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Speaker 1: My next guest is the person I would never slammed

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Speaker 1: the door on. He's been in the donut making game

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Speaker 1: for over forty five years. He will gladly state if

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Speaker 1: you cut him, he will bleed glaze, as in glazed donuts.

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Speaker 1: He started Cousin Dozen, which is c D for short,

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Speaker 1: during its twenty four years ago and now has two

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Speaker 1: locations in Brooklyn, New York and Queens, New York. I've

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Speaker 1: been to the Brooklyn, New York location. I have pictures

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Speaker 1: of me eating those donuts, so I am a committed

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Speaker 1: fan of what he does. He'll be franchising in approximately

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Speaker 1: a hundred and twenty days. Please worcome the money making

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Speaker 1: conversation again. I've mad him on like two years. Please

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Speaker 1: welcome to the money making conversation. My man, Todd Jones. Hey, Sean,

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Speaker 1: how's it going pretty good? Uh? Oh yeah? Work where

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Speaker 1: you at? Man, because it's just just by work time

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Speaker 1: for you. Huh. It definitely is, man. But I got

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Speaker 1: a bunch of committed people, man that U can handle

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Speaker 1: the range of the business wide kind of relax of

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Speaker 1: little bit because you know, like you said, you gotta

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Speaker 1: have that balance, man. You definitely gotta have that balance.

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Speaker 1: Now when you say the word work, because you relax

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Speaker 1: because you're on the phone talking to me promoting your brand.

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Speaker 1: So that's not really technically relaxing, but in your world

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Speaker 1: of physically out there because your brand has changed, it

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Speaker 1: allows you to be able to, as I say, go

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Speaker 1: out there and seek God opportunities to grow your brand. Correct,

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Speaker 1: That's that's definitely correct. That's definitely correct. It's it's it's now.

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Speaker 1: You know, for all those years I've been working, you know,

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Speaker 1: in the business, now I'm working on the business. It's

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Speaker 1: a whole different philosophy, whole different perspectives. Um, that's how

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Speaker 1: you really get both by working on the business. Now,

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Speaker 1: let's talk about the business. Let's talk about your experience first, okay,

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Speaker 1: because you know nobody wakes up just making donuts. I

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Speaker 1: know I can't. Yeah, I would be honest with you.

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Speaker 1: Is that I am? You know I have Krispy Kream

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Speaker 1: app on my phone. I will tell you that, you know, so,

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Speaker 1: so I can just clicking in and I win the

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Speaker 1: lights on and to say the Atlantic or wherever I

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Speaker 1: and I will go there because I love blade donors,

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Speaker 1: I don't like to do I'm going to be honest

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Speaker 1: with I don't like the donors with all those little

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Speaker 1: food food with a little chocolate covering it, a little

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Speaker 1: be done in a little raising brands and no, no, no,

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Speaker 1: give me Blade donut. I love cake donors too, now,

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Speaker 1: but those Blades donuts at the wall, I'm winning. I'm winning. Well, well,

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Speaker 1: let me just shout out Kristy Cream Sublime Donuts out

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Speaker 1: there in the land, and all those mom and top

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Speaker 1: donor shops out there, I'm about donor kind of saw them.

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Speaker 1: I'm the ambassador donuts. I love all donors. You know,

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Speaker 1: we all can win such thing as competition. Could you

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Speaker 1: say competition that that means it's not enough. It's all

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Speaker 1: about cooperation. I'm in the donut business with all these

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Speaker 1: other big brands. Uh So, now with that being said,

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Speaker 1: how did it all start for you in the donor business?

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Speaker 1: So years ago? Uh my sister worked in the donut

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Speaker 1: shop called a company too, and it was owned by

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Speaker 1: three African American men. First time I ever saw African men.

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Speaker 1: First time I've ever seen three African American men owning something.

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Speaker 1: And I think that was my inspiration. You know, from there,

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Speaker 1: I saw them calling the shots, paying the bills, you know,

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Speaker 1: just being in charge, in charge of the destiny. So

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Speaker 1: that shop uh was in existence for about three or

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Speaker 1: four years. Then it closed. And then I started working

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Speaker 1: for Mom Pop donut shops. And from working from Mom

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Speaker 1: and Pop down the shops that I eventually landed a

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Speaker 1: job with the big brand Dunkin Donuts. Worked for them

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Speaker 1: for twenty years. It was the highest paid baker in

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Speaker 1: Dunk of Donuts history. I drove a BMW that said,

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Speaker 1: by Donuts, Rashaan, I was making done. I was gitting it.

