1 00:00:00,400 --> 00:00:02,400 Speaker 1: The guys from paying. They've kind of showed me how 2 00:00:02,480 --> 00:00:03,880 Speaker 1: much deequitment matters. 3 00:00:04,160 --> 00:00:06,000 Speaker 2: I just love that I can hit any shot I 4 00:00:06,080 --> 00:00:06,600 Speaker 2: kind of want. 5 00:00:06,720 --> 00:00:08,520 Speaker 3: We're gonna be able to tell some fun stories about 6 00:00:08,520 --> 00:00:10,640 Speaker 3: what goes on here to help golfers play better golf. 7 00:00:11,520 --> 00:00:14,400 Speaker 2: Welcome back to the Pink Proving Grounds Podcast. I'm Shane Bacon. 8 00:00:14,480 --> 00:00:16,959 Speaker 2: That's Marty Jerts and Marty. No guests today. 9 00:00:17,200 --> 00:00:18,920 Speaker 1: Does it feel awkward not having a guest on? 10 00:00:19,640 --> 00:00:23,639 Speaker 3: It feels like a calm silence here. But we're gonna 11 00:00:23,640 --> 00:00:25,479 Speaker 3: be able to go deep on some We're gonna go 12 00:00:25,800 --> 00:00:27,800 Speaker 3: deep on web fit today, Shane. 13 00:00:28,120 --> 00:00:31,720 Speaker 2: Before we go deep on webfit, I'm now about two 14 00:00:31,760 --> 00:00:36,080 Speaker 2: months into my seven. Would experience Marty Jertson and let 15 00:00:36,080 --> 00:00:38,360 Speaker 2: me just say, not sure. I've been more in love 16 00:00:38,840 --> 00:00:40,919 Speaker 2: with something in the golf bag that I am with 17 00:00:41,000 --> 00:00:43,360 Speaker 2: my current seven. Would hit it all over the place. 18 00:00:43,479 --> 00:00:45,080 Speaker 2: I'm hitting it when I don't need to hit it, 19 00:00:45,159 --> 00:00:47,040 Speaker 2: just to hit it, Like that's how much I like 20 00:00:47,080 --> 00:00:47,760 Speaker 2: this golf club. 21 00:00:48,440 --> 00:00:50,880 Speaker 3: Are you chipping with it like Tiger Woods? 22 00:00:51,400 --> 00:00:54,120 Speaker 2: I haven't started like the Todd Hamilton chipping with the 23 00:00:54,680 --> 00:00:58,280 Speaker 2: thing around the greens, but like I just it took 24 00:00:58,320 --> 00:01:01,320 Speaker 2: me a little bit of time to find the comfort 25 00:01:01,400 --> 00:01:03,959 Speaker 2: in the loft and the moment that I felt that 26 00:01:04,400 --> 00:01:06,800 Speaker 2: as long as I make a normal golf swing with it, 27 00:01:07,040 --> 00:01:08,759 Speaker 2: I don't have to do anything different. I don't got 28 00:01:08,760 --> 00:01:09,959 Speaker 2: to help the ball in the air. I don't have 29 00:01:10,000 --> 00:01:12,760 Speaker 2: to keep it down with my hands. The moment that 30 00:01:12,840 --> 00:01:15,640 Speaker 2: I felt comfortable that the seven wood would do what 31 00:01:15,760 --> 00:01:19,440 Speaker 2: it is supposed to do, it's been kind of game changing. 32 00:01:19,800 --> 00:01:22,880 Speaker 2: I don't know if I'll go back to the long 33 00:01:22,920 --> 00:01:25,320 Speaker 2: iron again, at least for the foreseeable future. I've just 34 00:01:25,400 --> 00:01:26,960 Speaker 2: been obsessed with the loft and wood. 35 00:01:27,560 --> 00:01:29,640 Speaker 3: There's a certain freedom to it, for sure. Shame what 36 00:01:29,800 --> 00:01:33,200 Speaker 3: is now you like to cut the ball? What is 37 00:01:33,319 --> 00:01:36,280 Speaker 3: like the shortest really good seven wood you've hit? Is 38 00:01:36,319 --> 00:01:39,080 Speaker 3: it like, you know, like a two twenty shot or shorter. 39 00:01:39,680 --> 00:01:41,720 Speaker 2: I pulled it the other day from two twenty and 40 00:01:41,760 --> 00:01:43,440 Speaker 2: I hit a great wed and it flew the green 41 00:01:43,480 --> 00:01:44,080 Speaker 2: and I was like, I. 42 00:01:44,000 --> 00:01:45,720 Speaker 1: Don't even care long it was. 43 00:01:45,920 --> 00:01:47,080 Speaker 3: It was my Marty. 44 00:01:47,160 --> 00:01:49,800 Speaker 1: Is it my home club eleventh hole? 45 00:01:49,880 --> 00:01:52,120 Speaker 2: You can't go long and you can't go right, and 46 00:01:52,200 --> 00:01:53,920 Speaker 2: I hit it long and right, and I was like, 47 00:01:54,240 --> 00:01:56,360 Speaker 2: I don't need I'm gonna make but par bogie. It's 48 00:01:56,400 --> 00:01:58,639 Speaker 2: fine like that was the shot I wanted to see. 49 00:01:59,080 --> 00:02:01,120 Speaker 3: Yeah so too, you were trying to carve it in 50 00:02:01,160 --> 00:02:03,880 Speaker 3: there two twenty Yeah, Yeah, yeah yeah. I love that 51 00:02:03,920 --> 00:02:06,120 Speaker 3: show a little bit more two Fortyvin. 52 00:02:06,120 --> 00:02:08,160 Speaker 2: Anyway, I just wanted to start the program giving a 53 00:02:08,200 --> 00:02:11,160 Speaker 2: little bit of love to you and Ping in general, 54 00:02:11,480 --> 00:02:14,960 Speaker 2: because this seven wood has been eye opening, game changing, 55 00:02:14,960 --> 00:02:17,119 Speaker 2: whatever you want to do. It's it's so fun having 56 00:02:17,160 --> 00:02:20,040 Speaker 2: three headcovers in the bag. Like another thing people don't 57 00:02:20,080 --> 00:02:22,560 Speaker 2: think about is you got all these headcovers floating around. 58 00:02:23,080 --> 00:02:25,200 Speaker 2: Where can you use them? How do you pair them up? 59 00:02:25,240 --> 00:02:27,200 Speaker 2: Now you got another club to throw a cover. 60 00:02:27,080 --> 00:02:29,960 Speaker 3: On, Well, it's faulty. Can use them as handwarmers, you know, 61 00:02:30,040 --> 00:02:32,120 Speaker 3: in between if you if just if you need it. 62 00:02:32,200 --> 00:02:34,280 Speaker 1: Up here, you need that where you are right now. 63 00:02:34,400 --> 00:02:35,080 Speaker 3: Not the case. 64 00:02:35,320 --> 00:02:38,359 Speaker 2: You mentioned webfit Marty, and I wanted to get into 65 00:02:38,480 --> 00:02:42,720 Speaker 2: it because I went through the ping webfit earlier. 66 00:02:42,760 --> 00:02:43,160 Speaker 1: Today. 67 00:02:43,280 --> 00:02:45,360 Speaker 2: I was asked to go through it and see the 68 00:02:45,400 --> 00:02:48,320 Speaker 2: results it would pump out, and I would say I 69 00:02:48,480 --> 00:02:51,560 Speaker 2: was pleasantly surprised that it gave me the clubs I 70 00:02:51,600 --> 00:02:54,880 Speaker 2: currently have in my golf bags, same driver, same three wood, 71 00:02:55,160 --> 00:02:58,639 Speaker 2: same irons. I know this is the purpose of this experiment, 72 00:02:58,760 --> 00:03:00,920 Speaker 2: but it was great to see that what I plugged 73 00:03:00,960 --> 00:03:03,640 Speaker 2: in as maybe as simplistic as I feel like my 74 00:03:03,720 --> 00:03:06,840 Speaker 2: golf game is, web fit was the same as as 75 00:03:06,919 --> 00:03:09,480 Speaker 2: as people, you know, watching you hit golf balls and 76 00:03:09,560 --> 00:03:11,160 Speaker 2: leaning on track man to see what the results it 77 00:03:11,200 --> 00:03:11,520 Speaker 2: look like. 78 00:03:11,760 --> 00:03:15,280 Speaker 3: Yeah, definitely, Shane, that is It is funny you say that, 79 00:03:15,480 --> 00:03:18,880 Speaker 3: but it does make sense because we built webfit to 80 00:03:19,040 --> 00:03:23,480 Speaker 3: be you know, it's people talk about AI nowadays and 81 00:03:23,560 --> 00:03:26,960 Speaker 3: you know, you build artificial intelligence and how good that 82 00:03:27,120 --> 00:03:30,600 Speaker 3: artificial intelligence is, which