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Speaker 1: Are you saying it was the off field play that
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Speaker 3: Welcome back, Welcome back, and you leave your episode eleven.
Speaker 4: We are back eleven weeks in Yeah, eleven weeks in.
Speaker 3: Man. This is unbelievable, as the support has been unbelievable.
Speaker 5: Thank you for everybody who's tuned into YouTube, subscribed it,
Speaker 5: everybody on Instagram. Our growth has been monumental and it's
Speaker 5: more than we could have expected.
Speaker 3: So this week we got some special We got some
Speaker 3: special plan for y'all.
Speaker 5: We usually saved the last segment of each episode for
Speaker 5: our story time, but this week we had to start
Speaker 5: with it, and West we got a special guests.
Speaker 6: As the fact, so yes, we have a special guest
Speaker 6: this week. So if you know, Storytime is usually the
Speaker 6: last segment of the show, and we highlight entrepreneurs and businesses,
Speaker 6: like the backstories and interesting stories about business how they
Speaker 6: actually got to that point, like how Airbnb got to
Speaker 6: be an Airbnb.
Speaker 4: And how Google got to be Google.
Speaker 6: But people like that segment, but they were asking for
Speaker 6: more relatable stories and to bring you know, a business
Speaker 6: owner and that's from the community small business owner success story.
Speaker 6: So we said we would and we kept our word,
Speaker 6: and that's what we're doing this episode. So we're gonna
Speaker 6: give you the backstory, we're gonna reverse engineer the show.
Speaker 6: We're gonna do story time first, but it's not gonna
Speaker 6: be overass story time. After storytime, then we're gonna give
Speaker 6: you a blueprint because this show is about entrepreneurship and
Speaker 6: business and we're gonna actually give you the full blueprint
Speaker 6: of what it takes to run a successful business, how
Speaker 6: you get financing, the day to day operations, all of
Speaker 6: that stuff.
Speaker 4: And our guys, you have a.
Speaker 6: Very special guests, Like I said, we have Derek Falcon
Speaker 6: and Derek is a business owner. He has a restaurant
Speaker 6: in food Trucks in Baltimore, Maryland. And if anybody's not familiar,
Speaker 6: Baltimore has a special place in my heart because I.
Speaker 4: Went to school in Baltimore for two years.
Speaker 6: And if you listen to the podcast, you know that
Speaker 6: I went to school everywhere in the country, so Hawaii, Florida, Baltimore, Massachusetts.
Speaker 6: And that's because I used to be an exceptional basketball player.
Speaker 4: Exceptional would you say, Troy.
Speaker 3: Yeah, you were good man, you were talented.
Speaker 4: I wear many hats, so yeah.
Speaker 6: So Baltimore, shout to Baltimore, Shout out to Maryland, Montgomery County,
Speaker 6: PG County, shout out to DC, shout out to Virginia,
Speaker 6: the whole d MV.
Speaker 4: We have love for DMV.
Speaker 6: So we have Derek, and I'm just gonna give the
Speaker 6: quick I'm I'm gonna start at the beginning and then
Speaker 6: the end, and then Derek's gonna fill in his story.
Speaker 6: He's gonna tell the storytime for himself, because who can
Speaker 6: tell the story.
Speaker 4: Better than the actual person.
Speaker 6: So we're gonna start started at the bottom to the top, right.
Speaker 6: So Derek got out of jail, and six years later,
Speaker 6: six years later, he has a restaurant in three food
Speaker 6: trucks that are bringing in well, a restaurant alone is
Speaker 6: bringing fifteen to twenty thousand dollars a week, millions a year,
Speaker 6: A million dollars a year, A million dollars a year.
Speaker 6: That's yeah, yeah, the year sounds better than the week.
Speaker 6: So a million dollars a year in revenue. Okay, that's
Speaker 6: the end goal. I cued it up.
Speaker 4: I cued it up for Derek's gonna tell his story
Speaker 4: in the storytime.
Speaker 7: He has a little story that must sitting up gangsters
Speaker 7: and hunts with your head done.
Speaker 5: The best story teller stuff down right up, pray up,
Speaker 5: straight down, straight.
Speaker 3: Down, straight down. All right.
Speaker 8: So you know I started, uh, I guess I would
Speaker 8: have to say.
Speaker 7: I started in the fitness industry, and then you know,
Speaker 7: I started in the finish industry, and I want to
Speaker 7: focus on something now I was more passionate about, which
Speaker 7: was at the time and still is until your design, fashion,
Speaker 7: music and food. And I felt like a restaurant was
Speaker 7: where a place where you could bring all those things together.
Speaker 7: So me and my brother started in twenty fourteen. We
Speaker 7: got a small space, but we didn't open it up
Speaker 7: until May of twenty fifteen, and then once we opened
Speaker 7: it up, that space became extremely popular and it got
Speaker 7: to a place where like, the customers will be waiting
Speaker 7: outside before we even open.
Speaker 3: So we we.
Speaker 7: Clearly came to the consensus that we needed a bigger space.
Speaker 7: And when I got the restaurant, I got it with
Speaker 7: the food truck attached to it. So the restaurant was
Speaker 7: five grand, so I had the five grand. Then they
Speaker 7: gave me an entry way to the restaurant, which created
Speaker 7: a relationship with the woman who had the food truck.
Speaker 8: So I was like, all right, cool, you know it's natural.
Speaker 7: For me to humulate for me to get the phone
Speaker 7: truck because I'm like, it goes hand in hand with
Speaker 7: the restaurant. And then that led to the restaurant doing
Speaker 7: really well and us moving to a bigger space. Once
Speaker 7: we moved to the bigger space and we were able
Speaker 7: to really expand our brand, it provided opportunities for us
Speaker 7: to get the other two trucks, so we're really excited
Speaker 7: about that. The trucks are different dynamic than the restaurant. Obviously,
Speaker 7: the restaurant is more of an experience. The truck is
Speaker 7: also somewhat of an experience but more of a fast,
Speaker 7: casual appeal to it, and it has really allowed me
Speaker 7: to expand the brand in a very organic, very grassroots
Speaker 7: type of movement because, like it's with the trucks, people
Speaker 7: see you everywhere and we have to crack the egg logo,
Speaker 7: as you guys have seen it, so they correct their logo.
Speaker 8: Being everywhere creates market share and brand awareness.
Speaker 7: So for me, I'm big on a wealth strategy, and
Speaker 7: you know what part am I going to play in
Speaker 7: the history books in terms of influencing the culture, inspiring
Speaker 7: the youth, but also making sure that we got some
Speaker 7: real tangible assets in the miss.
Speaker 6: So when we started, you actually, all right, talk about
Speaker 6: a little bit like until you were in prison, right
Speaker 6: when you came home, you were living in your dad's basement.
Speaker 7: Right, Yeah, I came home. I was living in my
Speaker 7: dad's basement. I stayed there for about six months. It
Speaker 7: allowed me to accumulate the money that I had to
Speaker 7: invest in the store, So I took a huge sacrifice.
Speaker 7: And I always say, like, you know, happiness is the
Speaker 7: ability to subordinate what you want to day for what
Speaker 7: you really want tomorrow, Like you know, like you can
Speaker 7: leave out of here and you want a veness, but
Speaker 7: you really want jet you know, just stay down till
Speaker 7: you get what you really want. So I had a
Speaker 7: lot of a lot of grit and determination as to
Speaker 7: what I wanted, and I saved and allowed me to
Speaker 7: get that first on food truck.
Speaker 6: That's important because delayed gratification the lay gratification. And like
Speaker 6: you said, you gotta stay down till you come up.
Speaker 6: So the fact that you were able to stay in
Speaker 6: the basement humbling, right, humbling experience, but you saved your
Speaker 6: money and you got your first restaurant, you got and
Speaker 6: then you build from there. And that's important, right. It
Speaker 6: doesn't happen overnight.
