WEBVTT - Episode 29: WebFit 0:00:00.400 --> 0:00:02.400 The guys from paying. They've kind of showed me how 0:00:02.480 --> 0:00:03.880 much deequitment matters. 0:00:04.160 --> 0:00:06.000 I just love that I can hit any shot I 0:00:06.080 --> 0:00:06.600 kind of want. 0:00:06.720 --> 0:00:08.520 We're gonna be able to tell some fun stories about 0:00:08.520 --> 0:00:10.640 what goes on here to help golfers play better golf. 0:00:11.520 --> 0:00:14.400 Welcome back to the Pink Proving Grounds Podcast. I'm Shane Bacon. 0:00:14.480 --> 0:00:16.959 That's Marty Jerts and Marty. No guests today. 0:00:17.200 --> 0:00:18.920 Does it feel awkward not having a guest on? 0:00:19.640 --> 0:00:23.639 It feels like a calm silence here. But we're gonna 0:00:23.640 --> 0:00:25.479 be able to go deep on some We're gonna go 0:00:25.800 --> 0:00:27.800 deep on web fit today, Shane. 0:00:28.120 --> 0:00:31.720 Before we go deep on webfit, I'm now about two 0:00:31.760 --> 0:00:36.080 months into my seven. Would experience Marty Jertson and let 0:00:36.080 --> 0:00:38.360 me just say, not sure. I've been more in love 0:00:38.840 --> 0:00:40.919 with something in the golf bag that I am with 0:00:41.000 --> 0:00:43.360 my current seven. Would hit it all over the place. 0:00:43.479 --> 0:00:45.080 I'm hitting it when I don't need to hit it, 0:00:45.159 --> 0:00:47.040 just to hit it, Like that's how much I like 0:00:47.080 --> 0:00:47.760 this golf club. 0:00:48.440 --> 0:00:50.880 Are you chipping with it like Tiger Woods? 0:00:51.400 --> 0:00:54.120 I haven't started like the Todd Hamilton chipping with the 0:00:54.680 --> 0:00:58.280 thing around the greens, but like I just it took 0:00:58.320 --> 0:01:01.320 me a little bit of time to find the comfort 0:01:01.400 --> 0:01:03.959 in the loft and the moment that I felt that 0:01:04.400 --> 0:01:06.800 as long as I make a normal golf swing with it, 0:01:07.040 --> 0:01:08.759 I don't have to do anything different. I don't got 0:01:08.760 --> 0:01:09.959 to help the ball in the air. I don't have 0:01:10.000 --> 0:01:12.760 to keep it down with my hands. The moment that 0:01:12.840 --> 0:01:15.640 I felt comfortable that the seven wood would do what 0:01:15.760 --> 0:01:19.440 it is supposed to do, it's been kind of game changing. 0:01:19.800 --> 0:01:22.880 I don't know if I'll go back to the long 0:01:22.920 --> 0:01:25.320 iron again, at least for the foreseeable future. I've just 0:01:25.400 --> 0:01:26.960 been obsessed with the loft and wood. 0:01:27.560 --> 0:01:29.640 There's a certain freedom to it, for sure. Shame what 0:01:29.800 --> 0:01:33.200 is now you like to cut the ball? What is 0:01:33.319 --> 0:01:36.280 like the shortest really good seven wood you've hit? Is 0:01:36.319 --> 0:01:39.080 it like, you know, like a two twenty shot or shorter. 0:01:39.680 --> 0:01:41.720 I pulled it the other day from two twenty and 0:01:41.760 --> 0:01:43.440 I hit a great wed and it flew the green 0:01:43.480 --> 0:01:44.080 and I was like, I. 0:01:44.000 --> 0:01:45.720 Don't even care long it was. 0:01:45.920 --> 0:01:47.080 It was my Marty. 0:01:47.160 --> 0:01:49.800 Is it my home club eleventh hole? 0:01:49.880 --> 0:01:52.120 You can't go long and you can't go right, and 0:01:52.200 --> 0:01:53.920 I hit it long and right, and I was like, 0:01:54.240 --> 0:01:56.360 I don't need I'm gonna make but par bogie. It's 0:01:56.400 --> 0:01:58.639 fine like that was the shot I wanted to see. 0:01:59.080 --> 0:02:01.120 Yeah so too, you were trying to carve it in 0:02:01.160 --> 0:02:03.880 there two twenty Yeah, Yeah, yeah yeah. I love that 0:02:03.920 --> 0:02:06.120 show a little bit more two Fortyvin. 