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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael vaugh The

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Speaker 1: future of IndyCar racing is looking bright. Scott Sashnik very

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Speaker 1: basic math here, more bidders means more money. Evan Nobody Williams.

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Speaker 1: The team value has essentially quadruples. And the leaders in

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Speaker 1: the sports industry time to bring in our guest, Hal's Flimbrunner.

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Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Michael barn I'm Evan Novide Williams, and I'm Scottshnik.

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Speaker 1: Over the next hour, we will explore the big money

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Speaker 1: issues in the world of sports and talk to some

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Speaker 1: of the biggest players in the industry. Today. A conversation

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Speaker 1: with XFL commissioner and CEO Oliver Luck on the upcoming

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Speaker 1: launch of the league. We think it's the right time

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Speaker 1: because we think there's a void, quite honestly, in the

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Speaker 1: lives of a lot of people who love football, who

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Speaker 1: are very passionate about the game. We'll have more from

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Speaker 1: our conversation with XFL commission or Oliver Luck in a

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Speaker 1: few minutes, but first let's look at some of the

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Speaker 1: top stories of the week. And let's start with Urban

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Speaker 1: Meyer is still the coach at Ohio State, and he

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Speaker 1: talked about his retirement. I'm honored to have represented my

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Speaker 1: home state and his great university the past seven seasons.

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Speaker 1: I want to thank Buckaye Nation are students and faculty,

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Speaker 1: our state high school coaches, James Smith for giving this opportunity,

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Speaker 1: my awesome family, and most importantly, our staff and student

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Speaker 1: athletes for all they've done during this time. And everyone

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Speaker 1: in the world has ever been so nice to me.

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Speaker 1: For the cuddly goodness that is the Ohio State University

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Speaker 1: and the trombone guy or gal who always dotted the eye,

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Speaker 1: who says goodbye to the professor that's been their thirty

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Speaker 1: darn years taught, who knows how many Rhodes scholars, whatever, Well,

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Speaker 1: I'm great you He beat Michigan every time, right, undefeated

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Speaker 1: against Michigan. I guess that's what you need to do

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Speaker 1: if you're at Ohio State. You know what he made

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Speaker 1: a lot of money for the university. It was a

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Speaker 1: front porch. Let's not just gloss over. There were some

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Speaker 1: problems that followed urban Meyer around. Didn't mention those? Did

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Speaker 1: he did he mention the suspension? Did he mention any

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Speaker 1: of that? Not only did he not mention any of that,

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Speaker 1: he when the Buckeyes were in contention to be the

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Speaker 1: number four spot in the play deserve. One of the

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Speaker 1: reasons why he said they deserve it is because they've

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Speaker 1: gone through an emotional anversity. They overcame things this year

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Speaker 1: that you cause. So urban Meyer retiring, I think people

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Speaker 1: within the college football world not incredibly surprised. I think

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Speaker 1: given you know, the trouble that he had off the

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Speaker 1: field earlier this year regarding an assistant coach of his

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Speaker 1: and his domestic violence and and the role that Urban

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Speaker 1: did or did not play and covering it up, plus

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Speaker 1: health issues that he's had. You know, he has not

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Speaker 1: been been shy about the fact that he has a

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Speaker 1: brain systey had surgery a number of years ago. Uh,

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Speaker 1: he has certainly looked like he's been in pain on

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Speaker 1: the sideline. You know, the it became time he says

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Speaker 1: he's not going to coach again. This is eerily similar

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Speaker 1: to what we heard when he left Florida a number

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Speaker 1: of years ago, and less than eighteen months later he

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Speaker 1: popped up at a higher paying job. I would not

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Speaker 1: rule out Urban Meyer being on a sideline in one

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Speaker 1: at a school like USC for example. Yeah, we talked

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Speaker 1: about the players and do they ordualty have money? That

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Speaker 1: that whole thing. We know what we know, it's a

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Speaker 1: billion dollar industry. If part of whatever change that we

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Speaker 1: see come to college sports is the elimination, the obstruction,

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Speaker 1: the napalming of this mythic all powerful coach, more powerful

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Speaker 1: than university president. What I say goes call me coach,

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Speaker 1: don't ever second guess what I've done. If part of

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Speaker 1: this change is the elimination of that personality, this is

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Speaker 1: not aimed at any one person but that personality, then

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Speaker 1: thank God because I just can't stand it. Ryan Day

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Speaker 1: his replacement, by the way, four point five million dollars

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Speaker 1: four five million. Not bad for a guy who's only

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Speaker 1: been a head coach for one or two Well, USA

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Speaker 1: Today came out I know we're little sick well here,

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Speaker 1: but USA Today came out with like, how many strength

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Speaker 1: coaches are now over a million dollars a year, a lot,

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Speaker 1: a lot of a lot of assistant coaches, strained coaches. Yeah,

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Speaker 1: I mean somebody's getting paid. The money has to go somewhere,

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Speaker 1: and if it's not going to the labor force, I'll

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Speaker 1: leave it at that. We know what goes elsewhere. Last

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Speaker 1: game will be the Rose Bowl for Urban Mayer, which

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Speaker 1: brings us to this topic. There are a lot of

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Speaker 1: players skipping bowl games. Yeah, it's a trend that's becoming

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Speaker 1: more and more popular. Some of the big names at

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Speaker 1: Oliver Houston, who's possibly, you know, a top three or

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Speaker 1: four pick in the NFL draft, Greedy Williams at l

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Speaker 1: s U. Hell of a name. By the way, two

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Speaker 1: years ago, when this was McCaffrey and Leonard four Nette,

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Speaker 1: you know, college fans were up in arms out dare

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Speaker 1: they abandoned their team at the most important game of

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Speaker 1: the year. That has changed significantly. I think fans and

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Speaker 1: people within college sports on the administration athletics side now

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Speaker 1: realize this is not worth it the risk reward here.

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Speaker 1: They're on the verge of million dollar contracts. Remember Evan

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Speaker 1: to help me, was it Willis McGahee who got hurt? Yeah,

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Speaker 1: in the in the Okay, so the injury was just awful.

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Speaker 1: And boy, if any player who looked at that and

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Speaker 1: didn't say, I've got to protect myself, I'm sorry. Yeah,

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Speaker 1: these are business decisions absolutely. Let's move on to the

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Speaker 1: USA Gymnastics and bankruptcy the key words chapter eleven. Yeah,

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Speaker 1: the big latest in this in this whole saga, USA Gymnastics,

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Speaker 1: the governing body for gymnastics UH this week declared bankruptcy

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Speaker 1: file for chapter eleven. Um. There's a few different layers

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Speaker 1: to this one. They're being sued by a lot of

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Speaker 1: different victims of Larry Nasser, somewhere between over three hundred people.

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Speaker 1: Those are lawsuits that they may end up having to

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Speaker 1: pay out a hundred million dollars if not more. That

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Speaker 1: is not an amount of money that USA Gymnastics has.

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Speaker 1: They lost all their sponsors, which was one of their

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Speaker 1: big revenue drivers. Their membership is really the only way

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Speaker 1: money is coming in right now. The assets they listed

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Speaker 1: on their on their chapter eleven six point five million dollars, right,

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Speaker 1: there's not enough money there. So that's part one, Part two.

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Speaker 1: Once you declare back chapter eleven, it's harder to kind

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Speaker 1: of go through the traditional suing process as discovery gets halted, etcetera.

