WEBVTT - Why Do We See Faces in Inanimate Objects?

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<v Speaker 1>Welcome to brain Stuff production of I Heart Radio, Hey

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<v Speaker 1>brain Stuff, Lauren bob o blam here. The world is

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<v Speaker 1>full of faces. Faces in wall outlets, faces in lamp switches,

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<v Speaker 1>faces in cheese graters. Sometimes these faces have religious significance,

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<v Speaker 1>or like the woman who found an image of the

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<v Speaker 1>Virgin Mary and her grilled cheese, or the cheeto that

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<v Speaker 1>looks convincingly like Jesus. The phenomenon of seeing faces where

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<v Speaker 1>they're not supposed to be, in clouds, on buildings in

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<v Speaker 1>tacos is so common and widespread that it has a

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<v Speaker 1>name paraidolia. In Greek, paraidolia translates as beyond form or image,

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<v Speaker 1>and it means finding meanings or patterns where there aren't any,

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<v Speaker 1>like hearing a heartbeat in white noise, or believing that

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<v Speaker 1>a seat cushion is mad at you. It's easy to

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<v Speaker 1>dismiss paraidolia as at best of fun optical illusion or

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<v Speaker 1>at worst a psychotic delusion. But some scientists now believe

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<v Speaker 1>that our uncanny ability to find faces and everyday objects

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<v Speaker 1>points to a new understanding of how our brains process

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<v Speaker 1>the outside world. Instead of taking in visual cues and

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<v Speaker 1>then making sense of them. As an apple, a tree

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<v Speaker 1>or a face. It might be the other way around.

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<v Speaker 1>What if our brains are actually telling our eyes what

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<v Speaker 1>to see. We spoke with Kang Lee, a professor of

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<v Speaker 1>applied psychology and human development at the University of Toronto.

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<v Speaker 1>Lee has spent decades studying how infants, children and adults

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<v Speaker 1>process faces, and relatedly, he gave a popular Ted talk

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<v Speaker 1>on how to tell kids are lying. Lee explained that

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<v Speaker 1>we're basically programmed to see faces as a product of

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<v Speaker 1>millions of years of evolution. Quote as soon as we're born,

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<v Speaker 1>we start to look for faces. One reason is that

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<v Speaker 1>our ancestors needed to avoid predators or find prey, all

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<v Speaker 1>of which have faces. And a second reason is that

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<v Speaker 1>humans are very social animals. When we interact with each other,

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<v Speaker 1>we need to know if the other person is a

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<v Speaker 1>friend or foe. Since the ability to quickly recognize and

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<v Speaker 1>respond to different faces could be a matter of life

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<v Speaker 1>and death. There's a much higher cost for not seeing

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<v Speaker 1>the lions face in the underbrush than for mistaking an

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<v Speaker 1>orange and black flower for a lion's face. The brain

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<v Speaker 1>is better off making a false positive if it means

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<v Speaker 1>that you're primed to recognize real danger too. Okay, So

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<v Speaker 1>if evolution has programmed our brains to prioritize faces, how

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<v Speaker 1>exactly does it all play out under the hood. The

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<v Speaker 1>conventional understanding of how we see things is that the

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<v Speaker 1>eyes taken visual stimuli from the outside world a light, colors,

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<v Speaker 1>shapes movement, and send that information to the visual cortex,

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<v Speaker 1>located in a region of the brain known as the

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<v Speaker 1>occipital lobe. After the occipital lobe translates the raw data

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<v Speaker 1>into images, those images are sent to the frontal lobe,

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<v Speaker 1>which does the high level processing. We look at a cliff,

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<v Speaker 1>and our brains then have to determine is that a

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<v Speaker 1>rock outcropping or is it a giant head. That conventional

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<v Speaker 1>model is what Lee calls bottom up processing, in which

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<v Speaker 1>the brain's role is to passively take an information and

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<v Speaker 1>make sense of it. If the brain sees faces everywhere,

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<v Speaker 1>it's because the brain is responding to face like stimuli,

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<v Speaker 1>basically any cluster of spots and spaces that roughly look

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<v Speaker 1>like two eyes, a nose, and amount. But Lee and

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<v Speaker 1>other researchers began to question the bottom up of processing model.

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<v Speaker 1>They wondered if it wasn't the other way around, a

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<v Speaker 1>top down process In which the brain is calling the shots.

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<v Speaker 1>Alice said, we wanted to know whether the frontal lobe

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<v Speaker 1>actually plays a very important role in helping us to

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<v Speaker 1>see faces instead of the face imagery coming from the outside.

