1 00:00:00,280 --> 00:00:03,560 Speaker 1: This is the business of sports where in the situation 2 00:00:03,640 --> 00:00:06,400 Speaker 1: that we haven't dealt with in modern times, pandemic here 3 00:00:06,440 --> 00:00:10,479 Speaker 1: has really accelerated the investments that we've been advocating for 4 00:00:10,480 --> 00:00:12,880 Speaker 1: for years. From a macro standpoint, I think our sport 5 00:00:12,920 --> 00:00:16,360 Speaker 1: industry is really forced to look at the business a 6 00:00:16,440 --> 00:00:19,639 Speaker 1: little bit differently. In depth conversations with the leaders in 7 00:00:19,720 --> 00:00:22,759 Speaker 1: the sports industry. Who wants to be the sacrificial lambs 8 00:00:22,800 --> 00:00:25,680 Speaker 1: that shows up at the first big major sporting events 9 00:00:25,880 --> 00:00:27,840 Speaker 1: part of something much bigger than the sport right now 10 00:00:28,080 --> 00:00:30,400 Speaker 1: and the health and raptry of our stakeholders that works 11 00:00:30,440 --> 00:00:32,920 Speaker 1: much important every moment. I think we're all from the 12 00:00:32,920 --> 00:00:35,680 Speaker 1: business respective thinking about the impact that the virus is 13 00:00:35,720 --> 00:00:39,200 Speaker 1: having across the country and Bloomberg Business of Sports from 14 00:00:39,240 --> 00:00:42,400 Speaker 1: Bloomberg Radio. Hello, I'm Jason Kelley, and I'm Mike Lynch 15 00:00:42,560 --> 00:00:44,760 Speaker 1: and I'm Michael Barr. Over the next hour, we will 16 00:00:44,800 --> 00:00:47,120 Speaker 1: explore the big money issues in the world of sports 17 00:00:47,159 --> 00:00:49,120 Speaker 1: and talk to some of the biggest players in the 18 00:00:49,159 --> 00:00:52,159 Speaker 1: industry today. We're really excited to catch up with former 19 00:00:52,280 --> 00:00:57,720 Speaker 1: NFL defensive lineman and now UBS's head of sports and Entertainment, 20 00:00:57,840 --> 00:01:01,040 Speaker 1: working with some of his old color links, teaching them 21 00:01:01,080 --> 00:01:04,880 Speaker 1: all about money, managing their wealth, etcetera. We're talking about 22 00:01:05,200 --> 00:01:08,720 Speaker 1: ottawal A, Ogan, Leia and guys. A huge amount of 23 00:01:08,760 --> 00:01:11,160 Speaker 1: news in the world of sports this week, starting with 24 00:01:11,360 --> 00:01:14,119 Speaker 1: a big, big settlement in the world of women's soccer. 25 00:01:14,319 --> 00:01:22,280 Speaker 1: The gay insarving out roots out go Ja might have 26 00:01:22,440 --> 00:01:26,440 Speaker 1: run the World Cup, so the United States. So we 27 00:01:26,480 --> 00:01:29,000 Speaker 1: do know, of course that they did go on to 28 00:01:29,160 --> 00:01:32,199 Speaker 1: win the World Cup. The U S women's national team 29 00:01:32,800 --> 00:01:36,959 Speaker 1: celebrated widely, but as we came to learn and maybe 30 00:01:36,959 --> 00:01:42,640 Speaker 1: not surprisingly not exactly on pay parity that in some 31 00:01:42,800 --> 00:01:46,120 Speaker 1: form of fashion is beginning to change. Lynch a big 32 00:01:46,160 --> 00:01:49,520 Speaker 1: settlement in a very high profile case this week. Well, 33 00:01:49,600 --> 00:01:52,360 Speaker 1: they didn't get the equal pay yet they're gonna They're 34 00:01:52,400 --> 00:01:55,160 Speaker 1: still appealing that, but they still have their on par 35 00:01:55,320 --> 00:01:57,880 Speaker 1: and their on equal footing now with the men and 36 00:01:58,040 --> 00:02:01,760 Speaker 1: hotel staffing, venue and travel. Uh, something that was a 37 00:02:02,240 --> 00:02:05,279 Speaker 1: big thorn in their side. And when I read this story, 38 00:02:05,320 --> 00:02:07,160 Speaker 1: more than the money jumping out at me was I 39 00:02:07,200 --> 00:02:10,239 Speaker 1: was thinking about the year. What a tumultuous year has 40 00:02:10,280 --> 00:02:13,680 Speaker 1: been for a number of reasons, and so many voices 41 00:02:13,720 --> 00:02:17,239 Speaker 1: that have been muted for decades and centuries, we're finally 42 00:02:17,320 --> 00:02:19,959 Speaker 1: heard in and this is one of those voices. And 43 00:02:20,000 --> 00:02:21,880 Speaker 1: there has been a response to that voice. And there's 44 00:02:21,880 --> 00:02:23,840 Speaker 1: been a response to a lot of voices on a 45 00:02:23,919 --> 00:02:27,160 Speaker 1: lot of issues during this calendar year. So I know 46 00:02:27,200 --> 00:02:30,799 Speaker 1: that they're appealing for equal pay, they're searching for somewhere 47 00:02:30,800 --> 00:02:33,880 Speaker 1: in the vicinity of sixty five million dollars in back pay. 48 00:02:33,919 --> 00:02:36,360 Speaker 1: But I think this is a giant step forward for 49 00:02:36,400 --> 00:02:40,600 Speaker 1: women's sagery certainly felt like a victory bar when you 50 00:02:41,000 --> 00:02:44,760 Speaker 1: think about candidly the optics of it all. And I mean, 51 00:02:44,840 --> 00:02:49,600 Speaker 1: there are things that now are negotiated in rightly in 52 00:02:49,919 --> 00:02:52,720 Speaker 1: my opinion, like you get to play on grass. I mean, 53 00:02:52,720 --> 00:02:55,960 Speaker 1: it seems crazy to think about, but these are the 54 00:02:56,000 --> 00:02:58,880 Speaker 1: sorts of things that they just didn't have access to. 55 00:02:59,160 --> 00:03:01,000 Speaker 1: Forgive me for saying like this, I don't know why 56 00:03:01,040 --> 00:03:04,560 Speaker 1: in the hell we're having this problem in Yeah, I 57 00:03:04,600 --> 00:03:09,000 Speaker 1: mean this is crazy. And I mean, come on, you're 58 00:03:09,040 --> 00:03:12,240 Speaker 1: all out there this this is everybody divvy up the 59 00:03:12,280 --> 00:03:18,400 Speaker 1: pie fifty women's sports, men's sports, and and that's it. 60 00:03:18,840 --> 00:03:22,079 Speaker 1: I mean, I'm getting sick and tired of this. And 61 00:03:22,080 --> 00:03:27,560 Speaker 1: and I'm speaking from uh guy who had a family 62 00:03:27,720 --> 00:03:32,160 Speaker 1: full of strong women and I don't get it. Sorry 63 00:03:32,200 --> 00:03:36,040 Speaker 1: I'm ranting, but rightfully so so Lynchia. I do think 64 00:03:36,080 --> 00:03:38,480 Speaker 1: it's interesting. You know, when you look at the economics 65 00:03:38,520 --> 00:03:41,440 Speaker 1: of all of this, and you look at men's soccer 66 00:03:41,560 --> 00:03:44,320 Speaker 1: versus women's soccer. You know, the argument on the other 67 00:03:44,400 --> 00:03:49,360 Speaker 1: side of the equal pay argument is that the sponsorship money, 68 00:03:49,440 --> 00:03:52,560 Speaker 1: the gate money, all of that is just much bigger 69 00:03:53,120 --> 00:03:58,880 Speaker 1: on the men's side. Globally, Certainly, I think part of 70 00:03:58,960 --> 00:04:03,440 Speaker 1: where the art starts to really trip up, especially here 71 00:04:03,440 --> 00:04:06,080 Speaker 1: in the United States. I'm just gonna say it, the 72 00:04:06,120 --> 00:04:10,880 Speaker 1: men's team not very good team World champions and drawing 73 00:04:10,920 --> 00:04:16,200 Speaker 1: a huge amount of interest and eyeballs, and ultimately I 74 00:04:16,240 --> 00:04:20,039 Speaker 1: think winning and winning like they did on such a 75 00:04:20,080 --> 00:04:24,560 Speaker 1: big stage ultimately made the argument much more compelling. I mean, 76 00:04:24,600 --> 00:04:27,240 Speaker 1: setting aside bar, you're exactly right, I think we all 77 00:04:27,279 --> 00:04:30,560 Speaker 1: agree sort of fundamentally with what you're saying. But ultimately, 78 00:04:31,240 --> 00:04:34,600 Speaker 1: the money aspect of this, the treatment aspect of this 79 00:04:35,520 --> 00:04:38,839 Speaker 1: was pushed forward dramatically by just winning on the field. 80 00:04:39,760 --> 00:04:41,560 Speaker 1: And it's not the first time they have won either. 81 00:04:43,000 --> 00:04:45,760 Speaker 1: The the interest in the United States women's team far 82 00:04:45,839 --> 00:04:48,520 Speaker 1: exceeds the interests in the United States men's team within 83 00:04:48,600 --> 00:04:52,120 Speaker 1: this country, within our borders. Uh, and little girls could 84 00:04:52,240 --> 00:04:55,640 Speaker 1: name five or ten members of the U S women's 85 00:04:55,720 --> 00:04:59,039 Speaker 1: national team. I don't think so little boys, that's the end, 86 00:04:59,360 --> 00:05:01,520 Speaker 1: that's one of them. It's fascinating things too, is that 87 00:05:01,640 --> 00:05:05,640 Speaker 1: I think you're everyday sports fan candidly is going to 88 00:05:05,760 --> 00:05:10,440 Speaker 1: talk about Megan Rapino long before he or she is 89 00:05:10,480 --> 00:05:14,920 Speaker 1: going to talk about you know A They're gonna go 90 00:05:15,000 --> 00:05:17,800 Speaker 1: back in their mind be like does LANDA Donovan still play? 91 00:05:17,839 --> 00:05:19,200 Speaker 1: You know? I mean they're gonna be be going with 92 00:05:19,240 --> 00:05:21,640 Speaker 1: It's like is David Beckham American? I mean that there's 93 00:05:21,680 --> 00:05:25,440 Speaker 1: a lot that just is has been accomplished, I think, 94 00:05:25,960 --> 00:05:29,120 Speaker 1: not just on the on the sporting field, but culturally 95 00:05:29,240 --> 00:05:32,760 Speaker 1: on on the part of the of the women. So uh, 96 00:05:32,880 --> 00:05:36,200 Speaker 1: here's hoping that this continues forward, but a big step, 97 00:05:36,560 --> 00:05:40,279 Speaker 1: as we said, when it comes to getting toward closer 98 00:05:40,320 --> 00:05:43,440 Speaker 1: and closer towards equal treatment. The money the pay obviously 99 00:05:43,560 --> 00:05:45,920 Speaker 1: still there as you point out Linchie on the table. 100 00:05:46,120 --> 00:05:49,240 Speaker 1: So speaking of big money, guys, obviously we all know 101 00:05:49,400 --> 00:05:53,599 Speaker 1: that the biggest money in college sports, aside from college football, 102 00:05:53,640 --> 00:05:57,240 Speaker 1: comes from college basketball. Tens of millions of dollars on 103 00:05:57,279 --> 00:06:00,600 Speaker 1: the line every year and to be made not just 104 00:06:01,000 --> 00:06:04,560 Speaker 1: in the Big Tournament, but in the conference tournaments. And 105 00:06:05,320 --> 00:06:08,880 Speaker 1: we discovered something when we spoke with Val Ackerman, the 106 00:06:08,880 --> 00:06:12,039 Speaker 1: commissioner of the Big East, about what they had done 107 00:06:12,160 --> 00:06:16,840 Speaker 1: in anticipation of something like this happening. I would say, 108 00:06:16,839 --> 00:06:19,560 Speaker 1: the good news for our league is that we did 109 00:06:19,600 --> 00:06:23,000 Speaker 1: have insurance UM that covered the cancelation of the Big 110 00:06:23,000 --> 00:06:26,440 Speaker 1: East Tournament UM, so we were protected there. We've got 111 00:06:26,440 --> 00:06:29,159 Speaker 1: a really strong policy that's an effect for the next 112 00:06:29,200 --> 00:06:32,000 Speaker 1: two years. That coverage is really hard to find what 113 00:06:32,080 --> 00:06:34,880 Speaker 1: we added and I nearly fell off my chair when 114 00:06:34,960 --> 00:06:37,960 Speaker 1: Val Ackerman revealed that to us on July twenty three 115 00:06:38,240 --> 00:06:41,120 Speaker 1: this summer. I mean, who has the foresight to get 116 00:06:41,120 --> 00:06:45,080 Speaker 1: an insurance policy that will protect you against communical diseases 117 00:06:45,200 --> 00:06:48,599 Speaker 1: or a pandemic. I mean most people you know never 118 00:06:48,680 --> 00:06:52,080 Speaker 1: used the word pandemic in their entire lives until this march. 