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Speaker 1: So this is also an attempt to get out from

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Speaker 1: underneath a lot of these lawsuits. In the third part,

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Speaker 1: which we talked about a few weeks ago, the U

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Speaker 1: s o C is trying to decertify USA Gymnastics, essentially

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Speaker 1: make them lose their status as the national governing body

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Speaker 1: for the sport. Uh this is also an attempt in

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Speaker 1: some ways to possibly stave off that decision. Now let's

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Speaker 1: get to this week's interview with Oliver Luck. He is,

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Speaker 1: of course, the new commissioner and CEO of the XFL.

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Speaker 1: Luck is leaving his role at the n c a

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Speaker 1: A to run the XFL, which is preparing to launch

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Speaker 1: in Oliver, thank you very much for coming in. You're welcome, Scott,

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Speaker 1: happy to be here. Busy these days. Yeah, we've got

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Speaker 1: a few things going on, but it's all it's all good.

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Speaker 1: But there's a lot going on. I mean, you are

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Speaker 1: building a league, a business from scratch. But earlier, earlier

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Speaker 1: this week, some big announcements that the fans will really

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Speaker 1: care about. We've got some venues. You gotta play somewhere, right,

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Speaker 1: absolutely right, So we did announce are eight inaugural cities

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Speaker 1: and the venues We're gonna be in Seattle, Los Angeles,

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Speaker 1: in Houston and Dallas, St. Louis, Tampa, Washington, d C.

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Speaker 1: Of course, and I wanted it that way. You could

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Speaker 1: do them all by memory. Yeah, yeah, it's only eight. Hey,

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Speaker 1: I would have startled before, so it is good. I

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Speaker 1: always got sort of west to east, you know, for

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Speaker 1: some reason that makes a little bit easier. But that's

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Speaker 1: obviously very very important. It's one of the you know,

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Speaker 1: sort of cornerstone things you have to do when you

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Speaker 1: launch a league. But what's really cool is, you know,

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Speaker 1: every day I feel like I've got this lump of

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Speaker 1: clay and I'm molding it just a little bit every

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Speaker 1: day as we sort of progress and build this league,

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Speaker 1: both from a football perspective as well as, you know,

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Speaker 1: from a business perspective. Obviously, sports is a business. We

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Speaker 1: have to you know, keep a sharp eye on all

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Speaker 1: of that as well. Is it really sad, pathetic weird

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Speaker 1: that I got the movie Ghosts going through my head

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Speaker 1: right now? Yes, it is very sad and pathetic and weird.

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Speaker 1: Right there, there we go, take it away. Well, let's

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Speaker 1: talk about some of these decisions. Timing. First off starts

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Speaker 1: February eighth and ninth, which weekend right after the Super Bowl.

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Speaker 1: And one, yeah, tell us about why you know that

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Speaker 1: that first weekend after the Super Bowl is the right

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Speaker 1: time to launch this sure, so, you know, we we

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Speaker 1: think it's the right time because we think there's a void,

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Speaker 1: quite honestly, in the lives of a lot of people

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Speaker 1: who love football, who are very passionate about the game.

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Speaker 1: You know, based on all the research we've done, we

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Speaker 1: think there are eighties some million football fans in this country,

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Speaker 1: but about half of those are die hards. They're passionate,

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Speaker 1: and they want more football, and they'll pay for more

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Speaker 1: football in the sense of going to games, you know,

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Speaker 1: watching on television. It has to be good quality football.

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Speaker 1: It's gotta be crisp, right, And to be very honest,

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Speaker 1: back in two thousand and one XFL one point, the

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Speaker 1: football wasn't all that good and as a result, that

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Speaker 1: league didn't make it. So nicknames were pretty cool. Amazing

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Speaker 1: Rod you know, Rod Smart was a good football player.

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Speaker 1: He played for the Panthers in one of the Super Bowls. Right, good, good,

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Speaker 1: very good player. But he's known for he hate me. Right,

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Speaker 1: but is there a lesson in that vat endured while

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Speaker 1: the rest seemed to fly. Uh, there certainly is. I'm

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Speaker 1: not sure what the lesson is, but the absolutely is

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Speaker 1: a lesson in there that was. That was one, and

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Speaker 1: there were some other very creative things done. You know,

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Speaker 1: this whole spider can them thing that now you know

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Speaker 1: floats around all the hovers around all the stadiums. That

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Speaker 1: was an XFL NBC sort of innovation back in two

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Speaker 1: thousand and one. So there are some some cool things

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Speaker 1: that we're done. But the most critical piece, which is

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Speaker 1: good crisp I like the word crisp football is very

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Speaker 1: important and we have to do that and that that

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Speaker 1: wasn't the case back you know one. So that's really

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Speaker 1: all all that we're doing. Everything we're building is sort

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Speaker 1: of leading up to playing good, entertaining crisp football coming

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Speaker 1: out of the shoot in. The product unmistakably is is football.

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Speaker 1: How do you kind of tow the line between assume

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Speaker 1: you don't want the product to be exactly like the NFL,

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Speaker 1: how do you kind of find the innovations without kind

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Speaker 1: of sacrificing the christness of the game. Yeah, there's there's

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Speaker 1: a lot of nuance right in that. I mean, the

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Speaker 1: NFL game is pretty darn good. The last time I checked,

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Speaker 1: you know, there were some pretty good TV ratings and

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Speaker 1: lots of people buying tickets to go to games. So

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Speaker 1: the product of of the NFL is I think very good.

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Speaker 1: There are those some things that people complain about. The

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Speaker 1: complain about the length of the game, you know, sometimes

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Speaker 1: it's three hours and forty five minutes. They complain about

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Speaker 1: the stoppages and the lack of rhythm and flow. So

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Speaker 1: those are the areas where we've kind of honed in

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Speaker 1: on and said, let's try to figure out how to

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Speaker 1: make it better, quite honestly. So, um, you know, our

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Speaker 1: our our rule book will be very similar to the

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Speaker 1: NFL is. We'll probably have anywhere from six to eight

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Speaker 1: to maybe ten differences. But when folks turn a game

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Speaker 1: on and watch it, they'll see eleven and eleven football

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Speaker 1: with running and tackling and kicking and blocking and fumbling

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Speaker 1: and intercepting and all those things that we've come to

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Speaker 1: know and love. They'll see those things and it won't

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Speaker 1: be you know, it won't be uh that much different

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Speaker 1: ultimately from what the product they see in the National

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Speaker 1: Football League. There was something in the original UH League

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Speaker 1: that I loved. It was kind of like the helmet camp. Yeah,

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Speaker 1: and I'd never seen that before from the perspective of

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Speaker 1: the player, and here it is right on TV. Are

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Speaker 1: we bringing that back also? So we're looking at all

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Speaker 1: sorts of technological advances that that we can sort of

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Speaker 1: bake into our game. And that includes both audio, which

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Speaker 1: is I think something that's been underrated. I get asked

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Speaker 1: as an old quarterback all the time, Hey, what do

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Speaker 1: people talk about in the huddle? Can we hear that

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Speaker 1: as a fan? You know, what are you making your

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Speaker 1: dinner reservations? Or omaha became a yeah, became a thing,

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Speaker 1: and that was on the line of scrimmage. But in

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Speaker 1: the huddle, right, or that communication between a head coach

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Speaker 1: and the quarterback, right you see him on the games

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Speaker 1: the only guys put their hands over their ear holds

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Speaker 1: there too, you know, not to not to be disturbed

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Speaker 1: by the crowd. So that kind of access, right, and

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Speaker 1: that's a key word for us, access of giving the

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Speaker 1: fans what maybe they can't get in an NFL game

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Speaker 1: or can't get in the major college football game. We

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Speaker 1: think that's important. We are chatting with all our luck.

