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Speaker 1: and Bobby Bones on Audible. Start listening now with a

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Speaker 1: heart or text I Heeart to five hundred, five hundred.

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Speaker 1: My next guest is on the line. Let's bring them

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Speaker 1: on board. A long time we talked, we talked through LinkedIn,

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Speaker 1: but it's great because we go all the way back

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Speaker 1: to Los Angeles, back in the day. My next guest company,

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Speaker 1: sun Wise Media, strongly believes that there is a void

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Speaker 1: or television of family friendly and aspirational programming directed to

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Speaker 1: African American viewers the field of voids. Sun Wise Media

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Speaker 1: produces and distributes original and acquired content to broadcast on

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Speaker 1: cable and s P o D platforms all over the world.

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Speaker 1: Please welcome to Money Making Conversation with Carlo Handy. Hi

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Speaker 1: Don Carlo, Yes, how you first of all work of

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Speaker 1: the Rashan mcdale's New World where you met me back

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Speaker 1: in the l a days. How you doing, Yeah, I'm good,

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Speaker 1: I'm good. How are you this morning? I'm really good.

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Speaker 1: Before we get started, please tell everybody about about I

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Speaker 1: kind of like summarized it in the intro, but somewhat

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Speaker 1: sun Wise Media what is that? And then we're gonna

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Speaker 1: talk about your journey to get into some Wise Media. Yeah.

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Speaker 1: So some Wise Media is a you know, production company's studio,

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Speaker 1: but we specialize in syndicating content. And what that means

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Speaker 1: is we create our own content. We own the content

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Speaker 1: we create, and we distributed to stations around the country

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Speaker 1: um for for consumers to view basically skipping over that

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Speaker 1: going to the network process, going straight to the station's

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Speaker 1: absolutely because you have that you because you've developed what

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Speaker 1: they say, the resume of respect because you know it

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Speaker 1: was that Bouncing network. So please just tell everybody exactly

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Speaker 1: what Bounce network is and the and the and the

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Speaker 1: media reach abounds. Yeah. So I started um A bounced

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Speaker 1: about it a year after they got established doing um

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Speaker 1: doing all the original programming and and you know, over

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Speaker 1: the last five years that company grew a lot from

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Speaker 1: twenty two million homes too, I believe in you know,

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Speaker 1: up in the eighty plus million homes now. Um and

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Speaker 1: you know, just getting a lot of attraction and popularity

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Speaker 1: over the years while I was there, and you know,

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Speaker 1: created several shows they're like Saints and Centers and helped

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Speaker 1: do um um a lot of the sitcoms that Bentley

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Speaker 1: Evans does over there and um and brought the Trumpet

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Speaker 1: Awards over there. So we just you know, we're able

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Speaker 1: to do a lot of different things that to to

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Speaker 1: create an offering for mainly audiences that watched TV over

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Speaker 1: the air, you know that don't have cable, and you

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Speaker 1: know there's some cable coverage every in some areas, but

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Speaker 1: mostly you know, for the viewers that are over the

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Speaker 1: air that didn't have any African American programming, you know

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Speaker 1: that they could watch. Well, that's important that you said,

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Speaker 1: because you know, that's the first time I heard that,

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Speaker 1: because of the fact that this because your shows basically

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Speaker 1: you know, at Antana, you you don't have to go

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Speaker 1: through a cable service because we're all tied to the

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Speaker 1: direct TV. It feels like it is okayble, but you're

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Speaker 1: saying that it's basically free TV, right exactly exactly I mean.

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Speaker 1: And you know, most free TV is uh you know,

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Speaker 1: also available on cable and some but but but but

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Speaker 1: you know, just like uh, you know, your radio show

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Speaker 1: for instance, if you're driving in your car, if you're

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Speaker 1: on a terrestrial station, you get it for free, you

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Speaker 1: know what I mean. And so that that's a value

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Speaker 1: to a lot of people. You know, not everybody has,

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Speaker 1: you know, a hundred dollars of months to pay for cable.

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Speaker 1: So so that that's you know, and not only and

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Speaker 1: not not only that. Nowadays people are choosing the stream

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Speaker 1: and do other things, um, and so the free offering

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Speaker 1: of over the air to rest your rad l n

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Speaker 1: t V is a supplemental to we know, whatever they're

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Speaker 1: getting all the card from Netflix or who or whatever. Okay,

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Speaker 1: like Will the Fall with the CEO of Sunwise Media.

