker 7>my restaurants all black.

0:37:20.440 --> 0:37:21.600
<v Speaker 8>You know, the staff is black.

0:37:22.440 --> 0:37:26.280
<v Speaker 7>We hire any and everyone was qualified, but I focused

0:37:26.320 --> 0:37:27.920
<v Speaker 7>on black you know, because we need it.

0:37:28.480 --> 0:37:32.880
<v Speaker 8>So they the hardest to work you know, Yeah, they

0:37:32.960 --> 0:37:33.600
<v Speaker 8>the hardest to work with.

0:37:33.640 --> 0:37:36.680
<v Speaker 7>And the reason why is because we don't have models,

0:37:36.719 --> 0:37:38.440
<v Speaker 7>so like when you have, When you got models, you

0:37:38.440 --> 0:37:41.360
<v Speaker 7>could buy any things. I always speak, I've generally I

0:37:41.520 --> 0:37:44.960
<v Speaker 7>mentored and I hire mostly young black men. They the

0:37:45.000 --> 0:37:47.320
<v Speaker 7>hardest to deal with because they don't buy in anything

0:37:47.360 --> 0:37:50.800
<v Speaker 7>because they can't say, well, well, Derek, your dad is

0:37:50.840 --> 0:37:53.839
<v Speaker 7>a third generation restaurantual and we've seen you guys come

0:37:53.920 --> 0:37:56.480
<v Speaker 7>through the ranks because my dad worked for your dad,

0:37:56.760 --> 0:38:00.359
<v Speaker 7>and now I can believe in this, right, But we

0:38:00.440 --> 0:38:02.759
<v Speaker 7>tend to believe in norsetams because it's fifty five or

0:38:02.800 --> 0:38:05.719
<v Speaker 7>eighty locations and they got billions of dollars and they're

0:38:05.719 --> 0:38:07.359
<v Speaker 7>gonna give you all these wages and all this shit

0:38:07.400 --> 0:38:08.960
<v Speaker 7>that's gonna be primised to you, so you tend.

0:38:08.800 --> 0:38:09.800
<v Speaker 8>To focus on today.

0:38:10.840 --> 0:38:14.839
<v Speaker 7>It's very difficult as a black entrepreneur because we get

0:38:14.840 --> 0:38:17.480
<v Speaker 7>the most resistance from our people. So I'll explain to

0:38:17.520 --> 0:38:19.480
<v Speaker 7>you how what I mean when I say that. Let's

0:38:19.520 --> 0:38:21.560
<v Speaker 7>talk about consumerism. So that's something that's.

0:38:21.400 --> 0:38:25.919
<v Speaker 8>Big to me, right, versus support. Well, I support black business. Well.

0:38:26.120 --> 0:38:27.799
<v Speaker 8>Support is more of a philanthropic thing.

0:38:27.840 --> 0:38:29.600
<v Speaker 7>So if you see that I'm doing what I'm doing,

0:38:29.719 --> 0:38:31.480
<v Speaker 7>or you decide to cash at me, or you or

0:38:31.480 --> 0:38:33.239
<v Speaker 7>you know someone that might be in my industry who

0:38:33.239 --> 0:38:36.440
<v Speaker 7>can help provide an additional service or more mentorship, then

0:38:36.480 --> 0:38:38.960
<v Speaker 7>that's support. But if you come to me and you

0:38:39.000 --> 0:38:41.320
<v Speaker 7>pay for a chicken and waffle because it's great, because

0:38:41.360 --> 0:38:44.640
<v Speaker 7>you like it, then that's consumption. And we really have

0:38:44.680 --> 0:38:48.400
<v Speaker 7>to educate the consumers on what consumption really means. Support

0:38:48.440 --> 0:38:50.960
<v Speaker 7>doesn't mean that because you came to my restaurant and

0:38:50.960 --> 0:38:53.560
<v Speaker 7>you spend some money, you supported me. No, because I

0:38:53.600 --> 0:38:56.120
<v Speaker 7>didn't have to drag you up to support Mercedes. You

0:38:56.120 --> 0:38:58.640
<v Speaker 7>got a Mercedes outside. Now you ain't have to say,

0:38:58.680 --> 0:38:59.920
<v Speaker 7>oh you lucky, y'all came.

