1 00:00:08,920 --> 00:00:11,239 Speaker 1: Hello, and welcome to Food Stuff. I'm an Eries and 2 00:00:11,320 --> 00:00:15,520 Speaker 1: I'm Lauren vocal Bam, and today we're talking about Cheetos 3 00:00:15,760 --> 00:00:19,160 Speaker 1: and other cheese puffs, cheese poofs, whatever you want to 4 00:00:19,160 --> 00:00:22,079 Speaker 1: call him. I did keep calling them cheesy poofs. That's 5 00:00:22,120 --> 00:00:25,880 Speaker 1: from South Park, as we learned in the fictional trivia thing. 6 00:00:25,960 --> 00:00:28,520 Speaker 1: I mean also from watching the show. But I think 7 00:00:28,520 --> 00:00:32,280 Speaker 1: that's why it's been on my mind. Yes, there's a 8 00:00:32,320 --> 00:00:34,800 Speaker 1: lot of things to say about cheetahs. There is that. 9 00:00:34,880 --> 00:00:38,199 Speaker 1: This episode was inspired by our super producer Dylan and 10 00:00:38,479 --> 00:00:42,240 Speaker 1: his cheeto genius. Um. He eats cheetos chopsticks. It keeps 11 00:00:42,320 --> 00:00:45,559 Speaker 1: everything nice and clean and neat. He's doing it currently, 12 00:00:45,760 --> 00:00:49,360 Speaker 1: he is right this very moment, and it is delightful. Yes, 13 00:00:51,040 --> 00:00:52,519 Speaker 1: So I want to start out with a question. Do 14 00:00:52,560 --> 00:00:55,320 Speaker 1: you know the game and Jack in the Box? I 15 00:00:55,320 --> 00:00:59,320 Speaker 1: believe we've played it in in line for rides at 16 00:00:59,320 --> 00:01:04,080 Speaker 1: Disney World. That was heads up, okay, okay, sorry man. 17 00:01:04,120 --> 00:01:05,720 Speaker 1: We did get a lot of enjoyment out of that. 18 00:01:05,840 --> 00:01:07,720 Speaker 1: But I am familiar with the game Check in the Box. 19 00:01:07,800 --> 00:01:10,640 Speaker 1: It's like a series of games, um, but you play 20 00:01:10,640 --> 00:01:13,160 Speaker 1: it usually on your phone with other people in the 21 00:01:13,240 --> 00:01:15,920 Speaker 1: room and all the phones connect to the TV, and 22 00:01:16,040 --> 00:01:18,560 Speaker 1: there's one that is sort of like a March Madness 23 00:01:18,680 --> 00:01:22,640 Speaker 1: brackets thing where people vote to determine what being in 24 00:01:22,640 --> 00:01:26,520 Speaker 1: the bracket should advance. And one of the competitions or 25 00:01:26,600 --> 00:01:33,200 Speaker 1: questions is um around the sexiest mascot, and Chester of 26 00:01:33,280 --> 00:01:40,160 Speaker 1: the Cheetos always wins. No contest, no one votes for 27 00:01:40,240 --> 00:01:45,440 Speaker 1: anyone else, And I've pondered it sometimes I'm like, I mean, 28 00:01:45,560 --> 00:01:50,880 Speaker 1: I suppose, you know, as Chester himself might say, it's 29 00:01:50,920 --> 00:01:55,080 Speaker 1: not easy being cheesy. No, we we know every time 30 00:01:55,120 --> 00:02:00,320 Speaker 1: we record um, we know the battle. Also, another rule 31 00:02:00,320 --> 00:02:03,520 Speaker 1: thing I wanted to mention is supproad Dissilda Dad's. The 32 00:02:03,560 --> 00:02:07,600 Speaker 1: taste of loneliness is the parody brand on a thirty rock. 33 00:02:07,680 --> 00:02:10,760 Speaker 1: That's what Liz Lemon eats when she's sad or you know, 34 00:02:10,840 --> 00:02:14,359 Speaker 1: upset are just in general because she's usually pretty. Oh yeah, 35 00:02:14,480 --> 00:02:17,480 Speaker 1: Baseline a little bit, a little bit upset at people. Yeah, 36 00:02:18,960 --> 00:02:21,919 Speaker 1: I love it, I love it, but all right, Cheetos, 37 00:02:22,560 --> 00:02:26,960 Speaker 1: what is it? Cheetos are a name brand of cheese puffs, 38 00:02:27,000 --> 00:02:29,760 Speaker 1: which are a snack made of puffed corn dough that's 39 00:02:29,800 --> 00:02:33,240 Speaker 1: either baked or fried and then coated in either dehydrated 40 00:02:33,320 --> 00:02:40,600 Speaker 1: cheese or a cheese flavored powder. Cheese fla poder flavored powder. Yes, 41 00:02:41,320 --> 00:02:43,960 Speaker 1: depending on your level of actual cheese in there. Um, 42 00:02:44,000 --> 00:02:47,680 Speaker 1: there's certain marketing restrictions on what you can actually call something. 43 00:02:48,240 --> 00:02:51,079 Speaker 1: I love it. Yeah. Um. Cheese puffs, by the way, 44 00:02:51,120 --> 00:02:54,440 Speaker 1: here are are not to be confused with are um, 45 00:02:54,520 --> 00:02:57,240 Speaker 1: which are French pastry puff bites that are made with 46 00:02:57,280 --> 00:03:01,040 Speaker 1: just an impressive amount of greer cheese and are so delicious. 47 00:03:01,720 --> 00:03:06,440 Speaker 1: Sometimes they come stuffed with things. Oh indeed. Yeah, it's 48 00:03:06,480 --> 00:03:12,600 Speaker 1: like cheese flavored too, and it's just so good. Anyway, Yes, 49 00:03:12,639 --> 00:03:14,919 Speaker 1: we must move on. We we do this a whole 50 00:03:15,040 --> 00:03:17,639 Speaker 1: whole other episode about puff pastry at some point in 51 00:03:17,680 --> 00:03:19,480 Speaker 1: the future. I'm a little bit intimidated by it in 52 00:03:19,520 --> 00:03:21,880 Speaker 1: a baking and a sign standpoint, but we're going to 53 00:03:21,960 --> 00:03:26,640 Speaker 1: come back to it. Meanwhile, Cheetos, Yeah, how they're made 54 00:03:27,400 --> 00:03:31,240 Speaker 1: is great. I'm really excited about this because they're because 55 00:03:31,240 --> 00:03:36,640 Speaker 1: they're basically a different form of popcorn. What I couldn't 56 00:03:36,640 --> 00:03:39,960 Speaker 1: be more on board. You start, you start, um the 57 00:03:40,080 --> 00:03:43,240 Speaker 1: cheeto process with three simple ingredients and one kind of 58 00:03:43,280 --> 00:03:48,520 Speaker 1: complicated one. Um corn meal, water, oil, and flavor coating. 59 00:03:49,280 --> 00:03:52,240 Speaker 1: Flavor coating. The flavor coating will come back to later. Um. 60 00:03:52,240 --> 00:03:54,680 Speaker 1: But okay, so did you listen to or perhaps if 61 00:03:54,680 --> 00:03:57,400 Speaker 1: you're Annie and sitting across from me, participate in our 62 00:03:57,400 --> 00:04:00,240 Speaker 1: popcorn episode. Just listen to it on repeat. It I 63 00:04:01,880 --> 00:04:08,800 Speaker 1: hand over heart streaming of what could be all right 64 00:04:08,920 --> 00:04:10,920 Speaker 1: if you if you did listen, or if you listen 65 00:04:10,960 --> 00:04:15,000 Speaker 1: every night. Um, you might remember that corn kernels contain 66 00:04:15,320 --> 00:04:18,719 Speaker 1: a mix of proteins and starches that, when heated with 67 00:04:18,760 --> 00:04:24,200 Speaker 1: a little bit of moisture under pressure, will gelatinize. M Yeah, 68 00:04:24,279 --> 00:04:26,440 Speaker 1: they turned into this kind of kind of fun goo. 69 00:04:26,800 --> 00:04:30,240 Speaker 1: If you release the pressure, the goo will rapidly expand 70 00:04:30,279 --> 00:04:33,359 Speaker 1: into a foam that cools at room temperature into a 71 00:04:33,440 --> 00:04:37,200 Speaker 1: solid fluff. A kernel of popcorn. It's own little pressure 72 00:04:37,200 --> 00:04:40,040 Speaker 1: cooker when it's heated up. But when you've got corn meal, 73 00:04:40,600 --> 00:04:43,919 Speaker 1: you've got to provide the pressure along with the temperature 74 00:04:44,160 --> 00:04:49,120 Speaker 1: in order to create this puffing scenario. So therefore, cheese 75 00:04:49,160 --> 00:04:54,960 Speaker 1: puffs are extruded. Extrusion is a scary sounding word, but 76 00:04:54,960 --> 00:04:57,000 Speaker 1: but it just means that you've you've got a machine 77 00:04:57,200 --> 00:04:59,920 Speaker 1: that lets you push dough through a tube with a 78 