1 00:00:01,280 --> 00:00:03,520 Speaker 1: This episode is brought to you by P and C Bank. 2 00:00:03,920 --> 00:00:06,680 Speaker 1: A lot of people think podcasts about work are boring, 3 00:00:06,880 --> 00:00:10,719 Speaker 1: and sure, they definitely can be. But understanding of professionals 4 00:00:10,800 --> 00:00:14,040 Speaker 1: routine shows us how they achieve their success little by little, 5 00:00:14,440 --> 00:00:18,079 Speaker 1: day after day. It's like banking with P and C Bank. 6 00:00:18,560 --> 00:00:21,360 Speaker 1: It might seem boring to safe plan and make calculated 7 00:00:21,400 --> 00:00:24,479 Speaker 1: decisions with your bank, but keeping your money boring is 8 00:00:24,520 --> 00:00:27,840 Speaker 1: what helps you live a more happily fulfilled life. P 9 00:00:27,960 --> 00:00:32,800 Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 10 00:00:32,840 --> 00:00:35,479 Speaker 1: Boring since eighteen sixty five is a service mark of 11 00:00:35,520 --> 00:00:38,760 Speaker 1: the PNC Financial Service Group, Inc. P and C Bank 12 00:00:39,159 --> 00:00:41,360 Speaker 1: National Association Member FDIC. 13 00:00:43,159 --> 00:00:45,600 Speaker 2: All right, guys, welcome back, ey l. We got a 14 00:00:45,640 --> 00:00:49,240 Speaker 2: special episode. We're gonna be talking about the most essential 15 00:00:49,360 --> 00:00:51,720 Speaker 2: thing in this world. 16 00:00:51,600 --> 00:00:52,440 Speaker 3: Which is laughter. 17 00:00:52,640 --> 00:00:53,240 Speaker 4: That's a fact. 18 00:00:53,280 --> 00:00:54,600 Speaker 3: Man. He can't survive without water. 19 00:00:54,640 --> 00:00:56,760 Speaker 2: You can survive without food for a certain maria of time, 20 00:00:56,840 --> 00:00:58,680 Speaker 2: but it's gonna be difficult. 21 00:00:58,280 --> 00:00:59,200 Speaker 5: If body needs water. 22 00:00:59,320 --> 00:01:01,640 Speaker 1: The world needs water seventy percent of the playing this 23 00:01:01,760 --> 00:01:05,080 Speaker 1: water sure an essential necessity for sure. 24 00:01:05,160 --> 00:01:08,559 Speaker 2: Brad Simmons and Terrence Walker, they have a company called 25 00:01:08,640 --> 00:01:10,039 Speaker 2: Live alkaline water. 26 00:01:10,560 --> 00:01:11,960 Speaker 3: This is actually it right here. 27 00:01:12,200 --> 00:01:15,640 Speaker 2: Yeah, yeah, if you can see h glass bottle beat 28 00:01:15,640 --> 00:01:16,880 Speaker 2: the glass for sure. 29 00:01:17,560 --> 00:01:20,399 Speaker 3: So we're gonna we're gonna be talking about it. You know. 30 00:01:20,440 --> 00:01:24,600 Speaker 2: It's an interesting journey as far as invest fast. You 31 00:01:24,680 --> 00:01:27,200 Speaker 2: guys were a water sponsor for VIP Night this year. 32 00:01:28,160 --> 00:01:30,760 Speaker 4: That was important, Yes, sir, importunate man. 33 00:01:30,760 --> 00:01:33,200 Speaker 6: Look, we're gonna we're gonna talk about it, you know, 34 00:01:33,680 --> 00:01:36,000 Speaker 6: but no, that was an honor. Were grateful to even 35 00:01:36,240 --> 00:01:40,960 Speaker 6: be brought into the fold because originally, matter of fact, 36 00:01:41,000 --> 00:01:42,240 Speaker 6: I ran into y'all in Charlotte. 37 00:01:42,280 --> 00:01:44,759 Speaker 4: Y'all did the event in Charlotte, and. 38 00:01:44,680 --> 00:01:47,000 Speaker 3: That's where you're where you're from from Charlotte. 39 00:01:46,720 --> 00:01:49,720 Speaker 6: Right, we're from North Carolina, from down East Carolina, kind 40 00:01:49,720 --> 00:01:53,560 Speaker 6: of close to Wilmington, from omens Aslo County. And I 41 00:01:53,680 --> 00:01:55,560 Speaker 6: ended up at A and T and that's how I 42 00:01:55,640 --> 00:01:58,240 Speaker 6: ended up start playing the field in that region. So 43 00:01:58,520 --> 00:02:00,880 Speaker 6: Charlotte only an hour away, hour and a half away. 44 00:02:00,960 --> 00:02:02,680 Speaker 6: So when I found out y'all was coming, it was 45 00:02:02,720 --> 00:02:06,120 Speaker 6: a no brainer. Pulled right up, pocket full of business cars, 46 00:02:06,160 --> 00:02:07,920 Speaker 6: got me a couple of waters in the tuck just 47 00:02:07,960 --> 00:02:11,960 Speaker 6: in case I get to y'all, and I ended up 48 00:02:12,000 --> 00:02:14,079 Speaker 6: connecting with y'all. Y'all was getting up out of there 49 00:02:14,120 --> 00:02:17,000 Speaker 6: at the end, and I just stopped you real quick, Yo. 50 00:02:17,160 --> 00:02:17,920 Speaker 4: We got the water. 51 00:02:18,000 --> 00:02:20,359 Speaker 6: We're trying to be the water sponsor, and we're just 52 00:02:20,440 --> 00:02:22,120 Speaker 6: trying to connect and see how we can bring our 53 00:02:22,160 --> 00:02:26,040 Speaker 6: resource and value to the investments. And then that next 54 00:02:26,360 --> 00:02:29,679 Speaker 6: Monday Market, Mondays or something y'all, you know, doing y'all thing, 55 00:02:30,240 --> 00:02:33,600 Speaker 6: and then you get to everybody to do Aventis. 56 00:02:33,680 --> 00:02:35,080 Speaker 4: Charlotte was great and all of that. 57 00:02:35,600 --> 00:02:37,840 Speaker 6: We was making good connections and all that, but certain 58 00:02:37,840 --> 00:02:39,080 Speaker 6: people that was coming. 59 00:02:38,840 --> 00:02:40,840 Speaker 4: A little you know, sideways a little bit. 60 00:02:41,720 --> 00:02:44,080 Speaker 6: But it was this one brother. He came with the 61 00:02:44,120 --> 00:02:48,160 Speaker 6: water with an offering and bringing value, and that's how 62 00:02:48,280 --> 00:02:50,600 Speaker 6: y'all need to move. I was like, oh, that's me 63 00:02:51,120 --> 00:02:53,960 Speaker 6: about me, okay. Respect And a lot of what we've 64 00:02:53,960 --> 00:02:56,240 Speaker 6: been doing is being like trial and error. We haven't 65 00:02:56,240 --> 00:02:59,040 Speaker 6: necessarily seen no one build no multimillion dollar corporation. 66 00:02:59,520 --> 00:03:01,640 Speaker 4: So we just be following the soul. 67 00:03:01,760 --> 00:03:05,160 Speaker 6: That's our nonprofit Soul Society, but it's really the lifestyle. 68 00:03:05,200 --> 00:03:06,360 Speaker 4: We follow the soul. 69 00:03:06,520 --> 00:03:10,960 Speaker 6: So that connection and to wrap that up, I'm sending 70 00:03:11,000 --> 00:03:13,400 Speaker 6: the emails. I ended up getting the Zoom that year 71 00:03:13,440 --> 00:03:19,960 Speaker 6: with one of the representatives, and it was an astronomical. 72 00:03:19,240 --> 00:03:24,280 Speaker 4: Number that they asked for for us. It was like, 73 00:03:25,200 --> 00:03:27,720 Speaker 4: you can pay and then I'm like, I ain't get away. 74 00:03:28,639 --> 00:03:31,400 Speaker 6: I'm like, nah, I ain't gonna make it this time. 75 00:03:31,639 --> 00:03:34,040 Speaker 6: But I ended up coming just to be a participant. 76 00:03:34,600 --> 00:03:36,520 Speaker 6: Matter of fact, I got locked in with Keys to 77 00:03:36,600 --> 00:03:42,200 Speaker 6: do his VIP experience and whatnot. And ultimately fast forward 78 00:03:43,520 --> 00:03:46,240 Speaker 6: the next year, I was still this past year, I 79 00:03:46,280 --> 00:03:48,640 Speaker 6: was still thinking about the astronomical number that I wasn't 80 00:03:48,720 --> 00:03:51,760 Speaker 6: gonna have you feel me, And it took a little 81 00:03:51,760 --> 00:03:54,680 Speaker 6: bit of time, but whatever time the stars aligned. I 82 00:03:54,720 --> 00:03:58,800 Speaker 6: came up on your website and I seen the email. 83 00:03:58,840 --> 00:04:00,640 Speaker 6: I'm like, all right, let me just shoot shot again. 84 00:04:00,720 --> 00:04:01,240 Speaker 5: See what to do. 85 00:04:01,360 --> 00:04:03,080 Speaker 4: I'm shoot my shot, you hear me? 86 00:04:03,600 --> 00:04:07,040 Speaker 6: And next thing I know, they was like, look were 87 00:04:07,080 --> 00:04:11,880 Speaker 6: in there, no astronomical numbers, just playing the water and 88 00:04:11,880 --> 00:04:13,880 Speaker 6: I'm like, we got the water, easy money. 89 00:04:14,240 --> 00:04:15,320 Speaker 4: And this the last thing. 90 00:04:15,800 --> 00:04:18,159 Speaker 6: By the time I talked to that was probably the 91 00:04:18,200 --> 00:04:22,000 Speaker 6: brother ab and they were saying like, okay, we need 92 00:04:22,000 --> 00:04:24,200 Speaker 6: about two thousand bottles of water. I'm like, we got 93 00:04:24,240 --> 00:04:28,599 Speaker 6: that easy, got off the phone, started calculating. 94 00:04:29,480 --> 00:04:35,640 Speaker 4: Ooh, that's how much. Okay. Nonetheless, we're not stopping. 95 00:04:35,800 --> 00:04:39,080 Speaker 6: And then as we was trying to get what we 96 00:04:39,120 --> 00:04:43,080 Speaker 6: needed to fulfill that two thousand bottles and all of that, 97 00:04:44,480 --> 00:04:46,160 Speaker 6: it was getting close, and we was like. 98 00:04:46,560 --> 00:04:48,440 Speaker 4: I don't know how we're gonna do it. You feel me? 99 00:04:48,520 --> 00:04:50,160 Speaker 6: And I put a couple of call to actions out 100 00:04:50,200 --> 00:04:53,200 Speaker 6: to our audience. But then the last one matter fact, 101 00:04:53,560 --> 00:04:55,720 Speaker 6: I know the people that watch the Pie know about 102 00:04:55,800 --> 00:04:59,040 Speaker 6: net thirties. So in net thirties you get a chance 103 00:04:59,080 --> 00:05:03,000 Speaker 6: to get your product with thirty days to pay. 104 00:05:03,880 --> 00:05:06,160 Speaker 4: So I'm lining up everything to get the bottles, and 105 00:05:06,200 --> 00:05:07,760 Speaker 4: everything lined up, and. 106 00:05:09,080 --> 00:05:11,800 Speaker 6: They told me I had thirty days to pay. But 107 00:05:11,880 --> 00:05:13,920 Speaker 6: then it was coming up like two days out, like, 108 00:05:14,000 --> 00:05:17,880 Speaker 6: oh nah, you actually don't. It ain't all the ways situated. 109 00:05:18,160 --> 00:05:20,560 Speaker 6: You gotta pay what you thought you had thirty days 110 00:05:20,560 --> 00:05:23,760 Speaker 6: to pay. You gotta pay that in like two days. 111 00:05:24,000 --> 00:05:25,560 Speaker 6: I ain't no how I was gonna do it, but 112 00:05:25,600 --> 00:05:27,360 Speaker 6: I put the call to action out there. 113 00:05:28,640 --> 00:05:30,680 Speaker 4: Defense. I'm telling you, I put a call to action. 114 00:05:30,800 --> 00:05:35,159 Speaker 6: I made it playing and straight vulnerable, and within an hour, 115 00:05:35,279 --> 00:05:40,000 Speaker 6: I had like six hundred dollars in our crowdfund campaign. 116 00:05:40,920 --> 00:05:42,640 Speaker 6: By the end of the day, we had like eight 117 00:05:42,720 --> 00:05:45,479 Speaker 6: hundred and by the end of about three days we 118 00:05:45,920 --> 00:05:47,120 Speaker 6: raised like fifteen. 119 00:05:46,839 --> 00:05:50,480 Speaker 4: Hundred dollars, and that is what made sure we could 120 00:05:50,480 --> 00:05:51,560 Speaker 4: fulfill the duties. 121 00:05:52,080 --> 00:05:54,520 Speaker 6: And y'all would never know, you know, it's just everything 122 00:05:54,600 --> 00:05:58,120 Speaker 6: happened smooth and presented smooth, and it was a great experience, 123 00:05:58,160 --> 00:06:01,320 Speaker 6: you know, but it was a great journey that you know, 124 00:06:01,400 --> 00:06:04,120 Speaker 6: we had to build some thicker skin and big it 125 00:06:04,240 --> 00:06:04,960 Speaker 6: up real quick. 126 00:06:05,040 --> 00:06:07,159 Speaker 4: So much appreciated it was. 127 00:06:07,440 --> 00:06:10,720 Speaker 1: It was definitely a warm night, yeah, yeah, sure, So 128 00:06:10,920 --> 00:06:12,640 Speaker 1: I was actually under the weather. So the only thing 129 00:06:12,680 --> 00:06:14,960 Speaker 1: I did have was your water, and I was like, 130 00:06:15,000 --> 00:06:17,359 Speaker 1: this is it. I can't do anything else. But you know, 131 00:06:17,880 --> 00:06:20,800 Speaker 1: a lot of times people underestimate that, especially when you're 132 00:06:20,800 --> 00:06:22,880 Speaker 1: having a good time and then you obviously have alcohol, 133 00:06:22,920 --> 00:06:25,680 Speaker 1: they forget the most important component exist. It's something that 134 00:06:25,960 --> 00:06:27,960 Speaker 1: he always walks around with, like a bottle of water 135 00:06:28,000 --> 00:06:30,160 Speaker 1: just in case. And it was like, as I got older, 136 00:06:30,160 --> 00:06:31,640 Speaker 1: I understood like I got a hydrate. 137 00:06:31,680 --> 00:06:32,279 Speaker 5: I got a hydrate. 138 00:06:32,279 --> 00:06:34,560 Speaker 1: Most people don't even realize that even when you're drinking water, 139 00:06:34,640 --> 00:06:37,120 Speaker 1: sometimes you still can be Deydre. So this is going 140 00:06:37,200 --> 00:06:39,880 Speaker 1: to be a powerful episode because I'm starting to learn 141 00:06:39,920 --> 00:06:42,520 Speaker 1: a lot about more about just my personal body, how 142 00:06:42,560 --> 00:06:44,320 Speaker 1: to react and the impact. 143 00:06:44,000 --> 00:06:44,919 Speaker 4: That water has on it. 144 00:06:45,120 --> 00:06:47,479 Speaker 5: Yeah, yeah, go ahead. 145 00:06:47,520 --> 00:06:49,800 Speaker 2: Also, I wanted to just piggyback on that because it 146 00:06:49,839 --> 00:06:51,919 Speaker 2: is a good story as far as how the network properly. 