0:38:59.760 --> 0:39:03.719
<v Speaker 8>In support it, y'all. You know you don't, right, Yeah,

0:39:03.800 --> 0:39:06.840
<v Speaker 8>But with us, it's a certain level of life. You

0:39:06.920 --> 0:39:09.760
<v Speaker 8>owe me, Yeah, you owe me, you know entitlement. Entitlement

0:39:09.800 --> 0:39:10.200
<v Speaker 8>comes with it.

0:39:10.239 --> 0:39:12.120
<v Speaker 7>Show with that entitlement, we have to understand what that

0:39:12.160 --> 0:39:14.040
<v Speaker 7>looks like to Because okay, this is another way in

0:39:14.080 --> 0:39:17.640
<v Speaker 7>which you can scale black business. A robust top line.

0:39:17.920 --> 0:39:20.080
<v Speaker 7>You gotta make sure that you funnel any and every

0:39:20.120 --> 0:39:22.160
<v Speaker 7>day or not. Just you come by the chicking and

0:39:22.200 --> 0:39:24.839
<v Speaker 7>while keep doing your thing. Bro, hey appreciate you since

0:39:24.920 --> 0:39:27.920
<v Speaker 7>y'all have a governa. Really pile on that shit on

0:39:28.400 --> 0:39:32.880
<v Speaker 7>your mother's birthday, valentized day, your anniversary, add to your

0:39:32.960 --> 0:39:35.520
<v Speaker 7>kids soccer game. Dump it on because it will allow

0:39:35.600 --> 0:39:37.600
<v Speaker 7>us to make a certain amount of money and then

0:39:37.680 --> 0:39:41.760
<v Speaker 7>will overcome obstacles, will surmount mistakes, and we can scale

0:39:42.560 --> 0:39:44.799
<v Speaker 7>because I mean it really all go down the seals.

0:39:44.960 --> 0:39:47.319
<v Speaker 8>For real, for real, I can scale. I can have a.

0:39:47.320 --> 0:39:49.640
<v Speaker 7>Medio a business, but if I'm generating a lot of sales,

0:39:49.840 --> 0:39:50.560
<v Speaker 7>they're not gonna scale.

0:39:50.680 --> 0:39:51.359
<v Speaker 8>McDonald's.

0:39:51.680 --> 0:39:53.440
<v Speaker 7>They know, not the best burger you ever had, but

0:39:53.440 --> 0:39:55.799
<v Speaker 7>they got a system, they got a consistent flow, and

0:39:55.880 --> 0:39:57.440
<v Speaker 7>scalability looks likely.

0:39:57.880 --> 0:39:59.439
<v Speaker 8>Yeah, you know what I mean.

0:39:59.400 --> 0:40:01.040
<v Speaker 7>Versus your uncle. We make a great burger, but you

0:40:01.160 --> 0:40:03.880
<v Speaker 7>go once in a while. You gotta keep going. You

0:40:04.000 --> 0:40:04.920
<v Speaker 7>gotta keep.

0:40:04.719 --> 0:40:06.239
<v Speaker 8>Going and going and going and going and going.

0:40:06.280 --> 0:40:08.360
<v Speaker 7>And you gotta also understand that these businesses are in

0:40:08.360 --> 0:40:10.960
<v Speaker 7>a different place than most businesses, so you're gonna have

0:40:11.040 --> 0:40:14.680
<v Speaker 7>to endure failures as a customer. Like, for example, if

0:40:14.680 --> 0:40:16.520
<v Speaker 7>I'm working on an iPhone and it ain't working out,

0:40:16.520 --> 0:40:18.359
<v Speaker 7>I can take this shit back to a research lab

0:40:18.360 --> 0:40:20.440
<v Speaker 7>and figure it out first. As if I say, look,

0:40:20.480 --> 0:40:23.360
<v Speaker 7>I'm gonna try this new syrup this weekend, it directly

0:40:23.400 --> 0:40:25.400
<v Speaker 7>goes on your plate and it has a direct effect

0:40:25.440 --> 0:40:27.520
<v Speaker 7>on you as a customer, which can come directly back

0:40:27.560 --> 0:40:30.719
<v Speaker 7>to me. So those things are you A robustop line,

0:40:30.719 --> 0:40:33.040
<v Speaker 7>a robust top line, and patience.