Speaker 7: Yeah, because a lot of people want to get rich
Speaker 7: for contingencies subject upon this if it looks this way,
Speaker 7: you know what I mean. Me, I just I'm an
Speaker 7: end result type of guy. So I'm not really caught
Speaker 7: up on how I get there. Like, if we leave
Speaker 7: out of here right now, we try and get in
Speaker 7: the city, It don't matter who drive, you.
Speaker 3: Know what I'm saying.
Speaker 7: It don't matter you know if a stop, like we're
Speaker 7: gonna stop, but we're gonna keep going and I think
Speaker 7: for me, that's been my determination.
Speaker 8: Even with the trucks, it doesn't stop there.
Speaker 7: My plan is four stores nationally, win in San Francisco,
Speaker 7: one in LA one in New York, and maybe one
Speaker 7: in DC or keep the Baltimore one, you know what
Speaker 7: I mean. And all makes use property because that's what
Speaker 7: we have. We have to make use property side, and
Speaker 7: all of them with a mobile with a mobile.
Speaker 8: Presence.
Speaker 7: So like for me, I felt like, all right, well,
Speaker 7: if you got a store and then that's a bricking mortar,
Speaker 7: then you got a mobile presence. But then we got
Speaker 7: product like we make our own jam from scratch that
Speaker 7: we sell, we make our own serat from scratch, you
Speaker 7: know what I mean. And then you got these products,
Speaker 7: and then the products can go on a website, so
Speaker 7: now you have a web presence too, just activating the
Speaker 7: streams of wealth within my industry. So I don't really
Speaker 7: have to do anything else for the rest of my life.
Speaker 7: I just got to keep milking this.
Speaker 4: Yeah, that's what.
Speaker 6: And then we were talking off camera, he said that
Speaker 6: you you had a s estanential amount of money going
Speaker 6: into business, right, which is important, So can you talk
Speaker 6: about that, like because a lot of times people financing
Speaker 6: is important and they don't have money to start a business.
Speaker 6: But you saved your money from working as.
Speaker 8: A Yeah, yeah, I saved my money and then, like me,
Speaker 8: I'm real scrappy, so I was willing to do whatever
Speaker 8: it took.
Speaker 7: But I had close to one hundred grand when I started,
Speaker 7: you know what I'm saying, And people said, well.
Speaker 3: How did you?
Speaker 8: How were you able to do that?
Speaker 7: Like, you know, I saved and I stayed down man
Speaker 7: like I stayed in my dad's house and then basement
Speaker 7: for six months, but then my dad and.
Speaker 8: My stat Mon's house.
Speaker 7: And then also I built my credit up and then
Speaker 7: I constantly got uh in credit increases and I constantly
Speaker 7: was saving money.
Speaker 8: It's hoard in cash. Like right now, I'm hort in
Speaker 8: cash for a big event.
Speaker 7: I want to do something comforable to like Broccoli City
Speaker 7: or you know, Coachelling, things like that. So I'm hort
Speaker 7: in cash and I'm cultivating relationships. Yeah that's always key,
Speaker 7: but it really ain't. It's hard, but it's not as
Speaker 7: hard as we make it seem.
Speaker 8: But in our culture, we refuse to sacrifice.
Speaker 7: So I've had conversations with people where it's like Oh,
Speaker 7: you know, I do want the business, but I ain't
Speaker 7: trying to stay with my mother for a year.
Speaker 8: Oh you don't want the business.
Speaker 7: Yeah, yeah, Like you know what I'm saying, Like you
Speaker 7: don't want it when you wanted, you willing to do whatever.
Speaker 8: I'm willing to do whatever.
Speaker 7: You know what I'm saying. So and I've done it all.
Speaker 7: Like I say, servanty was busting. I like the fact
Speaker 7: that I really put a lot of grit and sweat
Speaker 7: into my business because it allowed me to master all
Speaker 7: the different positions in the components and elements that go
Speaker 7: into what makes homemade homemade. I got better as timing
Speaker 7: on because my first restaurant took me six months, the
Speaker 7: second one took me four, The third one, the second
Speaker 7: club concept, took me forty days. And then and then
Speaker 7: we were so sweet about the third one, was it
Speaker 7: took me forty days because I had partners too, that
Speaker 7: the guys that guy shout out, like Randy pot Blay
Speaker 7: and Kevin Vaughan. Because now I was able to get
Speaker 7: better and better, and that was really perfecting of one's
Speaker 7: craft because like now you go from the first store
Speaker 7: me and my brother six months to the second store
Speaker 7: me and my brother four months then like now I
Speaker 7: got collaboration. So now we're even working with Rainey and Kevin,
Speaker 7: working with you other black men. Seeing how easier they
Speaker 7: make my life has inspired me to want more collapse.
Speaker 7: And that's why, you know, I don't mind reaching out
Speaker 7: the yard and just really spreading their wealth because it's
Speaker 7: enough there.
Speaker 8: If you got a purpose.
Speaker 3: You said something really important about home maybeing experience.
Speaker 5: You told us behind the scenes that there was a
Speaker 5: story where you were bringing the food out to people, right,
Speaker 5: because that was something that you were doing in your
Speaker 5: everyday life, right.
Speaker 7: Yeah, it was always the tone, the undertone to the
Speaker 7: restaurant is always my real life. Everything I do is
Speaker 7: my real life, you know what I'm saying. And I
Speaker 7: can't give you anything that's inauthentic, So I have to
Speaker 7: be who I truly am. And that's where like like
Speaker 7: you say, the hoodies and you know, man like vapor
Speaker 7: Max and stuff like that really coming to what we
Speaker 7: do because we didn't we didn't need your entrepreneurs.
Speaker 8: You know, we were born in the eighties and you
Speaker 8: know it raised you and.
Speaker 3: It is what it is.
Speaker 8: Yeah, and now it's a place where the dude and
Speaker 8: the vapor Max has employed the god in the suit.
Speaker 7: You know what I'm saying, That's just what it is,
Speaker 7: Like you be surprised, you know what I'm saying. So yeah,
Speaker 7: I think I think that that was important for me,
Speaker 7: being able to build out a brand in a way
Speaker 7: in which it could be authentic.
Speaker 5: Yeah, so we went from Homemade to the supper Club.
Speaker 7: Yeah, so the supper Club is a continue on my homemade.
Speaker 7: It's more of a it's like you ever watch like
Speaker 7: a drama than you're waiting for next week, like Empire,
Speaker 7: Your Power or something like this wait.
Speaker 8: So like for me, it took me so long because
Speaker 8: things had to be authentic. I really had to live things.
Speaker 7: And when I lived things, and like for me, I'm
Speaker 7: a romantic type of guy, so like everything for me
Speaker 7: falls back to a love story.
Speaker 8: Like even when I designed.
Speaker 7: When I designed, it's a feel So it's like, you know,
Speaker 7: this person made me feel this way and now I'm
Speaker 7: going to manifest that in a way on which I
Speaker 7: deal with space.
Speaker 3: It's like a true story.
Speaker 8: Yeah, this sh is a true story.
Speaker 7: And that's how I was saying, like I can't run
Speaker 7: off and do like a sushi restaurant. It's not my life,
Speaker 7: you are, Yeah, it's not my life, and it would
Speaker 7: be forced. And I see so many people they cast
Speaker 7: a wy net because they're really trying to force it.
Speaker 7: So you like, you know, you might call somebody to
Speaker 7: cut head, like you, hey, well I'll cut all type
Speaker 7: of hey.
Speaker 4: You know what I'm saying.
Speaker 8: So, yeah, that was important for me to kind of
Speaker 8: narrow with down and keep things out in it.
Speaker 4: All right.
Speaker 6: All right, well so now okay, so now we had
Speaker 6: the backstory, but more importantly, we're going to go into
Speaker 6: the business side of things. How to run a business,
Speaker 6: how to have a successful business, your day to day operations.
Speaker 6: As I said, you went from making zero to a
Speaker 6: million dollars a year in revenue. So now it's like, okay, well,
Speaker 6: how how does that work? How does that happen? And
Speaker 6: so we're about to give you guys a free game.
