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Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News.

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Speaker 2: I'm Hannah Elliott and I'm Matt Miller. This is Hot Pursuit.

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Speaker 2: Coming up, we have a special edition live from Miami

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Speaker 2: with Susie Woolf. She's got a new book out.

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Speaker 3: It's called Driven, very fittingly called Driven. Yes, she's also

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Speaker 3: the head of One Academy, the head of She's the real.

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Speaker 2: Deal, a lot of experience in Formula E and obviously

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Speaker 2: she lives, eats, sleeps, and breathes racing. So I'm really

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Speaker 2: looking forward to that.

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Speaker 3: I know, I loved I've started reading her book. I

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Speaker 3: love how she actually says she's kind of insecure about

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Speaker 3: how thick her neck is from racing, Like she's always

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Speaker 3: it's kind of cool. She like, isn't that kind of

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Speaker 3: cool for her?

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Speaker 2: It's cool. I've always been a little bit insecure about

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Speaker 2: how thin my mind.

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Speaker 3: Well, there's something we can relate to her with.

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Speaker 2: We're also gonna give you a piece of this interview

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Speaker 2: with Cadillac team principal Dan Towris. Yes, here at the

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Speaker 2: Bloomberg House in Miami. And this is a cool thing

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Speaker 2: that we did. Bloomberg, obviously a financial news organization, did

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Speaker 2: dedicated building in Davos where the Masters of the Universe

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Speaker 2: fly their private jets into Switzerland for a big power week.

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Speaker 2: It was so successful that we decided we needed to

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Speaker 2: do it in the US, and we chose Miami.

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Speaker 3: I kind of love it. And also we were asked

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Speaker 3: earlier like what's the growth platform of F one. I

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Speaker 3: think the fact that Bloomberg House is in Miami is

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Speaker 3: a pretty good testament. We want to be where the

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Speaker 3: power players are.

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Speaker 4: Yeah, it's already here.

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Speaker 2: It's already Miami known as Wall Street South, so you go.

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Speaker 2: Ever since Ken Griffin brought Citadel down here and New

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Speaker 2: York and California raised taxes on everybody, the richest people

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Speaker 2: in America have been pouring down here. So we're covering

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Speaker 2: it as closely as we can and happy that we

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Speaker 2: see so many. I saw yesterday more than one baby

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Speaker 2: blue Lamborghini.

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Speaker 3: Or love oh love it look.

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Speaker 2: I mean a little embarrassing, I think, But I know

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Speaker 2: you love that truck. I do.

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Speaker 3: I think it's the superior version of the SUV. I

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Speaker 3: saw a Bugatti Charon. Oh really this morning, very beautiful.

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Speaker 2: I saw a Rolls Royce Colin and drive by me

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Speaker 2: one way and then a drophead drive by the other

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Speaker 2: way and then I looked over at an Aston Martin

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Speaker 2: Olive Green Vanquish on the street and my buddy that

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Speaker 2: I was walking and said, oh, that's my car, And

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Speaker 2: I said, how did you choose the color and he said,

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Speaker 2: same as my yacht.

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Speaker 3: Of course, of course, as you do. Makes perfect sense.

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Speaker 2: So a lot coming up on the F one World

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Speaker 2: of Susie Wolf. We also managed to wrangle an interview

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Speaker 2: with Fernando Alonzo.

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Speaker 3: This is a big get match.

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Speaker 2: It is a big deal for me, especially because people

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Speaker 2: of a certain age remember his championship days in F one.

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Speaker 2: He's obviously well he's not even as old me.

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Speaker 3: No, he's a young he's a young thing, yes, yes, and.

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Speaker 2: He's raised an indie car and there's a lot of

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Speaker 2: talk about him at Lamar and.

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Speaker 3: He's a nice guy. He's like quite a gentleman too.

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Speaker 2: Yeah, so I'm very much looking forward. Plus he looks

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Speaker 2: like Dave.

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Speaker 3: Grohl, you know, well that's something we need to talk.

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Speaker 2: And I love the food. Fighters was a big Nirvana

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Speaker 2: fan back in the day, so looking.

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Speaker 3: I'm a big Courtney fan. So we may of course

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Speaker 3: we're going to be on different sides of the same

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Speaker 3: coin on that one.

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Speaker 2: Remember he's not named Okay, he is Fernando Alonso. Let's

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Speaker 2: get into it. Here's our conversation with Susie Wall.

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Speaker 3: Susie, it is such I echo Matt's sentiments. It is

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Speaker 3: such an honor and a pleasure to have you here.

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Speaker 3: And it's also just really fun because I feel like

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Speaker 3: we can talk to you about any number of things

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Speaker 3: and go any direction. But I want to start with

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Speaker 3: your book, just because that is front of mine for me.

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Speaker 3: I've started reading it. It's called Driven, It's fabulous. You're

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Speaker 3: also going to be speaking about it tonight at the fillmore,

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Speaker 3: we should say, in conjunction with Live Nations. So anyone

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Speaker 3: who wants to also attend that, I think can.

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Speaker 4: Google it, search it.

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Speaker 3: But you know, I've read comments on the media where

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Speaker 3: you kind of said you never thought you would write

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Speaker 3: a memoir, and I'm curious why you, and all of

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Speaker 3: your history and everything you've done, thought that you wouldn't

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Speaker 3: write a book about your own life.

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Speaker 1: Well, firstly, hello everybody, it's wonderful to be here. I've

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Speaker 1: just arrived in Miami. Thank you to Bloomberg for hosting

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Speaker 1: me and it's such an exciting week to be in Miami.

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Speaker 5: I love the Miami.

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Speaker 1: Growing Prix, even though the way IF One Academy is

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Speaker 1: not racing this weekend, and yes here predominantly because Driven

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Speaker 1: My book launched in the US just on Tuesday. And

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Speaker 1: it's such a funny question that you asked, because I

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Speaker 1: guess I have so much on my plate with other

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Speaker 1: things that I thought writing a book is a lot

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Speaker 1: of work, so I didn't really see myself having the capacity.

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Speaker 1: But the background story at the end of twenty twenty four,

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Speaker 1: when we were just trying to get the momentum around

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Speaker 1: AFH one Academy and for the of you that don't

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Speaker 1: know what it is, it's a race series for a

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Speaker 1: young woman, because we're trying to challenge the preconception that

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Speaker 1: it's still a man's world, that it's matcho and I

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Speaker 1: had this idea that it would be great to have

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Speaker 1: a children's book with a little girl that raced, that

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Speaker 1: parents could read to their daughters, that helped change the

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Speaker 1: mindset shift of who belongs in racing. And I went

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Speaker 1: to meet the big six big publishers in London and

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Speaker 1: all of them had the same feedback for me, we

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Speaker 1: can do a children's book, but first you need to

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Speaker 1: write your book. And at the time I thought I

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Speaker 1: have zero capacity to write a book. But I went

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Speaker 1: home to Scotland for Netflix filming of all things for

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Speaker 1: Drive to Survive, and I was sitting with my brother,

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Speaker 1: who's a film director. He's the creative one in the family,

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Speaker 1: and we were catching up and I said, oh, I

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Speaker 1: went to meet some publishing houses and they said I

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Speaker 1: should write a book. And he said that's super interesting.

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Speaker 1: You know, he would write a book and how could

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Speaker 1: it look and the stories. And I suddenly sat there

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Speaker 1: and thought, I will write a book, and I'm going

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Speaker 1: to do it together with you. So I wrote the

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Speaker 1: book together with my brother, way more work than I anticipated,

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Speaker 1: and I'm a bit of a perfectionist. So nine drafts later,

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Speaker 1: my publisher eventually said it's done. This is the final version.

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Speaker 1: Now we need to get the book out. But it

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Speaker 1: feels like with the cultural shift happening F one, I mean,

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Speaker 1: forty two percent of the global fan base is now female.

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Speaker 1: The fastest going fan demographic is the eighteen to twenty

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Speaker 1: four year old female. It felt like the right time

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Speaker 1: to tell the story because the sport that I competed

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Speaker 1: in twenty fifteen, twenty fourteen. It's very different to the

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Speaker 1: sport we see now and that's something which I think

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Speaker 1: if one should take credit for because they put a

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Speaker 1: lot of investment into F one Academy and we've just

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Speaker 1: seen this big shift where we just have such a

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Speaker 1: strong female fan base that also makes good business for

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Speaker 1: us to connect with.

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Speaker 2: I wonder we always talk to big CEOs and big

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Speaker 2: We've interviewed Toto, for example, on our podcast team. You know, principles,

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Speaker 2: and I'm always interested in where you came from. And

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Speaker 2: you have I think an especially interesting story in the

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Speaker 2: Stoddard family and motorcycle dealership in Scotland. It sounds so

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Speaker 2: much fun and also so like only in Great Britain

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Speaker 2: do you have these mothers that are like caning their

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Speaker 2: children down the ski slopes, you know, and like encouraging

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Speaker 2: them to do these extreme sports. And you know, if

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Speaker 2: you fall down, get up, walk it off, You're gonna

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Speaker 2: be fine. Tell us about how you grew up and

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Speaker 2: what made you want to pursue a career in racing

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Speaker 2: and a career in this sport.

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Speaker 5: You're not painting a very good light on my mother

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Speaker 5: here she's a real bad act.

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Speaker 2: I think it's awesome.

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Speaker 4: It sounds great.

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Speaker 3: You want to read about her life as well?

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Speaker 1: I should say, well, when I look back, I mean,

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Speaker 1: how many of you in the audience have children. I

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Speaker 1: don't want to see you look old, so maybe you

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Speaker 1: have children.

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Speaker 5: Right, Okay, it's good.

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Speaker 2: I think.

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Speaker 5: When I look back at my childhood, you're right. I

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Speaker 5: had a mother.

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Speaker 1: I mean, my mom met my dad when she bought

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Speaker 1: her first motorbike from his shop. She used to race quads.

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Speaker 1: So I grew up seeing a mother who is equal

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Speaker 1: to my father. She ran her own business. And I

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Speaker 1: have a brother who's only fifteen months older than me.

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Speaker 1: So where I'm so thankful when I look back. My

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Speaker 1: parents never differentiated between son and daughter. It was never

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Speaker 1: that my brother should get a motorbike and I should

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Speaker 1: go off and play with a horse or with Barbie.

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Speaker 5: I wanted a motorbike, two I got one. He raced.

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Speaker 5: If I wanted to race, I raced.