0:40:33.080 --> 0:40:36.920
<v Speaker 6>You know, we want to thank you for coming in

0:40:37.560 --> 0:40:41.799
<v Speaker 6>and to being so honest and opening up you know,

0:40:41.840 --> 0:40:43.959
<v Speaker 6>your playbook, right, because you didn't have to do that right.

0:40:44.040 --> 0:40:46.000
<v Speaker 6>And this is something, like I said, with this show,

0:40:46.040 --> 0:40:49.120
<v Speaker 6>were taking a unique approach to it where we really

0:40:49.160 --> 0:40:52.719
<v Speaker 6>want to educate, you know. And I think that entrepreneurship

0:40:52.760 --> 0:40:55.680
<v Speaker 6>is something that's very important and even in college, right,

0:40:55.719 --> 0:40:58.080
<v Speaker 6>Like they don't teach you this certain stuff in business

0:40:58.080 --> 0:41:00.360
<v Speaker 6>school and stuff like that. So to hear from a

0:41:00.360 --> 0:41:03.200
<v Speaker 6>real world perspective, it's somebody that you know, people can

0:41:03.200 --> 0:41:04.400
<v Speaker 6>relate to, somebody from.

0:41:04.200 --> 0:41:05.680
<v Speaker 4>The community, somebody from the neighborhood.

0:41:06.239 --> 0:41:09.800
<v Speaker 6>Is uh, it's encouraging and and and it's also it's important.

0:41:09.800 --> 0:41:11.560
<v Speaker 5>It's important and for those of us who are in

0:41:11.680 --> 0:41:13.960
<v Speaker 5>culinary school and then like can't figure it out like

0:41:14.680 --> 0:41:16.040
<v Speaker 5>this is we built this.

0:41:16.080 --> 0:41:17.080
<v Speaker 3>We built this from the ground up.

0:41:17.120 --> 0:41:19.239
<v Speaker 5>Yeah, and there was no formal school that you went

0:41:19.280 --> 0:41:21.440
<v Speaker 5>to and built this from the ground up from based

0:41:21.440 --> 0:41:26.120
<v Speaker 5>off experiences and one avenue just resonating in to another one,

0:41:26.160 --> 0:41:27.839
<v Speaker 5>you know what I mean. In one medium you took

0:41:27.880 --> 0:41:30.200
<v Speaker 5>some some ethics and some some mobils and you brought

0:41:30.239 --> 0:41:30.960
<v Speaker 5>into a different one.

0:41:31.000 --> 0:41:32.080
<v Speaker 4>And that's powerful and it's all.

0:41:32.239 --> 0:41:33.759
<v Speaker 6>Don't not to cut you off, but it also can

0:41:33.800 --> 0:41:36.560
<v Speaker 6>be related to any business, not just restaurants. Right, So

0:41:37.239 --> 0:41:39.320
<v Speaker 6>we're talking about the restaurant business today because you're in

0:41:39.360 --> 0:41:43.080
<v Speaker 6>a restaurant, but the business model and the ideas and

0:41:43.120 --> 0:41:46.400
<v Speaker 6>the general principles of business can be applied to anything,

0:41:46.440 --> 0:41:49.239
<v Speaker 6>like you said, whether it's a hair salon, whether it's

0:41:49.520 --> 0:41:53.000
<v Speaker 6>a restaurant, whether it's a sneaker store, no matter what

0:41:53.120 --> 0:41:55.280
<v Speaker 6>it is. You see, I just named those three different

0:41:55.360 --> 0:41:58.960
<v Speaker 6>things that I talked about before, right, no matter so

0:41:59.080 --> 0:42:01.560
<v Speaker 6>no matter what it is, it can be applied to.

