WEBVTT - SYSK Selects: How Commercial Jingles Work 0:00:00.560 --> 0:00:03.040 Hey everyone, it's me Josh and for this week's s 0:00:03.200 --> 0:00:06.480 Y s K Selects, I've chosen how Commercial Jingles Work. 0:00:07.400 --> 0:00:10.600 You could also call it how commercial Jingles slash earworms work. 0:00:11.119 --> 0:00:12.760 And I have to say, if you make it through 0:00:12.800 --> 0:00:16.720 this episode with no earworms in your head, then your 0:00:16.760 --> 0:00:20.680 brain is broke. Uh. This episode was also actually the 0:00:20.680 --> 0:00:24.320 origin of the first commercial jingle, we got the Stuff 0:00:24.360 --> 0:00:28.120 you Should Know, which was done by Rusty Maddius of 0:00:28.200 --> 0:00:31.080 the Sheep Dogs, a Canadian band. And thanks again to 0:00:31.160 --> 0:00:33.960 Rusty for kicking that tradition off for us. I hope 0:00:33.960 --> 0:00:44.839 you enjoyed this episode. Welcome to Stuff you Should Know 0:00:45.440 --> 0:00:53.680 from how Stuff Works dot Com. Hey, and welcome to 0:00:53.720 --> 0:00:58.000 the podcast. I'm Josh Clark. There's Charles W. Chuck Bryant. 0:00:58.760 --> 0:01:01.000 Have you noticed that Jerry has a were aggressive countdown 0:01:01.040 --> 0:01:04.800 since we're shooting video now. We're shooting video now for 0:01:04.840 --> 0:01:08.880 those of you not watching and just listening like old school, yeah, 0:01:09.280 --> 0:01:13.840 we uh we have these video potentially. Yeah, Jerry's aggressively 0:01:13.840 --> 0:01:16.800 counting down now. Yeah. He just yelled at us three 0:01:16.880 --> 0:01:19.080 D one and I keep you know, we do two 0:01:19.120 --> 0:01:23.640 of these uh at a time. Um, and I always 0:01:23.640 --> 0:01:26.880 bring a shirt and always forget to change into it, 0:01:27.920 --> 0:01:31.880 like changing. Yeah, I feel like a jerk. No, I 0:01:31.920 --> 0:01:34.760 did change once the first time. Well, today you have 0:01:34.800 --> 0:01:39.760 on your Mystery Science Theater three thousands. Shout out to 0:01:39.840 --> 0:01:44.000 Kevin and Bill. Yeah, guys, if you're listening, you know everybody, Mike, Joel, 0:01:44.200 --> 0:01:47.279 anybody Yeah that's ever had anything to do with that show. 0:01:47.800 --> 0:01:51.480 TV's Frank, who's now a successful tweeter. Yeah, I don't 0:01:51.480 --> 0:01:54.720 know if you follow him. No, he's he's pretty liberal. 0:01:54.880 --> 0:01:56.360 You know. Joel went out and did his own thing 0:01:56.400 --> 0:01:59.720 as well, Like they're both doing similar versions of their 0:01:59.720 --> 0:02:03.120 previo his job, what is it? Cinematic Titanic is Joels 0:02:03.240 --> 0:02:06.760 and then riff Tracks is Mike's. Uh yeah, I'm I'm 0:02:06.760 --> 0:02:11.679 well aware, you know. Um, Robert Lamb interviewed Joel Hodgson 0:02:12.919 --> 0:02:17.240 on and there's like a really awesome, lengthy blog interview 0:02:17.480 --> 0:02:21.960 on the stuff to Blow your Mind blog. Check it out. Yeah, 0:02:22.120 --> 0:02:25.600 so that's the intro for commercial jingles, which is what 0:02:25.639 --> 0:02:30.880 we're talking about. Um, I really don't have anything except chuck. 0:02:31.600 --> 0:02:36.160 Have you ever heard of a little uh songwriter named 0:02:36.760 --> 0:02:42.120 Lynn Duddy? Nope, I had neither. Apparently, Lynn Duddy wrote 0:02:42.160 --> 0:02:45.880 the I Love Bosco jingle, which I've never heard before, 0:02:46.480 --> 0:02:50.240 but it's listed as a famous jingle, so I feel 0:02:50.280 --> 0:02:52.400 like I'm missing out. I didn't know half of these. 