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Speaker 1: Hello, and welcome to Savor Protection of iHeartRadio. I'm Annie

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Speaker 1: Reese and.

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Speaker 2: I'm Lauren vocal Baum. And today we have a classic

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Speaker 2: episode for you about Branch.

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Speaker 1: Yes. Yes, and it's kind of an older one, correct.

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Speaker 2: Yeah, this one is from January of twenty nineteen. Goodness,

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Speaker 2: what an innocent time.

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Speaker 1: Yes, indeed it was. We didn't know it then.

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Speaker 2: But no, no goodness. And we have as a guest

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Speaker 2: on this episode the wonderful Ben Bolan, real life friend

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Speaker 2: probably human dislikes Ranch as much as you do. Annie.

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Speaker 1: Yes, yes, And before we get into that, because I

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Speaker 1: do have a little, a little bonus I was going

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Speaker 1: to add in here. Was there any particular reason this

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Speaker 1: classic was on your mind to bring backborn?

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Speaker 2: Oh yeah, sure, well, we are in fact approaching yet

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Speaker 2: again the big game.

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Speaker 1: Not the big game.

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Speaker 2: Uhha that one.

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Speaker 1: Oh no, well, at least you use the proper terminology

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Speaker 1: so we won't get in trouble.

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Speaker 2: You can literally say that it's okay. Well sure, yeah,

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Speaker 2: but Ranch. And also we did a back to back

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Speaker 2: Ranch episode and Wings episode in twenty nineteen in honor

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Speaker 2: of all of that. And yeah, it's fun, it is fun.

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Speaker 1: And this was a really fun episode. It was fun

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Speaker 1: to have been on and let him kind of vent

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Speaker 1: about his dislike of Branch, and then I got to

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Speaker 1: connect and then you were sort of the I think

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Speaker 1: it's fine.

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Speaker 2: I'm the more moderate position here.

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Speaker 1: Yeah, yes, exactly.

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Speaker 2: And I'll say that even since then this might be

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Speaker 2: shocking to you, I have I have grown to appreciate

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Speaker 2: Ranch more. I think that in fact, doing this episode,

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Speaker 2: like learning about the history and ingredients of Ranch, I

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Speaker 2: was like, oh, man, like now, like like if I go,

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Speaker 2: if I go to a place and I order some

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Speaker 2: wings and they say on the menu that the Ranch's

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Speaker 2: housemade I'm like, all right, yeah, totally give me that.

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Speaker 1: All right.

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Speaker 2: Annie's look of shock and horror. She pulled up her

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Speaker 2: sweatshirt hood like like Kenny like there was like.

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Speaker 1: I had to isolate myself really process your words for

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Speaker 1: a second. I bet you know, a housemade Ranch probably

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Speaker 1: very good. I'm trying to be more open minded about

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Speaker 1: these things. You've been trying since twenty nineteen, so I

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Speaker 1: continue to try. I can to try.

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Speaker 2: I will say that, like the late twenty teens was

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Speaker 2: a big time for Ranch. However it hasn't really like

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Speaker 2: I mean, like like that was a time when a

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Speaker 2: lot of things were when a lot of things that

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Speaker 2: are obviously bad for you were very pop culturey, very

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Speaker 2: forward in pop culture. That was like around the time

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Speaker 2: that like everyone was like, oh, man, Bacon, have you

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Speaker 2: heard of it? And we were like, yeah, yes, yes,

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Speaker 2: but but I mean so it's like cool down a

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Speaker 2: little bit pun absolutely intended, but like, like just just

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Speaker 2: a week ago, Taco Bell really a Hidden Valley Diabolo

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Speaker 2: Ranch sauce to pair with their chicken nuggets. And that's

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Speaker 2: on the heels of McDonald's releasing in the fall of

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Speaker 2: twenty twenty five a Buffalo ranch sauce for their menu,

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Speaker 2: so like it's still in the zeitgeist. It's not going anywhere.

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Speaker 1: I have to say, the phrase Taco Bell just released

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Speaker 1: a Hidden Valley Diablo ranch sauce to pair with its

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Speaker 1: chicken nuggets is not something I was expecting, But Taco

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Speaker 1: Bell often does things I do not expect.

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Speaker 2: That's really their thing. I think it is.

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Speaker 1: That is true.

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Speaker 2: They're going for the element of surprise.

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Speaker 1: Succeeding.

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Speaker 2: Also in the intervening time period between the Hidden Valley

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Speaker 2: Diabolo Ranch sauce from Taco Bell and this episode, premiering.

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Speaker 2: We did a whole mini episode about Hidden Valley making

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Speaker 2: a diamond out of ranch dressing in September of twenty

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Speaker 2: twenty two, So.

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Speaker 1: Yes, we did, and I wanted to mention I know

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Speaker 1: I talked about it in this mini episode. One of

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Speaker 1: the reasons I was inspired. I was like, Lauren, we

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Speaker 1: should talk about this is that I tormented Ben Bowling

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Speaker 1: with this through various text messages where I just wanted

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Speaker 1: to remind him that this existed because it consists of

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Speaker 1: what he calls an ultra monstrosity of things he hates.

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Speaker 1: And then I became convinced we should do a short

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Speaker 1: horror on the hvr LVR. Hidden Valley Ranch Lover was

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Speaker 1: inscribed on the band of the ring that they made. Yeah,

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Speaker 1: and I was like, this is clearly somebody who's trying

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Speaker 1: to torment you. Let's write a horror movie and try

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Speaker 1: to find out who the Valley Ranch Lover is.

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Speaker 2: I think the idea still has legs, you know.

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Speaker 1: I think it would be good. I don't. He was like,

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Speaker 1: maybe I think we should do it.

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Speaker 2: Well, maybe it's time to circle back, you.

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Speaker 1: Know, yeah, and remind him of this thing that he's

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Speaker 1: probably buried under.

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Speaker 2: He's like living in total comfort, having gleefully forgotten about it,

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Speaker 2: and you're like, oh.

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Speaker 1: Hey, maybe I'm hvr LVR. Oh No, I just think

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Speaker 1: it would be a great name. Like even the just

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Speaker 1: the letters alone feel menacing, and I think it would

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Speaker 1: be a great title. Wow. Yeah, maybe I'll just send

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Speaker 1: him a mysterious text. Leader.

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Speaker 2: I think this is a great plan.

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Speaker 1: Thank you, Lauren. Always trust you to back me up.

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Speaker 2: Oh well, with all of that being said, I suppose

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Speaker 2: that we should let former Annie, Lauren and Ben take

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Speaker 2: it away.

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Speaker 1: Hello, and welcome to Savor.

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Speaker 2: I'm Annie Reese and I'm Lauren vocal Baum. And today, well, okay,

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Speaker 2: today we're talking about Ranch.

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Speaker 1: Yes, we're building up for the big game, that that

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Speaker 1: big video game playing session that we like to do, oh,

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Speaker 1: the Super Bowl.

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Speaker 2: The Puppy Bowl. And we're also here to celebrate that

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Speaker 2: momentous occasion with our friend Ben Bollin.

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Speaker 3: Thanks so much for having me on the show, Annie

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Speaker 3: and Lauren. I have a lot of feelings about Ranch.

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Speaker 3: I suspect that's why you invited me here today, but

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Speaker 3: big fan of Savor in general. I always look forward

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Speaker 3: to hearing about your adventures.

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Speaker 2: Oh, thank you we're a big fan of yours.

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Speaker 1: Yes, and back when food Stuff was like a video series,

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Speaker 1: you were one of the hosts of it, and I

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Speaker 1: was the producer slash editor, and we our first episode

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Speaker 1: was for the Big Game and it was about chicken wings.

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Speaker 3: Yes, the secret is an offensive amount of butter.

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Speaker 1: That's true. That's true. Yeah. I remember in particular, it

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Speaker 1: opened with you and the other host, Kristen covered in buffalo.

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Speaker 3: Sauce, which was not We didn't set that up. I

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Speaker 3: think that just happened.

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Speaker 1: Yeah, it does tend to happen when you're eating chicken wings.

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Speaker 3: I like what you're saying too about the Super Bowl,

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Speaker 3: the way that we sort of ritualize it. It has

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Speaker 3: this almost like how a holiday has a set menu

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Speaker 3: of sorts. The super Bowl seems to always revolve around

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Speaker 3: like a certain number of foods, right, pizza, chicken wings, beers.

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Speaker 3: Is that a food? Sure?

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Speaker 2: Yeah? Yes, it better be. Oh gosh, well, drink responsibly. Yeah,

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Speaker 2: Buffalo chicken dip, I think is my preferred chicken I

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Speaker 2: almost aid embidment method. That's not correct, That is super incorrect.

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Speaker 3: Chicken vehicle, chicken vehicle.

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Speaker 1: Yes, there you go. But you often find ranch dressing

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Speaker 1: as a side to chicken wings. And we do have

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Speaker 1: a chicken wing episode coming up, so wait for that.

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Speaker 1: We're doing a whole thing here.

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Speaker 2: Oh yeah, it's thematic.

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Speaker 1: Yes, yes, I myself, I am not a ranch dressing person.

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Speaker 1: I'm much more into blue cheese and I would rather

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Speaker 1: have no dressing on my salad at all as opposed

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Speaker 1: to Ranch. I think it's close to Mayo, Yeah, but

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Speaker 1: I don't have the same level of hate for it

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Speaker 1: that I have for Mayo. It's lesser.

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Speaker 3: Yeah, I'm with you there, Annie. I'm also a blue

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Speaker 3: cheese person. I will. It's weird because so my girlfriend

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Speaker 3: is ranch person. I don't want to ranch shame her

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Speaker 3: or whatever. But there's a chicken wing place we always

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Speaker 3: go to, and it's a fantastic place. They have two

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Speaker 3: choices of sauces, and I think relationships have been maybe

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Speaker 3: not wrecked, but complicated over the issues that arise when

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Speaker 3: people disagree on which sauces is superior. I t each

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Speaker 3: their own, but.

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Speaker 2: Especially after a couple of beers there, right, it's sort.

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Speaker 1: Of like you like what one of my I know

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Speaker 1: it's ridiculous, but one of my things is I could

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Speaker 1: never long term date anyone who is picky. Never And

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Speaker 1: I know this. And when I went on a date

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Speaker 1: once with somebody who was picky, and I was like,

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Speaker 1: this isn't gonna work, sorry about it. I know that's

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Speaker 1: not a great But I know myself. I know myself.

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Speaker 2: No, I think, yeah, it's good. Yeah, it's good to

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Speaker 2: have standards of one kind or another. Not all of

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Speaker 2: them should be about manning, but like.

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Speaker 1: All of them, not all of them, but some of them.

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Speaker 3: Some. Yeah, yeah, go to a You got to have principles,

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Speaker 3: you know what I mean.

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Speaker 1: Yeah, I also like to go back a little bit.

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Speaker 1: I like how you called your girlfriend a ranch person,

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Speaker 1: Like there's two types of people in this.

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Speaker 3: If you're listening, I stand by what I said. I

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Speaker 3: will die on this.

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Speaker 1: Hill relationship killer ranch dressing, all right.

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Speaker 2: I meanwhile, am relatively ranch neutral. I mean I would

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Speaker 2: if it's a ranch versus blue cheese issue, I would

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Speaker 2: rather have blue cheese because I love blue cheese. But

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Speaker 2: I mean, but I don't mind ranch. I'm not like

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Speaker 2: Homer Simpson with like the bring me the ranch hose

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Speaker 2: like kind of thing.

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Speaker 1: But yeah, yeah, that's kind of how you were about Mayo, right, Yeah, yeah,

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Speaker 1: it's fine. Yeah, well greed and disagree, green disagree. My

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Speaker 1: whole family is a ranch family. Like we would go.

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Speaker 1: I've told this red Lobster was a big like outing

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Speaker 1: for us. And you get the salad with the meal,

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Speaker 1: and they would go around the table and everyone would

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Speaker 1: be liker Ranch, Ranch, Ranch Italian and I'm looking at them.

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Speaker 3: Like, what's wrong with you? Well, you're not just in

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Speaker 3: the minority of your family, as will come to find

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Speaker 3: your a minority in this country, right.

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Speaker 1: Yes. Dressing wise, yes, America is a very much ranch

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Speaker 1: obsessed nation.

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Speaker 2: As one headline that I read put it one nation

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Speaker 2: under Ranch.

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Speaker 3: Yes, yes, yeah, And it's strange because the when you

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Speaker 3: think about it, ranch is tremendously popular, but it's also

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Speaker 3: somewhat enigmatic. A lot of people who love ranch have

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Speaker 3: no idea why it's called that, what the taste is,

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Speaker 3: what exactly is going on with this thing? I mean

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Speaker 3: dress salad dressings in general are pretty weird. Thousand Islands

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Speaker 3: Russian dressing. Do they just call it dressing in Russia? Like,

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Speaker 3: I don't know.

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Speaker 1: These are the questions the bottom up. Yeah, and branch

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Speaker 1: is pretty uniquely American, which we will get into. But

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Speaker 1: we should really get to our question.

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Speaker 2: Yeah, this brings us to the question ranch.

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Speaker 3: What is it?

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Speaker 2: Well, ranch can mean a lot of things. It's both

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Speaker 2: a condiment and a flavor, as we've been discussing as

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Speaker 2: either or both. It's a creamy, tangy a little bit

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Speaker 2: herbal with a savory spicy bite from an onion and

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Speaker 2: garlic and black pepper in condiment format. That can be

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Speaker 2: achieved using a wide range of ingredients for that creamy

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Speaker 2: tart base, anything from buttermilk to sour cream, to mayo

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Speaker 2: to any kind of mayonnaise vegan substitute. Thank you for

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Speaker 2: appreciating my jesty there.

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Speaker 3: But.

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Speaker 2: I did a on. The herbs are commonly dill, time

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Speaker 2: and parsley, and all the seasonings can be either fresh

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Speaker 2: or dried in flavor format. Ah man, y'all, flavor science

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Speaker 2: is weird. Yeah, any number of natural or artificial flavorings

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Speaker 2: and texturizers might be employed to achieve ranch.

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Speaker 1: Peak Ranch. Well, what about the nutrition of ranch?

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Speaker 2: It depends on what you make it out of the shelf.

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Speaker 2: Stable dressing is more vegetable oil than anything else, which

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Speaker 2: means it's a high calorie food, y'all. Like two tablespoons

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Speaker 2: that's about thirty grams packs, about a quarter of your

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Speaker 2: daily recommended intake of fat, without a whole lot of

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Speaker 2: payout in terms of other nutrients. So it's a treat.

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Speaker 1: Yeah, not a food group.

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Speaker 2: I know that that's shocking information to some of you.

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Speaker 2: Put down, put down your broccoli, pitchforks.

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Speaker 1: That's true. You always get it with your You're like

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Speaker 1: healthy as a different sauce with your vegetables.