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Speaker 1: And a lot of people presume I was a little tomboy,

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Speaker 1: but I loved Barbie. I loved pink, but I also

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Speaker 1: loved racing, and they very much brought me up in

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Speaker 1: an environment where I never once thought I was doing

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Speaker 1: anything unusual for a girl. And the great thing about

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Speaker 1: my sport is you wear a helmet, so actually, when

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Speaker 1: you're out on track, you don't see who your competitors are.

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Speaker 1: And the great thing about sport is it's so pure.

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Speaker 1: The results sheets count, So it didn't matter that I

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Speaker 1: was the only girl out there. What mattered was how

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Speaker 1: fast I was and if I was going to be

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Speaker 1: able to compete at the front. But that environment that

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Speaker 1: I grew up with, this definitely this toughness of you

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Speaker 1: fall down, will you dust yourself off and pick yourself

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Speaker 1: back up? And I'm so thankful I got that tenacity

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Speaker 1: because that definitely was probably the most important trait while

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Speaker 1: I was racing, and I've realized in the world of

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Speaker 1: business it's also been a great tool.

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Speaker 5: I wanted to ask about that.

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Speaker 3: You know, it was really it seemed very normalized in

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Speaker 3: your family that you would do everything, of course that

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Speaker 3: your brother did, but also that your parents did, whether

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Speaker 3: it was skiing or swimming, motorbikes, karting. How important do

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Speaker 3: you think it was for becoming who you are today

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Speaker 3: that all of that was normalized across the board and

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Speaker 3: there were no exceptions, and did you ever find a

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Speaker 3: moment where you actually wished your parents might have actually

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Speaker 3: carved out a little of a safety net for you.

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Speaker 3: Did it ever feel that, oh, this is too much.

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Speaker 1: It never did because they never pushed us. It was

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Speaker 1: very much they're the possibilities. If you work hard, you

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Speaker 1: can be successful, and we're here to catch you if

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Speaker 1: you ever fall. Even to this day, I'm here in

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Speaker 1: Miami with total we've been in New York. It's my

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Speaker 1: parents who are looking after my son. So they've really

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Speaker 1: been such a support network. And without a doubt, I

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Speaker 1: wouldn't be who I am today and where I am

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Speaker 1: today without that foundation of love and support and that

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Speaker 1: environment that very much gave me that ambition and drive

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Speaker 1: to say, well, I want to achieve and there's no

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Speaker 1: reason why I can't achieve if I work hard enough.

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Speaker 1: So I definitely think our childhood plays such a big

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Speaker 1: part in who becoming. Also that they exposed me to

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Speaker 1: the world of racing. What was possible because when I

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Speaker 1: race cards, I was racing an international level. But as

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Speaker 1: a youngster, you're not really thinking about the future or

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Speaker 1: your career. But they took me to watch a Formula

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Speaker 1: three race when I was thirteen. There was a young

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Speaker 1: English driver called Jensen Button who won in that day.

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Speaker 1: Of course, he went on to be pretty successful. But

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Speaker 1: that's when I suddenly thought, I want to be a

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Speaker 1: racing driver. I want to try and make it to

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Speaker 1: Formula one. And I had all these pictures on my

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Speaker 1: wall of a F one drivers.

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Speaker 5: Clearly they were all men.

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Speaker 1: But I look back at that little girl and I

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Speaker 1: think to myself, did you not realize there was no

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Speaker 1: other woman racing?

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Speaker 5: And I didn't.

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Speaker 1: It never once really occurred to me that I was

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Speaker 1: the only woman. And of course, as my career progressed

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Speaker 1: and the media attention around my success and my journey increased,

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Speaker 1: it became so much about me being a woman. But

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Speaker 1: I was just out there to be the best racing

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Speaker 1: driver I could be. But suddenly the bigger story was

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Speaker 1: the fact that I was a woman.

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Speaker 2: By the way, we've had Jensen on our podcast as well.

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Speaker 5: Yes, sure, well.

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Speaker 2: Woman or man, I would be I think I would

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Speaker 2: be scared because you're driving. I mean, no one ever

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Speaker 2: talks about this, right because we're all we all watch racing,

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Speaker 2: and we're all involved to some extent in this story.

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Speaker 2: But it is dangerous. You're driving very fast, and if

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Speaker 2: you want to win, you have to be willing to

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Speaker 2: make certain sacrifices with your safety.

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Speaker 5: Right.

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Speaker 2: Have you never thought like, especially like after you got

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Speaker 2: married and had a kid, like maybe you know I

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Speaker 2: shouldn't be driving this quickly?

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Speaker 1: Well, I became a mother after I stopped racing, and

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Speaker 1: I'm definitely glad I did in that order, because I

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Speaker 1: think that would be tough. I never once worried or

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Speaker 1: had fear. I mean, I think people in racing drivers

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Speaker 1: are really, you know, risk takers, but it's always calculated risk.

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Speaker 5: We always know.

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Speaker 1: Where the limit is or clearly to get onto pole

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Speaker 1: position and be at the front, you need to be

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Speaker 1: on the very edge of.

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Speaker 5: What's possible in a racing car.

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Speaker 1: But I think it's more getting comfortable and the uncomfortable,

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Speaker 1: because pushing yourself out of your comfort zone, getting to

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Speaker 1: that stage, whether you're in a racing car or any

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Speaker 1: other point in your life, that's where you kind of

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Speaker 1: the rewards are the biggest. And there was many points

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Speaker 1: in my racing career now my business career where I

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Speaker 1: threw myself in the deep end. It was uncomfortable, but

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Speaker 1: I knew that was the moment where I would develop

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Speaker 1: and grow the most. And I think as a racing driver,

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Speaker 1: you never once actually think this is dangerous because you're

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Speaker 1: pushing for all the marginal games out on track and

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Speaker 1: we're very lucky, and we don't take this for granted

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Speaker 1: that this sport is so much more safe now than

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Speaker 1: it was twenty or thirty years ago, and touch would.

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Speaker 1: We don't see fatal accidents nearly as often as in

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Speaker 1: the past. So I think the sport from a safety

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Speaker 1: perspective has also moved on.

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Speaker 2: Are you a big risk taker in other parts of

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Speaker 2: your life too, like in business or in investing. Do

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Speaker 2: you are you willing to take big risks.

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Speaker 1: I'm only willing to take big risks if I can

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Speaker 1: cope with the worst case outcome. And I always calculate

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Speaker 1: what the worst case outcome is, so I'm very decisive

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Speaker 1: and I'm happy to take risks, but only if I

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Speaker 1: can cope with what the worst case scenario would be.

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Speaker 3: I didn't want to ask about that too, And this

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Speaker 3: kind of hinders on that question. The idea of control,

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Speaker 3: because when you start the book, you set us we're

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Speaker 3: in the car with you, the one car you're doing

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Speaker 3: the lapse and you kind of are saying the only

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Speaker 3: thing I can't control as well, and the only thing

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Speaker 3: I can't good thing. The Brits and the Scots are

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Speaker 3: good in the wet And it made me think, are

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Speaker 3: you a control freak? And is that bad? Is that good?

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Speaker 3: And actually how does that translate into your success in

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Speaker 3: your career off the track as well.

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Speaker 1: I don't think I'm a control freak, but I like

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Speaker 1: to control the controllables ugh hu, because I feel that

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Speaker 1: in those moments of high pressure, it comes down to preparation.

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Speaker 1: You know. I always like to put myself in the

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Speaker 1: best possible position for success, which means the hard work

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Speaker 1: and the preparation in the background.

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Speaker 5: That's me.

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Speaker 1: You know, there's nothing I haven't thought of, and I'm

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Speaker 1: meticulous and I'm very disciplined, which drives my husband mad sometimes.

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Speaker 5: But isn't he the same?

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Speaker 3: Wouldn't he be the same?

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Speaker 5: He is the same.

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Speaker 1: But I always say, you know, there's East Coast time,

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Speaker 1: there's European time, and then there's total time, and it's

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Speaker 1: always ten minutes after the hour. He can never get

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Speaker 1: somewhere on time, despite being Austrian and quite meticulous.

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Speaker 5: But I think that.

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Speaker 1: Was just who I want was always it was in

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Speaker 1: my character, so clearly being in a sport where it's

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Speaker 1: all about precision, it probably got worse the longer I

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Speaker 1: was in racing, and of course Formula one, everything is

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Speaker 1: down to the last detail.

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Speaker 5: That's why I love the environment so much. But it

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Speaker 5: probably didn't help my OCD.

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Speaker 3: Now let's get back to our chat with Susie Wolf,

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Speaker 3: the head of F one Academy and who just has

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Speaker 3: a new book out Driven.

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Speaker 2: I want to ask a little bit about control in

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Speaker 2: driving and about the current formula and regulation because I'm

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Speaker 2: a bad driver on track and I know that because.

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Speaker 1: You're like a man admitting he's a bad driver, so unusual.

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Speaker 5: I respect you for that.

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Speaker 2: I just I feel like I know intuitively i'd always

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Speaker 2: be either on the gas or on the brakes, right.

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Speaker 2: I want to be controlling the load and there shouldn't

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Speaker 2: be a point where I'm lifting and coasting, right, which

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Speaker 2: is what I do to.

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Speaker 5: You've got the theory correct, but.

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Speaker 2: Now there are drivers who say they have to do

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Speaker 2: that too much, especially in qualifying. You know, they have

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Speaker 2: to stop and harvest the energy, you know, And I

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Speaker 2: just wonder what is your take on that because you

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Speaker 2: worked so long in Formula E and that is really

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Speaker 2: an energy management exercise, right, But usually Formula one is

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Speaker 2: like a limit driver exercise, and now it's become resource

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Speaker 2: management as well.

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Speaker 1: It's a difficult one. I think people have varying opinions.

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Speaker 1: I'm obviously on the situation now where I run a

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Speaker 1: race series. So for me, fundamentally, it's about it creating

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Speaker 1: exciting racing.

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Speaker 5: You need cars being able to overtake.

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Speaker 1: You need to see an exciting race, and I think

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Speaker 1: Formula One in the past was exciting to watch. There's

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Speaker 1: some races obviously where we get unlucky, there's not a

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Speaker 1: lot of action, there's monoco it's terrible exactly. But I

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Speaker 1: also think it's about the challenge, and clearly this is

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Speaker 1: a new challenge for the drivers. I think it's interesting

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Speaker 1: that the drivers that are complaining, I mean, you go

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Speaker 1: down the grid of results and they get the complaints.

