Speaker 1: The guys from paying. They've kind of showed me how
Speaker 1: much deequitment matters.
Speaker 2: I just love that I can hit any shot I
Speaker 2: kind of want.
Speaker 3: We're gonna be able to tell some fun stories about
Speaker 3: what goes on here to help golfers play better golf.
Speaker 2: Welcome back to the Pink Proving Grounds Podcast. I'm Shane Bacon.
Speaker 2: That's Marty Jerts and Marty. No guests today.
Speaker 1: Does it feel awkward not having a guest on?
Speaker 3: It feels like a calm silence here. But we're gonna
Speaker 3: be able to go deep on some We're gonna go
Speaker 3: deep on web fit today, Shane.
Speaker 2: Before we go deep on webfit, I'm now about two
Speaker 2: months into my seven. Would experience Marty Jertson and let
Speaker 2: me just say, not sure. I've been more in love
Speaker 2: with something in the golf bag that I am with
Speaker 2: my current seven. Would hit it all over the place.
Speaker 2: I'm hitting it when I don't need to hit it,
Speaker 2: just to hit it, Like that's how much I like
Speaker 2: this golf club.
Speaker 3: Are you chipping with it like Tiger Woods?
Speaker 2: I haven't started like the Todd Hamilton chipping with the
Speaker 2: thing around the greens, but like I just it took
Speaker 2: me a little bit of time to find the comfort
Speaker 2: in the loft and the moment that I felt that
Speaker 2: as long as I make a normal golf swing with it,
Speaker 2: I don't have to do anything different. I don't got
Speaker 2: to help the ball in the air. I don't have
Speaker 2: to keep it down with my hands. The moment that
Speaker 2: I felt comfortable that the seven wood would do what
Speaker 2: it is supposed to do, it's been kind of game changing.
Speaker 2: I don't know if I'll go back to the long
Speaker 2: iron again, at least for the foreseeable future. I've just
Speaker 2: been obsessed with the loft and wood.
Speaker 3: There's a certain freedom to it, for sure. Shame what
Speaker 3: is now you like to cut the ball? What is
Speaker 3: like the shortest really good seven wood you've hit? Is
Speaker 3: it like, you know, like a two twenty shot or shorter.
Speaker 2: I pulled it the other day from two twenty and
Speaker 2: I hit a great wed and it flew the green
Speaker 2: and I was like, I.
Speaker 1: Don't even care long it was.
Speaker 3: It was my Marty.
Speaker 1: Is it my home club eleventh hole?
Speaker 2: You can't go long and you can't go right, and
Speaker 2: I hit it long and right, and I was like,
Speaker 2: I don't need I'm gonna make but par bogie. It's
Speaker 2: fine like that was the shot I wanted to see.
Speaker 3: Yeah so too, you were trying to carve it in
Speaker 3: there two twenty Yeah, Yeah, yeah yeah. I love that
Speaker 3: show a little bit more two Fortyvin.
Speaker 2: Anyway, I just wanted to start the program giving a
Speaker 2: little bit of love to you and Ping in general,
Speaker 2: because this seven wood has been eye opening, game changing,
Speaker 2: whatever you want to do. It's it's so fun having
Speaker 2: three headcovers in the bag. Like another thing people don't
Speaker 2: think about is you got all these headcovers floating around.
Speaker 2: Where can you use them? How do you pair them up?
Speaker 2: Now you got another club to throw a cover.
Speaker 3: On, Well, it's faulty. Can use them as handwarmers, you know,
Speaker 3: in between if you if just if you need it.
Speaker 1: Up here, you need that where you are right now.
Speaker 3: Not the case.
Speaker 2: You mentioned webfit Marty, and I wanted to get into
Speaker 2: it because I went through the ping webfit earlier.
Speaker 1: Today.
Speaker 2: I was asked to go through it and see the
Speaker 2: results it would pump out, and I would say I
Speaker 2: was pleasantly surprised that it gave me the clubs I
Speaker 2: currently have in my golf bags, same driver, same three wood,
Speaker 2: same irons. I know this is the purpose of this experiment,
Speaker 2: but it was great to see that what I plugged
Speaker 2: in as maybe as simplistic as I feel like my
Speaker 2: golf game is, web fit was the same as as
Speaker 2: as people, you know, watching you hit golf balls and
Speaker 2: leaning on track man to see what the results it
Speaker 2: look like.
