WEBVTT - The American Toymaker Caught in Trump’s Trade War

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<v Speaker 1>This holiday season, families around the US are grappling with

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<v Speaker 1>stubborn inflation and higher prices on virtually everything, including holiday gifts.

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<v Speaker 1>President Trump's tariff policies have hit a broad range of industries,

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<v Speaker 1>including toymakers. But earlier this year, one Chicago based toymaker

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<v Speaker 1>with manufacturers in China decided to hit back with a lawsuit,

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<v Speaker 1>and that case has found its way to the Supreme Court.

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<v Speaker 1>Arguments in the case started on November fifth, and the

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<v Speaker 1>Supreme Court's decision, when it comes down, could support or

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<v Speaker 1>upend a key piece of the Trump Administration's legal justification

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<v Speaker 1>for many of the tariffs. In the meantime, the Big

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<v Speaker 1>Take Asia team has been tracking this story closely. We've

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<v Speaker 1>reported out how the tariffs have impacted learning resources on

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<v Speaker 1>the ground in Illinois. Wears headquartered in China, were produced

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<v Speaker 1>toys for decades in Vietnam, were setting up a new

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<v Speaker 1>manufacturing hub, and back to the US to small town

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<v Speaker 1>Indiana to meet a family that can't afford to buy

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<v Speaker 1>from this American toy company. Over the next few days,

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<v Speaker 1>we'll bring you our reporting on this high stakes lawsuit,

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<v Speaker 1>the company's battle to hedge tariff risks, and consumer frustration

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<v Speaker 1>with rising prices.

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<v Speaker 2>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 1>On a summer morning, a group of US Americans, Chinese,

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<v Speaker 1>and Vietnamese are packed in a van. We're moving fast

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<v Speaker 1>on a brand new highway that slices through Vietnam's Red

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<v Speaker 1>River Delta. We're on our way to a toy factory,

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<v Speaker 1>but just a few hundred yards away from the factory gate,

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<v Speaker 1>we've come to a dead halt stem meet by an

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<v Speaker 1>unexpected obstacle. Huge puddles.

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<v Speaker 2>Apparently didn't identify the that's.

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<v Speaker 1>The road leading to the factory gate is pocked marked

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<v Speaker 1>with water filled potholes as big as truck tires. The

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<v Speaker 1>only option is to get out and walk the last

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<v Speaker 1>hundred yards.

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<v Speaker 3>Okay, just this theory.

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<v Speaker 1>It's barely nine am and it's already ninety degrees. My

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<v Speaker 1>travel companion is ready to face the heat.

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<v Speaker 4>It's hard to dress for these factory tours. I've now

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<v Speaker 4>just basically green and a tire of a t shirt

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<v Speaker 4>and some sort of very light white pants.

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<v Speaker 1>I'm here with Alana Woldenberg Ruffman, vice president of marketing

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<v Speaker 1>and product development for Learning Resources, a family run toy

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<v Speaker 1>company just outside of Chicago. She's a mechanical engineer by

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<v Speaker 1>training and helps run the family business alongside her dad,

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<v Speaker 1>CEO Rick Woldenberg, and her two brothers.

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<v Speaker 5>You know, some of my earliest memories with toy as

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<v Speaker 5>would be like the Learning Resources cash register, or like

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<v Speaker 5>the Pretend phone, which is a little dated at this point.

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<v Speaker 5>You need the Pretend iPhone.

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<v Speaker 1>The company traces its roots back more than a century

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<v Speaker 1>ago to Lana's great grandfather. These days, if you have

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<v Speaker 1>young kids, there's a chance you know their products. Botley

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<v Speaker 1>the coding robot, and Pretend cash registers are hit with consumers.

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<v Speaker 6>Hey do you see money? Yes, this is the pretendent plane,

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<v Speaker 6>Learning Resources cash registered.

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<v Speaker 1>Most of these toys are made in China and sold

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<v Speaker 1>through major retailers like Target and Walmart. For years, it

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<v Speaker 1>was a winning formula. Efficient Chinese factories produced low cost

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<v Speaker 1>goods and American consumers benefited with affordable prices. But President

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<v Speaker 1>Donald Trump's returned to the White House, an escalation of

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<v Speaker 1>the trade war that he began in his first term

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<v Speaker 1>has upended that formula. On April second, Trump announced the

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<v Speaker 1>steepest American tariffs in more than a century, with a

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<v Speaker 1>ten percent minimum tariff and even higher duties on some

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<v Speaker 1>sixty nations, starting with China.

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<v Speaker 7>So if you look at that China first row, China

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<v Speaker 7>sixty seven percent, that's tariffs charged to the USA, including

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<v Speaker 7>currency manipulation and trade barriers.

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<v Speaker 1>For Learning Resources, this was a gut punch. The company

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<v Speaker 1>had already started shifting production out of China during Trump's

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<v Speaker 1>first term, but at the beginning of the year, about

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<v Speaker 1>sixty percent of its toys were still made there. Here's

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<v Speaker 1>Alana at one hundred and forty five percent.

