WEBVTT - Michael Lewis, Sportswashing, Jimmy Butler is Caffeinated

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<v Speaker 1>On this episode of Sports Illustrated Weekly, s I senior

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<v Speaker 1>writer Michael Rosenberg reads his essay on how authoritarian regimes

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<v Speaker 1>like China, Russia, and Saudi Arabia use sports for their

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<v Speaker 1>political benefit. And later, you probably have a coffee fanatic

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<v Speaker 1>in your life. You might even be that fanatic. But

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<v Speaker 1>whether or not you drink coffee, you're probably not nearly

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<v Speaker 1>as into it as Jimmy Butler. SI staffer Rohan not

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<v Speaker 1>Crinny tells us just how much the Heat Star really

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<v Speaker 1>loves coffee. But first, our conversation with best selling author

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<v Speaker 1>Michael Lewis, some twenty years after he began the reporting

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<v Speaker 1>on Moneyball. It's April. I'm your host, John Gonzalez from

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<v Speaker 1>Sports Illustrated and I Heart Radio. This is Sports Illustrated Weekly.

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<v Speaker 1>You're not going to bring in one but three defective

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<v Speaker 1>players to replace job this bill James book. I am.

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<v Speaker 1>This is the new direction of the open heads. We

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<v Speaker 1>are card counts at the Black Jet take. We're gonna

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<v Speaker 1>turn the odds on the casino. It's been two decades

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<v Speaker 1>since Michael Lewis started the reporting that would lead to

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<v Speaker 1>his best selling book, Moneyball. Lewis joins me to discuss

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<v Speaker 1>the reception and pushback he got from sports executives back then,

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<v Speaker 1>how analytics have taken over sports as a result, and

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<v Speaker 1>why the man at the center of Moneyball isn't as

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<v Speaker 1>thrilled as you might think with the revolution he helped create.

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<v Speaker 1>Michael Lewis, Welcome to Sports Illustrated Weekly. That's an honor

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<v Speaker 1>to be here, honor to have you. It has been,

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<v Speaker 1>as we were discussing before the show, twenty years since

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<v Speaker 1>you called up Billy Bean and started working on Moneyball.

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<v Speaker 1>And I would imagine that you knew about Bill James

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<v Speaker 1>ahead of time. You figured this would make a perfect

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<v Speaker 1>intersection for your book. Tell us about Bill James and

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<v Speaker 1>how you found him and why you wanted to write

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<v Speaker 1>about his particular area of expertise. So, actually, I've never

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<v Speaker 1>heard of Bill James when I called up Billy Bean.

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<v Speaker 1>I call up Billy Bean because I really had the question, like,

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<v Speaker 1>how are you winning games if you have no money?

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<v Speaker 1>Like why isn't this market more efficient? Like why if

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<v Speaker 1>the Yankees have four times more money than you, they

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<v Speaker 1>should buy all the best players and just beat you

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<v Speaker 1>all the time. I just didn't understand the answer to

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<v Speaker 1>that question. And when I got to him. He was

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<v Speaker 1>the one who told me about Bill James and his existence,

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<v Speaker 1>and in fact, he had all of Bill james early

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<v Speaker 1>abstracts on his bookshelf. And when he come out of

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<v Speaker 1>being a player, he had been introduced by Sandy Alderson

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<v Speaker 1>now runs METS. I think to the work of Bill

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<v Speaker 1>James and an idea of kind of rethinking baseball from

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<v Speaker 1>the ground up. So that's how I discovered Bill James,

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<v Speaker 1>and he Bill James got me through Moneyball. He was

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<v Speaker 1>the intellectual heart of the thing. He was this guy who,

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<v Speaker 1>well before he had a personal computer, well before there

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<v Speaker 1>was a data geek anything anybody was even thinking about data.

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<v Speaker 1>He was cutting box scores out of new papers and

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<v Speaker 1>trying to assemble, you know, better statistics for baseball players,

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<v Speaker 1>and was kind of rethinking the game and started self

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<v Speaker 1>publishing this book in what nineteen seventies seven, I think

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<v Speaker 1>it was called The abstruct And you had to mail

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<v Speaker 1>him a check and he would staple together his mimeograph

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<v Speaker 1>copy and send it back out. And it's really an

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<v Speaker 1>interesting moment in intellectual history because you have this this thing, baseball.

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<v Speaker 1>It's been played the same way forever, and you've got

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<v Speaker 1>these baseball experts supposedly who were running the teams. And

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<v Speaker 1>then you've got this guy. He's actually in a He

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<v Speaker 1>was guarding a stokely Van Camp's pork and bean factory

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<v Speaker 1>at night, working on this thing in in the middle

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<v Speaker 1>of Kansas, questioning things like is the stolen base worth it?

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<v Speaker 1>Or does the runner steal off the picture of the catcher?

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<v Speaker 1>Or is this guy's batting statistics actually more valuable than

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<v Speaker 1>this guy's batting statistics? Or where do runs come from?

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<v Speaker 1>And he was it nord by the inside forever fifteen years,

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<v Speaker 1>and the inside kept running itself the way it always

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<v Speaker 1>ran itself until the wall fell down, and his insights

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<v Speaker 1>in the hands of the next generation data geeks with

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<v Speaker 1>computers end up overrunning the game. So he he was

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<v Speaker 1>the intellectual heart of moneyball. But when I wrote the book,

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<v Speaker 1>I was interested in what he had written, but I

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<v Speaker 1>didn't really dig too deeply into him personally. And when

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<v Speaker 1>I came back to this podcast this season, the podcast

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<v Speaker 1>of Against Rules is about experts, I did think that,

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<v Speaker 1>like this was an important moment in the history of

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<v Speaker 1>experts when the person who who was the expert wasn't

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<v Speaker 1>the person who played the game, who had the experience

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<v Speaker 1>of the thing. It was this intellectual who was thinking

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<v Speaker 1>about it from the outside, and I want to go

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<v Speaker 1>back and find just talk to him about how it

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<v Speaker 1>had happened in the first place. So that's how he

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<v Speaker 1>walks into the podcast. But in many ways he's more

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<v Speaker 1>interesting than the people came that came after him. He

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<v Speaker 1>sees the world in a messier way than the data

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<v Speaker 1>geeks who now run the sports world, and he is

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<v Speaker 1>someone ambivalent about the revolution that he that he created. Yeah,

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<v Speaker 1>I'm really interested in that part. And you know it's

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<v Speaker 1>amazing to me, first just as a journalist that you know,

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<v Speaker 1>you call it Billy Bean and you talked to him,

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<v Speaker 1>and he goes, oh, yeah, you should talk to this guy,

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<v Speaker 1>Bill James, because how fortuitous, Like that's what we all

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<v Speaker 1>dream about. You had him, as you mentioned on your

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<v Speaker 1>podcast Against the Rules, and he said to you that

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<v Speaker 1>he once looked at a baseball diamond and what he

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<v Speaker 1>saw was a field of ignorance. And he was talking

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<v Speaker 1>about baseball, but he could have been talking about football

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<v Speaker 1>or soccer or basketball, and that kind of language. That

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<v Speaker 1>kind of I look at this in a different way

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<v Speaker 1>than the way that you look at this because you're

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<v Speaker 1>not really thinking about it, I would imagine creates some

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<v Speaker 1>enemies for him. No. Yes, though he's a hard person

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<v Speaker 1>to dislike because his basic pose is I don't know.

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<v Speaker 1>You don't know either, and I don't know that I'm

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<v Speaker 1>open to the possibility there are things I don't know.

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<v Speaker 1>There's a deep humility about him, even though it feels

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<v Speaker 1>like an arrogance to come at the game that you

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<v Speaker 1>didn't ever play and tell everybody that how they're thinking

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<v Speaker 1>about it is wrong. He was identifying logical inconsistencies, but

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<v Speaker 1>always open to the possibility that, like, he's not right,

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<v Speaker 1>he's not sure. The movement he created, oh my god,

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<v Speaker 1>it was a war when the book came out. There's

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<v Speaker 1>only I think one other book in my career that

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<v Speaker 1>triggered a firestorm the way Moneyball triggered a firestorm, and

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<v Speaker 1>that was Flashboys. And that was because Flashboys was trying

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<v Speaker 1>to take billions of dollars away from Wall Street people,

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<v Speaker 1>and you don't take money away from Ball Street people

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<v Speaker 1>without a huge fight. But Moneyball, I didn't completely anticipate

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<v Speaker 1>this being the kind of the vehicle for popularizing Bill

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<v Speaker 1>James type thinking and said and It was effectively saying

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<v Speaker 1>to the rest of baseball that these guys kind of

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<v Speaker 1>know what they're doing and you kind of don't, because

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<v Speaker 1>they're actually paying attention to this thinking that's been going

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<v Speaker 1>on outside the game for the last fifteen years. Deeply

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<v Speaker 1>offended a lot of people in baseball. I mean, I

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<v Speaker 1>can remember when the book came out, there was an

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<v Speaker 1>emergency meeting of baseball scouts in New Orleans devoted to

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<v Speaker 1>the book and how they were going to argue back

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<v Speaker 1>against the book because their jobs were risking. They weren't wrong,

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<v Speaker 1>I mean, there really was a changing of the guard

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<v Speaker 1>and the people. The big thing that happened and the

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<v Speaker 1>only reason the book kind of gained real traction in

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<v Speaker 1>the game, I think is that my reader base. Before that,

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<v Speaker 1>a lot of Wall Street people read Red Liars Poker,

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<v Speaker 1>and this thing landed in the lapse of either the

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<v Speaker 1>kind of people who own baseball teams or the kind

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<v Speaker 1>of people who were friends and financial advisors of the

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<v Speaker 1>people who own baseball teams. And I know there were

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<v Speaker 1>several cases where someone handed it an owner of the

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<v Speaker 1>book and said, your guys who are running your team

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<v Speaker 1>are wasting your money. Read this and it was at

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<v Speaker 1>the owner level when they came down into the organization

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<v Speaker 1>and said, what are you doing? This makes total sense,

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<v Speaker 1>and what these guys in Oakland are doing makes total sense,

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<v Speaker 1>and I want to do that. I don't want to

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<v Speaker 1>do whatever you've been doing is it doesn't make any sense.

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<v Speaker 1>And um, that infuriated the management class in baseball, and

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<v Speaker 1>there was it was a war. I mean because the

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<v Speaker 1>management class and the scouting class they're the sources for

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<v Speaker 1>sports journalists. I mean, their friends are the daily baseball writers.

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<v Speaker 1>So the baseball writers were by extension not terribly happy.