Speaker 3: Yeah, definitely, Shane, that is It is funny you say that,
Speaker 3: but it does make sense because we built webfit to
Speaker 3: be you know, it's people talk about AI nowadays and
Speaker 3: you know, you build artificial intelligence and how good that
Speaker 3: artificial intelligence is, which is really just algorithms that are
Speaker 3: computed by a computer. We've been doing that for a
Speaker 3: long time since the calculator, you know. But the modern
Speaker 3: day AI is trained off our actual fittings. So webfit
Speaker 3: is AI fitting based on our actual fittings that we
Speaker 3: do at the ping proving grounds, our mobile fitting van,
Speaker 3: our account fittings, and that becomes smarter and smarter over
Speaker 3: time because we constantly are feeding it our actual fitting data.
Speaker 3: So you coming here to the proving grounds getting fit
Speaker 3: generate your fitting actually helped inform the algorithms that are
Speaker 3: baked within webfit that made that recommendation to you. So
Speaker 3: it's it's super fun, super valuable, and I think a
Speaker 3: really good way for golfers out there to use webfit
Speaker 3: Shane is to let's say you are we launch a
Speaker 3: new iron, Let's say Ping launches a new iron, we
Speaker 3: launch a new metal wood, we launched the chipper, and
Speaker 3: you're the first thing you do is like, hey, is
Speaker 3: this club? Would this club be a good match for me?
Speaker 3: You just log into webfit dowtping dot com, go through
Speaker 3: the survey there, and it will give you. It'll build
Speaker 3: your whole bag as you're going through it, and you
Speaker 3: will have a really good education as to the fitting
Speaker 3: process and whether or not that new club might be
Speaker 3: good for you to go check out and uh worthwhile
Speaker 3: when you go book your fitting. So it's a really
Speaker 3: good kind of practice round, so to speak. It's kind
Speaker 3: of like your fitting is going to be your tournament round,
Speaker 3: and you're getting ready for your tournament. You can go
Speaker 3: play a practice round at the event at the course.
Speaker 3: I would really view webfit as like playing a practice
Speaker 3: round for your fitting, getting you prepared, getting you familiar
Speaker 3: with our product, our product portfolio, and if you're a
Speaker 3: golfer out there that's intimidated by the fitting process. It
Speaker 3: is the perfect entry point to go even see what
Speaker 3: type of questions you're going to get asked and what
Speaker 3: the process you're going to go through in your real
Speaker 3: life dynamic fitting.
Speaker 2: Yeah, I mean it took me less than five minutes.
Speaker 2: I mean, you fill out your profile, you sign in,
Speaker 2: and then you kind of go through and ask you
Speaker 2: a lot of very general questions about your golf game.
Speaker 2: How far to hit your seven iron, how far to
Speaker 2: hit your driver? Which shot shape do you like to see?
Speaker 2: I thought was a kind of a cool question to
Speaker 2: throw in there, and also I thought it was interested
Speaker 2: to see trajectory. I thought was a really cool thing
Speaker 2: to kind of It makes you think, Marty, I think sometimes,
Speaker 2: and we joke about this a lot with our bodies
Speaker 2: and with our golf game, how much do you really
Speaker 2: think about your own golf game?
Speaker 1: Really?
Speaker 2: From first t through the eighteenth green? What does the
Speaker 2: shots look like? What do you lean on in a
Speaker 2: pressure pack situation? Some of these questions kind of make
Speaker 2: you step back and go what what do I want
Speaker 2: it to look like?
Speaker 3: Yeah, and I think a lot of times we get
Speaker 3: folks who come in here Shane to the proving grounds
Speaker 3: and we'll ask them questions about their own performance, and
Speaker 3: they might be stifled by it, right, They might be
Speaker 3: like you're putting them on the spot, like, oh, do
Speaker 3: you miss your you know, do you miss more putts
Speaker 3: left or right? And you're like, I don't know, I
Speaker 3: can't remember. Maybe don't keep stats on it. I think
Speaker 3: the ultimate scenario is to collect some level of stats
Speaker 3: from your on course play, but that might not be
Speaker 3: practical for everybody. So going through webfit and I think
Speaker 3: what you experienced Shane, and how we design the questionnaire.
Speaker 3: It gives you that chance, in the comfort of your
Speaker 3: own home to have some time to be retrospective about
Speaker 3: your own game, which can be quite frankly intimidating in
Speaker 3: a fitting environment. Or maybe you only you go book
Speaker 3: your fitting, you only have an hour forty five minutes.
Speaker 3: You're trying to get a lot done in this short
Speaker 3: amount of time. Go through webfit first, take your time.