147 00:06:52,560 --> 00:06:56,720 Speaker 2: And the reason why that was perfect time and when 148 00:06:56,760 --> 00:06:59,159 Speaker 2: you came up to me was because that that year before, 149 00:06:59,200 --> 00:07:02,160 Speaker 2: we ran out of water and it was like one 150 00:07:02,200 --> 00:07:04,400 Speaker 2: hundred degrees. It was a heat wave, so it was 151 00:07:04,440 --> 00:07:08,760 Speaker 2: super hot and that was a major like issue where 152 00:07:08,800 --> 00:07:12,880 Speaker 2: we didn't have enough water. So going into the next year, 153 00:07:13,040 --> 00:07:15,200 Speaker 2: Vip Night, that was one of the main things. He's like, 154 00:07:15,200 --> 00:07:17,040 Speaker 2: we got to make sure we have enough water for sure. 155 00:07:17,080 --> 00:07:20,080 Speaker 2: So when you came and you're like, yo, I got 156 00:07:20,080 --> 00:07:22,280 Speaker 2: the water, da da value you had a value added, 157 00:07:22,280 --> 00:07:24,960 Speaker 2: it made sense. I'm like, all right, yeah, that that's 158 00:07:24,960 --> 00:07:27,640 Speaker 2: a perfect alignment of what we actually needed. So for 159 00:07:27,720 --> 00:07:30,280 Speaker 2: people out there that's looking to network, you didn't even 160 00:07:30,280 --> 00:07:32,560 Speaker 2: know that. But I'm just saying, like, see where you 161 00:07:32,600 --> 00:07:34,600 Speaker 2: can add value. So I always say see where you 162 00:07:34,600 --> 00:07:39,160 Speaker 2: can add value, right, and don't necessarily make it about you, 163 00:07:39,240 --> 00:07:41,800 Speaker 2: like the low reciprocity. You're going to get your blessings 164 00:07:41,840 --> 00:07:44,480 Speaker 2: later on. But it's like you came and you had 165 00:07:44,640 --> 00:07:48,160 Speaker 2: a value add offer that made sense and we needed it, 166 00:07:48,840 --> 00:07:50,840 Speaker 2: and now we're here for sure. 167 00:07:51,040 --> 00:07:51,680 Speaker 4: Now that's love. 168 00:07:51,720 --> 00:07:53,840 Speaker 7: We got a chance to see how much it was needed. 169 00:07:55,120 --> 00:07:57,920 Speaker 7: We pulled up to the VIP night and you know, 170 00:07:58,000 --> 00:08:00,640 Speaker 7: we were looking for where the water was placed and 171 00:08:00,640 --> 00:08:02,200 Speaker 7: we didn't see a place, so we be like all right, 172 00:08:02,200 --> 00:08:03,400 Speaker 7: and then somebody was like they got to go to 173 00:08:03,440 --> 00:08:05,640 Speaker 7: the bar and ask for it. So we're like, all right, 174 00:08:05,680 --> 00:08:07,640 Speaker 7: you know, and nobody's going to the bar and asking 175 00:08:07,680 --> 00:08:11,080 Speaker 7: for water because it's open bar. Everybody getting lit. So 176 00:08:11,160 --> 00:08:12,920 Speaker 7: we're like, all right, we're gonna figure this out. And 177 00:08:13,400 --> 00:08:16,200 Speaker 7: Bessie from Cocos Cookies, you know, she's wan y'all sponsors, 178 00:08:16,240 --> 00:08:16,880 Speaker 7: that's the homegirl. 179 00:08:16,960 --> 00:08:17,760 Speaker 5: She from Carolina. 180 00:08:19,280 --> 00:08:20,880 Speaker 7: She was there and she had a booth set up 181 00:08:21,480 --> 00:08:23,920 Speaker 7: and we were like, hmm okay, so how we gonna 182 00:08:23,920 --> 00:08:25,680 Speaker 7: make sure people get this water cause they drinking, they 183 00:08:25,720 --> 00:08:28,200 Speaker 7: ain't gonna ask for it. So brother was like, I 184 00:08:28,240 --> 00:08:29,720 Speaker 7: think we're about to go get the water and just 185 00:08:29,760 --> 00:08:30,680 Speaker 7: start passing it out. 186 00:08:30,960 --> 00:08:31,120 Speaker 1: Nah. 187 00:08:31,240 --> 00:08:34,400 Speaker 6: Look, so I hit my couple points of contact, like 188 00:08:35,000 --> 00:08:37,440 Speaker 6: we won't really see the presence and activation in here. 189 00:08:37,520 --> 00:08:39,679 Speaker 6: They're like nah, it's cool, We're gonna get it together. 190 00:08:40,400 --> 00:08:43,319 Speaker 6: Next thing I know, I seen like three girls taking 191 00:08:43,400 --> 00:08:45,839 Speaker 6: handfuls of water, and I'm like they must be going 192 00:08:45,880 --> 00:08:47,360 Speaker 6: to the green room or something like that. 193 00:08:47,600 --> 00:08:49,400 Speaker 4: So I fall right in line and follow them. 194 00:08:50,040 --> 00:08:52,400 Speaker 6: Next thing I know, I see where we had all 195 00:08:52,480 --> 00:08:54,319 Speaker 6: the water when we had brought it and loaded in 196 00:08:54,520 --> 00:08:57,400 Speaker 6: the day before, and that joint was still stacked up, 197 00:08:57,520 --> 00:09:00,560 Speaker 6: and I'm like the event coming close to an end. 198 00:09:00,640 --> 00:09:02,800 Speaker 6: I'm like, ain't no way were leaving here without people 199 00:09:02,840 --> 00:09:05,040 Speaker 6: getting this water and knowing we was here. 200 00:09:05,840 --> 00:09:09,160 Speaker 7: And I just went back to the bar and like 201 00:09:09,559 --> 00:09:11,480 Speaker 7: I get a phone call and bro like meet me 202 00:09:11,600 --> 00:09:12,679 Speaker 7: at the front door right now. 203 00:09:12,840 --> 00:09:14,800 Speaker 5: I'm like, all right, bet after. 204 00:09:14,679 --> 00:09:18,160 Speaker 6: Me being backstage for forty five minutes and whatnot, I'm 205 00:09:18,240 --> 00:09:20,719 Speaker 6: getting like the bartend I'm the water sponsor, got the 206 00:09:20,760 --> 00:09:22,800 Speaker 6: water shirt on. Let me get one of those boxes, 207 00:09:23,000 --> 00:09:25,720 Speaker 6: Like all right, sure, And I couldn't even get nowhere. 208 00:09:25,760 --> 00:09:28,160 Speaker 4: I'm passing out the water like oh thank you, thank you. 209 00:09:28,240 --> 00:09:29,199 Speaker 4: I needed I needed it. 210 00:09:29,559 --> 00:09:31,920 Speaker 6: So it were so many people that were appreciative of 211 00:09:32,120 --> 00:09:34,760 Speaker 6: that water. It was so many people that was like 212 00:09:35,240 --> 00:09:37,839 Speaker 6: lifted by that water that night, you know. So I 213 00:09:37,960 --> 00:09:40,640 Speaker 6: know they felt the presence. We already giving good love 214 00:09:40,720 --> 00:09:44,000 Speaker 6: and energy. So by the time I flooded the backstage. Look, 215 00:09:44,040 --> 00:09:46,440 Speaker 6: when I first went back there, it was real scarce. 216 00:09:47,000 --> 00:09:49,280 Speaker 6: By the time I love it was live akalne water 217 00:09:49,400 --> 00:09:52,480 Speaker 6: all through the back stage. And I got to the 218 00:09:52,600 --> 00:09:56,800 Speaker 6: front and we flooded the front area too, and ran 219 00:09:56,880 --> 00:09:59,240 Speaker 6: through all that stack of water. And the people really 220 00:09:59,280 --> 00:10:01,079 Speaker 6: received it in a appreciated it and needed it. 221 00:10:02,080 --> 00:10:04,280 Speaker 2: Fine, So how do we get here? You guys have 222 00:10:04,720 --> 00:10:08,480 Speaker 2: a family water supply. Yeah, so how does this happen? 223 00:10:08,800 --> 00:10:13,680 Speaker 6: We're in connection with the family. So foundation is twenty fifteen. 224 00:10:13,760 --> 00:10:17,200 Speaker 6: Me and my brother started out organization Soul Society. Initially 225 00:10:17,280 --> 00:10:20,160 Speaker 6: the idea was sold academy because as I evolved, I 226 00:10:20,280 --> 00:10:21,400 Speaker 6: realized the. 227 00:10:21,440 --> 00:10:23,280 Speaker 4: Importance of the education system. 228 00:10:23,679 --> 00:10:25,640 Speaker 6: When I left high school and went to college at 229 00:10:25,679 --> 00:10:29,240 Speaker 6: A and T, and I was going for computer technology. 230 00:10:29,800 --> 00:10:32,640 Speaker 6: But matter of fact, in high school, we'll do the 231 00:10:32,679 --> 00:10:35,240 Speaker 6: career analysis test and they will spit out all your 232 00:10:35,280 --> 00:10:36,160 Speaker 6: recommended jobs. 233 00:10:36,640 --> 00:10:38,640 Speaker 4: I just scroll down to the end at the salary. 234 00:10:39,240 --> 00:10:40,800 Speaker 4: So I see technology as a. 235 00:10:40,840 --> 00:10:44,000 Speaker 6: Good bubbling field and you can maybe get an entry 236 00:10:44,000 --> 00:10:46,480 Speaker 6: at one hundred K or something like that. But I 237 00:10:46,600 --> 00:10:48,679 Speaker 6: had that first semester in college, I had like three 238 00:10:48,679 --> 00:10:50,920 Speaker 6: computer classes, and I realized I was not about to 239 00:10:50,960 --> 00:10:52,559 Speaker 6: be at no computer desk for the next. 240 00:10:52,679 --> 00:10:53,560 Speaker 4: Twenty thirty years. 241 00:10:54,160 --> 00:10:57,280 Speaker 6: But I had this African American Experience class, and it 242 00:10:57,400 --> 00:10:59,640 Speaker 6: taught me all these deeper parts about our history and 243 00:10:59,679 --> 00:11:02,360 Speaker 6: who we y'all, what we overcame, who we were before 244 00:11:02,360 --> 00:11:05,120 Speaker 6: we were colonized, before we were in slave and I 245 00:11:05,240 --> 00:11:07,560 Speaker 6: started to see more worth and value on myself during 246 00:11:07,600 --> 00:11:09,959 Speaker 6: the time, I was going through a depression, not seeing 247 00:11:10,000 --> 00:11:11,200 Speaker 6: no worth of value on myself. 248 00:11:11,320 --> 00:11:13,800 Speaker 4: So I realized how that empowered me. 249 00:11:14,320 --> 00:11:16,920 Speaker 6: And then that second semester, I had a sociology class 250 00:11:17,520 --> 00:11:20,920 Speaker 6: and another class that had to read The Miseducation of 251 00:11:20,960 --> 00:11:23,480 Speaker 6: a Negro, And at that point I realized, this is 252 00:11:23,559 --> 00:11:27,240 Speaker 6: by design. Our conditions are by design, and I can't 253 00:11:27,400 --> 00:11:31,960 Speaker 6: just free myself for these conditions and not turn back, 254 00:11:32,080 --> 00:11:34,520 Speaker 6: you know. And another part of that depression was wanting 255 00:11:34,600 --> 00:11:36,719 Speaker 6: to go back. But I realized I can't go back 256 00:11:36,760 --> 00:11:39,280 Speaker 6: in time, but I can reach back and put the 257 00:11:39,640 --> 00:11:41,840 Speaker 6: younger kids on the information that I wish I would 258 00:11:41,840 --> 00:11:44,520 Speaker 6: have had when I was younger. But so it started 259 00:11:44,559 --> 00:11:47,679 Speaker 6: a Soul Academy as the organization and that evolved to 260 00:11:47,760 --> 00:11:50,480 Speaker 6: soul Society, the deep, what we learned about knowledge and 261 00:11:50,559 --> 00:11:53,120 Speaker 6: self and the fact that we need our own community 262 00:11:53,200 --> 00:11:56,440 Speaker 6: for these kids to dwell in. And then fast forward 263 00:11:56,480 --> 00:11:59,800 Speaker 6: from twenty fifteen to twenty twenty of us five years 264 00:12:00,400 --> 00:12:04,000 Speaker 6: pushing the idea of one day we're gonna have some land. 265 00:12:04,600 --> 00:12:07,800 Speaker 6: In twenty twenty, it was like, we need that now, 266 00:12:09,080 --> 00:12:11,480 Speaker 6: and I promise you. When the mentality shifted from one 267 00:12:11,600 --> 00:12:14,680 Speaker 6: day till we need it now, in like a month, 268 00:12:14,800 --> 00:12:17,839 Speaker 6: we found ourselves on this land because I just started 269 00:12:17,880 --> 00:12:20,360 Speaker 6: to reach out to my network post on Facebook, who 270 00:12:20,440 --> 00:12:23,680 Speaker 6: the local farmers? All the centrals being brought off the shelves. 271 00:12:24,160 --> 00:12:26,319 Speaker 6: You could have a million dollars at that point in time. 272 00:12:26,400 --> 00:12:28,320 Speaker 6: It might not be able to buy no good clean 273 00:12:28,400 --> 00:12:30,760 Speaker 6: water at the time. So I just started to reach 274 00:12:30,800 --> 00:12:32,959 Speaker 6: out to who the local farmers. So it's not just 275 00:12:33,040 --> 00:12:36,720 Speaker 6: about us getting our own one day, it was about 276 00:12:37,280 --> 00:12:39,960 Speaker 6: who has it now that we can help and learn from. 277 00:12:40,640 --> 00:12:43,160 Speaker 4: So we made the connection. I went to the land, 278 00:12:43,280 --> 00:12:45,559 Speaker 4: we did the tour. I tried the water for the 279 00:12:45,640 --> 00:12:49,400 Speaker 4: first time and it was like, I promise you, and 280 00:12:49,480 --> 00:12:51,680 Speaker 4: this is a spring water. This is spring water. 281 00:12:52,080 --> 00:12:54,480 Speaker 6: So right outside of Winston Salem and yeah, Canville. It's 282 00:12:54,480 --> 00:12:57,560 Speaker 6: a little town called yak Canville. And this is an 283 00:12:57,600 --> 00:13:00,839 Speaker 6: indigenous family, Black indigenous family. So they got records of 284 00:13:00,920 --> 00:13:03,240 Speaker 6: having the land for over four hundred years. So it's 285 00:13:03,320 --> 00:13:07,040 Speaker 6: like straight sacred land, rich crystal mineral based land. So 286 00:13:07,200 --> 00:13:11,079 Speaker 6: it's naturally mineralizing in Alkalina in the water. So from there, 287 00:13:11,200 --> 00:13:14,000 Speaker 6: I took a couple months to study and figure out 288 00:13:14,040 --> 00:13:17,400 Speaker 6: how to express the value of the water. And by 289 00:13:17,480 --> 00:13:19,760 Speaker 6: the time it was like I had like seven dollars 290 00:13:19,800 --> 00:13:21,800 Speaker 6: of my name. Matter of fact, I just hit a 291 00:13:21,880 --> 00:13:25,640 Speaker 6: win maybe a month before, just dealing with the stock 292 00:13:25,720 --> 00:13:28,480 Speaker 6: options for the first time. I took that first pandemic check. 293 00:13:30,240 --> 00:13:32,559 Speaker 6: I put some pay some bills, and the rest. I 294 00:13:32,640 --> 00:13:35,839 Speaker 6: put on some stocks and a couple options, and I 295 00:13:36,000 --> 00:13:39,400 Speaker 6: was about to cash out my portfolio, and I was like, 296 00:13:39,440 --> 00:13:41,520 Speaker 6: all right, I just bought some food for the crib, 297 00:13:41,640 --> 00:13:43,360 Speaker 6: got a roof over my head, got some gas. 298 00:13:43,679 --> 00:13:45,720 Speaker 4: I don't need to panic right immediately. 