119 00:06:52,440 --> 00:06:54,400 Speaker 1: And here's the Big East with the foresight. And not 120 00:06:54,520 --> 00:06:57,880 Speaker 1: only they made whole, pretty much whole get a collecting 121 00:06:57,880 --> 00:07:00,880 Speaker 1: ten and a half million dollars on this insures policy. 122 00:07:00,920 --> 00:07:02,800 Speaker 1: But it has two more years to run, so they're 123 00:07:02,839 --> 00:07:09,600 Speaker 1: protected through two should this pandemic not be eradicated. I mean, 124 00:07:09,680 --> 00:07:12,280 Speaker 1: I shouldn't make light of this bar, but it feels 125 00:07:12,320 --> 00:07:14,720 Speaker 1: like one of those things where whoever sold them that 126 00:07:14,760 --> 00:07:17,320 Speaker 1: insurance policy probably went back to the office and bought 127 00:07:17,360 --> 00:07:19,680 Speaker 1: a round of drinks for everybody, was like, yes, what, 128 00:07:19,800 --> 00:07:23,640 Speaker 1: I just got the big east to buy the pandemic claw. 129 00:07:23,840 --> 00:07:26,360 Speaker 1: Can you imagine that? It's like, you know, getting the 130 00:07:26,440 --> 00:07:29,760 Speaker 1: undercoat man for your car, and it's like until you 131 00:07:29,880 --> 00:07:32,560 Speaker 1: have a big winter storm and here comes the salt 132 00:07:33,160 --> 00:07:35,600 Speaker 1: and all of a sudden, bam, here it is. It's 133 00:07:36,760 --> 00:07:38,520 Speaker 1: and I have to agree with you, Lynchi. Is like 134 00:07:38,840 --> 00:07:43,880 Speaker 1: when when she said that, I'm like, wow, okay, all right, well, 135 00:07:43,920 --> 00:07:47,720 Speaker 1: and bless your heart because that, you know, when you 136 00:07:47,760 --> 00:07:52,200 Speaker 1: had the foresight to think about that and lo and behold, 137 00:07:52,240 --> 00:07:55,120 Speaker 1: here it is, and it's it's totally amazing to me. 138 00:07:55,520 --> 00:07:58,480 Speaker 1: So which leads us to the obvious question and you 139 00:07:58,560 --> 00:08:01,120 Speaker 1: alluded to it, Lynchi, which is, so, what happens in 140 00:08:01,160 --> 00:08:05,400 Speaker 1: the spring of one. We don't know about conference tournaments. 141 00:08:05,400 --> 00:08:08,560 Speaker 1: We are just getting underway with some semblance of the 142 00:08:08,560 --> 00:08:12,680 Speaker 1: college basketball season. What we do know is that there 143 00:08:12,840 --> 00:08:17,760 Speaker 1: is reportedly a plan to stage March Madness because again 144 00:08:18,160 --> 00:08:21,080 Speaker 1: there are tens of millions of dollars on the line 145 00:08:21,160 --> 00:08:23,760 Speaker 1: for the teams involved in importantly for the n C 146 00:08:23,880 --> 00:08:27,320 Speaker 1: Double A. But and this is a word we probably 147 00:08:27,480 --> 00:08:32,080 Speaker 1: never used in this form or fashion until it's going 148 00:08:32,120 --> 00:08:35,040 Speaker 1: to be bubbled. So Lynch e U, we're gonna be 149 00:08:35,160 --> 00:08:38,560 Speaker 1: once again on the outside looking in the bubble this time. 150 00:08:38,800 --> 00:08:42,040 Speaker 1: Indianapolis a very familiar place for the n C Double 151 00:08:42,080 --> 00:08:45,160 Speaker 1: A tournament. And you know what I I spent ten 152 00:08:45,240 --> 00:08:48,160 Speaker 1: days there for Super Bowl. I spent five days there 153 00:08:48,240 --> 00:08:52,120 Speaker 1: one time for uh A f C Championship. And at 154 00:08:52,120 --> 00:08:53,840 Speaker 1: the same time that was going on, there was a 155 00:08:53,920 --> 00:08:57,040 Speaker 1: cheerleading convention going on for ten thousand cheerleaders and this 156 00:08:57,120 --> 00:09:00,280 Speaker 1: city handled it like none other. And remember they handle 157 00:09:00,320 --> 00:09:02,960 Speaker 1: the Indianapolis five hundred every year, so they have no 158 00:09:03,040 --> 00:09:06,439 Speaker 1: problem handling large crowds. And they have some great venues 159 00:09:06,559 --> 00:09:09,000 Speaker 1: right in within the city of Indianapolis. They have Lucas 160 00:09:09,000 --> 00:09:12,640 Speaker 1: Oil Stadium, Banker's Life with the Pacers play um, they 161 00:09:12,679 --> 00:09:16,160 Speaker 1: have a Farmers State UH Colosseum, UH, they have the 162 00:09:16,280 --> 00:09:20,000 Speaker 1: University of Indianapolis, and then within seventy five miles you've 163 00:09:20,000 --> 00:09:24,559 Speaker 1: got Indiana, You've got Indiana State, Hanklefield Houses there, so 164 00:09:24,760 --> 00:09:26,959 Speaker 1: and remember they're not going to be staying there for 165 00:09:27,000 --> 00:09:30,080 Speaker 1: like ninety days like the NBA, And that first weekend 166 00:09:30,120 --> 00:09:32,439 Speaker 1: they're sixty four teams are gonna come in and by 167 00:09:32,480 --> 00:09:36,160 Speaker 1: Sunday night only sixteen are gonna be left. So uh so, 168 00:09:36,480 --> 00:09:38,679 Speaker 1: I think it's it's a perfect place to to have this, 169 00:09:38,840 --> 00:09:41,439 Speaker 1: and it is the Hoosier State. The final four is 170 00:09:41,480 --> 00:09:44,240 Speaker 1: scheduled to be at Lucas Oil Stadium this year anyway, 171 00:09:44,600 --> 00:09:46,920 Speaker 1: and I think this is a slam dunk. They just 172 00:09:47,000 --> 00:09:49,439 Speaker 1: will get on the phone with the NBA in the 173 00:09:49,520 --> 00:09:52,040 Speaker 1: National Hockey League, have them find out how it works 174 00:09:52,080 --> 00:09:54,640 Speaker 1: for them, and just apply the same principles this this 175 00:09:54,720 --> 00:09:57,960 Speaker 1: spring to March madness in Indianapolis. It'll be interesting to 176 00:09:58,000 --> 00:10:01,840 Speaker 1: see too bar that at you know, by that point, 177 00:10:02,080 --> 00:10:06,200 Speaker 1: maybe the vaccine is a little more widespread. You know, 178 00:10:06,400 --> 00:10:09,080 Speaker 1: maybe they have some fans that select locations, or at 179 00:10:09,120 --> 00:10:12,760 Speaker 1: least some friends and family allowed in. It'll be notable 180 00:10:12,800 --> 00:10:15,360 Speaker 1: to see. Before we move on the bar, Can I 181 00:10:15,400 --> 00:10:18,720 Speaker 1: just point out that Lynchy, you know, it's very subtle 182 00:10:18,760 --> 00:10:21,439 Speaker 1: the way he does this. He's like, oh yeah, I 183 00:10:21,480 --> 00:10:25,439 Speaker 1: spent some time there for the a f C Championship 184 00:10:25,600 --> 00:10:28,480 Speaker 1: and the Super Bowl. It's like, yeah, we get it, 185 00:10:28,640 --> 00:10:31,120 Speaker 1: we get it. You covered the Patriots. The Patriots are 186 00:10:31,120 --> 00:10:34,080 Speaker 1: really good at football. You know, it's very subtle the 187 00:10:34,120 --> 00:10:42,560 Speaker 1: way he does it. It's day. I've spent quite a 188 00:10:42,559 --> 00:10:45,280 Speaker 1: bit of time in Indianapolis, is a matter of fact. 189 00:10:46,480 --> 00:10:49,120 Speaker 1: Lovely city. Lovely city. They do a great job with 190 00:10:49,480 --> 00:10:53,240 Speaker 1: high class football. In any case. Um No, I'm excited. Listen. 191 00:10:53,280 --> 00:10:55,520 Speaker 1: I love college basketball. We talked about the Big East. 192 00:10:55,520 --> 00:11:00,959 Speaker 1: I'm a Georgetown guy, um, and I think March Madness 193 00:11:01,040 --> 00:11:04,480 Speaker 1: is it's the sort of thing bar that will make 194 00:11:04,600 --> 00:11:07,920 Speaker 1: us feel something close to normal again, even if it's 195 00:11:07,960 --> 00:11:10,360 Speaker 1: in a bubble. The fact that you know, those teams 196 00:11:10,400 --> 00:11:12,760 Speaker 1: can get on and and not for nothing, we want 197 00:11:12,760 --> 00:11:15,080 Speaker 1: these college kids to play. You know why, And I 198 00:11:15,120 --> 00:11:18,880 Speaker 1: know this might sound silly, why this feels hopefully normal 199 00:11:19,160 --> 00:11:22,600 Speaker 1: because you're gonna have March madn is going on at 200 00:11:22,600 --> 00:11:26,679 Speaker 1: the same time of the n b A and and 201 00:11:26,720 --> 00:11:29,640 Speaker 1: it'll be a fresher season because they're gonna kick off 202 00:11:29,720 --> 00:11:34,840 Speaker 1: on later this month for the NBA. But still, I 203 00:11:34,920 --> 00:11:37,760 Speaker 1: like that where you have you know, both sports going, 204 00:11:37,880 --> 00:11:41,520 Speaker 1: both hoops collegiate and the pros going at the same time. 205 00:11:41,559 --> 00:11:44,160 Speaker 1: I always enjoyed it. So when a lot of college 206 00:11:44,160 --> 00:11:47,760 Speaker 1: basketball got knocked out earlier this year, uh, there was 207 00:11:47,800 --> 00:11:49,960 Speaker 1: a sense of loss that I felt. So I'm glad 208 00:11:50,000 --> 00:11:52,240 Speaker 1: to see it back. I'm Jason Kelly along with Mike 209 00:11:52,400 --> 00:11:56,280 Speaker 1: Lynch and Michael Barton. Today our guest out of Wally 210 00:11:56,559 --> 00:12:02,079 Speaker 1: Ogan Las to be Pocket closes pit in the chest 211 00:12:02,400 --> 00:12:06,760 Speaker 1: that daddy Goesla came up with the ball as well. 212 00:12:07,800 --> 00:12:10,560 Speaker 1: All right, well you heard it there. This is a 213 00:12:10,600 --> 00:12:13,280 Speaker 1: guy who has been on the field of battle now 214 00:12:13,559 --> 00:12:16,560 Speaker 1: taking on a little bit of a different task. Former 215 00:12:16,840 --> 00:12:20,200 Speaker 1: NFL defensive lineman now ubs is head of sports and 216 00:12:20,360 --> 00:12:24,480 Speaker 1: Entertainment business for Wealth. Uh. While A really nice to 217 00:12:24,520 --> 00:12:26,480 Speaker 1: have you with us. Thank you, man, I appreciate that. Man. 218 00:12:26,480 --> 00:12:31,920 Speaker 1: I almost ran downstairs to put my helmet on. So 219 00:12:31,920 --> 00:12:34,640 Speaker 1: so would you hear something like that and you think 220 00:12:34,679 --> 00:12:37,040 Speaker 1: about where you are now, like how does it all 221 00:12:37,320 --> 00:12:41,640 Speaker 1: sort of fit together in your mind? Oh? Man, it's 222 00:12:41,800 --> 00:12:43,640 Speaker 1: it's amazing. Man. I wish you know, I have two 223 00:12:43,679 --> 00:12:45,760 Speaker 1: young kids, and I wish they would understand. You know, 224 00:12:45,920 --> 00:12:49,800 Speaker 1: I have a three year old son and it's and 225 00:12:49,960 --> 00:12:52,079 Speaker 1: my days of battling of just trying to get him 226 00:12:52,120 --> 00:12:56,720 Speaker 1: to to be potty trained, so I'm well removed from it. 227 00:12:56,760 --> 00:12:59,680 Speaker 1: But you know, this new, this