00:05:00,080 --> 00:05:02,200 Speaker 1: die or a mold on the end to to create 79 00:05:02,240 --> 00:05:05,480 Speaker 1: different shapes like a like a Plato machine. Oh yeah, um, 80 00:05:05,640 --> 00:05:07,920 Speaker 1: Except in this case, your Plato machine is filled with 81 00:05:07,960 --> 00:05:10,000 Speaker 1: corn meal and just a little bit of water, and 82 00:05:10,040 --> 00:05:13,200 Speaker 1: it heats this mixture up to just about the boiling 83 00:05:13,240 --> 00:05:16,560 Speaker 1: point of water. And there's this screw on the inside 84 00:05:16,600 --> 00:05:20,120 Speaker 1: of the pipe that shears the hot corn meal against 85 00:05:20,160 --> 00:05:22,839 Speaker 1: the sides of the tube, creating enough pressure that the 86 00:05:22,880 --> 00:05:27,960 Speaker 1: water boils and the corn meal gelatinizes. So when when 87 00:05:27,960 --> 00:05:30,400 Speaker 1: it goes through that die at the end into the 88 00:05:30,440 --> 00:05:34,080 Speaker 1: relatively cool and low pressure environment that we call normal air, 89 00:05:34,560 --> 00:05:37,760 Speaker 1: the goo expands into foam and cools to a solid 90 00:05:37,960 --> 00:05:40,679 Speaker 1: and a split second, And the shape of the dye 91 00:05:40,760 --> 00:05:42,560 Speaker 1: and the way that you cut the dough as it 92 00:05:42,600 --> 00:05:45,880 Speaker 1: comes out will determine the shape of your cheese puff. 93 00:05:47,560 --> 00:05:52,120 Speaker 1: And I'm actually somehow downplaying how completely rad this is. 94 00:05:52,320 --> 00:05:54,800 Speaker 1: Um that the machine is moving fast enough and at 95 00:05:54,839 --> 00:05:57,000 Speaker 1: high enough pressure that when the puffs come out, they 96 00:05:57,000 --> 00:05:59,880 Speaker 1: actually fly three ft through the air and hit the 97 00:06:00,080 --> 00:06:02,440 Speaker 1: net or cage that that drops them down onto a 98 00:06:02,480 --> 00:06:05,640 Speaker 1: belt to go on through the rest of the process. 99 00:06:05,720 --> 00:06:10,760 Speaker 1: Your video of this so badly, yes, Um, But we're 100 00:06:10,800 --> 00:06:14,760 Speaker 1: not done yet. There's more yes, there's more for flavor 101 00:06:14,800 --> 00:06:17,479 Speaker 1: and crunch, and to reduce the amount of moisture left 102 00:06:17,480 --> 00:06:20,599 Speaker 1: in the puffs. You know you don't want a saggy cheeto. Um. 103 00:06:20,680 --> 00:06:23,640 Speaker 1: The puffs will move through either a fryer or an oven. 104 00:06:24,000 --> 00:06:27,440 Speaker 1: Cheetos are generally fried, um, unless they say baked on 105 00:06:27,440 --> 00:06:31,200 Speaker 1: the package, and then they're probably baked yeah weird. Um. 106 00:06:31,240 --> 00:06:36,359 Speaker 1: Then they're ready for flavor. They'll either be spritsed with 107 00:06:36,360 --> 00:06:38,839 Speaker 1: oil and then tossed with dry seasonings, or, in the 108 00:06:38,839 --> 00:06:42,640 Speaker 1: case of Cheetos, sent into this tumbler drum that simultaneously 109 00:06:42,720 --> 00:06:45,520 Speaker 1: tosses them and also sprays them with this pre mixed 110 00:06:45,560 --> 00:06:49,600 Speaker 1: oil plus seasonings kind of stuff. Um. This drum is 111 00:06:49,640 --> 00:06:54,200 Speaker 1: called a flavor reel. By the way, our favorite R 112 00:06:54,279 --> 00:06:58,560 Speaker 1: E L flavor reel. M hmm. I love everything about 113 00:06:58,640 --> 00:07:03,440 Speaker 1: this the the the coated puffs are allowed to dry out, 114 00:07:03,560 --> 00:07:08,040 Speaker 1: and they're packaged, and the entire process of creating this 115 00:07:08,200 --> 00:07:11,520 Speaker 1: packaged product takes like less than twenty minutes. I have 116 00:07:11,640 --> 00:07:14,360 Speaker 1: some kind of weird desire to just like stand in 117 00:07:14,440 --> 00:07:22,800 Speaker 1: from the net and be pelted with That is slightly strange, 118 00:07:22,920 --> 00:07:25,160 Speaker 1: but I want to be in like a beekeeping soup 119 00:07:26,160 --> 00:07:28,360 Speaker 1: I don't know what this says about me, Lauren, I 120 00:07:28,360 --> 00:07:32,080 Speaker 1: don't know. I can't deny that it sounds delightful. I 121 00:07:32,160 --> 00:07:35,760 Speaker 1: just want to spread wire arms wack and just receive 122 00:07:37,360 --> 00:07:41,240 Speaker 1: received the corn puff goodness. Yeah. As wacky as it 123 00:07:41,240 --> 00:07:44,240 Speaker 1: all is, it is this highly scientific process. You you like, 124 00:07:44,320 --> 00:07:47,160 Speaker 1: have to get the just the right moisture content in 125 00:07:47,200 --> 00:07:49,360 Speaker 1: the original corn meal itself, and also once you add 126 00:07:49,360 --> 00:07:51,800 Speaker 1: the water, and also throughout the whole process and also 127 00:07:51,800 --> 00:07:54,680 Speaker 1: when you're packaging it. Um Chinos has an in house 128 00:07:54,760 --> 00:07:58,600 Speaker 1: lab that analyzes the chemical composition of their product once 129 00:07:58,640 --> 00:08:02,200 Speaker 1: every thirty minutes wow, and then once every four hours, 130 00:08:02,280 --> 00:08:05,840 Speaker 1: a panel of four tasters will inspect a sample, comparing 131 00:08:05,840 --> 00:08:10,640 Speaker 1: it to reference Cheetos that are flown in by the 132 00:08:10,680 --> 00:08:15,880 Speaker 1: powers that be? Is so scientific, fantastic reference Cheetos? Who 133 00:08:15,960 --> 00:08:17,760 Speaker 1: gets to be the tasters? Is this like a job 134 00:08:17,800 --> 00:08:19,600 Speaker 1: you change for your whole life? I think it is 135 00:08:19,640 --> 00:08:23,400 Speaker 1: a rocky theme is planning and you're like dinner eating Cheetos. 136 00:08:25,920 --> 00:08:28,520 Speaker 1: I didn't ask. There's no one that I could ask, 137 00:08:28,840 --> 00:08:32,040 Speaker 1: if you know? Right in yes please. There's also a 138 00:08:32,160 --> 00:08:36,120 Speaker 1: recipe for making your own up on splendid table. It 139 00:08:36,160 --> 00:08:39,640 Speaker 1: involves steaming tapioca and corn flower dough for an hour, 140 00:08:40,440 --> 00:08:44,240 Speaker 1: dehydrating pieces of it for up to ten hours, and 141 00:08:44,280 --> 00:08:48,400 Speaker 1: then deep frying them. I was almost scared to link 142 00:08:48,480 --> 00:08:53,640 Speaker 1: this because I feel like you're gonna go do it. Yeah, yeah, 143 00:08:53,760 --> 00:08:57,320 Speaker 1: and I suspect it will go well for me, but 144 00:08:58,520 --> 00:09:02,040 Speaker 1: you know, I won't know until I try exactly like 145 00:09:02,040 --> 00:09:09,880 Speaker 1: a very gesture in terms of nutrition. Mm hmm. Well, 146 00:09:10,080 --> 00:09:13,199 Speaker 1: baked baked cheese puffs aren't too bad for you, um, 147 00:09:13,240 --> 00:09:17,800 Speaker 1: but the fried ones uh, nutritionally speaking, you know, they're 148 00:09:17,800 --> 00:09:22,040 Speaker 1: they're mostly oil and simple carbohydrates. You know, it's just 149 00:09:22,240 --> 00:09:26,480 Speaker 1: fat and like the specific type of sugars that carb 150 00:09:26,559 --> 00:09:29,640 Speaker 1: sugars that they get you like a little bit high. Oh, 151 00:09:29,960 --> 00:09:31,679 Speaker 1: I mean not like high high, but but they just 152 00:09:31,720 --> 00:09:34,960 Speaker 1: they just perked you up real quick, okay. Um, So 153 00:09:34,960 --> 00:09:38,080 Speaker 1: it's a very pleasurable thing to eat, um, along with salt, 154 00:09:38,160 --> 00:09:39,800 Speaker 1: which you know also gives you a little bit of 155 00:09:39,800 --> 00:09:43,280 Speaker 1: it that's delicious. Um. Some of the other ingredients listed 156 00:09:43,280 --> 00:09:46,480 Speaker 1: on your typical cheese puff package are vitamins and minerals 157 00:09:46,960 --> 00:09:49,560 Speaker 1: uh that actually get leached from the corn meal during 158 00:09:49,600 --> 00:09:52,160 Speaker 1: processing and thus are added back in so that your 159 00:09:52,160 --> 00:09:56,560 Speaker 1: snack isn't like completely nutritionally void, So that's nice. Yeah, 160 00:09:57,120 --> 00:09:59,320 Speaker 1: um but what But what I'm saying is that you know, 161 00:09:59,480 --> 00:10:02,200 Speaker 1: they feel like a treat, and they should be treated 162 00:10:02,400 --> 00:10:07,600 Speaker 1: as treats, treated as a treat all right around the world. 