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Speaker 1: Damn, this being open thing is working. I'm overshooting the mark.

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Speaker 1: Every time I leave the house and go to something

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Speaker 1: I didn't think that I was going to go to

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Speaker 1: or wanted to go to, something magical and crazy happens.

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Speaker 1: Many of the things are related to the Core. I

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Speaker 1: went to Tuto Mare and someone of so much power

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Speaker 1: was there with their life partner. That person gave me

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Speaker 1: someone who is now in love with one of the

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Speaker 1: very wealthy, like soon to be billionaire members of the Core,

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Speaker 1: like they're in love. We have multiple people that are

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Speaker 1: planning their lives together. And some of the people in

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Speaker 1: the comments were like, wait, how could they know? I

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Speaker 1: have no fucking idea. I know that I've been on

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Speaker 1: three dates and known. I know that I've gotten really

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Speaker 1: serious real quick. US what at a certain age when

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Speaker 1: you know what you want and you've been through a war,

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Speaker 1: and you've been through divorced, or you've been through life struggles,

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Speaker 1: and you meet the person and they fill the box

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Speaker 1: after twelve years, which is what this one person said,

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Speaker 1: after twelve years of being divorced, has never come closed

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Speaker 1: because there's an alignment, because there's a meaning, because there's

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Speaker 1: a connection, because it's not spaghetti against the wall. I

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Speaker 1: don't know, but I'm just saying it's been very, very

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Speaker 1: helpful for me to go out. I've been social. It's

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Speaker 1: been good for me personally, but it's been incredible. And

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Speaker 1: I have to really go into the core with you

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Speaker 1: a little bit, because you know, we have people storming

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Speaker 1: the castle. There are almost ten thousand people that stayed

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Speaker 1: three minutes to fill out an application and want to

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Speaker 1: be in. And every time I tell a story about

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Speaker 1: people that are meeting each other or how amazing it is,

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Speaker 1: they get a little bit frustrated, being like, well, meanwhile,

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Speaker 1: I still haven't heard, so I cannot service ten thousand

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Speaker 1: people right now. Okay, it is not a swiping app

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Speaker 1: right now. It may eventually be, although I don't know

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Speaker 1: that I believe in that model. It will be a community,

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Speaker 1: it will be something different. But let me just tell you,

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Speaker 1: to the people that have applied, out of ten thousand people,

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Speaker 1: how many of you are willing to today pay seventy

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Speaker 1: five hundred dollars. A lot of you are going to

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Speaker 1: get mad at me about that. Matchmakers that provide a

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Speaker 1: much inferior service to the tune of litigation and frustration

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Speaker 1: and demoralization charge between fifty and two hundred and fifty

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Speaker 1: thousand dollars some of the connections I'm making. I know

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Speaker 1: that we are charging tens of thousands of dollars too little.

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Speaker 1: But I'm building a brand, I'm doing events. There's a

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Speaker 1: lot more to it. And I am a big picture person.

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Speaker 1: I used to cook for free for hundreds of people

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Speaker 1: just to get my name mentioned in a magazine. So

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Speaker 1: everything is not about money. I've talked about that a

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Speaker 1: lot on here. The money will always come. This is

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Speaker 1: not about the money. Okay, it is at least seventy

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Speaker 1: five hundred, and I say that because it was five thousand,

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Speaker 1: it's now gone up to seventy five hundred.

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Speaker 2: It will go up even more.

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Speaker 1: So first we have to weed out the ten thousand

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Speaker 1: people to who will be willing to pay. Now, the

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Speaker 1: other people will be able to be part of a

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Speaker 1: community where they can connect with other people here, or

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Speaker 1: get deals or offers, or be invited to events. I

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Speaker 1: am building the plane while flying it. I did not

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Speaker 1: expect it to explode so quickly. I did not expect

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Speaker 1: to talk about it on Call her Daddy. We are

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Speaker 1: crushing it. It is phenomenal it works. It is like

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Speaker 1: the first location of Carbone, where the food tasted amazing.