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Speaker 1: Get down the grid you go. But I understand, you know,

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Speaker 1: people are sometimes resistant to change, and this is a

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Speaker 1: big change. But the world is changing. You know. Electrification

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Speaker 1: is part of where we are not amotive industry, and

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Speaker 1: we as a sport need to reflect that. So I

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Speaker 1: think what's happened now is there's been a small tweak

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Speaker 1: to the regulations for this weekend. But I think we

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Speaker 1: will find our rhythm. I think fundamentally, as long as

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Speaker 1: the racing is great, the drivers will will get used

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Speaker 1: to it. And there's definitely no way that the cars

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Speaker 1: are easier to drive than in the past. It's probably

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Speaker 1: much more mentally taxing for the drivers to do energy

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Speaker 1: managed and have that to manage alongside putting a quick

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Speaker 1: lap in. But I certainly enjoy seeing just how much

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Speaker 1: action the result on.

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Speaker 5: Track now, and that might create more action at Monaco.

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Speaker 2: Doesn't seem like artificial passing is enabled by this sort

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Speaker 2: of yo yo boost use, and then of course it's dangerous,

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Speaker 2: right if you have this super clipping where Ali Berman

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Speaker 2: has to like avoid Colapento and slam into a wall.

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Speaker 1: I think with the lifting and coasting, I mean, it's

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Speaker 1: still an ultimate lap time, so whoever does it best

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Speaker 1: will be the quickest driver. But I think that is

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Speaker 1: the new challenge within the sport. And before we had dras,

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Speaker 1: but that was also an artificial tool to overtake We

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Speaker 1: have the limitations of the tires which stop a driver

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Speaker 1: pushing so I think there will always be factors that

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Speaker 1: will be the limitation to a driver getting the ultimate

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Speaker 1: lap time. But it's still going to be the driver

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Speaker 1: that copes best within a set of regulations that will

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Speaker 1: be world champion at the end of the year, and

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Speaker 1: it's best man and best machine hopefully one day best woman.

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Speaker 4: Yeah, it was.

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Speaker 2: This is perfect.

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Speaker 3: There's perfect segue because we should talk about F one

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Speaker 3: Academy and what you talk about change, you talk about progress.

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Speaker 3: What are you seeing that indicate, Okay, we're getting some

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Speaker 3: traction with this, we're moving forward, we're evolving, we're advancing.

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Speaker 3: Give us an overview of what you see where we

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Speaker 3: are now.

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Speaker 1: So how many of you have heard of F one Academy.

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Speaker 5: That's pretty pretty good. That's encouraging.

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Speaker 1: I think we've seen this big shift culturally in the

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Speaker 1: sport where there's just so much more female interest in motorsport,

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Speaker 1: which I love to see because I was a little

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Speaker 1: girl that loved racing and I don't think there's any

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Speaker 1: reason why women shouldn't embrace and enjoy the sport. And

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Speaker 1: I'd have to give a lot of credit to F

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Speaker 1: one because it recognized this growing female fan base. It

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Speaker 1: gave F one Academy, the platform and all the investment

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Speaker 1: we needed to get up and running and create positive

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Speaker 1: impact to see more women entering the sport. And I

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Speaker 1: knew for it to be successful long term, it had

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Speaker 1: to make business sense, and we're in the situation now

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Speaker 1: where commercially.

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Speaker 5: There's a great return on investment.

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Speaker 1: There are so many female focused brands that want to

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Speaker 1: come into this space, that want to activate, they want

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Speaker 1: to talk to the fan base, and that's what's given

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Speaker 1: us such a strong foundation. Because the change will take time,

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Speaker 1: but we've created this really strong impact in such a

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Speaker 1: short space of time that's allowed us to see a

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Speaker 1: lot of momentum.

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Speaker 5: What about the drivers themselves? How are you?

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Speaker 3: Are you personally tracking and charting their progress? Even I

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Speaker 3: don't want to use the word coaching, but are you

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Speaker 3: personally involved in helping them advance and refine their skills?

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Speaker 1: The great thing is we have a database of all

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Speaker 1: female competitors worldwide that are competing because in IF one Academy,

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Speaker 1: we always want to have the best eighteen drivers.

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Speaker 5: There's a high.

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Speaker 1: Financial barrier to entry, and an F one Academy we

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Speaker 1: fund over eighty percent of every driver, which means it's

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Speaker 1: a huge opportunity for any given young driver, and for us,

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Speaker 1: it's to make sure that we have the best eighteen

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Speaker 1: in any given season, and we have a great team.

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Speaker 1: We have a talent development manager that's only looking to

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Speaker 1: make sure that these drivers are given the right support.

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Speaker 1: We have the five best junior teams who always so

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Speaker 1: compete in F two and F three have created IF

442
00:21:26,720 --> 00:21:30,280
Speaker 1: one world champions in their junior years, so we have

443
00:21:30,440 --> 00:21:34,199
Speaker 1: definitely put an environment in place where talent can excel

444
00:21:34,680 --> 00:21:36,160
Speaker 1: and that talent can be nurtured.

445
00:21:37,000 --> 00:21:39,720
Speaker 5: Will then be us taking our champion.

446
00:21:39,400 --> 00:21:41,280
Speaker 1: And the most talented and making sure that she can

447
00:21:41,400 --> 00:21:44,720
Speaker 1: rise up through the sport and on the way to

448
00:21:44,760 --> 00:21:45,320
Speaker 1: Formula one.

449
00:21:45,520 --> 00:21:46,960
Speaker 5: Do you think if.

450
00:21:46,840 --> 00:21:50,040
Speaker 3: You had had that when you were younger, you may

451
00:21:50,240 --> 00:21:53,960
Speaker 3: have gone even further down the road in your own career.

452
00:21:56,240 --> 00:21:58,240
Speaker 5: I never really look back and wonder.

453
00:21:58,320 --> 00:22:01,440
Speaker 1: I definitely see the sports in a much better place

454
00:22:01,480 --> 00:22:03,480
Speaker 1: now than it was when I competed.

455
00:22:03,520 --> 00:22:05,760
Speaker 5: But I mean three years ago we were here.

456
00:22:05,600 --> 00:22:08,080
Speaker 1: With F one Academy, and after the race, which was

457
00:22:08,080 --> 00:22:10,719
Speaker 1: two hours before the Formula one, the driver who had

458
00:22:10,720 --> 00:22:12,399
Speaker 1: won the race, she was waiting to go on the

459
00:22:12,400 --> 00:22:15,280
Speaker 1: podium when I stood next to stefanode Winicali, the CEO

460
00:22:15,320 --> 00:22:18,040
Speaker 1: of F one, and she had a kind of tear

461
00:22:18,040 --> 00:22:20,240
Speaker 1: in her eye and she said, I just can't believe

462
00:22:20,240 --> 00:22:22,560
Speaker 1: I'm about to go and stand on a podium at

463
00:22:22,560 --> 00:22:25,840
Speaker 1: the Miami groand Prix and Stephano. I looked to Stephano

464
00:22:25,880 --> 00:22:28,280
Speaker 1: when I looked at each other and had a real

465
00:22:28,359 --> 00:22:32,240
Speaker 1: sense of pride because I suddenly thought, imagine an eighteen

466
00:22:32,320 --> 00:22:34,959
Speaker 1: year old female driver she had the race sort of

467
00:22:35,440 --> 00:22:37,879
Speaker 1: an F one team on going to stand on a

468
00:22:37,920 --> 00:22:40,359
Speaker 1: podium at the Miami groand Prix. I could only have

469
00:22:40,440 --> 00:22:43,320
Speaker 1: dreamed of that opportunity when I was a young driver.

470
00:22:43,480 --> 00:22:46,119
Speaker 1: But I also felt such a sense of pride that

471
00:22:46,600 --> 00:22:49,680
Speaker 1: we've come so far on the sport that that was possible.

472
00:22:50,640 --> 00:22:52,879
Speaker 2: By the way, I think, you know, there are a

473
00:22:52,880 --> 00:22:58,000
Speaker 2: lot of people who maybe chauvinus, who will say like

474
00:22:58,320 --> 00:23:02,520
Speaker 2: women aren't strong enough, know to compete with men and

475
00:23:03,240 --> 00:23:06,919
Speaker 2: car racing and also in motorbikes. Hannah and I have

476
00:23:06,960 --> 00:23:11,200
Speaker 2: been following and I actually met this racer Klacoff. She's

477
00:23:11,240 --> 00:23:17,240
Speaker 2: a motorcyclist. She recently was the first woman to podium

478
00:23:17,240 --> 00:23:20,479
Speaker 2: at the Daytona two hundred, which is a grueling event,

479
00:23:20,880 --> 00:23:24,080
Speaker 2: and she recently was the first woman to win pole

480
00:23:24,119 --> 00:23:26,760
Speaker 2: position in a Moto America race. And she's a tiny

481
00:23:26,800 --> 00:23:30,560
Speaker 2: little thing, right, but she's amazing. How long do you

482
00:23:30,560 --> 00:23:32,720
Speaker 2: think it's going to be until we start to see

483
00:23:33,119 --> 00:23:39,560
Speaker 2: women taking podiums, winning races in you know, Moto GP

484
00:23:39,840 --> 00:23:45,639
Speaker 2: in F one because clearly there's no physical you know,

485
00:23:46,280 --> 00:23:49,879
Speaker 2: hindrance that would stop them. Clearly they can and should

486
00:23:49,880 --> 00:23:51,719
Speaker 2: be able to compete. So how long until we actually

487
00:23:51,760 --> 00:23:53,879
Speaker 2: see it start seeing it?

488
00:23:53,880 --> 00:23:56,439
Speaker 5: It's really interesting the word you use, she's tiny.

489
00:23:57,080 --> 00:24:00,720
Speaker 1: The great thing about motorsport is it doesn't come down

490
00:24:00,760 --> 00:24:04,119
Speaker 1: to your size and your muscle mass or your muscle power,

491
00:24:04,480 --> 00:24:07,880
Speaker 1: because the smaller and more compact you are, the more

492
00:24:07,920 --> 00:24:11,159
Speaker 1: of an advantage it is. And that's why motorsport is

493
00:24:11,160 --> 00:24:14,440
Speaker 1: one of the few sports, alongside sailing and horse riding

494
00:24:14,520 --> 00:24:17,480
Speaker 1: or jumping where men can compete with women. Because I'm

495
00:24:17,520 --> 00:24:19,439
Speaker 1: the first to admit I can't take on a man

496
00:24:19,480 --> 00:24:21,639
Speaker 1: on one hundred meter race because he's thirty percent more

497
00:24:21,680 --> 00:24:25,040
Speaker 1: muscle than me. But I don't believe this sport comes

498
00:24:25,080 --> 00:24:28,439
Speaker 1: down to pure power. And if you look at the

499
00:24:28,480 --> 00:24:32,120
Speaker 1: current F one drivers, you know, Lando Norris, Kemmie Antonelli.