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Speaker 1: You know, he was former senior vice president of Original

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Speaker 1: program for Bounce TV. And I always feel like, you know,

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Speaker 1: I'm always getting educated on my show because of the

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Speaker 1: fact that when you say that, I really didn't realize

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Speaker 1: that was the case, because, like I said, I'm tied

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Speaker 1: into direct TV, I'm tied into either Warner Cable or

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Speaker 1: Cox or Infinity. So I've always just felt I was

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Speaker 1: on cable. But you're saying that Bounced TV that was

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Speaker 1: one of the strong selling points is that, like you said,

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Speaker 1: there's a difference between terrestrial and there's a difference between

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Speaker 1: X and radio service through serious and that's what one

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Speaker 1: of the advantages in which enhanced the growth of the

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Speaker 1: Bounced TV network. Now, because you now have that relationship,

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Speaker 1: does that give you an end to be one of

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Speaker 1: these people you can take programming back to Bounce, to

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Speaker 1: to to to UH to get on their their network.

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Speaker 1: Are that's just one of the assets that you have

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Speaker 1: in your tool box. Well, I mean over the over

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Speaker 1: the years, you know, I worked with BT, I worked

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Speaker 1: with v H one, you know, I worked with UM

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Speaker 1: a lot of a lot of different stations. And so

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Speaker 1: will build a network of build a network of folks

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Speaker 1: that I can reach out to over the years for

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Speaker 1: different circumstances, and that that that's one of my assets.

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Speaker 1: But ultimately the reason why I created the syndication UM.

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Speaker 1: This this UH the model that I'm doing now with

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Speaker 1: with the programming. You know, I'm not the first to

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Speaker 1: do it by far, but I feel like, you know,

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Speaker 1: the it gives me a little bit more leverage not

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Speaker 1: to have to go to too many middlemen to get

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Speaker 1: my my content on television. You know, one of the

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Speaker 1: one of the things I'm doing now is more of

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Speaker 1: a business to business strategy where I'm offering value to

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Speaker 1: these stations for it with my content. And you know,

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Speaker 1: in exchange, you know, we get to share and split

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Speaker 1: into in the in the in the revenue of that content. So, okay,

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Speaker 1: now you get into the business side, you know, Rashan

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Speaker 1: just gut it up on the mic phone now, you know,

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Speaker 1: because it's money making conversations. Now call now, let's talk,

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Speaker 1: let's talk. Let's just tell everybody about this young man. Okay,

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Speaker 1: because when you when you become the vice president of

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Speaker 1: a network like Bounce TV, everybody got a TV idea,

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Speaker 1: everybody pitching to you. Now you have a successful production company,

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Speaker 1: it's the same thing. How do how does an individual

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Speaker 1: who's listening to the show, who probably hear it on

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Speaker 1: podcasts or here on series exam or here their live

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Speaker 1: right now, how do they pitch shows to your production company?

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Speaker 1: And how do they get to your production company? Sunwise

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Speaker 1: the media, Yeah, you can. Anybody can go to some

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Speaker 1: wise media dot com. And you know, you just cook

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Speaker 1: the contract us and send a note about what you're

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Speaker 1: trying to do. We we we typically UM you know,

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Speaker 1: look to have agents or you know, people that we

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Speaker 1: know contact us to solicit content UM because you know

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Speaker 1: it should be overwhelming. You know a lot of people

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Speaker 1: have ideas. It's and then one more time, a lot

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Speaker 1: of people got ideas and they act like you stole

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Speaker 1: the idea if they pitch it to and not only

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Speaker 1: and not only that, though, I think that a lot

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Speaker 1: of people have you know, here's what happens. There's a

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Speaker 1: term in our industry called m O P or MOP

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Speaker 1: most often pitched. You know that there's a there's uh.