is really just algorithms that are 83 00:03:30,639 --> 00:03:32,440 Speaker 3: computed by a computer. We've been doing that for a 84 00:03:32,480 --> 00:03:36,160 Speaker 3: long time since the calculator, you know. But the modern 85 00:03:36,240 --> 00:03:40,680 Speaker 3: day AI is trained off our actual fittings. So webfit 86 00:03:40,960 --> 00:03:45,080 Speaker 3: is AI fitting based on our actual fittings that we 87 00:03:45,160 --> 00:03:47,640 Speaker 3: do at the ping proving grounds, our mobile fitting van, 88 00:03:47,800 --> 00:03:52,000 Speaker 3: our account fittings, and that becomes smarter and smarter over 89 00:03:52,080 --> 00:03:56,240 Speaker 3: time because we constantly are feeding it our actual fitting data. 90 00:03:56,280 --> 00:03:58,960 Speaker 3: So you coming here to the proving grounds getting fit 91 00:03:59,560 --> 00:04:04,560 Speaker 3: generate your fitting actually helped inform the algorithms that are 92 00:04:04,600 --> 00:04:08,040 Speaker 3: baked within webfit that made that recommendation to you. So 93 00:04:08,120 --> 00:04:11,840 Speaker 3: it's it's super fun, super valuable, and I think a 94 00:04:11,960 --> 00:04:15,240 Speaker 3: really good way for golfers out there to use webfit 95 00:04:15,280 --> 00:04:19,120 Speaker 3: Shane is to let's say you are we launch a 96 00:04:19,120 --> 00:04:21,479 Speaker 3: new iron, Let's say Ping launches a new iron, we 97 00:04:21,560 --> 00:04:24,719 Speaker 3: launch a new metal wood, we launched the chipper, and 98 00:04:24,839 --> 00:04:27,960 Speaker 3: you're the first thing you do is like, hey, is 99 00:04:28,000 --> 00:04:30,479 Speaker 3: this club? Would this club be a good match for me? 100 00:04:31,200 --> 00:04:35,000 Speaker 3: You just log into webfit dowtping dot com, go through 101 00:04:35,040 --> 00:04:38,919 Speaker 3: the survey there, and it will give you. It'll build 102 00:04:38,960 --> 00:04:41,320 Speaker 3: your whole bag as you're going through it, and you 103 00:04:41,360 --> 00:04:44,240 Speaker 3: will have a really good education as to the fitting 104 00:04:44,240 --> 00:04:47,400 Speaker 3: process and whether or not that new club might be 105 00:04:47,560 --> 00:04:51,680 Speaker 3: good for you to go check out and uh worthwhile 106 00:04:51,960 --> 00:04:55,160 Speaker 3: when you go book your fitting. So it's a really 107 00:04:55,200 --> 00:04:57,800 Speaker 3: good kind of practice round, so to speak. It's kind 108 00:04:57,800 --> 00:04:59,719 Speaker 3: of like your fitting is going to be your tournament round, 109 00:05:00,240 --> 00:05:02,279 Speaker 3: and you're getting ready for your tournament. You can go 110 00:05:02,320 --> 00:05:04,800 Speaker 3: play a practice round at the event at the course. 111 00:05:04,920 --> 00:05:07,560 Speaker 3: I would really view webfit as like playing a practice 112 00:05:07,640 --> 00:05:11,359 Speaker 3: round for your fitting, getting you prepared, getting you familiar 113 00:05:11,440 --> 00:05:15,240 Speaker 3: with our product, our product portfolio, and if you're a 114 00:05:15,279 --> 00:05:18,599 Speaker 3: golfer out there that's intimidated by the fitting process. It 115 00:05:18,720 --> 00:05:22,360 Speaker 3: is the perfect entry point to go even see what 116 00:05:22,480 --> 00:05:24,800 Speaker 3: type of questions you're going to get asked and what 117 00:05:24,880 --> 00:05:27,040 Speaker 3: the process you're going to go through in your real 118 00:05:27,080 --> 00:05:28,200 Speaker 3: life dynamic fitting. 119 00:05:28,600 --> 00:05:30,400 Speaker 2: Yeah, I mean it took me less than five minutes. 120 00:05:30,480 --> 00:05:32,480 Speaker 2: I mean, you fill out your profile, you sign in, 121 00:05:32,560 --> 00:05:34,440 Speaker 2: and then you kind of go through and ask you 122 00:05:34,480 --> 00:05:36,560 Speaker 2: a lot of very general questions about your golf game. 123 00:05:36,560 --> 00:05:38,440 Speaker 2: How far to hit your seven iron, how far to 124 00:05:38,520 --> 00:05:41,040 Speaker 2: hit your driver? Which shot shape do you like to see? 125 00:05:41,240 --> 00:05:42,960 Speaker 2: I thought was a kind of a cool question to 126 00:05:43,000 --> 00:05:45,719 Speaker 2: throw in there, and also I thought it was interested 127 00:05:45,720 --> 00:05:48,279 Speaker 2: to see trajectory. I thought was a really cool thing 128 00:05:48,279 --> 00:05:51,120 Speaker 2: to kind of It makes you think, Marty, I think sometimes, 129 00:05:51,320 --> 00:05:53,239 Speaker 2: and we joke about this a lot with our bodies 130 00:05:53,279 --> 00:05:55,719 Speaker 2: and with our golf game, how much do you really 131 00:05:55,800 --> 00:05:57,720 Speaker 2: think about your own golf game? 132 00:05:57,839 --> 00:05:58,200 Speaker 1: Really? 133 00:05:58,320 --> 00:06:01,919 Speaker 2: From first t through the eighteenth green? What does the 134 00:06:01,960 --> 00:06:04,120 Speaker 2: shots look like? What do you lean on in a 135 00:06:04,160 --> 00:06:07,040 Speaker 2: pressure pack situation? Some of these questions kind of make 136 00:06:07,080 --> 00:06:09,719 Speaker 2: you step back and go what what do I want 137 00:06:09,760 --> 00:06:10,279 Speaker 2: it to look like? 138 00:06:11,120 --> 00:06:13,000 Speaker 3: Yeah, and I think a lot of times we get 139 00:06:13,000 --> 00:06:16,080 Speaker 3: folks who come in here Shane to the proving grounds 140 00:06:16,120 --> 00:06:18,520 Speaker 3: and we'll ask them questions about their own performance, and 141 00:06:18,760 --> 00:06:21,480 Speaker 3: they might be stifled by it, right, They might be 142 00:06:21,600 --> 00:06:23,479 Speaker 3: like you're putting them on the spot, like, oh, do 143 00:06:23,520 --> 00:06:25,480 Speaker 3: you miss your you know, do you miss more putts 144 00:06:25,560 --> 00:06:28,080 Speaker 3: left or right? And you're like, I don't know, I 145 00:06:28,080 --> 00:06:31,279 Speaker 3: can't remember. Maybe don't keep stats on it. I think 146 00:06:31,320 --> 00:06:35,880 Speaker 3: the ultimate scenario is to collect some level of stats 147 00:06:35,880 --> 00:06:38,120 Speaker 3: from your on course play, but that might not be 148 00:06:38,160 --> 00:06:41,120 Speaker 3: practical for everybody. So going through webfit and I think 149 00:06:41,160 --> 00:06:44,400 Speaker 3: what you experienced Shane, and how we design the questionnaire. 150 00:06:45,160 --> 00:06:48,600 Speaker 3: It gives you that chance, in the comfort of your 151 00:06:48,640 --> 00:06:52,960 Speaker 3: own home to have some time to be retrospective about 152 00:06:53,000 --> 00:06:56,680 Speaker 3: your own game, which can be quite frankly intimidating in 153 00:06:56,720 --> 00:06:59,040 Speaker 3: a fitting environment. Or maybe you only you go book 154 00:06:59,080 --> 00:07:01,200 Speaker 3: your fitting, you only have an hour forty five minutes. 