1 00:00:00,560 --> 00:00:03,040 Speaker 1: Hey everyone, it's me Josh and for this week's s 2 00:00:03,200 --> 00:00:06,480 Speaker 1: Y s K Selects, I've chosen how Commercial Jingles Work. 3 00:00:07,400 --> 00:00:10,600 Speaker 1: You could also call it how commercial Jingles slash earworms work. 4 00:00:11,119 --> 00:00:12,760 Speaker 1: And I have to say, if you make it through 5 00:00:12,800 --> 00:00:16,720 Speaker 1: this episode with no earworms in your head, then your 6 00:00:16,760 --> 00:00:20,680 Speaker 1: brain is broke. Uh. This episode was also actually the 7 00:00:20,680 --> 00:00:24,320 Speaker 1: origin of the first commercial jingle, we got the Stuff 8 00:00:24,360 --> 00:00:28,120 Speaker 1: you Should Know, which was done by Rusty Maddius of 9 00:00:28,200 --> 00:00:31,080 Speaker 1: the Sheep Dogs, a Canadian band. And thanks again to 10 00:00:31,160 --> 00:00:33,960 Speaker 1: Rusty for kicking that tradition off for us. I hope 11 00:00:33,960 --> 00:00:44,839 Speaker 1: you enjoyed this episode. Welcome to Stuff you Should Know 12 00:00:45,440 --> 00:00:53,680 Speaker 1: from how Stuff Works dot Com. Hey, and welcome to 13 00:00:53,720 --> 00:00:58,000 Speaker 1: the podcast. I'm Josh Clark. There's Charles W. Chuck Bryant. 14 00:00:58,760 --> 00:01:01,000 Speaker 1: Have you noticed that Jerry has a were aggressive countdown 15 00:01:01,040 --> 00:01:04,800 Speaker 1: since we're shooting video now. We're shooting video now for 16 00:01:04,840 --> 00:01:08,880 Speaker 1: those of you not watching and just listening like old school, yeah, 17 00:01:09,280 --> 00:01:13,840 Speaker 1: we uh we have these video potentially. Yeah, Jerry's aggressively 18 00:01:13,840 --> 00:01:16,800 Speaker 1: counting down now. Yeah. He just yelled at us three 19 00:01:16,880 --> 00:01:19,080 Speaker 1: D one and I keep you know, we do two 20 00:01:19,120 --> 00:01:23,640 Speaker 1: of these uh at a time. Um, and I always 21 00:01:23,640 --> 00:01:26,880 Speaker 1: bring a shirt and always forget to change into it, 22 00:01:27,920 --> 00:01:31,880 Speaker 1: like changing. Yeah, I feel like a jerk. No, I 23 00:01:31,920 --> 00:01:34,760 Speaker 1: did change once the first time. Well, today you have 24 00:01:34,800 --> 00:01:39,760 Speaker 1: on your Mystery Science Theater three thousands. Shout out to 25 00:01:39,840 --> 00:01:44,000 Speaker 1: Kevin and Bill. Yeah, guys, if you're listening, you know everybody, Mike, Joel, 26 00:01:44,200 --> 00:01:47,279 Speaker 1: anybody Yeah that's ever had anything to do with that show. 27 00:01:47,800 --> 00:01:51,480 Speaker 1: TV's Frank, who's now a successful tweeter. Yeah, I don't 28 00:01:51,480 --> 00:01:54,720 Speaker 1: know if you follow him. No, he's he's pretty liberal. 29 00:01:54,880 --> 00:01:56,360 Speaker 1: You know. Joel went out and did his own thing 30 00:01:56,400 --> 00:01:59,720 Speaker 1: as well, Like they're both doing similar versions of their 31 00:01:59,720 --> 00:02:03,120 Speaker 1: previo his job, what is it? Cinematic Titanic is Joels 32 00:02:03,240 --> 00:02:06,760 Speaker 1: and then riff Tracks is Mike's. Uh yeah, I'm I'm 33 00:02:06,760 --> 00:02:11,679 Speaker 1: well aware, you know. Um, Robert Lamb interviewed Joel Hodgson 34 00:02:12,919 --> 00:02:17,240 Speaker 1: on and there's like a really awesome, lengthy blog interview 35 00:02:17,480 --> 00:02:21,960 Speaker 1: on the stuff to Blow your Mind blog. Check it out. Yeah, 36 00:02:22,120 --> 00:02:25,600 Speaker 1: so that's the intro for commercial jingles, which is what 37 00:02:25,639 --> 00:02:30,880 Speaker 1: we're talking about. Um, I really don't have anything except chuck. 38 00:02:31,600 --> 00:02:36,160 Speaker 1: Have you ever heard of a little uh songwriter named 39 00:02:36,760 --> 00:02:42,120 Speaker 1: Lynn Duddy? Nope, I had neither. Apparently, Lynn Duddy wrote 40 00:02:42,160 --> 00:02:45,880 Speaker 1: the I Love Bosco jingle, which I've never heard before, 41 00:02:46,480 --> 00:02:50,240 Speaker 1: but it's listed as a famous jingle, so I feel 42 00:02:50,280 --> 00:02:52,400 Speaker 1: like I'm missing out. I didn't know half of these. 43 00:02:52,440 --> 00:02:55,800 Speaker 1: Actually I Love Bosco jingle, that's the one that we list. 44 00:02:55,919 --> 00:02:59,160 Speaker 1: What's with this? And Barry Manila wasn't in here no, 45 00:02:59,520 --> 00:03:01,799 Speaker 1: which just get that out of the way, Hanelo, who 46 00:03:01,800 --> 00:03:04,000 Speaker 1: I love? You mean? I have seen him front Row 47 00:03:04,080 --> 00:03:07,760 Speaker 1: Center in Vegas. It was an awesome show. Did he 48 00:03:07,760 --> 00:03:12,200 Speaker 1: He looks so scary now, I He's a great guy. 49 00:03:12,480 --> 00:03:14,360 Speaker 1: I don't know if I'd want front Rows all I'm saying, 50 00:03:14,560 --> 00:03:16,760 Speaker 1: he h. It was cool. He said something to me. 51 00:03:16,800 --> 00:03:18,440 Speaker 1: I had to go to the bathroom, and I like 52 00:03:18,520 --> 00:03:20,600 Speaker 1: went and left in the middle of one of his songs, 53 00:03:20,600 --> 00:03:23,400 Speaker 1: and while he was singing, didn't miss a beat. He 54 00:03:23,440 --> 00:03:26,080 Speaker 1: says to my back, don't leave now it gets better, 55 00:03:26,520 --> 00:03:28,280 Speaker 1: and then just went into the song. Yeah, and you 56 00:03:28,400 --> 00:03:32,799 Speaker 1: mus like, Bryn did Josh, Yeah? Did you hear it? 57 00:03:32,840 --> 00:03:35,119 Speaker 1: Did you know it was? I didn't hear. I came 58 00:03:35,160 --> 00:03:37,280 Speaker 1: back and she was still like, oh my god, did 59 00:03:37,280 --> 00:03:42,040 Speaker 1: you hear wow? Yeah. But Barry Manelow, in addition to 60 00:03:42,160 --> 00:03:46,920 Speaker 1: his incredible singing career, also is Um one of the 61 00:03:46,960 --> 00:03:51,400 Speaker 1: better UM commercial jingle writers of all time. Yeah, performed 62 00:03:51,400 --> 00:03:56,480 Speaker 1: and co wrote uh jingles like like a good neighbor 63 00:03:56,520 --> 00:03:58,880 Speaker 1: state farm is there? That's a big one, man, they're 64 00:03:58,920 --> 00:04:01,240 Speaker 1: still using that stuck on the band aid because the 65 00:04:01,280 --> 00:04:04,960 Speaker 1: band aid stuck on me. That huge grab a bucket 66 00:04:04,960 --> 00:04:07,400 Speaker 1: of chicken. I haven't heard that one. Grab a bucket 67 00:04:07,440 --> 00:04:11,880 Speaker 1: of chicken. It was like seventies, yea. And that that 68 00:04:11,960 --> 00:04:14,480 Speaker 1: was for KFC obviously, and you deserve a break today 69 00:04:14,520 --> 00:04:18,400 Speaker 1: at McDonald's big one. And he apparently recently did one 70 00:04:18,440 --> 00:04:24,320 Speaker 1: for Dodge. I saw Randy Newman obviously, he writes whatever 71 00:04:24,880 --> 00:04:28,360 Speaker 1: pays the most. He wrote a bunch back in the day. 72 00:04:28,360 --> 00:04:32,040 Speaker 1: And then this guy Jim Brickman, who made quite a 73 00:04:32,120 --> 00:04:35,599 Speaker 1: name for himself with ads like we are flint Stone's Kids. 74 00:04:35,880 --> 00:04:39,839 Speaker 1: Oh yeah. For the vitamins. I used to love those, 75 00:04:39,839 --> 00:04:42,040 Speaker 1: but um, every once in a while, my mom would 76 00:04:42,040 --> 00:04:45,640 Speaker 1: just buy the cheaper knockoff one and the difference in 77 00:04:45,839 --> 00:04:49,800 Speaker 