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Speaker 3: Which is one of the reasons that so many salad

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Speaker 3: options at restaurants are actually more unhealthy than the regular

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Speaker 3: stuff you gain.

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Speaker 1: Yeah.

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Speaker 2: Oh, that made me so mad the first day that

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Speaker 2: I found it out. I was like, why have you

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Speaker 2: betrayed me?

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Speaker 1: Salad?

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Speaker 3: Yeah, it's true. And what really stands out to me

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Speaker 3: about what you're what you're exploring here, Lauren, is the

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Speaker 3: way that you describe the wide range of flavors possible

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Speaker 3: after the base. It makes me think that this checks

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Speaker 3: all the boxes for things that people are evolutionarily inclined

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Speaker 3: to desire. Right, Oh, yeah, I got the fatty stuff

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Speaker 3: you had a little sharp there. They're even I want

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Speaker 3: you to be ready for this, Annie, we don't have

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Speaker 3: to go into it, but they're even sweet varieties of Ranch. No. Yeah, yeah,

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Speaker 3: I didn't bring any today.

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Speaker 2: My god, I know, Annie's like recoiling right now.

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Speaker 3: And I hope we're still friends.

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Speaker 2: Oh. I feel like I'm gonna say a number of

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Speaker 2: things during this episode that aren't going to be y upsetting.

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Speaker 1: Oh my gosh.

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Speaker 3: So it's kind of the perfect weapon to make a

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Speaker 3: salad unhealthy and make a person's taste budge the majority

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Speaker 3: of the time very very happy, little taste buds.

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Speaker 1: Weapon is a good word. Well, you know, I have

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Speaker 1: to say, as much as I dislike Ranch, I really

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Speaker 1: did like cool Ranch doritos. Oh yeah, but I usually

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Speaker 1: put them on sandwiches. We're okay, never mind, I'm gonna

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Speaker 1: think about this later.

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Speaker 2: Is it a texture issue?

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Speaker 1: I do like a crunch? I mean that's popcorn. Well, sure,

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Speaker 1: if you think about why I love it, the crunch

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Speaker 1: is one of the main reasons. Sure, But I did

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Speaker 1: choose I mean I liked I preferred Nacho's Nacho cheese.

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Speaker 2: Oh okay, but in a pinch, the cool.

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Speaker 1: Ranch would do. It would do just fine. Okay, let's

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Speaker 1: talk some Ranch numbers. Yeah, since they're passing Italian dressing.

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Speaker 1: In nineteen ninety two, Ranch has been America's most popular

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Speaker 1: salad dressing. It is this popular dip for vegetables and

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Speaker 1: for chicken wings.

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Speaker 3: I like.

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Speaker 1: It was the most shipped dressing to America's restaurants and cafeterias,

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Speaker 1: double that of its closest competitor, blue Cheese.

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Speaker 2: And according to twenty seventeen survey by the Association for

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Speaker 2: Dressings and Sauces, which is a great association, probably forty

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Speaker 2: percent of Americans called it their favorite dressing. The nearest

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Speaker 2: competitor in that survey Italian garnered ten percent, only ten percent.

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Speaker 3: But are you sort of inspired? It's finally something almost

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Speaker 3: half of the country can get behind, you know, despite

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Speaker 3: all of our varied differences and disagreements. You know, easily

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Speaker 3: like four out of ten people are saying, all right, ranch,

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Speaker 3: we can we can get along with that ranch.

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Speaker 1: Can't we go along with something better?

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Speaker 3: L Without getting too political, the answer is probably not,

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Speaker 3: Oh no, well, this isn't.

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Speaker 1: Hopeful at all, the opposite of hopeful. Another thing that

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Speaker 1: I thought was kind of I guess this makes sense,

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Speaker 1: but the average American eats salad dressing thirty eight times

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Speaker 1: a year. For some reason, I thought it was more,

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Speaker 1: But I eat a lot of salad, and fifteen of

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Speaker 1: those times it's ranch dressing. New York Magazine has called

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Speaker 1: it the Great American Continent, and it's only sold in

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Speaker 1: thirty countries actually, where it's not frequently called ranch. No no, no, no, but.

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Speaker 2: Yeah, of course ranch isn't just for salads.

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Speaker 1: And if we're looking at ranch sales, they continue to

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Speaker 1: go up, even though the category as a whole is

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Speaker 1: relatively flat. The global information company NPD Group calls ranch

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Speaker 1: dressing the Swiss Army Knife of salad dressings. An article

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Speaker 1: from the Week asked if it's the new.

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Speaker 3: It's not. I object Yes, no, I have a I

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Speaker 3: have a viable reason for objecting.

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Speaker 1: I would love to hear it.

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Speaker 3: I'll be preaching the choir. You all know the evolution

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Speaker 3: of ketchup as a as a vinegar based fish condoment

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Speaker 3: called garum. Right, and ketchup, although we associate with tomatoes,

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Speaker 3: is actually a name for a kind of process that

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Speaker 3: can be applied to different things, like banana ketchup in

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Speaker 3: the Philippines, mushroom ketchup in the UK. Ranch simply does

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Speaker 3: not have that sort of versatility. They're very, very different things,

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Speaker 3: again to each their own. Eat what you will, but

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Speaker 3: please don't mistake Ranch has I'm sure it has its

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Speaker 3: merits for people in this country. Think so, but it's

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Speaker 3: not ketchup.

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Speaker 1: No, No, I love this like factual, fact based approach

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Speaker 1: you have.

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Speaker 3: I'm trying to be objective. Annie.

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Speaker 1: Yes, and you know Ben and I are really coming

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Speaker 1: out hard against Franch. But yes, to each their own.

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Speaker 1: Not too judgy, try to keep it to ourself. But okay,

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Speaker 1: despite clear evidence that is not the new ketchup. This

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Speaker 1: the goal of Hidden Valley brand, The big like, the

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Speaker 1: biggest brand behind Ranch dressing is that their new products

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Speaker 1: become this new ketchup. And they have this ad campaign

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Speaker 1: called Hidden Valley for Everything, and the head of the Food,

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Speaker 1: Charcoal and Kitty Litter division at Clarox, which owns Hidden Valley,

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Speaker 1: said the goal is for Ranch to become as ubiquitous

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Speaker 1: as ketchup on restaurant tables and in consumers kitchens. The

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Speaker 1: bottles even have the phrase the new ketchup on them.

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Speaker 3: What's that Harry Potter meme? How dare you stand where

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Speaker 3: he stood?

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Speaker 1: That's right, that's right, because I do love ketchup. I

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Speaker 1: can't imagine it's hard for me to imagine a universe

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Speaker 1: in which I would sit down at a table and

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Speaker 1: they would be mustard, ketchup and ranch.

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Speaker 3: You can usually ask for it, though in many restaurants.

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Speaker 2: Oh absolutely, even though I know it's shelf stable, or

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Speaker 2: I mean relatively shelf stable. I don't know the idea

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Speaker 2: of a bottle of ranch sitting out on a table

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Speaker 2: kind of swigs me out.

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Speaker 1: I would imagine it does for a lot of people.

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Speaker 1: I remember in our Mayonnaise episode we were talking about like,

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Speaker 1: if you're bringing a potato salad or something to make

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Speaker 1: our a pot look, you should leave it out that long.

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Speaker 3: Yeah, but it is good business to diversify, right. If

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Speaker 3: you have a flavor that works, you immediately want to

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Speaker 3: translate it to other To borrow the line from the

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Speaker 3: Buffalo chicken tip conversation, you wanted to go to other vehicles, right,

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Speaker 3: That's why there are ranch flavored chips. Yeah, out of

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Speaker 3: all the cool flavors they could have chosen, they chose

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Speaker 3: ranch just because the numbers may sense right. So they're

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Speaker 3: expanding both in the types of food that will carry

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Speaker 3: this flavor profile, and then they're also trying to make

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Speaker 3: ranch associated as a condiment. With other foods that you know, Look,

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Speaker 3: here's what they're doing. They're coming for French fries, and

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Speaker 3: I feel like I feel like we're ignoring that issue.

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Speaker 1: Yeah, now you're totally right.

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Speaker 2: Do I sense a stuff they don't want you to

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Speaker 2: know episode coming on the heels of this.

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Speaker 3: I don't know. We it always it always gets a

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Speaker 3: little bit strange when we do food science, and we

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Speaker 3: usually ask one of you on the show to help

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Speaker 3: us with that. But I promise I won't riddle this

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Speaker 3: with any any Kakamamie conspiracy theories, because that's not one

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00:22:43,640 --> 00:22:47,680
Speaker 3: that is objective, blatant. It's a blatant declaration of food work.

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Speaker 2: It's not a conspiracy theory. It's just a conspiracy.

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Speaker 3: Yes, yes, How did they decide to do this? What

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Speaker 3: made them decide to push Hidden Valley Ranch specifically as

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Speaker 3: the new abiquitous dressing well?

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Speaker 1: According to Kloro's executive Grant La Montagna, allegedly, he got

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Speaker 1: the idea for the Hidden Valley for Everything campaign after

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Speaker 1: witnessing his daughter slather her salmon with wrench And I

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Speaker 1: have to say, I am morbidly curious as to what

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Speaker 1: Americans would put branch on if it was available, like

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Speaker 1: right next to ketchup.

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Speaker 2: Oh, I have some information about that later on boo.

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Speaker 3: And if you wouldn't be judged if you felt like

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Speaker 3: you were in a safe place, because I'll come clean

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00:23:34,160 --> 00:23:37,719
Speaker 3: with you, guys. Speaking of salmon, I've been living a

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Speaker 3: lie so often in places where I want to just

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Speaker 3: eat smoked salmon, but I have to do this whole

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Speaker 3: song and dance of also pretending to want a bagel.

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Speaker 2: Right, yeah, no, I get to yeah, yeah.

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Speaker 3: I'm so glad we're all on the same page with this.

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Speaker 1: Well, I mean, going back to Ketchup, there was a

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Speaker 1: time in my life I think this is extremely bizarre

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00:23:55,680 --> 00:23:57,320
Speaker 1: now I just want to say it, Okay, But it

400
00:23:57,359 --> 00:23:59,760
Speaker 1: was in college, So it wasn't that long ago that

401
00:23:59,800 --> 00:24:02,760
Speaker 1: I would get French fries because I wanted the ketchup.

402
00:24:03,000 --> 00:24:06,200
Speaker 1: But I knew it was socially unacceptable to just get

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Speaker 1: a plate of Ketchup. So I'd be like, I'll get

404
00:24:08,880 --> 00:24:12,040
Speaker 1: some fry, like not enough fries for the huge wile cat,

405
00:24:12,119 --> 00:24:14,960
Speaker 1: so that's on the plate. And I knew it was weird,

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00:24:15,240 --> 00:24:18,440
Speaker 1: but I knew that I would be very much judged

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Speaker 1: if I just got a plate of ketchup.

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00:24:21,400 --> 00:24:26,359
Speaker 3: So there's clearly potential here, right, And my next question

409
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Speaker 3: is is this working.

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00:24:28,119 --> 00:24:32,399
Speaker 1: Yeah. Of the dressing industry, it worth one point seven

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Speaker 1: billion dollars. Eighty two percent of that comes from shelf

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00:24:35,920 --> 00:24:39,480
Speaker 1: stable dressings like Ranch Hidden Valley, which is the most

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00:24:39,520 --> 00:24:42,800
Speaker 1: popular brand, sold four hundred and fifty million dollars worth

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Speaker 1: of Ranch products in twenty seventeen.

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Speaker 2: They have a Ranchology rewards program that lets you on

416
00:24:50,480 --> 00:24:53,520
Speaker 2: their website that lets you earn coupons and samples by

417
00:24:53,640 --> 00:24:57,280
Speaker 2: browsing around, so you can and I quote, keep on ranching.

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00:24:59,160 --> 00:25:01,200
Speaker 1: I do like It's terrible.

419
00:25:01,520 --> 00:25:02,040
Speaker 3: I love it.

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00:25:02,960 --> 00:25:05,879
Speaker 1: I do like it. I mean props where they're do.

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00:25:06,680 --> 00:25:08,600
Speaker 1: I'm not sure I'm somebody who should be giving up

422
00:25:08,600 --> 00:25:12,320
Speaker 1: props because I love really really lame things. But I

423
00:25:12,480 --> 00:25:13,359
Speaker 1: like that. I liked that.

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Speaker 3: You're an eight year old kid and you have become

425
00:25:16,760 --> 00:25:20,560
Speaker 3: a Ranchologist. That's pretty neat. You probably get some swag

426
00:25:20,640 --> 00:25:21,120
Speaker 3: for it too.

427
00:25:21,280 --> 00:25:23,480
Speaker 1: I have to get like a card that says, keep

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00:25:23,520 --> 00:25:29,080
Speaker 1: on ranching, Ranchologist. Yeah, that's otherwise what are we doing?

429
00:25:29,960 --> 00:25:34,399
Speaker 3: Yeah? And for any people listening who want some free swag,

430
00:25:34,520 --> 00:25:37,280
Speaker 3: this is not guaranteed to work, but you will often

431
00:25:37,320 --> 00:25:41,439
Speaker 3: have favorable results if you write a letter, If you

432
00:25:41,600 --> 00:25:44,480
Speaker 3: actually type out and mail a letter to a company

433
00:25:44,520 --> 00:25:47,880
Speaker 3: like this and say that you love ranch, they'll send

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Speaker 3: you stuff.

435
00:25:48,320 --> 00:25:52,720
Speaker 2: I'll just send you stuff. Yeah, yeah, certainly spam will. Yes,

436
00:25:53,280 --> 00:25:54,800
Speaker 2: we learned that in our spam episode.

437
00:25:54,800 --> 00:25:55,399
Speaker 3: Oh that's awesome.

438
00:25:55,440 --> 00:25:57,480
Speaker 2: Oh yeah, we didn't. We didn't learn it personally, but

439
00:25:57,800 --> 00:25:59,119
Speaker 2: many stories stories abound.

440
00:25:59,359 --> 00:26:02,239
Speaker 1: Yes, I might do this, but it would be a

441
00:26:02,280 --> 00:26:04,040
Speaker 1: lie and you don't have to keep it a secret.

442
00:26:04,200 --> 00:26:09,639
Speaker 1: By I love Ranch, but I just want the Ranchology card.