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<v Speaker 1>The brain generates some kind of expectation from the frontal lobe,

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<v Speaker 1>then goes back to the occipital lobe and finally to

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<v Speaker 1>our eyes, and then we see faces. That question is

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<v Speaker 1>what made Lee think about paradolia. Had read those stories

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<v Speaker 1>of people seeing images of Jesus, Elvis, and angels in

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<v Speaker 1>their toast and tortillas and wondered if he could build

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<v Speaker 1>an experiment around it. So Lee recruited a bunch of

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<v Speaker 1>regular people, hooked them up to an fm R I scanner,

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<v Speaker 1>and showed them a series of grainy images, some of

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<v Speaker 1>which contained hidden faces and some of which were pure noise.

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<v Speaker 1>The participants were told that exactly half of the images

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<v Speaker 1>contained a face, which was not true, and we're asked

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<v Speaker 1>with each new image, do you see a face? As

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<v Speaker 1>a result of this prodding, participants reported seeing a face

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<v Speaker 1>thirty four percent of the time, and there was nothing

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<v Speaker 1>but static. What was most interesting to Lee were the

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<v Speaker 1>images coming back from the real time f m R

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<v Speaker 1>I scan. When part disipants reported seeing a face, the

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<v Speaker 1>face area of their visual cortex lit up even when

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<v Speaker 1>there was no face in the image at all. That

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<v Speaker 1>told Lee then another part of the brain must be

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<v Speaker 1>telling the visual cortex to see a face. In a

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<v Speaker 1>paper provocatively titled seeing Jesus in Toast Neural and Behavioral

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<v Speaker 1>Correlates a Face Paraidolia, Lee and his colleagues reported that

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<v Speaker 1>when the brain was properly primed to see faces, then

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<v Speaker 1>the expectation to see a face was coming from the

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<v Speaker 1>frontal lobe, specifically an area called the inferior frontal gyrus.

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<v Speaker 1>Lee explained, the inferior frontal gyrus is a very interesting area.

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<v Speaker 1>It's related to generating some kind of idea and an

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<v Speaker 1>instructing our visual cortex to see things. If the idea

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<v Speaker 1>is a face, then it would see a face. If

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<v Speaker 1>the idea is Jesus, I'm pretty sure the cortex is

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<v Speaker 1>going to see Jesus. If the idea is Elvis, then

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<v Speaker 1>it's going to see Elvis. The Jesus in Toast paper

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<v Speaker 1>one Lee teen ig Noble Prize, a cheeky award handed

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<v Speaker 1>out by the humorous science magazine Annals of improbable research,

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<v Speaker 1>but Lie says the Paradolia experiment proved the top down

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<v Speaker 1>processing plays a critical role in how we experience the

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<v Speaker 1>world around us. He said, a lot of things we

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<v Speaker 1>see in the world aren't coming from our site, but

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<v Speaker 1>are coming from inside our minds. Lee has also run

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<v Speaker 1>research on babies and racial bias. He found that the

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<v Speaker 1>very youngest babies were able to recognize differences between faces

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<v Speaker 1>of all races, but lost that ability as they grew older.

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<v Speaker 1>By nine months, they could only differentiate between faces that

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<v Speaker 1>were their same race. The rest started to blur together.

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<v Speaker 1>The reason is that they had only been exposed to

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<v Speaker 1>same race faces, in most case mom and dad, for

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<v Speaker 1>the first nine months of their life. From his research,

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<v Speaker 1>Lee now believes that racial biases are not biological. We

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<v Speaker 1>simply learned to trust people that look like the faces

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<v Speaker 1>we saw when our brains were first developing. Unfortunately, this

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<v Speaker 1>can develop later into different kinds of biases based on

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<v Speaker 1>societal messaging and stereotypes. Lee said. The reason that there

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<v Speaker 1>are racial biases is because of early experiences. If we

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<v Speaker 1>created a diverse visual and social experience for children, then

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<v Speaker 1>they would be less likely to have biases. The good

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<v Speaker 1>news is that parents and educators can combat racial bias

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<v Speaker 1>by exposing infants and toddlers to faces of all races

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<v Speaker 1>and identifying them by things like names, professions, or other

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<v Speaker 1>personally identifying qualifiers or interests, not as a white person

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<v Speaker 1>or a black person. Today's episode was written by Dave

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<v Speaker 1>Ruse and produced by Tyler Clain. For more on this

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<v Speaker 1>amounts of other topics, visit how stuff works dot com.

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<v Speaker 1>Brain Stuff is production of iHeart Radio. For more podcasts

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