0:02:52.440 --> 0:02:55.800 Actually I Love Bosco jingle, that's the one that we list. 0:02:55.919 --> 0:02:59.160 What's with this? And Barry Manila wasn't in here no, 0:02:59.520 --> 0:03:01.799 which just get that out of the way, Hanelo, who 0:03:01.800 --> 0:03:04.000 I love? You mean? I have seen him front Row 0:03:04.080 --> 0:03:07.760 Center in Vegas. It was an awesome show. Did he 0:03:07.760 --> 0:03:12.200 He looks so scary now, I He's a great guy. 0:03:12.480 --> 0:03:14.360 I don't know if I'd want front Rows all I'm saying, 0:03:14.560 --> 0:03:16.760 he h. It was cool. He said something to me. 0:03:16.800 --> 0:03:18.440 I had to go to the bathroom, and I like 0:03:18.520 --> 0:03:20.600 went and left in the middle of one of his songs, 0:03:20.600 --> 0:03:23.400 and while he was singing, didn't miss a beat. He 0:03:23.440 --> 0:03:26.080 says to my back, don't leave now it gets better, 0:03:26.520 --> 0:03:28.280 and then just went into the song. Yeah, and you 0:03:28.400 --> 0:03:32.799 mus like, Bryn did Josh, Yeah? Did you hear it? 0:03:32.840 --> 0:03:35.119 Did you know it was? I didn't hear. I came 0:03:35.160 --> 0:03:37.280 back and she was still like, oh my god, did 0:03:37.280 --> 0:03:42.040 you hear wow? Yeah. But Barry Manelow, in addition to 0:03:42.160 --> 0:03:46.920 his incredible singing career, also is Um one of the 0:03:46.960 --> 0:03:51.400 better UM commercial jingle writers of all time. Yeah, performed 0:03:51.400 --> 0:03:56.480 and co wrote uh jingles like like a good neighbor 0:03:56.520 --> 0:03:58.880 state farm is there? That's a big one, man, they're 0:03:58.920 --> 0:04:01.240 still using that stuck on the band aid because the 0:04:01.280 --> 0:04:04.960 band aid stuck on me. That huge grab a bucket 0:04:04.960 --> 0:04:07.400 of chicken. I haven't heard that one. Grab a bucket 0:04:07.440 --> 0:04:11.880 of chicken. It was like seventies, yea. And that that 0:04:11.960 --> 0:04:14.480 was for KFC obviously, and you deserve a break today 0:04:14.520 --> 0:04:18.400 at McDonald's big one. And he apparently recently did one 0:04:18.440 --> 0:04:24.320 for Dodge. I saw Randy Newman obviously, he writes whatever 0:04:24.880 --> 0:04:28.360 pays the most. He wrote a bunch back in the day. 0:04:28.360 --> 0:04:32.040 And then this guy Jim Brickman, who made quite a 0:04:32.120 --> 0:04:35.599 name for himself with ads like we are flint Stone's Kids. 0:04:35.880 --> 0:04:39.839 Oh yeah. For the vitamins. I used to love those, 0:04:39.839 --> 0:04:42.040 but um, every once in a while, my mom would 0:04:42.040 --> 0:04:45.640 just buy the cheaper knockoff one and the difference in 0:04:45.839 --> 0:04:49.800 taste awful. So there was a spell where like she 0:04:49.880 --> 0:04:53.960 would find like sticky knockoff flint Stone vitamins like in 0:04:54.040 --> 0:04:57.560 my Lincoln logs just stuck to things because I'd just 0:04:57.600 --> 0:05:00.920 be like it was Yeah, I just put it in 0:05:01.000 --> 0:05:04.680 my Lincoln logs because I guess throwing it away was 0:05:04.720 --> 0:05:07.400 too difficult. Yeah, it's pretty good, but yeah, and then 0:05:07.440 --> 0:05:10.320 of course Lynn Duddy and Lynn Duddy and Brigman's other 0:05:10.320 --> 0:05:13.000 big one was ge we bring good things to line. 0:05:13.000 --> 0:05:15.480 Do you know how rich these people must be if 0:05:15.520 --> 0:05:19.640 they had even just a halfway decent agent. Well, it 0:05:19.680 --> 0:05:21.120 points out on this article. I don't know if it's 0:05:21.120 --> 0:05:23.400 still the case, but if you wrote the jingle, you 0:05:23.440 --> 0:05:25.560 own the rights to it. I know, I don't know 0:05:25.560 --> 0:05:27.560 if that's still it seems like it should be. I 0:05:27.600 --> 0:05:30.320 guarantee you. Manilow owns the rights to the ones that 0:05:30.400 --> 0:05:33.479 he wrote. He didn't need a tour, but he still does, 0:05:33.760 --> 0:05:36.159 although he likes to cancel once in a while. He 0:05:36.240 --> 0:05:39.520 just came I had tickets for his Atlanta show. Really, 0:05:39.560 --> 0:05:44.720 he just canceled. It canceled. I'm not playing sorry, huh 0:05:44.920 --> 0:05:47.839 oh really yeah that's pretty lame. Yeah, I thought too. Well, 0:05:47.880 --> 0:05:50.040 I hope he's all right. I was really into Barry 0:05:50.040 --> 0:05:51.880 Manlo when I was a kid. I know, for someone 0:05:51.880 --> 0:05:55.920 who ended up being like fairly cool with my music case. Hey, 0:05:56.600 --> 0:05:58.640 I've gotten great music taste too, and I love man. 0:05:58.760 --> 0:06:02.360 Oh yeah, no, I'm just saying alright, let's get into this, okay, 0:06:02.400 --> 0:06:05.279 So Chuck, what is a commercial jingle. It's one of 0:06:05.320 --> 0:06:08.920 these things that you know, you anybody can define it, 0:06:09.080 --> 0:06:13.080 but it's actually a little specific. Uh yeah, Well it 0:06:13.200 --> 0:06:17.839 is a song or a snippet um of a hopefully 0:06:18.160 --> 0:06:22.480 memorable melody written about a product. And that's the original jingle. 