155 00:07:01,240 --> 00:07:03,800 Speaker 3: You're trying to get a lot done in this short 156 00:07:03,800 --> 00:07:07,240 Speaker 3: amount of time. Go through webfit first, take your time. 157 00:07:07,920 --> 00:07:09,880 Speaker 3: Yes you can go through it in only five minutes, 158 00:07:09,920 --> 00:07:11,840 Speaker 3: but maybe go through it, think about it for a 159 00:07:11,880 --> 00:07:15,240 Speaker 3: day or two, Go answer the questions again. Change things 160 00:07:15,280 --> 00:07:18,120 Speaker 3: in there in terms of your trajectory or your shot shape, 161 00:07:18,480 --> 00:07:21,840 Speaker 3: and see how that might vary the recommendations that come 162 00:07:21,840 --> 00:07:23,600 Speaker 3: out on the other end, Marty. 163 00:07:23,800 --> 00:07:27,600 Speaker 2: It's basically like an advanced version of the questionnaire you'd 164 00:07:27,600 --> 00:07:29,720 Speaker 2: get if you go see a doctor, right whereas pain 165 00:07:30,160 --> 00:07:32,239 Speaker 2: why does it hurt? I mean, it's basically just filling 166 00:07:32,280 --> 00:07:35,440 Speaker 2: out all that information, not just for the golfer that's 167 00:07:35,440 --> 00:07:37,280 Speaker 2: headed to the proving grounds or headed to meet with 168 00:07:37,320 --> 00:07:40,240 Speaker 2: a fitter, but it's also beneficial for the fitters as well. 169 00:07:40,920 --> 00:07:42,840 Speaker 3: Yeah, definitely, And I think that's a great call to 170 00:07:42,880 --> 00:07:45,160 Speaker 3: action for folks who go through it. You go through 171 00:07:45,200 --> 00:07:48,520 Speaker 3: webfit and at the very end you can print the results, 172 00:07:48,920 --> 00:07:51,440 Speaker 3: save it as a PDF, and email it to yourself. 173 00:07:52,080 --> 00:07:56,240 Speaker 3: And I would highly advise anyone going out there who's 174 00:07:56,280 --> 00:07:58,640 Speaker 3: who's gonna take the time to go to a fitting, 175 00:07:59,240 --> 00:08:03,520 Speaker 3: go do webfit fit first and send your fitter or 176 00:08:03,560 --> 00:08:06,160 Speaker 3: print them out or email it to yourself and have 177 00:08:06,400 --> 00:08:09,480 Speaker 3: all that information. Bring it to the fitter, because again 178 00:08:09,560 --> 00:08:13,240 Speaker 3: it will be exactly like you said, Shane, maybe you're like, 179 00:08:13,480 --> 00:08:16,880 Speaker 3: you know, you're going to the chiropractor, the doctor, Okay, 180 00:08:16,960 --> 00:08:19,200 Speaker 3: circle the pain points, where is it hurt? Where do 181 00:08:19,280 --> 00:08:21,840 Speaker 3: things hurt? It's kind of like doing all that homework 182 00:08:21,840 --> 00:08:23,840 Speaker 3: ahead of time in the fitting and it will provide 183 00:08:24,320 --> 00:08:27,840 Speaker 3: a fantastic jump start because one of the things, Shane 184 00:08:27,840 --> 00:08:31,720 Speaker 3: that paying our product portfolio. It's not like the old 185 00:08:31,800 --> 00:08:34,120 Speaker 3: days where everyone gets fit into the I two's and 186 00:08:34,160 --> 00:08:37,600 Speaker 3: that's the iron that literally everybody uses. Right, we have 187 00:08:38,720 --> 00:08:43,480 Speaker 3: six different Iron models and then our lady's specific custom 188 00:08:43,520 --> 00:08:47,920 Speaker 3: engineered designed for the ladies are gl E three Iron. 189 00:08:48,000 --> 00:08:50,840 Speaker 3: So that makes seven different Iron models. So when we 190 00:08:50,880 --> 00:08:53,200 Speaker 3: have so many different models, I think it can be 191 00:08:53,400 --> 00:08:57,080 Speaker 3: super intimidating for the everyday golfer to figure out which 192 00:08:57,120 --> 00:08:59,840 Speaker 3: Iron models for me. I mean, I'll give another example 193 00:09:00,080 --> 00:09:02,600 Speaker 3: shame for my own life is I'm in the market. 194 00:09:02,640 --> 00:09:04,640 Speaker 3: I got a fifteen year old mountain bike. My kids 195 00:09:04,679 --> 00:09:07,959 Speaker 3: are out riding these fancy mountain bikes and mine's old. 196 00:09:08,000 --> 00:09:10,320 Speaker 3: I need a new one, And I go onto Trek's 197 00:09:10,320 --> 00:09:13,800 Speaker 3: website and I'm like which bike is for me? And 198 00:09:13,840 --> 00:09:17,040 Speaker 3: they have a great finder, like, Okay, what is your 199 00:09:17,360 --> 00:09:19,600 Speaker 3: how are you going to be using it? What type 200 00:09:19,600 --> 00:09:21,560 Speaker 3: of trails are you going to go on? How often 201 00:09:21,600 --> 00:09:25,040 Speaker 3: do you ride? You're answering those questions to help whittle 202 00:09:25,080 --> 00:09:28,120 Speaker 3: you down from all their entire offering down to a 203 00:09:28,160 --> 00:09:31,439 Speaker 3: couple different options. Webfit is doing that exact same thing. 204 00:09:31,520 --> 00:09:34,760 Speaker 3: It takes the intimidation off because we want to have 205 00:09:34,800 --> 00:09:38,000 Speaker 3: all those irons. All these irons are custom engineered for 206 00:09:38,120 --> 00:09:40,800 Speaker 3: certain type of golfers and we can get super targeted 207 00:09:41,440 --> 00:09:43,560 Speaker 3: in terms of who they're for. Not only are irons, 208 00:09:43,600 --> 00:09:46,240 Speaker 3: but are different driver models we have now or LST 209 00:09:46,400 --> 00:09:48,720 Speaker 3: Fairywood designed. Do you need a chipper or not? And 210 00:09:49,120 --> 00:09:51,680 Speaker 3: do you need the IT grind in our wedges to 211 00:09:51,720 --> 00:09:54,280 Speaker 3: help you get out of the bunker. Webfit is the 212 00:09:54,640 --> 00:09:59,520 Speaker 3: is the go to spot to kind of narrow down 213 00:09:59,600 --> 00:10:04,560 Speaker 3: from our product offering and get you into that surgical location, uh, 214 00:10:04,920 --> 00:10:07,160 Speaker 3: and simplify things for you. Marty. 215 00:10:07,320 --> 00:10:09,920 Speaker 2: I've been very, very impressed with the technology at PING 216 00:10:10,160 --> 00:10:13,520 Speaker 2: over the years. Just y'all's you know, y'all's need to 217 00:10:13,720 --> 00:10:16,600 Speaker 2: push the envelope in terms of technology. I mean you're 218 00:10:16,600 --> 00:10:19,880 Speaker 2: always introducing new stuff. And what I've learned from you 219 00:10:19,920 --> 00:10:23,719 Speaker 2: specifically especially on this podcast, is all of this technology 220 00:10:24,120 --> 00:10:26,800 Speaker 2: is basically a solution to a problem. What was the 221 00:10:26,880 --> 00:10:31,280 Speaker 2: problem here that you saw needed web fit to kind 222 00:10:31,280 --> 00:10:31,720 Speaker 2: of solve? 223 00:10:32,840 --> 00:10:35,080 Speaker 3: Yeah, I think there's so many golfers I mentioned in 224 00:10:35,120 --> 00:10:38,480 Speaker 3: it a little bit earlier, Shane are too intimidated to 225 00:10:38,520 --> 00:10:40,760 Speaker 3: go out and do a fitting like uh and and 226 00:10:40,800 --> 00:10:43,079 Speaker 3: I can relate to this. Let's say I'm gonna get 227 00:10:43,080 --> 00:10:45,800 Speaker 3: into running, and I'm gonna go to the running store 228 00:10:45,800 --> 00:10:48,560 Speaker 3: and they're gonna put me on this fancy, you know 229 00:10:48,720 --> 00:10:50,920 Speaker 3: thing that's gonna measure how my feet land and look 230 00:10:50,920 --> 00:10:52,880 Speaker 3: at my gate, and I might be embarrassed about that. 231 00:10:52,960 --> 00:10:55,000 Speaker 3: I just I just barely want to get into running. 232 00:10:55,000 --> 00:10:56,920 Speaker 3: I'm not right. I'm not good enough to go do 233 00:10:57,000 --> 00:10:58,280 Speaker 3: a fit. I want to begin. 