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Speaker 1: You know, a lot of people have these ideas, these

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Speaker 1: epiphanies in their sleep. They wake up they're like, oh,

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Speaker 1: this is a great TV idea, but they miss they

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Speaker 1: missed a step. They don't research if it's been done before,

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Speaker 1: or maybe why it doesn't exist already. And there's a

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Speaker 1: lot of different reasons why certain shows don't exist. But

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Speaker 1: you know, you'd be surprised how often I get pitched

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Speaker 1: the show that's are either already on TV or it

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Speaker 1: was on TV five years ago, um and um and

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Speaker 1: and and and then or you know it's in development

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Speaker 1: right now. You just gotta have the right sauce. So

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Speaker 1: I would say this to most people. If you have

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Speaker 1: an idea, you know TV, selling TV shows is not

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Speaker 1: just about the idea. You have to package it. So

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Speaker 1: you know, packaging it means get you know, assigning a

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Speaker 1: talent to it, or a producer that's well known, or

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Speaker 1: a um or some kind of unique access, especially in

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Speaker 1: reality TV. You know, some kind of unique assets that

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Speaker 1: only you have and that's your show. Those elements make

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Speaker 1: up the show, not the idea. Okay. So a guy

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Speaker 1: like Roshan McDonald, you know, people always coming to me

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Speaker 1: and I always because I'm developing shows. Let's do a scenario,

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Speaker 1: and how would I come to your company and say,

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Speaker 1: are you looking for a certain type of TV show

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Speaker 1: like you did mention r John mores drop this year

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Speaker 1: with your reality shows? What are you looking for? I

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Speaker 1: hear the word family friendly, I hear original content? What

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Speaker 1: are you looking for? Just to just to stop people

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Speaker 1: just for just throwing I got the next American idol.

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Speaker 1: I got the because because let's let's be real about it.

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Speaker 1: Because he already says that his success is bates on budgets,

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Speaker 1: bringing in shows as a certain cost factor, and also

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Speaker 1: being able to a timeline. It's a it's something that

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Speaker 1: you know byron Isline has mastered. Is something that that

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Speaker 1: that Tyler Perry has mastered and and people are using

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Speaker 1: that model consistently. Bounces Masters along with Bentley Evans, has

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Speaker 1: mastered that and created some very successful sitcoms on Bounce Network.

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Speaker 1: If you don't know Bentley Evans, he created Martin, he

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Speaker 1: created Jamie Fox. So we're talking successful people in this

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Speaker 1: business who have who have been at one level financially

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Speaker 1: realize these models works at this this model works at

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Speaker 1: this level. Tell us how what do we bring to

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Speaker 1: you to get your attention at Sunwise Media. Well, I

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Speaker 1: like things that aren't necessarily always on already on TV.

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Speaker 1: You know, I don't want to do a version of

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Speaker 1: something else. So so if it hasn't been televised, if

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Speaker 1: it hasn't been exploited in a way where where no one,

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Speaker 1: you know, where there's an audience for it, but they

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Speaker 1: haven't been able to see it on TV, That's that's

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Speaker 1: what I wanna That's what I want to talk about.

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Speaker 1: Um In addition to that, you know, one of the

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Speaker 1: one of the things that we've done is, for instance,

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Speaker 1: we partnered with another UM entity called Sore Radio to

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Speaker 1: do the Gospel Radio Awards and we shot that uh

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Speaker 1: this past month in in Chicago and now will be

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Speaker 1: coming out in fourth quarter. And but that's a unique thing.

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Speaker 1: It's an event that already was happening, and you know,

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Speaker 1: we brought our cameras, we brought our know how to

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Speaker 1: get it produced, and now that's gonna be something that

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Speaker 1: we do annually. UM. They're in the Chicago area, and

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Speaker 1: so this year we had Michelle Williams, we had Donald Lawrence,

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Speaker 1: we had um uh Le, Andrew Johnson, has Karia Walker,

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Speaker 1: Jack Harrison, and so all these folks were already in place.

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Speaker 1: And so when when we had that when when the

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Speaker 1: when they approached me about syndicating that award show, That

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Speaker 1: wasn't like it wasn't like I had to figure it

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Speaker 1: out from scratch. It wasn't like having an idea, but

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Speaker 1: he actually had something that was happening and there was

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Speaker 1: a timeline, there was a deadline, and we came up

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Speaker 1: with a strategy to produce it on a consistent basis.

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Speaker 1: Back I thought we're gonna be back with your money

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Speaker 1: Making conversation because I wanted to talk about that syndication

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Speaker 1: and talk about new shows and original shows and obtaining shows.

