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Speaker 1: Hello, I'm Scott so, I'm Evan Noby Williams, and I'm

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Speaker 1: Michael Barr. And this is the Bloomberg Business of Sports

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Speaker 1: podcast where we we we explore the big money issues

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Speaker 1: in the world of sports. Let's start with the Red

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Speaker 1: Sox and the Broom against the New York Yankees. And

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Speaker 1: this if not even like this is not oh Yankee

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Speaker 1: fan upset the Yankees lost. If you're the Yankees from

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Speaker 1: a business perspective, the last thing you want is to

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Speaker 1: be locked into a position where as you get into

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Speaker 1: those you know, the the August September's where it's pretty

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Speaker 1: clear you're not winning the division and it's pretty clear

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Speaker 1: you're not missing the playoffs, you're gonna be a safe

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Speaker 1: wild card team. Then what's the impetus to watch? I mean,

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Speaker 1: you want to you want to be playing and watching

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Speaker 1: for you gotta keep interest involved in the team. I'm

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Speaker 1: not sure falling ying games back and having a five

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Speaker 1: whatever game lead, that's a tough spot to be if

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Speaker 1: you're asking fans to have a real vested interest in

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Speaker 1: the club in games that maybe don't matter all that much,

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Speaker 1: but fans are still The Yankees are still one of

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Speaker 1: the more exciting teams to watch in in the American League.

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Speaker 1: You know, they have a few massive stars, guys who

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Speaker 1: you want to watch every at bat. What I want?

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Speaker 1: What I want, Evan, is that email from our friend

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Speaker 1: Eric Handler that says record rating on Yes, we love

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Speaker 1: our Eric Handler record ratings because you know what if

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Speaker 1: this was if they were battling for first place come

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Speaker 1: mid September late September, those numbers would be monster and

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Speaker 1: they're not going to be battling for first place. Worth

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Speaker 1: also mentioning a number of years ago, not not all

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Speaker 1: that long ago, three or four years ago, baseball redid

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Speaker 1: its playoff system, you know, added that second wild card,

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Speaker 1: which keeps teams in it longer. Also makes getting the

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Speaker 1: first wild card not as guarantee as it used to be. Uh,

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Speaker 1: do you think we eventually get to a point where

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Speaker 1: we may see another change given the fact that right

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Speaker 1: now the two best teams probably in the American League

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Speaker 1: are in the same division, one of them. Right now,

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Speaker 1: it certainly looks like the Yankees is going to end

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Speaker 1: up in a one game playoff. Yeah, the Yankees. Could

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Speaker 1: you know you run into a hot pated the first

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Speaker 1: the first day of the playoffs, Uh, that seems like

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Speaker 1: the kind of thing that Baseball obviously would like to

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Speaker 1: avoid in the future. I wonder if we'll see a

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Speaker 1: change now. That brings me to another point, and the

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Speaker 1: one game playoff for the wild card. I'm wondering if

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Speaker 1: that needs to be amended. Well, we're looking at this. Look.

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Speaker 1: The NBA is loud looking at the once to sixteen

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Speaker 1: if they can solve a travel schedule. It all boils

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Speaker 1: down to I think what Eben hit on there. You

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Speaker 1: don't want your dominant teams, your two best teams, playing

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Speaker 1: at anything less than before championship something that means more,

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Speaker 1: you don't want one of these dominant teams out earlier

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Speaker 1: just because of how you position. It would have been

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Speaker 1: very nice this year to have seen like the Rockets

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Speaker 1: and the Warriors play in the NBA Finals, and if

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Speaker 1: they can solve the travel issues, and you know, you

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Speaker 1: have teams based in Portland and travel more than others,

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Speaker 1: perhaps from from the dollars and cents perspective, bar and

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Speaker 1: we know that's what drives most decisions that the owners

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Speaker 1: would probably like to get there. Yeah, have you seeded

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Speaker 1: baseball this year based on just straight record not divisions?

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Speaker 1: You would have the Yankees and Red Sox on collision

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Speaker 1: course for a for an a LCS showdown. And you know,

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Speaker 1: the folks over at Turner right now, you can hear

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Speaker 1: the drool from here. You know that that is the

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Speaker 1: dream come true. You can hear it. You've got a

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Speaker 1: baritone drool. You're not You're like no other. But but

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Speaker 1: the problem that I see with the playoff system in baseball,

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Speaker 1: the wildcard, I just really don't like the one at

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Speaker 1: least maybe the best two out of three. Okay, yeah,

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Speaker 1: there's certainly some issues. You then get more games as

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Speaker 1: a guy who has worked at Yankee Stadium deep into

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Speaker 1: October and there's no screen in the press box. And

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Speaker 1: then were you there that year where I had to

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Speaker 1: actually retire to the back room? Was that was? That?