0:02:06.120 --> 0:02:08.160 Anyway, I just wanted to start the program giving a 0:02:08.200 --> 0:02:11.160 little bit of love to you and Ping in general, 0:02:11.480 --> 0:02:14.960 because this seven wood has been eye opening, game changing, 0:02:14.960 --> 0:02:17.119 whatever you want to do. It's it's so fun having 0:02:17.160 --> 0:02:20.040 three headcovers in the bag. Like another thing people don't 0:02:20.080 --> 0:02:22.560 think about is you got all these headcovers floating around. 0:02:23.080 --> 0:02:25.200 Where can you use them? How do you pair them up? 0:02:25.240 --> 0:02:27.200 Now you got another club to throw a cover. 0:02:27.080 --> 0:02:29.960 On, Well, it's faulty. Can use them as handwarmers, you know, 0:02:30.040 --> 0:02:32.120 in between if you if just if you need it. 0:02:32.200 --> 0:02:34.280 Up here, you need that where you are right now. 0:02:34.400 --> 0:02:35.080 Not the case. 0:02:35.320 --> 0:02:38.359 You mentioned webfit Marty, and I wanted to get into 0:02:38.480 --> 0:02:42.720 it because I went through the ping webfit earlier. 0:02:42.760 --> 0:02:43.160 Today. 0:02:43.280 --> 0:02:45.360 I was asked to go through it and see the 0:02:45.400 --> 0:02:48.320 results it would pump out, and I would say I 0:02:48.480 --> 0:02:51.560 was pleasantly surprised that it gave me the clubs I 0:02:51.600 --> 0:02:54.880 currently have in my golf bags, same driver, same three wood, 0:02:55.160 --> 0:02:58.639 same irons. I know this is the purpose of this experiment, 0:02:58.760 --> 0:03:00.920 but it was great to see that what I plugged 0:03:00.960 --> 0:03:03.640 in as maybe as simplistic as I feel like my 0:03:03.720 --> 0:03:06.840 golf game is, web fit was the same as as 0:03:06.919 --> 0:03:09.480 as people, you know, watching you hit golf balls and 0:03:09.560 --> 0:03:11.160 leaning on track man to see what the results it 0:03:11.200 --> 0:03:11.520 look like. 0:03:11.760 --> 0:03:15.280 Yeah, definitely, Shane, that is It is funny you say that, 0:03:15.480 --> 0:03:18.880 but it does make sense because we built webfit to 0:03:19.040 --> 0:03:23.480 be you know, it's people talk about AI nowadays and 0:03:23.560 --> 0:03:26.960 you know, you build artificial intelligence and how good that 0:03:27.120 --> 0:03:30.600 artificial intelligence is, which is really just algorithms that are 0:03:30.639 --> 0:03:32.440 computed by a computer. We've been doing that for a 0:03:32.480 --> 0:03:36.160 long time since the calculator, you know. But the modern 0:03:36.240 --> 0:03:40.680 day AI is trained off our actual fittings. So webfit 0:03:40.960 --> 0:03:45.080 is AI fitting based on our actual fittings that we 0:03:45.160 --> 0:03:47.640 do at the ping proving grounds, our mobile fitting van, 0:03:47.800 --> 0:03:52.000 our account fittings, and that becomes smarter and smarter over 0:03:52.080 --> 0:03:56.240 time because we constantly are feeding it our actual fitting data. 0:03:56.280 --> 0:03:58.960 So you coming here to the proving grounds getting fit 0:03:59.560 --> 0:04:04.560 generate your fitting actually helped inform the algorithms that are 0:04:04.600 --> 0:04:08.040 baked within webfit that made that recommendation to you. So 0:04:08.120 --> 0:04:11.840 it's it's super fun, super valuable, and I think a 0:04:11.960 --> 0:04:15.240 really good way for golfers out there to use webfit 0:04:15.280 --> 0:04:19.120 Shane is to let's say you are we launch a 0:04:19.120 --> 0:04:21.479 new iron, Let's say Ping launches a new iron, we 0:04:21.560 --> 0:04:24.719 launch a new metal wood, we launched the chipper, and 0:04:24.839 --> 0:04:27.960 you're the first thing you do is like, hey, is 0:04:28.000 --> 0:04:30.479 this club? Would this club be a good match for me? 0:04:31.200 --> 0:04:35.000 You just log into webfit dowtping dot com, go through 0:04:35.040 --> 0:04:38.919 the survey there, and it will give you. It'll build 0:04:38.960 --> 0:04:41.320 your whole bag as you're going through it, and you 0:04:41.360 --> 0:04:44.240 will have a really good education as to the fitting 0:04:44.240 --> 0:04:47.400 process and whether or not that new club might be 0:04:47.560 --> 0:04:51.680 good for you to go check out and uh worthwhile 0:04:51.960 --> 0:04:55.160 when you go book your fitting. So it's a really 0:04:55.200 --> 0:04:57.800 good kind of practice round, so to speak. It's kind 0:04:57.800 --> 0:04:59.719 of like your fitting is going to be your tournament round, 0:05:00.240 --> 0:05:02.279 and you're getting ready for your tournament. You can go 0:05:02.320 --> 0:05:04.800 play a practice round at the event at the course. 