443
00:26:10,520 --> 00:26:12,959
Speaker 1: So most of these sales of ranch come from the

444
00:26:13,000 --> 00:26:16,560
Speaker 1: southern and midwestern US, where it is the most popular,

445
00:26:17,600 --> 00:26:21,200
Speaker 1: and the condiments industry in general is valued at five

446
00:26:21,280 --> 00:26:26,520
Speaker 1: point six billion dollars a year in the United States. Wow,

447
00:26:26,920 --> 00:26:29,480
Speaker 1: my family is a big condiment family. Like people used

448
00:26:29,520 --> 00:26:31,399
Speaker 1: to joke when they'd come over because it would be like,

449
00:26:31,480 --> 00:26:34,520
Speaker 1: here's this sauce, here's this sauce, here's this Everybody had

450
00:26:34,560 --> 00:26:38,360
Speaker 1: their different sauces that they wanted. My dad was called

451
00:26:38,400 --> 00:26:43,000
Speaker 1: the condiment King. So this isn't surprising to me, but

452
00:26:43,040 --> 00:26:47,400
Speaker 1: it is quite It's a hefty number. Yeah, And as

453
00:26:47,440 --> 00:26:51,280
Speaker 1: we've kind of been discussing, there are so many ranch

454
00:26:51,359 --> 00:26:55,919
Speaker 1: flavored items, starting with the biggest one, Dorrito's Cool Ranch Chips,

455
00:26:56,080 --> 00:26:59,240
Speaker 1: which in Iceland and Norway is known as cool American

456
00:26:59,359 --> 00:27:03,280
Speaker 1: Flavor since the dressing isn't commonplace and in the End

457
00:27:03,359 --> 00:27:05,359
Speaker 1: Kingdom they're called Cool Original.

458
00:27:05,720 --> 00:27:08,400
Speaker 3: So, okay, I have a brief story about this. It's

459
00:27:08,440 --> 00:27:13,240
Speaker 3: the one time I was tricked by Dorito's into eating

460
00:27:13,720 --> 00:27:16,480
Speaker 3: cool Ranch Flavor. Because the way you feel about having

461
00:27:16,520 --> 00:27:20,480
Speaker 3: a salad plane instead of having a salad with ranch dressing,

462
00:27:20,560 --> 00:27:23,040
Speaker 3: it's the way I feel about chips. If you know,

463
00:27:23,320 --> 00:27:25,040
Speaker 3: I'm not going to be a snob or make a

464
00:27:25,080 --> 00:27:27,240
Speaker 3: scene about it, but I'm just gonna skip the chips

465
00:27:27,320 --> 00:27:31,879
Speaker 3: if they're ranch flavored. And I was in London and

466
00:27:32,000 --> 00:27:34,359
Speaker 3: I was at, you know, a convenience store, buying a

467
00:27:34,400 --> 00:27:37,240
Speaker 3: sandwich or whatever, and decide to have some chips because

468
00:27:37,280 --> 00:27:39,719
Speaker 3: their chip game is just very different. You know, they

469
00:27:39,760 --> 00:27:42,160
Speaker 3: have like cheese and onion chips, which are not that bad,

470
00:27:42,359 --> 00:27:46,160
Speaker 3: and these other flavors that wouldn't naturally occur. So when

471
00:27:46,160 --> 00:27:50,240
Speaker 3: I saw a Cool Original, I was like, oh wow.

472
00:27:50,400 --> 00:27:52,880
Speaker 3: I thought it was just a different kind of Dorrito

473
00:27:53,320 --> 00:27:55,719
Speaker 3: and that it was maybe perhaps because I had no

474
00:27:55,800 --> 00:27:59,960
Speaker 3: idea about Dorito's past as a chip. I thought maybe

475
00:28:00,040 --> 00:28:02,959
Speaker 3: perhaps this was the original chip in Dorito's was despite

476
00:28:02,960 --> 00:28:05,239
Speaker 3: the name of a British chip, and I tried it.

477
00:28:05,359 --> 00:28:08,920
Speaker 3: It was ranch and like I spat it out on

478
00:28:08,960 --> 00:28:12,720
Speaker 3: this street and looked like a total barbarian, you know.

479
00:28:12,840 --> 00:28:14,480
Speaker 1: Like, maybe you looked cool original.

480
00:28:15,440 --> 00:28:17,159
Speaker 3: I think I just looked very American.

481
00:28:18,800 --> 00:28:21,880
Speaker 1: Well too bad they didn't have American in their name.

482
00:28:21,880 --> 00:28:24,479
Speaker 1: It would have worked perfectly. Yes, you know I was.

483
00:28:24,960 --> 00:28:27,720
Speaker 1: Last time I was in London, I went to American,

484
00:28:27,880 --> 00:28:30,160
Speaker 1: an American style restaurant. This was my friend who lives

485
00:28:30,160 --> 00:28:33,680
Speaker 1: in London suggestion, not mine. But on the menu was

486
00:28:33,720 --> 00:28:36,879
Speaker 1: an item that confused me so much, and it was

487
00:28:36,960 --> 00:28:41,480
Speaker 1: American style chips. I was like, are these French fries

488
00:28:41,720 --> 00:28:45,800
Speaker 1: or are they potato chips? What American style? Are we

489
00:28:45,920 --> 00:28:46,680
Speaker 1: talking about?

490
00:28:47,160 --> 00:28:49,120
Speaker 2: Which chips and which American is it?

491
00:28:49,160 --> 00:28:51,800
Speaker 3: Like the old George Crumbs story where he was supposed

492
00:28:51,840 --> 00:28:54,560
Speaker 3: to make French fries but he sliced them so thinly

493
00:28:54,640 --> 00:28:56,600
Speaker 3: that they became potato chips.

494
00:28:57,320 --> 00:29:00,760
Speaker 2: Did you order them and find out I don't think

495
00:29:00,800 --> 00:29:01,080
Speaker 2: I did.

496
00:29:01,200 --> 00:29:03,880
Speaker 1: I think I did, but I don't think I got

497
00:29:03,880 --> 00:29:05,840
Speaker 1: to the bottom of the mystery because they had other

498
00:29:06,080 --> 00:29:08,400
Speaker 1: types of chips. I can go back and look at

499
00:29:08,400 --> 00:29:10,040
Speaker 1: my picture though, because I took a picture of it

500
00:29:10,080 --> 00:29:13,840
Speaker 1: because I was so perplexed by this whole thing, American

501
00:29:13,920 --> 00:29:18,200
Speaker 1: styled chips. What is that? And there are also so

502
00:29:18,320 --> 00:29:23,000
Speaker 1: many flavors of ranch. There's saracha flavor, avocado flavored, garlic flavored.

503
00:29:23,520 --> 00:29:27,520
Speaker 1: Hidden Valley has over seventy ranch products. There's vegan ranch,

504
00:29:27,920 --> 00:29:33,080
Speaker 1: there's ranch flavored soda. And apparently there are dessert flavored ranches.

505
00:29:34,440 --> 00:29:34,680
Speaker 3: Yeah.

506
00:29:34,840 --> 00:29:38,480
Speaker 2: Sorry, I think it's well, people put ranch in desserts,

507
00:29:38,560 --> 00:29:40,280
Speaker 2: but I think for the most part, there's just like

508
00:29:40,440 --> 00:29:43,840
Speaker 2: slightly sweeter versions of ranch. There's like more less sugar.

509
00:29:43,720 --> 00:29:47,760
Speaker 3: Kind of like cupie mayonnaise versus regular path Yeah.

510
00:29:47,760 --> 00:29:49,880
Speaker 1: Yeah, or like the mayonnaise chocolate cake.

511
00:29:50,160 --> 00:29:51,880
Speaker 3: Maybe that's the thing.

512
00:29:52,160 --> 00:29:57,400
Speaker 2: Yeah, well yeah, yeah, it's tangy. Yeah. I think that

513
00:29:57,440 --> 00:29:59,640
Speaker 2: I didn't know existed until I was doing this research.

514
00:29:59,680 --> 00:30:01,880
Speaker 2: Is flame and hot Chipotle ranch cheetos.

515
00:30:02,720 --> 00:30:04,040
Speaker 1: Oh if.

516
00:30:05,600 --> 00:30:07,640
Speaker 2: That's a big goof the flame and hot cheetahs are

517
00:30:07,640 --> 00:30:09,560
Speaker 2: always the first to go here in the office. I wonder,

518
00:30:09,640 --> 00:30:11,520
Speaker 2: I wonder what the chipotle.

519
00:30:11,200 --> 00:30:13,120
Speaker 3: Ranch someone is taking those home?

520
00:30:14,400 --> 00:30:15,720
Speaker 1: We all know who it is.

521
00:30:18,520 --> 00:30:21,320
Speaker 3: Yes, for the record, since we're uh, since we're an

522
00:30:21,400 --> 00:30:24,320
Speaker 3: audio show. When you said that, Annie, the three of

523
00:30:24,400 --> 00:30:28,200
Speaker 3: us sort of turned towards producer.

524
00:30:30,440 --> 00:30:33,920
Speaker 1: Hmmm. I will say nothing further on the matter. There

525
00:30:34,080 --> 00:30:39,760
Speaker 1: is also a restaurant in Saint Louis, Missouri called Twisted Ranch,

526
00:30:40,200 --> 00:30:42,920
Speaker 1: which features ranch in every dish.

527
00:30:42,960 --> 00:30:46,120
Speaker 2: They offer a bloody marry with branch infused vodka. Not

528
00:30:46,200 --> 00:30:48,800
Speaker 2: just American style ranch either. They've got Greek style ranch

529
00:30:48,840 --> 00:30:51,120
Speaker 2: with feta and oregano. They've got Indian style ranch with

530
00:30:51,320 --> 00:30:55,880
Speaker 2: gilgurt and curry spiced blend. So maybe it is the

531
00:30:55,920 --> 00:30:56,480
Speaker 2: new ketchup.

532
00:30:57,240 --> 00:30:58,080
Speaker 1: No, don't say that.

533
00:30:59,200 --> 00:31:02,040
Speaker 3: It probably is there at Twisted Ranch.

534
00:31:02,280 --> 00:31:04,560
Speaker 1: That's true. You know, they can live in their own

535
00:31:04,560 --> 00:31:06,680
Speaker 1: like bubble reality where that is the truth.

536
00:31:06,880 --> 00:31:09,840
Speaker 3: I will admit I'm very curious about ranch flavored soda,

537
00:31:10,280 --> 00:31:12,600
Speaker 3: and if I went to you know, it's a win

538
00:31:12,720 --> 00:31:15,400
Speaker 3: and Rome kind of situation. The next time I'm in

539
00:31:15,440 --> 00:31:19,440
Speaker 3: Saint Louis, if I'm out that way, then I'll take

540
00:31:19,440 --> 00:31:22,120
Speaker 3: the bullet for the team. I'll go to the ranch place.

541
00:31:23,600 --> 00:31:25,920
Speaker 3: My girlfriend will absolutely love it, so I get some

542
00:31:26,000 --> 00:31:28,800
Speaker 3: points there. Yeah, yeah, I'll get a salad.

543
00:31:30,520 --> 00:31:33,680
Speaker 1: I have to say, I am expressing a lot of rial,

544
00:31:33,720 --> 00:31:39,200
Speaker 1: but I also am always open to new experiences, and

545
00:31:39,240 --> 00:31:41,200
Speaker 1: it's possible I just haven't found the ranch for me.

546
00:31:42,040 --> 00:31:44,880
Speaker 3: Yeah yeah, yeah, you could kind of rom commet, you know,

547
00:31:45,360 --> 00:31:47,440
Speaker 3: like find the right one.

548
00:31:47,680 --> 00:31:50,880
Speaker 1: I don't know about that. There's an ice cream parlor

549
00:31:50,920 --> 00:31:53,920
Speaker 1: in Montana where you can get ranch flavored ice cream,

550
00:31:53,960 --> 00:31:56,200
Speaker 1: which was inspired by the owner's daughter.

551
00:31:56,480 --> 00:31:59,360
Speaker 2: Oh yeah, no, it's a recipe ingredient, Like why do

552
00:31:59,480 --> 00:32:02,360
Speaker 2: buttermilk fried chicken when you can do branch fried chicken

553
00:32:02,720 --> 00:32:05,680
Speaker 2: potato salad. I could use some ranch mac and cheese

554
00:32:06,040 --> 00:32:11,560
Speaker 2: ranch Thanksgiving stuffing. I read this on the internet. I'm incredulous,

555
00:32:11,640 --> 00:32:13,560
Speaker 2: But yeah, just put some ranch in there.

556
00:32:13,760 --> 00:32:16,360
Speaker 3: I've seen it. I've seen it happen, the last one

557
00:32:16,520 --> 00:32:20,920
Speaker 3: I've seen happen. I would be curious about ranch fried chicken.

558
00:32:21,000 --> 00:32:22,120
Speaker 3: I wonder how that would work.

559
00:32:22,880 --> 00:32:24,120
Speaker 1: I guess she would marinate it.

560
00:32:24,200 --> 00:32:25,520
Speaker 2: Yeah, yeah, yeah, like I said, marinade.

561
00:32:25,600 --> 00:32:26,240
Speaker 3: Oh okay.

562
00:32:27,240 --> 00:32:30,280
Speaker 1: And while we were doing this research, I was reminded

563
00:32:30,440 --> 00:32:36,520
Speaker 1: of that Melissa McCarthy skit from SNL where she just

564
00:32:36,760 --> 00:32:39,600
Speaker 1: chugged that whole thing of ranch like she was doing

565
00:32:39,640 --> 00:32:43,280
Speaker 1: a test thing for like you an ad like how

566
00:32:43,360 --> 00:32:44,440
Speaker 1: much do you love ranch?

567
00:32:44,640 --> 00:32:46,920
Speaker 2: She loves so much.

568
00:32:46,520 --> 00:32:48,520
Speaker 1: And it was very gross turned my stomach.

569
00:32:49,080 --> 00:32:51,200
Speaker 2: I have not seen that, and I'm kind of glad.

570
00:32:51,360 --> 00:32:54,160
Speaker 1: Well, it's out there, it's out there. It is popular

571
00:32:54,200 --> 00:32:58,520
Speaker 1: among celebrities from Chrissy Teagan, Olivia Wilde, Katie Perry, and

572
00:32:58,720 --> 00:33:02,160
Speaker 1: Courtney Cox. Ranch dressing is also the title of a

573
00:33:02,200 --> 00:33:06,160
Speaker 1: book by prominent romance novelist Janet Daily, and the tagline

574
00:33:06,200 --> 00:33:09,479
Speaker 1: for that book is cowboys never go out of style.

575
00:33:10,520 --> 00:33:13,840
Speaker 3: Oh wow, bringing a couple of threads together.

576
00:33:13,600 --> 00:33:15,360
Speaker 1: Here, right, that's right, that's right.

577
00:33:15,720 --> 00:33:18,840
Speaker 2: Oh I get it, Ranch dressing. Okay, anyway, uh over

578
00:33:19,840 --> 00:33:23,400
Speaker 2: over On Thrillist one, Will Fulton once put Ranch on

579
00:33:23,480 --> 00:33:26,360
Speaker 2: a whole lot of shall I say, unexpected things, to

580
00:33:26,400 --> 00:33:29,320
Speaker 2: see if it could possibly be bad on anything. The

581
00:33:29,360 --> 00:33:33,360
Speaker 2: answer was yes. But his surprise favorites were watermelon and

582
00:33:33,440 --> 00:33:34,520
Speaker 2: cinnamon toast crunch.

583
00:33:35,320 --> 00:33:38,560
Speaker 1: I can see the watermelon, but I cannot get behind cinnamon.

