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Speaker 1: Brought to you by the reinvented two thousand twelve Camray.

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Speaker 1: It's ready. Are you get in touch with technology with

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Speaker 1: tech Stuff from how stuff works dot com. Join Josh

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Speaker 1: and Chuck, the guys who bring you stuff you should know,

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Speaker 1: as they take a trip around the world to help

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Speaker 1: you get smarter in a topsy turv economy. Check out

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Speaker 1: the all new super Stuff Guide to the Economy from

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Speaker 1: how stuff Works dot Com, available now exclusively on iTunes.

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Speaker 1: Hither everyone, and welcome to tech Stuff. My name is

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Speaker 1: Chris Polette. I'm an editor here at how stuff works

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Speaker 1: dot com, and sitting next to me, as always is

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Speaker 1: senior writer Jonathan Strickling. Well, howdy, Well, then I figured

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Speaker 1: this is gonna be another US centric so I thought

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Speaker 1: I'd go with the the US centric kind of howdy. Yeah.

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Speaker 1: You know, a lot of times we were very careful

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Speaker 1: to try to remember and we don't always remember. We

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Speaker 1: try to remember that, um, there are other countries in

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Speaker 1: the world other than United States as far as what

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Speaker 1: we talk about, and it's hard to do, but as

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Speaker 1: as as American citizens were often told to ignore the

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Speaker 1: fact that there are countries besides the United States then,

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Speaker 1: and that you know, when you've lived here your entire life,

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Speaker 1: that's your point of reference. So it's it's understandable that

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Speaker 1: that we might fail in that regard. But um, you know,

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Speaker 1: one of the things that's that's very hard to not

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Speaker 1: notice when you're a fan of different technology blogs is

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Speaker 1: that other countries get a lot of cool stuff and

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Speaker 1: we here in the United States may get it later

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Speaker 1: or even not at all. That can be really frustrating.

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Speaker 1: It sure can, especially if you're a big fan of

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Speaker 1: of pro wrestling video games, because gosh darn it, Japan

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Speaker 1: gets all the good ones. You know, I really wanted

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Speaker 1: that u E a Australian rules football game because it

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Speaker 1: always looks so cool when they were playing on ESPN

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Speaker 1: and you can't get it here. Yeah, there's actually, uh,

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Speaker 1: there's a whole host of different kinds of technologies that

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Speaker 1: you know we'll see on you know, you can turn

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Speaker 1: on a technology program on television or read a blog

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Speaker 1: and you think, why that sounds really really cool, and

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Speaker 1: then you get to the end of it and it

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Speaker 1: says there's there are no plans to bring it to

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Speaker 1: the United States at this time. That seems to happen

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Speaker 1: a lot, and I mean, smartphones are a good example, right,

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Speaker 1: smartphones we're talking about Yeah, because you know, smartphones huge

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Speaker 1: in Japan, huge in Europe. Uh, took a really long

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Speaker 1: time to start getting a grip on the consumer market

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Speaker 1: in the United States. And I would argue, if it

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Speaker 1: weren't for the iPhone, we would still see that I

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Speaker 1: don't I and there are a lot of people that

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Speaker 1: are on your side in that case. Well, yeah, because

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Speaker 1: the iPhone really was like the the perfect entry model

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Speaker 1: for a smartphone into the consumer market in the US.

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Speaker 1: It's beautiful, very stylish, has a lot of uh, you know,

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Speaker 1: it makes it looks really easy to use, as opposed

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Speaker 1: to a lot of the smartphones where people are just like, wow,

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Speaker 1: those are a lot of buttons, um, and there are

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Speaker 1: a lot of functions here and a lot of menus,

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Speaker 1: and I just don't know if I can navigate. All

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Speaker 1: I want to do is be able to make a

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Speaker 1: phone call, maybe surf the internet. Um. And then they

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Speaker 1: get the iPhone, which makes everything really easy, and then

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Speaker 1: they're like, oh wow, I can I can do all

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Speaker 1: sorts of stuff beyond just calling and surfing the net.