Speaker 3: Yes you can go through it in only five minutes,
Speaker 3: but maybe go through it, think about it for a
Speaker 3: day or two, Go answer the questions again. Change things
Speaker 3: in there in terms of your trajectory or your shot shape,
Speaker 3: and see how that might vary the recommendations that come
Speaker 3: out on the other end, Marty.
Speaker 2: It's basically like an advanced version of the questionnaire you'd
Speaker 2: get if you go see a doctor, right whereas pain
Speaker 2: why does it hurt? I mean, it's basically just filling
Speaker 2: out all that information, not just for the golfer that's
Speaker 2: headed to the proving grounds or headed to meet with
Speaker 2: a fitter, but it's also beneficial for the fitters as well.
Speaker 3: Yeah, definitely, And I think that's a great call to
Speaker 3: action for folks who go through it. You go through
Speaker 3: webfit and at the very end you can print the results,
Speaker 3: save it as a PDF, and email it to yourself.
Speaker 3: And I would highly advise anyone going out there who's
Speaker 3: who's gonna take the time to go to a fitting,
Speaker 3: go do webfit fit first and send your fitter or
Speaker 3: print them out or email it to yourself and have
Speaker 3: all that information. Bring it to the fitter, because again
Speaker 3: it will be exactly like you said, Shane, maybe you're like,
Speaker 3: you know, you're going to the chiropractor, the doctor, Okay,
Speaker 3: circle the pain points, where is it hurt? Where do
Speaker 3: things hurt? It's kind of like doing all that homework
Speaker 3: ahead of time in the fitting and it will provide
Speaker 3: a fantastic jump start because one of the things, Shane
Speaker 3: that paying our product portfolio. It's not like the old
Speaker 3: days where everyone gets fit into the I two's and
Speaker 3: that's the iron that literally everybody uses. Right, we have
Speaker 3: six different Iron models and then our lady's specific custom
Speaker 3: engineered designed for the ladies are gl E three Iron.
Speaker 3: So that makes seven different Iron models. So when we
Speaker 3: have so many different models, I think it can be
Speaker 3: super intimidating for the everyday golfer to figure out which
Speaker 3: Iron models for me. I mean, I'll give another example
Speaker 3: shame for my own life is I'm in the market.
Speaker 3: I got a fifteen year old mountain bike. My kids
Speaker 3: are out riding these fancy mountain bikes and mine's old.
Speaker 3: I need a new one, And I go onto Trek's
Speaker 3: website and I'm like which bike is for me? And
Speaker 3: they have a great finder, like, Okay, what is your
Speaker 3: how are you going to be using it? What type
Speaker 3: of trails are you going to go on? How often
Speaker 3: do you ride? You're answering those questions to help whittle
Speaker 3: you down from all their entire offering down to a
Speaker 3: couple different options. Webfit is doing that exact same thing.
Speaker 3: It takes the intimidation off because we want to have
Speaker 3: all those irons. All these irons are custom engineered for
Speaker 3: certain type of golfers and we can get super targeted
Speaker 3: in terms of who they're for. Not only are irons,
Speaker 3: but are different driver models we have now or LST
Speaker 3: Fairywood designed. Do you need a chipper or not? And
Speaker 3: do you need the IT grind in our wedges to
Speaker 3: help you get out of the bunker. Webfit is the
Speaker 3: is the go to spot to kind of narrow down
Speaker 3: from our product offering and get you into that surgical location, uh,
Speaker 3: and simplify things for you. Marty.
Speaker 2: I've been very, very impressed with the technology at PING
Speaker 2: over the years. Just y'all's you know, y'all's need to
Speaker 2: push the envelope in terms of technology. I mean you're
Speaker 2: always introducing new stuff. And what I've learned from you
Speaker 2: specifically especially on this podcast, is all of this technology
Speaker 2: is basically a solution to a problem. What was the
Speaker 2: problem here that you saw needed web fit to kind
Speaker 2: of solve?
Speaker 3: Yeah, I think there's so many golfers I mentioned in
Speaker 3: it a little bit earlier, Shane are too intimidated to
Speaker 3: go out and do a fitting like uh and and
Speaker 3: I can relate to this. Let's say I'm gonna get
Speaker 3: into running, and I'm gonna go to the running store
Speaker 3: and they're gonna put me on this fancy, you know
Speaker 3: thing that's gonna measure how my feet land and look
Speaker 3: at my gate, and I might be embarrassed about that.
Speaker 3: I just I just barely want to get into running.
Speaker 3: I'm not right. I'm not good enough to go do
Speaker 3: a fit. I want to begin.
