1 00:00:01,400 --> 00:00:05,680 Speaker 1: Welcome back to Hurdle one shaking guys. Emily Evadi here 2 00:00:05,760 --> 00:00:10,680 Speaker 1: and today it's a day that's a total understatement that 3 00:00:10,800 --> 00:00:14,480 Speaker 1: it started for me at something like five point fifteen am, 4 00:00:14,840 --> 00:00:18,320 Speaker 1: and I immediately walked over in my kitchen and put 5 00:00:18,400 --> 00:00:22,080 Speaker 1: on water for coffee, which is not something I always 6 00:00:22,120 --> 00:00:25,040 Speaker 1: do before I work out, which just shows you how 7 00:00:25,239 --> 00:00:29,240 Speaker 1: exhausted I was. I went and ran some sprints on 8 00:00:29,240 --> 00:00:33,240 Speaker 1: a treadmill at Equinox before going to work out casually 9 00:00:33,440 --> 00:00:36,600 Speaker 1: with Rich Browning and Annie Thoris's daughter for the launch 10 00:00:36,600 --> 00:00:39,320 Speaker 1: of the Reebok Nano nine. Anyway, then I went on 11 00:00:39,400 --> 00:00:42,720 Speaker 1: to record two episodes of Hurdle, one of which is 12 00:00:42,760 --> 00:00:46,600 Speaker 1: coming to you this coming Monday, with Omar crispy Vila. 13 00:00:46,720 --> 00:00:50,479 Speaker 1: He is an Army veteran deployed to Iraq. He was 14 00:00:50,520 --> 00:00:54,000 Speaker 1: in a vehicle that drove over an ied and basically 15 00:00:54,240 --> 00:00:58,880 Speaker 1: got thrust into the air on fire burns to seventy 16 00:00:58,880 --> 00:01:02,480 Speaker 1: five percent of his body. He is now a leg amputee. 17 00:01:02,600 --> 00:01:05,360 Speaker 1: He's a totally badass and I cannot wait to share 18 00:01:05,880 --> 00:01:08,640 Speaker 1: his story with you. Coming up today's Hurdle moment, though, 19 00:01:08,720 --> 00:01:13,120 Speaker 1: let's focus is on how to start a podcast It's 20 00:01:13,120 --> 00:01:15,199 Speaker 1: something I get a lot of questions about. I would 21 00:01:15,200 --> 00:01:17,120 Speaker 1: have killed to be able to listen to this episode 22 00:01:17,360 --> 00:01:19,360 Speaker 1: a year and a half ago when I started hurdle, 23 00:01:19,840 --> 00:01:23,600 Speaker 1: and I'm hoping that you know what I have experienced. 24 00:01:23,600 --> 00:01:26,080 Speaker 1: Although it might not be super scientific and I don't 25 00:01:26,080 --> 00:01:28,480 Speaker 1: have all the answers can help someone who wants to 26 00:01:28,480 --> 00:01:30,679 Speaker 1: do this sort of thing. I also just want to 27 00:01:30,680 --> 00:01:34,240 Speaker 1: take a quick second and think you all a lot. 28 00:01:34,319 --> 00:01:36,400 Speaker 1: I know I say this all the time, but lately 29 00:01:36,480 --> 00:01:38,640 Speaker 1: I've been getting a lot of emails from Hurdler's in 30 00:01:38,680 --> 00:01:42,240 Speaker 1: my inbox at Emily at hurdle dot us. And the 31 00:01:42,319 --> 00:01:44,800 Speaker 1: things you are telling me that you are conquering, and 32 00:01:44,840 --> 00:01:48,440 Speaker 1: your goals and your powerful words about how hurdle is 33 00:01:48,480 --> 00:01:52,480 Speaker 1: helping you, it really is. It blows me away. I 34 00:01:52,520 --> 00:01:54,400 Speaker 1: said this to someone the other day. I don't know 35 00:01:54,440 --> 00:01:58,080 Speaker 1: if I've ever really felt that in my professional career, 36 00:01:58,680 --> 00:02:02,440 Speaker 1: I have been able to do something that really leaves 37 00:02:02,440 --> 00:02:06,120 Speaker 1: an impact. I feel like it's happening here and I'm 38 00:02:06,160 --> 00:02:09,239 Speaker 1: just so thankful for you for listening and for sharing, 39 00:02:09,280 --> 00:02:12,480 Speaker 1: and please keep doing that. Keep passing a long hurdle 40 00:02:12,520 --> 00:02:14,600 Speaker 1: to your friends, to your family, post it to your 41 00:02:14,639 --> 00:02:16,800 Speaker 1: social media to your Instagram and make sure to tag 42 00:02:16,840 --> 00:02:20,200 Speaker 1: at Hurdle podcast and me at Emily A body. All right, 43 00:02:20,280 --> 00:02:22,880 Speaker 1: I am rambling on here. Let's get to it. It's 44 00:02:22,960 --> 00:02:26,600 Speaker 1: time to talk podcasts. Let's get to this week's hurdle moment. 