WEBVTT - Inside the Target Boycott: Pastor Jamal Bryant Reveals the Strategy & Impact

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<v Speaker 1>Pastor Jamaal Bryant, you know, obviously a giant in the

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<v Speaker 1>world of you know, theology, but this is a business

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<v Speaker 1>conversation and you've done something interesting. You've played a major

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<v Speaker 1>part in the boycott of Targets. So I want to

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<v Speaker 1>talk about a few different things, but we got to

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<v Speaker 1>start there, right So for our audience and people that

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<v Speaker 1>may not be all the way tapped in with everything

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<v Speaker 1>that's been going on, can you talk about why Target

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<v Speaker 1>was selected, the demands that you know, you guys have

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<v Speaker 1>for Target, where the boycott stands now like give us

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<v Speaker 1>the whole rundown.

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<v Speaker 4>Yeah. So, first of all, thank you family forgiving me

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<v Speaker 4>an opportunity. There were fourteen fortune five hundred companies that

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<v Speaker 4>walked away from DEI after the inauguration of Donald John Trump,

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<v Speaker 4>and we decided that we would follow the African properb

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<v Speaker 4>The best way to eat an elephant is one piece

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<v Speaker 4>at a time. So we focused on Target first, not last,

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<v Speaker 4>not only first. And we want to tell you all

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<v Speaker 4>why number one, ashamedly and embarrassingly, black people spend twelve

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<v Speaker 4>million dollars a day in Target number two without there

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<v Speaker 4>being any protests, without there being any demonstration. After the

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<v Speaker 4>killing of George Floyd, the president and CEO of Target,

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<v Speaker 4>they are headquartered in Minneapolis, same place where George Floyd

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<v Speaker 4>was killed, came out and had a press conference and said,

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<v Speaker 4>watch the language. Family, George Floyd could have been one

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<v Speaker 4>of my employees, not colleagues, not staff, one of my employees.

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<v Speaker 4>So they made a commitment of two billion dollars that

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<v Speaker 4>they were going to invest in black business. They after

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<v Speaker 4>the inauguration, walked away from it. So we asked for

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<v Speaker 4>four things. The first, if black people are spending twelve

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<v Speaker 4>million dollars a day in target invest a quarter of

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<v Speaker 4>a billion into black banks so black people can have

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<v Speaker 4>access to capital, to stop businesses and to buy homes.

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<v Speaker 4>Number two, there are twenty seven targets on college campuses.

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<v Speaker 4>None of them are on HBCUs. So we asked them

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<v Speaker 4>to partner with six HBCUs and told them to pick

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<v Speaker 4>whatever six HBCUs they wanted for their business programs so

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<v Speaker 4>that they could scale, so that they could franchise, and

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<v Speaker 4>so they could roll out. I'm embarrassed that this is

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<v Speaker 4>the largest boycot for black people. It's seventy years since

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<v Speaker 4>the Montgomery bus boycott, and his was crazy. We didn't

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<v Speaker 4>have a black owned franchise to redirect people too. We

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<v Speaker 4>HI five and people to go to Costco as if

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<v Speaker 4>that's given back to us. Number four three was that

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<v Speaker 4>they would honor the George Floyd commitment of two billion dollars.

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<v Speaker 4>In Number four, we gave them a blank check and said,

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<v Speaker 4>you all rewrite DEI. You don't have to be called that,

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<v Speaker 4>doesn't have to be named that, but show us a

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<v Speaker 4>pathway where black people can make it to the C

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<v Speaker 4>suites and not just work in the warehouse. And so

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<v Speaker 4>that's where it is. We're eighteen weeks later, and I

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<v Speaker 4>am so appreciative to your audience to help make this happen.

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<v Speaker 4>The valuation of Target has dropped by twelve billion. The

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<v Speaker 4>stock has dropped from one hundred and forty five dollars

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<v Speaker 4>a share to ninety three dollars a share. Foot traffic

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<v Speaker 4>is down by seven point nine percent, and four weeks

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<v Speaker 4>ago they slashed the CEO's salary by forty two percent,

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<v Speaker 4>and all of it is thanks to us taking the

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<v Speaker 4>quans of principle of cooperative economics.

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<v Speaker 2>An illegal alien from Guatemala charged with raping a child

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<v Speaker 2>in Massachusetts. An MS thirteen gang member from l Salvador

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<v Speaker 2>accused of murdering a Texas. Man of Venezuelan charged with

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<v Speaker 2>film and selling child pornography in Michigan. These are just

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<v Speaker 2>some of the heinous migrant criminals caught because of President

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<v Speaker 2>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 2>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 2>crossings are at the lowest levels ever recorded, and over

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<v Speaker 2>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 2>are here illegally, your next you will be fine. Nearly

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<v Speaker 2>one thousand dollars a day. Imprisoned and deported, you will

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<v Speaker 2>never return. But if you register using our CBP home

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<v Speaker 2>app and leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now. Under President Trump America's laws,

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<v Speaker 2>border and families will be protected. Sponsored by the United

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<v Speaker 2>States Department of Homeland Security,