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Speaker 1: I can do this, this, this and this, and it's

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Speaker 1: all easy because there's just a simple little icon I

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Speaker 1: push and the device does it all for me. Well,

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Speaker 1: in the US, you know, just that was the thing

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Speaker 1: is that these consumer smartphones just didn't really happen. I mean,

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Speaker 1: the smartphones that you saw were pretty much meant for

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Speaker 1: executives and early adopters. So you had like the tech

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Speaker 1: geeks like such as myself who would go out and

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Speaker 1: try and out a new smartphone, and you had the

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Speaker 1: executives who had to be attached at the hip to

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Speaker 1: their office at all times, and everyone else just kind

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Speaker 1: of dealt with their regular phone. Meanwhile, in Europe you

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Speaker 1: have people working on a three G network on a

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Speaker 1: smartphone and doing all these cool things that you know,

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Speaker 1: the average US cell phone uh consumer just didn't even

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Speaker 1: know could happen. They they weren't even aware of it.

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Speaker 1: So that's that's probably the quintessential example. We can kind

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Speaker 1: of go into why that is. Um, actually that's kind

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Speaker 1: of what we really want to talk about. Yeah, as

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Speaker 1: a matter of fact, if you want to talk about

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Speaker 1: the iPhone, UM, Dave Taylor actually thinks the iPhone is

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Speaker 1: where it all change for the United States because, um,

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Speaker 1: those of you who are Apple followers maybe not. Well,

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Speaker 1: you know, fans so much as people who can't even

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Speaker 1: stand Apple, both pay a lot of attention to the company. Um, well,

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Speaker 1: you know, Steve Jobs is sort of a shall we say,

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Speaker 1: domineering factor in the marketplace. Well, you know, when they

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Speaker 1: took the iPhone two different providers, Apple started making demands

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Speaker 1: that nobody else was making. They wanted things like revenue sharing,

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Speaker 1: which is, you know, oh my gosh, what are you kidding.

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Speaker 1: Apparently American cell phone companies are you know, they're set

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Speaker 1: in patterns. This is the way we do things here.

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Speaker 1: You know. You if you're going to sell your hand

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Speaker 1: set through us, you gotta do these three things, you know.

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Speaker 1: And uh, Apple apparently said, hey, you know what, if

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Speaker 1: you want this cool phone, you're gonna play our game too.

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Speaker 1: And so a T and T was the one that

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Speaker 1: worked out in agreement with them that both parties could

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Speaker 1: abide by and stick to. And um, it's a game changer.

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Speaker 1: Other other companies couldn't get their cool phones in the

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Speaker 1: market because the providers just didn't want to band on

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Speaker 1: any of those rules, and they wanted a different kind

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Speaker 1: of financial model. And a lot of this has to

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Speaker 1: do with the government's role in business. UH. In the

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Speaker 1: United States in general, it's considered a bad thing if

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Speaker 1: the government gets involved in your business. What's a consumer economy, right,

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Speaker 1: it's you know, businesses competing with other businesses is a

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Speaker 1: good thing. And the ideal, of course, is that it's

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Speaker 1: going to be a free market. I mean, of course

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Speaker 1: it's not a free market, but that's the ideal. Uh

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Speaker 1: that you know, the everything is pretty much dictated by

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Speaker 1: the companies, and it's all supply and demand and that

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Speaker 1: kind of thing, right, And so if there's a demand

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Speaker 1: for something, a company will supply it because as that's

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Speaker 1: a way to make profit, and then other companies follow

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Speaker 1: suit because they can't be left out of the game.

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Speaker 1: It's just that that's not really how it always plays out.