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<v Speaker 8>It's a van on our products. People didn't know what

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<v Speaker 8>was going to happen to our business.

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<v Speaker 1>Within weeks, Learning Resources took the Trump administration to court

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<v Speaker 1>and won. A district judge in Washington, d C. Ruled

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<v Speaker 1>the presidences to were illegal, but the levee stayed in

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<v Speaker 1>place as Trump appealed. Now the case is headed to

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<v Speaker 1>the Supreme Court, with arguments set for next week.

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<v Speaker 8>We're the only private company that brought our own lawsuit.

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<v Speaker 8>We were kind of faced with the decision of die

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<v Speaker 8>or do something.

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<v Speaker 1>While battling it out in court, the company also began

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<v Speaker 1>rebuilding the manufacturing network it has spent decades developing.

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<v Speaker 8>We don't know what the tariff rates are going to

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<v Speaker 8>be at any given time on any given day, and

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<v Speaker 8>so we're proactively out here trying to diversifire our supply

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<v Speaker 8>chain so that we are able to ride the waves.

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<v Speaker 8>At the end of the day, We're just we're betting

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<v Speaker 8>it is highly likely that some products that we move,

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<v Speaker 8>we will have to move again.

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<v Speaker 1>We're following along as Learning Resources is forced to shift

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<v Speaker 1>its supply chain to Vietnam, and as the company tries

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<v Speaker 1>to move forward, it's also confronting a hard truth. China's

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<v Speaker 1>manufacturing infrastructure, built over decades isn't some thing you can

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<v Speaker 1>walk away from overnight.

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<v Speaker 8>Because China has been manufacturing hub for so long, it

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<v Speaker 8>developed a lot of expertise. That same infrastructure doesn't exist

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<v Speaker 8>anywhere else in the world today.

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<v Speaker 1>This is the big take Asia from Bloomberg News. I'm

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<v Speaker 1>Wanha today on the show. You can move manufacturing out

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<v Speaker 1>of China, but can you really take China out of manufacturing?

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<v Speaker 1>We hit the road with an American toymaker caught in

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<v Speaker 1>the crosshairs of Trump's shifting trade policy and uncover the

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<v Speaker 1>hidden costs of trying to stay one step ahead. Before

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<v Speaker 1>this trip, I hadn't been back to northern Vietnam since

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<v Speaker 1>the pandemic. I was born in Saigon when it was

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<v Speaker 1>still the capital of South Vietnam, a country divided by war.

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<v Speaker 1>After the US withdrew in defeat in nineteen seventy five,

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<v Speaker 1>the country was unified under Communist rule, but it was

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<v Speaker 1>left deeply impoverished. Families like mine, who had fought on

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<v Speaker 1>the losing side faced bleak futures. Here's my dad recounting

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<v Speaker 1>the fears that gripped him after the war ended.

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<v Speaker 3>I feel danger. I don't know when they kept me

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<v Speaker 3>put to the yale, and I don't know what it

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<v Speaker 3>can do because I am a soldier.

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<v Speaker 1>My dad fought for South Vietnam against the Communist forces.

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<v Speaker 1>After the war, soldiers like him were sent to re

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<v Speaker 1>education camps and their families were branded as traders. They

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<v Speaker 1>were denied access to jobs, higher education, opportunities to improve

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<v Speaker 1>their lives.

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<v Speaker 3>Then I don't see a future for me. Then how

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<v Speaker 3>about you, guy? You know no future. That's the reason

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<v Speaker 3>we tried to escape. You know, weder to go leave Vietnam,

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<v Speaker 3>we go.

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<v Speaker 1>We fled as boat refugees. When I was a child,

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<v Speaker 1>and we settled in California. I still remember my parents

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<v Speaker 1>reading letters from relatives back home. My mom reduced to

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<v Speaker 1>tears by the accounts of failed harvests, the lack of medicine,

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<v Speaker 1>and please for financial help. In the late eighties, Vietnam

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<v Speaker 1>began economic reforms, but it wasn't until nineteen ninety four,

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<v Speaker 1>when the US lifted a decades long trade embargo, that

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<v Speaker 1>the country truly opened to global trade.

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<v Speaker 7>A year after Vietnam and the US signed a historic

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<v Speaker 7>trade pact, sales at this garment factory in Hanoi have

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<v Speaker 7>hit record levels.

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<v Speaker 1>Orders in twenty ten, more than thirty years after my

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<v Speaker 1>family left, I was hired as Bloomberg's Vietnam Beer chief

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<v Speaker 1>in Hanoi, where we chronicled the country's growing manufacturing prowess.

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<v Speaker 1>I followed Vietnam's rise since then, but nothing prepared me

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<v Speaker 1>for the pace of change I'm seeing now while look

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<v Speaker 1>all of us is how much construction. We're heading to

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<v Speaker 1>a factory called dum Fun. It's tucked inside an industrial

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<v Speaker 1>park in the town of Fuli, about an hour's drive

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<v Speaker 1>south of Hanoi and roughly one hundred and thirty miles

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<v Speaker 1>from the Chinese border. The industrial zone was approved in

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<v Speaker 1>twenty seventeen, just months after President Trump first took office

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<v Speaker 1>and began threatening China with trade actions. Within two years,

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<v Speaker 1>rice fields were transformed into a sprawling complex of factories

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<v Speaker 1>dum Fun stretching nearly two football fields. Long was started

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<v Speaker 1>by a Chinese entrepreneur who ran a manufacturing plant in

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<v Speaker 1>eastern China for fifteen years.