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Speaker 1: Was I with you? That I wasn't there? But I

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Speaker 1: were so cold. But I bought on the way. I

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Speaker 1: bought the gloves that you know, cover everything but the

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Speaker 1: tips so I could type. And I was in the

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Speaker 1: first row of the press box overlooking but there's no glass.

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Speaker 1: It was so cold cold, was very cold. I mean

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Speaker 1: you could I just could not. I could not work.

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Speaker 1: I had to Actually I was holding I got cups

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Speaker 1: of hot chocolate just to hold them so hopefully warm

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Speaker 1: up so I could then type. That was not sustainable,

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Speaker 1: so I had to I just went to the back room.

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Speaker 1: I watched the game on TV. It was the only

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Speaker 1: way I could do my question. When you say you

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Speaker 1: worked at Yankee Stadium, yes, did you work for their organization?

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Speaker 1: For for us? I was. I was trying to type.

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Speaker 1: You think it was a column at the time. I

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Speaker 1: was trying to type as the game was going on,

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Speaker 1: and they were just so cold, they were almost immobile.

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Speaker 1: It just did a typewriter on your lap. I had

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Speaker 1: my laptop. You can't I know you can't see me,

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Speaker 1: but I'm not Michael Barr. Where it was like recently

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Speaker 1: or like like twenty years ago, like I was trying

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Speaker 1: to could have been twenty years ago, but I think

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Speaker 1: twenty years ago you still could have had a lab

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Speaker 1: sum wasn't. Yeah, I would say it was probably, I

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Speaker 1: don't know, seven years again. Open air press box great

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Speaker 1: in San Diego, Yes, less good when you're covering. Not

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Speaker 1: that you really care about my comfort. But should the

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Speaker 1: Yankees choose to put some sliding glass in the press box,

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Speaker 1: you can close it in October, I vote yes and

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Speaker 1: maybe be very appreciative. I gotta tell you a quick

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Speaker 1: story about a typewriter about thirty two years ago, thirty

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Speaker 1: three and I'm applying for a job at a radio

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Speaker 1: station in Detroit and I typed out, literally typed out

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Speaker 1: my resume. I mean it looked like something off of

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Speaker 1: I Love Lucy and sent it in and and you know,

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Speaker 1: the news director looked at that and he said, what

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Speaker 1: in the sam Hill is this? And I had to

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Speaker 1: have someone back me to say, give him a chance.

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Speaker 1: He's just stupid. And the rest is history. But I

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Speaker 1: love the typewriters. They had a special thing, is what

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Speaker 1: why not was all about it? Yeah? Why had a

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Speaker 1: moment at a little moment there, Remington Steel, Remington Steel.

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Speaker 1: I really didn't, alright, I'm sorry, I got off track

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Speaker 1: as I usually do, and moving right along. This one

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Speaker 1: I like for several reasons, not because of intro and

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Speaker 1: intro and take it away, Yeah, and take it away.

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Speaker 1: PepsiCo CEO Indrewnyi will step aside on October three after

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Speaker 1: twelve years leading the company through the changing landscape of

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Speaker 1: the snow so and snack industry. Now I'm sad to

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Speaker 1: see her step down, but what she did as an

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Speaker 1: impact for the industry, especially in sports, She's the one

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Speaker 1: and Derrek Jeter said this. Jeter got schooled by nu

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Speaker 1: Ye about business, which helped him move on into you know,

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Speaker 1: the Marlins and all the other stuff. So I had

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Speaker 1: that work out with the Marlins. So that that's too eazy.

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Speaker 1: I mean it's she had a big impact. So I

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Speaker 1: mean people if people aren't familiar saying, well, why are

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Speaker 1: we talking about the Pepsi CEO and the sports business podcast,

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Speaker 1: it's because of Pepsi stature as a sponsor in the

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Speaker 1: sports world. Uh Indra Nui really does command where do

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Speaker 1: we put these dollars? Interacts all the time with the commissioners,

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Speaker 1: a very powerful figure in the sports world. Although it

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Speaker 1: might not occur to many fans that she does have

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Speaker 1: that kind of show. Don't tell Scott uh Pepsi sponsors

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Speaker 1: of the NBA, of the NFL, about of Major League

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Speaker 1: Baseball is nobody. Williams underscores the point. This is why

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Speaker 1: will Leaguide deals with the NHL and NBA. They are

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Speaker 1: also for our younger fans out there. One of the

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Speaker 1: early movers into the sports mountain, dew. They're they're one

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Speaker 1: of their soda breast, first to get in there. Dorito's

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Speaker 1: is another brand as well that has done kind of

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Speaker 1: a lot of land during the Super Bowl about that

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Speaker 1: and unlike you that, I want the world to know

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Speaker 1: how this works. Every Monday, Wednesday and Friday, like at

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Speaker 1: about whenever we're recording, I move over to Emmins. Come on,

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Speaker 1: it's time, let's go. And he's got the little little

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Speaker 1: penny's got and he's writing in his notebook. Now I

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Speaker 1: know what he's writing. It's it's it's the information, need

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Speaker 1: potatoes and the statistics that back our generalizations. Thank goodness, love,

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Speaker 1: we love. What else you got? What else you got

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Speaker 1: on pepsi? Oh, we don't know what. We never did.