234 00:10:58,760 --> 00:11:01,600 Speaker 2: Baby, you don't have to get exact a advanced marathon 235 00:11:01,679 --> 00:11:02,120 Speaker 2: running shot. 236 00:11:02,280 --> 00:11:05,240 Speaker 3: Yes, Or I'm gonna try skiing, but I don't need 237 00:11:05,280 --> 00:11:08,480 Speaker 3: the I don't need to come to the ping proven 238 00:11:08,520 --> 00:11:11,600 Speaker 3: grounds equivalent to three D motion capture of skiing. I'm 239 00:11:11,600 --> 00:11:15,080 Speaker 3: just barely getting in there right. But the fitting matters. 240 00:11:14,920 --> 00:11:18,560 Speaker 3: It's not like, you know, I can go out with 241 00:11:18,679 --> 00:11:20,720 Speaker 3: any ski. I can have a ski the wrong shape 242 00:11:20,800 --> 00:11:22,640 Speaker 3: or too long or too short. It needs to be 243 00:11:22,679 --> 00:11:26,359 Speaker 3: fit to me right. But I don't need that highest 244 00:11:26,400 --> 00:11:31,080 Speaker 3: degree of fitting logic. I need something simple, right, simple 245 00:11:31,160 --> 00:11:34,000 Speaker 3: and basic. And that is the number one problem. I 246 00:11:34,000 --> 00:11:37,720 Speaker 3: think the most important problem that webfit solves is for 247 00:11:37,840 --> 00:11:42,439 Speaker 3: the golfers. Out there, the individual golfers that are intimidated 248 00:11:42,559 --> 00:11:44,880 Speaker 3: or not familiar with the fitting process, and they're looking 249 00:11:44,920 --> 00:11:47,840 Speaker 3: at our product and going, hey, man, Ping makes a 250 00:11:47,880 --> 00:11:51,439 Speaker 3: lot of different products. I don't know, of those seven 251 00:11:51,640 --> 00:11:54,240 Speaker 3: different irons, which one might be right for me. So 252 00:11:54,360 --> 00:11:57,479 Speaker 3: if you're a little bit intimidated by fit the fitting process, 253 00:11:57,880 --> 00:12:02,120 Speaker 3: and you're maybe confused or you know, looking at all 254 00:12:02,120 --> 00:12:04,640 Speaker 3: of our different products and not sure which one might 255 00:12:04,679 --> 00:12:06,840 Speaker 3: be right for you, that is the exact problem that 256 00:12:06,840 --> 00:12:08,360 Speaker 3: web fit solves. Marty. 257 00:12:08,440 --> 00:12:11,880 Speaker 2: I've never thought about that in terms of technology. I mean, 258 00:12:11,920 --> 00:12:15,600 Speaker 2: you know, Ping introduces all these iron options now, which 259 00:12:15,640 --> 00:12:17,880 Speaker 2: is great when you think about it, you know, kind 260 00:12:17,880 --> 00:12:20,080 Speaker 2: of at the in the macro, but when you dive 261 00:12:20,160 --> 00:12:22,360 Speaker 2: really into the small portions of this, it can be 262 00:12:22,360 --> 00:12:25,839 Speaker 2: confusing for a golfer to go the blueprint might play 263 00:12:25,880 --> 00:12:28,800 Speaker 2: for me, but you know, maybe I could lean on 264 00:12:28,840 --> 00:12:31,600 Speaker 2: a more forgiving eye ron like the more options, maybe 265 00:12:31,600 --> 00:12:34,560 Speaker 2: the more complicated it can be, especially in golf, which 266 00:12:34,640 --> 00:12:37,000 Speaker 2: everybody's always kind of like peeking in their friend's bag, 267 00:12:37,360 --> 00:12:39,520 Speaker 2: you know, going, ah, those look pretty good, or you 268 00:12:39,520 --> 00:12:41,960 Speaker 2: know that driver looks like it's performing, well, could I 269 00:12:41,960 --> 00:12:43,079 Speaker 2: get a few more yards out? 270 00:12:43,120 --> 00:12:43,600 Speaker 1: Of it. 271 00:12:43,600 --> 00:12:46,360 Speaker 2: It does seem, as we've talked so much about intimidating 272 00:12:46,720 --> 00:12:50,280 Speaker 2: for average golfers every day golfers, high handicapped players to 273 00:12:50,400 --> 00:12:53,560 Speaker 2: want to have somebody dissect their game, their bag, the 274 00:12:53,600 --> 00:12:56,280 Speaker 2: way they perform, when, like you said, they're only trying 275 00:12:56,280 --> 00:12:57,559 Speaker 2: to run a couple of miles. 276 00:12:58,120 --> 00:13:00,560 Speaker 3: Yeah, exactly, Shane. Is this is a fun little stat 277 00:13:00,640 --> 00:13:04,360 Speaker 3: for you here. Chris Brody, who's my colleague here in 278 00:13:04,400 --> 00:13:07,360 Speaker 3: the head of fitting science, he ran the combinatorics on 279 00:13:07,440 --> 00:13:10,560 Speaker 3: webfit all the different combinations of specs. 280 00:13:10,640 --> 00:13:11,520 Speaker 1: Can I guess? 281 00:13:12,120 --> 00:13:13,079 Speaker 3: Guess? Take a guess? 282 00:13:13,240 --> 00:13:20,680 Speaker 2: Okay, so I mean you're talking so this would include drivers, woods, hybrids, irons. 283 00:13:20,280 --> 00:13:22,560 Speaker 3: Wedges, wedges, and putter. 284 00:13:23,200 --> 00:13:24,160 Speaker 1: Oh, I mean, is. 285 00:13:24,120 --> 00:13:28,960 Speaker 2: This like one hundred and fifty million options? More, what 286 00:13:29,000 --> 00:13:37,719 Speaker 2: is the number? Seventeen trillion combination? Believe it seventeen trillion. 287 00:13:37,880 --> 00:13:42,400 Speaker 2: And that actually excludes changing your clubhead speed to give 288 00:13:42,520 --> 00:13:45,200 Speaker 2: different shaft recommendations because you actually get a shaft, you 289 00:13:45,240 --> 00:13:49,320 Speaker 2: get a ballpark shaft recommendation built out of what I mean, 290 00:13:49,360 --> 00:13:52,000 Speaker 2: you're talking like one hundred trillion options. Honestly, when you 291 00:13:52,080 --> 00:13:53,920 Speaker 2: start to kind of implement shafts, I. 292 00:13:53,880 --> 00:13:55,480 Speaker 3: Mean you have to put shaft in there. 293 00:13:55,520 --> 00:13:57,640 Speaker 2: I mean, that's crazy to think about it. And again, 294 00:13:57,679 --> 00:14:01,560 Speaker 2: I mean your goal, everyone's goal at the proving Grounds 295 00:14:01,720 --> 00:14:05,520 Speaker 2: is to fit the golfer with what best serves their 296 00:14:05,559 --> 00:14:08,240 Speaker 2: specific golf game. And we are talking in the trillions. 297 00:14:08,280 --> 00:14:10,240 Speaker 2: That can be hard to do on both sides of things. 298 00:14:10,280 --> 00:14:12,080 Speaker 2: That could be hard to do for the golfer and 299 00:14:12,120 --> 00:14:13,400 Speaker 2: that could be hard to do for the fitter. 300 00:14:14,040 --> 00:14:16,840 Speaker 3: Yeah, you know, Shane, And when when we first kicked 301 00:14:16,840 --> 00:14:18,920 Speaker 3: off the pod, we did that, we did the tour 302 00:14:18,960 --> 00:14:21,840 Speaker 3: through our manufacturing area, right, and you saw all the 303 00:14:21,840 --> 00:14:25,600 Speaker 3: different weight combinations, all the different shafts, all the different 304 00:14:25,960 --> 00:14:29,760 Speaker 3: uh you know, hazzle settings, lanks, grips. Are you gonna 305 00:14:29,760 --> 00:14:32,240 Speaker 3: put extra wrap on the grip? Are you gonna do 306 00:14:32,240 --> 00:14:34,920 Speaker 3: a custom swing weight? Or are you gonna step the shafts? 307 00:14:34,920 --> 00:14:38,400 Speaker 3: Are gonna tip trim them? You start doing the combinations 308 00:14:38,440 --> 00:14:40,760 Speaker 3: on that and we can do a lot of things. 309 00:14:40,840 --> 00:14:42,880 Speaker 3: But again I think it's how do you make the 310 00:14:42,960 --> 00:14:48,520 Speaker 3: complex simple and help jumpstart somebody to our fitters out there. 