0:05:04.920 --> 0:05:07.560 I would really view webfit as like playing a practice 0:05:07.640 --> 0:05:11.359 round for your fitting, getting you prepared, getting you familiar 0:05:11.440 --> 0:05:15.240 with our product, our product portfolio, and if you're a 0:05:15.279 --> 0:05:18.599 golfer out there that's intimidated by the fitting process. It 0:05:18.720 --> 0:05:22.360 is the perfect entry point to go even see what 0:05:22.480 --> 0:05:24.800 type of questions you're going to get asked and what 0:05:24.880 --> 0:05:27.040 the process you're going to go through in your real 0:05:27.080 --> 0:05:28.200 life dynamic fitting. 0:05:28.600 --> 0:05:30.400 Yeah, I mean it took me less than five minutes. 0:05:30.480 --> 0:05:32.480 I mean, you fill out your profile, you sign in, 0:05:32.560 --> 0:05:34.440 and then you kind of go through and ask you 0:05:34.480 --> 0:05:36.560 a lot of very general questions about your golf game. 0:05:36.560 --> 0:05:38.440 How far to hit your seven iron, how far to 0:05:38.520 --> 0:05:41.040 hit your driver? Which shot shape do you like to see? 0:05:41.240 --> 0:05:42.960 I thought was a kind of a cool question to 0:05:43.000 --> 0:05:45.719 throw in there, and also I thought it was interested 0:05:45.720 --> 0:05:48.279 to see trajectory. I thought was a really cool thing 0:05:48.279 --> 0:05:51.120 to kind of It makes you think, Marty, I think sometimes, 0:05:51.320 --> 0:05:53.239 and we joke about this a lot with our bodies 0:05:53.279 --> 0:05:55.719 and with our golf game, how much do you really 0:05:55.800 --> 0:05:57.720 think about your own golf game? 0:05:57.839 --> 0:05:58.200 Really? 0:05:58.320 --> 0:06:01.919 From first t through the eighteenth green? What does the 0:06:01.960 --> 0:06:04.120 shots look like? What do you lean on in a 0:06:04.160 --> 0:06:07.040 pressure pack situation? Some of these questions kind of make 0:06:07.080 --> 0:06:09.719 you step back and go what what do I want 0:06:09.760 --> 0:06:10.279 it to look like? 0:06:11.120 --> 0:06:13.000 Yeah, and I think a lot of times we get 0:06:13.000 --> 0:06:16.080 folks who come in here Shane to the proving grounds 0:06:16.120 --> 0:06:18.520 and we'll ask them questions about their own performance, and 0:06:18.760 --> 0:06:21.480 they might be stifled by it, right, They might be 0:06:21.600 --> 0:06:23.479 like you're putting them on the spot, like, oh, do 0:06:23.520 --> 0:06:25.480 you miss your you know, do you miss more putts 0:06:25.560 --> 0:06:28.080 left or right? And you're like, I don't know, I 0:06:28.080 --> 0:06:31.279 can't remember. Maybe don't keep stats on it. I think 0:06:31.320 --> 0:06:35.880 the ultimate scenario is to collect some level of stats 0:06:35.880 --> 0:06:38.120 from your on course play, but that might not be 0:06:38.160 --> 0:06:41.120 practical for everybody. So going through webfit and I think 0:06:41.160 --> 0:06:44.400 what you experienced Shane, and how we design the questionnaire. 0:06:45.160 --> 0:06:48.600 It gives you that chance, in the comfort of your 0:06:48.640 --> 0:06:52.960 own home to have some time to be retrospective about 0:06:53.000 --> 0:06:56.680 your own game, which can be quite frankly intimidating in 0:06:56.720 --> 0:06:59.040 a fitting environment. Or maybe you only you go book 0:06:59.080 --> 0:07:01.200 your fitting, you only have an hour forty five minutes. 