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Speaker 1: We never did the diet Coke die pepsi blind. I'm

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Speaker 1: telling you there's a difference. You think you can tell

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Speaker 1: the difference. There's there's no question I can tell the difference.

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Speaker 1: We find now we have to listening out there knows

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Speaker 1: when I'm talking about that Coca Cola compared the pepsi

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Speaker 1: Coca Cola's. Let me put it this way, Pepsi has

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Speaker 1: a little sweeter taste than coca cola. Okay, well, I

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Speaker 1: think see, I think coca cola has a little bit

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Speaker 1: of a sweeter taste than pepsi. There we go, see

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Speaker 1: this in the tongue of the beholder. What was what

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Speaker 1: was that thing that people heard one thing and it

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Speaker 1: was another thing? What was that thing that was Yanni

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Speaker 1: versus yeah, yeah, okay, right, which I never understood that.

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Speaker 1: It's like, how can you not hear, Laurel, I'm sorry

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Speaker 1: you can't. But in this case, with pepsi versus Coca cola,

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Speaker 1: there's more of a the carbonation is more in the

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Speaker 1: Coca cola. Well, I like to reward our loyal listeners

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Speaker 1: with mentions. And Alison Sudovsky, when we've previously had this discussion,

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Speaker 1: emailed me directly to be like, when she's been at

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Speaker 1: restaurants and sorry if I get this wrong, Allison, but

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Speaker 1: if they if you order to coke and they said, oh,

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Speaker 1: I'm sorry, we only have pepsis that okay? She'd be like, no,

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Speaker 1: forget it. I've never heard that. So the taste is

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Speaker 1: for her, the taste is that different. But I'm still

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Speaker 1: I'm still doubting whether or not you can pick it up.

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Speaker 1: Do do restaurants have poor licenses in the same way

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Speaker 1: that stadiums do. How does a restaurant choose whether they

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Speaker 1: offer both gives them the better deal? So, just like

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Speaker 1: they do at Madison Square Garden, for example, you know

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Speaker 1: coke and PEPSI will will vie to be the official

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Speaker 1: coke at or the official soda at a Let's say,

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Speaker 1: I don't know Papa John's or something like that. Is

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Speaker 1: that well? I mean, if you're dealing with a national

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Speaker 1: chain like that, then you probably incentivizing, might even fork

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Speaker 1: over a few bucks to be the official because it's

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Speaker 1: worth it. But you know, I don't want off restaurants, correct,

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Speaker 1: I would doubt that would be the way it would work.

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Speaker 1: By the way, from the Midwest, in Michigan Detroit, where

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Speaker 1: I was born, we called it pop. So when I

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Speaker 1: came to New York and I said can I have

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Speaker 1: a pop? Yeah? In Manhattan looked at me like, what

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Speaker 1: are you talking about? Now? In the South they call

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Speaker 1: it lucky to get punched. It's like wait, wait, let's

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Speaker 1: bring up the trade I mean. And then in the

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Speaker 1: South they call it soda yeah, or sometimes people say coke,

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Speaker 1: but they mean the whole gamut. In the South, you

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Speaker 1: just order sweet Teeth. So yeah, So I'm just I'm

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Speaker 1: just wondering why unscientific. By the way, all of our

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Speaker 1: bosses here al there's he He suggested perhaps doing a

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Speaker 1: podcast on I've been like, we were just discussing the

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Speaker 1: venues and how they picked their soda, sort of the

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Speaker 1: business behind it. I'm curious. Everybody tweeted bar like you

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Speaker 1: let Big Bar no Big Bar Sports if you're interested

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Speaker 1: in that. I was going to listen to this and

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Speaker 1: be like, why are you asking whether I asked you,

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Speaker 1: I'm interested, I want to do it. So we're gonna

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Speaker 1: put our boss down is yes, he'd like to hear it,

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Speaker 1: but I'm curious if others would like to hear We'll

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Speaker 1: get a guest on who can explain the business of

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Speaker 1: soda as it pertains to sports venues, whether it's just

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Speaker 1: a marketing deal or if there's something. How do they competent?

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Speaker 1: How do they cop us? What's the r O Y? What?