0:42:01.760 --> 0:42:03.319
<v Speaker 6>So that's something that support him.

0:42:03.480 --> 0:42:06.040
<v Speaker 7>And you gotta respect the entrepreneur too, because that's another

0:42:06.080 --> 0:42:07.600
<v Speaker 7>thing I don't really feel I touched on enough.

0:42:07.680 --> 0:42:11.279
<v Speaker 8>Like black people, you know, like to speak to them. Yeah,

0:42:11.400 --> 0:42:13.320
<v Speaker 8>so black people, like you know from.

0:42:13.120 --> 0:42:16.160
<v Speaker 7>The consumption stile, understand what it looks like when a

0:42:16.200 --> 0:42:18.759
<v Speaker 7>black person is establishing a business or entity and what

0:42:18.800 --> 0:42:21.359
<v Speaker 7>it's gonna take for you to grow them. But more specifically,

0:42:21.920 --> 0:42:26.200
<v Speaker 7>young black people who work for black people know what.

0:42:26.280 --> 0:42:28.360
<v Speaker 8>That takes to be able to build out that brand.

0:42:28.360 --> 0:42:31.640
<v Speaker 7>Dedicates your sweat equity to those companies because they need

0:42:31.680 --> 0:42:33.600
<v Speaker 7>you more than a white entities. Like we talk about

0:42:33.640 --> 0:42:36.320
<v Speaker 7>it all the time, Ruth, Chris rich enough, nor Strom's

0:42:36.400 --> 0:42:39.680
<v Speaker 7>rich enough, Macy's rich enough. So it's so crazy because

0:42:39.719 --> 0:42:41.440
<v Speaker 7>like when you're speaking about the Color n I School,

0:42:41.600 --> 0:42:43.479
<v Speaker 7>the young black kids come out to color Nized School,

0:42:43.480 --> 0:42:45.160
<v Speaker 7>they gonna work for the fucking four seasons.

0:42:45.760 --> 0:42:47.759
<v Speaker 8>And you're like, yo, you ain't never think that.

0:42:47.800 --> 0:42:50.879
<v Speaker 7>Allocate even my customers, my customers come in the store, right,

0:42:51.800 --> 0:42:54.279
<v Speaker 7>your son or come out of culinary school. You'll let

0:42:54.360 --> 0:42:55.920
<v Speaker 7>him work for the four seasons. But your cousin who

0:42:55.960 --> 0:42:58.719
<v Speaker 7>getting out of jail. You pulled me straight up, You

0:42:58.800 --> 0:43:00.960
<v Speaker 7>pulled me straight up. Look mind, just to let you know,

0:43:01.080 --> 0:43:02.439
<v Speaker 7>you know, my cousin just got off the joint.

0:43:02.560 --> 0:43:04.680
<v Speaker 8>He need a job. Or what about your daughter? She

0:43:04.680 --> 0:43:11.160
<v Speaker 8>got a master's degree, she need a job, Yeah, she

0:43:11.239 --> 0:43:13.520
<v Speaker 8>need a job. Stop sending out.

0:43:14.120 --> 0:43:16.120
<v Speaker 7>In some cases, I would say worse potentially at your

0:43:16.120 --> 0:43:18.759
<v Speaker 7>best talent, because we don't do that with Lebron and

0:43:18.760 --> 0:43:20.440
<v Speaker 7>all them. When we see that a young black kid

0:43:20.520 --> 0:43:22.520
<v Speaker 7>is he's fifteen years old and he's six y nine

0:43:22.560 --> 0:43:23.040
<v Speaker 7>and he could.

0:43:22.960 --> 0:43:24.080
<v Speaker 3>Driple, we gotta make sure he yo.

0:43:24.239 --> 0:43:27.440
<v Speaker 8>We clambering like, keep him out of trouble and make

0:43:27.480 --> 0:43:28.120
<v Speaker 8>sure he get home.