1: taste awful. So there was a spell where like she 78 00:04:49,880 --> 00:04:53,960 Speaker 1: would find like sticky knockoff flint Stone vitamins like in 79 00:04:54,040 --> 00:04:57,560 Speaker 1: my Lincoln logs just stuck to things because I'd just 80 00:04:57,600 --> 00:05:00,920 Speaker 1: be like it was Yeah, I just put it in 81 00:05:01,000 --> 00:05:04,680 Speaker 1: my Lincoln logs because I guess throwing it away was 82 00:05:04,720 --> 00:05:07,400 Speaker 1: too difficult. Yeah, it's pretty good, but yeah, and then 83 00:05:07,440 --> 00:05:10,320 Speaker 1: of course Lynn Duddy and Lynn Duddy and Brigman's other 84 00:05:10,320 --> 00:05:13,000 Speaker 1: big one was ge we bring good things to line. 85 00:05:13,000 --> 00:05:15,480 Speaker 1: Do you know how rich these people must be if 86 00:05:15,520 --> 00:05:19,640 Speaker 1: they had even just a halfway decent agent. Well, it 87 00:05:19,680 --> 00:05:21,120 Speaker 1: points out on this article. I don't know if it's 88 00:05:21,120 --> 00:05:23,400 Speaker 1: still the case, but if you wrote the jingle, you 89 00:05:23,440 --> 00:05:25,560 Speaker 1: own the rights to it. I know, I don't know 90 00:05:25,560 --> 00:05:27,560 Speaker 1: if that's still it seems like it should be. I 91 00:05:27,600 --> 00:05:30,320 Speaker 1: guarantee you. Manilow owns the rights to the ones that 92 00:05:30,400 --> 00:05:33,479 Speaker 1: he wrote. He didn't need a tour, but he still does, 93 00:05:33,760 --> 00:05:36,159 Speaker 1: although he likes to cancel once in a while. He 94 00:05:36,240 --> 00:05:39,520 Speaker 1: just came I had tickets for his Atlanta show. Really, 95 00:05:39,560 --> 00:05:44,720 Speaker 1: he just canceled. It canceled. I'm not playing sorry, huh 96 00:05:44,920 --> 00:05:47,839 Speaker 1: oh really yeah that's pretty lame. Yeah, I thought too. Well, 97 00:05:47,880 --> 00:05:50,040 Speaker 1: I hope he's all right. I was really into Barry 98 00:05:50,040 --> 00:05:51,880 Speaker 1: Manlo when I was a kid. I know, for someone 99 00:05:51,880 --> 00:05:55,920 Speaker 1: who ended up being like fairly cool with my music case. Hey, 100 00:05:56,600 --> 00:05:58,640 Speaker 1: I've gotten great music taste too, and I love man. 101 00:05:58,760 --> 00:06:02,360 Speaker 1: Oh yeah, no, I'm just saying alright, let's get into this, okay, 102 00:06:02,400 --> 00:06:05,279 Speaker 1: So Chuck, what is a commercial jingle. It's one of 103 00:06:05,320 --> 00:06:08,920 Speaker 1: these things that you know, you anybody can define it, 104 00:06:09,080 --> 00:06:13,080 Speaker 1: but it's actually a little specific. Uh yeah, Well it 105 00:06:13,200 --> 00:06:17,839 Speaker 1: is a song or a snippet um of a hopefully 106 00:06:18,160 --> 00:06:22,480 Speaker 1: memorable melody written about a product. And that's the original jingle. 107 00:06:22,720 --> 00:06:25,840 Speaker 1: We'll get into how it's changed over the years. So, um, 108 00:06:26,279 --> 00:06:27,960 Speaker 1: it can have just about anything in it, like a 109 00:06:28,000 --> 00:06:30,880 Speaker 1: slogan like like a good neighbor state farmers there. It 110 00:06:30,960 --> 00:06:35,240 Speaker 1: can have a phone number like a hundred five three 111 00:06:35,360 --> 00:06:40,960 Speaker 1: hundred Empire today. Yeah, good going. Um. It can have 112 00:06:41,320 --> 00:06:46,520 Speaker 1: call letters like NBC. Yeah that is um. I looked 113 00:06:46,520 --> 00:06:50,120 Speaker 1: into that. That is what they now call audio branding 114 00:06:50,200 --> 00:06:53,640 Speaker 1: or an audio logo. Um, like the sound your computer 115 00:06:53,720 --> 00:06:56,440 Speaker 1: makes when you open it. Oh yeah, you know Apple 116 00:06:56,480 --> 00:06:59,880 Speaker 1: has THEIRS, PC said theirs or the ding ding ding 117 00:07:00,160 --> 00:07:02,560 Speaker 1: from NBC like you just said. But that's a big 118 00:07:02,600 --> 00:07:09,000 Speaker 1: business now, that jingle, Like who can never get rid 119 00:07:09,040 --> 00:07:11,160 Speaker 1: of that one once it's in your head. Uh, but 120 00:07:11,240 --> 00:07:14,040 Speaker 1: that's a new thing. Like that's even more specific now 121 00:07:14,080 --> 00:07:17,679 Speaker 1: than jingles are what they call audio branding, and every 122 00:07:17,680 --> 00:07:20,160 Speaker 1: time I hear the word branding, a little piece of 123 00:07:20,160 --> 00:07:24,200 Speaker 1: me dieu. But the dude from the Human League, remember that, man, 124 00:07:24,920 --> 00:07:27,920 Speaker 1: he has a company. Now that's like getting rich doing this. 125 00:07:28,320 --> 00:07:31,960 Speaker 1: Oh yeah. Yeah. Basically it's a little more complex in 126 00:07:32,000 --> 00:07:34,400 Speaker 1: a jingle because they're trying to capture like the essence 127 00:07:34,400 --> 00:07:37,360 Speaker 1: of your brand with a few notes maybe, or in 128 00:07:37,400 --> 00:07:39,960 Speaker 1: the case of like an LG dryer, instead of hearing 129 00:07:40,600 --> 00:07:44,360 Speaker 1: at the end, it plays this little melody. It's like 130 00:07:44,440 --> 00:07:49,040 Speaker 1: laundrys ton No, what is that? Uh no, it's a 131 00:07:49,040 --> 00:07:53,240 Speaker 1: little melody, like a little dinging chiming melody. Who who 132 00:07:53,320 --> 00:07:56,800 Speaker 1: was it that wrote the Yahoo one Yahoo man? Who 133 00:07:56,880 --> 00:07:59,880 Speaker 1: was that? We were just talking about that recently. How's 134 00:07:59,880 --> 00:08:06,400 Speaker 1: the guy who wrote? Uh? Oh man, I can't remember. Oh, well, 135 00:08:06,760 --> 00:08:10,000 Speaker 1: somebody right in. It was a previous podcast. Yeah that's 136 00:08:10,080 --> 00:08:13,000 Speaker 1: less than two months old. Yeah, it's all gone now. 137 00:08:14,480 --> 00:08:18,320 Speaker 1: Uh alright, So anyway, that's audio branding. But oh we 138 00:08:18,440 --> 00:08:21,120 Speaker 1: left out one other one other part of a jingle. 139 00:08:21,160 --> 00:08:24,520 Speaker 1: It can also tout the benefits of a product. Yeah, 140 00:08:24,640 --> 00:08:26,600 Speaker 1: especially back in the day that was huge, Like you'll 141 00:08:26,640 --> 00:08:29,559 Speaker 1: wonder where the yellow went when you brush your teeth 142 00:08:29,600 --> 00:08:33,680 Speaker 1: with PEPs it in. Really you're not familiar? No, yeah, 143 00:08:34,040 --> 00:08:38,160 Speaker 1: I remember the Crest Um the Crest Patrol. Yeah, we 144 00:08:38,200 --> 00:08:42,439 Speaker 1: make holes in teeth remember that that? Oh man, I 145 00:08:42,720 --> 00:08:45,240 Speaker 1: wish I would look this stuff up. In the seventies, 146 00:08:45,280 --> 00:08:48,440 Speaker 1: that was the cartoon of the Crest. I remember that. Yeah. 147 00:08:48,440 --> 00:08:50,959 Speaker 1: And then there were the the the yup mouse who 148 00:08:50,960 --> 00:08:53,760 Speaker 1: were the bad people in that? I don't remember. The 149 00:08:53,840 --> 00:08:57,079 Speaker 1: enemies were the ones we make holes and teeth to 150 00:08:57,160 --> 00:09:01,400 Speaker 1: the cavity creeps. I know the cavity creeps. Alright, I'm 151 00:09:01,440 --> 00:09:04,240 Speaker 1: firing on all you know. Um. I remember being in 152 00:09:04,520 --> 00:09:06,480 Speaker 1: like third grade, I think, and we got a bunch 153 00:09:06,520 --> 00:09:09,400 Speaker 1: of promotional materials from the Crest Patrol and it