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Speaker 1: So after about twenty years, I was working for one

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Speaker 1: of the largest Duck of Donor franchises and um, they

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Speaker 1: decided to sell it to another owner and he decided

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Speaker 1: I was making too much money. He fired me. Um

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Speaker 1: and UM give me one week seven's pay and that

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Speaker 1: was it. And I said, Rashaan, this is never gonna

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Speaker 1: happen again. Never gonna happen. Aga My daughter was supposed

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Speaker 1: to be born three months before that, and here I

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Speaker 1: has with no job. Because I like to read books.

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Speaker 1: The spirit says, go to bars and nobles, relaxed, going

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Speaker 1: to bars and nobles, walk past magaizine racks. Something told

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Speaker 1: me to stop. I stopped. I look up Entrepreneur magazine.

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Speaker 1: Can't make this up for Shane. I opened up Entrepreneur

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Speaker 1: magazine and right there was a donor machine. I said,

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Speaker 1: God to say no more. I never ever looked back.

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Speaker 1: Mh you open up the magazine. It is, yeah, the

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Speaker 1: donate machine, the exact donate machine that I'm using. State yep, wow, wow, yeah,

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Speaker 1: you know I when you look back on it, he

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Speaker 1: just gave you the push. Oh yeah, it was. It wasn't.

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Speaker 1: It wasn't a nice push, but it was as yeah,

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Speaker 1: has has I've not been fired? I probably have been.

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Speaker 1: I probably have been a dunk of doing a franchise

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Speaker 1: V probably probably. But that wasn't what God has for me.

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Speaker 1: He had for me to on my own franchise and

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Speaker 1: be the franchise ear who sells franchises to other people. Right,

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Speaker 1: So let's talk about let's talk about the name. How

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Speaker 1: did you come up with the name? And then we're

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Speaker 1: gonna talk about the product, and then we're gonna talk

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Speaker 1: about franchising. Let's talk about how how did you come

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Speaker 1: up with the name? So all idea is come from God.

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Speaker 1: H Right, I just happened to be open enough to

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Speaker 1: receive that that was my gift from God. The name

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Speaker 1: cousin doesn't anything I've ever come up with, any idea

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Speaker 1: of it ever come up with. I give all glory

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Speaker 1: to God because that's where it comes from. So you

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Speaker 1: know how it happens. You know, I go to sleep,

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Speaker 1: I wake up and it's like because it doesn't wow,

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Speaker 1: thank you God, I love that's how guess what and

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Speaker 1: you're accepting of it. That's that's that's the beauty. You know,

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Speaker 1: a lot of people, you know, a good thought to him,

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Speaker 1: come to him and they're on their third thought. You know, well,

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Speaker 1: it's not like that's you know, I always tell people

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Speaker 1: ride that first thought. That's the thought. You ride that

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Speaker 1: third thought of the first thought really is wasting of

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Speaker 1: your thoughts. Okay, so go back to the first thought.

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Speaker 1: So cousin doesn't came to you said, that's the name

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Speaker 1: of my business exactly. And it fits perfectly because of

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Speaker 1: the fact that when you have a cousin's don't experience

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Speaker 1: it's like family. You know, when you come to the shop, Hey, cousin,

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Speaker 1: how you doing it right? And what this experience to

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Speaker 1: be family oriented? Yes, sir, yes, sir, Because the donut

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Speaker 1: is a donut is a donut, but were a experience.

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Speaker 1: We do what we call either tainment, which means you

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Speaker 1: can see the donor being made. You could smell a

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Speaker 1: donor being made, you could taste the made. We need

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Speaker 1: all these senses. It's an experience. I love this guy.

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Speaker 1: I love it because he got me hungry. I'm hungry.

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Speaker 1: I'm waiting on a donor and you're in New York City.