299 00:13:46,320 --> 00:13:48,679 Speaker 6: And I promise you that next day, after I was 300 00:13:48,679 --> 00:13:52,599 Speaker 6: about to cash out my whole portfolio, my stock was 301 00:13:52,720 --> 00:13:56,360 Speaker 6: up like eight hundred percent, you know, And then that 302 00:13:56,520 --> 00:13:59,559 Speaker 6: next day was up like a thousand and I man 303 00:13:59,600 --> 00:14:02,040 Speaker 6: I probably they made like twenty five hundred off the 304 00:14:02,080 --> 00:14:05,200 Speaker 6: stock options that week, so that bought me like another month. 305 00:14:05,480 --> 00:14:07,640 Speaker 6: Fast forward, I'm back down to a few dollars in 306 00:14:07,720 --> 00:14:10,880 Speaker 6: my name, and I spent some of my last money 307 00:14:10,960 --> 00:14:14,480 Speaker 6: on gas food, and I took some of that gas 308 00:14:14,600 --> 00:14:15,840 Speaker 6: and went to the land to just. 309 00:14:16,000 --> 00:14:17,320 Speaker 4: Give my labor. 310 00:14:17,920 --> 00:14:20,840 Speaker 6: I ain't asked what I'm gonna get what I'm nah, 311 00:14:20,880 --> 00:14:22,520 Speaker 6: I just went and helped them. They had two two 312 00:14:22,600 --> 00:14:26,400 Speaker 6: thousand gallon orders that week. I just helped package up, 313 00:14:26,520 --> 00:14:29,360 Speaker 6: load up, and by that second day they gave me 314 00:14:29,480 --> 00:14:32,480 Speaker 6: twenty gallons, and I'm on the way home thinking I 315 00:14:32,600 --> 00:14:34,880 Speaker 6: got something like, how I'm gonna get these twenty gallons off. 316 00:14:36,280 --> 00:14:38,120 Speaker 6: By the time I got home, I took a couple 317 00:14:38,120 --> 00:14:40,800 Speaker 6: of news clips we had from being the first black 318 00:14:40,840 --> 00:14:44,200 Speaker 6: On water company to get into the walmarts and I 319 00:14:44,360 --> 00:14:47,320 Speaker 6: reposted them joints them twenty gallons was sold in like 320 00:14:47,400 --> 00:14:48,440 Speaker 6: an hour to. 321 00:14:48,560 --> 00:14:51,120 Speaker 1: Hold a real quick because the family that's on the land, 322 00:14:51,920 --> 00:14:53,880 Speaker 1: are they processing this mineral water? 323 00:14:54,200 --> 00:14:56,080 Speaker 6: Yeah, yeah, yeah, they got We got the bottle in 324 00:14:56,240 --> 00:14:58,800 Speaker 6: on the land. But then right like twenty minutes from 325 00:14:58,800 --> 00:15:01,120 Speaker 6: the land, we got like a mask reduction factory. 326 00:15:00,880 --> 00:15:03,080 Speaker 1: Got you got you so, Yeah, when you got there, 327 00:15:03,200 --> 00:15:05,320 Speaker 1: you were you saw that this was there. Yeah, and 328 00:15:05,560 --> 00:15:07,440 Speaker 1: you asked, how can I help be a part of it? 329 00:15:07,640 --> 00:15:07,800 Speaker 5: Right? 330 00:15:08,000 --> 00:15:08,640 Speaker 4: Got you got you? 331 00:15:08,760 --> 00:15:11,600 Speaker 2: So your partners with them, Yeah, they had the water 332 00:15:11,680 --> 00:15:12,960 Speaker 2: up and running already, Yes. 333 00:15:13,040 --> 00:15:15,120 Speaker 3: And you came in. You said, I want to help out. 334 00:15:15,160 --> 00:15:15,920 Speaker 3: I want to add value. 335 00:15:16,680 --> 00:15:18,920 Speaker 6: And initially as well, me and him, we were we 336 00:15:19,000 --> 00:15:21,800 Speaker 6: got our entity heavy energy. So we was coming with 337 00:15:21,880 --> 00:15:25,120 Speaker 6: the water under that umbrella. But it was like a 338 00:15:25,240 --> 00:15:26,280 Speaker 6: certain processing that. 339 00:15:26,360 --> 00:15:28,400 Speaker 4: It was taken. It was like I need to jump 340 00:15:28,480 --> 00:15:28,880 Speaker 4: off now. 341 00:15:29,360 --> 00:15:30,280 Speaker 3: So y'all had a water. 342 00:15:30,800 --> 00:15:32,320 Speaker 4: No, we had an idea. 343 00:15:32,560 --> 00:15:35,520 Speaker 7: We actually before that we were when we were looking 344 00:15:35,560 --> 00:15:39,520 Speaker 7: for the land, we had no idea or vision of water. 345 00:15:39,600 --> 00:15:41,720 Speaker 7: We were just thinking land somewhere where you can farm, 346 00:15:41,760 --> 00:15:44,480 Speaker 7: somewhere where you can teach young people to be self sustaining, 347 00:15:44,600 --> 00:15:48,000 Speaker 7: because as adults you sometimes got so many more responsibilities 348 00:15:48,040 --> 00:15:50,360 Speaker 7: that you don't have that time to put in. Get 349 00:15:50,440 --> 00:15:54,400 Speaker 7: to the land, there's water. Wasn't even thinking the water. 350 00:15:54,960 --> 00:15:57,520 Speaker 7: Water uppeared and it was like, oh, this is a 351 00:15:57,600 --> 00:16:00,240 Speaker 7: whole nother lane, and we began plotting and planning how 352 00:16:00,280 --> 00:16:01,520 Speaker 7: we was going to do this, this and that and 353 00:16:01,640 --> 00:16:04,560 Speaker 7: it's like, we don't got time to really try to 354 00:16:04,600 --> 00:16:06,880 Speaker 7: make it perfect. We got, but we got time to 355 00:16:06,960 --> 00:16:09,120 Speaker 7: make it happen right now. We got to get it 356 00:16:09,200 --> 00:16:12,440 Speaker 7: started right now. And man, it was so crazy because, 357 00:16:12,480 --> 00:16:14,360 Speaker 7: like he said, he came back with those twenty gallons, 358 00:16:14,760 --> 00:16:19,480 Speaker 7: got those things off, and in that process, I think 359 00:16:19,520 --> 00:16:21,840 Speaker 7: we were getting ready to move into a whole nother place. 360 00:16:22,640 --> 00:16:23,520 Speaker 5: So who was it all? 361 00:16:23,800 --> 00:16:26,520 Speaker 7: I think Black Dot had shouted the water out on 362 00:16:26,640 --> 00:16:28,000 Speaker 7: his podcast or something like that. 363 00:16:28,280 --> 00:16:30,760 Speaker 4: Well Blue Pill did first, and that's how Black Dot 364 00:16:30,840 --> 00:16:31,600 Speaker 4: found out about it. 365 00:16:31,920 --> 00:16:35,440 Speaker 7: So once Black Dot, I had literally so I built 366 00:16:35,920 --> 00:16:38,600 Speaker 7: our website because before that I'm a hip hop artist 367 00:16:38,640 --> 00:16:40,280 Speaker 7: as well, So before I went on tour and had 368 00:16:40,360 --> 00:16:42,600 Speaker 7: money to pay nobody to build the website, so I 369 00:16:42,680 --> 00:16:44,600 Speaker 7: had to figure it out myself. I just built the site, 370 00:16:44,920 --> 00:16:48,120 Speaker 7: so we already had a site up. So once I've realized, like, 371 00:16:48,120 --> 00:16:50,160 Speaker 7: all right, these orders about to go crazy, we need 372 00:16:50,280 --> 00:16:52,600 Speaker 7: to at least go ahead and have somewhere where we 373 00:16:52,640 --> 00:16:55,560 Speaker 7: ain't trying to contact and communicate with people through the dms, 374 00:16:55,560 --> 00:16:57,520 Speaker 7: because they was killing my man in the DM trying 375 00:16:57,560 --> 00:16:58,120 Speaker 7: to get the water. 376 00:16:58,520 --> 00:16:59,640 Speaker 5: And so I'm over here trying to. 377 00:16:59,600 --> 00:17:01,640 Speaker 7: Figure out the shipping, he communicating with people. 378 00:17:02,280 --> 00:17:03,800 Speaker 5: I'm like, all right, let's get this site up. 379 00:17:04,280 --> 00:17:06,200 Speaker 7: Thank god we got the sight up, because by the 380 00:17:06,280 --> 00:17:08,400 Speaker 7: time it got the blue pil and then the black dot, 381 00:17:08,800 --> 00:17:11,080 Speaker 7: we in the middle of moving and all I know 382 00:17:11,320 --> 00:17:13,440 Speaker 7: is my man over here on the phone real heavy. 383 00:17:13,520 --> 00:17:15,639 Speaker 5: I'm like, Bron, we got boxes that need to be 384 00:17:15,760 --> 00:17:16,080 Speaker 5: moved in. 385 00:17:16,400 --> 00:17:18,960 Speaker 7: But the orders coming in so crazy that Bro just 386 00:17:19,040 --> 00:17:21,480 Speaker 7: locked in, like yo, were communicating with this person and 387 00:17:21,560 --> 00:17:25,240 Speaker 7: sending them to the site. So it just went crazy 388 00:17:25,359 --> 00:17:27,600 Speaker 7: from there, you know, not even thinking about the water. 389 00:17:27,720 --> 00:17:30,879 Speaker 7: But the thing for me was that proper preparation prevents 390 00:17:30,920 --> 00:17:33,000 Speaker 7: poor performance. We had the sight up, we were ready, 391 00:17:33,080 --> 00:17:34,840 Speaker 7: so we had a space to be able to send 392 00:17:34,880 --> 00:17:37,280 Speaker 7: people to capture all that and it was still a 393 00:17:37,320 --> 00:17:38,879 Speaker 7: little overwhelming. 394 00:17:38,680 --> 00:17:41,359 Speaker 5: But if we didn't have that particular thing already in place. 395 00:17:42,680 --> 00:17:47,000 Speaker 2: The family that owns the land, right, did they have 396 00:17:47,720 --> 00:17:51,200 Speaker 2: the brand already? Yeah, yeah, they had the Live Alkaline 397 00:17:51,280 --> 00:17:55,200 Speaker 2: Water brand. It just needed more promotion. Yeah, it needed 398 00:17:55,280 --> 00:17:58,639 Speaker 2: some young lady a charge. You're not an elder, but 399 00:17:58,800 --> 00:17:59,840 Speaker 2: he's in his fifties. 400 00:18:00,400 --> 00:18:03,800 Speaker 6: He built the foundation and he constantly working on the 401 00:18:03,920 --> 00:18:08,680 Speaker 6: actual land. So all the ambassadorship running around traveling. 402 00:18:10,359 --> 00:18:12,680 Speaker 7: We were already used to doing that because right before 403 00:18:12,760 --> 00:18:14,680 Speaker 7: the pandemic, before we got to the water, I was 404 00:18:14,720 --> 00:18:16,560 Speaker 7: in the middle of a tour, a sold out tour 405 00:18:16,640 --> 00:18:19,280 Speaker 7: at that so we were already traveling the country while 406 00:18:19,280 --> 00:18:21,639 Speaker 7: we were doing music. We had the programs. What's his 407 00:18:21,760 --> 00:18:24,560 Speaker 7: name of chief? Yeah, Chief Robert McCrae. 408 00:18:24,920 --> 00:18:29,320 Speaker 2: So how do you approach him? Like, how does that work? 409 00:18:29,440 --> 00:18:31,000 Speaker 2: Like how do you approach him and say, look, I 410 00:18:31,080 --> 00:18:32,600 Speaker 2: want to be a partner. I think I could add 411 00:18:32,640 --> 00:18:35,159 Speaker 2: value And how does what made him buy into that? 412 00:18:35,280 --> 00:18:36,080 Speaker 5: He just gave his time. 413 00:18:36,160 --> 00:18:38,960 Speaker 6: So, like I said, initially I made a connection and 414 00:18:39,080 --> 00:18:42,200 Speaker 6: he was kind of opening it up to some opportunity 415 00:18:42,280 --> 00:18:43,920 Speaker 6: for some of the youth, and he went through a 416 00:18:44,280 --> 00:18:48,200 Speaker 6: few iterations of young groups coming through. But ultimately, like 417 00:18:48,280 --> 00:18:50,520 Speaker 6: I said, when I came back and just dedicated them 418 00:18:50,560 --> 00:18:53,600 Speaker 6: two days, they gave me the twenty gallons and seeing 419 00:18:53,640 --> 00:18:56,359 Speaker 6: how fast it moved, and by the time, like I said, 420 00:18:56,400 --> 00:18:58,480 Speaker 6: them twenty gallons were sold an hour away from that 421 00:18:58,600 --> 00:18:59,200 Speaker 6: first post. 422 00:18:59,400 --> 00:18:59,880 Speaker 3: So the work. 423 00:19:00,119 --> 00:19:02,359 Speaker 6: By the time I got back to the land, I'm like, 424 00:19:02,560 --> 00:19:05,359 Speaker 6: however much water I can fit in this car, little 425 00:19:05,359 --> 00:19:07,879 Speaker 6: black toil to Corolla. I need it and we got 426 00:19:07,960 --> 00:19:10,760 Speaker 6: eighty gallons in there. They were sold in three days 427 00:19:10,840 --> 00:19:11,840 Speaker 6: and the rest was history. 428 00:19:12,240 --> 00:19:14,040 Speaker 4: So you've just seen the work and the results. 429 00:19:14,080 --> 00:19:15,760 Speaker 3: Once the plug got the work off, That's what I said. 430 00:19:15,760 --> 00:19:17,200 Speaker 5: You got, you got the work, you came back. 431 00:19:17,240 --> 00:19:20,320 Speaker 4: I need to reacted everything I can fit. Yeah, So 432 00:19:20,560 --> 00:19:23,520 Speaker 4: I mean, how is his chief? And we just came 433 00:19:23,680 --> 00:19:26,280 Speaker 4: chief and out? How is cheap? The first time you 434 00:19:26,400 --> 00:19:29,200 Speaker 4: come back? Like, what's his reaction? 435 00:19:29,359 --> 00:19:29,439 Speaker 2: Right? 436 00:19:29,480 --> 00:19:31,239 Speaker 1: Because he's looking at it like, you know, this thing 437 00:19:31,320 --> 00:19:33,320 Speaker 1: is kind of moved slow it come y'all with this 438 00:19:33,560 --> 00:19:35,560 Speaker 1: marketing plan, this grit, this hustle. 439 00:19:35,720 --> 00:19:37,919 Speaker 5: Yeah, you moved that word quick. You need to re up. 440 00:19:38,480 --> 00:19:39,639 Speaker 4: How is he reacting to this? 441 00:19:40,000 --> 00:19:40,160 Speaker 3: Well? 442 00:19:40,320 --> 00:19:43,440 Speaker 6: To put respect on it, he was doing well for himself, 443 00:19:44,080 --> 00:19:46,840 Speaker 6: but when it comes to community building and nation building, 444 00:19:47,400 --> 00:19:50,639 Speaker 6: it's way more untapped potential, you know. So I was 445 00:19:50,720 --> 00:19:53,320 Speaker 6: dealing with one of his partners that he had connected 446 00:19:53,359 --> 00:19:56,520 Speaker 6: me with to run through and from there it just 447 00:19:56,680 --> 00:20:01,439 Speaker 6: went from connecting with him to like, nah, directly connect 448 00:20:01,480 --> 00:20:04,080 Speaker 6: with me, and from there we just continue to build 449 00:20:04,160 --> 00:20:07,840 Speaker 6: week in week out, like we about action. So it's 450 00:20:07,960 --> 00:20:10,680 Speaker 6: like our work, our energy always speak for itself. So 451 00:20:11,160 --> 00:20:13,960 Speaker 6: it just been an evolving relationship. The further we got 452 00:20:14,040 --> 00:20:17,280 Speaker 6: into our grind, the more results we brought back, the 453 00:20:17,480 --> 00:20:20,280 Speaker 6: more leeway like we got one hundreds of acres that 454 00:20:20,440 --> 00:20:23,720 Speaker 6: at this point he like, do y'all you feel me? 455 00:20:24,160 --> 00:20:26,440 Speaker 5: It wasn't a matter of trying to sell ourselves. 