0:43:28.280 --> 0:43:30.879
<v Speaker 7>But when you see the young black entrepreneurs twenty years old,

0:43:31.160 --> 0:43:33.879
<v Speaker 7>who's selling nachos, You know, like my young man killer

0:43:33.920 --> 0:43:35.480
<v Speaker 7>from Nacho Bang, he sell the nachos, You.

0:43:35.480 --> 0:43:38.520
<v Speaker 8>Throw him to the walls. Oh you know my cousin,

0:43:38.760 --> 0:43:41.000
<v Speaker 8>my uncle, my craggy uncle. Can he sweep the steps up?

0:43:41.560 --> 0:43:41.759
<v Speaker 3>Nah?

0:43:41.880 --> 0:43:44.160
<v Speaker 8>Stop doing that. Because they do that all the time.

0:43:44.440 --> 0:43:47.279
<v Speaker 7>They tend to undermine the value of our entrepreneurs where

0:43:47.560 --> 0:43:50.400
<v Speaker 7>and essentially our entrepreneurs and our creators all the future.

0:43:50.920 --> 0:43:52.839
<v Speaker 7>Because I don't give fuck how high he could jump.

0:43:52.880 --> 0:43:56.040
<v Speaker 7>Eventually he got a retalire. I only for how fast

0:43:56.080 --> 0:43:57.399
<v Speaker 7>he runs. Somebody gonna run fast.

0:43:57.480 --> 0:43:58.960
<v Speaker 8>That business is forever.

0:43:59.400 --> 0:44:02.400
<v Speaker 7>It could last in perpeturity. The dualation of a business

0:44:02.400 --> 0:44:05.320
<v Speaker 7>can go on for generations. It could go on for decades,

0:44:05.520 --> 0:44:07.239
<v Speaker 7>so a person could do business up until the time

0:44:07.280 --> 0:44:09.319
<v Speaker 7>the eighty five ninety we still got ninety year old

0:44:09.360 --> 0:44:12.160
<v Speaker 7>CEOs and shit like Al Davis who ran the Raiders

0:44:12.200 --> 0:44:13.560
<v Speaker 7>until he was like fucking ninety.

0:44:13.680 --> 0:44:16.080
<v Speaker 8>Then he got right then like a Jerry Jones. That

0:44:16.080 --> 0:44:17.040
<v Speaker 8>shouldn't go on forever.

0:44:17.440 --> 0:44:22.680
<v Speaker 7>So you know, the musicians, the creatives, the entrepreneurs, they

0:44:22.719 --> 0:44:24.560
<v Speaker 7>have to be supported the same way the athletes to

0:44:24.680 --> 0:44:26.960
<v Speaker 7>support I'm not taking anything away from the athletes, but

0:44:27.040 --> 0:44:29.720
<v Speaker 7>to me personally, I feel if my son could read,

0:44:29.800 --> 0:44:32.680
<v Speaker 7>and he could, he could he could assimilate information, and

0:44:32.719 --> 0:44:34.680
<v Speaker 7>he could impart that information out and he could get

0:44:34.680 --> 0:44:36.560
<v Speaker 7>his ideas out of the world that he could make

0:44:36.600 --> 0:44:38.960
<v Speaker 7>more money than Lebron James, he could create more opportunity

0:44:38.960 --> 0:44:42.000
<v Speaker 7>for people than Lebron James, and he could give more back.

0:44:42.920 --> 0:44:45.880
<v Speaker 7>Because that's not really talked about either, that that whole

0:44:46.200 --> 0:44:48.200
<v Speaker 7>yo would have looked like the work for the black man,

0:44:48.480 --> 0:44:50.200
<v Speaker 7>would have looked like the beat a black man who

0:44:50.200 --> 0:44:50.719
<v Speaker 7>owned it, and then.

0:44:50.640 --> 0:44:52.680
<v Speaker 8>Wouldn't looked like the consumer for the black man. Eight

0:44:52.719 --> 0:44:54.520
<v Speaker 8>three different perspectives that the.

