1 00:00:03,120 --> 00:00:06,000 Speaker 1: Welcome to stuff to blow your mind from how stuff 2 00:00:06,000 --> 00:00:14,080 Speaker 1: Works dot com. Hey, he wasn't as stuffable your mind. 3 00:00:14,120 --> 00:00:16,680 Speaker 1: My name is Robert Lamb and I'm Julie Douglas Juan 4 00:00:16,680 --> 00:00:18,560 Speaker 1: I'm gonna put you in a scenario here and asked 5 00:00:18,600 --> 00:00:23,200 Speaker 1: to the listeners put themselves in the same scenario. Imagine 6 00:00:24,200 --> 00:00:29,680 Speaker 1: a stranger appears before you call Finn stranger like very 7 00:00:29,720 --> 00:00:35,920 Speaker 1: thin and dressed and say, let's say dark dark robe. Okay, 8 00:00:36,360 --> 00:00:39,479 Speaker 1: this isn't sounding so great. Well well wait wait till 9 00:00:39,520 --> 00:00:42,120 Speaker 1: wait to hear this. This fell out because he makes 10 00:00:42,159 --> 00:00:44,720 Speaker 1: an offer this if you would like, and this is 11 00:00:44,720 --> 00:00:48,400 Speaker 1: purely optional, I will tell you to the day, to 12 00:00:48,479 --> 00:00:51,760 Speaker 1: the minute, even when you will die. I have this 13 00:00:51,840 --> 00:00:55,960 Speaker 1: information here in my in my file, and I will 14 00:00:55,960 --> 00:00:58,440 Speaker 1: share this information with you. All you have to do 15 00:00:58,680 --> 00:01:01,760 Speaker 1: is ask would you would you would you like to know? 16 00:01:01,840 --> 00:01:05,080 Speaker 1: Would you would you want this date and this time 17 00:01:05,360 --> 00:01:08,959 Speaker 1: to mark in your calendar? Absolutely not? No, No, I 18 00:01:09,000 --> 00:01:11,440 Speaker 1: mean that's the kind of mystery you want to remain 19 00:01:11,520 --> 00:01:13,640 Speaker 1: a mystery? Right? Do you think I want to obsess 20 00:01:13,720 --> 00:01:15,919 Speaker 1: on that for the rest of my life every single moment? 21 00:01:16,280 --> 00:01:19,200 Speaker 1: Well that's one argument. Yeah, Robert, do you think I 22 00:01:19,240 --> 00:01:23,480 Speaker 1: really want to well, yeah, I mean to know exactly 23 00:01:23,480 --> 00:01:25,920 Speaker 1: when you're gonna die. It would it would be helpful 24 00:01:25,920 --> 00:01:27,880 Speaker 1: in some ways, right, You know, if you've been putting 25 00:01:27,880 --> 00:01:31,600 Speaker 1: on planning, state planning, um, if there are certain projects 26 00:01:31,640 --> 00:01:34,240 Speaker 1: you've been putting off, it might be nice to know 27 00:01:34,400 --> 00:01:37,520 Speaker 1: you actually have time enough to complete them, and or 28 00:01:37,560 --> 00:01:40,160 Speaker 1: if you should should maybe shoot for instead of writing 29 00:01:40,160 --> 00:01:42,120 Speaker 1: the Great American novel, maybe you would just try and 30 00:01:42,120 --> 00:01:44,720 Speaker 1: write the Great American short story or the Great American 31 00:01:44,760 --> 00:01:49,080 Speaker 1: haiku h depending on what the forecast is, or yeah, 32 00:01:49,080 --> 00:01:51,480 Speaker 1: a little fly fiction. Yeah. But on the other hand, 33 00:01:51,520 --> 00:01:53,760 Speaker 1: you would conceive it would be then be living your 34 00:01:53,760 --> 00:01:57,920 Speaker 1: life in fear, ticking down ever closer to that moment 35 00:01:57,960 --> 00:02:01,920 Speaker 1: when this same individual in the dark robes and the 36 00:02:02,000 --> 00:02:07,320 Speaker 1: deathly thin hands might reappear and come to collect. Yeah. 37 00:02:07,320 --> 00:02:10,200 Speaker 1: You might even say that you're so preoccupied with this 38 00:02:10,280 --> 00:02:13,000 Speaker 1: inevitability that now has a date on it, that you 39 00:02:13,040 --> 00:02:15,959 Speaker 1: could do nothing but think about it. So any sort 40 00:02:15,960 --> 00:02:18,360 Speaker 1: of efforts at writing a haiku or anything else would 41 00:02:18,360 --> 00:02:20,919 Speaker 1: be completely hamstrung. Yeah, you would just have that date 42 00:02:21,000 --> 00:02:24,079 Speaker 1: taking in your mind. You just every and even say 43 00:02:24,080 --> 00:02:28,840 Speaker 1: it's say it's did you like two thousand eight. You 44 00:02:28,880 --> 00:02:32,200 Speaker 1: know that's nice, that's nicely far out. Yeah that that 45 00:02:32,280 --> 00:02:34,040 Speaker 1: even then you would hear you'd hear about two thousand 46 00:02:34,080 --> 00:02:36,440 Speaker 1: and would it would it would just mess you up? 47 00:02:36,520 --> 00:02:38,160 Speaker 1: Or even just to hear do you like thirteenth every 48 00:02:38,160 --> 00:02:41,239 Speaker 1: time it comes around? So I can see the value 49 00:02:41,240 --> 00:02:45,919 Speaker 1: and not hearing the thin man out on this particular case. Yeah. Well, 50 00:02:45,960 --> 00:02:48,799 Speaker 1: and this plays into the idea of why we we 51 00:02:49,280 --> 00:02:52,200 Speaker 1: exercise a kind of version of this in the form 52 00:02:52,280 --> 00:02:57,359 Speaker 1: of what's been called the Ostrich effect um. Also, ignorance 53 00:02:57,560 --> 00:03:00,600 Speaker 1: is bliss because there are just some things we don't 54 00:03:00,680 --> 00:03:02,840 Speaker 1: want to face, and its human nature all of us. 55 00:03:02,880 --> 00:03:04,840 Speaker 1: Do us do this even if you think that, like 56 00:03:04,880 --> 00:03:09,280 Speaker 1: you're the most self aware, self actualized person on the earth, 57 00:03:09,520 --> 00:03:12,040 Speaker 1: there is something that you're avoiding, right, I mean, when 58 00:03:12,040 --> 00:03:14,160 Speaker 1: it comes to our awareness of the world, all of 59 00:03:14,240 --> 00:03:17,799 Speaker 1: us live inside of a carefully maintained and constructed worldview. 60 00:03:18,080 --> 00:03:21,200 Speaker 1: And that worldview is not going to in the same 61 00:03:21,200 --> 00:03:23,959 Speaker 1: way that you'll have a video game world that that 62 00:03:24,160 --> 00:03:27,680 Speaker 1: may incorporate some aspects of reality and some aspects of 63 00:03:27,680 --> 00:03:30,680 Speaker 1: actual physics, but ignore other real life rules. You know, 64 00:03:31,080 --> 00:03:33,440 Speaker 1: like the character jumps off a building and he'll still 65 00:03:33,520 --> 00:03:37,040 Speaker 1: die as one would. But but maybe he can run 66 00:03:37,080 --> 00:03:39,640 Speaker 1: exceedingly fast without you know, running out of steam. That 67 00:03:39,720 --> 00:03:42,200 Speaker 1: kind of think all of us create this worldview, maintain 68 00:03:42,240 --> 00:03:45,560 Speaker 1: this worldview that is going to ignore certain risks, incorporate 69 00:03:45,680 --> 00:03:51,160 Speaker 1: some other risks, totally exaggerate other risks, and uh and 70 00:03:51,160 --> 00:03:54,840 Speaker 1: and underplay still other risks to your everyday life. Yeah, 71 00:03:54,880 --> 00:03:56,960 Speaker 1: even if that means that you could have some really 72 00:03:57,000 --> 00:04:00,240 Speaker 1: crappy outcomes, say to your health as a result. We'll 73 00:04:00,240 --> 00:04:03,160 Speaker 1: talk about that in a bit. But hey, what if 74 00:04:03,200 --> 00:04:06,600 Speaker 1: what if the Finnman could give you that date. I'm 75 00:04:06,960 --> 00:04:08,960 Speaker 1: we've played with that idea of just you know, this 76 00:04:09,080 --> 00:04:14,360 Speaker 1: apparition showing up. But turns out that researchers, scientists have 77 00:04:14,440 --> 00:04:17,240 Speaker 1: actually come up with an idea that is a kind 78 00:04:17,360 --> 00:04:20,400 Speaker 1: of death test. Yeah. Yeah, in this case that it 79 00:04:20,440 --> 00:04:25,520 Speaker 1: wouldn't be a medieval embodiment of death that would be 80 00:04:25,560 --> 00:04:28,080 Speaker 1: showing up and and offering you the information. It might 81 00:04:28,160 --> 00:04:30,320 Speaker 1: be a little contraction that you wear on your wrist. 