45 00:02:37,440 --> 00:02:39,880 Speaker 1: I feel like starting a podcast is kind of like 46 00:02:40,000 --> 00:02:43,800 Speaker 1: starting running. You can just do it. You honestly really 47 00:02:43,840 --> 00:02:46,679 Speaker 1: don't need all sorts of fancy equipment. You just need 48 00:02:46,720 --> 00:02:49,480 Speaker 1: the motivation to get started and the quality well that 49 00:02:49,520 --> 00:02:52,040 Speaker 1: can get better with time. Before I give you my 50 00:02:52,160 --> 00:02:55,800 Speaker 1: tips and tricks, a few podcast stats that I find 51 00:02:55,840 --> 00:02:59,960 Speaker 1: super interesting. According to musico dot com great name, by 52 00:03:00,080 --> 00:03:03,760 Speaker 1: the way, there are now more than seven hundred thousand 53 00:03:03,919 --> 00:03:08,200 Speaker 1: active podcasts with twenty nine million plus episodes in more 54 00:03:08,240 --> 00:03:11,360 Speaker 1: than one hundred languages. Let that settle in for a second. 55 00:03:11,919 --> 00:03:17,040 Speaker 1: The five most popular categories are society and culture, business, comedy, 56 00:03:17,240 --> 00:03:21,080 Speaker 1: news and politics, and health. Seventy percent of the population 57 00:03:21,200 --> 00:03:24,320 Speaker 1: is familiar with the term podcasting, fifty one percent has 58 00:03:24,360 --> 00:03:28,400 Speaker 1: listened to one and twenty two percent listen weekly, and 59 00:03:28,440 --> 00:03:31,880 Speaker 1: a statistic that I love. Podcast listeners are forty five 60 00:03:31,919 --> 00:03:35,320 Speaker 1: percent more likely to have a two hundred and fifty 61 00:03:35,720 --> 00:03:41,360 Speaker 1: thousand dollars income. Obviously, I'm still working on that. So 62 00:03:41,880 --> 00:03:44,120 Speaker 1: if you too want to join this elite group of 63 00:03:44,160 --> 00:03:47,200 Speaker 1: podcast creators, while I have got some great news for you, 64 00:03:47,560 --> 00:03:50,760 Speaker 1: I'm here to help you out. So let's get started here. Literally. 65 00:03:50,960 --> 00:03:53,160 Speaker 1: First things first, if you want to start a podcast, 66 00:03:53,200 --> 00:03:55,720 Speaker 1: you got to have a plan period. Just like with 67 00:03:55,800 --> 00:03:57,520 Speaker 1: anything else you want to do in your life, You're 68 00:03:57,560 --> 00:03:59,920 Speaker 1: going to need an action plan in order to get 69 00:04:00,080 --> 00:04:02,880 Speaker 1: this done. This means that there are a few questions 70 00:04:02,920 --> 00:04:06,440 Speaker 1: you're going to have to ask yourself. How regularly do 71 00:04:06,480 --> 00:04:09,240 Speaker 1: you want to produce your podcast? First and foremost, One 72 00:04:09,360 --> 00:04:11,640 Speaker 1: of the best pieces of advice I got when starting 73 00:04:11,640 --> 00:04:14,440 Speaker 1: off from my mentor, Fred Santarpia. He said that you 74 00:04:14,520 --> 00:04:17,120 Speaker 1: want your listener and your audience to be able to 75 00:04:17,200 --> 00:04:20,240 Speaker 1: maintain a reasonable expectation of when they can hear from you. 76 00:04:20,400 --> 00:04:23,039 Speaker 1: So this requires you to be honest with yourself. What 77 00:04:23,240 --> 00:04:25,720 Speaker 1: are you capable of now? If you've been listening to 78 00:04:25,800 --> 00:04:28,000 Speaker 1: Hurdle for a while, you know that when I started 79 00:04:28,000 --> 00:04:31,120 Speaker 1: this at the beginning of twenty eighteen, Hurdle was a 80 00:04:31,160 --> 00:04:34,960 Speaker 1: bi weekly podcast. Now it's a twice weekly podcast, which 81 00:04:35,000 --> 00:04:37,800 Speaker 1: is kind of crazy. Means that I've upped my production 82 00:04:38,120 --> 00:04:40,360 Speaker 1: one hundred and fifty percent if I did that math 83 00:04:40,440 --> 00:04:42,359 Speaker 1: right since I started, and for now, you know, it 84 00:04:42,400 --> 00:04:45,680 Speaker 1: feels manageable. Sometimes I'm definitely a little bit stressed, but 85 00:04:46,160 --> 00:04:48,120 Speaker 1: I'm just doing the best I can with what I have. 86 00:04:48,600 --> 00:04:52,120 Speaker 1: And again, those emails you guys are sending me makes 87 00:04:52,160 --> 00:04:55,320 Speaker 1: it all feel worth it. Maybe some other questions you 88 00:04:55,360 --> 00:04:57,520 Speaker 1: ask yourself when it comes to having a plan, what's 89 00:04:57,560 --> 00:05:01,200 Speaker 1: my bandwidth to work on this and in what capacity? So, 90 00:05:01,279 --> 00:05:04,719 Speaker 1: for example, right now, I literally do everything for Hurdle. 91 00:05:05,040 --> 00:05:08,159 Speaker 1: I book the guests, I interview the guests, I edit 92 00:05:08,200 --> 00:05:10,880 Speaker 1: the podcast, that produce the podcast, that promote the podcast. 