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<v Speaker 1>And there was this other thing. There was other undercurrent

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<v Speaker 1>of the response. When I first went in to see

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<v Speaker 1>Billy Bean and I said, asked him this question, how

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<v Speaker 1>are you competing? Like what's going on here? If the

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<v Speaker 1>market's efficient, you should not be able to win. He said, well,

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<v Speaker 1>the market is not efficient, and he said, no one's

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<v Speaker 1>asked me the question you just asked me. And I

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<v Speaker 1>spend my life thinking of in those terms, like a

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<v Speaker 1>Wall Street trader, like how do I find value? How

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<v Speaker 1>do I measure the value of the players. I'm spending

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<v Speaker 1>all my time thinking about money and the value of

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<v Speaker 1>the players. But sports journalism isn't all that interested in

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<v Speaker 1>the subject. So there was this feeling that there was

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<v Speaker 1>this wonderful material that had gone neglected by traditional sports journalists,

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<v Speaker 1>and it was offensive that this person who was an

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<v Speaker 1>outsider walked in and sort of plucked the material. So

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<v Speaker 1>there was I got some grief for that reason. But

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<v Speaker 1>it did trigger this war, and the war was the

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<v Speaker 1>battle lines was that. You know, it was a little overstated.

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<v Speaker 1>But on the one hand, you had these data geeks

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<v Speaker 1>with computers who never played the game, and another hand,

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<v Speaker 1>you had the former minor leaguer who thought that he

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<v Speaker 1>was working his way up through the scouting department to

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<v Speaker 1>being an assistant GM to hoping run a team one day.

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<v Speaker 1>And those two people did not always see eye to eye. Okay,

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<v Speaker 1>people who run ball clubs that they think in terms

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<v Speaker 1>of buying players, your goal shouldn't be to buy players.

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<v Speaker 1>Your goal should be to buy winds, and in order

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<v Speaker 1>to buy wins, you need to buy runs. Baseball thinking

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<v Speaker 1>is medieval. They are asking all the wrong questions. And

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<v Speaker 1>if I say it to anybody, I'm I'm ostracized. I'm

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<v Speaker 1>I'm a leverer. So on your podcast when you had

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<v Speaker 1>Bill James on you guys had this great exchange that

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<v Speaker 1>perfectly framed that where you said to him people running

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<v Speaker 1>baseball at the time weren't thinking, and Bill James replied, well,

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<v Speaker 1>why weren't they thinking because they thought they knew right,

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<v Speaker 1>which was just I thought that was so perfect. And

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<v Speaker 1>now twenty years on, math is one out, Michael. I mean,

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<v Speaker 1>the math is here to say it's not going anywhere,

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<v Speaker 1>but that war that you mentioned is still being even

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<v Speaker 1>though it's been fought and one by the people who

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<v Speaker 1>have adopted and embraced the math, there's still that stuck

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<v Speaker 1>dug in recalcitrant faction to think that they can still

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<v Speaker 1>fight and win this war even though the war is over.

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<v Speaker 1>And it's that jocks and nerds culture are line like

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<v Speaker 1>you have the inside the NBA guys right like Shack

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<v Speaker 1>and Charles Barkley, Shacks saying that there needs to be

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<v Speaker 1>more post ops or Charles Barkley saying things like jump

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<v Speaker 1>shooting teams can't win the NBA title back before the

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<v Speaker 1>Golden State Warriors did it, which makes them look like

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<v Speaker 1>what they are like. They haven't paid attention to this movement,

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<v Speaker 1>But I'm wondering what you and also Bill James thinks

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<v Speaker 1>about this that we've got this era of sports now

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<v Speaker 1>that is hyper reliant on the numbers. It's gone very

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<v Speaker 1>much the other way. Yeah, in a way that really

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<v Speaker 1>irritates Bill James, I think, because of course, well partly

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<v Speaker 1>because I mean, it irritated him back in the day.

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<v Speaker 1>He walks away from his self published book after it's

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<v Speaker 1>exploded and become a real published, best selling phenomenon in

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<v Speaker 1>the mid eighties or late eighties, because he said people

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<v Speaker 1>were fetishizing the numbers. The numbers were never the point.

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<v Speaker 1>The point was understanding, and people started throwing around numbers

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<v Speaker 1>without a whole lot of meaning attached. And you see,

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<v Speaker 1>you know you do here now, announcers. It's just like

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<v Speaker 1>a blizzard of numbers. And some of the means something

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<v Speaker 1>and some of them don't. And it's like numbers are

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<v Speaker 1>a smart way to talk about sports, and that's not

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<v Speaker 1>necessarily true. So James himself, he says, it's kind of funny.

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<v Speaker 1>In his last book, his Last Abstract, he writes a

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<v Speaker 1>long letter to the reader that basically says, I hate you.

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<v Speaker 1>I'm stopping writing this book because I found increasingly that

0:12:20.640 --> 0:12:24.200
<v Speaker 1>I don't like my readers and the letters I'm getting

0:12:24.760 --> 0:12:27.120
<v Speaker 1>causing me to dislike you even more, so I don't

0:12:27.160 --> 0:12:29.120
<v Speaker 1>want to write for you anymore. And what he was

0:12:29.160 --> 0:12:33.560
<v Speaker 1>objecting to was people thinking that he had all the

0:12:33.600 --> 0:12:35.880
<v Speaker 1>answers and they had all the answers, when really what

0:12:35.960 --> 0:12:39.520
<v Speaker 1>he had his questions, and he wanted to preserve the

0:12:39.559 --> 0:12:43.400
<v Speaker 1>space of uncertainty of like, you know, let's figure more

0:12:43.520 --> 0:12:47.000
<v Speaker 1>stuff out. And he felt like he was increasingly surrounded

0:12:47.000 --> 0:12:49.600
<v Speaker 1>by kind of smart asses who thought they knew everything,

0:12:50.120 --> 0:12:54.480
<v Speaker 1>and so he's not a really good example of one

0:12:54.559 --> 0:12:56.520
<v Speaker 1>side of this war. And in fact, when he goes

0:12:56.559 --> 0:12:58.240
<v Speaker 1>to work, he ends up being hired by the Boston

0:12:58.240 --> 0:13:02.520
<v Speaker 1>Red Sox after the Boston Socks geekify themselves, and he

0:13:02.600 --> 0:13:05.520
<v Speaker 1>finds the people he gets along with the most naturally

0:13:05.520 --> 0:13:08.640
<v Speaker 1>are the Scouts, the old Scouts, And he took him

0:13:08.640 --> 0:13:11.880
<v Speaker 1>a while to figure out why that was. But part

0:13:11.880 --> 0:13:14.559
<v Speaker 1>of it was that, he says, a lot of those

0:13:14.559 --> 0:13:17.600
<v Speaker 1>Scouts do they didn't know they themselves had a kind

0:13:17.600 --> 0:13:19.720
<v Speaker 1>of humility about them because they made They had so

0:13:19.760 --> 0:13:22.000
<v Speaker 1>many examples of like the betting on a guy and

0:13:22.080 --> 0:13:24.240
<v Speaker 1>he didn't work out, or missing a guy who did

0:13:24.280 --> 0:13:29.520
<v Speaker 1>work out. But the current state of things is curious

0:13:29.600 --> 0:13:32.800
<v Speaker 1>because before when the experts were the people who played

0:13:32.800 --> 0:13:37.400
<v Speaker 1>were insiders. The wall they created between themselves and the

0:13:37.440 --> 0:13:40.520
<v Speaker 1>rest of the world the outsiders was you never played.

0:13:41.720 --> 0:13:46.040
<v Speaker 1>The wall that the insiders create now is you're not smart.

0:13:46.679 --> 0:13:50.640
<v Speaker 1>It's more complicated than you would understand, and the wall

0:13:50.720 --> 0:13:54.160
<v Speaker 1>is sort of offensive. Um, there was a war the

0:13:54.240 --> 0:13:57.880
<v Speaker 1>math people won. There's still these holdouts, but the holdout

0:13:57.920 --> 0:14:00.800
<v Speaker 1>sirt in baseball. They're not a lot holdouts. There's not

0:14:00.800 --> 0:14:02.440
<v Speaker 1>a lot of people will say, oh, yeah, the dad.

0:14:02.559 --> 0:14:05.400
<v Speaker 1>But what people will say that they've made the game boring,

0:14:05.880 --> 0:14:08.160
<v Speaker 1>and that's not a false charge. But there a lot

0:14:08.160 --> 0:14:10.560
<v Speaker 1>of people on TV who go on TV and say

0:14:10.600 --> 0:14:12.679
<v Speaker 1>that teams would be better off if they just got

0:14:12.720 --> 0:14:16.920
<v Speaker 1>rid of all this sophisticated data analysis. Yeah, you're right.

0:14:16.960 --> 0:14:20.240
<v Speaker 1>The holdouts tend to be sort of the older players

0:14:20.240 --> 0:14:23.160
<v Speaker 1>who did play, who still rely on that I played,

0:14:23.200 --> 0:14:26.240
<v Speaker 1>you didn't. I know you don't, which is comical now,

0:14:26.680 --> 0:14:29.520
<v Speaker 1>and you know, I would guess an aging section of

0:14:29.680 --> 0:14:33.640
<v Speaker 1>fans of different sports. I'm wondering when you started writing

0:14:33.640 --> 0:14:35.320
<v Speaker 1>this book if you ever thought we'd get to this

0:14:35.360 --> 0:14:38.280
<v Speaker 1>spot where not only did the math went out, but

0:14:38.320 --> 0:14:41.480
<v Speaker 1>it's so radically altered, not just baseball but basketball. I

0:14:41.480 --> 0:14:44.320
<v Speaker 1>mean basketball now is you're getting to the rim, or

0:14:44.360 --> 0:14:47.760
<v Speaker 1>you're shooting threes, and everything in between is verboten. So

0:14:47.800 --> 0:14:49.840
<v Speaker 1>I'm wondering if you expected it to go to this

0:14:49.960 --> 0:14:53.040
<v Speaker 1>kind of extreme. I thought the book was going to

0:14:53.120 --> 0:14:55.560
<v Speaker 1>have a different effect. I thought the book was going

0:14:55.600 --> 0:14:59.160
<v Speaker 1>to cause people to rethink how they valued people in

0:14:59.200 --> 0:15:01.840
<v Speaker 1>some places that it I wasn't really thinking of, like, oh,

0:15:01.880 --> 0:15:03.960
<v Speaker 1>this is going to have a big effect on baseball.