new, I guess I 228 00:12:59,679 --> 00:13:02,520 Speaker 1: want to a path that I'm taking. Um, it has 229 00:13:02,559 --> 00:13:05,120 Speaker 1: its own you know, struggles and and and things that 230 00:13:05,160 --> 00:13:07,320 Speaker 1: I have to work on to make sure that you 231 00:13:07,360 --> 00:13:09,920 Speaker 1: know I'm doing them. I think for our clients and 232 00:13:10,240 --> 00:13:12,760 Speaker 1: prospects and and really the industry as a whole. Just 233 00:13:12,800 --> 00:13:15,760 Speaker 1: trying to change things up. So it's a new career, 234 00:13:15,800 --> 00:13:18,240 Speaker 1: but it's it's it's daunting, but it's it's it's gonna 235 00:13:18,240 --> 00:13:21,840 Speaker 1: be fun and uh and challenging at the same time. Well, 236 00:13:22,080 --> 00:13:24,319 Speaker 1: before we went on the air, you said that, and 237 00:13:24,600 --> 00:13:27,120 Speaker 1: you very kindly said, if anything you need me, just 238 00:13:27,240 --> 00:13:30,120 Speaker 1: I'll come running. And as a former Demon, don't Demon, 239 00:13:30,240 --> 00:13:33,880 Speaker 1: don't come running at me because I'm not a small guy. 240 00:13:34,040 --> 00:13:36,280 Speaker 1: And if you hit me, the next thing, you know, 241 00:13:36,360 --> 00:13:38,640 Speaker 1: people will be saying, is, well, you know, I remember 242 00:13:38,640 --> 00:13:43,319 Speaker 1: when Michael had a funt And what's it the transfer 243 00:13:43,480 --> 00:13:47,040 Speaker 1: that you've made from the NFL to what you're doing 244 00:13:47,120 --> 00:13:52,079 Speaker 1: now you are with UBS and uh, you're done. You're 245 00:13:52,080 --> 00:13:55,680 Speaker 1: the director of the head of Sports and Entertainment division. 246 00:13:56,360 --> 00:13:59,920 Speaker 1: Take us through that and what that soul about? Yeah, 247 00:14:00,080 --> 00:14:02,640 Speaker 1: thank you. Um. So, you know, it really just came 248 00:14:02,720 --> 00:14:05,280 Speaker 1: from you know, after I had got done playing you 249 00:14:05,320 --> 00:14:08,440 Speaker 1: know sports, and you know, I graduated from Indiana University, Uh, 250 00:14:08,520 --> 00:14:10,760 Speaker 1: played in the NFL for eleven years, and towards the 251 00:14:10,840 --> 00:14:12,600 Speaker 1: end of my career, I just realized that I just 252 00:14:12,640 --> 00:14:17,120 Speaker 1: didn't have the basic fundamentals of finances right. And and 253 00:14:17,320 --> 00:14:19,160 Speaker 1: I've thought about it as you know, It's not that 254 00:14:19,760 --> 00:14:23,080 Speaker 1: I'm not intelligent. One. I've got a degree right um 255 00:14:23,120 --> 00:14:25,480 Speaker 1: to you know, for the last ten years, I've I've 256 00:14:25,560 --> 00:14:29,560 Speaker 1: memorized and studied you know, offenses and my playbook and 257 00:14:30,000 --> 00:14:32,840 Speaker 1: was able to change on on on a whim from 258 00:14:32,880 --> 00:14:35,440 Speaker 1: week to week. But just the fact that I didn't 259 00:14:35,480 --> 00:14:38,440 Speaker 1: understand you know, simple things like what a basis point was, 260 00:14:38,480 --> 00:14:40,120 Speaker 1: and I had already you know, millions of dollars in 261 00:14:40,200 --> 00:14:43,320 Speaker 1: the bank, you know, led me to go down this 262 00:14:43,440 --> 00:14:45,720 Speaker 1: path of educating myself. So I went and got my 263 00:14:45,800 --> 00:14:48,280 Speaker 1: m b A just so I can understand just the 264 00:14:48,400 --> 00:14:51,240 Speaker 1: simple basics of it, and just realized that, you know, 265 00:14:51,280 --> 00:14:53,800 Speaker 1: this is probably the reason why a lot of our 266 00:14:54,000 --> 00:14:57,280 Speaker 1: high profile entertainers and asked me to get in trouble. 267 00:14:57,440 --> 00:15:01,000 Speaker 1: We just don't know, um, what the language of money 268 00:15:01,080 --> 00:15:03,480 Speaker 1: is and I think our institutions have to do a 269 00:15:03,480 --> 00:15:07,080 Speaker 1: better job of bringing that level of understanding to the client. 270 00:15:07,400 --> 00:15:09,520 Speaker 1: And um, that's what my goal at here at the 271 00:15:09,520 --> 00:15:13,680 Speaker 1: firm is get our esays to to speak the language 272 00:15:13,800 --> 00:15:16,160 Speaker 1: of our clients and not vice versa. And I think 273 00:15:16,280 --> 00:15:18,160 Speaker 1: I think that would be a great start for us, 274 00:15:18,200 --> 00:15:20,840 Speaker 1: and we'll get away from those headlines of you know, 275 00:15:21,360 --> 00:15:23,400 Speaker 1: you know so and so losing you know, hundreds of 276 00:15:23,400 --> 00:15:26,640 Speaker 1: millions of dollars because of because of because of not knowing. 277 00:15:26,800 --> 00:15:30,200 Speaker 1: And I'm excited that they gave me the keys and 278 00:15:30,280 --> 00:15:32,200 Speaker 1: I'm going to try to fix some things around here. 279 00:15:32,640 --> 00:15:35,400 Speaker 1: Looking over your resume, in your past, you have a 280 00:15:35,440 --> 00:15:38,320 Speaker 1: couple of self admitted mistakes investment wise and a housing 281 00:15:38,520 --> 00:15:41,640 Speaker 1: deal in Miami in a Ponzi scheme. Knowing what you 282 00:15:41,760 --> 00:15:44,280 Speaker 1: know now and where you are now, what red flags 283 00:15:44,320 --> 00:15:49,320 Speaker 1: should you have seen when you were approached for these investments? Wow, 284 00:15:49,360 --> 00:15:53,200 Speaker 1: that's a good question. You know what I know now? Um, 285 00:15:54,040 --> 00:15:56,120 Speaker 1: I guess I would have been able to ask ask 286 00:15:56,320 --> 00:15:59,320 Speaker 1: the right questions like you know, who's getting paid and 287 00:15:59,640 --> 00:16:01,760 Speaker 1: how are you getting paid in this deal? Right? You 288 00:16:01,800 --> 00:16:04,280 Speaker 1: know the simple things someone might tell me, Well, I'm 289 00:16:04,280 --> 00:16:07,800 Speaker 1: not getting paid, but you know KP. You know, I 290 00:16:07,880 --> 00:16:10,480 Speaker 1: only say a name, but let's just the random wile 291 00:16:10,480 --> 00:16:13,960 Speaker 1: A management getting paid, right, And and then there's sort 292 00:16:14,000 --> 00:16:15,880 Speaker 1: of truth of the matter. Individually that person might not 293 00:16:15,920 --> 00:16:19,280 Speaker 1: be getting paid, but you know that person owns wile 294 00:16:19,280 --> 00:16:23,160 Speaker 1: A Management, So you know the ways of not understanding 295 00:16:23,360 --> 00:16:27,240 Speaker 1: exactly you know who is benefiting because there's so many 296 00:16:27,240 --> 00:16:30,120 Speaker 1: people who have their hands in these celebrities and these 297 00:16:30,160 --> 00:16:33,480 Speaker 1: athletes pockets. It's really really hard to see, you know, 298 00:16:33,520 --> 00:16:37,880 Speaker 1: who's really out for the betterment of that of their clients. 299 00:16:37,880 --> 00:16:40,720 Speaker 1: So if I had to look back again, I would 300 00:16:40,720 --> 00:16:42,560 Speaker 1: ask more questions. But really what I would do is 301 00:16:42,600 --> 00:16:44,440 Speaker 1: I would have educated myself and I would have not, 302 00:16:44,960 --> 00:16:48,680 Speaker 1: you know, made any investments until I truly truly understood 303 00:16:48,720 --> 00:16:52,120 Speaker 1: what I was getting into. And while I take us 304 00:16:52,200 --> 00:16:54,800 Speaker 1: into sort of the early days in in in a 305 00:16:54,920 --> 00:16:57,720 Speaker 1: locker room when it comes to business, because you know 306 00:16:58,440 --> 00:17:01,320 Speaker 1: you and I have you more than I obviously have 307 00:17:01,880 --> 00:17:05,639 Speaker 1: have experienced with the NFL in terms of you know, 308 00:17:05,680 --> 00:17:08,320 Speaker 1: what they're trying to do for players, what teams are doing, 309 00:17:08,359 --> 00:17:12,040 Speaker 1: but ultimately so much of it is learned behavior. What 310 00:17:12,160 --> 00:17:14,320 Speaker 1: your peers are doing, what the older guys in the 311 00:17:14,320 --> 00:17:17,720 Speaker 1: locker room are saying, when it comes to business, how 312 00:17:17,720 --> 00:17:20,879 Speaker 1: do you sort of change that mentality so that you know, 313 00:17:20,920 --> 00:17:23,919 Speaker 1: players are sort of talking to each other in a 314 00:17:23,960 --> 00:17:30,040 Speaker 1: more sophisticated way, maybe about the business side of themselves. Yeah, 315 00:17:30,080 --> 00:17:31,760 Speaker 1: that's great, I think. You know, it's so crazy when 316 00:17:31,760 --> 00:17:33,200 Speaker 1: we're in the locker room. You know, when it came 317 00:17:33,240 --> 00:17:36,199 Speaker 1: to business and money management, you know, that was some 318 00:17:36,280 --> 00:17:38,960 Speaker 1: of the stuff that we really talked about, unless it 319 00:17:39,119 --> 00:17:42,720 Speaker 1: was you know, someone trying to get us to get 320 00:17:42,760 --> 00:17:47,080 Speaker 1: into a deal. Right. Um, And we are learning by 321 00:17:47,359 --> 00:17:49,480 Speaker 1: just seeing. You know, when I got into the league, 322 00:17:49,520 --> 00:17:51,639 Speaker 1: I saw my locker room was filled with you know, 323 00:17:52,119 --> 00:17:56,800 Speaker 1: cars of Mercedes, Benzes and Ferraris and Lamborghinis. And in 324 00:17:56,840 --> 00:17:59,280 Speaker 1: my head, I'm thinking, like, well, when I get my money, 325 00:17:59,320 --> 00:18:02,439 Speaker 1: that's what I gotta Yet, what we gotta do is 326 00:18:02,520 --> 00:18:06,160 Speaker 1: get these the league to have these forms in these 327 00:18:06,200 --> 00:18:11,040 Speaker 1: conversations where players appeer to peer, you know, um, conversations 328 00:18:11,080 --> 00:18:13,960 Speaker 1: of you know, I took my time. You know, I 329 00:18:14,760 --> 00:18:16,879 Speaker 1: made a certain amount of money, I invested in a 330 00:18:16,880 --> 00:18:19,119 Speaker 1: certain amount of money, or I staved a time amount 331 00:18:19,119 --> 00:18:21,800 Speaker 1: before I bought that Lamborghini. Um and and That's what 332 00:18:21,880 --> 00:18:25,240 Speaker 1: I think people don't understand. They see this instinct gratification 333 00:18:25,760 --> 00:18:28,679 Speaker 1: of oh my gosh, I've got a week check of 334 00:18:28,800 --> 00:18:31,600 Speaker 1: you know, three hundred thousand dollars, I'm I'm rich, but 335 00:18:31,720 --> 00:18:34,080 Speaker 1: not knowing that, you know, the NFL stands for not 336 00:18:34,160 --> 00:18:36,320 Speaker 1: for long, but the n b A you know, um 337 00:18:36,800 --> 00:18:39,080 Speaker 1: and all these different careers, is that the money that 338 00:18:39,119 --> 00:18:42,520 Speaker 1: you're getting right now has to last, um for a 339 00:18:42,560 --> 00:18:44,720 Speaker 1: long period of time pretty much. Some people may think 340 00:18:44,760 --> 00:18:46,879 Speaker 1: they may last for the rest of their lives, but 341 00:18:46,920 --> 00:18:49,040 Speaker 1: the truth of matter is most and the NFL players, 342 00:18:49,119 --> 00:18:50,840 Speaker 1: you know, have a short career and have to find 343 00:18:50,840 --> 00:18:54,320 Speaker 1: a different career, a second career. So what what the 344 00:18:54,359 --> 00:18:57,119 Speaker 1: problem not thinking in the locker room and and and like, 345 00:18:57,119 --> 00:18:58,879 Speaker 1: like you said, is that we have to do a 346 00:18:58,920 --> 00:19:03,480 Speaker 1: better job of speaking the truth right, like understanding that 347 00:19:03,840 --> 00:19:06,440 Speaker 1: this money that we have, if I'm buying this Lamborghini, 348 00:19:06,480 --> 00:19:08,959 Speaker 1: maybe I bought it because I've I've saved a certain amount. 