0:06:22.720 --> 0:06:25.840 We'll get into how it's changed over the years. So, um, 0:06:26.279 --> 0:06:27.960 it can have just about anything in it, like a 0:06:28.000 --> 0:06:30.880 slogan like like a good neighbor state farmers there. It 0:06:30.960 --> 0:06:35.240 can have a phone number like a hundred five three 0:06:35.360 --> 0:06:40.960 hundred Empire today. Yeah, good going. Um. It can have 0:06:41.320 --> 0:06:46.520 call letters like NBC. Yeah that is um. I looked 0:06:46.520 --> 0:06:50.120 into that. That is what they now call audio branding 0:06:50.200 --> 0:06:53.640 or an audio logo. Um, like the sound your computer 0:06:53.720 --> 0:06:56.440 makes when you open it. Oh yeah, you know Apple 0:06:56.480 --> 0:06:59.880 has THEIRS, PC said theirs or the ding ding ding 0:07:00.160 --> 0:07:02.560 from NBC like you just said. But that's a big 0:07:02.600 --> 0:07:09.000 business now, that jingle, Like who can never get rid 0:07:09.040 --> 0:07:11.160 of that one once it's in your head. Uh, but 0:07:11.240 --> 0:07:14.040 that's a new thing. Like that's even more specific now 0:07:14.080 --> 0:07:17.679 than jingles are what they call audio branding, and every 0:07:17.680 --> 0:07:20.160 time I hear the word branding, a little piece of 0:07:20.160 --> 0:07:24.200 me dieu. But the dude from the Human League, remember that, man, 0:07:24.920 --> 0:07:27.920 he has a company. Now that's like getting rich doing this. 0:07:28.320 --> 0:07:31.960 Oh yeah. Yeah. Basically it's a little more complex in 0:07:32.000 --> 0:07:34.400 a jingle because they're trying to capture like the essence 0:07:34.400 --> 0:07:37.360 of your brand with a few notes maybe, or in 0:07:37.400 --> 0:07:39.960 the case of like an LG dryer, instead of hearing 0:07:40.600 --> 0:07:44.360 at the end, it plays this little melody. It's like 0:07:44.440 --> 0:07:49.040 laundrys ton No, what is that? Uh no, it's a 0:07:49.040 --> 0:07:53.240 little melody, like a little dinging chiming melody. Who who 0:07:53.320 --> 0:07:56.800 was it that wrote the Yahoo one Yahoo man? Who 0:07:56.880 --> 0:07:59.880 was that? We were just talking about that recently. How's 0:07:59.880 --> 0:08:06.400 the guy who wrote? Uh? Oh man, I can't remember. Oh, well, 0:08:06.760 --> 0:08:10.000 somebody right in. It was a previous podcast. Yeah that's 0:08:10.080 --> 0:08:13.000 less than two months old. Yeah, it's all gone now. 0:08:14.480 --> 0:08:18.320 Uh alright, So anyway, that's audio branding. But oh we 0:08:18.440 --> 0:08:21.120 left out one other one other part of a jingle. 0:08:21.160 --> 0:08:24.520 It can also tout the benefits of a product. Yeah, 0:08:24.640 --> 0:08:26.600 especially back in the day that was huge, Like you'll 0:08:26.640 --> 0:08:29.559 wonder where the yellow went when you brush your teeth 0:08:29.600 --> 0:08:33.680 with PEPs it in. Really you're not familiar? No, yeah, 0:08:34.040 --> 0:08:38.160 I remember the Crest Um the Crest Patrol. Yeah, we 0:08:38.200 --> 0:08:42.439 make holes in teeth remember that that? Oh man, I 0:08:42.720 --> 0:08:45.240 wish I would look this stuff up. In the seventies, 0:08:45.280 --> 0:08:48.440 that was the cartoon of the Crest. I remember that. Yeah. 0:08:48.440 --> 0:08:50.959 And then there were the the the yup mouse who 0:08:50.960 --> 0:08:53.760 were the bad people in that? I don't remember. The 0:08:53.840 --> 0:08:57.079 enemies were the ones we make holes and teeth to 0:08:57.160 --> 0:09:01.400 the cavity creeps. I know the cavity creeps. Alright, I'm 0:09:01.440 --> 0:09:04.240 firing on all you know. Um. I remember being in 