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Speaker 1: Sometimes companies are like, wow, that's a huge investment for

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Speaker 1: us to do that. Let's not do that and let

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Speaker 1: someone else take the plunge, and we will hold off

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Speaker 1: doing it until we absolutely have to. Uh. You have

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Speaker 1: other nations like like Sweden or Japan, where you have

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Speaker 1: governments that are encouraging companies to build out infrastructures so

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Speaker 1: that the citizens will have the benefit of that technology. UM,

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Speaker 1: and they take a very hands on approach in Japan

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Speaker 1: in particular, uh, where you could argue that, Okay, well

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Speaker 1: this this definitely is good for the Japanese consumer, but

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Speaker 1: it may not be the best thing for the business.

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Speaker 1: It's definitely much more um well, like I said, hands on.

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Speaker 1: I mean there's some people might even use the word

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Speaker 1: interference based upon what we're talking about here in your

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Speaker 1: point of view. Yeah, you know, I guess it all

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Speaker 1: depends on what side of the desk you'res you're on

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Speaker 1: at the time. Right. So, and in these countries, you've

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Speaker 1: got companies that are are something. You know, you've got

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Speaker 1: these efforts, I guess I should say not just companies,

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Speaker 1: but these these technological efforts that are subsidized by the government.

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Speaker 1: So these are things that are sponsored by tax dollars.

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Speaker 1: Citizens are paying taxes and the government's using that money

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Speaker 1: to help build out infrastructures and support technology. And you know,

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Speaker 1: you even have government programs for specific technological innovations. So

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Speaker 1: you have government money pouring into the hands of these

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Speaker 1: companies so that they can develop specific gadgets and technologies.

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Speaker 1: That's what that's bottom line why a lot of these

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Speaker 1: these countries are are building out their technological framework faster

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Speaker 1: than the United States is because we don't do that. Okay,

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Speaker 1: you want to talk you want to talk about a

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Speaker 1: technology that I think is exemplifies that. Okay, and that's

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Speaker 1: that's the Internet. Yeah, good example. Okay, the Internet, which

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Speaker 1: began in the United States of America. Yeah, so it

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Speaker 1: was part of the defense initiative to help communications along

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Speaker 1: should the telephone network go down. Yes, the grandfather, I

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Speaker 1: guess you could say, or at least the father of

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Speaker 1: the Internet is our pannet, which was part of the

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Speaker 1: you know, good old DARPA's uh initiatives. And yeah. The

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Speaker 1: idea there was you would you had all these the

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Speaker 1: centers of information, these big computing centers. Uh, we're talking

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Speaker 1: about supercomputers here that had no connection with one another,

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Speaker 1: and let's say someone manages the sabotage one of those devices, Well,

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Speaker 1: then you lose all the information that's there. There's no

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Speaker 1: it's all centralized in a specific place. So they wanted

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Speaker 1: to come up with a way to spread that information

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Speaker 1: between different machines so that if you were to take

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Speaker 1: out one, you wouldn't lose the functionality. You'd have other

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Speaker 1: um computers that are still up are able to communicate

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Speaker 1: with one another, so no one link would bring down

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Speaker 1: the entire chain. That's right. And you know, being the

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Speaker 1: country that originated the Internet, you would imagine that the

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Speaker 1: United States would have the fastest and more robust network.

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Speaker 1: Oh boy, would you be wrong? Absolutely. Um. In fact,

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Speaker 1: I was looking at some some information that I found

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Speaker 1: on speed matters dot org, which is done by the

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Speaker 1: Communications Workers of America, and they do a report every

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Speaker 1: year on on broadband access. The thing is um. In

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Speaker 1: two thousand and eight, the median speed of broadband access

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Speaker 1: in America was two point three megabits per second. Meanwhile,

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Speaker 1: the media and speed in Japan was sixty three megabits

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Speaker 1: per second. Well um, South Korea's forty nine megabets per second,

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Speaker 1: Finland is twenty one, France is seventeen megabits per second,

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Speaker 1: and Cannack, Canada was seven point six megabits per second.