349 00:19:09,000 --> 00:19:12,399 Speaker 1: Maybe I did the rule or something that I did too. 350 00:19:12,680 --> 00:19:14,919 Speaker 1: Now I can say I can buy it. Um And 351 00:19:14,920 --> 00:19:17,920 Speaker 1: I think we have enough of those conversations. The ways 352 00:19:17,960 --> 00:19:21,240 Speaker 1: that we're influencing each other are all the wrong ways. Right, 353 00:19:21,320 --> 00:19:23,680 Speaker 1: like keeping up with the Joneses and wanting to make 354 00:19:23,680 --> 00:19:27,080 Speaker 1: sure that I look just as good as um my 355 00:19:27,119 --> 00:19:28,760 Speaker 1: next teammate or a guy in the locker room next 356 00:19:28,800 --> 00:19:32,040 Speaker 1: to me, while I'm a starter on on defense and uh, 357 00:19:32,080 --> 00:19:35,239 Speaker 1: you know Jason Taylor has a Mercedes band, Well why 358 00:19:35,320 --> 00:19:37,800 Speaker 1: don't I have a Mercedes man? So, UM, we've got 359 00:19:37,800 --> 00:19:40,359 Speaker 1: to get out of that mentality. And until we sit 360 00:19:40,440 --> 00:19:44,680 Speaker 1: down with the leagues and and encourage peer to peer, 361 00:19:45,200 --> 00:19:49,520 Speaker 1: peer to peer, uh, encouragement of doing it the right way, 362 00:19:49,600 --> 00:19:52,640 Speaker 1: slowing it down, um, and really looking at yourself as 363 00:19:52,640 --> 00:19:55,639 Speaker 1: an entrepreneur, as a business. Um, we're going to continue 364 00:19:55,680 --> 00:19:59,320 Speaker 1: to have have these problems that we're having talk to 365 00:19:59,400 --> 00:20:03,480 Speaker 1: me about out getting to ubs, specifically Wall Street. It's 366 00:20:03,480 --> 00:20:06,400 Speaker 1: a big place, and I wonder sort of what those 367 00:20:06,440 --> 00:20:09,879 Speaker 1: conversations were like and how you end up at that 368 00:20:09,920 --> 00:20:14,480 Speaker 1: Swiss Bank got you? Yeah, a great, great question. So 369 00:20:14,960 --> 00:20:16,800 Speaker 1: you know, he had talked a little bit about my 370 00:20:16,840 --> 00:20:20,600 Speaker 1: miss misfortunes of not understanding money, and I've ran through 371 00:20:20,680 --> 00:20:23,800 Speaker 1: a few advisors at the time, and finally I, you know, 372 00:20:23,800 --> 00:20:26,480 Speaker 1: I stumbled some advisors that we're working at ubs and 373 00:20:27,080 --> 00:20:30,199 Speaker 1: really we're looking at me not as an athlete. I 374 00:20:30,240 --> 00:20:32,679 Speaker 1: felt like the first time that I didn't have like 375 00:20:32,720 --> 00:20:35,520 Speaker 1: a fan, you know, giving me advice on what I 376 00:20:35,520 --> 00:20:37,639 Speaker 1: should do with my money. So I decided to do 377 00:20:37,640 --> 00:20:39,679 Speaker 1: a little more digging and realized that I loved their 378 00:20:39,680 --> 00:20:42,199 Speaker 1: approach of looking at me as an entrepreneur and not 379 00:20:42,320 --> 00:20:45,240 Speaker 1: as a football player, um, and looking at it maybe 380 00:20:45,240 --> 00:20:47,920 Speaker 1: as someone who like a lot of winner or someone 381 00:20:47,960 --> 00:20:50,080 Speaker 1: who might have sold their their small business and now 382 00:20:50,119 --> 00:20:52,800 Speaker 1: has this you know, big wind full of money and 383 00:20:52,840 --> 00:20:56,480 Speaker 1: how do we strategize and make this money run? And 384 00:20:56,520 --> 00:20:59,159 Speaker 1: I love that approach, And I said, you know, to 385 00:20:59,160 --> 00:21:02,240 Speaker 1: to to there, let me let me figure this out. 386 00:21:02,320 --> 00:21:04,160 Speaker 1: But I think you guys might have something here that 387 00:21:04,520 --> 00:21:08,679 Speaker 1: the entertainment and and and athletes world needs more of 388 00:21:08,840 --> 00:21:13,640 Speaker 1: other advisors that think of their clients only and solely 389 00:21:13,720 --> 00:21:17,760 Speaker 1: as individuals that are entrepreneurs that want to get back 390 00:21:17,760 --> 00:21:20,639 Speaker 1: to the communities and may have a huge community you 391 00:21:20,640 --> 00:21:24,040 Speaker 1: know behind them. They agreed, and we had talks about 392 00:21:24,440 --> 00:21:28,919 Speaker 1: you know, knowing what what was needed and and to 393 00:21:28,960 --> 00:21:30,440 Speaker 1: be honest with them, you know, I sat in the 394 00:21:30,520 --> 00:21:33,080 Speaker 1: room with with you know, the senior management. I just 395 00:21:33,160 --> 00:21:36,000 Speaker 1: explained to them, like, you guys have to have somebody 396 00:21:36,480 --> 00:21:39,320 Speaker 1: that's been through it, right, that's done it, um and 397 00:21:39,320 --> 00:21:42,840 Speaker 1: and can relate to the players and and and the 398 00:21:43,400 --> 00:21:46,600 Speaker 1: entertainers in a way that you guys can't write. You 399 00:21:46,640 --> 00:21:48,320 Speaker 1: guys are great at what you do. You're one of 400 00:21:48,320 --> 00:21:52,440 Speaker 1: the biggest wealth manager managers in the world, but there's 401 00:21:52,480 --> 00:21:55,440 Speaker 1: just something you just won't be able to understand. And 402 00:21:55,600 --> 00:21:58,960 Speaker 1: um and and I think if you find someone to help, 403 00:21:59,080 --> 00:22:01,840 Speaker 1: you know, lead the way, UM, if UBS is going 404 00:22:01,920 --> 00:22:06,320 Speaker 1: to be a difference maker in this space. And then 405 00:22:06,359 --> 00:22:08,800 Speaker 1: we sat about this is over three years conversation. You know, 406 00:22:08,840 --> 00:22:11,960 Speaker 1: we got back and forth, back and forth, and finally 407 00:22:11,960 --> 00:22:14,080 Speaker 1: they were like, listen, instead of us looking for somebody, 408 00:22:14,119 --> 00:22:15,880 Speaker 1: we think we got the guy in you. Why don't 409 00:22:15,960 --> 00:22:19,280 Speaker 1: you take it run with it and um make this 410 00:22:19,400 --> 00:22:23,440 Speaker 1: thing um in your vision and give them credit. They've 411 00:22:23,480 --> 00:22:26,119 Speaker 1: they've given me the keys. And I've started from you know, 412 00:22:26,480 --> 00:22:28,639 Speaker 1: sometime earlier in January, and I've just been building this 413 00:22:28,720 --> 00:22:33,440 Speaker 1: thing out. And my goal is to to to use 414 00:22:33,480 --> 00:22:37,480 Speaker 1: the tools that UBS uses with their billionaire clients. Right, 415 00:22:37,640 --> 00:22:41,000 Speaker 1: some of the biggest and brightest wealthy as entrepreneurs and 416 00:22:41,080 --> 00:22:43,639 Speaker 1: businessmen and women in the world. With the athlete and 417 00:22:43,760 --> 00:22:46,840 Speaker 1: entertainer segment. Um. But what we have to do though, 418 00:22:47,000 --> 00:22:50,760 Speaker 1: is understand who our clients are, understand where they're coming from, 419 00:22:50,840 --> 00:22:54,520 Speaker 1: and looking at them as um as as as different 420 00:22:54,560 --> 00:22:57,399 Speaker 1: as they are, but special um. And that is where 421 00:22:57,800 --> 00:23:00,600 Speaker 1: we're going to be different. Do you go out to 422 00:23:01,080 --> 00:23:04,960 Speaker 1: the athletes like in the NFL or any of the 423 00:23:05,000 --> 00:23:07,840 Speaker 1: major sports and and talk to him in a in 424 00:23:07,880 --> 00:23:12,320 Speaker 1: a forum. Hey, guys, especially the rookies, this is what 425 00:23:12,359 --> 00:23:14,920 Speaker 1: you need to do with your money and the right 426 00:23:15,000 --> 00:23:18,159 Speaker 1: way to invest. Do you guys do something like that? 427 00:23:18,240 --> 00:23:21,439 Speaker 1: Have you done that? Yeah? Well we you know, we're 428 00:23:21,480 --> 00:23:23,320 Speaker 1: in the process of doing that. I've I've reached out 429 00:23:23,359 --> 00:23:25,400 Speaker 1: to all of the major leagues. Let him know that 430 00:23:25,800 --> 00:23:29,080 Speaker 1: you know, I'm here, and I mean and the sad 431 00:23:29,119 --> 00:23:31,080 Speaker 1: part about it is there's many institutions that have done 432 00:23:31,119 --> 00:23:36,000 Speaker 1: this before and still allow some of the I guess 433 00:23:36,040 --> 00:23:41,600 Speaker 1: the wayward advisors inside and still seeing some of the 434 00:23:41,640 --> 00:23:45,080 Speaker 1: headlines and lawsuits with advisors at some of these big firms, 435 00:23:45,480 --> 00:23:47,680 Speaker 1: and I'm just not showing how these guys are continuing 436 00:23:47,720 --> 00:23:51,560 Speaker 1: to slip through the cracks. Um. But what I want 437 00:23:51,560 --> 00:23:54,439 Speaker 1: to do is get with the rookies, which I'm working 438 00:23:54,440 --> 00:23:57,000 Speaker 1: with the NFL now and working with trying to get 439 00:23:57,040 --> 00:24:00,240 Speaker 1: you know, partnerships with everybody else, um, but to get 440 00:24:00,240 --> 00:24:02,480 Speaker 1: them early and keeping them engaged, because you know, when 441 00:24:02,480 --> 00:24:06,120 Speaker 1: you're speaking um, finance, sometimes it's like speaking a different language. 442 00:24:06,359 --> 00:24:09,840 Speaker 1: So let's make this simple. Let's make this uh to 443 00:24:10,040 --> 00:24:13,280 Speaker 1: a place where you're talking to somebody that has no 444 00:24:13,400 --> 00:24:18,000 Speaker 1: clue on what the jargon of money is. Right, And um, 445 00:24:18,080 --> 00:24:20,000 Speaker 1: I even say, let's take it further. You know, I 446 00:24:20,040 --> 00:24:23,680 Speaker 1: did a financial literacy course last week with Mark Cuban 447 00:24:23,760 --> 00:24:27,040 Speaker 1: and and and code Zella who plays in the NBA 448 00:24:27,119 --> 00:24:29,919 Speaker 1: and at Indiana University, and we started with the college students. 449 00:24:29,920 --> 00:24:32,800 Speaker 1: We started with the freshman class of the simple class 450 00:24:32,800 --> 00:24:36,360 Speaker 1: of just budgeting, right, simple, just something that will spark 451 00:24:36,600 --> 00:24:39,960 Speaker 1: the knowledge or spark something in their minds to say, 452 00:24:40,280 --> 00:24:42,960 Speaker 1: you know, eventually, even if I don't make it professionally, 453 00:24:43,720 --> 00:24:45,560 Speaker 1: I have got to understand that budget and plays a 454 00:24:45,600 --> 00:24:49,120 Speaker 1: big part in my finances in my future. And I think, 455 00:24:49,200 --> 00:24:50,720 Speaker 1: you know, you you bring up a good point off 456 00:24:50,760 --> 00:24:53,040 Speaker 1: our starting with the rookies, but I say, let's go further. 