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Speaker 1: The CEO in the commission of the XFL, and I

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Speaker 1: was told years ago the story came out, but we

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Speaker 1: didn't see it in the huddle. I think it was

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Speaker 1: Tom Brady like crucial moment in Super Bowl, like final

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Speaker 1: drive and in the huddle and he pointed to the

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Speaker 1: big screen and said, hey, look, John Candy's here, and

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Speaker 1: that's sort of got everybody was like at that moment.

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Speaker 1: The players in the huddle said, I knew we were

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Speaker 1: gonna win. There was there was no pressure and says, hey,

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Speaker 1: hey look John Candy. Well you know there. You know

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Speaker 1: you don't expect this. But there's a lot of humor

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Speaker 1: in sport, right, but it never makes it to the

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Speaker 1: fan because it's you know, it's either on the sideline,

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Speaker 1: or it's between a coach and a quarterback during a conversation,

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Speaker 1: or coach and any other player, or in the huddle.

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Speaker 1: You know, we're between the offensive and defensive lineman before

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Speaker 1: the snap. And so we're gonna try to capture as

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Speaker 1: much of that as we can without sort of any

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Speaker 1: way impugning the integrity of the works people exactly exactly.

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Speaker 1: I mean, wouldn't wouldn't you have loved to have heard

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Speaker 1: the conversation between the dealing and Bill Belichick and the games.

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Speaker 1: You know, everybody's asking, well, what did Bill say? Well, actually,

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Speaker 1: but that's the kind of stuff that we think we

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Speaker 1: can capture and and you know, serve up to our

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Speaker 1: fans and give them access. The access is a is

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Speaker 1: a very important word for us, because yeah, yeah, it

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Speaker 1: depends on who the broadcasters. We'll get their properties out

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Speaker 1: there that you look at from a sports media standpoint

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Speaker 1: and you say, oh, these guys are doing you know,

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Speaker 1: these guys are doing it well. You know, I think

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Speaker 1: I think there are a lot of leagues that are

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Speaker 1: are getting it right, and they're sort of trying to

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Speaker 1: open up the access a little bit. I think what

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Speaker 1: the NFL has done is pretty darn good. I mean,

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Speaker 1: it's the you know, the king of the roost, right

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Speaker 1: It's it's doing remarkably well, like what the NBA has done,

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Speaker 1: you know, with some of those conversations on the bench, right,

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Speaker 1: those a little thirty second time outs, those are fun.

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Speaker 1: I'm going back twenty years and I remember it was

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Speaker 1: controversial when the NBA said we're gonna put a camera

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Speaker 1: in the locker room at halftime, and then the players

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Speaker 1: union went nuts, and that's an invasion and we have

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Speaker 1: to negotiate. What if something Now, of course it's it's

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Speaker 1: no no brainer. This just might be me. But I

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Speaker 1: like that when they when they show these guys walking

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Speaker 1: off the bus before the game into the locker room.

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Speaker 1: I think it's yeah, no, it's big. That's kind of cool, right,

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Speaker 1: it's really sort of interesting, and I think the guys

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Speaker 1: like it, and that's important. It's the ability to monetize

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Speaker 1: there too. By the way, absolutely, that's an important space

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Speaker 1: and inventory that has not been fully Just wait, that's

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Speaker 1: how I get my fashion tips when I watched the

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Speaker 1: people coming in over here. Yeah, Michael is rather we'd

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Speaker 1: rather go a white shirt on almost white shirt today.

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Speaker 1: Normally pastels, buddy, Usually you'll see me in the you know,

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Speaker 1: the pastel stuff. But I'm going like choir boy today.

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Speaker 1: We like to hear it. Well, uh, space, let's how

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Speaker 1: about an choir. But see we make some news here.

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Speaker 1: How would Oliver Luck, commissioner of XFL, handle what we're

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Speaker 1: seeing in the NFL right now with Kansas City chief

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Speaker 1: running backs. Yeah, it's a bad situation, you know, I

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Speaker 1: think at the end of the day, with domestic violence right,

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Speaker 1: in particular, you've got to have a you know, a

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Speaker 1: zero tolerance policy. I'm not sure there's any you know,

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Speaker 1: way around that, so I I, you know, I don't

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Speaker 1: know the specifics quite honestly of what was alleged and

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Speaker 1: all that, but you know, anything to do with domestic

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Speaker 1: violence is toxic. And and you know, in a sense,

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Speaker 1: even though you know, I think we're all sort of

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Speaker 1: people that like the idea of redemption and second chances,

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Speaker 1: I'm not sure that there's much you can do with

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Speaker 1: the second chance in terms of domestic violence, regardless what

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Speaker 1: happened before that one. Obviously, you you don't touch another person.

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Speaker 1: That's that's obvious. But more importantly, people like a Kareem

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Speaker 1: Hunt have a lot to lose because you have to remember,

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Speaker 1: you're in the National Football League. You're representing the brand.

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Speaker 1: So if you react, especially when you're on video reacting,

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Speaker 1: you have a lot to lose. And I guess that's

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Speaker 1: a lesson. I hope that a lot of people I help.

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Speaker 1: The other lesson for you know, for football players is

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Speaker 1: don't lie to your team, right right, I mean, the

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Speaker 1: cover ups all is worse than the crime, and in

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Speaker 1: all facets of life. So never lie to your team.

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Speaker 1: I mean, you know, you gotta come clean because that

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Speaker 1: may be your only opportunity to look at ray Rice,

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Speaker 1: your only opportunity to make it in the professional in

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Speaker 1: the sports world. That's that's important. You don't a waste that.

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Speaker 1: When you think about the Venn diagram of NFL fans

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Speaker 1: and future XFL fans, how tightly over laughter they are

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Speaker 1: you going after NFL fans or do you think there's

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Speaker 1: kind of a pocket of football fans that aren't NFL

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Speaker 1: fans that might become XFL. So I think we're really targeting,

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Speaker 1: you know, those passionate fans. And I think a lot

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Speaker 1: of those passionate fans are season ticket holders for NFL teams,

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Speaker 1: right And you know, so I I believe that, you know,

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Speaker 1: the significant chunk of our fan base will come from

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Speaker 1: folks who just want to watch more football. They like it,

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Speaker 1: it's what they do. And what else, Well, there's there's

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Speaker 1: a little bit of that, you know, And so I

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Speaker 1: do think that we'll have, you know, we'll have NFL

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Speaker 1: season ticket holders, die hard fans that come support us.

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Speaker 1: I also think they'll because we're trying to be very

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Speaker 1: family affordable with our price is and going to an

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Speaker 1: NFL game can get a little bit pricey, right, So

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Speaker 1: I think we will have a group of folks who

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Speaker 1: may not be able to take a family of four

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Speaker 1: or six or five or whatever, or a bunch of

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Speaker 1: guys or you know, girls going to a ball game.