0:09:04.520 --> 0:09:06.480 like third grade, I think, and we got a bunch 0:09:06.520 --> 0:09:09.400 of promotional materials from the Crest Patrol and it included 0:09:09.440 --> 0:09:12.400 a play of which I was I think a toothbrush 0:09:13.520 --> 0:09:17.080 talk about infiltrating schools. Ye, seriously, like we put on 0:09:17.160 --> 0:09:21.840 a play about the Crest Patrol in school. Wow, that 0:09:21.960 --> 0:09:26.200 is weird. It's a little weird, So, Chuck Jingles, they've 0:09:26.240 --> 0:09:31.040 been around since the Egyptians, as I understand it, that 0:09:31.160 --> 0:09:34.200 is not true. Technically, it is true because the Egyptians 0:09:34.200 --> 0:09:40.560 were around in the nineteen thirties. Funny guy Christmas Eve six. 0:09:40.679 --> 0:09:46.640 They have credited the the Wheaties Quartet was singing about 0:09:46.760 --> 0:09:52.440 the Wheaties Breakfast Cereal first ever jingle, UM, And apparently 0:09:52.480 --> 0:09:54.320 Wheaties was in pretty bad shape and they're even gonna 0:09:54.360 --> 0:09:57.320 get rid of it until they noticed that in markets 0:09:57.360 --> 0:09:59.880 where they were playing this song on the radio, Wheaties 0:10:00.040 --> 0:10:02.720 picked up and they said, hey, maybe this jingles. Maybe 0:10:02.720 --> 0:10:04.800 he's got something to it. And they probably call it 0:10:04.800 --> 0:10:07.920 a jingle at the time. Um. And then they put 0:10:07.920 --> 0:10:11.760 it nationwide and Wheaties was saved. Yeah, you did you 0:10:11.760 --> 0:10:14.440 listen to it? No? Is it pretty bad? No, it's great. 0:10:14.440 --> 0:10:17.880 It sounds like the b Sharp's you know, it's barbershop quartet. 0:10:18.000 --> 0:10:20.560 It sounds like Baby on Board, Yeah, except they're singing 0:10:20.600 --> 0:10:24.319 about Wheaties. So that whole Wheaties thing is pretty well established, 0:10:24.320 --> 0:10:27.360 but some still dispute it. And it depends on how 0:10:27.400 --> 0:10:31.840 you look at, um what a jingle is, um, whether 0:10:31.920 --> 0:10:34.320 that's the first one or not. But there's a song 0:10:34.440 --> 0:10:37.600 that was written in nineteen o five called in My 0:10:37.720 --> 0:10:42.160 Merry Old Mobile like Gus Edwards and Vincent Brian and 0:10:42.200 --> 0:10:44.920 I didn't realize that people were named Vincent back in 0:10:44.920 --> 0:10:47.600 like nineteen o five. Does that seem like a modern 0:10:47.640 --> 0:10:50.120 name to you, it seems more like nineteen forties to 0:10:50.280 --> 0:10:54.680 nineteen seventies. Maybe maybe you know there's a website that 0:10:54.760 --> 0:10:57.679 charts popularity of names in a graph. I believe that 0:10:57.720 --> 0:11:00.239 I bet you Vincent is pretty low back then. Um, 0:11:00.280 --> 0:11:02.720 but those two guys made in my Mary Oldsmobile and 0:11:02.840 --> 0:11:09.080 Oldsmobile used it in the thirties, but it wasn't originally 0:11:09.160 --> 0:11:12.400 recorded or written for Oldsmobile to use. I think the 0:11:12.400 --> 0:11:15.559 guys just really like their olds momentle, rely, and so um. 0:11:15.640 --> 0:11:18.679 The author of this this article, Tim Faulkner, points out 0:11:18.720 --> 0:11:21.839 that you're probably more accurately call it the first pop 0:11:21.880 --> 0:11:24.960 song licensed for commercial use. Okay, that makes more sense. 0:11:25.000 --> 0:11:27.360 So it's technically not a jingle. So the Wheaties quartet 0:11:27.440 --> 0:11:33.079 still stands. Christmas Eve, Minneapolis, Minnesota. Is there any place 0:11:33.120 --> 0:11:38.360 more desolate than Hey? It worked because we still have 0:11:38.360 --> 0:11:52.520 wheaties today. So the whole reason jingles came about too 0:11:52.640 --> 0:11:55.280 is because you know, I'm all about my like nineteen 0:11:55.320 --> 0:12:00.880 thirties consumer history and like in in the thirties, like 0:12:00.920 --> 0:12:04.040 consumer protection was like way stronger, and one of the 0:12:04.120 --> 0:12:09.319 things was direct advertising was very strict. So funny. Now, yeah, 0:12:09.520 --> 0:12:11.440 like this is so like no holds barred. Now you know, 0:12:11.480 --> 0:12:15.120 Australia is like going to town, like preventing direct marketing 0:12:15.240 --> 0:12:19.000 to kids. Yeah, they're really protecting their kids. It is 0:12:19.080 --> 0:12:22.319 very cool. Plus here you can only market here, right exactly. 