584
00:33:38,600 --> 00:33:39,000
Speaker 1: To's gun.

585
00:33:39,120 --> 00:33:41,200
Speaker 2: He was so shocked by it, apparently, he wrote that

586
00:33:41,440 --> 00:33:44,520
Speaker 2: he made other people around the office. He was like, no,

587
00:33:44,640 --> 00:33:47,080
Speaker 2: something good is happening. Please try it. Apparently cinnamon is

588
00:33:47,120 --> 00:33:48,320
Speaker 2: a great addition to ranch.

589
00:33:49,040 --> 00:33:51,480
Speaker 1: Well, we do have half a box of cinnamon toast

590
00:33:51,480 --> 00:33:54,280
Speaker 1: crunch in our very office. I'm sure we could do.

591
00:33:54,760 --> 00:33:57,840
Speaker 2: Oh geez, oh heck, why did I say this?

592
00:33:58,280 --> 00:33:59,000
Speaker 1: That's fine.

593
00:33:59,240 --> 00:34:00,960
Speaker 2: He also said that it makes a great chaser for

594
00:34:01,000 --> 00:34:01,840
Speaker 2: a shot of fireball.

595
00:34:05,320 --> 00:34:09,120
Speaker 1: Wow, that is quite the night you're setting yourself up for. Yeah,

596
00:34:09,719 --> 00:34:13,640
Speaker 1: I'll take some fireball and a shot a Ranch.

597
00:34:13,480 --> 00:34:19,080
Speaker 3: Dressingly, Ranch back with my fireball. Speaking of great decisions.

598
00:34:18,680 --> 00:34:20,960
Speaker 1: Wow, this is going to start a trend. This is

599
00:34:21,200 --> 00:34:22,680
Speaker 1: definitely gonna take off.

600
00:34:22,960 --> 00:34:28,440
Speaker 3: But you would be delighted if you were a person

601
00:34:28,440 --> 00:34:31,280
Speaker 3: who doesn't care for ranch yourself, you would be delighted

602
00:34:31,320 --> 00:34:33,680
Speaker 3: to learn that there are other people on your side. Right,

603
00:34:33,760 --> 00:34:35,719
Speaker 3: not just Annie and myself? Right.

604
00:34:35,840 --> 00:34:38,759
Speaker 1: Not everyone is a fan. Take the title of this

605
00:34:39,080 --> 00:34:43,520
Speaker 1: Washington Post article, ranch dressing is What's wrong with America?

606
00:34:43,600 --> 00:34:46,600
Speaker 1: Which I read and want to say, I thought it was.

607
00:34:46,960 --> 00:34:48,240
Speaker 1: It was a little too much.

608
00:34:48,760 --> 00:34:52,200
Speaker 2: It was very strongly worded. There was some backlash. Oh yes,

609
00:34:52,320 --> 00:34:53,399
Speaker 2: Twitter didn't like it.

610
00:34:53,719 --> 00:34:56,920
Speaker 3: Oh and the attack don't like anything. Yeah, just to

611
00:34:56,920 --> 00:35:00,399
Speaker 3: give you a sense, folks, of the tone of this.

612
00:35:00,800 --> 00:35:04,239
Speaker 3: The Washington Post opinion piece is an opinion piece has

613
00:35:04,280 --> 00:35:08,040
Speaker 3: the tagline fancy restaurants need to stop experimenting with this

614
00:35:08,160 --> 00:35:09,440
Speaker 3: revolting milk rot.

615
00:35:10,760 --> 00:35:12,120
Speaker 1: Okay, that's good. I like that.

616
00:35:15,560 --> 00:35:16,759
Speaker 2: You're like that part, I'm on board with.

617
00:35:17,000 --> 00:35:20,640
Speaker 1: Well, if it's like said in a kind of joking way,

618
00:35:21,200 --> 00:35:24,600
Speaker 1: if it's like true, I don't know about that, But

619
00:35:24,719 --> 00:35:27,040
Speaker 1: if it's kind of like tongue in cheek, sure, and

620
00:35:27,560 --> 00:35:29,800
Speaker 1: I like that quote.

621
00:35:29,880 --> 00:35:32,680
Speaker 3: It's the kind of topping series chefs correctly disdained for

622
00:35:32,719 --> 00:35:35,799
Speaker 3: decades is extravagant and trashy, but now animated by a

623
00:35:35,880 --> 00:35:39,640
Speaker 3: kind of fattish philistinism. Professional food connoisseurs are giving it

624
00:35:39,719 --> 00:35:44,080
Speaker 3: another look and they go on, they've got choice phrases.

625
00:35:44,120 --> 00:35:47,399
Speaker 3: You can read the article of full your Google search way.

626
00:35:47,440 --> 00:35:50,239
Speaker 3: But it reminds me of a larger trend that we

627
00:35:50,320 --> 00:35:53,759
Speaker 3: see in restaurants now, where well, it's a cyclical thing

628
00:35:53,960 --> 00:35:59,520
Speaker 3: where in innovative or quote unquote edgy chefs will will

629
00:35:59,560 --> 00:36:02,960
Speaker 3: take some thing that would traditionally be considered a lower

630
00:36:03,040 --> 00:36:05,319
Speaker 3: form of food. I don't agree with that, but that's

631
00:36:05,320 --> 00:36:07,959
Speaker 3: what they would call it, and then try to elevate it, right, oh.

632
00:36:07,880 --> 00:36:10,040
Speaker 1: Yeah yeah, and then charge you like fifteen bucks.

633
00:36:10,080 --> 00:36:13,080
Speaker 3: Yeah, Like fried baloney sandwiches are making the rounds. Really

634
00:36:13,360 --> 00:36:13,960
Speaker 3: huh Yeah, I.

635
00:36:13,960 --> 00:36:15,520
Speaker 2: Mean, I mean that sounds delicious.

636
00:36:15,760 --> 00:36:17,600
Speaker 1: Oh man, I used to eat that a lot when

637
00:36:17,640 --> 00:36:18,080
Speaker 1: I was a kid.

638
00:36:18,160 --> 00:36:21,160
Speaker 3: Yeah, they're probably really good and you can probably get

639
00:36:21,160 --> 00:36:23,440
Speaker 3: them with ranch. I am at this point in the

640
00:36:23,480 --> 00:36:25,160
Speaker 3: episode convinced that is true.

641
00:36:25,360 --> 00:36:28,719
Speaker 1: Oh, I am too. I am too. And another trend

642
00:36:28,719 --> 00:36:30,959
Speaker 1: that I've never personally witnessed but apparently is a pretty

643
00:36:30,960 --> 00:36:36,160
Speaker 1: big thing is people dipping pizza in ranch dressing. Yeah,

644
00:36:36,200 --> 00:36:40,280
Speaker 1: and a pizza restaurant in Dallas, Texas offers a side

645
00:36:40,280 --> 00:36:43,760
Speaker 1: of ranch at the low low price of one thousand dollars.

646
00:36:44,239 --> 00:36:46,359
Speaker 1: It's not as a joke like don't you dare dip

647
00:36:46,400 --> 00:36:50,240
Speaker 1: your pizza and ranch? And when the owner opened his restaurant,

648
00:36:50,600 --> 00:36:53,000
Speaker 1: a friend of his that worked in the Pizza Hut

649
00:36:53,080 --> 00:36:57,600
Speaker 1: Innovations department gave him a bottle of ranch to congratulate

650
00:36:57,680 --> 00:37:00,680
Speaker 1: him for opening. And for five years there's the bottle

651
00:37:00,760 --> 00:37:04,200
Speaker 1: sat unopened on the bar, the owner refusing to offer

652
00:37:04,280 --> 00:37:07,040
Speaker 1: ranch in his restaurants, but in twenty sixteen it was

653
00:37:07,080 --> 00:37:10,080
Speaker 1: purchased and the proceeds went to the Animal Rescue center.

654
00:37:10,239 --> 00:37:10,759
Speaker 2: Oh.

655
00:37:11,760 --> 00:37:15,239
Speaker 3: Also, Pizza Hut Innovations department sounds like a great gig,

656
00:37:15,280 --> 00:37:17,880
Speaker 3: don't get me wrong. I love being a podcaster.

657
00:37:18,000 --> 00:37:19,239
Speaker 2: Oh yeah, crazy dream job.

658
00:37:19,440 --> 00:37:22,719
Speaker 3: But I would totally take a side gig at the

659
00:37:22,840 --> 00:37:27,800
Speaker 3: Pizza Hut innovations department. So if you're listening pretty much anybody,

660
00:37:27,880 --> 00:37:30,399
Speaker 3: any pizza place, but Papa John's like, I'm down, I'll

661
00:37:30,440 --> 00:37:31,360
Speaker 3: help you with innovations.

662
00:37:31,440 --> 00:37:32,560
Speaker 1: Yeah, write I'm a letter.

663
00:37:33,920 --> 00:37:37,440
Speaker 3: There we go. I am not joking. I will actually

664
00:37:37,480 --> 00:37:38,680
Speaker 3: do this. I'll do a copy.

665
00:37:38,800 --> 00:37:40,719
Speaker 2: Worst case you get some you get some free march

666
00:37:40,719 --> 00:37:41,360
Speaker 2: out of it.

667
00:37:41,320 --> 00:37:43,840
Speaker 3: Or a great response letter. Let's get weird with it.

668
00:37:44,120 --> 00:37:47,719
Speaker 3: Oh yeah, and maybe pitch some ideas to them, just

669
00:37:47,760 --> 00:37:49,520
Speaker 3: to show them that we've got the child.

670
00:37:49,600 --> 00:37:51,160
Speaker 1: You've got some innovation ideas.

671
00:37:51,160 --> 00:37:55,759
Speaker 3: Oh yeah, here's an innovation. Price Wise, I was off

672
00:37:55,800 --> 00:38:00,479
Speaker 3: the air. I was looking into the most expensive rand ever.

673
00:38:00,680 --> 00:38:04,120
Speaker 3: Because we think of it as a really accessible condiment.

674
00:38:04,160 --> 00:38:07,160
Speaker 3: That's another thing that is a is at least a

675
00:38:07,160 --> 00:38:11,799
Speaker 3: factor in its popularity. It's really an expensive to buy

676
00:38:11,840 --> 00:38:16,480
Speaker 3: a bottle of ranch dressing. Hidden Valley in March of

677
00:38:16,480 --> 00:38:21,560
Speaker 3: twenty eighteen created the most expensive bottle of ranch dressing ever.

678
00:38:22,880 --> 00:38:27,440
Speaker 3: It is jeweling crusted. It's still just ranch.

679
00:38:28,600 --> 00:38:29,720
Speaker 1: It's that different.

680
00:38:32,000 --> 00:38:36,040
Speaker 3: It has a diamond sapphire and eighteen carrot white gold

681
00:38:36,400 --> 00:38:41,640
Speaker 3: ornamentation on a glass bottle, and according to the press release,

682
00:38:42,480 --> 00:38:46,840
Speaker 3: they celebrate they were doing this to celebrate the recent

683
00:38:46,840 --> 00:38:49,040
Speaker 3: wedding of Prince Harry and Megan Markle.

684
00:38:49,400 --> 00:38:51,920
Speaker 1: I'm sure so thrilled.

685
00:38:52,560 --> 00:38:55,520
Speaker 3: Yeah, they said, Hidden Valley Ranch is honoring the great

686
00:38:55,560 --> 00:38:59,600
Speaker 3: pairing of a fellow famous American with British Royalty. This

687
00:38:59,680 --> 00:39:02,719
Speaker 3: is the only way to serve America's favorite ranch to Royalty.

688
00:39:04,560 --> 00:39:08,160
Speaker 3: Would you like to know how much this the retail

689
00:39:08,560 --> 00:39:09,440
Speaker 3: price of this bottle?

690
00:39:09,600 --> 00:39:12,040
Speaker 1: Wait? So they sold. They didn't like give it to

691
00:39:12,120 --> 00:39:13,120
Speaker 1: them for their wedding, you.

692
00:39:13,160 --> 00:39:16,560
Speaker 3: Know, they gave it away to someone in a contest,

693
00:39:16,960 --> 00:39:17,239
Speaker 3: in a.

694
00:39:17,239 --> 00:39:20,200
Speaker 2: Giveaway, but a sticker price. I mean, I can't not

695
00:39:20,360 --> 00:39:21,160
Speaker 2: know it at this point.

696
00:39:21,280 --> 00:39:22,120
Speaker 1: Yeah, we have to.

697
00:39:22,000 --> 00:39:24,239
Speaker 3: Know, Okay, you want to guess. You just want to know.

698
00:39:24,840 --> 00:39:25,720
Speaker 3: We'll probably save.

699
00:39:25,680 --> 00:39:29,320
Speaker 2: Time one million dollars.

700
00:39:28,960 --> 00:39:34,280
Speaker 3: God thankfully, not thankfully not thirty five grand, which sounds

701
00:39:34,320 --> 00:39:36,520
Speaker 3: less insane when we've anchored it with the price of

702
00:39:36,560 --> 00:39:37,640
Speaker 3: one million dollars.

703
00:39:37,800 --> 00:39:40,360
Speaker 1: But still, I was going to guess sixteen thousand. So

704
00:39:40,480 --> 00:39:43,719
Speaker 1: that's okay, that's a lot. Yeah, it's about double Yeah.

705
00:39:43,760 --> 00:39:47,600
Speaker 3: And in twenty seventeen, they made a five liter keg

706
00:39:47,719 --> 00:39:51,520
Speaker 3: of ranch that costs fifty dollars and, according to their estimates,

707
00:39:51,560 --> 00:39:53,640
Speaker 3: would provide you a year's worth of ranch.

708
00:39:53,400 --> 00:39:56,760
Speaker 1: At once, unless you're having the most epic kegaarator party

709
00:39:57,000 --> 00:40:02,200
Speaker 1: and it has some fireball a ridiculous I wonder if

710
00:40:02,239 --> 00:40:04,240
Speaker 1: they served ranch at the royal wedding.

711
00:40:04,920 --> 00:40:05,600
Speaker 3: I don't know.

712
00:40:06,000 --> 00:40:07,040
Speaker 1: I very much doubt it.

713
00:40:07,120 --> 00:40:08,320
Speaker 2: I wasn't invited.

714
00:40:08,800 --> 00:40:10,480
Speaker 3: Yeah, I couldn't fit it in my schedule.

715
00:40:10,800 --> 00:40:14,680
Speaker 2: Yeah yeah, yeah, I see you man. I mean, come on,

716
00:40:14,719 --> 00:40:17,200
Speaker 2: how these royals get married all the time?