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<v Speaker 9>They are tiny, like got a big palm in the front.

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<v Speaker 1>That's Jimmy Lee, a manager from Longshore. The company makes

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<v Speaker 1>toys in China and is a longtime partner of Learning

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<v Speaker 1>Resources in Vietnam. They're helping to connect the America Company

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<v Speaker 1>to factories like this one, with Jimmy often on the

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<v Speaker 1>ground to oversee projects. He's talking about the pond at

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<v Speaker 1>the factory gate. In Chinese culture, having water near the

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<v Speaker 1>entrance is seen as a sign of good luck, and

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<v Speaker 1>if you add a north facing gate even better.

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<v Speaker 9>It seems like they had a yeah, one hundred percent

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<v Speaker 9>north door with a pond in the front.

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<v Speaker 6>You know, it's a typical set up.

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<v Speaker 1>Elana and her team are visiting Dumbfung for the first time.

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<v Speaker 1>It's one of a dozen factories they'll visit this week

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<v Speaker 1>to assess production and find ways to control costs that

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<v Speaker 1>are already rising. We begin our tour in the warehouse,

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<v Speaker 1>where bags of raw materials, including plastic resin, are stacked

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<v Speaker 1>five feet high.

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<v Speaker 10>So one of the things that we've been working through

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<v Speaker 10>with our factories is literally where they get the raw materials.

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<v Speaker 10>That's a big element of controlling the cost. So, like

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<v Speaker 10>this is ABS.

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<v Speaker 1>Alana leans over sack of glossy plastic pellets, scanning the labels.

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<v Speaker 1>She's inspecting ABS, a common plastic used to make legel

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<v Speaker 1>bricks as well as learning resources toys.

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<v Speaker 10>Yeah, so do you know if all the ABS comes

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<v Speaker 10>from China for those factory or are they getting it

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<v Speaker 10>from other countries too?

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<v Speaker 9>I think the import out of China also, but plain

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<v Speaker 9>sauce to be in China.

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<v Speaker 4>Yeah, and ABS is a particularly challenging type of plant.

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<v Speaker 1>It turns out only two types of plastic the factory

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<v Speaker 1>needs can be sourced locally in Vietnam, and we soon

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<v Speaker 1>realized the trucks pulling into the factory earlier were loaded

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<v Speaker 1>with raw materials from China, making routine deliveries of imported parts.

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<v Speaker 1>We passed the warehouse and step onto the factory floor,

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<v Speaker 1>stopping in front of an injection molding machine.

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<v Speaker 4>So there's piping in here that's feeding in the plastic

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<v Speaker 4>pellets that we just saw, and it's going to melt

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<v Speaker 4>them into a shape of the steel mold.

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<v Speaker 1>The plant is currently making more than fifty learning resources toys,

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<v Speaker 1>with more come in. One of them is Campfire chat Mellows,

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<v Speaker 1>a product that's being made in Vietnam for the first time.

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<v Speaker 1>It's a storytelling toy designed to spark conversations. Imagine a

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<v Speaker 1>cozy campfire that flickers with led light. There are soft,

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<v Speaker 1>squishy marshmallows called chat mellows, each printed with a unique emoji,

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<v Speaker 1>a magic wand a storm a jigsaw puzzle.

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<v Speaker 5>Once upon time, there is one little boy who is

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<v Speaker 5>playing jigsaw puzzles.

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<v Speaker 1>And then these images are story starters. Kids slide them

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<v Speaker 1>onto sticks and pretend to roast them over the campfire

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<v Speaker 1>while telling stories to each other. At the injection molding machine,

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<v Speaker 1>a robotic steal arm grabs onto squishy marshmallows that have

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<v Speaker 1>emerged from the mold. Elana says that kind of automation

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<v Speaker 1>is actually missing in many of the factories she's visited

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<v Speaker 1>this week.

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<v Speaker 4>The automation is a period, so like you look around

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<v Speaker 4>and there's a lot of people, is not as many

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<v Speaker 4>machines covering the same thing that a person might do,

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<v Speaker 4>and so that's gonna bring the cost up a little bit.

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<v Speaker 1>In Vietnam, factories still rely heavily on manual labor because

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<v Speaker 1>advanced machinery like this isn't easy to come by. It's

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<v Speaker 1>expensive and often needs to be imported, likely from China,

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<v Speaker 1>which dominates much of the market for toy manufacturing. And

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<v Speaker 1>even in factories that do have automation like this one,

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<v Speaker 1>Alanas noticed something else that affects productivity.

