Speaker 1: Pushkin. Hello. Hello, it's Malcolm Gladwell here. I've been working
Speaker 1: on a project I can't wait to share with you.
Speaker 1: It's about something special, something close to my heart, something
Speaker 1: that consumes me. I Malcolm Gladwell. I'm a carna. When
Speaker 1: I go online in the morning, my first stop is
Speaker 1: bring a Trailer dot com, where people like me auction
Speaker 1: off their cars to other people like me. Just so
Speaker 1: we're clear, I read the comments on bring a trailer,
Speaker 1: which is one level of obsession beyond the standard bring
Speaker 1: a trailer obsession. I have on a shelf in my
Speaker 1: office every issue of Car magazine, the British Vogue of
Speaker 1: Auto magazines, going back to April nineteen ninety nine. And
Speaker 1: I'm almost embarrassed to tell you how many cars I've
Speaker 1: owned over the years. A nineteen seventy two Mercedes two
Speaker 1: eighty and original factory lime Green, a bunch of BW
Speaker 1: golf horrors, a push of Boxer GTS, an immaculate E
Speaker 1: thirty nine, BMWM five, and once many years ago, Alexus
Speaker 1: I S two fifty, a delightful little Japanese sports sedan,
Speaker 1: fantastic gearbox. I loved it, but then the lease was
Speaker 1: up and I replaced it with a Golf GTI. In
Speaker 1: my memory, I somehow filed away Lexus as just another
Speaker 1: kind of luxury car, like an Audie, only from Asia.
Speaker 1: But then one day Lexus called me up and said, Malcolm,
Speaker 1: we'd like to prove you wrong. My first thought was, oh, wow,
Speaker 1: they're going to give me a free car, which, by
Speaker 1: the way, I would totally be fine with. But no,
Speaker 1: it was better than that. They said, come to Japan
Speaker 1: because we think the art of Lexus is something that
Speaker 1: you can only understand firsthand in its home country. Go
Speaker 1: and see it. So I said, what any self respecting
Speaker 1: carna to say, twist my arm. My producer Jacob and
Speaker 1: I went to Japan to experience Lexus's take on luxury firsthand.
Speaker 1: We found out how a tea ceremony influenced their car design,
Speaker 1: how floral arrangement inspires engineering, how o muchanashi the Japanese
Speaker 1: concept of hospitality infiltrates the entire culture of Lexus, And
Speaker 1: you thought I was obsessive? Coming soon my six part
Speaker 1: series about my Lexus experience. Find it wherever you like
Speaker 1: to listen, go and see