WEBVTT - Dave Butler Discusses Finance and Basketball

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<v Speaker 1>This is Master's in Business with Barry Ridholts on Bloomberg Radio.

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<v Speaker 1>This week on the podcast, I have an extra special guest.

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<v Speaker 1>His name is Dave Butler, and he is the co

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<v Speaker 1>CEO of Dimensional Fund Advisors, which manages about six hundred

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<v Speaker 1>billion dollars UM. Dave has really a fascinating background UM,

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<v Speaker 1>not only academically but in the professional sports world UH,

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<v Speaker 1>and the arc of his career over the past let's

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<v Speaker 1>call it thirty years, very much tracks the development of

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<v Speaker 1>many of the dominant trends that have taken place today

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<v Speaker 1>in finance. So whether it's independent advice, or indexing or

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<v Speaker 1>multi factor investing, he has been a part of UM,

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<v Speaker 1>let's just cool it, the movement. Dimensional Funds UH is

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<v Speaker 1>very much a culture driven, philosophically driven firm that he's

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<v Speaker 1>been a large part of for a long time. Not

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<v Speaker 1>only does he work with his co CEO, GERARDA. Riley,

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<v Speaker 1>but he also works closely with Chairman David booth Um,

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<v Speaker 1>directing UH Dimensional Funds into the latest iteration of of

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<v Speaker 1>where finance is going UH. If you are at all

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<v Speaker 1>interested in independent advisory, asset management, factor based investing, UH,

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<v Speaker 1>sustainable based investing, I think you will find this conversation

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<v Speaker 1>to be absolutely fascinating. So, with no further ado, my

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<v Speaker 1>conversation with Dave Butler. My special guest this week is

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<v Speaker 1>David Butler. He is the co CEO and head of

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<v Speaker 1>Global Financial Advisor Services for Dimensional Fund Advice Serves, which

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<v Speaker 1>manages over six hundred billion dollars. Dave got his BS

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<v Speaker 1>from Berkeley and his NBA same place before he decided

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<v Speaker 1>to play around with round ball a little bit. Uh.

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<v Speaker 1>Dave Butler, welcome to Bloomberg. Thank you. So let's let's

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<v Speaker 1>talk a little bit about pre finance career. You played

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<v Speaker 1>basketball in college and you were drafted by the Celtics.

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<v Speaker 1>That's right. Yeah, So I was drafted by the Celtics

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<v Speaker 1>back in seven and uh. The year I got drafted,

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<v Speaker 1>oddly enough, they had a strike. An NBA player strikes.

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<v Speaker 1>So normally, as a player, you get a chance to

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<v Speaker 1>go try out and they can tell you whether you

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<v Speaker 1>have a shot to make it or not. Unfortunately, didn't

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<v Speaker 1>have a tryout that particular summer, so I made a

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<v Speaker 1>decision to go over to Turkey and and play my

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<v Speaker 1>first year in Turkey. Um, I had a I was

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<v Speaker 1>actually a young kid just sitting around the house in

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<v Speaker 1>the summer, and uh, you know, I know, I'll go

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<v Speaker 1>to the Middle East of my Calton said, hey, s

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<v Speaker 1>tam Bowl wants you to come over and try out.

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<v Speaker 1>And I had been in great shape. I was getting

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<v Speaker 1>ready for the Celtic camp. I went over to Turkey

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<v Speaker 1>and they offered me twice what I would have made

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<v Speaker 1>as a rookie in the NBA. And I thought to myself,

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<v Speaker 1>I wasn't sure when the NBA strike would end, so

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<v Speaker 1>I thought, well, I'll go over to Turkey, I'll work

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<v Speaker 1>on my game, I'll get better, I'll make my first

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<v Speaker 1>year's worth of money, and then I'll come back and

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<v Speaker 1>I'll make the NBA the next year and make the Celtics.

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<v Speaker 1>And but fate intervened, didn't it. Fate intervened, And I

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<v Speaker 1>think it was about halfway through my season in Istanbul.

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<v Speaker 1>I end up tearing a It was called a gas rock,

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<v Speaker 1>which is your gap your calf muscle, so the muscle

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<v Speaker 1>that connects your calf to your lower leg. And I

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<v Speaker 1>sat out for probably about a week. Um, when you're

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<v Speaker 1>the American player on a on a European team like

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<v Speaker 1>in Istanbul, there's one American per team. Is that by

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<v Speaker 1>rule or in instant in Turkey that was the rule.

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<v Speaker 1>Is that a minimum or a maximum minimum uh and

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<v Speaker 1>a maximum, it's the only number you can have. So

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<v Speaker 1>there's one player, one American per team. And the expectation,

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<v Speaker 1>of course, if you're that one player, is that you

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<v Speaker 1>need to lead the team in scoring, and the lead

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<v Speaker 1>team and rebound. You gotta you've got to be the

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<v Speaker 1>main person. So when I got back to the States

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<v Speaker 1>after my injury, my doctor said, you know, that was

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<v Speaker 1>probably a two to three month uh, sit out type

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<v Speaker 1>of nillary. And I was out for about a week. Uh,

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<v Speaker 1>they take me up, and I kind of faked my

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<v Speaker 1>way through the rest of the season. And that was

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<v Speaker 1>the downside is I did a little bit of permanent

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<v Speaker 1>damage to my calf and never really quite got back

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<v Speaker 1>to where I I thought I could actually make the NBA. Yeah,

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<v Speaker 1>normally at that age you're fairly immortal and recover pretty quickly.

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<v Speaker 1>This had to be Was this a practice injury or

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<v Speaker 1>an actual game injury? It was a actually a practice injury.

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<v Speaker 1>So it's kind of one of those up and back

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<v Speaker 1>drills and and I stopped and get ready to take off,

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<v Speaker 1>and I heard this big snap and heard it. Yeah,

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<v Speaker 1>other other people in the gym heard it too, And

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<v Speaker 1>I thought my achilles because you always here, I've watched

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<v Speaker 1>basketball games and you hear that pop. Someone from the

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<v Speaker 1>Knicks trying to remember who it was. Um tour there there,

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<v Speaker 1>Um was it? Maybe it was the A. C. L

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<v Speaker 1>heard it pop on television. It's a afying sound, which

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<v Speaker 1>exactly what it is. You know, right when it happens,

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<v Speaker 1>you know you're you're you're done. So uh, you know

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<v Speaker 1>that was it. That was That was the moment when

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<v Speaker 1>you know, my leg kind of just you know, was

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<v Speaker 1>limited my my potential. So I always thought I was

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<v Speaker 1>I was a good enough player. I played enough positions

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<v Speaker 1>and I and I did enough things. Well. I didn't

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<v Speaker 1>ever do anything super super well, but I was good

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<v Speaker 1>enough to I think at my peak, in my highest level,

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<v Speaker 1>I could I could be the kind of guy that

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<v Speaker 1>could collaborate and be on a team and you know

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<v Speaker 1>I could. I could tip and I could rebound, and

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<v Speaker 1>I could do that sort of dirty man kind of

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<v Speaker 1>work on the basketball court that coach appreciated. Charles Oakley,

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<v Speaker 1>Dennis Rodman roll Yeah about six nine, oh, so you

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<v Speaker 1>could a little bit more maybe a little bit more outside.

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<v Speaker 1>You know, I would had to score in Europe. I

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<v Speaker 1>had to be able to shoot from the outside, and

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<v Speaker 1>three point line had had just come into the existence

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<v Speaker 1>at that time, so the three point line wasn't part

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<v Speaker 1>of the game like it is now. Uh So I

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<v Speaker 1>didn't really shoot threes, but I but I could, you know,

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<v Speaker 1>have a good mid range score. I could rebound, I

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<v Speaker 1>could dunk, and I could I could jump pretty well.

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<v Speaker 1>People used to, um, you know, think of me as

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<v Speaker 1>a kind of a high flyer, kind of inside type

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<v Speaker 1>of person. So that was always a big part of

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<v Speaker 1>my game. And your brother played professionally as well. Yes,

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<v Speaker 1>my brother Greg is a bigger guy. He's about a

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<v Speaker 1>seven footer. So this is what I call my little brother.

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<v Speaker 1>But he's seven footer. He played at Stanford. I played

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<v Speaker 1>at cal and uh so, he and I actually played

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<v Speaker 1>against each other in college versus Stanford, so as UCLA

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<v Speaker 1>versus USC in the Bay area kind of thing. But

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<v Speaker 1>we actually guarded each other, so we we were on

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<v Speaker 1>the court playing against one another, which I imagine I

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<v Speaker 1>imagine you did that growing up anyway. Not not unfamiliar

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<v Speaker 1>with banging body. Yeah, we we played all day long.

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<v Speaker 1>We had a we had a uh you know, like

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<v Speaker 1>every other kid. We had on a driveway, front yard,

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<v Speaker 1>we had a we had a basket up on the

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<v Speaker 1>on the garage. We played. I had an old brother.

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<v Speaker 1>My I do have an older brother, Mike that he's

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<v Speaker 1>about six four or six five. So he's the run

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<v Speaker 1>to the letter. He used the run to the litter.

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<v Speaker 1>But you know, growing up, people used to laugh because

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<v Speaker 1>they look at the three of us, and growing up

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<v Speaker 1>we're all about a year and a half to two

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<v Speaker 1>years apart, but we're all the same size growing up,

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<v Speaker 1>so that people thought we were triplets. Possibly there's no

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<v Speaker 1>size difference, but he was. He was a tougher guy.

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<v Speaker 1>He was more physical. Uh So I used to play

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<v Speaker 1>against him quite a bit and played him in the

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<v Speaker 1>front yard all day long, and um we used to

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<v Speaker 1>go at it pretty well. Um So, so you had

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<v Speaker 1>to be thinking beyond a career in sports, because not

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<v Speaker 1>only do you go undergraduate at Berkeley, but you get

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<v Speaker 1>your m b a. Was it business or finance? What

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<v Speaker 1>what were you interested in when you were in school? Yeah, well,

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<v Speaker 1>my my dad was an accountant and he was always

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<v Speaker 1>a business finance guy. And he's six six three, a

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<v Speaker 1>decent size. Um, but he was always very focused on academics.

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<v Speaker 1>So he, you know, regardless of all the athletic accomplishments

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<v Speaker 1>or acknowledgements to he never really paid much attention to that.

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<v Speaker 1>He always talked about school and books and and all

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<v Speaker 1>what's going on in what are you doing in class

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<v Speaker 1>and so forth. So, um, So I was sort of

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<v Speaker 1>geared in that direction anyway. And I think when I

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<v Speaker 1>finally made my college decision, it came down to cal Stanford,

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<v Speaker 1>and Harvard. Those are my final three choices. So obviously

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<v Speaker 1>there was some academic aspect to to those three names

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<v Speaker 1>that uh clearly weren't basketball shops necessarily a really great

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<v Speaker 1>academic You got into Stanford, you got into Harvard, but

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<v Speaker 1>you chose Berkeley because of the basketball. Uh. You know,

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<v Speaker 1>I had a The story goes, I went on a

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<v Speaker 1>weekend visit to each one of those. I went, I'm

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<v Speaker 1>a California kids, southern California. I went to Harvard. It

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<v Speaker 1>was happened to be ten degrees and snowing, and I

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<v Speaker 1>just sort of scratched my head and I just couldn't

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<v Speaker 1>contemplate being out there in that in that weather. And

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<v Speaker 1>I thought I was gonna be back in California anyway.

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<v Speaker 1>So I came down to cal Stanford and UH. I

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<v Speaker 1>went up to Stanford and for the weekend, and when

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<v Speaker 1>I went to two movies and sat around a dorm

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<v Speaker 1>was super boring at the time for me. I went

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<v Speaker 1>to cal and uh first night there, I went to

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<v Speaker 1>toga party at a fraternity house that I thought was great.

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<v Speaker 1>I went to a football game the next morning with

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<v Speaker 1>you know, great son and and a lot of fun

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<v Speaker 1>people around. We went to San Francisco that night, and

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<v Speaker 1>I came back and I told my mom Dad, I

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<v Speaker 1>I think, I think this is where I want to be.

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<v Speaker 1>It's gonna be a great place to play basketball and

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<v Speaker 1>enjoy myself as a student. That's very funny. You have

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<v Speaker 1>a unique vantage point because not only were you an

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<v Speaker 1>athlete in college and professionally, but you work in finance.

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<v Speaker 1>And the question that I have to ask is, how

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<v Speaker 1>is it that there are so many horror stories about

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<v Speaker 1>athletes frittering away all their money. They have it stolen

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<v Speaker 1>from them, They haven't managers who don't really do what's

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<v Speaker 1>best for them. They are fairly reckless. What why is this?

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<v Speaker 1>You know, it's funny. David Booth, the founder of Dimensional

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<v Speaker 1>and I talked about this all the time because we're

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<v Speaker 1>both big basketball fans. I think it's um you know,

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<v Speaker 1>success comes really early to athletes, very young, young, very immature,

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<v Speaker 1>and oftentimes you, you and I will include myself, you

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<v Speaker 1>feel invincible so athletically, you're bigger, you're stronger, you're faster,

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<v Speaker 1>you can you know, the idea of being thirty or

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<v Speaker 1>forty or fifty years old, it doesn't even seem plausible,

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<v Speaker 1>you know, at the time. So the idea of actually

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<v Speaker 1>thinking into the future and then saving or trying to

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<v Speaker 1>be conservative about how you spend and so forth, it's

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<v Speaker 1>just not something that comes to mind at that time.

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<v Speaker 1>And Uh, I think that's part of the issue is

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<v Speaker 1>I just don't think the maturity level is there to

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<v Speaker 1>be able to differentiate how and why you would actually

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<v Speaker 1>make a plan from a financial perspective, you know, into

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<v Speaker 1>your future. There was there was a huge Sports Illustrated article,

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<v Speaker 1>I know, maybe ten years ago or and the numbers

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<v Speaker 1>about the NFL are horrifying, and the NBA and Major

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<v Speaker 1>League Baseball not all that much better. Uh has that

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<v Speaker 1>changed at all? Or athletes becoming a little smarter about

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<v Speaker 1>their money or is it still the same sets of

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<v Speaker 1>temptations and impulses. Well, I've been I've been doing this

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<v Speaker 1>for twenty five years now, dimensional and I've had the

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<v Speaker 1>same discussion I did twenty five years ago as I

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<v Speaker 1>did today, because people asked me that as an old athlete,

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<v Speaker 1>you know, how do you change the energy and the

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<v Speaker 1>momentum around athletes in their future in terms of finance,

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<v Speaker 1>And it's um it just I think it comes back

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<v Speaker 1>to there's a there's an ego aspect. Uh, there's a

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<v Speaker 1>mentality that you know that this this is never gonna end.

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<v Speaker 1>But to your point, you know, when you look at

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<v Speaker 1>the NFL, I think the average career is three years

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<v Speaker 1>and the NBA is something on the order of two

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<v Speaker 1>to three years. And when you think about how long

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<v Speaker 1>you know this these careers after the athletic career is

0:11:27.920 --> 0:11:31.480
<v Speaker 1>gonna last, it's it dwarfs anything athletically. But to get

0:11:31.520 --> 0:11:33.280
<v Speaker 1>that message across to a young kid, I think it's

0:11:33.320 --> 0:11:36.600
<v Speaker 1>really tough. My my personal perspective on it, and I've

0:11:36.600 --> 0:11:39.000
<v Speaker 1>talked to David Booth about this as well as I

0:11:39.040 --> 0:11:42.080
<v Speaker 1>think the n c A UH with college athletes ought

0:11:42.160 --> 0:11:45.960
<v Speaker 1>to put some sort of a trust fund together, you know,

0:11:45.960 --> 0:11:47.400
<v Speaker 1>with the money they're making off the n c A

0:11:47.440 --> 0:11:49.920
<v Speaker 1>tournament and so forth, put a trust fund together that's

0:11:49.960 --> 0:11:53.679
<v Speaker 1>not touchable, not available till till age um. And at

0:11:54.720 --> 0:11:57.080
<v Speaker 1>once a kid has had the chance to go through

0:11:57.559 --> 0:12:00.640
<v Speaker 1>the professional process, maybe they get injured like I did,

0:12:01.000 --> 0:12:03.120
<v Speaker 1>and they start looking around and they think, you know,

0:12:03.200 --> 0:12:06.160
<v Speaker 1>this athletic thing is not going to happen. Uh. Then

0:12:06.200 --> 0:12:07.920
<v Speaker 1>that's the moment when I think, and I, you know,

0:12:07.960 --> 0:12:10.240
<v Speaker 1>a trust that would allow them to go back to school,

0:12:10.360 --> 0:12:12.400
<v Speaker 1>go back to get a grad degree, etcetera, etcetera, would

0:12:12.440 --> 0:12:15.640
<v Speaker 1>be would be really really valuable. At one or twenty,

0:12:15.640 --> 0:12:17.840
<v Speaker 1>it just is not going to happen, because again, they're

0:12:17.880 --> 0:12:20.439
<v Speaker 1>invincible and they can't imagine that they're not the one

0:12:20.480 --> 0:12:23.120
<v Speaker 1>that's going to go play professional sports. I can tell

0:12:23.120 --> 0:12:25.680
<v Speaker 1>you every every player on my Cal basketball team, all

0:12:25.720 --> 0:12:28.240
<v Speaker 1>twelve guys, I thought for sure that they were the

0:12:28.240 --> 0:12:30.560
<v Speaker 1>one that was going to go play in the NBA.

0:12:30.679 --> 0:12:32.679
<v Speaker 1>And it's it's frankly because all of them were all

0:12:32.679 --> 0:12:35.400
<v Speaker 1>State and All American and all this and all that. Um,

0:12:35.440 --> 0:12:37.319
<v Speaker 1>So there's a lot of ego into it. There's a

0:12:37.360 --> 0:12:39.959
<v Speaker 1>lot of parental ego. I see that now with my kids.