0:15:04.360 --> 0:15:06.800
<v Speaker 1>I guess I did think that, look, this is so

0:15:06.880 --> 0:15:09.640
<v Speaker 1>obviously a superior way to run a baseball team that

0:15:10.000 --> 0:15:12.240
<v Speaker 1>other people are certainly going to adopt it. But I

0:15:12.240 --> 0:15:15.080
<v Speaker 1>didn't follow through it through to its natural conclusion where

0:15:15.080 --> 0:15:17.960
<v Speaker 1>that would leave the game and then it would slow

0:15:18.000 --> 0:15:20.200
<v Speaker 1>down the game and make it a game of strikeouts,

0:15:20.200 --> 0:15:22.880
<v Speaker 1>walks and home runs. And and it's not necessarily true

0:15:22.880 --> 0:15:28.080
<v Speaker 1>that the geekification, the intellectualization are the smarter playing of

0:15:28.120 --> 0:15:31.280
<v Speaker 1>the games is necessarily more boring. True, and baseball, it

0:15:31.400 --> 0:15:34.440
<v Speaker 1>just turns out the efficient strategy given the game is

0:15:34.480 --> 0:15:37.920
<v Speaker 1>a duller strategy. Basketball, I think is much more exciting

0:15:38.080 --> 0:15:40.680
<v Speaker 1>because people figured out the value of the three porch shot.

0:15:40.760 --> 0:15:42.400
<v Speaker 1>I mean, it's just a much more fun game to watch.

0:15:42.520 --> 0:15:44.360
<v Speaker 1>Mid rain Jumper is a sort of the most boring

0:15:44.480 --> 0:15:48.120
<v Speaker 1>thing on the court and and football. It's led to

0:15:48.160 --> 0:15:49.960
<v Speaker 1>the opening up of the game, you know, the passing

0:15:49.960 --> 0:15:51.720
<v Speaker 1>game over the running game. The passing game is much

0:15:51.760 --> 0:15:54.760
<v Speaker 1>more fun to watch. So it isn't that the intellectuals

0:15:54.880 --> 0:15:57.200
<v Speaker 1>necessarily make the game more boring and based. It's just

0:15:57.280 --> 0:16:00.320
<v Speaker 1>in baseball it so happens, that is true. But I

0:16:00.520 --> 0:16:02.440
<v Speaker 1>know the answer to your question. I did not see

0:16:02.520 --> 0:16:05.480
<v Speaker 1>coming great changes in the way the game was played.

0:16:05.600 --> 0:16:10.040
<v Speaker 1>Especially I didn't find myself wondering what the frontiers were

0:16:10.520 --> 0:16:12.480
<v Speaker 1>because way back then it was also I mean, it

0:16:12.520 --> 0:16:15.280
<v Speaker 1>was pretty rude metry stuff. They were like people thought

0:16:15.360 --> 0:16:17.720
<v Speaker 1>r B I s were a really valuable statists, and

0:16:17.920 --> 0:16:20.440
<v Speaker 1>people weren't paying attention on base percentage and that kind

0:16:20.440 --> 0:16:25.800
<v Speaker 1>of stuff. I did wonder once the inefficiency got beaten

0:16:25.840 --> 0:16:28.560
<v Speaker 1>out of the game by if everybody was kind of

0:16:28.560 --> 0:16:31.360
<v Speaker 1>doing what the Oakland a's were doing, where an Oakland

0:16:31.520 --> 0:16:35.360
<v Speaker 1>is like outfit would get an edge And still find

0:16:35.360 --> 0:16:38.200
<v Speaker 1>myself wondering a bit because I was wondering, I didn't

0:16:38.560 --> 0:16:41.000
<v Speaker 1>the only guilty sensation I felt when I was writing

0:16:41.040 --> 0:16:44.520
<v Speaker 1>the book was after I published this. Billy Bean's done that,

0:16:44.680 --> 0:16:46.240
<v Speaker 1>as I probably says, he's no longer going to have

0:16:46.280 --> 0:16:48.720
<v Speaker 1>an edge, where is he going to find the edge?

0:16:49.200 --> 0:16:51.640
<v Speaker 1>So anyway then answers, I didn't really see the game

0:16:51.720 --> 0:16:54.240
<v Speaker 1>changing the way it's changed. I was also struck in

0:16:54.240 --> 0:16:56.400
<v Speaker 1>your conversation with Bill James, when you guys were talking

0:16:56.400 --> 0:17:00.200
<v Speaker 1>about I mean again, he's one of the godfathers of

0:17:00.320 --> 0:17:04.080
<v Speaker 1>this movement, and yet there are considerable parts of it

0:17:04.119 --> 0:17:06.200
<v Speaker 1>that he does not like. Where you had brought up

0:17:06.240 --> 0:17:09.720
<v Speaker 1>to him different statistics like war wins above replacement, and

0:17:09.840 --> 0:17:13.160
<v Speaker 1>he's not on board with that particular stat And I'm

0:17:13.160 --> 0:17:15.760
<v Speaker 1>wondering if this is, you know, Frankenstein looking at his

0:17:15.840 --> 0:17:18.840
<v Speaker 1>monster and wondering what have I done. I think there

0:17:18.920 --> 0:17:20.399
<v Speaker 1>is a little bit of that. I think there's a

0:17:20.400 --> 0:17:22.320
<v Speaker 1>little bit of that, and there's a little bit of

0:17:22.359 --> 0:17:25.760
<v Speaker 1>another thing. And the other thing is where all this

0:17:25.920 --> 0:17:29.479
<v Speaker 1>comes from. Why you're a college graduate. Why you're not

0:17:29.520 --> 0:17:32.160
<v Speaker 1>getting a job or proper job that you could yet

0:17:32.280 --> 0:17:34.280
<v Speaker 1>pays you a living wage. Why are you guarding pork

0:17:34.320 --> 0:17:36.600
<v Speaker 1>and beans at night and trying to write about baseball.

0:17:37.280 --> 0:17:41.240
<v Speaker 1>He's pretty clear about the psychological origins of his obsession

0:17:41.359 --> 0:17:44.280
<v Speaker 1>with it, and it really is an obsession. His mother

0:17:44.320 --> 0:17:47.320
<v Speaker 1>died when he was four, his father was badly injured

0:17:47.320 --> 0:17:50.520
<v Speaker 1>in an accident. He he was basically kind of orphaned

0:17:50.520 --> 0:17:52.800
<v Speaker 1>and left to defend for himself with an older sister

0:17:52.880 --> 0:17:54.879
<v Speaker 1>who was just a couple of years older. He was

0:17:54.920 --> 0:17:57.359
<v Speaker 1>pretty socially isolated. He felt like he just had this

0:17:57.440 --> 0:18:00.159
<v Speaker 1>sister and they were together all the time, hi and

0:18:00.160 --> 0:18:02.639
<v Speaker 1>there each other's other half. And he felt a need

0:18:02.680 --> 0:18:07.520
<v Speaker 1>to control and understand the world because the world seems

0:18:07.560 --> 0:18:10.960
<v Speaker 1>senseless to him, and he turned to baseball as a

0:18:11.600 --> 0:18:16.240
<v Speaker 1>environment that was simple enough that you could completely understand

0:18:16.320 --> 0:18:19.920
<v Speaker 1>it and makes sense of it. So that's the original

0:18:19.960 --> 0:18:23.400
<v Speaker 1>impulse that gets him into kind of making a new

0:18:23.520 --> 0:18:28.000
<v Speaker 1>kind of sense of this old game. And I think

0:18:28.040 --> 0:18:31.800
<v Speaker 1>what bothers him is not just like the individual statistics

0:18:31.880 --> 0:18:36.840
<v Speaker 1>or the quantification of everything, though those things do bother him.

0:18:36.960 --> 0:18:39.800
<v Speaker 1>I think the real thing that bothers him is the

0:18:39.840 --> 0:18:43.520
<v Speaker 1>sense that the false sense that other people have that

0:18:43.720 --> 0:18:46.680
<v Speaker 1>in this environment has been fully understood and there's nothing

0:18:46.760 --> 0:18:50.320
<v Speaker 1>left there that it's been deforested. Because I think he

0:18:50.359 --> 0:18:54.000
<v Speaker 1>gets a great deal of solace just from the exercise

0:18:54.320 --> 0:18:57.560
<v Speaker 1>of making new sense of the thing, and he's decided.

0:18:57.760 --> 0:19:02.000
<v Speaker 1>You know, it's really a curious predisposition of personality trait

0:19:02.320 --> 0:19:05.040
<v Speaker 1>that up until the age of I don't know, forty,

0:19:05.160 --> 0:19:08.840
<v Speaker 1>he's really interested in almost nothing but baseball. Everything he's

0:19:08.840 --> 0:19:11.800
<v Speaker 1>done in his life is directed towards making more sense

0:19:11.800 --> 0:19:14.679
<v Speaker 1>of baseball. The idea that's sort of like, all right,

0:19:15.040 --> 0:19:20.399
<v Speaker 1>people with spreadsheets of advanced abilities to analyze data have

0:19:20.560 --> 0:19:24.280
<v Speaker 1>come through and completely eliminated the mystery and the the

0:19:24.320 --> 0:19:29.720
<v Speaker 1>ability to order this world. Further, I think leaves him cold.