457 00:24:53,119 --> 00:24:55,800 Speaker 1: Let's start at the collegiate level. And um, we're gonna 458 00:24:55,880 --> 00:24:58,560 Speaker 1: do that and hopefully this is gonna be something that 459 00:24:58,800 --> 00:25:01,439 Speaker 1: our competitors want to do the same thing, and we 460 00:25:01,480 --> 00:25:05,400 Speaker 1: start changing the way the whole industry looks at the athletes, 461 00:25:05,680 --> 00:25:07,440 Speaker 1: right if we if we do it that way. So 462 00:25:07,800 --> 00:25:10,679 Speaker 1: I'm excited to have had that opportunity and resources to 463 00:25:10,720 --> 00:25:14,040 Speaker 1: do that. While in another life I was a substitute 464 00:25:14,080 --> 00:25:16,359 Speaker 1: teacher and I wouldn't let the kids have a study 465 00:25:16,400 --> 00:25:18,200 Speaker 1: hall I had that showed them how to balance a 466 00:25:18,280 --> 00:25:21,800 Speaker 1: checkbook on the blackboard. And you must have been like 467 00:25:21,920 --> 00:25:26,760 Speaker 1: the least popular substitute teacher in all of Massachusetts. God 468 00:25:26,920 --> 00:25:33,840 Speaker 1: no not, but I was stunned, Like you know, I 469 00:25:33,880 --> 00:25:35,800 Speaker 1: would put like you know, show, I said, okay, you 470 00:25:35,840 --> 00:25:38,800 Speaker 1: subtract thirty five dollars electricity how much they have left over? 471 00:25:38,800 --> 00:25:41,720 Speaker 1: And I get these blank stairs looking at me. And 472 00:25:41,720 --> 00:25:44,480 Speaker 1: in these days, I did some work with a local 473 00:25:44,480 --> 00:25:48,320 Speaker 1: bank up here on a financial literacy program, and um, 474 00:25:49,080 --> 00:25:50,760 Speaker 1: I just think it's do you think it should be 475 00:25:50,800 --> 00:25:54,560 Speaker 1: part of the curriculum of of high schools and colleges 476 00:25:54,680 --> 00:25:58,080 Speaker 1: to prepare people before they get to let's their profession, 477 00:25:58,160 --> 00:26:02,840 Speaker 1: whatever it is, but specifically that the a professional athlete, absolutely, 478 00:26:03,480 --> 00:26:06,520 Speaker 1: because by the time they get to the league, it's 479 00:26:06,560 --> 00:26:10,600 Speaker 1: too late. Almost, it's almost too late to start, because 480 00:26:10,680 --> 00:26:13,719 Speaker 1: you know, coaches don't want players thinking about anything but sports, 481 00:26:13,760 --> 00:26:15,360 Speaker 1: and then the players think if you start thinking about 482 00:26:15,359 --> 00:26:17,720 Speaker 1: anything but sports, and then eagles get involved, and no 483 00:26:17,760 --> 00:26:19,520 Speaker 1: one wants to be honest and say that I don't 484 00:26:19,520 --> 00:26:21,359 Speaker 1: know anything. I don't know a damn thing of what 485 00:26:21,440 --> 00:26:24,000 Speaker 1: you just said, right, So then I just keep nodding 486 00:26:24,080 --> 00:26:26,399 Speaker 1: my head right, Yes, yes, I know what basis points is, 487 00:26:26,440 --> 00:26:29,320 Speaker 1: I know what you're charging me. I know what carried interests, yes, yes, 488 00:26:29,520 --> 00:26:32,880 Speaker 1: And the truth of matter is I don't know. And um, 489 00:26:33,000 --> 00:26:35,000 Speaker 1: so by the time it even get we get to 490 00:26:35,320 --> 00:26:38,159 Speaker 1: the pros or you're on stage, you know, singing that 491 00:26:38,280 --> 00:26:42,399 Speaker 1: most popular song, Um, it's too late. So why not 492 00:26:42,560 --> 00:26:46,120 Speaker 1: have this be a part of UM the educational process. 493 00:26:46,200 --> 00:26:50,960 Speaker 1: It's it's a huge tool to help people, especially in 494 00:26:51,760 --> 00:26:55,639 Speaker 1: UM lower communities and in some demographics that are struggling 495 00:26:55,640 --> 00:26:58,800 Speaker 1: to make it. If you give them the opportunity to 496 00:26:58,880 --> 00:27:02,720 Speaker 1: understand how money really works at at at a young age, 497 00:27:03,320 --> 00:27:06,760 Speaker 1: you're giving them, uh, you're giving them an advantage and 498 00:27:06,960 --> 00:27:10,400 Speaker 1: hopefully that will transk for over over into their adulthood. 499 00:27:10,560 --> 00:27:12,640 Speaker 1: And so the stuff that you said that you did 500 00:27:12,640 --> 00:27:15,480 Speaker 1: with those kids were basically the same thing that we're 501 00:27:15,560 --> 00:27:19,120 Speaker 1: doing with Golagewood and so UM I I totally would 502 00:27:19,240 --> 00:27:21,879 Speaker 1: with back, you know, being a part of our curriculum. 503 00:27:22,119 --> 00:27:25,080 Speaker 1: So while I you know, we've sort of been dancing 504 00:27:25,119 --> 00:27:27,760 Speaker 1: around this a little bit, and I want to get 505 00:27:27,800 --> 00:27:33,119 Speaker 1: into it. This notion that much more is expected of 506 00:27:33,280 --> 00:27:36,960 Speaker 1: athletes these days, and maybe rightfully so when it comes 507 00:27:37,000 --> 00:27:42,160 Speaker 1: to managing their finances, managing their public presence, so much 508 00:27:43,040 --> 00:27:46,600 Speaker 1: has changed. It feels like you were probably part of 509 00:27:46,600 --> 00:27:50,439 Speaker 1: the generation for for whom it changed. So how do 510 00:27:50,480 --> 00:27:53,120 Speaker 1: you get your head around that? How do you advise players? 511 00:27:53,160 --> 00:27:56,720 Speaker 1: Because I would imagine that when you're talking to them 512 00:27:56,760 --> 00:27:59,320 Speaker 1: about their money, you know, money is such an intimate 513 00:27:59,359 --> 00:28:02,600 Speaker 1: thing and you're really talking to them about their entire lives. 514 00:28:03,000 --> 00:28:08,199 Speaker 1: How have you seen the the attitude change around seeing 515 00:28:08,240 --> 00:28:12,040 Speaker 1: themselves as sort of the business in a brand. Yeah, 516 00:28:12,200 --> 00:28:14,560 Speaker 1: but you know, I think the that's a great question, 517 00:28:14,560 --> 00:28:17,159 Speaker 1: and I think the difference has been social media. I 518 00:28:17,200 --> 00:28:22,600 Speaker 1: think that has created UM the the opportunity for UM 519 00:28:23,080 --> 00:28:28,160 Speaker 1: companies and to read directly out to UM the the 520 00:28:28,160 --> 00:28:30,080 Speaker 1: the athlete. The athlete at first thought, you know, I 521 00:28:30,119 --> 00:28:33,560 Speaker 1: have this opportunity to get my message out without it 522 00:28:33,640 --> 00:28:37,000 Speaker 1: being filtered through media channels and you know, the the 523 00:28:37,160 --> 00:28:39,000 Speaker 1: espns of the world, and you can go out there 524 00:28:39,040 --> 00:28:42,560 Speaker 1: and say what you mean. But what has happened is, 525 00:28:43,000 --> 00:28:46,200 Speaker 1: you know, these corporations have have basically reverse engineered and said, 526 00:28:46,480 --> 00:28:48,920 Speaker 1: this might be an opportunity to for us to get 527 00:28:49,200 --> 00:28:52,600 Speaker 1: directly to the athlete, to the entertainer and then pushing 528 00:28:52,600 --> 00:28:55,440 Speaker 1: out to the middleman. And what has happened now is 529 00:28:55,560 --> 00:29:00,400 Speaker 1: the the the athlete now has seen he are has 530 00:29:00,440 --> 00:29:04,760 Speaker 1: been able to capitalize on their fifteen minutes of fame 531 00:29:04,920 --> 00:29:08,280 Speaker 1: right and and use that as an opportunity to be 532 00:29:09,040 --> 00:29:12,120 Speaker 1: uh an entrepreneur, even off off the field, off the court. 533 00:29:12,640 --> 00:29:14,840 Speaker 1: You see it already on TV. You know that is 534 00:29:15,080 --> 00:29:18,680 Speaker 1: that everyone you know being a celebrity, and everybody wants 535 00:29:18,680 --> 00:29:21,400 Speaker 1: to do that. But in this space, it's almost the 536 00:29:21,440 --> 00:29:25,720 Speaker 1: easiest way to make a little bit more money, um 537 00:29:25,760 --> 00:29:29,440 Speaker 1: outside of your salary. And and athletes and entertainers are realizing, like, 538 00:29:29,920 --> 00:29:33,360 Speaker 1: I've got the power in my two thumbs, right, I 539 00:29:33,360 --> 00:29:35,240 Speaker 1: would have to do is send a couple pictures out 540 00:29:35,280 --> 00:29:39,160 Speaker 1: and send a couple of replies out and and get 541 00:29:39,200 --> 00:29:44,200 Speaker 1: fans to respond. And you know, business deals and incorporations 542 00:29:44,200 --> 00:29:47,560 Speaker 1: want to do business with me. So that's the biggest 543 00:29:47,600 --> 00:29:49,560 Speaker 1: element I think we have to have. But I think 544 00:29:50,280 --> 00:29:53,280 Speaker 1: from their perspective though, they still have to look at 545 00:29:53,320 --> 00:29:56,800 Speaker 1: their their income and then they're expenses in in in 546 00:29:56,920 --> 00:29:58,480 Speaker 1: a way that I like to the thing that we 547 00:29:58,600 --> 00:30:02,480 Speaker 1: use over us. It's called the wealthway, right, the liquidity, longevity, 548 00:30:02,520 --> 00:30:05,840 Speaker 1: and legacy. You know, Liquidity is money's you have right now. 549 00:30:06,360 --> 00:30:09,440 Speaker 1: Longevities for the long term needs and legacies for needs 550 00:30:09,480 --> 00:30:11,960 Speaker 1: that maybe be beyond you, like for your community or 551 00:30:12,040 --> 00:30:13,600 Speaker 1: for people that you want to think you want to 552 00:30:13,680 --> 00:30:17,480 Speaker 1: leave behind. So things are moving, but you know, as 553 00:30:17,640 --> 00:30:19,640 Speaker 1: I think moves still things need to stay. The shame 554 00:30:19,720 --> 00:30:21,840 Speaker 1: because those are the I might saying, think those three 555 00:30:21,960 --> 00:30:24,920 Speaker 1: things that um we all have to to focus on, 556 00:30:25,080 --> 00:30:27,960 Speaker 1: no matter the era or um time that we're in. 557 00:30:29,320 --> 00:30:31,560 Speaker 1: What is the number one thing you wish you knew 558 00:30:32,040 --> 00:30:35,840 Speaker 1: before your first NFL contract? Honestly, I wish I would 559 00:30:35,840 --> 00:30:39,200 Speaker 1: have read the fine print. You know, I did not 560 00:30:39,520 --> 00:30:42,560 Speaker 1: know what they had put a clause in there about 561 00:30:43,040 --> 00:30:47,120 Speaker 1: if I didn't play in a game the first year 562 00:30:47,960 --> 00:30:51,920 Speaker 1: that that year basically wouldn't have counted UM and it 563 00:30:51,920 --> 00:30:54,360 Speaker 1: wouldn't have counted towards my pension. It wouldn't have counted 564 00:30:54,440 --> 00:30:57,520 Speaker 1: towards a whole bunch of stuff, right, and then when 565 00:30:57,560 --> 00:31:02,200 Speaker 1: it counted towards my becoming the agent. So not to 566 00:31:02,280 --> 00:31:07,160 Speaker 1: go too deep in the woods. I would implore every athlete, 567 00:31:08,360 --> 00:31:11,920 Speaker 1: UH or entertainer or even regularly what you're signing your 568 00:31:12,000 --> 00:31:17,480 Speaker 1: name on a contract, read defined print, UM, because these 569 00:31:17,560 --> 00:31:21,680 Speaker 1: contracts may have things that benefit the the owners or 570 00:31:22,120 --> 00:31:25,280 Speaker 1: the your boss. And if I would have saw that, 571 00:31:25,400 --> 00:31:26,760 Speaker 1: if my agent would have said at the time was 572 00:31:26,840 --> 00:31:28,880 Speaker 1: the reason why I fired him, UM, I would have 573 00:31:29,000 --> 00:31:33,040 Speaker 1: you been in a much much UM had had more advantage. 