0:12:40.960 --> 0:12:45.720
<v Speaker 1>The parents I think are so enamored with sport and

0:12:45.760 --> 0:12:50.360
<v Speaker 1>with the notoriety if you will, that comes from athletic success,

0:12:50.440 --> 0:12:52.720
<v Speaker 1>that they get involved and they get energized by the

0:12:52.720 --> 0:12:55.319
<v Speaker 1>whole thing, and I think that I think that's problematic

0:12:55.360 --> 0:12:57.199
<v Speaker 1>as well. So I, you know, with my kids, I

0:12:57.800 --> 0:13:00.360
<v Speaker 1>try to just say, look, you know, it's all about school,

0:13:00.400 --> 0:13:02.240
<v Speaker 1>just like my dad is all about academics. If you

0:13:02.320 --> 0:13:04.160
<v Speaker 1>happen to be a good basketball player, I happen to

0:13:04.200 --> 0:13:07.240
<v Speaker 1>be a good volleyball player, great, God bless you. That

0:13:07.320 --> 0:13:09.199
<v Speaker 1>might help you get into a better school. But it's

0:13:09.240 --> 0:13:10.720
<v Speaker 1>never gonna be about that. It's going to be all

0:13:10.760 --> 0:13:16.199
<v Speaker 1>about academics. You seem horrifically rational and reasonable. We mentioned

0:13:16.679 --> 0:13:19.559
<v Speaker 1>the length of careers. You've been doing this for twenty

0:13:19.640 --> 0:13:24.440
<v Speaker 1>five years. Tell us how you transition from sports into finance.

0:13:24.440 --> 0:13:26.439
<v Speaker 1>How did you end up on Wall Street? Well, you're

0:13:26.480 --> 0:13:27.960
<v Speaker 1>you're a New York guy, so I think you'll get

0:13:28.000 --> 0:13:30.319
<v Speaker 1>a kick out of this this story. So I I

0:13:30.360 --> 0:13:33.840
<v Speaker 1>had gone, um, I'll step back. I had started my

0:13:33.960 --> 0:13:37.520
<v Speaker 1>m b A as a as a basketball player in college.

0:13:37.520 --> 0:13:39.520
<v Speaker 1>So I happen to have a knee injury my junior

0:13:39.559 --> 0:13:42.080
<v Speaker 1>year of college. UH. And what that allowed me to

0:13:42.080 --> 0:13:44.280
<v Speaker 1>do was it allowed me to start taking grad classes

0:13:44.360 --> 0:13:47.360
<v Speaker 1>my last year while I had eligibility. So I started

0:13:47.400 --> 0:13:49.680
<v Speaker 1>my m b A. I had gone off and I

0:13:49.679 --> 0:13:51.640
<v Speaker 1>wanted to find out if I could play professionally. So

0:13:51.679 --> 0:13:54.440
<v Speaker 1>I had gone to Istanbul to Turkey. The following year,

0:13:54.480 --> 0:13:57.400
<v Speaker 1>I had gone to Japan. UM. But there's a window,

0:13:57.440 --> 0:13:59.480
<v Speaker 1>I think of five years to finish up your MBA

0:13:59.559 --> 0:14:01.280
<v Speaker 1>once you had started it. So I decided I would

0:14:01.320 --> 0:14:03.959
<v Speaker 1>go back because my caff injury, had go back and

0:14:04.000 --> 0:14:06.280
<v Speaker 1>finish up my NBA at Berkeley UM. And so I

0:14:06.360 --> 0:14:09.400
<v Speaker 1>did that, and uh, you know, like every athlete, I

0:14:09.440 --> 0:14:11.240
<v Speaker 1>still had the bug. I thought I could still do

0:14:11.280 --> 0:14:13.960
<v Speaker 1>a little something. So I end up going for my

0:14:14.040 --> 0:14:16.599
<v Speaker 1>last year. I went to UH to England to Birmingham

0:14:17.240 --> 0:14:19.960
<v Speaker 1>in the UK, and I was about I went for

0:14:19.960 --> 0:14:21.920
<v Speaker 1>about two months and I realized that my leg was

0:14:21.960 --> 0:14:24.040
<v Speaker 1>still as bad as it's ever been. I knew my

0:14:24.080 --> 0:14:27.200
<v Speaker 1>career was done. I had mentally pretty much checked out. UM.

0:14:27.320 --> 0:14:31.160
<v Speaker 1>I had actually interviewed with Mary lynch Um back in

0:14:31.600 --> 0:14:34.920
<v Speaker 1>my time at the doing my NBA at Berkeley, and

0:14:35.000 --> 0:14:36.480
<v Speaker 1>at the time they said, well, we don't have a

0:14:36.480 --> 0:14:38.120
<v Speaker 1>spot for you right now, but we love to keep

0:14:38.120 --> 0:14:40.160
<v Speaker 1>in touch. We think we have a spot for you.

0:14:40.800 --> 0:14:42.840
<v Speaker 1>Uh So, long story short. Two months into it, I'm

0:14:42.840 --> 0:14:46.280
<v Speaker 1>sitting in Birmingham, England, and my mom calls and said,

0:14:46.560 --> 0:14:49.240
<v Speaker 1>a gentleman from mary Lynch just called and wanted to

0:14:49.280 --> 0:14:51.880
<v Speaker 1>talk to you. So I got on the phone with

0:14:51.960 --> 0:14:53.320
<v Speaker 1>him and he said, we've got a spot for you

0:14:53.360 --> 0:14:55.520
<v Speaker 1>on the desk here in New York. We love to

0:14:55.560 --> 0:14:58.080
<v Speaker 1>have you join. When can you start? And this was

0:14:58.120 --> 0:15:00.880
<v Speaker 1>Saturday afternoon a month I see you Monday, So I

0:15:01.000 --> 0:15:04.520
<v Speaker 1>basically I got. I called my brother who has had

0:15:04.560 --> 0:15:07.280
<v Speaker 1>been with the Knicks, uh seven ft tall. I said, hey, Greg,

0:15:07.320 --> 0:15:09.520
<v Speaker 1>I'm gonna fly in Sunday. I said, I got to

0:15:09.560 --> 0:15:11.800
<v Speaker 1>borrow a suit because I don't have one. So I

0:15:11.840 --> 0:15:13.680
<v Speaker 1>borrowed a suit from my brother Greg. I showed up

0:15:13.680 --> 0:15:15.800
<v Speaker 1>in the office on Monday morning and that was my

0:15:15.880 --> 0:15:19.640
<v Speaker 1>quote unquote transition out of athletics and into into my career.

0:15:19.720 --> 0:15:21.880
<v Speaker 1>So a lot shorter than most people. How long did

0:15:21.920 --> 0:15:24.680
<v Speaker 1>you work in New York for what was here? I'd

0:15:24.680 --> 0:15:27.560
<v Speaker 1>say about seven years total, so about I think three

0:15:27.600 --> 0:15:30.360
<v Speaker 1>and a half years with Maryland and I came back

0:15:30.400 --> 0:15:33.120
<v Speaker 1>with Dementiel for another four years or so in New

0:15:33.200 --> 0:15:35.880
<v Speaker 1>York and New York. We actually had an office in Stanford, Connecticut.

0:15:36.760 --> 0:15:40.520
<v Speaker 1>And then when did you move to? Was the h

0:15:40.640 --> 0:15:43.040
<v Speaker 1>Q and Austin back then or no, it was in

0:15:43.200 --> 0:15:47.240
<v Speaker 1>Santa Monica, California. Yeah, oh really? And then now it's

0:15:47.760 --> 0:15:51.160
<v Speaker 1>I believe it's Austin. And isn't there a new office

0:15:51.200 --> 0:15:53.200
<v Speaker 1>opening up on the East coast. We're opening up in

0:15:53.320 --> 0:15:55.720
<v Speaker 1>Charlotte in February of next year, two nights. And is

0:15:55.720 --> 0:15:58.640
<v Speaker 1>that going to be the new headquarters. We'll have basically

0:15:58.720 --> 0:16:03.440
<v Speaker 1>two large headquarters. So so Austin will hold people, Charlotte

0:16:03.440 --> 0:16:05.600
<v Speaker 1>will hold about six or seven hundred. And we still

0:16:05.600 --> 0:16:08.200
<v Speaker 1>have an office in Santa Santa Monica in California. We

0:16:08.200 --> 0:16:10.840
<v Speaker 1>have about a hundred fifty people there. What was your

0:16:10.880 --> 0:16:13.360
<v Speaker 1>initial role at d f A and how did this

0:16:13.480 --> 0:16:18.680
<v Speaker 1>eventually become co CEO. Well, I was just a long

0:16:18.760 --> 0:16:21.360
<v Speaker 1>story short as I was at uh, you know, here

0:16:21.360 --> 0:16:25.160
<v Speaker 1>in New York, and I had um decided that I

0:16:25.200 --> 0:16:27.880
<v Speaker 1>was going to get out of financial services. I didn't

0:16:27.880 --> 0:16:31.200
<v Speaker 1>want to necessarily be in the industry. The from what

0:16:31.480 --> 0:16:33.840
<v Speaker 1>I kind of I saw and I felt and I

0:16:33.840 --> 0:16:35.440
<v Speaker 1>I just said I was gonna go be a teacher

0:16:35.440 --> 0:16:38.520
<v Speaker 1>and a coach in California. UM, so I mentally decided

0:16:38.560 --> 0:16:41.200
<v Speaker 1>I was gonna move back to California. I was sitting

0:16:41.240 --> 0:16:42.560
<v Speaker 1>on the desk one day, I was reading the Wall

0:16:42.560 --> 0:16:45.040
<v Speaker 1>Street Journal and I saw an ad that's aid money manager,

0:16:45.120 --> 0:16:48.360
<v Speaker 1>Santa Monica, California. And I thought, you know, why not,

0:16:48.400 --> 0:16:51.080
<v Speaker 1>I'll just send a resume out just in case, UM,

0:16:51.480 --> 0:16:54.880
<v Speaker 1>you have one more option. And UH turned out that

0:16:54.880 --> 0:16:59.520
<v Speaker 1>that Santa Monica California firm was Dimensional Fund Advisors. And

0:16:59.600 --> 0:17:03.240
<v Speaker 1>so I was on a Christmas break back in four

0:17:04.119 --> 0:17:07.160
<v Speaker 1>I flew out to California. I went to their offices

0:17:07.200 --> 0:17:10.120
<v Speaker 1>to do an interview and I met a gentleman named

0:17:10.160 --> 0:17:14.520
<v Speaker 1>Dan Wheeler. And Dan was the first UH financial advisor

0:17:14.600 --> 0:17:16.960
<v Speaker 1>to use Dimensional Funds in his practice. He was an

0:17:17.000 --> 0:17:20.119
<v Speaker 1>independent advisor working through Schwab at the time, and he

0:17:20.160 --> 0:17:23.080
<v Speaker 1>was running the practice the business foward Dimensional UH. And

0:17:23.160 --> 0:17:25.320
<v Speaker 1>Dan sent me down basically, and I had what I

0:17:25.400 --> 0:17:28.480
<v Speaker 1>what we we you know, UH we call a hab

0:17:28.480 --> 0:17:31.280
<v Speaker 1>moment um. He he just sat me down and said,

0:17:31.320 --> 0:17:33.760
<v Speaker 1>here's how the capital markets work, here's how we think,

0:17:34.200 --> 0:17:37.080
<v Speaker 1>here's what an independent advisor is here's how they act

0:17:37.119 --> 0:17:39.960
<v Speaker 1>as a fiducier to the client. You know, that combination

0:17:40.000 --> 0:17:41.600
<v Speaker 1>is one that we think is the right answer for

0:17:41.640 --> 0:17:44.120
<v Speaker 1>the end client and one that hasn't been delivered to clients.

0:17:44.400 --> 0:17:48.480
<v Speaker 1>Uh in in financial services space. And I remember I

0:17:48.480 --> 0:17:50.320
<v Speaker 1>walked out of that office and I thought to myself,

0:17:50.359 --> 0:17:52.200
<v Speaker 1>you know, I could, I could, I could be part

0:17:52.200 --> 0:17:54.800
<v Speaker 1>of this. This is something that's really interesting and exciting

0:17:54.840 --> 0:17:58.159
<v Speaker 1>to me. Uh and I Uh, I went up and

0:17:58.320 --> 0:18:01.280
<v Speaker 1>had lunch that day. Martin Miller was a Nobel Prize winner.

0:18:01.760 --> 0:18:04.399
<v Speaker 1>You know, Dan David Booth had another appointment to go to,

0:18:04.520 --> 0:18:08.240
<v Speaker 1>so he asked Dan to take Burton Miller to lunch

0:18:08.240 --> 0:18:10.399
<v Speaker 1>with him. And Dan said, sure, but I got this

0:18:10.400 --> 0:18:13.000
<v Speaker 1>this new guy here, Dave Butler that, uh, we'll have

0:18:13.040 --> 0:18:15.320
<v Speaker 1>to go with us. And David said that's fine. And

0:18:15.359 --> 0:18:17.800
<v Speaker 1>so I sat there at lunch with Nobel Prize winner

0:18:17.880 --> 0:18:20.399
<v Speaker 1>in finance, Martin Miller, and he he talked about all

0:18:20.400 --> 0:18:23.719
<v Speaker 1>those really simplistic, you know, financial concepts like you know,

0:18:24.440 --> 0:18:26.960
<v Speaker 1>he used to say, diversification as your buddy, you know,

0:18:27.080 --> 0:18:30.920
<v Speaker 1>cost matter, you know, markets, work, prices are fishing, etcetera, etcetera.

0:18:31.440 --> 0:18:34.120
<v Speaker 1>And I just had this kind of epiphany of of

0:18:34.359 --> 0:18:37.479
<v Speaker 1>what I thought the capital markets could deliver and should be,

0:18:37.520 --> 0:18:39.800
<v Speaker 1>and then how that coupled with the independent advice story

0:18:39.840 --> 0:18:41.440
<v Speaker 1>from Dan and I thought, man, this is a place

0:18:41.440 --> 0:18:44.640
<v Speaker 1>where I think I could I could spend some time fascinating.

0:18:45.200 --> 0:18:49.720
<v Speaker 1>The firm manages over six hundred billion dollars. And we

0:18:49.720 --> 0:18:53.800
<v Speaker 1>were talking about how you joined the firm and really

0:18:54.119 --> 0:18:57.480
<v Speaker 1>sort has a very different type of firm from the

0:18:57.560 --> 0:19:01.920
<v Speaker 1>bigger bulge bracket UH firms that you had been used

0:19:01.960 --> 0:19:05.640
<v Speaker 1>to in New York. How did that lead to your

0:19:05.840 --> 0:19:08.639
<v Speaker 1>arc of your career at Dimensional Funds? What did you

0:19:08.720 --> 0:19:12.360
<v Speaker 1>start doing and where did it take you? Well? I

0:19:12.400 --> 0:19:14.600
<v Speaker 1>started out as a what we call regional director, So

0:19:14.680 --> 0:19:17.560
<v Speaker 1>that's a person that works with advisors, um, you know,

0:19:17.600 --> 0:19:19.800
<v Speaker 1>out in the field. But you know, I think that

0:19:19.840 --> 0:19:22.560
<v Speaker 1>I think the key point for me is as I

0:19:22.600 --> 0:19:25.840
<v Speaker 1>mentioned earlier. We you know, on Monday morning, I walked

0:19:25.840 --> 0:19:29.600
<v Speaker 1>into Demential's offices and had this interview and UH and

0:19:29.720 --> 0:19:32.119
<v Speaker 1>Dan Wheeler was was terrific and he said, you know,

0:19:32.119 --> 0:19:34.439
<v Speaker 1>why don't you come back the following Monday and start

0:19:35.560 --> 0:19:38.399
<v Speaker 1>And you know, we didn't talk about any compensation, We

0:19:38.400 --> 0:19:40.480
<v Speaker 1>didn't talk about what my title would be. We didn't

0:19:40.480 --> 0:19:43.199
<v Speaker 1>talk about any detail other than the the idea that

0:19:43.280 --> 0:19:46.399
<v Speaker 1>this concept, this mission, this energy that he was putting towards,

0:19:46.400 --> 0:19:49.720
<v Speaker 1>this approach around clients was what he felt good about.

0:19:49.760 --> 0:19:52.040
<v Speaker 1>And basically over the following week, as I read and

0:19:52.080 --> 0:19:54.000
<v Speaker 1>thought more about it, I felt really good about as well.

0:19:54.080 --> 0:19:56.240
<v Speaker 1>So I really joined at what I would call, you know,

0:19:56.280 --> 0:20:00.439
<v Speaker 1>kind of a mission rather than a job. Um, and

0:20:00.440 --> 0:20:01.919
<v Speaker 1>it was a passion for all of us, and we

0:20:01.920 --> 0:20:04.280
<v Speaker 1>thought that we could change the way financial services were

0:20:04.280 --> 0:20:06.679
<v Speaker 1>delivered in the country. And that was sort of our

0:20:06.720 --> 0:20:10.000
<v Speaker 1>mantra and our energy in the early days and and um,

0:20:10.200 --> 0:20:12.639
<v Speaker 1>you know, people ask me, you know, why would you

0:20:12.680 --> 0:20:14.840
<v Speaker 1>start with without any detail around what were you going

0:20:14.920 --> 0:20:16.840
<v Speaker 1>to do? And I said, well, it was it was

0:20:16.880 --> 0:20:18.480
<v Speaker 1>that moment in my life in my career where I

0:20:18.520 --> 0:20:20.760
<v Speaker 1>wanted to do something that I felt really good about

0:20:20.760 --> 0:20:23.320
<v Speaker 1>and really passionate about. And I didn't really worry about

0:20:23.320 --> 0:20:26.520
<v Speaker 1>the monetary aspect or anything like that. Yogi Berra said,

0:20:26.520 --> 0:20:28.399
<v Speaker 1>when you come to a fork in the road, take it,

0:20:28.880 --> 0:20:34.920
<v Speaker 1>and it did. So we'll really helped create an fascinating

0:20:34.960 --> 0:20:39.480
<v Speaker 1>aspect of the way Dimensional Funds operates. And I want

0:20:39.480 --> 0:20:43.520
<v Speaker 1>to spend some time on that instead of going straight

0:20:43.560 --> 0:20:47.919
<v Speaker 1>to retail. The decision was made, and he really pushed

0:20:48.000 --> 0:20:51.119
<v Speaker 1>this from the outside in, Hey, why don't you have

0:20:51.359 --> 0:20:56.720
<v Speaker 1>the advisors be your advocates and deal directly with them?