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Speaker 1: On money Making Conversation, The CEO of Sunwise Media Recallo Handy. Hi,

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Speaker 1: This ra Sean McDonald, and you're are listening to money

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Speaker 1: Making Conversations on the phone is a recaller. Handy most

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Speaker 1: recently served as Senior Vice President of Original Programming for

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Speaker 1: Bounce TV, where he participated in the creation and production

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Speaker 1: of many of the network's top shows, drama, sitcoms, musical specials,

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Speaker 1: stand up specials, and unscripted content. He served as an

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Speaker 1: EP or executive producer of the networks hit drama Saints

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Speaker 1: and Centers, which I watched on Sunday's and the popular

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Speaker 1: sitcoms Man and Wife which is David Tamlerman Family Time

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Speaker 1: and in the Cut. These shows produced and created by

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Speaker 1: Bentley Evans, but there also one of his specialties is directing, talent,

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Speaker 1: telling stories, editing something out of nothing. Please welcome back

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Speaker 1: to the show. Uh. The CEO of sun Wise Media

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Speaker 1: recall O Handy, how you don't recall I'm doing well?

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Speaker 1: Thank you for that introduction, he recall, I'm laying you

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Speaker 1: out now, I'm lay you out. Well, you know the

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Speaker 1: thing about this is that when you when you come

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Speaker 1: on this show, because there's never been a show like

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Speaker 1: this that really goes into kind of like talking to

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Speaker 1: people behind the scenes, the really the movies and shakers

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Speaker 1: of why these shows get on TV. But again, but

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Speaker 1: but then you are the busiest people in the industry

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Speaker 1: because you have to because, like they said, everything that's

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Speaker 1: you're throwing the wall does not stick, and television there's

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Speaker 1: a big example of that because you can be I

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Speaker 1: always tell people, do not buy a new car when

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Speaker 1: your show starts, because you never know if it's gonna

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Speaker 1: hang in there and ride out a long term opportunity.

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Speaker 1: So so when you when you see these opportunities. Was

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Speaker 1: talking about the gospel show that, like you said, it

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Speaker 1: was an original programming that you was able to come

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Speaker 1: in and put your production gears around it, and now

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Speaker 1: it's syndicated on TV. Is that Are you looking for

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Speaker 1: projects like that or I'm just trying to let the

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Speaker 1: people out there know because there are a lot of

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Speaker 1: like like Black Black Girls Rock was kind of like

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Speaker 1: that for b E. T. It was a show that

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Speaker 1: was already being done, being done on the regular basis,

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Speaker 1: and BT just came down there and wrapped their media

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Speaker 1: arms around it, and now is one of the most

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Speaker 1: popular shows on b ET. And that's the same thing

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Speaker 1: you did with this gospel show that's being hosted by

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Speaker 1: Michelle Williams. Correct correct, correct, And And that's really you know,

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Speaker 1: the main thing that we want to do is really

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Speaker 1: build our business around these these annual events. And then

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Speaker 1: there's also you know, some film projects and some um,

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Speaker 1: some other things that we do that are more longer

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Speaker 1: term processes to develop up and get distributed. But but

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Speaker 1: but the main thing I'm doing are these quarterly and

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Speaker 1: annual specials um and you know, right right right now,

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Speaker 1: we have Unsolved History airing, which is another quarterly special

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Speaker 1: we did in April that's still airing in different markets

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Speaker 1: all the way to the end of May, basically about

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Speaker 1: Martin Luther King Jr's um brother, A d King in

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Speaker 1: his death. Yeah, so let me ask you this now

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Speaker 1: because I want to. I really wanted. One thing I've

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Speaker 1: learned about this show and mature as a person trying

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Speaker 1: to gather information, is that you're doing something that's unique

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Speaker 1: in the stuff that, Like I said, there are other

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Speaker 1: people are doing it, but you're doing syndication, which is

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Speaker 1: also not so much network, which is not so much

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Speaker 1: the Netflix, which is the popular streaming network. We have

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Speaker 1: an Amazon out there, you have Hulu. So what's exactly

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Speaker 1: a syndication Because a show, one of your show can

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Speaker 1: appear on NBC compear on the CBS network, and appear

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Speaker 1: on a c W network. That's what's syndication. Why is

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Speaker 1: that a popular form of distribution? Well, a lot of

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Speaker 1: people don't realize that when you're watching you know, your

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Speaker 1: local CW or your local ABC, you know they don't

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Speaker 1: program twenty four hours of television. You know, CW, for example,

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Speaker 1: generally has about four hours of programming per day. So

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Speaker 1: if you're that local station, you know you you have

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Speaker 1: some news, right, you do your your afternoon news, you

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Speaker 1: do your evening news, but beyond that, you have to

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Speaker 1: fill the rest of the program And so a lot

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Speaker 1: of your daytime television is syndications. So a lot of

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Speaker 1: your talk shows, your court shows, those are owned by

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Speaker 1: companies like mine, and we produce them and we make

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Speaker 1: a deal with various stations, which is why I like

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Speaker 1: the show like Judge Duty, doesn't come on the same

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Speaker 1: channel at the same time, the same you know, um

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Speaker 1: place in every city. It's a different deal in every city.

