1
00:00:00,160 --> 00:00:03,360
Speaker 1: The goal is to be what Drake is to mainstream,

2
00:00:03,520 --> 00:00:05,800
Speaker 1: Like you want to be the independent artist that becomes

3
00:00:05,800 --> 00:00:08,560
Speaker 1: as popular as at this point. I'm sure labels are

4
00:00:08,600 --> 00:00:10,760
Speaker 1: watching what you're doing. Sure they're putting roadblocks in a

5
00:00:10,760 --> 00:00:15,280
Speaker 1: way to try to you know, the roadblocks and then

6
00:00:15,440 --> 00:00:17,560
Speaker 1: but you're almost in a sense like the posting, I

7
00:00:17,600 --> 00:00:18,560
Speaker 1: can't be blocked.

8
00:00:19,320 --> 00:00:25,040
Speaker 2: I can't use the systems I don't use. I can't

9
00:00:25,079 --> 00:00:27,600
Speaker 2: be blocked. We have our own distros that we work

10
00:00:27,680 --> 00:00:30,440
Speaker 2: with directly. We don't use the major system and it's

11
00:00:30,480 --> 00:00:33,519
Speaker 2: like platforms like this. We create our own content. We

12
00:00:33,600 --> 00:00:36,880
Speaker 2: have our own live performance platforms like we really don't

13
00:00:36,920 --> 00:00:39,919
Speaker 2: have to go through their systems for nothing. There is

14
00:00:40,000 --> 00:00:43,080
Speaker 2: no block and I'm in my backyard. If they stop

15
00:00:43,159 --> 00:00:48,240
Speaker 2: any emotion, I'm just gonna go on. Br my graduates

16
00:00:48,240 --> 00:00:53,920
Speaker 2: from my school being forced backdrop drop, Mike drop.

17
00:01:06,280 --> 00:01:06,720
Speaker 3: All right.

18
00:01:07,319 --> 00:01:11,319
Speaker 4: Yes, we are back in the dirty South, Atlanta our

19
00:01:11,360 --> 00:01:15,000
Speaker 4: second home, and every time we come to Atlanta, magical

20
00:01:15,040 --> 00:01:18,240
Speaker 4: things happen. So this is gonna be in line with

21
00:01:18,319 --> 00:01:22,560
Speaker 4: that history that we've established in the South. So this

22
00:01:22,640 --> 00:01:25,280
Speaker 4: is something that I'm looking forward to. So a young man,

23
00:01:25,360 --> 00:01:30,800
Speaker 4: his name is l Russell, out of the Laholl California,

24
00:01:32,040 --> 00:01:32,360
Speaker 4: Ma May.

25
00:01:32,319 --> 00:01:35,080
Speaker 1: And Vernon said, I got a we popic, I got lean. Yeah.

26
00:01:39,000 --> 00:01:40,840
Speaker 4: Yeah, So this is something I've been looking forward to

27
00:01:40,880 --> 00:01:43,720
Speaker 4: because I heard about him a few months ago actually,

28
00:01:44,800 --> 00:01:50,560
Speaker 4: when he started to uh let artists, let people invest

29
00:01:50,640 --> 00:01:54,440
Speaker 4: in his art. So he kind of sells shares of

30
00:01:54,520 --> 00:01:56,920
Speaker 4: his music as like almost stop like you can buy

31
00:01:56,920 --> 00:02:00,120
Speaker 4: equity in the song. We'll talk about we'll elaborate on

32
00:02:00,200 --> 00:02:02,920
Speaker 4: it later on. But that was dope. And then I

33
00:02:02,960 --> 00:02:07,240
Speaker 4: found out that he actually has a campaign where he

34
00:02:07,320 --> 00:02:09,760
Speaker 4: does a variety of different stuff like merch shows, different

35
00:02:09,760 --> 00:02:12,840
Speaker 4: things that nature and there's no set price on it.

36
00:02:13,040 --> 00:02:17,440
Speaker 4: You pay whatever you want to pay. So that was interesting. Yes,

37
00:02:18,360 --> 00:02:20,960
Speaker 4: then he's going viral for a lot of these songs.

38
00:02:22,360 --> 00:02:26,280
Speaker 4: Get to that bag, go get that bad I had

39
00:02:26,360 --> 00:02:26,760
Speaker 4: to roll.

40
00:02:27,120 --> 00:02:28,600
Speaker 1: I just got to get my hopscotch right.

41
00:02:31,160 --> 00:02:35,040
Speaker 2: But you're don't have to do the tutorial on YouTube.

42
00:02:37,840 --> 00:02:39,880
Speaker 5: I get it, get the dice roll.

43
00:02:41,680 --> 00:02:44,640
Speaker 4: And then he's been wearing these crocks. I've been seeing

44
00:02:44,639 --> 00:02:46,639
Speaker 4: the crocs. I pay attention to everything.

45
00:02:46,680 --> 00:02:48,200
Speaker 1: I told him I was disappointed if he didn't come

46
00:02:48,240 --> 00:02:51,079
Speaker 1: today with them, I told you I've been disappointed. Yeah,

47
00:02:51,200 --> 00:02:54,960
Speaker 1: they parted the whole ambiance, so.

48
00:02:55,040 --> 00:02:57,560
Speaker 3: We're joined by him and the head of everything.

49
00:02:59,760 --> 00:03:04,079
Speaker 4: Yeah, and this is a dope conversation because they've they're

50
00:03:04,120 --> 00:03:07,919
Speaker 4: building a brand organically, so it's a lot of things

51
00:03:08,000 --> 00:03:12,120
Speaker 4: that come with that social media marketing, you know, learning

52
00:03:12,160 --> 00:03:15,639
Speaker 4: about the distribution of music and business and all that

53
00:03:15,800 --> 00:03:18,359
Speaker 4: happening in real time. So it's a dope conversation for

54
00:03:18,560 --> 00:03:21,400
Speaker 4: independent artists, but it's also a dope conversation for entrepreneurs,

55
00:03:21,800 --> 00:03:25,560
Speaker 4: for content creators, for anybody that's looking to grow a brand.

56
00:03:26,080 --> 00:03:27,919
Speaker 4: And I think that it's something that a lot of

57
00:03:27,919 --> 00:03:30,280
Speaker 4: people are going to gain value from. Something I'm excited about.

58
00:03:30,320 --> 00:03:33,320
Speaker 3: So they join us person for yes, we are honored

59
00:03:33,400 --> 00:03:35,040
Speaker 3: to be here. All good.

60
00:03:35,360 --> 00:03:37,440
Speaker 1: So letstene usaid, this is on her vision board.

61
00:03:37,640 --> 00:03:42,360
Speaker 5: It was last years manifestation is You've manifested.

62
00:03:44,680 --> 00:03:45,920
Speaker 3: So where does this start?

63
00:03:46,040 --> 00:03:49,000
Speaker 4: So you got a buzz, now your album's got to drop,

64
00:03:49,480 --> 00:03:51,640
Speaker 4: you moving, people know who you are in the streets.

65
00:03:52,120 --> 00:03:53,800
Speaker 3: But where's the origin of this?

66
00:03:54,640 --> 00:03:54,880
Speaker 1: Yeah?

67
00:03:55,040 --> 00:03:58,720
Speaker 2: So Man twenty eighteen, I dropped my first project, which

68
00:03:58,840 --> 00:04:01,160
Speaker 2: was called The Field Effect, and I was like my

69
00:04:01,280 --> 00:04:04,760
Speaker 2: first offering as a solo artist to the world. And

70
00:04:05,800 --> 00:04:09,960
Speaker 2: the response from it just locally was damn you know,

71
00:04:10,200 --> 00:04:12,280
Speaker 2: Like that was also the first time that my pops

72
00:04:12,440 --> 00:04:15,000
Speaker 2: like heard my music in a in a way where

73
00:04:15,160 --> 00:04:17,279
Speaker 2: not just like through the door, but like, hey, nigga,

74
00:04:17,800 --> 00:04:20,760
Speaker 2: that's out right. So he started sharing it with his

75
00:04:20,920 --> 00:04:24,680
Speaker 2: homies and everything, and I had. I had. It gave

76
00:04:24,760 --> 00:04:26,880
Speaker 2: me an insane boost to confidence, and I was like,

77
00:04:26,920 --> 00:04:30,040
Speaker 2: I'm finna throw a show. I've never performed before ever,

78
00:04:30,240 --> 00:04:31,159
Speaker 2: never did a show.

79
00:04:31,040 --> 00:04:32,120
Speaker 3: But I was following at you.

80
00:04:32,160 --> 00:04:36,359
Speaker 2: Yeah, probably like a thousand if that ed up one hundred.

81
00:04:36,640 --> 00:04:38,760
Speaker 2: But I was like, I'm finna rent out the theater

82
00:04:39,000 --> 00:04:41,279
Speaker 2: and you know where I staying. I'm finna throw a show.

83
00:04:41,600 --> 00:04:44,480
Speaker 2: And we did it, and it brought out probably like

84
00:04:45,160 --> 00:04:47,960
Speaker 2: seventy five eighty people. But it was like my first

85
00:04:48,000 --> 00:04:51,120
Speaker 2: time performing in my first time like taking that leap

86
00:04:51,200 --> 00:04:53,880
Speaker 2: and investment, like I used my own bread. My pops

87
00:04:53,920 --> 00:04:55,720
Speaker 2: went half with me to rent the theater and we

88
00:04:55,839 --> 00:04:59,480
Speaker 2: got food and merch and everything, and that was kind

89
00:04:59,520 --> 00:05:02,200
Speaker 2: of like the sparking the journey of like I want this,

90
00:05:02,680 --> 00:05:03,200
Speaker 2: you feel me?

91
00:05:03,560 --> 00:05:07,000
Speaker 1: So this is the theater yep yep, shout shout of Leo.

92
00:05:07,440 --> 00:05:10,280
Speaker 1: So how do we get to that point? Right? Like

93
00:05:10,279 --> 00:05:13,159
Speaker 1: because you're growing up that the awesome musical influences. Obviously

94
00:05:13,240 --> 00:05:17,080
Speaker 1: know e forties from there. But what made you decide

95
00:05:17,120 --> 00:05:18,960
Speaker 1: that you know what music's gonna be my route? Because

96
00:05:18,960 --> 00:05:20,680
Speaker 1: a lot of people think I'll do it music, but

97
00:05:20,720 --> 00:05:22,279
Speaker 1: you had a certain level of belief in and stuff.

98
00:05:22,279 --> 00:05:24,360
Speaker 1: I could see it, everybody can feel it. So how

99
00:05:24,400 --> 00:05:25,240
Speaker 1: did you get to that point?

100
00:05:25,680 --> 00:05:28,560
Speaker 2: I just enjoyed it. I was always writing as a kid,

101
00:05:28,720 --> 00:05:30,480
Speaker 2: Like since I was like seven or eight, I was

102
00:05:30,560 --> 00:05:35,000
Speaker 2: writing like poetry and just notes. Thought I write everything

103
00:05:35,120 --> 00:05:37,320
Speaker 2: till this day, all of my thoughts, ideas. I just

104
00:05:37,440 --> 00:05:39,480
Speaker 2: I just write a lot. So I've always had a

105
00:05:39,560 --> 00:05:42,680
Speaker 2: passion for it. And just through that, I start kind

106
00:05:42,680 --> 00:05:45,360
Speaker 2: of one of my homies got a laptop in middle

107
00:05:45,400 --> 00:05:47,480
Speaker 2: school and we start making beats. I started learning how

108
00:05:47,480 --> 00:05:49,560
Speaker 2: to produce, making beats for people and selling them. Then

109
00:05:49,600 --> 00:05:52,280
Speaker 2: I start rapping over my own beats. High school. I

110
00:05:52,440 --> 00:05:54,920
Speaker 2: ended up battle rapping. I was rapping a long time

111
00:05:55,360 --> 00:05:57,560
Speaker 2: and someone asked me to battle. They didn't know I

112
00:05:57,640 --> 00:06:00,520
Speaker 2: could rap. You feel me because I wasn't rapping publicly.

113
00:06:00,600 --> 00:06:02,720
Speaker 2: I was just kind of in my lane. But I

114
00:06:02,839 --> 00:06:04,320
Speaker 2: was like, I do it and you feel me, And

115
00:06:04,400 --> 00:06:06,120
Speaker 2: I did it killed it?

116
00:06:06,360 --> 00:06:06,840
Speaker 1: You feel me?

117
00:06:06,880 --> 00:06:09,120
Speaker 2: It was a moment at school. It was like I

118
00:06:09,320 --> 00:06:11,960
Speaker 2: I killed it, right, and that gave me that confidence

119
00:06:12,040 --> 00:06:14,600
Speaker 2: to kind of like put shit out and shared it

120
00:06:14,760 --> 00:06:18,599
Speaker 2: and now put more into the world. And after I graduated,

121
00:06:18,640 --> 00:06:20,599
Speaker 2: I end up having my daughter, so I went straight

122
00:06:20,640 --> 00:06:24,000
Speaker 2: to working. But I was always kind of dabbling in music,

123
00:06:24,200 --> 00:06:26,840
Speaker 2: just doing it in the background and stuff and just

124
00:06:26,960 --> 00:06:29,680
Speaker 2: slowly building, you know, and then eventually it got to

125
00:06:29,760 --> 00:06:31,520
Speaker 2: the point where I was like, I wanna do this.

126
00:06:31,560 --> 00:06:33,760
Speaker 2: I'm'a put out an album, right.

127
00:06:34,080 --> 00:06:38,800
Speaker 3: So alright, so when you establish good company, good company, right?

128
00:06:39,480 --> 00:06:39,680
Speaker 1: Yeah.

129
00:06:39,760 --> 00:06:42,960
Speaker 2: So my first logo, good Company, uh, has like an

130
00:06:43,120 --> 00:06:46,120
Speaker 2: estimated twenty seventeen date on the logo, So that was

131
00:06:46,279 --> 00:06:49,120
Speaker 2: the first I I thought of the name. It was like, ah,

132
00:06:49,160 --> 00:06:50,720
Speaker 2: I like this, let me see where I go. And

133
00:06:50,880 --> 00:06:53,919
Speaker 2: and then I was like just shooting videos for people

134
00:06:54,080 --> 00:06:56,480
Speaker 2: and just kind of shooting my own videos, recording my

135
00:06:56,560 --> 00:06:59,640
Speaker 2: own songs, and eventually it kind of grew and scaled

136
00:06:59,680 --> 00:07:03,080
Speaker 2: and uh in twenty nineteen, it is when we start

137
00:07:03,160 --> 00:07:05,120
Speaker 2: doing a lot more work because like me and a

138
00:07:05,200 --> 00:07:07,800
Speaker 2: homie start putting out more music. Like TESSI, I ended

139
00:07:07,839 --> 00:07:10,000
Speaker 2: up doing a project with her, and we released hers

140
00:07:10,200 --> 00:07:12,000
Speaker 2: and we didn't have nobody to shoot our content, so

141
00:07:12,160 --> 00:07:14,840
Speaker 2: you feel me. I always had cameras and learn how

142
00:07:14,880 --> 00:07:17,040
Speaker 2: to edit and shoot, so we start shooting our own

143
00:07:17,400 --> 00:07:20,080
Speaker 2: and under that imprint, it was like everything was releasing

144
00:07:20,200 --> 00:07:22,200
Speaker 2: under good company. It was just easier than to have

145
00:07:22,360 --> 00:07:25,280
Speaker 2: her page here, my page here, day page here. You know.

146
00:07:25,400 --> 00:07:28,640
Speaker 2: We put it under one collective and when the pandemic hit,

147
00:07:29,440 --> 00:07:32,240
Speaker 2: the company really grew because we start doing live performance

148
00:07:32,280 --> 00:07:34,960
Speaker 2: sessions for like hell of different artists in the Bay.

149
00:07:35,040 --> 00:07:37,120
Speaker 2: It started off with just me trying to have content

150
00:07:37,200 --> 00:07:39,280
Speaker 2: for all my songs, but we end up helping so

151
00:07:39,400 --> 00:07:41,520
Speaker 2: many different artists in the Bay that the platform just

152
00:07:41,640 --> 00:07:42,800
Speaker 2: kind of grew and took off.

153
00:07:43,080 --> 00:07:45,160
Speaker 1: So the people were coming to you to shoot content

154
00:07:45,240 --> 00:07:45,680
Speaker 1: for them.

155
00:07:45,960 --> 00:07:48,440
Speaker 2: Yeah, I mean coming to me. Early on, I was

156
00:07:48,520 --> 00:07:50,440
Speaker 2: going to the artist that I liked. I was just

157
00:07:50,560 --> 00:07:52,840
Speaker 2: hitting the one, ay bro, I like this song, pull up,

158
00:07:52,880 --> 00:07:54,240
Speaker 2: I got a stew, I want to shoot this. I'm

159
00:07:54,240 --> 00:07:56,480
Speaker 2: gonna put it out. It was just as simple as that.

160
00:07:56,640 --> 00:07:59,080
Speaker 2: And then eventually, Yeah, people started hitting us to kind

161
00:07:59,080 --> 00:07:59,960
Speaker 2: of come on a platform.

162
00:08:00,400 --> 00:08:02,000
Speaker 1: I feel like where you're from, and this is a

163
00:08:02,120 --> 00:08:04,760
Speaker 1: valuable lesson. It's like people say, how do I how

164
00:08:04,840 --> 00:08:06,320
Speaker 1: do I get hot? And the first thing is like,

165
00:08:06,360 --> 00:08:08,760
Speaker 1: get hot where you are? Yeah, so get hot where

166
00:08:08,760 --> 00:08:10,880
Speaker 1: you are? And like, when I listen to your story,

167
00:08:11,520 --> 00:08:13,760
Speaker 1: I can feel the Nipsy influence in it.

168
00:08:13,960 --> 00:08:16,040
Speaker 2: Come on right, I don't know, I mean, you.

169
00:08:16,040 --> 00:08:17,960
Speaker 1: Could talk to it a lot more, but I could

170
00:08:18,000 --> 00:08:20,360
Speaker 1: just feel it. From the proud to pay to the

171
00:08:20,440 --> 00:08:23,600
Speaker 1: power of independence. Now you're saying like, I'm shooting content

172
00:08:23,680 --> 00:08:26,840
Speaker 1: for people, like you're doing everything. Yeah, how big of

173
00:08:26,880 --> 00:08:29,560
Speaker 1: an influence did you play in your musical journey.

174
00:08:29,360 --> 00:08:31,640
Speaker 2: Man hyper when I when I came up, you know,

175
00:08:31,880 --> 00:08:33,920
Speaker 2: with the proud to pay thing, Like that's his system

176
00:08:34,000 --> 00:08:36,520
Speaker 2: that we've just kind of revolutionized. I was riding my

177
00:08:36,600 --> 00:08:38,800
Speaker 2: bike one day and I was like, how the hell

178
00:08:38,920 --> 00:08:41,199
Speaker 2: can I do that? But in my way, cause you know,

179
00:08:41,280 --> 00:08:43,319
Speaker 2: he did a hundred dollars album and I was like,

180
00:08:43,480 --> 00:08:45,360
Speaker 2: I don't know too many niggas with one hundred dollars

181
00:08:45,440 --> 00:08:48,040
Speaker 2: around me, so that ain't gonna work. But I was like,

182
00:08:48,160 --> 00:08:50,000
Speaker 2: but how can I still get people to kind of

183
00:08:50,120 --> 00:08:52,319
Speaker 2: like invest and spend that money? In my idea? It

184
00:08:52,480 --> 00:08:54,880
Speaker 2: was just like, I'm not gonna put a price. I'm

185
00:08:54,880 --> 00:08:57,520
Speaker 2: gonna just let them whatever you got, five dollars is

186
00:08:57,559 --> 00:08:59,640
Speaker 2: better than zero dollars, you feel me, I'd rather make

187
00:08:59,679 --> 00:09:01,640
Speaker 2: five and make none. So it was like, let me

188
00:09:01,800 --> 00:09:04,400
Speaker 2: just allow people to decide that and let them do

189
00:09:04,520 --> 00:09:08,800
Speaker 2: their thing. And then eventually it just scaled up instead

190
00:09:08,800 --> 00:09:11,599
Speaker 2: of just let people give your dollars, scaled to the

191
00:09:11,679 --> 00:09:15,000
Speaker 2: offer base side where it was like, okay, let me

192
00:09:15,120 --> 00:09:18,040
Speaker 2: have a saying who gets to come and experience this

193
00:09:18,160 --> 00:09:20,319
Speaker 2: as well? But you know, make people really think like

194
00:09:20,760 --> 00:09:23,400
Speaker 2: we did. We started doing offer based merch and when

195
00:09:23,440 --> 00:09:26,600
Speaker 2: we started, my boy TOIDs who helped build the website.

196
00:09:26,640 --> 00:09:29,280
Speaker 2: In the system, we had a like when you log on,

197
00:09:29,440 --> 00:09:32,199
Speaker 2: it had a minimum price entered, and I noticed a

198
00:09:32,240 --> 00:09:34,600
Speaker 2: lot of people was just entering that price because it existed.

199
00:09:34,679 --> 00:09:36,559
Speaker 2: So I hit them and I was like, bro, put

200
00:09:36,600 --> 00:09:39,400
Speaker 2: that shit out of thousand dollars, Like make them choose,

201
00:09:39,600 --> 00:09:43,959
Speaker 2: make them decide what is not the minimum but the

202
00:09:44,080 --> 00:09:46,719
Speaker 2: default price that shows up when you click. I was like,

203
00:09:46,800 --> 00:09:48,760
Speaker 2: make it a thousand, so people have to make a

204
00:09:48,840 --> 00:09:50,959
Speaker 2: decision because we know you're not gonna pay a thousand,

205
00:09:51,240 --> 00:09:53,000
Speaker 2: but now you got to delete it and put your

206
00:09:53,080 --> 00:09:55,679
Speaker 2: own acmount in right. And when we did that, we

207
00:09:55,800 --> 00:09:58,079
Speaker 2: noticed people start Actually they got to think about it.

208
00:09:58,160 --> 00:10:00,679
Speaker 2: They're like, Okay, this is a hoodie. I like hoodies.

209
00:10:00,840 --> 00:10:03,000
Speaker 2: I can't get a hoodie for five dollars nowhere else.

210
00:10:03,120 --> 00:10:05,120
Speaker 2: Let me give him at least when you know, it

211
00:10:05,200 --> 00:10:07,480
Speaker 2: started provoking that thought and it just grew from there.

212
00:10:08,559 --> 00:10:10,520
Speaker 3: When did you get involved in a couple?

213
00:10:10,880 --> 00:10:11,080
Speaker 2: Man?

214
00:10:11,760 --> 00:10:12,800
Speaker 5: May of last year?

215
00:10:13,240 --> 00:10:16,400
Speaker 4: I think like, yeah, May, how like what was your

216
00:10:16,640 --> 00:10:19,760
Speaker 4: involve Like, how did you how did the conversation start?