82 00:04:30,800 --> 00:04:35,200 Speaker 1: Physicist at the United Kingdoms Lancaster University developed this test, 83 00:04:35,240 --> 00:04:40,640 Speaker 1: which uses painless lasers to analyze endothelial cells. Uh. These 84 00:04:40,640 --> 00:04:43,039 Speaker 1: are the cells that lying blood vessels under the skin 85 00:04:43,240 --> 00:04:47,680 Speaker 1: and are a possible health indicator. So the basically this 86 00:04:47,760 --> 00:04:51,039 Speaker 1: laser analysis would look at the state of these cells 87 00:04:51,120 --> 00:04:54,480 Speaker 1: and would be able to extrapolate what your general health 88 00:04:54,600 --> 00:04:57,760 Speaker 1: is right now and how much time you have. Now. 89 00:04:58,400 --> 00:04:59,800 Speaker 1: This is not a watch you can pick up that 90 00:04:59,880 --> 00:05:02,480 Speaker 1: your local store. This technology is not ready to roll out, 91 00:05:02,680 --> 00:05:05,840 Speaker 1: but it's sort of a road sign um on the 92 00:05:05,920 --> 00:05:09,040 Speaker 1: highway to a possible future in which we see more 93 00:05:09,080 --> 00:05:13,880 Speaker 1: and more of wearable technology, implanted technology which gives us 94 00:05:13,920 --> 00:05:18,080 Speaker 1: some measure of real time information about the state of 95 00:05:18,120 --> 00:05:20,760 Speaker 1: our health. Yeah, here's another example of it, and this 96 00:05:20,839 --> 00:05:24,280 Speaker 1: comes from the Institute for Molecular Medicine in Finland, and 97 00:05:24,320 --> 00:05:27,320 Speaker 1: they would look at the level of a particular biomar 98 00:05:27,640 --> 00:05:31,440 Speaker 1: biomarker which the biomarker could indicate a patient's risk of 99 00:05:31,520 --> 00:05:35,400 Speaker 1: disease or a likely response to treatment. So, for example, 100 00:05:35,520 --> 00:05:38,640 Speaker 1: cholesterol levels are measured to assess the risk of heart disease, 101 00:05:38,720 --> 00:05:42,040 Speaker 1: right that could be a biomarker. So what they did 102 00:05:42,160 --> 00:05:45,400 Speaker 1: is they took blood samples from over seventeen thousand generally 103 00:05:45,560 --> 00:05:48,599 Speaker 1: healthy people, they screen screen them for more than a 104 00:05:48,680 --> 00:05:53,200 Speaker 1: hundred different biomarkers, and then those people were monitored over 105 00:05:53,240 --> 00:05:56,640 Speaker 1: a five year period. So in that time, six hundred 106 00:05:56,680 --> 00:05:59,120 Speaker 1: and eighty four people died of a range of illnesses 107 00:05:59,160 --> 00:06:03,120 Speaker 1: and diseases and put in cancer in cardiovascular disease, and 108 00:06:03,800 --> 00:06:07,480 Speaker 1: the scientists had discovered that those people all had similar 109 00:06:07,800 --> 00:06:11,800 Speaker 1: levels of for biomarkers. So that's where it really becomes 110 00:06:11,880 --> 00:06:14,919 Speaker 1: much more laser focused in terms of what are we 111 00:06:15,000 --> 00:06:18,320 Speaker 1: looking for here and what can predict death in the 112 00:06:18,360 --> 00:06:22,360 Speaker 1: next five years. And that research that they were doing 113 00:06:22,720 --> 00:06:26,000 Speaker 1: that was actually just another subset of research that had 114 00:06:26,040 --> 00:06:30,040 Speaker 1: been ongoing by Estonian researchers. They initially made this link 115 00:06:30,040 --> 00:06:32,440 Speaker 1: with it about I think ten thousand people, but they 116 00:06:32,440 --> 00:06:35,239 Speaker 1: were so skeptical about the results that they went ahead 117 00:06:35,240 --> 00:06:37,960 Speaker 1: and said to the folks of her at the Molecular 118 00:06:38,080 --> 00:06:41,120 Speaker 1: Medicine in Finland, hey, do you want to, you know, 119 00:06:41,160 --> 00:06:43,560 Speaker 1: try this out and see if you get similar results. 120 00:06:43,600 --> 00:06:48,920 Speaker 1: Well they got identical findings, which points to this idea 121 00:06:48,960 --> 00:06:51,440 Speaker 1: that we are getting closer and closer to this idea 122 00:06:51,480 --> 00:06:53,680 Speaker 1: of hey, can you check out my biomarkers and let 123 00:06:53,680 --> 00:06:55,080 Speaker 1: me know what's going to go on in the next 124 00:06:55,120 --> 00:06:59,640 Speaker 1: five years. I like the idea of having even almost 125 00:06:59,839 --> 00:07:01,520 Speaker 1: like I can imagine a future we have all your 126 00:07:01,560 --> 00:07:04,600 Speaker 1: wearable computers that are going on your implants, your little 127 00:07:04,600 --> 00:07:09,200 Speaker 1: handheld device, your little holographic displays that are letting you 128 00:07:09,360 --> 00:07:11,960 Speaker 1: and others know about various stats in your life. And 129 00:07:11,960 --> 00:07:15,080 Speaker 1: I can imagine every morning you call up that sort 130 00:07:15,080 --> 00:07:18,120 Speaker 1: of holographic death embodiment and you just sort of check 131 00:07:18,160 --> 00:07:20,440 Speaker 1: in with death and find out what the forecast is, 132 00:07:21,000 --> 00:07:22,520 Speaker 1: or you think that's how they're going to market it. 133 00:07:23,640 --> 00:07:25,880 Speaker 1: You know what, death watch, Death doesn't have to You 134 00:07:25,920 --> 00:07:28,400 Speaker 1: can choose which form death takes. Death can take out 135 00:07:28,440 --> 00:07:30,800 Speaker 1: like a classic medieval mode. I think that's what I'd 136 00:07:30,800 --> 00:07:33,440 Speaker 1: go for. But death can be uh, you know, an 137 00:07:33,440 --> 00:07:38,000 Speaker 1: attractive man or woman. Death can death avatar petty boop, Yeah, 138 00:07:38,000 --> 00:07:41,320 Speaker 1: hello kitty. I mean, you name it. But but then 139 00:07:41,360 --> 00:07:43,960 Speaker 1: I wonder too. In the same way that you know what, 140 00:07:44,200 --> 00:07:47,000 Speaker 1: if you're like me, you're always realizing for the first 141 00:07:47,040 --> 00:07:49,120 Speaker 1: time that there's something on your phone that is making 142 00:07:49,160 --> 00:07:51,520 Speaker 1: a little pop up like you didn't know that you're 143 00:07:51,600 --> 00:07:54,320 Speaker 1: that this news app isn't is somehow turned itself on 144 00:07:54,400 --> 00:07:56,520 Speaker 1: so that it needs to inform you when there's a 145 00:07:56,520 --> 00:07:58,120 Speaker 1: news update, and then you have to go and turn 146 00:07:58,160 --> 00:08:00,560 Speaker 1: it off in your settings. We end up in that 147 00:08:00,600 --> 00:08:02,800 Speaker 1: scenario with this where you realize, you know, I don't 148 00:08:02,800 --> 00:08:05,120 