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Speaker 1: And they're just you know, just next door. Yeah. So

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Speaker 1: the thing is um. You know, all these countries, Uh.

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Speaker 1: There there are a number of reasons for this, but

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Speaker 1: I think part of that is that the governments and

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Speaker 1: a lot of these countries are actually pitching in. They're

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Speaker 1: they're taking an active role in the development of the Internet. UM. Plus, uh,

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Speaker 1: you know my personal opinion, and I didn't read this

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Speaker 1: on the side, I think it helps to be a

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Speaker 1: smaller country geographically. We have an awful lot of territory

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Speaker 1: to cover with broadband network. And when you're talking about

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Speaker 1: laying cable down, you know, when you're looking at and

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Speaker 1: you're looking at a nation as large as the United

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Speaker 1: States with with such a diverse geography, when we've got

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Speaker 1: all these different kinds of environments. I mean, we've got

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Speaker 1: you know, everything from you know, snowcapped mountains to deserts

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Speaker 1: and everything in between. Um. Yeah, it's not easy to

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Speaker 1: to make sure that everyone is connected and has a

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Speaker 1: really fast connection. It's just it's a monumental task. UM.

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Speaker 1: So that is part of it. Another part of it,

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Speaker 1: of course, says the whole government thing that, like we

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Speaker 1: pointed out. UM, I should also take this opportunity to

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Speaker 1: say Australia, I totally understand that you guys have it

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Speaker 1: harder than we do. UM. Please don't write to me.

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Speaker 1: I totally already know. So. Uh. I know that a

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Speaker 1: lot of Australians, when they hear us complain, think that

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Speaker 1: it's all sour grapes. Um, but you know it's just

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Speaker 1: some sour grapes. It's not a whole case. Yeah, maybe

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Speaker 1: you know a six pack of sour grapes. But yeah,

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Speaker 1: I mean there there are a lot of factors that

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Speaker 1: are involved with that. And part of that as the

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Speaker 1: free market. You know, the government wants to stay out

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Speaker 1: of uh, you know, organizing and man mandating that we

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Speaker 1: have faster broadband speeds. But in some places there's only

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Speaker 1: one or two broadband providers at least of any size

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Speaker 1: and reliability, and those are factors that people consider when

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Speaker 1: they purchased broadband internet speed. Yeah, that that gets really rough.

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Speaker 1: I mean, like I don't know about you. I don't

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Speaker 1: have a whole lot of choices from my internet connection. Um.

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Speaker 1: I either I go with one major company I won't

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Speaker 1: say its name, a cable company, a cable company, or

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Speaker 1: I pretty much go without unless I go with a

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Speaker 1: very small independent kind of bias. B Yeah, they're DSL

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Speaker 1: operators in the areas where we live. But there's a

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Speaker 1: major phone company that that offers CSL and then a

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Speaker 1: bunch of smaller companies. But the thing is those of

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Speaker 1: your options or satellite broadband it's not we don't have

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Speaker 1: a lot of fiber to the home. Uh here in

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Speaker 1: Georgia we don't have, or at least not where we

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Speaker 1: live in Georgia. UM. I think there are actually fiber

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Speaker 1: to the home efforts in some places in actual UM

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Speaker 1: looking at the maps on speed matters dot org, some

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Speaker 1: of the rural areas where maybe smaller cities have a

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Speaker 1: lot better broadband penetration than some of the big, big cities.

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Speaker 1: I think that's because again geographic area and maybe local

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Speaker 1: government involvement. UM. Anyway, Uh, you know, I found an

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Speaker 1: article on GisMo do talking about technologies that took off

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Speaker 1: in other places but not in the United States. UM.