217
00:10:19,800 --> 00:10:20,319
Speaker 3: How'd you meet?

218
00:10:21,040 --> 00:10:21,079
Speaker 1: So?

219
00:10:21,160 --> 00:10:23,320
Speaker 5: I was actually working at a local platform out there

220
00:10:24,280 --> 00:10:27,600
Speaker 5: at the time, and I found him and I was like, bruh,

221
00:10:27,760 --> 00:10:29,240
Speaker 5: you are So I was actually a and R at

222
00:10:29,280 --> 00:10:30,920
Speaker 5: the time, so I was supposed to be finding local talent,

223
00:10:30,960 --> 00:10:32,160
Speaker 5: but I wasn't really finding anything.

224
00:10:32,240 --> 00:10:32,600
Speaker 3: I loved.

225
00:10:33,080 --> 00:10:35,240
Speaker 5: Found him and I was like, bruh, you are so raw,

226
00:10:35,400 --> 00:10:37,079
Speaker 5: Like I don't know why. I think you had like

227
00:10:37,120 --> 00:10:39,120
Speaker 5: what like three thousand followers up the time or something

228
00:10:39,280 --> 00:10:41,199
Speaker 5: like that, And I was like, why are you not

229
00:10:41,559 --> 00:10:43,760
Speaker 5: like bigger? He had like a couple like fifty views

230
00:10:43,800 --> 00:10:46,959
Speaker 5: on his YouTube videos. So I was like, I work

231
00:10:47,040 --> 00:10:48,720
Speaker 5: at this platform. I want to make sure you get

232
00:10:48,760 --> 00:10:52,040
Speaker 5: on there, give you as much exposure as possible. So yeah,

233
00:10:52,080 --> 00:10:53,839
Speaker 5: I got his information. I got him on there a

234
00:10:53,880 --> 00:10:56,439
Speaker 5: couple of times, and then he hit me and was like,

235
00:10:56,480 --> 00:10:58,559
Speaker 5: I'm actually releasing an album. If you want to hear it.

236
00:10:58,640 --> 00:11:01,000
Speaker 5: Let's like grab lunch, you know, just like talk game.

237
00:11:01,200 --> 00:11:03,920
Speaker 5: And we've been two pieces in the pod ever since.

238
00:11:04,840 --> 00:11:05,480
Speaker 3: No, that's dope.

239
00:11:05,520 --> 00:11:07,559
Speaker 4: So all right, so let's get into this business conversation.

240
00:11:08,080 --> 00:11:10,640
Speaker 4: Let's start since you talked about the offer based moment,

241
00:11:10,679 --> 00:11:12,079
Speaker 4: what is it? The offer based model, that's what you

242
00:11:12,200 --> 00:11:12,400
Speaker 4: call it.

243
00:11:12,559 --> 00:11:12,760
Speaker 2: Yep.

244
00:11:13,120 --> 00:11:16,439
Speaker 3: Alright, so you do the offer base for your music,

245
00:11:17,480 --> 00:11:23,240
Speaker 3: music merch shows, music merchant life. That's that's like the

246
00:11:23,760 --> 00:11:24,600
Speaker 3: music merchant shows.

247
00:11:24,640 --> 00:11:27,199
Speaker 2: Yeah, well we also do these we do these community

248
00:11:27,280 --> 00:11:29,800
Speaker 2: brunches where people can come in and the whole community

249
00:11:29,880 --> 00:11:31,559
Speaker 2: can heat and they pay what they want, Like we

250
00:11:31,720 --> 00:11:34,040
Speaker 2: just buy the restaurant and let them pay whatever they

251
00:11:34,080 --> 00:11:35,719
Speaker 2: want for their meal, or they can just eat for free.

252
00:11:35,840 --> 00:11:37,840
Speaker 2: Cause yeah, you know, I don't care and do whatever.

253
00:11:38,040 --> 00:11:40,600
Speaker 3: Alright, so let's let's let's talk about each one individual.

254
00:11:40,840 --> 00:11:45,400
Speaker 3: So the merch Okay, so you're selling hoodies, T.

255
00:11:45,480 --> 00:11:51,160
Speaker 2: Shirts, yeah, like gibbets, uh, I sell concert footage, albums

256
00:11:51,240 --> 00:11:53,240
Speaker 2: books on the merch site. Yep.

257
00:11:54,440 --> 00:11:58,560
Speaker 3: So like what's the average price that somebody usually pays.

258
00:11:58,920 --> 00:12:01,040
Speaker 2: It depends on what the product is. So like for

259
00:12:01,160 --> 00:12:05,240
Speaker 2: an album, on average, probably like ten fifteen dollars, but

260
00:12:05,360 --> 00:12:08,280
Speaker 2: then like you always have those people who go far beyond,

261
00:12:08,280 --> 00:12:10,319
Speaker 2: they'll pay a hundred, and then some people pay just

262
00:12:10,400 --> 00:12:14,839
Speaker 2: a dollar. Hoodies average is about fifteen twenty Tea's is

263
00:12:14,880 --> 00:12:16,080
Speaker 2: about ten twelve.

264
00:12:16,720 --> 00:12:19,240
Speaker 4: And the album they are getting like a physical album.

265
00:12:19,240 --> 00:12:21,800
Speaker 4: It's just a digital album. Digital, but that's a lot

266
00:12:21,880 --> 00:12:23,719
Speaker 4: better than like what you saw your is it a

267
00:12:23,800 --> 00:12:24,679
Speaker 4: Apple Music as well?

268
00:12:25,200 --> 00:12:25,400
Speaker 1: Yeah?

269
00:12:25,520 --> 00:12:26,120
Speaker 3: So what we do.

270
00:12:26,400 --> 00:12:29,000
Speaker 2: I usually sell it like two or three weeks prior

271
00:12:29,080 --> 00:12:32,360
Speaker 2: to it releasing and streaming, and I'll usually do like

272
00:12:33,000 --> 00:12:35,040
Speaker 2: the first fifty to one hundred people to buy the

273
00:12:35,160 --> 00:12:38,320
Speaker 2: digital album prior, I'll give them a percentage.

274
00:12:37,800 --> 00:12:40,840
Speaker 1: Of that album day by the album. But can they

275
00:12:40,880 --> 00:12:43,080
Speaker 1: also buy the songs? Yeah?

276
00:12:43,200 --> 00:12:44,360
Speaker 2: Like after on iTunes?

277
00:12:44,480 --> 00:12:46,280
Speaker 1: You know what I'm saying? Like can like from youth?

278
00:12:46,720 --> 00:12:48,280
Speaker 1: You so like if you put out the single before

279
00:12:48,280 --> 00:12:49,040
Speaker 1: you put out the album?

280
00:12:49,480 --> 00:12:52,560
Speaker 2: Is that is that an I don't usually sell singles.

281
00:12:53,240 --> 00:12:56,040
Speaker 2: I sell bodies of work. Like singles is still like

282
00:12:56,120 --> 00:12:58,880
Speaker 2: a new thing that I'm even getting into releasing singles.

283
00:12:58,920 --> 00:12:59,880
Speaker 2: I'm an album God.

284
00:13:01,840 --> 00:13:07,160
Speaker 4: Okay, so let's talk about the equity. Explain that like

285
00:13:07,240 --> 00:13:10,240
Speaker 4: when people they can buy a part of it was

286
00:13:10,320 --> 00:13:12,720
Speaker 4: like publishing masters, like how the master.

287
00:13:13,080 --> 00:13:17,400
Speaker 2: So the streaming revenue that's generated through the distro, basically

288
00:13:17,520 --> 00:13:19,559
Speaker 2: you have one hundred percent of it when you release

289
00:13:19,640 --> 00:13:22,520
Speaker 2: a song. And I start finding out I had watched

290
00:13:22,559 --> 00:13:25,640
Speaker 2: a clip. There's a manager. His name is Ty Brent,

291
00:13:25,800 --> 00:13:28,439
Speaker 2: Brent Fyre's manager, and I had watched the clip and

292
00:13:28,520 --> 00:13:29,800
Speaker 2: he was talking about splits.

293
00:13:34,040 --> 00:13:36,319
Speaker 6: Hey listen, everybody, this is your man, Steve Hark and

294
00:13:36,400 --> 00:13:37,400
Speaker 6: my partner's.

295
00:13:36,960 --> 00:13:38,000
Speaker 1: Over at Earn your Leisure.

296
00:13:38,240 --> 00:13:40,880
Speaker 6: They are kicking off their first in best Best World

297
00:13:41,040 --> 00:13:42,600
Speaker 6: Tool on October thirty.

298
00:13:42,679 --> 00:13:44,760
Speaker 2: First, how my gun on me?

299
00:13:44,840 --> 00:13:48,000
Speaker 1: I'm with the Chillies, I'm for the spinish. You said

300
00:13:48,160 --> 00:13:49,360
Speaker 1: up enough, I'm for the finish.

301
00:13:51,640 --> 00:13:54,079
Speaker 6: It will be get a load of this at the

302
00:13:54,160 --> 00:13:59,600
Speaker 6: wrong Albert Hall in London, England. This year's Speaker's listing

303
00:13:59,720 --> 00:14:05,560
Speaker 6: clue Earn Your Leisure, Prent's j wall Street Trapper, Eon

304
00:14:05,840 --> 00:14:11,040
Speaker 6: Dunlopt my business development director to Betie Stevens, nineteen Keys

305
00:14:11,520 --> 00:14:14,400
Speaker 6: and many many more. Get your tickets before they are

306
00:14:14,520 --> 00:14:17,240
Speaker 6: gone at investspecuro dot Com.

307
00:14:19,800 --> 00:14:21,800
Speaker 2: And I was like, it sent me through a whirlwind

308
00:14:21,880 --> 00:14:24,760
Speaker 2: because I was distro on music, but I wasn't splitting

309
00:14:24,880 --> 00:14:27,160
Speaker 2: everything because I didn't know you feel me. So it

310
00:14:27,320 --> 00:14:28,840
Speaker 2: was like, oh shit, I need to go back through.

311
00:14:28,920 --> 00:14:31,120
Speaker 2: So I found a distro that allowed me to do splits,

312
00:14:31,360 --> 00:14:34,320
Speaker 2: and I started splitting the pie with like the music

313
00:14:34,440 --> 00:14:37,440
Speaker 2: video directors, my team who helps shoot, if you record,

314
00:14:37,520 --> 00:14:40,200
Speaker 2: if you slay it, if you do audio, the producers,

315
00:14:40,280 --> 00:14:43,400
Speaker 2: my engineers, right, And then eventually got to a point

316
00:14:43,440 --> 00:14:45,960
Speaker 2: where I was like, man, brother, people who listen to

317
00:14:46,080 --> 00:14:48,160
Speaker 2: the music and make this shit blow up, they should

318
00:14:48,280 --> 00:14:51,160
Speaker 2: be able to have equity in this. And just as

319
00:14:51,160 --> 00:14:52,960
Speaker 2: a fan, I feel like that's some dope shit. If

320
00:14:53,000 --> 00:14:55,240
Speaker 2: you love a song and you're able to go by percent,

321
00:14:55,400 --> 00:14:59,520
Speaker 2: you know, because like the stock market is like hyper confusing,

322
00:14:59,640 --> 00:15:01,640
Speaker 2: like you buy stock and Microsoft, but you don't know

323
00:15:01,720 --> 00:15:03,680
Speaker 2: them niggas like you don't you don't see them, you

324
00:15:03,760 --> 00:15:06,640
Speaker 2: don't see what they doing. You really don't know versus me.

325
00:15:06,760 --> 00:15:08,840
Speaker 2: They see me going viral every day. So it's like,

326
00:15:08,960 --> 00:15:11,600
Speaker 2: I love that song, this is an easy call, right,

327
00:15:11,800 --> 00:15:15,280
Speaker 2: So it just I start just allowing people to buy

328
00:15:15,360 --> 00:15:18,880
Speaker 2: percentages of that one hundred percent from the distro revenue.

329
00:15:18,720 --> 00:15:21,680
Speaker 1: So it actually incentivizes them, right because come to people

330
00:15:21,720 --> 00:15:22,920
Speaker 1: that are going to make it go viral.

331
00:15:23,000 --> 00:15:25,520
Speaker 2: The people that own it, they play the song every day.

332
00:15:25,760 --> 00:15:28,560
Speaker 2: Now when you play it, you get paid. That's a

333
00:15:28,680 --> 00:15:32,280
Speaker 2: win win. They already support me, so now it's like, bro,

334
00:15:32,400 --> 00:15:35,080
Speaker 2: I'm getting paid to listen to this shit. I'm getting

335
00:15:35,120 --> 00:15:37,200
Speaker 2: paid to go to the shows. You feel me like

336
00:15:37,600 --> 00:15:41,440
Speaker 2: eventually your streaming revenue will cover your offer for the concert.

337
00:15:41,560 --> 00:15:44,720
Speaker 2: And you know, we also released a Gold Card membership,

338
00:15:44,760 --> 00:15:47,360
Speaker 2: which is like the first artist membership. And with our

339
00:15:47,440 --> 00:15:50,000
Speaker 2: Goal Card membership, any event that we throw, you can

340
00:15:50,080 --> 00:15:51,800
Speaker 2: come to for free. And I don't care if I'm

341
00:15:51,800 --> 00:15:54,840
Speaker 2: in an arena, if I'm whatever. If my company throws it,

342
00:15:54,920 --> 00:15:57,400
Speaker 2: you become absolutely free. And it asks you to a

343
00:15:57,480 --> 00:16:00,320
Speaker 2: split list. So when I drop projects, I just add

344
00:16:00,520 --> 00:16:03,200
Speaker 2: certain people. They get percentages because they own a Gold

345
00:16:03,240 --> 00:16:07,080
Speaker 2: car card. It's offer based how much is it worth

346
00:16:07,160 --> 00:16:07,280
Speaker 2: to you?

347
00:16:09,320 --> 00:16:12,720
Speaker 1: So what is the percentage of splits that's left up

348
00:16:12,800 --> 00:16:16,360
Speaker 1: for the people to purchase it? Right? Because there's a

349
00:16:16,360 --> 00:16:17,160
Speaker 1: bunch of people that I.

350
00:16:17,200 --> 00:16:19,880
Speaker 2: Have some songs where I've given away every So what

351
00:16:20,000 --> 00:16:22,960
Speaker 2: I first did before I start selling Splits me and

352
00:16:23,080 --> 00:16:25,280
Speaker 2: Top did an album called Cook Together, Eat Together, and

353
00:16:25,360 --> 00:16:28,080
Speaker 2: I gave away the equity of that entire album to

354
00:16:28,520 --> 00:16:31,360
Speaker 2: different people who helped me along my journey, different fans

355
00:16:31,400 --> 00:16:33,200
Speaker 2: who I used to always see in the comments. We

356
00:16:33,320 --> 00:16:35,840
Speaker 2: just gave all of the percentages away to different people,

357
00:16:36,240 --> 00:16:38,360
Speaker 2: and then eventually we got to the point where it

358
00:16:38,440 --> 00:16:40,640
Speaker 2: was like, Okay, we should sell equity because this is

359
00:16:40,680 --> 00:16:43,440
Speaker 2: worth something. This is into perpetuity. Like people hate the

360
00:16:43,440 --> 00:16:47,080
Speaker 2: word perpetuity because labels use it nasty, but I love perpetuity.

361
00:16:47,160 --> 00:16:49,920
Speaker 2: I like forever money, you know me. So it's like

362
00:16:50,000 --> 00:17:00,920
Speaker 2: inter perpetuity. And yeah, like the with the split that's truck.

363
00:17:01,240 --> 00:17:03,960
Speaker 1: That's the feeling. I want to come here because if

364
00:17:04,000 --> 00:17:06,800
Speaker 1: you are the CEO of all things right, and when

365
00:17:06,880 --> 00:17:10,199
Speaker 1: you're you're putting especially merchandise because we know thinking two

366
00:17:10,240 --> 00:17:13,080
Speaker 1: about that for people to pay at any point they

367
00:17:13,160 --> 00:17:15,440
Speaker 1: want like at so you gotta make the merchandise.

368
00:17:15,720 --> 00:17:15,880
Speaker 2: Yep.

369
00:17:16,080 --> 00:17:18,680
Speaker 1: So how do you balance that, right? Because you don't

370
00:17:18,720 --> 00:17:19,720
Speaker 1: want to go into debt?

371
00:17:20,080 --> 00:17:20,520
Speaker 2: Hey man?

372
00:17:20,800 --> 00:17:20,919
Speaker 1: Right?

373
00:17:23,520 --> 00:17:26,320
Speaker 2: You can't lose when you trust the people, like people

374
00:17:26,440 --> 00:17:28,879
Speaker 2: scared the true. When I first decided to do that,

375
00:17:29,040 --> 00:17:30,880
Speaker 2: my pop used to be in my ear. He's like, nah,

376
00:17:31,240 --> 00:17:32,920
Speaker 2: you're gonna look, I'm telling you you can't do that

377
00:17:33,000 --> 00:17:35,040
Speaker 2: because just the production cost this day. And I used

378
00:17:35,040 --> 00:17:37,000
Speaker 2: to be like trust me. So one day he told

379
00:17:37,040 --> 00:17:39,399
Speaker 2: me he was watching during the show. He said he

380
00:17:39,520 --> 00:17:41,600
Speaker 2: was sitting there with notes. He's watching everyone who comes

381
00:17:41,680 --> 00:17:43,119
Speaker 2: up to the booth and pay because he's like, I'm

382
00:17:43,160 --> 00:17:46,159
Speaker 2: feel prove to you you losing. And he realized some

383
00:17:46,280 --> 00:17:48,920
Speaker 2: people come and pay a dollar or five dollars, but

384
00:17:49,040 --> 00:17:52,080
Speaker 2: then there's four people can't pay the hunting. The production

385
00:17:52,200 --> 00:17:55,000
Speaker 2: cost of the hoodie was only ten dollars, so everybody

386
00:17:55,000 --> 00:17:57,119
Speaker 2: who paid a dollar got subsidized by the people who

387
00:17:57,119 --> 00:17:59,320
Speaker 2: paid the hunted, like the people gonna always take care

388
00:17:59,359 --> 00:18:01,359
Speaker 2: of you. And my whole thing from the jump was

389
00:18:01,480 --> 00:18:04,639
Speaker 2: like I used merch for marketing, so my goal was like,

390
00:18:05,800 --> 00:18:08,440
Speaker 2: even if I only make one dollar off each, my

391
00:18:08,600 --> 00:18:11,640
Speaker 2: plan was to sell a million a million dollars. Ain't

392
00:18:11,720 --> 00:18:15,479
Speaker 2: never bad, it don't matter, that's never a bad thing,

393
00:18:15,640 --> 00:18:17,240
Speaker 2: you feel me, And that was my goal. The goal

394
00:18:17,359 --> 00:18:19,600
Speaker 2: wasn't to profit, hell of the goal was to be

395
00:18:19,640 --> 00:18:22,440
Speaker 2: able to market that if everyone can buy it and

396
00:18:22,560 --> 00:18:24,760
Speaker 2: everyone can wear it, you have the whole world. As

397
00:18:24,800 --> 00:18:27,680
Speaker 2: you're marketing now, if only one hundred people could buy it,

398
00:18:27,720 --> 00:18:29,920
Speaker 2: you only got one hundred people marketing your shit.

399
00:18:31,240 --> 00:18:31,640
Speaker 3: Very true?

400
00:18:32,000 --> 00:18:32,200
Speaker 1: True?

401
00:18:33,080 --> 00:18:38,320
Speaker 3: Okay, and you said something, you said eight you press

402
00:18:38,400 --> 00:18:40,440
Speaker 3: up the merch in the house, Ya talk about that.

403
00:18:43,560 --> 00:18:45,639
Speaker 2: I had a moment. I had quit my job in

404
00:18:45,720 --> 00:18:48,639
Speaker 2: twenty nineteen, right, and I had like a four h

405
00:18:48,640 --> 00:18:51,560
Speaker 2: one K check and a little bit bread from taxes

406
00:18:51,560 --> 00:18:54,000
Speaker 2: and shit, right, and I ended up running loan bread.

407
00:18:54,119 --> 00:18:58,080
Speaker 2: So I had got my car repossessed. And in that moment,

408
00:18:58,440 --> 00:19:01,119
Speaker 2: I could have either went and got my or I

409
00:19:01,160 --> 00:19:03,920
Speaker 2: could have bought the production equipment to make my merch.

410
00:19:04,000 --> 00:19:06,760
Speaker 2: And I decided to invest in presses and vinyls and

411
00:19:06,800 --> 00:19:09,160
Speaker 2: all that, and it was the best investment I ever made.

412
00:19:09,480 --> 00:19:12,480
Speaker 2: And we end up basically building the whole merch production

413
00:19:12,600 --> 00:19:15,960
Speaker 2: system from the garage and now we ship our merch globally.

414
00:19:16,400 --> 00:19:17,040
Speaker 3: So who works it?

415
00:19:19,200 --> 00:19:22,080
Speaker 2: Yeah, man, there's several So all of my homies kind

416
00:19:22,080 --> 00:19:26,360
Speaker 2: of come in and intertwine. But initially starting it was me, yah, y'all,

417
00:19:26,440 --> 00:19:30,160
Speaker 2: Teste Millie just fronting fronts theah, all the homies, my sisters,

418
00:19:30,240 --> 00:19:32,400
Speaker 2: my mom and my pops, my daddy get off work

419
00:19:32,480 --> 00:19:35,200
Speaker 2: pressing shit up. My mom dropped everything off to the

420
00:19:35,240 --> 00:19:37,880
Speaker 2: post office every morning and do our delivery. So it's

421
00:19:37,960 --> 00:19:39,200
Speaker 2: just the homies in the family.

422
00:19:39,680 --> 00:19:42,000
Speaker 1: So I mean that's a great operation.

423
00:19:42,320 --> 00:19:42,680
Speaker 2: Come home.

424
00:19:42,800 --> 00:19:45,239
Speaker 1: Yeah, we trapped. So my thing is like a lot

425
00:19:45,280 --> 00:19:46,919
Speaker 1: of people and you know, they say to us, how

426
00:19:46,920 --> 00:19:49,760
Speaker 1: do y'all work with family? Right? I feel like from

427
00:19:49,800 --> 00:19:52,000
Speaker 1: your experience, how has that been? Has there been any

428
00:19:52,080 --> 00:19:55,560
Speaker 1: negative like things that have happened because you work with family,

429
00:19:55,640 --> 00:19:57,240
Speaker 1: or certain things you can't get across because they don't

430
00:19:57,280 --> 00:20:00,359
Speaker 1: understand the visional Has it been a smooth transition? You know?

431
00:20:00,520 --> 00:20:03,160
Speaker 1: Obviously seeing you as a young man now as an artist,

432
00:20:03,240 --> 00:20:04,480
Speaker 1: is an entrepreneur and the CEO.