500
00:24:32,480 --> 00:24:36,680
Speaker 1: They're tiny, So I think physically there's no reason why

501
00:24:36,680 --> 00:24:39,359
Speaker 1: a woman can't compete in Motor GP or in Formula one.

502
00:24:39,440 --> 00:24:41,919
Speaker 1: In Formula one you have power steering. You know, it

503
00:24:41,960 --> 00:24:44,120
Speaker 1: doesn't even take a lot of strength to turn the wheel.

504
00:24:44,160 --> 00:24:47,240
Speaker 1: It's G force, which is the most challenging. But we

505
00:24:47,280 --> 00:24:50,640
Speaker 1: had Dori Ampa or if One Academy Champion driving Mercedes

506
00:24:50,720 --> 00:24:53,359
Speaker 1: F one car for the first time last week sixty

507
00:24:53,400 --> 00:24:57,640
Speaker 1: eight laps no issue physically, So we do still have

508
00:24:58,000 --> 00:25:01,640
Speaker 1: that undercurrent of chavenist opinions in the paddock that say,

509
00:25:01,640 --> 00:25:04,800
Speaker 1: oh women. But I think the shift is happening, and

510
00:25:04,840 --> 00:25:06,879
Speaker 1: the more talent we get entering, the more chance we

511
00:25:06,960 --> 00:25:10,240
Speaker 1: have of the best competing at the very top. But

512
00:25:10,359 --> 00:25:14,400
Speaker 1: it's like three years, four years, I'm going to nail

513
00:25:14,440 --> 00:25:18,000
Speaker 1: me down here, right, I would like to think. You know,

514
00:25:18,240 --> 00:25:20,480
Speaker 1: I always feel bad when I say the next five

515
00:25:20,480 --> 00:25:22,320
Speaker 1: to ten years because I think for the young girls

516
00:25:22,359 --> 00:25:24,840
Speaker 1: competing now, they think, well, I don't believe right, they

517
00:25:24,840 --> 00:25:27,760
Speaker 1: are capable, which I don't want to say, but I

518
00:25:27,800 --> 00:25:32,480
Speaker 1: do think we're on the right trajectory and within five

519
00:25:32,520 --> 00:25:34,879
Speaker 1: to eight years it's I think going to happen.

520
00:25:40,960 --> 00:25:44,280
Speaker 3: That's our chat with Susie Wolf. Such a great person

521
00:25:44,440 --> 00:25:49,040
Speaker 3: and conversationalist, and I love actually learning more about her

522
00:25:49,119 --> 00:25:51,399
Speaker 3: family life growing up in Scotland.

523
00:25:51,800 --> 00:25:55,800
Speaker 2: Yeah, very cool stuff. Her parents own a motorcycle dealership.

524
00:25:56,160 --> 00:25:58,399
Speaker 2: Let's get a little bit of a Hannah's conversation with

525
00:25:58,520 --> 00:26:01,320
Speaker 2: Dan twis principle at Cadillac.

526
00:26:04,040 --> 00:26:06,880
Speaker 3: Let's talk about Miami. I mean, it feels like all

527
00:26:06,920 --> 00:26:08,840
Speaker 3: eyes are on Miami right now. We've had a bit

528
00:26:08,840 --> 00:26:12,240
Speaker 3: of a lull in the racing action. This is kind

529
00:26:12,240 --> 00:26:17,640
Speaker 3: of Cadillacs home field. This feels like very much a debut.

530
00:26:18,440 --> 00:26:21,520
Speaker 3: Tell us a little bit about how you're thinking about

531
00:26:21,520 --> 00:26:23,760
Speaker 3: the race going into the weekend and what it means

532
00:26:23,800 --> 00:26:25,440
Speaker 3: for Cadillac to be here.

533
00:26:25,920 --> 00:26:27,760
Speaker 4: Yeah, I mean there has been this law in Formula

534
00:26:27,760 --> 00:26:31,879
Speaker 4: One with we didn't race in April, and so you know,

535
00:26:31,920 --> 00:26:34,000
Speaker 4: everyone's been preparing for this moment, so it kind of

536
00:26:34,000 --> 00:26:36,760
Speaker 4: almost puts the Miami race in a different posture. We're

537
00:26:36,800 --> 00:26:40,080
Speaker 4: back racing again. It's so important and this is, you know,

538
00:26:40,119 --> 00:26:42,720
Speaker 4: such an important race. But for Cadillac, this is our

539
00:26:42,760 --> 00:26:45,400
Speaker 4: first time to race on US soil, new team, first

540
00:26:45,480 --> 00:26:48,040
Speaker 4: race in the US. We couldn't be more excited about that.

541
00:26:48,119 --> 00:26:50,959
Speaker 4: You know, chance to continue to connect with US fans

542
00:26:51,560 --> 00:26:53,480
Speaker 4: and then show them what the new Cadillac Formula one

543
00:26:53,520 --> 00:26:54,119
Speaker 4: team looks like.

544
00:26:55,080 --> 00:26:58,000
Speaker 3: Tell me a little bit about the fan activation you've

545
00:26:58,000 --> 00:26:58,600
Speaker 3: got going on.

546
00:26:58,680 --> 00:26:59,320
Speaker 5: You mentioned it.

547
00:26:59,720 --> 00:27:01,800
Speaker 3: I know it's a huge deal. It's I think it's

548
00:27:01,840 --> 00:27:05,680
Speaker 3: free for everybody. How did this concept come up? Why

549
00:27:05,720 --> 00:27:08,080
Speaker 3: is it so important for Cadillac to have something that

550
00:27:08,480 --> 00:27:12,199
Speaker 3: is free and accessible to everyone in the city this weekend?

551
00:27:12,440 --> 00:27:14,720
Speaker 4: Yeah, I think with all the excitement around Formula one,

552
00:27:15,240 --> 00:27:17,840
Speaker 4: we want to make sure that that we're that it's

553
00:27:18,000 --> 00:27:21,280
Speaker 4: the entertainment's accessible that building communities, you know, as we

554
00:27:21,320 --> 00:27:23,800
Speaker 4: think about how do we grow Formula one, how do

555
00:27:23,800 --> 00:27:26,119
Speaker 4: we grow the fan base in the US, how do

556
00:27:26,160 --> 00:27:28,560
Speaker 4: we grow the fan base for Cadillac, And it really

557
00:27:28,600 --> 00:27:31,639
Speaker 4: starts with building community around that and so giving people

558
00:27:31,720 --> 00:27:34,560
Speaker 4: access to the team to see what cadillacts about, you know,

559
00:27:34,640 --> 00:27:36,800
Speaker 4: access to the drivers, and.

560
00:27:36,880 --> 00:27:38,520
Speaker 3: The driver is going to be there at some point

561
00:27:38,640 --> 00:27:40,879
Speaker 3: they might okay might I mean if you want to

562
00:27:40,880 --> 00:27:43,879
Speaker 3: say any dates or times you can let us know.

563
00:27:44,520 --> 00:27:47,200
Speaker 4: Yeah. So it's but yeah, it's just it's it's really

564
00:27:47,200 --> 00:27:49,080
Speaker 4: exciting to be able to do that, you know, here

565
00:27:49,119 --> 00:27:52,880
Speaker 4: in Miami and you know everything that Cadillac is doing

566
00:27:52,920 --> 00:27:56,760
Speaker 4: as well. It's just it's an exciting, exciting activation for us.

567
00:27:56,840 --> 00:28:00,240
Speaker 3: So you know that old saying race on Sunday, sell

568
00:28:00,240 --> 00:28:02,199
Speaker 3: on Monday, or win on Sunday, sell on Monday. Is

569
00:28:02,240 --> 00:28:04,360
Speaker 3: that true? Is that kind of what you're getting at that,

570
00:28:04,520 --> 00:28:09,400
Speaker 3: like all of this feeds into selling Cadillac cars necessarily

571
00:28:09,520 --> 00:28:11,080
Speaker 3: or is this more about the motorsport?

572
00:28:11,760 --> 00:28:14,080
Speaker 4: This is really about them. This is really about the motorsport.

573
00:28:14,080 --> 00:28:17,960
Speaker 4: I mean, we're building a fan base for Cadillac Formula one. Yeah,

574
00:28:17,960 --> 00:28:20,359
Speaker 4: for the Formula One team. Obviously, if we do a

575
00:28:20,400 --> 00:28:23,560
Speaker 4: great job of that, I think it will impact you know,

576
00:28:23,600 --> 00:28:26,320
Speaker 4: the auto brand, the car brand, and sell cars. But

577
00:28:26,400 --> 00:28:28,280
Speaker 4: that's not the goal of the team. The goal of

578
00:28:28,320 --> 00:28:31,480
Speaker 4: the team is to is to perform on Sunday, and

579
00:28:31,520 --> 00:28:33,760
Speaker 4: we want to build a fan base at the same

580
00:28:33,760 --> 00:28:34,480
Speaker 4: time we're doing that.

581
00:28:35,000 --> 00:28:38,680
Speaker 3: So on the other end, you know, also Miami is

582
00:28:39,880 --> 00:28:45,160
Speaker 3: very expensive, glamorous, very sexy place to be. What is

583
00:28:45,240 --> 00:28:48,400
Speaker 3: Cadillac doing to also tap into that type of person

584
00:28:48,400 --> 00:28:51,479
Speaker 3: who wants to come here and have a really like

585
00:28:52,280 --> 00:28:53,120
Speaker 3: major weekend.

586
00:28:53,920 --> 00:28:56,920
Speaker 4: Yeah, So we have you know, exclusive parties and you know,

587
00:28:57,720 --> 00:29:00,800
Speaker 4: special dinner set up throughout the weekend, a big event

588
00:29:00,840 --> 00:29:03,640
Speaker 4: tomorrow night. And so really for us, we want to

589
00:29:03,680 --> 00:29:05,240
Speaker 4: check all the boxes. We want to be able to

590
00:29:05,280 --> 00:29:09,200
Speaker 4: provide that premium, elite experience, the v v I P experience,

591
00:29:09,480 --> 00:29:12,120
Speaker 4: but at the same time, you know, have that accessibility

592
00:29:12,120 --> 00:29:14,600
Speaker 4: that builds community, uh in the fan base.