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Speaker 1: It was actually done March third this year by John Herman,

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Speaker 1: and uh one of them is one of that you're

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Speaker 1: very familiar with laser discs. Laser discs, you know, they

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Speaker 1: just stopped making those. Yeah, I mean just now. And

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Speaker 1: I thought of that as a technology was in the

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Speaker 1: seventies and early eighties. No, but yeah, see this is

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Speaker 1: again me being sort of involved in my own environment

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Speaker 1: and not looking worldwide. In Japan they're huge, there's actually

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Speaker 1: the robust market. Well they're about the size of a

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Speaker 1: record I'm sorry, UM, but yeah, they during the heyday.

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Speaker 1: He said, they were, you know, five hundred percent more

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Speaker 1: popular there than they were here. And part of that

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Speaker 1: was because of the quality, and um, you know, part

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Speaker 1: of it because they were just cheaper in Japan. Here

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Speaker 1: here's another interesting thing I read. UM. I had read

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Speaker 1: that Japan tends to take in a lot of technology information.

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Speaker 1: So let's say that a company here in the United

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Speaker 1: States develops a new technique to build UM microprocessors and

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Speaker 1: publishes a white paper on it. Japanese firms will be

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Speaker 1: very quick to jump on that and can and and

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Speaker 1: analyze it and you know, find the best ways of

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Speaker 1: incorporating whatever they can into their own methods. But they

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Speaker 1: don't tend to export their knowledge. Ah, it's funny you

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Speaker 1: would say that. Oh yeah, I have a whole section

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Speaker 1: on Japan. Yeah. I found this right right as I

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Speaker 1: was finishing up doing my research for the podcast. Happened

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Speaker 1: across an article by Jeff Yang at s f gate

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Speaker 1: dot com, which is the San Francisco Chronicle. UM, and

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Speaker 1: he did it a whole article about the culture behind this.

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Speaker 1: And I was looking at the technology before about specific

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Speaker 1: things like the laser disc or cell phones. Um, But

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Speaker 1: he actually gets behind the culture, and the culture is

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Speaker 1: a big part of that. And you're right. The tend

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Speaker 1: to keep their technology at home, their best and coolest technology,

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Speaker 1: And part of that is because they, like in Japanese culture,

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Speaker 1: they prize stuff that's elite. They want to look cool

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Speaker 1: and they want to be the ones who had the

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Speaker 1: most innovative features. Um. And especially with kids, like the

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Speaker 1: teen markets are huge, absolutely huge, and you think that

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Speaker 1: that wouldn't matter so much, but the youth market in

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Speaker 1: Japan is uh drives a lot of the market. Right.

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Speaker 1: And and this was something else I I had seen elsewhere,

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Speaker 1: not not in that particular article, but I had seen

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Speaker 1: sort of the the cultural difference. Like, for example, in America,

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Speaker 1: you may encounter someone who has the opinion of this

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Speaker 1: device is good enough for what I wanted to do.

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Speaker 1: It doesn't cost a lot, so I'm going to get

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Speaker 1: this model, whereas in Japan it be this model is

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Speaker 1: the sleekest, sexiest, coolest version of this particular device. That's

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Speaker 1: the one I want. Yes, Plus it's got all the

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Speaker 1: features which is gonna make me look cooler. Yeah, so

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Speaker 1: it's a status thing as well. It's just a cultural differences,

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Speaker 1: not not to you know, boil it all the way

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Speaker 1: down to status. It's definitely not just status, but that's

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Speaker 1: an element. No, yeah, that's that's a part of it.