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<v Speaker 10>So whereas in China, am I in tape one worker

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<v Speaker 10>to worker machine, in Vietnam it will take two workers

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<v Speaker 10>because they don't understand they're not as familiar with the

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<v Speaker 10>machine for it, so that'll take six to twelve months

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<v Speaker 10>for them to really learn it and to get it

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<v Speaker 10>to the same level of automation that exists already in China.

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<v Speaker 1>You know you're trying to squeeze, Jimmy says. This factory

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<v Speaker 1>has about a third more workers than a similar plant

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<v Speaker 1>in China, and unlike Chinese laborers who've worked years or

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<v Speaker 1>even decades at facilities like this, many of these workers

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<v Speaker 1>aren't new to assembly work. Some of the staff we

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<v Speaker 1>spoke to came off farms and are relatively new to

0:14:05.920 --> 0:14:10.319
<v Speaker 1>assembly lines. That lack of experience, combined with lower automation,

0:14:10.760 --> 0:14:15.120
<v Speaker 1>hits productivity. Alana says some vendors report making four thousand

0:14:15.200 --> 0:14:18.040
<v Speaker 1>units a day in China, but only twenty five hundred

0:14:18.080 --> 0:14:22.920
<v Speaker 1>in Vietnam. We follow the Chatmello's productions through the paint department,

0:14:23.160 --> 0:14:26.840
<v Speaker 1>where workers manually spray red and orange flames on the toy,

0:14:28.160 --> 0:14:31.280
<v Speaker 1>then onto the assembly floor, where hundreds of workers in

0:14:31.360 --> 0:14:34.880
<v Speaker 1>blue company issued polo shirts and caps sit at long

0:14:34.960 --> 0:14:39.120
<v Speaker 1>metal tables. Workers on the line split open the plastic logs,

0:14:39.360 --> 0:14:43.720
<v Speaker 1>insert screws, install battery contacts, and solder the electronics board.

0:14:45.880 --> 0:14:48.400
<v Speaker 1>On the assembly line, a Chinese manager is showing a

0:14:48.440 --> 0:14:51.520
<v Speaker 1>worker how to fit apart together, pointing out where to

0:14:51.520 --> 0:15:01.520
<v Speaker 1>pay extra attention. His instructions in and are translated into

0:15:01.600 --> 0:15:14.280
<v Speaker 1>Vietnamese and the workers questions are relaid back Yo. This

0:15:14.440 --> 0:15:18.360
<v Speaker 1>factory has relocated about twenty engineers and managers from China

0:15:18.480 --> 0:15:21.520
<v Speaker 1>to Vietnam, and that's to help bridge the gap in

0:15:21.680 --> 0:15:25.040
<v Speaker 1>experience and technical know how. It's a common practice for

0:15:25.120 --> 0:15:29.720
<v Speaker 1>factories here. Jimmy says, Chinese workers have developed specialized skills

0:15:29.760 --> 0:15:33.320
<v Speaker 1>over decades that are difficult to quickly replicate elsewhere.

0:15:33.720 --> 0:15:36.640
<v Speaker 9>Every single Chinese factory moving from here, they will rely

0:15:36.760 --> 0:15:39.600
<v Speaker 9>on their own team to split up. I mean the

0:15:39.680 --> 0:15:45.320
<v Speaker 9>core member of Platino still Chinese. He posed that is

0:15:45.400 --> 0:15:46.120
<v Speaker 9>with experience.

0:15:48.840 --> 0:15:52.840
<v Speaker 1>The tariffs also bring another risk Learning Resources has yet

0:15:52.880 --> 0:15:56.320
<v Speaker 1>to calculate. To explain, Alana picks up the chat Mellow

0:15:56.320 --> 0:15:57.840
<v Speaker 1>toy the interior.

0:15:58.080 --> 0:16:02.240
<v Speaker 4>These chips are made introduced in China and then imported here.

0:16:02.720 --> 0:16:06.560
<v Speaker 4>The soldering is done locally. This product will need batteries.

0:16:07.000 --> 0:16:10.080
<v Speaker 4>Those will be imported. You cannot five batteries lobally in Vietnam.

0:16:10.640 --> 0:16:14.000
<v Speaker 4>The metal is imported, so all.

0:16:13.880 --> 0:16:16.920
<v Speaker 1>These different That's a big contrast to China, where more

0:16:17.000 --> 0:16:20.720
<v Speaker 1>than ten thousand companies form an extensive sourcing network for

0:16:20.760 --> 0:16:24.600
<v Speaker 1>the toy industry. Vietnam's toy suppliers are in the hundreds,

0:16:24.760 --> 0:16:26.480
<v Speaker 1>a fraction of what China has.

0:16:26.920 --> 0:16:30.640
<v Speaker 8>So within a city center or geographic area in China,

0:16:30.840 --> 0:16:33.480
<v Speaker 8>you can find a plastic splier, a print supplier, a

0:16:33.520 --> 0:16:37.320
<v Speaker 8>foam supplier, a wood supplier, and so on. So all

0:16:37.400 --> 0:16:42.360
<v Speaker 8>that is available locally. That same infrastructure doesn't exist anywhere

0:16:42.360 --> 0:16:43.960
<v Speaker 8>else in the world today.