593
00:29:14,920 --> 00:29:17,920
Speaker 3: And we talked a little bit upstairs about your drivers.

594
00:29:18,240 --> 00:29:22,920
Speaker 3: You really, between the Valerie and check O, Uh, these

595
00:29:22,920 --> 00:29:25,440
Speaker 3: are like kind of the two best personalities in racing.

596
00:29:25,480 --> 00:29:29,840
Speaker 3: Maybe tell us a little bit about how they provide value.

597
00:29:30,080 --> 00:29:32,880
Speaker 3: Obviously they're driving on the track, but what's the value

598
00:29:32,920 --> 00:29:34,600
Speaker 3: that they provide off the track. It's kind of like

599
00:29:34,600 --> 00:29:36,360
Speaker 3: an odd couple in a way.

600
00:29:36,160 --> 00:29:38,160
Speaker 4: It really is. The personalities are so different. You know,

601
00:29:38,280 --> 00:29:41,120
Speaker 4: valuchrees dry and you know, kind of crazy. Uh, you

602
00:29:41,160 --> 00:29:43,400
Speaker 4: know in some of the stunts and things that he does.

603
00:29:43,880 --> 00:29:43,960
Speaker 3: Uh.

604
00:29:44,000 --> 00:29:46,200
Speaker 4: They're both, you know, but it really starts with they're

605
00:29:46,240 --> 00:29:48,920
Speaker 4: both you know, absolutely dead serious about racing. They are

606
00:29:49,120 --> 00:29:51,240
Speaker 4: you know, they are here to race. And it was

607
00:29:51,280 --> 00:29:54,440
Speaker 4: their experience in the car, you know, that drove our choice,

608
00:29:54,720 --> 00:29:56,960
Speaker 4: you know, to choose him. It was at the British

609
00:29:56,960 --> 00:29:59,080
Speaker 4: Ground prior year ago when it rained. And I say

610
00:29:59,120 --> 00:30:01,560
Speaker 4: that thinking like we don't what the forecast looks like

611
00:30:01,600 --> 00:30:05,080
Speaker 4: for this weather, and you just saw experienced rise to

612
00:30:05,120 --> 00:30:08,320
Speaker 4: the top. Young guys struggled with how much rain was

613
00:30:08,360 --> 00:30:11,280
Speaker 4: on track and it really just showed us the value

614
00:30:11,320 --> 00:30:14,480
Speaker 4: of experience in Formula one and so having those you know,

615
00:30:14,520 --> 00:30:17,400
Speaker 4: having those two alongside, but it really is an odd coupled,

616
00:30:17,440 --> 00:30:19,440
Speaker 4: you know type, and we've put them in a lot

617
00:30:19,440 --> 00:30:22,880
Speaker 4: of different situations. They've had to eat hot wings and.

618
00:30:22,920 --> 00:30:25,120
Speaker 3: Who wanted the hot wings test?

619
00:30:25,600 --> 00:30:27,640
Speaker 4: Not the one you would expect. Really, yeah, I mean,

620
00:30:28,120 --> 00:30:31,280
Speaker 4: and again Valtrie just went all in. You know, he

621
00:30:31,360 --> 00:30:34,080
Speaker 4: was taking the biggest fights and I think you know

622
00:30:34,120 --> 00:30:35,720
Speaker 4: from what I hear he suffered on the way home.

623
00:30:36,640 --> 00:30:39,640
Speaker 3: I'm not gonna ask for more details on that. So

624
00:30:39,800 --> 00:30:42,160
Speaker 3: that's great because you know, sometimes we hear about all

625
00:30:42,160 --> 00:30:44,760
Speaker 3: these young drivers doing really well on track, and of

626
00:30:44,760 --> 00:30:48,640
Speaker 3: course that is also true, but it's nice to know

627
00:30:48,720 --> 00:30:53,920
Speaker 3: that there is something to be said for experience, for

628
00:30:54,800 --> 00:30:58,000
Speaker 3: more of a veteran mentality. And also Sergiou of course

629
00:30:59,280 --> 00:31:02,800
Speaker 3: has a huge fan base in Mexico and beyond. I

630
00:31:02,840 --> 00:31:04,720
Speaker 3: have to imagine that's a big growth market that you

631
00:31:04,760 --> 00:31:07,240
Speaker 3: see for Cadillac. Is that true? And are there other

632
00:31:07,280 --> 00:31:08,960
Speaker 3: ones that you're identifying too.

633
00:31:09,440 --> 00:31:11,800
Speaker 4: Yeah. Absolutely, you know, Checko has a huge fan base.

634
00:31:11,840 --> 00:31:14,239
Speaker 4: They stop us, you know, all over the world in

635
00:31:14,240 --> 00:31:17,480
Speaker 4: places you wouldn't expect, which is you know, just absolutely fantastic,

636
00:31:17,760 --> 00:31:18,800
Speaker 4: you know, because at the end of the day, you

637
00:31:18,840 --> 00:31:19,600
Speaker 4: love the passion.

638
00:31:20,160 --> 00:31:22,200
Speaker 3: Is that what it is? Is that why he's so

639
00:31:22,840 --> 00:31:24,240
Speaker 3: it's just a passion.

640
00:31:24,360 --> 00:31:26,600
Speaker 4: Well, it's what he means to Mexico, what he means

641
00:31:26,600 --> 00:31:31,240
Speaker 4: to the Mexican people, and and so they, yeah, they

642
00:31:31,280 --> 00:31:34,400
Speaker 4: love to support Checho and you know where he's at,

643
00:31:34,440 --> 00:31:36,680
Speaker 4: and so you know that certainly is huge from that

644
00:31:37,080 --> 00:31:39,880
Speaker 4: community standpoint. But the fact that the drivers have a

645
00:31:39,920 --> 00:31:43,160
Speaker 4: following is you know, again it's part of starting that

646
00:31:43,200 --> 00:31:46,200
Speaker 4: fan base. Everything with Cadillac Formula One team is starting,

647
00:31:46,480 --> 00:31:49,000
Speaker 4: you know, from the ground up, and so and so

648
00:31:49,400 --> 00:31:51,920
Speaker 4: continuing to build the fan base with uh, you know,

649
00:31:51,960 --> 00:31:54,280
Speaker 4: with what we have with Checho and Valtrie is you know,

650
00:31:54,360 --> 00:31:56,520
Speaker 4: is a huge compliment to the team. But again, the

651
00:31:56,560 --> 00:31:59,080
Speaker 4: reason we picked them is, you know, we're building a team.

652
00:31:59,080 --> 00:32:01,320
Speaker 4: We brought a lot of experienarance people in that are

653
00:32:01,400 --> 00:32:03,080
Speaker 4: racing the car for the first time, and so you

654
00:32:03,240 --> 00:32:05,840
Speaker 4: need like a quarterback of sorts that's helping to gel

655
00:32:05,880 --> 00:32:09,480
Speaker 4: the team, the feedback developing the car and working as

656
00:32:09,480 --> 00:32:12,760
Speaker 4: a singular unit in Formula one, and just to progress

657
00:32:12,800 --> 00:32:15,520
Speaker 4: to change the development that I've seen from Melbourne brus

658
00:32:15,520 --> 00:32:18,720
Speaker 4: Suzuka as it's been impressive and very you know, been

659
00:32:18,840 --> 00:32:21,360
Speaker 4: very happy with how the team has progressed. Now have

660
00:32:21,440 --> 00:32:23,000
Speaker 4: a month off, we have to see what's going to

661
00:32:23,040 --> 00:32:25,720
Speaker 4: happen in Miami. Teams have been working really hard, like

662
00:32:25,760 --> 00:32:27,560
Speaker 4: a lot of other teams. We've got big updates that

663
00:32:27,600 --> 00:32:29,840
Speaker 4: are coming, you know, that are going to be on

664
00:32:29,920 --> 00:32:32,120
Speaker 4: the car, and so we'll see how it shakes out

665
00:32:32,160 --> 00:32:32,680
Speaker 4: over the weekend.

666
00:32:32,760 --> 00:32:34,320
Speaker 3: Well, I was going to ask this later, but I'll

667
00:32:34,320 --> 00:32:36,640
Speaker 3: ask it now because we're kind of going there. Obviously,

668
00:32:36,760 --> 00:32:40,080
Speaker 3: we've seen the news about General Motors making engines for

669
00:32:40,160 --> 00:32:44,560
Speaker 3: you guys in twenty twenty nine, which maybe I don't

670
00:32:44,560 --> 00:32:46,560
Speaker 3: know if saying it's a gamble is too big of

671
00:32:46,600 --> 00:32:49,080
Speaker 3: a word, but there could be more changes coming in

672
00:32:49,120 --> 00:32:51,640
Speaker 3: the next few years after that. But it seems like

673
00:32:51,720 --> 00:32:54,840
Speaker 3: it's very important for you and for the team to

674
00:32:54,960 --> 00:32:58,680
Speaker 3: have an American beating heart in that car. Basically, why

675
00:32:58,760 --> 00:33:01,840
Speaker 3: is it so essential, especially because it's a huge investment

676
00:33:01,880 --> 00:33:03,360
Speaker 3: and you might have to change it again.

677
00:33:03,720 --> 00:33:06,240
Speaker 4: I mean, this team is really founded out of national pride.