0:07:01.240 --> 0:07:03.800 You're trying to get a lot done in this short 0:07:03.800 --> 0:07:07.240 amount of time. Go through webfit first, take your time. 0:07:07.920 --> 0:07:09.880 Yes you can go through it in only five minutes, 0:07:09.920 --> 0:07:11.840 but maybe go through it, think about it for a 0:07:11.880 --> 0:07:15.240 day or two, Go answer the questions again. Change things 0:07:15.280 --> 0:07:18.120 in there in terms of your trajectory or your shot shape, 0:07:18.480 --> 0:07:21.840 and see how that might vary the recommendations that come 0:07:21.840 --> 0:07:23.600 out on the other end, Marty. 0:07:23.800 --> 0:07:27.600 It's basically like an advanced version of the questionnaire you'd 0:07:27.600 --> 0:07:29.720 get if you go see a doctor, right whereas pain 0:07:30.160 --> 0:07:32.239 why does it hurt? I mean, it's basically just filling 0:07:32.280 --> 0:07:35.440 out all that information, not just for the golfer that's 0:07:35.440 --> 0:07:37.280 headed to the proving grounds or headed to meet with 0:07:37.320 --> 0:07:40.240 a fitter, but it's also beneficial for the fitters as well. 0:07:40.920 --> 0:07:42.840 Yeah, definitely, And I think that's a great call to 0:07:42.880 --> 0:07:45.160 action for folks who go through it. You go through 0:07:45.200 --> 0:07:48.520 webfit and at the very end you can print the results, 0:07:48.920 --> 0:07:51.440 save it as a PDF, and email it to yourself. 0:07:52.080 --> 0:07:56.240 And I would highly advise anyone going out there who's 0:07:56.280 --> 0:07:58.640 who's gonna take the time to go to a fitting, 0:07:59.240 --> 0:08:03.520 go do webfit fit first and send your fitter or 0:08:03.560 --> 0:08:06.160 print them out or email it to yourself and have 0:08:06.400 --> 0:08:09.480 all that information. Bring it to the fitter, because again 0:08:09.560 --> 0:08:13.240 it will be exactly like you said, Shane, maybe you're like, 0:08:13.480 --> 0:08:16.880 you know, you're going to the chiropractor, the doctor, Okay, 0:08:16.960 --> 0:08:19.200 circle the pain points, where is it hurt? Where do 0:08:19.280 --> 0:08:21.840 things hurt? It's kind of like doing all that homework 0:08:21.840 --> 0:08:23.840 ahead of time in the fitting and it will provide 0:08:24.320 --> 0:08:27.840 a fantastic jump start because one of the things, Shane 0:08:27.840 --> 0:08:31.720 that paying our product portfolio. It's not like the old 0:08:31.800 --> 0:08:34.120 days where everyone gets fit into the I two's and 0:08:34.160 --> 0:08:37.600 that's the iron that literally everybody uses. Right, we have 0:08:38.720 --> 0:08:43.480 six different Iron models and then our lady's specific custom 0:08:43.520 --> 0:08:47.920 engineered designed for the ladies are gl E three Iron. 0:08:48.000 --> 0:08:50.840 So that makes seven different Iron models. So when we 0:08:50.880 --> 0:08:53.200 have so many different models, I think it can be 0:08:53.400 --> 0:08:57.080 super intimidating for the everyday golfer to figure out which 0:08:57.120 --> 0:08:59.840 Iron models for me. I mean, I'll give another example 0:09:00.080 --> 0:09:02.600 shame for my own life is I'm in the market. 0:09:02.640 --> 0:09:04.640 I got a fifteen year old mountain bike. My kids 0:09:04.679 --> 0:09:07.959 are out riding these fancy mountain bikes and mine's old. 0:09:08.000 --> 0:09:10.320 I need a new one, And I go onto Trek's 0:09:10.320 --> 0:09:13.800 website and I'm like which bike is for me? And 0:09:13.840 --> 0:09:17.040 they have a great finder, like, Okay, what is your 0:09:17.360 --> 0:09:19.600 how are you going to be using it? What type 0:09:19.600 --> 0:09:21.560 of trails are you going to go on? How often 0:09:21.600 --> 0:09:25.040 do you ride? You're answering those questions to help whittle 0:09:25.080 --> 0:09:28.120 you down from all their entire offering down to a 0:09:28.160 --> 0:09:31.439 couple different options. Webfit is doing that exact same thing. 