included 154 00:09:09,440 --> 00:09:12,400 Speaker 1: a play of which I was I think a toothbrush 155 00:09:13,520 --> 00:09:17,080 Speaker 1: talk about infiltrating schools. Ye, seriously, like we put on 156 00:09:17,160 --> 00:09:21,840 Speaker 1: a play about the Crest Patrol in school. Wow, that 157 00:09:21,960 --> 00:09:26,200 Speaker 1: is weird. It's a little weird, So, Chuck Jingles, they've 158 00:09:26,240 --> 00:09:31,040 Speaker 1: been around since the Egyptians, as I understand it, that 159 00:09:31,160 --> 00:09:34,200 Speaker 1: is not true. Technically, it is true because the Egyptians 160 00:09:34,200 --> 00:09:40,560 Speaker 1: were around in the nineteen thirties. Funny guy Christmas Eve six. 161 00:09:40,679 --> 00:09:46,640 Speaker 1: They have credited the the Wheaties Quartet was singing about 162 00:09:46,760 --> 00:09:52,440 Speaker 1: the Wheaties Breakfast Cereal first ever jingle, UM, And apparently 163 00:09:52,480 --> 00:09:54,320 Speaker 1: Wheaties was in pretty bad shape and they're even gonna 164 00:09:54,360 --> 00:09:57,320 Speaker 1: get rid of it until they noticed that in markets 165 00:09:57,360 --> 00:09:59,880 Speaker 1: where they were playing this song on the radio, Wheaties 166 00:10:00,040 --> 00:10:02,720 Speaker 1: picked up and they said, hey, maybe this jingles. Maybe 167 00:10:02,720 --> 00:10:04,800 Speaker 1: he's got something to it. And they probably call it 168 00:10:04,800 --> 00:10:07,920 Speaker 1: a jingle at the time. Um. And then they put 169 00:10:07,920 --> 00:10:11,760 Speaker 1: it nationwide and Wheaties was saved. Yeah, you did you 170 00:10:11,760 --> 00:10:14,440 Speaker 1: listen to it? No? Is it pretty bad? No, it's great. 171 00:10:14,440 --> 00:10:17,880 Speaker 1: It sounds like the b Sharp's you know, it's barbershop quartet. 172 00:10:18,000 --> 00:10:20,560 Speaker 1: It sounds like Baby on Board, Yeah, except they're singing 173 00:10:20,600 --> 00:10:24,319 Speaker 1: about Wheaties. So that whole Wheaties thing is pretty well established, 174 00:10:24,320 --> 00:10:27,360 Speaker 1: but some still dispute it. And it depends on how 175 00:10:27,400 --> 00:10:31,840 Speaker 1: you look at, um what a jingle is, um, whether 176 00:10:31,920 --> 00:10:34,320 Speaker 1: that's the first one or not. But there's a song 177 00:10:34,440 --> 00:10:37,600 Speaker 1: that was written in nineteen o five called in My 178 00:10:37,720 --> 00:10:42,160 Speaker 1: Merry Old Mobile like Gus Edwards and Vincent Brian and 179 00:10:42,200 --> 00:10:44,920 Speaker 1: I didn't realize that people were named Vincent back in 180 00:10:44,920 --> 00:10:47,600 Speaker 1: like nineteen o five. Does that seem like a modern 181 00:10:47,640 --> 00:10:50,120 Speaker 1: name to you, it seems more like nineteen forties to 182 00:10:50,280 --> 00:10:54,680 Speaker 1: nineteen seventies. Maybe maybe you know there's a website that 183 00:10:54,760 --> 00:10:57,679 Speaker 1: charts popularity of names in a graph. I believe that 184 00:10:57,720 --> 00:11:00,239 Speaker 1: I bet you Vincent is pretty low back then. Um, 185 00:11:00,280 --> 00:11:02,720 Speaker 1: but those two guys made in my Mary Oldsmobile and 186 00:11:02,840 --> 00:11:09,080 Speaker 1: Oldsmobile used it in the thirties, but it wasn't originally 187 00:11:09,160 --> 00:11:12,400 Speaker 1: recorded or written for Oldsmobile to use. I think the 188 00:11:12,400 --> 00:11:15,559 Speaker 1: guys just really like their olds momentle, rely, and so um. 189 00:11:15,640 --> 00:11:18,679 Speaker 1: The author of this this article, Tim Faulkner, points out 190 00:11:18,720 --> 00:11:21,839 Speaker 1: that you're probably more accurately call it the first pop 191 00:11:21,880 --> 00:11:24,960 Speaker 1: song licensed for commercial use. Okay, that makes more sense. 192 00:11:25,000 --> 00:11:27,360 Speaker 1: So it's technically not a jingle. So the Wheaties quartet 193 00:11:27,440 --> 00:11:33,079 Speaker 1: still stands. Christmas Eve, Minneapolis, Minnesota. Is there any place 194 00:11:33,120 --> 00:11:38,360 Speaker 1: more desolate than Hey? It worked because we still have 195 00:11:38,360 --> 00:11:52,520 Speaker 1: wheaties today. So the whole reason jingles came about too 196 00:11:52,640 --> 00:11:55,280 Speaker 1: is because you know, I'm all about my like nineteen 197 00:11:55,320 --> 00:12:00,880 Speaker 1: thirties consumer history and like in in the thirties, like 198 00:12:00,920 --> 00:12:04,040 Speaker 1: consumer protection was like way stronger, and one of the 199 00:12:04,120 --> 00:12:09,319 Speaker 1: things was direct advertising was very strict. So funny. Now, yeah, 200 00:12:09,520 --> 00:12:11,440 Speaker 1: like this is so like no holds barred. Now you know, 201 00:12:11,480 --> 00:12:15,120 Speaker 1: Australia is like going to town, like preventing direct marketing 202 00:12:15,240 --> 00:12:19,000 Speaker 1: to kids. Yeah, they're really protecting their kids. It is 203 00:12:19,080 --> 00:12:22,319 Speaker 1: very cool. Plus here you can only market here, right exactly. 204 00:12:22,640 --> 00:12:24,559 Speaker 1: Do you remember when there used to be like cigarette 205 00:12:24,559 --> 00:12:28,600 Speaker 1: ads and oh yeah, cutty sark ads and things like that. 206 00:12:28,679 --> 00:12:30,640 Speaker 1: It's funny to look through uh if you go like 207 00:12:30,920 --> 00:12:34,160 Speaker 1: to uh antique places and they have old Life magazine stuff. 208 00:12:34,440 --> 00:12:36,840 Speaker 1: You just look at the ats and it's like these 209 00:12:36,960 --> 00:12:41,800 Speaker 1: happy people slowly killing themselves with merits. Um so. But 210 00:12:41,920 --> 00:12:43,840 Speaker 1: in the in the thirties, like if you wanted to 211 00:12:43,880 --> 00:12:46,640 Speaker 1: get an ad on the radio, you pretty much had 212 00:12:46,679 --> 00:12:51,360 Speaker 1: to buy some time like a half hour or an 213 00:12:51,400 --> 00:12:53,840 Speaker 1: hour and put on a program. And hence we have 214 00:12:53,920 --> 00:12:57,680 Speaker 1: things like the King Biscuit Flower Hour, you know um 215 00:12:57,840 --> 00:13:04,920 Speaker 1: or the General Motor Um Car Thriller Mysteries, you know whatever. 216 00:13:05,120 --> 00:13:07,719 Speaker 1: And at first I think it was really boring and 217 00:13:07,920 --> 00:13:10,920 Speaker 1: dull and dumb. And they figured out that consumers were 218 00:13:11,000 --> 00:13:15,320 Speaker 1: a little more savvy and we're not really willing to 219 00:13:15,360 --> 00:13:18,559 Speaker 1: share their time for something that's just an ad, like 220 00:13:18,600 --> 00:13:23,320 Speaker 1: an infomercial, right, so they started to make things like 221 00:13:23,360 --> 00:13:28,280 Speaker 1: the shadow and little or fanany um, and they made 222 00:13:28,320 --> 00:13:31,719 Speaker 1: them so they could advertise, but eventually it gave us 223 00:13:31,840 --> 00:13:35,520 Speaker 1: radio programming and then ultimately TV programming. As we understand 224 00:13:35,520 --> 00:13:38,200 Speaker 1: it today, we're basically born out of this desire to 225 00:13:38,400 --> 00:13:43,520 Speaker 1: advertise to radio listeners in the thirties. Pretty cool, yeah, um. 226 00:13:43,559 --> 00:13:45,840 Speaker 1: And I didn't realize this, or I realized, I guess, 227 00:13:45,880 --> 00:13:48,280 Speaker 1: But it's just hard to imagine these days because it's 228 00:13:48,320 --> 00:13:51,800 Speaker 1: so advertising is so all over the place. But back 229 00:13:51,840 --> 00:13:57,880 Speaker 1: then you had direct to consumer sales one on one 230 00:13:57,960 --> 00:13:59,520 Speaker 1: you go to a store, or you have a traveling 231 00:13:59,559 --> 00:14:02,600 Speaker 1: salesman come to your house to sell a vacuum cleaner 232 00:14:02,720 --> 00:14:06,840 Speaker 1: or whatever. And the ads back in the day, UH 233 00:14:07,400 --> 00:14:10,400 Speaker 1: kind of bore that out. They were basically real, matter 234 00:14:10,440 --> 00:14:13,280 Speaker 1: of fact and kind of dry and really just bullets. 