0:44:54.440 --> 0:44:55.840
<v Speaker 4>Fact that's a fact, we're gonna have to do it

0:44:56.640 --> 0:44:59.840
<v Speaker 4>follow follow you going on.

0:45:00.440 --> 0:45:02.719
<v Speaker 6>But now once again, then we want to thank you

0:45:02.760 --> 0:45:06.319
<v Speaker 6>for coming in. We appreciate you coming and yeah, we

0:45:06.360 --> 0:45:09.560
<v Speaker 6>want to encourage everybody to keep hitting us up because

0:45:09.560 --> 0:45:11.279
<v Speaker 6>this is an example. Like I said, we we said

0:45:11.360 --> 0:45:15.759
<v Speaker 6>we was going to bring on entrepreneur highlight business that

0:45:15.800 --> 0:45:20.719
<v Speaker 6>you could support in real life, right and so a

0:45:21.040 --> 0:45:22.960
<v Speaker 6>make sure you support the business. Can you just tell

0:45:22.960 --> 0:45:24.520
<v Speaker 6>the people the information for Yeah.

0:45:24.640 --> 0:45:26.880
<v Speaker 7>So I'm the name of the restaurant's Homemade h O

0:45:27.120 --> 0:45:29.560
<v Speaker 7>M E M A I D. And we on social

0:45:29.640 --> 0:45:33.360
<v Speaker 7>media under Homemade Underscore H. We are located at fourteen

0:45:33.440 --> 0:45:36.200
<v Speaker 7>hundred Key Highway in Baltimore, Maryland, two one two three zero.

0:45:36.719 --> 0:45:39.960
<v Speaker 7>The hours are Friday from sixty eleven. We run a

0:45:39.960 --> 0:45:42.600
<v Speaker 7>supper club. We run a brunch on Saturday morning from

0:45:42.719 --> 0:45:44.800
<v Speaker 7>nine to four, of which we run a supperate follow

0:45:44.800 --> 0:45:46.560
<v Speaker 7>on you net from six to eleven, and then we

0:45:46.600 --> 0:45:47.759
<v Speaker 7>also have another brunch.

0:45:47.520 --> 0:45:50.520
<v Speaker 8>On Sunday, which is a really big deal whole.

0:45:51.320 --> 0:45:53.120
<v Speaker 6>Yeah, So if you're in Baltimore, if you if you're

0:45:53.120 --> 0:45:56.120
<v Speaker 6>in DC, if you're in the area, so you love man,

0:45:56.239 --> 0:45:58.480
<v Speaker 6>stop buy show us your social support. Man, I'm definitely

0:45:58.480 --> 0:46:02.879
<v Speaker 6>gonna come through very soon, very soon. Before we wrap

0:46:02.880 --> 0:46:05.040
<v Speaker 6>it up, though, I want to talk about the merch.

0:46:06.040 --> 0:46:08.239
<v Speaker 6>Don't forget the merch guys. Like I said, we have

0:46:08.360 --> 0:46:11.959
<v Speaker 6>new merch up. We have dope shirts, hoodies, v next

0:46:11.960 --> 0:46:15.680
<v Speaker 6>for the ladies. We got all kinds of stuff, Dad hats.

0:46:15.520 --> 0:46:18.440
<v Speaker 3>Dad has. We got them in a few colors, camouflage,

0:46:18.600 --> 0:46:21.000
<v Speaker 3>somebody can play like yo, I need one in white.

0:46:21.040 --> 0:46:22.640
<v Speaker 3>So you know it's nothing for us to just add.

0:46:23.200 --> 0:46:25.520
<v Speaker 6>It's important, and especially like I said, in our culture,

0:46:25.800 --> 0:46:27.880
<v Speaker 6>we make statements by what we wear. So we can

0:46:27.920 --> 0:46:30.040
<v Speaker 6>plain about Gucci, we can plain about all these clothing

0:46:30.040 --> 0:46:32.600
<v Speaker 6>companies that we know don't care about us. So why

0:46:32.600 --> 0:46:34.600
<v Speaker 6>don't we make statements with our clothes as well. So

0:46:34.640 --> 0:46:36.759
<v Speaker 6>all of the clothes has financial literacy on it. So

0:46:36.760 --> 0:46:38.319
<v Speaker 6>you talk about Hustle for you last name, that's one

0:46:38.320 --> 0:46:40.160
<v Speaker 6>of the shirts, Hustle for your last name. I got

0:46:40.160 --> 0:46:42.600
<v Speaker 6>to ask this aliability shirt toy has a signature shirt.