0:09:31.520 --> 0:09:34.760 It takes the intimidation off because we want to have 0:09:34.800 --> 0:09:38.000 all those irons. All these irons are custom engineered for 0:09:38.120 --> 0:09:40.800 certain type of golfers and we can get super targeted 0:09:41.440 --> 0:09:43.560 in terms of who they're for. Not only are irons, 0:09:43.600 --> 0:09:46.240 but are different driver models we have now or LST 0:09:46.400 --> 0:09:48.720 Fairywood designed. Do you need a chipper or not? And 0:09:49.120 --> 0:09:51.680 do you need the IT grind in our wedges to 0:09:51.720 --> 0:09:54.280 help you get out of the bunker. Webfit is the 0:09:54.640 --> 0:09:59.520 is the go to spot to kind of narrow down 0:09:59.600 --> 0:10:04.560 from our product offering and get you into that surgical location, uh, 0:10:04.920 --> 0:10:07.160 and simplify things for you. Marty. 0:10:07.320 --> 0:10:09.920 I've been very, very impressed with the technology at PING 0:10:10.160 --> 0:10:13.520 over the years. Just y'all's you know, y'all's need to 0:10:13.720 --> 0:10:16.600 push the envelope in terms of technology. I mean you're 0:10:16.600 --> 0:10:19.880 always introducing new stuff. And what I've learned from you 0:10:19.920 --> 0:10:23.719 specifically especially on this podcast, is all of this technology 0:10:24.120 --> 0:10:26.800 is basically a solution to a problem. What was the 0:10:26.880 --> 0:10:31.280 problem here that you saw needed web fit to kind 0:10:31.280 --> 0:10:31.720 of solve? 0:10:32.840 --> 0:10:35.080 Yeah, I think there's so many golfers I mentioned in 0:10:35.120 --> 0:10:38.480 it a little bit earlier, Shane are too intimidated to 0:10:38.520 --> 0:10:40.760 go out and do a fitting like uh and and 0:10:40.800 --> 0:10:43.079 I can relate to this. Let's say I'm gonna get 0:10:43.080 --> 0:10:45.800 into running, and I'm gonna go to the running store 0:10:45.800 --> 0:10:48.560 and they're gonna put me on this fancy, you know 0:10:48.720 --> 0:10:50.920 thing that's gonna measure how my feet land and look 0:10:50.920 --> 0:10:52.880 at my gate, and I might be embarrassed about that. 0:10:52.960 --> 0:10:55.000 I just I just barely want to get into running. 0:10:55.000 --> 0:10:56.920 I'm not right. I'm not good enough to go do 0:10:57.000 --> 0:10:58.280 a fit. I want to begin. 0:10:58.760 --> 0:11:01.600 Baby, you don't have to get exact a advanced marathon 0:11:01.679 --> 0:11:02.120 running shot. 0:11:02.280 --> 0:11:05.240 Yes, Or I'm gonna try skiing, but I don't need 0:11:05.280 --> 0:11:08.480 the I don't need to come to the ping proven 0:11:08.520 --> 0:11:11.600 grounds equivalent to three D motion capture of skiing. I'm 0:11:11.600 --> 0:11:15.080 just barely getting in there right. But the fitting matters. 0:11:14.920 --> 0:11:18.560 It's not like, you know, I can go out with 0:11:18.679 --> 0:11:20.720 any ski. I can have a ski the wrong shape 0:11:20.800 --> 0:11:22.640 or too long or too short. It needs to be 0:11:22.679 --> 0:11:26.359 fit to me right. But I don't need that highest 0:11:26.400 --> 0:11:31.080 degree of fitting logic. I need something simple, right, simple 0:11:31.160 --> 0:11:34.000 and basic. And that is the number one problem. I 0:11:34.000 --> 0:11:37.720 think the most important problem that webfit solves is for 0:11:37.840 --> 0:11:42.439 the golfers. Out there, the individual golfers that are intimidated 0:11:42.559 --> 0:11:44.880 or not familiar with the fitting process, and they're looking 0:11:44.920 --> 0:11:47.840 at our product and going, hey, man, Ping makes a 0:11:47.880 --> 0:11:51.439 lot of different products. I don't know, of those seven 0:11:51.640 --> 0:11:54.240 different irons, which one might be right for me. So 0:11:54.360 --> 0:11:57.479 if you're a little bit intimidated by fit the fitting process, 0:11:57.880 --> 0:12:02.120 and you're maybe confused or you know, looking at all 0:12:02.120 --> 0:12:04.640 of our different products and not sure which one might 0:12:04.679 --> 0:12:06.840 be right for you, that is the exact problem that 0:12:06.840 --> 0:12:08.360 web fit solves. Marty. 