456 00:20:26,560 --> 00:20:27,280 Speaker 4: Earnest what's up? 457 00:20:27,400 --> 00:20:30,359 Speaker 1: You ever walk into a small business and everything just works, 458 00:20:30,800 --> 00:20:34,080 Speaker 1: like the checkout is fast, the seats of digital tipping 459 00:20:34,359 --> 00:20:36,760 Speaker 1: is a breeze, and you're out the door before the 460 00:20:36,840 --> 00:20:41,159 Speaker 1: line even builds odds are they're using Square. We love 461 00:20:41,240 --> 00:20:44,360 Speaker 1: supporting businesses that run on Square because it just feels seamless. 462 00:20:44,560 --> 00:20:47,080 Speaker 1: Whether it's a local coffee shop, a vendor at a 463 00:20:47,119 --> 00:20:49,960 Speaker 1: pop up market, or even one of our merch partners. 464 00:20:50,240 --> 00:20:54,000 Speaker 1: Square makes it easy for them to take payments, manage inventory, 465 00:20:54,119 --> 00:20:57,879 Speaker 1: and run their business with confidence, all from one simple system. 466 00:20:58,160 --> 00:21:01,320 Speaker 1: One of the things we love most is neighborhood businesses 467 00:21:01,400 --> 00:21:04,720 Speaker 1: level up. Disnes's West Indian Spired writing our community that 468 00:21:04,840 --> 00:21:08,280 Speaker 1: started with a small takeout counter. Now with Square, they've 469 00:21:08,320 --> 00:21:11,120 Speaker 1: been able to expand into a full sit down restaurant 470 00:21:11,200 --> 00:21:14,920 Speaker 1: and even started catering events across the city. That's the 471 00:21:15,040 --> 00:21:18,359 Speaker 1: kind of growth that inspires us and it's powered by Square. 472 00:21:18,800 --> 00:21:21,480 Speaker 1: Square is built for all types of businesses, from the 473 00:21:21,600 --> 00:21:24,600 Speaker 1: corner bagel shop that turned into a local chain, to 474 00:21:24,720 --> 00:21:27,879 Speaker 1: the specialty market with thousands of unique items, to the 475 00:21:27,960 --> 00:21:31,040 Speaker 1: stylist who's been holding you down for years. If you're 476 00:21:31,040 --> 00:21:34,280 Speaker 1: a business owner or even just thinking about launching something soon, 477 00:21:34,680 --> 00:21:37,240 Speaker 1: Square is hands down one of the best tools out 478 00:21:37,280 --> 00:21:40,480 Speaker 1: there to help you start, run and grow. It's not 479 00:21:40,680 --> 00:21:43,800 Speaker 1: just about payments, it's about giving you time back so 480 00:21:43,920 --> 00:21:46,560 Speaker 1: you can focus on what matters most Ready to see 481 00:21:46,600 --> 00:21:50,160 Speaker 1: how Square can transform your business, visit Square dot com 482 00:21:50,400 --> 00:21:55,160 Speaker 1: backslash go backslash eyl to learn more that Square dot 483 00:21:55,280 --> 00:22:00,119 Speaker 1: com backslash, go backslash eyl. Don't wait, don't hesitate that 484 00:22:00,240 --> 00:22:02,720 Speaker 1: Square handle the back end so you can keep pushing 485 00:22:02,760 --> 00:22:03,600 Speaker 1: your vision forward. 486 00:22:04,280 --> 00:22:06,720 Speaker 5: It was a matter of action. When you see it, 487 00:22:06,840 --> 00:22:08,560 Speaker 5: you don't got to try to believe it. You know it. 488 00:22:09,760 --> 00:22:11,000 Speaker 3: YO, So break this down. 489 00:22:11,080 --> 00:22:14,760 Speaker 2: What's the science behind this alkaline there's spring water, there's 490 00:22:14,840 --> 00:22:19,040 Speaker 2: tap water, and it's alkaline water. I here, everybody's got 491 00:22:19,080 --> 00:22:21,360 Speaker 2: their own opinion about what's the best, what's not good 492 00:22:21,440 --> 00:22:25,359 Speaker 2: for you? So this is alkaline water. Yeah, explain the 493 00:22:25,440 --> 00:22:26,720 Speaker 2: different variations of water. 494 00:22:27,359 --> 00:22:30,480 Speaker 6: Yeah, So generally speaking, even more important than it being 495 00:22:30,520 --> 00:22:33,080 Speaker 6: alkaline water is the fact that it's coming from a 496 00:22:33,160 --> 00:22:36,639 Speaker 6: living source. So you got a lot of alkaline waters 497 00:22:36,680 --> 00:22:38,720 Speaker 6: that a lot of times it's tap water that they 498 00:22:38,840 --> 00:22:41,760 Speaker 6: run through an artificial induced process to make it alkaline. 499 00:22:42,480 --> 00:22:45,520 Speaker 6: This is from a natural living spring where rich crystal 500 00:22:45,560 --> 00:22:48,320 Speaker 6: mineral based land, So it's got that life source in it, 501 00:22:48,960 --> 00:22:54,000 Speaker 6: packed with living minerals versus synthetic or induced or brought 502 00:22:54,080 --> 00:22:54,760 Speaker 6: in minerals. 503 00:22:54,800 --> 00:22:56,440 Speaker 4: You know, you can't beat gods very own. 504 00:22:56,920 --> 00:22:58,639 Speaker 6: So, like I said, the first thing is from a 505 00:22:58,680 --> 00:23:00,959 Speaker 6: living source, so it's life and the bottle, and then 506 00:23:01,040 --> 00:23:04,400 Speaker 6: the second thing far as alkalinity goes. For those who 507 00:23:04,400 --> 00:23:07,879 Speaker 6: don't know, it's based on the Pight scale, So seven 508 00:23:08,000 --> 00:23:12,000 Speaker 6: is neutral. Anything under seven is a city. Above seven 509 00:23:12,520 --> 00:23:16,879 Speaker 6: is alkaline. And at first I assume the higher the 510 00:23:16,920 --> 00:23:19,840 Speaker 6: alkalinity the better, but I come to find out that 511 00:23:20,000 --> 00:23:22,400 Speaker 6: you can get it too high. Our bodies usually resonate 512 00:23:22,480 --> 00:23:25,800 Speaker 6: around seven seven point one, seven point two, so you 513 00:23:25,920 --> 00:23:27,320 Speaker 6: want something that's kind of close to. 514 00:23:27,359 --> 00:23:28,200 Speaker 4: Your body levels. 515 00:23:28,680 --> 00:23:31,080 Speaker 6: So a lot of these waters you see in stores 516 00:23:31,200 --> 00:23:33,360 Speaker 6: nine nine point five and all of that good. 517 00:23:33,440 --> 00:23:34,120 Speaker 4: It's too high. 518 00:23:34,200 --> 00:23:39,119 Speaker 6: And that's usually an indicator that it's artificially induced. So 519 00:23:39,320 --> 00:23:42,440 Speaker 6: ours resonates around seven point five, which is a good 520 00:23:43,240 --> 00:23:44,480 Speaker 6: equalizer for your body. 521 00:23:44,560 --> 00:23:47,040 Speaker 2: What'sfely alkaline and spring water because spring is from a 522 00:23:47,119 --> 00:23:49,119 Speaker 2: natural source to it's from a spring, right, yeah, yeah. 523 00:23:49,000 --> 00:23:52,960 Speaker 6: Yeah, So any water source, the alkalinity or the acidity 524 00:23:53,119 --> 00:23:56,200 Speaker 6: is based on the pH. So a whale could be alkaline, 525 00:23:56,280 --> 00:23:59,440 Speaker 6: it could be a city. A spring could be alkaline, 526 00:23:59,480 --> 00:24:00,359 Speaker 6: it could be a city. 527 00:24:00,880 --> 00:24:01,399 Speaker 4: The spring. 528 00:24:01,560 --> 00:24:01,720 Speaker 3: Though. 529 00:24:02,200 --> 00:24:04,080 Speaker 6: The thing that's great about the spring is it's a 530 00:24:04,200 --> 00:24:07,440 Speaker 6: moving water source, so it's got that connecting energy. It's 531 00:24:07,480 --> 00:24:11,200 Speaker 6: got that energetic flow, that electricity in it, you know 532 00:24:11,400 --> 00:24:14,639 Speaker 6: versus whales can be good depending on the quality of 533 00:24:14,680 --> 00:24:17,800 Speaker 6: the land in the water, but it's still the spring 534 00:24:18,600 --> 00:24:21,120 Speaker 6: is moving, so it's got that electric energy. 535 00:24:21,480 --> 00:24:23,480 Speaker 1: When you said that the pH, if the pH is 536 00:24:23,520 --> 00:24:25,679 Speaker 1: too high in the alkaline water, what are the effects 537 00:24:25,720 --> 00:24:28,400 Speaker 1: Because I was noticing there, I'll drink some alkaline water 538 00:24:28,800 --> 00:24:30,360 Speaker 1: and I've got to go to the bathroom all the time. 539 00:24:31,080 --> 00:24:33,119 Speaker 1: It's like there's no point even drinking it. This is 540 00:24:33,400 --> 00:24:35,840 Speaker 1: which I realized was making me dehydrated. Yeah, because I 541 00:24:35,840 --> 00:24:38,720 Speaker 1: would drink the water and my body wouldn't retain it. 542 00:24:39,080 --> 00:24:42,080 Speaker 1: Then I'll drink other water and it's not the same effect. 543 00:24:42,240 --> 00:24:44,560 Speaker 1: I'm actually retaining the water. I'm feeling better. Is it 544 00:24:44,680 --> 00:24:47,479 Speaker 1: because the pH level was too high? Is that one 545 00:24:47,480 --> 00:24:48,280 Speaker 1: of the part of it? 546 00:24:48,480 --> 00:24:50,879 Speaker 5: Is it being too high batteries of alkaline? 547 00:24:51,240 --> 00:24:51,399 Speaker 1: You know? 548 00:24:51,560 --> 00:24:54,480 Speaker 5: So I mean, you know, you just electric shocking your body. 549 00:24:54,840 --> 00:24:56,159 Speaker 5: So think of you know what happened. 550 00:24:56,520 --> 00:24:58,640 Speaker 7: Now it's got to expel you know what's not meant 551 00:24:58,680 --> 00:25:00,440 Speaker 7: to be there, whether it's the false man rules, whether 552 00:25:00,480 --> 00:25:02,800 Speaker 7: it's the pH being too high, because I mean, it's 553 00:25:02,800 --> 00:25:04,440 Speaker 7: good for your hair, your skin, your eyes, right, But 554 00:25:04,520 --> 00:25:07,200 Speaker 7: once you get too high, same way with the citity, 555 00:25:07,320 --> 00:25:09,240 Speaker 7: it begins to eat those things up. It begins to 556 00:25:09,320 --> 00:25:12,080 Speaker 7: go backwards. So your body is naturally going to begin 557 00:25:12,160 --> 00:25:14,800 Speaker 7: to reject what isn't needed, what isn't supposed to be there. 558 00:25:14,840 --> 00:25:16,840 Speaker 7: It's gonna fight, so it's gonna force you to get 559 00:25:16,880 --> 00:25:19,720 Speaker 7: it up out of there, but some of it is 560 00:25:19,800 --> 00:25:21,720 Speaker 7: gonna still stay. It's just gonna eat up your inside. 561 00:25:21,760 --> 00:25:23,879 Speaker 7: It's gonna eat up your organs over time. So when 562 00:25:23,920 --> 00:25:26,520 Speaker 7: you see something that's alkaline nine point five, I would 563 00:25:26,600 --> 00:25:28,920 Speaker 7: leave it on the table. I would, well, I'm going 564 00:25:28,960 --> 00:25:31,680 Speaker 7: to anyway, because we got live. But that's why it's 565 00:25:31,720 --> 00:25:33,680 Speaker 7: called live, because it's coming from a living source and 566 00:25:33,760 --> 00:25:36,399 Speaker 7: it's moving and you want something like that. So anything 567 00:25:36,480 --> 00:25:38,240 Speaker 7: done with the machines, like when people say they have 568 00:25:38,320 --> 00:25:40,240 Speaker 7: them in their houses, it's cool because I mean, it's 569 00:25:40,240 --> 00:25:42,760 Speaker 7: better than your tap. But to ingest it, I just 570 00:25:42,800 --> 00:25:45,520 Speaker 7: wouldn't suggest it because again you're gonna you're gonna reject it. 571 00:25:45,600 --> 00:25:45,919 Speaker 4: Let's due. 572 00:25:45,920 --> 00:25:49,000 Speaker 1: It is really an artist every line I'm here, I 573 00:25:49,000 --> 00:25:53,359 Speaker 1: wouldn't suggest it to ingest it become natural something. 574 00:25:53,440 --> 00:25:54,600 Speaker 5: Yeah, living sourceage. 575 00:25:55,240 --> 00:25:56,119 Speaker 3: Does this happen all? 576 00:25:56,200 --> 00:25:56,320 Speaker 1: Right? 577 00:25:57,359 --> 00:25:59,720 Speaker 2: You have do you just put the water from the 578 00:26:00,240 --> 00:26:02,600 Speaker 2: spring to the bottle? Does it have to get purified? Like, 579 00:26:03,119 --> 00:26:06,720 Speaker 2: is it a process that FDA requires to Absolutely? 580 00:26:06,800 --> 00:26:10,280 Speaker 6: Yeah, we do the basic FDA filtrations and all of that, 581 00:26:10,920 --> 00:26:13,560 Speaker 6: but yeah, we definitely keep it to a minimum because 582 00:26:13,560 --> 00:26:16,320 Speaker 6: the water is naturally like you can drink it right 583 00:26:16,359 --> 00:26:18,520 Speaker 6: out of the spring. But we do go through the 584 00:26:18,680 --> 00:26:23,000 Speaker 6: processing for the legalities and the corporate lanes that we 585 00:26:23,119 --> 00:26:24,120 Speaker 6: push into as well. 586 00:26:24,280 --> 00:26:26,760 Speaker 7: So yeah, and of course you got your people that 587 00:26:26,920 --> 00:26:29,680 Speaker 7: are what they call themselves, what the snobs and things 588 00:26:29,800 --> 00:26:32,320 Speaker 7: like that, So to make sure you know what's good 589 00:26:32,400 --> 00:26:34,280 Speaker 7: for everybody, because you got some people that want to 590 00:26:34,320 --> 00:26:36,359 Speaker 7: take it home and test it theyselves. I encourage it. 591 00:26:36,600 --> 00:26:38,159 Speaker 7: I just want you to record it and send me that, 592 00:26:38,760 --> 00:26:41,480 Speaker 7: you know at the same time. So yeah, do that, 593 00:26:41,600 --> 00:26:42,920 Speaker 7: but we do that especially for that. 594 00:26:43,040 --> 00:26:43,240 Speaker 3: Yeah. 595 00:26:43,400 --> 00:26:46,119 Speaker 1: The first thing we started episode by saying, was it 596 00:26:46,280 --> 00:26:48,800 Speaker 1: be the glass. So talk about the importance of having 597 00:26:48,840 --> 00:26:49,400 Speaker 1: this in the class. 