0:19:29.920 --> 0:19:32.960
<v Speaker 1>He doesn't like it. So you do find he's this

0:19:33.080 --> 0:19:35.760
<v Speaker 1>revolutionary who doesn't really like the revolution he created, which

0:19:35.800 --> 0:19:39.360
<v Speaker 1>is not that unusual little thing. Revolution is often don't

0:19:39.400 --> 0:19:43.679
<v Speaker 1>like it with the revolution creates not unusual. Still fascinating though,

0:19:43.680 --> 0:19:46.200
<v Speaker 1>and that's why I was curious when I had asked

0:19:46.200 --> 0:19:47.840
<v Speaker 1>you about the blowback for him, and we had spent

0:19:47.880 --> 0:19:50.480
<v Speaker 1>some time talking about the culture war and the jocks

0:19:50.600 --> 0:19:54.400
<v Speaker 1>versus nerds component. I'm also interested, though, in any potential

0:19:54.440 --> 0:19:59.560
<v Speaker 1>blowback for you, because you did help literally author this movement, right,

0:19:59.600 --> 0:20:02.720
<v Speaker 1>and so I'm wondering what kind of feedback you've got

0:20:02.960 --> 0:20:04.920
<v Speaker 1>in the last twenty years since you called up Billy

0:20:04.960 --> 0:20:06.920
<v Speaker 1>Being the first time, and he put you onto this

0:20:06.960 --> 0:20:10.280
<v Speaker 1>story that has become this phenomenon. You know, it was

0:20:10.359 --> 0:20:16.800
<v Speaker 1>pretty funny in the beginning because sports people generally don't

0:20:16.840 --> 0:20:21.000
<v Speaker 1>really acknowledge the existence of the author. Their relationship to

0:20:21.240 --> 0:20:27.120
<v Speaker 1>books is usually, oh, that's a Charles Barklay's memoir. That

0:20:27.119 --> 0:20:29.720
<v Speaker 1>that that that they they assumed that the book is

0:20:29.760 --> 0:20:33.200
<v Speaker 1>basically the point of view someone else. If there's someone

0:20:33.240 --> 0:20:35.880
<v Speaker 1>putting the words on the page, they're not significant. It's

0:20:35.920 --> 0:20:38.800
<v Speaker 1>the it's the significant thing is the sports figure who

0:20:38.840 --> 0:20:43.080
<v Speaker 1>it's about. So in the very beginning and for a while,

0:20:43.640 --> 0:20:47.439
<v Speaker 1>I had this lovely situation where all the people in

0:20:47.480 --> 0:20:50.360
<v Speaker 1>baseball who were piste about the book assumed Billy Being

0:20:50.359 --> 0:20:53.280
<v Speaker 1>had basically written it, and so they were pissed at him.

0:20:54.000 --> 0:20:58.359
<v Speaker 1>So Billy got directly. Mostly I wasn't worth attacking. I

0:20:58.480 --> 0:21:01.960
<v Speaker 1>was this gnat from this other world, right, so that

0:21:02.359 --> 0:21:04.560
<v Speaker 1>I was not an obvious target except for from a

0:21:04.600 --> 0:21:07.359
<v Speaker 1>couple of journalists, but from the people in baseball, and

0:21:07.400 --> 0:21:11.040
<v Speaker 1>they were like angry at Billy, and I am eternally

0:21:11.080 --> 0:21:13.399
<v Speaker 1>grateful Libility Being did not throw me under the bus,

0:21:13.480 --> 0:21:15.080
<v Speaker 1>because he really could have. He could have just said

0:21:15.119 --> 0:21:16.880
<v Speaker 1>like I didn't have any control over that. The guy

0:21:16.920 --> 0:21:18.359
<v Speaker 1>didn't know what he was talking about. I didn't say

0:21:18.359 --> 0:21:20.720
<v Speaker 1>any of that. He could said that, he didn't say

0:21:20.760 --> 0:21:23.639
<v Speaker 1>anything like that, and so he took the heat. So

0:21:23.720 --> 0:21:25.919
<v Speaker 1>I didn't get it directly. What I got instead was

0:21:25.960 --> 0:21:31.080
<v Speaker 1>really gratifying. I got essentially a hall pass to wander

0:21:31.119 --> 0:21:34.920
<v Speaker 1>around which I still have to wander around professional sports

0:21:34.960 --> 0:21:38.120
<v Speaker 1>and ask people questions because people who weren't immediately threatened

0:21:38.359 --> 0:21:41.240
<v Speaker 1>were interested in the thing. So it led to I mean,

0:21:41.240 --> 0:21:44.919
<v Speaker 1>it led to the blindside. It led to long pieces

0:21:44.960 --> 0:21:48.000
<v Speaker 1>about basketball. It will still lead to other things. I'm

0:21:48.000 --> 0:21:50.760
<v Speaker 1>thinking about doing something on Indian cricket now. So it's

0:21:50.800 --> 0:21:54.680
<v Speaker 1>given me a pass to go and learn about other sports,

0:21:54.680 --> 0:21:56.920
<v Speaker 1>and people will take the time with me to teach

0:21:56.960 --> 0:21:58.800
<v Speaker 1>me because they were interested in the book. And I

0:21:58.840 --> 0:22:02.639
<v Speaker 1>got very little in the way of obnoxious blowback from

0:22:02.760 --> 0:22:07.480
<v Speaker 1>insiders directed at me personally. It's been twenty years since

0:22:07.480 --> 0:22:10.040
<v Speaker 1>you talked to Billy Bean about this. It was a

0:22:10.040 --> 0:22:13.240
<v Speaker 1>remarkable book then it continues to have an impact on

0:22:13.320 --> 0:22:16.520
<v Speaker 1>sports at large two decades later. Always read him and

0:22:16.560 --> 0:22:19.720
<v Speaker 1>listen to him and check out his podcast on experts

0:22:19.760 --> 0:22:22.280
<v Speaker 1>called Against the rules he leads the league and podcast

0:22:22.320 --> 0:22:26.200
<v Speaker 1>guests above replacement Michael Lewis, thank you for this, Thanks

0:22:26.200 --> 0:22:30.960
<v Speaker 1>for having me after a break. How sports are often

0:22:31.080 --> 0:22:41.959
<v Speaker 1>used for political benefit. When the Winter Olympics were recently

0:22:42.000 --> 0:22:44.560
<v Speaker 1>held in Beijing, a lot of people spoke out against

0:22:44.600 --> 0:22:47.960
<v Speaker 1>the oppressive Chinese government's human rights abuses. We did an

0:22:48.080 --> 0:22:50.920
<v Speaker 1>entire segment about it on this very show, And when

0:22:50.920 --> 0:22:53.280
<v Speaker 1>the World Cup is held in Qatar later this year,

0:22:53.640 --> 0:22:57.640
<v Speaker 1>you'll hear the same sentiments expressed about that government's terrible violations.

0:22:58.560 --> 0:23:01.800
<v Speaker 1>But despite the vocal opposite and too certain authoritarian regimes,

0:23:02.200 --> 0:23:05.040
<v Speaker 1>sports events are still held in those countries, which is

0:23:05.080 --> 0:23:08.560
<v Speaker 1>exactly what those governments want in the first place. Sports

0:23:08.560 --> 0:23:12.000
<v Speaker 1>can be manipulated for their political benefit, and that's nothing

0:23:12.000 --> 0:23:15.919
<v Speaker 1>new either. Here's SI senior writer Michael Rosenberg with his

0:23:16.080 --> 0:23:21.160
<v Speaker 1>essay on sports washing. Sports washing is everywhere, but it's

0:23:21.200 --> 0:23:24.880
<v Speaker 1>not new. Regimes have been using sports to burnish their

0:23:24.920 --> 0:23:30.159
<v Speaker 1>images or distract from their problematic behavior for centuries. Competitive

0:23:30.160 --> 0:23:33.359
<v Speaker 1>sports are built on the concept of fair play, which

0:23:33.359 --> 0:23:37.440
<v Speaker 1>helps explain why so many oppressive regimes see value in games.

0:23:38.080 --> 0:23:40.440
<v Speaker 1>Any form of good, wholesome fund can seem like it

0:23:40.480 --> 0:23:44.080
<v Speaker 1>is presented by good, wholesome people, even when the facts

0:23:44.200 --> 0:23:48.280
<v Speaker 1>say otherwise. China, with its appalling human rights record, in

0:23:48.320 --> 0:23:52.080
<v Speaker 1>opposition to an independent Taiwan, hosted the recent Winter Olympics

0:23:52.119 --> 0:23:55.959
<v Speaker 1>with the strategically peaceful slogan Together for a Shared Future.

0:23:56.880 --> 0:23:59.400
<v Speaker 1>One of the stars of those games was Eileen Goo,

0:23:59.640 --> 0:24:02.240
<v Speaker 1>a Kelly, Alifornia born skier who chose to compete for

0:24:02.240 --> 0:24:06.000
<v Speaker 1>her mother's homeland of China, implicitly embracing the government of

0:24:06.080 --> 0:24:09.400
<v Speaker 1>China rather than the United States. Whether or not that

0:24:09.480 --> 0:24:12.960
<v Speaker 1>was her intent, Good declined to say whether she renounced

0:24:12.960 --> 0:24:16.320
<v Speaker 1>her US citizenship to gain a Chinese passport, as Chinese

0:24:16.359 --> 0:24:20.639
<v Speaker 1>law requires, but she did gush about quote the ability

0:24:20.680 --> 0:24:23.399
<v Speaker 1>of sport to bridge the gap and to be a

0:24:23.480 --> 0:24:27.280
<v Speaker 1>force for unity. That was music to the ears of

0:24:27.320 --> 0:24:30.800
<v Speaker 1>the Chinese government and those of the Saudi government as well.

0:24:31.560 --> 0:24:35.000
<v Speaker 1>Saudi Arabia has long attempted to lowre star golfers two

0:24:35.040 --> 0:24:38.919
<v Speaker 1>events there with large financial guarantees, using the players and

0:24:39.040 --> 0:24:42.520
<v Speaker 1>sports to present a benign image of the country, and

0:24:42.560 --> 0:24:47.240
<v Speaker 1>they've succeeded. Two time Master's champion Bubba Watson recently praised

0:24:47.240 --> 0:24:50.600
<v Speaker 1>their efforts to support women's golf completely ignoring the fact

0:24:50.640 --> 0:24:54.280
<v Speaker 1>that until last summer, woman needed permission from a male

0:24:54.359 --> 0:24:58.520
<v Speaker 1>guardian to live alone. The saudiast to use Phil Michelson's

0:24:58.560 --> 0:25:03.159
<v Speaker 1>words are scary to get involved with, Yet he is

0:25:03.200 --> 0:25:07.359
<v Speaker 1>involved anyway. Michelson, the famous golfer, his spearhead of the

0:25:07.359 --> 0:25:09.879
<v Speaker 1>Saudi funded effort to create a world golf tour for

0:25:09.920 --> 0:25:13.359
<v Speaker 1>the game's elite, a much larger effort to cleanse the

0:25:13.400 --> 0:25:18.320
<v Speaker 1>country's image. Most disturbing is that Michelson knows exactly why

0:25:18.440 --> 0:25:23.120
<v Speaker 1>and how he is being used sports washing. Michelson called

0:25:23.160 --> 0:25:25.399
<v Speaker 1>it in an interview with writer Alan Shipnik of The

0:25:25.400 --> 0:25:28.679
<v Speaker 1>fire Pit Collective for ship Nick's upcoming book Phil, The

0:25:28.760 --> 0:25:32.800
<v Speaker 1>Rip Roaring and Unauthorized Biography of Golf's most colorful superstar.