163 00:10:07,880 --> 00:10:11,120 Speaker 1: There are all kinds of brands of cheese puffs, like 164 00:10:11,280 --> 00:10:15,880 Speaker 1: Twisties and what's it's, but the leading brand of cheese puffs, um, 165 00:10:16,000 --> 00:10:18,720 Speaker 1: I keep wanting to call them cheesy proofs is Friedo 166 00:10:18,960 --> 00:10:23,480 Speaker 1: Lays Cheetos, which boasted four billion in annual sales in 167 00:10:24,920 --> 00:10:28,280 Speaker 1: and to make a year's supply of Cheetos, PepsiCo needs 168 00:10:28,320 --> 00:10:31,959 Speaker 1: five thousand cows to get the eleven million gallons of milk. 169 00:10:32,280 --> 00:10:34,600 Speaker 1: That's two thousand, two hundred gallons per cow to make 170 00:10:34,640 --> 00:10:38,880 Speaker 1: the ten million pounds of cheddar cheese for that cheesy powder. 171 00:10:39,440 --> 00:10:41,080 Speaker 1: More and how that cheese powder is made. In the 172 00:10:41,080 --> 00:10:45,200 Speaker 1: middle of our history section, yeah, twenty two countries produced Cheetos, 173 00:10:45,240 --> 00:10:48,600 Speaker 1: making all kinds of flavors, from pepsi to peanut butter. 174 00:10:50,440 --> 00:10:53,360 Speaker 1: Jillists did a rather in depth look into the serving 175 00:10:53,400 --> 00:10:58,280 Speaker 1: sizes of nine types of chips snack things and found 176 00:10:58,760 --> 00:11:03,760 Speaker 1: that Cheetos regularly gives customers more than the serving size 177 00:11:03,800 --> 00:11:06,880 Speaker 1: on the back indicates one hundred and eighty nine is 178 00:11:06,920 --> 00:11:09,240 Speaker 1: what it probably says in the back, but what you're 179 00:11:09,280 --> 00:11:11,680 Speaker 1: more likely to get is something closer to two thirty 180 00:11:11,720 --> 00:11:14,760 Speaker 1: seven and a half um. And che Does was declared 181 00:11:14,880 --> 00:11:18,319 Speaker 1: the value winner of all of the others at point 182 00:11:18,480 --> 00:11:26,079 Speaker 1: zero zero eight dollar, so I guess sense per chip uh. Interestingly, 183 00:11:26,160 --> 00:11:29,520 Speaker 1: baby boomers are the first generation whose intake of snacks 184 00:11:29,600 --> 00:11:33,240 Speaker 1: did not decline as they hit middle age, but increased. 185 00:11:34,280 --> 00:11:36,760 Speaker 1: Interesting indeed, I think it has something to do with 186 00:11:36,800 --> 00:11:42,920 Speaker 1: our snack habits overall. Probably is sometimes known as the 187 00:11:43,000 --> 00:11:46,679 Speaker 1: year of the Cheeto. It appeared in loads of fast 188 00:11:46,679 --> 00:11:49,280 Speaker 1: food items like case that eats, burritos are as, the 189 00:11:49,320 --> 00:11:53,240 Speaker 1: coating on chicken tenders, the scientific marvel that is Burger 190 00:11:53,320 --> 00:11:57,880 Speaker 1: King's Mac, and Cheetos. They were hailed as the new Torito, 191 00:11:57,960 --> 00:12:01,000 Speaker 1: which I love that because I don't what that means. 192 00:12:03,400 --> 00:12:11,200 Speaker 1: What war is peace? I don't know. Nothing makes sense anymore, 193 00:12:12,960 --> 00:12:17,360 Speaker 1: but the Cheeto. Speaking of making sense or not. As 194 00:12:17,400 --> 00:12:22,720 Speaker 1: a very perhaps a surprising history, it does. And we 195 00:12:22,760 --> 00:12:25,000 Speaker 1: will get into that just as soon as we get 196 00:12:25,000 --> 00:12:27,120 Speaker 1: back from a quick break for a word from our sponsor. 197 00:12:37,520 --> 00:12:40,880 Speaker 1: And we're back, Thank you sponsor, Yes, thank you alright. 198 00:12:41,040 --> 00:12:46,800 Speaker 1: So we owe our thanks for cheese curls cheese puffs 199 00:12:47,040 --> 00:12:55,520 Speaker 1: poofs to an animal feed manufacturer in Wisconsin. Animal feed, 200 00:12:55,880 --> 00:13:00,080 Speaker 1: animal feed. Mm hmm yep. I'm not gonna explain were. 201 00:13:00,080 --> 00:13:03,360 Speaker 1: I'm gonna let you wonder about it. Perfect. No, I 202 00:13:03,400 --> 00:13:06,840 Speaker 1: have to explain everything because I love it. Um. Okay. 203 00:13:06,960 --> 00:13:11,880 Speaker 1: So when this manufacturer was making the feed, um grinder 204 00:13:11,920 --> 00:13:14,840 Speaker 1: flaked the corn, and in order to clean the grinder, 205 00:13:15,040 --> 00:13:18,920 Speaker 1: workers would feed the machine damp corn, which made these 206 00:13:18,960 --> 00:13:23,280 Speaker 1: poofy corn things a k corn puffs. One of the 207 00:13:23,280 --> 00:13:27,120 Speaker 1: employees took them home and dried them out, and when 208 00:13:27,120 --> 00:13:30,040 Speaker 1: he didn't die, uh, he found the flavor and texture 209 00:13:30,120 --> 00:13:33,600 Speaker 1: quite pleasing actually, and he suggested that the company sell 210 00:13:33,679 --> 00:13:38,439 Speaker 1: them for human consumption under the name corn Curls with ks, 211 00:13:38,440 --> 00:13:41,200 Speaker 1: which they did after changing the name of the company 212 00:13:41,240 --> 00:13:45,840 Speaker 1: to you know shake. The history of you know, animal feed. Yeah, 213 00:13:46,280 --> 00:13:48,720 Speaker 1: we're an animal feed company, but now we're feeding you humans. 214 00:13:49,840 --> 00:13:53,000 Speaker 1: The Elmer Candy Corporation lays claim to creating the first 215 00:13:53,240 --> 00:13:57,920 Speaker 1: cheese curl the cheesee as well, and the cheese doodle. 216 00:13:58,160 --> 00:14:01,640 Speaker 1: Cheese with the Z was a popular snack produced in 217 00:14:01,760 --> 00:14:04,679 Speaker 1: New York, and it came onto the scene in the fifties. 218 00:14:05,679 --> 00:14:09,120 Speaker 1: But when it comes to Cheetos, they were the invention 219 00:14:09,200 --> 00:14:15,880 Speaker 1: of Ce Doulin in nineteen. Dolan was born in Kansas City, Kansas, 220 00:14:15,920 --> 00:14:18,720 Speaker 1: in nineteen but his family moved to Texas when he 221 00:14:18,800 --> 00:14:22,000 Speaker 1: was quite young. His father was an inventor, and the 222 00:14:22,040 --> 00:14:25,600 Speaker 1: young Duelan worked at his father's auto repair shop and 223 00:14:26,040 --> 00:14:29,360 Speaker 1: the confectionery that the family owned. He was looking for 224 00:14:29,400 --> 00:14:31,800 Speaker 1: a new snack and he responded to an ad in 225 00:14:31,840 --> 00:14:36,880 Speaker 1: the San Antonio Express for a fried cornship recipe and 226 00:14:36,960 --> 00:14:42,600 Speaker 1: adapted potato ricer. And that's not all nineteen retail accounts too, 227 00:14:42,800 --> 00:14:45,360 Speaker 1: and Dulan got all of this for a cool one 228 00:14:45,400 --> 00:14:50,000 Speaker 1: hundred bucks. Then massa was pushed through the ricer and 229 00:14:50,040 --> 00:14:54,400 Speaker 1: then snapped into ribbons and fried in oil. These chips 230 00:14:54,720 --> 00:15:00,160 Speaker 1: um were named Friedo's and the Friedo compan and he 231 00:15:00,240 --> 00:15:04,600 Speaker 1: got it start. It grew relatively quickly, five plants by 232 00:15:05,280 --> 00:15:07,680 Speaker 1: and they made other snacks as well. Friedo wasn't the 233 00:15:07,720 --> 00:15:11,840 Speaker 1: only thing. Dulan was behind innovations and practices like store 234 00:15:11,880 --> 00:15:15,360 Speaker 1: door delivery are or having the company's salespeople doing the 235 00:15:15,360 --> 00:15:18,960 Speaker 1: stocking of their product um clip wrecks Who's behind that. 236 00:15:19,760 --> 00:15:23,760 Speaker 1: He experimented with canned foods and dis toes and fast food, 237 00:15:24,120 --> 00:15:27,120 Speaker 1: opening one of the first text mex fast food places 238 00:15:27,160 --> 00:15:29,640 Speaker 1: in the country and the first place in Dallas to 239 00:15:29,680 --> 00:15:33,080 Speaker 1: have a microwave, as it was called at the time 240 00:15:34,160 --> 00:15:40,080 Speaker 1: radar range. He came up with cup shaped fried tortilla shelves. 