0:12:08.440 --> 0:12:11.880 I've never thought about that in terms of technology. I mean, 0:12:11.920 --> 0:12:15.600 you know, Ping introduces all these iron options now, which 0:12:15.640 --> 0:12:17.880 is great when you think about it, you know, kind 0:12:17.880 --> 0:12:20.080 of at the in the macro, but when you dive 0:12:20.160 --> 0:12:22.360 really into the small portions of this, it can be 0:12:22.360 --> 0:12:25.839 confusing for a golfer to go the blueprint might play 0:12:25.880 --> 0:12:28.800 for me, but you know, maybe I could lean on 0:12:28.840 --> 0:12:31.600 a more forgiving eye ron like the more options, maybe 0:12:31.600 --> 0:12:34.560 the more complicated it can be, especially in golf, which 0:12:34.640 --> 0:12:37.000 everybody's always kind of like peeking in their friend's bag, 0:12:37.360 --> 0:12:39.520 you know, going, ah, those look pretty good, or you 0:12:39.520 --> 0:12:41.960 know that driver looks like it's performing, well, could I 0:12:41.960 --> 0:12:43.079 get a few more yards out? 0:12:43.120 --> 0:12:43.600 Of it. 0:12:43.600 --> 0:12:46.360 It does seem, as we've talked so much about intimidating 0:12:46.720 --> 0:12:50.280 for average golfers every day golfers, high handicapped players to 0:12:50.400 --> 0:12:53.560 want to have somebody dissect their game, their bag, the 0:12:53.600 --> 0:12:56.280 way they perform, when, like you said, they're only trying 0:12:56.280 --> 0:12:57.559 to run a couple of miles. 0:12:58.120 --> 0:13:00.560 Yeah, exactly, Shane. Is this is a fun little stat 0:13:00.640 --> 0:13:04.360 for you here. Chris Brody, who's my colleague here in 0:13:04.400 --> 0:13:07.360 the head of fitting science, he ran the combinatorics on 0:13:07.440 --> 0:13:10.560 webfit all the different combinations of specs. 0:13:10.640 --> 0:13:11.520 Can I guess? 0:13:12.120 --> 0:13:13.079 Guess? Take a guess? 0:13:13.240 --> 0:13:20.680 Okay, so I mean you're talking so this would include drivers, woods, hybrids, irons. 0:13:20.280 --> 0:13:22.560 Wedges, wedges, and putter. 0:13:23.200 --> 0:13:24.160 Oh, I mean, is. 0:13:24.120 --> 0:13:28.960 This like one hundred and fifty million options? More, what 0:13:29.000 --> 0:13:37.719 is the number? Seventeen trillion combination? Believe it seventeen trillion. 0:13:37.880 --> 0:13:42.400 And that actually excludes changing your clubhead speed to give 0:13:42.520 --> 0:13:45.200 different shaft recommendations because you actually get a shaft, you 0:13:45.240 --> 0:13:49.320 get a ballpark shaft recommendation built out of what I mean, 0:13:49.360 --> 0:13:52.000 you're talking like one hundred trillion options. Honestly, when you 0:13:52.080 --> 0:13:53.920 start to kind of implement shafts, I. 0:13:53.880 --> 0:13:55.480 Mean you have to put shaft in there. 0:13:55.520 --> 0:13:57.640 I mean, that's crazy to think about it. And again, 0:13:57.679 --> 0:14:01.560 I mean your goal, everyone's goal at the proving Grounds 0:14:01.720 --> 0:14:05.520 is to fit the golfer with what best serves their 0:14:05.559 --> 0:14:08.240 specific golf game. And we are talking in the trillions. 0:14:08.280 --> 0:14:10.240 That can be hard to do on both sides of things. 0:14:10.280 --> 0:14:12.080 That could be hard to do for the golfer and 0:14:12.120 --> 0:14:13.400 that could be hard to do for the fitter. 