WEBVTT - Introducing: Go and See

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<v Speaker 1>Pushkin. Hello. Hello, it's Malcolm Gladwell here. I've been working

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<v Speaker 1>on a project I can't wait to share with you.

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<v Speaker 1>It's about something special, something close to my heart, something

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<v Speaker 1>that consumes me. I Malcolm Gladwell. I'm a carna. When

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<v Speaker 1>I go online in the morning, my first stop is

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<v Speaker 1>bring a Trailer dot com, where people like me auction

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<v Speaker 1>off their cars to other people like me. Just so

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<v Speaker 1>we're clear, I read the comments on bring a trailer,

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<v Speaker 1>which is one level of obsession beyond the standard bring

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<v Speaker 1>a trailer obsession. I have on a shelf in my

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<v Speaker 1>office every issue of Car magazine, the British Vogue of

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<v Speaker 1>Auto magazines, going back to April nineteen ninety nine. And

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<v Speaker 1>I'm almost embarrassed to tell you how many cars I've

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<v Speaker 1>owned over the years. A nineteen seventy two Mercedes two

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<v Speaker 1>eighty and original factory lime Green, a bunch of BW

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<v Speaker 1>golf horrors, a push of Boxer GTS, an immaculate E

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<v Speaker 1>thirty nine, BMWM five, and once many years ago, Alexus

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<v Speaker 1>I S two fifty, a delightful little Japanese sports sedan,

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<v Speaker 1>fantastic gearbox. I loved it, but then the lease was

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<v Speaker 1>up and I replaced it with a Golf GTI. In

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<v Speaker 1>my memory, I somehow filed away Lexus as just another

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<v Speaker 1>kind of luxury car, like an Audie, only from Asia.

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<v Speaker 1>But then one day Lexus called me up and said, Malcolm,

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<v Speaker 1>we'd like to prove you wrong. My first thought was, oh, wow,

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<v Speaker 1>they're going to give me a free car, which, by

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<v Speaker 1>the way, I would totally be fine with. But no,

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<v Speaker 1>it was better than that. They said, come to Japan

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<v Speaker 1>because we think the art of Lexus is something that

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<v Speaker 1>you can only understand firsthand in its home country. Go

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<v Speaker 1>and see it. So I said, what any self respecting

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<v Speaker 1>carna to say, twist my arm. My producer Jacob and

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<v Speaker 1>I went to Japan to experience Lexus's take on luxury firsthand.

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<v Speaker 1>We found out how a tea ceremony influenced their car design,

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<v Speaker 1>how floral arrangement inspires engineering, how o muchanashi the Japanese

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<v Speaker 1>concept of hospitality infiltrates the entire culture of Lexus, And

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<v Speaker 1>you thought I was obsessive? Coming soon my six part

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<v Speaker 1>series about my Lexus experience. Find it wherever you like

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<v Speaker 1>to listen, go and see