Speaker 6: All right, So now we you know, we told it
Speaker 6: kind of the backstory, but now we're going to go
Speaker 6: to the day to day operations, because, like I said,
Speaker 6: it's one thing to actually tell a story about you
Speaker 6: have a business, you have a successful business, and support
Speaker 6: the business.
Speaker 4: Okay, we get that, but people are saying, Okay, how
Speaker 4: do I do this? Right? So the first thing, the
Speaker 4: biggest issue that any entrepreneur, any business, any person period,
Speaker 4: but definitely in business, has his funding finance. Right.
Speaker 6: So you mentioned your story as far as having a
Speaker 6: certain amount of money when you started and buying it.
Speaker 6: So how did you go about funding your operation? Like,
Speaker 6: what's your personal story for that? Yeah?
Speaker 7: So for me, it always start with sacrifice and trying
Speaker 7: not to look cute. So, like I told you, I
Speaker 7: stayed with my father for six months, right, So the
Speaker 7: six months that I saved my father, I ain't pay nothing.
Speaker 7: So now I come home, I'm training people, I'm taking cash,
Speaker 7: I'm taking cash your personal check. I'm training all on
Speaker 7: by myself. I cut out the middle man. I accumulated
Speaker 7: all this money and now I'm able to build out
Speaker 7: this restaurant. It's idea. So that's how I was able
Speaker 7: to gross the one hundred grand because I'm going through
Speaker 7: six months of training and then beyond the six months,
Speaker 7: now I get a I get an apartment, but then
Speaker 7: I keep my expenses real long and then I'm still
Speaker 7: I'm saying, I'm hoarding cash in preparation and something big.
Speaker 8: You see what I'm saying.
Speaker 4: Yeah, yeah, So all right, Troy, you got a question.
Speaker 5: So we got the hundred thousand and now the one
Speaker 5: of the key parts of businesses location location.
Speaker 3: Location. So you are located what part of Baltimore.
Speaker 7: I'm located in the Federal Hill Locust Point part of them,
Speaker 7: which is directly like you can.
Speaker 3: See the harbor for my restaurant, and you chose that location.
Speaker 8: Is that I always like to choose more affluent white neighborhoods.
Speaker 7: Just to be honest with you, The reason why is
Speaker 7: because I like to come in the neighborhood and kind
Speaker 7: of where they go gentrify.
Speaker 8: I like to fuck it up the wise because like, yo,
Speaker 8: it's not enough of that.
Speaker 7: So the reason why I got into the brunch because
Speaker 7: I'm like, yo, I want to do something that's a
Speaker 7: different model for us, because it's easy for them to
Speaker 7: see me pushing pig feet or chilling's you know what
Speaker 7: I mean. But I wanted to do something that's very sophisticated,
Speaker 7: very very upper crush. Yeah yeah, so, and I always
Speaker 7: believe in fighting us, so I felt like I can
Speaker 7: do it in a white neighborhood.
Speaker 8: I felt like, as long as you bring value to.
Speaker 7: The marketplace and you do something that's extremely exceptional people
Speaker 7: who come.
Speaker 5: Yeah, I think one of the brilliant things that you're
Speaker 5: doing is you specialize in an area right where the
Speaker 5: restaurants will say they'll try to be everything for everyone
Speaker 5: and please every customer that they have, and you guys
Speaker 5: are like, Hey, we do breakfast and we do lunch,
Speaker 5: and we do it great and it's a whole experience.
Speaker 5: I think that's one of the bringing about were you
Speaker 5: guys thinking that going?
Speaker 7: Yeah, I feel like as an African American business owner,
Speaker 7: you can't cast a wide net because the whole world
Speaker 7: isn't your oyster. It's a different piece for you, you
Speaker 7: know what I'm saying, It's.
Speaker 8: A total different piece.
Speaker 7: So for me, I felt like I had to speak
Speaker 7: directly into the voice of the people who I knew
Speaker 7: woul support me. And then you also have to know
Speaker 7: how to glow your business latterly, you know what I'm saying.
Speaker 7: A lot of times we go outside the scope of
Speaker 7: our business and try to rail in people who aren't
Speaker 7: interested in us, be interested in the people who are
Speaker 7: interested in you.
Speaker 8: So that was easy for me to be able to.
Speaker 7: Focus down on the handful of things like I know,
Speaker 7: millennial black women not trying to eat avocado chosen sushi
Speaker 7: all day, you know what I'm saying.
Speaker 8: But I know that they do partake in that as well,
Speaker 8: you know what I'm saying.
Speaker 7: But for me, it was always about what made sense
Speaker 7: for the culture and the brand and not trying and
Speaker 7: doing things with a certain sense of timelessness and a
Speaker 7: certain level of purpose where I can pass it off
Speaker 7: to my kids. I'm proud of my I'm proud of
Speaker 7: my brand, I'm proud of the storefront, I'm proud of
Speaker 7: the trucks, and I know that there's something that can
Speaker 7: be bequeath.
Speaker 6: So it's interesting because your your restaurant is only open
Speaker 6: three days a week, right, Friday, Saturday, and Sunday.
Speaker 4: But you're you're still.
Speaker 6: Profitable, right, So how are you able to make a
Speaker 6: profit when it's only open three days a week?
Speaker 4: Like, can you talk about the actual business model behind it?
Speaker 3: Yeah?
Speaker 8: I treat the model.
Speaker 7: So you know, from the time when I was young,
Speaker 7: like you killing the guys, I familiarize you what you know,
Speaker 7: my story about when we're being young, always had a
Speaker 7: model of cutting out the middleman, right, So Like, if
Speaker 7: you take my restaurant, I sell breakfast and brunch.
Speaker 8: How many times have you been to brunch on a
Speaker 8: Monday morning? Never?
Speaker 4: Man?
Speaker 6: Yeah?
Speaker 8: Right, So now I'm in the industry in which.
Speaker 7: Seventy percent of my customer base is gonna come Saturday Sunday. Right,
Speaker 7: And then I'm in a white neighborhood. So a lot
Speaker 7: of my clients I was black, which means that they
Speaker 7: drove to the restaurant.
Speaker 3: Right.
Speaker 8: I don't have parking, so you drove, you had to
Speaker 8: go out of your way, you know.
Speaker 7: And then from when you finally get in there, you're
Speaker 7: looking for an experience, and that can't happen in thirty minutes.
Speaker 7: So being able to really identify who my customers are
Speaker 7: and what they want allow me to really focus on
Speaker 7: just a small nache audience. So most people can admit
Speaker 7: they have a mentor a brunch on Tuesday. Less you
Speaker 7: live in LA you're like wealthy issue, you know what
Speaker 7: I mean? You know what I'm saying, So like it
Speaker 7: was easier for me to be able to figure out
Speaker 7: what really means.
Speaker 8: I'm also a several pieces to it. I don't have
Speaker 8: to cut labor.
Speaker 7: Everybody coming in the same time, everybody get paid the
Speaker 7: same amount of thing, they can go home and kind
Speaker 7: of gazing labor in that way, no food goes the
Speaker 7: ways we run everything a small bash and when we're
Speaker 7: out of things, we're out of things because people understand
Speaker 7: the concept, right, So those things really made sense. And
Speaker 7: then also I knew that it would creating the lure
Speaker 7: in the sense that people would want to come there
Speaker 7: and it would foundationally be a destination place. So it's like,
Speaker 7: now everybody got a crime in these two days for
Speaker 7: this place.
Speaker 8: That's really remarkable.
Speaker 3: It's like a limited quantity of Yeah.
Speaker 8: It's limited quantity.
Speaker 5: Yeah, you know, that approach in that model is pretty
Speaker 5: pretty brilliant.
Speaker 3: The fact that y'all is doing it.
