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Speaker 1: My next guest is I called her the she's a publicist.

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Speaker 1: She's a publicist. You know, she's kind of like a

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Speaker 1: ninja of publicists because I don't care. I could be

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Speaker 1: standing there on the red carp and she walked, Harry,

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Speaker 1: where you come from us? She always respeakable. I've never

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Speaker 1: seen her walk forward towards Even if she walked towards me,

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Speaker 1: I probably didn't see her and didn't recognize that. She

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Speaker 1: got upon and said hello. She's just that that nice

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Speaker 1: and that you know. She she knows how to be

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Speaker 1: around celebrities and not be seen, and which is really

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Speaker 1: key to a really good publicist. What is the publicist?

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Speaker 1: What's the purpose of a publicist? My next guest will

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Speaker 1: be able to answer these questions and many more. This week,

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Speaker 1: she's being honored at the Living Levings Foundation show and

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Speaker 1: Darner which I will be attending, which I will be

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Speaker 1: taking myself. He's with her on the red carpet in

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Speaker 1: Los Angeles this week. She has an award winning entertainment

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Speaker 1: publicist with over twenty five years of experience. She's also

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Speaker 1: the senior vice person of W and W public Relations,

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Speaker 1: which has been which has offices in New Jersey and

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Speaker 1: Los Angeles. She represents artists, athletes, including Charlie Wilson. We

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Speaker 1: know Charlie Wilson, Come on now, Bobby Brown, We know

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Speaker 1: Bobby Brown. Come on now, Chris Paul, CP three, you

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Speaker 1: know CP three, Paddler Bell, come on now, Sweepy Tator,

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Speaker 1: Patti Bell. That was you. You know she's Sweepytator, Paddler,

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Speaker 1: Bill Peach, Cobbler, Pattle the Bill now and has worked

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Speaker 1: with world renowned talent including My Boy Rusher, Holly Robinson,

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Speaker 1: Pete who are just attended her charity foundation on with

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Speaker 1: incredible husband Rodney Tupac, who I considered the greatest rapper

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Speaker 1: of all time. There's people question me on that, but

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Speaker 1: I'm sorry, stopped sexy. You can do that. Party of music.

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Speaker 1: He can do that, you know, politically challenging music. He

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Speaker 1: could do that. That's what tupacat do. Tupac gave it

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Speaker 1: all and plus you remember these lyrics. That's what I love.

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Speaker 1: The body Prince come on now, how many babies in

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Speaker 1: the world? This man and brod In Prince please working

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Speaker 1: to money main conversation, My girl Karen Lee, thank you

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Speaker 1: for having me Chell and I appreciate it. Thank you,

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Speaker 1: good morning, well, good morning here, and thank this boy

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Speaker 1: talking about everybody, but you don't telling the truth. I'm

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Speaker 1: telling the absolute truth about the people you that you

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Speaker 1: have represented and you currently represent. Before we get started,

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Speaker 1: Congratulations on being honored at the Living Legends Foundation dinner.

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Speaker 1: Thank you so much. I appreciate that, um and being

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Speaker 1: honored with the others ten people being honored, and being

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Speaker 1: with nine other people who I have a tremendous amount

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Speaker 1: of respect for and who have all worked together to

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Speaker 1: jointly mature the artists we work with move forward in

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Speaker 1: their koreas as an honor as well. Absolutely, I know

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Speaker 1: my man Frank Ski, he's out of Atlanta. He's being

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Speaker 1: honored on Hyman Childs my man out of out of

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Speaker 1: the Dallas market, on the first market radio station to

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Speaker 1: gage Steve Harvey syndication and the syndication change. Haiman Child's

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Speaker 1: being honored. My man Steve Hegwood. And I tell you

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Speaker 1: Steve Hegwood taught me radio from a standpoint of how

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Speaker 1: to deal with these are the people being honored with

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Speaker 1: Karen On at the Living Legends Foundation and Steve Heckwood.

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Speaker 1: In two thousand when I got the first contract deal

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Speaker 1: with with Steve Harvey for Radio one. Steve Hegwood showed

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Speaker 1: me how to do radio. And it was after that

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Speaker 1: Phil Thorn, my man out of Nashville, shet the coats

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Speaker 1: be your own brand. Uh, it's just my boy sitting

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Speaker 1: the mill. I came boy Sittny Miller heard this interview

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Speaker 1: and I didn't mention his name. He beat me up.