0:25:33.960 --> 0:25:37.320
<v Speaker 1>Sports washing sports washing sports washing. Sports washing is the

0:25:37.440 --> 0:25:40.679
<v Speaker 1>use of sports to present a sanitized, friendlier version of

0:25:40.680 --> 0:25:45.120
<v Speaker 1>a political regime or operation. Michelson later apologized for using

0:25:45.119 --> 0:25:49.040
<v Speaker 1>words that did not reflect quote his true feelings, but

0:25:49.160 --> 0:25:52.800
<v Speaker 1>that apology was just another form of sports washing. He

0:25:52.840 --> 0:25:57.280
<v Speaker 1>should think people funding the new tour are scary because

0:25:57.359 --> 0:26:02.399
<v Speaker 1>they are. They are determined to succeed too. They just

0:26:02.440 --> 0:26:06.560
<v Speaker 1>announced the schedule that includes events in the United states

0:26:07.480 --> 0:26:11.280
<v Speaker 1>the term sportswashing is relatively new, but the practice is

0:26:11.320 --> 0:26:15.119
<v Speaker 1>almost as old as sports. Paul Christensen, a professor of

0:26:15.160 --> 0:26:17.840
<v Speaker 1>ancient Greek history at Dartmouth, says it goes all the

0:26:17.880 --> 0:26:25.439
<v Speaker 1>way back to the original Olympics. Christensen tells this story

0:26:26.359 --> 0:26:29.640
<v Speaker 1>there's a long war between Athens and Sparta, and Athens

0:26:29.640 --> 0:26:32.200
<v Speaker 1>looks like it's getting its ass handed to it. They're

0:26:32.240 --> 0:26:35.000
<v Speaker 1>getting the crap beating out of them, and everyone thinks

0:26:35.119 --> 0:26:38.600
<v Speaker 1>they're down and out. And so an Athenian politician named

0:26:38.600 --> 0:26:41.960
<v Speaker 1>Alcibiades comes to the Olympic Games and four sixteen BC,

0:26:42.960 --> 0:26:44.959
<v Speaker 1>right in the middle of the war, when things are

0:26:45.000 --> 0:26:49.320
<v Speaker 1>going bad for Athens, and Alcibiades enters several chariot teams

0:26:49.359 --> 0:26:55.160
<v Speaker 1>into the four horse chariot race and wins first, second,

0:26:55.400 --> 0:27:04.680
<v Speaker 1>and either third or fourth place. And that's like an

0:27:04.720 --> 0:27:08.920
<v Speaker 1>F one racing team. It was insanely expensive, and they

0:27:08.960 --> 0:27:11.320
<v Speaker 1>all said to him at home, you're crazy. We don't

0:27:11.320 --> 0:27:15.080
<v Speaker 1>have those kinds of resources. And he's like, listen, everyone

0:27:15.080 --> 0:27:17.400
<v Speaker 1>thought we were down and out. I win all these

0:27:17.400 --> 0:27:20.240
<v Speaker 1>events at Olympia, and now everyone in the Greek world

0:27:20.320 --> 0:27:23.760
<v Speaker 1>thinks that we're just fine, and they're terrified of US.

0:27:27.720 --> 0:27:34.719
<v Speaker 1>It was a straight up geopolitical maneuver. Modern sports. Washington

0:27:34.760 --> 0:27:38.240
<v Speaker 1>can take many forms. Counter wants the world to see

0:27:38.240 --> 0:27:40.840
<v Speaker 1>it as the host of the two men's World Cup,

0:27:41.160 --> 0:27:44.560
<v Speaker 1>not a country where migrant workers are exploited, including for

0:27:44.640 --> 0:27:48.120
<v Speaker 1>that competition. Thousands of workers have died over the last

0:27:48.119 --> 0:27:52.359
<v Speaker 1>decade building the World Cup infrastructure. Former Chinese Communist Party

0:27:52.400 --> 0:27:56.000
<v Speaker 1>leader Maud s Tong once banned golf, calling it quote

0:27:56.040 --> 0:27:59.280
<v Speaker 1>a sport for millionaires, but the game has since become

0:27:59.280 --> 0:28:03.720
<v Speaker 1>both legal and popular in China, leading to propaganda that

0:28:03.720 --> 0:28:07.360
<v Speaker 1>golf was actually invented there instead of in Scotland. If

0:28:07.359 --> 0:28:09.880
<v Speaker 1>you were to listen to the Chinese Communist Party, you'd

0:28:09.880 --> 0:28:12.960
<v Speaker 1>believe that everything that happens in China started in China

0:28:13.160 --> 0:28:16.760
<v Speaker 1>and belongs to China. If you think that kind of

0:28:16.880 --> 0:28:19.879
<v Speaker 1>silly nationalistic table would never fly in the US, I

0:28:19.960 --> 0:28:24.199
<v Speaker 1>have two words for you, Abner double Day. Millions of

0:28:24.200 --> 0:28:27.600
<v Speaker 1>American kids have grown up believing Double Day invented baseball,

0:28:27.960 --> 0:28:31.000
<v Speaker 1>a myth that was created a century ago to distance

0:28:31.040 --> 0:28:35.400
<v Speaker 1>the national pastime from its foreign antecedents cricket and rounders.

0:28:36.680 --> 0:28:39.960
<v Speaker 1>It's a proven fact that the game now designated baseball

0:28:40.040 --> 0:28:43.520
<v Speaker 1>is of modern and purely American origin, insisted one of

0:28:43.520 --> 0:28:46.360
<v Speaker 1>the game's first power brokers, Albert G. Spalding, in his

0:28:46.440 --> 0:28:50.520
<v Speaker 1>nineteen eleven books America's National Game. There is a hint

0:28:50.560 --> 0:28:54.160
<v Speaker 1>of sportswashing every time a US president throws out a

0:28:54.240 --> 0:28:57.880
<v Speaker 1>first pitch or a college president talks about football as

0:28:57.880 --> 0:29:03.000
<v Speaker 1>the quote front porch of a university. Sports seem like

0:29:03.080 --> 0:29:05.840
<v Speaker 1>they aren't political, which is precisely why they are so

0:29:05.960 --> 0:29:10.400
<v Speaker 1>often used for political purposes. The drama seduces us, and

0:29:10.480 --> 0:29:14.320
<v Speaker 1>our passions distract us, and so we swallow whatever government

0:29:14.320 --> 0:29:20.000
<v Speaker 1>officials feed us without even realizing it. After Russian invaded Ukraine,

0:29:20.040 --> 0:29:22.800
<v Speaker 1>the International Olympic Committee in FIFA move to ban both

0:29:22.880 --> 0:29:27.560
<v Speaker 1>Russia and its ally Belarus from competition. That might not

0:29:27.680 --> 0:29:30.840
<v Speaker 1>seem like much of a penalty for Russia's atrocities in Ukraine,

0:29:31.360 --> 0:29:34.280
<v Speaker 1>but don't think of it as a punishment. Think of

0:29:34.320 --> 0:29:38.400
<v Speaker 1>it as taking away a weapon. Russian President of Vladimir

0:29:38.440 --> 0:29:41.120
<v Speaker 1>Putin has long used sports to shape Russia's image as

0:29:41.120 --> 0:29:47.200
<v Speaker 1>both powerful and reasonable. Shortly after delivering a famously blistering

0:29:47.240 --> 0:29:50.760
<v Speaker 1>anti West speech in Munich in two thousand seven, Putin

0:29:50.840 --> 0:29:54.040
<v Speaker 1>successfully lobby the IOC to award the two thousand fourteen

0:29:54.080 --> 0:29:56.840
<v Speaker 1>Winter Olympics to sociate a one two punch that made

0:29:56.880 --> 0:30:00.600
<v Speaker 1>Russia seem like it and its leaders views belonged on

0:30:00.640 --> 0:30:04.320
<v Speaker 1>the world stage. Russia kept using sports to look strong,

0:30:04.680 --> 0:30:08.000
<v Speaker 1>instituting a state sponsored doping program to increase the country's

0:30:08.040 --> 0:30:12.440
<v Speaker 1>metal count and friendly. Putin opened the two thousand eighteen

0:30:12.440 --> 0:30:18.400
<v Speaker 1>Men's World Cup by welcoming spectators and journalists to quote open, hospitable,

0:30:18.720 --> 0:30:25.920
<v Speaker 1>friendly Russia. Earlier this year, Putin attended the Winter Olympics

0:30:25.920 --> 0:30:29.520
<v Speaker 1>opening ceremony and appeared to fake falling asleep as the

0:30:29.640 --> 0:30:34.520
<v Speaker 1>Ukrainian delegation entered the stadium. Then Putin invaded Ukraine shortly

0:30:34.560 --> 0:30:38.480
<v Speaker 1>after the games ended. The modern Olympics, like the ancient ones,

0:30:38.600 --> 0:30:42.160
<v Speaker 1>have often been a political tool. When Nazi Germany hosted

0:30:42.160 --> 0:30:44.920
<v Speaker 1>the ninety six Summer Olympics, it saw the event as

0:30:44.920 --> 0:30:48.480
<v Speaker 1>a pep rally for the Aryan race. The game's slogan

0:30:48.640 --> 0:30:53.080
<v Speaker 1>was quote, I call the youth of the world. Adolf

0:30:53.160 --> 0:30:56.640
<v Speaker 1>Hitler built the Olympius Stadion in Berlin, which supposedly seated

0:30:56.680 --> 0:30:59.800
<v Speaker 1>a hundred thousand people, and the Nazis paid for propaganda's

0:30:59.800 --> 0:31:03.080
<v Speaker 1>film maker Lenny reef install to make a documentary about

0:31:03.120 --> 0:31:07.000
<v Speaker 1>the Olympics. The Nazis also took down signs banning Jews

0:31:07.040 --> 0:31:12.320
<v Speaker 1>from public places in an effort to seem well, open, hospitable,

0:31:12.680 --> 0:31:20.480
<v Speaker 1>and friendly. People take sports super seriously. Christisen says, and

0:31:20.520 --> 0:31:22.840
<v Speaker 1>as soon as people do that, you can leverage it

0:31:22.960 --> 0:31:27.000
<v Speaker 1>for geopolitical purposes. My students are like, everyone's too cynical

0:31:27.040 --> 0:31:29.880
<v Speaker 1>for it to work now. Of course it works. It

0:31:30.240 --> 0:31:33.760
<v Speaker 1>always works. In some ways, it works better now because

0:31:33.800 --> 0:31:36.440
<v Speaker 1>you're so bombarded by it all the time that you

0:31:36.480 --> 0:31:39.959
<v Speaker 1>can't escape from it. A pr tactic that has been

0:31:40.000 --> 0:31:43.360
<v Speaker 1>successful for more than two thousand years is probably not

0:31:43.440 --> 0:31:47.840
<v Speaker 1>going away anytime soon. But sports fans and journalists can

0:31:47.880 --> 0:31:51.320
<v Speaker 1>at least call sports washing what it is, and athletes

0:31:51.440 --> 0:31:55.720
<v Speaker 1>should show some self respect when tyrants come calling. There

0:31:55.720 --> 0:31:58.800
<v Speaker 1>are plenty of ways to host games without being part

0:31:58.880 --> 0:32:05.360
<v Speaker 1>of such a dirty one. That was Michael Rosenberg reading

0:32:05.400 --> 0:32:08.320
<v Speaker 1>his piece. Sports washing is everywhere, but it's not new.