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Speaker 1: Everyone wanted to be in there. It was a great environment,

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Speaker 1: the music was great. It was a hot reservation. I'm

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Speaker 1: not saying that as a flex I'm saying that as

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Speaker 1: an analogy because I cannot serve ten thousand people spicy rigatonapasta,

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Speaker 1: I simply cannot. Doesn't mean that people are discarded who

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Speaker 1: are not. It means they'll be put somewhere else, in

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Speaker 1: a different community, at a different level, maybe for bigger events,

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Speaker 1: like they'll be able to meet people too. Maybe not

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Speaker 1: today because it's just started. This just started December third,

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Speaker 1: but they will be able to meet people too. Who

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Speaker 1: is willing to pay the money to have that kind

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Speaker 1: of white gloves service. Now that will keep increasing. Okay,

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Speaker 1: which of those people live in our markets? We are

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Speaker 1: building different markets. We didn't have asthmen before. We have

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Speaker 1: aspinaw we didn't have Chicago. We didn't have a big

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Speaker 1: gay community. We have a very big black community, which

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Speaker 1: is so incredible because every business and every app wants

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Speaker 1: to have gay members of their community, wants to have young,

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Speaker 1: wants to have old. There are seventy year olds We

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Speaker 1: have a Jewish Catholic, I want to have a Black community.

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Speaker 1: We have a Latin community. But like all these different

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Speaker 1: communities are relevant in going through those ten thousand people

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Speaker 1: to see do they align with people already in here.

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Speaker 1: Because the literal meaning of the core is to come

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Speaker 1: from within, like it's coming from within. This membership is

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Speaker 1: the way to really get in. So you want to

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Speaker 1: try to find a member and be recommended, that's the way.

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Speaker 1: But we are vetting these ten thousand people to see

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Speaker 1: if there are connections to our community and then if

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Speaker 1: they do live in our markets, and if they will

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Speaker 1: be willing to pay so with that. Today, the core

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Speaker 1: to be a member is seventy five hundred dollars. It

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Speaker 1: is high touch. We have several couples that have been

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Speaker 1: out three, four, five times. We have two couples that

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Speaker 1: are madly in love and already looking at places and

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Speaker 1: have said that they're both going to spend the rest

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Speaker 1: of their lives with the other person and that they

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Speaker 1: found their life partner. There is a proprietary model to

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Speaker 1: how this is done. We are starting events. The first

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Speaker 1: event will be next week. They are small, intimate, exclusive

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Speaker 1: events and the price will go from seventy five hundred

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Speaker 1: dollars to ten thousand dollars in February. It is expensive.

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Speaker 1: Shit that's worth it. It is high touch. It is

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Speaker 1: about meeting someone that you will want to spend the

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Speaker 1: rest of your life with, or that you'll want to

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Speaker 1: go out on multiple dates with. And we do not

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Speaker 1: keep people's money if we can't help them. We don't

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Speaker 1: take someone's money if we can't help them. And five

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Speaker 1: times a week I say, if you think within three

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Speaker 1: months you're not going to be able to help that person,

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Speaker 1: give them their money back. So it's a very elite product.

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Speaker 1: And that's what I created. I cannot create everything for everyone.

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Speaker 1: This is what I know how to do in this way,

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Speaker 1: and it is expensive because the high touch and actual

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Speaker 1: emotional and physical labor and correspondence is maximum. And Riyah,

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Speaker 1: there are a lot of people on there. It used

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Speaker 1: to be the Krem de la creme. It's not anymore.

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Speaker 1: Soho House, I'm a member, I love so As.

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Speaker 2: I like going.

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Speaker 1: Both these people might kick me out. Riya might kick

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Speaker 1: me out, soho As might kick me out, and so

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Speaker 1: be it. They both know they.

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Speaker 2: Shit the bed.

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Speaker 1: Because here's what happened Soho House was so difficult to

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Speaker 1: get into and so elite. And first they had all

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Speaker 1: these like different hedge fund guys and private equity guys,

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Speaker 1: and they didn't like that, and they did a big

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Speaker 1: clean sweep and they got rid of all of them,

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Speaker 1: and then it became super interesting and artsy and very London.