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Speaker 1: Oh yeah, Deanna Williams some some some major thoughts that

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Speaker 1: people don't know anything about, but that are very responsible

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Speaker 1: success of a lot of artists. And that's the that's

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Speaker 1: the I'm gonna tell you something about the Living Legends Foundation.

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Speaker 1: Living Legends Foundation honored me, uh several years ago and

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Speaker 1: and uh and so it was out of the blue,

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Speaker 1: but they just called h And so you know, everybody

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Speaker 1: knows my career has been a major portion of my

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Speaker 1: career has been in the background building Steve Harvey's brand

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Speaker 1: and working with sponsors, working with advertising, high profile Fortune

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Speaker 1: five companies. And when they called me and said, Rashaw,

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Speaker 1: we wanted on you, it really took me back because

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Speaker 1: it took me took me back because I didn't understand

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Speaker 1: what they were talking about. And but that's what this

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Speaker 1: show does. It awards people who really are the backbone

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Speaker 1: of the industry that keeps it moving forward. It keeps

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Speaker 1: that they're They're not in front of the mic, they're

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Speaker 1: not trying to seek got interviews, but they're so key

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Speaker 1: to moving forward. When I see this list, when I

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Speaker 1: see all these names, Sydney Miller, Dana Williams, him and Child,

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Speaker 1: Frank Skee, Maurice White, my boy, I forgot his name, bro,

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Speaker 1: I gotta see him on who Karen Lee, she the coach,

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Speaker 1: Phil Thornton, Steve Heckwood, and debor In Tate a dedre

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Speaker 1: uh Tate. Kate who was part of Slavory Union Records

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Speaker 1: before Queen Latifa is who she is today. Yeah, being

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Speaker 1: honored on Friday, and I feel very honored to be

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Speaker 1: a part of that group. Girl. You deserve to be

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Speaker 1: a part of the group. But let's ask us some

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Speaker 1: questions I want my listeners to understand, Like, because a

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Speaker 1: lot of people to get these boy pr firms, you

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Speaker 1: hear about public What exactly is a publicist? Karen? Please

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Speaker 1: tell us what explain that you have experience? What exactly

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Speaker 1: isn't publicist? You come into an artist and athlete, or company. Um,

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Speaker 1: if you start out with artists my background is primarily

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Speaker 1: in music and sports. You come in uh to meet

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Speaker 1: with the artists, talk to them, Okay, what are your goals?

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Speaker 1: What do you want to achieve professionally and personally, and

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Speaker 1: you help them, together with their team, put together a

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Speaker 1: plan that helps them met their goal. And one of

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Speaker 1: the primary things about their plan is the patience to

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Speaker 1: know it's not gonna happen overnight. Well, that's very true.

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Speaker 1: I know that because a lot of Also, let's gonna

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Speaker 1: put a lot of people want to publicists but don't

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Speaker 1: want to pay. Yeah, that's true, very true. Let's go

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Speaker 1: and get that out there. They want that promotion, but

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Speaker 1: they don't want to play the price for a really

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Speaker 1: good one because they think it's it's a lot of disrespect,

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Speaker 1: I would say to for publicists and the actually what

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Speaker 1: they accomplished on an ongoing basis correct or yes, Because

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Speaker 1: people think we'll shoot. All they gotta do is pick

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Speaker 1: up the phone and make a couple of calls to

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Speaker 1: somebody because everybody wants to talk to me and I'm

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Speaker 1: miss and I'm that. They don't always understand the business,

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Speaker 1: especially now the business has changed a lot. Social media

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Speaker 1: can be your friend or your enemy, and you make

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Speaker 1: that decision. A publicist can help work with your management team,

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Speaker 1: your agents. Okay, we going out on tour. What do

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Speaker 1: we want to do on that tour? Wouldn't want to

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Speaker 1: leave in that community. We don't want to just go in,

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Speaker 1: do a show, say hey, thank you, and walk away.

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Speaker 1: You can't do that. People nowadays want to know a

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Speaker 1: bit more about the people they spend their money to see,

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Speaker 1: and you try to help develop the talents in order

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Speaker 1: to make their career be have some longevity to it

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Speaker 1: and not just be a flesh in the pan or

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Speaker 1: one album. Well you know, also you're paying for, especially

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Speaker 1: an individual like you who's been in the business twenty

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Speaker 1: five years, you're paying for your relationships. And relationships are

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Speaker 1: very important because I'm gonna tell you this, when I

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Speaker 1: was managing Steve Harvey, my relationships that I had with

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Speaker 1: the media were very important. I can get interviews, I

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Speaker 1: could kill interviews, I could do I can move interviews around.