598 00:26:49,520 --> 00:26:50,399 Speaker 5: I know we grew up. 599 00:26:50,480 --> 00:26:52,920 Speaker 1: It was like there's other water brands that came in 600 00:26:52,960 --> 00:26:55,560 Speaker 1: those water bottles, and you recycle those water bottles. But 601 00:26:55,680 --> 00:26:58,280 Speaker 1: water sharely shouldn't be kept in plastic. Yeah, talk about 602 00:26:58,280 --> 00:27:00,960 Speaker 1: the important and they are drinking out the hose and sink. 603 00:27:01,040 --> 00:27:02,399 Speaker 1: Let's be let's be honest. 604 00:27:02,440 --> 00:27:06,920 Speaker 4: We'll talk about generation. Yeah, some of the best water 605 00:27:07,040 --> 00:27:08,000 Speaker 4: we had, what you mean? 606 00:27:08,560 --> 00:27:10,560 Speaker 7: But when you get to those plastics, so think about 607 00:27:10,600 --> 00:27:13,760 Speaker 7: a All right, so there's the BPA free plastic, right 608 00:27:13,840 --> 00:27:16,000 Speaker 7: you know, I mean, whereas it's not as soft. If 609 00:27:16,040 --> 00:27:18,360 Speaker 7: you can crush your plastic, if you can just get 610 00:27:18,359 --> 00:27:19,720 Speaker 7: that thing in your hand and crush it like that, 611 00:27:20,119 --> 00:27:21,720 Speaker 7: it ain't no good for you because for one, you 612 00:27:21,840 --> 00:27:24,000 Speaker 7: got the microfibers that's going to be in your water too. 613 00:27:24,480 --> 00:27:26,160 Speaker 5: As the sun is penetrating that thing. 614 00:27:26,520 --> 00:27:28,400 Speaker 7: The plastic is also going to be able to begin 615 00:27:28,480 --> 00:27:30,760 Speaker 7: to melt into your water, so that's why you have 616 00:27:30,880 --> 00:27:33,959 Speaker 7: that different type of taste. We do also bottle in plastic, 617 00:27:34,040 --> 00:27:36,720 Speaker 7: but it's BPA free, you know, which is a more 618 00:27:36,880 --> 00:27:38,280 Speaker 7: cost affordable option, you know. 619 00:27:38,400 --> 00:27:39,360 Speaker 5: For some of our audience. 620 00:27:39,920 --> 00:27:42,760 Speaker 7: Glass is the way though, you I mean, because you 621 00:27:42,840 --> 00:27:45,440 Speaker 7: don't have those fibers, you know, being and there's other 622 00:27:45,560 --> 00:27:47,800 Speaker 7: ways like we do also have like a can option 623 00:27:48,320 --> 00:27:52,600 Speaker 7: as well. Some people prefer like copper you know as 624 00:27:52,640 --> 00:27:55,000 Speaker 7: well for the energetic and magnetic feel of it, but 625 00:27:55,119 --> 00:27:57,040 Speaker 7: glass is really the way to go because you don't 626 00:27:57,080 --> 00:27:59,560 Speaker 7: have those fibers being bled into your water. Now you 627 00:27:59,600 --> 00:28:01,880 Speaker 7: do have, you know, be specific with your glass too, 628 00:28:01,960 --> 00:28:03,880 Speaker 7: because you know there's the lead you know thing which 629 00:28:03,920 --> 00:28:06,560 Speaker 7: I've just began to like get knowledge on as well. 630 00:28:07,040 --> 00:28:11,840 Speaker 7: But always suggesting the glass, especially for a living water source, 631 00:28:11,880 --> 00:28:13,639 Speaker 7: so you can keep that live and it's into it. 632 00:28:14,359 --> 00:28:16,600 Speaker 7: And I will say as well, even with the plastic, 633 00:28:17,080 --> 00:28:19,840 Speaker 7: it's freshly bottled weekly, so like a lot of the 634 00:28:19,920 --> 00:28:23,160 Speaker 7: other bigger corporations, it might be sitting in the warehouse 635 00:28:23,200 --> 00:28:26,080 Speaker 7: for three, four, five six months breaking down. So I 636 00:28:26,280 --> 00:28:28,240 Speaker 7: was just freshly bottled. It's not sitting. 637 00:28:29,720 --> 00:28:32,879 Speaker 2: So what's some challenges as far as being like an 638 00:28:32,920 --> 00:28:36,360 Speaker 2: independent water brand as opposed to most waters. It's owned 639 00:28:36,359 --> 00:28:38,880 Speaker 2: by like three companies, right, and they kind of have a. 640 00:28:38,880 --> 00:28:42,800 Speaker 3: Monopoly on it. So being independent, what's some of the 641 00:28:42,880 --> 00:28:44,000 Speaker 3: challenges that you face. 642 00:28:44,320 --> 00:28:46,680 Speaker 7: I think one of the challenges that I can think 643 00:28:46,720 --> 00:28:50,760 Speaker 7: of off top is, let's say, some of these other 644 00:28:50,840 --> 00:28:54,080 Speaker 7: companies who are million billion dollar companies, they getting their 645 00:28:54,120 --> 00:28:59,000 Speaker 7: bottles in mass quantities, so the cost of the bottles 646 00:28:59,160 --> 00:29:01,640 Speaker 7: is cheaper. So we're not getting them in those quantities, 647 00:29:01,680 --> 00:29:04,640 Speaker 7: so we are paying a different you know, price and 648 00:29:04,760 --> 00:29:06,480 Speaker 7: working our way into being able to get it in 649 00:29:06,560 --> 00:29:08,280 Speaker 7: such a mass way that we are also able to 650 00:29:08,720 --> 00:29:11,080 Speaker 7: bring the price down even for the customer, you know, 651 00:29:11,160 --> 00:29:13,640 Speaker 7: because while the idea is to make money, it isn't 652 00:29:13,720 --> 00:29:17,200 Speaker 7: to charge astronomical numbers and things of that nature. 653 00:29:17,240 --> 00:29:17,360 Speaker 5: Right. 654 00:29:17,480 --> 00:29:20,040 Speaker 7: So that's really one of the challenges at this moment, 655 00:29:20,120 --> 00:29:23,200 Speaker 7: which is becoming a good challenge because we are continuing 656 00:29:23,240 --> 00:29:26,240 Speaker 7: to increase, you know. So it's like, all right, we 657 00:29:26,360 --> 00:29:28,760 Speaker 7: got we need two thousand bottles. We got to figure 658 00:29:28,760 --> 00:29:30,479 Speaker 7: out how we're going to get that two thousand bottles 659 00:29:30,520 --> 00:29:32,120 Speaker 7: quick and in masks. But that was good to be 660 00:29:32,160 --> 00:29:34,600 Speaker 7: able to call on community, you know, with that as well. 661 00:29:34,640 --> 00:29:37,760 Speaker 7: But that's one of the challenges that I think of 662 00:29:37,920 --> 00:29:38,680 Speaker 7: right off top. 663 00:29:38,960 --> 00:29:41,720 Speaker 1: What's the most cost intensive part? Right If we have 664 00:29:41,880 --> 00:29:44,800 Speaker 1: the water, which is natural, is it the bottling? Is 665 00:29:44,840 --> 00:29:48,560 Speaker 1: it the trying to manufacture and export. 666 00:29:48,760 --> 00:29:54,000 Speaker 6: It balances out between the actual bottles, the labor force 667 00:29:54,360 --> 00:29:59,200 Speaker 6: and transportation. So initially, at first we're trying to go everywhere. 668 00:29:59,280 --> 00:30:02,800 Speaker 6: We're trying to be you know, worldwide, nationwide. But the 669 00:30:02,920 --> 00:30:05,480 Speaker 6: more we learn, the more it was like, no, we 670 00:30:05,600 --> 00:30:08,360 Speaker 6: need to hone in on our backyard right here. And 671 00:30:08,440 --> 00:30:10,840 Speaker 6: I'm doing certain numbers, like I think it was like 672 00:30:10,920 --> 00:30:13,640 Speaker 6: a study in twenty nineteen said American spending average of 673 00:30:13,680 --> 00:30:16,080 Speaker 6: ten dollars per month on bout the water. And then 674 00:30:16,160 --> 00:30:18,840 Speaker 6: I'm doing my you know, looking up the census numbers 675 00:30:18,880 --> 00:30:21,400 Speaker 6: and whatnot, and I'm seeing right here in the county 676 00:30:21,480 --> 00:30:23,400 Speaker 6: we end not even the state, the county we in, 677 00:30:24,400 --> 00:30:27,240 Speaker 6: it's over a million people, just black people. It's over 678 00:30:27,280 --> 00:30:30,360 Speaker 6: two hundred thousand. So I'm like ten dollars per month, 679 00:30:30,960 --> 00:30:33,920 Speaker 6: that's two million dollars monthly right in this county. 680 00:30:34,400 --> 00:30:35,840 Speaker 4: It's a million of us in the state. 681 00:30:35,920 --> 00:30:38,920 Speaker 6: That's ten million dollars monthly that we just as a 682 00:30:38,960 --> 00:30:43,320 Speaker 6: community value to the water company, the water industry. So 683 00:30:44,080 --> 00:30:46,800 Speaker 6: at that point it was like, rather than spending time 684 00:30:46,920 --> 00:30:51,040 Speaker 6: and energy that we going other places, let's double down 685 00:30:51,200 --> 00:30:54,240 Speaker 6: right here, you know. So we heavily concentrated on North Carolina, 686 00:30:55,080 --> 00:31:01,080 Speaker 6: South Carolina, Atlanta, surrounding areas Florida, and in Virginia and DC, 687 00:31:01,280 --> 00:31:04,720 Speaker 6: so basically the Southeast America. Instead of trying to be everywhere, 688 00:31:04,840 --> 00:31:07,200 Speaker 6: we're just trying to hone in on our backyard. 689 00:31:07,600 --> 00:31:09,640 Speaker 7: With him saying that, it makes me think of another 690 00:31:09,680 --> 00:31:12,600 Speaker 7: one of our challenges, which is shipping. So we good 691 00:31:12,800 --> 00:31:16,640 Speaker 7: in our area, but after something like this today or 692 00:31:16,840 --> 00:31:20,760 Speaker 7: after other places we've been, you're gonna have people in Cali, Portland, Maine, 693 00:31:20,800 --> 00:31:24,920 Speaker 7: and that shipping cost because I mean it's thirty four 694 00:31:25,000 --> 00:31:27,720 Speaker 7: pounds per case, you know of the water. So to 695 00:31:27,800 --> 00:31:29,960 Speaker 7: send out that Cali, you know, that's fifty dollars in 696 00:31:30,040 --> 00:31:32,120 Speaker 7: shipping if they want to pay it. 697 00:31:32,520 --> 00:31:32,720 Speaker 3: You know. 698 00:31:32,840 --> 00:31:34,440 Speaker 7: Now, of course we want to be able to you know, 699 00:31:34,760 --> 00:31:37,920 Speaker 7: get it to everybody, but just trying to figure out that, 700 00:31:38,080 --> 00:31:39,560 Speaker 7: you know, in the same way that one of these 701 00:31:39,640 --> 00:31:42,640 Speaker 7: other companies like an Amazon has a warehouse in these 702 00:31:42,680 --> 00:31:44,680 Speaker 7: other places and figuring out how to wearhouse and these 703 00:31:44,680 --> 00:31:46,920 Speaker 7: other places so that we can set up distributors that 704 00:31:47,040 --> 00:31:49,959 Speaker 7: can handle shipping and things like that and these other places. 705 00:31:50,480 --> 00:31:54,000 Speaker 7: But it's a challenge, but it's still one of those 706 00:31:54,080 --> 00:31:56,080 Speaker 7: good challenges of like, all right, they want it out there, 707 00:31:56,200 --> 00:31:57,680 Speaker 7: we really need to figure out how to get it 708 00:31:57,760 --> 00:31:59,120 Speaker 7: out there at a cost. 709 00:31:59,120 --> 00:32:02,120 Speaker 5: Effishent price you said the logistics that makes a lot 710 00:32:02,120 --> 00:32:02,440 Speaker 5: of sense. 711 00:32:02,640 --> 00:32:04,720 Speaker 1: I was thinking when you talked about this is a 712 00:32:04,920 --> 00:32:08,560 Speaker 1: living product, right, Obviously, is there a life expectancy of 713 00:32:08,640 --> 00:32:12,240 Speaker 1: how long the spring will be running or because I 714 00:32:12,280 --> 00:32:14,080 Speaker 1: know we've had a water episode before and they were 715 00:32:14,120 --> 00:32:16,840 Speaker 1: trying to how long that they expected that spring to 716 00:32:16,920 --> 00:32:17,800 Speaker 1: be live and functioning. 717 00:32:18,080 --> 00:32:19,360 Speaker 4: Is there a study on that one for y'all. 718 00:32:20,040 --> 00:32:23,280 Speaker 6: So generally we know it's like four major water veins 719 00:32:23,320 --> 00:32:27,240 Speaker 6: that flow into this spring. So to be honest, like 720 00:32:27,840 --> 00:32:29,960 Speaker 6: the whole state will probably be at a state of 721 00:32:30,040 --> 00:32:33,960 Speaker 6: emergency for water before we would be, you know, because 722 00:32:34,080 --> 00:32:36,160 Speaker 6: as long as it's raining, like it would have to 723 00:32:36,240 --> 00:32:40,040 Speaker 6: be a serious hard desert drought or something like that, 724 00:32:40,200 --> 00:32:44,120 Speaker 6: But long as it's raining, it's constant flow of this 725 00:32:44,320 --> 00:32:46,280 Speaker 6: natural system that's refueling itself. 726 00:32:46,680 --> 00:32:48,520 Speaker 7: It's coming from what like eight hundred feet on the 727 00:32:48,560 --> 00:32:51,320 Speaker 7: ground they did the sonic Yeah yeah, yeah, so yeah, 728 00:32:51,320 --> 00:32:52,440 Speaker 7: they'd have to drain the earth. 729 00:32:52,640 --> 00:32:55,040 Speaker 6: Yeah, it's on the foothills or the mountains of western 730 00:32:55,080 --> 00:32:57,920 Speaker 6: North Carolina, so it's like a lot of waters being 731 00:32:58,000 --> 00:32:59,840 Speaker 6: concentrated to perfect that's perfect. 