0:14:14.040 --> 0:14:16.840 Yeah, you know, Shane, And when when we first kicked 0:14:16.840 --> 0:14:18.920 off the pod, we did that, we did the tour 0:14:18.960 --> 0:14:21.840 through our manufacturing area, right, and you saw all the 0:14:21.840 --> 0:14:25.600 different weight combinations, all the different shafts, all the different 0:14:25.960 --> 0:14:29.760 uh you know, hazzle settings, lanks, grips. Are you gonna 0:14:29.760 --> 0:14:32.240 put extra wrap on the grip? Are you gonna do 0:14:32.240 --> 0:14:34.920 a custom swing weight? Or are you gonna step the shafts? 0:14:34.920 --> 0:14:38.400 Are gonna tip trim them? You start doing the combinations 0:14:38.440 --> 0:14:40.760 on that and we can do a lot of things. 0:14:40.840 --> 0:14:42.880 But again I think it's how do you make the 0:14:42.960 --> 0:14:48.520 complex simple and help jumpstart somebody to our fitters out there. 0:14:48.960 --> 0:14:52.160 Webfit is a great way and this is how we 0:14:52.280 --> 0:14:55.520 use it the proving Grounds. We will when somebody's schedules 0:14:55.520 --> 0:14:58.640 of fitting here we will ask them to go through 0:14:58.680 --> 0:15:02.080 webfit ahead of time, and again that educates them on 0:15:02.120 --> 0:15:04.280 the fitting process if they've never been through it, or 0:15:04.280 --> 0:15:06.480 they want to get familiar with our ping fitting process, 0:15:06.920 --> 0:15:09.000 and it gives us a jump start. It gives us 0:15:09.040 --> 0:15:11.160 a really good jump start. We get that ahead of time. 0:15:11.240 --> 0:15:14.080 So if you're a fitter out there, you can also 0:15:14.200 --> 0:15:17.840 make really good use of this tool because it will 0:15:17.840 --> 0:15:21.160 be a win win for both the customer and you 0:15:21.920 --> 0:15:25.680 by doing a little bit of that pre round practice 0:15:25.760 --> 0:15:28.600 round to the fitting process and give you that jump start, 0:15:29.040 --> 0:15:31.280 save you a little bit of time in the fitting process, 0:15:31.440 --> 0:15:35.720 help you narrow things down. We've done that algorithmically. It's 0:15:35.800 --> 0:15:37.680 kind of like having the brains of all of our 0:15:37.720 --> 0:15:44.040 master fitters looking at the questionnaire and making some decisions 0:15:44.080 --> 0:15:44.440 right there. 0:15:44.800 --> 0:15:45.000 Yeah. 0:15:45.000 --> 0:15:47.120 I mean if you think about a fitting lasting forty 0:15:47.120 --> 0:15:48.840 five minutes for an hour, right, and you never think 0:15:48.880 --> 0:15:52.840 about this, but changing heads at a club take seconds, right, 0:15:52.880 --> 0:15:55.520 pulling out new irons take seconds. I mean that can 0:15:55.600 --> 0:16:00.040 impede in theory into someone's fitting experience. And if you 0:16:00.160 --> 0:16:04.480 go through webfit and the fitter can go, Okay, this 0:16:04.560 --> 0:16:08.040 is the shaft this golfer might might be leaning towards 0:16:08.280 --> 0:16:10.600 or at least I could get five shafts similar to 0:16:10.680 --> 0:16:13.440 what webfit says to put the golfer in. Or these 0:16:13.480 --> 0:16:15.280 irons are not going to be for this person, these 0:16:15.280 --> 0:16:18.360 wedges likely not going to be, you know, the thing 0:16:18.400 --> 0:16:20.280 I should throw their way all of a sudden, you 0:16:20.360 --> 0:16:22.640 might have saved ten to fifteen minutes in the whole 0:16:22.640 --> 0:16:23.480 fitting experience. 0:16:23.880 --> 0:16:27.400 Yes, exactly, Shane. And one of the other things I 0:16:27.400 --> 0:16:30.560 think is super fun about webfit this has been baked 0:16:30.560 --> 0:16:32.920 into how we built it is now that you, Shane, 0:16:32.960 --> 0:16:37.240 have created a profile, You've answered your questionnaire. Okay, if 0:16:37.320 --> 0:16:41.320 nothing changes there and we launch a new product. Let's 0:16:41.320 --> 0:16:45.360 say we launch a new iron or a new wedge model. 