WEBVTT - Mammas Don't Lie 0:00:00.400 --> 0:00:04.120 I'm off my game today. No, you're not. People are 0:00:04.120 --> 0:00:05.960 going to have to start making better content. I think 0:00:05.960 --> 0:00:07.440 we're gonna be talking about this for a long time. 0:00:07.560 --> 0:00:10.520 When you program for everyone, you program for no one. 0:00:10.560 --> 0:00:12.600 I think it's that we're purpose driven platform, like we're 0:00:12.640 --> 0:00:15.960 trying to get to substance? How was that? Are you 0:00:16.000 --> 0:00:19.560 happy with that? This is marketing therapy right now? And 0:00:19.640 --> 0:00:24.520 it really is? What's up? I'm Laura Carenti and I'm 0:00:24.560 --> 0:00:27.880 Alexa Kristin. Welcome back to episode seven seven. It's a 0:00:27.960 --> 0:00:32.120 special Mother's Day episode, which means we call our mama's. 0:00:32.240 --> 0:00:35.320 We're calling our mother's but we're also talking about things 0:00:35.360 --> 0:00:39.519 that are kind of big in and around the Mother's 0:00:39.600 --> 0:00:44.000 Day holiday, right And we went to at Landia's Twitter 0:00:44.080 --> 0:00:47.880 handle to talk to some of our most loyal friends 0:00:47.880 --> 0:00:51.000 and fans of the show, and we asked them, like, 0:00:51.080 --> 0:00:53.240 what are some of the brands that you think we 0:00:53.280 --> 0:00:56.360 should hash out and just like freestyle more things like 0:00:56.480 --> 0:00:59.800 brands and behavior. One of the things that they said 0:00:59.880 --> 0:01:04.280 was subscription models, Like what's working? What's not working? Okam, 0:01:04.280 --> 0:01:11.720 can you lay a freestyle beat over this? Um? So 0:01:11.920 --> 0:01:16.399 let's talk about subscriptions because a couple of our Twitter followers, 0:01:16.440 --> 0:01:20.240 so Jennifer Are at tws are blog on Twitter, reach 0:01:20.280 --> 0:01:22.280 out to us and said, what I'm wondering about subscription 0:01:22.319 --> 0:01:24.679 boxes is how will they keep us coming back and 0:01:24.720 --> 0:01:28.040 committing long term? Will they run out of steam? Which 0:01:28.120 --> 0:01:31.640 is something that is interesting in a world where we 0:01:31.760 --> 0:01:35.800 seem to be leaning more and more into customization and 0:01:35.840 --> 0:01:42.560 curation and personalization like real personalization Alexa, Curiously, no, do 0:01:42.680 --> 0:01:46.720 you subscribe to any boxes currently. I used to subscribe 0:01:46.720 --> 0:01:49.480 to birch Box. I did it because I didn't want 0:01:49.520 --> 0:01:51.880 to spend like forty five dollars on an eye pencil 0:01:52.000 --> 0:01:54.200 that I didn't know if I was going to actually love. 0:01:54.480 --> 0:01:56.400 So it gave me options to try things and it 0:01:57.120 --> 0:01:59.480 they would send me stuff that I would never in 0:01:59.520 --> 0:02:02.639 a million years, like bright pink lips stains, which ps 0:02:02.680 --> 0:02:06.000 I don't wear. But I tried it and I was like, ah, 0:02:06.080 --> 0:02:08.440 I actually don't look bad in this, and it started 0:02:08.480 --> 0:02:10.720 making me think about other ways that I could, you know, 0:02:11.000 --> 0:02:14.079 challenge myself with color, etcetera, etcetera. And I really liked it. 0:02:14.320 --> 0:02:17.600 So I also at one point had a very short 0:02:17.639 --> 0:02:20.040 stint with birch Box, and I think, what you just 0:02:20.120 --> 0:02:22.400 said was the reason it was a very short stint, 0:02:22.440 --> 0:02:25.280 which was instead of starting me with things that were 0:02:25.320 --> 0:02:28.200 personally curated that I hand selected, it was just sending 0:02:28.200 --> 0:02:30.639 me a hodgepodg of things based on like which j 0:02:30.760 --> 0:02:33.040 Lo dress I like. So if they gave you, hey, 0:02:33.080 --> 0:02:35.160 this month, you have a choice of tent because they 0:02:35.160 --> 0:02:37.640 do do this like this month, you can have like 0:02:37.680 --> 0:02:40.320 I want to want to pick all of it? Yeah, yeah, 0:02:40.320 --> 0:02:42.560 I don't think that's a bad metal. We're also dealing with, 0:02:42.600 --> 0:02:44.920 like