241 00:15:40,520 --> 00:15:43,120 Speaker 1: Another thing he did was invest in Disneyland in its 242 00:15:43,120 --> 00:15:46,600 Speaker 1: early stages. When it opened in nineteen fifty five, Disneyland 243 00:15:46,600 --> 00:15:49,920 Speaker 1: featured a restaurant of Doolan's called Costa to free Do. 244 00:15:52,040 --> 00:15:54,120 Speaker 1: Kind of ironically, I guess he was a big health 245 00:15:54,200 --> 00:15:57,360 Speaker 1: nut and kept up to date with health advancements and trends, 246 00:15:57,400 --> 00:16:00,120 Speaker 1: and he tried to translate that into his products. He 247 00:16:00,360 --> 00:16:03,560 Speaker 1: went on to join the Texas Department of Agriculture, which 248 00:16:03,640 --> 00:16:06,800 Speaker 1: later developed a corn hybrid that was used in fritos. 249 00:16:06,840 --> 00:16:09,760 Speaker 1: Both he and his father did so much more like 250 00:16:09,920 --> 00:16:12,520 Speaker 1: this is very very condensed, but reading it is one 251 00:16:12,560 --> 00:16:14,760 Speaker 1: of those times where I was like, what you did 252 00:16:14,800 --> 00:16:18,400 Speaker 1: this much stuff? Also? And how did you? You must 253 00:16:18,440 --> 00:16:22,240 Speaker 1: have gotten up very early in the morning exactly, But 254 00:16:22,360 --> 00:16:26,440 Speaker 1: that's that's kind of the gist. Cheetos, though. Doulan was 255 00:16:26,440 --> 00:16:28,920 Speaker 1: looking to make a snack that wouldn't go stale, and 256 00:16:28,960 --> 00:16:32,560 Speaker 1: he got his inspiration from corn chips, and he conducted 257 00:16:32,560 --> 00:16:35,680 Speaker 1: several experiments with his kids as the test subjects. That's 258 00:16:35,680 --> 00:16:37,800 Speaker 1: a theme that we're seeing coming f al lot Um 259 00:16:37,840 --> 00:16:39,600 Speaker 1: and he he did first come up with a recipe 260 00:16:39,600 --> 00:16:43,960 Speaker 1: for fritos and then later cheetos. He got inspiration for 261 00:16:44,000 --> 00:16:47,520 Speaker 1: an adaptation to dairy preservative technique from the U. S. 262 00:16:47,640 --> 00:16:51,640 Speaker 1: Armies dehydrated cheese, So in a way U. S. Army 263 00:16:52,080 --> 00:16:55,440 Speaker 1: is also responsible for cheetos. Yep. The Army placed a 264 00:16:55,560 --> 00:16:59,760 Speaker 1: huge order for um World War One, buying twenty five 265 00:17:00,080 --> 00:17:03,640 Speaker 1: million quarter pound tins of processed cheese from Craft and 266 00:17:03,640 --> 00:17:06,520 Speaker 1: this is what catapulted Craft to what it is now 267 00:17:06,560 --> 00:17:10,240 Speaker 1: at least one of the big things. Point being, the 268 00:17:10,359 --> 00:17:12,800 Speaker 1: armor is big cheese fans and was always looking for 269 00:17:12,840 --> 00:17:17,280 Speaker 1: a way to do more with less. In a U. S. 270 00:17:17,359 --> 00:17:20,440 Speaker 1: D a dairy scientist by the name of George Sanders 271 00:17:20,760 --> 00:17:24,040 Speaker 1: came up with the first cheese powder. At the time, 272 00:17:24,240 --> 00:17:29,480 Speaker 1: the military was a little mad with the powers of dehydration. Uh. 273 00:17:29,520 --> 00:17:32,160 Speaker 1: You know, water is heavy, heavy is expensive to ship. 274 00:17:32,480 --> 00:17:35,080 Speaker 1: If you dehydrate your food, you can ship way more 275 00:17:35,119 --> 00:17:38,879 Speaker 1: of it, be it vegetables, potatoes, eggs, or cheese. So 276 00:17:38,880 --> 00:17:40,920 Speaker 1: they were funding all kinds of people who were working 277 00:17:41,000 --> 00:17:44,760 Speaker 1: on all these dehydration technologies at the time, including the 278 00:17:44,760 --> 00:17:48,440 Speaker 1: aforementioned craft and the U S d A. And cheese 279 00:17:48,440 --> 00:17:51,720 Speaker 1: for a long time was considered impossible to dehydrate because 280 00:17:51,760 --> 00:17:54,240 Speaker 1: that the heat used in dehydration would melt the cheese 281 00:17:54,320 --> 00:17:57,639 Speaker 1: and separate the fats from the milk solids. But Sanders 282 00:17:57,720 --> 00:18:01,320 Speaker 1: developed a method of drying shredded use at low temperatures 283 00:18:01,480 --> 00:18:04,399 Speaker 1: to create this protective crust not not just around the 284 00:18:04,440 --> 00:18:09,000 Speaker 1: shreds of cheese, but around the molecules themselves within the shreds. Uh. 285 00:18:09,160 --> 00:18:11,800 Speaker 1: The shreds could then be ground and dehydrated at closer 286 00:18:11,840 --> 00:18:16,480 Speaker 1: to a usual temperature. And this, obviously, like getting a 287 00:18:16,480 --> 00:18:19,600 Speaker 1: packet of dehydrated cheese, wouldn't really be the same thing 288 00:18:20,160 --> 00:18:22,240 Speaker 1: as you know, sending a soldier like a hunk of 289 00:18:22,320 --> 00:18:26,800 Speaker 1: cheese to eat with your hand, um. But it was 290 00:18:26,920 --> 00:18:30,919 Speaker 1: useful for cooking and flavoring, and when the war ended, 291 00:18:31,840 --> 00:18:35,440 Speaker 1: the army had all of these wartime contracts and excess 292 00:18:35,480 --> 00:18:39,280 Speaker 1: food to figure out UM in a way that wouldn't 293 00:18:39,280 --> 00:18:42,800 Speaker 1: calls companies to collapse or maybe even industries. One of 294 00:18:42,840 --> 00:18:45,800 Speaker 1: the things they did was sell back dehydrated cheese at 295 00:18:45,840 --> 00:18:47,840 Speaker 1: like a third of the price, and a lot of 296 00:18:47,880 --> 00:18:50,479 Speaker 1: companies snapped it up. It's cheap, we'll find a we'll 297 00:18:50,520 --> 00:18:54,480 Speaker 1: find something to do with it later, including the Freedo Company, 298 00:18:54,520 --> 00:19:00,600 Speaker 1: which debuted the Cheeto dusted with Army dehydrated cheese. Uh yeah. 299 00:19:00,640 --> 00:19:03,600 Speaker 1: And meanwhile, during the war, Freedo was a supplier of 300 00:19:03,680 --> 00:19:06,560 Speaker 1: chips to the military um which sort of like craft, 301 00:19:06,600 --> 00:19:09,920 Speaker 1: helped increase the band's reach and and positioned it as 302 00:19:09,960 --> 00:19:14,879 Speaker 1: a national business. In nineteen sixty on, the Freedo Company 303 00:19:15,000 --> 00:19:18,639 Speaker 1: merged with H. W. La and Company, and in nineteen 304 00:19:18,680 --> 00:19:21,840 Speaker 1: sixty five they merged with PepsiCo. A couple of different 305 00:19:21,880 --> 00:19:24,960 Speaker 1: flavors were tried, but really none stuck around at first, 306 00:19:25,000 --> 00:19:30,160 Speaker 1: apart from the Cheesy in nineteen seventy one, no new 307 00:19:30,200 --> 00:19:38,880 Speaker 1: flavors until two and Flaming Hot Cheetos. All Flaming Hot Cheetos. 