0:12:22.640 --> 0:12:24.559 Do you remember when there used to be like cigarette 0:12:24.559 --> 0:12:28.600 ads and oh yeah, cutty sark ads and things like that. 0:12:28.679 --> 0:12:30.640 It's funny to look through uh if you go like 0:12:30.920 --> 0:12:34.160 to uh antique places and they have old Life magazine stuff. 0:12:34.440 --> 0:12:36.840 You just look at the ats and it's like these 0:12:36.960 --> 0:12:41.800 happy people slowly killing themselves with merits. Um so. But 0:12:41.920 --> 0:12:43.840 in the in the thirties, like if you wanted to 0:12:43.880 --> 0:12:46.640 get an ad on the radio, you pretty much had 0:12:46.679 --> 0:12:51.360 to buy some time like a half hour or an 0:12:51.400 --> 0:12:53.840 hour and put on a program. And hence we have 0:12:53.920 --> 0:12:57.680 things like the King Biscuit Flower Hour, you know um 0:12:57.840 --> 0:13:04.920 or the General Motor Um Car Thriller Mysteries, you know whatever. 0:13:05.120 --> 0:13:07.719 And at first I think it was really boring and 0:13:07.920 --> 0:13:10.920 dull and dumb. And they figured out that consumers were 0:13:11.000 --> 0:13:15.320 a little more savvy and we're not really willing to 0:13:15.360 --> 0:13:18.559 share their time for something that's just an ad, like 0:13:18.600 --> 0:13:23.320 an infomercial, right, so they started to make things like 0:13:23.360 --> 0:13:28.280 the shadow and little or fanany um, and they made 0:13:28.320 --> 0:13:31.719 them so they could advertise, but eventually it gave us 0:13:31.840 --> 0:13:35.520 radio programming and then ultimately TV programming. As we understand 0:13:35.520 --> 0:13:38.200 it today, we're basically born out of this desire to 0:13:38.400 --> 0:13:43.520 advertise to radio listeners in the thirties. Pretty cool, yeah, um. 0:13:43.559 --> 0:13:45.840 And I didn't realize this, or I realized, I guess, 0:13:45.880 --> 0:13:48.280 But it's just hard to imagine these days because it's 0:13:48.320 --> 0:13:51.800 so advertising is so all over the place. But back 0:13:51.840 --> 0:13:57.880 then you had direct to consumer sales one on one 0:13:57.960 --> 0:13:59.520 you go to a store, or you have a traveling 0:13:59.559 --> 0:14:02.600 salesman come to your house to sell a vacuum cleaner 0:14:02.720 --> 0:14:06.840 or whatever. And the ads back in the day, UH 0:14:07.400 --> 0:14:10.400 kind of bore that out. They were basically real, matter 0:14:10.440 --> 0:14:13.280 of fact and kind of dry and really just bullets. 0:14:13.320 --> 0:14:17.160 Bullet pointed, how our product is better than the other exactly, 0:14:17.200 --> 0:14:20.080 he's very boring, very dry, Like our spats are better 0:14:20.120 --> 0:14:24.440 than our competitors spats because they're made with virgin baby 0:14:24.520 --> 0:14:28.000 goat skin. That's right. But with the popularity of radio, 0:14:29.400 --> 0:14:33.040 things changed and they realized that jingles UH could make 0:14:33.040 --> 0:14:36.560 a real impact, you know, and they did because it's music. 0:14:36.840 --> 0:14:40.640 As the Wheaties quartet proved pretty early on. Um, and 0:14:41.320 --> 0:14:43.960 just right out of the gate, people started really paying 0:14:44.000 --> 0:14:46.360 attention to this, and they brought the field of psychology 0:14:46.440 --> 0:14:50.560 in and psychology started cranking out books that basically guided 0:14:50.640 --> 0:14:55.520 advertisers and companies on how to reach these audiences like 0:14:55.640 --> 0:14:59.360 who's listening when and like how to talk to them 0:14:59.520 --> 0:15:05.240 and um. Yeah, but they just basically exploded overnight. And 0:15:05.280 --> 0:15:08.320 it was all largely thanks to the jingle. Yeah, and 0:15:08.360 --> 0:15:10.240 you know the early on and