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Speaker 1: And and a lot of people want to be bleeding

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Speaker 1: edge consumers. In fact, people upgrade. According to Yang's article,

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Speaker 1: people upgrade their tech uh yearly or even more than that,

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Speaker 1: sometimes every six months. They'll go out and get the newest,

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Speaker 1: coolest cell phone. And so they're starting to sound like

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Speaker 1: tech journalists because you know, if you guys are tech heads,

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Speaker 1: or you know some tech heads, you know, those are

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Speaker 1: the people who go out and they have to have

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Speaker 1: the absolute best version of whatever it is that just

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Speaker 1: came out. That's the kind of mentality we're talking about,

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Speaker 1: except that in our culture that's sort of a minority,

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Speaker 1: and in Japanese culture it's the opposite. Yeah yeah, well,

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Speaker 1: I mean talking about the cell phone thing, there's uh

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Speaker 1: actually young women are driving a lot of that and

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Speaker 1: uh it's it's a culture called KTI, which is basically, um,

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Speaker 1: you know, culture around the cell phone, sending pictures and

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Speaker 1: doing things with your cell phone. Um, there's there's a

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Speaker 1: whole group called the pardon me if I mangle this

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Speaker 1: uh oh yay ubisoku thumb tribes. They're known for repetitive

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Speaker 1: stress injuries from texting and uh, I mean it's it's

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Speaker 1: affected public health, sexual morays, media consumption, even impulse buying.

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Speaker 1: Because here's another technology that's not here, um, the ability

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Speaker 1: to pay with your cell phone buying something from a

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Speaker 1: vending machine because you have the r f I D

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Speaker 1: chip embedded in your cell phone with your credit information

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Speaker 1: on it. That's popular in Japan, but because of you know,

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Speaker 1: legal ramifications and the marketing telling people that Americans just

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Speaker 1: don't want it, we don't have it here. Yeah, then

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Speaker 1: the we we actually talked about then in an earlier podcast,

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Speaker 1: and as we pointed out, then another big barrier again

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Speaker 1: is that when you're talking about rolling out that technology,

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Speaker 1: there are an awful lot of different uh pieces that

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Speaker 1: have to come together for that to work. You have

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Speaker 1: to have the support from the hand sets, you have

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Speaker 1: to have the support from the cashier, like as soon

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Speaker 1: as you know, like each cash register needs to have

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Speaker 1: a device that's capable of reading that information. Um, and

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Speaker 1: of course the tracking information. There's lots and lots of

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Speaker 1: different pieces, and it is possible to do it. In

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Speaker 1: a very secure way, but it would cost money to

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Speaker 1: roll that out, and um, a lot of businesses and

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Speaker 1: banks in the United States are not willing to make

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Speaker 1: that initial investment. UM. So we're you know, we're not

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Speaker 1: likely to see it anytime soon. I guess we can

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Speaker 1: spend if you don't mind, we can talk a little

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Speaker 1: bit about how this might you know, we might have

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Speaker 1: some attitudes change in the United States over the next

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Speaker 1: few years, because now we have a ct O and

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Speaker 1: a c i O in time for the first time. Yeah.

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Speaker 1: So these two guys they're working very hard on trying

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Speaker 1: to h to shape public policy about technology and everything

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Speaker 1: from being able to share information shan about what the

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Speaker 1: government is doing so to make it more transparent to

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Speaker 1: the average citizen United States citizen, to figuring out, you know,

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Speaker 1: how can we promote innovation, how can we reward innovation? UM.

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Speaker 1: So we might see over the next few years some

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Speaker 1: policies that more closely resemble those of our friends overseas. UM.

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Speaker 1: But that's something you know, we're we just don't know

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Speaker 1: yet and nothing, nothing has really been set in motion yet.

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Speaker 1: But it's early days. So yeah, and that's the kind

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Speaker 1: of thing that's going to take a very long time

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Speaker 1: for it too, more than an administration, I would imagine,

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Speaker 1: just because you know, you're talking about such an enormous

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Speaker 1: scale here. So but there we there's reasons to be

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Speaker 1: optimistic yep. Um. And you know, I think it helps

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Speaker 1: too if you know, there's one thing to be said

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Speaker 1: for market forces, and then there's another thing to be

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Speaker 1: said for geographical uh flexibility as far as how much

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Speaker 1: you can physically do and how much people can afford

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Speaker 1: to do. But you know, marketing is part of that.