678
00:33:06,320 --> 00:33:08,200
Speaker 4: You know that the US have a seat at the table,

679
00:33:08,560 --> 00:33:10,240
Speaker 4: and that meant all the way across the board, we

680
00:33:10,240 --> 00:33:13,680
Speaker 4: want to create pathways for American drivers. That doesn't mean

681
00:33:13,720 --> 00:33:16,960
Speaker 4: that there's earmarked seats for you know, for Americans, but

682
00:33:17,000 --> 00:33:19,200
Speaker 4: we want to make sure that there's a clear pathway

683
00:33:19,240 --> 00:33:22,360
Speaker 4: for that. We want to have the American built, design,

684
00:33:22,440 --> 00:33:24,960
Speaker 4: built power unit in the car as well, and so

685
00:33:25,000 --> 00:33:28,400
Speaker 4: we're going to have the US headquarters in Indianapolis and

686
00:33:28,440 --> 00:33:30,480
Speaker 4: power units are going to be built in Charlotte. We'll

687
00:33:30,480 --> 00:33:34,040
Speaker 4: have some six hundred thousand square feet of manufacturing space

688
00:33:34,120 --> 00:33:37,400
Speaker 4: under Ruthers. There's a huge commitment to infrastructure. And then

689
00:33:37,440 --> 00:33:39,400
Speaker 4: we're talking about, you know, how do we develop talent,

690
00:33:39,760 --> 00:33:42,800
Speaker 4: you know, partnerships with universities and things to develop Formula

691
00:33:42,800 --> 00:33:45,200
Speaker 4: one talent in the US so that in the future

692
00:33:45,280 --> 00:33:47,479
Speaker 4: it's a place to be. And so we're looking to

693
00:33:47,560 --> 00:33:50,600
Speaker 4: redefine what it means to be an American team in

694
00:33:50,640 --> 00:33:51,440
Speaker 4: Formula one.

695
00:33:51,720 --> 00:33:54,360
Speaker 3: That is really exciting to hear that it's not it's

696
00:33:54,680 --> 00:33:57,840
Speaker 3: that you are building an ecosystem here and it's not

697
00:33:58,080 --> 00:34:00,920
Speaker 3: just about having a brand on a car. This is

698
00:34:01,640 --> 00:34:05,160
Speaker 3: from the ground up ecosystem. I'll ask the same question

699
00:34:05,240 --> 00:34:09,319
Speaker 3: Matt asked Susie earlier. How many years in advance are

700
00:34:09,320 --> 00:34:11,680
Speaker 3: we looking before we might expect to see an American

701
00:34:11,760 --> 00:34:14,160
Speaker 3: driver on this American team.

702
00:34:14,880 --> 00:34:17,279
Speaker 4: Well, if we're gonna have an American driver racing an

703
00:34:17,320 --> 00:34:20,239
Speaker 4: F two this weekend, Colton heard it was who's been

704
00:34:20,440 --> 00:34:23,319
Speaker 4: a winner in Indy Car? And you know, Colton has

705
00:34:23,320 --> 00:34:26,680
Speaker 4: shown really strong aptitude for Formula One. He's learning tracks

706
00:34:26,680 --> 00:34:29,160
Speaker 4: and tires and going through the process. And so there's

707
00:34:29,200 --> 00:34:33,000
Speaker 4: someone in the wings. There's a long list of development

708
00:34:33,080 --> 00:34:35,880
Speaker 4: drivers who have you know, potential as well, So it

709
00:34:35,880 --> 00:34:38,520
Speaker 4: could be soon, but who knows. You know, a Formula

710
00:34:38,520 --> 00:34:40,880
Speaker 4: one seat has to be earned, it's never given.

711
00:34:41,880 --> 00:34:45,000
Speaker 3: It's interesting to hear. I know you played baseball in

712
00:34:45,040 --> 00:34:49,120
Speaker 3: your past. You really have a wide sporting history, and

713
00:34:49,200 --> 00:34:52,480
Speaker 3: of course TWG has oversight over a lot of different

714
00:34:52,560 --> 00:34:58,400
Speaker 3: sporting teams and leagues. What is the connective tissue here

715
00:34:58,719 --> 00:35:02,440
Speaker 3: that also now includes Formula one And how has it

716
00:35:02,480 --> 00:35:06,120
Speaker 3: been for you in this new field of F one

717
00:35:06,600 --> 00:35:09,040
Speaker 3: when you have a huge sporting background and a lot

718
00:35:09,080 --> 00:35:10,080
Speaker 3: of other things as well.

719
00:35:10,440 --> 00:35:12,040
Speaker 4: Yeah, I mean I think as you look across those

720
00:35:12,080 --> 00:35:14,640
Speaker 4: you know, sports gives us that live entertainment and so

721
00:35:14,680 --> 00:35:17,960
Speaker 4: there's you know, it's there's huge value in that. And

722
00:35:18,880 --> 00:35:22,640
Speaker 4: the growth in Major League Baseball or the NBA, you know,

723
00:35:22,719 --> 00:35:25,600
Speaker 4: has been incredible. We look at the success of the Dodgers,

724
00:35:25,640 --> 00:35:29,000
Speaker 4: and I think, so across the TWG ecosystem, that is

725
00:35:29,040 --> 00:35:29,680
Speaker 4: the benchmark.

726
00:35:30,000 --> 00:35:30,560
Speaker 5: The Dodgers.

727
00:35:30,680 --> 00:35:31,920
Speaker 3: The Dodgers are the benchmark.

728
00:35:32,000 --> 00:35:33,600
Speaker 4: It's an incredibly high benchmark.

729
00:35:34,800 --> 00:35:36,799
Speaker 3: So I accept that I'm having to go back to.

730
00:35:36,800 --> 00:35:39,880
Speaker 4: Back World Series and so but again, I think what

731
00:35:39,920 --> 00:35:41,959
Speaker 4: we look at in each place is you know, really

732
00:35:42,000 --> 00:35:44,000
Speaker 4: trying to you want to have the resources, you want

733
00:35:44,000 --> 00:35:47,440
Speaker 4: to have the culture. It's attracting the talented people both

734
00:35:47,640 --> 00:35:49,840
Speaker 4: you know, on the field or participating in the sport

735
00:35:49,880 --> 00:35:52,000
Speaker 4: as well as you know in the back office. We're

736
00:35:52,000 --> 00:35:54,120
Speaker 4: just trying to build the best you know, teams we can.

737
00:35:54,200 --> 00:35:58,160
Speaker 4: These are premium brands. So we think about the Dodgers, Lakers, Cadillac,

738
00:35:58,520 --> 00:36:01,240
Speaker 4: Cadillac Formula One team. You know, these are premier names

739
00:36:01,280 --> 00:36:04,000
Speaker 4: in sports, and so, uh, you know, putting all that

740
00:36:04,040 --> 00:36:08,400
Speaker 4: together is a powerful uh is a powerful commendation. And

741
00:36:08,560 --> 00:36:11,359
Speaker 4: you know, and there's a collaboration across you know, each

742
00:36:11,400 --> 00:36:14,080
Speaker 4: of those teams, you know, certainly from a commercial standpoint

743
00:36:14,160 --> 00:36:16,600
Speaker 4: to say, how can you know, how can a rising

744
00:36:16,640 --> 00:36:19,480
Speaker 4: tide lift all boats you know across that ecosystem?

745
00:36:19,560 --> 00:36:23,000
Speaker 3: So potentially you would give like the Dodgers treatment to Cadillac.

746
00:36:23,640 --> 00:36:27,120
Speaker 3: Is that what you're saying in terms of your your role,

747
00:36:27,200 --> 00:36:27,640
Speaker 3: your job.

748
00:36:28,080 --> 00:36:28,279
Speaker 2: Yeah?

749
00:36:28,320 --> 00:36:30,759
Speaker 4: Yeah, So we're trying to bring the best resources to,

750
00:36:30,840 --> 00:36:32,399
Speaker 4: you know, to build it up, like the the US

751
00:36:32,440 --> 00:36:35,799
Speaker 4: headquarters will be, you know, a first class premier you know,

752
00:36:36,480 --> 00:36:38,879
Speaker 4: F one headquarters. We're not just trying to show up

753
00:36:38,920 --> 00:36:41,319
Speaker 4: and look like every other team, and we want to

754
00:36:41,320 --> 00:36:43,920
Speaker 4: build the Formula One team, you know, for the next generation.

755
00:36:44,560 --> 00:36:46,319
Speaker 4: And so taking the steps now to do that.

756
00:36:46,960 --> 00:36:50,520
Speaker 3: What do you think are have been the things stopping

757
00:36:51,000 --> 00:36:53,600
Speaker 3: an American team or an American driver up till now.

758
00:36:54,040 --> 00:36:54,520
Speaker 5: Is it just.

759
00:36:54,480 --> 00:36:56,759
Speaker 3: About someone with a lot of money deciding I want

760
00:36:56,760 --> 00:36:59,440
Speaker 3: an American team and I'm going to build it because well,

761
00:36:59,560 --> 00:37:00,359
Speaker 3: it's been tried.

762
00:37:01,239 --> 00:37:03,120
Speaker 4: I think it's a it's a it's a tough road, right.

763
00:37:03,120 --> 00:37:06,080
Speaker 4: It means like somewhere between the you know, the ages

764
00:37:06,120 --> 00:37:08,800
Speaker 4: of six and ten, you're moving to Europe and racing

765
00:37:08,840 --> 00:37:11,560
Speaker 4: in the lower series and you know, and spending most

766
00:37:11,560 --> 00:37:13,799
Speaker 4: of your you know, the lot of part of your childhood,

767
00:37:14,200 --> 00:37:16,840
Speaker 4: you know, in Europe, you know, looking at you know,

768
00:37:16,880 --> 00:37:19,319
Speaker 4: fight and get that chance. It's it's super expensive, and

769
00:37:19,360 --> 00:37:22,360
Speaker 4: so without the right backing, without the right sponsor, you know,

770
00:37:22,400 --> 00:37:24,719
Speaker 4: it can be definitely a long road. I mean, there

771
00:37:24,760 --> 00:37:26,200
Speaker 4: have been others in the past who have done it,

772
00:37:26,280 --> 00:37:28,880
Speaker 4: so it's not like there you know, haven't been American drivers.

773
00:37:28,880 --> 00:37:31,200
Speaker 4: But but again, I think with what we're trying to

774
00:37:31,239 --> 00:37:33,759
Speaker 4: do to bring Formula one to the US, not just

775
00:37:33,800 --> 00:37:36,080
Speaker 4: have the US go to Formula one, you know, we

776
00:37:36,120 --> 00:37:39,799
Speaker 4: want to continue to you know, create that excitement to

777
00:37:39,840 --> 00:37:43,520
Speaker 4: develop drivers that you know that that's the young you know,

778
00:37:43,600 --> 00:37:45,600
Speaker 4: kids who want to be Formula one drivers. You know,

779
00:37:45,640 --> 00:37:48,120
Speaker 4: as an American, like I want to drive in Formula one,

780
00:37:48,160 --> 00:37:49,319
Speaker 4: what do I have to do to do that? And

781
00:37:49,360 --> 00:37:52,279
Speaker 4: so to create that pool of talent because it's such

782
00:37:52,280 --> 00:37:54,160
Speaker 4: an elite sport there, you know, there's so a few

783
00:37:54,239 --> 00:37:57,080
Speaker 4: drivers twenty two drivers that have a seat across the

784
00:37:57,200 --> 00:37:59,920
Speaker 4: entire motorsport ecosystem. And so how do we make sure

785
00:38:00,080 --> 00:38:03,120
Speaker 4: that you know, that young Americans have that opportunity to

786
00:38:03,200 --> 00:38:06,399
Speaker 4: develop and have a chance of one of those seats and.