I think it still 0:15:10.240 --> 0:15:12.960 holds true today. If you want to be a successful jingle, 0:15:13.600 --> 0:15:18.600 it's got to be very simple. You gotta have a repetition. Um, 0:15:18.680 --> 0:15:21.920 you gotta have Rhyming is good. It is helps stick 0:15:21.920 --> 0:15:24.800 in your head a little more and before you know it, 0:15:24.800 --> 0:15:28.920 it's become part of your consciousness for like life. Like 0:15:29.040 --> 0:15:31.520 they point out here in the article the Oscar Meyer 0:15:31.760 --> 0:15:34.600 Uh Bologney song, like, anyone who grew up in the 0:15:34.600 --> 0:15:37.720 seventies can sing that word for word today unless you 0:15:37.800 --> 0:15:39.800 just weren't paying attention as a kid. Do you want 0:15:39.800 --> 0:15:42.400 to sing a little of it? Well, now do you 0:15:42.440 --> 0:15:45.440 know my Bologny has a first name, It's O. S 0:15:45.440 --> 0:15:48.000 C A R. And the plot plot fizz fizz. Oh, 0:15:48.040 --> 0:15:50.200 what a relief. It is like these things get burned 0:15:50.200 --> 0:15:57.280 into the collective consciousness. But umu Stanza, what's that from Seinfeld? Remember, 0:15:57.360 --> 0:16:01.280 like George gets a girlfriend because he he associates his 0:16:01.360 --> 0:16:05.120 name with that by men, and but he goes Costanza 0:16:05.360 --> 0:16:08.360 and the woman doesn't even like him, but she can't 0:16:08.360 --> 0:16:11.440 get him out of her head because that Costanzas in there, 0:16:11.840 --> 0:16:15.600 which you would call an earworm, which we've talked about 0:16:15.640 --> 0:16:19.120 it feels like before, right, I think so, But we 0:16:19.160 --> 0:16:23.400 may as well talk about the or verm is in German, 0:16:23.480 --> 0:16:27.600 it's or orm and everyone knows it what an earworm is. 0:16:27.640 --> 0:16:29.720 It's when it a song or a part of a 0:16:29.720 --> 0:16:37.120 song gets stuck in your head, sometimes an explicably inexplicably 0:16:37.560 --> 0:16:39.800 we'd got stuck in your head, Like you wake up 0:16:39.840 --> 0:16:41.400 in the morning and the song is in your head. 0:16:41.720 --> 0:16:44.760 You hadn't heard it in weeks, months, years, who knows, 0:16:45.040 --> 0:16:47.640 but it's just there. And they don't really know how 0:16:47.640 --> 0:16:51.200 it works either. No, but a couple of very smart 0:16:51.240 --> 0:16:55.240 guys in the seventies got together. Their names were Alan 0:16:55.320 --> 0:16:59.440 Badley and Graham Hitch and they I think they're responsible 0:16:59.480 --> 0:17:01.640 for coming up with the idea of the working memory 0:17:02.160 --> 0:17:06.280 and sounds like a well, they went on to write 0:17:06.280 --> 0:17:11.000 the hustle um, but the badly and hitch first. Um, 0:17:11.320 --> 0:17:14.280 I guess I've investigated working memory. And they came up 0:17:14.320 --> 0:17:18.760 with this thing called the the phonological loop, right, which 0:17:18.800 --> 0:17:24.120 is an earworm or a snippet of music or a 0:17:24.119 --> 0:17:27.440 a sentence, whatever, it's running around. You can almost see 0:17:27.480 --> 0:17:30.800 it facing this track in your head over and over again. 0:17:30.840 --> 0:17:34.720 That's the phonological loop. And it's made of two parts, right, 0:17:35.320 --> 0:17:39.960 the phonological store, which is your inner ear which here's it, 0:17:40.960 --> 0:17:45.480 and then the articulatory rehearsal system, which is you're driving 0:17:45.480 --> 0:17:49.600 yourself totally insane by saying it over and over repeating. 