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Speaker 1: I think we'll be able to attract that crowd as well.

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Speaker 1: And that's quite on a good for the game, right

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Speaker 1: because you want people to sort of enjoy the experience

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Speaker 1: of being in stadium and you're rooting live for a

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Speaker 1: team and watching good football. Do you value the in

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Speaker 1: stadium experience over the at home experience for those who

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Speaker 1: were there? Obviously, the technological innovation surely drives the media

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Speaker 1: component at home. However, where do you view technology in

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Speaker 1: the stadium? I always point to the Duke student section

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Speaker 1: during basketball games. I mean, that is a tech friendly

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Speaker 1: crowd right there. But for the two hours there in Cameron,

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Speaker 1: they're watching the court. Yea, you know there. I think

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Speaker 1: what what I like to call my wife likes to

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Speaker 1: call collective effervescence is what draws people to watch sporting events, right,

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Speaker 1: like collective Now, but even think about it, right, there's

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Speaker 1: nothing quite like the roar you know, of of the

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Speaker 1: crowd when you're watching the game and you're not at

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Speaker 1: your phone. Well that's right, that's right. So you know,

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Speaker 1: we've got to balance that obviously. But the in stadium

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Speaker 1: experience I think is very very important. Well, well, we'll

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Speaker 1: do a number of tech things that are really only

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Speaker 1: going to be available to in stadium folks. And once

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Speaker 1: obviously all this sort of online wagering, sports wagering, gambling

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Speaker 1: gets going, I think you'll see some of that, you know,

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Speaker 1: in these venues as well, which will be kind of interesting.

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Speaker 1: But we we think that the in stadium experience is

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Speaker 1: pretty good. I think of w w E and what

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Speaker 1: a great job they do with their in stadium in

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Speaker 1: arena experience, with their connection between the XFL and the

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Speaker 1: w w E. Remember the Osbourne's that show. You know

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Speaker 1: what it worked for me? It worked because at some

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Speaker 1: point I think everybody wondered, Man, imagine being Ozzy Osbourne's kid,

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Speaker 1: and then they like, what's it like to work for fits?

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Speaker 1: I mean, are you recording the whole making of the NFL?

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Speaker 1: Is this going to be content for you guys? Later on?

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Speaker 1: It will be They'll be uh I'm sure a documentary

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Speaker 1: that you know, well sort of document right the strategy

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Speaker 1: is and all the executions that we're going through. So

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Speaker 1: w W does a remarkable job of telling stories, telling

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Speaker 1: the narrative they create, and that's that's that's cool, that's

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Speaker 1: a it's a little bit different in traditional league sports

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Speaker 1: like the XFL or any of the other leagues, but

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Speaker 1: there's some there's some real capabilities that we're leaning on

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Speaker 1: with ww that are going to help us enormously. Your

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Speaker 1: your best anecdote of Vince the Boss. Oh, Vince the Boss.

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Speaker 1: You know he uh, he beat me up pretty easily.

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Speaker 1: So I got an old football player, and I think

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Speaker 1: I keep in decent shape, but I'd be no match

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Speaker 1: for Remember that that is that gift where has got

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Speaker 1: that walk where his arms are flailing around. Yeah, comes

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Speaker 1: with he's you know, he is quite the American entrepreneur.

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Speaker 1: It's a great American success story. You think about even

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Speaker 1: our league, right, the XFL. We're providing jobs for people,

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Speaker 1: you know, players that wouldn't otherwise have a job in

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Speaker 1: the football space, or coaches or staff members, referees, God forbid, right,

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Speaker 1: we're providing them additional work. That's sort of a good

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Speaker 1: American entrepreneurial story, which I think sometimes gets overlooked when

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Speaker 1: you think about the health of the players that that

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Speaker 1: play football, obviously a topic you know a lot about.

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Speaker 1: You played your son Andrew starting quarterback for the Indianapolis Colts.

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Speaker 1: The original XFL, I think went a little on on

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Speaker 1: the on the more more physical side than than the NFL.

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Speaker 1: How do you see the new XFL kind of differing

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Speaker 1: from how the NFL approaches player safety. I think it's

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Speaker 1: a different world today than it was two thousand and

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Speaker 1: one in terms of health and safety. We know a

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Speaker 1: hell of a lot more right about brain trauma and

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Speaker 1: CT and all those other you know things, So we

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Speaker 1: want to make sure that all the innovations that we

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Speaker 1: do UH don't have a negative effect on the health

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Speaker 1: and save it, particularly on the brain health of our

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Speaker 1: of our players. And I think that's something that everybody

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Speaker 1: is doing, I think with a with a pretty good

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Speaker 1: level of good faith. Right I think the NFL has

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Speaker 1: sort of embraced this topic and said, we've got to

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Speaker 1: figure this out. It's still gonna be a contact slash

426
00:19:48,800 --> 00:19:51,320
Speaker 1: collision game. We get that, but I think it's very

427
00:19:51,359 --> 00:19:54,320
Speaker 1: important that that you know, we look at the health

428
00:19:54,359 --> 00:19:56,160
Speaker 1: and safety of our players and make sure we're doing

429
00:19:56,240 --> 00:19:58,879
Speaker 1: as much as we possibly can. That includes practice, that

430
00:19:58,920 --> 00:20:02,320
Speaker 1: includes obviously game. Um. So I you know, I I

431
00:20:02,480 --> 00:20:04,520
Speaker 1: said to Vince when I when he was recruiting me

432
00:20:04,560 --> 00:20:06,040
Speaker 1: for the position, I said, you know, I don't think

433
00:20:06,040 --> 00:20:09,320
Speaker 1: the American public will support the league that doesn't have

434
00:20:09,600 --> 00:20:12,119
Speaker 1: serious protocols for health and safety. I think we're at

435
00:20:12,160 --> 00:20:14,440
Speaker 1: that point now where you just can't you know, sort

436
00:20:14,480 --> 00:20:16,720
Speaker 1: of close your eyes and wish it away. It's it's

437
00:20:16,760 --> 00:20:18,840
Speaker 1: it's real. And if we want the game to continue

438
00:20:18,840 --> 00:20:20,439
Speaker 1: to be as popular as it is, and it's, you know,

439
00:20:20,480 --> 00:20:22,399
Speaker 1: at an all time peak, I think in popularity, we

440
00:20:22,480 --> 00:20:24,080
Speaker 1: have to take it serious. And that's been done I

441
00:20:24,119 --> 00:20:26,840
Speaker 1: think by the NFL, you know, by by major college ball,

442
00:20:26,880 --> 00:20:29,200
Speaker 1: and in all the way down to Division two and three.

443
00:20:29,200 --> 00:20:31,640
Speaker 1: It's it's it's something that we take pretty seriously. We're

444
00:20:31,680 --> 00:20:34,600
Speaker 1: talking with Oliver Luck, the CEO and commissioner of the

445
00:20:34,840 --> 00:20:39,400
Speaker 1: x FL, and I have to ask because your son Andrew.