Speaker 5: Because one of the fastest growing chains in America's called
Speaker 5: First Watch. It's like this restaurant chain and they have
Speaker 5: a similar model where they've specialized just in breakfast and brunch,
Speaker 5: but they're only open from seven to two thirty, and
Speaker 5: their thing was like the same thing.
Speaker 3: He says.
Speaker 5: It's like the work quality of it, like everybody loves
Speaker 5: coming because it's not just one shift. And then the
Speaker 5: employee retention rate is great because people have work home
Speaker 5: balance where they can get home thet great kids up
Speaker 5: and they can still make dinner and everybody loves it.
Speaker 5: So like, that's interesting that you guys are doing because
Speaker 5: it seems to be a trend that's started happening in
Speaker 5: a country.
Speaker 6: And also all right, so because in this show, so
Speaker 6: a lot of shows I watch on YouTube.
Speaker 4: I'll watch these gurus.
Speaker 6: Quote unquote g urules on YouTube for forty five minutes
Speaker 6: and I don't I don't know what I actually watched.
Speaker 6: It's like they talk in circles for forty five minutes
Speaker 6: and then it's like, Okay, subscribe to my private YouTube
Speaker 6: channel premium nine hundred dollars im more for go to
Speaker 6: my seminars. So it's like we're going to give you
Speaker 6: the straight blueprint of how to be accessful. Whether you
Speaker 6: take it or noyes up to you, but we want
Speaker 6: to give you all the tool that you need to
Speaker 6: be successful. So can we talk about as far as
Speaker 6: like revenue, like how how your revenue model actually works?
Speaker 6: Because the thing about it is that, especially in the
Speaker 6: black community, how I see it is that entrepreneurs, we
Speaker 6: have three types of businesses that we always aspire to
Speaker 6: be right to our say, let's.
Speaker 4: Do the list.
Speaker 6: Barber shop here, salon number one, that's number one, right,
Speaker 6: and then clothing store yep, and then a restaurant. I
Speaker 6: don't know why, but everybody is, like everybody's dreaming to
Speaker 6: have a restaurant, right, and it's one of the hardest
Speaker 6: businesses to actually be successful.
Speaker 4: And like I think like ninety five percent of restaurants.
Speaker 3: Kind of came to the conclusion that it's a status thing.
Speaker 6: But yes, your model, but Jos is actually worked, it's working,
Speaker 6: and it's still a status yeah. Yeah, So it's about
Speaker 6: revenue and like, how yeah, can you say in a.
Speaker 7: Restaurant industry, just specifically in my industry, you have three
Speaker 7: general custs, which is you have label costs, you have
Speaker 7: food costs, and then you have overhead, right, so overhead
Speaker 7: or the fixed costs, which is the cause of the
Speaker 7: building operating expenses, whether it's trash and moval, grease removal, gas, electric,
Speaker 7: your cable things like that, those things won't go away.
Speaker 8: They're fixed, right.
Speaker 7: And then you have labor cause which is obviously the
Speaker 7: cost of having people on staff that can officially execute
Speaker 7: whatever it is.
Speaker 8: That you want to do. And then you have food costs.
Speaker 7: So I scaled them model in a way in which
Speaker 7: the profit was already built in. So it was I
Speaker 7: like to call it winning at the table. So I
Speaker 7: went at the table, like for example, when me, my
Speaker 7: highest price selling item is the chicken and.
Speaker 8: Waffle, but it's the most highly consumed item.
Speaker 7: A lot of times, people who are in the restaurant industry,
Speaker 7: they tend to sell things because they having a lower
Speaker 7: to them, or they look really nice, or they think
Speaker 7: it's going to attract a certain crowd of people, not
Speaker 7: considering food costs. Food costs can really sink the ship
Speaker 7: if you don't really focus on that. My fixed costs
Speaker 7: and my labor costs are below the industry standard. So
Speaker 7: like say, for example, let's take a chicken and waffle
Speaker 7: for example, right and I say, all right, it takes
Speaker 7: me two dollars to make this chicken and waffle.
Speaker 8: And I'll ask a young kid, so what are you
Speaker 8: selling for this a six dot?
Speaker 3: Why?
Speaker 7: Because that's what I thought I should sell it for first.
Speaker 7: It just like if you take me, I'll take the
Speaker 7: chicken off for a two bucks, and I know I
Speaker 7: want my food costs to be twenty percent right side
Speaker 7: times about five, So I've.
Speaker 8: Already won at the table. I don't have to make
Speaker 8: an assumption.
Speaker 7: But then I might add a two dollar margin on
Speaker 7: it and sell it for twelve dollars a wild because.
Speaker 8: Now you're gonna take you ten soils. You're gonna want
Speaker 8: syrup to go.
Speaker 7: You know, it might be a situation where they might
Speaker 7: burn your chicken the off and then you gotta make another,
Speaker 7: so you have to win at the table. In my industry,
Speaker 7: the margin is about five to six percent for the
Speaker 7: owner of what you'll typically make, which you'll typically net.
Speaker 7: I'm netting me twenty five thirty percent. So I'll break
Speaker 7: the model down as real simple. My fixed costs weekly
Speaker 7: had seven hundred dollars between the supper club and homemade
Speaker 7: brunch with girls, anywhere from fifteen to twenty grand. My
Speaker 7: full cost is twenty percent, So let's take the twenty grand,
Speaker 7: which is the ying number. Right, So my food cost
Speaker 7: is twenty percent. That means that four percent four thousand
Speaker 7: goals to food.
Speaker 8: Right.
Speaker 7: I already told you that my fixed cost was seven hundred, right,
Speaker 7: which leads me roughly at forty seven hundred. That is
Speaker 7: me at fifteen three.
Speaker 3: Right.
Speaker 7: I run a seven man band, I pay all of
Speaker 7: them a salary, So all seven people get seven hundred.
Speaker 8: Dollars a piece. That's forty nine hundred. Right. That leave
Speaker 8: me with ten grand gross.
Speaker 7: By the time that now that is extracted, maybe I
Speaker 7: might walk away with seventy five hundred maybe eight grand.
Speaker 7: You know, considering that I got stay taxes and I
Speaker 7: also got my personal income tax. So now how is
Speaker 7: it that I'm able to make three hundred and fifty
Speaker 7: thousand dollars a year when we only grossing a million dollars.
Speaker 7: But in a technical restaurant for me to make three
Speaker 7: oundred fifty thousand dollars a yeah, I had to gross
Speaker 7: five million dollars. It's a winning model. Why because my
Speaker 7: fixed costs are low? Why because my my food costs
Speaker 7: have already been priced out. So I made sure I
Speaker 7: want at the table, and then I put all my
Speaker 7: employees on a salary wage.
Speaker 8: That way I don't get caught up in hourly in dollars.
Speaker 8: So it makes sense for us right.
Speaker 4: Now, Blueprint. That's that's I know, ye take think we appreciate.
Speaker 6: First of all, I want to thank you for saying that,
Speaker 6: because a lot of times people they don't give the
Speaker 6: blueprint right, or they don't they're like sting you with
Speaker 6: their numbers, or they're like it's hit, it's hit a secret.
Speaker 4: So I want you to fully appreciate store with you.
Speaker 8: They don't believe the trucks.
Speaker 6: That's not even I want you to fully appreciate somebody
Speaker 6: just coming in and laying it on the table, right,
Speaker 6: Like I said, we want I don't know what else
Speaker 6: we can do. We try to help you out the
Speaker 6: best way we possibly can't. But it's important to have
Speaker 6: a plan. That's the thing I like when we spoke
Speaker 6: on the phone. You have a plan in place.
Speaker 8: Right.
Speaker 7: Then Another quick piece I will advise people to really
Speaker 7: focus on, too, is play small ball for a while.
Speaker 7: Don't get so caught up on perceptional what people think.
Speaker 7: So like, for example, if you were to say, Derek, well,
Speaker 7: how would you scale your brand if you had no money?
Speaker 7: Let me give you that right, So all right? For example,
Speaker 7: if I had no money, I had the same food,
Speaker 7: what I would do is I would do a pop.