Speaker 1: want to hear from death every day. I don't want 149 00:08:05,120 --> 00:08:08,000 Speaker 1: my normal check up. I would rather just live in 150 00:08:08,080 --> 00:08:10,000 Speaker 1: ignorance of this. I'm going to turn this off, even 151 00:08:10,000 --> 00:08:13,040 Speaker 1: though all the technology here is at my fingertips. Yeah, 152 00:08:13,040 --> 00:08:15,200 Speaker 1: I mean you could be like, hey, Siri, what's what's 153 00:08:15,240 --> 00:08:17,680 Speaker 1: my death watching today? Hold on a second while I 154 00:08:17,800 --> 00:08:20,600 Speaker 1: check your bio markers. You know, it's like you could 155 00:08:20,680 --> 00:08:23,679 Speaker 1: you could do that constantly and just drive yourself nuts, 156 00:08:23,800 --> 00:08:26,320 Speaker 1: or you could just be like I, like you said, 157 00:08:26,480 --> 00:08:29,440 Speaker 1: I am just going to toss this uh into the 158 00:08:29,440 --> 00:08:31,880 Speaker 1: trash and not think about it because I don't want 159 00:08:31,920 --> 00:08:34,600 Speaker 1: to know. So this is one of those cases where 160 00:08:34,640 --> 00:08:40,640 Speaker 1: knowledge maybe isn't power or perceived power. Well, knowledge can 161 00:08:40,679 --> 00:08:43,200 Speaker 1: be power in the long run, right, but not knowledge 162 00:08:43,200 --> 00:08:44,760 Speaker 1: in the short run. Like if you tell me I'm 163 00:08:44,760 --> 00:08:48,880 Speaker 1: going to die in five years, uh, that conceivably could 164 00:08:48,880 --> 00:08:51,479 Speaker 1: make the next five years, you know, a little more streamlined, 165 00:08:51,600 --> 00:08:54,240 Speaker 1: but it's going to really crush me right now. So 166 00:08:54,800 --> 00:08:56,520 Speaker 1: I don't want to hear it, right, Yeah, I mean, 167 00:08:56,559 --> 00:08:58,360 Speaker 1: at the end of the day, this is basically like 168 00:08:58,720 --> 00:09:01,880 Speaker 1: knowledge in the short term. In the long term in 169 00:09:02,000 --> 00:09:05,640 Speaker 1: whether or not it just sucks, and nothing could probably 170 00:09:05,640 --> 00:09:11,080 Speaker 1: suck more than hearing hey, guess what you have an STD? Right? Well, yeah, 171 00:09:11,120 --> 00:09:13,240 Speaker 1: and I bring this up because it's related. And we've 172 00:09:13,280 --> 00:09:16,920 Speaker 1: just finished talking a lot about about syphilis. So you know, 173 00:09:17,000 --> 00:09:18,959 Speaker 1: we went into some of the you know, the the 174 00:09:19,360 --> 00:09:23,080 Speaker 1: the shame that is often associated with STDs uh, in 175 00:09:23,120 --> 00:09:27,080 Speaker 1: addition to the varying treatment you know available. But say that, 176 00:09:27,240 --> 00:09:29,920 Speaker 1: say someone wills to tell you, hey, you have syphilis today, 177 00:09:30,000 --> 00:09:32,600 Speaker 1: that is easily treated. The sooner, you know, the better. 178 00:09:33,080 --> 00:09:34,800 Speaker 1: But on the other hand, they're still going to come 179 00:09:34,840 --> 00:09:37,440 Speaker 1: with a lot of shame and then social anxiety over oh, 180 00:09:37,520 --> 00:09:39,600 Speaker 1: well I have syphilis. How did I get cipils? Soon? 181 00:09:39,640 --> 00:09:42,240 Speaker 1: Did I get syphilis too? And am I a bad 182 00:09:42,320 --> 00:09:45,720 Speaker 1: person in some sense because I have it? Yeah? And 183 00:09:45,800 --> 00:09:49,720 Speaker 1: but you know, some people might be information averse to that. 184 00:09:50,040 --> 00:09:52,960 Speaker 1: And some people, I mean a group of eighteen to 185 00:09:53,040 --> 00:09:55,520 Speaker 1: twenty four year olds, because this is as we know 186 00:09:55,760 --> 00:09:58,640 Speaker 1: from our research, this is the group that tends to 187 00:09:58,720 --> 00:10:02,040 Speaker 1: get STDs most. And in fact, I was thinking about 188 00:10:02,480 --> 00:10:06,920 Speaker 1: the HBO Girls show in which the character Hannah gets 189 00:10:07,200 --> 00:10:10,040 Speaker 1: HPV and so it turns out to be the sort 190 00:10:10,080 --> 00:10:14,800 Speaker 1: of more like a moment where she realizes that all 191 00:10:14,880 --> 00:10:18,719 Speaker 1: adventurous women will have an STD eventually, right, so she 192 00:10:18,800 --> 00:10:22,480 Speaker 1: kind of weaves that into her um her worldview. But 193 00:10:22,559 --> 00:10:24,800 Speaker 1: not everybody does that. Not everybody is like, I need 194 00:10:24,800 --> 00:10:28,200 Speaker 1: a plot point from my show. I'm gonna go see 195 00:10:28,240 --> 00:10:30,600 Speaker 1: the doctor and see if I have an STD. In fact, 196 00:10:30,840 --> 00:10:33,400 Speaker 1: a lot of people would rather not know that information. 197 00:10:33,880 --> 00:10:35,679 Speaker 1: And again that's sort of the z and sort of 198 00:10:35,720 --> 00:10:38,480 Speaker 1: the short term thinking when over the long term term thinking. 199 00:10:38,640 --> 00:10:41,559 Speaker 1: Is that basic human failure to value the long term 200 00:10:41,640 --> 00:10:43,920 Speaker 1: view over the short term of view. Yeah, and nothing 201 00:10:44,040 --> 00:10:46,920 Speaker 1: bears this out more than this this neat little study 202 00:10:47,000 --> 00:10:51,120 Speaker 1: about STDs and information aversion. And the study was conducted 203 00:10:51,120 --> 00:10:55,320 Speaker 1: by Josh Tassof, who was an economist at Claremont Graduate University, 204 00:10:55,400 --> 00:11:01,320 Speaker 1: and Anonda Ganghoulian, Associate professor of accounting at Claremont McKenna College. Yeah, 205 00:11:01,360 --> 00:11:04,080 Speaker 1: and it's basically the same scenario we talked about at 206 00:11:04,120 --> 00:11:07,040 Speaker 1: the top of the screen. You imagine a thin man 207 00:11:07,040 --> 00:11:08,960 Speaker 1: in a row comes up and says, hey, I have 208 00:11:09,040 --> 00:11:12,320 Speaker 1: a file here, except he asked you would you like 209 00:11:12,440 --> 00:11:15,040 Speaker 1: to know if you have her pies? I mean, this 210 00:11:15,160 --> 00:11:18,880 Speaker 1: is the basic scenario there. And indeed, if this individual 211 00:11:19,000 --> 00:11:20,480 Speaker 1: were to come to me and asked me, I feel 212 00:11:20,480 --> 00:11:22,480 Speaker 1: like I would say, yes, let me know, tell tell 213 00:11:22,520 --> 00:11:24,280 Speaker 1: me if I have her pies. That would be some 214 00:11:24,360 --> 00:11:27,040 Speaker 1: good information for me to have at this point. All right, 215 00:11:27,120 --> 00:11:28,920 Speaker 1: So they kind of did that, except for the lap 216 00:11:28,920 --> 00:11:31,079 Speaker 1: coats on right. Yes, and it's and it's framed in 217 00:11:31,200 --> 00:11:34,720 Speaker 1: an actual study. Yeah, And they asked university students whether 218 00:11:34,800 --> 00:11:36,760 Speaker 1: or not they wanted to get tested for her pie 219 00:11:36,760 --> 00:11:40,000 Speaker 1: simplex virus. Now, they talked to them about the two 220 00:11:40,120 --> 00:11:43,360 Speaker 1: different types, the first type being the kind that just 221 00:11:43,440 --> 00:11:47,120 Speaker 1: caused cold stores. I'm sure everybody's familiar with HSV one, yes, 222 00:11:47,440 --> 00:11:50,559 Speaker 1: the second type being the one that causes genital stores. 