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Speaker 1: I could be able to say, hey, can we can

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Speaker 1: we delay this because I need to get this done first,

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Speaker 1: and I could actually talk to them. So they're paying

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Speaker 1: for that as well. And that's very important. Correct. Oh, no,

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Speaker 1: it's extremely important because you you and a publicist and

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Speaker 1: journalists have to have some trust in each other. You

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Speaker 1: can't panic when there's something going on with your client

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Speaker 1: that's not necessarily the most positive thing in the world.

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Speaker 1: The relationship you have with the journalists is going to

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Speaker 1: determine how hardcore that interview is going to be cool.

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Speaker 1: What are they gonna say, How are they gonna try

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Speaker 1: to slam them up against the wall, or they're gonna

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Speaker 1: give them an opportunity, or they're going to just let

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Speaker 1: it be a small part of a conversation. Currently, we

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Speaker 1: will be right back with more this conversation on money

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Speaker 1: making conversations. How does Rashan McDonald you're listening to money

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Speaker 1: making conversation? My guest on the phone is currently twenty

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Speaker 1: five years of experience. She is the senior vice president

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Speaker 1: of W ANDW Public Relations, which has offices and offices

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Speaker 1: in New Jersey and Los Angeles. She's being honored at

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Speaker 1: the Living Legends Foundation Awards show and dinner, which I

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Speaker 1: will be attending because she's a friend. I say a

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Speaker 1: friend because guess what, she's always been there supporting me.

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Speaker 1: Like I said, when you're in the business, in the

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Speaker 1: public's eye, it's all it is not always good news,

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Speaker 1: and that's what they call crisis management, and so that

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Speaker 1: that plays a major role, especially with social media. Sometimes

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Speaker 1: people are posting things they shouldn't post, and then they

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Speaker 1: try to take it down like like like nobody screenshot it. Though,

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Speaker 1: when you take some down from social media just goes away. Now,

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Speaker 1: you said earlier, Karen that social that being a publicist

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Speaker 1: has changed over the years. Really talked to about talk

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Speaker 1: to us about that change. You kind of mentioned social media.

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Speaker 1: Will give us a little bit more detail on the

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Speaker 1: modern day publicists. You've got so many things that you've

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Speaker 1: got to deal with now that you didn't before. Sometimes

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Speaker 1: artists don't have develop they don't have as much artist

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Speaker 1: development training at labels as they used to have before.

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Speaker 1: So you have the responsibility of helping your artists learn

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Speaker 1: how to do an interview. It's not just so simple

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Speaker 1: to sit down with some one or get on the

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Speaker 1: phone with someone and talk about um your career. You've

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Speaker 1: got to know, Okay, these are of the points I

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Speaker 1: need to hit. This is what I need to do.

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Speaker 1: You can't lose your temper social media and do a

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Speaker 1: rant and then one, As you just said, take it down,

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Speaker 1: because it's never taken down. The other thing about young

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Speaker 1: people that want to come into the PR game, I

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Speaker 1: speak um sometime in college classes. Have done a number

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Speaker 1: of those, and inevitably someone will ask me, so, what's

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Speaker 1: it like to hang out with celebrities? And it makes

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Speaker 1: me last. I don't celebrities, and good publicists don't hang

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Speaker 1: out with celebrities. They work for them. It's a difficult

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Speaker 1: business because you've got to balance it. You're in a

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Speaker 1: lot of social situations with clients. You're you're on red carpets,

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Speaker 1: you're at dinners before you go. I never arrived at

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Speaker 1: an event with a client. I need to get there

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Speaker 1: before they do. Who's on the red carpet? Who do

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Speaker 1: we need to talk to? Maybe there's two or three

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Speaker 1: people we don't need to talk to. You've got to

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Speaker 1: get on and pay attention and understand and make sure

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Speaker 1: your client is prepared when they come out. But you

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Speaker 1: have to be prepared as well. Really can't decide if

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Speaker 1: I have dinner with the clients. I don't have a drink, right,

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Speaker 1: It's not a personal thing. This is business. It's really

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Speaker 1: funny because I'm one of their She's representing me and

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Speaker 1: along with Janney Jackson, Alicia Keys, Rusher, Kelly Rowlands, Steve Harvey,

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Speaker 1: pat LaBelle, the White Howard, Chris Paul, Holly Robinson, Pete

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Speaker 1: Ludacris Bile, Mary, Mary Kim that's Kim k E, M

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Speaker 1: so So Death Recordings, the Music Ones, Remainer, Pete or

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Speaker 1: She Wallace, brands like Crime World, the State of Orders Reading.