311 00:14:48,960 --> 00:14:52,160 Speaker 3: Webfit is a great way and this is how we 312 00:14:52,280 --> 00:14:55,520 Speaker 3: use it the proving Grounds. We will when somebody's schedules 313 00:14:55,520 --> 00:14:58,640 Speaker 3: of fitting here we will ask them to go through 314 00:14:58,680 --> 00:15:02,080 Speaker 3: webfit ahead of time, and again that educates them on 315 00:15:02,120 --> 00:15:04,280 Speaker 3: the fitting process if they've never been through it, or 316 00:15:04,280 --> 00:15:06,480 Speaker 3: they want to get familiar with our ping fitting process, 317 00:15:06,920 --> 00:15:09,000 Speaker 3: and it gives us a jump start. It gives us 318 00:15:09,040 --> 00:15:11,160 Speaker 3: a really good jump start. We get that ahead of time. 319 00:15:11,240 --> 00:15:14,080 Speaker 3: So if you're a fitter out there, you can also 320 00:15:14,200 --> 00:15:17,840 Speaker 3: make really good use of this tool because it will 321 00:15:17,840 --> 00:15:21,160 Speaker 3: be a win win for both the customer and you 322 00:15:21,920 --> 00:15:25,680 Speaker 3: by doing a little bit of that pre round practice 323 00:15:25,760 --> 00:15:28,600 Speaker 3: round to the fitting process and give you that jump start, 324 00:15:29,040 --> 00:15:31,280 Speaker 3: save you a little bit of time in the fitting process, 325 00:15:31,440 --> 00:15:35,720 Speaker 3: help you narrow things down. We've done that algorithmically. It's 326 00:15:35,800 --> 00:15:37,680 Speaker 3: kind of like having the brains of all of our 327 00:15:37,720 --> 00:15:44,040 Speaker 3: master fitters looking at the questionnaire and making some decisions 328 00:15:44,080 --> 00:15:44,440 Speaker 3: right there. 329 00:15:44,800 --> 00:15:45,000 Speaker 1: Yeah. 330 00:15:45,000 --> 00:15:47,120 Speaker 2: I mean if you think about a fitting lasting forty 331 00:15:47,120 --> 00:15:48,840 Speaker 2: five minutes for an hour, right, and you never think 332 00:15:48,880 --> 00:15:52,840 Speaker 2: about this, but changing heads at a club take seconds, right, 333 00:15:52,880 --> 00:15:55,520 Speaker 2: pulling out new irons take seconds. I mean that can 334 00:15:55,600 --> 00:16:00,040 Speaker 2: impede in theory into someone's fitting experience. And if you 335 00:16:00,160 --> 00:16:04,480 Speaker 2: go through webfit and the fitter can go, Okay, this 336 00:16:04,560 --> 00:16:08,040 Speaker 2: is the shaft this golfer might might be leaning towards 337 00:16:08,280 --> 00:16:10,600 Speaker 2: or at least I could get five shafts similar to 338 00:16:10,680 --> 00:16:13,440 Speaker 2: what webfit says to put the golfer in. Or these 339 00:16:13,480 --> 00:16:15,280 Speaker 2: irons are not going to be for this person, these 340 00:16:15,280 --> 00:16:18,360 Speaker 2: wedges likely not going to be, you know, the thing 341 00:16:18,400 --> 00:16:20,280 Speaker 2: I should throw their way all of a sudden, you 342 00:16:20,360 --> 00:16:22,640 Speaker 2: might have saved ten to fifteen minutes in the whole 343 00:16:22,640 --> 00:16:23,480 Speaker 2: fitting experience. 344 00:16:23,880 --> 00:16:27,400 Speaker 3: Yes, exactly, Shane. And one of the other things I 345 00:16:27,400 --> 00:16:30,560 Speaker 3: think is super fun about webfit this has been baked 346 00:16:30,560 --> 00:16:32,920 Speaker 3: into how we built it is now that you, Shane, 347 00:16:32,960 --> 00:16:37,240 Speaker 3: have created a profile, You've answered your questionnaire. Okay, if 348 00:16:37,320 --> 00:16:41,320 Speaker 3: nothing changes there and we launch a new product. Let's 349 00:16:41,320 --> 00:16:45,360 Speaker 3: say we launch a new iron or a new wedge model. 350 00:16:45,920 --> 00:16:49,320 Speaker 3: You can log back in right when that launches, and 351 00:16:49,400 --> 00:16:52,400 Speaker 3: you will if that's the right iron for you and 352 00:16:52,520 --> 00:16:56,480 Speaker 3: wedges for you. You will get a those recommendations you 353 00:16:56,520 --> 00:16:59,280 Speaker 3: want need to re answer the survey again. We'll be 354 00:16:59,400 --> 00:17:02,880 Speaker 3: refreshed in your profile and pig nation. That is super cool. 355 00:17:03,080 --> 00:17:05,439 Speaker 3: I know I personally enjoyed doing that. I have my 356 00:17:05,520 --> 00:17:08,879 Speaker 3: profile in there and I'll log in and and uh 357 00:17:09,119 --> 00:17:13,440 Speaker 3: and and see those recommendations refreshed. So how you answer 358 00:17:13,520 --> 00:17:15,920 Speaker 3: those questions is kind of evergreen, and then we will 359 00:17:16,040 --> 00:17:20,600 Speaker 3: keep servicing and updating, you know, our product database, rerunning 360 00:17:20,640 --> 00:17:24,240 Speaker 3: the algorithms like our master fitters, looking at your game 361 00:17:24,359 --> 00:17:26,680 Speaker 3: and determining if that's something that is worthwhile for you 362 00:17:26,800 --> 00:17:28,760 Speaker 3: to go take a look at and and go do 363 00:17:29,040 --> 00:17:32,040 Speaker 3: in a in actual dynamic fitting on a launch monitor. 364 00:17:32,480 --> 00:17:35,840 Speaker 2: Marty, have you created more golf clubs or websites? What 365 00:17:35,880 --> 00:17:37,639 Speaker 2: do you feel like at this point on your resume, 366 00:17:38,040 --> 00:17:40,200 Speaker 2: which one, which one's more expansive? 367 00:17:40,240 --> 00:17:42,119 Speaker 3: If you will, Oh, man, I'm gonna have to do 368 00:17:42,160 --> 00:17:42,639 Speaker 3: it tally. 369 00:17:42,840 --> 00:17:45,640 Speaker 2: I think it's still still seventeen trillion. 370 00:17:46,240 --> 00:17:51,760 Speaker 3: It's seventeen trillion combinations. It's still clubs, but websites and 371 00:17:51,800 --> 00:17:54,520 Speaker 3: apps is catching up very quickly here, Shane, did. 372 00:17:54,280 --> 00:17:56,520 Speaker 2: You ever think this would be the avenue that you 373 00:17:56,560 --> 00:18:01,399 Speaker 2: would be going down, basically creating a driven tools to 374 00:18:01,480 --> 00:18:04,840 Speaker 2: benefit the golfer when you, you know, first started a 375 00:18:04,960 --> 00:18:07,440 Speaker 2: ping as an intern whatever twenty five years ago. 376 00:18:07,960 --> 00:18:11,000 Speaker 3: No, I mean, honestly, no, I think it's it's only 377 00:18:11,000 --> 00:18:15,159 Speaker 3: been really probably Yeah, I think iping, and you know, 378 00:18:15,240 --> 00:18:17,600 Speaker 3: I think a lot of what we're building now is, 379 00:18:18,400 --> 00:18:22,199 Speaker 3: you know, it is kind of a modern contemporary version 380 00:18:22,280 --> 00:18:25,359 Speaker 3: of our inflight fitting software, which is right when launch 381 00:18:25,440 --> 00:18:29,040 Speaker 3: monitors first came out, Shane fitters didn't know what to 382 00:18:29,080 --> 00:18:31,320 Speaker 3: do with them. You know, it was just data, right, 383 00:18:31,920 --> 00:18:34,840 Speaker 3: and there was no there was no you know, stat 384 00:18:34,880 --> 00:18:37,960 Speaker 3: areas back then, there was no launch efficiency score, there 385 00:18:38,040 --> 00:18:41,560 Speaker 3: was no hey, do this with the data. And so 386 00:18:42,040 --> 00:18:46,159 Speaker 3: you know, we built this in flight software which provided 387 