574 00:31:33,200 --> 00:31:35,160 Speaker 1: And when I was looking to sign a new contract, 575 00:31:35,240 --> 00:31:37,160 Speaker 1: so I wish I would have read the time print. 576 00:31:37,160 --> 00:31:39,440 Speaker 1: And that goes with everything you know, Read everything you're signing, 577 00:31:39,560 --> 00:31:43,040 Speaker 1: readfent energy getting involved with UM. And if you don't understand, 578 00:31:43,520 --> 00:31:46,040 Speaker 1: don't do it. You mean, if you would have missed 579 00:31:46,120 --> 00:31:48,840 Speaker 1: a game because of injury, you would have been in 580 00:31:48,880 --> 00:31:52,080 Speaker 1: that same situation that you talked about. Yeah, pretty much, 581 00:31:52,560 --> 00:31:54,400 Speaker 1: And that's you knows that that's a good story, that's 582 00:31:54,400 --> 00:31:56,360 Speaker 1: a good thing. Segue though to what's going on with 583 00:31:56,520 --> 00:32:00,520 Speaker 1: COVID now, right, I'm sure these new contract after this 584 00:32:00,680 --> 00:32:05,120 Speaker 1: COVID are going to have some type of uh clause 585 00:32:05,160 --> 00:32:07,440 Speaker 1: in there that if you get sick for COVID you 586 00:32:07,560 --> 00:32:10,600 Speaker 1: may not have you may not get paid. So I 587 00:32:10,640 --> 00:32:14,160 Speaker 1: would advise everyone from now on, especially with the COVID crisis, 588 00:32:14,520 --> 00:32:16,120 Speaker 1: even though it make it behind us in a year 589 00:32:16,200 --> 00:32:20,360 Speaker 1: or so, that I would see, you know, people putting 590 00:32:20,400 --> 00:32:23,680 Speaker 1: these in in in people's contracts that if you get COVID, 591 00:32:23,720 --> 00:32:25,960 Speaker 1: which would be no fault of your own, you don't 592 00:32:26,000 --> 00:32:28,600 Speaker 1: get paid, right, Um, So I would I would have 593 00:32:28,680 --> 00:32:32,160 Speaker 1: employed people, especially if you're not a superstar, to read 594 00:32:32,240 --> 00:32:36,640 Speaker 1: all of your contracts. Wally picking up on COVID here 595 00:32:36,800 --> 00:32:39,280 Speaker 1: UM in your new role right now with sports and 596 00:32:39,440 --> 00:32:44,560 Speaker 1: entertainment business, UM. Gaining the trust of a client obviously 597 00:32:44,720 --> 00:32:46,840 Speaker 1: is important, and a face to face meeting. I mean, 598 00:32:46,880 --> 00:32:49,440 Speaker 1: that's how you gain the trust of the senior management 599 00:32:49,480 --> 00:32:51,200 Speaker 1: people at ubs because you sat in the room with 600 00:32:51,280 --> 00:32:53,640 Speaker 1: them for a long long time. How do you gain 601 00:32:53,680 --> 00:32:56,280 Speaker 1: the trust trust of of a potential client now when 602 00:32:56,320 --> 00:33:00,040 Speaker 1: you can't sit down face to face with them. What 603 00:33:00,120 --> 00:33:02,040 Speaker 1: you do is you just do the work. Just continue 604 00:33:02,040 --> 00:33:05,000 Speaker 1: to just do to work and and and not fall 605 00:33:05,080 --> 00:33:10,520 Speaker 1: into the trap of you know, throwing flash and and 606 00:33:10,760 --> 00:33:13,560 Speaker 1: and glitzes at people. Right see that, Like I told you, 607 00:33:14,040 --> 00:33:16,240 Speaker 1: you know, we were at Indiana University with you know, 608 00:33:16,320 --> 00:33:20,680 Speaker 1: over twound student athletes, UM on this zoom on zoom calls. 609 00:33:22,560 --> 00:33:25,160 Speaker 1: Are we gonna get anything from that? Probably not. There's 610 00:33:25,160 --> 00:33:27,640 Speaker 1: that going to move our bottom line? Probably not. But 611 00:33:28,120 --> 00:33:31,880 Speaker 1: what it's doing though, is it's it's showing the world 612 00:33:32,520 --> 00:33:35,320 Speaker 1: that we're gonna do the work that it that it needs. Yes, 613 00:33:35,520 --> 00:33:37,680 Speaker 1: we're as big as it gets when it comes to 614 00:33:37,760 --> 00:33:39,880 Speaker 1: wealth management, but we're going to get on the ground 615 00:33:40,680 --> 00:33:45,160 Speaker 1: and pushed financial literacy and financial education because we know 616 00:33:45,320 --> 00:33:48,920 Speaker 1: that the smarter that our clients are, the one knowledge 617 00:33:49,000 --> 00:33:52,840 Speaker 1: they have um before they make it big or before 618 00:33:52,880 --> 00:33:56,600 Speaker 1: they get these huge salaries, the better clients they will 619 00:33:56,640 --> 00:34:00,800 Speaker 1: be for us down the road. So it does you know, 620 00:34:01,440 --> 00:34:04,320 Speaker 1: staying especially for me to to actually get in front 621 00:34:04,320 --> 00:34:07,000 Speaker 1: of you know, especially being an African American male at 622 00:34:07,120 --> 00:34:09,520 Speaker 1: you by us getting in front of people and realizing 623 00:34:09,560 --> 00:34:12,200 Speaker 1: that you know, we we had to do this, um. 624 00:34:12,480 --> 00:34:14,800 Speaker 1: But I think it's a great opportunity for me to 625 00:34:14,920 --> 00:34:17,160 Speaker 1: sit down and do exactly what I need to do 626 00:34:17,600 --> 00:34:20,279 Speaker 1: to build this thing up and and and and when 627 00:34:20,320 --> 00:34:23,120 Speaker 1: people look and can see what we're doing, I think 628 00:34:23,160 --> 00:34:25,759 Speaker 1: it's gonna be more sustainable than than the than the 629 00:34:25,840 --> 00:34:27,960 Speaker 1: glitz and glamour that we had that I see a 630 00:34:28,000 --> 00:34:31,680 Speaker 1: lot of our competitors doing well. You know, it's interesting 631 00:34:31,760 --> 00:34:33,799 Speaker 1: since the last time we talked to I've been thinking 632 00:34:33,840 --> 00:34:38,720 Speaker 1: about this that obviously you now view this whole endeavor 633 00:34:39,000 --> 00:34:41,680 Speaker 1: of being a professional athlete much more holistically, and you're 634 00:34:41,760 --> 00:34:46,680 Speaker 1: thinking about as we've been discussing UH athletes and entertainers 635 00:34:46,960 --> 00:34:51,240 Speaker 1: as brands. But I also imagine that you are thinking 636 00:34:51,280 --> 00:34:55,040 Speaker 1: about the game of football differently as a business in 637 00:34:55,120 --> 00:34:57,480 Speaker 1: and of itself. And I feel like all of us 638 00:34:57,600 --> 00:35:01,080 Speaker 1: who care about the game have been watching it pretty closely, 639 00:35:01,360 --> 00:35:04,160 Speaker 1: and all the tough decisions that have to be made 640 00:35:04,440 --> 00:35:07,120 Speaker 1: by teams and by the league around COVID and to 641 00:35:07,239 --> 00:35:09,520 Speaker 1: play or not to play, and fans or no fans. 642 00:35:10,120 --> 00:35:13,120 Speaker 1: How do you from you know, now just a little 643 00:35:13,160 --> 00:35:15,719 Speaker 1: bit of distance, how do you assess what's happened with 644 00:35:15,800 --> 00:35:18,440 Speaker 1: the league this year and and sort of the decisions 645 00:35:18,480 --> 00:35:21,480 Speaker 1: that have to be made, because ultimately it is a business. 646 00:35:21,560 --> 00:35:25,040 Speaker 1: I mean, this is one of the biggest single businesses 647 00:35:25,360 --> 00:35:27,720 Speaker 1: certainly when it comes to sports and in the entire world. 648 00:35:28,760 --> 00:35:31,319 Speaker 1: Oh man, you know what it does. You know it's 649 00:35:31,320 --> 00:35:34,360 Speaker 1: twofold me. I always knew it was a business, but 650 00:35:34,800 --> 00:35:39,520 Speaker 1: it makes me look back, um at people like Dennis 651 00:35:39,640 --> 00:35:42,759 Speaker 1: Rodman or even Chad Johnson at the time, and people 652 00:35:42,800 --> 00:35:47,319 Speaker 1: go like, these these guys are are are are distractions? Yeah? 653 00:35:47,360 --> 00:35:50,360 Speaker 1: I look back now, I'm like, no, they were actually smart. 654 00:35:50,880 --> 00:35:54,759 Speaker 1: This is the It's a business, and the owner to 655 00:35:54,840 --> 00:35:57,520 Speaker 1: see it as a business, the network see it as 656 00:35:57,520 --> 00:36:00,120 Speaker 1: a business. The only people that don't see that the 657 00:36:00,200 --> 00:36:02,960 Speaker 1: business are the fans and the players, right, And the 658 00:36:03,040 --> 00:36:05,080 Speaker 1: only problem with that is the fans, I mean the 659 00:36:05,120 --> 00:36:10,120 Speaker 1: players get put in a position where it feels like 660 00:36:10,239 --> 00:36:12,400 Speaker 1: it's us against the fans, and it's not that right. 661 00:36:12,480 --> 00:36:14,880 Speaker 1: It's gotta be I've got to make the right decisions 662 00:36:15,200 --> 00:36:17,880 Speaker 1: for what I have, um from now so that I 663 00:36:18,000 --> 00:36:24,440 Speaker 1: can maximize my earnings. And you fast forward to to 664 00:36:24,920 --> 00:36:27,200 Speaker 1: let's say that that Denver game, I think was denver 665 00:36:27,520 --> 00:36:29,840 Speaker 1: Ne Worleans game last week, the whole quarterbacks and we 666 00:36:29,960 --> 00:36:34,040 Speaker 1: still played the game. Um, that in itself shows you 667 00:36:34,640 --> 00:36:37,880 Speaker 1: how big, how big of a business the NFL is. 668 00:36:37,960 --> 00:36:42,080 Speaker 1: They're going to keep it moving regardless. They need the 669 00:36:42,239 --> 00:36:46,600 Speaker 1: TV revenue that that has to come in. UM and 670 00:36:46,840 --> 00:36:50,680 Speaker 1: and if if if players don't understand that you're doing 671 00:36:50,719 --> 00:36:55,040 Speaker 1: yourself at a disservice and and and don't take things personal. 