0:16:45.920 --> 0:16:49.320 You can log back in right when that launches, and 0:16:49.400 --> 0:16:52.400 you will if that's the right iron for you and 0:16:52.520 --> 0:16:56.480 wedges for you. You will get a those recommendations you 0:16:56.520 --> 0:16:59.280 want need to re answer the survey again. We'll be 0:16:59.400 --> 0:17:02.880 refreshed in your profile and pig nation. That is super cool. 0:17:03.080 --> 0:17:05.439 I know I personally enjoyed doing that. I have my 0:17:05.520 --> 0:17:08.879 profile in there and I'll log in and and uh 0:17:09.119 --> 0:17:13.440 and and see those recommendations refreshed. So how you answer 0:17:13.520 --> 0:17:15.920 those questions is kind of evergreen, and then we will 0:17:16.040 --> 0:17:20.600 keep servicing and updating, you know, our product database, rerunning 0:17:20.640 --> 0:17:24.240 the algorithms like our master fitters, looking at your game 0:17:24.359 --> 0:17:26.680 and determining if that's something that is worthwhile for you 0:17:26.800 --> 0:17:28.760 to go take a look at and and go do 0:17:29.040 --> 0:17:32.040 in a in actual dynamic fitting on a launch monitor. 0:17:32.480 --> 0:17:35.840 Marty, have you created more golf clubs or websites? What 0:17:35.880 --> 0:17:37.639 do you feel like at this point on your resume, 0:17:38.040 --> 0:17:40.200 which one, which one's more expansive? 0:17:40.240 --> 0:17:42.119 If you will, Oh, man, I'm gonna have to do 0:17:42.160 --> 0:17:42.639 it tally. 0:17:42.840 --> 0:17:45.640 I think it's still still seventeen trillion. 0:17:46.240 --> 0:17:51.760 It's seventeen trillion combinations. It's still clubs, but websites and 0:17:51.800 --> 0:17:54.520 apps is catching up very quickly here, Shane, did. 0:17:54.280 --> 0:17:56.520 You ever think this would be the avenue that you 0:17:56.560 --> 0:18:01.399 would be going down, basically creating a driven tools to 0:18:01.480 --> 0:18:04.840 benefit the golfer when you, you know, first started a 0:18:04.960 --> 0:18:07.440 ping as an intern whatever twenty five years ago. 0:18:07.960 --> 0:18:11.000 No, I mean, honestly, no, I think it's it's only 0:18:11.000 --> 0:18:15.159 been really probably Yeah, I think iping, and you know, 0:18:15.240 --> 0:18:17.600 I think a lot of what we're building now is, 0:18:18.400 --> 0:18:22.199 you know, it is kind of a modern contemporary version 0:18:22.280 --> 0:18:25.359 of our inflight fitting software, which is right when launch 0:18:25.440 --> 0:18:29.040 monitors first came out, Shane fitters didn't know what to 0:18:29.080 --> 0:18:31.320 do with them. You know, it was just data, right, 0:18:31.920 --> 0:18:34.840 and there was no there was no you know, stat 0:18:34.880 --> 0:18:37.960 areas back then, there was no launch efficiency score, there 0:18:38.040 --> 0:18:41.560 was no hey, do this with the data. And so 0:18:42.040 --> 0:18:46.159 you know, we built this in flight software which provided 0:18:46.200 --> 0:18:49.080 that guidance to the fitter in our fitters really love that. 0:18:49.480 --> 0:18:52.800 In the previous version of webfit, Shane was called in 0:18:53.000 --> 0:18:56.679 flight web. It was the web version of inflight and 0:18:56.760 --> 0:19:00.359 so webfit is the modern day version, which which is 0:19:00.560 --> 0:19:04.879 you know, applying smart, intelligent AI algorithms to help golfers 0:19:05.359 --> 0:19:09.119 get fit better. And I still think, Shane, quite frankly, 0:19:09.160 --> 0:19:12.240 we're just scratching the surface on this front. We got 0:19:12.280 --> 0:19:15.040 more fun ideas and in our ideas list is longer 0:19:15.040 --> 0:19:17.840 than our time to build all these things that. 0:19:17.720 --> 0:19:19.879 Actually might be closer to the tree. How you know, 0:19:20.240 --> 0:19:22.240 I was thinking about this the other day. I played 0:19:22.280 --> 0:19:24.000 golf with a couple of my buddies that work at Arcos, 0:19:24.040 --> 0:19:26.280 and I know you guys lean heavily on Arcos and 0:19:26.320 --> 0:19:28.920 all that data, and I was just thinking, as it's 0:19:28.960 --> 0:19:30.760