235 00:14:13,320 --> 00:14:17,160 Speaker 1: Bullet pointed, how our product is better than the other exactly, 236 00:14:17,200 --> 00:14:20,080 Speaker 1: he's very boring, very dry, Like our spats are better 237 00:14:20,120 --> 00:14:24,440 Speaker 1: than our competitors spats because they're made with virgin baby 238 00:14:24,520 --> 00:14:28,000 Speaker 1: goat skin. That's right. But with the popularity of radio, 239 00:14:29,400 --> 00:14:33,040 Speaker 1: things changed and they realized that jingles UH could make 240 00:14:33,040 --> 00:14:36,560 Speaker 1: a real impact, you know, and they did because it's music. 241 00:14:36,840 --> 00:14:40,640 Speaker 1: As the Wheaties quartet proved pretty early on. Um, and 242 00:14:41,320 --> 00:14:43,960 Speaker 1: just right out of the gate, people started really paying 243 00:14:44,000 --> 00:14:46,360 Speaker 1: attention to this, and they brought the field of psychology 244 00:14:46,440 --> 00:14:50,560 Speaker 1: in and psychology started cranking out books that basically guided 245 00:14:50,640 --> 00:14:55,520 Speaker 1: advertisers and companies on how to reach these audiences like 246 00:14:55,640 --> 00:14:59,360 Speaker 1: who's listening when and like how to talk to them 247 00:14:59,520 --> 00:15:05,240 Speaker 1: and um. Yeah, but they just basically exploded overnight. And 248 00:15:05,280 --> 00:15:08,320 Speaker 1: it was all largely thanks to the jingle. Yeah, and 249 00:15:08,360 --> 00:15:10,240 Speaker 1: you know the early on and I think it still 250 00:15:10,240 --> 00:15:12,960 Speaker 1: holds true today. If you want to be a successful jingle, 251 00:15:13,600 --> 00:15:18,600 Speaker 1: it's got to be very simple. You gotta have a repetition. Um, 252 00:15:18,680 --> 00:15:21,920 Speaker 1: you gotta have Rhyming is good. It is helps stick 253 00:15:21,920 --> 00:15:24,800 Speaker 1: in your head a little more and before you know it, 254 00:15:24,800 --> 00:15:28,920 Speaker 1: it's become part of your consciousness for like life. Like 255 00:15:29,040 --> 00:15:31,520 Speaker 1: they point out here in the article the Oscar Meyer 256 00:15:31,760 --> 00:15:34,600 Speaker 1: Uh Bologney song, like, anyone who grew up in the 257 00:15:34,600 --> 00:15:37,720 Speaker 1: seventies can sing that word for word today unless you 258 00:15:37,800 --> 00:15:39,800 Speaker 1: just weren't paying attention as a kid. Do you want 259 00:15:39,800 --> 00:15:42,400 Speaker 1: to sing a little of it? Well, now do you 260 00:15:42,440 --> 00:15:45,440 Speaker 1: know my Bologny has a first name, It's O. S 261 00:15:45,440 --> 00:15:48,000 Speaker 1: C A R. And the plot plot fizz fizz. Oh, 262 00:15:48,040 --> 00:15:50,200 Speaker 1: what a relief. It is like these things get burned 263 00:15:50,200 --> 00:15:57,280 Speaker 1: into the collective consciousness. But umu Stanza, what's that from Seinfeld? Remember, 264 00:15:57,360 --> 00:16:01,280 Speaker 1: like George gets a girlfriend because he he associates his 265 00:16:01,360 --> 00:16:05,120 Speaker 1: name with that by men, and but he goes Costanza 266 00:16:05,360 --> 00:16:08,360 Speaker 1: and the woman doesn't even like him, but she can't 267 00:16:08,360 --> 00:16:11,440 Speaker 1: get him out of her head because that Costanzas in there, 268 00:16:11,840 --> 00:16:15,600 Speaker 1: which you would call an earworm, which we've talked about 269 00:16:15,640 --> 00:16:19,120 Speaker 1: it feels like before, right, I think so, But we 270 00:16:19,160 --> 00:16:23,400 Speaker 1: may as well talk about the or verm is in German, 271 00:16:23,480 --> 00:16:27,600 Speaker 1: it's or orm and everyone knows it what an earworm is. 272 00:16:27,640 --> 00:16:29,720 Speaker 1: It's when it a song or a part of a 273 00:16:29,720 --> 00:16:37,120 Speaker 1: song gets stuck in your head, sometimes an explicably inexplicably 274 00:16:37,560 --> 00:16:39,800 Speaker 1: we'd got stuck in your head, Like you wake up 275 00:16:39,840 --> 00:16:41,400 Speaker 1: in the morning and the song is in your head. 276 00:16:41,720 --> 00:16:44,760 Speaker 1: You hadn't heard it in weeks, months, years, who knows, 277 00:16:45,040 --> 00:16:47,640 Speaker 1: but it's just there. And they don't really know how 278 00:16:47,640 --> 00:16:51,200 Speaker 1: it works either. No, but a couple of very smart 279 00:16:51,240 --> 00:16:55,240 Speaker 1: guys in the seventies got together. Their names were Alan 280 00:16:55,320 --> 00:16:59,440 Speaker 1: Badley and Graham Hitch and they I think they're responsible 281 00:16:59,480 --> 00:17:01,640 Speaker 1: for coming up with the idea of the working memory 282 00:17:02,160 --> 00:17:06,280 Speaker 1: and sounds like a well, they went on to write 283 00:17:06,280 --> 00:17:11,000 Speaker 1: the hustle um, but the badly and hitch first. Um, 284 00:17:11,320 --> 00:17:14,280 Speaker 1: I guess I've investigated working memory. And they came up 285 00:17:14,320 --> 00:17:18,760 Speaker 1: with this thing called the the phonological loop, right, which 286 00:17:18,800 --> 00:17:24,120 Speaker 1: is an earworm or a snippet of music or a 287 00:17:24,119 --> 00:17:27,440 Speaker 1: a sentence, whatever, it's running around. You can almost see 288 00:17:27,480 --> 00:17:30,800 Speaker 1: it facing this track in your head over and over again. 289 00:17:30,840 --> 00:17:34,720 Speaker 1: That's the phonological loop. And it's made of two parts, right, 290 00:17:35,320 --> 00:17:39,960 Speaker 1: the phonological store, which is your inner ear which here's it, 291 00:17:40,960 --> 00:17:45,480 Speaker 1: and then the articulatory rehearsal system, which is you're driving 292 00:17:45,480 --> 00:17:49,600 Speaker 1: yourself totally insane by saying it over and over repeating. 293 00:17:49,600 --> 00:17:53,760 Speaker 1: It's how we learned to talk or learn a foreign language. Um. 294 00:17:53,800 --> 00:17:58,399 Speaker 1: And they think that this phonological um loop is basically 295 00:17:58,640 --> 00:18:03,199 Speaker 1: an earworm pitching a ride on this neurological process that 296 00:18:03,280 --> 00:18:08,640 Speaker 1: we have naturally and basically exploiting it for commercial purposes. Wow, 297 00:18:09,640 --> 00:18:15,080 Speaker 1: happens more in women, supposedly, more musicians, supposedly, And if 298 00:18:15,080 --> 00:18:17,760 Speaker 1: you have O c D. It might really present a 299 00:18:17,760 --> 00:18:20,320 Speaker 1: problem with you. That was a really good episode of ours. 300 00:18:20,359 --> 00:18:26,200 Speaker 1: If you ask me O c. D. David Sedaris licks 301 00:18:26,520 --> 00:18:30,040 Speaker 1: light switches. I think yeah, in his book he did. 302 00:18:30,040 --> 00:18:33,600 Speaker 1: I don't know if that's real. I think it is, though, Um, 303 00:18:33,680 --> 00:18:36,439 Speaker 1: how to get rid of an earworm? There's all kinds 304 00:18:36,440 --> 00:18:39,520 Speaker 1: of things you can try, like actually hearing the song 305 00:18:40,160 --> 00:18:45,840 Speaker 1: in full. Um, like, Um, if you can't get call me, 306 00:18:45,880 --> 00:18:48,520 Speaker 1: maybe out of your head, right, just go listen to 307 00:18:48,560 --> 00:18:51,440 Speaker 1: call me, maybe sometimes singing it yourself all the way through. 