0:32:09.720 --> 0:32:18.600
<v Speaker 1>We'll link to it in our show notes. After a

0:32:18.680 --> 0:32:21.840
<v Speaker 1>break we tell you just how much Jimmy Butler really

0:32:21.880 --> 0:32:34.480
<v Speaker 1>loves coffee. I love coffee. I make a pot first

0:32:34.520 --> 0:32:36.400
<v Speaker 1>thing in the morning after walking the dogs. And then

0:32:36.400 --> 0:32:38.680
<v Speaker 1>I drink another cup or a mid afternoon pick me up.

0:32:39.000 --> 0:32:40.800
<v Speaker 1>There's hardly a day that goes by that I don't

0:32:40.840 --> 0:32:43.840
<v Speaker 1>have some. But as much as I love coffee, I'm

0:32:43.840 --> 0:32:46.840
<v Speaker 1>not consumed by it, at least not to the same

0:32:46.880 --> 0:32:50.800
<v Speaker 1>degree as Heat star Jimmy Butler. During the Bubble playoffs,

0:32:51.080 --> 0:32:54.040
<v Speaker 1>Butler turned his obsession with coffee into a side hustle

0:32:54.280 --> 0:32:58.160
<v Speaker 1>that's grown into a pretty impressive business. SI staffer Rohan

0:32:58.280 --> 0:33:00.800
<v Speaker 1>not Karney joins me to explain how Butler drinks an

0:33:00.800 --> 0:33:04.120
<v Speaker 1>outrageous amount of coffee every day and how that side

0:33:04.200 --> 0:33:11.000
<v Speaker 1>hustle began by him overcharging his NBA peers. All right, Rohan,

0:33:11.160 --> 0:33:13.840
<v Speaker 1>when I saw this story, I couldn't wait to read it.

0:33:13.840 --> 0:33:17.960
<v Speaker 1>It was fun, it was unexpected, it was dumb and

0:33:18.040 --> 0:33:20.560
<v Speaker 1>ways that I also loved. How did you come up

0:33:20.560 --> 0:33:24.880
<v Speaker 1>with this idea? So I have developed somewhat of a

0:33:24.920 --> 0:33:27.240
<v Speaker 1>relationship with people close to Jimmy Butler, and for the

0:33:27.240 --> 0:33:28.720
<v Speaker 1>longest time they're like, you know, Jimmy wants to do

0:33:28.760 --> 0:33:32.120
<v Speaker 1>coffee stuff. Jimmy always wants to coffee stuff. They frankly

0:33:32.160 --> 0:33:34.520
<v Speaker 1>don't really like if I pitched something really basketball heavy

0:33:34.560 --> 0:33:37.240
<v Speaker 1>to them. This was just a perfect confluence of events.

0:33:37.480 --> 0:33:40.600
<v Speaker 1>Jimmy Butler was doing a coffee pop up at the

0:33:40.640 --> 0:33:43.760
<v Speaker 1>Miami Open in Miami. I got invited to go, but

0:33:43.840 --> 0:33:46.200
<v Speaker 1>I was in Los Angeles, so I missed it, and

0:33:46.240 --> 0:33:47.640
<v Speaker 1>I was really bummed. They're like, do you still want

0:33:47.640 --> 0:33:50.040
<v Speaker 1>to talk to him about coffee? I've been talking about

0:33:50.840 --> 0:33:52.600
<v Speaker 1>to me, it's fun to do an interview that's just

0:33:52.680 --> 0:33:55.480
<v Speaker 1>really narrow as opposed to broad and scope. I don't

0:33:55.520 --> 0:33:57.880
<v Speaker 1>want to ask him about oh like, tell me about

0:33:57.920 --> 0:33:59.600
<v Speaker 1>how you feel about the heats, chances? This here? What's

0:33:59.600 --> 0:34:02.000
<v Speaker 1>he gonna You know? I wanted to do something that

0:34:02.080 --> 0:34:04.239
<v Speaker 1>was really narrow and scope, and it just happened that

0:34:04.560 --> 0:34:06.680
<v Speaker 1>he loves talking about coffee. He really wanted to talk

0:34:06.720 --> 0:34:08.359
<v Speaker 1>about this pop up. But I was like, I'm going

0:34:08.400 --> 0:34:11.200
<v Speaker 1>to get all the coffee questions that I've been wanting

0:34:11.200 --> 0:34:15.400
<v Speaker 1>to ask him off my chest. This thing really mushroomed

0:34:15.440 --> 0:34:17.360
<v Speaker 1>for him, right, I mean, because it's one thing to

0:34:17.440 --> 0:34:21.839
<v Speaker 1>love coffee, and it's another to become known outside of

0:34:21.840 --> 0:34:24.600
<v Speaker 1>basketball for coffee. Where you're doing this pop up at

0:34:24.600 --> 0:34:26.920
<v Speaker 1>the Miami Open and you know you've got your own

0:34:26.920 --> 0:34:29.680
<v Speaker 1>brand of coffee. Give us the backstory, the origin, story

0:34:29.760 --> 0:34:33.960
<v Speaker 1>for Jimmy's coffee career. Yeah, I think as many people know,

0:34:34.040 --> 0:34:35.440
<v Speaker 1>and if you don't, it kind of started when he

0:34:35.480 --> 0:34:38.719
<v Speaker 1>was in the NBA bubble. His trainer actually asked him.

0:34:38.760 --> 0:34:40.480
<v Speaker 1>I was like, when did you first get into coffee?

0:34:41.080 --> 0:34:43.239
<v Speaker 1>His trainer suggested it to him as something that could

0:34:43.239 --> 0:34:45.880
<v Speaker 1>maybe help performance wise, and I think that piques Jimmy's interest.

0:34:46.520 --> 0:34:48.600
<v Speaker 1>You know, even before the bubble, He's someone who would

0:34:48.600 --> 0:34:50.680
<v Speaker 1>love to travel, and he told me my favorite thing

0:34:50.719 --> 0:34:53.480
<v Speaker 1>to do in traveling go to local coffee shops, talk

0:34:53.560 --> 0:34:57.000
<v Speaker 1>to Barissa's, talk to people there. I'm just going there

0:34:57.040 --> 0:34:59.880
<v Speaker 1>and learn. He just got really really really good pe

0:35:00.040 --> 0:35:02.319
<v Speaker 1>We're trying to make the best coffee, but there is

0:35:02.840 --> 0:35:06.280
<v Speaker 1>I want to support everybody. I think he genuinely enjoys

0:35:06.360 --> 0:35:09.520
<v Speaker 1>talking to strangers in coffee shops, as kind of goofy

0:35:09.520 --> 0:35:12.000
<v Speaker 1>as that sounds. When he got to the bubble, there

0:35:12.040 --> 0:35:15.600
<v Speaker 1>weren't good coffee options. He started bringing himself selling it

0:35:15.640 --> 0:35:17.439
<v Speaker 1>for a lot of money. You know, Big Face money

0:35:17.480 --> 0:35:19.480
<v Speaker 1>comes from the idea that he was going to collect

0:35:19.480 --> 0:35:22.399
<v Speaker 1>big bills for a hundred dollar bills. Right. Big Face

0:35:22.440 --> 0:35:26.320
<v Speaker 1>Coffee is the name of his coffee company. Correct, correct

0:35:26.800 --> 0:35:28.480
<v Speaker 1>one of the things I love in your story is

0:35:28.520 --> 0:35:30.600
<v Speaker 1>when you say that he was going to collect big

0:35:30.640 --> 0:35:34.480
<v Speaker 1>face money. He's basically price gouging his captive audience, right

0:35:34.560 --> 0:35:37.239
<v Speaker 1>is capolutely yes, he I mean he knows what their

0:35:37.280 --> 0:35:41.080
<v Speaker 1>per deems are, he knows what everyone's contracts is. Like, Yeah,

0:35:41.080 --> 0:35:43.200
<v Speaker 1>when he was in the bubble, is absolutely a price

0:35:43.239 --> 0:35:46.920
<v Speaker 1>gouging skime. I believe the small medium in large sizes

0:35:46.960 --> 0:35:50.920
<v Speaker 1>all costs twenty dollars, no matter the drinking cosmylls. I

0:35:50.960 --> 0:35:54.040
<v Speaker 1>interview Jimmy Butther coming right out of the bubble even then,

0:35:54.120 --> 0:35:55.880
<v Speaker 1>he was like, I've been working on my latte are

0:35:56.000 --> 0:35:57.600
<v Speaker 1>all summer. He's like, I wish I could take a

0:35:57.680 --> 0:36:00.120
<v Speaker 1>year off just to open up a coffee shop, Like

0:36:00.320 --> 0:36:03.240
<v Speaker 1>this has been something that's been in his mind for years.

0:36:04.640 --> 0:36:08.520
<v Speaker 1>Are you a coffee aficionado because I love coffee. I

0:36:08.600 --> 0:36:11.359
<v Speaker 1>don't know if i'd say full blown aficionado, because there's

0:36:11.360 --> 0:36:14.000
<v Speaker 1>definitely people who are more knowledgeable than me. I love coffee.

0:36:14.080 --> 0:36:17.480
<v Speaker 1>I I probably even love learning about coffee even more

0:36:17.520 --> 0:36:20.000
<v Speaker 1>so than drinking it. Like I will have a cup

0:36:20.040 --> 0:36:22.399
<v Speaker 1>of cold brew a day, but I love learning how

0:36:22.400 --> 0:36:24.640
<v Speaker 1>to make different espresso drinks. I've been considering buying an

0:36:24.719 --> 0:36:27.520
<v Speaker 1>espresso machine, so I was. I think I was knowledgeable

0:36:27.640 --> 0:36:29.240
<v Speaker 1>enough that I could go back and forth with Jimmy

0:36:29.239 --> 0:36:32.000
<v Speaker 1>on it a bit. All right, So you're conversed in coffee,

0:36:32.040 --> 0:36:34.920
<v Speaker 1>you're talking to him about this. I'm curious about the

0:36:34.960 --> 0:36:37.279
<v Speaker 1>beans that he uses, where he say, get them? What

0:36:37.400 --> 0:36:40.360
<v Speaker 1>kind of selection is he going through? I would imagine

0:36:40.360 --> 0:36:43.120
<v Speaker 1>that that's an extensive process for him. I mean, so

0:36:43.200 --> 0:36:46.720
<v Speaker 1>he's selling beans now, he's in fact a coffee bean purveyor.