Speaker 2: Baby, you don't have to get exact a advanced marathon
Speaker 2: running shot.
Speaker 3: Yes, Or I'm gonna try skiing, but I don't need
Speaker 3: the I don't need to come to the ping proven
Speaker 3: grounds equivalent to three D motion capture of skiing. I'm
Speaker 3: just barely getting in there right. But the fitting matters.
Speaker 3: It's not like, you know, I can go out with
Speaker 3: any ski. I can have a ski the wrong shape
Speaker 3: or too long or too short. It needs to be
Speaker 3: fit to me right. But I don't need that highest
Speaker 3: degree of fitting logic. I need something simple, right, simple
Speaker 3: and basic. And that is the number one problem. I
Speaker 3: think the most important problem that webfit solves is for
Speaker 3: the golfers. Out there, the individual golfers that are intimidated
Speaker 3: or not familiar with the fitting process, and they're looking
Speaker 3: at our product and going, hey, man, Ping makes a
Speaker 3: lot of different products. I don't know, of those seven
Speaker 3: different irons, which one might be right for me. So
Speaker 3: if you're a little bit intimidated by fit the fitting process,
Speaker 3: and you're maybe confused or you know, looking at all
Speaker 3: of our different products and not sure which one might
Speaker 3: be right for you, that is the exact problem that
Speaker 3: web fit solves. Marty.
Speaker 2: I've never thought about that in terms of technology. I mean,
Speaker 2: you know, Ping introduces all these iron options now, which
Speaker 2: is great when you think about it, you know, kind
Speaker 2: of at the in the macro, but when you dive
Speaker 2: really into the small portions of this, it can be
Speaker 2: confusing for a golfer to go the blueprint might play
Speaker 2: for me, but you know, maybe I could lean on
Speaker 2: a more forgiving eye ron like the more options, maybe
Speaker 2: the more complicated it can be, especially in golf, which
Speaker 2: everybody's always kind of like peeking in their friend's bag,
Speaker 2: you know, going, ah, those look pretty good, or you
Speaker 2: know that driver looks like it's performing, well, could I
Speaker 2: get a few more yards out?
Speaker 1: Of it.
Speaker 2: It does seem, as we've talked so much about intimidating
Speaker 2: for average golfers every day golfers, high handicapped players to
Speaker 2: want to have somebody dissect their game, their bag, the
Speaker 2: way they perform, when, like you said, they're only trying
Speaker 2: to run a couple of miles.
Speaker 3: Yeah, exactly, Shane. Is this is a fun little stat
Speaker 3: for you here. Chris Brody, who's my colleague here in
Speaker 3: the head of fitting science, he ran the combinatorics on
Speaker 3: webfit all the different combinations of specs.
Speaker 1: Can I guess?
Speaker 3: Guess? Take a guess?
Speaker 2: Okay, so I mean you're talking so this would include drivers, woods, hybrids, irons.
Speaker 3: Wedges, wedges, and putter.
Speaker 1: Oh, I mean, is.
Speaker 2: This like one hundred and fifty million options? More, what
Speaker 2: is the number? Seventeen trillion combination? Believe it seventeen trillion.
Speaker 2: And that actually excludes changing your clubhead speed to give
Speaker 2: different shaft recommendations because you actually get a shaft, you
Speaker 2: get a ballpark shaft recommendation built out of what I mean,
Speaker 2: you're talking like one hundred trillion options. Honestly, when you
Speaker 2: start to kind of implement shafts, I.
Speaker 3: Mean you have to put shaft in there.
Speaker 2: I mean, that's crazy to think about it. And again,
Speaker 2: I mean your goal, everyone's goal at the proving Grounds
Speaker 2: is to fit the golfer with what best serves their
Speaker 2: specific golf game. And we are talking in the trillions.
Speaker 2: That can be hard to do on both sides of things.
Speaker 2: That could be hard to do for the golfer and
Speaker 2: that could be hard to do for the fitter.
Speaker 3: Yeah, you know, Shane, And when when we first kicked
Speaker 3: off the pod, we did that, we did the tour
Speaker 3: through our manufacturing area, right, and you saw all the
Speaker 3: different weight combinations, all the different shafts, all the different
Speaker 3: uh you know, hazzle settings, lanks, grips. Are you gonna
Speaker 3: put extra wrap on the grip? Are you gonna do
Speaker 3: a custom swing weight? Or are you gonna step the shafts?
Speaker 3: Are gonna tip trim them? You start doing the combinations
Speaker 3: on that and we can do a lot of things.