Speaker 8: Up and I would do collapse. And you see what
Speaker 8: I'm saying.
Speaker 7: Like, say, for example, you guys have a podcast, I'm
Speaker 7: sure you gotta eat eventually, and I would say, well,
Speaker 7: let me pop up at.
Speaker 8: The podcast Ernest, What's up.
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Speaker 8: Thanks some attention to my brain and I'll make you guys,
Speaker 8: chicken and walks.
Speaker 3: Right.
Speaker 7: Pop ups create collapse because now draw attention to who
Speaker 7: you are. So the things that you can focus on
Speaker 7: what I'll free, which is your content that you can
Speaker 7: produce and put out right, the image of your brand
Speaker 7: and the projections and the messages that you convey, and
Speaker 7: then the relationships that you can create based off of
Speaker 7: the that you created, which can allow you to a
Speaker 7: further part of your brand.
Speaker 8: That's the reason why I'm here.
Speaker 7: So now those collabse create situations where now you can
Speaker 7: generate enough money to maybe not get a restaurant, a
Speaker 7: brick and mortar, but maybe a food truck, maybe a car,
Speaker 7: and then the car generates flow.
Speaker 8: You have to understand, and flow is data.
Speaker 7: So all the customers who come into my restaurant, I
Speaker 7: make sure that they're aware that I have a separate club.
Speaker 7: I make sure that they connect with me through social media.
Speaker 7: I make sure I got your phone number, and I
Speaker 7: make sure I got your email. So now I'm texting
Speaker 7: you pictures of the chicken and off of while you
Speaker 7: at work all day. You know what I'm saying, and
Speaker 7: I'm creating that flow. There's another concept that we execute
Speaker 7: from time to time called a brunch and go, a
Speaker 7: brunch pop up of which I can show pictures of
Speaker 7: my meals right and I can send them out of
Speaker 7: a mass text them, you guys, can order them through
Speaker 7: the cash app, and then you can pick them up
Speaker 7: from my house. That's a very effective, very efficient, very
Speaker 7: clean way in which you don't have any weights, you
Speaker 7: don't have any overhead, you don't have any labor.
Speaker 8: It's easy to scale a brand that way.
Speaker 5: And that's like one of the things again that we're
Speaker 5: starting to see the restaurant industry go to is like
Speaker 5: the ghost restaurants, So the stay at home restaurants with
Speaker 5: people are making them based on their orders, you know
Speaker 5: what I mean. And Chick fil A actually just created
Speaker 5: two fulfillment centers where it's just delivery, so you order
Speaker 5: it and then just ship it to you again and
Speaker 5: saves money on food costs because we're only making it
Speaker 5: when somebody orders it.
Speaker 3: And the data, like you said, that's important.
Speaker 6: The data what you said, data is you said something.
Speaker 4: Data is information, you said.
Speaker 8: So I'll say it to say this.
Speaker 7: Be interested in the people who are interested in you,
Speaker 7: so like casing for them. You and your wife come
Speaker 7: into the restaurant, right, It's full of you guys, So
Speaker 7: I've already brought you in, so it's easier for me
Speaker 7: to sell laterally, which means that now I could feel
Speaker 7: like data from you and say, look, I know you're
Speaker 7: interested in the brunch.
Speaker 8: How would you feel about a sell, How would you
Speaker 8: feel about a wedding? How would you feel about an event?
Speaker 7: And then grow your business latterly with the people who
Speaker 7: are coming in. I learned that my first store and
Speaker 7: just being ron being real that you know, I thought
Speaker 7: I had all these great products and I thought that
Speaker 7: people needed them, So I would go outside to the
Speaker 7: people who I felt needed them and they weren't interested
Speaker 7: in them. But you guys are sitting here right now
Speaker 7: and you want to and it's easier for me to
Speaker 7: be able to.
Speaker 8: Grow my brain.
Speaker 7: Also in terms of wealth accumulation, it's always easy to
Speaker 7: grow latterly so that you can accumulate.
Speaker 8: Well, what do I mean by that?
Speaker 7: Meaning like, as opposed to me getting seven stores, I
Speaker 7: can find seven streams in one store. So now you
Speaker 7: got to realize that I can I can coach, I
Speaker 7: can consult, I can speak.
Speaker 8: I got the restaurant, I got the food truck, I
Speaker 8: got events, I got the brunch and go.
Speaker 7: That's seven streams of income. The average manionnaire got six
Speaker 7: to seven streams of income. I don't need anything else
Speaker 7: for me to get wealthy. I just need to perfect
Speaker 7: the things that I'm doing.
Speaker 8: All right.
Speaker 6: So yeah, so all right, So the next topic we're
Speaker 6: want to go to is scaling your business and taking your.
Speaker 4: Business to the next level.
Speaker 6: Yeah all right, so now you have the backstory, you
Speaker 6: have the current story, but we're gonna take it to
Speaker 6: the next level. Before I even start, we were kind
Speaker 6: of the band whether it be going to do the
Speaker 6: last segment on some other stuff that's in the news
Speaker 6: right now. It's entertaining, but this is more important. Rights
Speaker 6: we're gonna we're gonna get back to that next week.
Speaker 6: We're gonna give you some more entertaining stories next week.
Speaker 6: But this is something that you can actually utilize in
Speaker 6: your day to day life and be successful and make
Speaker 6: some money. So we thought that this would be more
Speaker 6: important to cover for the last segment. So now we're
Speaker 6: going to go into how to scale your business, right,
Speaker 6: because it's one thing to have a business. It's another
Speaker 6: thing to have a successful business. It's another thing to
Speaker 6: have a successful business that can run without you and
Speaker 6: can grow into multiple locations and you can actually make
Speaker 6: some money from because we know that most entrepreneurs aren't
Speaker 6: really making money. They're struggling, right yea, So scalability. What's
Speaker 6: your ideas on scalability?
Speaker 8: All right?
Speaker 7: So for me, it always starts with the end in mind,
Speaker 7: you know what I mean. So the only way that
Speaker 7: you can scale is no where you're trying to go.
Speaker 7: Always related to like if we get out of here
Speaker 7: right now, we're all going somewhere, whether it's a real light,
Speaker 7: whether a deer run across the room, or whether it's
Speaker 7: the stop sign, you continue to go. A lot of
Speaker 7: entrepreneurs are just starting, so it's like you start the
Speaker 7: ignition up to the car.
Speaker 8: And like now you're waiting. No one's going to give
Speaker 8: you direction because we don't have any mentors.
Speaker 7: Speaking from an African American perspective, what I'm saying, So
Speaker 7: in terms of the scalability of the brand, you have
Speaker 7: to have a vision as to how you see opportunity
Speaker 7: in your industry for you to be able to grow
Speaker 7: in prepetuity.
Speaker 8: So it always start for me with my grandkids.
Speaker 7: So like we say, I don't hustle for my first name,
Speaker 7: I hustle for my last right. So like why get
Speaker 7: the trucks because the stores already told you the store model, right,
Speaker 7: So the trucks are for my grandkids. So when it
Speaker 7: comes to scaling your brand, you have you have to
Speaker 7: be focused on a handful of things. You have to
Speaker 7: have low overhead, you know what I'm saying. You have
Speaker 7: to know how to grow to your brand laterally in
Speaker 7: a way in which that you can generate multiple streams
Speaker 7: without no more cars. So like, okay, I did the
Speaker 7: supper club, so let's talk about the supper Club. Or
Speaker 7: if you look at the supper club, may you right?
Speaker 7: I got Lamb Shops broccoli and asparagus, right, But it's
Speaker 7: the same Lamb Shops that's where eggs and tatos at
Speaker 7: the brunch.
Speaker 8: So I'm not selling anything else.
Speaker 7: If you don't buy that brunch, I'm gonna dim the
Speaker 7: lights down.
Speaker 8: You're gonna buy to night.