0:36:46.800 --> 0:36:49.480
<v Speaker 1>And if you go on I don't want to plug it,

0:36:49.520 --> 0:36:51.839
<v Speaker 1>but honestly, if you go in Big Face Coffee dot com,

0:36:51.840 --> 0:36:55.239
<v Speaker 1>which I've been curious, his beans are expensive. I think

0:36:55.280 --> 0:36:59.160
<v Speaker 1>it's up to seventy dollars for a five ounce can

0:36:59.280 --> 0:37:02.160
<v Speaker 1>of beans. I mean we're talking single origins stuff. It's

0:37:02.160 --> 0:37:04.440
<v Speaker 1>clearly you know he's sourcing things from Brazil, South America.

0:37:04.480 --> 0:37:07.520
<v Speaker 1>I asked his trainer what Jimmy's favorite coffee bean is.

0:37:07.680 --> 0:37:10.280
<v Speaker 1>He mentioned Brazil. I mean, another reason he loves Brazil

0:37:10.360 --> 0:37:13.000
<v Speaker 1>is because of his good buddy, neymar and so he's

0:37:13.080 --> 0:37:16.120
<v Speaker 1>grown to like Brazilian coffee as well. But he's definitely

0:37:16.200 --> 0:37:19.440
<v Speaker 1>very serious about sourcing his beans. I assume that s

0:37:19.480 --> 0:37:21.839
<v Speaker 1>I will let us expense that. So we're gonna just

0:37:21.880 --> 0:37:25.440
<v Speaker 1>go ahead and order some of that seventy coffee. It's research.

0:37:25.520 --> 0:37:27.920
<v Speaker 1>It's important. Can I perform like Jimmy Butler if I

0:37:27.960 --> 0:37:30.239
<v Speaker 1>drink his coffee? There's only one way to find out, Right,

0:37:30.280 --> 0:37:33.040
<v Speaker 1>We're gonna find out. But I'm I'm curious as well.

0:37:33.080 --> 0:37:35.600
<v Speaker 1>So he he starts this in the bubble. You know,

0:37:35.640 --> 0:37:39.799
<v Speaker 1>he's charging his teammates and other people exorbitant amounts, and

0:37:39.800 --> 0:37:43.240
<v Speaker 1>it blows up into big Face Coffee Company, and I'm wondering,

0:37:43.239 --> 0:37:45.719
<v Speaker 1>did he expect his side hustle to get this big

0:37:45.760 --> 0:37:48.240
<v Speaker 1>to the point where as you said, he's charging seventy

0:37:48.280 --> 0:37:52.120
<v Speaker 1>dollars for tiny cans of coffee beans. You know, that's

0:37:52.120 --> 0:37:54.760
<v Speaker 1>actually a really good question, John, because there's a fine

0:37:54.800 --> 0:37:59.480
<v Speaker 1>line between commitment to the bit and passion, I guess,

0:38:00.160 --> 0:38:03.480
<v Speaker 1>and Jimmy Butler is incredible at kind of straddling that

0:38:03.520 --> 0:38:06.120
<v Speaker 1>line in my opinion, where you know what I mean,

0:38:06.120 --> 0:38:08.120
<v Speaker 1>if you're about coffee, like he just he just like

0:38:08.280 --> 0:38:10.879
<v Speaker 1>keeps folding in jokes and it's just kind of keeping

0:38:10.880 --> 0:38:13.720
<v Speaker 1>you off balance. He told me about his his morning

0:38:13.719 --> 0:38:16.920
<v Speaker 1>coffee routine. He mentioned he doesn't make any coffee for

0:38:16.960 --> 0:38:18.440
<v Speaker 1>his daughter, but he's like, but I am trying to

0:38:18.480 --> 0:38:21.480
<v Speaker 1>find a way to get coffee to kids, because at home,

0:38:21.920 --> 0:38:24.640
<v Speaker 1>the first thing you do when we wake up is

0:38:25.320 --> 0:38:28.840
<v Speaker 1>have coffee with whoever else is up in the household.

0:38:28.920 --> 0:38:31.279
<v Speaker 1>Besides my daughter, she can't have coffee. She's own too,

0:38:31.719 --> 0:38:34.160
<v Speaker 1>But we're finding out a way to bring coffee two

0:38:34.239 --> 0:38:38.759
<v Speaker 1>kids as well. Um, and it's just entirely too much

0:38:38.840 --> 0:38:41.840
<v Speaker 1>coffee throughout the day if I'm at home, just because

0:38:41.960 --> 0:38:44.719
<v Speaker 1>that's what we really like to do, you know. I

0:38:44.760 --> 0:38:46.879
<v Speaker 1>asked him about if he likes other coffee flavored things.

0:38:46.920 --> 0:38:49.719
<v Speaker 1>He's like, I love everything coffee flavored. I want coffee

0:38:49.760 --> 0:38:55.240
<v Speaker 1>colored shoelaces. I think coffee anything is great. Coffee colored clothing,

0:38:55.800 --> 0:39:00.320
<v Speaker 1>coffee colored shoelaces, coffee flavoring dog for ever. In the

0:39:00.360 --> 0:39:04.239
<v Speaker 1>case when it be coffee is just phenomenally every way

0:39:04.280 --> 0:39:07.000
<v Speaker 1>you can do. I think that there's a part of

0:39:07.080 --> 0:39:10.239
<v Speaker 1>him that's just kind of thinks it's funny maybe how

0:39:10.280 --> 0:39:11.920
<v Speaker 1>big this can get. But I also think he is

0:39:12.120 --> 0:39:15.719
<v Speaker 1>a very genuine passion for coffee. He's leading into it.

0:39:15.760 --> 0:39:18.560
<v Speaker 1>I love that about Jimmy Butler. I I also loved

0:39:18.600 --> 0:39:21.839
<v Speaker 1>something that you tweeted in conjunction with your story where

0:39:21.880 --> 0:39:24.520
<v Speaker 1>you said that after learning about Jimmy Butler's coffee intake,

0:39:24.760 --> 0:39:27.839
<v Speaker 1>you were worried about Jimmy Butler's coffee intake. So tell

0:39:27.920 --> 0:39:31.640
<v Speaker 1>us about his daily coffee routine. Okay, this was like humbling,

0:39:32.040 --> 0:39:34.640
<v Speaker 1>because you know, I've been told all he drinks seven

0:39:34.680 --> 0:39:36.359
<v Speaker 1>to ten cups a day, and I'm like, that's not

0:39:36.400 --> 0:39:39.279
<v Speaker 1>even possible, Like how does he find the time to

0:39:39.400 --> 0:39:43.520
<v Speaker 1>do that? And he laid it out all for me,

0:39:43.640 --> 0:39:47.440
<v Speaker 1>step by step. If I want the road always, UM,

0:39:47.480 --> 0:39:52.279
<v Speaker 1>go have breakfast with my physical performance guy named Almando. Um,

0:39:52.320 --> 0:39:55.120
<v Speaker 1>we'll have breakfast, will have coffee over breakfast, and then

0:39:55.239 --> 0:39:58.960
<v Speaker 1>immediately after breakfast, UM, we go sit down and just

0:39:59.040 --> 0:40:02.960
<v Speaker 1>talk about life over a cup of coffee at some

0:40:03.160 --> 0:40:06.000
<v Speaker 1>coffee shop wherever we're at. And then I'll go back

0:40:06.040 --> 0:40:08.759
<v Speaker 1>to the room. I have my big face travel kid.

0:40:08.880 --> 0:40:12.600
<v Speaker 1>I'll make a cup there, have lunch team meeting, come

0:40:12.640 --> 0:40:15.880
<v Speaker 1>back another cup, YadA, YadA, YadA, do something else, and

0:40:15.920 --> 0:40:18.359
<v Speaker 1>then UM, me and Armando leave early for the game.

0:40:18.800 --> 0:40:21.120
<v Speaker 1>We'll go get some food and then we'll have another

0:40:21.200 --> 0:40:24.040
<v Speaker 1>cup and we'll find another cafe to go, grab call

0:40:24.160 --> 0:40:28.640
<v Speaker 1>for to go, and then go hoop. The two things

0:40:28.640 --> 0:40:30.799
<v Speaker 1>we know about Jimmy Butler He likes to wake up

0:40:30.840 --> 0:40:33.200
<v Speaker 1>really early in the morning for his workouts, and he

0:40:33.280 --> 0:40:36.240
<v Speaker 1>drinks a ton of coffee. I kind of like wanted

0:40:36.280 --> 0:40:38.440
<v Speaker 1>to very lightly suggest to him, like, hey, man, have

0:40:38.520 --> 0:40:41.160
<v Speaker 1>you thought about sleeping nine hours a day? Maybe that

0:40:41.239 --> 0:40:44.440
<v Speaker 1>would be really good for your performance as well. He

0:40:44.560 --> 0:40:47.160
<v Speaker 1>also claims I need to Texas trainer and get the

0:40:47.200 --> 0:40:49.400
<v Speaker 1>exact quote. He was like, I don't want to Butcher,

0:40:49.480 --> 0:40:50.600
<v Speaker 1>so I'm not gonna tell it to you. But my

0:40:50.680 --> 0:40:52.400
<v Speaker 1>trainer is some kind of word play, and he's like,

0:40:52.440 --> 0:40:55.360
<v Speaker 1>coffee doesn't actually wake you up. I don't know about

0:40:55.400 --> 0:40:59.319
<v Speaker 1>the science behind that. That's what he's claiming. So apparently

0:40:59.320 --> 0:41:01.880
<v Speaker 1>he's able to leap well, but his coffee intake is

0:41:02.000 --> 0:41:05.480
<v Speaker 1>off the chart. Yeah, you mentioned nap and sleep and

0:41:05.520 --> 0:41:08.440
<v Speaker 1>you say he sleeps well. How much does he sleep?