Speaker 3: But again I think it's how do you make the
Speaker 3: complex simple and help jumpstart somebody to our fitters out there.
Speaker 3: Webfit is a great way and this is how we
Speaker 3: use it the proving Grounds. We will when somebody's schedules
Speaker 3: of fitting here we will ask them to go through
Speaker 3: webfit ahead of time, and again that educates them on
Speaker 3: the fitting process if they've never been through it, or
Speaker 3: they want to get familiar with our ping fitting process,
Speaker 3: and it gives us a jump start. It gives us
Speaker 3: a really good jump start. We get that ahead of time.
Speaker 3: So if you're a fitter out there, you can also
Speaker 3: make really good use of this tool because it will
Speaker 3: be a win win for both the customer and you
Speaker 3: by doing a little bit of that pre round practice
Speaker 3: round to the fitting process and give you that jump start,
Speaker 3: save you a little bit of time in the fitting process,
Speaker 3: help you narrow things down. We've done that algorithmically. It's
Speaker 3: kind of like having the brains of all of our
Speaker 3: master fitters looking at the questionnaire and making some decisions
Speaker 3: right there.
Speaker 1: Yeah.
Speaker 2: I mean if you think about a fitting lasting forty
Speaker 2: five minutes for an hour, right, and you never think
Speaker 2: about this, but changing heads at a club take seconds, right,
Speaker 2: pulling out new irons take seconds. I mean that can
Speaker 2: impede in theory into someone's fitting experience. And if you
Speaker 2: go through webfit and the fitter can go, Okay, this
Speaker 2: is the shaft this golfer might might be leaning towards
Speaker 2: or at least I could get five shafts similar to
Speaker 2: what webfit says to put the golfer in. Or these
Speaker 2: irons are not going to be for this person, these
Speaker 2: wedges likely not going to be, you know, the thing
Speaker 2: I should throw their way all of a sudden, you
Speaker 2: might have saved ten to fifteen minutes in the whole
Speaker 2: fitting experience.
Speaker 3: Yes, exactly, Shane. And one of the other things I
Speaker 3: think is super fun about webfit this has been baked
Speaker 3: into how we built it is now that you, Shane,
Speaker 3: have created a profile, You've answered your questionnaire. Okay, if
Speaker 3: nothing changes there and we launch a new product. Let's
Speaker 3: say we launch a new iron or a new wedge model.
Speaker 3: You can log back in right when that launches, and
Speaker 3: you will if that's the right iron for you and
Speaker 3: wedges for you. You will get a those recommendations you
Speaker 3: want need to re answer the survey again. We'll be
Speaker 3: refreshed in your profile and pig nation. That is super cool.
Speaker 3: I know I personally enjoyed doing that. I have my
Speaker 3: profile in there and I'll log in and and uh
Speaker 3: and and see those recommendations refreshed. So how you answer
Speaker 3: those questions is kind of evergreen, and then we will
Speaker 3: keep servicing and updating, you know, our product database, rerunning
Speaker 3: the algorithms like our master fitters, looking at your game
Speaker 3: and determining if that's something that is worthwhile for you
Speaker 3: to go take a look at and and go do
Speaker 3: in a in actual dynamic fitting on a launch monitor.
Speaker 2: Marty, have you created more golf clubs or websites? What
Speaker 2: do you feel like at this point on your resume,
Speaker 2: which one, which one's more expansive?
Speaker 3: If you will, Oh, man, I'm gonna have to do
Speaker 3: it tally.
Speaker 2: I think it's still still seventeen trillion.
Speaker 3: It's seventeen trillion combinations. It's still clubs, but websites and
Speaker 3: apps is catching up very quickly here, Shane, did.
Speaker 2: You ever think this would be the avenue that you
Speaker 2: would be going down, basically creating a driven tools to
Speaker 2: benefit the golfer when you, you know, first started a
Speaker 2: ping as an intern whatever twenty five years ago.
Speaker 3: No, I mean, honestly, no, I think it's it's only
Speaker 3: been really probably Yeah, I think iping, and you know,
Speaker 3: I think a lot of what we're building now is,
Speaker 3: you know, it is kind of a modern contemporary version
Speaker 3: of our inflight fitting software, which is right when launch
Speaker 3: monitors first came out, Shane fitters didn't know what to
Speaker 3: do with them. You know, it was just data, right,
Speaker 3: and there was no there was no you know, stat
Speaker 3: areas back then, there was no launch efficiency score, there
Speaker 3: was no hey, do this with the data. And so
Speaker 3: you know, we built this in flight software which provided
Speaker 3: that guidance to the fitter in our fitters really love that.