787
00:38:06,320 --> 00:38:08,239
Speaker 3: Hopefully maybe some of the people that go to the

788
00:38:08,239 --> 00:38:11,960
Speaker 3: fan zone will get a glimpse of oh this is accessible.

789
00:38:12,360 --> 00:38:14,560
Speaker 3: I can start to see the thread that takes me

790
00:38:15,360 --> 00:38:16,720
Speaker 3: toward getting involved.

791
00:38:16,800 --> 00:38:18,560
Speaker 4: I mean, similar to the last conversation with you know,

792
00:38:18,640 --> 00:38:20,560
Speaker 4: with Susie. I mean, I think it starts with swing

793
00:38:20,640 --> 00:38:22,719
Speaker 4: those seeds of belief. You know, as a as a

794
00:38:22,760 --> 00:38:25,480
Speaker 4: young person, do you see yourself you do you aspire

795
00:38:25,560 --> 00:38:27,879
Speaker 4: to that because if you don't, there's a good chance

796
00:38:27,920 --> 00:38:29,719
Speaker 4: you won't get there. And so you want to create

797
00:38:29,760 --> 00:38:33,239
Speaker 4: that opportunity in that belief and the inspiration to do so,

798
00:38:33,640 --> 00:38:35,480
Speaker 4: you know, out of to kids of a very young

799
00:38:35,520 --> 00:38:44,360
Speaker 4: age to create that possibility.

800
00:38:37,680 --> 00:38:49,680
Speaker 3: So let's talk about this season. I've seen some of

801
00:38:49,680 --> 00:38:54,160
Speaker 3: your comments. You've you've likened building an F one team

802
00:38:54,200 --> 00:38:57,200
Speaker 3: from scratch to basically sailing a ship while you're building it,

803
00:38:57,280 --> 00:39:00,360
Speaker 3: or building a ship while you're sailing it. Talk to

804
00:39:00,400 --> 00:39:03,200
Speaker 3: me about, you know, what have been the biggest surprises

805
00:39:03,239 --> 00:39:06,080
Speaker 3: for you this year? What are the challenges and what

806
00:39:06,120 --> 00:39:09,800
Speaker 3: are you hoping to implement even in this race compared

807
00:39:09,840 --> 00:39:10,920
Speaker 3: to previous races.

808
00:39:11,520 --> 00:39:13,800
Speaker 4: Yeah, I mean there's so many you know, complex workstreams

809
00:39:13,800 --> 00:39:16,800
Speaker 4: that are happening, you know, at the same time, building

810
00:39:16,800 --> 00:39:18,960
Speaker 4: a car is no joke, you know, designing it and

811
00:39:18,960 --> 00:39:21,880
Speaker 4: then we're designing it without track with without on track data.

812
00:39:22,600 --> 00:39:24,440
Speaker 4: So this is a car that's you know, built from

813
00:39:24,440 --> 00:39:28,520
Speaker 4: a computer and and so the team's done an amazing job,

814
00:39:28,800 --> 00:39:32,399
Speaker 4: you know, with that from that standpoint, and then we've

815
00:39:32,440 --> 00:39:35,440
Speaker 4: got like even you think of HR. You know, so

816
00:39:35,520 --> 00:39:38,360
Speaker 4: we're we add fifty people a month. How do you

817
00:39:38,360 --> 00:39:39,080
Speaker 4: build a culture with.

818
00:39:39,239 --> 00:39:42,080
Speaker 3: Add fifty people a month onboarding to the team.

819
00:39:42,280 --> 00:39:44,640
Speaker 4: Yeah, so you think of like, so today there's around

820
00:39:44,680 --> 00:39:47,760
Speaker 4: six hundred employees in the organization. So at different stages

821
00:39:47,800 --> 00:39:50,839
Speaker 4: across the year, you know, you've got you know, you know,

822
00:39:50,880 --> 00:39:53,120
Speaker 4: ten to thirty percent of your depending on what stage

823
00:39:53,120 --> 00:39:56,840
Speaker 4: we're talking about of your organization, you know, is changing

824
00:39:57,120 --> 00:39:58,759
Speaker 4: month in and month out. How do you build a

825
00:39:58,800 --> 00:40:01,000
Speaker 4: culture around that? You know, and then you want to

826
00:40:01,000 --> 00:40:03,600
Speaker 4: have even like things like HR like you know, just

827
00:40:03,920 --> 00:40:07,160
Speaker 4: the retention and creating a place where the best of

828
00:40:07,200 --> 00:40:09,920
Speaker 4: the best want to come work. That's its own challenge.

829
00:40:10,000 --> 00:40:12,839
Speaker 4: There's a real estate development project we've been building. We've

830
00:40:12,880 --> 00:40:16,640
Speaker 4: been harder work building the operations in Silverstone, building the

831
00:40:17,120 --> 00:40:20,279
Speaker 4: headquarters in Indianapolis and the power in It plant, you

832
00:40:20,320 --> 00:40:22,040
Speaker 4: know in Charlotte, and mean you think of the size

833
00:40:22,040 --> 00:40:25,000
Speaker 4: and scale of just the real estate project alone, it's

834
00:40:25,040 --> 00:40:28,160
Speaker 4: big and it's daunting. And so as you know, assembling

835
00:40:28,239 --> 00:40:30,879
Speaker 4: all those pieces and then in the early stages, right,

836
00:40:30,960 --> 00:40:33,680
Speaker 4: just like any other business, it's all hands on deck.

837
00:40:33,960 --> 00:40:36,200
Speaker 4: The coffee machine shows up and it's boxed up. Who's

838
00:40:36,239 --> 00:40:38,040
Speaker 4: going to unbox it? Who's going to put it out?

839
00:40:38,280 --> 00:40:40,440
Speaker 3: Are you saying you've unboxed a coffee machine and this

840
00:40:40,520 --> 00:40:43,480
Speaker 3: wresto machine I might have. Yeah, someone's got to do it.

841
00:40:43,480 --> 00:40:46,160
Speaker 4: It's it's the fuel that keeps us going, right, and so,

842
00:40:46,440 --> 00:40:47,880
Speaker 4: you know, so you start with things like that, but

843
00:40:47,920 --> 00:40:50,720
Speaker 4: then the organization has to evolve, you know, the organization

844
00:40:50,800 --> 00:40:55,759
Speaker 4: has to turn into you know, policies, procedures, precision, all

845
00:40:55,800 --> 00:40:58,600
Speaker 4: these things that happen so that you have robust process

846
00:40:58,640 --> 00:41:02,120
Speaker 4: to develop to develop these cars and compete at the

847
00:41:02,160 --> 00:41:04,960
Speaker 4: highest level of sport. Like that's not done with kind

848
00:41:05,000 --> 00:41:07,600
Speaker 4: of at HOCKET. It's so it's almost like something has

849
00:41:07,600 --> 00:41:10,320
Speaker 4: to evolve from you know, Jimmy's to garage to NASA,

850
00:41:10,719 --> 00:41:13,160
Speaker 4: you know, in a very short period of time, you know,

851
00:41:13,200 --> 00:41:15,200
Speaker 4: and how do you do that while you're also producing

852
00:41:15,200 --> 00:41:18,200
Speaker 4: the very goods that you're talking about. You know, in theory,

853
00:41:18,320 --> 00:41:21,839
Speaker 4: something of this scale and scope should take years and years.

854
00:41:22,000 --> 00:41:23,800
Speaker 3: It has taken years for all these other teams.

855
00:41:24,040 --> 00:41:26,120
Speaker 4: Yeah, and we had you know, we got our entry

856
00:41:26,120 --> 00:41:27,399
Speaker 4: in March of last year.

857
00:41:28,000 --> 00:41:31,200
Speaker 3: So what is Cadillac F one racing culture?

858
00:41:33,600 --> 00:41:36,719
Speaker 4: You know, it's it's grit, right, it's our culture. Is

859
00:41:36,760 --> 00:41:39,719
Speaker 4: we're this underdog culture that you know that it's that

860
00:41:39,800 --> 00:41:42,680
Speaker 4: succeeding expectations. People say, you know, you won't get the

861
00:41:42,680 --> 00:41:45,720
Speaker 4: car to Barcelona, and we did. You know, we completed

862
00:41:45,719 --> 00:41:48,440
Speaker 4: all the laps there and in Bahrain, you know, and

863
00:41:48,480 --> 00:41:50,560
Speaker 4: then it's like, well, you'll get to Melbourne, but maybe

864
00:41:50,560 --> 00:41:53,400
Speaker 4: it doesn't. You know, car doesn't move when the lights

865
00:41:53,440 --> 00:41:55,319
Speaker 4: go out. It did, you won't be within the one

866
00:41:55,360 --> 00:41:59,000
Speaker 4: hundred and seven percent of the rule for qualifying. We

867
00:41:59,000 --> 00:42:01,480
Speaker 4: were well, you know, well well inside of that, and

868
00:42:01,520 --> 00:42:04,000
Speaker 4: we're competing against other teams, and we're beating other teams

869
00:42:04,320 --> 00:42:06,600
Speaker 4: even as we start. And so I think across the paddock,

870
00:42:06,960 --> 00:42:10,640
Speaker 4: you know, we've exceeded expectations of what people thought was possible. Now,

871
00:42:10,760 --> 00:42:13,360
Speaker 4: having said that, I also see the perspective that was

872
00:42:13,400 --> 00:42:15,640
Speaker 4: said along the way, I'm like, as I've walked through

873
00:42:15,680 --> 00:42:18,360
Speaker 4: the factor, I'm like, I'm glad I didn't know just

874
00:42:18,400 --> 00:42:20,839
Speaker 4: how complicated I didn't know we had to build this.