0:16:44.480 --> 0:16:49.000
<v Speaker 1>All these imported materials could spell trouble for businesses. On

0:16:49.040 --> 0:16:52.160
<v Speaker 1>top of the twenty percent terrace in Vietnam, Trump has

0:16:52.200 --> 0:16:55.920
<v Speaker 1>also slapped a forty percent transshipment rate on goods that

0:16:56.000 --> 0:17:00.240
<v Speaker 1>originate in China but are then exported from Vietnam. That

0:17:00.320 --> 0:17:02.960
<v Speaker 1>extra levy is designed to crack down on companies that

0:17:03.120 --> 0:17:07.280
<v Speaker 1>reroute made in China products through Vietnam, adding little or

0:17:07.280 --> 0:17:12.240
<v Speaker 1>sometimes no additional manufacturing. So far, the administration hasn't offered

0:17:12.280 --> 0:17:16.480
<v Speaker 1>any guidance on how these higher duties will actually be enforced.

0:17:17.359 --> 0:17:20.280
<v Speaker 4>So the rules on trendshipment haven't been fully defined yet.

0:17:20.520 --> 0:17:22.440
<v Speaker 4>So these are things that we need to guess on

0:17:22.920 --> 0:17:26.240
<v Speaker 4>and whether componentry which is brought in from other countries

0:17:26.480 --> 0:17:28.040
<v Speaker 4>might impact the terraffraight.

0:17:28.760 --> 0:17:33.840
<v Speaker 1>Elana says. All these factors add up more workers, less automation,

0:17:34.320 --> 0:17:39.359
<v Speaker 1>imported components, Chinese engineers. They make manufacturing in Vietnam ten

0:17:39.400 --> 0:17:44.120
<v Speaker 1>to fifteen percent more expensive than in China. Elana says,

0:17:44.240 --> 0:17:49.960
<v Speaker 1>the entire process scouting factories, moving molds, prototyping adds up

0:17:50.000 --> 0:17:51.480
<v Speaker 1>to millions of dollars.

0:17:51.880 --> 0:17:54.119
<v Speaker 8>They're not recoverable. There's a lot of costs here that

0:17:54.160 --> 0:17:54.920
<v Speaker 8>aren't recoverable.

0:17:55.080 --> 0:17:57.600
<v Speaker 5>Orders that we've lost, like those will never come back,

0:17:58.320 --> 0:18:02.000
<v Speaker 5>Costs that are being passed to customer, like all these

0:18:02.040 --> 0:18:02.600
<v Speaker 5>things are.

0:18:04.000 --> 0:18:04.640
<v Speaker 1>Irreparable.

0:18:04.680 --> 0:18:07.919
<v Speaker 5>Heart And that's part of why we were motivated to

0:18:07.920 --> 0:18:10.520
<v Speaker 5>bring the lawsuit, is because there's a lot of damage

0:18:10.560 --> 0:18:12.760
<v Speaker 5>being done and there's a lot of small medium sized

0:18:12.800 --> 0:18:17.120
<v Speaker 5>businesses who don't have the ability to stand up, and

0:18:17.200 --> 0:18:20.240
<v Speaker 5>so we wanted to stand up on behalf of the

0:18:20.320 --> 0:18:21.920
<v Speaker 5>thousands of companies like our store.

0:18:21.760 --> 0:18:22.880
<v Speaker 8>Impactor Venus.

0:18:25.680 --> 0:18:28.920
<v Speaker 1>After the break, what does the supply chain shift mean

0:18:29.000 --> 0:18:32.880
<v Speaker 1>for workers on the factory floor, for families in nearby villages,

0:18:33.320 --> 0:18:56.240
<v Speaker 1>and for American consumers back home. The town of Fully,

0:18:56.520 --> 0:19:00.320
<v Speaker 1>about forty miles from Vietnam's capital city of hanois in

0:19:00.359 --> 0:19:04.600
<v Speaker 1>the Red River Delta. It's in a valley surrounded by lush, green,

0:19:04.760 --> 0:19:09.160
<v Speaker 1>karst limestone mountains, a post guard landscape until you get

0:19:09.200 --> 0:19:12.440
<v Speaker 1>close and see the peaks being quarried to build roads

0:19:12.560 --> 0:19:15.960
<v Speaker 1>and industrial parks. It's a small, off the beaten path

0:19:16.040 --> 0:19:20.280
<v Speaker 1>town that historically attracted mostly locals, but during our time there,

0:19:20.400 --> 0:19:23.800
<v Speaker 1>we bumped into Chinese visitors and heard Mandarin at breakfast

0:19:23.800 --> 0:19:28.159
<v Speaker 1>and at roadside cafes. Most hotels were nearly fooled because

0:19:28.200 --> 0:19:31.080
<v Speaker 1>most rooms were now being used to house Chinese workers,

0:19:31.520 --> 0:19:36.560
<v Speaker 1>a trend that began in the past year. My own

0:19:36.640 --> 0:19:40.359
<v Speaker 1>family left Vietnam during a time of high tensions with China,

0:19:40.920 --> 0:19:43.359
<v Speaker 1>with the two countries engaged in a border war in