717
00:40:17,440 --> 00:40:20,439
Speaker 3: Yeah. Yeah. And it's like a clingy thing too. Once

718
00:40:20,440 --> 00:40:22,640
Speaker 3: you go to someone's wedding, you're basically agreeing to be

719
00:40:22,680 --> 00:40:26,520
Speaker 3: friends with them for a while. And Harry's a little

720
00:40:26,520 --> 00:40:29,959
Speaker 3: clingy on snapchat. That's what I'm saying that I wish

721
00:40:30,040 --> 00:40:32,800
Speaker 3: them the best, you know what, I wish them the best,

722
00:40:33,239 --> 00:40:36,360
Speaker 3: And really it makes sense. Again, it's a great way

723
00:40:36,560 --> 00:40:39,920
Speaker 3: to sort of, I don't want to say further infiltrate

724
00:40:40,040 --> 00:40:45,560
Speaker 3: or invade, but to establish recognition of this brand in

725
00:40:45,600 --> 00:40:46,600
Speaker 3: the United Kingdom.

726
00:40:47,080 --> 00:40:53,200
Speaker 2: Oh yeah, yeah. See, well your history with Harry aside,

727
00:40:53,719 --> 00:40:56,800
Speaker 2: we have some other history notes for you. But first

728
00:40:56,800 --> 00:40:58,520
Speaker 2: we're going to take a quick break for a word

729
00:40:58,520 --> 00:40:59,680
Speaker 2: from our sponsor.

730
00:41:07,760 --> 00:41:10,239
Speaker 1: And we're back. Thank you sponsor, Yes, thank you, and

731
00:41:10,280 --> 00:41:16,120
Speaker 1: we're back with some ranch history. Dressings with buttermilk go

732
00:41:16,239 --> 00:41:19,359
Speaker 1: back to at least nineteen thirty seven, as indicated by

733
00:41:19,400 --> 00:41:22,920
Speaker 1: recipes out of Texas. Specifically, ranch as we know it

734
00:41:22,960 --> 00:41:26,080
Speaker 1: today got its start in the early nineteen fifties, the

735
00:41:26,120 --> 00:41:30,440
Speaker 1: brainchild of a plumbing contractor from Nebraska named Steve Hinson.

736
00:41:31,040 --> 00:41:34,480
Speaker 1: Hinson spent three years working in Alaska, often cooking for

737
00:41:34,520 --> 00:41:37,160
Speaker 1: his colleagues, and while doing so, he came up with

738
00:41:37,280 --> 00:41:40,960
Speaker 1: and refined a recipe for a buttermilk based dressing. A

739
00:41:40,960 --> 00:41:43,759
Speaker 1: couple of years later, in nineteen fifty four, he and

740
00:41:43,800 --> 00:41:47,280
Speaker 1: his wife Gail, moved to Santa Barbara and opened a

741
00:41:47,400 --> 00:41:55,400
Speaker 1: dude ranch called Hidden Valley Ranch. Yep, that one. But uh,

742
00:41:55,640 --> 00:41:58,120
Speaker 1: if you're like me, and I've just never put much

743
00:41:58,160 --> 00:42:02,920
Speaker 1: thought into what a dude ranch is, luckily been you

744
00:42:03,160 --> 00:42:04,880
Speaker 1: oh yeah, put some thought into.

745
00:42:04,719 --> 00:42:08,160
Speaker 4: A day and this dude ranch specifically, right, Okay, so

746
00:42:08,760 --> 00:42:13,000
Speaker 4: a dude ranch nowadays, and even back then, it was

747
00:42:13,120 --> 00:42:16,799
Speaker 4: like a cowboy experience vacation, you know what I mean?

748
00:42:16,880 --> 00:42:20,480
Speaker 4: You would you would go there to uh ride horses,

749
00:42:20,600 --> 00:42:24,920
Speaker 4: maybe maybe herd cattle do just the fun ranch stuff,

750
00:42:24,960 --> 00:42:29,600
Speaker 4: not like shoveling manure or anything, and the name sounds

751
00:42:29,800 --> 00:42:34,960
Speaker 4: weird or essentially, a dude ranch is is the kind

752
00:42:35,000 --> 00:42:37,640
Speaker 4: of thing or the kind of experience that Billy Crystal

753
00:42:37,680 --> 00:42:41,560
Speaker 4: and his friends are signing up for in that film

754
00:42:41,600 --> 00:42:42,120
Speaker 4: where they.

755
00:42:42,000 --> 00:42:44,799
Speaker 3: Go out West this City Slickers, Thank You. All I

756
00:42:44,800 --> 00:42:48,040
Speaker 3: can remember was the part of the title of the sequel,

757
00:42:48,080 --> 00:42:50,640
Speaker 3: which was like the Hunt for Curly's Gold or something.

758
00:42:51,400 --> 00:42:55,440
Speaker 1: I went through a weird phase where I loved that movie.

759
00:42:55,239 --> 00:42:58,920
Speaker 3: Me too as well. Yeah, yeah, I don't know if

760
00:42:58,920 --> 00:43:02,640
Speaker 3: I'll rewatch it. But that's that's a fairly it's a

761
00:43:02,640 --> 00:43:06,000
Speaker 3: fairly accurate representation of what a dude ranch is. And

762
00:43:06,040 --> 00:43:09,480
Speaker 3: the etymology is strange because when the term came about,

763
00:43:09,760 --> 00:43:14,760
Speaker 3: dude used to mean not just like a unisex reference

764
00:43:14,760 --> 00:43:17,200
Speaker 3: to a person the way it does now. It used

765
00:43:17,239 --> 00:43:21,920
Speaker 3: to mean specifically an urbanite, someone from the city. So

766
00:43:22,000 --> 00:43:25,120
Speaker 3: this is like a city boy ranch. So you're not

767
00:43:25,239 --> 00:43:28,080
Speaker 3: a real you're not a real ranch hand, you're not

768
00:43:28,440 --> 00:43:31,920
Speaker 3: a real cowboy, but you get to have that experience.

769
00:43:32,000 --> 00:43:35,280
Speaker 3: And there was a there was a boom in popularity

770
00:43:35,640 --> 00:43:42,279
Speaker 3: of these sorts of vacation destinations because people romanticize that

771
00:43:43,280 --> 00:43:47,319
Speaker 3: relatively short period of American history known as the Wild West, right,

772
00:43:47,640 --> 00:43:49,839
Speaker 3: so people would go there to have their yeah, to

773
00:43:49,840 --> 00:43:54,719
Speaker 3: have their duty experiences. But like that craze where everybody

774
00:43:54,920 --> 00:43:58,520
Speaker 3: was buying EMUs with the intent of raising them for

775
00:43:58,680 --> 00:44:04,240
Speaker 3: livestock fad, this thing blew up, but it eventually died down.

776
00:44:04,280 --> 00:44:07,000
Speaker 3: You can still go on ranch vacations today, but they're

777
00:44:07,000 --> 00:44:09,960
Speaker 3: not nearly as popular as they were, at least as

778
00:44:10,320 --> 00:44:13,960
Speaker 3: far as I understand. And the Hensons were convinced that

779
00:44:14,040 --> 00:44:17,440
Speaker 3: this was going to be a new living right. Forget Alaska.

780
00:44:18,280 --> 00:44:21,920
Speaker 3: It's way too cold up there. He got so lazy.

781
00:44:21,960 --> 00:44:24,719
Speaker 3: He was like, I'm tired of eating mayonnaise and buttermilk

782
00:44:24,800 --> 00:44:31,560
Speaker 3: separately and ridiculous, right, And he and Gail they moved

783
00:44:31,560 --> 00:44:34,800
Speaker 3: to this place. It was originally called Sweetwater Ranch, and

784
00:44:34,880 --> 00:44:37,960
Speaker 3: then when they renamed it Hidden Valley, they opened this

785
00:44:38,040 --> 00:44:41,600
Speaker 3: dude ranch. They started advertising. People were coming in. It

786
00:44:41,600 --> 00:44:44,800
Speaker 3: was one hundred and twenty acre property. But the problem

787
00:44:45,080 --> 00:44:48,960
Speaker 3: was they weren't making that much money out of the dootery.

788
00:44:49,120 --> 00:44:52,920
Speaker 3: They might lose the making that word up. Sorry, they

789
00:44:53,040 --> 00:44:58,080
Speaker 3: might lose the family property. They only had one thing

790
00:44:58,719 --> 00:45:01,440
Speaker 3: really going for them to differentiate them from all these

791
00:45:01,480 --> 00:45:03,359
Speaker 3: other dude ranches that people could visit.

792
00:45:04,680 --> 00:45:08,239
Speaker 1: Yes, and two things before we go into that one.

793
00:45:08,680 --> 00:45:10,480
Speaker 1: Now that I think about it, I believe the Mary

794
00:45:10,520 --> 00:45:14,160
Speaker 1: Kate Nashley movie How the West Was Fun was about

795
00:45:14,280 --> 00:45:17,719
Speaker 1: a dude ranch experience. And two I should have specified

796
00:45:17,760 --> 00:45:21,839
Speaker 1: Santa Barbara, California, just in case you didn't know, all right.

797
00:45:21,880 --> 00:45:24,279
Speaker 1: So the thing that they had going for them other

798
00:45:24,360 --> 00:45:29,480
Speaker 1: than this dude ranch is when guests visited the Hidden

799
00:45:29,560 --> 00:45:33,839
Speaker 1: Valley Ranch, they got samples of this dressing and they

800
00:45:34,080 --> 00:45:37,879
Speaker 1: loved it. They loved it. It was so popular that

801
00:45:38,560 --> 00:45:42,120
Speaker 1: the Hinson started selling it. There were two versions, the

802
00:45:42,200 --> 00:45:45,600
Speaker 1: dressing itself and a seasoning pack that would be mixed

803
00:45:45,640 --> 00:45:49,560
Speaker 1: with mayonnaise and buttermilk later and they got more request

804
00:45:49,800 --> 00:45:53,920
Speaker 1: for the dressing than for bookings at the ranch.

805
00:45:54,239 --> 00:45:58,920
Speaker 3: Which was great because at one point, before they really

806
00:45:59,000 --> 00:46:03,080
Speaker 3: made this economic shift, they had to sell off part

807
00:46:03,120 --> 00:46:05,400
Speaker 3: of the ranch to keep the business going. Yeah, I

808
00:46:05,440 --> 00:46:10,080
Speaker 3: think like forty sixty acre or something like that from.

809
00:46:10,000 --> 00:46:14,200
Speaker 1: The Hidden Valley website quote At the ranch, guests enjoyed

810
00:46:14,239 --> 00:46:17,160
Speaker 1: the great outdoors by day and home cooked meals by night.

811
00:46:17,400 --> 00:46:19,640
Speaker 1: But it was something else that brought them back again

812
00:46:19,680 --> 00:46:23,560
Speaker 1: and again, delicious homemade buttermilk salad dressing made with a

813
00:46:23,600 --> 00:46:27,520
Speaker 1: special blend of herbs and spices, lovingly prepared by the

814
00:46:27,560 --> 00:46:33,239
Speaker 1: proprietor the original ranch registered trademark dressing. I think that's

815
00:46:33,440 --> 00:46:34,560
Speaker 1: I think that's how they would read it.

816
00:46:34,640 --> 00:46:37,680
Speaker 3: People were going, it's sort of like the way you

817
00:46:37,800 --> 00:46:43,880
Speaker 3: were ordering fries or the way that I would order bagels. Sometimes,

818
00:46:43,960 --> 00:46:46,839
Speaker 3: to my shame, people were going here and saying, yeah,

819
00:46:46,880 --> 00:46:50,240
Speaker 3: we'll do like we'll ride a horse or whatever.

820
00:46:50,760 --> 00:46:50,960
Speaker 5: Horse.

821
00:46:51,000 --> 00:46:51,239
Speaker 3: I love that.

822
00:46:51,320 --> 00:46:52,680
Speaker 2: I guess dressing.

823
00:46:52,719 --> 00:46:55,480
Speaker 3: I also have these empty mannaise jars. Could you fill

824
00:46:55,520 --> 00:46:57,319
Speaker 3: them with that dressing? I will pay you.

825
00:46:59,000 --> 00:47:02,320
Speaker 1: Yeah. Yeah, that's that's pretty accurate. I can just imagine

826
00:47:02,360 --> 00:47:06,200
Speaker 1: someone like, I guess we'll go ride this horse at

827
00:47:06,239 --> 00:47:06,560
Speaker 1: the end.

828
00:47:06,760 --> 00:47:09,640
Speaker 2: But yeah, yeah, just their chaps are stuffed with mayonnaise jars.

829
00:47:09,840 --> 00:47:15,399
Speaker 2: Yeah for filling with ranch dressing afterwards, I.

830
00:47:15,320 --> 00:47:19,840
Speaker 3: Think you'd be good, right or goals?

831
00:47:20,520 --> 00:47:22,440
Speaker 1: Oh goodness.

832
00:47:23,280 --> 00:47:26,160
Speaker 2: The first place to serve Hidden Valley Ranch outside of

833
00:47:26,200 --> 00:47:30,800
Speaker 2: the Ponmus Ranch was supposedly the nearby Cold Spring Tavern,

834
00:47:30,880 --> 00:47:34,160
Speaker 2: a restaurant and bar that originated as a stagecoach stop

835
00:47:34,239 --> 00:47:36,880
Speaker 2: back in eighteen sixty eight and is still open and

836
00:47:37,000 --> 00:47:40,040
Speaker 2: still serving Hidden Valley Ranch to this day. According to

837
00:47:40,120 --> 00:47:43,400
Speaker 2: the current third generation owners of this place, their mother Audrey,

838
00:47:43,640 --> 00:47:46,880
Speaker 2: started serving the dressing in nineteen sixty three after Henson

839
00:47:46,920 --> 00:47:49,880
Speaker 2: brought a sample over for her to try, and quote,

840
00:47:50,239 --> 00:47:52,319
Speaker 2: it took off in my mouth like a freight train.

841
00:47:53,920 --> 00:47:58,000
Speaker 3: Weird as and that's like as a a good experience.

842
00:47:58,680 --> 00:48:02,719
Speaker 2: Yes, that's a direct quote from Audrey's granddaughter about how

843
00:48:02,760 --> 00:48:05,480
Speaker 2: she would always describe the experience of that first taste

844
00:48:05,719 --> 00:48:06,880
Speaker 2: of ranch dressing.

845
00:48:07,840 --> 00:48:12,279
Speaker 1: H I wonder, I'm trying to think of anything's ever

846
00:48:12,480 --> 00:48:15,000
Speaker 1: taken off in my mouth like a freight train. If

847
00:48:15,000 --> 00:48:17,279
Speaker 1: I would ever use that descriptor. I think I get it.

848
00:48:17,520 --> 00:48:21,560
Speaker 3: I get it. That's weird. Sesame oil, I guess that

849
00:48:21,600 --> 00:48:22,279
Speaker 3: blew my mind.

850
00:48:23,000 --> 00:48:24,799
Speaker 1: Zing oil is pretty great. I know.

851
00:48:25,200 --> 00:48:26,880
Speaker 2: I think a number of the things that we ate

852
00:48:26,920 --> 00:48:31,600
Speaker 2: back on snack stuff. Yes, Ben and I used to

853
00:48:31,640 --> 00:48:35,000
Speaker 2: have this Facebook live video show where we ate weird

854
00:48:35,040 --> 00:48:35,840
Speaker 2: stuff on camera.