93 00:05:10,960 --> 00:05:13,400 Speaker 1: I do all the things. So you can ask yourself, 94 00:05:13,680 --> 00:05:15,480 Speaker 1: do you want to do all the things for every 95 00:05:15,480 --> 00:05:18,719 Speaker 1: podcast that I do? I book the guests, and then 96 00:05:18,880 --> 00:05:21,200 Speaker 1: I set up a pre screen call, which means that 97 00:05:21,240 --> 00:05:22,880 Speaker 1: I connect on the phone to talk about what we're 98 00:05:22,880 --> 00:05:25,240 Speaker 1: going to talk about when we record. It gets us 99 00:05:25,240 --> 00:05:28,000 Speaker 1: on the same page. Especially with these hurdle moments. I 100 00:05:28,000 --> 00:05:29,800 Speaker 1: want to make sure that we know what we're getting into. 101 00:05:30,120 --> 00:05:33,000 Speaker 1: And it also helps establish a familiarity. I think that's 102 00:05:33,040 --> 00:05:36,560 Speaker 1: really important when it comes to podcasting. Obviously, talking about 103 00:05:36,600 --> 00:05:39,680 Speaker 1: yourself can be a really personal experience, and my goal 104 00:05:39,720 --> 00:05:42,599 Speaker 1: is to make my guests feel as comfortable as possible 105 00:05:42,640 --> 00:05:45,120 Speaker 1: when they're sitting down with me. So we have that 106 00:05:45,160 --> 00:05:48,000 Speaker 1: pre screen call, we move forward, We schedule a date, 107 00:05:48,400 --> 00:05:51,279 Speaker 1: We have the actual podcast interview, which can take anywhere 108 00:05:51,320 --> 00:05:54,640 Speaker 1: from thirty minutes to just over an hour. Then I 109 00:05:54,680 --> 00:05:57,080 Speaker 1: take the time to edit it, which could take another 110 00:05:57,760 --> 00:06:00,600 Speaker 1: hour and a half from start to finish, and producing, 111 00:06:00,640 --> 00:06:05,200 Speaker 1: which is recording the intro, the sponsorship messaging, and whatever else, 112 00:06:05,600 --> 00:06:07,839 Speaker 1: can take another thirty minutes. And then I like to 113 00:06:07,880 --> 00:06:11,080 Speaker 1: listen to it, which takes another hour or whoever long 114 00:06:11,120 --> 00:06:13,760 Speaker 1: the episode is. Again, it's a huge time commitment, and 115 00:06:13,800 --> 00:06:16,479 Speaker 1: you get the opportunity to decide how you want to 116 00:06:16,560 --> 00:06:19,240 Speaker 1: execute that. Do you have the money to maybe work 117 00:06:19,279 --> 00:06:22,320 Speaker 1: with a production team, Do you want a co host? 118 00:06:22,720 --> 00:06:26,160 Speaker 1: Do you want someone to make you intro music? Granted, 119 00:06:26,600 --> 00:06:29,679 Speaker 1: all of these questions can feel a little overwhelming, so 120 00:06:30,400 --> 00:06:32,800 Speaker 1: when you write all of these things down, give yourself 121 00:06:32,839 --> 00:06:36,080 Speaker 1: time to work through them. Just like any sort of 122 00:06:36,120 --> 00:06:38,720 Speaker 1: to do list, you want to check off each question 123 00:06:38,920 --> 00:06:43,080 Speaker 1: individually and give it enough attention, and remember each check 124 00:06:43,120 --> 00:06:45,760 Speaker 1: is a step in the right direction. Each check is 125 00:06:45,839 --> 00:06:49,279 Speaker 1: progress that you are making. And lastly, for your plan, 126 00:06:49,640 --> 00:06:51,760 Speaker 1: you got to ask yourself when do you want to 127 00:06:51,839 --> 00:06:55,560 Speaker 1: launch this. A goal needs a deadline, so give yourself 128 00:06:55,600 --> 00:06:58,479 Speaker 1: a hard deadline and stick with it. Next up, choose 129 00:06:58,480 --> 00:07:03,039 Speaker 1: a topic your podcast topic to be a certain niche. Also, 130 00:07:03,200 --> 00:07:05,320 Speaker 1: every time I say the word niche, I wonder if 131 00:07:05,360 --> 00:07:08,880 Speaker 1: I'm actually supposed to be saying it like niche. I 132 00:07:08,880 --> 00:07:12,120 Speaker 1: don't know which one's right. I've never corrected myself. It's 133 00:07:12,120 --> 00:07:15,840 Speaker 1: cool anyway, find specifically what you want to talk about 134 00:07:16,040 --> 00:07:18,800 Speaker 1: for me. For instance, I am a certified personal trainer, 135 00:07:18,880 --> 00:07:21,000 Speaker 1: I'm a run coach. I've a vested interest in health 136 00:07:21,000 --> 00:07:25,280 Speaker 1: and wellness. I went through an extreme weight loss transformation myself. 