446
00:20:39,960 --> 00:20:42,280
Speaker 1: People who don't know Andrew Lucky, he's the quarterback for

447
00:20:42,320 --> 00:20:46,120
Speaker 1: the Indianapolis Colts, and bless his art, he went through

448
00:20:46,160 --> 00:20:49,640
Speaker 1: a tough time last year because he had some injuries

449
00:20:49,640 --> 00:20:52,040
Speaker 1: he had to go through. Did you talk to him

450
00:20:52,040 --> 00:20:55,240
Speaker 1: about that? And can you share with us what it's

451
00:20:55,280 --> 00:20:57,600
Speaker 1: like when you're starting quarterback and you go through some

452
00:20:57,680 --> 00:21:00,920
Speaker 1: tough times like that. Can you yere with us how

453
00:21:00,960 --> 00:21:04,640
Speaker 1: that was all about. It was a challenging time for him,

454
00:21:04,720 --> 00:21:07,960
Speaker 1: and as you know, by extension, for our whole family, right,

455
00:21:08,040 --> 00:21:10,879
Speaker 1: his his girlfriend, and he's got three siblings, and for

456
00:21:11,040 --> 00:21:14,080
Speaker 1: my wife and me. You know, he's like all these quarterbacks, right,

457
00:21:14,119 --> 00:21:17,760
Speaker 1: he's competitive, he's driven, and when you can't play, you're

458
00:21:17,800 --> 00:21:20,359
Speaker 1: in an awful mood. And he was in a bad

459
00:21:20,400 --> 00:21:22,919
Speaker 1: mood right because he basically did rehab for you know,

460
00:21:22,920 --> 00:21:26,280
Speaker 1: for a year after the labor surgery. Um. You know,

461
00:21:26,320 --> 00:21:28,439
Speaker 1: as he likes to say, he you know, it's a

462
00:21:28,520 --> 00:21:30,760
Speaker 1: chance to sort of really reflect in a very deep

463
00:21:30,800 --> 00:21:32,760
Speaker 1: way about who you are and what you are. And

464
00:21:32,800 --> 00:21:34,920
Speaker 1: he looked into the abyss because there was a point

465
00:21:34,920 --> 00:21:36,520
Speaker 1: where you know, he wasn't sure if he could ever

466
00:21:36,520 --> 00:21:39,320
Speaker 1: throw the ball again without you know, serious pain. So

467
00:21:39,760 --> 00:21:41,680
Speaker 1: I'm delighted. My wife and I were delighted that he's

468
00:21:41,720 --> 00:21:44,280
Speaker 1: back and able to play and throw and you know,

469
00:21:44,440 --> 00:21:48,080
Speaker 1: and play pretty well. Uh And We're really pleased because

470
00:21:48,119 --> 00:21:50,360
Speaker 1: he's in a much better mood. It wasn't much fun

471
00:21:50,440 --> 00:21:52,440
Speaker 1: last year at Thanksgiving. This year he was great. You

472
00:21:52,520 --> 00:21:55,160
Speaker 1: know that that doesn't matter, right, because these are all people.

473
00:21:55,160 --> 00:21:56,320
Speaker 1: At the end of the day. We all it's a

474
00:21:56,320 --> 00:21:58,800
Speaker 1: cliche we say this, but they're all people. Again. Easy

475
00:21:58,840 --> 00:22:02,119
Speaker 1: on Andrews someone who has undergone the surgery, on the

476
00:22:02,359 --> 00:22:05,840
Speaker 1: reconstructive surgery, on the labor and the rotator cuff. Evan

477
00:22:05,880 --> 00:22:07,600
Speaker 1: can attest there were days where I was just laying

478
00:22:07,640 --> 00:22:09,680
Speaker 1: on the floor just wishing to like pull my arm

479
00:22:09,840 --> 00:22:12,880
Speaker 1: three inches and that was the success story. So Andrew

480
00:22:12,880 --> 00:22:16,600
Speaker 1: can work at sweatpants. Though I had like three months

481
00:22:16,600 --> 00:22:19,760
Speaker 1: of sweatpants. It was great. I tried to even when

482
00:22:19,760 --> 00:22:22,840
Speaker 1: I was healthy. I tried to keep it. A few

483
00:22:24,680 --> 00:22:26,080
Speaker 1: people called me out on it. Tell me about the

484
00:22:26,080 --> 00:22:28,080
Speaker 1: media component and we're chat with Oliver Luck, the CEO

485
00:22:28,160 --> 00:22:30,640
Speaker 1: and commission to the XFL. Media is a big part

486
00:22:30,640 --> 00:22:33,399
Speaker 1: of revenue for these leagues. And who are you talking to?

487
00:22:33,960 --> 00:22:36,879
Speaker 1: Over the top is all the rage these days? Are

488
00:22:36,920 --> 00:22:40,320
Speaker 1: you gonna go linear? O T T? Where where do

489
00:22:40,440 --> 00:22:44,159
Speaker 1: we fall in the paradigm of so we think? We

490
00:22:44,240 --> 00:22:48,040
Speaker 1: think exposure is critically important at this point, and we're

491
00:22:48,040 --> 00:22:50,520
Speaker 1: still in that's the linear right, and we're we've had

492
00:22:50,560 --> 00:22:53,520
Speaker 1: a big focus on linear, both broadcast and cable right.

493
00:22:53,560 --> 00:22:55,760
Speaker 1: You know, they're they're not dead yet and they're still

494
00:22:56,000 --> 00:22:58,800
Speaker 1: doing doing fairly well. So we've had some really positive

495
00:22:58,800 --> 00:23:02,520
Speaker 1: discussions with broadcast is quite honestly, that are broadcasting NFL games, right,

496
00:23:02,880 --> 00:23:05,479
Speaker 1: and so we're probably a couple of weeks away from

497
00:23:05,520 --> 00:23:07,879
Speaker 1: making some pretty significant announcements. We think we'll have a

498
00:23:08,119 --> 00:23:11,359
Speaker 1: quite honestly, an awesome and I hate to overuse that word,

499
00:23:11,400 --> 00:23:14,960
Speaker 1: but an awesome uh you know, linear package. We're talking

500
00:23:15,000 --> 00:23:16,840
Speaker 1: to some O T T folks as well. We may

501
00:23:16,920 --> 00:23:19,199
Speaker 1: end up doing that ourselves, quite honestly, we may do

502
00:23:19,200 --> 00:23:22,920
Speaker 1: that in conjunction with one of our linear broadcast from show.

503
00:23:23,080 --> 00:23:25,600
Speaker 1: WW has got an incredible platform. Oh yeah, they've got

504
00:23:25,600 --> 00:23:28,120
Speaker 1: an awesome platform and they're building I guess really two

505
00:23:28,160 --> 00:23:30,080
Speaker 1: point oh not. It won't be available for a couple

506
00:23:30,080 --> 00:23:32,760
Speaker 1: of years now, but there's a lot of expertise and

507
00:23:32,800 --> 00:23:36,119
Speaker 1: broadcasts right generally speaking, and production you know, on the

508
00:23:36,280 --> 00:23:39,320
Speaker 1: WW side of of our business. So we're we're excited

509
00:23:39,320 --> 00:23:41,800
Speaker 1: about that. I think that we'll have a package where

510
00:23:41,800 --> 00:23:43,520
Speaker 1: people will say, wow, that's that's pretty done. Good for

511
00:23:43,520 --> 00:23:45,600
Speaker 1: a league that hasn't yet taken a snap off air.