just the product in general for you was not 0:02:45.040 --> 0:02:48.560 right right because you're you are a makeup aficionado, But 0:02:48.600 --> 0:02:52.240 this doesn't just extend to me because you're welcome. I 0:02:52.280 --> 0:02:55.399 appreciate it. I have the Bronzer Queen. But I think 0:02:55.520 --> 0:02:57.720 what's interesting about it is I'm realizing that that doesn't 0:02:57.760 --> 0:03:01.720 just apply to makeup. So I'm also quarterly subscriber to 0:03:02.120 --> 0:03:06.760 Rachel Zoe's collection, which she personally curates. Now every month 0:03:06.800 --> 0:03:09.360 there is at least one thing in that box that 0:03:09.440 --> 0:03:12.520 I'm like, this is amazing. The rest I typically gift 0:03:12.600 --> 0:03:14.200 and it's worth it to you? Is that? Is that 0:03:14.240 --> 0:03:17.160 why you can because that product, that one product I 0:03:17.240 --> 0:03:21.280 love is definitely worth or retails more than what I 0:03:21.320 --> 0:03:23.720 pay for the box, so that I appreciate, and I 0:03:23.800 --> 0:03:26.960 usually give the rest to other people, which they also appreciate. 0:03:27.320 --> 0:03:29.320 But I think what's interesting is that what I come 0:03:29.360 --> 0:03:33.400 to understand and someone like, wait, this was re gifted. Luckily, 0:03:33.400 --> 0:03:36.000 I don't think the people I gifted to that re gift. 0:03:36.040 --> 0:03:39.720 I guess, no, I don't open it yet. It's like, 0:03:39.760 --> 0:03:42.600 I know, I'm not going to wear these like bottle 0:03:42.640 --> 0:03:47.600 cap sunglasses, like pass My Dogwalker loves bottle cap sunglasses 0:03:47.640 --> 0:03:51.240 and she wears them. Um. But that said, the idea 0:03:51.240 --> 0:03:53.120 of them running out of them, I think is an 0:03:53.120 --> 0:03:56.600 interesting one because like all subscription models, so whether you're 0:03:56.600 --> 0:04:00.280 paying you know, X number of dollars for Netflix or 0:04:00.320 --> 0:04:03.400 you're paying for Nanda, Nime for the information like whatever 0:04:03.480 --> 0:04:07.880 it is, I think that those brands or media companies 0:04:08.040 --> 0:04:14.640 or whatever need to continually optimize to the person, not 0:04:14.720 --> 0:04:17.800 necessarily culture. In this one instance that I think I 0:04:17.800 --> 0:04:19.760 will ever go on the record and say that when 0:04:19.880 --> 0:04:22.160 you so explain that a little bit more so not 0:04:22.560 --> 0:04:27.000 culture might tell Rachel's Oh, or Birch Box or even 0:04:27.080 --> 0:04:30.680 Netflix that you should be doing programming that looks like this, 0:04:31.080 --> 0:04:33.200 and so where is the human factor of like a 0:04:33.279 --> 0:04:37.440 little more context, a little smarter. I just don't think 0:04:37.440 --> 0:04:39.560 that the selection. I think it's a good point. So 0:04:39.680 --> 0:04:41.840 I what I think the issue is in a lot 0:04:41.839 --> 0:04:44.120 of cases, maybe with like Birch Box. I don't know 0:04:44.160 --> 0:04:47.000 if they've changed it since I've I'm not a subscriber anymore, 0:04:47.360 --> 0:04:50.000 But their upfront process was a really really simple process. 0:04:50.080 --> 0:04:53.080 Right They would ask you your age, your skin color, 0:04:53.080 --> 0:04:55.120 what you like, are you into hair care? Are you 0:04:55.160 --> 0:04:57.520 into this? Are you into that? And maybe they need 0:04:57.560 --> 0:04:59.640 to update that a little bit more. How do they 0:04:59.640 --> 0:05:01.160 do that? Do you know what I would do? I 0:05:01.160 --> 0:05:06.000 would start creating like lookalike segments, and I would start 0:05:06.760 --> 0:05:09.640 analyzing them based on certain things like if I could 0:05:09.680 --> 0:05:13.160 follow people like Lord Granti and I knew what kind 0:05:13.160 --> 0:05:16.800 of media they were consuming, what kind of clothing they 0:05:16.839 --> 0:05:20.600 were buying, Right then I could start looking at like 0:05:20.760 --> 0:05:24.039 what do you like? I would you know, Pinterest type likes? 