223 00:11:50,640 --> 00:11:54,880 Speaker 1: Now here's the rup. They sent them along with little 224 00:11:54,880 --> 00:11:58,200 Speaker 1: pictures to identify the genital stores and the cold sores, 225 00:11:58,280 --> 00:12:00,440 Speaker 1: so that they had a very clear under standing of 226 00:12:00,480 --> 00:12:05,520 Speaker 1: the differences. And moreover, I feel like those photos probably 227 00:12:06,360 --> 00:12:09,040 Speaker 1: insided in them a bit of fear. Right, these are 228 00:12:09,040 --> 00:12:11,040 Speaker 1: your these are these are not your This is not 229 00:12:11,080 --> 00:12:14,600 Speaker 1: your herpes medication. Uh, you know, person walking in a field, 230 00:12:15,160 --> 00:12:20,640 Speaker 1: television spot. This is the the full on web md slash, 231 00:12:20,640 --> 00:12:24,120 Speaker 1: Google image search herpes dive. Yeah, that you did not 232 00:12:24,400 --> 00:12:27,360 Speaker 1: really want to see, but you saw. So they were 233 00:12:27,360 --> 00:12:29,640 Speaker 1: then told that a blood test could find out if 234 00:12:29,640 --> 00:12:32,280 Speaker 1: they had either form of a virus and then test 235 00:12:32,360 --> 00:12:36,120 Speaker 1: off and ganglie. They designed the experiment to eliminate any reason, 236 00:12:36,360 --> 00:12:40,520 Speaker 1: sort of extraneous reason that someone might decline to get information. 237 00:12:41,520 --> 00:12:43,560 Speaker 1: So they wanted to make sure that they weren't declining 238 00:12:43,600 --> 00:12:46,080 Speaker 1: the tests because they didn't want to have their blood drawn. Right, 239 00:12:46,160 --> 00:12:48,480 Speaker 1: So that's one thing that they said to him, Hey, 240 00:12:48,640 --> 00:12:51,040 Speaker 1: we can have all the students have their blood drawn, 241 00:12:51,480 --> 00:12:53,400 Speaker 1: but if a student chooses not to get tested, that 242 00:12:53,440 --> 00:12:55,880 Speaker 1: they would draw just tendency seeds of their blood and 243 00:12:55,920 --> 00:12:58,760 Speaker 1: in front of them, they would pour it down the sink. Yeah, 244 00:12:58,800 --> 00:13:00,880 Speaker 1: so that's it's not the fear of the needle that's 245 00:13:00,880 --> 00:13:03,600 Speaker 1: playing into this, because you're gonna get stuck with the needle. 246 00:13:03,600 --> 00:13:05,920 Speaker 1: They're gonna draw your blood. But if you say no, 247 00:13:06,080 --> 00:13:08,720 Speaker 1: then all right, we'll just pour your blood down the sink. Yeah. 248 00:13:08,880 --> 00:13:10,559 Speaker 1: The second thing is they made sure to let them 249 00:13:10,559 --> 00:13:13,120 Speaker 1: know that all of this was confidential, so that they 250 00:13:13,160 --> 00:13:16,559 Speaker 1: weren't worried about the results being shared with anyone else. Right, 251 00:13:16,600 --> 00:13:18,679 Speaker 1: it's not going to be announced to the whole group 252 00:13:18,720 --> 00:13:21,160 Speaker 1: it's not going to be published in the study. So yeah, 253 00:13:21,160 --> 00:13:22,719 Speaker 1: it's not it's not a fear of the needle. It's 254 00:13:22,760 --> 00:13:26,000 Speaker 1: not a fear of public shaming. It's just the fear 255 00:13:26,000 --> 00:13:28,800 Speaker 1: of the information that they are wrangling with. And to 256 00:13:28,840 --> 00:13:32,199 Speaker 1: avoid the information, to opt out of the information is 257 00:13:32,200 --> 00:13:34,560 Speaker 1: a ten dollar feet Yeah, that's the third thing. They 258 00:13:34,559 --> 00:13:36,120 Speaker 1: were like, if you don't want to get tested, you're 259 00:13:36,120 --> 00:13:38,559 Speaker 1: going to have to actually pay us ten dollars not 260 00:13:38,640 --> 00:13:40,839 Speaker 1: to test you. Yeah. So it's like the man in 261 00:13:40,880 --> 00:13:43,160 Speaker 1: the robe come up and say, hey, if you give 262 00:13:43,160 --> 00:13:45,720 Speaker 1: me ten dollars, I'll not tell you if you have 263 00:13:45,760 --> 00:13:49,600 Speaker 1: her pies. Again. They they structured it this way because 264 00:13:49,640 --> 00:13:52,240 Speaker 1: they wanted to make sure that it was very clear 265 00:13:52,320 --> 00:13:55,480 Speaker 1: that the people were burying their heads in the sand 266 00:13:55,480 --> 00:13:58,520 Speaker 1: here like an ostrich or. That's always the idea, right, 267 00:13:58,880 --> 00:14:01,320 Speaker 1: And there's a price tag on ignorance here. They have 268 00:14:01,400 --> 00:14:04,480 Speaker 1: to actually purchase the ignorance. It's not the passive ignorance 269 00:14:04,520 --> 00:14:07,040 Speaker 1: of I don't want to know what that credit card 270 00:14:07,040 --> 00:14:08,880 Speaker 1: bill is. I'm just going to ignore that envelope it. 271 00:14:08,960 --> 00:14:10,880 Speaker 1: So it's not the I'm just I don't want to 272 00:14:10,880 --> 00:14:14,240 Speaker 1: deal with that that that the email from my mother 273 00:14:14,280 --> 00:14:16,280 Speaker 1: in law. So I'm just gonna let it set there 274 00:14:16,320 --> 00:14:19,600 Speaker 1: on open. No, you have to actively pay ten dollars 275 00:14:19,920 --> 00:14:23,600 Speaker 1: to avoid the results of the herpes test. I pay 276 00:14:23,680 --> 00:14:27,680 Speaker 1: ten dollars to avoid my mother in laws, you know. Alright. 277 00:14:27,760 --> 00:14:31,960 Speaker 1: So while only five percent avoided the hs V one test, 278 00:14:32,320 --> 00:14:36,880 Speaker 1: three times as many avoided testing for the nastier form 279 00:14:37,160 --> 00:14:41,720 Speaker 1: of herbie. So here here we have very direct conclusions 280 00:14:41,760 --> 00:14:44,480 Speaker 1: that people were saying three times as much, I don't 281 00:14:44,480 --> 00:14:47,160 Speaker 1: want this, I don't want to know, even though this 282 00:14:47,240 --> 00:14:50,520 Speaker 1: could help them in terms of their healthcare down the 283 00:14:50,600 --> 00:14:53,160 Speaker 1: road the long term, right, yeah, and even I mean 284 00:14:53,200 --> 00:14:55,320 Speaker 1: the kind of the immediate short term, like the not 285 00:14:55,480 --> 00:14:59,080 Speaker 1: very long term, like your immediate um, you know, sexual activity. 286 00:14:59,120 --> 00:15:03,160 Speaker 1: Your immediate health is involved in all this. So it's 287 00:15:03,160 --> 00:15:07,720 Speaker 1: it's it's really troubling to to to read the findings 288 00:15:07,720 --> 00:15:10,120 Speaker 1: in this study. Yeah. And when they, when you actually 289 00:15:10,120 --> 00:15:12,320 Speaker 1: asked them, said well, why didn't you why didn't you 290 00:15:12,320 --> 00:15:15,040 Speaker 1: want this? Why did you opt out of this information? 291 00:15:15,040 --> 00:15:18,680 Speaker 1: Why did you pay to remain ignorant? Mostly they would say, well, 292 00:15:18,680 --> 00:15:21,080 Speaker 1: I just I didn't need that added anxiety. I didn't 293 00:15:21,080 --> 00:15:23,480 Speaker 1: want to worry with it with the added stress of 294 00:15:24,200 --> 00:15:28,400 Speaker 1: knowing potentially knowing that I have this this illness, that 295 00:15:28,440 --> 00:15:30,520 Speaker 1: I have her piece. Yeah, I feel like it's kind 296 00:15:30,560 --> 00:15:32,560 Speaker 1: of like that that people are like, I already have 297 00:15:33,560 --> 00:15:37,440 Speaker 1: a ton of existential dread and anxiety. I don't want 298 00:15:37,480 --> 00:15:40,120 Speaker 1: this on top of it. And it might seem to 299 00:15:40,120 --> 00:15:42,520 Speaker 1: to some people like I can't believe they made this decision. 