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Speaker 1: And then they got a bunch of younger members because

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Speaker 1: to their point, they had to scale. They had real estate,

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Speaker 1: they had buildings, they had to serve people dinners and

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Speaker 1: brunches and meals. They had to find a way to

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Speaker 1: make money and to monetize it. I cannot blame them

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Speaker 1: for a second. Business is for the weary, and I

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Speaker 1: could shit the bed myself too, and may so they

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Speaker 1: ended up taking in younger members and the fee was

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Speaker 1: always like in the five thousand dollars, which is not

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Speaker 1: a lot. And then they went public, and then it

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Speaker 1: became more mass and then it became less elite. Now

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Speaker 1: they may be happy because of all the money they

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Speaker 1: took in, but I think a lot of press has

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Speaker 1: said otherwise. And there was a recent discussion that Soho

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Speaker 1: House had Ashton Kutcher and other people that were buying

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Speaker 1: it back and going to take it back to what

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Speaker 1: it used to be and make it more elite. I've

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Speaker 1: had my membership for years. The one in Malibu is amazing.

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Speaker 1: I think they make an amazing brunch, like the Best Brunch.

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Speaker 1: I liked to go once in a while, the La Brunch,

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Speaker 1: but it doesn't have the same panache that it used

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Speaker 1: to and that's fine. I shop on Amazon and air mez.

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Speaker 1: It doesn't mean that I won't hit the Soho House

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Speaker 1: when I'm in Miami. Sometimes it's rare and maybe I

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Speaker 1: don't need to spend that five thousand every year, but

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Speaker 1: it's still a brand, and I still mention it as

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Speaker 1: a brand.

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Speaker 2: Rayah is the same thing.

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Speaker 1: There were some actors and people would talk about seeing

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Speaker 1: Ben Affleck on there and different celebrities and Chelsea Handler's

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Speaker 1: talked about.

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Speaker 2: Being on there.

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Speaker 1: I'm not outing anyone who hasn't been publicly on there.

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Speaker 1: And then you know it got to be like every

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Speaker 1: person on there was like a guy with like tattoos

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Speaker 1: doing yoga with the Dali Lama with a skull cap.

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Speaker 1: It was very similar to Soho House, like I got

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Speaker 1: too artsy, too cool. Every girl was like an Instagram

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Speaker 1: model in a Lululemon workout outfit like doing a yoga pose,

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Speaker 1: a mount Kilomanjara, like it's just what happened. And for

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Speaker 1: whatever reason, it's not that easy to preserve a brand.

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Speaker 1: So while people get mad at Arimez and cancel them

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Speaker 1: and try to sue them because they have an exclusive

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Speaker 1: quota two bag a year, Arimez and Kelly rule and

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Speaker 1: you got to go in there and buy a bunch

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Speaker 1: of shit from you person and buy all these Christmas

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Speaker 1: gifts and spend money and get the non burk and

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Speaker 1: get the shoes in order to get online to get it.

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Speaker 2: While that's true, guess what you know.

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Speaker 1: Listen, I love Nordstrums, I love Macy's, but like they're

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Speaker 1: fucking Airmez. And if they go from Arimez to be

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Speaker 1: Nordstrom or burged Off or anybody but Arimez, they can't

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Speaker 1: go back up. And that's the model that they've chosen. Okay,

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Speaker 1: that's the model that they know how to do. That's

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Speaker 1: what works for them. They don't make as much money

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Speaker 1: as Amazon. Amazon has chosen the model to do the

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Speaker 1: dupes of the air Mez and to do all the

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Speaker 1: amazing sweatshirts and shirts. Everybody's got a space. You gotta meat,

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Speaker 1: you got a potato, you got a vegetable. Everybody cannot

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Speaker 1: play the same role. I am doing what I know

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Speaker 1: how to do right now. I don't even know how

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Speaker 1: to do Amazon, not because I'm elite. You know, I'm

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Speaker 1: wearing Amazon on my body right now, my fucking fuzzy slippers.

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Speaker 1: I know how to do this thing that we're doing

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Speaker 1: right now, which is high touch, expensive connect people in

200
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Speaker 1: an aligned manner where they're falling in love and they're

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Speaker 1: going to spend the rest of their lives together. This

202
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Speaker 1: was not even something I was ever going to do,

203
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Speaker 1: not unlike be Strong, not unlike skinny Girl.