0:20:56.840 --> 0:21:00.480
<v Speaker 1>And literally waged a door to door campaign starting in

0:21:00.520 --> 0:21:03.119
<v Speaker 1>I guess California? Right? Is that? Is that really where

0:21:03.640 --> 0:21:06.359
<v Speaker 1>he was operating? How did this go from an idea

0:21:06.600 --> 0:21:09.679
<v Speaker 1>to effectively the business model of dimension Well, you know

0:21:09.720 --> 0:21:13.080
<v Speaker 1>his and again all of it goes towards Dan's creativity

0:21:13.119 --> 0:21:16.560
<v Speaker 1>and imagination, but his view, he was a broker for many,

0:21:16.560 --> 0:21:19.840
<v Speaker 1>many years, and he felt that the industry in essence

0:21:19.880 --> 0:21:23.080
<v Speaker 1>was conflicted in the sense of product would be developed

0:21:23.080 --> 0:21:26.360
<v Speaker 1>and delivered by UH the industry, and then it would

0:21:26.400 --> 0:21:29.080
<v Speaker 1>push be pushed to commission salesman, and those commission salesman

0:21:29.080 --> 0:21:32.520
<v Speaker 1>would sell that product to clients. And he thought the better, asked,

0:21:32.560 --> 0:21:34.280
<v Speaker 1>better way to do that was to flip that around

0:21:34.280 --> 0:21:37.040
<v Speaker 1>and change that in the sense that UH as he

0:21:37.080 --> 0:21:39.800
<v Speaker 1>became an independent advisor, he worked for the clients. He

0:21:39.840 --> 0:21:41.920
<v Speaker 1>worked in their best interests, He worked on their behalf

0:21:42.640 --> 0:21:46.160
<v Speaker 1>UH and he um changed the model to say, hey

0:21:46.160 --> 0:21:48.639
<v Speaker 1>that this client, you know, would basically sit at the

0:21:48.760 --> 0:21:51.760
<v Speaker 1>top of the stack and then this advisor, this independent

0:21:51.760 --> 0:21:53.720
<v Speaker 1>advisor would be working for that client, and then the

0:21:53.760 --> 0:21:55.920
<v Speaker 1>advisor would make decisions as to what was the best

0:21:56.840 --> 0:22:01.439
<v Speaker 1>solution investment solution for the client. Um in again in

0:22:01.480 --> 0:22:03.840
<v Speaker 1>their behalf and in their best interest. So it was

0:22:03.840 --> 0:22:06.280
<v Speaker 1>a change in the model. This independent advice model was

0:22:06.320 --> 0:22:08.120
<v Speaker 1>something that was very, very different that nobody had ever

0:22:08.160 --> 0:22:11.119
<v Speaker 1>seen really in the financial services space where we were

0:22:11.160 --> 0:22:14.320
<v Speaker 1>really used to having product developed and being pushed as

0:22:14.080 --> 0:22:17.600
<v Speaker 1>a sold commission type products. So, um, that was a

0:22:17.600 --> 0:22:20.680
<v Speaker 1>big change. Dan had that idea. Uh. He also liked

0:22:20.680 --> 0:22:23.320
<v Speaker 1>the idea of indexing. Uh. We liked this idea of

0:22:23.359 --> 0:22:27.200
<v Speaker 1>low costs diversification, you know, tax efficiency, if he will.

0:22:27.760 --> 0:22:31.000
<v Speaker 1>And he was using a an SMP five hundred fund

0:22:31.040 --> 0:22:34.560
<v Speaker 1>in his practice, and he had come across dimensional small

0:22:34.600 --> 0:22:37.879
<v Speaker 1>cap fund which was called the microcap fund UM the

0:22:37.880 --> 0:22:41.440
<v Speaker 1>original fund Food put out the original fund. It was

0:22:41.440 --> 0:22:43.359
<v Speaker 1>called the nine ten fund at the time when I started,

0:22:43.359 --> 0:22:46.800
<v Speaker 1>but it was nine ten as in the ninth and

0:22:46.840 --> 0:22:50.920
<v Speaker 1>tenth deciles, so the bottom of stocks, if he will.

0:22:50.960 --> 0:22:53.800
<v Speaker 1>So that was the portfolio that he was interested. And

0:22:53.840 --> 0:22:56.280
<v Speaker 1>he came to David Booth into two rexing Field and

0:22:56.280 --> 0:22:58.680
<v Speaker 1>he said, you know, I'd like to use these portfolios

0:22:58.680 --> 0:23:01.399
<v Speaker 1>with my clients and to their credit, you know. David

0:23:01.400 --> 0:23:03.920
<v Speaker 1>and Rex said, well, you know, this is that's retail money.

0:23:04.480 --> 0:23:07.440
<v Speaker 1>Our expectation on retail money is it it's hot, meaning

0:23:07.440 --> 0:23:09.520
<v Speaker 1>that if Martin out markets were good, they'd come in,

0:23:09.560 --> 0:23:11.280
<v Speaker 1>and markets were bad, we go back out. We can't

0:23:11.320 --> 0:23:14.400
<v Speaker 1>have that kind of cash flow in the portfolio. So

0:23:15.520 --> 0:23:19.359
<v Speaker 1>because it's disruptive and expensive and trading closestructive expensive, we're

0:23:19.359 --> 0:23:20.840
<v Speaker 1>in the smallest part of the market. We can't have

0:23:20.920 --> 0:23:23.440
<v Speaker 1>that kind of trading. We have institutional clients in those

0:23:23.440 --> 0:23:26.480
<v Speaker 1>portfolios as well. So Dan came back and said, now, listen,

0:23:26.640 --> 0:23:29.920
<v Speaker 1>we we've got a different, uh type of a model here.

0:23:30.400 --> 0:23:33.040
<v Speaker 1>We're gonna go educate these advisors. We're gonna make sure

0:23:33.040 --> 0:23:35.040
<v Speaker 1>that their long term buy and hold advisors. We're gonna

0:23:35.040 --> 0:23:37.560
<v Speaker 1>go through a methodical process to get them engaged and

0:23:37.640 --> 0:23:40.439
<v Speaker 1>understand how we work and why we work, and that

0:23:40.480 --> 0:23:43.639
<v Speaker 1>money will be compatible to the money that's already in

0:23:43.680 --> 0:23:46.520
<v Speaker 1>the portfolio institutional portfolio. So that will make will make

0:23:46.600 --> 0:23:50.520
<v Speaker 1>retail look like it's institution exactly exactly, and so that

0:23:51.080 --> 0:23:54.800
<v Speaker 1>it worked out fabulously. Well, so, uh, you know when

0:23:54.800 --> 0:23:57.119
<v Speaker 1>I started, you know, we were about a billion and

0:23:57.160 --> 0:23:59.520
<v Speaker 1>a half from financial advisors. Today, I think we're three

0:23:59.720 --> 0:24:04.160
<v Speaker 1>D sixty five billion from financial advisors, well over half.

0:24:04.200 --> 0:24:06.640
<v Speaker 1>It's been a significant part of the business. And UM.

0:24:06.720 --> 0:24:09.480
<v Speaker 1>The the upside too is when you look at what

0:24:09.720 --> 0:24:13.520
<v Speaker 1>has actually transpired is that the the quote unquote retail assets,

0:24:13.520 --> 0:24:17.800
<v Speaker 1>the individual assets have have performed and acted and been

0:24:17.920 --> 0:24:20.679
<v Speaker 1>very compatible to the institutional assets in the funds. So

0:24:20.720 --> 0:24:23.920
<v Speaker 1>there there hasn't been a retail aspect to the kind

0:24:23.920 --> 0:24:25.439
<v Speaker 1>of the in and out of the markets based on

0:24:25.520 --> 0:24:29.439
<v Speaker 1>market performance. There's been a nice consistent cash flow. In

0:24:29.480 --> 0:24:31.800
<v Speaker 1>two thousand and eight, two thousand nine in particular, when

0:24:31.880 --> 0:24:34.320
<v Speaker 1>markets were you know, tanking and there's a lot of

0:24:34.359 --> 0:24:37.120
<v Speaker 1>fear and emotion in the market. UM. I think there

0:24:37.160 --> 0:24:39.520
<v Speaker 1>was five hundred billion dollars that went out of the

0:24:39.520 --> 0:24:42.000
<v Speaker 1>market UM over a couple of year period out of

0:24:42.040 --> 0:24:45.399
<v Speaker 1>equity mutual funds UH and in from dimensionals case, we

0:24:45.440 --> 0:24:48.760
<v Speaker 1>actually had positive net flows during that time period, positive

0:24:49.080 --> 0:24:51.520
<v Speaker 1>over that time period and over each quarter during that

0:24:51.560 --> 0:24:54.080
<v Speaker 1>time period. And that was because of the advisor's role

0:24:54.600 --> 0:24:56.879
<v Speaker 1>and the discipline that they provided to the client to

0:24:56.920 --> 0:24:59.800
<v Speaker 1>make sure that that client you know, understood why they're

0:24:59.800 --> 0:25:02.040
<v Speaker 1>asked as we're invested the way they were, and they

0:25:02.040 --> 0:25:04.240
<v Speaker 1>were able to keep the emotions in tact so that

0:25:04.240 --> 0:25:07.159
<v Speaker 1>people had a chance, um at the long term returns

0:25:07.200 --> 0:25:09.280
<v Speaker 1>that we always talk about of ten percent for the

0:25:09.280 --> 0:25:11.800
<v Speaker 1>equity markets. If you're not in the market full time,

0:25:11.840 --> 0:25:13.639
<v Speaker 1>you're gonna have a hard time getting those long term

0:25:13.720 --> 0:25:17.480
<v Speaker 1>rates of return. So the model was really different. Um,

0:25:17.520 --> 0:25:19.480
<v Speaker 1>it was brand new at that time. The idea of

0:25:19.480 --> 0:25:23.160
<v Speaker 1>a independent advisor wasn't was more an idea than actual reality.

0:25:23.720 --> 0:25:26.399
<v Speaker 1>And um, what we see now is we've seen a

0:25:26.440 --> 0:25:29.360
<v Speaker 1>real transition towards this model in a significant way. Quite

0:25:29.440 --> 0:25:33.280
<v Speaker 1>quite interesting. What is it that you have and the

0:25:33.280 --> 0:25:38.439
<v Speaker 1>firm has educated clients about that allowed them to think

0:25:38.480 --> 0:25:41.960
<v Speaker 1>about investing for the long term. And I know this

0:25:42.040 --> 0:25:44.840
<v Speaker 1>is hindsight, but I have to point out if you

0:25:44.880 --> 0:25:47.679
<v Speaker 1>were a buyer during the financial crisis, well markets have

0:25:47.760 --> 0:25:51.760
<v Speaker 1>since tripled. If you were a seller, probably didn't help

0:25:51.800 --> 0:25:56.000
<v Speaker 1>your returns. Yeah, I think the concept of meeting expectations

0:25:56.119 --> 0:25:59.320
<v Speaker 1>is important here. So when I think about why we

0:25:59.400 --> 0:26:02.199
<v Speaker 1>had the kind of inflows that we had and the

0:26:02.240 --> 0:26:05.200
<v Speaker 1>performance that that transpired of that time is I think

0:26:05.200 --> 0:26:09.680
<v Speaker 1>the advisors did a terrific job of educating their clients.

0:26:10.080 --> 0:26:12.840
<v Speaker 1>And when I say educating, I'm talking about what is

0:26:12.840 --> 0:26:16.000
<v Speaker 1>it that we expect from the capital markets. So long term,

0:26:16.000 --> 0:26:19.920
<v Speaker 1>if you look back to equities of return ten percent um,

0:26:19.960 --> 0:26:22.200
<v Speaker 1>but there's a lot of time periods where that ten

0:26:22.240 --> 0:26:24.840
<v Speaker 1>percent isn't realized and there might be markets that are

0:26:24.840 --> 0:26:29.360
<v Speaker 1>down for so at the front, what the independent advisor

0:26:29.480 --> 0:26:32.159
<v Speaker 1>does is they actually, you know, do train and they

0:26:32.280 --> 0:26:35.199
<v Speaker 1>educate the client as to the potential outcomes that they

0:26:35.280 --> 0:26:38.159
<v Speaker 1>might expect over time. So when it does happen, uh,

0:26:38.240 --> 0:26:41.440
<v Speaker 1>they're not happy about it, but they're not upset the

0:26:41.440 --> 0:26:43.480
<v Speaker 1>point where they actually pull their money and decided to

0:26:43.480 --> 0:26:46.240
<v Speaker 1>do something else. So there's a there's a real important

0:26:46.240 --> 0:26:48.600
<v Speaker 1>aspect here that I don't think there's ever been addressed

0:26:48.600 --> 0:26:51.360
<v Speaker 1>in a significant way, and that is trying to get

0:26:51.400 --> 0:26:55.040
<v Speaker 1>people to be more comfortable with the expectations longer term

0:26:55.080 --> 0:26:57.880
<v Speaker 1>around the capital markets and the expectations on returns. Wait,

0:26:58.119 --> 0:27:01.760
<v Speaker 1>are you suggesting markets go up and down? Is that

0:27:01.840 --> 0:27:05.480
<v Speaker 1>the implication that happens, Yes, So that that is shocking.

0:27:05.560 --> 0:27:07.560
<v Speaker 1>That is not what my broker, Hug used to tell

0:27:07.640 --> 0:27:10.399
<v Speaker 1>me back in the day. So let's let's talk a

0:27:10.400 --> 0:27:14.000
<v Speaker 1>little bit about You mentioned Martin Miller earlier, and um,

0:27:14.040 --> 0:27:17.120
<v Speaker 1>obviously gene Farma is a big part of the firm. Uh,

0:27:17.160 --> 0:27:20.040
<v Speaker 1>you work with a number of Nobel laureates and and

0:27:20.200 --> 0:27:25.360
<v Speaker 1>other people of equal intellectual heft. Ken French at Dartmouth

0:27:25.720 --> 0:27:29.080
<v Speaker 1>is another person who has certainly moved the needle when

0:27:29.119 --> 0:27:33.880
<v Speaker 1>it comes to how we think about where returns come from.

0:27:33.920 --> 0:27:37.960
<v Speaker 1>What do these various people, Um, what are the roles

0:27:37.960 --> 0:27:41.520
<v Speaker 1>at the firm and how do they affect portfolio construction? Well,

0:27:41.520 --> 0:27:44.080
<v Speaker 1>they're all fully engaged. So when you talk about all

0:27:44.119 --> 0:27:47.520
<v Speaker 1>those names, and it's so it's Martin Miller's farm, it's

0:27:47.560 --> 0:27:51.640
<v Speaker 1>Ken French, and um, it's Myron Schulz is on our board.

0:27:51.680 --> 0:27:54.919
<v Speaker 1>So we've got you know, three or four prizewinners that

0:27:55.000 --> 0:27:59.320
<v Speaker 1>that actually are participating in the firm in some respect. So, Um,

0:27:59.760 --> 0:28:02.280
<v Speaker 1>the great thing about it is is, um, they all

0:28:02.359 --> 0:28:06.840
<v Speaker 1>are are actively engaged in the business in some aspect,

0:28:06.840 --> 0:28:09.720
<v Speaker 1>particularly with Ken French and gene Fama there you know,

0:28:09.760 --> 0:28:12.720
<v Speaker 1>on the investment committee and they participate in all investment

0:28:12.760 --> 0:28:15.600
<v Speaker 1>discussions around the firm. So, uh, do is that a

0:28:15.600 --> 0:28:18.520
<v Speaker 1>little bit intimidating? You want to do something and a

0:28:18.600 --> 0:28:21.719
<v Speaker 1>Nobel laureate looks human goes No, that's a terrible idea.

0:28:22.080 --> 0:28:25.280
<v Speaker 1>How does that impact what the process is like? Uh?

0:28:25.480 --> 0:28:28.200
<v Speaker 1>Is it more nuanced than that? No, it's it's very

0:28:28.400 --> 0:28:30.399
<v Speaker 1>It's what I what I come back to is is

0:28:30.440 --> 0:28:31.960
<v Speaker 1>and we talk a lot about this at the firm.

0:28:32.200 --> 0:28:35.600
<v Speaker 1>We talk about models and models are not reality and

0:28:35.720 --> 0:28:39.520
<v Speaker 1>models are are used to get a sensible view about

0:28:39.560 --> 0:28:42.600
<v Speaker 1>way about a way the way things work. Um. So

0:28:42.680 --> 0:28:44.800
<v Speaker 1>what demension has always been about, and I think this

0:28:44.880 --> 0:28:47.920
<v Speaker 1>is why we have such a long term relationship with

0:28:47.920 --> 0:28:49.880
<v Speaker 1>our own clients is you know, we're not going to

0:28:50.000 --> 0:28:53.000
<v Speaker 1>come out with anything that's that's that's fancy or different

0:28:53.040 --> 0:28:55.000
<v Speaker 1>just to to do it for marketing reasons. We we

0:28:55.080 --> 0:28:57.880
<v Speaker 1>have this this group of people that look at the

0:28:57.920 --> 0:29:01.120
<v Speaker 1>capital markets, they're empiricists, they look at data all day long.