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Speaker 1: Now here's the thing about it. This day you said,

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Speaker 1: you create an interactive experience, like you said, Peter tam

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Speaker 1: you can smell it and taste it and see it

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Speaker 1: and you create and what you also have a signature

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Speaker 1: dona is the final cake, which is another one of

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Speaker 1: my favorite carnival is desserts. Is the final cake. So

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Speaker 1: tell me exactly what it is a final donor because

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Speaker 1: it almnna feels like it's a ben kind of like okay.

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Speaker 1: So my partner Eric Santiago, who's affectively known as easy Glaze,

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Speaker 1: were always brain storm and stuff, and we said we

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Speaker 1: need to have a unique donut that can like signify

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Speaker 1: who we are. So I started thinking, Brooklyn, I'm like,

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Speaker 1: wait a minute, Cody Allen, So he looks at me

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Speaker 1: he goes, yeah, Cody Allen and at the same moment

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Speaker 1: we go, oh no, Kate, I can put it together.

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Speaker 1: We go funnel cake donut bingo. That was it. So

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Speaker 1: it's a combination, just like a cronut as a Croissan

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Speaker 1: donu together with a funnel cake donut as a funnel

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Speaker 1: cake and a donut together. You look your sinister with

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Speaker 1: your food did donut? I love it? Just if you

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Speaker 1: if you're ever in Brooklyn, you gotta go buy because

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Speaker 1: you you are are You're both locations. Now. You spend

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Speaker 1: most of your time at the Brooklyn location, by the way,

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Speaker 1: actually because we're building this franchise. I'm you know sometimes

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Speaker 1: that Brookelyn sometimes the Queen's you know, it depends on

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Speaker 1: you know, what I'm doing for the day. But um,

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Speaker 1: usually you can find me in Brooklyn. So what exactly

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Speaker 1: and tell everybody the exact location in Brooklyn. So the

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Speaker 1: exact location is at the City Point Mall. It used

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Speaker 1: to be the Albie Square Mall back in the days

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Speaker 1: at four five Alby Square West down in the food hall,

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Speaker 1: right next to Trader Joe's. And the Queen's location is

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Speaker 1: that the queens sent them all nine queens Boulevard right

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Speaker 1: there because because you come in you said, you're kind

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Speaker 1: of like in the back right because I remember when

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Speaker 1: that you come down escalator in Brooklyn, but right to

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Speaker 1: the left of the escalator and then queens come down

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Speaker 1: escalator and if you don't know, conno sue it like

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Speaker 1: I am just smell and I swear you go right

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Speaker 1: over there to this man and he I don't know

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Speaker 1: who's there now some hopefully somebody is just as enthusiastic

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Speaker 1: as he is, because he put everything he's said on

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Speaker 1: this interview. That's him. You know, it's a passion. It's

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Speaker 1: so funny when he gives you done, he watches you.

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Speaker 1: He wants to see are you gonna have the same

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Speaker 1: enthusiast him for eating it that he had making it?

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Speaker 1: And that I'll tell yourself as that's what I want. See.

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Speaker 1: I don't like anybody to just give me some food

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Speaker 1: walk away. Sometimes I like for them go yeah, this

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Speaker 1: is really really good because because sometimes that's the only

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Speaker 1: person you can share with when you buy yourself is

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Speaker 1: the person that gives you the food, and so you

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Speaker 1: have to worry about the talk talking those doughnuts. He

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Speaker 1: gonna go, Okay, what do you think now he rubs

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Speaker 1: his hands sometimes. Yeah, yeah, you know that this this

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Speaker 1: whole game plan is about you feeling good about the

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Speaker 1: food that he makes. When we come back on the

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Speaker 1: next break, we're gonna talk about these grown folks, don't ups,

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Speaker 1: donors for grown ups. See see see see he got

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Speaker 1: a little bit for everybody. He got donors for the kids,

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Speaker 1: donor for the kids are bigger than kids. Then he

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Speaker 1: got donors for the grown ups. Be back with more

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Speaker 1: money making conversations. Hi, just ru Sean McDonald, and you're

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Speaker 1: listening to money making conversation. As I've told many people

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Speaker 1: money making conversations to show where I'll bring CEOs, small entrepreneurs,

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Speaker 1: business owners CEOs as I said earlier, as well as

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Speaker 1: industry decision makers and celebrities, because celebrities are entrepreneurs. On

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Speaker 1: the phone is my man. He's uh, the owner of

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Speaker 1: a cousin dozen c D. Twenty four years just walking

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Speaker 1: in the bookstore, open the magazine donor machines sitting right there,

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Speaker 1: and he's been using that donor machine every since to

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Speaker 1: build his brand, to build his business. Now, see I

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Speaker 1: don't drink so so as soon as I went there,

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Speaker 1: he watching me eat these donors, right, And he know

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Speaker 1: I was putting on the show too, because he puts

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Speaker 1: in his little box that you can like fold the tops.