Speaker 3: In the previous version of webfit, Shane was called in
Speaker 3: flight web. It was the web version of inflight and
Speaker 3: so webfit is the modern day version, which which is
Speaker 3: you know, applying smart, intelligent AI algorithms to help golfers
Speaker 3: get fit better. And I still think, Shane, quite frankly,
Speaker 3: we're just scratching the surface on this front. We got
Speaker 3: more fun ideas and in our ideas list is longer
Speaker 3: than our time to build all these things that.
Speaker 2: Actually might be closer to the tree. How you know,
Speaker 2: I was thinking about this the other day. I played
Speaker 2: golf with a couple of my buddies that work at Arcos,
Speaker 2: and I know you guys lean heavily on Arcos and
Speaker 2: all that data, and I was just thinking, as it's
Speaker 2: just kind of a golfer on the golf course.
Speaker 1: The fact that now.
Speaker 2: In twenty twenty three and beyond, you someone at a
Speaker 2: golf company that is driven by making golf easier and
Speaker 2: better for the everyday player. The fact that you can
Speaker 2: actually find that information at the snap of a finger
Speaker 2: has to make your job not just easier in theory,
Speaker 2: but just so much more fun. To be able to
Speaker 2: dive into this data across the country and worldwide that
Speaker 2: tells you what fifteen handicaps are doing for from this
Speaker 2: distance that otherwise would have been a total guess.
Speaker 3: Yeah, no, it's gold. I mean, I can't tell you.
Speaker 3: For decades we were around the office and you have
Speaker 3: to hypothesize, well, I you know, my father in law
Speaker 3: is like this, and you know he I see him
Speaker 3: playing golf like this, but but you don't. It's all
Speaker 3: what we call antek data. You know, it's like, oh,
Speaker 3: I know three people and I played some golf with
Speaker 3: him and there you go. Now with the Arcos data, man,
Speaker 3: oh man, we have very high volume data. And so
Speaker 3: to kind of tie that Shane to the web fit side,
Speaker 3: is now, if to kind of go in and do webfit,
Speaker 3: you have to create a ping Nation account, which is
Speaker 3: kind of like our community. You log into our website
Speaker 3: and you'll you'll when you first log in up there,
Speaker 3: you click on your profile, you get these tiles, and
Speaker 3: one of the tiles that's available to you if you've
Speaker 3: played like I think it's five or more rounds with
Speaker 3: Arcos on your clubs and our pin clubs, you'll have
Speaker 3: a tile in there called my game Insights. So this
Speaker 3: is data from your Arcos on course play. And then
Speaker 3: it's like myself, Chris Brody are data scientists here looking
Speaker 3: at your on course play and we can draw club
Speaker 3: fitting and game improvement conclusions based on your on course
Speaker 3: play driven by the Arcos data. So this is literally
Speaker 3: like a dream come true. It's like having a little
Speaker 3: data scientist looking at your game and saying, hey, you
Speaker 3: might want to get your gapping. Take a look at
Speaker 3: your gapping because we're noticing an issue here. You tend
Speaker 3: to miss it. Write a lot off the tee. You
Speaker 3: might want to put your CG shifter in the draw
Speaker 3: or go see your club fitter. So this is early
Speaker 3: day's shane of that concept of providing data science solutions,
Speaker 3: just like the tour players do, and they have their
Speaker 3: data science coach looking at their game, their shot link data.
Speaker 3: We actually have that product ties within pig Nation under
Speaker 3: that feature called My Game Insights.
Speaker 2: I mean, none of us are going to hit it
Speaker 2: like Victor Hovelin or drive it like Tony Fena. But
Speaker 2: the fact that modern technology has allowed us to fill
Speaker 2: in the holes with our golf game in terms of
Speaker 2: gapping like you said, or perfecting the bag, making sure
Speaker 2: it's fit exactly for you, it is. It is so
Speaker 2: much more available. I think that's probably the term I
Speaker 2: lean on the most is so many of my golf
Speaker 2: friends that just had no idea right They didn't know
Speaker 2: what a gap was in their bag. They didn't realize
Speaker 2: that they had issues in certain parts of the bag
Speaker 2: that would be simply fixed or at least improved if
Speaker 2: you leaned into all of this available technology that's out
Speaker 2: there that wasn't available twenty five thirty years ago.
Speaker 3: Yeah, and I think that's I think that topic, Shane.