0:29:01.800 --> 0:29:03.200
<v Speaker 1>What they want to come out is they want to

0:29:03.240 --> 0:29:08.000
<v Speaker 1>come out with something that's that's sensible, that's reasonable, that's repeatable. Uh,

0:29:08.280 --> 0:29:11.000
<v Speaker 1>there's a there's an aspect to it that. Um from

0:29:11.000 --> 0:29:14.120
<v Speaker 1>my perspective for for advisors and then for their clients

0:29:14.120 --> 0:29:16.520
<v Speaker 1>is that there's an expectation that we are going to

0:29:16.600 --> 0:29:19.360
<v Speaker 1>deliver something that is going to be implemented in a

0:29:19.440 --> 0:29:22.440
<v Speaker 1>in a very very robust way. UM. And that's I

0:29:22.440 --> 0:29:26.320
<v Speaker 1>think a big differentiated for Dimensional. So let's let's talk

0:29:26.360 --> 0:29:30.200
<v Speaker 1>about some of the other popular investing trends, some of

0:29:30.240 --> 0:29:35.760
<v Speaker 1>which Dimensional has embraced. Others you've decided to issue. UM.

0:29:36.000 --> 0:29:39.880
<v Speaker 1>Smart beta is a marketing term. There's an ongoing debate

0:29:39.960 --> 0:29:44.000
<v Speaker 1>between rob or not of Research Affiliates and Cliff Fastness

0:29:44.040 --> 0:29:47.320
<v Speaker 1>of a q R. Cliff basically says smart beta is

0:29:47.400 --> 0:29:51.560
<v Speaker 1>just FAMA French factor investing in a different marketing wrapper.

0:29:51.760 --> 0:29:54.120
<v Speaker 1>How do you guys look at smart beta? Yeah, smart

0:29:54.120 --> 0:29:56.600
<v Speaker 1>beta is a is a catch all phrase for you know,

0:29:56.760 --> 0:30:00.240
<v Speaker 1>for multi factor investing in certain ways that you know,

0:30:00.280 --> 0:30:02.520
<v Speaker 1>the way I look at it, And I'm definitely not

0:30:02.720 --> 0:30:05.960
<v Speaker 1>in the academic circles like the Famas and Frenches and

0:30:06.040 --> 0:30:08.640
<v Speaker 1>so forth, but uh, you know, I look at demensials

0:30:08.680 --> 0:30:11.880
<v Speaker 1>existence in one We started with the first small cap

0:30:12.440 --> 0:30:15.760
<v Speaker 1>portfolio UM and that was a that was probably the

0:30:15.920 --> 0:30:19.520
<v Speaker 1>first multi factor portfolio that was out there. Uh ninety two,

0:30:19.560 --> 0:30:23.840
<v Speaker 1>FAM in French, you know, uh introduced the three factor

0:30:23.880 --> 0:30:26.360
<v Speaker 1>model UM and and that was when the value of

0:30:26.400 --> 0:30:29.680
<v Speaker 1>portfolios were launched back So what I would say is,

0:30:29.720 --> 0:30:32.280
<v Speaker 1>I think demential has always been you know, through our

0:30:32.320 --> 0:30:35.800
<v Speaker 1>connections with academics externally and even through our internal academic teams,

0:30:36.440 --> 0:30:39.360
<v Speaker 1>we've always been on the cutting edge of of multi

0:30:39.440 --> 0:30:42.680
<v Speaker 1>factor investing UM. But most importantly in David Booth will

0:30:42.720 --> 0:30:44.720
<v Speaker 1>point this out, is that you know, we've been able

0:30:44.800 --> 0:30:48.240
<v Speaker 1>not only to recognize that the data in the research

0:30:48.360 --> 0:30:50.320
<v Speaker 1>that is out there, but we've been able to implement

0:30:50.680 --> 0:30:52.800
<v Speaker 1>UH in a very very effective way. So when you

0:30:52.840 --> 0:30:55.800
<v Speaker 1>look at our returns and our quote unquote body of

0:30:55.800 --> 0:30:59.560
<v Speaker 1>work over thirty six years was the launch of the

0:30:59.560 --> 0:31:03.200
<v Speaker 1>micro app, we've not only been able to capture the

0:31:03.280 --> 0:31:06.360
<v Speaker 1>multi factor rate of return, but we've been actually been

0:31:06.360 --> 0:31:09.959
<v Speaker 1>able to add some value from an implementation perspective. So UM,

0:31:10.000 --> 0:31:13.160
<v Speaker 1>it's a it's a combination of I think those two parts.

0:31:13.160 --> 0:31:16.520
<v Speaker 1>One is is great portfolio management UH and great implementation,

0:31:16.520 --> 0:31:18.920
<v Speaker 1>but there's also the great research aspect as well. So

0:31:19.280 --> 0:31:21.160
<v Speaker 1>there's a lot of research out there in the public domain.

0:31:21.800 --> 0:31:25.360
<v Speaker 1>The question is can you implement on that on that

0:31:25.440 --> 0:31:28.040
<v Speaker 1>research in a in a very effective efficient way. So

0:31:28.240 --> 0:31:31.000
<v Speaker 1>we know the challenges with small cap because of the

0:31:31.040 --> 0:31:34.080
<v Speaker 1>liquidly issue when you have to really keep an eye

0:31:34.160 --> 0:31:38.160
<v Speaker 1>on outflows, otherwise it's very disruptive. Let's talk about one

0:31:38.160 --> 0:31:41.800
<v Speaker 1>of the other original FAMA French factors, which is value.

0:31:42.520 --> 0:31:46.239
<v Speaker 1>This has been a rough decade for value investing. We

0:31:46.360 --> 0:31:50.400
<v Speaker 1>know it tends to be cyclical, but how do we

0:31:50.480 --> 0:31:54.240
<v Speaker 1>deal with the fact that value has been under performing

0:31:54.280 --> 0:31:58.680
<v Speaker 1>growth for most of the period following the financial crisis.

0:31:58.960 --> 0:32:02.440
<v Speaker 1>During the at least the growth and expansionary period, growth

0:32:02.480 --> 0:32:05.840
<v Speaker 1>has done really well. I think there's always going to

0:32:05.880 --> 0:32:08.360
<v Speaker 1>be these big trends, if you will, or kind of

0:32:08.400 --> 0:32:12.600
<v Speaker 1>these uh these movements and markets that reflect well or

0:32:12.640 --> 0:32:15.200
<v Speaker 1>poorly on a specific area of the market asset class.

0:32:15.240 --> 0:32:18.840
<v Speaker 1>So UM, having been around this for twenty five years now,

0:32:19.400 --> 0:32:22.400
<v Speaker 1>you look back at every uh you know factor, if

0:32:22.400 --> 0:32:24.440
<v Speaker 1>you will, there's always gonna be moments in in periods

0:32:24.440 --> 0:32:26.640
<v Speaker 1>of time where they don't actually outperform or have the

0:32:26.680 --> 0:32:30.560
<v Speaker 1>premium that that we discussed earlier. UM. You know, equities

0:32:30.600 --> 0:32:33.440
<v Speaker 1>under perform T bills for sixteen years from nineteen sixty

0:32:33.480 --> 0:32:38.040
<v Speaker 1>six to two, Value underperform growth all through the nineties,

0:32:38.120 --> 0:32:41.280
<v Speaker 1>you know, until the tech bust uh in in in

0:32:41.400 --> 0:32:44.760
<v Speaker 1>March of two thousands. I recall hearing you know this

0:32:44.800 --> 0:32:48.080
<v Speaker 1>warm Buffett guy, this value investor, he's lost his touch.

0:32:48.480 --> 0:32:52.520
<v Speaker 1>I want to say late early, Yeah, Buffets washed up.

0:32:52.520 --> 0:32:55.640
<v Speaker 1>He'll never make any money again. So you you go

0:32:55.720 --> 0:33:00.280
<v Speaker 1>through these periods where a particular style or factor is

0:33:00.320 --> 0:33:04.440
<v Speaker 1>out of style. How do you counsel advisors and clients

0:33:04.520 --> 0:33:08.440
<v Speaker 1>to hey, this is a normal part of market cycles.

0:33:08.880 --> 0:33:11.080
<v Speaker 1>We have to stay. That's that's just it. It's counseling.

0:33:11.120 --> 0:33:14.440
<v Speaker 1>It's it's it's education beforehand, and then it's counseling during

0:33:14.480 --> 0:33:17.040
<v Speaker 1>and then it's you know, kind of a recognition after

0:33:17.040 --> 0:33:19.040
<v Speaker 1>the fact. So you know, you look back at that

0:33:19.960 --> 0:33:22.040
<v Speaker 1>period that you were just mentioning when Warren Buffett was

0:33:22.040 --> 0:33:24.400
<v Speaker 1>out of favor, of value was out of favor. I

0:33:24.440 --> 0:33:29.440
<v Speaker 1>think it was in like three months value actually turned

0:33:29.480 --> 0:33:32.480
<v Speaker 1>around so quickly, or actually growth throp through the floor.

0:33:33.240 --> 0:33:35.880
<v Speaker 1>Value came roaring back, and then some Yeah, the ten

0:33:35.960 --> 0:33:39.560
<v Speaker 1>year numbers on value versus growth. Value was ahead of

0:33:39.720 --> 0:33:42.600
<v Speaker 1>growth as of you know, did a two thousands, So

0:33:43.080 --> 0:33:44.960
<v Speaker 1>you had nine or nine and a a half years or

0:33:45.000 --> 0:33:47.520
<v Speaker 1>nine and three quarters years where growth was just pounding

0:33:47.600 --> 0:33:50.840
<v Speaker 1>value and then within a three month period, value over

0:33:50.880 --> 0:33:53.520
<v Speaker 1>that whole tenure period actually had a better performancing. So

0:33:53.840 --> 0:33:55.520
<v Speaker 1>I think, you know, there's a lot of stories like

0:33:55.560 --> 0:33:58.360
<v Speaker 1>that that people can need to recognizing and see. And

0:33:58.400 --> 0:34:00.160
<v Speaker 1>I think we spent quite a bit of time him,

0:34:00.800 --> 0:34:04.160
<v Speaker 1>you know, counseling and advisors counsel their clients to say, look,

0:34:04.200 --> 0:34:08.239
<v Speaker 1>we've built an investment plan, investment policy, We've allocated the

0:34:08.280 --> 0:34:12.759
<v Speaker 1>assets in this way. We've we've were confident that you're

0:34:12.760 --> 0:34:15.680
<v Speaker 1>in a position that you can withstand uh, you know,

0:34:15.760 --> 0:34:17.600
<v Speaker 1>ups and downs in the markets, or ups and downs

0:34:17.600 --> 0:34:20.680
<v Speaker 1>in particular parts of the market. Uh. And if you

0:34:20.719 --> 0:34:22.560
<v Speaker 1>can stay with that long term, you're gonna be we

0:34:22.560 --> 0:34:26.000
<v Speaker 1>gonna be highly and welly and well rewarded over that time.

0:34:26.239 --> 0:34:29.480
<v Speaker 1>So what is it that keeps a co CEO up

0:34:29.520 --> 0:34:31.560
<v Speaker 1>at night? What do you what do you think about?

0:34:31.640 --> 0:34:34.080
<v Speaker 1>And what are some of the concerns that you have

0:34:34.920 --> 0:34:39.480
<v Speaker 1>looking at everything going forward? Well, I think at a

0:34:39.480 --> 0:34:42.600
<v Speaker 1>dimensional level. I think for me, it's just our growth.

0:34:42.719 --> 0:34:44.880
<v Speaker 1>You know. So we've grown from fifty billion back in

0:34:45.080 --> 0:34:48.560
<v Speaker 1>two thousand three to six hundred billion today. That's quite

0:34:48.560 --> 0:34:50.360
<v Speaker 1>a growth rate, quite a growth rate. And if you

0:34:50.400 --> 0:34:52.319
<v Speaker 1>if you look at that growth rate and whether we'll

0:34:52.320 --> 0:34:54.440
<v Speaker 1>match that growth rate the next fifteen years or not.

0:34:55.080 --> 0:34:57.279
<v Speaker 1>Um you know, from a size perspective. You know, one

0:34:57.280 --> 0:34:59.759
<v Speaker 1>of the challenges that David Booth laid out to the

0:34:59.760 --> 0:35:02.279
<v Speaker 1>firm in two thousand three was, look, if we stay

0:35:02.280 --> 0:35:04.360
<v Speaker 1>on the same growth path that we've had been on

0:35:04.480 --> 0:35:06.080
<v Speaker 1>up to two thousand three, we're gonna be a five

0:35:06.160 --> 0:35:08.880
<v Speaker 1>hundred billion dollar firm by the end of two thousand eighteen.

0:35:09.400 --> 0:35:11.239
<v Speaker 1>And here we are. Here, we are at six center billion,

0:35:11.280 --> 0:35:14.279
<v Speaker 1>And that's a fantastic forecast. Yeah, And it wasn't uh,

0:35:14.480 --> 0:35:17.520
<v Speaker 1>it wasn't a here's the projection, and here's where we

0:35:17.560 --> 0:35:19.879
<v Speaker 1>want to be. It wasn't that. It was more of, look,

0:35:19.880 --> 0:35:23.560
<v Speaker 1>we're stewards of client assets. Where stewards of this business.

0:35:24.120 --> 0:35:25.920
<v Speaker 1>We need to make sure that we have the ability,

0:35:25.960 --> 0:35:29.400
<v Speaker 1>the infrastructure and so forth to service those assets in

0:35:29.440 --> 0:35:31.440
<v Speaker 1>the right way and do it in a in a

0:35:31.520 --> 0:35:33.719
<v Speaker 1>in a client centric way. And so it was a

0:35:33.840 --> 0:35:36.120
<v Speaker 1>challenge all the managers to make sure our infrastructure was

0:35:36.120 --> 0:35:37.600
<v Speaker 1>built out in a way that we would be able

0:35:37.600 --> 0:35:40.480
<v Speaker 1>to do that properly, whether it's portfolio management or research

0:35:40.600 --> 0:35:43.160
<v Speaker 1>or trading or sales or whatever it might be. So

0:35:43.280 --> 0:35:45.680
<v Speaker 1>I look at that from a dimensional perspective and say,

0:35:45.719 --> 0:35:48.520
<v Speaker 1>we actually have the same growth rate over the next Uh,

0:35:48.719 --> 0:35:52.040
<v Speaker 1>you know fifteen years. You know, we need to be

0:35:52.719 --> 0:35:55.680
<v Speaker 1>have a prepared work a team to be able to

0:35:55.800 --> 0:35:59.280
<v Speaker 1>handle that kind of change in the in the size

0:35:59.320 --> 0:36:02.560
<v Speaker 1>and growth of the So we're hoping that, um, you know,

0:36:02.600 --> 0:36:05.120
<v Speaker 1>from an education training perspective, hoping to build out quite

0:36:05.120 --> 0:36:08.160
<v Speaker 1>a few things around dimensional. Does does that growth rate

0:36:08.239 --> 0:36:10.919
<v Speaker 1>eventually have to plateau? Does the where does the law

0:36:11.000 --> 0:36:14.920
<v Speaker 1>of big numbers start to say, all right, you you

0:36:14.960 --> 0:36:17.759
<v Speaker 1>went up twelve x in in a dozen years. Don't

0:36:17.760 --> 0:36:21.160
<v Speaker 1>expect that going forward? Yeah, there's a natural I think plateau.

0:36:21.239 --> 0:36:23.000
<v Speaker 1>I'm sure at some point. I'm not sure when where

0:36:23.000 --> 0:36:27.319
<v Speaker 1>that is. UM, But we do know people consume their

0:36:27.360 --> 0:36:29.239
<v Speaker 1>retirements and so forth that you know, at four or

0:36:29.280 --> 0:36:31.880
<v Speaker 1>five or six percent per year. So the bigger the

0:36:31.880 --> 0:36:35.240
<v Speaker 1>asset base, the larger the outflow is going to naturally

0:36:35.280 --> 0:36:38.759
<v Speaker 1>be just from consumption. So UM, you know, we we

0:36:38.800 --> 0:36:41.759
<v Speaker 1>recognize that. UM. I think the big issues that I

0:36:41.840 --> 0:36:44.480
<v Speaker 1>think about on a on an industry basis is obviously

0:36:44.680 --> 0:36:47.480
<v Speaker 1>UM wealth wealth transfer. So that we're coming up on

0:36:47.520 --> 0:36:51.600
<v Speaker 1>this generational generational shift. UM. You know, advisors are thinking

0:36:51.640 --> 0:36:56.320
<v Speaker 1>about succession planning. Uh. Technology is becoming a big question,

0:36:56.440 --> 0:36:59.640
<v Speaker 1>you know, how to clients and how to advisors access

0:37:00.320 --> 0:37:02.400
<v Speaker 1>the capital markets and how do they how do they

0:37:02.440 --> 0:37:05.719
<v Speaker 1>interact with one another when they're thinking about this client relationship,

0:37:06.120 --> 0:37:07.840
<v Speaker 1>you know, going forward. So those are things that I

0:37:07.840 --> 0:37:09.960
<v Speaker 1>think Demensional wants to be involved in. We want to

0:37:10.000 --> 0:37:13.680
<v Speaker 1>support the advisor and make sure that they're as competent

0:37:13.719 --> 0:37:17.240
<v Speaker 1>and well positioned as they possibly can be to deliver

0:37:17.600 --> 0:37:22.239
<v Speaker 1>two clients the right solution over the next twenty or

0:37:22.280 --> 0:37:26.080
<v Speaker 1>thirty years. We have been speaking with Dave Butler. He

0:37:26.239 --> 0:37:30.440
<v Speaker 1>is co CEO of Dimensional Funds Advisor. If you enjoy

0:37:30.520 --> 0:37:33.480
<v Speaker 1>this conversation, be sure and come back for the podcast extras.