433
00:20:06,680 --> 00:20:09,920
Speaker 2: I don't think necessarily it's been any bad because I've

434
00:20:10,000 --> 00:20:13,840
Speaker 2: always I've always been willing to do everything myself, so

435
00:20:14,000 --> 00:20:17,639
Speaker 2: everything else is additive. Like you know, when when we started,

436
00:20:17,720 --> 00:20:20,080
Speaker 2: I was down there pressing merch my body that I'll

437
00:20:20,160 --> 00:20:22,280
Speaker 2: do it. I'll spend hours down there and making sure

438
00:20:22,320 --> 00:20:24,720
Speaker 2: it happened. And I'm still like that till this day.

439
00:20:24,720 --> 00:20:26,919
Speaker 2: I'm willing to do it if if someone else doesn't

440
00:20:26,920 --> 00:20:29,159
Speaker 2: want to do it. And uh, but the whole family

441
00:20:29,400 --> 00:20:32,880
Speaker 2: benefits from it. Everybody understands what's growing and what's bubbling.

442
00:20:32,960 --> 00:20:36,000
Speaker 2: Everybody is a is a benefactor of this being successful,

443
00:20:36,080 --> 00:20:37,960
Speaker 2: so it's an easy call.

444
00:20:38,200 --> 00:20:40,920
Speaker 1: Yeah. So we got we got the music being made there,

445
00:20:41,280 --> 00:20:42,560
Speaker 1: the merchants being made there.

446
00:20:43,280 --> 00:20:45,680
Speaker 2: The concerts. We got a residency in the backyard.

447
00:20:47,720 --> 00:20:51,720
Speaker 1: So we got we got the residency, uh in the backyard. Yeah,

448
00:20:52,160 --> 00:20:54,320
Speaker 1: so what's parked division to build the stays back there? Man?

449
00:20:54,320 --> 00:20:55,120
Speaker 1: Because it looks dope.

450
00:20:55,560 --> 00:20:59,520
Speaker 2: Man, it's lovely, right, A lot of that place is beautiful. Man.

451
00:20:59,560 --> 00:21:01,800
Speaker 2: I had a I had did a show at a

452
00:21:01,920 --> 00:21:04,880
Speaker 2: venue and prior to us going to do the show,

453
00:21:05,000 --> 00:21:08,320
Speaker 2: the owner had called and uh, he was just on

454
00:21:08,480 --> 00:21:11,240
Speaker 2: some bulld shit, like skeptical because it was a proud

455
00:21:11,280 --> 00:21:13,239
Speaker 2: to pay show. It was like, na, people gonna pay

456
00:21:13,280 --> 00:21:15,040
Speaker 2: what they want. We're gonna do this door split, this

457
00:21:15,080 --> 00:21:16,440
Speaker 2: is how we do this, how do my shows? And

458
00:21:16,480 --> 00:21:17,720
Speaker 2: he was like, well, I don't know if it's gonna

459
00:21:17,720 --> 00:21:20,280
Speaker 2: be successful. And I did their counseled the show because like,

460
00:21:20,359 --> 00:21:22,399
Speaker 2: I don't like people. I don't like to do business

461
00:21:22,440 --> 00:21:25,320
Speaker 2: with anybody doubting me. Right, But we went on to

462
00:21:25,440 --> 00:21:27,960
Speaker 2: do it and it was successful and he's seen that

463
00:21:28,400 --> 00:21:30,480
Speaker 2: that back end of it. But by that time I

464
00:21:30,640 --> 00:21:32,480
Speaker 2: was just like bron I don't want to deal with

465
00:21:32,560 --> 00:21:34,640
Speaker 2: that no more, and I don't like nobody being able

466
00:21:34,680 --> 00:21:37,159
Speaker 2: to tell me no. So to get rid of that,

467
00:21:37,280 --> 00:21:39,439
Speaker 2: I was like, I'm gonna just build my own venue.

468
00:21:39,720 --> 00:21:41,200
Speaker 2: Now we don't have to deal with it at all.

469
00:21:41,280 --> 00:21:42,920
Speaker 2: We don't have to ask, we don't have to wait

470
00:21:43,000 --> 00:21:45,480
Speaker 2: for nobody to tell us what date they got available.

471
00:21:45,800 --> 00:21:48,880
Speaker 2: I could schedule some shit tomorrow, and that's what we're

472
00:21:48,880 --> 00:21:49,159
Speaker 2: gonna do.

473
00:21:49,320 --> 00:21:54,240
Speaker 4: You got the residency at your residence, yep? How often

474
00:21:54,240 --> 00:21:55,360
Speaker 4: did you do shows there?

475
00:21:55,600 --> 00:21:58,400
Speaker 2: So we started this year. We did four so far,

476
00:21:58,520 --> 00:22:02,040
Speaker 2: and we do one each month when it gets cold,

477
00:22:02,760 --> 00:22:05,600
Speaker 2: so we just did the last one in September. So

478
00:22:05,760 --> 00:22:08,000
Speaker 2: my goal is to do them each year from April

479
00:22:08,119 --> 00:22:11,360
Speaker 2: to October, and then when it gets cold, we're going

480
00:22:11,480 --> 00:22:16,000
Speaker 2: to be doing a bunch of different styles of this residency,

481
00:22:16,280 --> 00:22:18,960
Speaker 2: like this museum style piece, and then we're going to

482
00:22:19,040 --> 00:22:21,040
Speaker 2: do like some candlelight shit. So we're just kind of

483
00:22:21,160 --> 00:22:24,520
Speaker 2: altering it as the season change into different styles of events.

484
00:22:24,680 --> 00:22:27,080
Speaker 4: And that's in your backyard. That's in the backyard, so

485
00:22:27,280 --> 00:22:31,600
Speaker 4: that's all right. So this is your parents' house, right yep?

486
00:22:31,920 --> 00:22:34,320
Speaker 4: So do they have any reservations? About having three hundred

487
00:22:34,320 --> 00:22:35,760
Speaker 4: people in their backyard.

488
00:22:36,560 --> 00:22:39,399
Speaker 2: Man, look at what we building, Like, why what you

489
00:22:39,520 --> 00:22:41,840
Speaker 2: feel me? This is something, This is history. I don't

490
00:22:41,880 --> 00:22:45,200
Speaker 2: think anybody got reservations about making history. They understand what's

491
00:22:45,280 --> 00:22:47,679
Speaker 2: being built. This has never been done before. You never

492
00:22:47,760 --> 00:22:49,480
Speaker 2: want to be the nigga in the way of history,

493
00:22:50,040 --> 00:22:50,280
Speaker 2: you know.

494
00:22:51,840 --> 00:22:58,480
Speaker 3: Everybody every again heard nobody say that, but that is

495
00:22:58,560 --> 00:23:00,560
Speaker 3: a fact beat up.

496
00:23:02,000 --> 00:23:05,120
Speaker 1: Speaking of that, right, Like obviously I've seen a bunch

497
00:23:05,160 --> 00:23:07,479
Speaker 1: of the shows. I mean, you have fences, this neighbors,

498
00:23:07,560 --> 00:23:11,000
Speaker 1: then how do they react to them? No homies?

499
00:23:11,440 --> 00:23:13,399
Speaker 2: Man, So I've been on that block, grew up on

500
00:23:13,520 --> 00:23:15,840
Speaker 2: that block. My neighbors be in the backyard, they be

501
00:23:15,960 --> 00:23:18,800
Speaker 2: over the fence, they supporting, they know what we're building,

502
00:23:18,960 --> 00:23:21,399
Speaker 2: like they the homies in it. I mean, we're building

503
00:23:21,480 --> 00:23:22,720
Speaker 2: equity for the whole block.

504
00:23:23,160 --> 00:23:25,639
Speaker 1: True, because it becomes like it's not a toist attraction,

505
00:23:25,720 --> 00:23:28,160
Speaker 1: but this is this is a monument.

506
00:23:28,359 --> 00:23:31,240
Speaker 3: Yeah, you're parties.

507
00:23:31,760 --> 00:23:34,600
Speaker 2: We got quarter parties, pops cooking, and so the whole

508
00:23:34,680 --> 00:23:36,960
Speaker 2: garage get switched you as you go eat.

509
00:23:37,000 --> 00:23:38,639
Speaker 1: And that's what was gonna say. It might even be

510
00:23:38,720 --> 00:23:41,240
Speaker 1: better than some contexts. At least I know it's ten

511
00:23:41,400 --> 00:23:42,920
Speaker 1: times better like I saw.

512
00:23:44,080 --> 00:23:46,840
Speaker 2: And it's all like once you pay your offer ticket,

513
00:23:46,880 --> 00:23:48,359
Speaker 2: you don't got to pay for nothing else. You can

514
00:23:48,440 --> 00:23:50,639
Speaker 2: eat as much as you won't, p as much as

515
00:23:50,720 --> 00:23:56,080
Speaker 2: you want. And it's a good quarter parties and luxury

516
00:23:56,240 --> 00:23:59,159
Speaker 2: quarter parties. You feel me. It's a great experience. And

517
00:23:59,240 --> 00:24:02,000
Speaker 2: you get the chill with moms and their family and smoke,

518
00:24:02,119 --> 00:24:04,359
Speaker 2: and we got a jumper outside for the kids. You

519
00:24:04,440 --> 00:24:06,840
Speaker 2: could toss them kids and go about today. You don't

520
00:24:06,880 --> 00:24:07,480
Speaker 2: even have to worry.

521
00:24:07,520 --> 00:24:09,600
Speaker 5: The most important thing is like what would you what

522
00:24:09,680 --> 00:24:12,040
Speaker 5: would we want for our fan experience to be. I

523
00:24:12,040 --> 00:24:13,919
Speaker 5: don't want to use that nasty porter party, so why

524
00:24:13,960 --> 00:24:15,040
Speaker 5: would I make them use it?

525
00:24:15,160 --> 00:24:15,320
Speaker 1: You know?

526
00:24:15,560 --> 00:24:17,760
Speaker 5: Like I want to bring my kids, but they be

527
00:24:17,840 --> 00:24:20,840
Speaker 5: acting up. Have a jumper, you know, like whatever you

528
00:24:20,840 --> 00:24:23,720
Speaker 5: would want, provide that for them from.

529
00:24:23,760 --> 00:24:27,560
Speaker 1: The standpoint of content, right, Like some of the they're

530
00:24:27,680 --> 00:24:29,920
Speaker 1: not you're not always performing in front of people, but

531
00:24:30,040 --> 00:24:32,639
Speaker 1: you're always performing. I'm always and so I'm watching a

532
00:24:32,680 --> 00:24:36,440
Speaker 1: lot of so it's just it's you and there's a camera. Yeah,

533
00:24:36,480 --> 00:24:39,800
Speaker 1: so you're the camera yep. So like what is that like?

534
00:24:39,960 --> 00:24:42,879
Speaker 1: Like watching history being made and being part of it?

535
00:24:43,320 --> 00:24:45,200
Speaker 5: Man, it's exciting, it's exciting.

536
00:24:45,280 --> 00:24:45,680
Speaker 2: I love it.

537
00:24:45,880 --> 00:24:48,000
Speaker 5: I already I already knew I wanted to work in

538
00:24:48,080 --> 00:24:51,160
Speaker 5: videography and then being able to work with somebody like him,

539
00:24:51,240 --> 00:24:54,119
Speaker 5: a visionary and I love his music. So like, if

540
00:24:54,160 --> 00:24:55,920
Speaker 5: you ever come to a show, which y'all gotta come,

541
00:24:56,640 --> 00:24:58,719
Speaker 5: you'll see me. People always say it like I'm wrapping

542
00:24:58,760 --> 00:25:01,720
Speaker 5: every single word to every sing like it's my show,

543
00:25:01,840 --> 00:25:02,400
Speaker 5: it's our show.

544
00:25:04,880 --> 00:25:09,000
Speaker 3: So for the residency, there is a floor, right, Like

545
00:25:09,040 --> 00:25:10,720
Speaker 3: there's a minimum that you have to pay for residence.

546
00:25:10,840 --> 00:25:14,119
Speaker 2: No, not necessarily, So we choose a range, like we

547
00:25:14,280 --> 00:25:16,800
Speaker 2: do a bunch of first come, first serve because it's

548
00:25:16,840 --> 00:25:18,840
Speaker 2: like broy, y'all got here first, let them in, and

549
00:25:18,960 --> 00:25:21,440
Speaker 2: then we'll sort high low and then we'll just take

550
00:25:21,520 --> 00:25:23,920
Speaker 2: something from this in the middle. We have thousands. I

551
00:25:23,960 --> 00:25:26,600
Speaker 2: got enough offers to do this show for the next

552
00:25:26,680 --> 00:25:27,280
Speaker 2: ten years.

553
00:25:28,160 --> 00:25:31,359
Speaker 4: So the way your career is going, you're going to

554
00:25:31,400 --> 00:25:36,200
Speaker 4: be traveling doing shows domestically overseas. Do you think that

555
00:25:36,280 --> 00:25:38,520
Speaker 4: you continue this model at differentuse like you said something

556
00:25:38,800 --> 00:25:44,639
Speaker 4: especially as the bigger the venue, how can you ask, Yeah, we're.

557
00:25:44,600 --> 00:25:48,280
Speaker 2: Building something now where like I'm taking this offer based

558
00:25:48,320 --> 00:25:53,760
Speaker 2: residency style show on the role. Like previously, I didn't

559
00:25:53,840 --> 00:25:56,840
Speaker 2: have a big amp to tour because I couldn't do

560
00:25:56,880 --> 00:25:58,359
Speaker 2: it the way I want, Like when I told I

561
00:25:58,480 --> 00:26:00,200
Speaker 2: want people to be able to eat and have a

562
00:26:00,240 --> 00:26:02,800
Speaker 2: good experience and get the same experience they get there

563
00:26:02,880 --> 00:26:05,359
Speaker 2: but everywhere else. But it's like when you tour and

564
00:26:05,480 --> 00:26:07,680
Speaker 2: you work with these promoters and you doing door deals

565
00:26:07,680 --> 00:26:09,920
Speaker 2: and gotta do fifteen dollars ticket you're not making No,

566
00:26:10,080 --> 00:26:12,440
Speaker 2: you can not making enough to do this. So we're

567
00:26:12,520 --> 00:26:15,680
Speaker 2: creating a system right now, an actual tech to back

568
00:26:15,760 --> 00:26:18,240
Speaker 2: the offer based tour. So we're creating the first offer

569
00:26:18,320 --> 00:26:23,399
Speaker 2: based ticketing platform, Ticketmaster. But ethical you feel met, the

570
00:26:23,440 --> 00:26:26,120
Speaker 2: first offer based version where you could literally go online,

571
00:26:26,200 --> 00:26:28,280
Speaker 2: put in your offer how many tickets you want. It

572
00:26:28,359 --> 00:26:30,360
Speaker 2: goes to a portal we either accept or a jaie

573
00:26:30,400 --> 00:26:32,560
Speaker 2: you get sent your invites. So we're taking this style

574
00:26:32,920 --> 00:26:35,399
Speaker 2: on the road and eventually we're gonna open up to

575
00:26:35,520 --> 00:26:38,360
Speaker 2: where everyone could do offer based shows and you don't

576
00:26:38,400 --> 00:26:40,359
Speaker 2: have to do standard tickets because it's like you guys

577
00:26:40,480 --> 00:26:43,520
Speaker 2: do invest bests and things like that. Imagine if it

578
00:26:43,640 --> 00:26:45,960
Speaker 2: was offer based and no set ticket price. Some of

579
00:26:46,240 --> 00:26:48,600
Speaker 2: these people come to y'all shows y'all change their lives.

580
00:26:48,640 --> 00:26:51,760
Speaker 2: They be willing to pay thousands way more than whatever

581
00:26:52,040 --> 00:26:54,600
Speaker 2: is the price set. You feel me like you just

582
00:26:55,119 --> 00:26:57,440
Speaker 2: you I've been able to make more money off a

583
00:26:57,520 --> 00:27:01,360
Speaker 2: show than artists who are ten twenty times my size

584
00:27:01,760 --> 00:27:04,680
Speaker 2: because I have real people who really support me that

585
00:27:04,760 --> 00:27:05,879
Speaker 2: I've changed their lives.

586
00:27:06,200 --> 00:27:08,040
Speaker 4: Or it could be also a thing where even if

587
00:27:08,080 --> 00:27:09,960
Speaker 4: you do have a set ticket price, you could have

588
00:27:10,080 --> 00:27:13,600
Speaker 4: an offer price as well. Like it's like, let's say

589
00:27:13,600 --> 00:27:15,240
Speaker 4: the ticket price is one hundred dollars, but then you

590
00:27:15,280 --> 00:27:17,440
Speaker 4: can have like an offer price because like you said,

591
00:27:17,480 --> 00:27:18,880
Speaker 4: somebody might want to pay more.

592
00:27:19,119 --> 00:27:22,000
Speaker 5: That doesn't work because then people rely on the set price,

593
00:27:22,280 --> 00:27:23,840
Speaker 5: like he was saying with merch like when you set

594
00:27:23,880 --> 00:27:26,280
Speaker 5: a price, that's what they think the value tickets is.

595
00:27:26,359 --> 00:27:28,640
Speaker 5: They'll always choose that. They don't even think for themselves

596
00:27:28,760 --> 00:27:30,920
Speaker 5: like oh well I want to pay this, or I

597
00:27:31,000 --> 00:27:31,520
Speaker 5: could pay this.

598
00:27:31,680 --> 00:27:32,800
Speaker 2: They just go with what it is.

599
00:27:32,880 --> 00:27:33,960
Speaker 5: That way they can get their ticket.

600
00:27:34,119 --> 00:27:36,760
Speaker 1: So the goal is put it at five thousand, let

601
00:27:36,800 --> 00:27:37,800
Speaker 1: them start thinking.

602
00:27:37,680 --> 00:27:40,520
Speaker 2: Like yeah, or leave it blank, like I mean, I'm

603
00:27:40,640 --> 00:27:44,399
Speaker 2: just really into getting people to like really process what

604
00:27:44,600 --> 00:27:47,639
Speaker 2: your value is, not your price? You know, your price

605
00:27:47,760 --> 00:27:50,760
Speaker 2: is the cost of something. Your value is different and

606
00:27:50,840 --> 00:27:54,200
Speaker 2: people associate those two. But with what we building, it's like,

607
00:27:54,440 --> 00:27:57,239
Speaker 2: NA offer me something based on how valuable I am

608
00:27:57,359 --> 00:27:58,920
Speaker 2: or what this is worth to you? Now, what do

609
00:27:58,960 --> 00:27:59,879
Speaker 2: you think the price is?

610
00:28:00,480 --> 00:28:03,120
Speaker 1: What's going on, Arnest, Look at twenty six I made

611
00:28:03,160 --> 00:28:05,679
Speaker 1: one of the most important decisions of my life. That's right.

612
00:28:05,960 --> 00:28:08,239
Speaker 1: I didn't have family at the time, but I did

613
00:28:08,320 --> 00:28:10,840
Speaker 1: have a life insurance policy. A wise man told me

614
00:28:10,920 --> 00:28:13,680
Speaker 1: life assurance isn't about the people who die, It's about

615
00:28:13,720 --> 00:28:15,680
Speaker 1: the people who live. It's one of the best ways

616
00:28:15,760 --> 00:28:19,520
Speaker 1: to secure generational wealth for your family's future. And it

617
00:28:19,600 --> 00:28:23,000
Speaker 1: makes perfect sense why people get life insurance, especially term coverage,

618
00:28:23,000 --> 00:28:26,320
Speaker 1: which surprisingly is affordable. Why not pay a little bit

619
00:28:26,440 --> 00:28:28,760
Speaker 1: each month to secure the future of the people you

620
00:28:28,920 --> 00:28:32,040
Speaker 1: love long term. If you're asking yourself that question, I

621
00:28:32,119 --> 00:28:34,720
Speaker 1: want you to check out Ladder. Ladder makes it impressively

622
00:28:34,880 --> 00:28:37,280
Speaker 1: fast and easy to get coverage. You just need a

623
00:28:37,320 --> 00:28:39,720
Speaker 1: few minutes in a phone or a laptop to apply.

624
00:28:40,280 --> 00:28:43,719
Speaker 1: Ladder's algorithms work instantly, so you'll know right away if

625
00:28:43,760 --> 00:28:46,719
Speaker 1: you're approved for coverage, no hidden fees, and you can

626
00:28:46,840 --> 00:28:50,600
Speaker 1: cancel any time. And since life insurance costs more as

627
00:28:50,640 --> 00:28:53,360
Speaker 1: you age. Now is the time to get started. So

628
00:28:53,560 --> 00:28:56,000
Speaker 1: check out Ladder to day to see if you're instantly approved.

629
00:28:56,040 --> 00:29:00,160
Speaker 1: Go to Ladder life dot com slash eyl that it's

630
00:29:00,400 --> 00:29:04,680
Speaker 1: l A D D e R life dot com slash

631
00:29:04,840 --> 00:29:08,000
Speaker 1: e y L that's Letterlife dot com slash e y l.

632
00:29:08,200 --> 00:29:10,640
Speaker 1: You know how this works. Don't wait, don't hesitate. Secure

633
00:29:10,680 --> 00:29:12,240
Speaker 1: your family's future right now.

634
00:29:12,480 --> 00:29:14,400
Speaker 3: So what's the who you're working with to build? Like

635
00:29:14,400 --> 00:29:15,480
Speaker 3: you've got app developers?

636
00:29:15,760 --> 00:29:18,600
Speaker 2: Yeah, so, man, we're working with adult black owned tech

637
00:29:18,680 --> 00:29:21,840
Speaker 2: company called what's TBA? And uh we just start building

638
00:29:21,920 --> 00:29:26,000
Speaker 2: with them. Ivreema Man, shout out. Man, he's incredible. He's

639
00:29:26,080 --> 00:29:28,200
Speaker 2: black and he's a tech guy and he just built

640
00:29:28,360 --> 00:29:31,800
Speaker 2: the system is already built. We're actually in beta and man,

641
00:29:31,840 --> 00:29:35,040
Speaker 2: we're about to launch fairly. It's called TBA. What's tv A.

642
00:29:35,560 --> 00:29:37,160
Speaker 1: Yeah, if you go like to try.

643
00:29:37,040 --> 00:29:39,280
Speaker 5: To go to his show that he's throwing in October, so.

644
00:29:39,360 --> 00:29:41,480
Speaker 2: You can actually use it right now for the show

645
00:29:41,520 --> 00:29:43,640
Speaker 2: that we have for the eight and see how it

646
00:29:43,720 --> 00:29:46,000
Speaker 2: works and everything. But yeah, we're going to be launching.

647
00:29:46,320 --> 00:29:48,320
Speaker 2: You know, we're using this first right now to do

648
00:29:48,440 --> 00:29:51,760
Speaker 2: our tours, but eventually we're gonna open it so where everyone,

649
00:29:51,960 --> 00:29:54,520
Speaker 2: Like I feel like everyone should be doing offer based shows,

650
00:29:54,640 --> 00:29:57,720
Speaker 2: Like setting a ticket price is just like everything.