308 00:18:51,480 --> 00:18:53,600 Speaker 1: You can do it. You could sing call me, maybe 309 00:18:53,680 --> 00:18:56,320 Speaker 1: you could vanquish it from your mind. But there's really 310 00:18:56,320 --> 00:18:59,119 Speaker 1: no sure fire away that those redicible tricks. Yea, I 311 00:18:59,160 --> 00:19:02,040 Speaker 1: heard someone say something about listening to rush, we'll get 312 00:19:02,119 --> 00:19:06,240 Speaker 1: rid of it? Is that what it was? Because you 313 00:19:06,320 --> 00:19:13,480 Speaker 1: just get smart? Right? Um? Who's professor coloris? So he's 314 00:19:13,520 --> 00:19:16,680 Speaker 1: the one who's basically he's a University of Cincinnati professor. 315 00:19:16,720 --> 00:19:19,400 Speaker 1: He's in the ear warm article, okay, and he has 316 00:19:19,440 --> 00:19:25,080 Speaker 1: dedicated his career to basically exploring earworms figuring out how 317 00:19:25,119 --> 00:19:29,720 Speaker 1: to how they work. Um. I think he's made a 318 00:19:29,800 --> 00:19:32,680 Speaker 1: name for himself in it all. He appears in not one, 319 00:19:32,720 --> 00:19:35,880 Speaker 1: but two how Stuff Works articles? So true, he's arrived. 320 00:19:37,200 --> 00:19:40,440 Speaker 1: So what he's done, Um, through surveys. He said, it's 321 00:19:40,480 --> 00:19:43,640 Speaker 1: obviously all up to the person. It's very individual as 322 00:19:43,640 --> 00:19:45,720 Speaker 1: far as what songs get stuck in your head. But 323 00:19:45,760 --> 00:19:49,159 Speaker 1: he put together through some surveys what he calls the 324 00:19:49,160 --> 00:19:53,399 Speaker 1: Playlist from Hell, and I would have to agree, I'd 325 00:19:53,400 --> 00:19:55,679 Speaker 1: like to see this updated because it's a little dated, 326 00:19:55,960 --> 00:19:58,200 Speaker 1: a little bit. I mean, I'm sure that one Party 327 00:19:58,280 --> 00:20:00,639 Speaker 1: Rock is gotta be at the time of the list. 328 00:20:01,560 --> 00:20:03,960 Speaker 1: I don't know that one Party Rock is in the 329 00:20:04,000 --> 00:20:06,880 Speaker 1: house to not I don't know that at all. You're 330 00:20:07,000 --> 00:20:11,240 Speaker 1: there's it's literally impossible that you have not heard party 331 00:20:11,400 --> 00:20:13,399 Speaker 1: Is it a song? Yes, I have not heard it. 332 00:20:13,600 --> 00:20:15,920 Speaker 1: I will play it for You'll be like, oh, okay, 333 00:20:16,119 --> 00:20:18,680 Speaker 1: is it like a pop song. Yeah, it's not a commercial. 334 00:20:19,480 --> 00:20:25,920 Speaker 1: It's everything. It's inescapable, it is the alpha, and it's 335 00:20:25,960 --> 00:20:28,560 Speaker 1: just not possible you haven't heard it, all right, But 336 00:20:28,800 --> 00:20:32,320 Speaker 1: his playlist from Hell includes uh, the Baby back Ribs, 337 00:20:32,359 --> 00:20:36,320 Speaker 1: Chili's Jingle which we won't even say out loud, the 338 00:20:36,320 --> 00:20:38,880 Speaker 1: Baja Mens who let the Dogs Out. That's a good one. 339 00:20:40,359 --> 00:20:42,840 Speaker 1: Queens we will rock you. That's another good one. That's 340 00:20:42,840 --> 00:20:44,320 Speaker 1: a good one. But I don't I don't know. That 341 00:20:44,359 --> 00:20:50,480 Speaker 1: doesn't strike me as particularly you're wormy. Um, give me 342 00:20:50,520 --> 00:20:54,199 Speaker 1: a break. It's a good one. That kit kat bar uh. 343 00:20:54,240 --> 00:20:57,040 Speaker 1: The Mission Impossible theme. I think it's funny that this 344 00:20:57,080 --> 00:20:58,840 Speaker 1: is on here because I had an experience with that 345 00:20:59,480 --> 00:21:01,840 Speaker 1: when I lived in New Jersey. It was when I 346 00:21:01,880 --> 00:21:04,280 Speaker 1: think the first Mission Impossible movie came out in YouTube 347 00:21:04,320 --> 00:21:07,960 Speaker 1: did the update of the theme. That thing was stuck 348 00:21:07,960 --> 00:21:10,600 Speaker 1: in my head for like three days. I was walking 349 00:21:10,640 --> 00:21:14,760 Speaker 1: around just going Donne and coming up on corners really 350 00:21:14,840 --> 00:21:16,880 Speaker 1: quick and like looking around doing a tuck and roll. 351 00:21:17,000 --> 00:21:19,520 Speaker 1: It was crazy. So it didn't surprise me to see 352 00:21:19,520 --> 00:21:21,680 Speaker 1: that on here. Y m c A, there's nothing wrong 353 00:21:21,720 --> 00:21:24,000 Speaker 1: with that. I kind of like this playlist. I wouldn't 354 00:21:24,040 --> 00:21:26,160 Speaker 1: call it from Hell. I'd call it maybe from hack 355 00:21:26,240 --> 00:21:31,639 Speaker 1: at Best. Okay, Um, now I do hate um The 356 00:21:31,720 --> 00:21:34,920 Speaker 1: Lion Sleeps Tonight. I hate that song. I think that's 357 00:21:34,920 --> 00:21:39,800 Speaker 1: probably on there for the very favorite womb there. It 358 00:21:39,920 --> 00:21:42,600 Speaker 1: is by Tag Team and It's a Small World. I 359 00:21:42,640 --> 00:21:45,320 Speaker 1: guess that one because you go to Disney World and 360 00:21:45,359 --> 00:21:47,400 Speaker 1: you just hear it over and over and over. Um, 361 00:21:47,440 --> 00:21:49,960 Speaker 1: what ride is that? It's a Small World? Is that 362 00:21:50,040 --> 00:21:51,479 Speaker 1: the name of the ride to Yeah? I think so. 363 00:21:52,440 --> 00:22:10,200 Speaker 1: It's been a while, but yeah, so, um, there's still 364 00:22:10,280 --> 00:22:12,320 Speaker 1: plenty of jingles out there. I'm trying to think of 365 00:22:12,359 --> 00:22:16,440 Speaker 1: a of a new jingle. Well, they're they're all over 366 00:22:17,040 --> 00:22:20,879 Speaker 1: um sports radio. Oh yeah, because I listened to a 367 00:22:20,920 --> 00:22:23,120 Speaker 1: lot of sports talk and me and my lead guitarist 368 00:22:23,200 --> 00:22:28,320 Speaker 1: Eddie who you know, Eddie Vedder Eddie Cooper. Uh, we 369 00:22:28,440 --> 00:22:32,399 Speaker 1: have been joking around about doing um, like a medley 370 00:22:32,520 --> 00:22:35,560 Speaker 1: of of radio jingles. No, yeah, in our set, because 371 00:22:35,600 --> 00:22:37,879 Speaker 1: if you listen to sports radio, man, it's like the 372 00:22:37,920 --> 00:22:40,840 Speaker 1: same ones like what well, looky, looky, looky, here comes 373 00:22:40,840 --> 00:22:49,479 Speaker 1: cookie Cooks, Alarm Force. I haven't heard that one alarm Force. Uh, man, 374 00:22:49,520 --> 00:22:51,360 Speaker 1: I can't think of them, but yeah, I mean there's 375 00:22:51,400 --> 00:22:53,440 Speaker 1: just like if you listen to any kind of sports radio, 376 00:22:53,480 --> 00:22:55,760 Speaker 1: it's like the same ones. The ad that always sticks 377 00:22:55,760 --> 00:22:57,440 Speaker 1: out to me when I think of like sports radio 378 00:22:57,520 --> 00:23:02,280 Speaker 1: talk radio is that one guy who's he's like