855
00:48:36,280 --> 00:48:38,200
Speaker 3: It seems like such a great idea at the time.

856
00:48:38,320 --> 00:48:39,960
Speaker 2: Yeah, Like a year and a half later, both of

857
00:48:40,040 --> 00:48:46,760
Speaker 2: us were like, oh oh.

858
00:48:43,880 --> 00:48:45,719
Speaker 3: But oddly enough, I don't think we ever ate any

859
00:48:45,800 --> 00:48:49,120
Speaker 3: ranch flavored things out of all the strange stuff we tried.

860
00:48:49,239 --> 00:48:51,120
Speaker 2: Eh, ranch is so like normal.

861
00:48:51,320 --> 00:48:55,040
Speaker 3: That's true. That's true. This show did get very weird.

862
00:48:55,320 --> 00:48:57,640
Speaker 2: Oh actually, I think some of those crickets were ranch flavored.

863
00:48:57,840 --> 00:49:01,520
Speaker 3: That's right. Yes, we ate three flavors of crickets.

864
00:49:04,760 --> 00:49:07,319
Speaker 2: Oh all right, I think that's the one that got

865
00:49:07,360 --> 00:49:08,799
Speaker 2: super Producer Andrew for the show.

866
00:49:08,880 --> 00:49:13,640
Speaker 3: That Annie. We're just out here try new things, you know,

867
00:49:13,800 --> 00:49:16,640
Speaker 3: to boldly go applaud.

868
00:49:16,239 --> 00:49:18,360
Speaker 1: You, I applaud you. I wish that some of the

869
00:49:18,440 --> 00:49:23,680
Speaker 1: ranch flavored soda had come your way. Well, okay, back

870
00:49:23,719 --> 00:49:26,440
Speaker 1: to the history. Yes, yes, Soon after all of this,

871
00:49:26,520 --> 00:49:30,320
Speaker 1: the husband and wife opened a factory and founded Hidden

872
00:49:30,400 --> 00:49:34,360
Speaker 1: Valley Ranch Food Products, Inc. And distributed their spice packets

873
00:49:34,360 --> 00:49:38,160
Speaker 1: and supermarkets and stores across the Southwest. The first store

874
00:49:38,200 --> 00:49:41,919
Speaker 1: to sell it was Kitty's Corner in Santa Barbara, California.

875
00:49:42,960 --> 00:49:46,600
Speaker 1: We fast forward a bit. Clorox brought the company in

876
00:49:46,680 --> 00:49:50,799
Speaker 1: nineteen seventy two for whopping eight million dollars. And yeah,

877
00:49:50,800 --> 00:49:53,120
Speaker 1: they are still the owner to this day. And yes,

878
00:49:53,200 --> 00:49:56,160
Speaker 1: Clorox the cleaning product.

879
00:49:55,960 --> 00:49:56,360
Speaker 3: What was it?

880
00:49:57,640 --> 00:50:04,719
Speaker 1: Food and rich? You know, it's fascinating world out there.

881
00:50:05,560 --> 00:50:08,920
Speaker 1: In the nineteen eighties, Clorox made some changes to the

882
00:50:08,960 --> 00:50:11,160
Speaker 1: recipe to make it easier for the customer, and the

883
00:50:11,200 --> 00:50:15,680
Speaker 1: biggest change was switching from buttermilk to buttermilk flavoring so

884
00:50:15,719 --> 00:50:18,160
Speaker 1: that the product would be shelf stable. Yeah.

885
00:50:18,200 --> 00:50:20,600
Speaker 2: All this time, these bottles had been sold in the

886
00:50:20,600 --> 00:50:21,520
Speaker 2: refrigerator section.

887
00:50:21,840 --> 00:50:23,640
Speaker 1: Yeah, or you'd get there, or.

888
00:50:23,600 --> 00:50:24,640
Speaker 2: You would get the seasoning packet.

889
00:50:24,760 --> 00:50:24,920
Speaker 6: Yeah.

890
00:50:24,960 --> 00:50:29,240
Speaker 1: Yeah. The non refrigerated bottle became available in nineteen eighty

891
00:50:29,239 --> 00:50:32,080
Speaker 1: three with the shelf life of one hundred and fifty days.

892
00:50:32,480 --> 00:50:36,680
Speaker 1: And this is about when it really took off in

893
00:50:36,719 --> 00:50:39,759
Speaker 1: the United States. And Okay, just to drive this home,

894
00:50:39,760 --> 00:50:42,040
Speaker 1: I know, I keep like bringing this up, but the

895
00:50:42,120 --> 00:50:45,880
Speaker 1: same folks that reformulated ranch dressing came up with pine

896
00:50:45,880 --> 00:50:49,640
Speaker 1: sal so cool and weird.

897
00:50:50,320 --> 00:50:54,960
Speaker 3: Yeah, it's it's strange because food science, I think, fascinates

898
00:50:55,040 --> 00:50:58,920
Speaker 3: all of us. And it's a hidden world, you know,

899
00:50:59,000 --> 00:51:02,800
Speaker 3: the process which something homemade becomes something that you find

900
00:51:02,840 --> 00:51:06,680
Speaker 3: on a shelf in a supermarket. The what we're essentially

901
00:51:06,920 --> 00:51:10,400
Speaker 3: saying here is the hidden valley. Ranch brand addressing that

902
00:51:10,440 --> 00:51:13,480
Speaker 3: you'll see in stores today differs to a great extent

903
00:51:13,560 --> 00:51:15,680
Speaker 3: from the stuff made in Santa Barbara. So maybe you

904
00:51:15,719 --> 00:51:19,320
Speaker 3: actually do and I actually do like the original ranch. Yes,

905
00:51:19,440 --> 00:51:21,839
Speaker 3: we would have to make it in a non shell

906
00:51:21,880 --> 00:51:25,840
Speaker 3: stable version because this stuff, let's see what the modern ingredients.

907
00:51:25,920 --> 00:51:30,400
Speaker 3: What vegetable oil, water, a little bit of sugar. Now

908
00:51:30,400 --> 00:51:34,880
Speaker 3: there's dye, sodium phosphate xanthem gum and the ever popular

909
00:51:35,000 --> 00:51:37,880
Speaker 3: calcium disodium. I don't know why I put ever popular

910
00:51:37,920 --> 00:51:38,440
Speaker 3: in my notes.

911
00:51:38,560 --> 00:51:42,160
Speaker 1: I think ever popular in our book.

912
00:51:42,320 --> 00:51:45,120
Speaker 3: There we go. It's strange though.

913
00:51:45,200 --> 00:51:52,120
Speaker 1: Yeah, yeah, I definitely know that I have had a

914
00:51:52,160 --> 00:51:55,799
Speaker 1: homemade mayonnaise that I did not outrighte de spies. So

915
00:51:55,880 --> 00:51:58,120
Speaker 1: I think that you're correct, man. I think that there

916
00:51:58,160 --> 00:52:01,960
Speaker 1: is still hope for ranch, for me and possibly for you.

917
00:52:03,080 --> 00:52:06,239
Speaker 1: But okay, speaking of mayonnaise, this is around the time

918
00:52:06,280 --> 00:52:09,080
Speaker 1: that Mayo, like we talked about in our episode on Mayonnaise,

919
00:52:09,400 --> 00:52:13,680
Speaker 1: was getting dinged as a diet buster, and ranch became

920
00:52:13,760 --> 00:52:17,000
Speaker 1: a socially acceptable way to get your mayo with your

921
00:52:17,040 --> 00:52:21,880
Speaker 1: vegetables without actually getting mayo. Fast food chains like McDonald's

922
00:52:21,920 --> 00:52:27,560
Speaker 1: started offering packets of ranch with their salads, and a

923
00:52:27,600 --> 00:52:31,239
Speaker 1: lot of other fast food chains followed suit. Where McDonald's

924
00:52:31,280 --> 00:52:33,120
Speaker 1: goes many others will follow.

925
00:52:33,280 --> 00:52:33,600
Speaker 3: Yes.

926
00:52:34,440 --> 00:52:36,720
Speaker 1: In the mid to late eighties, more and more restaurants

927
00:52:36,760 --> 00:52:39,120
Speaker 1: started using ranch and using it in place of mayo

928
00:52:39,239 --> 00:52:42,080
Speaker 1: on burgers and sandwiches. It was a good middle ground

929
00:52:42,080 --> 00:52:44,840
Speaker 1: for people who didn't like the texture of mayo, and

930
00:52:44,880 --> 00:52:49,160
Speaker 1: since ranch is thinner, it's easier to spread. It was

931
00:52:49,200 --> 00:52:52,160
Speaker 1: a better sandwich option than olive oil as well, because

932
00:52:52,200 --> 00:52:57,480
Speaker 1: olive oil makes bread soggy. And another big thing. Fredo

933
00:52:57,680 --> 00:53:01,200
Speaker 1: A came out with cool ranch curritos in nineteen eighty six.

934
00:53:01,440 --> 00:53:05,719
Speaker 2: According to a cookbook called Ranch authored by one Abbey Reisner,

935
00:53:06,080 --> 00:53:07,879
Speaker 2: the doritos were really the tipping point.

936
00:53:09,120 --> 00:53:12,239
Speaker 1: I can see that exposing a lot more people to

937
00:53:12,320 --> 00:53:12,840
Speaker 1: the flavor.

938
00:53:12,960 --> 00:53:13,200
Speaker 3: Sure.

939
00:53:14,239 --> 00:53:16,920
Speaker 1: In nineteen eighty seven, Kraft and Unilever, which is the

940
00:53:16,920 --> 00:53:20,399
Speaker 1: owner of the Wishbone brand, came out with their own

941
00:53:20,480 --> 00:53:24,640
Speaker 1: versions of ranch dressing. Clurhucks partnered with Fridlas to come

942
00:53:24,680 --> 00:53:28,239
Speaker 1: out with Hidden Valley Ranch wavy lays at the same time,

943
00:53:29,239 --> 00:53:36,040
Speaker 1: and then a salad dressing miracle the American rap craze

944
00:53:36,080 --> 00:53:42,400
Speaker 1: of the nineteen nineties. Who among us could forget the

945
00:53:42,480 --> 00:53:47,120
Speaker 1: KFC twisters Actually me, I have no idea. I had

946
00:53:47,160 --> 00:53:47,640
Speaker 1: to look it up.

947
00:53:47,680 --> 00:53:51,960
Speaker 2: There and they're wraps. I remember them. Yeah, apparently they

948
00:53:51,960 --> 00:53:54,239
Speaker 2: were advertised like, I don't think I ever ate one.

949
00:53:54,600 --> 00:53:56,520
Speaker 1: I thought it might be one of those. I remember

950
00:53:56,560 --> 00:53:58,440
Speaker 1: Mohen McDonald's was doing that thing at one point where

951
00:53:58,440 --> 00:54:01,040
Speaker 1: you'd get the salad in like a salad shake up.

952
00:54:01,239 --> 00:54:02,440
Speaker 1: Oh yeah, you'd shake it.

953
00:54:02,480 --> 00:54:04,360
Speaker 3: I thought that's that was cool. That was fun.

954
00:54:05,800 --> 00:54:07,920
Speaker 1: I suppose that's one word at a very low.

955
00:54:07,760 --> 00:54:10,040
Speaker 3: Bar for fun in the nineties.

956
00:54:10,480 --> 00:54:13,719
Speaker 1: So you know, you're probably having much more enjoyment out

957
00:54:13,760 --> 00:54:14,160
Speaker 1: of life.

958
00:54:14,400 --> 00:54:16,600
Speaker 3: You're right, though. It was a rap craze, wasn't it.

959
00:54:16,680 --> 00:54:20,440
Speaker 1: Yes, Oh, I do remember the rap craze. Also, restaurants

960
00:54:20,480 --> 00:54:23,239
Speaker 1: like Applebee's and Chili started using ranch as addressing on

961
00:54:23,560 --> 00:54:28,000
Speaker 1: their salads, and nutritionists were not on board with this.

962
00:54:28,600 --> 00:54:32,840
Speaker 1: In an article called the New Salads the Latest and

963
00:54:33,000 --> 00:54:38,160
Speaker 1: Fast Fraud, the authors lamented that fast food salads were

964
00:54:38,320 --> 00:54:40,880
Speaker 1: just as bad, if not worse, for you, than the

965
00:54:40,920 --> 00:54:46,320
Speaker 1: burger options. One particular offender was McDonald's crispy bacon ranch salad.

966
00:54:46,719 --> 00:54:47,800
Speaker 1: You can look up the article.

967
00:54:47,960 --> 00:54:51,800
Speaker 2: It is m sounds scathing.

968
00:54:51,600 --> 00:54:56,080
Speaker 3: Yeah, I mean what honestly, it's like, buyer, beware the buyer,

969
00:54:56,080 --> 00:54:59,040
Speaker 3: at least be aware if you're ordering a salad in

970
00:54:59,080 --> 00:55:01,960
Speaker 3: three of the words in the or crispy bacon ranch,

971
00:55:02,680 --> 00:55:05,120
Speaker 3: how good is it for you? You know what I mean?

972
00:55:06,160 --> 00:55:10,080
Speaker 1: Yeah, I hadn't really thought about it, I do. I

973
00:55:10,120 --> 00:55:13,239
Speaker 1: also remember the day I learned that, you know, your salad.

974
00:55:13,080 --> 00:55:15,120
Speaker 2: Salad dressing is bad for you? Probably yeah.

975
00:55:15,200 --> 00:55:17,840
Speaker 1: Yeah. And also just I don't know if this is

976
00:55:17,840 --> 00:55:20,239
Speaker 1: still true, but I remember a report coming out that

977
00:55:20,680 --> 00:55:25,080
Speaker 1: salads had more sugar in them than like the mcflury

978
00:55:25,120 --> 00:55:28,800
Speaker 1: because the preservatives they used in the salad or something.

979
00:55:28,920 --> 00:55:30,839
Speaker 1: There was some other like it's also got a lot

980
00:55:30,840 --> 00:55:31,320
Speaker 1: of sugar.

981
00:55:31,480 --> 00:55:34,440
Speaker 2: Yeah, yeah, the dressing and also probably like a lot

982
00:55:34,480 --> 00:55:36,040
Speaker 2: of them have like sweet elements, like either like a

983
00:55:36,080 --> 00:55:38,239
Speaker 2: candied walnut or like a dried cranberry or.

984
00:55:38,160 --> 00:55:38,640
Speaker 1: Something like that.

985
00:55:38,960 --> 00:55:39,880
Speaker 3: So that makes sense.

986
00:55:40,000 --> 00:55:42,120
Speaker 1: Yeah, yeah, it does make sense.