Speaker 7: Yeah, so you know what I'm saying. It's like, we
Speaker 7: have to understand what it's gonna take. So I think
Speaker 7: low overhead is key. I think bringing in partnerships, creating
Speaker 7: partnerships is definitely key for black businesses. If you don't
Speaker 7: create partnerships, the days of being self employed and sitting
Speaker 7: in your house doing someone taxes and think you're gonna
Speaker 7: be on a fortune five hundred, it's over with.
Speaker 4: Yeah, that's a partnership collaboration.
Speaker 5: A lot of times in our community, we are so
Speaker 5: hesitant to work with each other because it's like I.
Speaker 3: Want to make it out.
Speaker 5: I want to make it out, not knowing that if
Speaker 5: we look across like that, persons trying to make it too.
Speaker 7: Yeah, Like I told you, Like with the supper Club,
Speaker 7: it's Randy Problay, who's a partner of mine and Kevin Vaughan,
Speaker 7: these gentlemen have come on and endure the stresses of
Speaker 7: starting up something new, but I've gotten better and better too,
Speaker 7: so constantly challenging myself. Like when I built out the
Speaker 7: first restaurant every six months, the second one was four months.
Speaker 7: I built up the supper Club in four I'm talking
Speaker 7: about we had no menu, we had nothing.
Speaker 8: We just had a general feel and the message that
Speaker 8: we want deliver, and we built out for that.
Speaker 7: So in order for you to scale your brand, it's
Speaker 7: gonna definitely take collaborations, especially if you're black. It's definitely
Speaker 7: gonna take a minimum overhead, doing as much sweat equity
Speaker 7: as you can to make sure that everything kind of
Speaker 7: remains intact in terms of financing. But then also coming
Speaker 7: under the fold is someone who's graded in yourself. Like
Speaker 7: for me, I'm in a rare space because it's no
Speaker 7: black five star restaurants in Baltimore, so I kind.
Speaker 8: Of set the standard for what is to be.
Speaker 7: But also I have to navigate through a lot of
Speaker 7: valleys and hills first. So like always equated to like
Speaker 7: cowboys and Indians, where like you know, the cowboy will
Speaker 7: look out and all the Indians were shoot them with
Speaker 7: the going arrows.
Speaker 8: I gotta get shot first.
Speaker 7: But I'm willing to do that if it provides a
Speaker 7: gateway or a path for you. So it's more specifically
Speaker 7: when it comes to scaling businesses, I think that you
Speaker 7: have to have a plan and a way in which
Speaker 7: you see yourself in that business years from now.
Speaker 8: So always think about your grandkids and then reverse engineering.
Speaker 7: So like, that's what I do when I solve problems
Speaker 7: in my I don't focus on the shit that's good, Like, oh,
Speaker 7: the food is nice, and you know that the core
Speaker 7: is nice, But what about the fact that every week
Speaker 7: when they say they come here, they feel like the
Speaker 7: lines are too long, or you know, maybe they all
Speaker 7: want hot seal with the pancake.
Speaker 8: Instead of just you know, room tip much your seruf.
Speaker 8: So I think you got a reverse engineer. So it
Speaker 8: all goes into how you say it.
Speaker 7: So in terms of my business model, we all know
Speaker 7: I like the real estate peace so it's a mixed
Speaker 7: use property.
Speaker 8: It's commercial downstad.
Speaker 4: He talk about that. I don't let me talk about that, okay.
Speaker 8: So it's real something with my piece, you know what
Speaker 8: I'm saying.
Speaker 7: So I have a mixed use property right, which means
Speaker 7: that it's commercial slash residential.
Speaker 8: There are tennants upstairs. The tennis pay their runt upstairs.
Speaker 7: And now I have to deal with the rest of
Speaker 7: it downstairs, which leaves me with a minimum to no
Speaker 7: overhead because now you have people who've leveraged the cost.
Speaker 7: So I speak to entrepreneurs who have a brick and
Speaker 7: mortar find other ways to use what you already have
Speaker 7: outside instead of going outside of the scope of what
Speaker 7: you're doing.
Speaker 8: So like say, if you.
Speaker 7: Have a beauty salon and then you can allow someone
Speaker 7: to double it and use the space as a barber shop.
Speaker 7: Stop getting so caught up in the thick of are
Speaker 7: they thin things? I call it we major and minor things?
Speaker 7: So Black people we tell the major and minor things,
Speaker 7: and we make things that are really important, we sit
Speaker 7: them behind the minor thing. Like what are people gonna
Speaker 7: think of me versus creating wealth? You know what I'm saying?
Speaker 7: How am I gonna be perceived if I rent my space?
Speaker 7: It's gonna be perceived like I don't got money versus
Speaker 7: the additional income, you know what I mean? Maybe I
Speaker 7: might not want to just stuff the lamb chops with
Speaker 7: lobster this week to save it out.
Speaker 8: You know what I'm saying. So those things are extremely important.
Speaker 7: How we look is extremely like it's a very big
Speaker 7: thing towards Whereas for me it was like, yo, when
Speaker 7: I first started my brand, like I told you, I
Speaker 7: came into the game with one hundred grand, right, I
Speaker 7: could have gotten caught up an ego and been like, well,
Speaker 7: I'm not gonna clear this plate or I'm not gonna
Speaker 7: watch these dishes because this is not what count.
Speaker 8: But I think the division always allows you to surmount.
Speaker 8: So even when you busting tables, you're thinking about.
Speaker 7: I'm going eight locations in ten years, so what does
Speaker 7: it matter, Or you're thinking about your last name, think
Speaker 7: about the long term, keep the overheard head, low us
Speaker 7: on collaborations, and get other people who have monage.
Speaker 6: Now that's meant well, just one minute before you go choice,
Speaker 6: because what you said was very important. I don't want
Speaker 6: that to go over people's heads. So you're making money
Speaker 6: from the tenants upstairs, and that's pretty much covering the
Speaker 6: cost stuff the restaurant, so that saves you.
Speaker 8: Yeah, the tendants up says cover about roughly sixty percent
Speaker 8: of the no.
Speaker 6: So that's important to understand because you have to find
Speaker 6: creative ways to leverage.
Speaker 8: And that's the scaling model in general.
Speaker 7: So when people come to men and they say, well, Doc,
Speaker 7: I think you look great in the strip mode of shopping,
Speaker 7: sol it don't fit the model. So the only way
Speaker 7: I could grow my brain is still makes use properties
Speaker 7: that a townhouses or apartments in which I'm at the bottom.
Speaker 7: That's what that looks like. So now now let's really
Speaker 7: think about it and break it down. It's no longer
Speaker 7: a restaurant play.
Speaker 8: It's a real estate play.
Speaker 4: Yeah, exactly. So that's the true.
Speaker 5: So some of the things that people want to know
Speaker 5: is like, what are the qualities you need to be
Speaker 5: in owner? So we did a little research and likabilities
Speaker 5: one being able to multitask, being able to delegate.
Speaker 3: And one of the most interesting things I read was
Speaker 3: being able to thrive under stressful conditions. And I think
Speaker 3: that gets overlooked. You want to talk about some of
Speaker 3: the setbacks.
Speaker 4: It's never all good.
Speaker 8: It's never all good. It's never all good for me.
Speaker 7: Yeah, I mean, especially as a black person, because you know,
Speaker 7: my restaurants all black.
Speaker 8: You know, the staff is black.
Speaker 7: We hire any and everyone was qualified, but I focused
Speaker 7: on black you know, because we need it.
Speaker 8: So they the hardest to work you know, Yeah, they
Speaker 8: the hardest to work with.
Speaker 7: And the reason why is because we don't have models,
Speaker 7: so like when you have, When you got models, you
Speaker 7: could buy any things. I always speak, I've generally I
Speaker 7: mentored and I hire mostly young black men. They the
Speaker 7: hardest to deal with because they don't buy in anything
Speaker 7: because they can't say, well, well, Derek, your dad is
Speaker 7: a third generation restaurantual and we've seen you guys come
Speaker 7: through the ranks because my dad worked for your dad,
Speaker 7: and now I can believe in this, right, But we
Speaker 7: tend to believe in norsetams because it's fifty five or
Speaker 7: eighty locations and they got billions of dollars and they're
Speaker 7: gonna give you all these wages and all this shit
Speaker 7: that's gonna be primised to you, so you tend.