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Speaker 1: And so that's that's how that's how I distribute my content,

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Speaker 1: you know, direct to the stations. There's a few station

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Speaker 1: group relationships that I have and and and they syndicate

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Speaker 1: our content and we rely heavily on our partnerships to

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Speaker 1: deliver the content. And one thing I'll say that I

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Speaker 1: think I failed to mention earlier about the content that

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Speaker 1: we produced is we're really serving you know, the African

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Speaker 1: American audience family content. That's that there's really an area,

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Speaker 1: um that's underserved. You know, when I turned on the

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Speaker 1: TV to like, you know, share certain things with my

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Speaker 1: kids about our story, about about about African American family life,

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Speaker 1: you know, I don't see a lot of that on television.

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Speaker 1: And so this these are the kind of this is

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Speaker 1: the kind of content. I'm focused on. Content that really

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Speaker 1: is uh African American skiering content. But for the whole

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Speaker 1: family that's really important because my whole career has been

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Speaker 1: African American programming. When I first started writing sitcoms with

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Speaker 1: Steve Harvey, on ABC and Me and the Boys. Then

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Speaker 1: I went to Parents who over Robert Townsend, and I

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Speaker 1: went to the artistiny O Hall sitcom, and I went

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Speaker 1: to the Sister Sister six sitcom with Tier and Tamara Maori.

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Speaker 1: Then I went to the Jamie Foxx Show on w

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Speaker 1: and then I went over to the Monique Show, which

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Speaker 1: was The Parkers at the time. So and then of

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Speaker 1: course I managed Steve Harvey. So I understand exactly what

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Speaker 1: you're saying. And my goal has always been, and my

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Speaker 1: reputation has always been family friendly programming, programming that you

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Speaker 1: can sit down with your kids, And basically that's been

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Speaker 1: my legacy. I get a kick out of people telling

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Speaker 1: me they grew up watching my programming. And I feel

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Speaker 1: that the area that you're reaching into does change in effect,

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Speaker 1: not only just adult lives, but children lives going up.

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Speaker 1: And I think that's important that you're doing that. Recall,

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Speaker 1: I want to I want to just say, don't, don't

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Speaker 1: don't lose that mission, my friend, now appreciate you. Now,

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Speaker 1: with that being said, what's what's coming down the pike?

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Speaker 1: Anything else? Is anything you you're pitching anything coming on

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Speaker 1: this weekend that we should be looking at this part

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Speaker 1: of your brand. Yeah, well I think the Unsolved History

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Speaker 1: without Gordon is making it round. So it's gonna air

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Speaker 1: um in New York on It's gonna air in New

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Speaker 1: York UM on the twenty six on this Saturday. UM.

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Speaker 1: And then we have some productions, some things in production. UM.

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Speaker 1: You know, we're actually gonna be be bringing into next

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Speaker 1: year domino tournaments into television as well. Come on nine,

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Speaker 1: Come on nine. I'm gonna so many people have tried

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Speaker 1: to do that, man, because of your calls. You know, Spade,

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Speaker 1: you know poker, Poker's big, you know, bowling is big

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Speaker 1: on TV. Poker's big on two. So how are you

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Speaker 1: gonna pull off this domino tournament? I really because I'm

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Speaker 1: will be right there, man, because you know, because Steve

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Speaker 1: and I at the Neighborhood Awards, we always had domino tournaments.

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Speaker 1: In fact, in l A, we started domino tournaments back

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Speaker 1: in two thousand, two thousand three, and I just and people,

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Speaker 1: we we just could never figure out. And I think

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Speaker 1: b Et tried to do a domino tournament on the

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Speaker 1: air to say that you're trying to do that today. Man,

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Speaker 1: I commend you, man, because you know there's an audience

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Speaker 1: out there for that. Yeah. Well, I'm actually we actually

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Speaker 1: just the partnership with you the other Universal Domino League

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Speaker 1: and they do nine events a year, and we actually

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Speaker 1: have an event this summer this weekend in Las Vegas

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Speaker 1: and will be by streaming. So if you follow um