Speaker 3: How we've thought about that on bringing it back to
Speaker 3: Webfit is that as you're going through Webfit, you probably
Speaker 3: noticed this we have. It's an educational experience. We built
Speaker 3: it to not only just provide you with a possible
Speaker 3: club recommendation to pa that you can take with you
Speaker 3: to a f but to educate the golfer on the
Speaker 3: fitting process. So as you're answering those questions, we have
Speaker 3: these little helper tips or tool tips called you know,
Speaker 3: where you can click down and give you more explanations
Speaker 3: says why does this matter? Tell me your heightened risk
Speaker 3: of floor? Why does this matter? You know? And I
Speaker 3: think educating the golfer as they go through that is
Speaker 3: another one of the goals that's been super helpful. We
Speaker 3: did the same thing with Balnamic. We want it to
Speaker 3: be an educational experience. Why does this matter? Why can
Speaker 3: you see different properties in golf balls? How's it going
Speaker 3: to impact your game? And the more empowered and educated
Speaker 3: the end consumer is the better.
Speaker 1: Yeah.
Speaker 2: Something I was impressed with with webfit was once they
Speaker 2: recommended a golf club, it would also give you a
Speaker 2: description of.
Speaker 1: What the club was about.
Speaker 2: You know, So if you're somebody that doesn't know a
Speaker 2: whole bunch about the available irons at paying and it
Speaker 2: now all of a sudden, you've got a recommended iron,
Speaker 2: it actually describes what that iron does and performs, like
Speaker 2: and ballflight, all those types of things because you kind
Speaker 2: of get to the end of the test and if
Speaker 2: the teacher doesn't tell you what you did wrong or
Speaker 2: didn't tell you how to improve on it, I mean,
Speaker 2: what do you learn from that experience?
Speaker 3: Yeah, exactly, Shane. I mean again, I go back to
Speaker 3: my mountain bike thing, because I'm going through it right now.
Speaker 3: I'm like, you know, tell me about this model. Tell
Speaker 3: me about this model and why it might be for me.
Speaker 3: That's super helpful, because how do you kind of cut
Speaker 3: through the weeds and find the needle in the haystack
Speaker 3: of all the different offerings out there. We are obviously
Speaker 3: super familiar with our whole product portfolio, but I empathize
Speaker 3: with some golfers that might not have looked at clubs
Speaker 3: in the last three, four or five years. Maybe they're
Speaker 3: out looking for a new set of irons. All of
Speaker 3: a sudden, they're not as familiar with our product portfolio
Speaker 3: of us having just g irons and irons. Oh, ping's
Speaker 3: got all this new stuff. I'm a little intimidated. This
Speaker 3: is the way to kind of fight through that intimidation
Speaker 3: in a very intelligent way. And again, I think you
Speaker 3: noticed this. You got your whole bag pretty much built
Speaker 3: exactly as you're fitting that you got here at the
Speaker 3: proving grounds. It is. It is creepily accurate the results
Speaker 3: that pop out a webfit webfit.
Speaker 2: Dot ping dot com if you want to check it out.
Speaker 2: And as Marty said, this is a very important thing
Speaker 2: to do before you go get fit if you're interested
Speaker 2: in getting fit, if you just want to kind of
Speaker 2: take the test if you will, and see what it
Speaker 2: spits out at you. I think it's worthy of your time,
Speaker 2: doesn't cost you anything. It takes five ten minutes of
Speaker 2: your time if you want it to take that long.
Speaker 2: I love what Marty said about maybe going through it
Speaker 2: and then taking a day and coming back to the
Speaker 2: results and making sure you input it everything correctly. But
Speaker 2: it's a quick and easy process to improve this entire
Speaker 2: experience that, like you said, Marty, so many golfers are
Speaker 2: intimidated by or maybe don't even want to dive into
Speaker 2: because they're not sure what they're going to experience.
Speaker 3: Yeah, Shane, I can't tell you how many friends and
Speaker 3: family members. I'll have a cousin and their you know,
Speaker 3: golf's exploding. People want to go play the game. After
Speaker 3: COVID here, I'll have a cousin in Wisconsin. It'll be like, Hey,
Speaker 3: I want to get my wife clubs. What should I get?
Speaker 3: I'll send him the link to webfit she you know,
Speaker 3: they go through their answer the question, send me the specs.
Speaker 3: So it could definitely be used on that front. We
Speaker 3: also have a junior version on our website, so if
Speaker 3: you go on our website, you can find a junior
Speaker 3: version which will kind of build a prodigy bag for juniors.