0:37:33.719 --> 0:37:37.479
<v Speaker 1>Will we keep the tape rolling and continue discussing all

0:37:37.600 --> 0:37:42.160
<v Speaker 1>things factor based investing. You can find those wherever Finder

0:37:42.200 --> 0:37:47.520
<v Speaker 1>podcasts are sold iTunes, Overcast, SoundCloud, and of course Bloomberg

0:37:47.600 --> 0:37:51.200
<v Speaker 1>dot com. We love your comments, feedback and suggestions right

0:37:51.320 --> 0:37:54.839
<v Speaker 1>to us at m IB podcast at Bloomberg dot net.

0:37:55.160 --> 0:37:57.879
<v Speaker 1>You can check out my daily column on Bloomberg dot

0:37:57.880 --> 0:38:01.359
<v Speaker 1>com or follow me on Twitter at Rid Halts. I'm

0:38:01.440 --> 0:38:05.440
<v Speaker 1>Barrier Halts. You're listening to Pastors in business called Bloomberg Radio.

0:38:19.160 --> 0:38:21.360
<v Speaker 1>Welcome to the podcast, Dave, Thank you so much for

0:38:21.400 --> 0:38:23.560
<v Speaker 1>doing this, I've been I've been looking forward to this

0:38:23.719 --> 0:38:26.480
<v Speaker 1>for a while. I have a ton of questions I

0:38:26.520 --> 0:38:29.759
<v Speaker 1>did not get to. So before I get to my

0:38:29.800 --> 0:38:32.960
<v Speaker 1>favorite questions, there are a few things I just have

0:38:33.160 --> 0:38:38.000
<v Speaker 1>to ask you about. Um, what's your daylike? What do

0:38:38.040 --> 0:38:40.239
<v Speaker 1>you spend most of your time on? Because I know

0:38:40.280 --> 0:38:43.120
<v Speaker 1>you wear a couple of different hats and I have

0:38:43.239 --> 0:38:47.759
<v Speaker 1>a hard time understanding what the day to day is

0:38:47.800 --> 0:38:50.680
<v Speaker 1>like for you. Well, I've been telling friends have asked

0:38:50.680 --> 0:38:53.440
<v Speaker 1>me about this co CEO role, you know, what's it like?

0:38:53.680 --> 0:38:55.040
<v Speaker 1>What do you do on a day to day basis?

0:38:55.080 --> 0:38:57.040
<v Speaker 1>I always tell them, you know, I've been in the

0:38:57.080 --> 0:39:00.960
<v Speaker 1>advisor business for twenty five years, so as a as

0:39:00.960 --> 0:39:03.640
<v Speaker 1>an old athlete is sort of like a basketball coach

0:39:03.719 --> 0:39:05.720
<v Speaker 1>who's been a coach for twenty five years now becoming

0:39:05.719 --> 0:39:08.160
<v Speaker 1>the athletic director and you got to know a little

0:39:08.160 --> 0:39:10.719
<v Speaker 1>bit about softball and water polo and so forth and

0:39:10.719 --> 0:39:13.600
<v Speaker 1>so on. So I'm in the stage of actually learning

0:39:13.800 --> 0:39:16.360
<v Speaker 1>about a lot of aspects of the business outside of

0:39:16.360 --> 0:39:20.000
<v Speaker 1>just financial advisor space. And that's been been a good

0:39:20.040 --> 0:39:22.640
<v Speaker 1>learning curve. And I think the bigger point for me

0:39:23.680 --> 0:39:26.680
<v Speaker 1>is that you know David Booth, you know founder, Um,

0:39:26.880 --> 0:39:30.560
<v Speaker 1>you know chairman who he's he's very involved in the firm.

0:39:30.600 --> 0:39:32.879
<v Speaker 1>So he and I and GERARDA. Riley, who's the other

0:39:32.920 --> 0:39:36.680
<v Speaker 1>co CEO, we spend significant amounts of time thinking about

0:39:36.840 --> 0:39:39.759
<v Speaker 1>the business and about where demensional needs to fit into

0:39:39.800 --> 0:39:42.360
<v Speaker 1>the business generally, and how we want to prepare ourselves

0:39:42.400 --> 0:39:46.200
<v Speaker 1>to be viable partners if he will, to the advisors

0:39:46.200 --> 0:39:48.279
<v Speaker 1>out there in the in the space. So let's let's

0:39:48.320 --> 0:39:51.160
<v Speaker 1>talk about you know, volleyball and water polo and everything

0:39:51.200 --> 0:39:55.680
<v Speaker 1>else you were running the advisor side. Does this mean

0:39:55.840 --> 0:40:02.359
<v Speaker 1>you spend time thinking about institutional and trading and accounting

0:40:02.560 --> 0:40:07.239
<v Speaker 1>and taxes and like where where does your line of

0:40:07.520 --> 0:40:12.120
<v Speaker 1>responsibility stop? How much are you responsible for? And and

0:40:12.160 --> 0:40:15.319
<v Speaker 1>what is Gerard responsible? How does is it divide and

0:40:15.320 --> 0:40:17.880
<v Speaker 1>conquer you sort of split up the fiefdom or do

0:40:17.920 --> 0:40:20.879
<v Speaker 1>you each work together on on different areas? Yeah, people

0:40:20.880 --> 0:40:24.319
<v Speaker 1>ask that often about co CEOs general general, a tough

0:40:24.320 --> 0:40:25.960
<v Speaker 1>gig to make work. I think I think you know,

0:40:25.960 --> 0:40:28.759
<v Speaker 1>if you look at Gerard's background, so he's he's c

0:40:28.920 --> 0:40:32.719
<v Speaker 1>I O. Uh, he's been a dimensional fourteen years. Uh,

0:40:32.760 --> 0:40:37.120
<v Speaker 1>he's a Caltech PhD. So he's a right rocket scientist.

0:40:37.360 --> 0:40:39.120
<v Speaker 1>So he's got the right pedigree, he's a he's an

0:40:39.160 --> 0:40:41.799
<v Speaker 1>investment guy. He can go toe to toe with the

0:40:41.840 --> 0:40:44.440
<v Speaker 1>Famas and the Frenches and talk about investment issues in

0:40:44.680 --> 0:40:47.799
<v Speaker 1>a significant way. I've then, you know, grew up more

0:40:47.840 --> 0:40:49.880
<v Speaker 1>on this on the sales side, the advisor side, and

0:40:49.920 --> 0:40:53.680
<v Speaker 1>so forth. So we're both involved in the entire aspect,

0:40:53.880 --> 0:40:57.520
<v Speaker 1>entire broad part of the firm, but we're also probably

0:40:57.520 --> 0:41:00.759
<v Speaker 1>more focused on our our individual areas. UM. The key

0:41:00.800 --> 0:41:02.920
<v Speaker 1>with co CEOs is you've got to be collaborative, you've

0:41:02.920 --> 0:41:05.920
<v Speaker 1>gotta be open, you've gotta be transparent, and and frankly,

0:41:06.160 --> 0:41:08.200
<v Speaker 1>you know, Gerard has been just a terrific partner in

0:41:08.280 --> 0:41:10.319
<v Speaker 1>terms of just, you know, how do we want to

0:41:10.320 --> 0:41:12.440
<v Speaker 1>go about the business. What do we see going forward?

0:41:12.800 --> 0:41:14.440
<v Speaker 1>You know, if we continue to grow and we're a

0:41:14.440 --> 0:41:17.399
<v Speaker 1>trillion dollar or two trillion dollar money management firm, what

0:41:17.400 --> 0:41:19.480
<v Speaker 1>do we need to do to be ready for that

0:41:19.600 --> 0:41:23.200
<v Speaker 1>kind of um stewardship around assets of that size. So

0:41:23.640 --> 0:41:26.279
<v Speaker 1>it's it's been a great collaboration co CEOs or co

0:41:26.400 --> 0:41:28.680
<v Speaker 1>anything could be problematic if you have people that are

0:41:29.080 --> 0:41:34.040
<v Speaker 1>are political or not really engaged in being transparent and collaborative.

0:41:34.080 --> 0:41:36.759
<v Speaker 1>But but Girard has been terrific with that and very

0:41:36.760 --> 0:41:39.080
<v Speaker 1>happy with how how that's worked out. When when we've

0:41:39.120 --> 0:41:42.360
<v Speaker 1>seen co C e O s at Fortune Companies, it

0:41:42.440 --> 0:41:45.400
<v Speaker 1>doesn't really seem to work. There's perhaps a little too

0:41:45.480 --> 0:41:48.400
<v Speaker 1>much testosterone in the room to make it work. You

0:41:48.440 --> 0:41:51.080
<v Speaker 1>guys seem to have found a good rhythm together. I

0:41:51.080 --> 0:41:53.080
<v Speaker 1>think that's right. We and we both grew up in

0:41:53.080 --> 0:41:55.120
<v Speaker 1>the firm. So I've been here twenty four years, he's

0:41:55.120 --> 0:41:57.279
<v Speaker 1>been here fourteen years. We know each other, We've known

0:41:57.280 --> 0:42:00.120
<v Speaker 1>each other well for for all that time. Uh, And

0:42:00.160 --> 0:42:03.080
<v Speaker 1>I don't think there's this I think maybe where Kocyov

0:42:03.520 --> 0:42:06.640
<v Speaker 1>go uh go south occasionally, as if if you've got

0:42:06.680 --> 0:42:09.120
<v Speaker 1>two people coming from different backgrounds or even different firms,

0:42:09.160 --> 0:42:11.680
<v Speaker 1>and they get squished together, and then there becomes sort

0:42:11.719 --> 0:42:14.160
<v Speaker 1>of a political question about who's going to be the lead,

0:42:14.239 --> 0:42:17.799
<v Speaker 1>who's gonna do the next guy or gal um and

0:42:17.840 --> 0:42:19.839
<v Speaker 1>we just don't have that at dimensional. And then that's

0:42:19.880 --> 0:42:22.840
<v Speaker 1>saying I give David Booth a lot of credit around culture.

0:42:22.880 --> 0:42:26.120
<v Speaker 1>I'm a big culture guy, being being an old athlete

0:42:26.160 --> 0:42:27.920
<v Speaker 1>and being on a bunch of good teams and a

0:42:27.960 --> 0:42:30.880
<v Speaker 1>bunch of bad teams. Um, you know, for me. It

0:42:30.960 --> 0:42:34.640
<v Speaker 1>strikes me that, you know, culture is the paramount issue

0:42:34.680 --> 0:42:38.360
<v Speaker 1>around around success. I'm glad. I'm glad you brought that

0:42:38.480 --> 0:42:41.600
<v Speaker 1>up so we could talk about sports, But it's really

0:42:41.640 --> 0:42:45.759
<v Speaker 1>just a giant metaphor for business. Our bad teams. Do

0:42:45.880 --> 0:42:49.480
<v Speaker 1>bad teams have bad culture because they lack talent? Or

0:42:49.640 --> 0:42:54.440
<v Speaker 1>does bad culture lead to talented teams becoming bad? I

0:42:54.440 --> 0:42:56.719
<v Speaker 1>think it's a it's a combination of both, but I

0:42:56.760 --> 0:43:01.279
<v Speaker 1>think it Culture starts with leadership. Culture starts with expectation. Uh.

0:43:01.440 --> 0:43:06.480
<v Speaker 1>Culture starts with a view that the leadership says, we

0:43:06.520 --> 0:43:08.239
<v Speaker 1>are going to be a team, and we're gonna be

0:43:08.239 --> 0:43:10.400
<v Speaker 1>a collaborative team, and we're gonna have success doing that.

0:43:10.520 --> 0:43:13.799
<v Speaker 1>So it's I think it's vision. I think it's um.

0:43:13.840 --> 0:43:15.560
<v Speaker 1>You know, we always talk about stories. You know, you

0:43:15.920 --> 0:43:18.600
<v Speaker 1>you you've listened to a particular story about a particular

0:43:18.600 --> 0:43:21.600
<v Speaker 1>team or about a particular company, and those stories go

0:43:21.640 --> 0:43:24.720
<v Speaker 1>a long way in terms of setting the culture around

0:43:24.719 --> 0:43:27.480
<v Speaker 1>how things work or don't work. I'll give you a

0:43:27.560 --> 0:43:30.200
<v Speaker 1>quick example. You know, David Booth did a video while back,

0:43:30.719 --> 0:43:33.280
<v Speaker 1>uh and just as a as a side kind of tossing,

0:43:33.440 --> 0:43:36.759
<v Speaker 1>somebody asked him about his childhood and how he what

0:43:36.840 --> 0:43:38.520
<v Speaker 1>his first job was and he and he basically told

0:43:38.560 --> 0:43:41.120
<v Speaker 1>the story about his first job being a shoe salesman

0:43:41.760 --> 0:43:44.799
<v Speaker 1>in a small town in Kansas, and he said, you know, uh,

0:43:44.920 --> 0:43:48.279
<v Speaker 1>he said, I used to sell shoes to women, and um,

0:43:48.800 --> 0:43:50.839
<v Speaker 1>you know, basically if the shoe didn't fit, I'd tell

0:43:50.920 --> 0:43:53.239
<v Speaker 1>him that it didn't fit and that they should come

0:43:53.280 --> 0:43:59.680
<v Speaker 1>back another time, and um, you know so. But but

0:43:59.840 --> 0:44:01.960
<v Speaker 1>it laid down it made a point, which is, you know,

0:44:02.080 --> 0:44:04.000
<v Speaker 1>it's it's about the client. It's about doing the right

0:44:04.040 --> 0:44:06.719
<v Speaker 1>thing for the client, doing what's best for them. And

0:44:06.800 --> 0:44:10.040
<v Speaker 1>when somebody says a story like that and people hear that,

0:44:10.640 --> 0:44:14.040
<v Speaker 1>it resonates culturally around the firm, and so I, you know,

0:44:14.080 --> 0:44:16.240
<v Speaker 1>I think Demential is very very unique in that respect.

0:44:16.480 --> 0:44:19.200
<v Speaker 1>You know, I can't imagine being somewhere for twenty four

0:44:19.280 --> 0:44:22.560
<v Speaker 1>years without feeling really good about what we're trying to accomplish.

0:44:22.600 --> 0:44:25.239
<v Speaker 1>And and back to my story meeting Dan the first time,

0:44:25.280 --> 0:44:26.800
<v Speaker 1>it's like, you know, I think we've been on a mission.

0:44:27.280 --> 0:44:29.640
<v Speaker 1>I think the mission has been about delivering the right

0:44:29.640 --> 0:44:32.560
<v Speaker 1>client experience and doing it in a good way. We've

0:44:32.600 --> 0:44:34.640
<v Speaker 1>never been worried about goals or getting it to a

0:44:34.680 --> 0:44:36.560
<v Speaker 1>certain size. It's always been about, hey, if we do

0:44:36.600 --> 0:44:40.120
<v Speaker 1>the right thing, do it well. Uh. The success or size,

0:44:40.200 --> 0:44:42.120
<v Speaker 1>whatever it might come from, it is going to happen

0:44:42.160 --> 0:44:44.439
<v Speaker 1>on its own. And it's sort of the the John

0:44:44.480 --> 0:44:47.480
<v Speaker 1>Wooden analogy, which is just you know, if you you

0:44:47.920 --> 0:44:50.319
<v Speaker 1>prepare yourself, you you tie your shoes, you work on

0:44:50.360 --> 0:44:52.040
<v Speaker 1>certain things, and then you go into the game and

0:44:52.520 --> 0:44:55.200
<v Speaker 1>the expectations you're gonna win. But if you don't win,

0:44:55.360 --> 0:44:57.959
<v Speaker 1>it's okay because you prepared yourself, You've done as best

0:44:57.960 --> 0:44:59.680
<v Speaker 1>you can and you worked hard at it, and uh,

0:44:59.680 --> 0:45:01.480
<v Speaker 1>and you've delivered what you what you said you were

0:45:01.480 --> 0:45:04.719
<v Speaker 1>gonna deliver. And I think somewhere along our interview, I

0:45:04.760 --> 0:45:08.920
<v Speaker 1>should disclose my firm UM manage his assets, and we

0:45:09.000 --> 0:45:12.319
<v Speaker 1>are also a dimensional client, So I'm very familiar with

0:45:12.360 --> 0:45:17.320
<v Speaker 1>both your process, your portfolios, and your culture. But I

0:45:17.320 --> 0:45:20.160
<v Speaker 1>I want to make sure that that UM is out

0:45:20.160 --> 0:45:23.920
<v Speaker 1>there so people understand this um. You mentioned David Booth

0:45:25.239 --> 0:45:29.440
<v Speaker 1>in public. He is a sort of quiet, reflective person.

0:45:30.040 --> 0:45:33.680
<v Speaker 1>But I've I've interviewed him, I've had lunch with him.

0:45:33.800 --> 0:45:37.520
<v Speaker 1>I get the sense that internally, indimensional, he's a little

0:45:37.560 --> 0:45:40.600
<v Speaker 1>more of a boisterous chairman. What what's it like working

0:45:40.640 --> 0:45:42.880
<v Speaker 1>with him? Oh, David's great. I've I've worked with him

0:45:42.880 --> 0:45:45.640
<v Speaker 1>now for twenty four years, and he's a he's a

0:45:45.760 --> 0:45:50.160
<v Speaker 1>super insightful guy. Um. You know, he's a very modest guy. Uh.