512
00:23:45,680 --> 00:23:48,840
Speaker 1: We were talking about research and development and how little

513
00:23:48,880 --> 00:23:51,360
Speaker 1: of it is done in professional sports, whereas in the

514
00:23:51,480 --> 00:23:54,960
Speaker 1: larger world, especially tech, it's a big percentage of revenue

515
00:23:54,960 --> 00:23:56,720
Speaker 1: would go towards R and D and what's next in

516
00:23:56,840 --> 00:24:00,560
Speaker 1: keeping ahead? What are you guys doing to be ahead football?

517
00:24:00,920 --> 00:24:03,760
Speaker 1: So we've sat down and tried to reimagine the game

518
00:24:03,800 --> 00:24:05,920
Speaker 1: all those things that people complain about. That game is

519
00:24:05,960 --> 00:24:07,520
Speaker 1: pretty good by and large, people love it, look at

520
00:24:07,560 --> 00:24:09,640
Speaker 1: the ratings, right, but there are things that people complain about.

521
00:24:09,640 --> 00:24:11,520
Speaker 1: How long the game is, you know, the number of

522
00:24:11,560 --> 00:24:14,439
Speaker 1: stoppages and the referees three four minutes round scores. It

523
00:24:14,480 --> 00:24:17,840
Speaker 1: was it's like score time out, kick off, time out, commercial,

524
00:24:17,840 --> 00:24:20,119
Speaker 1: commercial commercial exactly. And that that I mean, if you

525
00:24:20,160 --> 00:24:21,760
Speaker 1: go to a game live, you know, you don't realize

526
00:24:21,800 --> 00:24:24,240
Speaker 1: because there's nothing else to look at. You don't realize

527
00:24:24,240 --> 00:24:26,000
Speaker 1: how much did I took my twelve year old to

528
00:24:26,000 --> 00:24:28,879
Speaker 1: a Patriots game? And that's what it was, actually injury

529
00:24:29,359 --> 00:24:32,560
Speaker 1: touchdown kickoff that and he actually looked at me, it's

530
00:24:32,560 --> 00:24:34,920
Speaker 1: twelve year old, and said, can we go home? This

531
00:24:35,000 --> 00:24:37,359
Speaker 1: is more. That's I mean, that's that's that's that's real.

532
00:24:37,880 --> 00:24:39,280
Speaker 1: It's real. So that's one of the things we're trying

533
00:24:39,280 --> 00:24:41,800
Speaker 1: to address. So we've got probably you know, eight to

534
00:24:41,880 --> 00:24:43,840
Speaker 1: ten to maybe even a dozen sort of ideas of

535
00:24:43,840 --> 00:24:46,399
Speaker 1: doing things a little bit differently than the NFL or

536
00:24:46,480 --> 00:24:48,800
Speaker 1: major college ball, and what we want to do is

537
00:24:48,920 --> 00:24:52,479
Speaker 1: test those out with guys in the uniforms. So this

538
00:24:52,520 --> 00:24:55,639
Speaker 1: week we're down in Mississippi working with a number of juko's,

539
00:24:56,119 --> 00:24:58,879
Speaker 1: uh their seasons over and you know there's those who

540
00:24:58,920 --> 00:25:01,239
Speaker 1: don't know the NA that's junior junior college. Correct, thank

541
00:25:01,240 --> 00:25:03,959
Speaker 1: you very much. I love to say JUCO sound everybody.

542
00:25:04,320 --> 00:25:06,040
Speaker 1: It should be a word, right, I'll even say San

543
00:25:06,200 --> 00:25:11,800
Speaker 1: jack San Jackson just sintil great junior college East East Houston. Yeah.

544
00:25:11,800 --> 00:25:13,840
Speaker 1: So it's a great base a great baseball prog and

545
00:25:13,880 --> 00:25:15,399
Speaker 1: a pretty good soccer program by the way as well.

546
00:25:15,400 --> 00:25:18,040
Speaker 1: Don't play football at San jack And that's short for

547
00:25:18,080 --> 00:25:21,840
Speaker 1: San Jacinto, which was the you know, the battle that

548
00:25:21,920 --> 00:25:24,280
Speaker 1: determined the fate of the of Texas, actually the Republic

549
00:25:24,359 --> 00:25:26,119
Speaker 1: of Texas, non of course the state of Texas. Al Right,

550
00:25:26,280 --> 00:25:31,080
Speaker 1: beyond that singing you were singing and by the way

551
00:25:31,320 --> 00:25:35,119
Speaker 1: one might even say a big quick sotic trying to

552
00:25:35,119 --> 00:25:37,439
Speaker 1: start this league. That is a good sort of segue.

553
00:25:37,440 --> 00:25:38,920
Speaker 1: I like that. We were talking about the Man of

554
00:25:39,000 --> 00:25:43,320
Speaker 1: La Mancha and Don Quixote and Sancho Panza came up

555
00:25:43,359 --> 00:25:46,119
Speaker 1: with your building with a little Sancho Panza. So anyway,

556
00:25:46,160 --> 00:25:49,200
Speaker 1: look at long story short, we're trying to get guys

557
00:25:49,240 --> 00:25:51,360
Speaker 1: in uniform that are doing a lot of these things.

558
00:25:51,440 --> 00:25:53,399
Speaker 1: We think we have a different kickoff, for example, that

559
00:25:53,440 --> 00:25:56,040
Speaker 1: actually keeps the kickoff returning in the game because it's

560
00:25:56,080 --> 00:25:58,720
Speaker 1: sort of fading away and nobody's you know, rallying to

561
00:25:58,720 --> 00:26:01,840
Speaker 1: save the kickoff within We have an idea that could

562
00:26:01,920 --> 00:26:04,320
Speaker 1: work that's also better health and safety wise, and we're

563
00:26:04,359 --> 00:26:07,040
Speaker 1: actually going to test it. And that's that's important because

564
00:26:07,040 --> 00:26:09,159
Speaker 1: we don't want to do something that's sort of stupid

565
00:26:09,160 --> 00:26:10,719
Speaker 1: and then looks silly, right, We want to test it

566
00:26:10,840 --> 00:26:12,919
Speaker 1: make sure there's no unintended consequences. I won't tell you

567
00:26:12,960 --> 00:26:15,120
Speaker 1: the details of it, you'll have to watch week one,

568
00:26:15,440 --> 00:26:18,000
Speaker 1: but that's how we want to sort of approach, you know,

569
00:26:18,040 --> 00:26:20,119
Speaker 1: this idea of reimagining the game. Are they doing the

570
00:26:20,160 --> 00:26:28,919
Speaker 1: coin flip race like like we saw scramble for you know,

571
00:26:29,080 --> 00:26:31,919
Speaker 1: the sake of affordable workers compensation rates in the various

572
00:26:31,920 --> 00:26:33,639
Speaker 1: states where we're not going to do this scramble. It

573
00:26:33,680 --> 00:26:35,480
Speaker 1: says one more injury. You know you don't want to

574
00:26:35,480 --> 00:26:37,320
Speaker 1: pay for it. I have to ask. I'm sorry, I

575
00:26:37,320 --> 00:26:41,000
Speaker 1: have to ask real quick to some fans in the NFL,

576
00:26:41,119 --> 00:26:44,800
Speaker 1: and some teams aren't doing very well, like a certain

577
00:26:44,840 --> 00:26:49,560
Speaker 1: Detroit Lions fan that I know every when you are

578
00:26:49,600 --> 00:26:52,360
Speaker 1: a six hundred dollar question on Jeopardy. We're the only

579
00:26:52,480 --> 00:26:55,280
Speaker 1: NFL team in the to never make the Super Bowl.