trying 379 00:23:02,320 --> 00:23:07,280 Speaker 1: to sell like some sort of um REFI like, he's 380 00:23:07,280 --> 00:23:10,080 Speaker 1: a refinance guy. He's like, it's the biggest no brainer 381 00:23:10,119 --> 00:23:13,639 Speaker 1: in the history. Remember that guy. I love that? Or 382 00:23:13,720 --> 00:23:15,480 Speaker 1: if you've heard and this isn't even a jingle but 383 00:23:15,560 --> 00:23:17,159 Speaker 1: a full on song, have you heard any of the 384 00:23:17,160 --> 00:23:22,560 Speaker 1: Blue Belt ice cream commercials. I don't know, it's pretty great. Oh, 385 00:23:22,680 --> 00:23:25,080 Speaker 1: I mean they're all different, but it's all like this 386 00:23:25,119 --> 00:23:29,480 Speaker 1: guy singing about like, you know, country morning and the 387 00:23:29,560 --> 00:23:33,480 Speaker 1: sound of birds chirping, and it's like the sound of 388 00:23:33,520 --> 00:23:36,120 Speaker 1: coming home is what you taste when you eat Blue 389 00:23:36,119 --> 00:23:42,919 Speaker 1: Belt ice cream, which is a lie. Um. But like 390 00:23:43,040 --> 00:23:45,159 Speaker 1: you said, they sort of have gone out of fashion 391 00:23:45,200 --> 00:23:48,320 Speaker 1: a little bit at least from the heyday, even though 392 00:23:48,359 --> 00:23:51,400 Speaker 1: they're still around. Yeah, they still they are viewed somewhat 393 00:23:51,440 --> 00:23:54,119 Speaker 1: as hokey. I think if you stop and think about 394 00:23:54,119 --> 00:23:57,320 Speaker 1: a commercial jingle or the concept of a jingle, it's hokey, 395 00:23:57,440 --> 00:23:59,399 Speaker 1: even though you probably have five hundred of them in 396 00:23:59,480 --> 00:24:01,880 Speaker 1: your head that you could recall at any moment. Exactly. 397 00:24:02,200 --> 00:24:06,440 Speaker 1: But yes, if you are, say, um, the company responsible 398 00:24:06,440 --> 00:24:11,040 Speaker 1: for running VW's advertising campaign, you're probably not going to 399 00:24:11,119 --> 00:24:13,879 Speaker 1: use a commercial jingle. You're trying to go the other route, 400 00:24:14,080 --> 00:24:17,240 Speaker 1: which is too appropriate a pop song. Yeah, and in 401 00:24:17,359 --> 00:24:21,040 Speaker 1: VWS case, they used Nick Drake, which great one, the 402 00:24:21,080 --> 00:24:23,440 Speaker 1: song Pink Moon. Yeah, that's how I came to find 403 00:24:23,440 --> 00:24:25,199 Speaker 1: out who Nick Drake was. That's how a lot of 404 00:24:25,200 --> 00:24:27,040 Speaker 1: people came to find out and That's what the article 405 00:24:27,080 --> 00:24:29,800 Speaker 1: points out is a lot of times they can resuscitate careers, 406 00:24:30,520 --> 00:24:33,920 Speaker 1: although his case he passed away, but uh, he definitely 407 00:24:34,000 --> 00:24:36,399 Speaker 1: like was way more popular after that commercial than he 408 00:24:36,560 --> 00:24:43,160 Speaker 1: was before. UM Stereo Lab was also VW. Uh who else? Um. 409 00:24:43,200 --> 00:24:45,000 Speaker 1: I don't think they needed any help, but it was 410 00:24:45,040 --> 00:24:49,600 Speaker 1: like a perfect fit. The Polyphonic Spree. Oh yeah, they 411 00:24:49,640 --> 00:24:52,000 Speaker 1: had that there. I can't remember the name of the time. 412 00:24:52,040 --> 00:24:54,199 Speaker 1: It was like they're huge hit. Um that was on 413 00:24:54,280 --> 00:24:57,600 Speaker 1: a VW commercial, Like when VW first came out with 414 00:24:57,640 --> 00:25:00,680 Speaker 1: the New Beatle. Hey and shout out to a Toby right, yeah, 415 00:25:00,720 --> 00:25:04,200 Speaker 1: Toby he was he's shooting him feature film right now. 416 00:25:04,760 --> 00:25:08,840 Speaker 1: Yeah in Louisiana, Like he's shooting it. Yeah. Toby's a 417 00:25:08,880 --> 00:25:12,120 Speaker 1: friend of Josh and Yumis who was in the Polyphonic Spree. 418 00:25:12,200 --> 00:25:14,720 Speaker 1: He played and now he is a How did he really? 419 00:25:14,960 --> 00:25:17,040 Speaker 1: I don't think I knew that. Yeah, he was like, uh, 420 00:25:17,359 --> 00:25:19,359 Speaker 1: friends with a couple of them and said, hey, you know, 421 00:25:19,920 --> 00:25:22,640 Speaker 1: I want to be in the band. What do you need? 422 00:25:22,680 --> 00:25:25,520 Speaker 1: And they're like, how about Theoremin? And back then anyone 423 00:25:25,560 --> 00:25:27,639 Speaker 1: could be in the Pox Spree and it was huge. 424 00:25:27,680 --> 00:25:30,760 Speaker 1: It was extensive. Um and he went out and bought 425 00:25:30,800 --> 00:25:32,840 Speaker 1: a theoreman and taught himself how to play it and 426 00:25:32,920 --> 00:25:34,359 Speaker 1: came back and was like, all I don't want to 427 00:25:34,359 --> 00:25:38,600 Speaker 1: be and he like went to Japan. Um toured the 428 00:25:38,640 --> 00:25:41,240 Speaker 1: world with the with the Spree for a while. That's 429 00:25:41,520 --> 00:25:46,280 Speaker 1: the Spree. Yeah, um, that's awesome. Yeah he's making a 430 00:25:46,280 --> 00:25:49,440 Speaker 1: movie now. Yeah. Well you know they had that short 431 00:25:49,880 --> 00:25:53,720 Speaker 1: he produced one starring Bonnie Prince Billy. It was amazing. 432 00:25:53,840 --> 00:25:55,920 Speaker 1: Now they're onto something else. It's like a feature film 433 00:25:56,000 --> 00:26:02,200 Speaker 1: the same same company. Yeah. Um, anyway, pop songs, getting 434 00:26:02,200 --> 00:26:06,360 Speaker 1: back to that, Uh they credit the Beatles um seven 435 00:26:06,440 --> 00:26:09,879 Speaker 1: Nike commercial. I would Nike famously use Revolution. Do you 436 00:26:09,920 --> 00:26:12,800 Speaker 1: remember that. Yeah, it's kind of starting this whole new 437 00:26:12,840 --> 00:26:16,200 Speaker 1: wave of let's use like pay a lot of money 438 00:26:16,320 --> 00:26:20,679 Speaker 1: to use really popular songs because it's not enough anymore. 439 00:26:20,680 --> 00:26:22,560 Speaker 1: You can't say our brand is better than yours. You 440 00:26:22,680 --> 00:26:27,200 Speaker 1: like you want to identify your brand with a uh 441 00:26:27,240 --> 00:26:31,480 Speaker 1: the public consciousness and a lifestyle and like um, that 442 00:26:31,640 --> 00:26:34,000 Speaker 1: Cat Stephen's song Wind of My Soul and like the 443 00:26:34,040 --> 00:26:38,360 Speaker 1: Timberland ad that's kind of struck where it's like put 444 00:26:38,359 --> 00:26:41,399 Speaker 1: these shoes on and you will automatically I'm surprised he 445 00:26:41,440 --> 00:26:46,160 Speaker 1: went for that. I am too. I'd like to look 446 00:26:46,160 --> 00:26:47,600 Speaker 1: into that. I wonder if he doesn't have the rights. 