204
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Speaker 2: I just it propelled me.

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Speaker 1: My body has moved in motion into this thing, and

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Speaker 1: my entire body is in it, and I spend ninety

207
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Speaker 1: five percent of my day with it. When I have

208
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Speaker 1: a business that is hundreds of millions of dollars that

209
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Speaker 1: I'm like literally acting like it's a fucking side project. Okay,

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Speaker 1: I have literally taken all my attention and focus it

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Speaker 1: on this because I'm obsessed with it. And I can

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Speaker 1: thank and send edible arrangements to all the matchmakers because

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Speaker 1: that's how the idea happened. They provoked me the horrible

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Speaker 1: experience that I had and have heard other people have

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Speaker 1: with matchmakers, and no, not as much on apps. Apps

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Speaker 1: are not a horrible experience. You choose whether you want

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Speaker 1: to go into the big, sweaty nightclub and feel the

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Speaker 1: way you feel, you know. But what's happening with the

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Speaker 1: core is people are proud to say they're part of

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Speaker 1: the core. I've had celebrities say to me, Hi Joe,

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Speaker 1: other celebrity just told me that they're part of the core.

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Speaker 1: They're in your family. This person said, I died because

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Speaker 1: they meant to say community, but they say family, And

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Speaker 1: I was like, yup. Because they're proud people. It's not

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Speaker 1: that they're a shamed young kids of being on these

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Speaker 1: dating apps. But it's like a little cheesy. It's like

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Speaker 1: I met an ex of mine at ten June nightclub

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Speaker 1: in the Meatpacking District. I didn't always love telling people

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Speaker 1: that I met someone else that I was in a

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Speaker 1: very serious relationship with on an app. I didn't always

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Speaker 1: love saying that. Like it's just like I didn't love

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Speaker 1: saying that. People love saying they're a member of the core.

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Speaker 1: I love it and Thank you to all the matchmakers.

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Speaker 1: One of my New Year's resolutions is I am attempting

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Speaker 1: making a good attempt to look good on some level

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Speaker 1: every day. Like I'm gonna put something on, I'm gonna

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Speaker 1: put a little bit of makeup on. I'm gonna put

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Speaker 1: my rock lip volumeizer. Have you tried this product? It's

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Speaker 1: this like dirm correction lip volumizer, and it basically is

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Speaker 1: like it's just always in my purse because it's gonna

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Speaker 1: plump up my lips. It's gonna give it a little pinkness.

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Speaker 1: It's got a nice applicator. It's in my little makeup bag,

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Speaker 1: and I am going to like have that all the time.

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Speaker 1: So even if I'm not putting full makeup on, like

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Speaker 1: I'm gonna have like a little bit of pinkness to

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Speaker 1: the lips and I'm gonna have a little like blush

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Speaker 1: tint for the cheeks in case I you know, but

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Speaker 1: I'm trying to go out and like start off looking cute.

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Speaker 1: So just be honest about who you are. You could

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Speaker 1: change it in some cases, but you're gonna be much

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Speaker 1: happier if you know exactly who you are and then

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Speaker 1: work with that. I know people in marriages that are functional,

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Speaker 1: maybe peaceful, but not ideal. And as I've observed whether

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Speaker 1: or not they should stay in these marriages, I've realized

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Speaker 1: that there are many different elements to those types of

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Speaker 1: choices that are not just about if you're happy. They

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Speaker 1: involve can you afford it? They involve what stage are

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Speaker 1: the kids at. They involve logistics and like schools and

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Speaker 1: locations and where people live. But one of the things

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Speaker 1: that I find interesting is that people don't discuss enough,

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Speaker 1: like the dynamic of the marriage, the friend group and

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Speaker 1: the vibe and the community.

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Speaker 2: Like when you're.