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Speaker 1: It's like a little box as you might see, like

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Speaker 1: a Chinese food type box, because they're a little they're

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Speaker 1: small donuts and so, which is really deceiving because you

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Speaker 1: you think you're not eating much and you wind up

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Speaker 1: eating like a dozen doughnuts. You know, It's like it's

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Speaker 1: like when you eat donuts holes, right, Todd, You know

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Speaker 1: you you really are really really don't realize that many

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Speaker 1: donuts you've eaten when you're eating these doughnuts holes. So

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Speaker 1: these little many doughnuts, which are fantastic. So then you're

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Speaker 1: telling means you gotta try my grown up donuts. That's

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Speaker 1: what you're talking about. To tell everybody talk about the

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Speaker 1: grown up donuts. Okay, So first of all, I want

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Speaker 1: to talk about as far as what the donuts being Many.

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Speaker 1: Our tagline is Many is a new skinny only thirty

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Speaker 1: one calories a donut. Yeah, I love it. I love

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Speaker 1: Many is the new skinny only thirty one calories per donut?

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Speaker 1: Correct as donors ten donuts right there, three teams. I'm

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Speaker 1: still doing good see again again. I love this man.

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Speaker 1: He's a marketing genius. He has the tag phrases, he

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Speaker 1: has the enthusiasm. Now he has the liquor donuts. Yes,

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Speaker 1: we have the donuts for grown us. The first time

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Speaker 1: I ever announced doing that was that I was doing

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Speaker 1: the Dream Project in Atlanta and they were doing a

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Speaker 1: pitch contest, and um, I just came up with that.

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Speaker 1: That was an idea that came up about donuts for

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Speaker 1: grown ups, alcohol infused donuts. And the first donor I

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Speaker 1: ever talked about was sar Rock Donus. Yes, I was

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Speaker 1: announced that I was doing rock Donuts, and everybody knows us,

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Speaker 1: what is that? What does that? Never I'll never forget

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Speaker 1: how this happened was Good Friday when I announced it

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Speaker 1: on stage. Rashaan, Do you know that Easter Sunday morning,

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Speaker 1: I get a call from Puffy's people Puff Daddy and said, hey,

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Speaker 1: we heard about these rock donuts. Bring him up to

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Speaker 1: my office. I was blown away, you like blown away,

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Speaker 1: blown away, So of course I go up to the office.

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Speaker 1: I was invited up there by one of Puffy's people,

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Speaker 1: Erica Pittman, and she took him upstairs. I hit up

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Speaker 1: hit her up and asked how did they like it?

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Speaker 1: They said they loved them. So I knew I was

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Speaker 1: onto something. And you know, I was doing all the

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Speaker 1: rock donors. Every time they came out with a flavor,

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Speaker 1: I was doing it. And then I started doing Hennessy donors.

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Speaker 1: And my tagline for that was Anything's Possible. Many is

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Speaker 1: the new Skinny Hennessey Possible. Come on, keep talking to yes, sir.

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Speaker 1: But we started doing We started doing Hennessy donuts, and

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Speaker 1: a production company came to us and and access to

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Speaker 1: you know, because they, you know, shoot us doing the

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Speaker 1: Hennessy donuts. That video they shoted it went viral, and

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Speaker 1: you know, I started to become known, you know, making

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Speaker 1: Hennessy donors. I started making pink mascotto donuts. We want

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Speaker 1: to pry that the Big and the Bad festival doing

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Speaker 1: Corona drizzled donuts. You know. You know this is me

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Speaker 1: and and and Easy Glades, my partner. We are thrown

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Speaker 1: as a dynamic donut like we get these donuts in.