00:18:46,200 --> 00:18:49,080 Speaker 3: that guidance to the fitter in our fitters really love that. 388 00:18:49,480 --> 00:18:52,800 Speaker 3: In the previous version of webfit, Shane was called in 389 00:18:53,000 --> 00:18:56,679 Speaker 3: flight web. It was the web version of inflight and 390 00:18:56,760 --> 00:19:00,359 Speaker 3: so webfit is the modern day version, which which is 391 00:19:00,560 --> 00:19:04,879 Speaker 3: you know, applying smart, intelligent AI algorithms to help golfers 392 00:19:05,359 --> 00:19:09,119 Speaker 3: get fit better. And I still think, Shane, quite frankly, 393 00:19:09,160 --> 00:19:12,240 Speaker 3: we're just scratching the surface on this front. We got 394 00:19:12,280 --> 00:19:15,040 Speaker 3: more fun ideas and in our ideas list is longer 395 00:19:15,040 --> 00:19:17,840 Speaker 3: than our time to build all these things that. 396 00:19:17,720 --> 00:19:19,879 Speaker 2: Actually might be closer to the tree. How you know, 397 00:19:20,240 --> 00:19:22,240 Speaker 2: I was thinking about this the other day. I played 398 00:19:22,280 --> 00:19:24,000 Speaker 2: golf with a couple of my buddies that work at Arcos, 399 00:19:24,040 --> 00:19:26,280 Speaker 2: and I know you guys lean heavily on Arcos and 400 00:19:26,320 --> 00:19:28,920 Speaker 2: all that data, and I was just thinking, as it's 401 00:19:28,960 --> 00:19:30,760 Speaker 2: just kind of a golfer on the golf course. 402 00:19:31,080 --> 00:19:33,240 Speaker 1: The fact that now. 403 00:19:33,119 --> 00:19:37,080 Speaker 2: In twenty twenty three and beyond, you someone at a 404 00:19:37,080 --> 00:19:41,240 Speaker 2: golf company that is driven by making golf easier and 405 00:19:41,280 --> 00:19:43,800 Speaker 2: better for the everyday player. The fact that you can 406 00:19:43,880 --> 00:19:47,119 Speaker 2: actually find that information at the snap of a finger 407 00:19:47,520 --> 00:19:50,879 Speaker 2: has to make your job not just easier in theory, 408 00:19:51,280 --> 00:19:53,439 Speaker 2: but just so much more fun. To be able to 409 00:19:53,480 --> 00:19:56,919 Speaker 2: dive into this data across the country and worldwide that 410 00:19:57,040 --> 00:20:00,320 Speaker 2: tells you what fifteen handicaps are doing for from this 411 00:20:00,480 --> 00:20:03,240 Speaker 2: distance that otherwise would have been a total guess. 412 00:20:03,520 --> 00:20:05,760 Speaker 3: Yeah, no, it's gold. I mean, I can't tell you. 413 00:20:05,960 --> 00:20:08,560 Speaker 3: For decades we were around the office and you have 414 00:20:08,600 --> 00:20:12,320 Speaker 3: to hypothesize, well, I you know, my father in law 415 00:20:12,400 --> 00:20:15,560 Speaker 3: is like this, and you know he I see him 416 00:20:15,600 --> 00:20:17,600 Speaker 3: playing golf like this, but but you don't. It's all 417 00:20:17,840 --> 00:20:20,120 Speaker 3: what we call antek data. You know, it's like, oh, 418 00:20:20,160 --> 00:20:22,080 Speaker 3: I know three people and I played some golf with 419 00:20:22,160 --> 00:20:25,240 Speaker 3: him and there you go. Now with the Arcos data, man, 420 00:20:25,320 --> 00:20:28,320 Speaker 3: oh man, we have very high volume data. And so 421 00:20:28,440 --> 00:20:31,679 Speaker 3: to kind of tie that Shane to the web fit side, 422 00:20:32,760 --> 00:20:35,399 Speaker 3: is now, if to kind of go in and do webfit, 423 00:20:35,440 --> 00:20:38,000 Speaker 3: you have to create a ping Nation account, which is 424 00:20:38,080 --> 00:20:41,160 Speaker 3: kind of like our community. You log into our website 425 00:20:41,160 --> 00:20:43,080 Speaker 3: and you'll you'll when you first log in up there, 426 00:20:43,080 --> 00:20:45,679 Speaker 3: you click on your profile, you get these tiles, and 427 00:20:45,760 --> 00:20:48,280 Speaker 3: one of the tiles that's available to you if you've 428 00:20:48,320 --> 00:20:50,639 Speaker 3: played like I think it's five or more rounds with 429 00:20:50,800 --> 00:20:54,359 Speaker 3: Arcos on your clubs and our pin clubs, you'll have 430 00:20:54,400 --> 00:20:58,320 Speaker 3: a tile in there called my game Insights. So this 431 00:20:58,520 --> 00:21:02,640 Speaker 3: is data from your Arcos on course play. And then 432 00:21:02,680 --> 00:21:06,480 Speaker 3: it's like myself, Chris Brody are data scientists here looking 433 00:21:06,520 --> 00:21:10,399 Speaker 3: at your on course play and we can draw club 434 00:21:10,440 --> 00:21:14,920 Speaker 3: fitting and game improvement conclusions based on your on course 435 00:21:15,040 --> 00:21:18,240 Speaker 3: play driven by the Arcos data. So this is literally 436 00:21:18,880 --> 00:21:20,879 Speaker 3: like a dream come true. It's like having a little 437 00:21:21,000 --> 00:21:25,479 Speaker 3: data scientist looking at your game and saying, hey, you 438 00:21:25,600 --> 00:21:28,600 Speaker 3: might want to get your gapping. Take a look at 439 00:21:28,640 --> 00:21:31,760 Speaker 3: your gapping because we're noticing an issue here. You tend 440 00:21:31,760 --> 00:21:34,240 Speaker 3: to miss it. Write a lot off the tee. You 441 00:21:34,359 --> 00:21:36,600 Speaker 3: might want to put your CG shifter in the draw 442 00:21:36,680 --> 00:21:39,200 Speaker 3: or go see your club fitter. So this is early 443 00:21:39,320 --> 00:21:44,960 Speaker 3: day's shane of that concept of providing data science solutions, 444 00:21:45,000 --> 00:21:46,760 Speaker 3: just like the tour players do, and they have their 445 00:21:46,840 --> 00:21:49,840 Speaker 3: data science coach looking at their game, their shot link data. 446 00:21:50,280 --> 00:21:54,320 Speaker 3: We actually have that product ties within pig Nation under 447 00:21:54,320 --> 00:21:55,920 Speaker 3: that feature called My Game Insights. 448 00:21:56,359 --> 00:21:57,679 Speaker 2: I mean, none of us are going to hit it 449 00:21:57,720 --> 00:22:00,240 Speaker 2: like Victor Hovelin or drive it like Tony Fena. But 450 00:22:00,280 --> 00:22:03,920 Speaker 2: the fact that modern technology has allowed us to fill 451 00:22:03,920 --> 00:22:06,040 Speaker 2: in the holes with our golf game in terms of 452 00:22:06,440 --> 00:22:10,000 Speaker 2: gapping like you said, or perfecting the bag, making sure 453 00:22:10,000 --> 00:22:13,879 Speaker 2: it's fit exactly for you, it is. It is so 454 00:22:14,000 --> 00:22:16,240 Speaker 2: much more available. I think that's probably the term I 455 00:22:16,320 --> 00:22:18,720 Speaker 2: lean on the most is so many of my golf 456 00:22:18,720 --> 00:22:21,399 Speaker 2: friends that just had no idea right They didn't know 457 00:22:21,400 --> 00:22:24,040 Speaker 2: what a gap was in their bag. They didn't realize 458 00:22:24,040 --> 00:22:26,639 Speaker 2: that they had issues in certain parts of the bag 459 00:22:26,680 --> 00:22:31,600 Speaker 2: that would be simply fixed or at least improved if 460 00:22:31,600 --> 00:22:35,640 Speaker 2: you leaned into all of this available technology that's out 461 00:22:35,640 --> 00:22:37,920 Speaker 2: there that wasn't available twenty five thirty years ago. 462 00:22:38,840 --> 00:22:42,280 Speaker 3: Yeah, and I think that's I think that topic, Shane. 