0:17:49.600 --> 0:17:53.760 It's how we learned to talk or learn a foreign language. Um. 0:17:53.800 --> 0:17:58.399 And they think that this phonological um loop is basically 0:17:58.640 --> 0:18:03.199 an earworm pitching a ride on this neurological process that 0:18:03.280 --> 0:18:08.640 we have naturally and basically exploiting it for commercial purposes. Wow, 0:18:09.640 --> 0:18:15.080 happens more in women, supposedly, more musicians, supposedly, And if 0:18:15.080 --> 0:18:17.760 you have O c D. It might really present a 0:18:17.760 --> 0:18:20.320 problem with you. That was a really good episode of ours. 0:18:20.359 --> 0:18:26.200 If you ask me O c. D. David Sedaris licks 0:18:26.520 --> 0:18:30.040 light switches. I think yeah, in his book he did. 0:18:30.040 --> 0:18:33.600 I don't know if that's real. I think it is, though, Um, 0:18:33.680 --> 0:18:36.439 how to get rid of an earworm? There's all kinds 0:18:36.440 --> 0:18:39.520 of things you can try, like actually hearing the song 0:18:40.160 --> 0:18:45.840 in full. Um, like, Um, if you can't get call me, 0:18:45.880 --> 0:18:48.520 maybe out of your head, right, just go listen to 0:18:48.560 --> 0:18:51.440 call me, maybe sometimes singing it yourself all the way through. 0:18:51.480 --> 0:18:53.600 You can do it. You could sing call me, maybe 0:18:53.680 --> 0:18:56.320 you could vanquish it from your mind. But there's really 0:18:56.320 --> 0:18:59.119 no sure fire away that those redicible tricks. Yea, I 0:18:59.160 --> 0:19:02.040 heard someone say something about listening to rush, we'll get 0:19:02.119 --> 0:19:06.240 rid of it? Is that what it was? Because you 0:19:06.320 --> 0:19:13.480 just get smart? Right? Um? Who's professor coloris? So he's 0:19:13.520 --> 0:19:16.680 the one who's basically he's a University of Cincinnati professor. 0:19:16.720 --> 0:19:19.400 He's in the ear warm article, okay, and he has 0:19:19.440 --> 0:19:25.080 dedicated his career to basically exploring earworms figuring out how 0:19:25.119 --> 0:19:29.720 to how they work. Um. I think he's made a 0:19:29.800 --> 0:19:32.680 name for himself in it all. He appears in not one, 0:19:32.720 --> 0:19:35.880 but two how Stuff Works articles? So true, he's arrived. 0:19:37.200 --> 0:19:40.440 So what he's done, Um, through surveys. He said, it's 0:19:40.480 --> 0:19:43.640 obviously all up to the person. It's very individual as 0:19:43.640 --> 0:19:45.720 far as what songs get stuck in your head. But 0:19:45.760 --> 0:19:49.159 he put together through some surveys what he calls the 0:19:49.160 --> 0:19:53.399 Playlist from Hell, and I would have to agree, I'd 0:19:53.400 --> 0:19:55.679 like to see this updated because it's a little dated, 0:19:55.960 --> 0:19:58.200 a little bit. I mean, I'm sure that one Party 0:19:58.280 --> 0:20:00.639 Rock is gotta be at the time of the list. 0:20:01.560 --> 0:20:03.960 I don't know that one Party Rock is in the 0:20:04.000 --> 0:20:06.880 house to not I don't know that at all. You're 0:20:07.000 --> 0:20:11.240 there's it's literally impossible that you have not heard party 0:20:11.400 --> 0:20:13.399 Is it a song? Yes, I have not heard it. 0:20:13.600 --> 0:20:15.920 I will play it for You'll be like, oh, okay, 0:20:16.119 --> 0:20:18.680 is it like a pop song. Yeah, it's not a commercial. 0:20:19.480 --> 0:20:25.920 It's everything. It's inescapable, it is the alpha, and it's 0:20:25.960 --> 0:20:28.560 just not possible you haven't heard it, all right, But 0:20:28.800 --> 0:20:32.320 his playlist from Hell includes uh, the Baby back Ribs, 0:20:32.359 --> 0:20:36.320 Chili's Jingle which we won't even say out loud, the 0:20:36.320 --> 0:20:38.880 Baja Mens who let the Dogs Out. That's a good one. 0:20:40.359 --> 0:20:42.840 Queens we will rock you. That's another good one. That's 0:20:42.840 --> 0:20:44.320 a good one. But I don't I don't know. That 0:20:44.359 --> 0:20:50.480 doesn't strike me as particularly you're wormy. Um, give me 0:20:50.520 --> 0:20:54.199 a break. It's a good one. That kit kat bar uh. 0:20:54.240 --> 0:20:57.040 The Mission Impossible theme. I think it's funny that this 0:20:57.080 --> 0:20:58.840 is on here because I had an experience with that 0:20:59.480 --> 0:21:01.840 when I lived in New Jersey. It was when I 0:21:01.880 --> 0:21:04.280 think the first Mission Impossible movie came out in YouTube 0:21:04.320 --> 0:21:07.960 did the update of the theme. That thing was stuck 0:21:07.960 --> 0:21:10.600 in my head for like three days. I was walking 0:21:10.640 --> 0:21:14.760 around just going Donne and coming up on corners really 