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Speaker 1: This is this is crazy. I'm talking to Todd Jones.

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Speaker 1: He's the owner of the operator of Cousins. Cousins doesn't

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Speaker 1: he's a show. He's a show. Because of the fact

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Speaker 1: that he loves what he does. And if you ever

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Speaker 1: around anybody that loves what they what they do, whether

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Speaker 1: it's a person behind a barbecue grillers, it's like watching

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Speaker 1: your your uncle or your brother who can really barbecue

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Speaker 1: in your backyard, just talking no and just talking. Come

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Speaker 1: over and get this barbecue. Come on, get the donuts.

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Speaker 1: That's all he said. Come on, get do go. Yeah,

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Speaker 1: you don't know no about these donuts. You have one

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Speaker 1: of my donuts. I mean he's skinny, all that good stuff.

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Speaker 1: That's the beauty of what you do. So let's talk

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Speaker 1: about a couple of things that what is the overall

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Speaker 1: vision of c D So the world vision of Cousins

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Speaker 1: doesn't is this, This is a statement, This is a vision.

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Speaker 1: Cousins Doesn't. Is the fastest growing franchise in franchise history.

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Speaker 1: I stand by that. I declare that, and that's the

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Speaker 1: vision that was given to me by God. No matter

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Speaker 1: what's going on, that is the vision and we will

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Speaker 1: accomplish that. And what makes what will make your your

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Speaker 1: franchises are successful or what what's the because you know

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Speaker 1: you you you you're a marketeer, Okay, you have great products?

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Speaker 1: And then all of a sudden, you know, are you

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Speaker 1: are you gonna expand that menu to like some people

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Speaker 1: go they have shapes, they have milk, all the ice cream.

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Speaker 1: So what is the menu of of Cousins doesn't Cousins

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Speaker 1: doesn't gonna sell just two products. It's all about focus.

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Speaker 1: We're gonna sell drinks and our donuts. We have a

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Speaker 1: drink called Mama Made Lemonade. We also have a drink

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Speaker 1: called the Tiger Wool. And I'll explain what the tiger woods.

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Speaker 1: We don't tag tiger woo, tiger Woo, tiger woo, tagger wood,

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Speaker 1: tiger woo. You know, people come there and ask for

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Speaker 1: an o Palmer, which is you know, the lemonade and

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Speaker 1: iced tea. We got a special zeal Hawaiian nice teath.

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Speaker 1: So we said we don't do that. We do a

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Speaker 1: tiger wool. Now it's really tiger woods. But I can't

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Speaker 1: pay him right now. Yeah, So if you want to woooo,

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Speaker 1: come that Cousin does. This is beautiful. So let's talk

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Speaker 1: about the experience about the Viceland show Hustle that you

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Speaker 1: were on. Oh so um, we happen to be on

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Speaker 1: Vice Lamb because I did a job for Shade Woods

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Speaker 1: at five thousand and one. Absolutely yeah, absolutely, yeah, yeah.

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Speaker 1: I did a job for her in her backyard. She

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Speaker 1: was having an anniversary party and I'm back there making

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Speaker 1: you know, Hennessey donuts. You know, everybody's in the front,

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Speaker 1: and all of a sudden, here comes Marcus, Sammy said,

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Speaker 1: by himself, just me and him. So he coming over

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Speaker 1: to me. It's like, what are you doing? I said,

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Speaker 1: I'm making Hennessey donuts. He goes, Hennessey donuts. I said,

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Speaker 1: would you like a taste? One? Gave it to Marcus.

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Speaker 1: Marcus put the donut in his mouth. He goes, do

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Speaker 1: you have a card? I said, do I have a card?

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Speaker 1: I will write my name in blood? Are you kidding me?