0:05:24.120 --> 0:05:25.960 And how do you start doing that in mass? Yeah? 0:05:26.000 --> 0:05:28.560 What's interesting about what you just said, right is maybe 0:05:28.600 --> 0:05:32.440 this is how these subscription companies sustain themselves. Is they 0:05:32.480 --> 0:05:35.599 need to diversify and filling the holes between the shows 0:05:35.640 --> 0:05:39.039 we watch between the boxes that arrive, right, how do 0:05:39.080 --> 0:05:41.440 you start to what you've said on many shows previous 0:05:41.480 --> 0:05:43.920 Alexas like, how do you market to the whole person? 0:05:44.440 --> 0:05:47.920 And so if you're a Birch Box subscriber and I 0:05:47.960 --> 0:05:50.839 continue to be a Rachel Zoe subscriber, I only get 0:05:50.880 --> 0:05:54.080 that box once a quarter. So how are you filling 0:05:54.080 --> 0:05:56.720 in the gaps? Are you driving me to watch more 0:05:56.760 --> 0:05:59.240 content on Rachel Zoe? How do you extend the shelf 0:05:59.279 --> 0:06:01.920 life of my relationship with you beyond just the box 0:06:01.960 --> 0:06:03.440 to make me a brand up? Because I mean, if 0:06:03.480 --> 0:06:06.840 you look, okay, Prime is the best example of this. 0:06:07.080 --> 0:06:10.400 And Bezo said years ago when he started Prime's like 0:06:10.480 --> 0:06:15.320 Prime is the sticky to Amazon, meaning it is the 0:06:15.400 --> 0:06:20.000 actual glue that holds subscribers to buying on Amazon. It's 0:06:20.000 --> 0:06:23.120 only increased. I actually can't imagine my life without Prime, 0:06:24.040 --> 0:06:27.080 and I watch Prime content. So I watch Man in 0:06:27.080 --> 0:06:29.240 the High Castle. I love Man in the High Castle. 0:06:29.279 --> 0:06:31.480 I watch a ton of content on Amazon. I watched 0:06:31.480 --> 0:06:36.080 movies on Amazon. You buy everyday products on Amazon? Me too. Yeah. 0:06:36.400 --> 0:06:39.280 So the interesting thing about Amazon and what you say, 0:06:39.279 --> 0:06:41.480 how Prime has become the glue and they've really been 0:06:41.520 --> 0:06:44.560 a product first company that then is then able to 0:06:44.600 --> 0:06:48.800 permeate and move into other industries because everything comes back 0:06:48.839 --> 0:06:50.680 to that transaction, right. They make it whole, They make 0:06:50.720 --> 0:06:52.280 it real. At the end of the day, whatever they're 0:06:52.279 --> 0:06:54.640 talking to me about or interaction or an action, can 0:06:54.640 --> 0:06:58.839 go buy, watch, etcetera. One of our followers hit on 0:06:58.880 --> 0:07:04.560 the fact that Amazon is his favorite brand, but why 0:07:04.560 --> 0:07:09.320 don't they do more innovative marketing um and this particular 0:07:10.160 --> 0:07:13.120 Twitter followers says, I don't like the answer, quote unquote. 0:07:13.120 --> 0:07:16.080 They don't have to, so I think the question is 0:07:16.200 --> 0:07:20.280 how what are you defining as you know, marketing They 0:07:20.360 --> 0:07:28.800 do alexa right, advertising, They absolutely have a storefront that 0:07:29.000 --> 0:07:33.880 is constantly marketing new products and new content. Amazon dot com, Yes, 0:07:34.040 --> 0:07:36.800 or smile dot Amazon dot com, which I thought was 0:07:37.640 --> 0:07:40.200 easy and brilliant. It's like, oh, I'm gonna buy more 0:07:40.240 --> 0:07:43.080 products because it's actually going to go to these charitable 0:07:43.440 --> 0:07:47.920 organizations and associates. You. It makes you feel good about 0:07:48.040 --> 0:07:50.560 what you're buying, even if you're buying something that's like, 0:07:50.600 --> 0:07:52.960 you know, polluting the world, like diapers, which I buy 0:07:53.000 --> 0:07:55.040 all the time. Yeah, I mean I get what this 0:07:55.080 --> 0:07:57.720 person is saying, but I don't know that Amazon necessarily 0:07:57.800 --> 0:08:00.440 needs to market in the way traditional companies do because 0:08:00.480 --> 0:08:05.160 their technology and continual pursuit of innovation as a tech 0:08:05.200 --> 0:08:10.120 company as a product to me, captures more attention in 0:08:10.160 --> 0:08:13.520 the headlines than is necessarily required by a brand that 0:08:13.600 --> 0:08:16.560 has to pay for that in