987
00:55:43,120 --> 00:55:47,440
Speaker 2: Meanwhile, the pizza dipping thing, though surely it existed before

988
00:55:47,960 --> 00:55:50,520
Speaker 2: this next point, got a big boost in nineteen ninety

989
00:55:50,560 --> 00:55:53,799
Speaker 2: four when Dominoes added wings to their menu, which they

990
00:55:54,120 --> 00:55:58,240
Speaker 2: sent out orders of with ranch dressing. People then had

991
00:55:58,560 --> 00:56:01,960
Speaker 2: both pizza probably and wings on the table. There was

992
00:56:01,960 --> 00:56:02,720
Speaker 2: this ranch there.

993
00:56:04,120 --> 00:56:08,239
Speaker 1: This is really funny because I just realized we're going

994
00:56:08,280 --> 00:56:11,200
Speaker 1: to be talking about this point again in our Chicken

995
00:56:11,200 --> 00:56:14,000
Speaker 1: Wings Yeah episode, this is a very important date in

996
00:56:14,040 --> 00:56:15,279
Speaker 1: the America.

997
00:56:14,840 --> 00:56:19,360
Speaker 3: Food landscape nineteen ninety four. Yeah, everything changed.

998
00:56:19,480 --> 00:56:21,200
Speaker 2: It's one of those fixed points that they talk about

999
00:56:21,200 --> 00:56:23,160
Speaker 2: in Doctor Who, like you can't change it, Like that's

1000
00:56:23,239 --> 00:56:25,399
Speaker 2: it's just there forever. Some things you can meck with.

1001
00:56:25,960 --> 00:56:29,480
Speaker 1: That one stays when Domino's offered chicken rings and ranch

1002
00:56:29,560 --> 00:56:30,520
Speaker 1: in nineteen ninety four.

1003
00:56:30,640 --> 00:56:32,480
Speaker 3: It's sort of like the difference. I don't want to

1004
00:56:32,520 --> 00:56:34,680
Speaker 3: be morbid, but it's sort of like that study with

1005
00:56:35,239 --> 00:56:38,359
Speaker 3: people agreeing to be organ donors. If you am going

1006
00:56:38,360 --> 00:56:43,239
Speaker 3: somewhere with this, okay, if you if you're getting a

1007
00:56:43,320 --> 00:56:46,360
Speaker 3: license here at the DDS or DMV in this country,

1008
00:56:47,120 --> 00:56:51,200
Speaker 3: then typically you will opt in to be an organ donor.

1009
00:56:51,520 --> 00:56:54,160
Speaker 3: So not everybody does it, sure like my kidneys are

1010
00:56:54,160 --> 00:56:57,600
Speaker 3: my own, you know what I mean? Yeah, and my

1011
00:56:57,719 --> 00:57:02,040
Speaker 3: liver is mine direct that kind of stuff. But studies

1012
00:57:02,040 --> 00:57:03,880
Speaker 3: show that if you change it so that people have

1013
00:57:03,920 --> 00:57:08,439
Speaker 3: to opt out, they're much less likely to say no,

1014
00:57:09,280 --> 00:57:11,960
Speaker 3: my kidney's and mine, my liver's mind to destroy. And

1015
00:57:12,040 --> 00:57:16,600
Speaker 3: so just sending this dressing along requires people to opt

1016
00:57:16,600 --> 00:57:20,640
Speaker 3: out rather than to opt in. So it's everybody loves

1017
00:57:20,680 --> 00:57:23,080
Speaker 3: feeling like you get an extra little freebie, right. That's

1018
00:57:23,080 --> 00:57:27,400
Speaker 3: why combo meals work in fast food. So so this

1019
00:57:27,560 --> 00:57:30,480
Speaker 3: means that if you wanted to fight against ranch, you

1020
00:57:30,560 --> 00:57:34,520
Speaker 3: could just try to perhaps by writing a letter you

1021
00:57:34,520 --> 00:57:37,000
Speaker 3: you could try to get them to include a different sauce,

1022
00:57:37,040 --> 00:57:39,080
Speaker 3: you know what I mean, in place a branch. I

1023
00:57:39,120 --> 00:57:42,640
Speaker 3: think maybe that ship is sailed, but it's huge.

1024
00:57:42,800 --> 00:57:45,160
Speaker 2: I think it's too late. I think that if we

1025
00:57:45,240 --> 00:57:49,040
Speaker 2: could time travel and this was not a fixed point,

1026
00:57:50,000 --> 00:57:52,080
Speaker 2: if we can convinced Dominoes to send something different.

1027
00:57:52,400 --> 00:57:55,200
Speaker 1: Domino's is a powerful force in the universe. Is talked

1028
00:57:55,200 --> 00:57:58,840
Speaker 1: about it before. And you know side note the three

1029
00:57:58,840 --> 00:58:00,920
Speaker 1: people podcasting right now, we are all what we call

1030
00:58:00,960 --> 00:58:03,400
Speaker 1: stray cats at the office, oh h, which means it's

1031
00:58:03,480 --> 00:58:07,720
Speaker 1: very difficult for us to turn down the free available

1032
00:58:07,880 --> 00:58:08,920
Speaker 1: food or drink.

1033
00:58:09,080 --> 00:58:09,720
Speaker 3: That is true.

1034
00:58:09,920 --> 00:58:15,840
Speaker 1: And I have recently eaten the ranch that came with

1035
00:58:16,040 --> 00:58:17,960
Speaker 1: Chicken Wing's order, even though I did not want to,

1036
00:58:18,120 --> 00:58:25,960
Speaker 1: and regret it, regretted it immediately, but I was there like,

1037
00:58:26,040 --> 00:58:28,440
Speaker 1: maybe I'll give this another got no no, no, no

1038
00:58:28,440 --> 00:58:28,800
Speaker 1: no no.

1039
00:58:29,120 --> 00:58:31,200
Speaker 3: While Annie was saying this, she got a thousand league

1040
00:58:31,240 --> 00:58:33,960
Speaker 3: stare and wrung her hand.

1041
00:58:35,480 --> 00:58:38,680
Speaker 1: I recall it. I was sitting on the floor. I

1042
00:58:38,720 --> 00:58:42,960
Speaker 1: recall it so well, and I know, like the container

1043
00:58:43,120 --> 00:58:44,680
Speaker 1: is at the top of my trash can right now.

1044
00:58:44,720 --> 00:58:46,240
Speaker 1: So every time I throw something away, I see it

1045
00:58:46,240 --> 00:58:49,439
Speaker 1: and I'm like, why did I do that?

1046
00:58:49,640 --> 00:58:53,760
Speaker 3: But at least you got something that, even if you

1047
00:58:53,760 --> 00:58:55,840
Speaker 3: didn't like the taste of it, didn't poison you.

1048
00:58:56,280 --> 00:58:59,439
Speaker 1: That's true. And if we jump ahead in our ranch

1049
00:58:59,520 --> 00:59:04,360
Speaker 1: dressing timeline to twenty fifteen, Wishbone had to recall almost

1050
00:59:04,640 --> 00:59:08,680
Speaker 1: nine thousand cases of ranch dressing that had mistakenly been

1051
00:59:08,720 --> 00:59:11,120
Speaker 1: filled with blue cheese. That would have been a wonderful

1052
00:59:11,120 --> 00:59:15,800
Speaker 1: surprise for me, but not for everyone else. No.

1053
00:59:16,360 --> 00:59:21,080
Speaker 2: In twenty seventeen, Hidden Valley opened a ranch outlet store online.

1054
00:59:21,320 --> 00:59:23,080
Speaker 2: It was on March tenth, by the way, which is

1055
00:59:23,240 --> 00:59:29,080
Speaker 2: National Ranch Dressing Day. The shop currently only has one item,

1056
00:59:29,200 --> 00:59:31,680
Speaker 2: a T shirt that reads Peteza Level Expert and has

1057
00:59:31,960 --> 00:59:34,720
Speaker 2: a little image of a ranch bottle on it, but

1058
00:59:35,960 --> 00:59:39,160
Speaker 2: prior designs appeared to a featured slogan's like peace Love

1059
00:59:39,320 --> 00:59:46,280
Speaker 2: Ranch and carpet, Ranch carpet or Ranch it knows sees

1060
00:59:46,360 --> 00:59:51,360
Speaker 2: the sees the Ranch. Apparently they were also selling ranch

1061
00:59:51,440 --> 00:59:54,320
Speaker 2: coozies like coozies for your ranch bottle.

1062
00:59:54,640 --> 01:00:04,640
Speaker 1: Oh oh no, and a ranch fondue fountain. Finally, right,

1063
01:00:05,520 --> 01:00:08,320
Speaker 1: we've all been waiting so long for this innovation to

1064
01:00:08,360 --> 01:00:17,680
Speaker 1: come our way. Well, I mean, congratulations to them. I

1065
01:00:17,800 --> 01:00:23,240
Speaker 1: kind of hope that I somehow stumble upon a ranch

1066
01:00:23,320 --> 01:00:24,320
Speaker 1: dressing T shirt.

1067
01:00:25,760 --> 01:00:26,360
Speaker 2: I don't know why.

1068
01:00:26,360 --> 01:00:27,440
Speaker 1: I like a free T shirt.

1069
01:00:27,560 --> 01:00:27,720
Speaker 2: Hm.

1070
01:00:28,600 --> 01:00:31,960
Speaker 1: I feel like I could wear it and think about

1071
01:00:32,320 --> 01:00:33,120
Speaker 1: the time I.

1072
01:00:33,120 --> 01:00:40,240
Speaker 2: Ate and he was laughing there, not crying, but it's

1073
01:00:40,320 --> 01:00:41,760
Speaker 2: it was sort of it was sort of borderlines.

1074
01:00:42,960 --> 01:00:46,560
Speaker 1: Yeah, yeah, yeah, Well that brings us about to this

1075
01:00:46,720 --> 01:00:49,720
Speaker 1: day and to some ranch science.

1076
01:00:50,480 --> 01:00:52,560
Speaker 2: Yes, and we will get into that ranch science right

1077
01:00:52,600 --> 01:00:54,560
Speaker 2: after we get back from a quick break for a word.

1078
01:00:54,440 --> 01:01:06,919
Speaker 5: From our sponsor, and we're back. Thank you sponsor, Yes,

1079
01:01:07,040 --> 01:01:07,360
Speaker 5: thank you.

1080
01:01:08,480 --> 01:01:14,520
Speaker 2: So ranch science, Okay, because ranch is such a popular

1081
01:01:14,600 --> 01:01:17,120
Speaker 2: dressing here in the United States, there's actually a decent

1082
01:01:17,200 --> 01:01:22,040
Speaker 2: bit of ranch specific scientific inquiry into how to best

1083
01:01:22,120 --> 01:01:26,600
Speaker 2: produce it. The two studies I found were this one

1084
01:01:26,760 --> 01:01:30,680
Speaker 2: kind of like heat processing bottling kind of process. I

1085
01:01:30,880 --> 01:01:33,480
Speaker 2: didn't from that word salad. I obviously didn't write down

1086
01:01:33,560 --> 01:01:36,600
Speaker 2: very much about it. That one, and also the the

1087
01:01:36,680 --> 01:01:40,960
Speaker 2: flavor profile of ranch, like if they tweak singular elements

1088
01:01:41,000 --> 01:01:43,680
Speaker 2: in it, like more but milk less, buttermilka more garlic,

1089
01:01:43,800 --> 01:01:47,680
Speaker 2: less garlic. Figuring out what the like sweet spot of

1090
01:01:48,040 --> 01:01:53,080
Speaker 2: most people's ranch preferences to build the ultimate ranch, the

1091
01:01:53,200 --> 01:01:53,880
Speaker 2: uber ranch.

1092
01:01:55,360 --> 01:01:59,200
Speaker 1: No, it would really be a weapon, then.

1093
01:02:00,880 --> 01:02:03,120
Speaker 2: But the science that I was really interested in was

1094
01:02:03,360 --> 01:02:05,720
Speaker 2: why we like it so much to begin with, or

1095
01:02:05,760 --> 01:02:09,919
Speaker 2: why some people who aren't, like three and a half

1096
01:02:10,000 --> 01:02:12,440
Speaker 2: of us out of four people currently listening to me

1097
01:02:12,520 --> 01:02:17,040
Speaker 2: talk right. And Julia Moskin, writing for The New York Times,

1098
01:02:17,040 --> 01:02:19,880
Speaker 2: pointed out that folks have been enjoying sauces that are

1099
01:02:19,880 --> 01:02:22,080
Speaker 2: creamy and have a little bit of a bite of

1100
01:02:22,080 --> 01:02:23,960
Speaker 2: like herb and spice and pepper. This is not a

1101
01:02:23,960 --> 01:02:26,320
Speaker 2: new thing. Think of every butter or cream sauce that

1102
01:02:26,360 --> 01:02:29,360
Speaker 2: gets flavored with onions or garlic. Think of every cream

1103
01:02:29,440 --> 01:02:31,800
Speaker 2: or cheese or yogurt sauce that you see with Dylan Parsley,

1104
01:02:32,080 --> 01:02:34,680
Speaker 2: I think of the simple pleasure of just a nice,

1105
01:02:34,720 --> 01:02:40,440
Speaker 2: creamy pepper sauce. These sauces are cooling or coating, and

1106
01:02:40,680 --> 01:02:43,000
Speaker 2: they can either gussy up plain foods like pasta or

1107
01:02:43,040 --> 01:02:45,920
Speaker 2: other starches or chicken whatever, or they can bring spicy

1108
01:02:45,960 --> 01:02:48,000
Speaker 2: foods back from the edge a little bit. You know,

1109
01:02:48,040 --> 01:02:53,120
Speaker 2: your buffalo wings, Yes, okay, yeah, And the latter works

1110
01:02:53,160 --> 01:02:56,120
Speaker 2: because of one of the properties of a common spicy

1111
01:02:56,160 --> 01:03:01,000
Speaker 2: flavor compound, capsayisin. It's the stuff that makes hot peppers hot. Specifically,

1112
01:03:01,000 --> 01:03:03,920
Speaker 2: it binds to the nerve receptors in your mouth that

1113
01:03:03,920 --> 01:03:07,680
Speaker 2: are responsible for telling your brain when something is physically warm.

1114
01:03:08,040 --> 01:03:10,240
Speaker 2: It triggers those you're like owl burning.

1115
01:03:11,680 --> 01:03:14,640
Speaker 1: Your brains are no. Continued, but yeah, sauce on there

1116
01:03:14,720 --> 01:03:15,400
Speaker 1: either one like.

1117
01:03:15,360 --> 01:03:18,400
Speaker 3: When we all ate the world's hottest.

1118
01:03:18,120 --> 01:03:21,160
Speaker 1: Chip, oh, a piece of it.

1119
01:03:21,200 --> 01:03:23,040
Speaker 3: A piece of it we didn't each eat. You have

1120
01:03:23,120 --> 01:03:25,000
Speaker 3: to buy the chip individually.

1121
01:03:24,560 --> 01:03:24,760
Speaker 5: You do.