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Speaker 1: I have a business call? Yeah, exactly exactly. So fast

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Speaker 1: forward a year and a half after that, there was

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Speaker 1: a casting that somebody told me about that was they

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Speaker 1: were looking for um businesses. I've been coming businesses. So

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Speaker 1: I did the casting call. The casting director you know,

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Speaker 1: submitted that she loved it, and um they asked me

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Speaker 1: to be on the show Vice Land and also and

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Speaker 1: a casting thing with my my partner, easy going, and

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Speaker 1: they thought we were a perfect set. So we uh

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Speaker 1: you know, started shooting. I did not know that Marcus

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Speaker 1: Samuelson was the producer along with A Lisa Keys. So

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Speaker 1: I'm like wow. So when we had the the premier party,

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Speaker 1: Marcus comes in and he comes host to me and

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Speaker 1: he says to me, do you know why you on

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Speaker 1: the show? And I'm like like trying to act like no,

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Speaker 1: I don't. He goes, yeah, I picked you. I'm like wow,

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Speaker 1: and then he says to me. Then he says to me,

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Speaker 1: because Marcus is so smooth, and he says to me,

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Speaker 1: don't be surprised who's watching you? And and he just

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Speaker 1: like glides away in a puppa smoke. That's how I

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Speaker 1: saw it. That's how I saw it. That's how I

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Speaker 1: saw it, a puppa's smote, Like, that's how Marcus. He

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Speaker 1: comes in and he comes out, He comes in, he

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Speaker 1: comes out, and then she just sa he just slid

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Speaker 1: away on the glaze. Don't see I'm gotta working. That's

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Speaker 1: what he did. That's what Sean I for him. I

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Speaker 1: saw him, man, do you know you know? Absolutely? Yeah?

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Speaker 1: And then about two months after that, I get a

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Speaker 1: call from his people that he wants me to do

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Speaker 1: uh an event cater event for him at Macy's, you know,

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Speaker 1: which I did. So I'm catering the show and you know,

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Speaker 1: we're standing, We're standing in the audience and all of

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Speaker 1: a sudden, Marcus got the microphone. He goes, which cousin?

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Speaker 1: Wis cousin? So I'm asking my partner, who are you

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Speaker 1: talking about? It didn't talking about you. So he finally

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Speaker 1: sees me. Marcus sees me, goes, come come to come

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Speaker 1: on up stage and introduce yourself. I'm like, oh wow,

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Speaker 1: Marcus Salmonids brought me on stage. I'm like, how could

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Speaker 1: could that get? I cook at that get so, you know,

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Speaker 1: weurther excited about that. I'm grateful for Vice Land, Um

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Speaker 1: for give us an opportunity to showcase our brand. Um,

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Speaker 1: if you want to show on on on Viceland's Care

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Speaker 1: Hustle our episode it is time to make it Donors.

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Speaker 1: And on the episode we get to you know, strike

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Speaker 1: a deal with the Barclays Arena to being a Barclays

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Speaker 1: Arena for six events. Um. And we also talk about franchising.

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Speaker 1: So every time the show plays, we get people inquiring

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Speaker 1: about franchising. And it's funny. It got played internationally, it

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Speaker 1: got played in France, and I get an email that's

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Speaker 1: all in French. Ra sean the only thing I understood

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Speaker 1: with franchise, So I replied back. We read, yeah, you

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Speaker 1: can have a franchise in France. My man, Wait yeah,

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Speaker 1: if you're got a fool, I love it. I'm talking

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Speaker 1: about man Todd Jones. He's an incredible dynamic owner. Uh

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Speaker 1: he's the man, like he said, if you cut him,

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Speaker 1: he will bleed glaze. He's the owner of co owner

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Speaker 1: of Cousin. Doesn't they're franchising out there? How could they

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Speaker 1: reach out to you? Uh learn more about the franchising process, taught, Well,

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Speaker 1: you can reach out ATFO at cousins dozen't uh dot com.

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Speaker 1: But like I said, after a hundred twenty days, you

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Speaker 1: know we'll have perspectives and you know, people could um

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Speaker 1: see what it is that we got. And we're actually,

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Speaker 1: especially the beginning stage, we're looking for individuals with high

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Speaker 1: net worth because what we want to do is sell

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Speaker 1: them territories. You know, it's like by minimum ten franchises

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Speaker 1: and also throwing a mobile unit with that, that's how

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Speaker 1: we become the fastest going franchise and franchise history, not

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Speaker 1: by doing addition, by selling one here and one day

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Speaker 1: and one dare. By doing multiplication, that's how you become

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Speaker 1: the fastest going franchise franchise history. Thank you for coming

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Speaker 1: on My show Man cousin doesn't