0:19:43.440 --> 0:19:48.400
<v Speaker 1>nineteen seventy nine. Then Vietnam harassed ethnic Chinese and questioned

0:19:48.440 --> 0:19:52.720
<v Speaker 1>their loyalty. It forcibly expelled families with Chinese roots who

0:19:52.800 --> 0:19:56.240
<v Speaker 1>lived along the northern border regions. My father's side of

0:19:56.280 --> 0:19:59.320
<v Speaker 1>the family had immigrated from China to southern Vietnam in

0:19:59.320 --> 0:20:03.679
<v Speaker 1>the early nineties hundreds, and those discriminatory policies after the

0:20:03.720 --> 0:20:06.840
<v Speaker 1>war pushed out families like ours.

0:20:07.080 --> 0:20:12.480
<v Speaker 3>And we're buy the old bow and we modify the boat, running,

0:20:12.520 --> 0:20:13.440
<v Speaker 3>you know, on the ocean.

0:20:14.640 --> 0:20:17.439
<v Speaker 1>In the summer of nineteen seventy nine, my father and

0:20:17.480 --> 0:20:20.800
<v Speaker 1>his brothers retrofitted a river boat to make it seaworthy,

0:20:21.400 --> 0:20:24.840
<v Speaker 1>and my grandfather navigated our way through the South China Sea.

0:20:25.760 --> 0:20:27.959
<v Speaker 1>All three hundred of the people who fled on our

0:20:28.040 --> 0:20:30.119
<v Speaker 1>overloaded boat were ethnic Chinese.

0:20:30.640 --> 0:20:33.320
<v Speaker 3>And we take a chance. Fifty to fifty, you know,

0:20:33.440 --> 0:20:39.800
<v Speaker 3>fifty diet fifty, you know, a lie, No, fifty to fifty.

0:20:40.040 --> 0:20:42.720
<v Speaker 1>Through the years My dad has talked about that difficult

0:20:42.720 --> 0:20:45.480
<v Speaker 1>decision to risk all of our lives on the sea

0:20:45.800 --> 0:20:48.639
<v Speaker 1>because he and my grandfather couldn't see a way for

0:20:48.680 --> 0:20:52.280
<v Speaker 1>his children to have hopeful futures in our homeland. Because

0:20:52.320 --> 0:20:56.479
<v Speaker 1>of our ancestry, we brave storms and pirate attacks to

0:20:56.520 --> 0:21:01.120
<v Speaker 1>become refugees in far away countries. Countless other didn't survive

0:21:01.200 --> 0:21:06.440
<v Speaker 1>the journey. In Vietnam, that dark chapter is all but forgotten.

0:21:07.080 --> 0:21:10.760
<v Speaker 1>The relations between China and Vietnam still have points of contention.

0:21:11.280 --> 0:21:15.720
<v Speaker 1>They're entwined economically, Chinese investors are embraced more than ever,

0:21:16.240 --> 0:21:20.000
<v Speaker 1>and Chinese capital funds nearly thirty percent of all new projects.

0:21:24.320 --> 0:21:26.760
<v Speaker 1>Just a few hundred yards from the Dumb Fund plant,

0:21:27.000 --> 0:21:30.320
<v Speaker 1>we stop at a roadside eatery right across from the

0:21:30.359 --> 0:21:39.119
<v Speaker 1>site of new factories under construction. Windy Twin is seventy

0:21:39.119 --> 0:21:41.760
<v Speaker 1>eight years old. She's just finished lunch and is chatting

0:21:41.800 --> 0:21:42.359
<v Speaker 1>with her neighbor.

0:21:45.480 --> 0:21:48.800
<v Speaker 6>This is my hometown. These will rice views all the

0:21:48.800 --> 0:21:49.520
<v Speaker 6>way to the river.

0:21:51.880 --> 0:21:56.360
<v Speaker 1>Long before the factories arrived. Generations of families here, including

0:21:56.400 --> 0:22:01.760
<v Speaker 1>the Winds, worked the land rice wheat tsava in Vietnam.

0:22:02.040 --> 0:22:06.040
<v Speaker 1>Land is sacred after babies are born, their umbilical courts

0:22:06.080 --> 0:22:08.679
<v Speaker 1>are buried in the fields to ask the land to

0:22:08.720 --> 0:22:12.159
<v Speaker 1>protect them, and when they die, they're often buried in

0:22:12.200 --> 0:22:14.320
<v Speaker 1>the same rice fields where they toiled.

0:22:19.840 --> 0:22:23.480
<v Speaker 6>All of this area used to be in my family's fields,

0:22:24.200 --> 0:22:28.840
<v Speaker 6>all the way out to there. We are farmers. What

0:22:28.840 --> 0:22:36.399
<v Speaker 6>do we do without our fields?

0:22:38.520 --> 0:22:41.440
<v Speaker 1>In twenty thirteen, the government requisitioned the land to make

0:22:41.480 --> 0:22:45.159
<v Speaker 1>way for industrial development. Duyen and her neighbors say they

0:22:45.160 --> 0:22:48.720
<v Speaker 1>were forced to sell their ancestral farms and compensated about

0:22:48.760 --> 0:22:51.920
<v Speaker 1>ten thousand dollars, a price they deemed to both.