308 00:19:39,200 --> 00:19:42,040 Speaker 1: They are a favorite around the office. I don't necessarily 309 00:19:42,119 --> 00:19:45,360 Speaker 1: understand it, but but Dylan looks like he's dreaming right now, 310 00:19:47,800 --> 00:19:51,320 Speaker 1: and the story behind them is pretty Great Richard Montaignez 311 00:19:51,520 --> 00:19:54,960 Speaker 1: was a janitor at the California Plants Freedo plant. He 312 00:19:54,960 --> 00:19:56,960 Speaker 1: had dropped out of high school in part because he 313 00:19:57,000 --> 00:19:58,919 Speaker 1: spoke little English at the time, and when he got 314 00:19:58,960 --> 00:20:01,520 Speaker 1: a job at the Friedol plant, he took the advice 315 00:20:01,600 --> 00:20:05,679 Speaker 1: of his grandfather, quote, make sure that floor shines and 316 00:20:05,760 --> 00:20:11,000 Speaker 1: let them know that A. Montaignez mopped it, and Montenniez did. 317 00:20:11,160 --> 00:20:15,000 Speaker 1: As he was working, he started to notice that there 318 00:20:15,000 --> 00:20:19,359 Speaker 1: weren't products catering to Latinos, and one day, due to 319 00:20:19,520 --> 00:20:22,880 Speaker 1: a breakdown in the machinery, Montagniez procured some cheetohs before 320 00:20:22,880 --> 00:20:25,640 Speaker 1: they got that coating of cheese powder, and he took 321 00:20:25,680 --> 00:20:28,440 Speaker 1: them home and added chili powder in its place. He 322 00:20:28,520 --> 00:20:31,399 Speaker 1: got the idea, I believe he saw some elotes and 323 00:20:31,400 --> 00:20:34,800 Speaker 1: he was like, ha ha, let me try this um 324 00:20:34,840 --> 00:20:38,480 Speaker 1: and this habit was adopted by his friends and family, 325 00:20:38,520 --> 00:20:42,320 Speaker 1: who encouraged him to share the idea of this idea 326 00:20:42,359 --> 00:20:47,600 Speaker 1: of his with the CEO, and Montagniez did, calling up 327 00:20:47,600 --> 00:20:50,680 Speaker 1: the CEO directly. He didn't realize that wasn't really a 328 00:20:50,680 --> 00:20:55,119 Speaker 1: thing you did, but the CEO heard him out and 329 00:20:55,160 --> 00:20:58,439 Speaker 1: gave him two weeks to prepare for a presentation, and 330 00:20:58,520 --> 00:21:04,040 Speaker 1: Monteniez wasn't sure what a presentation to a CEO should be, 331 00:21:04,600 --> 00:21:06,480 Speaker 1: but with the help of his wife, they checked out 332 00:21:06,480 --> 00:21:10,080 Speaker 1: library books on marketing, they designed bags and manually made 333 00:21:10,240 --> 00:21:14,840 Speaker 1: one hundred packages, and during the presentation, when he was 334 00:21:14,920 --> 00:21:18,159 Speaker 1: asked about how much market share they could get, montenie 335 00:21:18,359 --> 00:21:21,240 Speaker 1: says he sort of spread his arms wide and said 336 00:21:21,320 --> 00:21:27,119 Speaker 1: this much, which I love. The CEO was like, oh right, yeah, sure, um, 337 00:21:27,160 --> 00:21:32,000 Speaker 1: and now it's a best selling flavor. And Monteniez is 338 00:21:32,040 --> 00:21:36,480 Speaker 1: the Executive VP of Multicultural Sales for PepsiCo North America. 339 00:21:37,240 --> 00:21:40,080 Speaker 1: He's been named one of the most influential Hispanic leaders 340 00:21:40,119 --> 00:21:42,840 Speaker 1: in America by Fortune five hundred and Newsweek, and he 341 00:21:42,920 --> 00:21:45,680 Speaker 1: teaches NBA classes at a college close to his home. 342 00:21:46,760 --> 00:21:50,560 Speaker 1: When a student asked how he was teaching without a PhD, 343 00:21:50,640 --> 00:21:53,880 Speaker 1: Monteniez responded, I do have a PhD. I have been poor, 344 00:21:54,000 --> 00:21:59,080 Speaker 1: hungry and determined. M And last I heard Fox Searchlight 345 00:21:59,560 --> 00:22:03,800 Speaker 1: was is making a movie about him? Yes, yeah, um, 346 00:22:03,960 --> 00:22:09,640 Speaker 1: and yes these things have a huge following. Flaming hot cheetos. Yes, yes, 347 00:22:10,000 --> 00:22:12,760 Speaker 1: Katy Perry dressed as one for what I'm guessing saloween, 348 00:22:12,800 --> 00:22:14,680 Speaker 1: but you know it could have been anything. Um, there's 349 00:22:14,680 --> 00:22:17,359 Speaker 1: a rap song about them. School kids love them, and 350 00:22:17,400 --> 00:22:21,320 Speaker 1: they qualify as smart snacks here in the US, the 351 00:22:21,400 --> 00:22:23,440 Speaker 1: whole grain kind of the less salt and less oil 352 00:22:23,480 --> 00:22:29,200 Speaker 1: do anyway, So that's the flaming hot Cheetos, and their 353 00:22:29,359 --> 00:22:33,920 Speaker 1: success reopened the door to new flavors and a lot 354 00:22:34,119 --> 00:22:38,160 Speaker 1: of interesting ones. I have to say, yeah, um, there 355 00:22:38,160 --> 00:22:40,360 Speaker 1: are twenty one flavors in North America, like it's also 356 00:22:40,400 --> 00:22:46,680 Speaker 1: can cause so bacon cheddar Alpino extra flaming Hot Cheetos. 357 00:22:47,280 --> 00:22:51,080 Speaker 1: In Japan, you can are could get pepsi flavored like 358 00:22:51,119 --> 00:22:54,960 Speaker 1: we mentioned at the top, mountain dew flavored cheetos. Pepsi 359 00:22:55,040 --> 00:22:58,199 Speaker 1: might sound like an odd flavor of chips, but despite this, 360 00:22:58,400 --> 00:23:01,920 Speaker 1: or maybe because of it, of Americans rushed to eBay 361 00:23:02,000 --> 00:23:07,120 Speaker 1: for samples. One review read quote it created a carbonated 362 00:23:07,400 --> 00:23:10,439 Speaker 1: sensation when you eat them, kind of like pop rocks 363 00:23:10,640 --> 00:23:15,280 Speaker 1: if pop rocks came in blindingly citrus like flavor. Huh. 364 00:23:16,160 --> 00:23:18,960 Speaker 1: China wasn't big into cheetos, probably because of the general 365 00:23:19,000 --> 00:23:22,760 Speaker 1: lack of cheese and Chinese diet. So six hundred flavors 366 00:23:22,760 --> 00:23:25,960 Speaker 1: were tested in focus groups before a sort of pop 367 00:23:26,000 --> 00:23:31,280 Speaker 1: corny flavor called Savory American Cream was declared the winner. Okay, 368 00:23:31,520 --> 00:23:38,640 Speaker 1: Savory American Cream. In ninety one, Cheetos debuted their mascot 369 00:23:38,680 --> 00:23:43,440 Speaker 1: to the public, A mouse. A mouse, Yes, the first 370 00:23:43,560 --> 00:23:46,680 Speaker 1: mascot was the Cheetos Mouse. You can still find old 371 00:23:46,680 --> 00:23:50,720 Speaker 1: commercials with him online. Uh, Cheese that goes crunch was 372 00:23:50,800 --> 00:23:53,320 Speaker 1: the slogan. He was very like calm. He was just like, 373 00:23:53,960 --> 00:23:58,000 Speaker 1: you know, don't you want to try some cheese that 374 00:23:58,119 --> 00:24:03,719 Speaker 1: goes crunch? Very very different than the current mascot, Chester 375 00:24:04,040 --> 00:24:07,280 Speaker 1: the Cheetah. And he was introduced in the mid eighties. 376 00:24:08,240 --> 00:24:10,080 Speaker 1: And we have to talk about Chester for a second. 377 00:24:10,560 --> 00:24:13,359 Speaker 1: I'm sorry we have to because it ain't easy be 378 00:24:13,600 --> 00:24:17,919 Speaker 1: and cheesy and he's dangerously cheesy, and we can relate. 379 00:24:19,280 --> 00:24:22,679 Speaker 1: He was cool that we can't really do. Really, he 380 00:24:22,720 --> 00:24:27,359 Speaker 1: had sunglasses, he had lace up sneakers. Daffy Duck was 381 00:24:27,440 --> 00:24:32,359 Speaker 1: his stunt double one cool dude, cool enough for PepsiCo 382 00:24:32,440 --> 00:24:35,240 Speaker 1: to want to give him his own Saturday Morning cartoon. 