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Speaker 1: That's a lot, that's a lot going on. That's a

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Speaker 1: lot of personality. That's what she's talking about. So you

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Speaker 1: can't be in the picture with all these personalities. You've

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Speaker 1: gotta be working for all these personalities. And she knows

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Speaker 1: like she she's she's I've been a red carpers and

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Speaker 1: then she's seen me walking the red carp Rashan, where

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Speaker 1: are you going? I go into the vid red carpet

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Speaker 1: or whatever? Shan I go, you know, um, Karen can

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Speaker 1: I like nope, Nope, nope, nope, no, uh this way

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Speaker 1: this Rashan at the other end right here. She that's

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Speaker 1: how she that's she's like a little ninja. I try

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Speaker 1: to get past the little red carpet. She's over there

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Speaker 1: just waiting, Where are you gonna because that's her job.

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Speaker 1: Her job is to politely remind us that here's an

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Speaker 1: opportunity to build your brand, to promote your brand, to

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Speaker 1: expose your brand. Is a classic example is out of sight,

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Speaker 1: out of mind. The media is true and if you

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Speaker 1: if you're not a part of the media, positive of

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Speaker 1: our negative because you can say what you wanted by

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Speaker 1: the Antonio Brown negative media is helping him out, okay,

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Speaker 1: because he keeps him into the forefront. Now he's changing

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Speaker 1: the narrative saying I'm soing Oakland, I'm so in New England.

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Speaker 1: They're gonna give my thirty million. No, we might not meant.

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Speaker 1: Everybody kind of quieted down now because of the fact

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Speaker 1: that the narrative is changing, because guess what, he may

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Speaker 1: get that thirty nine million dollars from both teams. So

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Speaker 1: he's not looking so silly now now. People like myself

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Speaker 1: who are trying to build his brand can't avoid or

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Speaker 1: cannot miss opportunities. And that's what she reminds me of

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Speaker 1: when I walked past a red carpet, when I walked

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Speaker 1: past an opportunity to be interviewed. You constantly have to

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Speaker 1: be the steward of maintaining good quality publicity. Correct. Oh no,

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Speaker 1: you're definitely right, Rashawan. And I think one of the

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Speaker 1: other things that young people have to be reminded of

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Speaker 1: is if you're just starting out in this game, you

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Speaker 1: can't represent and Antonio Brown. You don't have the experience.

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Speaker 1: You have to know when to back up and say,

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Speaker 1: you know what I need to have. I need to

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Speaker 1: help you find somebody who's got the experience to bring

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Speaker 1: this on. And this is as important as your relationships

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Speaker 1: are with the media, your relationships with other PR professionals

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Speaker 1: are as important. We depend on each other. We call

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Speaker 1: each other, girl, I got this client of doing this, this, this,

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Speaker 1: and then I just want to get an idea from

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Speaker 1: you because I know you did something similar. Give me

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Speaker 1: some thoughts on how you think we should roll. We

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Speaker 1: respect each other. Yeah, there's a competition sometimes for a client,

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Speaker 1: but the respect we have to each other is more

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Speaker 1: important than anything else. That is so true. And what

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Speaker 1: is more important I think when I hear because so

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Speaker 1: many young people come into the business, see you know,

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Speaker 1: getting degrees in public relations, they want to hop in.

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Speaker 1: I want to be a I want to be a publicist.