terms of advertising. And 0:08:16.600 --> 0:08:19.240 so I'll just show you some of the chickiness of 0:08:19.240 --> 0:08:21.880 our followers. But can we also say something like, there's 0:08:21.880 --> 0:08:25.200 a big difference between marketing and advertising, and we're talking 0:08:25.200 --> 0:08:28.000 about innovative advertising. I don't really think they need to 0:08:28.040 --> 0:08:31.200 have innovative advertising. Oh and by the way, didn't Burger 0:08:31.280 --> 0:08:34.280 King not have an ad that spoke literally straight to 0:08:34.559 --> 0:08:38.120 an audio home assistant? Yes, I mean, like it's happening 0:08:38.120 --> 0:08:39.679 all over the place. And what they've done is they've 0:08:39.760 --> 0:08:44.679 rooted themselves into the absolute doesn't home audio assistance. It 0:08:44.800 --> 0:08:47.640 just it doesn't matter. Like they've rooted themselves into the 0:08:47.679 --> 0:08:51.520 cultural zeitgeist. Right. So it's like, you know, they're going 0:08:51.559 --> 0:08:58.040 to be advertisers that are advertising Amazons services and products 0:08:58.200 --> 0:09:02.199 and technology and Google or not. At the end of 0:09:02.240 --> 0:09:05.080 the day, it's all about that. There's two big players 0:09:05.080 --> 0:09:09.280 and audio home assistance. The biggest one right now is Amazon, 0:09:09.840 --> 0:09:12.640 what's interesting is that just to kind of give some 0:09:12.679 --> 0:09:16.600 suggestions if Jeff Bezos might be listening. Um, one of 0:09:16.600 --> 0:09:18.920 our followers said, Jeff Bezos is too busy planning his 0:09:18.960 --> 0:09:21.760 deliveries to the moon to do any coal marketing, to 0:09:21.880 --> 0:09:25.199 which our other listeners said, so make a fly Me 0:09:25.320 --> 0:09:28.520 to the Moon music video shot from an Amazon drone, 0:09:28.559 --> 0:09:31.559 which I like. All right, well, let's move on to 0:09:31.640 --> 0:09:35.600 a different type of cult subscription, and that is the 0:09:35.760 --> 0:09:41.240 rise of the independent class studios. So Brittany Casteen at 0:09:41.280 --> 0:09:44.920 agency Exect on Twitter asks the rise of studios and 0:09:44.960 --> 0:09:49.440 how their business models work, soul Cycle, exhal spa, everybody fights, 0:09:49.480 --> 0:09:53.319 et cetera, and how class past saw an opportunity. Her 0:09:53.400 --> 0:09:58.880 question really is how does that model also sustain itself? 0:09:59.360 --> 0:10:03.640 And why are people so obsessed with independent fitness studios. 0:10:04.840 --> 0:10:08.320 It's really interesting, you know, how are they gonna continue 0:10:08.360 --> 0:10:13.040 to survive? I think they're going to expand into totally 0:10:13.080 --> 0:10:17.040 different areas. Is all about like spirituality, but they're doing 0:10:17.080 --> 0:10:21.360 in the fashion category right, So here's why I'm obsessed. Um, 0:10:21.400 --> 0:10:26.719 I just read a brilliant article about why soul cycle succeeds, 0:10:26.760 --> 0:10:30.120 and that's because soul Cycle does not consider itself a 0:10:30.200 --> 0:10:34.720 fitness studio. Soul Cycle considers itself a brand experience, right. 0:10:34.760 --> 0:10:39.720 I mean, the founders of soul Cycle started the business presumably, 0:10:39.760 --> 0:10:42.320 and I believe I've read this on multiple occasions, because 0:10:42.640 --> 0:10:46.880 they were obsessed with the particular type of community that 0:10:47.080 --> 0:10:51.040 spinning created and then built the product into that. In 0:10:51.080 --> 0:10:52.880 my in my opinion, like if I was sitting in 0:10:52.880 --> 0:10:54.520 the room when that was found that it was like 0:10:54.960 --> 0:10:58.560 paying attention to everything from the sign in process to 0:10:59.080 --> 0:11:02.440 the candles that I use. So like Peltan Wright has 0:11:02.520 --> 0:11:05.920 done this amazing thing. You have a sense of community. 