447 00:26:47,640 --> 00:26:49,879 Speaker 1: It doesn't seem like something he would do. There's no 448 00:26:49,960 --> 00:26:53,119 Speaker 1: way he doesn't have the rights to the song. But um, 449 00:26:53,160 --> 00:26:55,159 Speaker 1: it is kind of you. You raise a point like 450 00:26:55,200 --> 00:26:57,240 Speaker 1: it is surprising that he would have gone for that. 451 00:26:57,359 --> 00:27:00,919 Speaker 1: But apparently if you work on artists long enough, or 452 00:27:01,040 --> 00:27:03,280 Speaker 1: just wait for them to grow old and need money, 453 00:27:03,840 --> 00:27:07,480 Speaker 1: they will eventually cave. Sting he didn't need the money, 454 00:27:07,480 --> 00:27:10,359 Speaker 1: but who Sting? No. I doubt if he did it 455 00:27:10,359 --> 00:27:13,520 Speaker 1: because he needed the money. I guess that's right. He 456 00:27:13,560 --> 00:27:16,200 Speaker 1: has a castle. He did it for a reason, though, 457 00:27:16,440 --> 00:27:19,200 Speaker 1: and it was probably money. Um So in the eighties 458 00:27:19,440 --> 00:27:21,760 Speaker 1: when Sting was still because you know, the Police started 459 00:27:21,760 --> 00:27:24,800 Speaker 1: out as a punk band, yeah, um and in the 460 00:27:24,800 --> 00:27:27,200 Speaker 1: eighties it was post punk, but Sting still thought of 461 00:27:27,280 --> 00:27:30,160 Speaker 1: himself as a pretty cool dude. And apparently I don't 462 00:27:30,200 --> 00:27:33,000 Speaker 1: know the company, but they approached Sting and said, hey, 463 00:27:33,040 --> 00:27:35,520 Speaker 1: we want to use don't stand so close to me 464 00:27:35,640 --> 00:27:40,000 Speaker 1: for our deodoric commercial. It's a terrible idea, and he 465 00:27:40,520 --> 00:27:44,200 Speaker 1: very wisely said no way. But then Jaguar said, hey, 466 00:27:44,400 --> 00:27:46,800 Speaker 1: you know this terrible Desert Rose thing you have going on, 467 00:27:46,960 --> 00:27:49,920 Speaker 1: we want to use that for our egg campaign And 468 00:27:50,000 --> 00:27:54,920 Speaker 1: Stint said, way right, cheers to that. Uh and that's 469 00:27:54,920 --> 00:27:57,120 Speaker 1: a big you know, bands get accused of selling out 470 00:27:57,920 --> 00:28:01,639 Speaker 1: uh less these days, I think because especially smaller bands, 471 00:28:02,320 --> 00:28:05,520 Speaker 1: you just you know, you people think music is free now, 472 00:28:06,040 --> 00:28:08,840 Speaker 1: so they're not making money selling records like they used to. 473 00:28:09,680 --> 00:28:13,240 Speaker 1: They break even on tours, these small bands, so like 474 00:28:13,280 --> 00:28:15,040 Speaker 1: I've done a one eight. Used to think like I 475 00:28:15,080 --> 00:28:18,119 Speaker 1: don't sell out, but now I'm like, dude, make whatever 476 00:28:18,200 --> 00:28:21,520 Speaker 1: money you can while you can. I know, a band 477 00:28:21,560 --> 00:28:25,160 Speaker 1: of horses one of my favorite and Jerry's favorites. Um, 478 00:28:25,280 --> 00:28:26,800 Speaker 1: they were kind of taken into the map by some 479 00:28:26,840 --> 00:28:29,720 Speaker 1: of their fans because they did. They license her movie 480 00:28:29,720 --> 00:28:32,600 Speaker 1: to Chevy, and the dude, Ben Bridwell came out and 481 00:28:32,600 --> 00:28:35,840 Speaker 1: it's like, no, you know what, I drive a Chevy. 482 00:28:35,880 --> 00:28:37,919 Speaker 1: It's old and maybe now I can get the A 483 00:28:38,000 --> 00:28:41,080 Speaker 1: C fixed. You know, he drives an old pickup chucking. 484 00:28:41,080 --> 00:28:43,200 Speaker 1: He's like, what's what's the problem. Like, We're trying to 485 00:28:43,240 --> 00:28:45,880 Speaker 1: make a little dough here, and it's a product I 486 00:28:45,960 --> 00:28:50,440 Speaker 1: believe in, you know. Um, they're that part in the 487 00:28:50,480 --> 00:28:54,040 Speaker 1: movie the doors where like two Morrison's like off on 488 00:28:54,560 --> 00:28:57,520 Speaker 1: like whatever for a while and comes back and sees 489 00:28:57,600 --> 00:29:02,680 Speaker 1: that like, um light my fires and Chevy commercially the 490 00:29:03,760 --> 00:29:07,560 Speaker 1: ray con of singers or something doing it, and he's like, 491 00:29:07,680 --> 00:29:11,360 Speaker 1: let's catch you tune that starts breaking stuff that brings 492 00:29:11,440 --> 00:29:16,640 Speaker 1: up my My biggest pet peeve today is this new 493 00:29:16,720 --> 00:29:18,840 Speaker 1: thing and it's not super new because they've been doing it, 494 00:29:18,840 --> 00:29:20,760 Speaker 1: but it's like worse than it's ever been. When they 495 00:29:20,760 --> 00:29:25,560 Speaker 1: will take a great classic song and bastardize it and 496 00:29:25,640 --> 00:29:30,120 Speaker 1: have some like lady session singer come in and sing 497 00:29:30,400 --> 00:29:34,440 Speaker 1: like Satisfaction by the Rolling Stones, but in a different 498 00:29:34,480 --> 00:29:38,280 Speaker 1: way and talking about being like satisfied with your you know, 499 00:29:38,480 --> 00:29:41,200 Speaker 1: your new car, and it's just it's all over the 500 00:29:41,200 --> 00:29:44,000 Speaker 1: place now and it's just the worst. Like I would 501 00:29:44,080 --> 00:29:48,320 Speaker 1: rather hear someone licensed their real song then hear them 502 00:29:48,520 --> 00:29:52,120 Speaker 1: remake it with some awful session singer and change the 503 00:29:52,200 --> 00:29:54,080 Speaker 1: words to fit their product, you know what I'm saying. 504 00:29:54,280 --> 00:29:57,760 Speaker 1: But then that corporation would take the Ben Breadwell stands 505 00:29:57,840 --> 00:30:01,760 Speaker 1: and bread Well Ben Bridwell stance and be like, hey man, 506 00:30:01,800 --> 00:30:06,840 Speaker 1: we gotta make our quarterly earnings. Yeah it's not true. 507 00:30:06,880 --> 00:30:09,360 Speaker 1: I was being totally facetious. That doesn't count. It's not 508 00:30:09,400 --> 00:30:13,400 Speaker 1: the same thing or the other thing now that um, like, 509 00:30:13,440 --> 00:30:16,440 Speaker 1: the Black Keys are suing Pizza Hut right now because 510 00:30:16,720 --> 00:30:18,800 Speaker 1: what companies will do. And Tom Waits to sue people 511 00:30:18,800 --> 00:30:20,960 Speaker 1: a bunch of times, like every other year he sues 512 00:30:21,000 --> 00:30:24,600 Speaker 1: someone because they'll go in and they'll say, give us something, 513 00:30:24,640 --> 00:30:27,760 Speaker 1: Tom waitsy or boy, listened to the gold on the 514 00:30:27,800 --> 00:30:29,840 Speaker 1: ceiling by the Black Keys, can you do something like that? 515 00:30:30,360 --> 00:30:33,240 Speaker 1: And these you know dudes that write these songs basically 516 00:30:33,360 --> 00:30:35,960 Speaker 1: rip them off. And the Black Keys are watching Pizza 517 00:30:36,040 --> 00:30:39,280 Speaker 1: Hut and they're like, wait a minute, that's my song 518 00:30:40,000 --> 00:30:44,320 Speaker 1: in a different, slightly different way selling pozzones and so 519 00:30:44,480 --> 00:30:45,920 Speaker 1: we're going to see you and take you to court. 520 00:30:45,920 --> 00:30:48,120 Speaker 1: And that's when they get in court and like compare 521 00:30:48,160 --> 00:30:52,440 Speaker 1: them side by side, and you know Ray Parker Junior famously, yeah, yeah, 522 00:30:52,440 --> 00:30:56,840 Speaker 1: I got messed up because he apparently ripped off. I 523 00:30:56,880 --> 00:30:59,600 Speaker 1: need a new drug. He lose song, that's right, and 524 00:30:59,680 --> 00:31:02,040 Speaker 1: I never really hurt it. And then finally I it 525 00:31:02,240 --> 00:31:04,920 Speaker 1: clicked and I was right, oh wow, that is really sticky. 