1122
01:03:25,000 --> 01:03:27,640
Speaker 2: I still kind of regret that fraction of a chip.

1123
01:03:28,320 --> 01:03:32,640
Speaker 3: I wonder if ranch would step that down it.

1124
01:03:33,040 --> 01:03:36,320
Speaker 2: Would help clear it off your tongue because because so,

1125
01:03:37,000 --> 01:03:40,520
Speaker 2: the thing about capsaicin in this particular element is that

1126
01:03:40,560 --> 01:03:44,400
Speaker 2: it's hydrophobic. That is, it avoids water molecules and gravitates

1127
01:03:44,480 --> 01:03:48,000
Speaker 2: towards fat molecules. And that's why drinking water to relieve

1128
01:03:48,000 --> 01:03:51,120
Speaker 2: the burn of spicy peppers doesn't work. Capsaian said, isn't

1129
01:03:51,160 --> 01:03:54,320
Speaker 2: water soluble, so it'll just stay stuck to your nerve receptors.

1130
01:03:55,560 --> 01:03:59,000
Speaker 2: But it is fat soluble. So when you consume a

1131
01:03:59,040 --> 01:04:02,840
Speaker 2: fatty product like ranch, the molecules of fat and other

1132
01:04:03,000 --> 01:04:05,640
Speaker 2: hydrophobic compounds that are bound up with that fat will

1133
01:04:05,640 --> 01:04:09,560
Speaker 2: bind with the capsaicin and wash it away. That's why

1134
01:04:09,560 --> 01:04:12,120
Speaker 2: people say to drink milk if you have spicy stuff

1135
01:04:12,200 --> 01:04:15,959
Speaker 2: rather than Yeah, the rether than water. Capsaicin is also

1136
01:04:16,040 --> 01:04:20,040
Speaker 2: alcohol soluble, though, so beer can totally help less than

1137
01:04:20,920 --> 01:04:22,480
Speaker 2: last ranch, less than fat.

1138
01:04:22,360 --> 01:04:24,720
Speaker 3: But still help, but still help. This is great, Lord,

1139
01:04:24,880 --> 01:04:26,440
Speaker 3: I'm having the more you know moment.

1140
01:04:28,120 --> 01:04:32,040
Speaker 1: Yeah, and probably because of this, as we will talk

1141
01:04:32,040 --> 01:04:34,680
Speaker 1: about in our chicken wings episode, one of the reasons

1142
01:04:34,720 --> 01:04:36,760
Speaker 1: it started to be served with chicken wings, and like

1143
01:04:36,840 --> 01:04:40,320
Speaker 1: beer became a thing with it too, well, all connected.

1144
01:04:40,520 --> 01:04:42,560
Speaker 2: I mean, there is a science reason there. I think

1145
01:04:42,640 --> 01:04:46,479
Speaker 2: it's also I mean I think there's a cultural yes,

1146
01:04:46,720 --> 01:04:47,840
Speaker 2: of course element.

1147
01:04:48,560 --> 01:04:52,040
Speaker 3: This goes all the way to the top. I just

1148
01:04:52,280 --> 01:04:54,040
Speaker 3: I made a deal with myself there. I would say

1149
01:04:54,040 --> 01:04:57,000
Speaker 3: that at least once in this episode, I was waiting

1150
01:04:57,000 --> 01:04:58,640
Speaker 3: for a time when it would be appropriate. But I

1151
01:04:58,640 --> 01:05:01,200
Speaker 3: don't think that time's gonna gonna happen. So I'm just

1152
01:05:01,240 --> 01:05:02,360
Speaker 3: gonna throw it in there.

1153
01:05:02,440 --> 01:05:02,800
Speaker 1: You did it.

1154
01:05:02,840 --> 01:05:03,320
Speaker 2: Good job.

1155
01:05:03,400 --> 01:05:05,920
Speaker 3: Thank you, thank you, yeah, thank you for teaching me

1156
01:05:05,960 --> 01:05:09,480
Speaker 3: so much about Ranch, because, like many of us listening

1157
01:05:09,560 --> 01:05:13,440
Speaker 3: to today's episode, I'm familiar with it culturally, but for

1158
01:05:13,520 --> 01:05:17,120
Speaker 3: a long time I didn't know. I didn't know very

1159
01:05:17,200 --> 01:05:20,560
Speaker 3: much at all about the name or the science behind it.

1160
01:05:20,600 --> 01:05:23,200
Speaker 3: And it sounds like to redeem Ranch a bit. It

1161
01:05:23,880 --> 01:05:26,360
Speaker 3: has a reason to be on the table. This goes

1162
01:05:26,400 --> 01:05:28,520
Speaker 3: beyond taste. There's some solid science behind it.

1163
01:05:29,640 --> 01:05:31,720
Speaker 2: I would point out that blue cheese dressing would do

1164
01:05:31,760 --> 01:05:34,880
Speaker 2: the same spice thing that Branch does.

1165
01:05:35,200 --> 01:05:38,680
Speaker 6: All right, cool, trying to throw Ranch dressing life preserve

1166
01:05:40,080 --> 01:05:43,920
Speaker 6: I mean back, I mean technically, if you just like

1167
01:05:44,160 --> 01:05:46,120
Speaker 6: ate a pad of butter like, it would help too.

1168
01:05:46,280 --> 01:05:50,520
Speaker 2: I'm not necessarily recommending that you do that unless you

1169
01:05:50,600 --> 01:05:51,200
Speaker 2: want to.

1170
01:05:53,000 --> 01:05:54,400
Speaker 3: Unless you're at that point.

1171
01:05:56,120 --> 01:05:58,760
Speaker 1: We're trying to not be as judgmental as we have

1172
01:05:58,840 --> 01:06:03,800
Speaker 1: been throughout this whole episode, but as as the time

1173
01:06:03,960 --> 01:06:08,960
Speaker 1: for I was just discussing with our coworker Ramsey, who

1174
01:06:08,960 --> 01:06:12,920
Speaker 1: you will hear from soon. I love Super Bowl food.

1175
01:06:13,440 --> 01:06:15,840
Speaker 1: I don't watch football, and in fact, the past couple

1176
01:06:15,880 --> 01:06:18,760
Speaker 1: of years I have just had like a huge party,

1177
01:06:18,840 --> 01:06:23,080
Speaker 1: and the game is not even all like chicken Rea's

1178
01:06:23,120 --> 01:06:25,960
Speaker 1: pizza beer, and this year it is being held in

1179
01:06:26,000 --> 01:06:31,560
Speaker 1: our very own city. It is so maybe y'all, maybe

1180
01:06:31,600 --> 01:06:33,360
Speaker 1: I'll get one of those kigs Rich.

1181
01:06:33,840 --> 01:06:35,240
Speaker 3: Oh you mean the super Bowl?

1182
01:06:35,760 --> 01:06:36,040
Speaker 1: Yes?

1183
01:06:36,120 --> 01:06:38,160
Speaker 3: I thought you meant the party that you throw every

1184
01:06:38,240 --> 01:06:41,760
Speaker 3: year is being for some reason this year held.

1185
01:06:43,160 --> 01:06:46,440
Speaker 1: Or Yeah, I move all around wherever the super Bowl is.

1186
01:06:46,760 --> 01:06:48,680
Speaker 1: I am there, but I'm not watching it. I'm all

1187
01:06:48,720 --> 01:06:53,120
Speaker 1: eating chicken face. That's just that's just who I am.

1188
01:06:53,160 --> 01:06:54,880
Speaker 2: You're like in the stadium with your back turned and

1189
01:06:54,920 --> 01:06:57,000
Speaker 2: like a large clatter of food in the seat behind you.

1190
01:06:57,320 --> 01:07:01,960
Speaker 1: Yes, like purposely, I've got a headphone. Thanks on ignoring everyone.

1191
01:07:02,760 --> 01:07:07,520
Speaker 1: It's my ritual. But I think that brings us to

1192
01:07:07,560 --> 01:07:12,200
Speaker 1: the end of this ranch dressing episode. I would love

1193
01:07:12,240 --> 01:07:16,960
Speaker 1: to hear from listeners from other countries. Yeah, what do

1194
01:07:17,000 --> 01:07:20,200
Speaker 1: you think about all this? Have you ever eaten this flavor? Yes?

1195
01:07:20,560 --> 01:07:24,160
Speaker 3: What's the most popular condiment in your neck of the

1196
01:07:24,160 --> 01:07:27,560
Speaker 3: Global woods? And is it like ranch? Is there something

1197
01:07:27,680 --> 01:07:31,080
Speaker 3: like ranch in your country? In your area?

1198
01:07:31,280 --> 01:07:35,240
Speaker 1: Yeah? Yes, please please let us know. Thank you so

1199
01:07:35,360 --> 01:07:38,680
Speaker 1: much for joining us, Ben. Where can people find you?

1200
01:07:39,480 --> 01:07:42,600
Speaker 3: Oh? Yeah, thank you for having me. Let's see, like

1201
01:07:42,800 --> 01:07:46,040
Speaker 3: many of us here, I wear several different hats. You

1202
01:07:46,080 --> 01:07:49,760
Speaker 3: can find me on Stuff they Don't want you to Know,

1203
01:07:49,920 --> 01:07:53,360
Speaker 3: our podcast that separates the Fact from Fiction and all

1204
01:07:53,400 --> 01:07:57,400
Speaker 3: sorts of crazy allegations of the parent normal, government conspiracies

1205
01:07:57,440 --> 01:08:01,560
Speaker 3: and true crime in Fact. You can also find Lauren

1206
01:08:01,680 --> 01:08:05,600
Speaker 3: and Annie themselves dropping by Stuff they don't want you

1207
01:08:05,640 --> 01:08:08,760
Speaker 3: to know to make an appearance, so check out our

1208
01:08:08,840 --> 01:08:12,240
Speaker 3: food science episodes on how Nesley is super Villain. You

1209
01:08:12,280 --> 01:08:15,920
Speaker 3: can also learn about Annie's adventures in Australia. I also

1210
01:08:16,000 --> 01:08:18,759
Speaker 3: do a show called Ridiculous History that you might enjoy,

1211
01:08:19,160 --> 01:08:21,679
Speaker 3: which is what it says on the ten. It's about

1212
01:08:21,680 --> 01:08:25,479
Speaker 3: some of the most cartoonish, strange, dumbest, weirdest, most bizarre,

1213
01:08:25,520 --> 01:08:29,080
Speaker 3: and yes ridiculous things that we as a species have

1214
01:08:29,120 --> 01:08:32,439
Speaker 3: done throughout the span of human civilization. And there are

1215
01:08:32,560 --> 01:08:34,960
Speaker 3: more things, but we're all over the internet. I guess

1216
01:08:35,000 --> 01:08:36,559
Speaker 3: if you want to find out about him, you can

1217
01:08:36,600 --> 01:08:39,320
Speaker 3: follow me on my Instagram where I'm at in a

1218
01:08:39,360 --> 01:08:41,480
Speaker 3: burst of creativity at ben Bullen.

1219
01:08:42,960 --> 01:08:45,720
Speaker 1: Genius. Have I never thought of that?

1220
01:08:45,760 --> 01:08:48,439
Speaker 3: Wouldn't it be crazy if that handle instead was like

1221
01:08:48,800 --> 01:08:51,280
Speaker 3: Super Ranch Fan ninety nine.

1222
01:08:53,320 --> 01:08:54,000
Speaker 1: You should do that.

1223
01:08:54,800 --> 01:08:57,360
Speaker 2: I'm just saying for a little bit, can't tell you

1224
01:08:57,400 --> 01:08:57,800
Speaker 2: what to do.

1225
01:08:57,880 --> 01:09:03,680
Speaker 1: But and that brings us to the end of this

1226
01:09:03,720 --> 01:09:07,040
Speaker 1: classic episode. We hope that you enjoyed it as much

1227
01:09:07,200 --> 01:09:09,960
Speaker 1: as we did recording it the first time and bringing

1228
01:09:10,000 --> 01:09:11,360
Speaker 1: it back. It was really fun.

1229
01:09:11,520 --> 01:09:16,280
Speaker 2: Oh oh absolutely. Yeah for more from Ben Bollen. He

1230
01:09:16,400 --> 01:09:18,200
Speaker 2: is still on stuff they don't want you to know,

1231
01:09:18,880 --> 01:09:22,400
Speaker 2: which is now on Netflix. There's this whole thing where

1232
01:09:22,439 --> 01:09:26,200
Speaker 2: iHeart is putting some of its podcasts on Netflix now,

1233
01:09:26,360 --> 01:09:29,360
Speaker 2: and so you can see his face when he's talking.

1234
01:09:29,479 --> 01:09:32,720
Speaker 2: If that's a thing that you're into, you certainly can.

1235
01:09:33,160 --> 01:09:35,000
Speaker 1: It's a wild world out there.

1236
01:09:36,080 --> 01:09:40,599
Speaker 2: It is. It is. And if you have any thoughts

1237
01:09:40,760 --> 01:09:44,960
Speaker 2: or feelings or experiences with Branch, we would love to

1238
01:09:44,960 --> 01:09:45,519
Speaker 2: hear from you.

1239
01:09:46,439 --> 01:09:49,680
Speaker 1: Yes, any recipes are uses.

1240
01:09:49,400 --> 01:09:52,720
Speaker 2: I oh yeah, oh yeah. Maybe if you think you

1241
01:09:52,880 --> 01:09:56,719
Speaker 2: have the homemade ranch recipe that would turn Annie into.

1242
01:09:56,520 --> 01:10:01,240
Speaker 1: A believer, send it my way. Yeah, I will try

1243
01:10:01,280 --> 01:10:06,200
Speaker 1: it with an open mind. You can email us with

1244
01:10:06,360 --> 01:10:09,519
Speaker 1: any of these thoughts, recipes, what have you at Hello

1245
01:10:09,640 --> 01:10:10,880
Speaker 1: atsavorpod dot com.

1246
01:10:11,120 --> 01:10:13,559
Speaker 2: We are also on social media. You can find us

1247
01:10:13,640 --> 01:10:16,519
Speaker 2: on Instagram and blue Sky at Saber pod and we

1248
01:10:16,560 --> 01:10:19,040
Speaker 2: do hope to hear from you. Save is a production

1249
01:10:19,080 --> 01:10:21,800
Speaker 2: of iHeartRadio. For more podcasts from my heart Radio, you

1250
01:10:21,800 --> 01:10:25,080
Speaker 2: can visit the iHeartRadio app, Apple Podcasts, or wherever you

1251
01:10:25,120 --> 01:10:27,760
Speaker 2: listen to your favorite shows. Thanks as always to our

1252
01:10:27,760 --> 01:10:30,920
Speaker 2: super producers Dylan Fagan and Andrew Howard. Thanks to you

1253
01:10:30,960 --> 01:10:32,840
Speaker 2: for listening, and we hope that lots more good things

1254
01:10:32,880 --> 01:10:41,559
Speaker 2: are coming your way.