732 00:33:00,200 --> 00:33:02,280 Speaker 3: How did he get how did the owner? How did 733 00:33:02,280 --> 00:33:03,480 Speaker 3: he originally acquire the land? 734 00:33:04,000 --> 00:33:07,120 Speaker 4: So, I mean so far back we don't even really know, 735 00:33:07,280 --> 00:33:10,040 Speaker 4: but it was an indigenous family there, so they literally 736 00:33:10,200 --> 00:33:11,200 Speaker 4: got nobody ever took it. 737 00:33:12,160 --> 00:33:14,840 Speaker 6: So he said it was originally like six thousand acres 738 00:33:14,920 --> 00:33:17,920 Speaker 6: that they were occupying, and it's down to some few 739 00:33:18,040 --> 00:33:21,760 Speaker 6: hundred of a thousand or something, you know. So yeah, 740 00:33:21,880 --> 00:33:25,120 Speaker 6: it has been different chunks being taken out, you know, 741 00:33:25,240 --> 00:33:27,560 Speaker 6: but at this point it's been this thousand that's been 742 00:33:27,720 --> 00:33:33,480 Speaker 6: maintained and there's been generations that it went dormant, but 743 00:33:34,040 --> 00:33:37,280 Speaker 6: he came back rebirthed the life into it. But yeah, 744 00:33:37,400 --> 00:33:40,120 Speaker 6: at this point, this corner that we maintained and now 745 00:33:40,680 --> 00:33:43,360 Speaker 6: they've had far back as they know, you know, over 746 00:33:43,400 --> 00:33:44,160 Speaker 6: four hundred years. 747 00:33:44,440 --> 00:33:44,640 Speaker 5: Yeah. 748 00:33:44,760 --> 00:33:47,560 Speaker 1: So one of the things with logistics is you got 749 00:33:47,680 --> 00:33:51,280 Speaker 1: to get partnerships. See the first black owned water company 750 00:33:51,520 --> 00:33:55,640 Speaker 1: to be inside of Walmart. How did this relationship come about? 751 00:33:55,760 --> 00:33:57,680 Speaker 1: How did y'all force that? How y'all maintaining that? 752 00:33:58,120 --> 00:34:01,640 Speaker 6: So that was right before we connected with the actual 753 00:34:01,760 --> 00:34:04,800 Speaker 6: land and the CEO running it. But he said his 754 00:34:04,960 --> 00:34:08,080 Speaker 6: actual goal was to use that as a launching pad 755 00:34:08,280 --> 00:34:12,279 Speaker 6: for validation for certain people and for that promo, but 756 00:34:12,400 --> 00:34:15,080 Speaker 6: he kept it limited to a few in Florida because 757 00:34:15,120 --> 00:34:17,920 Speaker 6: his real goal was to keep it grassroots and deal 758 00:34:18,080 --> 00:34:20,799 Speaker 6: directly with the people. You know, So we are real 759 00:34:20,880 --> 00:34:24,800 Speaker 6: big on the director consumer, although we do do deals 760 00:34:24,920 --> 00:34:29,000 Speaker 6: in partnerships with stores and different businesses. But just for example, 761 00:34:29,080 --> 00:34:30,880 Speaker 6: in the lane we in and what we're doing with 762 00:34:31,040 --> 00:34:34,240 Speaker 6: it wouldn't even be needed if he went nationwide with Walmart, 763 00:34:34,280 --> 00:34:36,200 Speaker 6: the it would have just been him and Walmart making 764 00:34:36,239 --> 00:34:40,200 Speaker 6: all the money. So saluting him, but yeah, he's created 765 00:34:40,280 --> 00:34:43,200 Speaker 6: a blessing of a lane for a lot of young entrepreneurs, 766 00:34:43,320 --> 00:34:45,840 Speaker 6: movers and shakers to be able to find our space 767 00:34:45,920 --> 00:34:47,319 Speaker 6: in this and. 768 00:34:47,360 --> 00:34:50,120 Speaker 7: You find that, you know, sometimes all people need that validity. 769 00:34:50,400 --> 00:34:52,800 Speaker 7: So even though you know, we not into Walmart anymore 770 00:34:52,840 --> 00:34:55,839 Speaker 7: because of whatever type of clauses they had contractually. It's 771 00:34:55,920 --> 00:34:57,920 Speaker 7: like you say that to somebody, like let's say we've 772 00:34:57,960 --> 00:35:00,319 Speaker 7: in it somewhere and you say, the first black water 773 00:35:00,360 --> 00:35:02,920 Speaker 7: company to enter a Walmart and they like huh and 774 00:35:03,000 --> 00:35:05,239 Speaker 7: they stop right there. So sometimes you can still use that, 775 00:35:05,680 --> 00:35:07,319 Speaker 7: you know, and then you know they get the rest 776 00:35:07,360 --> 00:35:08,879 Speaker 7: of the story and everything from there. 777 00:35:09,840 --> 00:35:11,640 Speaker 2: What's the process to actually make the water? Like how 778 00:35:11,680 --> 00:35:14,680 Speaker 2: many people have to be employed? Is it like like 779 00:35:15,360 --> 00:35:18,400 Speaker 2: there's a plant, like from the spring to the bottle? 780 00:35:18,480 --> 00:35:19,120 Speaker 3: What's the process? 781 00:35:19,840 --> 00:35:22,320 Speaker 6: So it's like a big water tank truck come to 782 00:35:22,440 --> 00:35:27,239 Speaker 6: the land, plug up to the system. Often well they 783 00:35:27,320 --> 00:35:30,759 Speaker 6: come so it's a few different lanes of distribution. So 784 00:35:31,040 --> 00:35:34,000 Speaker 6: on the MAD scale that's probably once a week, once 785 00:35:34,080 --> 00:35:37,879 Speaker 6: every other week, and it's like six thousand gallons worth 786 00:35:38,000 --> 00:35:40,120 Speaker 6: that'll you know, come plug up and take it to 787 00:35:40,200 --> 00:35:42,440 Speaker 6: the plant and then they making all types of other 788 00:35:42,520 --> 00:35:46,640 Speaker 6: stuff with it, drinks, juices, We got a protein tea 789 00:35:46,760 --> 00:35:48,480 Speaker 6: drink that we just released. 790 00:35:49,160 --> 00:35:53,640 Speaker 7: Sparkling water with different flavors blood, orange, pineapple, ginger, cucumber, mint, 791 00:35:53,719 --> 00:35:54,600 Speaker 7: and lemonade. 792 00:35:55,040 --> 00:35:57,880 Speaker 6: Right, and then there's other companies that white label because 793 00:35:57,880 --> 00:36:00,279 Speaker 6: we got the source, so you can put whatever a 794 00:36:00,400 --> 00:36:00,880 Speaker 6: name on it. 795 00:36:01,160 --> 00:36:04,120 Speaker 4: You know, so y'all out there, you know, let's partner up. 796 00:36:05,160 --> 00:36:09,080 Speaker 6: But nonetheless, so they got a few people on the 797 00:36:09,200 --> 00:36:11,919 Speaker 6: on the grounds at the factory that received the water. 798 00:36:12,000 --> 00:36:14,240 Speaker 6: Once it comes in, they plug it up to the factory, 799 00:36:14,600 --> 00:36:17,440 Speaker 6: run the bottles through the system. So I don't know 800 00:36:17,520 --> 00:36:19,840 Speaker 6: exactly it's a few people in there, but being at 801 00:36:19,880 --> 00:36:22,640 Speaker 6: a mainly machines, you just got a few people doing 802 00:36:22,719 --> 00:36:26,080 Speaker 6: a mass production and stacking up the boxes on pallets 803 00:36:26,120 --> 00:36:28,360 Speaker 6: and things of that nature. Then we got the smaller 804 00:36:28,440 --> 00:36:32,000 Speaker 6: operation on the land where were directly bottling on the land, 805 00:36:32,560 --> 00:36:35,760 Speaker 6: and that's a little more labor intensive where we because 806 00:36:36,200 --> 00:36:39,840 Speaker 6: what equals the machinery at the factory, we got an 807 00:36:39,920 --> 00:36:42,600 Speaker 6: equal and man power on the land when we're doing 808 00:36:42,680 --> 00:36:46,000 Speaker 6: our smaller scale things. So I actually started a young 809 00:36:46,680 --> 00:36:51,040 Speaker 6: entrepreneurs in training program and I got three young brothers 810 00:36:51,080 --> 00:36:55,160 Speaker 6: that been a monumental help that's been helping us label 811 00:36:55,600 --> 00:36:56,799 Speaker 6: package like them two. 812 00:36:56,719 --> 00:36:58,319 Speaker 4: Thousand bottles we had to bring down there. 813 00:36:58,719 --> 00:37:02,879 Speaker 6: We had about four days to label by hand two 814 00:37:02,960 --> 00:37:04,960 Speaker 6: thousand bottles bottless up. 815 00:37:04,960 --> 00:37:05,240 Speaker 5: Okay. 816 00:37:05,280 --> 00:37:08,040 Speaker 7: We did a special label to earn your yeah yeah, yeah. 817 00:37:08,080 --> 00:37:10,120 Speaker 4: We did the invest vest labels on them and all 818 00:37:10,200 --> 00:37:11,759 Speaker 4: of that so we had to do that by it. 819 00:37:12,680 --> 00:37:14,800 Speaker 4: But yeah, that was a grind. We called in everybody 820 00:37:14,960 --> 00:37:16,080 Speaker 4: just on that order alone. 821 00:37:16,120 --> 00:37:22,600 Speaker 6: We probably had a good eight to ten people on labeling, bottling, package. 822 00:37:22,560 --> 00:37:26,760 Speaker 1: Storing, and four of us ran the booth all weekend. 823 00:37:27,480 --> 00:37:30,439 Speaker 1: As y'all have, I mean, obviously turned out for the brand. 824 00:37:30,719 --> 00:37:33,520 Speaker 1: Sure has your role inside the brand change. It feels 825 00:37:33,560 --> 00:37:35,960 Speaker 1: like you started out as like, hey, here it's how 826 00:37:36,000 --> 00:37:38,880 Speaker 1: I can add value almost one internship basis, but now 827 00:37:38,920 --> 00:37:41,600 Speaker 1: it feels like, y'all, what is the exact role that 828 00:37:41,719 --> 00:37:43,680 Speaker 1: you have now since y'all didn't turn this thing up? 829 00:37:43,840 --> 00:37:48,359 Speaker 6: Yeah, so again another situation of us just lending our 830 00:37:48,480 --> 00:37:53,040 Speaker 6: love and labor without really asking for all, right, what 831 00:37:53,080 --> 00:37:55,720 Speaker 6: we're gonna get? All right, we know we're doing the sales, 832 00:37:56,400 --> 00:37:58,919 Speaker 6: and we get our price point for the wholesale price, 833 00:37:58,960 --> 00:38:01,680 Speaker 6: and we get our profit off the sale. But we're 834 00:38:01,719 --> 00:38:04,759 Speaker 6: doing more than just selling. We promote in, we ambassador in, 835 00:38:05,440 --> 00:38:08,080 Speaker 6: we're doing a lot. So he actually gave us some 836 00:38:08,160 --> 00:38:10,520 Speaker 6: steak in the company, you know. So that was a 837 00:38:10,560 --> 00:38:13,439 Speaker 6: beautiful blessing which gave us more motivation to go even 838 00:38:13,520 --> 00:38:14,600 Speaker 6: that much further and harder. 839 00:38:14,680 --> 00:38:14,800 Speaker 1: You know. 840 00:38:14,920 --> 00:38:17,279 Speaker 7: So the equity plus yeah, but even with that, it's 841 00:38:18,680 --> 00:38:20,880 Speaker 7: anything we want to do. So we host festivals and 842 00:38:20,960 --> 00:38:24,440 Speaker 7: retreats and everything on the property, so it's not a 843 00:38:24,520 --> 00:38:28,080 Speaker 7: matter of overhead. It's like we are in full control 844 00:38:28,160 --> 00:38:29,839 Speaker 7: of that as long as we just kick something back 845 00:38:29,840 --> 00:38:33,080 Speaker 7: to the land, which we have a percentage that we discussed. 846 00:38:33,560 --> 00:38:36,920 Speaker 7: But I tell people all the time, like people waiting 847 00:38:36,960 --> 00:38:38,960 Speaker 7: for God to come down with this magical voice and 848 00:38:39,040 --> 00:38:41,080 Speaker 7: be like, now is your time to do this? I'm like, nah, 849 00:38:41,160 --> 00:38:44,080 Speaker 7: sometimes he's speaking opportunity. So it was the opportunity with 850 00:38:44,160 --> 00:38:46,320 Speaker 7: the water, and now it's a whole nother opportunity with 851 00:38:46,440 --> 00:38:50,239 Speaker 7: the land all together, you know, from the festivals that 852 00:38:50,320 --> 00:38:53,359 Speaker 7: we host, to the farmers market now that we have open. 853 00:38:53,480 --> 00:38:54,719 Speaker 5: Because it's not just the water. 854 00:38:54,840 --> 00:39:00,960 Speaker 7: It's cucumbers, mushrooms, collar greens, kill care, it's beats. So 855 00:39:01,160 --> 00:39:04,560 Speaker 7: it started with the water and it bloomed into everything 856 00:39:04,800 --> 00:39:08,640 Speaker 7: that the water actually you I mean helps produce, you know, 857 00:39:08,800 --> 00:39:10,520 Speaker 7: so it's bigger than water. 858 00:39:10,640 --> 00:39:11,399 Speaker 3: How much is the water? 859 00:39:12,040 --> 00:39:14,480 Speaker 7: The glass bottles are four dollars, you're doing by the 860 00:39:14,560 --> 00:39:17,680 Speaker 7: case for forty Our plastic bottles are three dollars each. 861 00:39:17,719 --> 00:39:19,600 Speaker 7: We do a case of twenty four for forty five 862 00:39:20,120 --> 00:39:22,120 Speaker 7: or on subscription, we do it for forty dollars and 863 00:39:22,160 --> 00:39:24,640 Speaker 7: we shipping deliver all over the country. We also do 864 00:39:25,760 --> 00:39:28,400 Speaker 7: gallons as well, so the gallons are seven dollars each. 865 00:39:28,360 --> 00:39:29,120 Speaker 5: Or four for twenty. 866 00:39:29,560 --> 00:39:31,040 Speaker 3: The gallons coming plastic. 867 00:39:31,239 --> 00:39:33,640 Speaker 7: They come in plastic, and we're working on that glass. 868 00:39:33,680 --> 00:39:35,960 Speaker 7: You know, we need more people that need it in glass, 869 00:39:36,160 --> 00:39:39,279 Speaker 7: you know, because that's a whole different type of logistical thing. 870 00:39:39,960 --> 00:39:42,080 Speaker 7: And then we do the five gallon containers as well. 871 00:39:42,160 --> 00:39:44,319 Speaker 7: And we have a special right now called we are 872 00:39:44,400 --> 00:39:47,800 Speaker 7: the Gold which is something we started what was that 873 00:39:47,880 --> 00:39:50,880 Speaker 7: about ten Yeah, where we had David Banner host that 874 00:39:50,960 --> 00:39:53,080 Speaker 7: experience and I was doing something with Miss Black America. 875 00:39:53,560 --> 00:39:56,520 Speaker 7: But we are the Gold Special with twenty dollars for 876 00:39:56,600 --> 00:39:59,440 Speaker 7: the five gallon container and we bring it right to 877 00:39:59,480 --> 00:40:01,920 Speaker 7: your doorste up. Currently, we only really doing that in 878 00:40:02,000 --> 00:40:05,040 Speaker 7: the Southeast area because we we drop off your new 879 00:40:05,080 --> 00:40:07,120 Speaker 7: one and then replace your old one, and so it 880 00:40:07,160 --> 00:40:08,880 Speaker 7: it'll be hard for us to do that in Minnesota 881 00:40:08,960 --> 00:40:12,000 Speaker 7: or Cali, you know, until we got the infrastructure set up, 882 00:40:12,000 --> 00:40:13,960 Speaker 7: which is the future that's part of our plan, you know, 883 00:40:14,080 --> 00:40:14,760 Speaker 7: moving forward. 