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Speaker 1: Married, if you have a lot of couple friends and

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Speaker 1: you go on vacations together and you do dinners together,

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Speaker 1: and everyone's friends with everyone, that's a community, and you're

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Speaker 1: really breaking up a community. And in many cases, staying

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Speaker 1: together is a good idea because the individual will be

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Speaker 1: so unhappy because they're literally snatched and pulled out of

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Speaker 1: their community. And being married is not just about two

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Speaker 1: people having sex, being in love and wanting to spend

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Speaker 1: the rest of their lives together. There are some people

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Speaker 1: that are married, but they're always with other people, and

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Speaker 1: that may not even be bad because you're part of

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Speaker 1: a community. You're like at your own private golf club

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Speaker 1: in your neighborhood.

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Speaker 2: I don't mean literal golf club. I mean you have

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Speaker 2: your own community.

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Speaker 1: And I know some people that if they pull out

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Speaker 1: of that, they're going to be a fish out of water.

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Speaker 2: They might die.

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Speaker 1: They're like a prisoner that you took out after being

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Speaker 1: in jail for so long.

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Speaker 2: They don't know how to live like that. They really don't.

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Speaker 1: So being not the most happy in a marriage might

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Speaker 1: not be worse than being unhappy with the lack of community.

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Speaker 1: Like these are real decisions. And I know people that

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Speaker 1: don't go out laid or go out and party that

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Speaker 1: much that think that their homebody is just because they

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Speaker 1: like to go to bed somewhat early, but they really

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Speaker 1: aren't because they like community. Like you have to know

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Speaker 1: if you're a homebody or a community person. They like

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Speaker 1: just knowing that they can be social if they want,

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Speaker 1: that they can go play poker, that they can go

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Speaker 1: take the golf card over to the dining place so

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Speaker 1: that they can go play golf, or that they can

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Speaker 1: do the tennis thing or be by the pool. I

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Speaker 1: am not a community person, per se. I like to

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Speaker 1: be near a community I like to be near some

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Speaker 1: version of a hotel, club or some version of a

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Speaker 1: thing that I know is there if I want to go,

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Speaker 1: but I don't go, and I don't know anyone there.

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Speaker 1: I just like to know that it's there. It makes

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Speaker 1: me feel good. I am a homebody. I'm not a

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Speaker 1: community person. I make tremendous efforts to put outfits on,

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Speaker 1: to put makeup on, to be social, but I am not.

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Speaker 1: But social is not even necessarily the same as community.

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Speaker 1: There's homebody, there's social and community, and everyone wants to

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Speaker 1: like cosplay that. There's something differently. I'm not very social,

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Speaker 1: and you're like, yes you are. What are you talking about?

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Speaker 1: You were out playing cards yesterday, You're out, Yes you are.

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Speaker 1: You're out at dinner every night with some girlfriends, even

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Speaker 1: if they're coming over to your house to have a

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Speaker 1: dinner party or cookies or that's very social. It's very

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Speaker 1: community like. You're constantly doing something with other people. You're

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Speaker 1: taking walks, you're doing this, you have your pick a

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Speaker 1: ball like, and it's social.

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Speaker 2: So I am neither of those things.

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Speaker 1: But you must decide and determine what you are and

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Speaker 1: be honest with yourself, because that's the only way that

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Speaker 1: you're going to truly be happy as a creature. As

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Speaker 1: a creature, if you're a homebody, you are inclined to

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Speaker 1: be home. You may need to intervene to go out

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Speaker 1: so you don't feel like a total loser. But you

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Speaker 1: can't book three nights in a row, cookie making club,

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Speaker 1: book club, go to dinner somewhere.

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Speaker 2: You'll die.

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Speaker 1: You can't do it. It'll make you suffocate, it will

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Speaker 1: make you it's just not for you. If you are

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Speaker 1: a community person, you need to set yourself up in

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Speaker 1: a community environment and continue that, and you have to

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Speaker 1: have a relationship that fosters at I went on a

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Speaker 1: date with a guy that told me fifty times about

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Speaker 1: how community he is and communities are great, and I

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Speaker 1: was like, oh, I don't think i'd like that. He's like, well, no,

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Speaker 1: you'd be the least famous person there. This one lives here,

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Speaker 1: that one lives there. I'm like, great, I don't care

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Speaker 1: if they're famous or if they're not. I don't want

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Speaker 1: to be part of a community. I don't want to

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Speaker 1: see Madonna and then Jack Nicholson and this one. I

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Speaker 1: don't care if they're part of my community and they're rich,

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Speaker 1: and famous. I don't want to see any of them.