137 00:07:25,360 --> 00:07:30,000 Speaker 1: I feel like I'm qualified to talk to people about 138 00:07:30,400 --> 00:07:33,640 Speaker 1: wellness as a whole for the most part, and I'm 139 00:07:33,680 --> 00:07:37,760 Speaker 1: obviously super interested in it. You want to make sure 140 00:07:37,880 --> 00:07:39,960 Speaker 1: that what you are talking about is something that you 141 00:07:40,000 --> 00:07:42,400 Speaker 1: are interested in. There are podcasts on everything from news 142 00:07:42,440 --> 00:07:48,680 Speaker 1: and entertainment to technology, parenting, science, TV, film, everything, So 143 00:07:48,960 --> 00:07:51,600 Speaker 1: ask yourself, what is it that interests me that you 144 00:07:51,720 --> 00:07:55,320 Speaker 1: honestly want to talk about all the time. I find 145 00:07:55,360 --> 00:07:59,680 Speaker 1: that podcasts that don't really have a focus can feel 146 00:07:59,680 --> 00:08:03,760 Speaker 1: a little Braddock, So find something that feels true to you. 147 00:08:03,800 --> 00:08:07,680 Speaker 1: Next up, ask yourself, is this just you? Or are 148 00:08:07,720 --> 00:08:09,400 Speaker 1: you doing it with a friend? So do you want 149 00:08:09,400 --> 00:08:12,720 Speaker 1: to co host? Really? Sometimes in theory, let me tell you, 150 00:08:12,760 --> 00:08:14,600 Speaker 1: it feels like it could be a good idea to 151 00:08:14,640 --> 00:08:17,080 Speaker 1: collaborate with a friend or a colleague or a family 152 00:08:17,080 --> 00:08:19,360 Speaker 1: member and a project like this, And maybe it is. 153 00:08:19,720 --> 00:08:21,520 Speaker 1: But really, what you need to do is think about 154 00:08:21,520 --> 00:08:24,160 Speaker 1: what that dynamic could look like when you really need 155 00:08:24,200 --> 00:08:27,360 Speaker 1: to rely on this other person. So do you think 156 00:08:27,400 --> 00:08:29,680 Speaker 1: that this could put a strain in your relationship or 157 00:08:30,000 --> 00:08:33,280 Speaker 1: is it a perfect match made in heaven? Regardless, if 158 00:08:33,320 --> 00:08:35,040 Speaker 1: you are going to team up with someone else to 159 00:08:35,080 --> 00:08:37,760 Speaker 1: get it done, make sure from the get go you 160 00:08:37,880 --> 00:08:41,600 Speaker 1: set super strict guidelines as to how and when an 161 00:08:42,400 --> 00:08:45,640 Speaker 1: execution and frequency that you guys are both on the 162 00:08:45,679 --> 00:08:48,200 Speaker 1: same page. You know what you're getting into and that 163 00:08:48,240 --> 00:08:52,280 Speaker 1: you can truly say you feel comfortable with this partnership. 164 00:08:52,640 --> 00:08:54,600 Speaker 1: The last thing you want to do, honestly, is start 165 00:08:54,679 --> 00:08:58,400 Speaker 1: something that gets you super excited and then fades with 166 00:08:58,480 --> 00:09:02,640 Speaker 1: time because the logistics are just a total nightmare. Next 167 00:09:02,880 --> 00:09:05,560 Speaker 1: thing you need to do to start a podcast choose 168 00:09:05,559 --> 00:09:09,800 Speaker 1: a name and then buy the domain. Naming things truly 169 00:09:10,000 --> 00:09:13,080 Speaker 1: is the hardest thing, not only because it feels as 170 00:09:13,120 --> 00:09:15,440 Speaker 1: though everything is taken, but if you want to have 171 00:09:15,559 --> 00:09:19,840 Speaker 1: that Goldilocks name, you're just hoping for that certain warm 172 00:09:19,880 --> 00:09:24,559 Speaker 1: and fuzzy feeling. You know what's it perfect, let's move 173 00:09:24,600 --> 00:09:27,840 Speaker 1: forward kind of deal. I remember my first job at 174 00:09:27,880 --> 00:09:30,760 Speaker 1: Cafe Mom. We were trying to name a new site, 175 00:09:30,800 --> 00:09:34,040 Speaker 1: and for weeks and weeks on end, there were probably 176 00:09:34,160 --> 00:09:37,640 Speaker 1: like five to six hundred different words just on boards 177 00:09:37,679 --> 00:09:39,920 Speaker 1: all around the office while we were trying to feel 178 00:09:39,960 --> 00:09:43,160 Speaker 1: out what felt right for their new digital property. The 179 00:09:43,200 --> 00:09:46,080 Speaker 1: same thing happened when it came to Hurdle. I had 180 00:09:46,080 --> 00:09:49,080 Speaker 1: one name about a year before I even launched the 181 00:09:49,120 --> 00:09:52,960 Speaker 1: podcast for a digital property of sorts, a website that 182 00:09:53,000 --> 00:09:55,000 Speaker 1: I was kind of sold on. I don't know, something 183 00:09:55,040 --> 00:09:56,880 Speaker 1: just didn't click about it. But when I came up 184 00:09:56,880 --> 00:09:59,040 Speaker 1: with the name Hurdle, I was actually sitting on my 185 00:09:59,120 --> 00:10:02,280 Speaker 1: couch with a girlfri and talking about something completely unrelated, 186 00:10:02,320 --> 00:10:04,680 Speaker 1: and I looked at her with so much sincerity and 187 00:10:04,720 --> 00:10:07,000 Speaker 1: I said, I just want to get over this hurdle. 