383 00:24:35,880 --> 00:24:41,120 Speaker 1: The proposed name yo, It's the Chester Cheetah Show, but 384 00:24:42,280 --> 00:24:46,440 Speaker 1: groups were worried about the impact of essentially a commercial 385 00:24:46,440 --> 00:24:49,520 Speaker 1: on kids brains and they fought successfully to keep it 386 00:24:49,560 --> 00:24:54,760 Speaker 1: off the air. I do still I mean Transformers, Geeah Joe, 387 00:24:55,000 --> 00:24:57,080 Speaker 1: oh yeah, my little Pony. I mean like the Super 388 00:24:57,119 --> 00:24:59,560 Speaker 1: Mario Brothers super show. Like come on, guys, like if 389 00:24:59,560 --> 00:25:02,680 Speaker 1: you guys all of that through, what could have possibly 390 00:25:02,720 --> 00:25:06,280 Speaker 1: gone wrong with Yo? It's the chick Cheese nothing not 391 00:25:06,480 --> 00:25:13,960 Speaker 1: think of um and kind of unrelated um. The name 392 00:25:14,000 --> 00:25:17,240 Speaker 1: of the craft brand Mac and Cheese is the mascot 393 00:25:17,280 --> 00:25:21,520 Speaker 1: is Cheese a source Rex and he too almost had 394 00:25:21,520 --> 00:25:25,320 Speaker 1: a show at the same time that was shot down. 395 00:25:25,520 --> 00:25:31,560 Speaker 1: Just picturing like a supergroup Cheese mascots. Sure, maybe Chuck 396 00:25:31,600 --> 00:25:38,000 Speaker 1: E Cheese could yeah, oh man picturing something very like 397 00:25:38,440 --> 00:25:44,840 Speaker 1: adventures or yeah, yeah, I think that um for our 398 00:25:45,400 --> 00:25:48,280 Speaker 1: our other side project that well one day happened the Dunker. 399 00:25:48,600 --> 00:25:52,000 Speaker 1: Perhaps they could be a like boy band Cheese because 400 00:25:52,200 --> 00:25:56,080 Speaker 1: Cheese a source drugs has got the jazz thing happening. Yeah, 401 00:25:56,280 --> 00:25:59,600 Speaker 1: Chester seems like he'd sing. I think he could play 402 00:25:59,600 --> 00:26:02,360 Speaker 1: a guitar. He seems like the kind of cat, one 403 00:26:02,440 --> 00:26:06,400 Speaker 1: cool cat who's there for the That is a young 404 00:26:06,440 --> 00:26:11,240 Speaker 1: Hercules reference. Probably don't want seen that show, but there 405 00:26:11,280 --> 00:26:13,600 Speaker 1: were a lot of Cheetos commercials in the breaks of 406 00:26:13,600 --> 00:26:18,160 Speaker 1: that show I remember, um, and some of these commercials 407 00:26:18,240 --> 00:26:21,439 Speaker 1: might have been for things like Cheeto Paws, which I 408 00:26:21,520 --> 00:26:25,159 Speaker 1: kind of remember, but they were discontinued in nine, or 409 00:26:25,200 --> 00:26:28,879 Speaker 1: maybe the XS and Osh they were dis continued in 410 00:26:28,920 --> 00:26:33,280 Speaker 1: two thousands, or the Pizza Puffs were discontinued in two 411 00:26:33,280 --> 00:26:38,080 Speaker 1: thousands six. The Twist discontinued in are the Mystery colors? 412 00:26:38,080 --> 00:26:40,160 Speaker 1: Do you remember the Mystery I don't, and I'm sort 413 00:26:40,200 --> 00:26:44,040 Speaker 1: of glad they had like bright green picturing like Skittles colors, 414 00:26:44,040 --> 00:26:48,600 Speaker 1: but on Cheetos, kind of perfect. Kind of yeah that 415 00:26:48,800 --> 00:26:52,040 Speaker 1: all of those probably not that won't surprise anyone, but 416 00:26:52,080 --> 00:26:54,400 Speaker 1: all of them have Facebook groups trying to bring them back, 417 00:26:54,440 --> 00:26:57,840 Speaker 1: like Petition especially, I think the xs and Os or 418 00:26:57,920 --> 00:27:00,120 Speaker 1: the Pause, one of those two has it like a 419 00:27:00,200 --> 00:27:04,439 Speaker 1: really big Facebook group. In two thousand nine, a Cheeto 420 00:27:04,520 --> 00:27:09,879 Speaker 1: that allegedly looked like Michael Jackson moonwalking was available on eBay, 421 00:27:10,080 --> 00:27:12,520 Speaker 1: and the seller claimed he found it the week before 422 00:27:12,600 --> 00:27:17,159 Speaker 1: Jackson died and that this increased the value. Allegedly, it 423 00:27:17,280 --> 00:27:21,160 Speaker 1: sold for thirty five dollars that same year, which seemed 424 00:27:21,200 --> 00:27:24,160 Speaker 1: to be a big year in finding oddly shaped cheetos. 425 00:27:24,560 --> 00:27:27,360 Speaker 1: A couple in Texas found a Cheeto shaped like Jesus, 426 00:27:27,560 --> 00:27:32,880 Speaker 1: which newspapers dubbed Jesus. There you go. I nod in approval. 427 00:27:34,240 --> 00:27:38,480 Speaker 1: In a Colorado governor brought up Cheetos when trying to 428 00:27:38,560 --> 00:27:40,560 Speaker 1: keep the public from getting their hopes up when it 429 00:27:40,640 --> 00:27:45,800 Speaker 1: came to Canadabis like legalization. Quote, the voters have spoken 430 00:27:46,000 --> 00:27:48,439 Speaker 1: and we have to respect their will. This will be 431 00:27:48,480 --> 00:27:52,040 Speaker 1: a complicated process, but we intend to follow through. That said. 432 00:27:52,359 --> 00:27:56,119 Speaker 1: Federal law still says marijuana is an illegal drug, so 433 00:27:56,240 --> 00:28:00,480 Speaker 1: don't break out the Cheetos are goldfish too quickly, and 434 00:28:00,680 --> 00:28:05,160 Speaker 1: voters in Colorado sent cheetos to his office when cannabis 435 00:28:05,200 --> 00:28:10,399 Speaker 1: was legalized in the state. And also in two thousand twelve, 436 00:28:10,760 --> 00:28:13,240 Speaker 1: a flying bag of Cheetos caused a brawl at a 437 00:28:13,280 --> 00:28:16,360 Speaker 1: high school in Indiana. Students were waiting outside to get 438 00:28:16,359 --> 00:28:18,879 Speaker 1: into the school and a bag of Cheetos hit the 439 00:28:18,880 --> 00:28:22,919 Speaker 1: assistant principle in the head, and the assistant principle accused 440 00:28:22,920 --> 00:28:26,000 Speaker 1: a student and the student denied it, and things escalated 441 00:28:26,040 --> 00:28:29,679 Speaker 1: from there. The student attacked the assistant principle and the 442 00:28:29,720 --> 00:28:34,560 Speaker 1: superintendent described it thus, like cheetos went flying everywhere. As 443 00:28:34,560 --> 00:28:36,080 Speaker 1: to whether or not the bag was throwing at him 444 00:28:36,160 --> 00:28:38,720 Speaker 1: or white was thrown in that general direction. We're looking 445 00:28:38,760 --> 00:28:47,320 Speaker 1: into Cheeto mysteries. In the world's largest Cheeto, the product 446 00:28:47,360 --> 00:28:52,640 Speaker 1: of what Frito Lay called a seasoning accumulation went on 447 00:28:52,760 --> 00:28:56,680 Speaker 1: EVA with bids of over a million dollars for EVA 448 00:28:56,760 --> 00:29:01,000 Speaker 1: shut it down for fraudulent bidding. The cheet have discovered 449 00:29:01,160 --> 00:29:03,880 Speaker 1: donated it to a small town in Iowa where tourists 450 00:29:03,880 --> 00:29:07,479 Speaker 1: could look at it through plexiglass. I don't know if 451 00:29:07,480 --> 00:29:09,600 Speaker 1: it's still there, but if it is and you've seen it, listeners, 452 00:29:09,600 --> 00:29:15,240 Speaker 1: please send in pictures. A Colorado man stabbed his brother 453 00:29:15,360 --> 00:29:19,120 Speaker 1: in an argument that started with cheetos getting dumped onto 454 00:29:19,120 --> 00:29:22,200 Speaker 1: a bed. Um. This sounds a lot like an argument 455 00:29:22,240 --> 00:29:25,080 Speaker 1: my siblings would have without the stabbing. But yeah, you 456 00:29:25,200 --> 00:29:26,880 Speaker 1: put something in my bed, we're going to get in 457 00:29:26,920 --> 00:29:29,520 Speaker 1: a fight. Both are okay and claim that the fight 458 00:29:29,640 --> 00:29:35,000 Speaker 1: was over stupid stuff. Is Cheetos stuff ever? Stupid stuff? 