300 00:15:42,600 --> 00:15:45,880 Speaker 1: But again, think in your own life, maybe it wasn't 301 00:15:45,920 --> 00:15:49,160 Speaker 1: an STD test or something else that you were avoiding 302 00:15:49,240 --> 00:15:51,880 Speaker 1: because you felt like it was just the weight of 303 00:15:51,920 --> 00:15:55,600 Speaker 1: that one more piece of knowledge might be the breaking point. Well, 304 00:15:55,600 --> 00:15:58,880 Speaker 1: you know, there's comfort in and we keep saying ignorance, 305 00:15:58,920 --> 00:16:00,920 Speaker 1: but I want to deframe it a little a little 306 00:16:00,960 --> 00:16:06,280 Speaker 1: more compassionately. There's there's comfort in ambiguity. It's it's almost 307 00:16:06,280 --> 00:16:09,440 Speaker 1: the comfort of a quantum state. You know, you don't 308 00:16:09,440 --> 00:16:12,920 Speaker 1: open that box, you then the cat is simultaneously dead 309 00:16:12,960 --> 00:16:15,640 Speaker 1: and alive, and you can cling to the possibility that 310 00:16:15,680 --> 00:16:19,760 Speaker 1: Shoulder's cat is alive, and so by not by opting out, 311 00:16:19,960 --> 00:16:23,720 Speaker 1: they're keeping their um, their state of herpes infection in 312 00:16:23,760 --> 00:16:26,160 Speaker 1: a quantum state. And you can take comfort in that 313 00:16:26,240 --> 00:16:29,320 Speaker 1: quantum state because if I don't know for sure, then 314 00:16:29,400 --> 00:16:32,120 Speaker 1: there's still this chance, then I'm good and I feel 315 00:16:32,120 --> 00:16:33,880 Speaker 1: like every I love the way you describe. I think 316 00:16:33,920 --> 00:16:36,840 Speaker 1: that's perfect, that quantum state. Everybody has experienced that, whether 317 00:16:36,920 --> 00:16:39,640 Speaker 1: or not it's a test that you just took in school, right, 318 00:16:39,720 --> 00:16:42,200 Speaker 1: and you're you're worried that you didn't pass it or 319 00:16:42,360 --> 00:16:44,880 Speaker 1: you didn't do as well as you think you might 320 00:16:45,920 --> 00:16:49,280 Speaker 1: have been able to. Just being in that uncertain state 321 00:16:49,360 --> 00:16:54,160 Speaker 1: means the possibility of getting a really good grade still exists. Yeah, 322 00:16:54,200 --> 00:16:56,800 Speaker 1: another health related option that comes to mind, and I 323 00:16:56,840 --> 00:16:58,680 Speaker 1: think of it because I think I have a dental 324 00:16:58,760 --> 00:17:02,080 Speaker 1: checkup coming up. Sometimes month is like right now, I 325 00:17:02,120 --> 00:17:05,120 Speaker 1: either have a cavity or I don't. You know, I don't. 326 00:17:05,160 --> 00:17:07,320 Speaker 1: I don't have any you know, discomfort or anything. But 327 00:17:07,400 --> 00:17:09,080 Speaker 1: you know, how did you go in and then you 328 00:17:09,080 --> 00:17:10,720 Speaker 1: if you just wait and you're waiting, you're waiting, and 329 00:17:10,720 --> 00:17:12,919 Speaker 1: then they'll tell you, oh, you have a cavity, and 330 00:17:12,920 --> 00:17:15,520 Speaker 1: then you're you're crushed or at least you know, I 331 00:17:15,520 --> 00:17:17,919 Speaker 1: feel crushed and then they have to to deal with it. 332 00:17:17,960 --> 00:17:21,080 Speaker 1: But you either have a cavity or you don't. But 333 00:17:21,160 --> 00:17:25,800 Speaker 1: your fear, you're fearing the absolute judgment that comes down 334 00:17:25,840 --> 00:17:28,560 Speaker 1: and knowing for sure, do you know, I just went 335 00:17:28,640 --> 00:17:31,639 Speaker 1: last week and I have a cavity. Yeah, and now 336 00:17:31,680 --> 00:17:33,720 Speaker 1: I'm sattled with the knowledge that I'll be in the chair. 337 00:17:34,280 --> 00:17:36,280 Speaker 1: All Right, we're gonna take a quick break, and when 338 00:17:36,280 --> 00:17:39,680 Speaker 1: we get back, we're going to talk about why this 339 00:17:40,000 --> 00:17:43,159 Speaker 1: sort of scare tactic strategy doesn't work in what we 340 00:17:43,240 --> 00:17:50,159 Speaker 1: can do. All Right, We're back, and I gotta tell you, 341 00:17:50,280 --> 00:17:53,240 Speaker 1: my tooth is starting to hurt now. All this time, 342 00:17:53,359 --> 00:17:57,600 Speaker 1: the psychic dread is boring into you. It's it is. 343 00:17:57,640 --> 00:18:00,600 Speaker 1: So I'm going to distract myself from that and say, hey, uh, 344 00:18:00,640 --> 00:18:03,520 Speaker 1: if you were a public health worker and you were 345 00:18:03,520 --> 00:18:06,600 Speaker 1: gonna you have disinformation now that that this sort of 346 00:18:06,880 --> 00:18:10,760 Speaker 1: information over exists in people because it's tapping into their 347 00:18:10,800 --> 00:18:15,119 Speaker 1: existential dread, um, how would you then go about trying 348 00:18:15,119 --> 00:18:18,719 Speaker 1: to get people to access information that might help them 349 00:18:18,760 --> 00:18:20,679 Speaker 1: in the long run. Yeah, that's a big question, and 350 00:18:20,720 --> 00:18:25,320 Speaker 1: that's certainly the question that the study from Claremont Graduate University, 351 00:18:25,560 --> 00:18:28,479 Speaker 1: uh dived into a bit at the at the end 352 00:18:28,520 --> 00:18:32,680 Speaker 1: of the study, because, yeah, doctors don't want that scenario 353 00:18:32,880 --> 00:18:35,920 Speaker 1: where the patient finally shows up after a twenty year 354 00:18:35,960 --> 00:18:39,520 Speaker 1: absence and the problems that they've encountered over time have 355 00:18:39,520 --> 00:18:44,720 Speaker 1: have escalated, you know, because almost always the case, early 356 00:18:45,240 --> 00:18:51,000 Speaker 1: detection is key to to effective treatment. Indeed, so what 357 00:18:51,040 --> 00:18:54,000 Speaker 1: do you do well? One of the things is, and 358 00:18:54,080 --> 00:18:57,600 Speaker 1: maybe this seems a little bit disingenuous, but one of 359 00:18:57,680 --> 00:18:59,840 Speaker 1: the things that that you could do is to try 360 00:18:59,880 --> 00:19:04,000 Speaker 1: to sort of maybe played down the idea of the 361 00:19:04,040 --> 00:19:06,760 Speaker 1: test itself and the results and the fact that you 362 00:19:06,840 --> 00:19:09,080 Speaker 1: might have, you know, in this in this scenario, like 363 00:19:09,359 --> 00:19:14,320 Speaker 1: I just terrible raw case of genal source, right, instead 364 00:19:14,320 --> 00:19:16,760 Speaker 1: of showing everybody these pictures, maybe you just talk more 365 00:19:16,800 --> 00:19:19,520 Speaker 1: about the long term management of this kind of thing 366 00:19:19,680 --> 00:19:21,960 Speaker 1: and and the benefits that you can have in finding 367 00:19:21,960 --> 00:19:25,800 Speaker 1: out the positives and other words, Yeah, and and sometimes 368 00:19:25,840 --> 00:19:28,280 Speaker 1: it goes beyond just like the hardcore