580
00:26:55,280 --> 00:26:57,800
Speaker 1: Come home, man, It's like, what what I'm getting at

581
00:26:57,960 --> 00:27:01,760
Speaker 1: is I want to see the XFL now, because you

582
00:27:01,800 --> 00:27:05,040
Speaker 1: know I want to see you know, maybe if I

583
00:27:05,040 --> 00:27:07,440
Speaker 1: can't get enough of football this way in the NFL,

584
00:27:07,760 --> 00:27:10,840
Speaker 1: I can get enough football in the XFL. Well, I

585
00:27:10,880 --> 00:27:13,280
Speaker 1: think we can save your need. Is that the right

586
00:27:13,440 --> 00:27:17,280
Speaker 1: way to say that? I So, we think it's fun.

587
00:27:17,280 --> 00:27:23,000
Speaker 1: I mean, listen by the way Michael Bars insatiable. We

588
00:27:23,240 --> 00:27:24,920
Speaker 1: think it can be a fun game, right. We think

589
00:27:24,920 --> 00:27:26,560
Speaker 1: that the pool of talent, I think the pool of

590
00:27:26,600 --> 00:27:28,600
Speaker 1: talent out there and said aside, we're not gonna have

591
00:27:28,600 --> 00:27:30,560
Speaker 1: Aaron Rodgers or whomever playing in our league. But the

592
00:27:30,560 --> 00:27:32,439
Speaker 1: pool of talent out there is broader and deeper than

593
00:27:32,480 --> 00:27:34,680
Speaker 1: it's ever been. And that's a tribute to the colleges

594
00:27:35,119 --> 00:27:37,920
Speaker 1: you know, who are producing you know, more better players

595
00:27:37,920 --> 00:27:39,880
Speaker 1: as I like to say, right because you've got to condition,

596
00:27:39,960 --> 00:27:44,040
Speaker 1: you've got strengthened you know, performance coaches, you've got nutrition experts,

597
00:27:44,040 --> 00:27:46,000
Speaker 1: you've got all this stuff that didn't exist twenty years ago.

598
00:27:46,160 --> 00:27:50,199
Speaker 1: The players are significantly better. Go watching old even like

599
00:27:50,240 --> 00:27:51,760
Speaker 1: a team like the Steelers back in the you know,

600
00:27:51,800 --> 00:27:54,640
Speaker 1: seventies and eighties, you know, watch how much better today's

601
00:27:54,680 --> 00:27:57,359
Speaker 1: current version of the Pittsburgh Steelers are than what you

602
00:27:57,400 --> 00:27:59,840
Speaker 1: saw with Bradshaw and and and Swan as good as

603
00:27:59,840 --> 00:28:05,840
Speaker 1: those guys were. Let's talk talent actually real quick. You mentioned,

604
00:28:05,840 --> 00:28:07,240
Speaker 1: I mean, we're not gonna have Aaron Rodgers. We're not

605
00:28:07,240 --> 00:28:10,239
Speaker 1: gonna have Andrew Luck in the XFL immediately. But when

606
00:28:10,320 --> 00:28:13,480
Speaker 1: you think about five ten years down the line, is

607
00:28:13,800 --> 00:28:17,240
Speaker 1: the end goal to have a choice for top players

608
00:28:17,240 --> 00:28:19,240
Speaker 1: between these two leagues? What does success kind of look

609
00:28:19,320 --> 00:28:22,119
Speaker 1: like for you guys looking long term future? So I

610
00:28:22,160 --> 00:28:24,960
Speaker 1: think success is really building up this league and making

611
00:28:24,960 --> 00:28:27,520
Speaker 1: it sustainable. We don't want to be a developmental league

612
00:28:27,640 --> 00:28:29,960
Speaker 1: right from the National Football League. Having said that almost

613
00:28:30,160 --> 00:28:32,640
Speaker 1: you know, any league that's not called the NFL will

614
00:28:32,640 --> 00:28:34,040
Speaker 1: be considered by a lot of fans of sort of

615
00:28:34,080 --> 00:28:36,399
Speaker 1: developmental could plays well in our league, and he'll have

616
00:28:36,400 --> 00:28:38,560
Speaker 1: a chance to, you know, to accept an NFL opportunity.

617
00:28:38,720 --> 00:28:41,200
Speaker 1: So I think success is really building up the brand

618
00:28:41,240 --> 00:28:43,200
Speaker 1: of our league. I like to always ask this sort

619
00:28:43,200 --> 00:28:45,959
Speaker 1: of rhetorical question, what if what if Rutgers and Princeton

620
00:28:46,040 --> 00:28:48,800
Speaker 1: a hundred and forty nine years ago played their first

621
00:28:48,840 --> 00:28:53,000
Speaker 1: little football game in like March? Would we have the

622
00:28:53,040 --> 00:28:55,320
Speaker 1: fall for football? Right? It's sort of a historical act.

623
00:28:55,520 --> 00:28:57,680
Speaker 1: May know that first college football Yeah, first college football

624
00:28:57,680 --> 00:28:59,959
Speaker 1: game undred forty nine years ago. So we keep impressing

625
00:29:00,040 --> 00:29:04,120
Speaker 1: you on the shows. You're hard to get um. So

626
00:29:04,280 --> 00:29:06,160
Speaker 1: you know, we think that you can play football in

627
00:29:06,160 --> 00:29:08,200
Speaker 1: the fall and the spring too, right, and you can

628
00:29:08,240 --> 00:29:09,520
Speaker 1: play it well, and you can play it in an

629
00:29:09,600 --> 00:29:12,560
Speaker 1: entertaining fashion. What of the USFL had sort of, you know,

630
00:29:12,640 --> 00:29:16,720
Speaker 1: maintained some decision making discipline and stayed in the spring,

631
00:29:16,800 --> 00:29:19,640
Speaker 1: that that would be probably a pretty valuable sports property today.

632
00:29:20,320 --> 00:29:22,720
Speaker 1: So I think that's sort of what what what Vincey?

633
00:29:22,840 --> 00:29:24,160
Speaker 1: That's sort of what I see, sort of what I

634
00:29:24,240 --> 00:29:26,000
Speaker 1: think a lot of football fans to see because of

635
00:29:26,000 --> 00:29:27,840
Speaker 1: Footbay like football, they like to watch it, and we're

636
00:29:27,840 --> 00:29:30,719
Speaker 1: gonna offer I think, pretty good game. Oliver Luck, CEO

637
00:29:30,920 --> 00:29:34,280
Speaker 1: and Commissioner of the x f L, thank you so much.

638
00:29:34,280 --> 00:29:36,680
Speaker 1: I want to see this product because I always thought

639
00:29:36,680 --> 00:29:41,040
Speaker 1: the XFL, the original product was fun, and now rolling

640
00:29:41,040 --> 00:29:42,480
Speaker 1: out the next version, I think it's going to be

641
00:29:42,480 --> 00:29:44,600
Speaker 1: even better. Thank you so much for joining us. Pleasure

642
00:29:44,600 --> 00:29:47,680
Speaker 1: to be here. Thanks guys. Time for takeaways. Let's talk

643
00:29:47,680 --> 00:29:50,960
Speaker 1: about Oliver Luck and of course his son Andrew Luck.