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Speaker 1: How do you utilize it? If you want to hear

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Speaker 1: more about that at Big Bar Sports? What you know

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Speaker 1: what put a Twitter pull out there so people can

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Speaker 1: follow you, you know how to do the poll? Yet

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Speaker 1: no fiddle around with your little over and like plant

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Speaker 1: right there where. I still don't even know how. And

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Speaker 1: should we do it too? Well, I'll do it, sure, yeah,

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Speaker 1: all right, well we'll all do it. But go to

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Speaker 1: Big Bar Sports and let's see how many votes. Wit.

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Speaker 1: You got to show me how to do it. Teach

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Speaker 1: a man to fish, feed him for a lifetime. Give

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Speaker 1: a man of fish, feed him for a day. Do

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Speaker 1: you meet today? I'll feed you today, but you will

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Speaker 1: you can then feed yourself for the rest. What else

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Speaker 1: we got? What's our last one? What else we talking about? Oh? Oh,

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Speaker 1: surprise one. I gotta do a surprise one here. This

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Speaker 1: is this is my my bonus ding ding ding bonus

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Speaker 1: moment tooth and it involves the Elliott family in NASCAR.

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Speaker 1: Chase Elliott, by the way, when his first NASCAR race

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Speaker 1: and watch, Yeah, that's the thing. But there's the other

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Speaker 1: half of that. His dad Bill Elliott, Yeah, whose name

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Speaker 1: I know, in his sixties, is coming back to race.

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Speaker 1: I want to say, in the next Afinity race, is

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Speaker 1: that safe? No? People, I've known people that have done

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Speaker 1: it in their seventies. Well, I'm saying, is that safe?

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Speaker 1: You know? I want to see he became seventies something

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Speaker 1: we had to take the keys away. So so Bill

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Speaker 1: Elliott is the Gordy Howe of racing. Is that? Well

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Speaker 1: you he if he got yeah, which I app reference

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Speaker 1: that was cool, man. I appreciate if he gets back

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Speaker 1: into I mean, there have been people that have been

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Speaker 1: older that have I mean the late James Hilton. I

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Speaker 1: mean he was in his seventies when he was driving.

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Speaker 1: Never heard of you, okay, anyway you even so James

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Speaker 1: Hilton marked him down for more more info. I don't

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Speaker 1: even know who. Morgan Shepherd was another one who was

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Speaker 1: around in his almost in the seventies or in his seventies.

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Speaker 1: Sam Shephard, yes, Golden Shepherd. Yes, Sam Shepard, the act

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Speaker 1: No Shepherd of the This is why we can't have

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Speaker 1: nice things around here, lose why? Okay? Well, is there

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Speaker 1: a business angle to this that he's coming back? I'm

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Speaker 1: just I'm My thing is that this is an old

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Speaker 1: school name. I well, you know, I love NASCAR, so

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Speaker 1: I was going to tune in anyway. But some of

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Speaker 1: the old school fans who maybe ticked off old school

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Speaker 1: fans are still there. They need new fans, they need

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Speaker 1: young blood. They don't need some seventy year old geys

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Speaker 1: were coming back going around the tracks and in my day,

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Speaker 1: talk to me when Bill Elliott puts his son into

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Speaker 1: the rails when they're when they're trading pain out there,

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Speaker 1: that that might listen to you. I told you the

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Speaker 1: Richard Petty story. No, I think I think we got

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Speaker 1: to hear the Lee Petty who was Richard Petty's dad. Uh,

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Speaker 1: this was way back when Richard Petty was young in

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Speaker 1: his career where he's much later. Can we get a

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Speaker 1: time frame please? I want to. I want to say

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Speaker 1: around in the in the late fifties, early sixties, and

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Speaker 1: Richard Petty won his first race. Here we go, Richard Petty.

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Speaker 1: Petty won his first race, and they and there was

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Speaker 1: a protest. The guy who protested was Lee Petty, his dad.

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Speaker 1: And it comes to find out that Lee Petty actually

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Speaker 1: won the race. M that sounds Petty, Oh, that sounds

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Speaker 1: like a joke would be telling man, that's one of

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Speaker 1: it was dad. You wanted to wrap this up. Now

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Speaker 1: I can wrap it up. You can wrap This is

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Speaker 1: the Bloomberg Business of Sports podcast. I'm Michael Barr along

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Speaker 1: with Scott Sosnik and Evan Nobody Williams. We are here

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Speaker 1: each and every Monday, Wednesday and Friday exploring the world

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Speaker 1: of money in sports. Join us again at the end

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Speaker 1: of the week when we speak with longtime sports and

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Speaker 1: entertainment executive Tim ali Wicky. YEA, I thought you would

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Speaker 1: enjoy my Nascar anyway. You're listening to Bloomberg Business of

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Speaker 1: Sports on Bloomberg Radio around the world and online as

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Speaker 1: an Apple podcast on iTunes,