0:11:05.960 --> 0:11:11.480 Now put the soul Cycle brand on the Pelton products, right, yeah, 0:11:11.559 --> 0:11:13.520 you can buy a sole Cycle bike. They're totally going 0:11:13.559 --> 0:11:16.880 after that. I mean, but I think it's what's interesting 0:11:17.000 --> 0:11:21.040 is going outside of the studio and where that feeling 0:11:21.040 --> 0:11:23.800 of community extends. That's where they're going to happen. I 0:11:23.800 --> 0:11:25.760 always thought it was interesting, like why more brands and 0:11:25.760 --> 0:11:27.280 I don't even know that it was ever in the 0:11:27.360 --> 0:11:30.960 roadmap for sole Cycle, why more brands didn't penetrate the studio. 0:11:31.679 --> 0:11:36.080 And I actually respect and appreciate that they held the 0:11:36.160 --> 0:11:43.520 line on brands permeating their community what do you mean products? 0:11:43.880 --> 0:11:48.040 Why wasn't you know, um, a towel brand like in 0:11:48.120 --> 0:11:51.240 their sponsoring what you wipe your face off on the bike. 0:11:51.600 --> 0:11:55.800 Why wasn't there an integration from you know, a smoothie 0:11:55.800 --> 0:11:58.320 bar or whatever the And I appreciate that. There was 0:11:58.480 --> 0:12:04.040 never this feeling of being sellout and penetration. It was 0:12:04.120 --> 0:12:07.800 just about that community. And so no matter where you go, 0:12:07.920 --> 0:12:11.079 that experience is consistent. They're branching into content. That's a 0:12:11.120 --> 0:12:14.600 deep fanaticism that I'm talking. They're branching into content um, 0:12:14.679 --> 0:12:17.280 which I think is brilliant. They have a great campaign 0:12:17.320 --> 0:12:20.760 out right now. They do different events throughout the year 0:12:21.280 --> 0:12:24.439 UM that encourage riding but also a community. And they 0:12:24.440 --> 0:12:26.679 branched into clothing, which I own way too much of. 0:12:27.160 --> 0:12:29.960 So really, if you look at everything we just talked about, 0:12:30.040 --> 0:12:34.160 it's really some form of subscription or membership, right, and 0:12:34.200 --> 0:12:36.480 you feel like you're a member of Soul Cycle. You 0:12:36.480 --> 0:12:40.480 know to subscribe, but you feel like you're a member. Yeah, 0:12:40.559 --> 0:12:42.520 And what's interesting about that if we take it one 0:12:42.559 --> 0:12:46.440 step further, so brands and product focused companies have popped 0:12:46.480 --> 0:12:49.520 up around subscription. We're starting to see it permeate into 0:12:50.280 --> 0:12:54.959 media companies where people for the first time almost really 0:12:55.000 --> 0:12:57.640 want to go back behind the paywall, and not because 0:12:58.160 --> 0:13:01.280 they don't want to be exposed to add they're going 0:13:01.320 --> 0:13:04.040 back behind the paywall and a subscription model because they 0:13:04.080 --> 0:13:10.280 want access, and so that synergy exists. And what what's 0:13:10.320 --> 0:13:14.760 equally interesting is that now we're seeing brands, not like 0:13:14.880 --> 0:13:19.440 product brands and subscription but actual brands who don't necessarily 0:13:19.440 --> 0:13:22.800 have something to sell um in terms of what the 0:13:22.800 --> 0:13:24.440 community is meant to do. So you look at things 0:13:24.440 --> 0:13:26.679 like the Nike Run Club. I mean, presumably you're wearing 0:13:26.760 --> 0:13:29.600 Nike sneakers when you go to those when are apparable 0:13:29.600 --> 0:13:31.400 when you go to those events, it's not what it's about. 0:13:31.960 --> 0:13:38.680 You have brand standing up museums, hotels, dinner parties, music, 0:13:39.080 --> 0:13:43.800 this music. So this idea of subscription and membership. I 0:13:43.880 --> 0:13:47.520 think something that you were talking about with your Soul 0:13:47.600 --> 0:13:54.000 Cycle fanaticism is that there's a now Soul Cycles built 0:13:54.040 --> 0:13:55.880 such a strong brand and you have such a strong 0:13:55.920 --> 0:13:57.920 relationship with it, you want to see it grow and 0:13:57.960 --> 0:14:02.120 you actually want to experience how you feel when you're 0:14:02.200 --> 0:14:04.240 in Soul Cycle or you come out of Soul Cycle 0:14:04.320 --> 0:14:07.079 in other parts of your life. That's a huge opportunity. 