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Speaker 1: So if you're one of those people that really is

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Speaker 1: drooling over that gadget that they're releasing in Europe but

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Speaker 1: they don't have here, um, you know, you can always

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Speaker 1: contact the company let them know. You know, it never

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Speaker 1: hurts if they if they find out that people really

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Speaker 1: do want that stuff here, then uh, you know, if

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Speaker 1: if enough people want it and it's worth their while,

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Speaker 1: maybe they'll do it. Of course, then again, maybe it

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Speaker 1: runs on a frequency like uh, you know that doesn't

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Speaker 1: work here, like one of the things that another one

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Speaker 1: of those technologies from the Gizmoto article mobile TV people

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Speaker 1: in other countries Brazil, Japan, South Korea again, Southeast Asia. Um,

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Speaker 1: they carry around portable TVs and they run on UHF

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Speaker 1: you know digital TVs. Now, you just don't see it here.

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Speaker 1: Of course, part of the frequency that they use for

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Speaker 1: those is covered up by existing TV stations here or

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Speaker 1: used by the military, so that part of the radio

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Speaker 1: spectrum that would be kind of difficult for them to use. Yeah, exactly,

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Speaker 1: Yeah cool. Well I'm I'm tapped out. Yeah that was

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Speaker 1: that was good? Excellent. Well, I guess that just means

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Speaker 1: that we're now down to listener maid. Alrighty, then today's

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Speaker 1: listener mail comes from Connor is from Manchester, the UK.

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Speaker 1: So Connor, forgive me hi. I often hear you talk

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Speaker 1: about MAX, so I thought one of you might also

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Speaker 1: be one of Steve jobs faithful, and you might have

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Speaker 1: an answer to my question. I find myself having to

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Speaker 1: use XP on Bootcamp less and less as more and

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Speaker 1: more programs and games come with MAX support, So I

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Speaker 1: thought this growing support must mean a growing demand for it.

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Speaker 1: How many MAX are out there as a percentage of

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Speaker 1: all uses? I believe they call it market share, I heard,

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Speaker 1: but I don't believe it's that high. Love the show,

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Speaker 1: keep them coming, Connor, I know that wasn't a Manchester accent,

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Speaker 1: but I couldn't resist. You know, we just lost a listener,

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Speaker 1: maybe several. Well, you know, we probably gained the people

401
00:21:59,560 --> 00:22:04,040
Speaker 1: who like fake English echo from from Southern tech journalists.

402
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Speaker 1: UM connor. Uh, yeah, that's is called market share. You're right,

403
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Speaker 1: aft pcent is high. In fact, it's too high. It's

404
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Speaker 1: it's not fifteen percent yet, but it has been growing

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Speaker 1: over the last couple of years. And there are a

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Speaker 1: couple of different ways you can look at market share. Um.

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Speaker 1: One common way is to look at, uh, what percentage

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Speaker 1: of operating systems are out there on the market, So

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Speaker 1: you're not necessarily looking at machines, you're looking at OSS.

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Speaker 1: According to net Applications, they did a report back in

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Speaker 1: January two nine. They found that the mac OS ten

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Speaker 1: accounts for about nine point nine three percent of the

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Speaker 1: OS market. Well, there you have it, and then market

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Speaker 1: They actually looked at sales sales figures as well, and uh,

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Speaker 1: that range between seven and eight percent, So we're looking

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Speaker 1: at around uh, really it's about a ten percent market

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Speaker 1: share when you really get down to it, because you

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Speaker 1: have to look at you know, older versions of the

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Speaker 1: OS and thinks of that nature. So about ten percent

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Speaker 1: of the PC market out there, the personal computer market

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Speaker 1: I should say, not just PC, but the personal computer

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Speaker 1: market out there you could say belongs to Mac. Uh.