651
00:29:57,880 --> 00:30:00,360
Speaker 5: Yeah, for everyone to throw like a brun if you

652
00:30:00,440 --> 00:30:01,880
Speaker 5: want to do in best fads, if you want to

653
00:30:01,920 --> 00:30:04,040
Speaker 5: do a show, if like anything that you want to do,

654
00:30:04,080 --> 00:30:04,920
Speaker 5: you should be able to do it.

655
00:30:06,880 --> 00:30:10,040
Speaker 2: You never know what your ship is worth to somebody else.

656
00:30:09,840 --> 00:30:12,080
Speaker 1: Because you got the residency, right, but you got a

657
00:30:12,120 --> 00:30:14,640
Speaker 1: bunch of fans throughout the world everywhere, So imagine if

658
00:30:14,640 --> 00:30:15,880
Speaker 1: you have to do it in their backyard.

659
00:30:16,040 --> 00:30:21,959
Speaker 2: Listen, already come and then we built the whole repertoire

660
00:30:22,120 --> 00:30:24,960
Speaker 2: of just people who come to the house. That's what

661
00:30:25,040 --> 00:30:27,880
Speaker 2: we're gonna be told. What we know how to deal

662
00:30:27,960 --> 00:30:30,280
Speaker 2: with the venues. Were pulling up with our own equipment,

663
00:30:30,320 --> 00:30:32,400
Speaker 2: were shooting the own stuff, were bringing our own food,

664
00:30:32,440 --> 00:30:34,240
Speaker 2: probably gonna be cooking it. But it's like we come

665
00:30:34,320 --> 00:30:36,040
Speaker 2: to your spot and this is how we're doing it.

666
00:30:36,160 --> 00:30:37,520
Speaker 4: Well, I was going to ask you about it because

667
00:30:37,520 --> 00:30:39,160
Speaker 4: that's another part. The venues is a part of it,

668
00:30:39,200 --> 00:30:42,760
Speaker 4: because some venues they only are taking as we ain't.

669
00:30:42,560 --> 00:30:44,200
Speaker 2: Got to deal with them because we got the people.

670
00:30:44,280 --> 00:30:46,560
Speaker 2: It's way more people than venues, so you.

671
00:30:46,640 --> 00:30:49,480
Speaker 4: Play so the events that you're gonna be doing, it's

672
00:30:49,520 --> 00:30:50,920
Speaker 4: just like at event spaces.

673
00:30:50,960 --> 00:30:53,960
Speaker 3: And then people, what's the model you want to do it?

674
00:30:54,080 --> 00:30:54,800
Speaker 3: People's houses.

675
00:30:55,320 --> 00:30:58,280
Speaker 2: So we we have a list of people who own

676
00:30:58,400 --> 00:31:01,360
Speaker 2: event spaces who have huge backyards. Like we got people

677
00:31:01,360 --> 00:31:02,560
Speaker 2: who hit us with hello land.

678
00:31:02,640 --> 00:31:07,240
Speaker 7: Well I'm about to say, yeah, we had people who

679
00:31:07,360 --> 00:31:10,400
Speaker 7: hit us with that, who just got land restaurants, who

680
00:31:10,440 --> 00:31:13,680
Speaker 7: got event spaces they got they just like, hey, bro,

681
00:31:13,880 --> 00:31:14,800
Speaker 7: we love you, come you.

682
00:31:14,960 --> 00:31:16,600
Speaker 2: You can use whatever you want of ours. And we

683
00:31:16,680 --> 00:31:18,920
Speaker 2: built the whole list of that. You know, people from

684
00:31:18,960 --> 00:31:24,680
Speaker 2: all over the world has tapped in. I just announced

685
00:31:24,680 --> 00:31:27,320
Speaker 2: it on Instagram. We created a Google form, so TOETA

686
00:31:27,640 --> 00:31:30,080
Speaker 2: has created Google forms. Man, so when I use work

687
00:31:30,120 --> 00:31:31,920
Speaker 2: in aerospace, I learned how to use Excel when I

688
00:31:32,040 --> 00:31:34,800
Speaker 2: use Excel sheets for everything, So we end up making

689
00:31:34,880 --> 00:31:37,200
Speaker 2: Google forms for all these different things. So I had

690
00:31:37,240 --> 00:31:41,480
Speaker 2: announced that we're trying to do this residency worldwide. Send in,

691
00:31:41,640 --> 00:31:44,120
Speaker 2: fill out the forum wherever your location, put your info.

692
00:31:44,520 --> 00:31:46,880
Speaker 2: So now we have the entire database of just different

693
00:31:46,920 --> 00:31:49,920
Speaker 2: people locations. They got pictures of their spots, so we

694
00:31:50,040 --> 00:31:52,160
Speaker 2: can kind of go I can go any city in

695
00:31:52,280 --> 00:31:54,440
Speaker 2: the in in the world and we can find somewhere

696
00:31:54,480 --> 00:31:54,720
Speaker 2: to throw.

697
00:31:55,520 --> 00:31:56,920
Speaker 1: And they got electricity, you should be good.

698
00:31:57,640 --> 00:32:05,200
Speaker 2: No, generation, they don't need electricity. We bringers as.

699
00:32:05,040 --> 00:32:09,480
Speaker 4: Long as they got we just need that's it, and

700
00:32:10,000 --> 00:32:12,120
Speaker 4: you gotta rent it from them or they just offering it.

701
00:32:12,400 --> 00:32:14,960
Speaker 2: They're offering it. But what I'm gonna do is, like,

702
00:32:15,240 --> 00:32:17,760
Speaker 2: so the ticket platform that we're building, we're building a

703
00:32:17,800 --> 00:32:19,640
Speaker 2: split system on the back end, the same way we

704
00:32:19,720 --> 00:32:22,640
Speaker 2: split up equity with music. We're building that to where

705
00:32:23,080 --> 00:32:25,640
Speaker 2: you could I could just allocate splits of the revenue

706
00:32:25,680 --> 00:32:28,600
Speaker 2: from these shows to different parties, because eventually I'm going

707
00:32:28,640 --> 00:32:31,520
Speaker 2: to allow fans to invest in shows. So if they

708
00:32:31,600 --> 00:32:33,520
Speaker 2: want to invest in, We're like, hey, we're going to

709
00:32:33,560 --> 00:32:35,120
Speaker 2: do this arena, and they want to invest, they can

710
00:32:35,200 --> 00:32:37,720
Speaker 2: invest in exchange four percentage of the revenue that comes

711
00:32:37,760 --> 00:32:38,680
Speaker 2: from that show in total.

712
00:32:38,800 --> 00:32:40,920
Speaker 4: What you're saying is you're bringing up a lot of

713
00:32:40,960 --> 00:32:43,800
Speaker 4: good points here as far as collecting data. A lot

714
00:32:43,800 --> 00:32:46,000
Speaker 4: of people collect that. They think data collection is only

715
00:32:46,200 --> 00:32:50,000
Speaker 4: phone numbers and emails, but there's so much stuff like

716
00:32:50,040 --> 00:32:52,360
Speaker 4: you don't know, like who's following you, You don't know

717
00:32:52,600 --> 00:32:55,880
Speaker 4: the kind of resources that people like, right even us,

718
00:32:55,960 --> 00:32:57,840
Speaker 4: like we got one point two million follows on Instagram,

719
00:32:58,360 --> 00:33:01,120
Speaker 4: who we don't really know what the yeah exactly, we

720
00:33:01,160 --> 00:33:02,760
Speaker 4: don't know what they want to offer us, like we

721
00:33:02,800 --> 00:33:06,400
Speaker 4: could potentially have like Buckingham Palace, Like you never know,

722
00:33:06,480 --> 00:33:08,000
Speaker 4: Like you know what I'm saying, but it's like you

723
00:33:08,080 --> 00:33:10,640
Speaker 4: don't know that until you run into somebody.

724
00:33:10,560 --> 00:33:11,160
Speaker 5: Until you ask.

725
00:33:11,600 --> 00:33:12,560
Speaker 3: Well, that's what I'm saying.

726
00:33:12,960 --> 00:33:14,760
Speaker 4: But previously it would be like you have to have

727
00:33:14,840 --> 00:33:18,640
Speaker 4: a physical interaction or because people might not necessarily just

728
00:33:18,760 --> 00:33:19,120
Speaker 4: offer it.

729
00:33:19,480 --> 00:33:21,840
Speaker 3: But then when you ask and then you have a system. Man,

730
00:33:21,920 --> 00:33:22,960
Speaker 3: then it's like you never know.

731
00:33:23,360 --> 00:33:26,320
Speaker 2: Google form we just built and like so we built

732
00:33:26,320 --> 00:33:29,760
Speaker 2: an instrumentalist repertoire as well. So my violin is. His

733
00:33:29,880 --> 00:33:32,200
Speaker 2: name is Michael Prince. He's from Texas. He's twenty one.

734
00:33:32,560 --> 00:33:34,800
Speaker 2: I had there to shout and say, hey, fill out

735
00:33:34,840 --> 00:33:36,640
Speaker 2: this forum if you play an instrument and your dope.

736
00:33:36,640 --> 00:33:39,000
Speaker 2: We went through. I found Michael Prince. He did my

737
00:33:39,120 --> 00:33:42,000
Speaker 2: last show in the backyard. He's exceptional, went to school,

738
00:33:42,120 --> 00:33:44,880
Speaker 2: he's exceptional. Now he does shows with us. He's the

739
00:33:44,960 --> 00:33:47,720
Speaker 2: one playing in Tulsa. He brought us the trumpet. So

740
00:33:47,920 --> 00:33:50,520
Speaker 2: like we do things like this where I'm building databases

741
00:33:50,600 --> 00:33:53,280
Speaker 2: for everything. The next one is videographers. I'm building a

742
00:33:53,320 --> 00:33:56,640
Speaker 2: whole database of just the dope videographers. So we're really

743
00:33:56,720 --> 00:33:59,560
Speaker 2: seeing who our followers actually are and what they have

744
00:33:59,680 --> 00:34:02,400
Speaker 2: to off versus them just being a number, and what

745
00:34:02,520 --> 00:34:02,880
Speaker 2: we can.

746
00:34:02,840 --> 00:34:05,280
Speaker 5: Offer them, which is out Like I think that's what

747
00:34:05,400 --> 00:34:07,600
Speaker 5: makes our fan experience so great. It's like it's not

748
00:34:07,840 --> 00:34:10,480
Speaker 5: one sided. It's not just them blindly supporting us and

749
00:34:10,800 --> 00:34:13,040
Speaker 5: you know, helping build up this company. We also offer

750
00:34:13,120 --> 00:34:15,960
Speaker 5: it back, Like when we went to Washington just now,

751
00:34:16,280 --> 00:34:18,480
Speaker 5: we sent out an announcement like, hey, we're here. We

752
00:34:18,520 --> 00:34:20,680
Speaker 5: want to work with the locals, Like, whoever is here

753
00:34:20,760 --> 00:34:22,719
Speaker 5: that's building something, we want to come and support it

754
00:34:22,960 --> 00:34:24,400
Speaker 5: with his face like he has.

755
00:34:26,680 --> 00:34:29,720
Speaker 2: So we gave percentages of the revenue from that Tulsa album.

756
00:34:29,760 --> 00:34:32,120
Speaker 2: We released the live album the Streaming, and we gave

757
00:34:32,160 --> 00:34:34,719
Speaker 2: percentage of revenue to A. J. Johnson that always his

758
00:34:34,840 --> 00:34:38,239
Speaker 2: march out to Kelsey from the collective to the org

759
00:34:38,400 --> 00:34:42,040
Speaker 2: that through the festival, Steph Simon, and then I split

760
00:34:42,120 --> 00:34:45,320
Speaker 2: the rest between on DJ Keyboard is instrumentalist, so we

761
00:34:45,640 --> 00:34:47,840
Speaker 2: split that pile up with the people who were involved.

762
00:34:47,920 --> 00:34:50,760
Speaker 2: There's no artist going and doing your festival and giving

763
00:34:50,840 --> 00:34:52,920
Speaker 2: you give you money.

764
00:34:52,719 --> 00:34:58,880
Speaker 1: On the back. This is different, It's not the same.

765
00:35:04,400 --> 00:35:08,840
Speaker 1: They gonna do it. So see you all things. This

766
00:35:09,000 --> 00:35:11,960
Speaker 1: is a company and with sharing splits, so that means

767
00:35:12,000 --> 00:35:14,880
Speaker 1: money's going on. Are we having How transparent are we

768
00:35:14,920 --> 00:35:17,880
Speaker 1: with the numbers with the people? Are we having quarterly reports?

769
00:35:18,080 --> 00:35:20,319
Speaker 1: Because like we see that obviously with Fortune five hundred

770
00:35:20,719 --> 00:35:23,480
Speaker 1: companies and companies to side market this quarter reports or

771
00:35:23,520 --> 00:35:26,080
Speaker 1: there's bi weekly reports. How transparent are you with the

772
00:35:26,160 --> 00:35:27,880
Speaker 1: audience when it comes to the numbers.

773
00:35:28,400 --> 00:35:32,160
Speaker 2: So I handled the splits and basically through the distro portal,

774
00:35:32,400 --> 00:35:35,040
Speaker 2: the distro shows you you could click whatever song you

775
00:35:35,160 --> 00:35:38,120
Speaker 2: have and they show you distros report data every three months,

776
00:35:38,640 --> 00:35:41,000
Speaker 2: so they show you how many times of song stream,

777
00:35:41,120 --> 00:35:43,640
Speaker 2: what amount was generated and what's your percentage is worth

778
00:35:43,680 --> 00:35:43,840
Speaker 2: of that?

779
00:35:43,960 --> 00:35:46,000
Speaker 3: So they just audi.

780
00:35:46,239 --> 00:35:48,040
Speaker 2: Yeah, they have a log in, they go in and

781
00:35:48,120 --> 00:35:51,040
Speaker 2: they can see their reports. They you can export the CSB,

782
00:35:51,160 --> 00:35:54,400
Speaker 2: foul or excel whatever. So so you're doing the private

783
00:35:54,480 --> 00:35:57,200
Speaker 2: pay on the on the you're doing the all right,

784
00:35:57,280 --> 00:35:58,520
Speaker 2: So the events you got that.

785
00:35:59,200 --> 00:36:01,520
Speaker 3: What about music? You have plans to do that for me?

786
00:36:01,560 --> 00:36:03,359
Speaker 4: Because now you're doing it with music, but you also

787
00:36:03,440 --> 00:36:05,640
Speaker 4: have music on Apple on Spotify, and Apple on Spotify

788
00:36:05,760 --> 00:36:08,439
Speaker 4: still control the whole situation. So do you have plan

789
00:36:08,560 --> 00:36:11,799
Speaker 4: to revolutionize that with your own streaming service where now

790
00:36:11,840 --> 00:36:12,920
Speaker 4: you can actually pay.

791
00:36:14,040 --> 00:36:18,600
Speaker 2: Not necessarily because I sell music direct as well, so

792
00:36:18,800 --> 00:36:20,880
Speaker 2: like you can get music from me without having to

793
00:36:20,960 --> 00:36:21,440
Speaker 2: go through.

794
00:36:21,480 --> 00:36:25,879
Speaker 4: But it might be a good idea because it might

795
00:36:25,920 --> 00:36:28,000
Speaker 4: be a good idea because there might be a lot

796
00:36:28,040 --> 00:36:30,920
Speaker 4: of other artists, like which you're just describing, you're building

797
00:36:30,960 --> 00:36:35,560
Speaker 4: a platform for people that anybody can use, a new

798
00:36:35,600 --> 00:36:38,120
Speaker 4: ticket master. What if you built the new We might

799
00:36:38,160 --> 00:36:39,400
Speaker 4: have to take this part out of the interview. What

800
00:36:40,000 --> 00:36:42,640
Speaker 4: what if you built the new streaming service.

801
00:36:42,440 --> 00:36:45,279
Speaker 5: Like the new title yeah, way, but the ethical title.

802
00:36:45,640 --> 00:36:48,759
Speaker 3: Yeah. And now any artist, any artist can come on

803
00:36:48,960 --> 00:36:49,600
Speaker 3: the platform.

804
00:36:50,160 --> 00:36:52,120
Speaker 4: And you know, now it's like, you know, you could

805
00:36:52,120 --> 00:36:53,480
Speaker 4: pay whatever you want for the music and then you

806
00:36:53,600 --> 00:36:55,239
Speaker 4: just take a percentage of that and that and that's

807
00:36:55,320 --> 00:36:57,600
Speaker 4: like a new that's like a new way to stream music.

808
00:36:57,680 --> 00:36:59,120
Speaker 5: I think you kind of take a loss a little

809
00:36:59,160 --> 00:37:02,200
Speaker 5: bit because you make money per stream and it's like,

810
00:37:02,320 --> 00:37:04,759
Speaker 5: how would you charge people whatever they want to pay

811
00:37:05,080 --> 00:37:07,440
Speaker 5: every time they stream that song? You know, you kind

812
00:37:07,440 --> 00:37:11,160
Speaker 5: of lose on the in the forever part of streaming

813
00:37:12,360 --> 00:37:14,360
Speaker 5: if they only have that one time payment of like,

814
00:37:14,440 --> 00:37:16,279
Speaker 5: pay whatever I want upfront. I think that's why we

815
00:37:16,400 --> 00:37:17,040
Speaker 5: do both sides.

816
00:37:17,160 --> 00:37:19,719
Speaker 4: But like when I'm log into Apple Music, like I

817
00:37:19,800 --> 00:37:22,239
Speaker 4: have a subscription, but I could pay one ninety nine

818
00:37:22,400 --> 00:37:24,560
Speaker 4: just one time and I have that song forever. So

819
00:37:24,680 --> 00:37:26,800
Speaker 4: what if I just paid one hundred dollars for a song.

820
00:37:27,160 --> 00:37:29,520
Speaker 2: Whatever you want it on there? I think that's a

821
00:37:29,600 --> 00:37:30,360
Speaker 2: genius idea.

822
00:37:30,600 --> 00:37:34,000
Speaker 1: I mean, my thing is like everyone has an opinion

823
00:37:34,040 --> 00:37:36,360
Speaker 1: when it comes to the foods we eat. This food's

824
00:37:36,360 --> 00:37:38,839
Speaker 1: good for you, this one's bad for you, this diet

825
00:37:38,920 --> 00:37:41,560
Speaker 1: works best. But who actually has the right answer. You

826
00:37:41,600 --> 00:37:43,880
Speaker 1: don't need rules to lose weight. You just need proper

827
00:37:44,000 --> 00:37:47,480
Speaker 1: information to build smarter, more sustainable habits. Noom is here

828
00:37:47,560 --> 00:37:49,719
Speaker 1: to change the way we view food by not only

829
00:37:49,840 --> 00:37:52,359
Speaker 1: looking at what we eat, but also how we eat.

830
00:37:52,880 --> 00:37:56,160
Speaker 1: Instead of making you feel guilt, noomanmpowers you to keep going.

831
00:37:56,560 --> 00:37:58,840
Speaker 1: Not everyone wants to be on a strict diet, do

832
00:37:59,040 --> 00:38:02,160
Speaker 1: five days a week at them, or have daily smoothies

833
00:38:02,160 --> 00:38:05,279
Speaker 1: and crushable teas. LOOM uses a psychology based approach to

834
00:38:05,320 --> 00:38:08,320
Speaker 1: find healthier balance that's more suitable for your life and

835
00:38:08,400 --> 00:38:11,800
Speaker 1: as a result more sustainable. Look Noom has already influenced

836
00:38:11,800 --> 00:38:13,440
Speaker 1: the way I shot for food, which has not only

837
00:38:13,480 --> 00:38:16,200
Speaker 1: saved me money, it's also given me a clearer understanding

838
00:38:16,239 --> 00:38:18,640
Speaker 1: of the foods I'm consuming, which has made me sharper

839
00:38:19,000 --> 00:38:21,399
Speaker 1: and more energetic. You have to try it out. Look

840
00:38:21,480 --> 00:38:23,960
Speaker 1: there are no food restrictions in the program, which makes

841
00:38:24,000 --> 00:38:27,280
Speaker 1: the earners. What's up. You ever walk into a small

842
00:38:27,320 --> 00:38:30,680
Speaker 1: business and everything just works like The checkout is fast,

843
00:38:30,760 --> 00:38:34,560
Speaker 1: the receipts are digital, tipping is a breeze, and you're

844
00:38:34,600 --> 00:38:37,239
Speaker 1: out the door before the line even builds Odds are

845
00:38:37,800 --> 00:38:41,320
Speaker 1: they're using Square. We love supporting businesses that run on

846
00:38:41,400 --> 00:38:44,120
Speaker 1: Square because it just feels seamless. Whether it's a local

847
00:38:44,200 --> 00:38:47,000
Speaker 1: coffee shop, a vendor at a pop up market, or

848
00:38:47,120 --> 00:38:50,240
Speaker 1: even one of our merch partners. Square makes it easy

849
00:38:50,320 --> 00:38:53,520
Speaker 1: for them to take payments, manage inventory, and run their

850
00:38:53,560 --> 00:38:57,560
Speaker 1: business with confidence, all from one simple system. If you're

851
00:38:57,560 --> 00:39:00,239
Speaker 1: a business owner or even just thinking about law watching

852
00:39:00,320 --> 00:39:03,239
Speaker 1: something soon, Square is hands down one of the best

853
00:39:03,320 --> 00:39:06,359
Speaker 1: tools out there to help you start, run and grow.

854
00:39:06,719 --> 00:39:09,719
Speaker 1: It's not just about payments, it's about giving you time

855
00:39:09,840 --> 00:39:12,759
Speaker 1: back so you can focus on what matters most ready

856
00:39:12,800 --> 00:39:16,160
Speaker 1: to see how Square can transform your business, visit Square

857
00:39:16,239 --> 00:39:20,719
Speaker 1: dot com backslash go backslash eyl to learn more that

858
00:39:20,960 --> 00:39:26,360
Speaker 1: Square dot Com backslash, go backslash eyl. Don't wait, don't hesitate.

859
00:39:26,560 --> 00:39:28,879
Speaker 1: Let's Square handle the back end so you can keep

860
00:39:28,960 --> 00:39:34,960
Speaker 1: pushing your vision forward. This episode is brought to you

861
00:39:35,080 --> 00:39:37,279
Speaker 1: by P and C Bank. A lot of people think

862
00:39:37,400 --> 00:39:41,239
Speaker 1: podcasts about work are boring, and sure they definitely can be,

863
00:39:41,800 --> 00:39:45,000
Speaker 1: but understanding a professionals routine shows us how they achieve

864
00:39:45,080 --> 00:39:49,279
Speaker 1: their success little by little, day after day. It's like

865
00:39:49,400 --> 00:39:52,120
Speaker 1: banking with P and C Bank. It might seem boring

866
00:39:52,200 --> 00:39:54,959
Speaker 1: to save, plan and make calculated decisions with your bank,

867
00:39:55,480 --> 00:39:57,920
Speaker 1: but keeping your money boring is what helps you live

868
00:39:58,120 --> 00:40:02,000
Speaker 1: or more happily fulfilled life. P and C Bank Brilliantly

869
00:40:02,160 --> 00:40:06,680
Speaker 1: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty

870
00:40:06,760 --> 00:40:10,000
Speaker 1: five is a service mark of the PNC Financial Service Group, Inc.