0:14:07.400 --> 0:14:13.800 So to the brand marketers out there, don't count out experience, subscription, membership, 0:14:13.800 --> 0:14:17.400 and ultimately, above all community. So with that, we'll be 0:14:17.480 --> 0:14:30.520 right back with a Mother's Day special. Welcome back, everybody. 0:14:30.960 --> 0:14:34.960 We have a special segment on this episode, and it's 0:14:35.040 --> 0:14:39.560 all about the mama's, our mothers. We're calling them for 0:14:39.640 --> 0:14:43.560 Mother's Day, asking them what their favorite brands are and 0:14:43.560 --> 0:14:45.640 why why. You know, if I was a brand though, 0:14:45.640 --> 0:14:48.640 I would love this unfiltered perspective because they haven't. Right, 0:14:48.720 --> 0:14:51.080 They're just gonna be totally unfiltered. It's like I love 0:14:51.160 --> 0:14:54.000 this yah and give you the real reasons why. Thank 0:14:54.000 --> 0:14:59.880 god we can edit. Okay, so we're gonna call g first. Yeah, 0:15:00.040 --> 0:15:03.000 A k A. Noreene is her real name. Ge is 0:15:03.080 --> 0:15:07.960 what we what the grandkids caller? Wait, you're like holding 0:15:08.040 --> 0:15:11.280 up a real telephone. That's how we're doing this. No, 0:15:11.360 --> 0:15:19.320 it's hooked into the thing. He's fine. Hello, Hi, Hi, 0:15:19.560 --> 0:15:25.960 Laura Louis. How are you? I'm really good. I feel 0:15:26.000 --> 0:15:29.920 sort of like Dorothy Letterman Dave's mother, though you totally 0:15:29.960 --> 0:15:32.240 are Dorothy. Let him. You're coming in so clear all 0:15:32.240 --> 0:15:36.200 the way from where are you this makes me want 0:15:36.200 --> 0:15:37.520 to say, Mom, I just have to say this. Ma 0:15:38.040 --> 0:15:42.880 to meet, I just have to say that, Mom. Happy 0:15:42.920 --> 0:15:50.280 Mother's Day. Happy Mother's Day. Gee, thank you Louis and Laura. Mom. 0:15:50.320 --> 0:15:54.360 So you're on Atlantia. Welcome to Atlantia. Thank you. It's 0:15:54.400 --> 0:15:57.160 a wonderful place to be. So we want to ask 0:15:57.240 --> 0:16:00.440 you what are your favorite brands and tell what are 0:16:00.440 --> 0:16:06.200 you most loyal to? Okay, so Pandora, Pandora your big 0:16:06.320 --> 0:16:10.080 music listener. What are your top stations? Gee? It depends 0:16:10.080 --> 0:16:12.720 on the mood I'm in, Like if I'm running around 0:16:12.800 --> 0:16:18.920 town and fire. Really, Mom, I didn't know that. GEI, 0:16:19.040 --> 0:16:21.880 why do you love Pandora? What turned you onto it? 0:16:21.960 --> 0:16:24.880 What makes you a loyal user of their platform? This 0:16:24.960 --> 0:16:26.800 is the best part. So, like on a Sunday night, 0:16:26.840 --> 0:16:29.120 You'll be sitting with my mom and she'll be like, oh, 0:16:29.360 --> 0:16:35.080 Pandora just eatmailed me if another survey to do? Right? Mom? 0:16:35.320 --> 0:16:38.160 It's hilarious. No, I like I like how they research 0:16:38.240 --> 0:16:41.240 it so deeply. They're not in a hurry. Okay, do 0:16:41.240 --> 0:16:46.760 you want some more? Yes? Okay. Chase Bank, Oh, I 0:16:46.800 --> 0:16:49.440 know you had a relationship with that banker in Connecticut. 0:16:49.520 --> 0:16:54.320 You really liked him, not like's not like a romantic relationship, like, 0:16:54.720 --> 0:16:57.760 but she know about his kids and his whole family. Well, 0:16:57.840 --> 0:17:00.400 you know what I like about them? For the ball, 0:17:00.800 --> 0:17:04.440 I'm not crazy about credit, but I like the incentives 0:17:04.440 --> 0:17:07.760 that they give. That's the seventies hit bian you. Yeah, 0:17:08.119 --> 0:17:13.639 I guess so rewards. So you love the product, So 0:17:13.680 --> 0:17:16.639 I love the product. Yeah. And I like the online 0:17:16.760 --> 0:17:19.520 ease of their app because I can get all the 0:17:19.520 --> 0:17:21.720 information I need. I can do everything I need to do, 0:17:21.800 --> 0:17:23.720 and I don't even have to leave my house to 0:17:23.800 --> 0:17:26.240 do it. I can deposit, I can do all that stuff. 