188 00:10:07,400 --> 00:10:10,560 Speaker 1: And in that moment, it clicked, and so many things 189 00:10:10,640 --> 00:10:13,840 Speaker 1: started just to make sense, and I feel like I 190 00:10:13,880 --> 00:10:16,720 Speaker 1: got lucky. Maybe. Anyway, when you come up with the name, 191 00:10:17,160 --> 00:10:19,400 Speaker 1: then you've got to do some domain searching. Trust me, 192 00:10:19,520 --> 00:10:22,880 Speaker 1: I wish that hurdle dot com was mine and actually 193 00:10:23,000 --> 00:10:27,800 Speaker 1: belongs to some financing land realty company I think, which 194 00:10:27,840 --> 00:10:30,679 Speaker 1: is fine. I lean toward going with a different name, 195 00:10:30,720 --> 00:10:33,640 Speaker 1: but I felt so passionately about Hurdle that I went 196 00:10:33,679 --> 00:10:36,400 Speaker 1: with the dot us instead of the dot com. You're 197 00:10:36,400 --> 00:10:38,880 Speaker 1: going to need a website where you can host your podcast, 198 00:10:39,080 --> 00:10:41,040 Speaker 1: or website that's a landing page, and then you can 199 00:10:41,080 --> 00:10:43,320 Speaker 1: get hosting somewhere else. So there are a lot of 200 00:10:43,320 --> 00:10:48,800 Speaker 1: different popular hosting platforms. My podcast is on Squarespace. There 201 00:10:49,000 --> 00:10:51,720 Speaker 1: is lipsyn, which is super popular and I'm actually looking 202 00:10:51,720 --> 00:10:54,960 Speaker 1: into transferring mine over there. There's also Blueberry, which I 203 00:10:54,960 --> 00:10:58,480 Speaker 1: hear some great things about, all great options. I personally, 204 00:10:58,920 --> 00:11:00,560 Speaker 1: if I was to restart it right now now, would 205 00:11:00,640 --> 00:11:02,800 Speaker 1: definitely go with lipsy in, which is why I am 206 00:11:02,840 --> 00:11:06,240 Speaker 1: looking into it. Next step in your podcast journey come 207 00:11:06,400 --> 00:11:09,920 Speaker 1: up with a format. So every podcast format is different. 208 00:11:09,960 --> 00:11:13,480 Speaker 1: For example, Hurdle's podcast format, there's an intro, then there's 209 00:11:13,520 --> 00:11:16,760 Speaker 1: intro music, then I introduce the guest. We talk about 210 00:11:16,800 --> 00:11:20,000 Speaker 1: their backstory leading up to their hurdle moment. There's usually 211 00:11:20,040 --> 00:11:22,920 Speaker 1: some sort of break in the middle for some sponsorship messaging, 212 00:11:23,080 --> 00:11:25,280 Speaker 1: and then I ask them questions that go with their specialties. 213 00:11:25,400 --> 00:11:29,600 Speaker 1: So if they are building a skincare company, for example, 214 00:11:29,880 --> 00:11:32,640 Speaker 1: I spoiler alert have the founders of Heyday coming up 215 00:11:32,679 --> 00:11:36,600 Speaker 1: on hurdle, I will ask them, Okay, what are the 216 00:11:36,679 --> 00:11:39,720 Speaker 1: two things we can do at home to better our 217 00:11:39,760 --> 00:11:41,880 Speaker 1: skin if we can't make it in all the time 218 00:11:41,920 --> 00:11:44,199 Speaker 1: for a facial. Once we get through that, I ask 219 00:11:44,240 --> 00:11:46,840 Speaker 1: them for some last minute takeaways. I then do my 220 00:11:46,960 --> 00:11:50,200 Speaker 1: outro and we talk about where people can find the 221 00:11:50,280 --> 00:11:53,320 Speaker 1: guest and hurdle on social media, and then I roll 222 00:11:53,360 --> 00:11:56,200 Speaker 1: the credits aka the ending music. It sounds like a 223 00:11:56,240 --> 00:11:58,240 Speaker 1: lot when I say it out loud, but what I'm 224 00:11:58,280 --> 00:12:00,000 Speaker 1: just trying to get out here is that every epple 225 00:12:00,000 --> 00:12:03,560 Speaker 1: episode of every podcast has a similar format you'll see. 226 00:12:03,960 --> 00:12:05,679 Speaker 1: So what you want to do to make it easier 227 00:12:05,679 --> 00:12:08,360 Speaker 1: on yourself is figure out what that format is and 228 00:12:08,480 --> 00:12:11,720 Speaker 1: stick with it. You know. For example, I listened to 229 00:12:12,000 --> 00:12:15,000 Speaker 1: the Almost thirty podcast and on that podcast, the girls 230 00:12:15,080 --> 00:12:17,600 Speaker 1: kind of have a catchup chat for what's about like 231 00:12:17,640 --> 00:12:20,559 Speaker 1: twenty to twenty five minutes, sometimes about things that are 232 00:12:20,559 --> 00:12:22,480 Speaker 1: just going on in their life, and then they get 233 00:12:22,520 --> 00:12:26,559 Speaker 1: into their interview. It's just two totally different, you know, 234 00:12:26,640 --> 00:12:30,680 Speaker 1: ways of going about creating content. No way is right 235 00:12:30,800 --> 00:12:33,080 Speaker 1: or wrong. You got to do what feels true to 236 00:12:33,120 --> 00:12:37,280 Speaker 1: who you are. Okay, now we're getting into some more logistics. 