0:46:42.640 --> 0:46:44.719
<v Speaker 6>So it's always something. It's gonna be a message in

0:46:44.760 --> 0:46:47.520
<v Speaker 6>the clothing, so make sure you support that. And then

0:46:47.600 --> 0:46:50.640
<v Speaker 6>also our Patreon. You wanna take a minute, yeah, Patreon.

0:46:51.239 --> 0:46:53.359
<v Speaker 5>Like I said, we have some new features that are

0:46:53.360 --> 0:46:56.040
<v Speaker 5>going up on there a new topic that we're gonna

0:46:56.040 --> 0:46:58.400
<v Speaker 5>be doing called Hometown Heroes, where we're going to be

0:46:58.480 --> 0:47:02.480
<v Speaker 5>highlighting some people who are doing things in your hometown

0:47:02.560 --> 0:47:03.520
<v Speaker 5>or in our hometown.

0:47:04.000 --> 0:47:05.680
<v Speaker 3>We got some people up there already. I told you.

0:47:05.680 --> 0:47:07.439
<v Speaker 5>Our goal is to reach one hundred and then when

0:47:07.440 --> 0:47:09.960
<v Speaker 5>we get there, we're gonna start calling people to have

0:47:10.000 --> 0:47:12.240
<v Speaker 5>an Apple conversation with them. We're gonna choose five people

0:47:12.239 --> 0:47:15.200
<v Speaker 5>from our page, our patreon page. So keep checking that out,

0:47:15.280 --> 0:47:20.239
<v Speaker 5>keep supporting that, keep subscribing to our YouTube. We're doing

0:47:20.320 --> 0:47:21.520
<v Speaker 5>We're doing all right on your YouTube.

0:47:21.680 --> 0:47:24.399
<v Speaker 4>Yeah, yeah, yeah, subscribe to the YouTube though.

0:47:24.480 --> 0:47:29.360
<v Speaker 6>And yeah, the patreon is Nipsey Hustle, right, he's a

0:47:29.680 --> 0:47:30.279
<v Speaker 6>he's our guy.

0:47:30.640 --> 0:47:33.560
<v Speaker 4>So he had a campaign called called Proud to Pay

0:47:33.719 --> 0:47:34.640
<v Speaker 4>right where.

0:47:34.360 --> 0:47:37.359
<v Speaker 6>We're gonna give you the information for free, but if

0:47:37.400 --> 0:47:39.719
<v Speaker 6>you would like to financially support the podcast so we

0:47:39.760 --> 0:47:42.200
<v Speaker 6>can travel to different cities and we can bring on

0:47:42.360 --> 0:47:44.400
<v Speaker 6>other entrepreneurs and we can do different things that we

0:47:44.400 --> 0:47:47.840
<v Speaker 6>want to do. It's a way to be Proud to

0:47:47.920 --> 0:47:51.040
<v Speaker 6>Pay and financially support us. Since financially support the podcast,

0:47:51.280 --> 0:47:53.759
<v Speaker 6>it's not supporting us supporting the podcast, right, So we

0:47:53.800 --> 0:47:56.960
<v Speaker 6>can spread the message of financial literacy.

0:47:56.600 --> 0:47:58.120
<v Speaker 4>To the world.

0:47:58.400 --> 0:48:00.560
<v Speaker 5>Yeah, and but you know we have done and we

0:48:00.560 --> 0:48:03.719
<v Speaker 5>should have with just some people behind the scenes who

0:48:03.719 --> 0:48:05.960
<v Speaker 5>work on our podcasts as well. So let's let's give

0:48:06.000 --> 0:48:07.799
<v Speaker 5>them a little bit of time. So shout out to said,

0:48:07.920 --> 0:48:09.640
<v Speaker 5>you know, he does all the magic.