0:22:54.760 --> 0:22:59.040
<v Speaker 6>They reclaimed the land, so we had to sell. No

0:22:59.080 --> 0:23:03.879
<v Speaker 6>one wanted to sell, but we had no choice. You

0:23:03.880 --> 0:23:04.720
<v Speaker 6>couldn't refuse.

0:23:05.480 --> 0:23:06.920
<v Speaker 3>Come what is our lack?

0:23:08.480 --> 0:23:11.959
<v Speaker 1>In the end, Duyn's family bought a small plot across

0:23:11.960 --> 0:23:15.840
<v Speaker 1>the street from the construction site. They paid nearly seven

0:23:15.920 --> 0:23:20.359
<v Speaker 1>times the government's compensation price per square meter. They built

0:23:20.400 --> 0:23:23.880
<v Speaker 1>a house and opened a small cafe serving construction workers,

0:23:24.560 --> 0:23:28.320
<v Speaker 1>but she worries it won't last that workers will eat

0:23:28.320 --> 0:23:34.200
<v Speaker 1>at the factory canteens once construction ends. During our visit,

0:23:34.480 --> 0:23:38.400
<v Speaker 1>the air hung heavy with dust. Duyn and her neighbors

0:23:38.520 --> 0:23:42.160
<v Speaker 1>worry about pollution. Both in the air and from the factories.

0:23:42.320 --> 0:23:46.560
<v Speaker 1>Given the breakneck pace of development, still she acknowledges the

0:23:46.640 --> 0:23:51.080
<v Speaker 1>factories have open doors. Her daughter in law, once a farmer,

0:23:51.320 --> 0:23:53.800
<v Speaker 1>now earns nearly three hundred dollars a month at the

0:23:53.840 --> 0:23:58.720
<v Speaker 1>Dumbfun factory making toys for learning resources. Her husband weilds

0:23:58.720 --> 0:24:02.200
<v Speaker 1>at construction sites. Together, they've saved enough to send their son,

0:24:02.520 --> 0:24:07.360
<v Speaker 1>Lunn's grandson, to study automotive engineering in South Korea. It's

0:24:07.400 --> 0:24:14.800
<v Speaker 1>a future, she says, made possible by factory work. That

0:24:16.280 --> 0:24:19.560
<v Speaker 1>hope for a better future also lies a few miles

0:24:19.600 --> 0:24:24.040
<v Speaker 1>away at the Hannam Vocational School. Here, students as young

0:24:24.080 --> 0:24:27.760
<v Speaker 1>as fifteen are training to become machine operators and engineers.

0:24:28.560 --> 0:24:32.800
<v Speaker 1>The school says nearly all graduates land factory jobs. Global

0:24:32.840 --> 0:24:37.360
<v Speaker 1>companies like LG, Hyundai and Samsung send trainers and donate.

0:24:37.040 --> 0:24:42.280
<v Speaker 9>Equipment, And what thought, I have a movie through you.

0:24:42.640 --> 0:24:46.080
<v Speaker 1>Sixteen year old Duncom is a returning student at the school.

0:24:46.560 --> 0:24:50.119
<v Speaker 1>Gum says he loves tinkering with electronics, and he's eager

0:24:50.200 --> 0:24:50.959
<v Speaker 1>to find a factory.

0:24:51.160 --> 0:24:52.600
<v Speaker 8>Am I Garden.

0:24:52.840 --> 0:24:55.320
<v Speaker 9>Factories have a lot of equipment and machines, so they

0:24:55.320 --> 0:24:56.679
<v Speaker 9>need people to fix and maintain them.

0:24:57.119 --> 0:24:59.560
<v Speaker 3>That's why I chose to study industrial electricity to.

0:24:59.560 --> 0:24:59.840
<v Speaker 2>Fix ma.

0:25:04.040 --> 0:25:07.560
<v Speaker 1>GM says a university education might not lead to a

0:25:07.640 --> 0:25:10.600
<v Speaker 1>career right away, but he's certain he can have his

0:25:10.760 --> 0:25:15.400
<v Speaker 1>choice of factory jobs. My conversation with his confident teenager,

0:25:15.720 --> 0:25:19.400
<v Speaker 1>upbeat about his future, left an impression on me. After

0:25:19.440 --> 0:25:22.640
<v Speaker 1>a week in Vietnam, it's clear that optimism runs deep,

0:25:23.119 --> 0:25:26.920
<v Speaker 1>centered around the factories and foreign investors pouring capital into

0:25:26.920 --> 0:25:30.359
<v Speaker 1>the region. The country's leaders are highly attuned to the

0:25:30.440 --> 0:25:35.399
<v Speaker 1>shifting geopolitical wins and are bent on maintaining growth. The US,

0:25:35.680 --> 0:25:39.639
<v Speaker 1>once a wartime enemy turned trading partner, now seems like

0:25:39.680 --> 0:25:43.639
<v Speaker 1>a fickle friend with its high tariffs, so Vietnam's counting

0:25:43.640 --> 0:25:48.080
<v Speaker 1>on foreign investors to help ride it out. Before heading home,

0:25:48.200 --> 0:25:51.000
<v Speaker 1>I asked Alana for her final thoughts after a week

0:25:51.119 --> 0:25:54.440
<v Speaker 1>of crisscrossing the country and visiting a dozen factories.