237 00:12:37,640 --> 00:12:40,480 Speaker 1: Get a microphone. So I don't have a ton of 238 00:12:40,640 --> 00:12:43,720 Speaker 1: insight as to the best microphones. I'm not super techy. 239 00:12:43,880 --> 00:12:47,559 Speaker 1: I record my podcast using a blue Yedi microphone. It's 240 00:12:47,640 --> 00:12:50,079 Speaker 1: under two hundred dollars, and I went with this microphone 241 00:12:50,120 --> 00:12:53,000 Speaker 1: because I feel like it's really great quality. It's super portable. 242 00:12:53,080 --> 00:12:55,600 Speaker 1: I've traveled with it, I've brought it in my carry on, 243 00:12:55,960 --> 00:12:58,800 Speaker 1: and honestly, when I was first starting the podcast, I 244 00:12:58,840 --> 00:13:01,280 Speaker 1: sat down with Kelly ro Roberts. She has the she 245 00:13:01,360 --> 00:13:04,280 Speaker 1: can and she did podcast. I asked her for her 246 00:13:04,280 --> 00:13:06,199 Speaker 1: tips and tricks, and this is where I ended up. 247 00:13:06,240 --> 00:13:09,040 Speaker 1: So I'm passing that kud karma along with you. But 248 00:13:09,160 --> 00:13:12,600 Speaker 1: also no like there are also podcasters that literally record 249 00:13:12,720 --> 00:13:15,080 Speaker 1: on their iPhone. The good news is that a good 250 00:13:15,120 --> 00:13:19,960 Speaker 1: microphone is not super expensive. It's definitely an investment worth making. 251 00:13:20,320 --> 00:13:23,319 Speaker 1: And then there are other things that are called filters, 252 00:13:23,440 --> 00:13:26,480 Speaker 1: which sounds kind of crazy that you can buy to 253 00:13:26,520 --> 00:13:29,839 Speaker 1: make your audio quality sound even better. So I use 254 00:13:29,880 --> 00:13:32,800 Speaker 1: two filters every single time I record. They're from a 255 00:13:32,840 --> 00:13:36,760 Speaker 1: brand called Crumple Pop and they are Eco remover and 256 00:13:36,880 --> 00:13:42,120 Speaker 1: Audio d Noise. And honestly, maybe I am a little bias, 257 00:13:42,280 --> 00:13:44,920 Speaker 1: but I feel like I listen to my podcast and 258 00:13:44,960 --> 00:13:48,480 Speaker 1: sometimes the quality is better than a lot of highly 259 00:13:48,720 --> 00:13:52,320 Speaker 1: paid podcasters in the game. And I'm literally doing this 260 00:13:52,520 --> 00:13:55,240 Speaker 1: with under a total of four hundred dollars of equipment. 261 00:13:55,400 --> 00:13:57,599 Speaker 1: The filters each I think cost between seventy five and 262 00:13:57,600 --> 00:14:01,600 Speaker 1: one hundred dollars again in investment, but totally worth it. 263 00:14:01,760 --> 00:14:05,160 Speaker 1: Next up, you have the opportunity now to get creative. 264 00:14:05,240 --> 00:14:07,280 Speaker 1: So you got creative with what you want your topic 265 00:14:07,320 --> 00:14:09,840 Speaker 1: to be. Ideally you found a name. Now you have 266 00:14:09,880 --> 00:14:12,640 Speaker 1: the opportunity to create cover art and use intro music 267 00:14:12,679 --> 00:14:14,720 Speaker 1: and also how you want to do your show notes, 268 00:14:14,720 --> 00:14:18,199 Speaker 1: which is the description that people see when they click 269 00:14:18,240 --> 00:14:22,080 Speaker 1: into your podcast on whatever podcast listening platform they are using. 270 00:14:22,640 --> 00:14:25,040 Speaker 1: My tip on this is obviously you know, there are 271 00:14:25,080 --> 00:14:27,000 Speaker 1: so many things you can do for cover art and 272 00:14:27,240 --> 00:14:31,120 Speaker 1: intro music and whatnot. Just don't overthink it. When I 273 00:14:31,120 --> 00:14:34,200 Speaker 1: spoke with Ali Feller of Ali on the Run, we 274 00:14:34,280 --> 00:14:37,360 Speaker 1: both were on each other's podcast, a little podcast Swap. 275 00:14:37,840 --> 00:14:40,640 Speaker 1: She told me that literally she was just kind of 276 00:14:40,640 --> 00:14:43,080 Speaker 1: at a standstill forever because she was so worried about 277 00:14:43,080 --> 00:14:45,560 Speaker 1: the cover art for her podcast. The last thing you 278 00:14:45,640 --> 00:14:48,120 Speaker 1: want to do is get hung up on small details. 