0:48:09.640 --> 0:48:10.480
<v Speaker 3>He makes sound great.

0:48:10.520 --> 0:48:12.160
<v Speaker 4>There's no podcast without that's a fact.

0:48:13.680 --> 0:48:17.839
<v Speaker 3>Shout to Larry Mike Bam. Uh So those guys behind

0:48:17.840 --> 0:48:19.880
<v Speaker 3>the scenes that are working to make this thing, you know,

0:48:20.080 --> 0:48:20.560
<v Speaker 3>take off.

0:48:21.280 --> 0:48:22.000
<v Speaker 4>That's that's important.

0:48:22.080 --> 0:48:26.080
<v Speaker 6>Way you can't Nothing great has ever done by yourself, right,

0:48:26.160 --> 0:48:28.320
<v Speaker 6>And we talked about collaboration, like it's important.

0:48:28.520 --> 0:48:29.600
<v Speaker 4>You can only go so far.

0:48:29.680 --> 0:48:31.319
<v Speaker 6>I used to play sports, so I'm big on team

0:48:31.600 --> 0:48:34.160
<v Speaker 6>You can only go so far as an individual. You

0:48:34.320 --> 0:48:36.360
<v Speaker 6>have to surround yourself with good people and you have

0:48:36.400 --> 0:48:38.680
<v Speaker 6>to be humble enough to be able to work with

0:48:38.719 --> 0:48:41.680
<v Speaker 6>good people. So, yes, there's no podcasts. You see me

0:48:41.760 --> 0:48:44.359
<v Speaker 6>and Troy, but there's no podcast without the other three

0:48:44.400 --> 0:48:46.640
<v Speaker 6>gentlemen that he just named. And there's no podcasts without

0:48:46.640 --> 0:48:49.920
<v Speaker 6>you guys actually tuning in and supporting us. So we

0:48:49.960 --> 0:48:52.319
<v Speaker 6>appreciate it. Before we leave, I say a book that

0:48:52.400 --> 0:48:55.920
<v Speaker 6>I read, I read or I'm reading. So my book

0:48:56.280 --> 0:48:58.840
<v Speaker 6>tip of this week is forty eight Laws of Power

0:48:58.920 --> 0:49:03.120
<v Speaker 6>by Robert Maree. I've read that book three times, very

0:49:03.239 --> 0:49:06.040
<v Speaker 6>very good book. You read that book before? Yeah, yeah,

0:49:06.520 --> 0:49:07.960
<v Speaker 6>I figured you did. You didn't read it.

0:49:08.040 --> 0:49:11.120
<v Speaker 3>I didn't read that. I had my book, which is

0:49:11.640 --> 0:49:12.480
<v Speaker 3>The New Gym Crow.

0:49:13.280 --> 0:49:16.839
<v Speaker 5>That's another just just because I'm working on something right

0:49:16.880 --> 0:49:19.799
<v Speaker 5>now in the school district where we're gonna be combatant.

0:49:20.320 --> 0:49:23.000
<v Speaker 3>That School of Prison pipeline.

0:49:22.640 --> 0:49:25.399
<v Speaker 6>School of Prison Pipeline. We got something special about that

0:49:25.680 --> 0:49:28.760
<v Speaker 6>for sure. So all right, guys, thank you for rocking

0:49:28.800 --> 0:49:32.000
<v Speaker 6>with us. Another episode, another monumental episode in the books.

0:49:32.000 --> 0:49:34.160
<v Speaker 6>Hopefully you guys learned something that you can apply to

0:49:34.200 --> 0:49:36.759
<v Speaker 6>your real life. And we will see you guys next week.

0:49:36.840 --> 0:49:37.120
<v Speaker 4>Peace.

0:50:03.840 --> 0:50:04.040
<v Speaker 1>Hi.

0:50:04.280 --> 0:50:07.000
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