644
00:29:51,320 --> 00:29:55,480
Speaker 1: And it was interesting about the mindset about Andrew Luck

645
00:29:55,520 --> 00:29:57,960
Speaker 1: when he went through his injuries. I get it why

646
00:29:58,000 --> 00:30:00,480
Speaker 1: he was grumpy. He wants to play football. Well, my

647
00:30:00,560 --> 00:30:03,240
Speaker 1: takeaway is always back to the innovation. They've got to

648
00:30:03,240 --> 00:30:05,200
Speaker 1: give me something new. This can't be football like we're

649
00:30:05,280 --> 00:30:07,720
Speaker 1: used to one Sundays. They've got to give me something new.

650
00:30:08,320 --> 00:30:11,200
Speaker 1: While by the way, his stressing the player's safety. I

651
00:30:11,280 --> 00:30:14,000
Speaker 1: just don't know if the public is down for say football.

652
00:30:14,040 --> 00:30:15,600
Speaker 1: I guess we're about to find out. I think it's

653
00:30:15,600 --> 00:30:18,720
Speaker 1: interesting that the XFL seems to be going after NFL fans.

654
00:30:18,720 --> 00:30:21,000
Speaker 1: We've seen other of these pop up leagues try to

655
00:30:21,040 --> 00:30:23,120
Speaker 1: go in places where the NFL isn't. Look at the

656
00:30:23,200 --> 00:30:26,800
Speaker 1: XFL cities New York, Dallas, Houston, l A. St. Louis, Seattle,

657
00:30:26,840 --> 00:30:29,920
Speaker 1: Tampa Bay, all of those are NFL cities. They're clearly

658
00:30:29,920 --> 00:30:32,360
Speaker 1: trying to capitalize on NFL's popularity. It's like a little

659
00:30:32,400 --> 00:30:36,600
Speaker 1: Huey Lewis thing there, Chicago, San Francisco to nothing, No, no,

660
00:30:36,680 --> 00:30:43,800
Speaker 1: but okay, a really talented producer would have had that

661
00:30:43,840 --> 00:30:47,960
Speaker 1: song ready to go everywhere there's music, love music. I

662
00:30:48,000 --> 00:30:51,440
Speaker 1: think that was right there. Man, still that same old

663
00:30:51,520 --> 00:30:55,320
Speaker 1: rock and roll rhythm. Did they say the hard or nothing?

664
00:30:55,520 --> 00:31:00,800
Speaker 1: Nothing of it? Because it to be a number one,

665
00:31:00,800 --> 00:31:02,680
Speaker 1: then number five. I'll wear a number because of Mike.

666
00:31:02,800 --> 00:31:04,320
Speaker 1: We have a chance to go for three in a row.

667
00:31:04,400 --> 00:31:06,320
Speaker 1: Kid numbers in a good time. When I first started

668
00:31:06,320 --> 00:31:09,720
Speaker 1: wearing the number, I would just have they Floomberg Business

669
00:31:09,760 --> 00:31:13,760
Speaker 1: of sports. The number of the week, Now the number

670
00:31:13,880 --> 00:31:15,720
Speaker 1: of the week. I want to do this just like

671
00:31:15,760 --> 00:31:22,760
Speaker 1: a game show. Thirty four thousand, seven hundred lower a

672
00:31:22,840 --> 00:31:25,920
Speaker 1: new car. So you and I discussed. So I'm just

673
00:31:25,920 --> 00:31:27,360
Speaker 1: gonna leave it up to Eman. He's a he's a

674
00:31:27,360 --> 00:31:29,400
Speaker 1: one man guessing. I have no idea. Is that a

675
00:31:29,400 --> 00:31:32,520
Speaker 1: dollar figure? No, it isn't Bar, Big Teddy Bear. Isn't

676
00:31:32,520 --> 00:31:35,719
Speaker 1: bar Big Teddy Bear. Big Teddy Bear. Given as good

677
00:31:35,760 --> 00:31:38,760
Speaker 1: a clue as I can, slapped up the answer. I

678
00:31:38,800 --> 00:31:42,360
Speaker 1: don't happy the Teddy Bear toss. Remember that Hershey Bears

679
00:31:42,680 --> 00:31:45,000
Speaker 1: they do it every year as a tradition holiday time

680
00:31:45,080 --> 00:31:46,719
Speaker 1: the fans and when the when the Bears scored their

681
00:31:46,720 --> 00:31:49,040
Speaker 1: first got I not get that it was the video.

682
00:31:49,240 --> 00:31:51,680
Speaker 1: I don't even know what the number is. Yes, the

683
00:31:51,760 --> 00:31:53,560
Speaker 1: number of Teddy Bears that the fans came and they

684
00:31:53,720 --> 00:31:55,240
Speaker 1: You have to go see the video. If you have

685
00:31:55,320 --> 00:31:58,440
Speaker 1: not seen it, go google Hershey Bears Teddy Bear Toss.

686
00:31:58,480 --> 00:32:01,479
Speaker 1: This is like just at epic flood of Teddy Bears

687
00:32:01,720 --> 00:32:03,880
Speaker 1: filling the ice. It's a pretty cool video and a

688
00:32:03,880 --> 00:32:06,800
Speaker 1: great thing to do because they then distributed to you've

689
00:32:06,800 --> 00:32:09,920
Speaker 1: been listening to the Bloomberg Business of Sports. We are

690
00:32:09,960 --> 00:32:12,200
Speaker 1: here each and every week at the same time, plus

691
00:32:12,240 --> 00:32:15,440
Speaker 1: online as a podcast. You can catch that Monday's, Wednesdays

692
00:32:15,440 --> 00:32:18,520
Speaker 1: and Thursdays on Michael Bar on Twitter at Big Bar Sports.

693
00:32:18,640 --> 00:32:21,880
Speaker 1: I'm Evan Novie Williams at nov Underscore Williams and I'm

694
00:32:21,880 --> 00:32:24,400
Speaker 1: Scott Sashnik. You can follow me on Twitter at Sashnik,

695
00:32:24,520 --> 00:32:26,440
Speaker 1: and thank you very much for joining us. Please tune

696
00:32:26,440 --> 00:32:28,280
Speaker 1: in next week when we continue to speak with the

697
00:32:28,280 --> 00:32:30,880
Speaker 1: biggest and brightest in the sports business industry. You're listening

698
00:32:30,920 --> 00:32:33,640
Speaker 1: to Bloomberg Business of Sports and Bloomberg Radio around the

699
00:32:33,640 --> 00:32:39,360
Speaker 1: world and online, where our podcast is available. In a

700
00:32:39,440 --> 00:32:55,240
Speaker 1: Liberty Town, Boston route of Oklahoma City, San Francisco with

701
00:32:55,360 --> 00:33:00,520
Speaker 1: a million styles, but it's still that same old use

702
00:33:00,600 --> 00:33:04,560
Speaker 1: it many really tough. Whow that did they say? The

703
00:33:04,640 --> 00:33:08,440
Speaker 1: hard rock the rules to be and the world I

704
00:33:08,680 --> 00:33:12,600
Speaker 1: seen up the room Now be your may be bad

705
00:33:12,960 --> 00:33:13,280
Speaker 1: bad