279 00:14:48,320 --> 00:14:51,520 Speaker 1: So find something that feels right. You can always change it, 280 00:14:51,560 --> 00:14:54,480 Speaker 1: you can always update it. Don't let something like this 281 00:14:54,680 --> 00:14:57,000 Speaker 1: push back that hard deadline that you set from the 282 00:14:57,040 --> 00:14:59,840 Speaker 1: yet go. When it comes to intro music, I am 283 00:15:00,000 --> 00:15:03,240 Speaker 1: super lucky. I have a friend that created mine who 284 00:15:03,280 --> 00:15:05,920 Speaker 1: is a super talented musician. His name is Mike Horn. 285 00:15:06,000 --> 00:15:08,920 Speaker 1: We went to Yugon together. But there are tons of 286 00:15:09,000 --> 00:15:11,360 Speaker 1: royalty free sites where you can go on and download 287 00:15:11,440 --> 00:15:13,880 Speaker 1: music to use for free. What I will say with 288 00:15:14,000 --> 00:15:17,200 Speaker 1: that is, obviously, if you can go on and download it, 289 00:15:17,200 --> 00:15:19,160 Speaker 1: that means that somebody else can go on and download it, 290 00:15:19,200 --> 00:15:22,160 Speaker 1: which means that if you're using intro music, it might 291 00:15:22,200 --> 00:15:24,880 Speaker 1: be somewhere else. If you're cool with that, I'm cool 292 00:15:24,920 --> 00:15:27,400 Speaker 1: with that. Let's reiterate here. No one is going to 293 00:15:27,440 --> 00:15:30,640 Speaker 1: not listen to your podcast because the cover art isn't 294 00:15:30,800 --> 00:15:34,760 Speaker 1: Van go and your intro music doesn't sound like Drake's 295 00:15:34,760 --> 00:15:37,360 Speaker 1: next hit. We're getting into the final parts here. The 296 00:15:37,400 --> 00:15:39,640 Speaker 1: next thing to start a podcast, you've got to record 297 00:15:39,720 --> 00:15:42,120 Speaker 1: it and you've got to edit it again. A lot 298 00:15:42,120 --> 00:15:45,320 Speaker 1: of the times, I'm just using this blue YETI microphone. 299 00:15:45,440 --> 00:15:48,640 Speaker 1: I'm recording this right now in my apartment. I am 300 00:15:48,720 --> 00:15:51,960 Speaker 1: fortunate enough to have had a few different studios that 301 00:15:52,000 --> 00:15:54,240 Speaker 1: I've worked with in New York City, which helped me 302 00:15:54,440 --> 00:15:56,600 Speaker 1: just to have a landing point, a meeting point for 303 00:15:56,680 --> 00:15:59,480 Speaker 1: when I was meeting guests. For a while, I was 304 00:15:59,520 --> 00:16:02,720 Speaker 1: recording side of a wee work near Empire State Building, 305 00:16:02,760 --> 00:16:06,400 Speaker 1: and that was wonderful. And now I record at the 306 00:16:06,440 --> 00:16:09,800 Speaker 1: Smile to go inside the free Hand Hotel. You've got 307 00:16:09,840 --> 00:16:11,880 Speaker 1: to do what works for you. You know. There was 308 00:16:11,880 --> 00:16:14,760 Speaker 1: a point when I thought about literally rearranging my apartment 309 00:16:14,800 --> 00:16:17,640 Speaker 1: to make it more okay for people to come visit 310 00:16:17,760 --> 00:16:21,560 Speaker 1: that weren't just my friends. It doesn't go unnoticed by 311 00:16:21,600 --> 00:16:24,200 Speaker 1: me that I am really fortunate to have created these 312 00:16:24,240 --> 00:16:27,160 Speaker 1: relationships and have a really good deal going with the space. 313 00:16:27,320 --> 00:16:30,520 Speaker 1: But know that again, some days I am in a studio, 314 00:16:30,680 --> 00:16:33,680 Speaker 1: other days I'm doing it at home. Both work, both 315 00:16:33,800 --> 00:16:36,040 Speaker 1: sound great. My dad said to me once that it's 316 00:16:36,080 --> 00:16:38,880 Speaker 1: the quality of the conversation that matter, is not always 317 00:16:38,920 --> 00:16:42,560 Speaker 1: the quality of what the sound is like, and he's right. 