0:17:26.560 --> 0:17:28.439 But it's fast and it's easy. And the thing I 0:17:28.480 --> 0:17:32.879 love about them is they keep improving the product, Like 0:17:32.920 --> 0:17:35.879 they keep improving their app, and they keep asking could 0:17:35.880 --> 0:17:37.879 we do it better? What would you like? You actually 0:17:37.920 --> 0:17:39.800 paid more attention to their app than I did when 0:17:39.800 --> 0:17:41.600 they first started it. She's like, you can deposit the 0:17:41.680 --> 0:17:43.920 check from your house, Like, no, I'm going in the bank, Alexa. 0:17:44.240 --> 0:17:46.960 I mean, this is amazing. And we love the work 0:17:47.000 --> 0:17:49.440 that Kris and Lemco, who's the cmo gg over at 0:17:49.560 --> 0:17:53.560 chase um is doing to particularly target millennials and bring 0:17:53.600 --> 0:17:56.800 younger people into the fold. But I think it's encouraging 0:17:56.880 --> 0:18:00.480 to hear, and we'll have to share this with her. Hey, look, 0:18:00.480 --> 0:18:03.720 it's not just for millennials. You've got an older demographic 0:18:03.760 --> 0:18:08.320 who also loves to bank um conveniently, and that might 0:18:08.320 --> 0:18:10.760 just be from their comfort of their home, not necessarily 0:18:10.800 --> 0:18:12.400 from being on the go. And I think that that's 0:18:12.440 --> 0:18:15.560 an interesting, you know, parallel for them to think about. 0:18:15.600 --> 0:18:18.440 So you're just the queen of consumer research. What else 0:18:18.480 --> 0:18:23.840 you got going? There's one more? Okay? Uh mail online? 0:18:24.520 --> 0:18:28.280 Who mail online? It helps me read the pulse of 0:18:28.320 --> 0:18:31.639 the cultural norms. So that's what I look at it. 0:18:31.840 --> 0:18:34.760 I look at it for the big picture. Mail online 0:18:34.760 --> 0:18:37.400 for the big picture. Mom. I love that no one 0:18:37.440 --> 0:18:40.040 else would say that. Maybe people would say that. I mean, 0:18:40.080 --> 0:18:42.639 I'm not far behind my personal and the big picture 0:18:42.720 --> 0:18:45.720 does include the Kardashians. Let's just be clear. It's got 0:18:45.760 --> 0:18:50.360 a big picture. I mean, if you girls have an hour, 0:18:50.480 --> 0:18:53.480 we could talk about branding in the Kardashians. Oh well, 0:18:54.119 --> 0:18:56.479 that might be a special episode between you and I. 0:18:56.640 --> 0:18:58.480 You have to come back on You'll have to come 0:18:58.480 --> 0:19:00.000 back when you're in New York. You need to come 0:19:00.040 --> 0:19:03.440 into the studio and hang with us. I love you, Mom. 0:19:04.400 --> 0:19:18.600 Happy Mother's Day by j by. So now we're going 0:19:18.640 --> 0:19:22.560 to call Barb, Barb in Jersey. We're going to see 0:19:22.760 --> 0:19:25.119 that Laura and Barbed have a lot of similarities. I 0:19:25.160 --> 0:19:27.320 don't know if we do. My mom would tell you 0:19:27.359 --> 0:19:30.360 we do. Do you Actually My mom is like five 0:19:30.400 --> 0:19:33.280 ft nothing, She's a little bit, but she might be 0:19:33.320 --> 0:19:36.000 more spitfire than me, for sure. For sure. Okay, I'm 0:19:36.040 --> 0:19:39.000 let's call Barb. It's gonna be a little bit different 0:19:39.040 --> 0:19:52.880 on the total energy. Hi Laura, Mom, Hi Mom, let Barb. 0:19:53.520 --> 0:19:57.560 How are you good? How are you girls tonight? Mom, 0:19:57.560 --> 0:20:01.360 you're on a special Mother's Day episode of at Landia. 0:20:01.840 --> 0:20:08.280 Welcome a D A D. She just made an Italian 0:20:08.640 --> 0:20:15.800 land Well, Mom, you're on a special episode. We just 0:20:15.840 --> 0:20:18.680 got off the phone with Alexa's mom, who told us 0:20:18.800 --> 0:20:22.400 about some of her favorite brands, and want to hear 0:20:22.480 --> 0:20:25.320 from you. What are the things that you have been 0:20:25.560 --> 0:20:30.399 most loyal to or obsessed with or obsessed with? Okay, 0:20:30.600 --> 0:20:35.600 in my fifty nine plus years, I have been obsessed 0:20:35.960 --> 0:20:41.439 with the clinicque she called it. She knew you were 0:20:41.440 --> 0:20:43.880 going to say clinic. If there's one thing I remember 0:20:43.960 --> 0:20:46.720 growing up, it is that green freaking box and you 0:20:46.840 --> 0:20:50.840 having that silver lipstick, same color for as long as 0:20:50.840 --> 