884 00:40:15,120 --> 00:40:16,880 Speaker 5: But yeah, that we are the Gold Specials. 885 00:40:17,520 --> 00:40:18,719 Speaker 3: What's still subscription. 886 00:40:19,880 --> 00:40:23,239 Speaker 7: Just go to the website twenty dollars monthly dollars a 887 00:40:23,280 --> 00:40:26,040 Speaker 7: month for that five gallon now forty for the case 888 00:40:26,080 --> 00:40:29,200 Speaker 7: of the twenty four pack and we ship and deliver that. 889 00:40:29,960 --> 00:40:32,320 Speaker 7: For the five gallon containing us either twenty five or 890 00:40:32,400 --> 00:40:35,239 Speaker 7: twenty on subscription for that we are the Gold Special YEP. 891 00:40:35,400 --> 00:40:39,840 Speaker 6: Go to Heavy Energy University dot com, backslash, Live dash Alkaline, 892 00:40:40,120 --> 00:40:43,160 Speaker 6: or you can go to our Instagram at live alkaline NC. 893 00:40:43,840 --> 00:40:45,359 Speaker 4: Go to the Lincoln bio shit. 894 00:40:45,800 --> 00:40:49,120 Speaker 1: They said that the bottling water business is a three 895 00:40:49,200 --> 00:40:52,040 Speaker 1: hundred billion dollar business here, three hundred. 896 00:40:51,880 --> 00:40:54,680 Speaker 4: Growing every year, billion every year growth. 897 00:40:54,840 --> 00:40:56,520 Speaker 1: It might feel like it's surprised to people, but it 898 00:40:56,560 --> 00:40:58,000 Speaker 1: makes a lot of sense when you talk about these 899 00:40:58,040 --> 00:41:01,040 Speaker 1: major corporations that do the violin. I wonder is the 900 00:41:01,480 --> 00:41:05,240 Speaker 1: sailing the selling of the water as profitable or equally 901 00:41:05,280 --> 00:41:09,000 Speaker 1: as possible profitable as potentially white labeling for other people 902 00:41:09,120 --> 00:41:09,600 Speaker 1: in bottling? 903 00:41:10,120 --> 00:41:11,600 Speaker 5: How does that vary right now? 904 00:41:12,080 --> 00:41:14,160 Speaker 7: Because we don't do a lot of white labeling, you 905 00:41:14,280 --> 00:41:17,480 Speaker 7: know at this second, I think, but white labeling is 906 00:41:17,520 --> 00:41:19,279 Speaker 7: on the way and we encourage it because we like, 907 00:41:19,320 --> 00:41:21,759 Speaker 7: we're not in competition with whoever else got water all 908 00:41:21,840 --> 00:41:24,080 Speaker 7: these other companies are literally right beside each other. 909 00:41:24,520 --> 00:41:27,399 Speaker 5: We the source. So come bottle your water. 910 00:41:27,440 --> 00:41:30,400 Speaker 7: If you got a company somewhere, come bottle it and 911 00:41:30,600 --> 00:41:32,440 Speaker 7: put your name on it, Slap your name on it. 912 00:41:32,800 --> 00:41:35,600 Speaker 7: Bottling and whatever bottle you want to, come holler at 913 00:41:35,640 --> 00:41:39,200 Speaker 7: the plug. So yeah, right now, our most profit is 914 00:41:39,280 --> 00:41:41,920 Speaker 7: definitely coming from the bottling you know, ourselves. 915 00:41:42,560 --> 00:41:44,280 Speaker 5: But if you want your own water, see. 916 00:41:44,160 --> 00:41:46,000 Speaker 4: What I just did that? See what I just did that? 917 00:41:46,120 --> 00:41:48,040 Speaker 4: We need that profession for sure. 918 00:41:49,040 --> 00:41:50,560 Speaker 5: I mean you throw the oop. We got a dunke 919 00:41:50,600 --> 00:41:51,000 Speaker 5: it from there. 920 00:41:51,440 --> 00:41:51,640 Speaker 4: Yeah. 921 00:41:51,719 --> 00:41:54,840 Speaker 6: Fact, so the sky's the limit. We're looking for big contracts. 922 00:41:54,920 --> 00:41:58,080 Speaker 6: We could fulfill any level, you know, all levels. We 923 00:41:58,160 --> 00:41:59,839 Speaker 6: do thousands of gallons in the day. 924 00:42:00,560 --> 00:42:04,239 Speaker 2: So they say like it's a water crisis, scarcity in 925 00:42:04,320 --> 00:42:07,960 Speaker 2: the world, and then some people say that that's not true. 926 00:42:08,000 --> 00:42:11,800 Speaker 2: It's just that how it's being monopolized by corporations is 927 00:42:11,880 --> 00:42:15,080 Speaker 2: causing scarcity of water. What's your thoughts on this whole 928 00:42:15,160 --> 00:42:17,040 Speaker 2: water scarcity crisis. 929 00:42:17,160 --> 00:42:19,520 Speaker 7: I think it's definitely a matter of you know, the 930 00:42:19,640 --> 00:42:24,239 Speaker 7: monopoly of it, right, and if you fear always makes 931 00:42:24,320 --> 00:42:28,160 Speaker 7: people move in emotional ways, right, So if you talk 932 00:42:28,160 --> 00:42:30,240 Speaker 7: about it's a water crisis. Now you just got random 933 00:42:30,280 --> 00:42:33,239 Speaker 7: people going out and buying as much water as they 934 00:42:33,280 --> 00:42:36,920 Speaker 7: can possibly stock. And it's like, oh yeah, if it's 935 00:42:36,960 --> 00:42:39,640 Speaker 7: a water crisis, then what is that gonna do, because 936 00:42:39,640 --> 00:42:42,000 Speaker 7: you're gonna run out of that, you know. But they 937 00:42:42,120 --> 00:42:44,959 Speaker 7: just force some people to buy more water at one time, 938 00:42:45,080 --> 00:42:47,000 Speaker 7: which they can then use that and flip that money 939 00:42:47,040 --> 00:42:48,279 Speaker 7: and do whatever they're gonna do with it. 940 00:42:50,040 --> 00:42:50,880 Speaker 5: I ain't gonna say that. 941 00:42:51,000 --> 00:42:53,280 Speaker 7: I don't believe that there's not some sort of crisis 942 00:42:53,360 --> 00:42:57,800 Speaker 7: because we always have the dumping of trash in the 943 00:42:57,880 --> 00:43:00,719 Speaker 7: water and oil and things of that theatre as well. 944 00:43:01,560 --> 00:43:03,520 Speaker 2: So talk about that, like how does that impact because 945 00:43:03,560 --> 00:43:07,080 Speaker 2: that's a big thing. The pollution of our waterways from 946 00:43:07,200 --> 00:43:08,680 Speaker 2: oceans to rivers to lakes. 947 00:43:08,800 --> 00:43:10,359 Speaker 3: It's a lot of pollution. 948 00:43:10,480 --> 00:43:12,640 Speaker 5: Or even your Flint, Michigan like situations. 949 00:43:12,719 --> 00:43:15,279 Speaker 7: Right, So, we had a situation back home where I mean, 950 00:43:15,360 --> 00:43:18,040 Speaker 7: it's happening in East Greensboro, it's happening all over the country. 951 00:43:18,480 --> 00:43:20,160 Speaker 7: So on one of our partners, you know, we had 952 00:43:20,200 --> 00:43:22,320 Speaker 7: a situation where we were going to neighborhoods and literally 953 00:43:22,360 --> 00:43:25,040 Speaker 7: giving the water away, you know, and making sure people 954 00:43:25,080 --> 00:43:27,319 Speaker 7: were getting supplied, you know, with the water as well. 955 00:43:27,719 --> 00:43:31,560 Speaker 7: That increased some of ourselves in another way because other 956 00:43:31,640 --> 00:43:35,080 Speaker 7: people were donating to the calls, you know, so they 957 00:43:35,120 --> 00:43:37,640 Speaker 7: were essentially paying for the water and then ordering water 958 00:43:37,719 --> 00:43:41,279 Speaker 7: for themselves, you know, at the same time. So we 959 00:43:41,400 --> 00:43:43,759 Speaker 7: didn't like use that as a sales tactic, but I 960 00:43:43,840 --> 00:43:46,640 Speaker 7: mean we recognized that, like, as we were giving it away, 961 00:43:46,800 --> 00:43:49,360 Speaker 7: people were also wanting to support because sometimes people all 962 00:43:49,480 --> 00:43:50,359 Speaker 7: want to be a part of something. 963 00:43:50,360 --> 00:43:52,640 Speaker 5: It's why they tithe in church, right, you know. 964 00:43:52,719 --> 00:43:54,719 Speaker 7: They want to feel good about where their money going, 965 00:43:54,760 --> 00:43:56,239 Speaker 7: and it's cool this is a place to do that. 966 00:43:56,760 --> 00:44:00,400 Speaker 7: But as those things are beginning to happen for us, 967 00:44:00,480 --> 00:44:03,200 Speaker 7: it's a matter of how do we attack that on 968 00:44:03,320 --> 00:44:05,120 Speaker 7: our end, how do we make sure that people are 969 00:44:05,200 --> 00:44:07,840 Speaker 7: getting you know, water as well, but also in the 970 00:44:07,920 --> 00:44:10,239 Speaker 7: same way that people are Like every five cent of 971 00:44:10,280 --> 00:44:12,920 Speaker 7: the water that you buy goes towards this cause it's 972 00:44:12,960 --> 00:44:15,640 Speaker 7: a similar situation. We haven't pushed it like that, but 973 00:44:15,760 --> 00:44:17,520 Speaker 7: it's like you know, letting people know, like as you 974 00:44:17,880 --> 00:44:20,000 Speaker 7: buy and as you increase, we are still supplying and 975 00:44:20,080 --> 00:44:22,560 Speaker 7: giving away water to places where people need the water. 976 00:44:22,920 --> 00:44:24,320 Speaker 7: So it's really a way to be able to like 977 00:44:24,480 --> 00:44:27,399 Speaker 7: utilize that unfortunately, But I mean it's there. 978 00:44:28,360 --> 00:44:31,239 Speaker 1: Yeah, y'all have I mean, this is groundbreaking, and it 979 00:44:31,280 --> 00:44:35,080 Speaker 1: seems like the information is just like ready and available. 980 00:44:35,400 --> 00:44:36,960 Speaker 1: I know people come to y'all for the water, but 981 00:44:37,080 --> 00:44:39,319 Speaker 1: do people come to y'all for the education part as well? 982 00:44:39,480 --> 00:44:43,040 Speaker 1: Because absolutely there's plenty of I'm sure natural springs throughout 983 00:44:43,080 --> 00:44:46,160 Speaker 1: the country. People don't really understand how to tap into 984 00:44:46,239 --> 00:44:48,680 Speaker 1: that and make that something that could be a business 985 00:44:48,760 --> 00:44:51,120 Speaker 1: or profitable. How many people are coming to y'all for 986 00:44:51,160 --> 00:44:51,680 Speaker 1: the education? 987 00:44:52,000 --> 00:44:52,160 Speaker 5: Man? 988 00:44:52,320 --> 00:44:54,880 Speaker 6: Pointing of this, let me say, the funny thing is 989 00:44:55,000 --> 00:44:57,080 Speaker 6: when I said I first made that connection and I 990 00:44:57,160 --> 00:45:00,520 Speaker 6: took two months to study that was doing the pandemic 991 00:45:00,680 --> 00:45:03,520 Speaker 6: on the back of the George Floyd's situation and the 992 00:45:03,560 --> 00:45:06,200 Speaker 6: Black Lives Matter and all that in twenty twenty, and 993 00:45:06,800 --> 00:45:08,840 Speaker 6: I took them two months to study. And by the 994 00:45:08,920 --> 00:45:12,080 Speaker 6: time I jumped off, the only question was how much 995 00:45:12,920 --> 00:45:15,240 Speaker 6: the point I'm like, hey, I did all this studying, 996 00:45:15,360 --> 00:45:19,279 Speaker 6: like I wanted some more questions at that point. But furthermore, 997 00:45:19,920 --> 00:45:23,400 Speaker 6: the further we got along, especially certain spaces and demographics, 998 00:45:23,480 --> 00:45:27,919 Speaker 6: may inquire and have more questions, but some people come 999 00:45:28,040 --> 00:45:31,080 Speaker 6: with the curiosity, And then you got the people that 1000 00:45:31,280 --> 00:45:34,440 Speaker 6: come just to support because they love our mission and movement. 1001 00:45:34,760 --> 00:45:37,879 Speaker 6: So I got this one lady in particular, she came like, look, 1002 00:45:37,960 --> 00:45:40,680 Speaker 6: I despised drinking water. I don't drink water. I'm gonna 1003 00:45:40,719 --> 00:45:43,319 Speaker 6: just buy some to support. That became one of our 1004 00:45:44,040 --> 00:45:46,319 Speaker 6: best customers. That was like, Yo, where y'all at? 1005 00:45:46,360 --> 00:45:47,080 Speaker 4: I need my water? 1006 00:45:47,719 --> 00:45:49,680 Speaker 6: And next thing, you know, she's telling us about how 1007 00:45:49,760 --> 00:45:53,120 Speaker 6: she's feeling better and she had some kidney issues and 1008 00:45:53,239 --> 00:45:55,520 Speaker 6: she was saying the doctor was telling her, whatever you're 1009 00:45:55,520 --> 00:45:58,520 Speaker 6: doing different, keep doing it, you know. So you got 1010 00:45:58,560 --> 00:46:01,120 Speaker 6: some people who are directly in acquiring for the knowledge. 1011 00:46:01,360 --> 00:46:03,520 Speaker 6: Then you got some people that just stumble into the 1012 00:46:03,600 --> 00:46:06,040 Speaker 6: knowledge because we make them a believer, you know. 1013 00:46:06,640 --> 00:46:09,320 Speaker 4: So well, yeah you got anything to add to that? 1014 00:46:09,560 --> 00:46:10,399 Speaker 5: Oh yeah, yeah. 1015 00:46:11,280 --> 00:46:11,520 Speaker 4: People. 1016 00:46:11,840 --> 00:46:15,320 Speaker 7: So because that there are other springs where people are like, 1017 00:46:15,360 --> 00:46:17,120 Speaker 7: well we can go to the water, go there and 1018 00:46:17,239 --> 00:46:19,279 Speaker 7: just get the water, will make it different. And I 1019 00:46:19,480 --> 00:46:22,239 Speaker 7: just I don't know about that other space. I just 1020 00:46:22,440 --> 00:46:24,719 Speaker 7: let them know and educate them deeply about our water. 1021 00:46:25,200 --> 00:46:27,600 Speaker 7: But there are other people that have land that are like, 1022 00:46:27,640 --> 00:46:30,040 Speaker 7: all right, well, how do I go find a spring 1023 00:46:30,160 --> 00:46:30,719 Speaker 7: on my land? 1024 00:46:30,840 --> 00:46:32,680 Speaker 5: Or I have a spring? You know how do we 1025 00:46:32,840 --> 00:46:33,840 Speaker 5: you know, go about doing that. 1026 00:46:33,960 --> 00:46:35,920 Speaker 7: So because we are in this lane, I do get 1027 00:46:35,960 --> 00:46:37,879 Speaker 7: a lot of those different type of questions of people 1028 00:46:37,920 --> 00:46:40,160 Speaker 7: that have landing, like well, how do I discover water? 