0:45:50.200 --> 0:45:51.959
<v Speaker 1>You know, even when we talk about even our body

0:45:52.000 --> 0:45:53.960
<v Speaker 1>of work and the fact that Demential has had this

0:45:54.040 --> 0:45:56.160
<v Speaker 1>portfolio out there for thirty six years and it's out

0:45:56.200 --> 0:45:59.759
<v Speaker 1>performed the benchmark by a hundred forty basis points for

0:46:00.239 --> 0:46:03.600
<v Speaker 1>thirty six years, you know, those are types of things

0:46:03.600 --> 0:46:07.359
<v Speaker 1>we haven't necessarily talked about quite often enough. In my view,

0:46:07.360 --> 0:46:09.319
<v Speaker 1>I think, you know, the idea of of of our

0:46:09.360 --> 0:46:12.319
<v Speaker 1>competence in our body work. I think those are things

0:46:12.360 --> 0:46:14.960
<v Speaker 1>that I think could be elevated from a dimensional perspective.

0:46:15.000 --> 0:46:17.719
<v Speaker 1>But David is a very modest guy. He's super insightful,

0:46:17.840 --> 0:46:22.720
<v Speaker 1>very strategic. Um, he's uh. He makes you know, great

0:46:22.840 --> 0:46:25.200
<v Speaker 1>business calls very very quickly. So I've been around him

0:46:25.239 --> 0:46:27.400
<v Speaker 1>long enough to know when you know, David makes a

0:46:27.440 --> 0:46:31.239
<v Speaker 1>comment about a particular business situation, his insights are are

0:46:31.360 --> 0:46:34.359
<v Speaker 1>are are very very good, um, and they usually are

0:46:34.440 --> 0:46:38.200
<v Speaker 1>very very right. So um, he's a great voice to have.

0:46:38.800 --> 0:46:41.560
<v Speaker 1>He's a he's a great person to have around. I'd

0:46:41.560 --> 0:46:44.239
<v Speaker 1>also give him credit. I used some of his kind

0:46:44.239 --> 0:46:47.879
<v Speaker 1>of views on management and how people react. He's he's

0:46:47.880 --> 0:46:51.600
<v Speaker 1>definitely a macro manager, so he's he's willing to give

0:46:51.600 --> 0:46:54.799
<v Speaker 1>people a chance. I eat Gerard and myself delegated to

0:46:54.800 --> 0:46:57.640
<v Speaker 1>you guys and let you carry the ball. He'll he'll participate,

0:46:57.680 --> 0:47:00.560
<v Speaker 1>He'll he's been a great chairman. He'll act, he'll participate

0:47:00.560 --> 0:47:04.279
<v Speaker 1>in big questions and big strategic issues. Um he'll keep

0:47:04.480 --> 0:47:06.719
<v Speaker 1>a close eye on what what's happening and make sure

0:47:06.760 --> 0:47:09.719
<v Speaker 1>that he uh sees things happening in the way he

0:47:09.760 --> 0:47:13.440
<v Speaker 1>thinks they should. But he also is very good about

0:47:13.560 --> 0:47:15.719
<v Speaker 1>giving somebody some space to run with an idea that

0:47:15.719 --> 0:47:17.719
<v Speaker 1>he thinks is pretty positive. And and going back to

0:47:17.719 --> 0:47:20.440
<v Speaker 1>the advisor of business. You know, Dan Wheeler was the

0:47:20.480 --> 0:47:23.200
<v Speaker 1>guy that came in with an idea, UH to use

0:47:23.239 --> 0:47:26.480
<v Speaker 1>these funds with with advisors I either retail business and

0:47:26.480 --> 0:47:30.640
<v Speaker 1>and David, to his credit, UM contemplated that concept and

0:47:30.680 --> 0:47:32.960
<v Speaker 1>thought about it thoroughly around it, you know, or these

0:47:32.960 --> 0:47:34.920
<v Speaker 1>assets gonna be compatible, and he made a decision to

0:47:34.960 --> 0:47:37.480
<v Speaker 1>allow Dan to go do that in a in a

0:47:37.520 --> 0:47:40.319
<v Speaker 1>methodical way that would be would be different than what's

0:47:40.320 --> 0:47:41.560
<v Speaker 1>been out there in the past. I give a lot

0:47:41.600 --> 0:47:46.040
<v Speaker 1>of credit for Dan was essentially an independent advisor outside

0:47:46.320 --> 0:47:49.920
<v Speaker 1>of Dimensional Funds, but it was pretty clear he was

0:47:50.040 --> 0:47:52.719
<v Speaker 1>raising a lot of money for the company. At what

0:47:52.880 --> 0:47:58.080
<v Speaker 1>point did that relationship become much more explicit, if that's

0:47:58.080 --> 0:48:00.400
<v Speaker 1>the right way, Yeah, I think he he became an emloyee,

0:48:00.400 --> 0:48:05.640
<v Speaker 1>I think a couple of years into it, so maybe. So,

0:48:05.800 --> 0:48:08.520
<v Speaker 1>you know, Dan is an interesting guy and he um.

0:48:08.600 --> 0:48:10.720
<v Speaker 1>You know, he was a broker in his prior life,

0:48:10.719 --> 0:48:13.080
<v Speaker 1>and you know, he would uh, he would say, he

0:48:13.080 --> 0:48:15.520
<v Speaker 1>would use a term the never having to say you're

0:48:15.520 --> 0:48:18.920
<v Speaker 1>sorry approach to investing. So he failed as a commissioned

0:48:19.040 --> 0:48:22.719
<v Speaker 1>broker or a stock broker that he felt there's a

0:48:22.719 --> 0:48:25.000
<v Speaker 1>lot of times when you know, he'd go and pitch

0:48:25.040 --> 0:48:28.240
<v Speaker 1>a stock to a client and then the stock wouldn't

0:48:28.239 --> 0:48:30.279
<v Speaker 1>do well, and he'd definitely go back and say, hey,

0:48:30.360 --> 0:48:32.480
<v Speaker 1>I'm sorry, it didn't work out the way we expected.

0:48:33.000 --> 0:48:34.799
<v Speaker 1>And so his view was if you if you could

0:48:34.880 --> 0:48:37.720
<v Speaker 1>move away from that, you could get a client educated

0:48:37.760 --> 0:48:41.040
<v Speaker 1>on the capital markets, get them very comfortable about the

0:48:41.080 --> 0:48:44.920
<v Speaker 1>expected returns in a market, um and educate them in

0:48:44.920 --> 0:48:46.480
<v Speaker 1>in a proper way that you wouldn't have to have

0:48:46.600 --> 0:48:50.040
<v Speaker 1>these oh I'm sorry type of conversations with your clients.

0:48:50.040 --> 0:48:52.880
<v Speaker 1>So it's a very unique way to view the investment space.

0:48:53.080 --> 0:49:00.000
<v Speaker 1>So you mentioned, Um, David Booth doesn't really discuss um

0:49:00.080 --> 0:49:04.239
<v Speaker 1>the company's achievements publicly all that much. The firm has

0:49:04.239 --> 0:49:08.200
<v Speaker 1>a reputation as a kind of private company that doesn't

0:49:08.680 --> 0:49:10.800
<v Speaker 1>do a lot of press. I mean, we don't see

0:49:11.160 --> 0:49:14.399
<v Speaker 1>your names out in the media all that much, which

0:49:14.440 --> 0:49:17.840
<v Speaker 1>I get the senses by design, but it leads to

0:49:17.920 --> 0:49:20.960
<v Speaker 1>lots of misconceptions. What what sort of misconceptions are out

0:49:21.000 --> 0:49:25.279
<v Speaker 1>there about Dimensional Funds? Well, I think we you know,

0:49:25.320 --> 0:49:27.520
<v Speaker 1>I don't know if it's purposely or not, but I

0:49:27.560 --> 0:49:30.920
<v Speaker 1>think we've always allowed our clients to talk for us.

0:49:30.920 --> 0:49:33.880
<v Speaker 1>So if if you or any other advisor or institutional

0:49:33.880 --> 0:49:36.160
<v Speaker 1>client thinks possibly what we've we've been able to do

0:49:36.280 --> 0:49:39.520
<v Speaker 1>for them and for their clients, then they're gonna speak

0:49:39.600 --> 0:49:42.399
<v Speaker 1>highly of us. And that's a that's a way, that's

0:49:42.400 --> 0:49:44.759
<v Speaker 1>a public presence kind of a concept as well. So

0:49:45.440 --> 0:49:49.000
<v Speaker 1>we've always uh sort of limited ourselves in the public

0:49:49.080 --> 0:49:54.080
<v Speaker 1>presence type of space. Uh, we're not advertisers. Um, We've

0:49:54.080 --> 0:49:56.160
<v Speaker 1>talked to clients in the past, they don't necessarily want

0:49:56.239 --> 0:49:59.920
<v Speaker 1>us to advertise. They don't mind having an elevated PubL

0:50:00.000 --> 0:50:03.600
<v Speaker 1>at presence. So when when you know, Bloomberg does an

0:50:03.719 --> 0:50:07.479
<v Speaker 1>article on Dimensional and advisors able a third party piece

0:50:07.520 --> 0:50:11.360
<v Speaker 1>and advisors able to hand that that article to a client, UM,

0:50:11.440 --> 0:50:13.359
<v Speaker 1>and the client says, Okay, I get a little bit

0:50:13.520 --> 0:50:16.720
<v Speaker 1>better sense of who Dimensional is. That's a positive for

0:50:16.719 --> 0:50:19.400
<v Speaker 1>for that client and for advisor and for the dimensional.

0:50:19.520 --> 0:50:22.480
<v Speaker 1>So we're we're in the business of of you know,

0:50:23.040 --> 0:50:25.480
<v Speaker 1>trying to do the right thing for the client, being

0:50:25.560 --> 0:50:28.719
<v Speaker 1>very robust from an academic perspective, in a research perspective,

0:50:29.320 --> 0:50:31.279
<v Speaker 1>working on the on the edges, if you will, from

0:50:31.320 --> 0:50:34.799
<v Speaker 1>an implementation perspective, and we think, you know, our implementation

0:50:34.880 --> 0:50:37.359
<v Speaker 1>and our delivery of the portfolios are as efficient as

0:50:37.480 --> 0:50:40.040
<v Speaker 1>as they can get. Uh. And that's probably a part

0:50:40.040 --> 0:50:43.080
<v Speaker 1>of the story that we don't we don't describe enough

0:50:43.400 --> 0:50:47.200
<v Speaker 1>UM differentiating ourselves versus competitors. So so let's talk about

0:50:47.239 --> 0:50:50.160
<v Speaker 1>some of those competitors. UM, if we look at the

0:50:50.239 --> 0:50:55.480
<v Speaker 1>big three in the world of indexing and ETFs, Vanguard,

0:50:55.640 --> 0:51:00.560
<v Speaker 1>State Street, black Rock, they have become fierce competitors in

0:51:00.640 --> 0:51:04.000
<v Speaker 1>the e t F space, which is growing very rapidly.

0:51:04.880 --> 0:51:07.359
<v Speaker 1>You guys have made the decision, No, we don't want

0:51:07.360 --> 0:51:09.959
<v Speaker 1>to be in the e t F space. It's it's

0:51:10.000 --> 0:51:13.239
<v Speaker 1>subject to inflows and outflows, and it's very retail and

0:51:13.960 --> 0:51:18.080
<v Speaker 1>not necessarily our interest. Is that something that might be

0:51:18.120 --> 0:51:21.120
<v Speaker 1>revisited in the future, or because it seems like so

0:51:21.239 --> 0:51:24.120
<v Speaker 1>much of the business is moving in the direction of

0:51:24.120 --> 0:51:27.399
<v Speaker 1>e t F s, how does df A think about that? Yeah,

0:51:27.400 --> 0:51:29.560
<v Speaker 1>I think we're very client centric, So you know, we've

0:51:29.560 --> 0:51:32.319
<v Speaker 1>had discussions about et F with with clients for for

0:51:32.400 --> 0:51:34.200
<v Speaker 1>many years. A matter of fact, I think it's probably

0:51:34.239 --> 0:51:36.319
<v Speaker 1>ten years ago where David Booth and I went out

0:51:36.360 --> 0:51:39.160
<v Speaker 1>and talked to clients about their their interests in need

0:51:39.239 --> 0:51:41.480
<v Speaker 1>for an e t F from Dimensional and at that

0:51:41.520 --> 0:51:44.320
<v Speaker 1>point in time, there wasn't that high of an interest

0:51:44.760 --> 0:51:48.239
<v Speaker 1>for that, and UM, you know, but that doesn't mean

0:51:48.239 --> 0:51:50.799
<v Speaker 1>that we wouldn't review it again. If if if for

0:51:50.840 --> 0:51:54.160
<v Speaker 1>whatever reason, Advisers for instance, came back and said, listen,

0:51:54.200 --> 0:51:55.440
<v Speaker 1>it would be great to have an e t F

0:51:55.520 --> 0:51:57.439
<v Speaker 1>for these reasons and we think you're the right firm

0:51:57.520 --> 0:52:00.320
<v Speaker 1>to do that. Um, then obviously we we would we

0:52:00.360 --> 0:52:03.200
<v Speaker 1>would listen to that and be approachable around that. So

0:52:03.239 --> 0:52:06.200
<v Speaker 1>when when you look at our our orientation around our

0:52:06.200 --> 0:52:08.520
<v Speaker 1>our verus funds, I mean we have sustainable funds and

0:52:08.560 --> 0:52:11.439
<v Speaker 1>social funds. Next question in my mind that I wanted

0:52:11.440 --> 0:52:14.320
<v Speaker 1>to go to. I mentioned the smart beta trends, and

0:52:14.760 --> 0:52:17.840
<v Speaker 1>you guys have have really stepped stuck with just pure

0:52:18.280 --> 0:52:21.680
<v Speaker 1>factor investing. How do you look at the rise of

0:52:21.760 --> 0:52:26.400
<v Speaker 1>E s G, the desire for fill in the blank

0:52:27.120 --> 0:52:32.480
<v Speaker 1>environmental sustainable, social governance, what have you? How does how

0:52:32.480 --> 0:52:36.560
<v Speaker 1>does dimensional look at that trend and the desire for

0:52:36.560 --> 0:52:40.920
<v Speaker 1>for that, especially from from women investors and from younger

0:52:41.200 --> 0:52:44.160
<v Speaker 1>millennial investors. That seems to be where a lot of

0:52:44.200 --> 0:52:46.319
<v Speaker 1>the demands is coming from. You know, that's a great,

0:52:46.520 --> 0:52:48.640
<v Speaker 1>great question, and it's a great example of how we've

0:52:48.640 --> 0:52:51.080
<v Speaker 1>worked with our clients in the past, and that basically

0:52:51.120 --> 0:52:53.319
<v Speaker 1>a clients came to us and said, listen, when you

0:52:53.320 --> 0:52:55.520
<v Speaker 1>look at those areas that you know E s G

0:52:55.760 --> 0:53:00.680
<v Speaker 1>and so forth, the the uh the is out there

0:53:00.680 --> 0:53:03.799
<v Speaker 1>for the advisor, weren't that great? So high expense, you know,

0:53:04.480 --> 0:53:08.319
<v Speaker 1>highly concentrated, bad performance and so forth and so on.

0:53:08.440 --> 0:53:12.960
<v Speaker 1>So that the question was could you demensional? Yeah, that's terrific.

0:53:13.320 --> 0:53:17.560
<v Speaker 1>Could you demensional come to us with a solution that

0:53:17.680 --> 0:53:21.360
<v Speaker 1>looked very much like what your solutions are today, but

0:53:21.520 --> 0:53:26.200
<v Speaker 1>with a UH you know, a focus and UH detail

0:53:26.239 --> 0:53:30.320
<v Speaker 1>around around the social and sustainable and so we UM

0:53:30.480 --> 0:53:33.120
<v Speaker 1>we went back to the basically lab and we came

0:53:33.120 --> 0:53:37.440
<v Speaker 1>back with portfolios that we're very highly diversified. There were

0:53:37.480 --> 0:53:41.120
<v Speaker 1>low costs UH. They didn't recognize a lot of these

0:53:41.320 --> 0:53:45.040
<v Speaker 1>E s G issues in terms of portfolio management UH,

0:53:45.040 --> 0:53:46.719
<v Speaker 1>and we're able to come back with a portfolio that

0:53:46.760 --> 0:53:49.640
<v Speaker 1>we thought from a capital market perspective made sense for

0:53:49.680 --> 0:53:54.200
<v Speaker 1>the end client with the nod towards being sustainable or

0:53:54.239 --> 0:53:57.839
<v Speaker 1>social or whatever the UM the issue might be. So

0:53:57.920 --> 0:54:00.359
<v Speaker 1>that that's been a huge success for SO. I think

0:54:00.400 --> 0:54:02.399
<v Speaker 1>we've we've now got ten year track records in those

0:54:02.440 --> 0:54:06.600
<v Speaker 1>areas and those portfolios track really closely to our standard portfolios,

0:54:07.200 --> 0:54:10.320
<v Speaker 1>the core portfolios UM. So the performance has been terrific,

0:54:10.360 --> 0:54:13.640
<v Speaker 1>The expectations have been met UM and for clients and

0:54:13.640 --> 0:54:17.920
<v Speaker 1>for advisors who are are interested in in that aspect

0:54:17.920 --> 0:54:21.120
<v Speaker 1>of investing UM, there are available options for them. So

0:54:21.320 --> 0:54:23.080
<v Speaker 1>we feel really good about that and we think it's

0:54:23.080 --> 0:54:26.160
<v Speaker 1>been a real success for for all sides. And going forward,

0:54:26.160 --> 0:54:28.920
<v Speaker 1>I'm sure, there's gonna be more interest in that from

0:54:28.960 --> 0:54:32.400
<v Speaker 1>from clients and so forth on that go forward. So

0:54:32.440 --> 0:54:34.680
<v Speaker 1>what else might there be more interest in it in

0:54:34.840 --> 0:54:38.480
<v Speaker 1>going forward? E s G is clearly on the rise,

0:54:38.560 --> 0:54:44.320
<v Speaker 1>but its roots go back decades. Smart data, UM perhaps

0:54:44.360 --> 0:54:48.840
<v Speaker 1>not as far back. Factor investing even further back. What

0:54:48.920 --> 0:54:53.480
<v Speaker 1>do you imagine the next big trend in investing is

0:54:53.520 --> 0:54:55.799
<v Speaker 1>going to be? And I honestly don't know if there's

0:54:55.800 --> 0:54:58.479
<v Speaker 1>an answer, but you have a different advantage point, maybe

0:54:58.480 --> 0:55:00.640
<v Speaker 1>you see it a little differently. You know, there's always

0:55:00.680 --> 0:55:04.120
<v Speaker 1>going to be another you know, academic paper or another

0:55:04.360 --> 0:55:07.719
<v Speaker 1>area of research that that helps us refine how we

0:55:07.760 --> 0:55:10.239
<v Speaker 1>think about the capital markets. And UM, we've seen that

0:55:10.280 --> 0:55:13.720
<v Speaker 1>recently with you know, profitability for instance. Uh so there's

0:55:13.760 --> 0:55:16.719
<v Speaker 1>gonna be more of that, you know. For me, I

0:55:16.719 --> 0:55:19.760
<v Speaker 1>think that the bigger change, and I've been really inspired

0:55:19.800 --> 0:55:22.480
<v Speaker 1>by recently is I think this UM I would call

0:55:22.560 --> 0:55:30.000
<v Speaker 1>the human element of advice. It's the advisor's contribution to

0:55:30.040 --> 0:55:33.759
<v Speaker 1>the end client result that that that comes from this

0:55:33.840 --> 0:55:36.719
<v Speaker 1>interaction at a human level. So when I see sit

0:55:36.800 --> 0:55:40.960
<v Speaker 1>with advisors now, the concept of trust has has elevated

0:55:41.320 --> 0:55:43.480
<v Speaker 1>quite a bit, and and trust comes from a couple

0:55:43.520 --> 0:55:47.479
<v Speaker 1>of different areas. One is is competency. So at demensionals level,

0:55:47.920 --> 0:55:50.640
<v Speaker 1>you know, we've got to be able to deliver access

0:55:50.680 --> 0:55:52.200
<v Speaker 1>to the capital market is the most efficient way, and

0:55:52.239 --> 0:55:53.799
<v Speaker 1>I think we have We've got a thirty six year

0:55:53.840 --> 0:55:56.840
<v Speaker 1>track record of of competence for the advisor. You know,

0:55:56.880 --> 0:56:00.520
<v Speaker 1>the advisor provides a lot of different wealth management activities.