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Speaker 1: um Universal Domino League or follow some wise Media or

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Speaker 1: at Ricarlo um, I will definitely be posting up information

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Speaker 1: on that. And um you know we we we hope

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Speaker 1: to get the first UM special on the air by

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Speaker 1: by first quarter nineteen. Well you know, well, you know

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Speaker 1: you could put some celebrities in that. Man, get Crazy,

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Speaker 1: Anthony Anderson, Steve Hoggs, all these folks that think they

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Speaker 1: can play domino. So you know there will be no

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Speaker 1: shortage of athletes and celebrities they want to be a

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Speaker 1: part of this. So so I'm a champion for you

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Speaker 1: to continue with that because it's just been waiting to

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Speaker 1: happen and nobody has successfully poured it off. And I'm

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Speaker 1: glad that you've tied to a professional league because that's

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Speaker 1: what they do. Yeah, exactly, and so we we have

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Speaker 1: all the all the elements to to kind of make

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Speaker 1: it happened. We just need to you know, all get

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Speaker 1: all get behind it in a way where there's not

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Speaker 1: a lot of middlemen to stop it, you know what

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Speaker 1: I mean. So that's what happens a lot of these networks,

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Speaker 1: you know, you know, for example, a lot I give

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Speaker 1: a perfect example, like with Saints and Centers. You know,

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Speaker 1: no one know that that idea had been out there

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Speaker 1: for a long time, and and until until we started

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Speaker 1: to go down that path and actually decided to make

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Speaker 1: it happen. You know, no one wanted to. Everyone was

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Speaker 1: to stay away from a drama about the church, even

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Speaker 1: though that's where most of the drama is um And

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Speaker 1: so you know, I'm making those kind of strides in

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Speaker 1: the areas that you know either have been difficult or

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Speaker 1: you know, road less traveled. Well, I'm on the phone

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Speaker 1: with an Oakland kid, Oakland native, you know, Rise Up

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Speaker 1: Oakland because they rise it up in syndication Rising Up

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Speaker 1: and in uh the TV syndication. I'm just happy for you.

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Speaker 1: I'm glad that I contacted you through LinkedIn and how

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Speaker 1: much of social media playing in your and your business

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Speaker 1: in your format, because I definitely want to post your

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Speaker 1: event in Vegas on my social media because I'm a fan.

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Speaker 1: I want to promote. I want you to win in

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Speaker 1: that area because, like I said, I've been sitting on

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Speaker 1: the top of it for like fifteen years and hadn't

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Speaker 1: have not been able to figure it out. And for

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Speaker 1: you to be moving forward in that direction with the

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Speaker 1: Domino Tournament, I want to at least say I helped him.

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Speaker 1: I helped him. So social media playing out in your life,

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Speaker 1: in your business as sun Wise Media, well, you know,

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Speaker 1: nowadays social media is such an important part and and

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Speaker 1: uh I'm actually um learning more and more about it

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Speaker 1: every day. Is how to navigate through the one the

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Speaker 1: one the one difficult part is how to quantify you know,

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Speaker 1: the social reach into actual capital or currency for sponsors.

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Speaker 1: And so you know what I've been doing is I

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00:22:47,240 --> 00:22:49,480
Speaker 1: made some partnerships, Like I partnered with black Tree TV

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Speaker 1: on some of the things that we're doing because they

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Speaker 1: already have some of that you know, those elements, and

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Speaker 1: they helped promote our events and promote the things that

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Speaker 1: we're doing. Um, you know, I think that nowadays it's

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Speaker 1: not really about just social media. It's about influence, you

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00:23:04,600 --> 00:23:06,680
Speaker 1: know what I mean. And so partnering with people that

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Speaker 1: have an audience that's paying attention to them to to

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Speaker 1: help build your audience. You know, that's that's that's that's

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Speaker 1: how jay Z kind of looked at the whole marketing thing.

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Speaker 1: You know, you partner with someone else to to to

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Speaker 1: double your audience, you know, to make yourself exactly and

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Speaker 1: and and and and it's all reciprocal. So I think,

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Speaker 1: you know, just as black folks in general, you know,

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Speaker 1: instead of looking to outside, you know, we should use

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Speaker 1: more of social media and our own influence to boast

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Speaker 1: for each other more and everything grow. You know, I'm

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Speaker 1: using my influence to help you be successful. And Ricarlo,

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Speaker 1: I'm just great. I'm just great that you're you're you're

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