Speaker 8: To focus on today.
Speaker 7: It's very difficult as a black entrepreneur because we get
Speaker 7: the most resistance from our people. So I'll explain to
Speaker 7: you how what I mean when I say that. Let's
Speaker 7: talk about consumerism. So that's something that's.
Speaker 8: Big to me, right, versus support. Well, I support black business. Well.
Speaker 8: Support is more of a philanthropic thing.
Speaker 7: So if you see that I'm doing what I'm doing,
Speaker 7: or you decide to cash at me, or you or
Speaker 7: you know someone that might be in my industry who
Speaker 7: can help provide an additional service or more mentorship, then
Speaker 7: that's support. But if you come to me and you
Speaker 7: pay for a chicken and waffle because it's great, because
Speaker 7: you like it, then that's consumption. And we really have
Speaker 7: to educate the consumers on what consumption really means. Support
Speaker 7: doesn't mean that because you came to my restaurant and
Speaker 7: you spend some money, you supported me. No, because I
Speaker 7: didn't have to drag you up to support Mercedes. You
Speaker 7: got a Mercedes outside. Now you ain't have to say,
Speaker 7: oh you lucky, y'all came.
Speaker 8: In support it, y'all. You know you don't, right, Yeah,
Speaker 8: But with us, it's a certain level of life. You
Speaker 8: owe me, Yeah, you owe me, you know entitlement. Entitlement
Speaker 8: comes with it.
Speaker 7: Show with that entitlement, we have to understand what that
Speaker 7: looks like to Because okay, this is another way in
Speaker 7: which you can scale black business. A robust top line.
Speaker 7: You gotta make sure that you funnel any and every
Speaker 7: day or not. Just you come by the chicking and
Speaker 7: while keep doing your thing. Bro, hey appreciate you since
Speaker 7: y'all have a governa. Really pile on that shit on
Speaker 7: your mother's birthday, valentized day, your anniversary, add to your
Speaker 7: kids soccer game. Dump it on because it will allow
Speaker 7: us to make a certain amount of money and then
Speaker 7: will overcome obstacles, will surmount mistakes, and we can scale
Speaker 7: because I mean it really all go down the seals.
Speaker 8: For real, for real, I can scale. I can have a.
Speaker 7: Medio a business, but if I'm generating a lot of sales,
Speaker 7: they're not gonna scale.
Speaker 8: McDonald's.
Speaker 7: They know, not the best burger you ever had, but
Speaker 7: they got a system, they got a consistent flow, and
Speaker 7: scalability looks likely.
Speaker 8: Yeah, you know what I mean.
Speaker 7: Versus your uncle. We make a great burger, but you
Speaker 7: go once in a while. You gotta keep going. You
Speaker 7: gotta keep.
Speaker 8: Going and going and going and going and going.
Speaker 7: And you gotta also understand that these businesses are in
Speaker 7: a different place than most businesses, so you're gonna have
Speaker 7: to endure failures as a customer. Like, for example, if
Speaker 7: I'm working on an iPhone and it ain't working out,
Speaker 7: I can take this shit back to a research lab
Speaker 7: and figure it out first. As if I say, look,
Speaker 7: I'm gonna try this new syrup this weekend, it directly
Speaker 7: goes on your plate and it has a direct effect
Speaker 7: on you as a customer, which can come directly back
Speaker 7: to me. So those things are you A robustop line,
Speaker 7: a robust top line, and patience.
Speaker 6: You know, we want to thank you for coming in
Speaker 6: and to being so honest and opening up you know,
Speaker 6: your playbook, right, because you didn't have to do that right.
Speaker 6: And this is something, like I said, with this show,
Speaker 6: were taking a unique approach to it where we really
Speaker 6: want to educate, you know. And I think that entrepreneurship
Speaker 6: is something that's very important and even in college, right,
Speaker 6: Like they don't teach you this certain stuff in business
Speaker 6: school and stuff like that. So to hear from a
Speaker 6: real world perspective, it's somebody that you know, people can
Speaker 6: relate to, somebody from.
Speaker 4: The community, somebody from the neighborhood.
Speaker 6: Is uh, it's encouraging and and and it's also it's important.
Speaker 5: It's important and for those of us who are in
Speaker 5: culinary school and then like can't figure it out like
Speaker 5: this is we built this.
Speaker 3: We built this from the ground up.
Speaker 5: Yeah, and there was no formal school that you went
Speaker 5: to and built this from the ground up from based
Speaker 5: off experiences and one avenue just resonating in to another one,
Speaker 5: you know what I mean. In one medium you took
Speaker 5: some some ethics and some some mobils and you brought
Speaker 5: into a different one.
Speaker 4: And that's powerful and it's all.
Speaker 6: Don't not to cut you off, but it also can
Speaker 6: be related to any business, not just restaurants. Right, So
Speaker 6: we're talking about the restaurant business today because you're in
Speaker 6: a restaurant, but the business model and the ideas and
Speaker 6: the general principles of business can be applied to anything,
Speaker 6: like you said, whether it's a hair salon, whether it's
Speaker 6: a restaurant, whether it's a sneaker store, no matter what
Speaker 6: it is. You see, I just named those three different
Speaker 6: things that I talked about before, right, no matter so
Speaker 6: no matter what it is, it can be applied to.
Speaker 6: So that's something that support him.
Speaker 7: And you gotta respect the entrepreneur too, because that's another
Speaker 7: thing I don't really feel I touched on enough.
Speaker 8: Like black people, you know, like to speak to them. Yeah,
Speaker 8: so black people, like you know from.
Speaker 7: The consumption stile, understand what it looks like when a
Speaker 7: black person is establishing a business or entity and what
Speaker 7: it's gonna take for you to grow them. But more specifically,
Speaker 7: young black people who work for black people know what.
Speaker 8: That takes to be able to build out that brand.
Speaker 7: Dedicates your sweat equity to those companies because they need
Speaker 7: you more than a white entities. Like we talk about
Speaker 7: it all the time, Ruth, Chris rich enough, nor Strom's
Speaker 7: rich enough, Macy's rich enough. So it's so crazy because
Speaker 7: like when you're speaking about the Color n I School,
Speaker 7: the young black kids come out to color Nized School,
Speaker 7: they gonna work for the fucking four seasons.
Speaker 8: And you're like, yo, you ain't never think that.
Speaker 7: Allocate even my customers, my customers come in the store, right,
Speaker 7: your son or come out of culinary school. You'll let
Speaker 7: him work for the four seasons. But your cousin who
Speaker 7: getting out of jail. You pulled me straight up, You
Speaker 7: pulled me straight up. Look mind, just to let you know,
Speaker 7: you know, my cousin just got off the joint.
Speaker 8: He need a job. Or what about your daughter? She
Speaker 8: got a master's degree, she need a job, Yeah, she
Speaker 8: need a job. Stop sending out.
Speaker 7: In some cases, I would say worse potentially at your
Speaker 7: best talent, because we don't do that with Lebron and
Speaker 7: all them. When we see that a young black kid
Speaker 7: is he's fifteen years old and he's six y nine
Speaker 7: and he could.
Speaker 3: Driple, we gotta make sure he yo.
Speaker 8: We clambering like, keep him out of trouble and make
Speaker 8: sure he get home.
Speaker 7: But when you see the young black entrepreneurs twenty years old,
Speaker 7: who's selling nachos, You know, like my young man killer
Speaker 7: from Nacho Bang, he sell the nachos, You.
Speaker 8: Throw him to the walls. Oh you know my cousin,
Speaker 8: my uncle, my craggy uncle. Can he sweep the steps up?