like scaring people 369 00:19:28,280 --> 00:19:30,600 Speaker 1: with facts. I mean, the facts alone can be scary, 370 00:19:30,880 --> 00:19:33,840 Speaker 1: and you want people to know, you want people to 371 00:19:33,840 --> 00:19:36,919 Speaker 1: to to have the facts at their disposal. But but 372 00:19:37,000 --> 00:19:40,160 Speaker 1: you also look back at say the old syphilis posters 373 00:19:40,440 --> 00:19:42,960 Speaker 1: that we're talking about in previous episodes, the ones that 374 00:19:43,000 --> 00:19:46,720 Speaker 1: would which would would show women in sort of a 375 00:19:46,760 --> 00:19:51,520 Speaker 1: monstrous light was oftentimes literally with ghastly skull like faces 376 00:19:51,600 --> 00:19:54,280 Speaker 1: and pulling off of demonic mass that kind of thing, 377 00:19:54,800 --> 00:19:58,600 Speaker 1: and so like that's sending the message, uh that that hey, 378 00:19:58,640 --> 00:20:00,560 Speaker 1: if you have one of these, then it's probably because 379 00:20:00,600 --> 00:20:04,120 Speaker 1: you've been sleeping with monsters and you yourself are a monster, 380 00:20:04,200 --> 00:20:07,200 Speaker 1: And that's a scary message to send as well. Yeah, 381 00:20:07,280 --> 00:20:10,520 Speaker 1: it was a kind of slut shaming, like these old posters. 382 00:20:10,560 --> 00:20:13,000 Speaker 1: So what if you updated him with like the Hannah 383 00:20:13,080 --> 00:20:18,240 Speaker 1: Horvath version from Girls, We're like, hey, every adventurous woman 384 00:20:18,359 --> 00:20:21,680 Speaker 1: has an STD You see her like, you know, taking 385 00:20:21,760 --> 00:20:24,159 Speaker 1: off on a plane. Yeah, I mean, it's just kind 386 00:20:24,200 --> 00:20:26,199 Speaker 1: of like a kid. But you know what I'm saying, Like, 387 00:20:26,200 --> 00:20:29,280 Speaker 1: there's there's a way to reframe it. Yeah, yeah, framing 388 00:20:29,280 --> 00:20:30,520 Speaker 1: it in a sense like this is just the kind 389 00:20:30,520 --> 00:20:33,280 Speaker 1: of stuff that happens. Let's treat it, because treatment makes 390 00:20:33,280 --> 00:20:36,480 Speaker 1: things easier. I mean, it's we're boiling it down here. 391 00:20:36,520 --> 00:20:41,000 Speaker 1: But that's that's basically the strategy that they put forward 392 00:20:41,040 --> 00:20:45,159 Speaker 1: in this study. Now, the other recommendation they make comes 393 00:20:45,200 --> 00:20:49,280 Speaker 1: down to just frequency of tests. Now, the test in 394 00:20:49,359 --> 00:20:51,840 Speaker 1: this study, you know, it's a big deal. You're going 395 00:20:51,840 --> 00:20:54,240 Speaker 1: into this, you're signed up for this study, You're you're 396 00:20:54,440 --> 00:20:57,680 Speaker 1: you're filling out the paperwork, they're you're being shown information 397 00:20:57,680 --> 00:21:00,240 Speaker 1: about herpes, and it's all leading up to this test 398 00:21:00,520 --> 00:21:03,399 Speaker 1: and whether they're going to tell you if you have 399 00:21:03,560 --> 00:21:05,199 Speaker 1: have herpes or not they're actually going to test there, 400 00:21:05,280 --> 00:21:06,680 Speaker 1: or if it's going to be poured down the sink 401 00:21:07,240 --> 00:21:10,200 Speaker 1: um in a way that kind of this big ritual 402 00:21:10,280 --> 00:21:13,760 Speaker 1: ends up playing out before you. The argument here is 403 00:21:13,800 --> 00:21:16,000 Speaker 1: what you do is you make tests like this far 404 00:21:16,080 --> 00:21:20,600 Speaker 1: more routine, and the more routine the test becomes, the 405 00:21:20,720 --> 00:21:24,240 Speaker 1: less of a big deal it is. It's the version 406 00:21:24,240 --> 00:21:26,879 Speaker 1: of it I keep thinking of is alright, imagine you 407 00:21:26,880 --> 00:21:28,960 Speaker 1: know you're looking you check into your bed every night 408 00:21:28,960 --> 00:21:31,320 Speaker 1: to see if there's a monster there, all right, and 409 00:21:31,359 --> 00:21:33,239 Speaker 1: there's never a monster there, and you can feel kind 410 00:21:33,280 --> 00:21:36,080 Speaker 1: of comforting and the fact that based on on on 411 00:21:36,240 --> 00:21:39,280 Speaker 1: on regular studies of the environment, there's not a monster 412 00:21:39,359 --> 00:21:42,320 Speaker 1: under your bed. But if you only check for a 413 00:21:42,359 --> 00:21:46,160 Speaker 1: monster once a year, then that check becomes this this 414 00:21:46,480 --> 00:21:49,280 Speaker 1: more powerful um experience. If you only go to the 415 00:21:49,320 --> 00:21:52,080 Speaker 1: doctor once a year, then you have this just added 416 00:21:52,240 --> 00:21:55,879 Speaker 1: psychic weight associated with the ordeal. Yeah, and now we 417 00:21:55,920 --> 00:21:59,120 Speaker 1: should say that that some of the problem here is 418 00:21:59,240 --> 00:22:03,080 Speaker 1: access to healthcare, and in an obstacle would certainly be 419 00:22:03,200 --> 00:22:06,520 Speaker 1: that if someone did not have a healthcare plan in place, 420 00:22:06,800 --> 00:22:11,200 Speaker 1: or one that was um affordable to them, then it 421 00:22:11,240 --> 00:22:13,040 Speaker 1: would be a little bit more difficult to get that 422 00:22:13,119 --> 00:22:15,040 Speaker 1: checked out all the time. Yeah, because I mean there's 423 00:22:15,080 --> 00:22:19,280 Speaker 1: certainly people with ready easy access to healthcare who avoid 424 00:22:19,359 --> 00:22:23,360 Speaker 1: going to the doctor out of information a version then there, 425 00:22:23,400 --> 00:22:25,159 Speaker 1: but then there are going to be people who have 426 00:22:25,400 --> 00:22:28,240 Speaker 1: the added incentive to avoid going to the doctor because 427 00:22:28,320 --> 00:22:32,320 Speaker 1: of the financial obligation involved there. So you see, I 428 00:22:32,320 --> 00:22:35,040 Speaker 1: think you see a varying scale of the the economic 429 00:22:35,160 --> 00:22:40,480 Speaker 1: and the access um issue influencing and strengthening the information 430 00:22:40,520 --> 00:22:44,760 Speaker 1: aversion or in other cases to even replacing the information 431 00:22:44,760 --> 00:22:46,560 Speaker 1: of version. Maybe it becomes a situation I would love 432 00:22:46,600 --> 00:22:50,560 Speaker 1: to know, but I have zero access to what I need, Yeah, 433 00:22:50,560 --> 00:22:54,080 Speaker 1: which is really heartbreaking because those results can can be terrible. 434 00:22:54,080 --> 00:22:56,800 Speaker 1: I mean, if you cannot catch things at certain stages. 