0:21:14.840 --> 0:21:16.880 quick and like looking around doing a tuck and roll. 0:21:17.000 --> 0:21:19.520 It was crazy. So it didn't surprise me to see 0:21:19.520 --> 0:21:21.680 that on here. Y m c A, there's nothing wrong 0:21:21.720 --> 0:21:24.000 with that. I kind of like this playlist. I wouldn't 0:21:24.040 --> 0:21:26.160 call it from Hell. I'd call it maybe from hack 0:21:26.240 --> 0:21:31.639 at Best. Okay, Um, now I do hate um The 0:21:31.720 --> 0:21:34.920 Lion Sleeps Tonight. I hate that song. I think that's 0:21:34.920 --> 0:21:39.800 probably on there for the very favorite womb there. It 0:21:39.920 --> 0:21:42.600 is by Tag Team and It's a Small World. I 0:21:42.640 --> 0:21:45.320 guess that one because you go to Disney World and 0:21:45.359 --> 0:21:47.400 you just hear it over and over and over. Um, 0:21:47.440 --> 0:21:49.960 what ride is that? It's a Small World? Is that 0:21:50.040 --> 0:21:51.479 the name of the ride to Yeah? I think so. 0:21:52.440 --> 0:22:10.200 It's been a while, but yeah, so, um, there's still 0:22:10.280 --> 0:22:12.320 plenty of jingles out there. I'm trying to think of 0:22:12.359 --> 0:22:16.440 a of a new jingle. Well, they're they're all over 0:22:17.040 --> 0:22:20.879 um sports radio. Oh yeah, because I listened to a 0:22:20.920 --> 0:22:23.120 lot of sports talk and me and my lead guitarist 0:22:23.200 --> 0:22:28.320 Eddie who you know, Eddie Vedder Eddie Cooper. Uh, we 0:22:28.440 --> 0:22:32.399 have been joking around about doing um, like a medley 0:22:32.520 --> 0:22:35.560 of of radio jingles. No, yeah, in our set, because 0:22:35.600 --> 0:22:37.879 if you listen to sports radio, man, it's like the 0:22:37.920 --> 0:22:40.840 same ones like what well, looky, looky, looky, here comes 0:22:40.840 --> 0:22:49.479 cookie Cooks, Alarm Force. I haven't heard that one alarm Force. Uh, man, 0:22:49.520 --> 0:22:51.360 I can't think of them, but yeah, I mean there's 0:22:51.400 --> 0:22:53.440 just like if you listen to any kind of sports radio, 0:22:53.480 --> 0:22:55.760 it's like the same ones. The ad that always sticks 0:22:55.760 --> 0:22:57.440 out to me when I think of like sports radio 0:22:57.520 --> 0:23:02.280 talk radio is that one guy who's he's like trying 0:23:02.320 --> 0:23:07.280 to sell like some sort of um REFI like, he's 0:23:07.280 --> 0:23:10.080 a refinance guy. He's like, it's the biggest no brainer 0:23:10.119 --> 0:23:13.639 in the history. Remember that guy. I love that? Or 0:23:13.720 --> 0:23:15.480 if you've heard and this isn't even a jingle but 0:23:15.560 --> 0:23:17.159 a full on song, have you heard any of the 0:23:17.160 --> 0:23:22.560 Blue Belt ice cream commercials. I don't know, it's pretty great. Oh, 0:23:22.680 --> 0:23:25.080 I mean they're all different, but it's all like this 0:23:25.119 --> 0:23:29.480 guy singing about like, you know, country morning and the 0:23:29.560 --> 0:23:33.480 sound of birds chirping, and it's like the sound of 0:23:33.520 --> 0:23:36.120 coming home is what you taste when you eat Blue 0:23:36.119 --> 0:23:42.919 Belt ice cream, which is a lie. Um. But like 0:23:43.040 --> 0:23:45.159 you said, they sort of have gone out of fashion 0:23:45.200 --> 0:23:48.320 a little bit at least from the heyday, even though 0:23:48.359 --> 0:23:51.400 they're still around. Yeah, they still they are viewed somewhat 0:23:51.440 --> 0:23:54.119 as hokey. I think if you stop and think about 0:23:54.119 --> 0:23:57.320 a commercial jingle or the concept of a jingle, it's hokey, 0:23:57.440 --> 0:23:59.399 even though you probably have five hundred of them in 0:23:59.480 --> 0:24:01.880 your head that you could recall at any moment. Exactly. 0:24:02.200 --> 0:24:06.440 But yes, if you are, say, um, the company responsible 0:24:06.440 --> 0:24:11.040 for running VW's advertising campaign, you're probably not going to 0:24:11.119 --> 0:24:13.879 use a commercial jingle. You're trying to go the other route, 0:24:14.080 --> 0:24:17.240 which is too appropriate a pop song. Yeah, and in 0:24:17.359 --> 0:24:21.040