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Speaker 1: I don't know what that means because I know what

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Speaker 1: it takes to be a publicist, I know what it

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Speaker 1: takes to to be able to create the relationship. And

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Speaker 1: I'm gonna tell you this, because of social media, it

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Speaker 1: is actually harder to try to get print interviews because

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Speaker 1: they are there now all digital now. They're actually harder

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Speaker 1: to get interviews on TV. Uh as you have a

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Speaker 1: relationship because of the fact that everybody's competing for different slots,

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Speaker 1: but they wanted for different reasons. That has really changed

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Speaker 1: the game so much and how you approach because you

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Speaker 1: know you're going in and then people are moving. They

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Speaker 1: might have been at five years not looked like every

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Speaker 1: year that there's a different person booking the show. So

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Speaker 1: you caused to have to reinventual conversation every year with

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Speaker 1: the same show. It's really can be frustrating, But how

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Speaker 1: do you overcome the frustration caring? You can't let it

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Speaker 1: get you down, And it is part of what helps

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Speaker 1: when you have a relationship. Because some talent you write,

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Speaker 1: talent book has changed. Talent producers change a lot, and

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Speaker 1: they change a lot more quickly. People used to be

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Speaker 1: a chose for years at a time. That's no longer true.

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Speaker 1: When you call, they depend on you to be honest

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Speaker 1: with them. They depend on you to say, you know what,

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Speaker 1: this kid is new, but I'm telling you he's something special,

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Speaker 1: and then have the reasons why, and then have something

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Speaker 1: else that they can talk about other than just coming

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Speaker 1: on to talk about a new movie or a new

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Speaker 1: or a new music release or um as a as

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Speaker 1: an athlete. Talk about something that they understand that they

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Speaker 1: want to talk about, something that has to do with

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Speaker 1: what did I do for my community? You know what.

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Speaker 1: One of the things I'm happy about, uh, now that

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Speaker 1: I have a public forum is that I go back

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Speaker 1: to my high school and let the kids know that

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Speaker 1: they too can be followed their dreams. You can be

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Speaker 1: dream leader. And television it's more interested in somebody that

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Speaker 1: has something else to talk about other than the product

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Speaker 1: that they're trying to sell. You know, it's really interesting

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Speaker 1: you said that because the game has changed so much

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Speaker 1: and all start of managing Steve Harvey and two thousand

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Speaker 1: and now start if there's a new breed of stars

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Speaker 1: out there, that directors are stars now, Executive produces are

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Speaker 1: stars now, writers and stars now. It just used to

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Speaker 1: be just the people in front of the camera where

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Speaker 1: the stars. Publicists are stars now, managers are stars now. Really,

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Speaker 1: so really, the it's really is a re education to

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Speaker 1: the whole process now because social media have made these

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Speaker 1: people stars. So your client lists has kind of like

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Speaker 1: grown as an opportunity to increase your client lists has grown. Yes,

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Speaker 1: as long as we take the time to understand who

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Speaker 1: the client is by speaking to them, by get beginning

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Speaker 1: a strong relationship with their management, so they we understand

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Speaker 1: where they want to go and we help them create

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Speaker 1: the road to get there. Because the other thing about

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Speaker 1: a publicist, you're not right about everything. You're part of

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Speaker 1: a team. You want your artists to understand. And one

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Speaker 1: of the key things that every artist wants to know

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Speaker 1: is that they can trust you because there's going to

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Speaker 1: come a time, at some point in time in their

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Speaker 1: career where something happens, whether it's positive or negative, that's

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Speaker 1: about their personal life that they do not want to share.

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Speaker 1: They have to be able to trust that you won't

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Speaker 1: do that. And that's a hard thing to do because

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Speaker 1: you're talking about somebody they really haven't known that long

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Speaker 1: and haven't been in a situation where they have to say, well,

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Speaker 1: you know what, let me call her because I know

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Speaker 1: she's gonna get this. I know she'll trust and I

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Speaker 1: know I'm not gonna hear about it again. And I

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Speaker 1: think that's a very important trait to have with your client,

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Speaker 1: is their trust. That's the utmost importance. I'm telling you

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Speaker 1: that that's beyond utmost. It's the only thing that's important.

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Speaker 1: Because if I trust you with my brain, I trust

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Speaker 1: you with my name, then guess what we can get along.

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Speaker 1: If I can't trust you, then I guess what we

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Speaker 1: have no relationship. I'm talking to Karen Lynd the incredible.

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Speaker 1: Currently she's being recognized by the Living Legends Foundations with

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Speaker 1: their Media Award in Los Angeles. I'll be there carrying

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Speaker 1: you know, we'll be on the red carpet together. I

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Speaker 1: might tell you where you're going, need to be on

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Speaker 1: that red card. So far to seeing you, Okay, thank

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Speaker 1: you for coming. So looking forward to seeing you. Roshan.

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Speaker 1: I'm gonna change little roles here. I would be a publicist.

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Speaker 1: I'm gonna be a publicist or Karen ly