459 00:29:37,360 --> 00:29:40,719 Speaker 1: I don't know or In one of the philosophical questions 460 00:29:40,720 --> 00:29:46,000 Speaker 1: of our time, UM kind of an aside, Sweetos, which 461 00:29:46,000 --> 00:29:51,080 Speaker 1: are cinnamon sugar sweet Cheetos, came out in um and 462 00:29:51,080 --> 00:29:53,240 Speaker 1: this is when the Cheetos store opened where one of 463 00:29:53,280 --> 00:29:55,640 Speaker 1: the items available is a makeup bronser so you can 464 00:29:55,680 --> 00:30:01,440 Speaker 1: achieve that vibrant Cheetos globe. Oh boy. Um, that's a lot. 465 00:30:03,520 --> 00:30:07,360 Speaker 1: Another fun thing about Cheetos they're a good fighter, firestarter 466 00:30:07,640 --> 00:30:10,840 Speaker 1: or tender. Um. Not because of anything to do with 467 00:30:10,880 --> 00:30:13,400 Speaker 1: the cheese powder. Like I think that the assumption is 468 00:30:13,440 --> 00:30:16,240 Speaker 1: that there's some like weird chemical in the cheese coating 469 00:30:16,480 --> 00:30:18,400 Speaker 1: that makes some extra flammable. No, it's the fact that 470 00:30:18,400 --> 00:30:21,760 Speaker 1: they're fried in oil. They have a lot of oil 471 00:30:21,840 --> 00:30:25,200 Speaker 1: in them, and oil is a little bit flammable, just 472 00:30:25,280 --> 00:30:28,120 Speaker 1: a little bit. Yeah, but now you know, if you're 473 00:30:28,120 --> 00:30:30,920 Speaker 1: ever in the woods you start a fire, be careful, 474 00:30:31,080 --> 00:30:33,000 Speaker 1: don't do it unless you know what you're doing. But 475 00:30:33,080 --> 00:30:36,760 Speaker 1: if you have a bag of Cheetos, I can't hurt. Oh, 476 00:30:36,800 --> 00:30:42,880 Speaker 1: it can hurt. Never take my advice. Um. We have 477 00:30:42,960 --> 00:30:47,440 Speaker 1: a little bit of Cheetos marketing science for you. But 478 00:30:47,640 --> 00:30:50,000 Speaker 1: first we've got one more quick break for a word 479 00:30:50,000 --> 00:31:03,440 Speaker 1: from our sponsor, and we're back. Thank you sponsor, Yes, 480 00:31:03,520 --> 00:31:07,560 Speaker 1: thank you. Um. Also special thanks to producer Dylan who 481 00:31:07,680 --> 00:31:10,440 Speaker 1: during the ad break, because we do frequently talk during 482 00:31:10,440 --> 00:31:13,280 Speaker 1: the ad break as though we need to literally take 483 00:31:13,320 --> 00:31:17,480 Speaker 1: one um that that although there was no There was 484 00:31:17,520 --> 00:31:21,240 Speaker 1: no Chester Cheetah cartoon. There was a video game called 485 00:31:21,400 --> 00:31:26,000 Speaker 1: Too Cool to Fool, Yes, and there were no mentions 486 00:31:26,000 --> 00:31:31,320 Speaker 1: of Cheetos in the game because it's too cool to fool. Yeah. 487 00:31:31,560 --> 00:31:38,240 Speaker 1: But speaking of fooling people, yeah with snacks. Um. Okay. 488 00:31:38,600 --> 00:31:41,720 Speaker 1: So there's there's a term in the snacks market um, 489 00:31:41,760 --> 00:31:44,760 Speaker 1: and that the getting people to eat more market at large, 490 00:31:44,760 --> 00:31:47,480 Speaker 1: which also includes, for example, the military when it's you know, 491 00:31:47,520 --> 00:31:50,360 Speaker 1: trying to make sure that soldiers actually eat um. There's 492 00:31:50,360 --> 00:31:56,320 Speaker 1: a term called sensory specific safety, and basically this means 493 00:31:56,440 --> 00:31:59,040 Speaker 1: when a particular flavor or or sensation that you get 494 00:31:59,080 --> 00:32:02,520 Speaker 1: from a food is big enough it overwhelms your brain. 495 00:32:02,600 --> 00:32:07,440 Speaker 1: And at first that's a cool thing. Um, You're You're like, cool, Yes, 496 00:32:07,760 --> 00:32:11,480 Speaker 1: I like I like this, But quickly your brain doesn't, okay, 497 00:32:11,560 --> 00:32:15,440 Speaker 1: enough of that. And so what processed food manufacturers are 498 00:32:15,480 --> 00:32:18,560 Speaker 1: doing when they design a food is trying to make 499 00:32:18,760 --> 00:32:22,160 Speaker 1: their foods interesting enough to crave, but not so exciting 500 00:32:22,360 --> 00:32:25,720 Speaker 1: that your brain feels full of that thing. They'll test 501 00:32:25,760 --> 00:32:29,400 Speaker 1: different formulas with with like normal human taste testers and 502 00:32:29,400 --> 00:32:32,200 Speaker 1: and record what recipes folks don't like versus what they 503 00:32:32,240 --> 00:32:35,360 Speaker 1: like okay versus what they like the most. Um, And 504 00:32:35,360 --> 00:32:37,800 Speaker 1: it's often a bell curve where some formula in the 505 00:32:37,800 --> 00:32:44,320 Speaker 1: middle is that bliss point of flavor. When researching for 506 00:32:44,360 --> 00:32:47,840 Speaker 1: The New York Times circu an article that would become 507 00:32:48,240 --> 00:32:52,440 Speaker 1: the Extraordinary Science of Addictive Junk, food writer Michael Moss 508 00:32:52,520 --> 00:32:55,320 Speaker 1: consulted with a food scientist by the name of Stephen 509 00:32:55,800 --> 00:32:59,120 Speaker 1: Witherly um and about Cheetahs, like out of a whole 510 00:32:59,120 --> 00:33:01,760 Speaker 1: bag of snacks, whether he picked out the Cheetos and said, 511 00:33:01,800 --> 00:33:04,480 Speaker 1: this is one of the most marvelously constructed foods on 512 00:33:04,520 --> 00:33:08,760 Speaker 1: the planet in terms of pure pleasure. And this has 513 00:33:08,800 --> 00:33:11,240 Speaker 1: something to do with a with a balanced flavor formula, 514 00:33:11,360 --> 00:33:14,800 Speaker 1: but also with the way that Cheetos melt in your mouth. 515 00:33:14,920 --> 00:33:18,080 Speaker 1: After that initial crunch, it tricks your brain into feeling 516 00:33:18,120 --> 00:33:20,680 Speaker 1: like there's nothing to it and that it's okay to 517 00:33:20,800 --> 00:33:27,280 Speaker 1: keep eating more. Very chicky. Indeed. Um. That New York 518 00:33:27,280 --> 00:33:29,400 Speaker 1: Times article, by the way, makes it sound like a 519 00:33:29,400 --> 00:33:32,080 Speaker 1: lot of the food scientists who are involved with these 520 00:33:32,120 --> 00:33:36,920 Speaker 1: companies experience like kind of a lot of guilt over 521 00:33:37,040 --> 00:33:38,960 Speaker 1: their work and its impact on the health of the 522 00:33:39,000 --> 00:33:41,960 Speaker 1: general public. Yeah. I remember when this was first coming 523 00:33:41,960 --> 00:33:43,560 Speaker 1: out and a lot of people were talking about it 524 00:33:43,600 --> 00:33:47,600 Speaker 1: and hearing some of the people involved expressing so much 525 00:33:47,640 --> 00:33:54,080 Speaker 1: guilt about it. Um. But uh, but on a related note, 526 00:33:54,160 --> 00:33:57,560 Speaker 1: hope is not totally lost because researchers are always looking 527 00:33:57,600 --> 00:34:01,760 Speaker 1: at ways to make these cravable foods healthier. Um. You know, 528 00:34:01,840 --> 00:34:04,080 Speaker 1: from the type of food coloring used, to the types 529 00:34:04,120 --> 00:34:08,359 Speaker 1: of oil used to uh, the actual physical batter. There 530 00:34:08,440 --> 00:34:11,280 Speaker 1: was one study out of Washington State University that added 531 00:34:11,320 --> 00:34:14,640 Speaker 1: too to the corn meal in an extruder dried carrot pulp, 532 00:34:15,160 --> 00:34:18,320 Speaker 1: which is a waste product left over from from chuicing carrots. 