463 00:22:42,359 --> 00:22:45,280 Speaker 3: How we've thought about that on bringing it back to 464 00:22:45,320 --> 00:22:48,040 Speaker 3: Webfit is that as you're going through Webfit, you probably 465 00:22:48,040 --> 00:22:52,359 Speaker 3: noticed this we have. It's an educational experience. We built 466 00:22:52,359 --> 00:22:55,560 Speaker 3: it to not only just provide you with a possible 467 00:22:55,600 --> 00:22:59,040 Speaker 3: club recommendation to pa that you can take with you 468 00:22:59,119 --> 00:23:02,119 Speaker 3: to a f but to educate the golfer on the 469 00:23:02,119 --> 00:23:05,720 Speaker 3: fitting process. So as you're answering those questions, we have 470 00:23:05,880 --> 00:23:09,679 Speaker 3: these little helper tips or tool tips called you know, 471 00:23:09,720 --> 00:23:11,879 Speaker 3: where you can click down and give you more explanations 472 00:23:11,920 --> 00:23:14,720 Speaker 3: says why does this matter? Tell me your heightened risk 473 00:23:14,760 --> 00:23:17,720 Speaker 3: of floor? Why does this matter? You know? And I 474 00:23:17,760 --> 00:23:22,439 Speaker 3: think educating the golfer as they go through that is 475 00:23:22,520 --> 00:23:25,040 Speaker 3: another one of the goals that's been super helpful. We 476 00:23:25,119 --> 00:23:27,080 Speaker 3: did the same thing with Balnamic. We want it to 477 00:23:27,080 --> 00:23:30,919 Speaker 3: be an educational experience. Why does this matter? Why can 478 00:23:31,000 --> 00:23:34,800 Speaker 3: you see different properties in golf balls? How's it going 479 00:23:34,880 --> 00:23:37,920 Speaker 3: to impact your game? And the more empowered and educated 480 00:23:37,960 --> 00:23:39,399 Speaker 3: the end consumer is the better. 481 00:23:39,720 --> 00:23:39,960 Speaker 1: Yeah. 482 00:23:40,080 --> 00:23:42,600 Speaker 2: Something I was impressed with with webfit was once they 483 00:23:42,840 --> 00:23:44,679 Speaker 2: recommended a golf club, it would also give you a 484 00:23:44,680 --> 00:23:45,360 Speaker 2: description of. 485 00:23:45,320 --> 00:23:46,359 Speaker 1: What the club was about. 486 00:23:46,440 --> 00:23:48,159 Speaker 2: You know, So if you're somebody that doesn't know a 487 00:23:48,160 --> 00:23:51,359 Speaker 2: whole bunch about the available irons at paying and it 488 00:23:51,480 --> 00:23:54,040 Speaker 2: now all of a sudden, you've got a recommended iron, 489 00:23:54,080 --> 00:23:57,639 Speaker 2: it actually describes what that iron does and performs, like 490 00:23:57,720 --> 00:24:01,160 Speaker 2: and ballflight, all those types of things because you kind 491 00:24:01,160 --> 00:24:03,000 Speaker 2: of get to the end of the test and if 492 00:24:03,000 --> 00:24:04,600 Speaker 2: the teacher doesn't tell you what you did wrong or 493 00:24:04,640 --> 00:24:06,640 Speaker 2: didn't tell you how to improve on it, I mean, 494 00:24:06,720 --> 00:24:08,119 Speaker 2: what do you learn from that experience? 495 00:24:08,440 --> 00:24:10,840 Speaker 3: Yeah, exactly, Shane. I mean again, I go back to 496 00:24:10,880 --> 00:24:13,280 Speaker 3: my mountain bike thing, because I'm going through it right now. 497 00:24:13,320 --> 00:24:17,320 Speaker 3: I'm like, you know, tell me about this model. Tell 498 00:24:17,320 --> 00:24:19,840 Speaker 3: me about this model and why it might be for me. 499 00:24:20,080 --> 00:24:24,240 Speaker 3: That's super helpful, because how do you kind of cut 500 00:24:24,280 --> 00:24:26,719 Speaker 3: through the weeds and find the needle in the haystack 501 00:24:26,880 --> 00:24:30,800 Speaker 3: of all the different offerings out there. We are obviously 502 00:24:30,960 --> 00:24:35,040 Speaker 3: super familiar with our whole product portfolio, but I empathize 503 00:24:35,040 --> 00:24:37,720 Speaker 3: with some golfers that might not have looked at clubs 504 00:24:37,760 --> 00:24:40,560 Speaker 3: in the last three, four or five years. Maybe they're 505 00:24:40,560 --> 00:24:43,000 Speaker 3: out looking for a new set of irons. All of 506 00:24:43,040 --> 00:24:45,879 Speaker 3: a sudden, they're not as familiar with our product portfolio 507 00:24:46,480 --> 00:24:49,200 Speaker 3: of us having just g irons and irons. Oh, ping's 508 00:24:49,200 --> 00:24:52,040 Speaker 3: got all this new stuff. I'm a little intimidated. This 509 00:24:52,240 --> 00:24:54,280 Speaker 3: is the way to kind of fight through that intimidation 510 00:24:55,600 --> 00:24:58,600 Speaker 3: in a very intelligent way. And again, I think you 511 00:24:58,720 --> 00:25:02,680 Speaker 3: noticed this. You got your whole bag pretty much built 512 00:25:02,760 --> 00:25:04,760 Speaker 3: exactly as you're fitting that you got here at the 513 00:25:04,800 --> 00:25:08,600 Speaker 3: proving grounds. It is. It is creepily accurate the results 514 00:25:08,640 --> 00:25:10,840 Speaker 3: that pop out a webfit webfit. 515 00:25:10,440 --> 00:25:13,080 Speaker 2: Dot ping dot com if you want to check it out. 516 00:25:13,240 --> 00:25:15,960 Speaker 2: And as Marty said, this is a very important thing 517 00:25:16,000 --> 00:25:18,159 Speaker 2: to do before you go get fit if you're interested 518 00:25:18,160 --> 00:25:20,040 Speaker 2: in getting fit, if you just want to kind of 519 00:25:20,119 --> 00:25:22,720 Speaker 2: take the test if you will, and see what it 520 00:25:22,840 --> 00:25:25,880 Speaker 2: spits out at you. I think it's worthy of your time, 521 00:25:25,960 --> 00:25:29,000 Speaker 2: doesn't cost you anything. It takes five ten minutes of 522 00:25:29,040 --> 00:25:30,840 Speaker 2: your time if you want it to take that long. 523 00:25:30,920 --> 00:25:33,399 Speaker 2: I love what Marty said about maybe going through it 524 00:25:33,440 --> 00:25:35,240 Speaker 2: and then taking a day and coming back to the 525 00:25:35,280 --> 00:25:38,520 Speaker 2: results and making sure you input it everything correctly. But 526 00:25:38,960 --> 00:25:42,680 Speaker 2: it's a quick and easy process to improve this entire 527 00:25:42,720 --> 00:25:45,760 Speaker 2: experience that, like you said, Marty, so many golfers are 528 00:25:45,800 --> 00:25:48,640 Speaker 2: intimidated by or maybe don't even want to dive into 529 00:25:48,680 --> 00:25:50,440 Speaker 2: because they're not sure what they're going to experience. 530 00:25:50,960 --> 00:25:53,480 Speaker 3: Yeah, Shane, I can't tell you how many friends and 531 00:25:53,520 --> 00:25:56,680 Speaker 3: family members. I'll have a cousin and their you know, 532 00:25:57,119 --> 00:25:59,359 Speaker 3: golf's exploding. People want to go play the game. After 533 00:25:59,440 --> 00:26:03,080 Speaker 3: COVID here, I'll have a cousin in Wisconsin. It'll be like, Hey, 534 00:26:03,119 --> 00:26:05,920 Speaker 3: I want to get my wife clubs. What should I get? 535 00:26:06,760 --> 00:26:09,359 Speaker 3: I'll send him the link to webfit she you know, 536 00:26:09,440 --> 00:26:11,960 Speaker 3: they go through their answer the question, send me the specs. 537 00:26:12,280 --> 00:26:14,439 Speaker 3: So it could definitely be used on that front. We 538 00:26:14,560 --> 00:26:17,600 Speaker 3: also have a junior version on our website, so if 539 00:26:17,640 --> 00:26:19,560 Speaker 3: you go on our website, you can find a junior 540 00:26:19,640 --> 00:26:23,560 Speaker 3: version which will kind of build a prodigy bag for juniors. 