871
00:40:10,480 --> 00:40:13,880
Speaker 1: P and C Bank National Association Member ATDIC.

872
00:40:15,640 --> 00:40:19,279
Speaker 8: An illegal alien from Guatemala charged with raping a child

873
00:40:19,360 --> 00:40:23,160
Speaker 8: in Massachusetts. An MS thirteen gang member from Al Salvador

874
00:40:23,400 --> 00:40:27,480
Speaker 8: accused of murdering a Texas man of Venezuelan charged with

875
00:40:27,600 --> 00:40:31,440
Speaker 8: filming and selling child pornography in Michigan. These are just

876
00:40:31,600 --> 00:40:35,320
Speaker 8: some of the heinous migrant criminals caught because of President

877
00:40:35,400 --> 00:40:38,919
Speaker 8: Donald J. Trump's leadership. I'm Christy Nom, the United States

878
00:40:39,000 --> 00:40:43,760
Speaker 8: Secretary of Homeland Security. Under President Trump, attempted illegal border

879
00:40:43,800 --> 00:40:47,319
Speaker 8: crossings are at the lowest levels ever recorded, and over

880
00:40:47,440 --> 00:40:50,600
Speaker 8: one hundred thousand illegal aliens have been arrested. If you

881
00:40:50,719 --> 00:40:54,520
Speaker 8: are here illegally, your next you will be fined nearly

882
00:40:54,680 --> 00:40:58,600
Speaker 8: one thousand dollars a day, imprisoned, and deported. You will

883
00:40:58,719 --> 00:41:02,319
Speaker 8: never return. But if you register using our CBP home

884
00:41:02,400 --> 00:41:05,720
Speaker 8: app and leave now, you could be allowed to return legally.

885
00:41:06,160 --> 00:41:10,800
Speaker 8: Do what's right. Leave now. Under President Trump, America's laws,

886
00:41:11,080 --> 00:41:13,480
Speaker 8: border and families will be protected.

887
00:41:13,600 --> 00:41:16,280
Speaker 1: Sponsored by the United States Department of Homeland Security. Process

888
00:41:16,400 --> 00:41:20,319
Speaker 1: more flexible for your lifestyle. Everybody's journey is different. NOOM

889
00:41:20,360 --> 00:41:24,319
Speaker 1: believes in progress, not perfection. Seventy five percent of NOOM

890
00:41:24,400 --> 00:41:27,239
Speaker 1: users finish the program, and more than sixty percent of

891
00:41:27,360 --> 00:41:30,000
Speaker 1: users engage with the program. Keep the weight off for

892
00:41:30,080 --> 00:41:32,880
Speaker 1: a year or even more. With NOOM, all you need

893
00:41:33,040 --> 00:41:35,919
Speaker 1: is a daily ten minute check in. No grueling early

894
00:41:36,040 --> 00:41:38,800
Speaker 1: mornings or huge chunks out of your day. Are you

895
00:41:38,920 --> 00:41:42,120
Speaker 1: ready to start building better habits for healthier long term results.

896
00:41:42,280 --> 00:41:44,719
Speaker 1: Sign up for a Noom trial at noom dot com

897
00:41:45,000 --> 00:41:50,480
Speaker 1: slash leisure. That's n M dot com slash leisure. Don't wait,

898
00:41:50,760 --> 00:41:52,279
Speaker 1: don't hesitate over there now.

899
00:41:52,800 --> 00:41:55,000
Speaker 2: I'm not pressed on doing it now. They want to

900
00:41:55,080 --> 00:41:55,800
Speaker 2: do it, go do it?

901
00:41:55,880 --> 00:41:58,560
Speaker 5: You feel me, I'm not president on doing it, And

902
00:41:58,760 --> 00:42:01,280
Speaker 5: like we still get that streaming come regardless from Apples.

903
00:42:01,920 --> 00:42:03,640
Speaker 4: I just thought about it. I just I just randomly

904
00:42:03,680 --> 00:42:05,560
Speaker 4: just thought about it in my mind right now. You

905
00:42:05,640 --> 00:42:07,600
Speaker 4: got the idea, that's a great idea for ticket Master.

906
00:42:08,000 --> 00:42:09,480
Speaker 4: What about doing the same thing for music?

907
00:42:09,680 --> 00:42:11,719
Speaker 2: I think we could try. I think that about it.

908
00:42:11,760 --> 00:42:14,239
Speaker 2: I think that's a way I don't be like, uh,

909
00:42:16,800 --> 00:42:18,480
Speaker 2: I don't be trying to save and change the world

910
00:42:18,560 --> 00:42:20,840
Speaker 2: in all aspects, you know, just in the one that

911
00:42:21,000 --> 00:42:24,080
Speaker 2: I'm like, this is really you know, because because it's

912
00:42:24,080 --> 00:42:26,319
Speaker 2: a lot, you know, it's a lot to dive into

913
00:42:26,480 --> 00:42:28,000
Speaker 2: once you get in, and it don't even.

914
00:42:27,840 --> 00:42:30,239
Speaker 5: Be like intentional to change things and just be like,

915
00:42:30,280 --> 00:42:32,200
Speaker 5: well I didn't enjoy this, so I want to do

916
00:42:32,239 --> 00:42:34,160
Speaker 5: it my way, and then we figure out a system

917
00:42:34,200 --> 00:42:36,880
Speaker 5: of doing it our way, like building the ethical ticketmaster

918
00:42:37,080 --> 00:42:39,440
Speaker 5: wasn't on purpose, it was just like, well, we were

919
00:42:39,480 --> 00:42:41,320
Speaker 5: doing it. They were filling out that Google form, and

920
00:42:41,360 --> 00:42:43,280
Speaker 5: then I linked the Google form to the Google sheets,

921
00:42:43,320 --> 00:42:45,879
Speaker 5: and then we were going through every single off color,

922
00:42:45,920 --> 00:42:48,759
Speaker 5: coordinating them, sending out single emails, and then sending out

923
00:42:48,840 --> 00:42:50,919
Speaker 5: single text messages to every single person.

924
00:42:51,080 --> 00:42:53,840
Speaker 3: Like how many how many offers did you get over the.

925
00:42:53,880 --> 00:42:55,000
Speaker 5: Span of the four shows?

926
00:42:55,239 --> 00:42:55,680
Speaker 3: Thousands?

927
00:42:56,160 --> 00:42:58,480
Speaker 5: I think we almost hit like five thousands.

928
00:42:58,200 --> 00:43:00,600
Speaker 2: Just this last show for October eight eight. We've got

929
00:43:00,640 --> 00:43:02,440
Speaker 2: about a thousand offers for this week.

930
00:43:02,800 --> 00:43:04,279
Speaker 3: So what's the vetting? So you got to see if

931
00:43:04,280 --> 00:43:05,840
Speaker 3: it's legit? People like just anything, like.

932
00:43:05,920 --> 00:43:07,960
Speaker 5: We're send out all the offers. It doesn't matter like

933
00:43:08,200 --> 00:43:10,440
Speaker 5: somebody sent out the very last show, somebody sent out

934
00:43:10,440 --> 00:43:11,920
Speaker 5: a four thousand dollars offer for a ticket.

935
00:43:12,000 --> 00:43:14,080
Speaker 4: No, I mean as far as the offering for like

936
00:43:14,400 --> 00:43:16,680
Speaker 4: the land or like you can use my house, how

937
00:43:16,680 --> 00:43:18,680
Speaker 4: do you verify like this is actually somebody else?

938
00:43:18,719 --> 00:43:22,080
Speaker 2: So if we're interested, we'll email or call and talk

939
00:43:22,160 --> 00:43:24,560
Speaker 2: to them. And I mean I'm somebody who if I

940
00:43:24,640 --> 00:43:28,520
Speaker 2: talk to you, yeah, I can smell bullshit? Right, We're

941
00:43:28,680 --> 00:43:31,239
Speaker 2: that so it's just as simple as that. Like we've

942
00:43:31,320 --> 00:43:33,239
Speaker 2: had some that reach out on this light, right.

943
00:43:33,520 --> 00:43:33,719
Speaker 1: Yeah.

944
00:43:33,800 --> 00:43:35,960
Speaker 2: So we end up doing a show and sat at

945
00:43:36,600 --> 00:43:38,719
Speaker 2: this place called the State Farms. It's a black owned

946
00:43:38,760 --> 00:43:40,480
Speaker 2: forum out there and they got a bunch of land.

947
00:43:40,719 --> 00:43:42,239
Speaker 2: We end up going there to do one of our

948
00:43:42,280 --> 00:43:45,440
Speaker 2: hometown hero shows. They provided the space and the home.

949
00:43:45,280 --> 00:43:45,759
Speaker 1: For us to do.

950
00:43:45,920 --> 00:43:47,719
Speaker 2: We brought our food trucks and stuff like that, and

951
00:43:47,920 --> 00:43:50,320
Speaker 2: it was just like it was real. We've seen the space.

952
00:43:50,440 --> 00:43:52,640
Speaker 2: We go aed and it was like, yeah, it's that energy.

953
00:43:52,719 --> 00:43:53,759
Speaker 2: We know what's up. Let's go.

954
00:43:54,200 --> 00:43:55,880
Speaker 3: It's a good idea, I mean because people have a

955
00:43:55,920 --> 00:43:58,480
Speaker 3: lot of stuff, Like people have a lot to offer.

956
00:43:59,320 --> 00:44:01,480
Speaker 2: People have a lot to offer, and it's like we

957
00:44:01,640 --> 00:44:05,320
Speaker 2: have millions of followers and they have a lot to offer.

958
00:44:05,680 --> 00:44:08,120
Speaker 2: That's why with this offer base. Shit like if an

959
00:44:08,200 --> 00:44:11,000
Speaker 2: artist like Drake or Cole or Kendrick was to do it,

960
00:44:11,480 --> 00:44:14,360
Speaker 2: they make billions. Like the label can't run you what

961
00:44:14,880 --> 00:44:19,759
Speaker 2: millions of people can't. It's different when you go to

962
00:44:19,880 --> 00:44:22,840
Speaker 2: the people. When it's different, it's like I'm doing it

963
00:44:22,960 --> 00:44:25,719
Speaker 2: at this scale and I'm I'm killing it.

964
00:44:26,400 --> 00:44:27,239
Speaker 3: One of them do it?

965
00:44:29,160 --> 00:44:32,239
Speaker 1: Ern Your leisure is supported by First Republic Bank. Have

966
00:44:32,360 --> 00:44:34,719
Speaker 1: you ever experienced a relationship with a banker who was

967
00:44:34,760 --> 00:44:38,160
Speaker 1: available to answer all your questions even by phone or email?

968
00:44:38,840 --> 00:44:42,160
Speaker 1: Doesn't exist? You say it? Does it First Republic? At

969
00:44:42,200 --> 00:44:45,040
Speaker 1: First Republic, everyone gets a personal banker who's ready to

970
00:44:45,080 --> 00:44:48,360
Speaker 1: sit down and answer your questions, no matter how complex.

971
00:44:49,000 --> 00:44:51,759
Speaker 1: And did you know that First Republics commitment to extraordinary

972
00:44:51,800 --> 00:44:55,680
Speaker 1: service extends beyond its clients. First Republic is committed to

973
00:44:55,719 --> 00:44:59,480
Speaker 1: strengthening the communities it serves through meaningful partnerships with innovative,

974
00:44:59,520 --> 00:45:03,960
Speaker 1: nonproper organizations. To learn more, visit First Republic dot com.

975
00:45:04,440 --> 00:45:07,520
Speaker 1: That's First Republic dot com. Remember f D i C

976
00:45:08,040 --> 00:45:12,600
Speaker 1: Equal Housing Lender. Yeah, I've read. I read maybe this

977
00:45:12,719 --> 00:45:15,800
Speaker 1: is not true that the goal is to be what

978
00:45:15,960 --> 00:45:18,160
Speaker 1: Drake is to mainstream, like you want to be the

979
00:45:18,600 --> 00:45:21,560
Speaker 1: independent artist that becomes as popular as Drake. So I'm

980
00:45:21,600 --> 00:45:24,880
Speaker 1: wondering at this point. I'm sure labels are watching what

981
00:45:24,960 --> 00:45:27,800
Speaker 1: you're doing. For certain, I'm sure they're putting roadblocks in

982
00:45:27,880 --> 00:45:32,440
Speaker 1: a way to try to you know, roadblocks. And then

983
00:45:33,080 --> 00:45:35,760
Speaker 1: I'm sure there's a bunch of offers, But you're almost

984
00:45:35,800 --> 00:45:38,800
Speaker 1: in a sense like the posting. I can't be blocked independence.

985
00:45:38,840 --> 00:45:45,200
Speaker 2: I can't systems I don't use. I can't be blocked

986
00:45:45,280 --> 00:45:47,480
Speaker 2: like I don't use none of their systems. We have

987
00:45:47,600 --> 00:45:50,319
Speaker 2: our own distros that we work with directly. We don't

988
00:45:50,400 --> 00:45:54,279
Speaker 2: use the major system. And it's like platforms like this, y'all.

989
00:45:54,440 --> 00:45:56,719
Speaker 2: It's like, hey, bro, I'm pulling up on them. I

990
00:45:56,760 --> 00:45:59,160
Speaker 2: don't use their We create our own content. We have

991
00:45:59,280 --> 00:46:02,480
Speaker 2: our own life formans platforms like we really don't have

992
00:46:02,560 --> 00:46:06,040
Speaker 2: to go through their systems for nothing. There is no block,

993
00:46:06,320 --> 00:46:09,160
Speaker 2: and I'm in my backyard. If they stopped any emotion,

994
00:46:09,360 --> 00:46:11,799
Speaker 2: I'm just gonna go into sure, I'm good.

995
00:46:12,000 --> 00:46:14,840
Speaker 5: Every It feels like has created a new idea to

996
00:46:14,920 --> 00:46:17,759
Speaker 5: revolutionize the system, so we can't be blocked. What are

997
00:46:17,800 --> 00:46:20,880
Speaker 5: something that that some real The venue for one, so

998
00:46:21,040 --> 00:46:22,759
Speaker 5: like the venues are a block. That's just like, well,

999
00:46:22,760 --> 00:46:23,840
Speaker 5: I don't want to deal with that. I want to

1000
00:46:23,840 --> 00:46:25,239
Speaker 5: be able to do it my way. So we built

1001
00:46:25,239 --> 00:46:27,719
Speaker 5: our own venue. I want to own them, right, I

1002
00:46:27,760 --> 00:46:29,360
Speaker 5: want to be able to do proud to pay ticketing.

1003
00:46:29,560 --> 00:46:30,440
Speaker 2: So we built the.

1004
00:46:30,440 --> 00:46:33,040
Speaker 5: Google form build and now we're built the ticket platform.

1005
00:46:33,080 --> 00:46:33,440
Speaker 1: You know like.

1006
00:46:35,360 --> 00:46:37,680
Speaker 2: That you put everything on their site. So now we

1007
00:46:37,760 --> 00:46:40,200
Speaker 2: built our own ship and you could pay the tickets

1008
00:46:40,239 --> 00:46:42,600
Speaker 2: in a way that we created and revolution.

1009
00:46:42,440 --> 00:46:44,640
Speaker 5: It would be in their best interest to not block.

1010
00:46:44,760 --> 00:46:45,560
Speaker 1: Have the offers come.

1011
00:46:46,000 --> 00:46:46,680
Speaker 2: Yeah, plenty.

1012
00:46:48,239 --> 00:46:50,960
Speaker 3: Have you ever been Have you ever been tempted?

1013
00:46:51,680 --> 00:46:54,080
Speaker 2: Definitely? I mean when you see money for what you

1014
00:46:54,160 --> 00:46:54,440
Speaker 2: would you.

1015
00:46:54,680 --> 00:46:57,040
Speaker 4: Because I mean I'm always a fan of collaboration and

1016
00:46:57,160 --> 00:46:59,320
Speaker 4: I feel like, you know, if you got leverage, it

1017
00:46:59,440 --> 00:47:02,920
Speaker 4: may not be a bad thing to use somebody else's

1018
00:47:02,960 --> 00:47:04,080
Speaker 4: platform frow your platform.

1019
00:47:04,120 --> 00:47:06,400
Speaker 2: So not at all, and if it makes sense and

1020
00:47:06,520 --> 00:47:09,240
Speaker 2: it's right, Like we currently have a partnership with NPR

1021
00:47:09,320 --> 00:47:11,839
Speaker 2: Global with JR. McKee, which is a fifty to fifty

1022
00:47:11,880 --> 00:47:14,759
Speaker 2: profit splitting. We're just building like they're doing what they

1023
00:47:14,840 --> 00:47:17,400
Speaker 2: do best. We're doing what we do best, and we're rising.

1024
00:47:17,520 --> 00:47:19,959
Speaker 2: We have another partnership with Russ which is another fifty

1025
00:47:19,960 --> 00:47:22,279
Speaker 2: to fifty profit split. He's doing what he do best,

1026
00:47:22,680 --> 00:47:23,279
Speaker 2: what we do best.

1027
00:47:24,000 --> 00:47:24,239
Speaker 1: Yeah.

1028
00:47:25,000 --> 00:47:27,600
Speaker 2: Yeah, So no, I'm not against doing deals at all.

1029
00:47:27,640 --> 00:47:30,279
Speaker 2: I'm against doing bad deals. And it just happened. Every

1030
00:47:30,400 --> 00:47:32,320
Speaker 2: deal that comes from a label to us is a

1031
00:47:32,440 --> 00:47:35,560
Speaker 2: bad deal. Like bro It don't even make no sense

1032
00:47:35,640 --> 00:47:39,239
Speaker 2: when you could see somebody doing something so revolutionary and

1033
00:47:39,360 --> 00:47:42,640
Speaker 2: something that you've never seen done and come and be like, hey,

1034
00:47:42,719 --> 00:47:45,880
Speaker 2: let me offer you some bullshit like that. That's absurd.

1035
00:47:46,640 --> 00:47:50,920
Speaker 2: You feel me at all. They're offering me standard deals,

1036
00:47:50,960 --> 00:47:55,239
Speaker 2: Like I'm a standard nigga. I don't earn nothing standard.

1037
00:47:55,480 --> 00:47:58,520
Speaker 2: You don't get on EYL from being a standard a

1038
00:47:58,640 --> 00:48:03,320
Speaker 2: standard deal. But what are we doing.

1039
00:48:05,560 --> 00:48:08,920
Speaker 1: The house relationship in the independent world? Obviously you mentioned

1040
00:48:08,960 --> 00:48:11,480
Speaker 1: Russ and so are y'all. Is that somebody you can

1041
00:48:11,520 --> 00:48:13,600
Speaker 1: rely on even when you're coming up? Was that somebody

1042
00:48:13,760 --> 00:48:16,920
Speaker 1: you know? Obviously he's had a huge success in independent game,

1043
00:48:17,000 --> 00:48:19,000
Speaker 1: and you're like, I could call on him to get

1044
00:48:19,000 --> 00:48:20,880
Speaker 1: advice in the space, Like definitely.

1045
00:48:21,040 --> 00:48:23,440
Speaker 2: Man, he was tapped in a little bit early, like

1046
00:48:23,560 --> 00:48:25,840
Speaker 2: when we first kind of start going viral and just

1047
00:48:26,000 --> 00:48:28,520
Speaker 2: being supportive. He put me on one of his shows.

1048
00:48:28,600 --> 00:48:30,680
Speaker 2: He did the Greek theater eighty five hundred people and

1049
00:48:30,960 --> 00:48:32,839
Speaker 2: put me in and it's funny. I had hit him.

1050
00:48:32,840 --> 00:48:34,879
Speaker 2: I was like, bro, if I'm gonna do the show,

1051
00:48:35,040 --> 00:48:36,880
Speaker 2: I'm not going on early, like I need to come

1052
00:48:36,920 --> 00:48:38,600
Speaker 2: home before you. I want people to be there. And

1053
00:48:38,680 --> 00:48:40,719
Speaker 2: he made it happen and we killed it like that

1054
00:48:40,880 --> 00:48:43,320
Speaker 2: got me a bunch of exposures, so he's definitely in

1055
00:48:43,400 --> 00:48:45,560
Speaker 2: the mental role. I could call him and just be like, Hey,

1056
00:48:46,160 --> 00:48:48,160
Speaker 2: what you think about this? You feel me He's gonna

1057
00:48:48,160 --> 00:48:51,239
Speaker 2: give me that game while O ha Van, I've had

1058
00:48:51,280 --> 00:48:54,520
Speaker 2: a bunch of people, just Johnny Shipe Stretch, a bunch

1059
00:48:54,560 --> 00:48:57,960
Speaker 2: of people who's really even if they didn't understand my

1060
00:48:58,080 --> 00:49:01,680
Speaker 2: independence effort. Man. Just recently, Hopain text me. When I

1061
00:49:01,760 --> 00:49:03,840
Speaker 2: first met Hovain, I was telling him like, nah, we

1062
00:49:03,920 --> 00:49:05,800
Speaker 2: can't do that. This is what I'm gonna do, and

1063
00:49:05,880 --> 00:49:07,440
Speaker 2: he was like, nah, I think you know you used

1064
00:49:07,480 --> 00:49:09,640
Speaker 2: to go with a label. You're a superstar. And now

1065
00:49:09,760 --> 00:49:12,359
Speaker 2: he texted me recently he was like, man, I ain't

1066
00:49:12,400 --> 00:49:14,719
Speaker 2: never seen this shit. I believe in anything you said

1067
00:49:15,600 --> 00:49:17,759
Speaker 2: you kiel me. So it's been dope to just see

1068
00:49:18,320 --> 00:49:21,279
Speaker 2: the mindset change of what people think is possible as

1069
00:49:21,320 --> 00:49:24,160
Speaker 2: an indie because people have been indy for a long time.

1070
00:49:24,280 --> 00:49:26,960
Speaker 2: But what we're doing is completely new still, you know,

1071
00:49:27,080 --> 00:49:30,880
Speaker 2: we're completely We're creating new things in the industry that

1072
00:49:31,000 --> 00:49:32,439
Speaker 2: existed for hundreds of years.