1029 00:46:40,719 --> 00:46:42,120 Speaker 5: I'm like, dig. 1030 00:46:44,080 --> 00:46:47,439 Speaker 3: I mean, that's what I got, So what's the what's 1031 00:46:47,480 --> 00:46:48,280 Speaker 3: the plan to scale? 1032 00:46:49,400 --> 00:46:52,520 Speaker 6: So in my mind, the first the next immediate thing, 1033 00:46:53,120 --> 00:46:57,200 Speaker 6: we just drilled down like our main concentrated areas, So 1034 00:46:57,320 --> 00:47:00,799 Speaker 6: we got like eight different area years that we want 1035 00:47:00,840 --> 00:47:03,759 Speaker 6: to build hubs at. So locking in our storage and 1036 00:47:03,840 --> 00:47:07,920 Speaker 6: warehousing and locking in our distribution team around that, and 1037 00:47:08,000 --> 00:47:10,560 Speaker 6: then up in the ante on the promotion. So we 1038 00:47:10,680 --> 00:47:13,120 Speaker 6: got a goal and our Bigger than Water campaign to 1039 00:47:13,200 --> 00:47:17,200 Speaker 6: get five thousand monthly subscribers spending twenty dollars monthly for 1040 00:47:17,320 --> 00:47:21,279 Speaker 6: our million dollar playing you know, but ultimately we're going 1041 00:47:21,360 --> 00:47:25,759 Speaker 6: to be approaching hotels, grocery stores, all of that. But 1042 00:47:25,880 --> 00:47:28,320 Speaker 6: I'm really trying to crack the code on this director 1043 00:47:28,360 --> 00:47:33,719 Speaker 6: consumer model and really locking in our five thousand loyal subscribers. 1044 00:47:34,520 --> 00:47:37,680 Speaker 1: You know, you mentioned it, and you mentioned it as well, 1045 00:47:38,040 --> 00:47:40,120 Speaker 1: it's Bigger than Water thing you kind of mentioned in 1046 00:47:40,200 --> 00:47:41,960 Speaker 1: different ways, like you said it was a campaign, but 1047 00:47:42,320 --> 00:47:44,799 Speaker 1: y'alls just more felt like it was. This is more 1048 00:47:44,880 --> 00:47:47,360 Speaker 1: than just a water company. This is more of like 1049 00:47:47,440 --> 00:47:50,560 Speaker 1: a lifestyle. I heard a little bit about agriculture as well. 1050 00:47:50,640 --> 00:47:54,840 Speaker 1: Talk to both of y'all really what the phrase means 1051 00:47:55,040 --> 00:47:56,440 Speaker 1: and with the purpose behind it. 1052 00:47:56,719 --> 00:47:59,560 Speaker 7: Yeah, Well, because sometimes people look at when they get 1053 00:47:59,640 --> 00:48:01,839 Speaker 7: what they like, it's just water. All water tastes the same. 1054 00:48:01,880 --> 00:48:04,080 Speaker 7: We like, Nah, it's bigger than water. This is about 1055 00:48:04,080 --> 00:48:06,520 Speaker 7: a lifestyle. This is bigger than the taste. This is 1056 00:48:06,520 --> 00:48:08,800 Speaker 7: about what you're putting in your body, you know, and 1057 00:48:09,160 --> 00:48:11,560 Speaker 7: how it's gonna affect your body. So what those other 1058 00:48:11,640 --> 00:48:14,320 Speaker 7: waters got going on is not what this has going on. 1059 00:48:14,440 --> 00:48:16,640 Speaker 7: So it's bigger than water. This is you don't put 1060 00:48:16,680 --> 00:48:18,400 Speaker 7: the same type of gas in this car that you 1061 00:48:18,520 --> 00:48:20,160 Speaker 7: put in this type of car. You a premium car, 1062 00:48:20,239 --> 00:48:22,800 Speaker 7: ain't you? So you better put premium water in your body. 1063 00:48:23,280 --> 00:48:25,600 Speaker 7: But we also, like you said, we're on a crystal 1064 00:48:25,680 --> 00:48:28,239 Speaker 7: mineral based body of land. So the minerals in the 1065 00:48:28,280 --> 00:48:31,040 Speaker 7: water is one hundred percent natural pH balance naturally, but 1066 00:48:31,239 --> 00:48:33,359 Speaker 7: think about what's happening with the crops that are also 1067 00:48:33,480 --> 00:48:36,680 Speaker 7: grown on that same land that that water is coming from. 1068 00:48:36,880 --> 00:48:38,600 Speaker 7: So it's bigger than water, which is why we have 1069 00:48:38,719 --> 00:48:41,640 Speaker 7: a situation called the Bigger than a Farmer's Market farmers Market, 1070 00:48:42,040 --> 00:48:44,000 Speaker 7: because it ain't just a farmer's market. You're gonna come 1071 00:48:44,000 --> 00:48:45,640 Speaker 7: there and get your mushrooms, you could pick out your 1072 00:48:45,680 --> 00:48:47,960 Speaker 7: colleague greens. You're gonna see other type of vendors. But 1073 00:48:48,040 --> 00:48:50,520 Speaker 7: it's also gonna be workshops there. There's also we have 1074 00:48:50,640 --> 00:48:52,839 Speaker 7: a huge fire pit where we do a situation called 1075 00:48:52,880 --> 00:48:55,960 Speaker 7: fire for Therapy where people come do poetry, share stories 1076 00:48:56,000 --> 00:48:58,120 Speaker 7: and things like that. But the water bring them there. 1077 00:48:58,360 --> 00:49:01,000 Speaker 7: It's bigger than water. So have a festival that we 1078 00:49:01,120 --> 00:49:05,040 Speaker 7: do called the Alkalin Festival's three days and two nights 1079 00:49:05,080 --> 00:49:09,360 Speaker 7: of live music, yoga, meditation, camping, bonfire, food trucks, vendors 1080 00:49:09,400 --> 00:49:09,719 Speaker 7: and more. 1081 00:49:10,200 --> 00:49:13,200 Speaker 5: But it all started with the water. It's bigger than water, 1082 00:49:13,360 --> 00:49:13,520 Speaker 5: you know. 1083 00:49:13,640 --> 00:49:15,560 Speaker 7: So people come there for that and they get an 1084 00:49:15,760 --> 00:49:20,880 Speaker 7: entirely different holistic experience and all of the inspirational messages 1085 00:49:20,960 --> 00:49:22,759 Speaker 7: and things that we've heard from people that have come 1086 00:49:22,920 --> 00:49:26,000 Speaker 7: and experienced that. Because we build showers out there because 1087 00:49:26,000 --> 00:49:27,560 Speaker 7: people are going to be there for three days and 1088 00:49:27,600 --> 00:49:31,719 Speaker 7: two nights, so people need to wash, but they are 1089 00:49:31,840 --> 00:49:34,840 Speaker 7: showering into alkaline water as well, so they're not just 1090 00:49:34,960 --> 00:49:36,640 Speaker 7: drinking it, they showering in it. 1091 00:49:36,920 --> 00:49:37,839 Speaker 5: It's bigger than water. 1092 00:49:37,960 --> 00:49:41,080 Speaker 7: Your skin is your most exposed organ so what are 1093 00:49:41,120 --> 00:49:42,560 Speaker 7: you putting on your skin as well? 1094 00:49:42,719 --> 00:49:43,280 Speaker 5: It's bigger. 1095 00:49:43,680 --> 00:49:46,840 Speaker 7: So people are starting to really understand, you know what 1096 00:49:47,000 --> 00:49:49,239 Speaker 7: we say when we say that it ain't just a 1097 00:49:49,360 --> 00:49:51,520 Speaker 7: water company. It started there, that was the seed, but 1098 00:49:51,600 --> 00:49:53,880 Speaker 7: the harvest is much more grand than that. You have 1099 00:49:54,000 --> 00:49:56,279 Speaker 7: the food, you have a space where you can come 1100 00:49:56,440 --> 00:49:59,680 Speaker 7: and release. You know, you have the festivals and things, 1101 00:49:59,719 --> 00:50:02,480 Speaker 7: but all started with the water facts. 1102 00:50:02,520 --> 00:50:04,040 Speaker 4: And I'll just add to that where. 1103 00:50:05,400 --> 00:50:08,640 Speaker 6: We got this summer program that we do a steam 1104 00:50:08,920 --> 00:50:12,040 Speaker 6: program where we get the kids out, they learn about agriculture, 1105 00:50:12,080 --> 00:50:17,560 Speaker 6: we build the garden boxes, doing entrepreneurship, arts, financial literacy, 1106 00:50:18,120 --> 00:50:21,200 Speaker 6: and just all things survival skills based, you know, so 1107 00:50:21,400 --> 00:50:24,640 Speaker 6: learning how to operate this land where we can put 1108 00:50:24,680 --> 00:50:27,320 Speaker 6: ourselves in a position to be independent and self sufficient 1109 00:50:27,600 --> 00:50:30,600 Speaker 6: in real life. And then so the youth and the 1110 00:50:30,760 --> 00:50:34,360 Speaker 6: education is the major thing because we're literally building community. 1111 00:50:34,719 --> 00:50:37,600 Speaker 6: So the foundation or where we started with Soul Academy 1112 00:50:38,160 --> 00:50:40,600 Speaker 6: is really coming to life where we got a community 1113 00:50:40,719 --> 00:50:42,960 Speaker 6: for these kids to dwell in, like to. 1114 00:50:43,000 --> 00:50:45,640 Speaker 4: Be running through this land free man. 1115 00:50:45,680 --> 00:50:47,839 Speaker 6: They don't be knowing where they iPads and phones are 1116 00:50:47,840 --> 00:50:51,320 Speaker 6: add on this land because it's just endless acreage that 1117 00:50:51,400 --> 00:50:54,759 Speaker 6: they can just run with limitless boundaries, you hear me. 1118 00:50:55,120 --> 00:50:57,080 Speaker 6: And then the last thing I'll say in reference to that, 1119 00:50:58,080 --> 00:51:00,960 Speaker 6: the more we push and move the water, we'll come 1120 00:51:01,040 --> 00:51:03,640 Speaker 6: back to the land. It's fifteen fruit trees that we 1121 00:51:03,719 --> 00:51:06,879 Speaker 6: need to plant. It's a new machinery that we got 1122 00:51:07,000 --> 00:51:09,440 Speaker 6: to activate some more of this land. Like we can 1123 00:51:09,560 --> 00:51:11,520 Speaker 6: actually see where the fruit. 1124 00:51:11,400 --> 00:51:12,439 Speaker 4: Of our labor is going. 1125 00:51:12,719 --> 00:51:15,800 Speaker 6: And it ain't just for the CEO to put in 1126 00:51:15,880 --> 00:51:18,960 Speaker 6: his pocket and do him like he literally protecting this land. 1127 00:51:19,400 --> 00:51:22,920 Speaker 6: He denying one hundred million dollar deals, hundreds of million 1128 00:51:22,960 --> 00:51:25,960 Speaker 6: dollar deals to buy this land. And we see him 1129 00:51:26,000 --> 00:51:28,640 Speaker 6: putting this land in places and spaces that's gonna feed 1130 00:51:29,040 --> 00:51:31,520 Speaker 6: not just him, like he gonna be over to enjoy 1131 00:51:31,640 --> 00:51:34,359 Speaker 6: some of these fruit trees, but these fruit trees gonna 1132 00:51:34,400 --> 00:51:37,600 Speaker 6: live long past his lifetime, you know. So I see 1133 00:51:37,719 --> 00:51:42,160 Speaker 6: he's actually reininvesting the money into the community, you fear me. 1134 00:51:42,760 --> 00:51:46,319 Speaker 6: And ultimately we won't know what none of these other 1135 00:51:46,400 --> 00:51:48,799 Speaker 6: corporations doing. They probably doing the same thing with their 1136 00:51:48,840 --> 00:51:51,640 Speaker 6: family compound. But we ain't never gonna be at their 1137 00:51:51,680 --> 00:51:54,880 Speaker 6: family compound though you fear me, but y'all can come 1138 00:51:54,920 --> 00:51:56,680 Speaker 6: to ours though, right. 1139 00:51:56,719 --> 00:51:58,759 Speaker 2: I want to thank you guys for coming in telling 1140 00:51:58,760 --> 00:52:02,560 Speaker 2: them the website for Instagram all that man. 1141 00:52:02,600 --> 00:52:06,040 Speaker 6: Well, first off, again, I want to salute y'all official 1142 00:52:06,120 --> 00:52:11,239 Speaker 6: salute appreciate y'all, y'all being diligent locking in pushing this 1143 00:52:11,360 --> 00:52:15,000 Speaker 6: financial literacy bringing all type of products and services and 1144 00:52:15,120 --> 00:52:18,600 Speaker 6: resources and information to the people for years on end. 1145 00:52:18,719 --> 00:52:22,920 Speaker 6: You know, I was just telling Rashad about a message 1146 00:52:22,960 --> 00:52:25,040 Speaker 6: I stumbled into. I ain't even I wasn't even looking 1147 00:52:25,080 --> 00:52:27,600 Speaker 6: for it. I was searching in my Instagram messages the 1148 00:52:27,640 --> 00:52:29,480 Speaker 6: other day and I seen a message. I hit him 1149 00:52:29,520 --> 00:52:32,600 Speaker 6: in like twenty eighteen just to say, salute y'all doing 1150 00:52:32,640 --> 00:52:35,960 Speaker 6: y'all thing off the beginning, you hear me. But yeah, 1151 00:52:36,040 --> 00:52:39,479 Speaker 6: I'm just honored to be here and get the people 1152 00:52:39,560 --> 00:52:42,080 Speaker 6: to access to the resource. So you can follow us 1153 00:52:42,120 --> 00:52:45,640 Speaker 6: on Instagram at live Alkaline NC. You can go to 1154 00:52:45,719 --> 00:52:48,719 Speaker 6: the linking bio to order, or you can go to 1155 00:52:48,920 --> 00:52:53,839 Speaker 6: heavy Energyuniversity dot com and go to the live Alkaline tab, 1156 00:52:54,200 --> 00:52:57,560 Speaker 6: or you can do heavy Energy University dot Com backslash, 1157 00:52:58,040 --> 00:52:59,640 Speaker 6: Live dash Alkaline. 1158 00:53:00,440 --> 00:53:02,640 Speaker 1: Yeah, we appreciate you. I just thought about that. Man, 1159 00:53:02,680 --> 00:53:06,400 Speaker 1: I gotta have an alkalin shower. I've never had that before. 1160 00:53:08,200 --> 00:53:10,479 Speaker 4: Let us be all supplier. You know, you go before 1161 00:53:10,520 --> 00:53:11,360 Speaker 4: we know, we're gonna have that. 1162 00:53:11,600 --> 00:53:13,920 Speaker 6: That invests fast, earn your leisure water. You know what 1163 00:53:14,000 --> 00:53:17,240 Speaker 6: I'm saying, fat, You know the fact sounds I'm. 1164 00:53:18,760 --> 00:53:20,319 Speaker 5: Really I'm the plower by live. 1165 00:53:20,440 --> 00:53:22,040 Speaker 3: Let's get it all right. 1166 00:53:22,040 --> 00:53:22,520 Speaker 4: Appreciate it. 1167 00:53:22,560 --> 00:53:24,560 Speaker 3: Thank you guys for rock on for see you next week. Peace. 1168 00:53:24,760 --> 00:53:25,120 Speaker 4: Peace,