541 00:26:23,600 --> 00:26:26,800 Speaker 3: So it's it's great at spanning that whole spectrum of 542 00:26:27,160 --> 00:26:32,240 Speaker 3: of golfer skill. Male female. Junior version a great place 543 00:26:32,280 --> 00:26:34,400 Speaker 3: to get started. Learn more about the fitting process. 544 00:26:34,880 --> 00:26:38,919 Speaker 2: Marty get currently getting my four year old son clubs made. 545 00:26:39,000 --> 00:26:42,919 Speaker 2: I'm super excited about it. We took me ten minutes 546 00:26:42,960 --> 00:26:45,360 Speaker 2: to do the hand to floor link things. 547 00:26:45,880 --> 00:26:47,320 Speaker 1: He just kept going, what are we doing here? 548 00:26:47,359 --> 00:26:50,679 Speaker 2: I'm like, just stand still watch your show for goodness sakes, 549 00:26:50,840 --> 00:26:52,960 Speaker 2: I promise this will be over soon. But once I 550 00:26:53,040 --> 00:26:56,080 Speaker 2: got the got it all figured out, we were dialed 551 00:26:56,119 --> 00:26:59,680 Speaker 2: and I know he's going to be excited, actually showing 552 00:26:59,720 --> 00:27:01,879 Speaker 2: a little bit of signs of being interested in golf. Marty, 553 00:27:01,920 --> 00:27:04,560 Speaker 2: I'm fired up. We've he was outside the other day 554 00:27:04,560 --> 00:27:06,560 Speaker 2: taking full swings. I told him not do it on 555 00:27:06,600 --> 00:27:09,280 Speaker 2: the actual putting surface. Let's do that from the rough. 556 00:27:09,359 --> 00:27:12,840 Speaker 2: But he's been mentioning golf a little more after about 557 00:27:12,840 --> 00:27:14,359 Speaker 2: three and a half years of never bringing up the 558 00:27:14,359 --> 00:27:15,120 Speaker 2: word once. 559 00:27:15,160 --> 00:27:17,920 Speaker 3: You gotta, you gotta game a fight, you gotta, you gotta. 560 00:27:18,000 --> 00:27:20,680 Speaker 3: We just had a four person putting contest, my two 561 00:27:20,760 --> 00:27:22,920 Speaker 3: kiddos and my wife, and get a little get a 562 00:27:22,960 --> 00:27:25,000 Speaker 3: little action on the line, get a little ice cream 563 00:27:25,040 --> 00:27:27,480 Speaker 3: on the line. I'm bringing out the radar, the little 564 00:27:27,560 --> 00:27:29,960 Speaker 3: PRGR radar for my kid to try to get his 565 00:27:30,720 --> 00:27:33,359 Speaker 3: R on ball speed. Those kids, give him something to 566 00:27:33,440 --> 00:27:35,080 Speaker 3: chase and they'll get after it. 567 00:27:35,160 --> 00:27:38,879 Speaker 2: Marty, my entire winner is stack system focused. By the way, 568 00:27:38,920 --> 00:27:41,520 Speaker 2: I hope you know that we're gonna be swinging hard. 569 00:27:41,600 --> 00:27:44,280 Speaker 2: I've decided. I just turned forty. I've decided this is 570 00:27:44,320 --> 00:27:47,960 Speaker 2: the goal going forward is to at least maintain. I 571 00:27:48,000 --> 00:27:49,800 Speaker 2: don't know if I'm gonna improve, but my goal is 572 00:27:49,840 --> 00:27:52,080 Speaker 2: to at least try to maintain where I'm at. 573 00:27:52,359 --> 00:27:54,520 Speaker 3: So, Shane, we've looked at this on the stack data. 574 00:27:54,560 --> 00:27:57,400 Speaker 3: After you get like thirty five, aged thirty five, we're 575 00:27:57,400 --> 00:27:59,760 Speaker 3: looking at all of our users. You start to go 576 00:27:59,840 --> 00:28:02,320 Speaker 3: down at about a half mile a year, a half 577 00:28:02,400 --> 00:28:05,760 Speaker 3: mile an hour in club speed per year, Okay, until 578 00:28:05,800 --> 00:28:07,919 Speaker 3: age forty five. Once you get to forty five, then 579 00:28:07,920 --> 00:28:11,080 Speaker 3: it goes down like three quarters mile an hour per year. 580 00:28:11,080 --> 00:28:12,800 Speaker 3: Then once you get to fifty five, you lose a 581 00:28:12,840 --> 00:28:15,480 Speaker 3: mile an hour per year. So my point is, if 582 00:28:15,520 --> 00:28:17,800 Speaker 3: you can maintain, you're actually huge. 583 00:28:18,080 --> 00:28:21,840 Speaker 1: Oh there you go. I love that so much. Good chat. 584 00:28:21,960 --> 00:28:24,080 Speaker 1: I find web fit very interesting, Marty. 585 00:28:24,359 --> 00:28:26,640 Speaker 2: I think it's something that you know, even if you're 586 00:28:26,880 --> 00:28:29,240 Speaker 2: not in the market to buy new golf clubs right now, 587 00:28:29,320 --> 00:28:32,000 Speaker 2: I think it's it's worth a few minutes of your 588 00:28:32,040 --> 00:28:34,560 Speaker 2: time just to see what it says. Because you know, 589 00:28:34,600 --> 00:28:37,320 Speaker 2: you said scratching the surface. Every time we talk about 590 00:28:37,520 --> 00:28:40,960 Speaker 2: new technology at ping, I am floored by a how 591 00:28:41,000 --> 00:28:44,680 Speaker 2: advanced it looks, how clean it is, how easy it 592 00:28:44,760 --> 00:28:47,560 Speaker 2: is to access. And for you to say we're only 593 00:28:47,600 --> 00:28:49,960 Speaker 2: scratching the surface, I mean, I. 594 00:28:50,080 --> 00:28:52,120 Speaker 1: Don't even know where we're gonna go. I'm excited to 595 00:28:52,120 --> 00:28:54,880 Speaker 1: see what it looks like. But this stuff is crazy cool. 596 00:28:55,720 --> 00:28:58,320 Speaker 3: Yeah, and especially I think the cool poud about webfit, 597 00:28:58,960 --> 00:29:00,959 Speaker 3: Shane is it builds a whole back because a lot 598 00:29:01,000 --> 00:29:03,320 Speaker 3: of people don't know gapping right? What is gapping? 599 00:29:03,480 --> 00:29:03,560 Speaker 2: Like? 600 00:29:03,600 --> 00:29:05,520 Speaker 3: How should I hold bag? After I go to driver 601 00:29:06,200 --> 00:29:08,560 Speaker 3: and then I'm playing three wood? What should I go 602 00:29:08,600 --> 00:29:10,520 Speaker 3: to next? Should I be going to a seven wood 603 00:29:10,560 --> 00:29:13,800 Speaker 3: like you? Are that all the everyone's been raving about? 604 00:29:13,920 --> 00:29:16,280 Speaker 3: Or should I maybe you know, what's the longest iron 605 00:29:16,440 --> 00:29:19,600 Speaker 3: should I play? Should I end my set into six iron? 606 00:29:19,720 --> 00:29:21,960 Speaker 3: Five iron? You know, maybe you got an old set 607 00:29:22,000 --> 00:29:24,440 Speaker 3: where you still got a three or four iron? Hopefully not, 608 00:29:24,680 --> 00:29:26,960 Speaker 3: but if so, now's the time to take a look 609 00:29:27,000 --> 00:29:29,800 Speaker 3: at that. And webfit can can provide a really good 610 00:29:29,800 --> 00:29:32,920 Speaker 3: framework to answer some of those questions that are otherwise 611 00:29:33,000 --> 00:29:33,800 Speaker 3: hard to answer. 612 00:29:34,400 --> 00:29:37,320 Speaker 2: Yeah, so check it out if you haven't yet, webfit 613 00:29:37,440 --> 00:29:41,880 Speaker 2: dot ping dot com. This Proving Grounds podcast, by the way, 614 00:29:42,400 --> 00:29:44,560 Speaker 2: is brought to you by my seven wood because my 615 00:29:44,640 --> 00:29:45,720 Speaker 2: seven wood right now. 616 00:29:45,880 --> 00:29:49,320 Speaker 1: Is my best friend. Marty. Always appreciate the time 617 00:29:49,720 --> 00:29:50,920 Speaker 3: Love it nice chatching