1073
00:49:32,719 --> 00:49:35,719
Speaker 1: You are a disrupted in the space. So like, I

1074
00:49:35,800 --> 00:49:38,400
Speaker 1: want to talk about that because Hovein actually is the

1075
00:49:38,440 --> 00:49:42,120
Speaker 1: one who tells Charlomagne about you and then Charlotmagne tells

1076
00:49:42,200 --> 00:49:42,839
Speaker 1: the world, and now.

1077
00:49:42,880 --> 00:49:44,479
Speaker 2: Charlamagne tells everyone tells the world.

1078
00:49:44,600 --> 00:49:46,360
Speaker 1: And then now I'm like, wait whos And then I

1079
00:49:46,560 --> 00:49:49,839
Speaker 1: watched I'm like, oh, so, like, what was that moment

1080
00:49:49,960 --> 00:49:52,759
Speaker 1: like when you start when that recognition started to grow

1081
00:49:52,840 --> 00:49:55,360
Speaker 1: at a different scale? Right, because then obviously after that

1082
00:49:55,440 --> 00:49:57,600
Speaker 1: you end up with a breakfast club. So what was

1083
00:49:57,680 --> 00:49:59,280
Speaker 1: those moments? I feel.

1084
00:50:01,200 --> 00:50:04,000
Speaker 2: Man a product of the work. I know I'm always

1085
00:50:04,080 --> 00:50:06,520
Speaker 2: going to end up wherever I work. If I if

1086
00:50:06,600 --> 00:50:08,480
Speaker 2: I take a shovel and start digging, I'm gonna get

1087
00:50:08,480 --> 00:50:11,040
Speaker 2: a hold like that. That's just so everywhere I get

1088
00:50:11,080 --> 00:50:13,440
Speaker 2: to I know it's due to my action. I did

1089
00:50:13,520 --> 00:50:16,040
Speaker 2: all the right things for the right shit to happen.

1090
00:50:16,400 --> 00:50:19,080
Speaker 1: Yeah, I'm gonna take a quote from one of your freesels.

1091
00:50:18,719 --> 00:50:19,120
Speaker 2: What's up?

1092
00:50:19,520 --> 00:50:20,239
Speaker 1: It was a bar?

1093
00:50:20,440 --> 00:50:22,200
Speaker 2: Come on, there's plenty of them.

1094
00:50:22,239 --> 00:50:24,160
Speaker 1: There's a lot of this is true. But you said

1095
00:50:24,440 --> 00:50:26,160
Speaker 1: I can't build a house, but I could build wealth.

1096
00:50:27,000 --> 00:50:31,080
Speaker 1: I was like, okay, I like that. Right, So where

1097
00:50:31,200 --> 00:50:33,920
Speaker 1: did the mindset come from? Right? Because I'm hearing independence,

1098
00:50:33,960 --> 00:50:37,200
Speaker 1: I'm hearing obviously your destruction this game, But where did

1099
00:50:37,280 --> 00:50:39,120
Speaker 1: the mindset start to develop? Was it as a young

1100
00:50:39,160 --> 00:50:41,000
Speaker 1: age or as you became in this game, and so like, yo,

1101
00:50:41,160 --> 00:50:41,799
Speaker 1: this is not the way.

1102
00:50:42,400 --> 00:50:46,480
Speaker 2: Definitely both as a youngin like my pops was a hustler,

1103
00:50:46,600 --> 00:50:49,239
Speaker 2: like he sold everything except drugs, and it was like

1104
00:50:49,560 --> 00:50:52,160
Speaker 2: he always had me in motion in assembly or just

1105
00:50:52,320 --> 00:50:56,600
Speaker 2: around where I was witnessing somebody build independent infrastructure. All

1106
00:50:56,680 --> 00:50:59,399
Speaker 2: of his homies worked for like you feel me. I've

1107
00:50:59,400 --> 00:51:01,759
Speaker 2: seen him put people in positions to win where they

1108
00:51:01,840 --> 00:51:04,920
Speaker 2: life was different after. So I've always kind of witnessed

1109
00:51:04,960 --> 00:51:07,359
Speaker 2: it and experienced it. And he's always been someone where

1110
00:51:07,680 --> 00:51:10,000
Speaker 2: if he gonna do it, he's gonna do it better

1111
00:51:10,040 --> 00:51:13,319
Speaker 2: than everybody else. Like if he's gonna do it, you're

1112
00:51:13,320 --> 00:51:15,399
Speaker 2: gonna get the package in and the grand and things.

1113
00:51:15,480 --> 00:51:17,879
Speaker 2: So that was always in me, and then getting into

1114
00:51:18,000 --> 00:51:21,000
Speaker 2: this game, I had that chip on my shoulder early

1115
00:51:21,080 --> 00:51:23,480
Speaker 2: because it was like, ain't nobody offered me, No niggas,

1116
00:51:23,480 --> 00:51:25,080
Speaker 2: ain't invited me to come to this ghit, So I'm

1117
00:51:25,080 --> 00:51:27,560
Speaker 2: gonna do it myself. So I ain't never got to asks.

1118
00:51:27,640 --> 00:51:29,359
Speaker 2: And then once it got to the point where people

1119
00:51:29,760 --> 00:51:34,320
Speaker 2: did start coming in, we have everything now, we've literally

1120
00:51:34,360 --> 00:51:37,759
Speaker 2: built everything, so you gotta really offer something substantial and

1121
00:51:37,880 --> 00:51:41,279
Speaker 2: they don't be talking about shit, like honestly, they don't

1122
00:51:41,280 --> 00:51:43,560
Speaker 2: know what they doing. Like, you know, I've gotten calls

1123
00:51:43,760 --> 00:51:46,120
Speaker 2: a few people that they're like, man, they telling us

1124
00:51:46,480 --> 00:51:47,880
Speaker 2: to watch y'all so we can see how to do

1125
00:51:48,000 --> 00:51:49,680
Speaker 2: kind and do our thing. But it's like, you know,

1126
00:51:50,200 --> 00:51:53,319
Speaker 2: we're setting blueprints for what this is. I haven't seen

1127
00:51:53,400 --> 00:51:57,279
Speaker 2: too many label artists released recently or come out that

1128
00:51:57,440 --> 00:52:01,600
Speaker 2: had like roll out that I was impressed with, or

1129
00:52:01,680 --> 00:52:04,480
Speaker 2: like doing too many things that I'm impressed by. You

1130
00:52:04,560 --> 00:52:06,520
Speaker 2: feel me like they're just all doing the same thing

1131
00:52:06,640 --> 00:52:07,520
Speaker 2: over and over and over.

1132
00:52:08,000 --> 00:52:10,960
Speaker 4: So it's a lot of independent artists that's doing their

1133
00:52:11,000 --> 00:52:13,000
Speaker 4: thing right now, like tot being a you know, yeah,

1134
00:52:13,480 --> 00:52:18,520
Speaker 4: Larry June, Yeah, it's simple independent symbols.

1135
00:52:20,000 --> 00:52:22,319
Speaker 3: Okay, but yeah, it's a few. It's a few that's

1136
00:52:22,360 --> 00:52:26,400
Speaker 3: actually like I like, of course Russ so as life Raj.

1137
00:52:26,600 --> 00:52:28,160
Speaker 2: Yeah, it's a few out there.

1138
00:52:28,280 --> 00:52:30,239
Speaker 4: It's a good it's a good vibe right now. But

1139
00:52:30,360 --> 00:52:33,520
Speaker 4: let me ask you this as far as social media,

1140
00:52:33,880 --> 00:52:37,080
Speaker 4: because that helped you your campaign a lot. What was

1141
00:52:37,120 --> 00:52:39,520
Speaker 4: the strategy to grow your social media campaign? Like what's

1142
00:52:39,640 --> 00:52:42,800
Speaker 4: what's what's your what's your inner workings? And your social

1143
00:52:42,880 --> 00:52:44,440
Speaker 4: media empire that you're building.

1144
00:52:44,680 --> 00:52:48,000
Speaker 2: Man, that ship has been like level by level. I

1145
00:52:48,160 --> 00:52:51,120
Speaker 2: used to post like probably like once or twice a week,

1146
00:52:51,560 --> 00:52:54,120
Speaker 2: and I was posting like dope content like live sessions,

1147
00:52:54,160 --> 00:52:56,480
Speaker 2: and uh, I was feeling a way because I was

1148
00:52:56,560 --> 00:52:58,200
Speaker 2: talking to my pops. I was feeling like I was

1149
00:52:58,280 --> 00:53:00,520
Speaker 2: doing hell of work. I had more content and everybody.

1150
00:53:00,600 --> 00:53:02,800
Speaker 2: But I'm like, man, I'm doing it. I'm doing a

1151
00:53:02,840 --> 00:53:04,839
Speaker 2: bunch of work, but a bunch of stuff ain't getting done.

1152
00:53:04,920 --> 00:53:06,960
Speaker 2: Like I wasn't feeling like I was advancing. And my

1153
00:53:07,080 --> 00:53:09,160
Speaker 2: post was like, man, you need to post thirty days

1154
00:53:09,200 --> 00:53:12,040
Speaker 2: straight every day, like post every day. Let these niggas

1155
00:53:12,080 --> 00:53:14,319
Speaker 2: know you got it, right, And I was like, Nah,

1156
00:53:14,600 --> 00:53:16,880
Speaker 2: that ain't gonna work. They just gonna get tired of me, right.

1157
00:53:16,960 --> 00:53:19,960
Speaker 2: But I end up doing it anyway, and after the

1158
00:53:20,080 --> 00:53:22,239
Speaker 2: thirty days, I didn't see a lot of growth, so

1159
00:53:22,400 --> 00:53:24,200
Speaker 2: I was ready to go back to them, Like I

1160
00:53:24,320 --> 00:53:25,800
Speaker 2: told you, that won't go work. You don't know what

1161
00:53:26,000 --> 00:53:28,719
Speaker 2: you ain't on social media, right, But I end up

1162
00:53:28,760 --> 00:53:31,040
Speaker 2: realizing that it's like a job. You know, when you

1163
00:53:31,160 --> 00:53:32,719
Speaker 2: go to work, you do a bunch of work and

1164
00:53:32,760 --> 00:53:35,400
Speaker 2: you don't get your check till two weeks later, and music.

1165
00:53:35,520 --> 00:53:36,960
Speaker 2: You might do a bunch of work and I get

1166
00:53:37,000 --> 00:53:40,080
Speaker 2: your check till six months later. But eventually that shit

1167
00:53:40,239 --> 00:53:43,560
Speaker 2: hit and the wallow start seeing it, and the meat

1168
00:53:43,640 --> 00:53:46,920
Speaker 2: meals and the russes, you know, after that thirty day influx,

1169
00:53:47,239 --> 00:53:49,480
Speaker 2: and then after that it was just up. We post

1170
00:53:49,560 --> 00:53:51,880
Speaker 2: every day, probably five times a day. I look at

1171
00:53:51,960 --> 00:53:55,560
Speaker 2: it now like being at the batting plate. I'm gonna

1172
00:53:55,560 --> 00:53:57,920
Speaker 2: swing as bad as many times as I can. Like

1173
00:53:58,040 --> 00:54:00,399
Speaker 2: if you only got they tell you, man, you got

1174
00:54:00,640 --> 00:54:03,319
Speaker 2: ten minutes, how many home runs can you hit? If

1175
00:54:03,360 --> 00:54:08,879
Speaker 2: you only swing once per minute, you're whooping yourself. I'm

1176
00:54:08,920 --> 00:54:13,439
Speaker 2: swinging that shit to my orange fall over. And that's

1177
00:54:13,480 --> 00:54:15,680
Speaker 2: how we look at content, like we swinging.

1178
00:54:15,880 --> 00:54:17,920
Speaker 5: That's actually how we ended up going viral. Like when

1179
00:54:17,920 --> 00:54:19,759
Speaker 5: I met him, I was like, bro, like give me

1180
00:54:19,840 --> 00:54:22,200
Speaker 5: all your content. I'm gonna cut it up. Like originally

1181
00:54:22,200 --> 00:54:24,600
Speaker 5: I was like, why you ain't on TikTok, Like TikTok

1182
00:54:24,680 --> 00:54:26,040
Speaker 5: is where it's at. So I was like, give me

1183
00:54:26,080 --> 00:54:27,480
Speaker 5: all your content, I'm gonna cut it up, and I'm

1184
00:54:27,560 --> 00:54:29,680
Speaker 5: put it on TikTok for you. And I think I

1185
00:54:29,800 --> 00:54:32,120
Speaker 5: was posting on TikTok like three times a day morning

1186
00:54:32,400 --> 00:54:35,640
Speaker 5: like evening or you know, midday evening, and I think

1187
00:54:35,680 --> 00:54:38,080
Speaker 5: maybe like my twelfth post was the twenty twenty one

1188
00:54:38,120 --> 00:54:41,399
Speaker 5: freestyle and it went and it was like the proof

1189
00:54:41,480 --> 00:54:43,239
Speaker 5: is in the pudding, Like what do you do what?

1190
00:54:47,880 --> 00:54:49,560
Speaker 4: A lot of people get discouraged because they're like, you know,

1191
00:54:50,000 --> 00:54:52,959
Speaker 4: they gotta have high level production or video, like nope,

1192
00:54:53,480 --> 00:54:55,040
Speaker 4: you have a like you have a videograph, but you

1193
00:54:55,120 --> 00:54:55,560
Speaker 4: do a lot.

1194
00:54:55,480 --> 00:54:58,600
Speaker 3: Of cell phone footage. Put the cell phone out? What now?

1195
00:54:59,400 --> 00:55:01,400
Speaker 3: On the black man, I'm just saying, like when.

1196
00:55:01,239 --> 00:55:03,239
Speaker 4: I just seen you in DC, like the President's oh, yeah,

1197
00:55:03,320 --> 00:55:04,560
Speaker 4: that's just that's your for that.

1198
00:55:04,840 --> 00:55:06,839
Speaker 3: You do a lot of that though. That's just good.

1199
00:55:07,200 --> 00:55:09,680
Speaker 3: Pull a cell phone out and just record I'm here,

1200
00:55:10,040 --> 00:55:11,200
Speaker 3: what's going on? Taping?

1201
00:55:12,040 --> 00:55:15,759
Speaker 2: That's content or like? And that did like a king.

1202
00:55:16,840 --> 00:55:17,000
Speaker 3: Yeah.

1203
00:55:17,040 --> 00:55:18,880
Speaker 5: The reason why he wasn't on TikTok was because he's like,

1204
00:55:18,920 --> 00:55:21,080
Speaker 5: I don't I don't make TikTok content, Like I don't

1205
00:55:21,080 --> 00:55:22,480
Speaker 5: want to be one of those TikTok people. And I

1206
00:55:22,560 --> 00:55:24,120
Speaker 5: was like, bro, you don't have to make TikTok content.

1207
00:55:24,239 --> 00:55:25,760
Speaker 5: Just post your content, great.

1208
00:55:25,560 --> 00:55:28,040
Speaker 2: Content, great content. He gave.

1209
00:55:28,120 --> 00:55:29,759
Speaker 1: He gave it to you freely and then you were like,

1210
00:55:29,840 --> 00:55:32,160
Speaker 1: all right, once you saw it, did you see the magic?

1211
00:55:32,400 --> 00:55:34,600
Speaker 1: And like what was that feel like for you? Right?

1212
00:55:34,600 --> 00:55:36,720
Speaker 1: Because now you've got the content, it's.

1213
00:55:36,600 --> 00:55:38,480
Speaker 5: A bunch of well I had already seen his live

1214
00:55:38,600 --> 00:55:42,080
Speaker 5: session of do that Little Dance. That's when I was like, man, right,

1215
00:55:42,200 --> 00:55:45,880
Speaker 5: that was my first introduction. I was like, who is

1216
00:55:46,080 --> 00:55:48,720
Speaker 5: what the first bar like African, Nigga and European.

1217
00:55:48,960 --> 00:55:50,360
Speaker 2: I was like, okay, who is he?

1218
00:55:50,640 --> 00:55:52,640
Speaker 5: And then I was telling him like, bro, give me

1219
00:55:52,640 --> 00:55:54,160
Speaker 5: your content, give me your content, and he was just

1220
00:55:54,280 --> 00:55:56,520
Speaker 5: playing like just wasn't really trying to give it to me.

1221
00:55:56,640 --> 00:55:59,439
Speaker 5: So I pulled up like brought the bottom drive, pulled

1222
00:55:59,520 --> 00:56:01,640
Speaker 5: up and was like, no, I'm about to get this content.

1223
00:56:01,760 --> 00:56:03,200
Speaker 5: And then after that it was just us.

1224
00:56:05,680 --> 00:56:08,200
Speaker 2: Then we figured out, you know, just micro and things

1225
00:56:08,280 --> 00:56:11,879
Speaker 2: like taking one interview and taking ten twenty pieces out

1226
00:56:11,920 --> 00:56:13,960
Speaker 2: of it. Now we got twenty weeks worth of content

1227
00:56:14,040 --> 00:56:16,960
Speaker 2: on interviews. Like shows. When I go to a show,

1228
00:56:17,040 --> 00:56:20,480
Speaker 2: I perform in our set and I do variations with

1229
00:56:20,560 --> 00:56:22,520
Speaker 2: the pianists and shit, So a lot of one set.

1230
00:56:22,600 --> 00:56:25,360
Speaker 2: That one Tosa set, we got about forty fifty clips

1231
00:56:25,480 --> 00:56:27,759
Speaker 2: breaking that bars. You're gonna be seeing that to the

1232
00:56:27,840 --> 00:56:29,560
Speaker 2: end of next year, you're gonna be seeing some of

1233
00:56:29,640 --> 00:56:32,839
Speaker 2: the pieces are in there. And I performed so much.

1234
00:56:33,360 --> 00:56:35,800
Speaker 2: When I say we got thousands of pieces of content,

1235
00:56:37,040 --> 00:56:39,560
Speaker 2: I don't think nobody got more content than us. You

1236
00:56:41,120 --> 00:56:42,359
Speaker 2: can't out content us.

1237
00:56:42,760 --> 00:56:44,719
Speaker 1: So you give that advice. Is in one of your

1238
00:56:44,760 --> 00:56:46,799
Speaker 1: social media clips, You're like, I'm gonna drop at least

1239
00:56:46,800 --> 00:56:49,160
Speaker 1: ten bars every interview, right, ten bars.

1240
00:56:49,239 --> 00:56:50,840
Speaker 2: At least you're gonna get some jams.

1241
00:56:50,880 --> 00:56:51,640
Speaker 1: That's ten clips.

1242
00:56:51,840 --> 00:56:53,080
Speaker 3: Yeah, got a lot of.

1243
00:56:54,760 --> 00:56:57,160
Speaker 5: It, went through all of his like his raps, broke

1244
00:56:57,239 --> 00:56:59,280
Speaker 5: down the like favorite bars. How you have like quotable

1245
00:56:59,360 --> 00:57:02,160
Speaker 5: bars every single morning. Now we got posts every morning

1246
00:57:02,239 --> 00:57:02,480
Speaker 5: for like.

1247
00:57:02,719 --> 00:57:05,320
Speaker 2: Just at or a bar, nose do nothing. That's just

1248
00:57:05,440 --> 00:57:08,319
Speaker 2: building it up. Like like we said with TV, if

1249
00:57:08,360 --> 00:57:11,160
Speaker 2: you see me five times a day, I'm family. Now

1250
00:57:11,680 --> 00:57:14,360
Speaker 2: you see me more than you see your actual family

1251
00:57:14,440 --> 00:57:17,080
Speaker 2: because you own there. So once you see somebody five

1252
00:57:17,200 --> 00:57:19,320
Speaker 2: eight times a day, it's like, bro, I'm a part

1253
00:57:19,360 --> 00:57:26,840
Speaker 2: of your routine. So you like another one another one?

1254
00:57:27,080 --> 00:57:27,959
Speaker 1: We got the bar counter.

1255
00:57:28,320 --> 00:57:36,560
Speaker 4: Yeah, So I like you because you seem like you're

1256
00:57:36,640 --> 00:57:38,600
Speaker 4: just doing your own thing, because you know, I pay

1257
00:57:38,600 --> 00:57:40,959
Speaker 4: attention to everything. I study a lot, and I'm watching

1258
00:57:41,120 --> 00:57:44,120
Speaker 4: especially these new rappers, and it's a trend to have

1259
00:57:44,360 --> 00:57:48,160
Speaker 4: like five posts on Instagram, eight posts they post like

1260
00:57:48,360 --> 00:57:51,320
Speaker 4: one like the last post will be like September of

1261
00:57:51,400 --> 00:57:52,240
Speaker 4: twenty twenty one.

1262
00:57:52,520 --> 00:57:55,400
Speaker 3: Like I see that a lot like an artists like

1263
00:57:55,480 --> 00:57:56,040
Speaker 3: they don't post.

1264
00:57:56,040 --> 00:57:58,000
Speaker 4: A lot of artists don't, which I'm like, how they

1265
00:57:58,040 --> 00:57:59,920
Speaker 4: get so much buzz if they're not even posting on

1266
00:58:00,000 --> 00:58:00,520
Speaker 4: social media?

1267
00:58:00,560 --> 00:58:04,080
Speaker 5: We realize like when they sign the labels will strip

1268
00:58:04,240 --> 00:58:06,400
Speaker 5: their Instagram like, oh, we're rebranding you.

1269
00:58:07,240 --> 00:58:07,560
Speaker 1: That is.

1270
00:58:09,760 --> 00:58:11,800
Speaker 3: Just like they got a perfect photography.

1271
00:58:11,840 --> 00:58:14,760
Speaker 2: Why would you delete what got you the deal? That'll

1272
00:58:14,840 --> 00:58:15,680
Speaker 2: make no sense.

1273
00:58:15,760 --> 00:58:17,720
Speaker 1: This is the image we pay for you, right, Why

1274
00:58:17,760 --> 00:58:18,200
Speaker 1: would you do?

1275
00:58:18,320 --> 00:58:20,880
Speaker 5: And then like that was the artist that brought you

1276
00:58:21,000 --> 00:58:23,800
Speaker 5: that buzz, Like those fans love that artist. You want

1277
00:58:23,840 --> 00:58:26,320
Speaker 5: to strip that artist away and rebuild him. That's why

1278
00:58:26,320 --> 00:58:28,600
Speaker 5: they're so disconnected from their fan base. When they come out,

1279
00:58:28,680 --> 00:58:30,600
Speaker 5: it's like, I don't even know who he is, got

1280
00:58:30,960 --> 00:58:31,640
Speaker 5: he gotta tain?

1281
00:58:31,760 --> 00:58:32,240
Speaker 2: He's sading in.

1282
00:58:32,200 --> 00:58:33,959
Speaker 5: Front of a Ferrari Like I thought he was broke.

1283
00:58:36,680 --> 00:58:37,800
Speaker 5: It's not even the same guy.