0:41:09.320 --> 0:41:11.719
<v Speaker 1>So I think during the season he's actually getting a

0:41:11.760 --> 0:41:14.600
<v Speaker 1>decent amount of sleep. It sounds study like he probably

0:41:14.640 --> 0:41:16.880
<v Speaker 1>takes a nap. I don't think he does the early

0:41:16.920 --> 0:41:20.520
<v Speaker 1>morning workouts as often during the season, so I think

0:41:20.560 --> 0:41:23.319
<v Speaker 1>he's getting an appropriate amount of sleep. I also think

0:41:23.360 --> 0:41:26.319
<v Speaker 1>that the heats sports science team probably has something to

0:41:26.320 --> 0:41:28.839
<v Speaker 1>say about how much sleep he should get, So I

0:41:28.880 --> 0:41:31.840
<v Speaker 1>think during the season it does seem like a normal amount.

0:41:31.960 --> 0:41:33.520
<v Speaker 1>I just want to know how. I want to know

0:41:33.600 --> 0:41:36.120
<v Speaker 1>physically how he told me he's able to fall asleep

0:41:36.160 --> 0:41:38.440
<v Speaker 1>five minutes after his head it's a pillow. I just

0:41:38.440 --> 0:41:46.560
<v Speaker 1>don't know how he does. Jimmy Butler is famously intense,

0:41:47.160 --> 0:41:49.400
<v Speaker 1>and he got into an argument this season that we

0:41:49.480 --> 0:41:52.880
<v Speaker 1>all saw with his teammate Udonis Haslem and his coach

0:41:53.239 --> 0:41:56.480
<v Speaker 1>Eric Spoelstra, and I'm wondering, are we sure that he

0:41:56.520 --> 0:42:00.279
<v Speaker 1>needs extra caffeine? Listen, immediately after the story him out,

0:42:00.280 --> 0:42:02.759
<v Speaker 1>people were like, hey, the most have in the caffeine rage. Um,

0:42:03.680 --> 0:42:06.000
<v Speaker 1>he's in deep now too. I mean, he told him

0:42:06.080 --> 0:42:08.080
<v Speaker 1>he doesn't remember the last time he didn't have a

0:42:08.080 --> 0:42:09.560
<v Speaker 1>cup of coffee. I think he's had a cup of

0:42:09.719 --> 0:42:12.960
<v Speaker 1>at least one cup of coffee every single day for

0:42:13.160 --> 0:42:15.479
<v Speaker 1>at least three or four years now, if not longer.

0:42:15.480 --> 0:42:18.680
<v Speaker 1>I mean, I think a lot of people understand that

0:42:18.760 --> 0:42:22.040
<v Speaker 1>level of dependence. But I don't know that he needs

0:42:22.040 --> 0:42:23.480
<v Speaker 1>it because of how in since he is. But I

0:42:23.520 --> 0:42:25.360
<v Speaker 1>know that that he can't do without it at this

0:42:26.120 --> 0:42:27.640
<v Speaker 1>he can't do it without it. And you asked him

0:42:27.640 --> 0:42:29.480
<v Speaker 1>about that and whether or not he could kick the

0:42:29.480 --> 0:42:32.640
<v Speaker 1>caffeine habit and stop drinking coffee, and he gave you

0:42:32.680 --> 0:42:36.080
<v Speaker 1>a very Jimmy reply, Could I do it? Yes? Do

0:42:36.239 --> 0:42:37.799
<v Speaker 1>I want to do it? No? Do I want to

0:42:37.800 --> 0:42:40.480
<v Speaker 1>try to do it? No? Do I think about doing it? No?

0:42:40.920 --> 0:42:43.960
<v Speaker 1>But could I do it? Yes? But I'm not, so

0:42:44.160 --> 0:42:47.880
<v Speaker 1>we can skip that work. He was, like he was

0:42:47.920 --> 0:42:50.719
<v Speaker 1>ready to get past that question for sure. Yeah. I

0:42:50.719 --> 0:42:53.040
<v Speaker 1>could totally stop drinking if I wanted to, but I

0:42:53.040 --> 0:42:56.279
<v Speaker 1>don't want to. Yeah. He also told you that what

0:42:56.320 --> 0:42:59.640
<v Speaker 1>he loves most about coffee is the conversation he has

0:42:59.680 --> 0:43:02.520
<v Speaker 1>with people over coffee, and you asked him, I thought

0:43:02.520 --> 0:43:04.960
<v Speaker 1>a fantastic question, nicely done by you and your reporting

0:43:04.960 --> 0:43:09.000
<v Speaker 1>instincts about his dream coffee shop, Hay. This to me

0:43:09.120 --> 0:43:11.560
<v Speaker 1>was a very good example of just how eclectic this

0:43:11.600 --> 0:43:14.120
<v Speaker 1>man is. Like I said, commitment to the bit at

0:43:14.120 --> 0:43:18.239
<v Speaker 1>all times just leaves you wondering what this man's true

0:43:18.239 --> 0:43:20.000
<v Speaker 1>in Tenson's were. But I believe he told me that

0:43:20.080 --> 0:43:23.520
<v Speaker 1>three people he'd like to copy with our neymar I

0:43:23.520 --> 0:43:26.760
<v Speaker 1>would pick name Army. Each fan of Nenymore, I would

0:43:26.800 --> 0:43:29.960
<v Speaker 1>pick Barack Obama. I think he was just like I

0:43:30.000 --> 0:43:33.359
<v Speaker 1>want Obama. Yeah, I gotta have a rockets, I mean

0:43:33.400 --> 0:43:40.320
<v Speaker 1>hard to Hercule. And then lastly, who is the tennis

0:43:40.320 --> 0:43:42.480
<v Speaker 1>prodigy who was at the Miami Open And I believe

0:43:42.480 --> 0:43:45.360
<v Speaker 1>he was like just he was behind the you know bench,

0:43:45.440 --> 0:43:47.640
<v Speaker 1>so to speak, whipping up coffees. I think she was there.

0:43:47.640 --> 0:43:49.880
<v Speaker 1>He was making coffees for her other players at the tournament.

0:43:49.960 --> 0:43:53.600
<v Speaker 1>So yeah, an odd mix that I think is representative

0:43:53.600 --> 0:43:58.479
<v Speaker 1>of just how goofy this man is. How many cups

0:43:58.480 --> 0:44:01.160
<v Speaker 1>of coffee did you have before this interview? I think

0:44:01.200 --> 0:44:03.920
<v Speaker 1>I had not had my coffee yet. During the interview,

0:44:03.960 --> 0:44:06.160
<v Speaker 1>I think I was like excited to go get it,

0:44:06.239 --> 0:44:08.319
<v Speaker 1>and so excited to go tell you about are at

0:44:08.320 --> 0:44:10.719
<v Speaker 1>the coffee I got that. I just somehow got too

0:44:10.760 --> 0:44:12.560
<v Speaker 1>worked up and forgotten. It was kind of sad because

0:44:12.560 --> 0:44:14.319
<v Speaker 1>I wanted to be like, hey, I'm drinking this right

0:44:14.360 --> 0:44:17.680
<v Speaker 1>now and remember regretting I didn't have that moment. Well,

0:44:17.680 --> 0:44:18.960
<v Speaker 1>now you and I are going to have to go

0:44:19.040 --> 0:44:22.759
<v Speaker 1>get coffee year on my dream coffee shop. Han, this

0:44:22.880 --> 0:44:25.960
<v Speaker 1>was precisely the pickup we needed. How delightful. Thank you

0:44:26.040 --> 0:44:28.319
<v Speaker 1>for this. Thank you so much. I listen. I've been

0:44:28.320 --> 0:44:30.600
<v Speaker 1>waiting to get my call up on SI weekly. Okay,

0:44:30.640 --> 0:44:32.880
<v Speaker 1>this is it, this is the big leagues. Uh, this

0:44:32.960 --> 0:44:34.719
<v Speaker 1>is it for me. So thank you so much for

0:44:34.719 --> 0:44:37.880
<v Speaker 1>having me on. You can read Rohan's piece about Jimmy

0:44:37.880 --> 0:44:40.640
<v Speaker 1>Butler and his coffee obsession on SI dot com well

0:44:40.680 --> 0:44:46.680
<v Speaker 1>link to it in our show notes. Sports Illustrated Weekly

0:44:46.760 --> 0:44:49.360
<v Speaker 1>is a production of Sports Illustrated and I Heart Radio.

0:44:49.840 --> 0:44:52.520
<v Speaker 1>For more podcasts from I Heart Radio, visit the I

0:44:52.600 --> 0:44:55.880
<v Speaker 1>Heart Radio app, Apple Podcasts, or wherever you get your

0:44:55.920 --> 0:44:59.480
<v Speaker 1>favorite shows. And for more of Sports Illustrated's best stories

0:44:59.520 --> 0:45:03.480
<v Speaker 1>and pot tests, visit SI dot com. This episode of

0:45:03.480 --> 0:45:07.040
<v Speaker 1>Sports Illustrated Weekly was produced by Cooper McKim, Jessica your Moski,

0:45:07.200 --> 0:45:10.399
<v Speaker 1>and Isaac Lee, who was also our sound engineer. Our

0:45:10.440 --> 0:45:14.240
<v Speaker 1>senior producer is Dan Blue. Our executive producers are Scott

0:45:14.280 --> 0:45:17.759
<v Speaker 1>Brody and me John Consults. Our theme song is by

0:45:17.760 --> 0:45:21.080
<v Speaker 1>Nolan Schneider. Thanks for listening, and if you've stuck around

0:45:21.080 --> 0:45:25.640
<v Speaker 1>this long, we leave you with this. Put me on

0:45:25.680 --> 0:45:27.440
<v Speaker 1>a little bit. What should I be doing at home

0:45:27.480 --> 0:45:30.800
<v Speaker 1>so I can be drinking coffee like Jimmy but Um.

0:45:30.920 --> 0:45:32.560
<v Speaker 1>First of all, you uhould pay me to come make

0:45:32.600 --> 0:45:34.360
<v Speaker 1>your coffee. Let's get it out of the way. I

0:45:34.400 --> 0:45:37.680
<v Speaker 1>can do that for you. Um. The ratio that I

0:45:37.840 --> 0:45:41.560
<v Speaker 1>like to use is sixteen and one, but it's different

0:45:41.560 --> 0:45:44.840
<v Speaker 1>for everybody. So whatever post about wherever gets you happy,

0:45:45.040 --> 0:45:47.880
<v Speaker 1>I just know, for a million dollars a second, I

0:45:47.920 --> 0:45:50.440
<v Speaker 1>will come and make your make your coffee.