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Speaker 1: I don't want to have consistency of activity or seeing people.

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Speaker 1: I don't want to be part of that thing. That's

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Speaker 1: not my thing. I want it to be there. I

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Speaker 1: might dip in, but I don't want to be part

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Speaker 1: of it. That's just me being honest. And yeah, social,

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Speaker 1: I don't want to do that every night. But if

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Speaker 1: you are a social person, you need to live in

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Speaker 1: a social place, you need to have access to social activities.

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Speaker 1: You need to marry or date a social person. These

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00:16:55,520 --> 00:16:57,920
Speaker 1: are three different types of things, and they are very

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Speaker 1: important in marriage, out of marriage, dating out of dating,

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00:17:01,120 --> 00:17:04,960
Speaker 1: in friendship out of friendship, in friend groups, in decisions,

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Speaker 1: in work, in collaborative practices. I'm not a social creature

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Speaker 1: in work either. I crowdsource, I get on the phone,

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Speaker 1: I have access to every contact. I call them all.

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Speaker 1: I crowdsource, I get everyone's opinion. I mix it together.

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Speaker 1: I make the decision alone, not with a partner, because

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Speaker 1: I'm not a business social creature either. And I'm not

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Speaker 1: gonna go out with a name tag networking, be part

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Speaker 1: of a networking club, be a tiger, be part of

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Speaker 1: a ypo. I'm not that person. I'm not that person.

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Speaker 1: There's nothing wrong with that. There are people who should

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Speaker 1: be joining them because they're gonna, you know, really be

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Speaker 1: very linked in about it. I'm gonna connect to you

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Speaker 1: and I saw you there and connect to that person

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Speaker 1: and connect you to that person and do this mixer

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Speaker 1: and that mixer.

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Speaker 2: I'm not like that.

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Speaker 1: I pick my spots. I get in and out, and

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Speaker 1: it's usually for business. It's very rarely just for me

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Speaker 1: and like pointed for business, meaning I'm being paid this

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Speaker 1: much money, I'm going to speak here, I'm doing this

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Speaker 1: thing for this goal.

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Speaker 2: It's like just Lucy goosey.

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Speaker 1: Let me just go stand, you know, and connect with

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Speaker 1: people like I used to possibly meet successful and rich

379
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Speaker 1: and smart people to doom, god knows what. It's very pointed,

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Speaker 1: very specific, just in business and in personal, know the

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Speaker 1: type of creature that you are, because people say they're

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Speaker 1: one type of creature and they're not. I cannot tell

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Speaker 1: you how many people say to me that they're neat

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Speaker 1: or they're organized. Nine point nine out of ten people

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Speaker 1: that say they're neat or organized or not tapping with

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Speaker 1: people I'm dating, they love to say it, I'm very

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Speaker 1: neat I'm very organized.

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Speaker 2: No, you're not. Your clauset looks disgusting.

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Speaker 1: You have different ill matched hangars, your balls of clothing,

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00:18:36,840 --> 00:18:39,520
Speaker 1: You've a room of garbage. You're not a neat or

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Speaker 1: organized person. You have to tell me that. I'm gonna

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Speaker 1: see it in five seconds. I look at your dop

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Speaker 1: kit and I a sticky toothface at the bottom of it.

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00:18:45,880 --> 00:18:48,159
Speaker 1: I already know everything about you. If you have like

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Speaker 1: condiments that have like gross crustiness at like the top

396
00:18:51,440 --> 00:18:53,760
Speaker 1: of the spout, I already know everything I need to

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00:18:53,800 --> 00:18:56,320
Speaker 1: know about you. So I'm going to look in your

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Speaker 1: bathroom cabinet and it's I'm gonna see. I'm gonna see

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Speaker 1: what's going on down there, and it's going to be

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Speaker 1: like pulling your pants down