1284
00:58:38,640 --> 00:58:41,920
Speaker 1: Listen to the new Audible original direct deposit. What Happens

1285
00:58:41,960 --> 00:58:45,360
Speaker 1: when Black People Get Rich? Hosted by Chad Sanders, the

1286
00:58:45,440 --> 00:58:48,480
Speaker 1: author of Black Magic, What Black Leaders Learn From Trauma

1287
00:58:48,680 --> 00:58:52,240
Speaker 1: and Triumph, and TV writer of Rap Shit, Direct Deposit

1288
00:58:52,320 --> 00:58:54,840
Speaker 1: explores what it takes to get rich and stay rich

1289
00:58:54,920 --> 00:58:58,840
Speaker 1: while black in America for young Black entrepreneurs. Direct Deposit

1290
00:58:58,960 --> 00:59:02,240
Speaker 1: seeks to answer the question what's money gonna do for me?

1291
00:59:02,880 --> 00:59:05,840
Speaker 1: What's money gonna do to me? Chad went from sleeping

1292
00:59:05,920 --> 00:59:08,040
Speaker 1: on a mattress on the floor in a cramp department

1293
00:59:08,360 --> 00:59:11,680
Speaker 1: to nearly overnight success after Spike Lee signed on to

1294
00:59:11,720 --> 00:59:15,320
Speaker 1: develop one of his scripts. After becoming more and more successful,

1295
00:59:15,720 --> 00:59:18,440
Speaker 1: Chad has realized that his bank account might change, but

1296
00:59:18,560 --> 00:59:21,840
Speaker 1: the struggle remains. Chad speaks to prominent Black figures in

1297
00:59:21,840 --> 00:59:25,640
Speaker 1: American pop culture like Easter Ray, Gabrielle Union, and Solo

1298
00:59:25,680 --> 00:59:30,120
Speaker 1: Dad O'Brien. Visit audible dot com slash Direct Deposit to listen.

1299
00:59:30,200 --> 00:59:33,480
Speaker 9: Now, I want, I want to talk about uh, I

1300
00:59:33,520 --> 00:59:36,840
Speaker 9: hate when life's going great. Yeah, let's talk about the title.

1301
00:59:37,080 --> 00:59:40,240
Speaker 9: Let's talk about inspiration behind it, what people can expect

1302
00:59:40,240 --> 00:59:40,680
Speaker 9: when they get it.

1303
00:59:40,960 --> 00:59:44,800
Speaker 2: Man, this is a classic project. It's genres is boundless

1304
00:59:44,880 --> 00:59:48,480
Speaker 2: another one. You feel me just boundless, a lot of

1305
00:59:48,600 --> 00:59:52,480
Speaker 2: new flows, new pockets, new emotions and feelings. The title

1306
00:59:53,240 --> 00:59:55,280
Speaker 2: actually came to me. I ended up making the last

1307
00:59:55,400 --> 00:59:58,480
Speaker 2: the final track of the album. I completed it, and

1308
00:59:58,600 --> 00:59:59,840
Speaker 2: now it was the title of the song when I

1309
00:59:59,880 --> 01:00:01,680
Speaker 2: was like, man, this is that we were trying to

1310
01:00:01,920 --> 01:00:04,000
Speaker 2: come up with an album tide of for so long,

1311
01:00:04,160 --> 01:00:07,280
Speaker 2: and that shit just hit home because like I dabble

1312
01:00:07,360 --> 01:00:10,400
Speaker 2: in these spaces of like being able to fully be

1313
01:00:10,560 --> 01:00:14,000
Speaker 2: present and enjoy everything that I work for and also

1314
01:00:14,240 --> 01:00:19,680
Speaker 2: feeling like I'm undeserving or unworthy at times. And it's like,

1315
01:00:19,800 --> 01:00:25,560
Speaker 2: throughout this journey of me succeeding, I've partially not enjoyed it,

1316
01:00:25,680 --> 01:00:29,040
Speaker 2: like hated it at some point, just not even fully

1317
01:00:29,160 --> 01:00:31,360
Speaker 2: understanding of why that is. You feel me it's some

1318
01:00:31,440 --> 01:00:34,920
Speaker 2: self sabotage shit, But I feel like a lot of

1319
01:00:34,960 --> 01:00:37,760
Speaker 2: people experience that and feel that feeling. So just hearing

1320
01:00:37,840 --> 01:00:40,320
Speaker 2: the title of the album, it's like you get a

1321
01:00:40,520 --> 01:00:43,040
Speaker 2: connection because it's like, well, what does this mean? It

1322
01:00:43,200 --> 01:00:45,480
Speaker 2: sits with you in a way because you understanding of it.

1323
01:00:45,560 --> 01:00:47,000
Speaker 2: You feel me is hyperhuman.

1324
01:00:47,160 --> 01:00:49,080
Speaker 1: Yeah, and I've heard a lot of people become more

1325
01:00:49,120 --> 01:00:51,520
Speaker 1: open about that that imposter syndrome right, So I really

1326
01:00:51,560 --> 01:00:53,840
Speaker 1: deserve this. You worked this hard.

1327
01:00:54,000 --> 01:00:56,080
Speaker 2: I really worked with my ass off, right.

1328
01:00:56,480 --> 01:00:59,880
Speaker 4: Yeah, So talk about that imposter syndrome. So that's like

1329
01:01:00,160 --> 01:01:04,480
Speaker 4: you feel like sometimes that you don't deserve it or

1330
01:01:04,600 --> 01:01:05,640
Speaker 4: like you shouldn't be here.

1331
01:01:08,120 --> 01:01:09,280
Speaker 3: Yeah, due to like.

1332
01:01:12,280 --> 01:01:18,000
Speaker 2: Due to like however I'm conducting myself in a human space,

1333
01:01:18,120 --> 01:01:20,880
Speaker 2: Like if I do something that doesn't resonate with my soul,

1334
01:01:21,000 --> 01:01:24,000
Speaker 2: well it'll make me feel like I'm undeserving of my

1335
01:01:24,160 --> 01:01:27,880
Speaker 2: great life. Right, So if I just do something foul that,

1336
01:01:28,000 --> 01:01:31,400
Speaker 2: I'm like, ah, that wasn't morally Karaj should have handled

1337
01:01:31,480 --> 01:01:35,160
Speaker 2: that better for me. It's world Indeed, it's like, y'all,

1338
01:01:35,240 --> 01:01:37,600
Speaker 2: you don't deserve nothing. You're not a great person. Right,

1339
01:01:37,800 --> 01:01:40,560
Speaker 2: Well that's untrue, but it's like that's how it feels

1340
01:01:40,760 --> 01:01:41,680
Speaker 2: internally for me.

1341
01:01:43,160 --> 01:01:43,800
Speaker 1: How do you manage that?

1342
01:01:45,480 --> 01:01:47,840
Speaker 2: Man? Just living kind of going. You gotta go through

1343
01:01:47,880 --> 01:01:48,640
Speaker 2: it to get through it.

1344
01:01:49,080 --> 01:01:49,840
Speaker 3: You have a therapist.

1345
01:01:50,720 --> 01:01:53,640
Speaker 2: I just recently started therapy, and I'll be on a

1346
01:01:53,720 --> 01:01:56,720
Speaker 2: fence about it. I'll the other time, this shit ain't

1347
01:01:56,800 --> 01:02:04,280
Speaker 2: working it man, and my brother he ain't. No, Yeah,

1348
01:02:04,400 --> 01:02:07,200
Speaker 2: he like that. Nigga said, what do you tell me?

1349
01:02:07,480 --> 01:02:09,520
Speaker 2: Was like, I didn't know we needed other niggas to

1350
01:02:09,600 --> 01:02:11,600
Speaker 2: help us out. You feel me Like I forgot what

1351
01:02:11,720 --> 01:02:13,600
Speaker 2: he said, but it was something in the line of, like, bro,

1352
01:02:13,760 --> 01:02:15,800
Speaker 2: you know what you gotta do, like nigga do it.

1353
01:02:15,920 --> 01:02:18,040
Speaker 2: You you come here long and you leave here long,

1354
01:02:18,240 --> 01:02:20,240
Speaker 2: like take care of your business and your problems. But

1355
01:02:20,960 --> 01:02:24,360
Speaker 2: I have went to therapy, and yeah, I got mixed feelings.

1356
01:02:24,360 --> 01:02:25,960
Speaker 2: I don't know how well it's working for me.

1357
01:02:26,400 --> 01:02:29,360
Speaker 5: Uh, full disclosure. He didn't stick with it.

1358
01:02:33,640 --> 01:02:33,920
Speaker 2: To quit.

1359
01:02:34,000 --> 01:02:42,240
Speaker 5: Sometimes it's also hyper intelligent. So, like I was suggesting

1360
01:02:42,320 --> 01:02:43,360
Speaker 5: it to him, I was like, it's going.

1361
01:02:43,280 --> 01:02:44,200
Speaker 3: To be area.

1362
01:02:45,480 --> 01:02:49,320
Speaker 4: You seem very you seem like you seem like you've

1363
01:02:49,360 --> 01:02:53,680
Speaker 4: always been extremely intelligent person. You're like a straight A

1364
01:02:53,800 --> 01:02:58,400
Speaker 4: student in school stuff like that. Yeah, so you like,

1365
01:02:58,520 --> 01:03:00,200
Speaker 4: are you like mensa like you like?

1366
01:03:01,080 --> 01:03:04,280
Speaker 2: So I was really Yeah, I was in like gate

1367
01:03:04,360 --> 01:03:07,480
Speaker 2: programs early on in school. I was always really smart.

1368
01:03:08,360 --> 01:03:11,080
Speaker 2: I wasn't a straight A student due to just like negligence.

1369
01:03:11,160 --> 01:03:13,280
Speaker 2: I just didn't want to be. I was. I didn't

1370
01:03:13,320 --> 01:03:15,840
Speaker 2: care for it, Like the school wasn't stimulating for me.

1371
01:03:16,000 --> 01:03:19,280
Speaker 2: I was writing raps and shit. And then yeah, I

1372
01:03:19,360 --> 01:03:21,840
Speaker 2: started an aerospace I started on the production floor. But

1373
01:03:21,920 --> 01:03:25,680
Speaker 2: I ended up learning everything like how to do formulas

1374
01:03:25,760 --> 01:03:27,720
Speaker 2: and how to work the network. They had a system

1375
01:03:27,760 --> 01:03:30,000
Speaker 2: called SAP network, and just how to move nothing. I'm

1376
01:03:30,040 --> 01:03:32,959
Speaker 2: really good with numbers and shit. So yeah, I start

1377
01:03:33,040 --> 01:03:35,480
Speaker 2: moving up and advancing to like the admin side. I

1378
01:03:35,560 --> 01:03:37,440
Speaker 2: was down there, the only one up there with no degree,

1379
01:03:37,600 --> 01:03:39,800
Speaker 2: you feel me, because I just knew the systems. I

1380
01:03:39,840 --> 01:03:41,920
Speaker 2: knew how to work it. But yeah, I was always

1381
01:03:42,000 --> 01:03:45,000
Speaker 2: really smart. I've always felt like I was a little

1382
01:03:45,080 --> 01:03:45,600
Speaker 2: bit ahead.

1383
01:03:46,000 --> 01:03:49,120
Speaker 3: Would you consider yourself a genius in some aspects?

1384
01:03:49,240 --> 01:03:51,120
Speaker 2: Yeah? I think. I think you have to be to

1385
01:03:51,240 --> 01:03:53,760
Speaker 2: create new things in this world because the world has

1386
01:03:53,840 --> 01:03:56,760
Speaker 2: existed for eon, so for anybody to come and make

1387
01:03:56,840 --> 01:03:59,640
Speaker 2: something new. And I've made several new things, not the flex,

1388
01:03:59,720 --> 01:04:02,479
Speaker 2: but to flex. I made several things that I knew

1389
01:04:02,680 --> 01:04:05,040
Speaker 2: they didn't exist at all, you feel me, And they

1390
01:04:05,160 --> 01:04:07,680
Speaker 2: now exist. So yeah, I think that takes some genius.

1391
01:04:08,120 --> 01:04:10,440
Speaker 3: You give me genius, Farhi who inspires you?

1392
01:04:10,920 --> 01:04:11,000
Speaker 2: Right?

1393
01:04:11,040 --> 01:04:14,560
Speaker 1: Because I mean you give me like this. You've been

1394
01:04:14,600 --> 01:04:15,680
Speaker 1: here for a while, type.

1395
01:04:15,920 --> 01:04:22,160
Speaker 2: Man, my pops, Steve Jobs, sim Cook, Uh, Sad Guru,

1396
01:04:23,000 --> 01:04:26,760
Speaker 2: I really love Sad Guru. Uh. Jason Wilson.

1397
01:04:27,880 --> 01:04:28,760
Speaker 3: Who Jason Wilson.

1398
01:04:28,920 --> 01:04:30,680
Speaker 2: He wrote a book called battle Cry. He was on

1399
01:04:30,760 --> 01:04:33,520
Speaker 2: Breakfast Club as well, really great and cry like a man,

1400
01:04:33,640 --> 01:04:34,240
Speaker 2: really great.

1401
01:04:35,040 --> 01:04:37,400
Speaker 1: Right, So this is before I think that's super interesting,

1402
01:04:37,560 --> 01:04:39,600
Speaker 1: right because I said who inspired you? Right, and he

1403
01:04:39,640 --> 01:04:44,720
Speaker 1: would think from an artist, you might hear Jay, But

1404
01:04:44,840 --> 01:04:46,960
Speaker 1: I kind of figured that you wouldn't name any of those,

1405
01:04:47,080 --> 01:04:49,160
Speaker 1: not that they have anything with you. But I'm listening,

1406
01:04:49,240 --> 01:04:51,520
Speaker 1: listen to the names you named. I'm like, that's why

1407
01:04:51,800 --> 01:04:53,640
Speaker 1: like this it's different.

1408
01:04:56,400 --> 01:04:57,920
Speaker 4: Let me ask you this as far as growing up

1409
01:04:58,040 --> 01:05:03,360
Speaker 4: play Hall, that seems like urban environment, right, yeah, so

1410
01:05:03,640 --> 01:05:07,280
Speaker 4: but you seem like an eclectic type of person who's

1411
01:05:07,360 --> 01:05:08,040
Speaker 4: very intelligent.

1412
01:05:09,680 --> 01:05:12,480
Speaker 3: What was your like, how was it in high school

1413
01:05:12,520 --> 01:05:16,520
Speaker 3: for you? Did you have a vibe in high school?

1414
01:05:16,720 --> 01:05:20,200
Speaker 10: Because yeah, I mean it seems like it seems like

1415
01:05:20,200 --> 01:05:22,080
Speaker 10: you're a cool dude and like people connect with you,

1416
01:05:22,560 --> 01:05:25,000
Speaker 10: but it seemed like you you're probably not interested in

1417
01:05:25,120 --> 01:05:27,520
Speaker 10: what the vast majority of people are interested in.

1418
01:05:27,840 --> 01:05:30,880
Speaker 2: I mean, I've had my time, you feel me. I've dabbled,

1419
01:05:30,960 --> 01:05:32,840
Speaker 2: like I had it like working in aerospace. I was

1420
01:05:32,880 --> 01:05:35,080
Speaker 2: making a little bit more money than you know, most

1421
01:05:35,120 --> 01:05:38,040
Speaker 2: of the people my aging around me. So I was overindulging,

1422
01:05:38,160 --> 01:05:40,840
Speaker 2: And I've had my time in trying to like fit in,

1423
01:05:41,040 --> 01:05:44,000
Speaker 2: trying to trying to trying to not necessarily trying, I guess,

1424
01:05:44,040 --> 01:05:46,000
Speaker 2: trying to fit in and trying to prove myself, trying

1425
01:05:46,040 --> 01:05:48,760
Speaker 2: to be like over hypermass and things like that. I've

1426
01:05:48,800 --> 01:05:52,680
Speaker 2: definitely had my time. Just do the surrounding and upbringing

1427
01:05:52,760 --> 01:05:55,400
Speaker 2: as well. It depends on where you meet me. You

1428
01:05:55,640 --> 01:05:58,440
Speaker 2: just you get a different This is my standard. I'm

1429
01:05:58,520 --> 01:06:00,760
Speaker 2: calm and realizing, but it depends on where.

1430
01:06:00,600 --> 01:06:01,000
Speaker 1: You meet me.

1431
01:06:01,840 --> 01:06:03,640
Speaker 3: How's balancing being on you say you got a daughter?

1432
01:06:03,720 --> 01:06:04,200
Speaker 1: Right? Yep?

1433
01:06:04,320 --> 01:06:06,680
Speaker 3: How's that balancing being a father with traveling and be

1434
01:06:06,760 --> 01:06:07,440
Speaker 3: on the road and all that?

1435
01:06:07,680 --> 01:06:11,480
Speaker 2: Man, it's really dope, Cause like I'm I've always and

1436
01:06:11,960 --> 01:06:14,840
Speaker 2: just now I'm cultivating an even grander relationship with my

1437
01:06:14,960 --> 01:06:18,720
Speaker 2: daughter where it's like explaining to her that I'm like,

1438
01:06:20,240 --> 01:06:23,000
Speaker 2: I'm like the homie, right you feel me? It's like

1439
01:06:23,080 --> 01:06:25,880
Speaker 2: I don't rule over you or have sanction over you.

1440
01:06:26,120 --> 01:06:29,200
Speaker 2: You know, you don't I don't own you. You know, Like, man,

1441
01:06:29,280 --> 01:06:31,440
Speaker 2: we're talking the other day. Saguru has a quote that

1442
01:06:31,520 --> 01:06:34,200
Speaker 2: said kids don't come from you, they come through you.

1443
01:06:34,440 --> 01:06:37,080
Speaker 2: You know, you're just their passage here, and I'm really

1444
01:06:37,160 --> 01:06:39,600
Speaker 2: cultivating that experienced with my daughter where she gets to

1445
01:06:39,680 --> 01:06:42,480
Speaker 2: make her own decisions, like even we'll come from school

1446
01:06:42,520 --> 01:06:45,560
Speaker 2: walking and uh, we'll do like problems. I have her

1447
01:06:45,640 --> 01:06:48,200
Speaker 2: do extra problems. But instead of me, like I used

1448
01:06:48,240 --> 01:06:50,080
Speaker 2: to just say all this, how many of you gonna do?

1449
01:06:50,120 --> 01:06:52,040
Speaker 2: And this how much time? But now I ast her

1450
01:06:52,080 --> 01:06:53,600
Speaker 2: how many do you want to do? And how much

1451
01:06:53,680 --> 01:06:54,560
Speaker 2: time do you want.

1452
01:06:54,480 --> 01:06:54,840
Speaker 1: To do it?

1453
01:06:55,160 --> 01:06:58,600
Speaker 2: And just learning how to really allow her to shape

1454
01:06:58,720 --> 01:07:01,320
Speaker 2: her life and just trying to order instead because you know,

1455
01:07:01,560 --> 01:07:04,440
Speaker 2: I had a child very early and young, and I

1456
01:07:04,480 --> 01:07:07,720
Speaker 2: didn't have like the most guidance to like properly lead her.

1457
01:07:07,840 --> 01:07:12,120
Speaker 2: So now it's really just she's ten right now. It's

1458
01:07:12,240 --> 01:07:14,360
Speaker 2: just trying to be like beside her in the best

1459
01:07:14,400 --> 01:07:16,800
Speaker 2: way that I can be, because you know, I'm still

1460
01:07:16,960 --> 01:07:19,600
Speaker 2: like still dabbling, still learning how to be a great

1461
01:07:19,680 --> 01:07:21,880
Speaker 2: father and just a great human. So as I grow

1462
01:07:21,960 --> 01:07:24,040
Speaker 2: that I'll kind of just grow and get nurtured.

1463
01:07:24,840 --> 01:07:27,840
Speaker 1: Powerful. That's powerful. Yeah, man shout out to old fathers.

1464
01:07:27,880 --> 01:07:31,120
Speaker 2: Man shout to the fire, shout out, pops man, we

1465
01:07:31,280 --> 01:07:33,760
Speaker 2: on e y L do the job.

1466
01:07:33,880 --> 01:07:40,919
Speaker 1: And so in the freestyle and now maybe I'm trying

1467
01:07:40,960 --> 01:07:44,120
Speaker 1: to put the puzzle pieces together. You said that you

1468
01:07:44,520 --> 01:07:46,960
Speaker 1: spent your own first fifty k before you ever had anything.

1469
01:07:47,240 --> 01:07:49,479
Speaker 1: So the aerospace is what was funding at.

1470
01:07:49,520 --> 01:07:52,800
Speaker 2: Yep uh purpose not good? Yeah yeah, yeah man. I

1471
01:07:52,960 --> 01:07:55,920
Speaker 2: was spending all the job money by cameras, mart and merch.

1472
01:07:56,120 --> 01:07:59,440
Speaker 2: It was putting in on shouls by menus, flying wherever

1473
01:07:59,480 --> 01:07:59,760
Speaker 2: I got.

1474
01:07:59,800 --> 01:08:03,480
Speaker 3: You know, all of that shit gotcha. So what's what's next?

1475
01:08:03,480 --> 01:08:05,560
Speaker 3: What's on your vision board for the next five ten years.

1476
01:08:05,720 --> 01:08:10,040
Speaker 2: I'm building Disneyland right now. Disney disney Land. That's the

1477
01:08:10,160 --> 01:08:13,720
Speaker 2: goal at home, like really building something where like just

1478
01:08:13,800 --> 01:08:16,400
Speaker 2: the backyard. And this pastport shows we've had people fly

1479
01:08:16,520 --> 01:08:19,360
Speaker 2: out from them in every single state, and that was

1480
01:08:19,479 --> 01:08:21,760
Speaker 2: my goal. Like I don't really I don't really want

1481
01:08:21,840 --> 01:08:24,200
Speaker 2: to tour, you know, I want people to congregate so

1482
01:08:24,280 --> 01:08:26,800
Speaker 2: they can experience, you feel me, they could get this

1483
01:08:27,000 --> 01:08:29,960
Speaker 2: experience here at home and just building the equity of

1484
01:08:30,080 --> 01:08:32,320
Speaker 2: Valao and the work there, because no one flies to

1485
01:08:32,400 --> 01:08:34,920
Speaker 2: Valeo for nothing. So this is the first time in

1486
01:08:35,080 --> 01:08:38,600
Speaker 2: history we've had celebrities and athletes and stuff coming to

1487
01:08:38,720 --> 01:08:41,040
Speaker 2: the v you know, to experience that and with that,

1488
01:08:41,680 --> 01:08:44,720
Speaker 2: you know, people the hotels make money, and the restaurants

1489
01:08:44,760 --> 01:08:46,960
Speaker 2: make money. So I'm really building equity and bringing it

1490
01:08:47,040 --> 01:08:49,200
Speaker 2: to the city. So my goal is to build that

1491
01:08:49,320 --> 01:08:52,200
Speaker 2: at home, you know, give us something that we can

1492
01:08:52,360 --> 01:08:55,040
Speaker 2: have for generations to come. And it's like, man, this,

1493
01:08:55,360 --> 01:08:57,519
Speaker 2: you know, I want a statue when I'm gone, Like,

1494
01:08:57,840 --> 01:08:59,160
Speaker 2: we really changed some shit.