0:56:00.560 --> 0:56:03.799
<v Speaker 1>They know the client intimately, UH, they know about their

0:56:03.800 --> 0:56:06.480
<v Speaker 1>hopes and their dreams and so forth. And so when

0:56:06.480 --> 0:56:09.560
<v Speaker 1>I think about the movement of financial advice, it's gone

0:56:09.560 --> 0:56:13.120
<v Speaker 1>down that path, um, you know where historically thirty five

0:56:13.160 --> 0:56:15.040
<v Speaker 1>years ago when I started the business, it was about

0:56:15.320 --> 0:56:17.440
<v Speaker 1>trying to sell a stock or get a commission off

0:56:17.480 --> 0:56:20.960
<v Speaker 1>of stock UH, purchase or sell. UH. It's changed to

0:56:21.040 --> 0:56:23.840
<v Speaker 1>a holistic wealth management view. It's changed to start thinking

0:56:23.840 --> 0:56:27.080
<v Speaker 1>about people's you know, hopes, their dreams, their children, their

0:56:27.200 --> 0:56:31.839
<v Speaker 1>charitable giving, and doing that in a very systematic, uh

0:56:31.880 --> 0:56:35.040
<v Speaker 1>efficient way from the capital market perspective, you know, using

0:56:35.040 --> 0:56:38.239
<v Speaker 1>building blocks like demensional delivers UH to be able to

0:56:38.680 --> 0:56:42.279
<v Speaker 1>execute on the client's expectations. And so I I think

0:56:42.280 --> 0:56:44.920
<v Speaker 1>by executing on the client expectation, then the aspect of

0:56:44.960 --> 0:56:48.080
<v Speaker 1>trust develops and it continues to build over time. And

0:56:48.120 --> 0:56:50.840
<v Speaker 1>so I see these great relationships. I've been, you know,

0:56:50.880 --> 0:56:53.040
<v Speaker 1>in this for twenty five years, and we've got advisors

0:56:53.080 --> 0:56:54.839
<v Speaker 1>who've worked with us for twenty five years and their

0:56:54.840 --> 0:56:56.879
<v Speaker 1>clients who have worked with them for twenty five years.

0:56:57.360 --> 0:56:59.399
<v Speaker 1>And when you see those types of clients come into

0:56:59.400 --> 0:57:03.239
<v Speaker 1>the office and talk about their experience, their journey, the

0:57:03.280 --> 0:57:06.520
<v Speaker 1>fact that they feel okay about about their investments and

0:57:06.560 --> 0:57:08.920
<v Speaker 1>about their retirement and where they want to go in

0:57:08.960 --> 0:57:11.840
<v Speaker 1>the future, and another feeling, it's an amazing feeling. And

0:57:11.880 --> 0:57:14.160
<v Speaker 1>so whenever I get you know, you wake up some mornings,

0:57:14.200 --> 0:57:16.640
<v Speaker 1>you guess, you know, can I is another day of

0:57:16.880 --> 0:57:19.919
<v Speaker 1>doing extra y you know, it just takes one conversation

0:57:20.000 --> 0:57:23.560
<v Speaker 1>with a really satisfied client that makes you feel like, hey,

0:57:23.400 --> 0:57:25.640
<v Speaker 1>I got it. The origin, the original reason why we

0:57:25.680 --> 0:57:29.040
<v Speaker 1>started this was we wanted to make the client experience great.

0:57:29.040 --> 0:57:31.560
<v Speaker 1>We wanted clients to feel good about their retirement, feel

0:57:31.560 --> 0:57:33.600
<v Speaker 1>like they were going to be okay. And when you

0:57:33.640 --> 0:57:35.919
<v Speaker 1>get to see that through the advisors who are working

0:57:35.920 --> 0:57:38.240
<v Speaker 1>with these clients for a long, long time time periods,

0:57:38.640 --> 0:57:41.760
<v Speaker 1>it's just a it's really um a feel good kind

0:57:41.760 --> 0:57:43.600
<v Speaker 1>of a thing for anybody that works in that space.

0:57:43.880 --> 0:57:45.640
<v Speaker 1>So so I'm going to assume that we're not going

0:57:45.680 --> 0:57:49.520
<v Speaker 1>to see a d F a crypto funds launching anytime soon.

0:57:50.680 --> 0:57:54.200
<v Speaker 1>You will not. So I like the idea of holistic

0:57:54.840 --> 0:57:57.480
<v Speaker 1>asset management. It's a good term and it really does

0:57:57.520 --> 0:58:02.320
<v Speaker 1>a nice job describing the full three sixty. So let's

0:58:02.480 --> 0:58:06.280
<v Speaker 1>jump to our favorite questions that we ask all of

0:58:06.280 --> 0:58:10.880
<v Speaker 1>our guests. Um, tell us the most important thing that

0:58:10.920 --> 0:58:15.919
<v Speaker 1>we don't know about Dave Butler. Great question. Um, there's

0:58:15.960 --> 0:58:17.960
<v Speaker 1>probably a lot that you don't know about Dave Butler,

0:58:18.040 --> 0:58:22.720
<v Speaker 1>but I know a lot more now than Uh. Here's

0:58:22.760 --> 0:58:25.800
<v Speaker 1>one because it's it's pretty relevant. So I Steve Kerr

0:58:26.160 --> 0:58:29.160
<v Speaker 1>just won the NBA Championship of Golden State. I think

0:58:29.160 --> 0:58:32.200
<v Speaker 1>he's got eight rings now as both the player and

0:58:32.680 --> 0:58:34.560
<v Speaker 1>players coach. He and I played together on a US

0:58:34.680 --> 0:58:36.560
<v Speaker 1>national team back in the day. We got the room

0:58:36.600 --> 0:58:39.880
<v Speaker 1>for a month together. Uh, And I have to say

0:58:39.880 --> 0:58:42.920
<v Speaker 1>I've taken a lot of inspiration from watching him coach

0:58:43.840 --> 0:58:47.840
<v Speaker 1>a team of of major talents. But you know, taking

0:58:47.880 --> 0:58:50.200
<v Speaker 1>that team of major challenge and developing them and knitting

0:58:50.200 --> 0:58:54.240
<v Speaker 1>it into a collaborative unit is just genius. And I

0:58:54.280 --> 0:58:56.160
<v Speaker 1>don't know if people give him the kind of credit

0:58:56.240 --> 0:58:59.320
<v Speaker 1>that he should get. But it's an amazing thing to watch,

0:59:00.040 --> 0:59:03.400
<v Speaker 1>you know. I read stuff about him quite often. Uh.

0:59:03.520 --> 0:59:06.320
<v Speaker 1>You know, No, I take it to my team and

0:59:06.320 --> 0:59:08.360
<v Speaker 1>I say, look, here's here's something that we ought to

0:59:08.360 --> 0:59:10.080
<v Speaker 1>think about, and here's something we out of view and

0:59:10.120 --> 0:59:13.240
<v Speaker 1>look at as well. So quick example is just on hiring.

0:59:13.880 --> 0:59:15.760
<v Speaker 1>I can remember asking him when he played the University

0:59:15.760 --> 0:59:18.560
<v Speaker 1>of Arizona. These teams were great, the players that I

0:59:18.560 --> 0:59:21.240
<v Speaker 1>had met were great people. And I said, how does

0:59:21.240 --> 0:59:23.720
<v Speaker 1>that happen? Uh? And he says to me, he says, well,

0:59:23.760 --> 0:59:25.560
<v Speaker 1>he said lud Olsen, who was a coach at the time,

0:59:25.600 --> 0:59:27.320
<v Speaker 1>he says, we have a we have an approach where

0:59:27.600 --> 0:59:30.480
<v Speaker 1>we bring a player in for the weekend, uh, and

0:59:30.560 --> 0:59:32.520
<v Speaker 1>on Monday morning we get together as a team. And

0:59:32.800 --> 0:59:34.600
<v Speaker 1>Luke asked the question, even if it's the number one

0:59:34.600 --> 0:59:36.400
<v Speaker 1>player in the country, says, do you guys want to

0:59:36.440 --> 0:59:39.240
<v Speaker 1>play with this guy? Really? Yeah? And if we if

0:59:39.240 --> 0:59:42.439
<v Speaker 1>we said no, then then he stopped recruiting him. So

0:59:42.640 --> 0:59:45.440
<v Speaker 1>I actually took that into our team at Dementiel for

0:59:45.560 --> 0:59:47.840
<v Speaker 1>some time and and we we had the same kind

0:59:47.840 --> 0:59:50.000
<v Speaker 1>of approach. We had nine or ten people interview a

0:59:50.000 --> 0:59:53.840
<v Speaker 1>new team member, and it never was my decision and

0:59:53.920 --> 0:59:55.480
<v Speaker 1>I passed it to the team. We start with the

0:59:55.520 --> 0:59:57.320
<v Speaker 1>youngest person first and we say, hey, do you want

0:59:57.320 --> 0:59:59.240
<v Speaker 1>to play with this person? This is a person that's

0:59:59.240 --> 1:00:01.320
<v Speaker 1>going to be on your team that you have to

1:00:01.360 --> 1:00:03.360
<v Speaker 1>play with, and do you want to do it or not?

1:00:03.600 --> 1:00:05.240
<v Speaker 1>And so that's I think a great way to think

1:00:05.280 --> 1:00:07.360
<v Speaker 1>about building out a team. You know, you want to

1:00:07.560 --> 1:00:10.480
<v Speaker 1>you want to find ways to to elevate the collaboration

1:00:10.560 --> 1:00:14.000
<v Speaker 1>and the the the enjoyment of the team that that

1:00:14.200 --> 1:00:17.280
<v Speaker 1>that's really quite quite fascinating, and they are building what

1:00:17.400 --> 1:00:21.360
<v Speaker 1>looks like a dynasty for the Ages franchise. Yeah, right

1:00:21.520 --> 1:00:25.640
<v Speaker 1>for sure. Um tell us about your early mentors who

1:00:25.840 --> 1:00:29.200
<v Speaker 1>changed the way you look at the financial business and

1:00:30.200 --> 1:00:34.600
<v Speaker 1>uh investment. Well, you mentioned the Universe Chicago connection, so

1:00:34.880 --> 1:00:40.920
<v Speaker 1>I would include all of those folks that Merton Miller

1:00:41.080 --> 1:00:43.480
<v Speaker 1>I got to meet Merton, you know when I first interviewed,

1:00:43.520 --> 1:00:47.840
<v Speaker 1>and all of those folks have transformed the capital market

1:00:47.880 --> 1:00:51.800
<v Speaker 1>experience and the investor experience in ways that are are

1:00:51.840 --> 1:00:54.840
<v Speaker 1>were unimaginable at the time. But the whole you know,

1:00:54.880 --> 1:00:57.760
<v Speaker 1>the the energy and the passion and the enthusiasm for

1:00:57.800 --> 1:01:00.800
<v Speaker 1>the fact that that markets work, that prices are fair,

1:01:01.360 --> 1:01:03.760
<v Speaker 1>that you had to invest in a way that's diversified

1:01:03.800 --> 1:01:06.280
<v Speaker 1>and low costs and tax efficient. Those concepts didn't even

1:01:06.800 --> 1:01:09.560
<v Speaker 1>hit the radar screen. And thirty years ago that was

1:01:09.640 --> 1:01:11.680
<v Speaker 1>sort of poop poo and laughed at. And now we

1:01:11.720 --> 1:01:14.400
<v Speaker 1>pushed forward it today and and this. You know, when

1:01:14.440 --> 1:01:17.200
<v Speaker 1>you talk about independent advice, you talk multi factor investing,

1:01:17.680 --> 1:01:20.600
<v Speaker 1>you talk about holistic wealth management, you know, those concepts

1:01:20.640 --> 1:01:24.440
<v Speaker 1>are front and center for any client experience. So to

1:01:24.480 --> 1:01:26.960
<v Speaker 1>see that transform and I know that these guys were

1:01:27.040 --> 1:01:29.400
<v Speaker 1>part of that and then really elevated, it's really fun

1:01:29.440 --> 1:01:33.040
<v Speaker 1>to watch. Let's let's talk about everybody's favorite question. Tell

1:01:33.120 --> 1:01:36.040
<v Speaker 1>us about some of your favorite books, be they fiction, nonfiction,

1:01:36.720 --> 1:01:40.120
<v Speaker 1>finance related non finance. What do you read? I am

1:01:40.160 --> 1:01:44.280
<v Speaker 1>all about the biography, autobiographies, about the journey. I love

1:01:44.520 --> 1:01:46.880
<v Speaker 1>just understanding people and how they got to where they

1:01:46.880 --> 1:01:49.360
<v Speaker 1>are and why they're why they act the way they act.

1:01:49.480 --> 1:01:51.600
<v Speaker 1>So you know some of the books that I've read recently, Um,

1:01:51.760 --> 1:01:56.440
<v Speaker 1>you know, um Red Shoe Doog, Phil Knight, Nike. I

1:01:56.480 --> 1:01:59.600
<v Speaker 1>just read Bruce Springsteens moren to Run. I have that

1:01:59.600 --> 1:02:02.240
<v Speaker 1>that's in my Q and I haven't gotten great books,

1:02:02.040 --> 1:02:05.120
<v Speaker 1>but it's so big, a little intimidating, it's a great,

1:02:05.120 --> 1:02:07.080
<v Speaker 1>great book, and you know, but all of these things really,

1:02:07.080 --> 1:02:10.480
<v Speaker 1>to me, it's about the struggle. It's about the journey.

1:02:11.080 --> 1:02:14.400
<v Speaker 1>You know. People see quote unquote success from people and

1:02:14.400 --> 1:02:16.840
<v Speaker 1>and what you realize. And this is what I've told

1:02:16.880 --> 1:02:19.880
<v Speaker 1>David Booth. Even with Dimensional, people look at Demensional say well,

1:02:19.920 --> 1:02:22.200
<v Speaker 1>what a successful firm, and how amazing and how great.

1:02:22.240 --> 1:02:25.440
<v Speaker 1>But their time periods when you know that the concept

1:02:25.480 --> 1:02:29.760
<v Speaker 1>of indexing wasn't even wasn't accepted by anybody. Um, there's

1:02:29.760 --> 1:02:32.160
<v Speaker 1>a time when small cap stocks, you know, back in

1:02:32.200 --> 1:02:35.320
<v Speaker 1>the nineteen eighties, when small caps underperformed for ten years,

1:02:35.960 --> 1:02:38.360
<v Speaker 1>the S and P five hundred by by ten percent,

1:02:38.440 --> 1:02:42.640
<v Speaker 1>that that people question whether Dimensional as a firm, you know,

1:02:42.800 --> 1:02:45.800
<v Speaker 1>was was really a firm that could deliver uh, you

1:02:45.800 --> 1:02:48.720
<v Speaker 1>know small cap stock returns. You know, so there's always

1:02:48.720 --> 1:02:51.240
<v Speaker 1>going to be a struggle along the way. Um, But

1:02:51.360 --> 1:02:54.320
<v Speaker 1>what's inspiring to me is to watch how that struggled

1:02:54.320 --> 1:02:57.920
<v Speaker 1>and translates into an action that then leads to this,

1:02:58.000 --> 1:03:00.000
<v Speaker 1>you know, the success that we've seen. So it's fun.

1:03:00.160 --> 1:03:04.040
<v Speaker 1>You mentioned shoe Dog, what was so surprising in that

1:03:04.120 --> 1:03:10.400
<v Speaker 1>book is how many times Nike just you know, managed

1:03:10.480 --> 1:03:14.440
<v Speaker 1>to miss the executioner's acts. They were on the edge

1:03:14.640 --> 1:03:17.880
<v Speaker 1>repeatedly in the early days of the company. Yeah, give it.