533 00:34:18,520 --> 00:34:22,319 Speaker 1: Once extruded, the puffs were even puffier than usual and 534 00:34:22,480 --> 00:34:25,480 Speaker 1: the taste was unchanged. Um, and the pulp added a 535 00:34:25,520 --> 00:34:29,880 Speaker 1: little bit of like fib fiber and vitamins. So could 536 00:34:30,320 --> 00:34:35,400 Speaker 1: could the future hold healthier cheese puffs? I like to 537 00:34:35,480 --> 00:34:42,680 Speaker 1: think so me too. Thanks science, First, you make this 538 00:34:43,560 --> 00:34:50,400 Speaker 1: marvelous construction of unhealth. Now perhaps perhaps you make it 539 00:34:50,400 --> 00:34:57,200 Speaker 1: healthier healthier. Yeah, but that's our our Cheetos cheese puff 540 00:34:57,280 --> 00:35:02,319 Speaker 1: but mostly Cheetos episodes. UM. I would love to know 541 00:35:03,800 --> 00:35:06,359 Speaker 1: the different brands from different countries. I know we mentioned 542 00:35:06,400 --> 00:35:07,880 Speaker 1: that two at the topic and those are from the 543 00:35:07,960 --> 00:35:12,360 Speaker 1: UK and Australia. But yeah, in other countries, if you 544 00:35:12,400 --> 00:35:15,279 Speaker 1: have different flavors of cheetos, one are different types of 545 00:35:16,040 --> 00:35:19,080 Speaker 1: yeah puffs. Yeah, and if they've got terrific brand names 546 00:35:19,120 --> 00:35:23,600 Speaker 1: like the holtz It Yeah so good. Yeah. Let us know, yes, 547 00:35:23,719 --> 00:35:28,000 Speaker 1: please let us know. But in the meantime this brings 548 00:35:28,040 --> 00:35:36,719 Speaker 1: us to listen. Man, is that Chester Cheetah? Not at all, 549 00:35:38,000 --> 00:35:43,040 Speaker 1: He's too cool for me. I am dangerous in a 550 00:35:43,080 --> 00:35:48,680 Speaker 1: different way. Yes, Kitty wrote, I was just listening to 551 00:35:48,719 --> 00:35:51,399 Speaker 1: the peas episode and wanted to say, the English nest 552 00:35:51,520 --> 00:35:54,319 Speaker 1: is a very real thing. I always heard it was beef, 553 00:35:54,400 --> 00:35:57,320 Speaker 1: mashed potatoes and peas. The beef is the branch, and 554 00:35:57,360 --> 00:36:00,640 Speaker 1: the potatoes the nest, and the peas the egg. The 555 00:36:00,680 --> 00:36:02,480 Speaker 1: first time I saw an English nest was in a 556 00:36:02,560 --> 00:36:06,160 Speaker 1: book featured on Reading Rainbow titled How My Parents Learned 557 00:36:06,160 --> 00:36:09,439 Speaker 1: to Eat by Ena Friedman. I was about six years old. 558 00:36:09,800 --> 00:36:11,840 Speaker 1: In short. In the book, a Japanese woman learns to 559 00:36:11,840 --> 00:36:13,319 Speaker 1: eat with a knife and fork to be with the 560 00:36:13,320 --> 00:36:15,640 Speaker 1: man she loves. The man in the book also learns 561 00:36:15,680 --> 00:36:19,120 Speaker 1: to use chopsticks. While I am actually Chinese American, not Japanese. 562 00:36:19,160 --> 00:36:21,239 Speaker 1: Growing up in the eighties. Here in the US, there 563 00:36:21,280 --> 00:36:24,240 Speaker 1: was virtually no Asian representation in books or any media, 564 00:36:24,320 --> 00:36:26,600 Speaker 1: so this book really stuck with me. It took me 565 00:36:26,719 --> 00:36:29,280 Speaker 1: decades later as an adult to finally find a copy 566 00:36:29,280 --> 00:36:31,440 Speaker 1: of my own. Now I believe it is in reprint 567 00:36:31,440 --> 00:36:34,640 Speaker 1: and easier to find, so thank you, Kitty. Um. I 568 00:36:35,239 --> 00:36:37,600 Speaker 1: knew I had read it in a book somewhere. I 569 00:36:37,760 --> 00:36:40,279 Speaker 1: knew it. A lot of people wrote in and said 570 00:36:40,320 --> 00:36:43,720 Speaker 1: that they grew up doing this, so I once again 571 00:36:43,760 --> 00:36:46,080 Speaker 1: and comforted that it was not just a strange thing 572 00:36:46,160 --> 00:36:48,960 Speaker 1: my family did, although there's probably a lot of those 573 00:36:49,000 --> 00:36:55,359 Speaker 1: and that's okay too. Oh yes, absolutely, Uh We're we're 574 00:36:55,400 --> 00:37:01,000 Speaker 1: all mad down here, uh, Leslie wrote, I devoured the 575 00:37:01,000 --> 00:37:03,680 Speaker 1: fetacchinail fredo episode and wanted to share a couple of 576 00:37:03,800 --> 00:37:07,040 Speaker 1: morsels with you. I worked in an Olive Garden restaurant 577 00:37:07,080 --> 00:37:09,400 Speaker 1: back in the early nineties, and I can verify that 578 00:37:09,440 --> 00:37:13,400 Speaker 1: facchino al fredo is definitely the Italian version of American 579 00:37:13,440 --> 00:37:16,840 Speaker 1: macaroni and cheese. I guess that's because it's pretty bland, 580 00:37:16,960 --> 00:37:20,080 Speaker 1: yummy but not too spicy, and easily tolerated by picky 581 00:37:20,120 --> 00:37:22,719 Speaker 1: eaters and children. Serve it in a dish with a 582 00:37:22,719 --> 00:37:25,120 Speaker 1: basket of hot breadsticks, and you have the fast Italian 583 00:37:25,200 --> 00:37:29,160 Speaker 1: version of chips and salsa in Mexican restaurant staple. Back 584 00:37:29,160 --> 00:37:30,960 Speaker 1: in the day, I was a server at Alive Garden, 585 00:37:31,040 --> 00:37:33,440 Speaker 1: but also made fresh pasta during the day for use 586 00:37:33,440 --> 00:37:40,400 Speaker 1: in the restaurant that night. Pasta episode Anyone Sorry that 587 00:37:40,480 --> 00:37:43,360 Speaker 1: gave me access to the kitchen and to trade secrets. 588 00:37:44,080 --> 00:37:46,960 Speaker 1: I learned the recipe for their fetacciniol fredo then and 589 00:37:47,040 --> 00:37:49,080 Speaker 1: still use it today when I need an easy side 590 00:37:49,080 --> 00:37:52,240 Speaker 1: dish to balance something healthy like broiled fish or grilled chicken. 591 00:37:52,800 --> 00:37:56,160 Speaker 1: I won't give exact proportions, but the ingredients were and 592 00:37:56,280 --> 00:38:00,880 Speaker 1: likely still are, butter, parmesan cheese, heavy cream, and garlic powder. 593 00:38:01,480 --> 00:38:04,719 Speaker 1: As server, I discovered that diners can be very passionate 594 00:38:04,760 --> 00:38:07,800 Speaker 1: about their alfredo sauce. I once had a guest almost 595 00:38:07,880 --> 00:38:10,480 Speaker 1: stab the back of my hand with a fork when 596 00:38:10,480 --> 00:38:12,600 Speaker 1: I tried to move her not quite empty dish of 597 00:38:12,640 --> 00:38:15,920 Speaker 1: alfredo sauce to make room for her entree. Is my 598 00:38:15,960 --> 00:38:18,440 Speaker 1: go to suggestion for that person in a large party 599 00:38:18,480 --> 00:38:21,640 Speaker 1: who didn't really like Italian food. It quickly became one 600 00:38:21,640 --> 00:38:24,279 Speaker 1: of my favorite comfort foods and still is twenty eight 601 00:38:24,360 --> 00:38:29,799 Speaker 1: years later, behind the scenes at all of Garden, all 602 00:38:29,840 --> 00:38:33,640 Speaker 1: these Alfredo facts, I love it. Oh yes, thank you. Yes. 603 00:38:35,040 --> 00:38:37,719 Speaker 1: If you have any behind the scenes facts and would 604 00:38:37,760 --> 00:38:39,680 Speaker 1: like to send them to us, you can. Our email 605 00:38:39,760 --> 00:38:41,719 Speaker 1: is food Stuff at house to works at dot com. 606 00:38:41,880 --> 00:38:44,359 Speaker 1: We're also on social media. You can find us on 607 00:38:44,360 --> 00:38:48,359 Speaker 1: Facebook and Twitter at food Stuff hs W. Also on 608 00:38:48,400 --> 00:38:51,200 Speaker 1: Instagram at food Stuff. We do hope to hear from you. 609 00:38:51,719 --> 00:38:54,839 Speaker 1: Thank you for our super producer, Dylan Fagan, for being 610 00:38:54,880 --> 00:38:58,400 Speaker 1: among other things, at Cheeto inspiration. Thanks to you for listening, 611 00:38:58,440 --> 00:39:00,640 Speaker 1: and we hope that lots more good things coming your way.