0:20:55.280 what's the name of the color? Mom? Did move by? 0:20:55.480 --> 0:20:59.480 Where do you buy it? Mom? I was a loyal 0:20:59.560 --> 0:21:02.119 Macy Ease girl, but now I've been going to Alta. 0:21:02.880 --> 0:21:08.159 Oh why why the switch? Well? Alta does offer me 0:21:08.359 --> 0:21:13.800 points on my purchase, so I always use my coupons, 0:21:13.960 --> 0:21:17.520 but I can use my points for other things on 0:21:17.600 --> 0:21:20.359 my purchases. Weren't we saying you're a makeup fanatic? So 0:21:20.480 --> 0:21:23.080 earlier in the show Barbed, Laura and I were talking 0:21:23.080 --> 0:21:25.400 about how Laura's like a makeup fanatic, where I am 0:21:25.400 --> 0:21:28.760 like completely the opposite, and I think the apple does 0:21:28.800 --> 0:21:34.879 not fall far from the tree on this axis. Skincare, 0:21:35.400 --> 0:21:37.720 you're more of a blushed girl. Mom, I'm definitely a bronzer. 0:21:37.880 --> 0:21:43.000 She's a tenderheart girl. Um, she has far fair too. 0:21:43.400 --> 0:21:47.640 I like happy. Um. Actually I use aromatic, but it's 0:21:47.680 --> 0:21:54.000 really it's tented, almost like the truly oil of the seventies. Okay, 0:21:54.240 --> 0:21:56.200 we just talked to my mom and we're like, Mom, 0:21:56.240 --> 0:21:59.119 you're a hippie, Barb, you also are a child of 0:21:59.160 --> 0:22:06.800 the seventies. Mom, what are things? Mom? And there's somebody 0:22:06.800 --> 0:22:14.120 who's not on social media. How do you discover new things? Um? 0:22:14.119 --> 0:22:18.760 Probably male like direct mailers, circulars that come to the house, 0:22:19.240 --> 0:22:23.199 or when I'm shopping, you know, store displays. Do you 0:22:23.200 --> 0:22:26.679 talk to your friends about it? Absolutely? One of my 0:22:26.720 --> 0:22:31.280 best friends uses clinique as well. They stick together, Yes, 0:22:31.760 --> 0:22:35.080 stick together? Mom? When when when did you cancel your 0:22:35.119 --> 0:22:43.640 A O L subscription? Probably January? Tim Armstrong, You're welcome 0:22:43.720 --> 0:22:49.040 for that one loyal dial up legacy user in New Jersey. 0:22:49.320 --> 0:22:52.320 I bet there's many women like me out there. There 0:22:52.320 --> 0:22:55.240 are you know, you know what to like being in education. 0:22:55.280 --> 0:23:00.200 The kids are the ones that keep me young. Love set. Mom. 0:23:00.200 --> 0:23:03.600 Where do you get your news? My news lare you'd 0:23:03.640 --> 0:23:07.760 be impressed? No, I do go online. I only get 0:23:07.800 --> 0:23:10.800 the Sunday paper now, but every day I do read 0:23:11.359 --> 0:23:19.159 j dot com news. Well barbe happy Mother's say, Happy 0:23:19.160 --> 0:23:23.000 Mother's Day. Our episode. I feel like you're an extension 0:23:23.040 --> 0:23:24.960 of more so, I feel like you could be my 0:23:25.000 --> 0:23:29.720 second daughter. Thank you. Remember I'm your cleaner, more polite, 0:23:30.240 --> 0:23:34.919 more midwestern daughter. Right. I never hear the F bomb 0:23:34.960 --> 0:23:38.159 out of your mouth. That's not true, But I appreciate 0:23:38.240 --> 0:23:41.879 you lying for me, Mom. I love you all. Colator 0:23:42.000 --> 0:23:45.159 thanks all right, love you, good luck to night you 0:23:45.160 --> 0:23:56.000 guys saying bye. So on this special Mother's Day episode 0:23:56.000 --> 0:23:57.760 of Atlantia, we hope you all had a good time 0:23:57.800 --> 0:24:01.399 with your mom's and thank you our moms for having 0:24:01.440 --> 0:24:03.600 fun and actually picking up the phone. I think we 0:24:03.680 --> 0:24:08.639 might do a mom swap. Have Barbed coming in Nebraska 0:24:08.960 --> 0:24:11.680 and she would love it, and she would definitely come 0:24:11.680 --> 0:24:14.399 back with those shirts. That's a property of Nebraska. She 0:24:14.440 --> 0:24:17.040 would come home with that. She's like four of them. Meanwhile, 0:24:17.440 --> 0:24:21.240 G G and I would be on the Hollywood Hunt. 0:24:20.080 --> 0:24:23.520 You guys would be in l A and the Armenian 0:24:23.640 --> 0:24:25.480 section of l A where they all go to eat. 0:24:25.520 --> 0:24:28.080