1:03:17.880 --> 1:03:20.120
<v Speaker 1>Give us one other book, one other thing that you uh,

1:03:20.280 --> 1:03:24.160
<v Speaker 1>you read and really enjoy well, you know, anything John Wooden.

1:03:24.360 --> 1:03:26.720
<v Speaker 1>You know I read that stuff all day long. Give

1:03:27.240 --> 1:03:28.960
<v Speaker 1>John wood in the life. You know, there's a there's

1:03:28.960 --> 1:03:32.000
<v Speaker 1>a book that just John Wooden. Um, but it's you know,

1:03:32.440 --> 1:03:34.800
<v Speaker 1>John Wooden. I think, you know, and I tell the

1:03:34.840 --> 1:03:36.960
<v Speaker 1>kids this all the time. If if you you look

1:03:37.000 --> 1:03:40.600
<v Speaker 1>at what John Wooden stands for and how he built

1:03:40.640 --> 1:03:43.560
<v Speaker 1>his pyramid of success and what's involved in the pyramid

1:03:43.600 --> 1:03:46.040
<v Speaker 1>of success. You know, my view is if if you

1:03:46.400 --> 1:03:49.240
<v Speaker 1>follow that in a you know, conceptual way, it's it's

1:03:49.280 --> 1:03:52.560
<v Speaker 1>tough not to have success in something, and success meaning

1:03:53.200 --> 1:03:55.000
<v Speaker 1>that you've given it your all and you've worked at it.

1:03:55.120 --> 1:03:57.840
<v Speaker 1>And even if you don't win or win or lose,

1:03:58.240 --> 1:04:00.640
<v Speaker 1>you know this the knowledge of satisfy. Actually you've worked

1:04:00.680 --> 1:04:03.480
<v Speaker 1>really hard at something. I think his success success in

1:04:03.520 --> 1:04:08.880
<v Speaker 1>itself really interesting. What what has you excited today? What

1:04:08.880 --> 1:04:13.360
<v Speaker 1>what do you really jazzed about? In two thousand and eighteen. Uh, well,

1:04:13.360 --> 1:04:16.160
<v Speaker 1>I'd come back to the aspect of trust in the

1:04:16.200 --> 1:04:18.080
<v Speaker 1>financial services space. I think I think a lot of

1:04:18.080 --> 1:04:21.000
<v Speaker 1>trust was lost back in two thousand eight and two

1:04:21.040 --> 1:04:23.960
<v Speaker 1>thousand nine, But I think this, I think what we've

1:04:23.960 --> 1:04:27.480
<v Speaker 1>come out of that segment of time in is that

1:04:28.040 --> 1:04:30.920
<v Speaker 1>I think holistic wealth management has has taken its position.

1:04:31.640 --> 1:04:36.840
<v Speaker 1>I think independent advice his HISS has gained its rightful spot.

1:04:37.360 --> 1:04:41.800
<v Speaker 1>I think uh indexing i E. And then multi factor investing,

1:04:41.800 --> 1:04:43.600
<v Speaker 1>which again which is Demensil has been doing for thirty

1:04:43.680 --> 1:04:46.080
<v Speaker 1>six years. I think that's front and center. So it's

1:04:46.080 --> 1:04:48.440
<v Speaker 1>satisfying to me to look at all these trends that

1:04:48.760 --> 1:04:51.560
<v Speaker 1>um going your way that we identified, you know, thirty

1:04:51.640 --> 1:04:53.520
<v Speaker 1>years ago, that we thought, you know, and again we didn't.

1:04:53.760 --> 1:04:57.280
<v Speaker 1>We didn't identify them for marketing reasons or for business reasons.

1:04:57.280 --> 1:04:59.800
<v Speaker 1>We identified because we thought that was We thought independent

1:04:59.800 --> 1:05:04.120
<v Speaker 1>of ICE and multi factor investing and holistic wealth management

1:05:04.160 --> 1:05:07.400
<v Speaker 1>and human element of the advisor, the necessity for the

1:05:07.400 --> 1:05:09.680
<v Speaker 1>advisor to get great results for the client. We thought

1:05:09.720 --> 1:05:11.400
<v Speaker 1>that was the right thing for the end client. And

1:05:11.680 --> 1:05:14.600
<v Speaker 1>that's what's it's played out. So tell us about a

1:05:14.600 --> 1:05:17.600
<v Speaker 1>time you failed and what you learned from the experience

1:05:19.160 --> 1:05:24.160
<v Speaker 1>well failure. Uh, you know, like we all, I've I've

1:05:24.160 --> 1:05:27.320
<v Speaker 1>failed many many times, and I you know that the

1:05:27.400 --> 1:05:29.080
<v Speaker 1>lesson I give the kids is like, you know you're

1:05:29.080 --> 1:05:32.320
<v Speaker 1>gonna fail in terms of losing or getting beat or

1:05:32.320 --> 1:05:34.160
<v Speaker 1>getting knocked down or whatever it might be. And and

1:05:34.200 --> 1:05:37.000
<v Speaker 1>you know, the question really is is did you prepare

1:05:37.000 --> 1:05:41.360
<v Speaker 1>yourself to succeeds as as best you could? And if

1:05:41.400 --> 1:05:44.240
<v Speaker 1>you did not succeed as as an I e. A loss,

1:05:44.840 --> 1:05:46.800
<v Speaker 1>you know, did you get back up and dust yourself

1:05:46.840 --> 1:05:49.720
<v Speaker 1>off and and do it again? So I think that's

1:05:49.760 --> 1:05:52.320
<v Speaker 1>the lesson you learned from failure. You know you mentioned

1:05:52.360 --> 1:05:57.520
<v Speaker 1>did you did you prepare yourself to win? Um? Giants coach,

1:05:57.520 --> 1:06:00.920
<v Speaker 1>I'm drawing a blank on his name, Tom Tom Colin.

1:06:01.040 --> 1:06:03.760
<v Speaker 1>Tom Coughlin wrote a book, Earned the Right to Win,

1:06:04.280 --> 1:06:07.040
<v Speaker 1>which is that exact I find a lot of sports

1:06:07.280 --> 1:06:10.120
<v Speaker 1>books don't really they tend to be a little cliche,

1:06:10.120 --> 1:06:13.040
<v Speaker 1>they don't really apply to business all that. Well, that book,

1:06:13.040 --> 1:06:16.720
<v Speaker 1>more than any other that I've read, really talks to

1:06:16.840 --> 1:06:20.920
<v Speaker 1>exactly what you're describing. If you were prepared, if you

1:06:21.000 --> 1:06:23.720
<v Speaker 1>have done the heavy lifting beforehand, well then you just

1:06:23.760 --> 1:06:25.600
<v Speaker 1>go out and do what you know how to do

1:06:26.360 --> 1:06:28.440
<v Speaker 1>and if the wind comes, great and if it doesn't,

1:06:28.480 --> 1:06:30.840
<v Speaker 1>go back to the drawing board and start over. Yeah. Absolutely,

1:06:31.000 --> 1:06:33.120
<v Speaker 1>And I think and have the passion, you know, find

1:06:33.320 --> 1:06:35.240
<v Speaker 1>something that you're passionate about, because at the end of

1:06:35.240 --> 1:06:36.680
<v Speaker 1>the day, if you if you fail and you get

1:06:36.760 --> 1:06:39.280
<v Speaker 1>knocked down, you know, if you're passionate about something, going

1:06:39.320 --> 1:06:41.160
<v Speaker 1>to keep coming back until you until you get to

1:06:41.200 --> 1:06:43.720
<v Speaker 1>that quote unquote success platform. What do you do for fun?

1:06:43.800 --> 1:06:46.280
<v Speaker 1>What do you do outside of the office that you

1:06:46.320 --> 1:06:50.000
<v Speaker 1>are passionate about. Yeah, well I think my fun now

1:06:50.240 --> 1:06:52.840
<v Speaker 1>my my knees and ankles and stuff from basketball, probably

1:06:52.880 --> 1:06:55.760
<v Speaker 1>a little banged up. So I do catch and shoot

1:06:55.800 --> 1:06:57.920
<v Speaker 1>for the catch and pass for the kids, the boys.

1:06:58.360 --> 1:07:01.040
<v Speaker 1>But I play sand volleyball, so that's sort of my passion.

1:07:01.080 --> 1:07:04.240
<v Speaker 1>My two daughters play sand volleyball. Now it's it's nice

1:07:04.280 --> 1:07:07.160
<v Speaker 1>on the legs. I can get a good workout at

1:07:07.200 --> 1:07:10.080
<v Speaker 1>my age and and feel good the next day. Note

1:07:11.320 --> 1:07:14.320
<v Speaker 1>two man, I'm still playing two man. That's an exhausting

1:07:14.400 --> 1:07:18.080
<v Speaker 1>game back in my youth. Yeah, that's the challenge. Just

1:07:18.120 --> 1:07:20.120
<v Speaker 1>try to keep playing two mans as many years as

1:07:20.120 --> 1:07:22.120
<v Speaker 1>I can. So I'd love to get to sixty and

1:07:22.160 --> 1:07:23.840
<v Speaker 1>still be playing two man. That would be that would

1:07:23.840 --> 1:07:26.840
<v Speaker 1>be a good an ultimate goal for me. Um. So

1:07:27.120 --> 1:07:29.880
<v Speaker 1>let me ask you a question you mentioned the kids.

1:07:30.040 --> 1:07:33.360
<v Speaker 1>If a a millennial or a recent college graduate came

1:07:33.440 --> 1:07:36.160
<v Speaker 1>up to you and said they were interested in a

1:07:36.240 --> 1:07:40.680
<v Speaker 1>career in financial services or asset management, what sort of

1:07:40.720 --> 1:07:43.240
<v Speaker 1>advice would you give them. You know, I just read

1:07:43.280 --> 1:07:45.480
<v Speaker 1>an article flying out here yesterday. I thought was was

1:07:45.520 --> 1:07:48.120
<v Speaker 1>really great. It's and it was a commencement speech. It

1:07:48.200 --> 1:07:49.880
<v Speaker 1>was a guy. I can't remember who it was, but

1:07:49.920 --> 1:07:52.960
<v Speaker 1>it's His basic line was grab a mop as in,

1:07:53.800 --> 1:07:56.040
<v Speaker 1>don't be afraid to do the hard work, don't be

1:07:56.080 --> 1:07:58.160
<v Speaker 1>afraid to do the dirty work, don't be afraid to

1:07:59.040 --> 1:08:01.000
<v Speaker 1>you know, quote unquote, I'm at it every day with

1:08:01.080 --> 1:08:03.720
<v Speaker 1>your best effort um because what's going to happen. And

1:08:03.720 --> 1:08:07.160
<v Speaker 1>I tell the younger people, the millennials around dimensional is

1:08:08.000 --> 1:08:11.000
<v Speaker 1>is look, people are gonna look at how you how

1:08:11.080 --> 1:08:14.920
<v Speaker 1>you work. They're gonna look at your optimism, your enthusiasm,

1:08:15.000 --> 1:08:19.840
<v Speaker 1>your energy, and you know, when when opportunity comes uh

1:08:20.000 --> 1:08:23.240
<v Speaker 1>in a name pops into their head. For that opportunity,

1:08:23.280 --> 1:08:24.960
<v Speaker 1>it's going to be the person who's done just that,

1:08:25.000 --> 1:08:29.960
<v Speaker 1>who's worked hard who's enthusiastic, who's optimistic, who's who's smart, um,

1:08:30.000 --> 1:08:33.040
<v Speaker 1>who's collaborative? All that stuff. So you want to put

1:08:33.080 --> 1:08:36.200
<v Speaker 1>yourself in a position to get quote unquote lucky by

1:08:36.320 --> 1:08:39.439
<v Speaker 1>by preparing yourself and doing things really well, and hopefully

1:08:39.479 --> 1:08:41.760
<v Speaker 1>somebody sees you and taps you on the shoulder and says,

1:08:41.800 --> 1:08:44.200
<v Speaker 1>you know, Barry, this is the person that we want

1:08:44.240 --> 1:08:46.120
<v Speaker 1>to have run this or we wanted to have this

1:08:46.160 --> 1:08:48.839
<v Speaker 1>person go do that. And that's where you know, success

1:08:48.880 --> 1:08:51.200
<v Speaker 1>in a career comes from. So what is it that

1:08:51.280 --> 1:08:54.720
<v Speaker 1>you know about the world of financial services today that

1:08:54.800 --> 1:08:57.800
<v Speaker 1>you wish you knew five years ago when you were

1:08:57.800 --> 1:09:01.080
<v Speaker 1>first starting. Well, I think I think the AHA moments

1:09:01.120 --> 1:09:03.080
<v Speaker 1>for me was, you know, I got ahold this thing

1:09:03.080 --> 1:09:06.800
<v Speaker 1>called the matrix book. Um. And the matrix book is

1:09:06.840 --> 1:09:09.519
<v Speaker 1>as a book that basically shows the returns of the

1:09:09.520 --> 1:09:13.200
<v Speaker 1>capital markets over time. And so the lessons that I

1:09:13.320 --> 1:09:15.720
<v Speaker 1>learned from that. You know, in business school, you don't

1:09:15.760 --> 1:09:18.080
<v Speaker 1>look you learn about this kind of cash flow and

1:09:18.080 --> 1:09:20.160
<v Speaker 1>how to how to price a stock and whether you

1:09:20.160 --> 1:09:23.640
<v Speaker 1>should buy that stock or you should sell that stock short. Um.

1:09:23.680 --> 1:09:26.680
<v Speaker 1>That's one aspect of finance, but the broader aspect from

1:09:26.680 --> 1:09:30.120
<v Speaker 1>an investment perspective for the average person from my mom.

1:09:30.160 --> 1:09:32.120
<v Speaker 1>You know, how does my mom get comfortable with that

1:09:32.200 --> 1:09:35.120
<v Speaker 1>she's going to be okay in retirement? Well, she needs

1:09:35.120 --> 1:09:38.599
<v Speaker 1>to know about just the simple averages, the simple averages

1:09:38.680 --> 1:09:41.800
<v Speaker 1>that come with the capital market returns. She also needs

1:09:41.800 --> 1:09:43.479
<v Speaker 1>to know what you just point out early with value

1:09:43.560 --> 1:09:47.160
<v Speaker 1>or size or the markets in general, is that that

1:09:47.160 --> 1:09:48.760
<v Speaker 1>that return is not going to be there every year.

1:09:48.880 --> 1:09:52.479
<v Speaker 1>So there's a lot of lessons around a big picture

1:09:52.520 --> 1:09:55.320
<v Speaker 1>backing off and understanding what what does the stock market return,

1:09:55.400 --> 1:09:57.840
<v Speaker 1>what does small cap stocks return? What a large cap

1:09:57.880 --> 1:10:01.479
<v Speaker 1>stocks return? Why would you diversify internation only? Um? Why

1:10:01.520 --> 1:10:04.320
<v Speaker 1>would you have fixed income instead of equity? And all

1:10:04.360 --> 1:10:06.479
<v Speaker 1>of that goes into this big puzzle that I think again,

1:10:06.479 --> 1:10:09.800
<v Speaker 1>the advisor do a great job of of sitting down

1:10:09.840 --> 1:10:12.720
<v Speaker 1>and providing the human element, understanding the client in a

1:10:12.800 --> 1:10:15.639
<v Speaker 1>in a way that UM, a stockbroker thirty years ago

1:10:15.800 --> 1:10:19.320
<v Speaker 1>wouldn't and couldn't. UM, they're having those conversations now and

1:10:19.320 --> 1:10:21.040
<v Speaker 1>they're part of that person's life to be able to

1:10:21.080 --> 1:10:24.240
<v Speaker 1>help them deliver on the experience. It's going to be

1:10:24.240 --> 1:10:27.760
<v Speaker 1>the right one for the client. Absolutely fascinating. Thank you

1:10:27.840 --> 1:10:30.519
<v Speaker 1>so much. For being so generous with your time. We

1:10:30.600 --> 1:10:34.200
<v Speaker 1>have been speaking with Dave Butler. He is co CEO

1:10:34.800 --> 1:10:39.240
<v Speaker 1>of Dimensional Funds Advisors. If you enjoy this conversation, well,

1:10:39.280 --> 1:10:41.120
<v Speaker 1>be sure and looked Up an Inch or Down an

1:10:41.120 --> 1:10:47.080
<v Speaker 1>Inch on iTunes, Stitcher, overcast, Bloomberg dot com wherever final

1:10:47.160 --> 1:10:49.200
<v Speaker 1>podcasts are sold, and you can see any of the

1:10:49.280 --> 1:10:54.040
<v Speaker 1>other two hundred plus such conversations we've had. We love

1:10:54.080 --> 1:10:57.360
<v Speaker 1>your comments, feedback and suggestions. Be sure to write to

1:10:57.439 --> 1:11:01.800
<v Speaker 1>us at m IB podcast at Bloomberg dot net. I

1:11:01.840 --> 1:11:04.080
<v Speaker 1>would be remiss if I did not thank my crack

1:11:04.200 --> 1:11:08.799
<v Speaker 1>staff that helps put together these conversations each week. Medina

1:11:08.880 --> 1:11:13.120
<v Speaker 1>Parwana is my audio engineer slash producer who keeps me

1:11:13.320 --> 1:11:17.120
<v Speaker 1>on time and on track with these conversations. Taylor Riggs

1:11:17.600 --> 1:11:21.120
<v Speaker 1>is my booker producer. Michael Batnick is our head of research.

1:11:21.760 --> 1:11:25.240
<v Speaker 1>I'm Barry Ritolts. You've been listening to Master's in Business

1:11:25.600 --> 1:11:26.679
<v Speaker 1>on Bloomberg Radio.