875
00:42:21,040 --> 00:42:23,319
Speaker 4: If I'd have known that back then, I would have

876
00:42:23,320 --> 00:42:25,600
Speaker 4: been much more intimidated, you know, by what we set

877
00:42:25,600 --> 00:42:28,960
Speaker 4: out to do, because it's incredibly complex. But couldn't be

878
00:42:29,000 --> 00:42:30,880
Speaker 4: more proud of the work that this team has done.

879
00:42:31,040 --> 00:42:33,080
Speaker 4: And even just seeing the rate of growth because for

880
00:42:33,160 --> 00:42:35,319
Speaker 4: us right now, it's that rate of progress, you know,

881
00:42:35,360 --> 00:42:37,400
Speaker 4: for the team of how we're going to improve each week.

882
00:42:37,600 --> 00:42:40,480
Speaker 4: How quickly are we catching up, you know, to you know,

883
00:42:40,520 --> 00:42:42,759
Speaker 4: to really start to race more and more teams we

884
00:42:42,840 --> 00:42:45,360
Speaker 4: get race in and weekend and week out.

885
00:42:45,800 --> 00:42:47,920
Speaker 3: Yeah, I was going to ask, you know, what indicators

886
00:42:47,960 --> 00:42:51,160
Speaker 3: are you looking? Obviously I don't think Cadillac is expected

887
00:42:51,200 --> 00:42:54,560
Speaker 3: to win this series this year, but there are other

888
00:42:54,640 --> 00:42:58,200
Speaker 3: indicators to look at that would indicate you're moving towards success.

889
00:42:58,239 --> 00:43:01,000
Speaker 3: It seems like you've listed a few. Are there other things?

890
00:43:01,000 --> 00:43:05,719
Speaker 3: Obviously scoring a point would be good. What standard are

891
00:43:05,800 --> 00:43:09,640
Speaker 3: you holding yourself to that let you know you're moving

892
00:43:09,680 --> 00:43:10,400
Speaker 3: in the right direction?

893
00:43:10,480 --> 00:43:11,879
Speaker 4: Yeah, I think it's really just looking at the rate

894
00:43:11,920 --> 00:43:15,360
Speaker 4: of progress and you know the gap to uh, you know,

895
00:43:15,400 --> 00:43:17,680
Speaker 4: to the key competitors that we have that we have

896
00:43:17,760 --> 00:43:18,720
Speaker 4: mapped out in the shop.

897
00:43:19,040 --> 00:43:20,480
Speaker 5: Who are those key competitors?

898
00:43:20,680 --> 00:43:22,680
Speaker 4: Yeah, well, you know, we'll keep that to ourselves right now,

899
00:43:23,000 --> 00:43:26,239
Speaker 4: but uh that's a you know, Cadillac secret. But no,

900
00:43:26,400 --> 00:43:28,960
Speaker 4: but you know, certainly keeping track of that and and

901
00:43:29,000 --> 00:43:31,399
Speaker 4: what that rate of progress is week in and week out,

902
00:43:31,480 --> 00:43:33,719
Speaker 4: you know, just how the teams are working together, the

903
00:43:34,040 --> 00:43:37,320
Speaker 4: quality of the car build, you know, continuing to develop

904
00:43:37,320 --> 00:43:39,480
Speaker 4: the relationship with Ferrari as we're using a Ferrari power

905
00:43:39,520 --> 00:43:41,400
Speaker 4: in it right now. Yeah, so you know all of

906
00:43:41,400 --> 00:43:43,520
Speaker 4: those things are you know, are you know, are really

907
00:43:43,600 --> 00:43:46,000
Speaker 4: key uh to improving that performance.

908
00:43:47,120 --> 00:43:51,640
Speaker 3: Yeah, and it seems like as you move forward, Cadillac

909
00:43:51,760 --> 00:43:56,160
Speaker 3: is really gaining momentum with the fans. If if nothing else,

910
00:43:57,800 --> 00:43:59,799
Speaker 3: as you're going into this week, and is there is

911
00:43:59,800 --> 00:44:02,600
Speaker 3: there anything that we should all be watching that you think,

912
00:44:03,280 --> 00:44:07,080
Speaker 3: uh would indicate where Cadillacs headed in the future.

913
00:44:07,640 --> 00:44:09,480
Speaker 4: You know, I don't know there are external factors. I

914
00:44:09,520 --> 00:44:11,480
Speaker 4: think we're really this is really a bottoms up approach.

915
00:44:11,520 --> 00:44:14,000
Speaker 4: I think again, we want we've got a great group

916
00:44:14,080 --> 00:44:17,319
Speaker 4: of partners and VIP guests that are coming in. We've

917
00:44:17,360 --> 00:44:20,800
Speaker 4: got community building events now as we're looking across people

918
00:44:20,840 --> 00:44:23,040
Speaker 4: just you know, a few blocks away in Jungle Plaza

919
00:44:23,080 --> 00:44:25,160
Speaker 4: that will be able to watch qualifying you know, in

920
00:44:25,200 --> 00:44:28,040
Speaker 4: the race, you know, in in a Cadillac fan zone

921
00:44:28,040 --> 00:44:31,000
Speaker 4: this weekend, and so all of those things, you know,

922
00:44:31,200 --> 00:44:34,319
Speaker 4: certainly point towards building up the fan base. We've got

923
00:44:34,320 --> 00:44:38,520
Speaker 4: a special livery. We designed a special livery that is

924
00:44:38,520 --> 00:44:41,600
Speaker 4: still within the black and white scheme, but it pays

925
00:44:41,600 --> 00:44:45,400
Speaker 4: homage to the stars and stripes. Oh very cool, you know.

926
00:44:45,440 --> 00:44:47,040
Speaker 4: But at the same time, we're a brand new team,

927
00:44:47,239 --> 00:44:49,080
Speaker 4: so we didn't want to have a livery that's such

928
00:44:49,120 --> 00:44:52,560
Speaker 4: a departure that that people for the first time aren't

929
00:44:52,560 --> 00:44:55,680
Speaker 4: seeing what our car really looks like. And so this

930
00:44:55,680 --> 00:44:57,760
Speaker 4: this was a clever way to you know, to blend

931
00:44:57,760 --> 00:44:58,320
Speaker 4: the two together.

932
00:44:58,640 --> 00:45:02,440
Speaker 3: Okay, so last question we closed down what does this

933
00:45:02,520 --> 00:45:05,360
Speaker 3: mean for you on a personal level, just to be here.

934
00:45:05,640 --> 00:45:09,480
Speaker 3: It's already been a long journey, you said, from when

935
00:45:09,560 --> 00:45:13,680
Speaker 3: you started and now you're here. Can you just give

936
00:45:13,719 --> 00:45:16,000
Speaker 3: us some reflections on what it means to be here

937
00:45:16,120 --> 00:45:19,640
Speaker 3: and what this weekend specifically will mean for you.

938
00:45:19,800 --> 00:45:21,640
Speaker 4: Yeah, I mean I think for me personally, this first

939
00:45:21,719 --> 00:45:26,480
Speaker 4: race on US soil is incredibly, incredibly meaningful. You know,

940
00:45:27,040 --> 00:45:29,120
Speaker 4: this was a dream that started over four years ago

941
00:45:29,520 --> 00:45:32,120
Speaker 4: to get into Formula one. It was a long road.

942
00:45:32,440 --> 00:45:34,239
Speaker 4: There were many days where it didn't look like it

943
00:45:34,280 --> 00:45:36,880
Speaker 4: was even possible, and all we heard was no. And

944
00:45:36,920 --> 00:45:39,160
Speaker 4: we had to turn the no into not yet and

945
00:45:39,239 --> 00:45:42,160
Speaker 4: build and build and build, and so to finally be here.

946
00:45:42,280 --> 00:45:44,319
Speaker 4: But it's not a destination. The goal wasn't to get

947
00:45:44,360 --> 00:45:46,880
Speaker 4: to Miami, you know, it's really just the beginning of

948
00:45:46,920 --> 00:45:48,799
Speaker 4: what we plan to do. But to be able to

949
00:45:48,800 --> 00:45:50,920
Speaker 4: plant the flag here in Miami for our first US

950
00:45:51,080 --> 00:45:54,480
Speaker 4: race Miami Race is so spectacular and so to be

951
00:45:54,480 --> 00:45:57,720
Speaker 4: able to do that here, you know, it's incredibly meaningful.

952
00:45:57,800 --> 00:46:01,040
Speaker 4: And this is a big, big weekend for CAATELEC Formula one.

953
00:46:01,080 --> 00:46:03,400
Speaker 3: Well, we're so happy that you chose to spend some

954
00:46:03,440 --> 00:46:04,280
Speaker 3: time with us today.

955
00:46:04,360 --> 00:46:05,920
Speaker 5: Thank you, Dan Towers.

956
00:46:10,160 --> 00:46:14,200
Speaker 3: And that was Dan Towers' team principle of Cadillac F

957
00:46:14,280 --> 00:46:18,239
Speaker 3: one and really kind of the guy trying to build

958
00:46:18,320 --> 00:46:19,920
Speaker 3: a motorsport empire.

959
00:46:20,719 --> 00:46:24,040
Speaker 2: This is his goal. Great to hear so many American

960
00:46:24,120 --> 00:46:45,440
Speaker 2: teams and new entrants, Yes, F one.

961
00:46:37,320 --> 00:46:39,600
Speaker 3: That does it for this week's show. Remember to follow

962
00:46:39,640 --> 00:46:43,240
Speaker 3: and subscribe to Hot Pursuit on Apple, Spotify, and anywhere

963
00:46:43,280 --> 00:46:45,800
Speaker 3: else you listen. You can also send us your comments.

964
00:46:45,960 --> 00:46:48,799
Speaker 3: Email us at hot Pursuit at Bloomberg dot nets.

965
00:46:49,080 --> 00:46:51,680
Speaker 2: Yes, and by the way, check out Hannah's columns and

966
00:46:51,760 --> 00:46:55,280
Speaker 2: stories on Bloomberg dot com and the Bloomberg Business App.

967
00:46:55,320 --> 00:46:57,520
Speaker 2: Go there for car reviews, events and stories that you

968
00:46:57,560 --> 00:47:00,000
Speaker 2: won't find anywhere else. Find it all at Blomberg dot com,

969
00:47:00,040 --> 00:47:03,040
Speaker 2: slash Pursuit, slash Autos. I'm Matt Miller and

970
00:47:03,080 --> 00:47:05,600
Speaker 3: I'm Hannah Elliott will be back in your podcast feed

971
00:47:05,680 --> 00:47:06,560
Speaker 3: again next week