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Speaker 1: And of course there there are some things to keep

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Speaker 1: in mind with regard to that. UM. One of those

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Speaker 1: is that you know you're contributing to the PC share

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Speaker 1: there because you have XP running on your Mac. So

427
00:23:22,600 --> 00:23:24,359
Speaker 1: when you're running XP on your Mac, it's not a

428
00:23:24,400 --> 00:23:27,480
Speaker 1: Mac anymore, it's a PC sort of. Um So, So

429
00:23:27,520 --> 00:23:30,480
Speaker 1: if you're looking into the stats on OS is when

430
00:23:30,560 --> 00:23:33,639
Speaker 1: you go, I don't know how you use your Mac

431
00:23:33,760 --> 00:23:37,360
Speaker 1: with XP. Maybe you're surfing the web. Then it's registering

432
00:23:37,440 --> 00:23:40,960
Speaker 1: as a Windows machine, right, you know, which it is temporarily.

433
00:23:41,680 --> 00:23:44,200
Speaker 1: UM So that's part of it too. And ten percent

434
00:23:44,359 --> 00:23:49,159
Speaker 1: might seem tiny, but considering how low MAC was a

435
00:23:49,200 --> 00:23:53,719
Speaker 1: few years ago, UM, it's it's actually quite substantial. You

436
00:23:53,720 --> 00:23:58,480
Speaker 1: have to remember that each percentage point represents millions of users. YEP.

437
00:23:58,560 --> 00:24:02,440
Speaker 1: So going back to my earlier point from the earlier discussion, UM,

438
00:24:02,600 --> 00:24:06,200
Speaker 1: part of this is is marketing driven. I think I

439
00:24:06,240 --> 00:24:09,280
Speaker 1: think a lot more developers are comfortable with the direction

440
00:24:09,320 --> 00:24:13,240
Speaker 1: of the company based on Steve jobs leadership and how

441
00:24:13,240 --> 00:24:16,800
Speaker 1: strong it's done. With non Mac things like the iPhone

442
00:24:16,800 --> 00:24:18,560
Speaker 1: and iPods. I would say that the iPhone and the

443
00:24:18,560 --> 00:24:22,240
Speaker 1: iPod managed to bring so much more attention to Apple

444
00:24:22,359 --> 00:24:24,879
Speaker 1: and Apple products. People were so blown away by the

445
00:24:24,920 --> 00:24:27,560
Speaker 1: iPod and the and the iPhone that they said, Hey,

446
00:24:27,600 --> 00:24:29,399
Speaker 1: you know, I really like these devices. How could I

447
00:24:29,440 --> 00:24:32,040
Speaker 1: look into the actual computers these guys make. You know,

448
00:24:32,160 --> 00:24:34,119
Speaker 1: they may not have ever thought of it before, and

449
00:24:34,160 --> 00:24:36,639
Speaker 1: I think that really did add to a boost to

450
00:24:36,680 --> 00:24:39,560
Speaker 1: their sales. That's called the halo effect. And it has

451
00:24:39,600 --> 00:24:43,280
Speaker 1: absolutely nothing to do with Bungee Studios nor the Xbox,

452
00:24:43,480 --> 00:24:46,679
Speaker 1: but but it is. It is called the halo effect

453
00:24:46,680 --> 00:24:49,359
Speaker 1: because it surrounds the other products by that manufacturer and

454
00:24:49,440 --> 00:24:51,800
Speaker 1: it has uh you know, I have read articles that

455
00:24:51,800 --> 00:24:55,280
Speaker 1: that suggests that that is exactly what's going on, that

456
00:24:55,359 --> 00:24:57,479
Speaker 1: the iPod and iPhone have a halo effect and are

457
00:24:57,520 --> 00:25:00,760
Speaker 1: bringing the Mac market share. So that was a good question. Connor,

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00:25:00,800 --> 00:25:02,880
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459
00:25:02,960 --> 00:25:05,600
Speaker 1: questions for us, you can write us tech stuff at

460
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464
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465
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