Speaker 3: So it's it's great at spanning that whole spectrum of
Speaker 3: of golfer skill. Male female. Junior version a great place
Speaker 3: to get started. Learn more about the fitting process.
Speaker 2: Marty get currently getting my four year old son clubs made.
Speaker 2: I'm super excited about it. We took me ten minutes
Speaker 2: to do the hand to floor link things.
Speaker 1: He just kept going, what are we doing here?
Speaker 2: I'm like, just stand still watch your show for goodness sakes,
Speaker 2: I promise this will be over soon. But once I
Speaker 2: got the got it all figured out, we were dialed
Speaker 2: and I know he's going to be excited, actually showing
Speaker 2: a little bit of signs of being interested in golf. Marty,
Speaker 2: I'm fired up. We've he was outside the other day
Speaker 2: taking full swings. I told him not do it on
Speaker 2: the actual putting surface. Let's do that from the rough.
Speaker 2: But he's been mentioning golf a little more after about
Speaker 2: three and a half years of never bringing up the
Speaker 2: word once.
Speaker 3: You gotta, you gotta game a fight, you gotta, you gotta.
Speaker 3: We just had a four person putting contest, my two
Speaker 3: kiddos and my wife, and get a little get a
Speaker 3: little action on the line, get a little ice cream
Speaker 3: on the line. I'm bringing out the radar, the little
Speaker 3: PRGR radar for my kid to try to get his
Speaker 3: R on ball speed. Those kids, give him something to
Speaker 3: chase and they'll get after it.
Speaker 2: Marty, my entire winner is stack system focused. By the way,
Speaker 2: I hope you know that we're gonna be swinging hard.
Speaker 2: I've decided. I just turned forty. I've decided this is
Speaker 2: the goal going forward is to at least maintain. I
Speaker 2: don't know if I'm gonna improve, but my goal is
Speaker 2: to at least try to maintain where I'm at.
Speaker 3: So, Shane, we've looked at this on the stack data.
Speaker 3: After you get like thirty five, aged thirty five, we're
Speaker 3: looking at all of our users. You start to go
Speaker 3: down at about a half mile a year, a half
Speaker 3: mile an hour in club speed per year, Okay, until
Speaker 3: age forty five. Once you get to forty five, then
Speaker 3: it goes down like three quarters mile an hour per year.
Speaker 3: Then once you get to fifty five, you lose a
Speaker 3: mile an hour per year. So my point is, if
Speaker 3: you can maintain, you're actually huge.
Speaker 1: Oh there you go. I love that so much. Good chat.
Speaker 1: I find web fit very interesting, Marty.
Speaker 2: I think it's something that you know, even if you're
Speaker 2: not in the market to buy new golf clubs right now,
Speaker 2: I think it's it's worth a few minutes of your
Speaker 2: time just to see what it says. Because you know,
Speaker 2: you said scratching the surface. Every time we talk about
Speaker 2: new technology at ping, I am floored by a how
Speaker 2: advanced it looks, how clean it is, how easy it
Speaker 2: is to access. And for you to say we're only
Speaker 2: scratching the surface, I mean, I.
Speaker 1: Don't even know where we're gonna go. I'm excited to
Speaker 1: see what it looks like. But this stuff is crazy cool.
Speaker 3: Yeah, and especially I think the cool poud about webfit,
Speaker 3: Shane is it builds a whole back because a lot
Speaker 3: of people don't know gapping right? What is gapping?
Speaker 2: Like?
Speaker 3: How should I hold bag? After I go to driver
Speaker 3: and then I'm playing three wood? What should I go
Speaker 3: to next? Should I be going to a seven wood
Speaker 3: like you? Are that all the everyone's been raving about?
Speaker 3: Or should I maybe you know, what's the longest iron
Speaker 3: should I play? Should I end my set into six iron?
Speaker 3: Five iron? You know, maybe you got an old set
Speaker 3: where you still got a three or four iron? Hopefully not,
Speaker 3: but if so, now's the time to take a look
Speaker 3: at that. And webfit can can provide a really good
Speaker 3: framework to answer some of those questions that are otherwise
Speaker 3: hard to answer.
Speaker 2: Yeah, so check it out if you haven't yet, webfit
Speaker 2: dot ping dot com. This Proving Grounds podcast, by the way,
Speaker 2: is brought to you by my seven wood because my
Speaker 2: seven wood right now.
Speaker 1: Is my best friend. Marty. Always appreciate the time
Speaker 3: Love it nice chatching