435 00:22:56,880 --> 00:23:00,480 Speaker 1: So all right, Um, there's there is a good I 436 00:23:00,520 --> 00:23:06,240 Speaker 1: think based stock of information about how that would affect us, 437 00:23:06,359 --> 00:23:11,240 Speaker 1: particularly our health right and how we make decisions. But um, 438 00:23:11,280 --> 00:23:14,840 Speaker 1: there's an idea that we also carry around with us 439 00:23:15,200 --> 00:23:21,200 Speaker 1: in bigger global themes information version, and there is a 440 00:23:21,280 --> 00:23:25,520 Speaker 1: mathematical physicist and professor of mathematics at the University of 441 00:23:25,520 --> 00:23:28,120 Speaker 1: California Riverside, who goes by the name of A John 442 00:23:28,119 --> 00:23:31,800 Speaker 1: Carlos Bias, and he has a great uh blog post 443 00:23:31,840 --> 00:23:35,760 Speaker 1: about this, talking about how global warming is part and 444 00:23:35,960 --> 00:23:40,480 Speaker 1: parcel of our aversion to say, oh this thing, this 445 00:23:40,480 --> 00:23:43,280 Speaker 1: this blue green rock that we're all sitting on and 446 00:23:43,359 --> 00:23:46,639 Speaker 1: we love and sustains us. Hey, we might be messing 447 00:23:46,640 --> 00:23:48,440 Speaker 1: it up, and how people are just kind of like, nah, 448 00:23:48,600 --> 00:23:51,800 Speaker 1: really really, I don't I don't think so indeed, because 449 00:23:52,200 --> 00:23:54,359 Speaker 1: no one wants to hear, Hey, you've kind of messed 450 00:23:54,400 --> 00:23:57,000 Speaker 1: up your planet here. I mean, it's it's it's bad news. 451 00:23:57,080 --> 00:23:59,760 Speaker 1: It's news that comes with a certain amount of responsive 452 00:23:59,800 --> 00:24:02,639 Speaker 1: billy uh at the individual level, as it certainly as 453 00:24:02,640 --> 00:24:06,159 Speaker 1: well as the corporate and state level. UM. So to 454 00:24:06,320 --> 00:24:10,080 Speaker 1: whatever extent you can just ignore the information or excuse 455 00:24:10,160 --> 00:24:12,879 Speaker 1: it away or blame it on on this set or 456 00:24:12,880 --> 00:24:15,480 Speaker 1: the other, than than all the better for your immediate 457 00:24:15,560 --> 00:24:20,280 Speaker 1: short term um mental health. Yeah. And he points directly 458 00:24:20,320 --> 00:24:23,439 Speaker 1: to information aversion in this sense, and he says, quote, 459 00:24:23,480 --> 00:24:27,280 Speaker 1: let's try extrapolating from this. Global warming is pretty scary. 460 00:24:27,640 --> 00:24:30,520 Speaker 1: What would people do to avoid learning more about it. 461 00:24:30,640 --> 00:24:33,840 Speaker 1: You can't exactly pay scientists to not tell you about it, 462 00:24:33,880 --> 00:24:37,280 Speaker 1: but you can do lots of other things. Not listen 463 00:24:37,320 --> 00:24:40,359 Speaker 1: to them, pay people to contradict what they're saying, and 464 00:24:40,400 --> 00:24:42,960 Speaker 1: so on, and guess what people do all these things. 465 00:24:42,960 --> 00:24:45,520 Speaker 1: So don't expect that scaring people about global warming will 466 00:24:45,560 --> 00:24:48,800 Speaker 1: make them take action. If a problem seems scary and 467 00:24:48,840 --> 00:24:52,239 Speaker 1: hard to solve, many people will just avoid thinking about it, 468 00:24:52,560 --> 00:24:55,800 Speaker 1: and you just readjust your worldview to where you don't 469 00:24:55,800 --> 00:24:57,959 Speaker 1: have to engage with that kind of thinking. Uh. There 470 00:24:58,000 --> 00:25:00,520 Speaker 1: have been recent papers that have come up talk talking 471 00:25:00,560 --> 00:25:03,000 Speaker 1: about the way we use our social media, especially Facebook, 472 00:25:03,240 --> 00:25:08,720 Speaker 1: how we inevitably end up just creating the bubble of comfort, uh, 473 00:25:09,080 --> 00:25:11,320 Speaker 1: regarding what shows up in our news feed and what 474 00:25:11,359 --> 00:25:15,120 Speaker 1: we end up up seeing. So the the troubling information, 475 00:25:15,200 --> 00:25:17,320 Speaker 1: the stuff we don't want to hear, that just gets 476 00:25:17,400 --> 00:25:20,480 Speaker 1: pushed out into the into the dark, and the only 477 00:25:20,520 --> 00:25:23,040 Speaker 1: thing in the light of our little campfire is the 478 00:25:23,119 --> 00:25:27,480 Speaker 1: stuff that is reinforcing our worldview and comforting our worldview. 479 00:25:27,600 --> 00:25:30,560 Speaker 1: Which was contrary to what people thought would happen in 480 00:25:30,640 --> 00:25:33,320 Speaker 1: social media. They thought that people would have more access 481 00:25:33,359 --> 00:25:36,199 Speaker 1: to different opinions and information, but the opposite seems to 482 00:25:36,240 --> 00:25:39,080 Speaker 1: be true in terms of how um information is being 483 00:25:39,119 --> 00:25:42,439 Speaker 1: selected and shared, right, Yeah, I mean, we have access 484 00:25:42,440 --> 00:25:45,159 Speaker 1: to more information than ever before, and at times it 485 00:25:45,160 --> 00:25:48,840 Speaker 1: feels like we're dumber than ever before on the Internet. 486 00:25:49,200 --> 00:25:51,119 Speaker 1: But I think again, it harkens back to that idea 487 00:25:51,160 --> 00:25:54,520 Speaker 1: of if it's if it's terrible news is nobody's like, Ah, 488 00:25:54,720 --> 00:25:59,280 Speaker 1: I am an adverse information monger. Tell me, tell me 489 00:25:59,320 --> 00:26:01,200 Speaker 1: all the things I don't really want to hear. But 490 00:26:01,280 --> 00:26:03,199 Speaker 1: I really know, I mean, who, I'm sure there are 491 00:26:03,240 --> 00:26:05,720 Speaker 1: some people out there who do that, but most people 492 00:26:05,840 --> 00:26:09,840 Speaker 1: tend to shy away from it. But I guess the thing, hopefully, 493 00:26:09,920 --> 00:26:12,520 Speaker 1: maybe the thing here is that enough people will want 494 00:26:12,560 --> 00:26:15,040 Speaker 1: to hear about the other side being wrong because that 495 00:26:15,200 --> 00:26:19,399 Speaker 1: strengthen their worldview and and their agenda, that maybe it 496 00:26:19,480 --> 00:26:22,639 Speaker 1: will keep those things bubbling up to the surface. But 497 00:26:22,720 --> 00:26:25,240 Speaker 1: then we call it into this whole idea of cognitive bias, 498 00:26:25,280 --> 00:26:27,159 Speaker 1: because I was thinking, you know, there's somewhat of a 499 00:26:27,200 --> 00:26:30,800 Speaker 1: byproduct too of cognitive bias and cognitive dissonance and how 500 00:26:30,840 --> 00:26:32,760 Speaker 1: we take all these pieces of information and try to 501 00:26:32,800 --> 00:26:35,520 Speaker 1: fit them into our world views. Um, But I do 502 00:26:35,720 --> 00:26:38,480 Speaker 1: like what bias is saying about the global warming issue, 503 00:26:38,600 --> 00:26:41,080 Speaker 1: in which John Muellum has said too in his book 504 00:26:41,160 --> 00:26:43,919 Speaker 1: Wild Ones, which is keep pushing the idea of the 505 00:26:43,960 --> 00:26:47,719 Speaker 1: polar bear, you know, slipping on ice that is melting 506 00:26:47,760 --> 00:26:52,440 Speaker 1: away underneath it, and it becomes less effective and people 507 00:26:52,520 --> 00:26:54,960 Speaker 1: don't necessarily want to see it because it feels like 508 00:26:55,080 --> 00:26:59,840 Speaker 1: there is there's no control over the situation. Um, So 509 00:27:00,119 --> 00:27:03,520 Speaker 1: what do you do? You try to give people information 510 00:27:03,920 --> 00:27:08,280 Speaker 1: and a sense of control over what could be done. 511 00:27:08,880 --> 00:27:12,119 Speaker 1: And to this end, we're actually going to be looking 512 00:27:12,160 --> 00:27:16,760 Speaker 1: into the topic of rewilding, um. So look for that 513 00:27:16,800 --> 00:27:19,240 Speaker 1: in a couple of weeks. But we hope to explore 514 00:27:19,280 --> 00:27:22,800 Speaker 1: the issue of global warming through more positive effects of 515 00:27:22,840 --> 00:27:24,960 Speaker 1: what we actually can do. So I'm gonna return once 516 00:27:24,960 --> 00:27:27,600 Speaker 1: more though, to be the idea of of the Reaper. 