0:25:54.960 --> 0:25:57.920
<v Speaker 8>Vietnam certainly has potential. The products that we saw made

0:25:57.960 --> 0:26:02.520
<v Speaker 8>here are very high quality. They're certainly expertise here, and

0:26:02.840 --> 0:26:05.879
<v Speaker 8>it's growing and changing rapidly. I think some of the

0:26:05.960 --> 0:26:08.760
<v Speaker 8>hang ups though, or that there's not as much capacity,

0:26:08.880 --> 0:26:11.800
<v Speaker 8>so there's just physically not as much manufacturing space here

0:26:11.840 --> 0:26:14.680
<v Speaker 8>as there is in China. And then additionally, you can't

0:26:14.720 --> 0:26:16.639
<v Speaker 8>get a lot of the raw materials locally, and so

0:26:16.680 --> 0:26:17.800
<v Speaker 8>that is driving cost.

0:26:19.720 --> 0:26:24.280
<v Speaker 1>For now, Learning Resources is placing its bets on Vietnam,

0:26:24.800 --> 0:26:29.000
<v Speaker 1>but tariffs are adding pressure. The company has already raised

0:26:29.040 --> 0:26:31.760
<v Speaker 1>prices of its toys by an average of six percent

0:26:32.280 --> 0:26:35.720
<v Speaker 1>the bare minimum to cover the costs, and Alana says

0:26:35.880 --> 0:26:39.480
<v Speaker 1>more hikes are on the way if Trump imposes additional tariffs.

0:26:40.720 --> 0:26:44.960
<v Speaker 1>But the biggest cost isn't on any invoice. Because of

0:26:45.000 --> 0:26:48.400
<v Speaker 1>the tariffs, Learning Resources had to cut its product development

0:26:48.440 --> 0:26:52.560
<v Speaker 1>budget in half. That meant shelving over one hundred new products,

0:26:52.880 --> 0:26:56.920
<v Speaker 1>including an entire line of educational toys for classrooms.

0:26:57.480 --> 0:26:59.479
<v Speaker 8>That whole range had to go on hold because it

0:26:59.600 --> 0:27:01.200
<v Speaker 8>was too big and too complex.

0:27:01.800 --> 0:27:04.119
<v Speaker 5>It was going to take too many resources, and we

0:27:04.200 --> 0:27:05.879
<v Speaker 5>just couldn't justify it given all the other things that

0:27:05.880 --> 0:27:06.320
<v Speaker 5>we had to do.

0:27:06.720 --> 0:27:09.280
<v Speaker 8>So like that's one that just personally for me, that

0:27:09.560 --> 0:27:13.200
<v Speaker 8>makes me very sad because it's a product that teachers

0:27:13.200 --> 0:27:14.800
<v Speaker 8>have been asking us to do for years.

0:27:15.480 --> 0:27:18.879
<v Speaker 1>Elana says consumers will pay for the tariffs twice in

0:27:18.960 --> 0:27:23.040
<v Speaker 1>higher prices and in toys from the industry with a

0:27:23.080 --> 0:27:26.960
<v Speaker 1>little less magic because instead of investing in innovation, toy

0:27:27.000 --> 0:27:30.840
<v Speaker 1>makers are syncing their budgets into tariffs and supply chains.

0:27:31.440 --> 0:27:36.480
<v Speaker 8>Theser costs that have led to us slashing budgets and

0:27:36.600 --> 0:27:38.600
<v Speaker 8>pulling back on investments that we were going to make.

0:27:39.440 --> 0:27:43.080
<v Speaker 8>We are hiring less people, We're coming out with fewer

0:27:43.119 --> 0:27:45.320
<v Speaker 8>products for the consumers.

0:27:45.359 --> 0:27:56.600
<v Speaker 11>This is just going to mean higher prices and less choice.

0:27:59.640 --> 0:28:03.159
<v Speaker 1>This is the big take, Asia from Bloomberg News. I'm wanha.

0:28:04.000 --> 0:28:06.840
<v Speaker 1>This is the first episode in an ongoing series on

0:28:06.960 --> 0:28:10.680
<v Speaker 1>how one American toymaker is grappling with record high tariffs.

0:28:11.359 --> 0:28:14.720
<v Speaker 1>Join us as the journey continues. If you like the episode,

0:28:14.800 --> 0:28:18.240
<v Speaker 1>be sure to subscribe at Bloomberg dot com slash podcast, offer,

0:28:18.640 --> 0:28:21.399
<v Speaker 1>leave a review, and even better, tell a friend it

0:28:21.480 --> 0:28:24.560
<v Speaker 1>really makes a difference. Thanks for listening, See you next time.