672 00:36:56,000 --> 00:36:58,680 Speaker 1: UM have that resolved to know that this is a 673 00:36:58,760 --> 00:37:00,520 Speaker 1: business and I gotta do what's best for me, and 674 00:37:00,600 --> 00:37:02,279 Speaker 1: my business in the NFL is always going to do 675 00:37:02,360 --> 00:37:05,560 Speaker 1: with the best for the NFL. There's there's no if 676 00:37:05,680 --> 00:37:09,400 Speaker 1: ends butts about it. And that that Denver a New 677 00:37:09,480 --> 00:37:12,680 Speaker 1: Orleans game is a prime example of it. The game 678 00:37:12,760 --> 00:37:16,160 Speaker 1: today with Pittsburgh in Baltimore Ravens is another example of it. 679 00:37:17,080 --> 00:37:19,400 Speaker 1: Really the truth a matter. Maybe that game should be canceled, 680 00:37:19,440 --> 00:37:23,640 Speaker 1: but it won't need to postpone it because no one 681 00:37:23,719 --> 00:37:28,280 Speaker 1: wants to lose money, and the sooner that the player 682 00:37:28,360 --> 00:37:32,000 Speaker 1: realizes that, the better. So I want to draw some 683 00:37:32,120 --> 00:37:34,399 Speaker 1: connective tissue which I think is important to point out, 684 00:37:34,440 --> 00:37:38,600 Speaker 1: which is that if you think about that lesson which 685 00:37:38,840 --> 00:37:41,960 Speaker 1: I mean, you've identified something so important, and then you 686 00:37:42,200 --> 00:37:47,160 Speaker 1: couple that with what we all saw over the summer 687 00:37:48,040 --> 00:37:50,360 Speaker 1: in terms of this national and we talked about it 688 00:37:50,440 --> 00:37:52,120 Speaker 1: on the show all the time, the sort of national 689 00:37:52,280 --> 00:37:57,800 Speaker 1: reckoning with racial injustice and inequality sports really came to 690 00:37:57,880 --> 00:37:59,960 Speaker 1: the fore in many ways, and there was a realization 691 00:38:00,320 --> 00:38:02,279 Speaker 1: it feels like, and I want you to keep me 692 00:38:02,360 --> 00:38:06,040 Speaker 1: honest here on the part of players of wait, hold 693 00:38:06,080 --> 00:38:09,440 Speaker 1: on a second, I'm the product in many cases as 694 00:38:09,480 --> 00:38:13,080 Speaker 1: an athlete, and I need to sort of look at 695 00:38:13,160 --> 00:38:15,880 Speaker 1: this maybe in a different way. Do you agree with 696 00:38:16,000 --> 00:38:17,960 Speaker 1: sort of that assessment that that is one of the 697 00:38:18,719 --> 00:38:21,880 Speaker 1: the sort of elements of twenty that has maybe forever 698 00:38:22,080 --> 00:38:26,640 Speaker 1: changed our relationship with sports. Absolutely, I think there was 699 00:38:26,680 --> 00:38:29,399 Speaker 1: definitely a reckoning and and it's and it's led by, 700 00:38:29,880 --> 00:38:32,719 Speaker 1: you know, some of our biggest and brightest stars. They 701 00:38:32,920 --> 00:38:35,640 Speaker 1: you know it. I felt like there has been periods 702 00:38:35,680 --> 00:38:39,120 Speaker 1: where our athletes have stepped up and in this period 703 00:38:39,200 --> 00:38:41,759 Speaker 1: where you know, no one wanted to rock the boat 704 00:38:41,800 --> 00:38:45,239 Speaker 1: on any side, right. But I think this new generation 705 00:38:45,280 --> 00:38:51,120 Speaker 1: of athletes have have gotten their voice again with regard 706 00:38:51,160 --> 00:38:54,360 Speaker 1: to social media. That's helped out a lot. But I 707 00:38:54,480 --> 00:38:57,640 Speaker 1: think the the the biggest problem though, that I think 708 00:38:57,719 --> 00:39:02,040 Speaker 1: that players are struggling with. There's there's the heavy hitters 709 00:39:02,080 --> 00:39:04,880 Speaker 1: like the Lebrons right that can sit out games, and 710 00:39:05,080 --> 00:39:08,360 Speaker 1: then there's a guy that barely made the team and 711 00:39:08,440 --> 00:39:12,920 Speaker 1: he's trying his best to provide, you know, a legacy 712 00:39:13,000 --> 00:39:16,319 Speaker 1: for his family, and he needs these games to get 713 00:39:16,320 --> 00:39:19,960 Speaker 1: a new contract. So it's a fine line, um that 714 00:39:20,040 --> 00:39:24,120 Speaker 1: I think you're seeing. But I am seeing the voices 715 00:39:24,239 --> 00:39:26,960 Speaker 1: of our athletes and entertainers starting to be heard. I'm 716 00:39:26,960 --> 00:39:30,960 Speaker 1: seeing a lot of pushback, especially against politicians and fans 717 00:39:31,080 --> 00:39:36,080 Speaker 1: and and media who who are who get on athletes 718 00:39:36,160 --> 00:39:39,200 Speaker 1: for for just not spit stick in the sports. And 719 00:39:39,320 --> 00:39:41,279 Speaker 1: I love that. You know, at the end of the day, 720 00:39:42,160 --> 00:39:46,120 Speaker 1: like I said, only playing for fifteen minutes, um, fifteen 721 00:39:46,160 --> 00:39:48,200 Speaker 1: minutes of thame, that's why you're gonna have and um, 722 00:39:48,239 --> 00:39:50,560 Speaker 1: a few people like Tom Brady and Lebron will have long, 723 00:39:50,880 --> 00:39:55,000 Speaker 1: long careers. But other than that, man, like, what's actually 724 00:39:55,200 --> 00:39:57,640 Speaker 1: what do you stand for? Right? What do you want 725 00:39:57,680 --> 00:40:01,359 Speaker 1: your legacy to be? And and I think what we're 726 00:40:01,400 --> 00:40:03,719 Speaker 1: gonna have at U b S is we're gonna understand 727 00:40:04,360 --> 00:40:07,160 Speaker 1: that we have to get behind our athletes. Not everybody's 728 00:40:07,200 --> 00:40:08,480 Speaker 1: going to be put in a box. It's not a 729 00:40:08,520 --> 00:40:12,360 Speaker 1: cookie cutter type um plan that we have. It's what 730 00:40:12,560 --> 00:40:14,839 Speaker 1: do you want to get? What do you want people 731 00:40:14,880 --> 00:40:17,759 Speaker 1: to remember you as? And my goal is to help 732 00:40:17,800 --> 00:40:21,440 Speaker 1: our clients get there. Now. I want to bring up 733 00:40:21,680 --> 00:40:25,600 Speaker 1: that you are married to the owner of two successful 734 00:40:25,719 --> 00:40:30,839 Speaker 1: dental practices in South Florida. That's a totally separate thing. 735 00:40:31,480 --> 00:40:34,400 Speaker 1: When you it's more than just investing. Now you're you're 736 00:40:34,480 --> 00:40:37,640 Speaker 1: running a business. Can you take us through that and 737 00:40:38,200 --> 00:40:42,800 Speaker 1: what that is like trying to operate a business, especially 738 00:40:42,840 --> 00:40:46,400 Speaker 1: in the COVID world, oh man, And and they're dentists, 739 00:40:46,480 --> 00:40:49,880 Speaker 1: so like so you know, just impersonally like she you know, 740 00:40:50,000 --> 00:40:53,080 Speaker 1: my wife comes home and she has to basically go 741 00:40:53,600 --> 00:40:57,080 Speaker 1: into quarantine for you know, and and and scrub down um. 742 00:40:58,120 --> 00:41:00,160 Speaker 1: And you know, she's almost an essential work because you know, 743 00:41:00,239 --> 00:41:02,279 Speaker 1: she needs to to go in there. But it has 744 00:41:02,360 --> 00:41:04,680 Speaker 1: been tough, you know, and that there have been people 745 00:41:05,320 --> 00:41:09,520 Speaker 1: that have come in, you know, with COVID and employees 746 00:41:09,560 --> 00:41:12,279 Speaker 1: and having to do we shut down or do we 747 00:41:12,360 --> 00:41:15,960 Speaker 1: continue to pay our employees during this time, and and 748 00:41:16,160 --> 00:41:21,680 Speaker 1: understanding that not everybody has, you know, the the ability 749 00:41:21,800 --> 00:41:25,160 Speaker 1: to stay at home and and and and homeschool their 750 00:41:25,239 --> 00:41:27,160 Speaker 1: kids like we do. And we've been blessed, and but 751 00:41:27,480 --> 00:41:30,239 Speaker 1: we have a whole you know, staff of employees that 752 00:41:30,280 --> 00:41:33,440 Speaker 1: are depending on us opening up every single day. So 753 00:41:33,520 --> 00:41:36,680 Speaker 1: it was tough. It definitely was. And um, but the 754 00:41:37,280 --> 00:41:39,040 Speaker 1: goal and the key here is to be honest with 755 00:41:39,239 --> 00:41:42,719 Speaker 1: with people trying to do the right things. And what 756 00:41:42,920 --> 00:41:44,880 Speaker 1: we're trying to do is just be safe, right, go 757 00:41:45,320 --> 00:41:48,879 Speaker 1: and make sure that everyone's protected, and um, changing things 758 00:41:49,000 --> 00:41:51,440 Speaker 1: up and and and and and rolling with the punches. 759 00:41:51,440 --> 00:41:54,520 Speaker 1: Instead of having people sit in the waiting area, now 760 00:41:54,560 --> 00:41:56,560 Speaker 1: you gotta sit in your car, and and instead of 761 00:41:57,080 --> 00:42:00,960 Speaker 1: coming in and touching our iPads, you know, create a 762 00:42:01,000 --> 00:42:02,440 Speaker 1: system where you can do it on your phone and 763 00:42:02,760 --> 00:42:06,680 Speaker 1: register on your phone. So it's been trying. It's been trying. 764 00:42:06,760 --> 00:42:09,520 Speaker 1: We're seeing around not only just our businesses, we're seeing 765 00:42:09,560 --> 00:42:14,680 Speaker 1: businesses closing, We're seeing restaurants suffer, and and unemployment levels 766 00:42:14,680 --> 00:42:18,040 Speaker 1: are still super high. Um. You know, it's it's tough, 767 00:42:18,239 --> 00:42:20,719 Speaker 1: but you know, we're doing our best to get things 768 00:42:20,840 --> 00:42:23,400 Speaker 1: rolling and hopefully within the next few months, you know, 769 00:42:23,480 --> 00:42:27,439 Speaker 1: with the hopefully this vaccine, um, we'll see things ease 770 00:42:27,520 --> 00:42:30,040 Speaker 1: up a little bit. Hey Wally, why does it appear 771 00:42:30,080 --> 00:42:34,440 Speaker 1: that the NBA has the best business relationship between the players, owners, 772 00:42:34,520 --> 00:42:39,160 Speaker 1: and commissioner compared to the other three major sports. Yeah, 773 00:42:39,360 --> 00:42:42,080 Speaker 1: that's a good question. And and mind is mind boggling 774 00:42:42,200 --> 00:42:46,920 Speaker 1: to me. I really feel like the two levels of it. 775 00:42:46,960 --> 00:42:48,640 Speaker 1: I think the NBA has done a good job of 776 00:42:49,280 --> 00:42:52,920 Speaker 1: hiring former players and executive roles and and and have 777 00:42:53,040 --> 00:42:56,200 Speaker 1: an opportunity to coach on a level I think to 778 00:42:56,920 --> 00:43:00,320 Speaker 1: the n B, a from uh from almost in option 779 00:43:00,520 --> 00:43:04,879 Speaker 1: without having helmets on, had the opportunity to a guy 780 00:43:04,960 --> 00:43:08,080 Speaker 1: like Michael Jordans could was bigger than the league. Right, 781 00:43:08,560 --> 00:43:11,480 Speaker 1: the NFL has done a super good job of keeping 782 00:43:11,520 --> 00:43:14,280 Speaker 1: helmets on and keeping the shields in front of everybody. 783 00:43:14,680 --> 00:43:16,880 Speaker 1: And I think that's what's kind of the biggest difference. 784 00:43:16,960 --> 00:43:20,439 Speaker 1: That the NBA has had players that have morphed into 785 00:43:20,719 --> 00:43:25,000 Speaker 1: huge international stars and almost just as popular as the 786 00:43:25,120 --> 00:43:28,280 Speaker 1: NBA themselves, And that I think is the biggest difference, 787 00:43:28,320 --> 00:43:30,600 Speaker 1: where the players have a little more power, and the 788 00:43:30,719 --> 00:43:34,399 Speaker 1: fact that their brands are so huge. The NFL brand 789 00:43:34,480 --> 00:43:37,400 Speaker 1: is the biggest brand in in America. UM. And the 790 00:43:37,480 --> 00:43:39,800 Speaker 1: reason why they've done that is and we devised that 791 00:43:39,880 --> 00:43:44,040 Speaker 1: because they've kept the the the the focus on that 792 00:43:44,200 --> 00:43:48,439 Speaker 1: shield right. I played, you know in almost ten years ago. 793 00:43:48,880 --> 00:43:51,520 Speaker 1: It just keeps on moving. Whistle without with without me. 794 00:43:51,680 --> 00:43:54,960 Speaker 1: Tom Brady is gonna retire soon, maybe not soon, who knows. 