Speaker 3: Nah?
Speaker 8: Stop doing that. Because they do that all the time.
Speaker 7: They tend to undermine the value of our entrepreneurs where
Speaker 7: and essentially our entrepreneurs and our creators all the future.
Speaker 7: Because I don't give fuck how high he could jump.
Speaker 7: Eventually he got a retalire. I only for how fast
Speaker 7: he runs. Somebody gonna run fast.
Speaker 8: That business is forever.
Speaker 7: It could last in perpeturity. The dualation of a business
Speaker 7: can go on for generations. It could go on for decades,
Speaker 7: so a person could do business up until the time
Speaker 7: the eighty five ninety we still got ninety year old
Speaker 7: CEOs and shit like Al Davis who ran the Raiders
Speaker 7: until he was like fucking ninety.
Speaker 8: Then he got right then like a Jerry Jones. That
Speaker 8: shouldn't go on forever.
Speaker 7: So you know, the musicians, the creatives, the entrepreneurs, they
Speaker 7: have to be supported the same way the athletes to
Speaker 7: support I'm not taking anything away from the athletes, but
Speaker 7: to me personally, I feel if my son could read,
Speaker 7: and he could, he could he could assimilate information, and
Speaker 7: he could impart that information out and he could get
Speaker 7: his ideas out of the world that he could make
Speaker 7: more money than Lebron James, he could create more opportunity
Speaker 7: for people than Lebron James, and he could give more back.
Speaker 7: Because that's not really talked about either, that that whole
Speaker 7: yo would have looked like the work for the black man,
Speaker 7: would have looked like the beat a black man who
Speaker 7: owned it, and then.
Speaker 8: Wouldn't looked like the consumer for the black man. Eight
Speaker 8: three different perspectives that the.
Speaker 4: Fact that's a fact, we're gonna have to do it
Speaker 4: follow follow you going on.
Speaker 6: But now once again, then we want to thank you
Speaker 6: for coming in. We appreciate you coming and yeah, we
Speaker 6: want to encourage everybody to keep hitting us up because
Speaker 6: this is an example. Like I said, we we said
Speaker 6: we was going to bring on entrepreneur highlight business that
Speaker 6: you could support in real life, right and so a
Speaker 6: make sure you support the business. Can you just tell
Speaker 6: the people the information for Yeah.
Speaker 7: So I'm the name of the restaurant's Homemade h O
Speaker 7: M E M A I D. And we on social
Speaker 7: media under Homemade Underscore H. We are located at fourteen
Speaker 7: hundred Key Highway in Baltimore, Maryland, two one two three zero.
Speaker 7: The hours are Friday from sixty eleven. We run a
Speaker 7: supper club. We run a brunch on Saturday morning from
Speaker 7: nine to four, of which we run a supperate follow
Speaker 7: on you net from six to eleven, and then we
Speaker 7: also have another brunch.
Speaker 8: On Sunday, which is a really big deal whole.
Speaker 6: Yeah, So if you're in Baltimore, if you if you're
Speaker 6: in DC, if you're in the area, so you love man,
Speaker 6: stop buy show us your social support. Man, I'm definitely
Speaker 6: gonna come through very soon, very soon. Before we wrap
Speaker 6: it up, though, I want to talk about the merch.
Speaker 6: Don't forget the merch guys. Like I said, we have
Speaker 6: new merch up. We have dope shirts, hoodies, v next
Speaker 6: for the ladies. We got all kinds of stuff, Dad hats.
Speaker 3: Dad has. We got them in a few colors, camouflage,
Speaker 3: somebody can play like yo, I need one in white.
Speaker 3: So you know it's nothing for us to just add.
Speaker 6: It's important, and especially like I said, in our culture,
Speaker 6: we make statements by what we wear. So we can
Speaker 6: plain about Gucci, we can plain about all these clothing
Speaker 6: companies that we know don't care about us. So why
Speaker 6: don't we make statements with our clothes as well. So
Speaker 6: all of the clothes has financial literacy on it. So
Speaker 6: you talk about Hustle for you last name, that's one
Speaker 6: of the shirts, Hustle for your last name. I got
Speaker 6: to ask this aliability shirt toy has a signature shirt.
Speaker 6: So it's always something. It's gonna be a message in
Speaker 6: the clothing, so make sure you support that. And then
Speaker 6: also our Patreon. You wanna take a minute, yeah, Patreon.
Speaker 5: Like I said, we have some new features that are
Speaker 5: going up on there a new topic that we're gonna
Speaker 5: be doing called Hometown Heroes, where we're going to be
Speaker 5: highlighting some people who are doing things in your hometown
Speaker 5: or in our hometown.
Speaker 3: We got some people up there already. I told you.
Speaker 5: Our goal is to reach one hundred and then when
Speaker 5: we get there, we're gonna start calling people to have
Speaker 5: an Apple conversation with them. We're gonna choose five people
Speaker 5: from our page, our patreon page. So keep checking that out,
Speaker 5: keep supporting that, keep subscribing to our YouTube. We're doing
Speaker 5: We're doing all right on your YouTube.
Speaker 4: Yeah, yeah, yeah, subscribe to the YouTube though.
Speaker 6: And yeah, the patreon is Nipsey Hustle, right, he's a
Speaker 6: he's our guy.
Speaker 4: So he had a campaign called called Proud to Pay
Speaker 4: right where.
Speaker 6: We're gonna give you the information for free, but if
Speaker 6: you would like to financially support the podcast so we
Speaker 6: can travel to different cities and we can bring on
Speaker 6: other entrepreneurs and we can do different things that we
Speaker 6: want to do. It's a way to be Proud to
Speaker 6: Pay and financially support us. Since financially support the podcast,
Speaker 6: it's not supporting us supporting the podcast, right, So we
Speaker 6: can spread the message of financial literacy.
Speaker 4: To the world.
Speaker 5: Yeah, and but you know we have done and we
Speaker 5: should have with just some people behind the scenes who
Speaker 5: work on our podcasts as well. So let's let's give
Speaker 5: them a little bit of time. So shout out to said,
Speaker 5: you know, he does all the magic.
Speaker 3: He makes sound great.
Speaker 4: There's no podcast without that's a fact.
Speaker 3: Shout to Larry Mike Bam. Uh So those guys behind
Speaker 3: the scenes that are working to make this thing, you know,
Speaker 3: take off.
Speaker 4: That's that's important.
Speaker 6: Way you can't Nothing great has ever done by yourself, right,
Speaker 6: And we talked about collaboration, like it's important.
Speaker 4: You can only go so far.
Speaker 6: I used to play sports, so I'm big on team
Speaker 6: You can only go so far as an individual. You
Speaker 6: have to surround yourself with good people and you have
Speaker 6: to be humble enough to be able to work with
Speaker 6: good people. So, yes, there's no podcasts. You see me
Speaker 6: and Troy, but there's no podcast without the other three
Speaker 6: gentlemen that he just named. And there's no podcasts without
Speaker 6: you guys actually tuning in and supporting us. So we
Speaker 6: appreciate it. Before we leave, I say a book that
Speaker 6: I read, I read or I'm reading. So my book
Speaker 6: tip of this week is forty eight Laws of Power
Speaker 6: by Robert Maree. I've read that book three times, very
Speaker 6: very good book. You read that book before? Yeah, yeah,
Speaker 6: I figured you did. You didn't read it.
Speaker 3: I didn't read that. I had my book, which is
Speaker 3: The New Gym Crow.
Speaker 5: That's another just just because I'm working on something right
Speaker 5: now in the school district where we're gonna be combatant.
Speaker 3: That School of Prison pipeline.
Speaker 6: School of Prison Pipeline. We got something special about that
Speaker 6: for sure. So all right, guys, thank you for rocking
Speaker 6: with us. Another episode, another monumental episode in the books.
Speaker 6: Hopefully you guys learned something that you can apply to
Speaker 6: your real life. And we will see you guys next week.
Speaker 4: Peace.
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