517 00:27:27,920 --> 00:27:30,320 Speaker 1: What what if we did, in a sense, check in 518 00:27:30,400 --> 00:27:34,159 Speaker 1: with death every day to the point where it became normal. 519 00:27:34,960 --> 00:27:37,440 Speaker 1: What if? What if? What if death wasn't this thing 520 00:27:37,520 --> 00:27:40,640 Speaker 1: that's just lurking mysterious at some unknown point in the future, 521 00:27:40,680 --> 00:27:43,359 Speaker 1: but we actually just lived our lives with a better 522 00:27:43,880 --> 00:27:47,160 Speaker 1: long term understanding of how our life was going to work. Well, 523 00:27:47,200 --> 00:27:48,280 Speaker 1: I mean, I think there are a lot of people 524 00:27:48,320 --> 00:27:50,680 Speaker 1: who would say that we need a better relationship with death. 525 00:27:51,000 --> 00:27:52,600 Speaker 1: You know, not that we need to sit around the 526 00:27:52,600 --> 00:27:55,639 Speaker 1: campfire with with the grim Reaper all the time and 527 00:27:55,680 --> 00:27:57,880 Speaker 1: have a beer, but you know that we do need 528 00:27:57,920 --> 00:28:00,119 Speaker 1: to look at it as a natural part of being 529 00:28:00,119 --> 00:28:02,560 Speaker 1: as opposed to something that needs to be vanquished. In 530 00:28:02,600 --> 00:28:05,280 Speaker 1: this NPR piece, they were talking about a community which 531 00:28:05,280 --> 00:28:08,520 Speaker 1: is actually trying to talk about death with their loved 532 00:28:08,560 --> 00:28:12,360 Speaker 1: ones in a real and meaningful way so that the 533 00:28:12,480 --> 00:28:14,919 Speaker 1: end of care um end of life care could be 534 00:28:14,960 --> 00:28:18,160 Speaker 1: put into place and could be most effective and compassionate 535 00:28:18,200 --> 00:28:22,159 Speaker 1: for people who have advanced states of disease or just 536 00:28:22,320 --> 00:28:25,520 Speaker 1: age and what to do with their stuff, and all 537 00:28:25,520 --> 00:28:27,959 Speaker 1: of these things that you know are just become like 538 00:28:28,000 --> 00:28:33,200 Speaker 1: this mental um clap trap of our existence that we 539 00:28:33,280 --> 00:28:35,479 Speaker 1: just put up in our mental addicts and leave up 540 00:28:35,480 --> 00:28:37,919 Speaker 1: there to just get dust all over. Yeah, all that 541 00:28:38,040 --> 00:28:42,240 Speaker 1: stuff in the health on the second floor bedroom that 542 00:28:42,280 --> 00:28:43,719 Speaker 1: we think we're going to be able to use our 543 00:28:43,880 --> 00:28:46,120 Speaker 1: entire life, because that's a whole another area. It's just 544 00:28:47,480 --> 00:28:50,840 Speaker 1: how your living spaces arranged. We tend to not think 545 00:28:50,880 --> 00:28:52,760 Speaker 1: about the long terms of well, I'm not going to 546 00:28:52,840 --> 00:28:55,479 Speaker 1: reach the point where I can't climb stairs anymore now, 547 00:28:55,480 --> 00:28:58,200 Speaker 1: I'm not going to roll with that. Yeah. So we 548 00:28:58,240 --> 00:29:01,040 Speaker 1: talked about this a little bit earlier, like we so 549 00:29:01,120 --> 00:29:04,000 Speaker 1: great to have an experiment with a community, hundred year 550 00:29:04,040 --> 00:29:08,240 Speaker 1: long experiment to to just infuse that culture of that 551 00:29:08,320 --> 00:29:12,040 Speaker 1: community with long term instead of short term, because very 552 00:29:12,160 --> 00:29:16,640 Speaker 1: much of our existence, at least our Western existence, is 553 00:29:17,320 --> 00:29:19,719 Speaker 1: concerned with the short term. You know. We we know 554 00:29:19,760 --> 00:29:21,960 Speaker 1: about the long term, but we're really worried more about 555 00:29:21,960 --> 00:29:24,960 Speaker 1: like what's going to happen tomorrow or in the next year. Yeah, 556 00:29:25,040 --> 00:29:27,320 Speaker 1: And it does make me wonder to what extent we 557 00:29:27,400 --> 00:29:29,720 Speaker 1: can mess with that, like how much of that is culture, 558 00:29:29,840 --> 00:29:33,640 Speaker 1: how much of that is based in our conscious understanding 559 00:29:33,640 --> 00:29:34,960 Speaker 1: the world, and how much of that is just the 560 00:29:35,320 --> 00:29:39,320 Speaker 1: organism itself, Because ultimately, the genetic mission is just to 561 00:29:40,040 --> 00:29:42,959 Speaker 1: reach the age of which you can reproduce, reproduce, spread 562 00:29:42,960 --> 00:29:45,880 Speaker 1: the genes, and then get busy dying because that's what 563 00:29:45,920 --> 00:29:47,840 Speaker 1: the body starts doing at that point. I mean, that's 564 00:29:47,840 --> 00:29:50,400 Speaker 1: what our bodies are doing right now. Our bodies are dying. 565 00:29:50,480 --> 00:29:52,520 Speaker 1: That death is a thing that happens to the body 566 00:29:52,600 --> 00:29:56,280 Speaker 1: after it has fulfilled as genetic mission. Well, that all 567 00:29:56,320 --> 00:29:59,600 Speaker 1: seems pretty clear cut, and tell you put on top 568 00:29:59,640 --> 00:30:04,160 Speaker 1: of that configuration consciousness, right, the hard problem, Why are 569 00:30:04,160 --> 00:30:06,280 Speaker 1: we here? Why are we doing this anyway? Yeah? And 570 00:30:06,320 --> 00:30:08,840 Speaker 1: then that's then we're in the same human mess. We're 571 00:30:08,840 --> 00:30:12,280 Speaker 1: always in this, uh, this tug of war between between 572 00:30:12,320 --> 00:30:15,920 Speaker 1: consciousness and the body, between uh the realities of how 573 00:30:16,000 --> 00:30:20,080 Speaker 1: we uh ascended to this point and uh and what 574 00:30:20,120 --> 00:30:22,640 Speaker 1: we want out of it. Indeed, all right, So there 575 00:30:22,680 --> 00:30:24,960 Speaker 1: you have it. So, hey, you want to check out 576 00:30:25,000 --> 00:30:27,120 Speaker 1: more episodes of the podcast, you want to read our 577 00:30:27,120 --> 00:30:29,600 Speaker 1: blog posts, you want to watch videos, than head on 578 00:30:29,640 --> 00:30:32,560 Speaker 1: over to stuff to Blow your Mind dot com. That 579 00:30:32,680 --> 00:30:35,400 Speaker 1: is the mothership. That's where you will find everything, including 580 00:30:35,400 --> 00:30:37,959 Speaker 1: links out to our greatest social media accounts into our 581 00:30:38,040 --> 00:30:42,200 Speaker 1: YouTube account, which is mind Stuff Show. And now that 582 00:30:42,280 --> 00:30:45,360 Speaker 1: you've heard about information and version are does it affect 583 00:30:45,360 --> 00:30:47,840 Speaker 1: your life? Do you now look back and say, hey, 584 00:30:48,160 --> 00:30:51,120 Speaker 1: I see that it permeates my own existence. Let us 585 00:30:51,120 --> 00:30:52,760 Speaker 1: know about that, And you can do that by sending 586 00:30:52,800 --> 00:30:55,600 Speaker 1: us an email at blow the Mind at house to 587 00:30:55,760 --> 00:31:02,960 Speaker 1: works dot com. For more on this and thousands of 588 00:31:03,000 --> 00:31:11,120 Speaker 1: other topics, visit hastaff works dot com