795 00:43:55,000 --> 00:43:57,359 Speaker 1: When the NFL will keep moving. You see a guy 796 00:43:57,440 --> 00:44:01,040 Speaker 1: like Pat Mahomes coming on through, right. So, Uh, the 797 00:44:01,160 --> 00:44:03,240 Speaker 1: NFL has done a great job of keeping the focus 798 00:44:03,320 --> 00:44:06,320 Speaker 1: on the shoe and n b A up to their credit, 799 00:44:06,360 --> 00:44:09,080 Speaker 1: their players have a little more freedom and and autonomy 800 00:44:09,120 --> 00:44:13,000 Speaker 1: on how they market themselves and and and and build 801 00:44:13,040 --> 00:44:17,360 Speaker 1: their brands. All right, Well, we have had a great 802 00:44:17,440 --> 00:44:19,920 Speaker 1: time catching up with you. So much to think about, 803 00:44:19,960 --> 00:44:22,440 Speaker 1: so much to look forward to. Uh. In many ways, 804 00:44:22,560 --> 00:44:27,080 Speaker 1: while a ogen Ley, thank you so much. Great to 805 00:44:27,160 --> 00:44:29,719 Speaker 1: spend more time with you. You know, I got to 806 00:44:29,760 --> 00:44:33,520 Speaker 1: catch up a couple of weeks ago on our quick 807 00:44:33,560 --> 00:44:35,800 Speaker 1: Take network and UH to be able to go a 808 00:44:35,880 --> 00:44:37,800 Speaker 1: little deeper here and talk about the news of the 809 00:44:37,840 --> 00:44:40,359 Speaker 1: day is great. Best of luck to you and keep 810 00:44:40,360 --> 00:44:43,080 Speaker 1: in touch with us with all your adventures than anytime. 811 00:44:43,400 --> 00:44:45,759 Speaker 1: So guys really interesting to spend some time with. I mean, 812 00:44:45,840 --> 00:44:48,359 Speaker 1: this is a guy who obviously has a much more 813 00:44:48,480 --> 00:44:50,640 Speaker 1: as I alluded to towards the end. They're much more 814 00:44:50,719 --> 00:44:54,080 Speaker 1: holistic perspective of what it's like to be an athlete. 815 00:44:54,200 --> 00:44:57,640 Speaker 1: And we know just from being like human adults that 816 00:44:57,880 --> 00:45:01,200 Speaker 1: like money is at the core of everything, businesses at 817 00:45:01,239 --> 00:45:04,400 Speaker 1: the core of everything, but I think Lynchy sometimes that 818 00:45:04,560 --> 00:45:10,319 Speaker 1: gets lost or has historically when it comes to professional athletes. Yeah. Well, 819 00:45:10,400 --> 00:45:12,560 Speaker 1: he said that it's hard. The only people that don't 820 00:45:12,600 --> 00:45:15,400 Speaker 1: think of professional sports as a business are the fans 821 00:45:15,800 --> 00:45:19,960 Speaker 1: and the players. And he kept stressing financial literacy, which 822 00:45:20,040 --> 00:45:22,040 Speaker 1: is a term I've heard over and over the last 823 00:45:22,080 --> 00:45:24,440 Speaker 1: couple of years. And I liked his three l So, 824 00:45:24,640 --> 00:45:26,799 Speaker 1: since my last name begins with L. Lynchy, I'm gonna 825 00:45:26,800 --> 00:45:30,879 Speaker 1: go with the his thing of liquidity, longevity, and legacy. Yeah. Yeah, 826 00:45:31,160 --> 00:45:33,680 Speaker 1: that was really good. Bar. You know, this is a 827 00:45:33,760 --> 00:45:38,839 Speaker 1: guy who I'm guessing he I don't have to guess. 828 00:45:38,880 --> 00:45:41,440 Speaker 1: I think he's pretty clear about it that he's in 829 00:45:41,560 --> 00:45:44,760 Speaker 1: this position because the mistakes that he made himself. Read 830 00:45:45,080 --> 00:45:50,040 Speaker 1: the fine print that it hit me square between the eyes, 831 00:45:50,080 --> 00:45:52,600 Speaker 1: because and sometimes I get a little trusting and I'll 832 00:45:52,680 --> 00:45:55,080 Speaker 1: just sign something off and all of a sudden someone says, 833 00:45:55,200 --> 00:45:57,279 Speaker 1: you want my right? What what is that's going on? 834 00:45:58,000 --> 00:46:02,799 Speaker 1: And read the fine print that that really is something 835 00:46:02,880 --> 00:46:05,560 Speaker 1: that everybody needs to follow because we think we know 836 00:46:05,840 --> 00:46:09,839 Speaker 1: what we're signing, and sometimes we don't. Yeah, different world 837 00:46:09,960 --> 00:46:12,400 Speaker 1: for those guys. And I liked his perspective too, on 838 00:46:13,040 --> 00:46:15,680 Speaker 1: kind of where the league is and Lynchy, as you say, 839 00:46:15,920 --> 00:46:20,320 Speaker 1: just I think a lot of reminders that, as you 840 00:46:20,400 --> 00:46:22,360 Speaker 1: guys have heard me say, probably far too often, it 841 00:46:22,400 --> 00:46:25,880 Speaker 1: ain't show friends, it's show business. All right, Let's get 842 00:46:25,920 --> 00:46:28,320 Speaker 1: to the number of the week. You don't want to 843 00:46:28,400 --> 00:46:31,200 Speaker 1: because in German it feels better to be number one 844 00:46:31,239 --> 00:46:33,160 Speaker 1: than number five. I'll wear a number because of Mike. 845 00:46:33,280 --> 00:46:34,759 Speaker 1: We have a chance to go for three in a row. 846 00:46:34,840 --> 00:46:36,759 Speaker 1: Good numbers of a good time. And I first started 847 00:46:36,800 --> 00:46:40,160 Speaker 1: wearing the number, I would just have the floomberg business 848 00:46:40,239 --> 00:46:43,440 Speaker 1: of sports, the number of the week. I feel like 849 00:46:43,560 --> 00:46:47,840 Speaker 1: that guy in that commercial Lucky me. I've found unprotected data. 850 00:46:48,320 --> 00:46:54,800 Speaker 1: Let's see what I can steal under Armour announced the 851 00:46:54,880 --> 00:46:58,440 Speaker 1: launch of the Curry Brand with NBA star Stephen Curry 852 00:46:58,640 --> 00:47:02,200 Speaker 1: his performance basketball where we'll be out December eleven. Now 853 00:47:02,239 --> 00:47:06,160 Speaker 1: they're hoping to compete with Nike and it's Michael Jordan brand. 854 00:47:06,280 --> 00:47:10,640 Speaker 1: Now here's the question. How much has the Jordan's brand 855 00:47:10,880 --> 00:47:18,279 Speaker 1: brought in for Nike annually, oh annually in revenue? So 856 00:47:18,440 --> 00:47:22,640 Speaker 1: this is basically Jordan brand revenue. This is Jordan brand revenue. 857 00:47:22,840 --> 00:47:25,359 Speaker 1: I mean it's got to be in the billions. I'm 858 00:47:25,440 --> 00:47:27,600 Speaker 1: just gonna talk this out. I just go in blind 859 00:47:27,640 --> 00:47:29,680 Speaker 1: to these things, but I gotta I gotta talk you through. 860 00:47:29,680 --> 00:47:31,839 Speaker 1: It's got to be in the billions, right, Lynchy say, 861 00:47:31,920 --> 00:47:35,200 Speaker 1: now I'm co opting you. Well, see, I'm thinking now 862 00:47:35,360 --> 00:47:38,840 Speaker 1: since the last dance came out, it has to have 863 00:47:39,000 --> 00:47:45,120 Speaker 1: gone up. Yeah, I'll say five billion. I'm gonna play that. 864 00:47:45,160 --> 00:47:48,040 Speaker 1: I'm gonna slide underneath you and the prices right here, 865 00:47:48,080 --> 00:47:51,520 Speaker 1: and I'm gonna go three billion. God lend. She needs 866 00:47:51,560 --> 00:47:54,959 Speaker 1: to be on the prices, right, Just more than three 867 00:47:55,160 --> 00:48:00,200 Speaker 1: point five billion dollars, he said. If he said ten, 868 00:48:00,239 --> 00:48:06,640 Speaker 1: I would have said, that's a lot of coins. It's 869 00:48:06,640 --> 00:48:08,880 Speaker 1: a lot of coin. Yeah, I mean I knew it 870 00:48:08,960 --> 00:48:12,120 Speaker 1: had to be in the billions, And I mean that's 871 00:48:12,160 --> 00:48:17,000 Speaker 1: pretty remarkable though, when you think about what that sort 872 00:48:17,040 --> 00:48:23,239 Speaker 1: of financial and business legacy is. And as much as 873 00:48:23,400 --> 00:48:27,320 Speaker 1: we rightly uh you know, talk about Lebron and others 874 00:48:27,480 --> 00:48:30,280 Speaker 1: on this program and obviously has this probably business empire, 875 00:48:31,000 --> 00:48:35,920 Speaker 1: the Jordan's brand is really something that was lightning in 876 00:48:35,960 --> 00:48:37,520 Speaker 1: a bottle. I mean, I think we all remember it 877 00:48:37,680 --> 00:48:41,400 Speaker 1: from being younger men. Uh, you know, it just it 878 00:48:41,600 --> 00:48:44,560 Speaker 1: caught on and then it has just reinvented itself so 879 00:48:44,719 --> 00:48:47,879 Speaker 1: many times over the years, Lynching, you know, my son 880 00:48:47,960 --> 00:48:50,080 Speaker 1: in law is a brilliant guy. He went to Toughs. 881 00:48:50,160 --> 00:48:53,279 Speaker 1: He's uh, he works for Fidelity and when um the 882 00:48:53,400 --> 00:48:55,880 Speaker 1: Last Dance came out, he went out and bought a 883 00:48:55,920 --> 00:48:59,279 Speaker 1: pair of Air Jordan's. Yeah. You also in Michael Jordan 884 00:48:59,320 --> 00:49:02,200 Speaker 1: wanted to retire twenty years ago. Yeah, you know. I mean, 885 00:49:02,320 --> 00:49:06,000 Speaker 1: how many players still or you know, in perpetuity their 886 00:49:06,080 --> 00:49:08,439 Speaker 1: name of their brand, I mean years after they're gone. 887 00:49:08,480 --> 00:49:11,040 Speaker 1: There's Tim Horton's, don't It's something in Canada, but I 888 00:49:11,120 --> 00:49:18,000 Speaker 1: mean you speak in bars language, you know. I have 889 00:49:18,120 --> 00:49:23,320 Speaker 1: to say there's only one brand of footwear of the 890 00:49:23,440 --> 00:49:27,400 Speaker 1: athlete that if you asked anybody today, they wouldn't know 891 00:49:27,680 --> 00:49:32,239 Speaker 1: Chuck Taylor's. They All Stars. Oh yeah, and those are big. 892 00:49:32,320 --> 00:49:34,239 Speaker 1: I didn't know who Chuck Taylor was back when I 893 00:49:34,360 --> 00:49:37,279 Speaker 1: was a kid and they had the All Stars and 894 00:49:43,239 --> 00:49:46,439 Speaker 1: oh min We out of time. We're out of time. 895 00:49:46,640 --> 00:49:48,880 Speaker 1: I think we're out of time. You've been listening to 896 00:49:48,960 --> 00:49:51,680 Speaker 1: Bloomberg Business of Sports. We're here each and every week 897 00:49:51,760 --> 00:49:55,440 Speaker 1: at the same time, plus online wherever you get your podcast. 898 00:49:55,480 --> 00:49:59,040 Speaker 1: You can catch those Mondays Wednesdays and Thursdays. I'm Jason 899 00:49:59,080 --> 00:50:00,840 Speaker 1: Kelly on Twitter at jay and killing News and just 900 00:50:00,960 --> 00:50:04,560 Speaker 1: apologizing to all of those poor kids in Massachusetts who 901 00:50:04,640 --> 00:50:09,120 Speaker 1: had to stroll into a classroom and have Mr Lynchy 902 00:50:09,280 --> 00:50:13,319 Speaker 1: tell them how to balance their checkbooks. Maybe that's why 903 00:50:13,320 --> 00:50:18,040 Speaker 1: I only lasted three days. Yea. And I'm Mike Lynch. 904 00:50:18,320 --> 00:50:20,600 Speaker 1: Still waiting for my prize for winning number of the Week, 905 00:50:20,680 --> 00:50:22,560 Speaker 1: but I won't hold my breath on that one. You 906 00:50:22,600 --> 00:50:25,400 Speaker 1: can follow me at Lynch w CBB. You know what 907 00:50:25,480 --> 00:50:29,799 Speaker 1: the Nichols they had bees on him back then, Michael Barr, 908 00:50:29,880 --> 00:50:33,080 Speaker 1: and you can follow me on Twitter that Big Bar Sports. 909 00:50:33,960 --> 00:50:38,320 Speaker 1: You're listening to the Bloomberg Business of Sports and Bloomberg 910 00:50:38,440 --> 00:50:39,440 Speaker 1: Radio around the world.