318 00:16:42,680 --> 00:16:44,840 Speaker 1: I'm definitely a perfectionist. I try to do the best 319 00:16:44,880 --> 00:16:47,520 Speaker 1: I can with what I have. But the last thing 320 00:16:47,560 --> 00:16:50,400 Speaker 1: you want to do is just focus so much and 321 00:16:50,440 --> 00:16:53,320 Speaker 1: spend all of this money on the highest tech stuff 322 00:16:53,400 --> 00:16:55,120 Speaker 1: before you really get into it. You want to make 323 00:16:55,160 --> 00:16:56,800 Speaker 1: sure you like what you're doing, and you can always 324 00:16:56,800 --> 00:17:00,280 Speaker 1: get better with time, and that's cool. So again, edit 325 00:17:00,280 --> 00:17:03,080 Speaker 1: and produce in garage band. Then I export the tracks 326 00:17:03,120 --> 00:17:06,120 Speaker 1: to iTunes, which makes them ready for the next thing 327 00:17:06,160 --> 00:17:10,120 Speaker 1: you need to do, which is submit your podcast. So 328 00:17:10,720 --> 00:17:14,720 Speaker 1: every podcast will have an RSS feed from the hosting 329 00:17:14,800 --> 00:17:17,560 Speaker 1: platform where your podcast can be found pretty much, and 330 00:17:17,640 --> 00:17:20,520 Speaker 1: that's where your podcast lives. This feed can then be 331 00:17:20,560 --> 00:17:23,600 Speaker 1: submitted to a bunch of different places, and the most popular, 332 00:17:23,640 --> 00:17:26,800 Speaker 1: I would say is obviously iTunes are Apple podcasts, but 333 00:17:26,880 --> 00:17:31,720 Speaker 1: there is also Spotify, Google Play Music, Stitcher, Tune in Blueberry. 334 00:17:32,000 --> 00:17:35,160 Speaker 1: The list goes on something worth noting. I know you're 335 00:17:35,200 --> 00:17:38,040 Speaker 1: probably super excited now that your podcast is ready for 336 00:17:38,080 --> 00:17:41,480 Speaker 1: the world to see. Podcasts submissions can take a few days, 337 00:17:41,520 --> 00:17:44,120 Speaker 1: I know. For Apple podcasts anyway, the process can take 338 00:17:44,160 --> 00:17:48,080 Speaker 1: up to ten days, although most submissions are approved within 339 00:17:48,119 --> 00:17:51,600 Speaker 1: about three and sometimes maybe just a few hours. I'll 340 00:17:51,640 --> 00:17:54,600 Speaker 1: never forget the email I got that hurdle was live 341 00:17:54,640 --> 00:17:59,520 Speaker 1: in the iTunes store. I was super super excited. And last, 342 00:17:59,520 --> 00:18:01,640 Speaker 1: but not lead, The last thing you got to do 343 00:18:01,840 --> 00:18:04,640 Speaker 1: is spread the word. Not every podcast I follow has 344 00:18:04,840 --> 00:18:07,080 Speaker 1: social media pages or on Instagram, but I love the 345 00:18:07,119 --> 00:18:09,280 Speaker 1: ones that do because I feel like I get to 346 00:18:09,320 --> 00:18:11,880 Speaker 1: know more about the hosts and get reminded about what's 347 00:18:11,960 --> 00:18:14,480 Speaker 1: going on with the content that I really love. So 348 00:18:14,880 --> 00:18:16,600 Speaker 1: decide what you want to do. Decide if you want 349 00:18:16,640 --> 00:18:18,800 Speaker 1: social media, Decide if you want a newsletter. If you 350 00:18:18,800 --> 00:18:20,199 Speaker 1: do want a newsletter, you're gonna have to make the 351 00:18:20,240 --> 00:18:22,760 Speaker 1: time for that. Again, you want to set a reasonable 352 00:18:22,840 --> 00:18:26,720 Speaker 1: expectation for how often you are communicating with your audience, 353 00:18:26,800 --> 00:18:29,800 Speaker 1: and if that's on social media or via a newsletter, 354 00:18:30,080 --> 00:18:33,200 Speaker 1: or with how often you're posting. Just keep it consistent 355 00:18:33,400 --> 00:18:35,879 Speaker 1: and the rest will just kind of fall into place. 356 00:18:36,200 --> 00:18:38,320 Speaker 1: I feel like this is a little sporadic here, but 357 00:18:38,680 --> 00:18:41,320 Speaker 1: I hope it's helpful. I'm an open book for questions, 358 00:18:42,160 --> 00:18:44,240 Speaker 1: and if you have them. Feel free to DM me 359 00:18:44,560 --> 00:18:46,800 Speaker 1: or shoot me an email. It's Emily at hurdle dot 360 00:18:47,000 --> 00:18:49,920 Speaker 1: us and I really just want, I guess the moral 361 00:18:49,920 --> 00:18:51,800 Speaker 1: of this story to be whether or not you want 362 00:18:51,840 --> 00:18:54,200 Speaker 1: to start a podcast to know that you don't need 363 00:18:54,240 --> 00:18:57,240 Speaker 1: to have all of the answers to just begin. I 364 00:18:57,280 --> 00:18:59,000 Speaker 1: think a lot of the time we stand in our 365 00:18:59,040 --> 00:19:01,960 Speaker 1: own way because there are so many different factors, so 366 00:19:02,080 --> 00:19:04,760 Speaker 1: much unknown when it comes to aiming for what we want. 367 00:19:04,840 --> 00:19:07,439 Speaker 1: It's okay to be a beginner. Relish in that you 368 00:19:07,560 --> 00:19:10,200 Speaker 1: only get that opportunity once, and if you do it right, 369 00:19:10,240 --> 00:19:13,119 Speaker 1: once is all you're gonna need. Happymorial Day weekend, everybody 370 00:19:13,160 --> 00:19:17,040 Speaker 1: out there. Another hurdle conquered. Catch you guys next time.