526 00:31:05,000 --> 00:31:08,440 Speaker 1: Settled He lost that he settled or what, But he 527 00:31:08,560 --> 00:31:12,000 Speaker 1: definitely lost that case. I guess finally we should talk 528 00:31:12,000 --> 00:31:15,400 Speaker 1: a little bit about product placement because, um, but we 529 00:31:15,480 --> 00:31:19,400 Speaker 1: had a whole product placement episode. Oh yeah, that's right. Well, 530 00:31:19,520 --> 00:31:22,959 Speaker 1: obviously with TiVo and DVRs now, people are speeding through commercials, 531 00:31:22,960 --> 00:31:26,160 Speaker 1: so you are going to find some product placement in 532 00:31:26,200 --> 00:31:30,400 Speaker 1: your shows, quite possibly our own even. Yeah, it happens, 533 00:31:30,840 --> 00:31:33,360 Speaker 1: but um, there are better ways than others to do it. 534 00:31:33,600 --> 00:31:36,160 Speaker 1: And if you want a good laugh, go to the 535 00:31:36,200 --> 00:31:41,719 Speaker 1: YouTube and google soap Opera Cereal and um, just watch 536 00:31:42,520 --> 00:31:45,120 Speaker 1: It's great. That's all I'm gonna say. I watched that 537 00:31:45,160 --> 00:31:48,840 Speaker 1: the other day, did you. It's so funny and awful. 538 00:31:49,200 --> 00:31:53,320 Speaker 1: It's just it's colossally bad. Yeah, but it's so bad 539 00:31:53,360 --> 00:31:55,680 Speaker 1: that like it's earned a place in the pantheon of 540 00:31:56,240 --> 00:31:59,920 Speaker 1: pop culture now, so it did his job then some Yeah, 541 00:32:00,080 --> 00:32:01,640 Speaker 1: I bet you. There's a lot of hits on that 542 00:32:01,720 --> 00:32:06,440 Speaker 1: on YouTube. Peoples, Honey, what are you doing? Just having 543 00:32:06,480 --> 00:32:09,840 Speaker 1: some delicious honey? That cheerios? Boy, these things really packed 544 00:32:09,840 --> 00:32:11,880 Speaker 1: in fiber and there the thing is like a seven 545 00:32:11,920 --> 00:32:14,840 Speaker 1: minute long scene. Yeah, it was like they just started 546 00:32:14,840 --> 00:32:18,200 Speaker 1: talking about cheerios the whole time. Yeah, it's pretty funny. Um, 547 00:32:18,240 --> 00:32:20,080 Speaker 1: and there was a little product placement right there for 548 00:32:20,120 --> 00:32:22,920 Speaker 1: your cheerio. So it was all over the place. Bonus. No, 549 00:32:23,000 --> 00:32:25,640 Speaker 1: I mean just now no, But I'm saying, jeez, all 550 00:32:25,680 --> 00:32:28,280 Speaker 1: we did was talking about brands stuff we don't cook's. 551 00:32:28,320 --> 00:32:32,520 Speaker 1: Pest controls is a check. Yeah, we're just combined. Get 552 00:32:32,560 --> 00:32:35,120 Speaker 1: the termites out of my house, be nice. I want 553 00:32:35,120 --> 00:32:39,480 Speaker 1: to check. Um. Let's see. If you want to learn 554 00:32:39,480 --> 00:32:42,360 Speaker 1: more about commercial jingles, you can type those words into 555 00:32:42,440 --> 00:32:44,560 Speaker 1: the search bar at how stuff works dot com. And 556 00:32:44,600 --> 00:32:47,560 Speaker 1: I said search bar, which means it's time for listener mail. 557 00:32:50,280 --> 00:32:52,400 Speaker 1: I'm gonna call this you remember you asked for good 558 00:32:52,520 --> 00:32:55,720 Speaker 1: uh good causes in the white collar crimes. Yeah, this 559 00:32:55,800 --> 00:32:58,080 Speaker 1: one's from math and Georgia. Hey, so it made the cut. 560 00:32:58,120 --> 00:33:01,000 Speaker 1: I've been there, love the show Eyes And now a 561 00:33:01,040 --> 00:33:04,280 Speaker 1: segue into a shameless plug right to the point. For 562 00:33:04,320 --> 00:33:07,400 Speaker 1: a nonprofit in Athens, Georgia. I represent Free I t 563 00:33:07,680 --> 00:33:13,280 Speaker 1: Athens FREDA. It's an all volunteer um nonprofit and it 564 00:33:13,360 --> 00:33:19,120 Speaker 1: is a grassroots organization dedicated to reclaiming discarded technology like computers, 565 00:33:19,160 --> 00:33:22,720 Speaker 1: refurbishing it and distribing it to those in need. That's great, 566 00:33:22,800 --> 00:33:26,040 Speaker 1: makes perfect sense too. I think, in fact, I have 567 00:33:26,520 --> 00:33:29,080 Speaker 1: some old stuff I could donate. You know, there's golden there. 568 00:33:29,240 --> 00:33:31,880 Speaker 1: There's like all sorts of rarer and precious metals that 569 00:33:31,920 --> 00:33:34,320 Speaker 1: like if you in the computer bind them like a 570 00:33:34,360 --> 00:33:38,320 Speaker 1: bunch of computers, you'd have a little gold nugget. Really yeah, 571 00:33:38,440 --> 00:33:41,560 Speaker 1: well maybe I'll do that instead. We serve mostly low 572 00:33:41,600 --> 00:33:44,560 Speaker 1: income populations that cannot afford the latest and greatest technology. 573 00:33:45,080 --> 00:33:48,760 Speaker 1: We also aimed to reduced e waste through computer reuse 574 00:33:48,840 --> 00:33:51,960 Speaker 1: and responsible recycling. We are currently in need of working 575 00:33:52,040 --> 00:33:56,360 Speaker 1: laptops for a volunteer program. I know a whole room 576 00:33:56,400 --> 00:34:00,040 Speaker 1: full of them. Seriously, laptops are distributed a volunteers to 577 00:34:00,120 --> 00:34:04,040 Speaker 1: complete our computer refurbishing program. We're interested in laptop computers 578 00:34:04,040 --> 00:34:06,760 Speaker 1: that have been made within the last five years with 579 00:34:06,840 --> 00:34:10,600 Speaker 1: little to no damage. Donating your computer can change someone's life. 580 00:34:11,200 --> 00:34:13,400 Speaker 1: And imagine you can write that stuff off. You know, 581 00:34:13,560 --> 00:34:15,360 Speaker 1: we really should see what they're going to do with this, 582 00:34:15,800 --> 00:34:18,640 Speaker 1: see if we can get it a discuss. Uh, donating 583 00:34:18,719 --> 00:34:21,759 Speaker 1: can change someone's life. I already said that, but it 584 00:34:21,800 --> 00:34:26,800 Speaker 1: can really change someone's life. Financial donations are also welcome, 585 00:34:27,400 --> 00:34:31,719 Speaker 1: so you can visit www dot free I t Athens 586 00:34:31,960 --> 00:34:34,719 Speaker 1: dot org and thank you so much. Guys. That is 587 00:34:34,760 --> 00:34:38,640 Speaker 1: from Joel Isler in Athens. Thanks Joel, appreciate that it 588 00:34:38,760 --> 00:34:40,440 Speaker 1: is a very good cause. We'll see if we can 589 00:34:40,440 --> 00:34:43,919 Speaker 1: help you. If not, we're in addition to hopefully there's 590 00:34:43,960 --> 00:34:46,680 Speaker 1: a lot of listeners in the Athens in Atlanta area 591 00:34:47,040 --> 00:34:50,200 Speaker 1: that can help. Agreed. Or maybe people can mail them 592 00:34:50,200 --> 00:34:52,319 Speaker 1: from all over I'm sure you could. Or just go 593 00:34:52,400 --> 00:34:54,480 Speaker 1: there and give them a little cash, give them tin bucks. 594 00:34:54,920 --> 00:34:57,279 Speaker 1: Oh yeah, you can do that too. What was it 595 00:34:57,360 --> 00:35:01,720 Speaker 1: a free I t Athens dot org. That's right. Nice. Um, 596 00:35:01,760 --> 00:35:05,640 Speaker 1: if you have a commercial jingle, we want to hear it. 597 00:35:06,239 --> 00:35:10,600 Speaker 1: Send us a link. Sure, some great forgotten commercial jingle, 598 00:35:10,840 --> 00:35:12,800 Speaker 1: we want to hear about it. Um, you're the worst 599 00:35:12,800 --> 00:35:15,799 Speaker 1: one ever. Yeah, let's just start talking about this. Let's 600 00:35:15,800 --> 00:35:18,520 Speaker 1: get a conversation going. You can tweet to us at 601 00:35:18,640 --> 00:35:20,520 Speaker 1: s y s K Podcasts. You can join us on 602 00:35:20,520 --> 00:35:22,719 Speaker 1: Facebook dot com slash stuff you Should Know, and you 603 00:35:22,760 --> 00:35:29,960 Speaker 1: can send us an email. For more on this and 604 00:35:30,040 --> 00:35:40,279 Speaker 1: thousands of other topics, visit how stuff Works dot com.