1495
01:08:59,760 --> 01:09:05,680
Speaker 3: You say you chapped in with yeah water, how'd that

1496
01:09:05,760 --> 01:09:06,240
Speaker 3: come about?

1497
01:09:06,800 --> 01:09:10,080
Speaker 2: Uh? Initially, I think the meeting came through PLO. Pilo

1498
01:09:10,200 --> 01:09:12,519
Speaker 2: sent me the Again record with him and Forty on it,

1499
01:09:12,640 --> 01:09:14,639
Speaker 2: and I hopped on and then we shot the video

1500
01:09:15,120 --> 01:09:16,840
Speaker 2: and I met him at the shoot and you know,

1501
01:09:17,000 --> 01:09:19,000
Speaker 2: he knew what I was building and what I was doing,

1502
01:09:19,080 --> 01:09:21,320
Speaker 2: and he shot me the line. And he's just been

1503
01:09:22,080 --> 01:09:24,880
Speaker 2: in a mentor role just like he'll tap in and

1504
01:09:25,000 --> 01:09:28,720
Speaker 2: show me love, just really really affirming and and everything. Man,

1505
01:09:28,800 --> 01:09:30,519
Speaker 2: it's just been a lot of love and embrace.

1506
01:09:30,600 --> 01:09:32,600
Speaker 4: You know what I'm saying, I was telling you is

1507
01:09:32,720 --> 01:09:37,240
Speaker 4: a home of a lot of good musicians. Forty, yourself, her, Yeah, anybody,

1508
01:09:38,720 --> 01:09:39,599
Speaker 4: Nepht Pharaoh.

1509
01:09:40,200 --> 01:09:44,200
Speaker 2: Uh. We got Gary June, who's all out to be man.

1510
01:09:44,280 --> 01:09:46,639
Speaker 2: You put me on the spot in so many testing Hey,

1511
01:09:46,680 --> 01:09:58,360
Speaker 2: cool Joe, there's so many of you Colone's from Oakland, Oakland,

1512
01:10:00,040 --> 01:10:04,760
Speaker 2: who the boy and so b the boys? B man,

1513
01:10:04,840 --> 01:10:06,720
Speaker 2: we got We've had a lot of time to come

1514
01:10:06,840 --> 01:10:10,560
Speaker 2: out to the dark Side Rider with scandal, yeah and

1515
01:10:10,640 --> 01:10:14,000
Speaker 2: ballets right next to Oakland, right, not right next to Oakland.

1516
01:10:14,040 --> 01:10:16,839
Speaker 2: We're about thirty minutes so the lays across the bridge

1517
01:10:16,920 --> 01:10:17,360
Speaker 2: like we're.

1518
01:10:17,240 --> 01:10:20,439
Speaker 3: Our own little vibe. Yeah, but it's all Bay Area.

1519
01:10:21,040 --> 01:10:23,799
Speaker 2: Yeah. Like the culture, A lot of the culture similar.

1520
01:10:24,240 --> 01:10:28,080
Speaker 4: Yeah, yeah, you're all rockety because that's why I actually like,

1521
01:10:28,200 --> 01:10:29,960
Speaker 4: is it like Oakland looks at the.

1522
01:10:30,560 --> 01:10:34,120
Speaker 2: Like, nah, man, we all we all a unit like

1523
01:10:34,240 --> 01:10:35,120
Speaker 2: we we the Bay.

1524
01:10:38,200 --> 01:10:43,559
Speaker 3: Yeah, that's got the Oakland today.

1525
01:10:43,760 --> 01:10:47,000
Speaker 2: Mac dre is one of the biggest and we got yeah.

1526
01:10:47,040 --> 01:10:49,320
Speaker 4: Similar, he's doing the thing too. He's from where's he from?

1527
01:10:51,439 --> 01:10:54,120
Speaker 4: That's the bet on to it, that's the Bay. Yeah, man,

1528
01:10:54,360 --> 01:10:56,519
Speaker 4: I like the conversation a lot.

1529
01:10:56,600 --> 01:10:56,760
Speaker 3: Man.

1530
01:10:56,800 --> 01:10:59,960
Speaker 4: I really think that you have a bright future because

1531
01:11:01,120 --> 01:11:04,080
Speaker 4: you're innovative, and that's extremely important.

1532
01:11:04,080 --> 01:11:05,040
Speaker 3: A lot of people are followers.

1533
01:11:05,080 --> 01:11:07,480
Speaker 4: Most people are followers, and most people are not innovative,

1534
01:11:07,520 --> 01:11:10,720
Speaker 4: and they're not they're not creative. And I mean that's

1535
01:11:10,720 --> 01:11:13,880
Speaker 4: okay because everybody can't be an innovator. But the few

1536
01:11:13,960 --> 01:11:16,639
Speaker 4: people that are innovatives, those are the people that actually

1537
01:11:16,680 --> 01:11:19,120
Speaker 4: change the world. So I feel like, you know, you're

1538
01:11:19,160 --> 01:11:21,880
Speaker 4: you're a very innovative person and you're thinking forward and

1539
01:11:22,000 --> 01:11:24,439
Speaker 4: you're not limiting yourself. You're thinking outside the box and

1540
01:11:24,439 --> 01:11:27,320
Speaker 4: you're doing it independent and you're moving in real time too.

1541
01:11:27,439 --> 01:11:32,280
Speaker 1: So that's we might have to get a observe destructor.

1542
01:11:34,840 --> 01:11:34,880
Speaker 2: You.

1543
01:11:35,000 --> 01:11:39,759
Speaker 1: Definitely, people create new things.

1544
01:11:40,160 --> 01:11:40,959
Speaker 4: You feel.

1545
01:11:42,360 --> 01:11:44,800
Speaker 3: You have a great appreciation one of the greatest things

1546
01:11:44,920 --> 01:11:47,400
Speaker 3: that Dang Dash. You should meet him. Have you bet

1547
01:11:47,479 --> 01:11:47,800
Speaker 3: him yet?

1548
01:11:47,840 --> 01:11:48,479
Speaker 2: I haven't yet.

1549
01:11:48,920 --> 01:11:50,040
Speaker 3: I'm gonna set it up to me him.

1550
01:11:50,080 --> 01:11:50,800
Speaker 1: He will love you.

1551
01:11:50,880 --> 01:11:52,600
Speaker 4: But he told me he was, like, you know, I

1552
01:11:52,720 --> 01:11:55,360
Speaker 4: love y'all because it's one thing to have potential. A

1553
01:11:55,400 --> 01:11:57,640
Speaker 4: lot of people have potential, but you're acting on your

1554
01:11:57,680 --> 01:11:59,479
Speaker 4: potential and you're realizing it in real time.

1555
01:12:00,320 --> 01:12:03,959
Speaker 2: And my journal I just I just wrote I'm exactly

1556
01:12:04,040 --> 01:12:06,639
Speaker 2: where I am due to my actions, not my thoughts,

1557
01:12:06,760 --> 01:12:10,439
Speaker 2: not my ideas, but my actions. Everybody got thoughts and ideas,

1558
01:12:10,600 --> 01:12:13,720
Speaker 2: but you you feel me only the only chip that

1559
01:12:14,000 --> 01:12:16,599
Speaker 2: exists is the ship that you do. Like, we all

1560
01:12:16,720 --> 01:12:20,200
Speaker 2: shop at Walmart because they built one, not because.

1561
01:12:20,560 --> 01:12:23,040
Speaker 3: Idea that is a fact.

1562
01:12:23,160 --> 01:12:26,719
Speaker 4: So before we leave, you know, no pressure or anything,

1563
01:12:26,800 --> 01:12:29,240
Speaker 4: but I feel like we have legendary episodes, legendary content.

1564
01:12:29,640 --> 01:12:30,599
Speaker 3: You got a couple of bars.

1565
01:12:31,320 --> 01:12:32,679
Speaker 2: Come on, y'all gonna let me perform.

1566
01:12:33,680 --> 01:12:37,200
Speaker 1: Boy, we're gonna get the road. Is a road gonna

1567
01:12:37,200 --> 01:12:37,519
Speaker 1: come out?

1568
01:12:38,320 --> 01:12:42,960
Speaker 3: Right, We're gonna cute. We're gonna cue the sound system up.

1569
01:12:43,240 --> 01:12:49,000
Speaker 1: Yeah, okay, he got it.

1570
01:12:49,120 --> 01:12:49,240
Speaker 2: Now.

1571
01:12:49,560 --> 01:12:51,479
Speaker 3: It's different, not your average show.

1572
01:12:51,920 --> 01:12:53,320
Speaker 1: It's not your average show.

1573
01:12:53,439 --> 01:12:57,120
Speaker 2: Why be average? Standard deals are for standard niggas. We're

1574
01:12:57,120 --> 01:12:59,360
Speaker 2: not trying to get down something like offer me a deal.

1575
01:12:59,640 --> 01:13:02,760
Speaker 2: And I called them and was like, bruh, like what

1576
01:13:03,040 --> 01:13:04,760
Speaker 2: what do you do? How do you feel about this deal?

1577
01:13:04,880 --> 01:13:07,559
Speaker 2: And they said, I don't think it's a bad deal.

1578
01:13:09,680 --> 01:13:11,639
Speaker 2: I said, bro, I never want to design a deal

1579
01:13:11,760 --> 01:13:15,880
Speaker 2: that someone said, I don't think that's now going into

1580
01:13:15,960 --> 01:13:18,680
Speaker 2: this ship. But that's the type of ship that they

1581
01:13:18,760 --> 01:13:21,679
Speaker 2: are all for you that they feel like, I don't

1582
01:13:21,680 --> 01:13:24,559
Speaker 2: think it's a bad deal about right?

1583
01:13:26,240 --> 01:13:28,040
Speaker 5: Are you asking? Did you see this deal before they

1584
01:13:28,080 --> 01:13:28,560
Speaker 5: send it to me?

1585
01:13:28,720 --> 01:13:29,200
Speaker 2: Crickets?

1586
01:13:30,920 --> 01:13:34,920
Speaker 1: Crickets, We've seen a few things like that, right, Stranger

1587
01:13:35,000 --> 01:13:36,880
Speaker 1: things have happened stranger.

1588
01:13:38,640 --> 01:13:40,280
Speaker 5: Right, Right, what is that.

1589
01:13:42,439 --> 01:13:44,519
Speaker 1: What's going on as your gear for fall, you need

1590
01:13:44,600 --> 01:13:46,400
Speaker 1: the right people on your team that help your small

1591
01:13:46,439 --> 01:13:49,680
Speaker 1: business fire on all cylinders. LinkedIn Jobs is here to

1592
01:13:49,720 --> 01:13:51,479
Speaker 1: make it easier to find the people you want to

1593
01:13:51,520 --> 01:13:55,000
Speaker 1: talk to faster and for free. When we're looking for

1594
01:13:55,080 --> 01:13:58,200
Speaker 1: a sound engineer, a graphic designer, or an editor, LinkedIn

1595
01:13:58,360 --> 01:14:01,040
Speaker 1: jobs is the first place we go. Create a free

1596
01:14:01,120 --> 01:14:03,360
Speaker 1: job post and minutes on LinkedIn jobs to reach your

1597
01:14:03,400 --> 01:14:06,040
Speaker 1: network and beyond to the world's largest professional network of

1598
01:14:06,160 --> 01:14:10,160
Speaker 1: over eight hundred and ten million people. Then add your

1599
01:14:10,240 --> 01:14:13,080
Speaker 1: job in the purple hiring hashtag frame on your LinkedIn

1600
01:14:13,160 --> 01:14:15,479
Speaker 1: profile to spread the word that you're hiring so your

1601
01:14:15,520 --> 01:14:17,679
Speaker 1: network can help you find the right people to hire.

1602
01:14:18,000 --> 01:14:20,559
Speaker 1: Simple tools like screening questions make it easy to focus

1603
01:14:20,600 --> 01:14:23,280
Speaker 1: on candidates with just the right skills and experience, so

1604
01:14:23,360 --> 01:14:26,479
Speaker 1: you can quickly prioritize who you like to interview and hire.

1605
01:14:27,160 --> 01:14:30,000
Speaker 1: It's why small businesses rate LinkedIn jobs number one and

1606
01:14:30,080 --> 01:14:34,320
Speaker 1: delivering quality hires versus leading competitors. LinkedIn Jobs helps you

1607
01:14:34,439 --> 01:14:37,400
Speaker 1: find the candidates you want to talk to faster. Did

1608
01:14:37,439 --> 01:14:40,360
Speaker 1: you know every week, nearly forty million job seekers visit

1609
01:14:40,439 --> 01:14:43,479
Speaker 1: LinkedIn post your job for free at LinkedIn dot com

1610
01:14:43,680 --> 01:14:48,160
Speaker 1: slash eyl. That's LinkedIn dot com slash eyl to post

1611
01:14:48,200 --> 01:14:51,439
Speaker 1: your job for free. Terms and conditions apply, all right.

1612
01:14:51,439 --> 01:14:54,120
Speaker 4: So we about to make some history. My guy is

1613
01:14:54,120 --> 01:14:57,960
Speaker 4: about to give us an exclusive not freestyle performance.

1614
01:14:58,200 --> 01:15:00,200
Speaker 1: Yeah, languages, it's different.

1615
01:15:01,040 --> 01:15:01,840
Speaker 3: Different.

1616
01:15:04,720 --> 01:15:10,400
Speaker 2: Performance running for LAO y l. It's not the same.

1617
01:15:11,000 --> 01:15:17,320
Speaker 2: It's different. Pops, we made it. Yeah, can I talk

1618
01:15:17,479 --> 01:15:24,799
Speaker 2: my shit? The first we created new shit. Huh African

1619
01:15:24,920 --> 01:15:28,160
Speaker 2: nigga and the European whip like when come here on,

1620
01:15:28,280 --> 01:15:32,280
Speaker 2: no European ship, fuck your opinion, shut your European lips,

1621
01:15:32,800 --> 01:15:36,519
Speaker 2: money and murder. That's that European I know better. I

1622
01:15:36,720 --> 01:15:39,720
Speaker 2: just hold my tongue. Niggas yelling out total while I'm

1623
01:15:39,800 --> 01:15:43,320
Speaker 2: on my run happily waves back as I hold my gun.

1624
01:15:44,360 --> 01:15:47,120
Speaker 2: All shit. I seen a lot of niggas die. They

1625
01:15:47,200 --> 01:15:50,040
Speaker 2: all look like me. Know, your rights get denied when

1626
01:15:50,080 --> 01:15:52,719
Speaker 2: you look like me. Yeah, we vote from different sides,

1627
01:15:52,760 --> 01:15:54,960
Speaker 2: but you look like me. Now, come to man in

1628
01:15:55,040 --> 01:15:58,479
Speaker 2: the mirror. Never looked like me. Unfamiliar, quite peculiar. Do

1629
01:15:58,560 --> 01:16:01,240
Speaker 2: you know yourself? Are you tend in to your garden?

1630
01:16:01,320 --> 01:16:04,040
Speaker 2: Do you grote yourself? Are you living in the past?

1631
01:16:04,120 --> 01:16:06,960
Speaker 2: Do you hold yourself accountable for all that's bad, like

1632
01:16:07,040 --> 01:16:09,640
Speaker 2: you owe yourself a new life and new bitch and

1633
01:16:09,760 --> 01:16:13,800
Speaker 2: new you, new goals, new hoes, and new crew. You

1634
01:16:13,960 --> 01:16:16,760
Speaker 2: know them, you know us and them too. You know

1635
01:16:16,880 --> 01:16:20,840
Speaker 2: who everybody is, but who you. I ain't trying to preach,

1636
01:16:20,960 --> 01:16:23,800
Speaker 2: cause I hate that shit. But I see niggas dying,

1637
01:16:23,840 --> 01:16:26,640
Speaker 2: and I hate that shit smiling all the time. I

1638
01:16:26,720 --> 01:16:30,120
Speaker 2: gotta fake that shit. I hate twenty shots. Why make

1639
01:16:30,200 --> 01:16:33,160
Speaker 2: that shit? Sharing all this pain for the income mock

1640
01:16:33,240 --> 01:16:36,080
Speaker 2: a game? Greg Granny was a slave. I whatever copper

1641
01:16:36,200 --> 01:16:39,240
Speaker 2: chain gave us banda's like that could ever stop the pain.

1642
01:16:39,760 --> 01:16:42,080
Speaker 2: Niggas used to hang for these songs that I sang.

1643
01:16:42,600 --> 01:16:45,000
Speaker 2: Niggas used to die for these pinchers that I post.

1644
01:16:45,400 --> 01:16:47,759
Speaker 2: Niggas used to die trying to get a right to vote,

1645
01:16:48,240 --> 01:16:50,599
Speaker 2: liberty and life. They say we got a right to both,

1646
01:16:50,920 --> 01:16:52,920
Speaker 2: but we ain't have right since they truck us off

1647
01:16:52,960 --> 01:16:55,519
Speaker 2: that boat, took us from our land, in took our

1648
01:16:55,600 --> 01:16:57,519
Speaker 2: land from us, of course, an arm in the leg.

1649
01:16:57,600 --> 01:16:59,880
Speaker 2: They really took our hands from us, threw us in

1650
01:17:00,080 --> 01:17:03,360
Speaker 2: them cages, taxed all our wages, taught us state religion,

1651
01:17:03,960 --> 01:17:06,720
Speaker 2: roled all the pages been its way for ages, throw

1652
01:17:06,840 --> 01:17:09,519
Speaker 2: us in amazes, made it off them cotton fields. Now

1653
01:17:09,560 --> 01:17:12,479
Speaker 2: we're on the stages, rapping about ass cheeks. Were rapping

1654
01:17:12,479 --> 01:17:16,679
Speaker 2: about change, rapping about benzes, we rapping about games, rapping

1655
01:17:16,680 --> 01:17:20,400
Speaker 2: about oppression, We rapping about pain. I'm rapping about all that.

1656
01:17:20,560 --> 01:17:23,360
Speaker 2: I gotta share the blame. They're rapping on a contract.

1657
01:17:23,400 --> 01:17:26,240
Speaker 2: They rapping for the fame. They rapping in the slave deal.

1658
01:17:26,320 --> 01:17:33,080
Speaker 2: We clapping while they hang dance nigga. It's different, e

1659
01:17:33,360 --> 01:17:33,640
Speaker 2: y L.

1660
01:17:34,160 --> 01:17:44,520
Speaker 1: The first ever, what we expect.

1661
01:17:46,040 --> 01:17:49,000
Speaker 4: First, that's a first. That's a first. We had somebody

1662
01:17:49,120 --> 01:17:52,880
Speaker 4: rap before, shout out, but this is the first performance.

1663
01:17:52,640 --> 01:17:55,360
Speaker 3: Come on in the E y L South Studio.

1664
01:17:56,520 --> 01:17:57,200
Speaker 1: It's not the same.

1665
01:17:57,320 --> 01:17:58,479
Speaker 3: We might have residency here.

1666
01:18:04,479 --> 01:18:08,800
Speaker 2: This black owned that we created and we own. Why not.

1667
01:18:09,920 --> 01:18:12,160
Speaker 1: Why it's different.

1668
01:18:12,600 --> 01:18:13,320
Speaker 2: It's different.

1669
01:18:13,479 --> 01:18:15,080
Speaker 3: Yeah, I appreciate you guys so much.

1670
01:18:15,160 --> 01:18:18,759
Speaker 4: Man telling people our social media album, all the stuff

1671
01:18:18,760 --> 01:18:21,760
Speaker 4: you got coming up, whatever website, merch all of that.

1672
01:18:21,840 --> 01:18:25,719
Speaker 2: Little Yeah, super honored. I'm Larussell on everything. Good Company

1673
01:18:25,880 --> 01:18:28,320
Speaker 2: is a platform company spelled c O M P e

1674
01:18:28,640 --> 01:18:31,280
Speaker 2: n n Y. Good Company dot co is where you

1675
01:18:31,320 --> 01:18:35,160
Speaker 2: could buy merch by albums. We're releasing a ticketing platform

1676
01:18:35,280 --> 01:18:38,479
Speaker 2: coming soon. Please go to a residency show. We built

1677
01:18:38,600 --> 01:18:44,280
Speaker 2: dandy Land. Go get that bad, yes sir on t

1678
01:18:44,439 --> 01:18:44,600
Speaker 2: l A.

1679
01:18:44,680 --> 01:18:46,640
Speaker 5: You can find me on Instagram at t T S

1680
01:18:46,680 --> 01:18:49,280
Speaker 5: T T E E T E E S T e A.

1681
01:18:49,880 --> 01:18:50,759
Speaker 5: Also on Twitter.

1682
01:18:54,320 --> 01:18:56,719
Speaker 1: Shout to everybody on patreon dot com. Shout or earners

1683
01:18:56,760 --> 01:18:59,120
Speaker 1: on E y L University the number one place for

1684
01:18:59,240 --> 01:19:01,280
Speaker 1: everything in the world of business, and shout out to

1685
01:19:01,280 --> 01:19:09,000
Speaker 1: everybody that's supporting to merge, and shout out to TOE

1686
01:19:09,240 --> 01:19:13,599
Speaker 1: for the town business. I appreciate y'all. Love is love.

1687
01:19:13,920 --> 01:19:17,320
Speaker 4: Yes, get your tickets invest Fest Europe. We are headed

1688
01:19:17,360 --> 01:19:22,320
Speaker 4: to London. Beholds MSG. We're doing MSG for market Monday.

1689
01:19:27,840 --> 01:19:31,280
Speaker 3: It's not the same. It's not the same, the same.

1690
01:19:32,000 --> 01:19:38,840
Speaker 4: Thanky, Thank you God for rocking West'll see you next week.

1691
01:19:38,920 --> 01:19:43,040
Speaker 1: Peace Please Behind every VP, Philip, thousands of people across

1692
01:19:43,120 --> 01:19:46,800
Speaker 1: America go to work every day. People producing energy all shore,

1693
01:19:47,200 --> 01:19:50,760
Speaker 1: people turning it into products at our refineries, people doing

1694
01:19:50,920 --> 01:19:52,840
Speaker 1: R and D to make products that are better for

1695
01:19:52,960 --> 01:19:56,720
Speaker 1: your engine. People trading and shipping fuels to their destinations.

1696
01:19:57,040 --> 01:19:59,000
Speaker 5: And the people who help you at one of VP's

1697
01:19:59,080 --> 01:20:03,200
Speaker 5: growing family of retail stations they're part of almost three hundred.

1698
01:20:02,960 --> 01:20:05,719
Speaker 1: Thousand jobs VP supports across the country.

1699
01:20:06,240 --> 01:20:07,519
Speaker 5: Learn more at VP dot com.

1700
01:20:07,720 --> 01:20:09,479
Speaker 1: Slash Investing in America