Speaker 1: Hey, hey, ba fam, It's time for another Holla Back
Speaker 1: Monday Woop woop. This week, we're looking back at some
Speaker 1: of our favorite episodes from days past for memorable guests
Speaker 1: who unforgettable moment.
Speaker 2: There's still so much to learn from the be A Vault.
Speaker 2: Take oh listen, willya hey v a Fam? I am listen.
Speaker 2: It's not so often besides Tiffany, that when I'm sitting
Speaker 2: across from someone on a virtual you know, doing the podcast,
Speaker 2: that I feel like the warm and fuzzies and I
Speaker 2: just want to like give a hug from through the
Speaker 2: computer somehow. But if Tiffany couldn't be here, I am
Speaker 2: so so glad to have Ellie d'op sharing the virtual
Speaker 2: studio stage with me at brad Ambishen this week. If
Speaker 2: y'all have not heard of Ellie Talks Money, where have
Speaker 2: you been? Honestly? All right, I'm going to read you
Speaker 2: her little bio first, because she deserves all of the
Speaker 2: praise and all of the all of the flowers that
Speaker 2: she deserves. But I am so excited to have Ellie
Speaker 2: here because not only is she so inspiring, you're gonna
Speaker 2: hear all about how she built her business off that
Speaker 2: stimmy Check. Shout out to Biden, shout out to I
Speaker 2: don't know the pandemic mm hmm. But she now coaches
Speaker 2: thousands and thousands of people and how to do the
Speaker 2: same thing and launch their own successful online business. So
Speaker 2: if you haven't heard of Ellie, let me tell you
Speaker 2: about my friend. Okay. Ellie is a business and strategy coach.
Speaker 2: She is a founder and CEO of Ellie Talks Money
Speaker 2: and the ell Evated Academy. She took her twelve hundred
Speaker 2: dollars stimmy check, used it to start a business and
Speaker 2: eventually turned it into a multimillion dollar company in less
Speaker 2: than one year before turning thirty years old. And why
Speaker 2: is this not here with four children, single mama with
Speaker 2: four babis okay. And since then she has served over
Speaker 2: fifty thousand students and is committed to assisting especially women,
Speaker 2: build successful businesses so they can live the life of
Speaker 2: their dreams. She has been featured all over the dang place,
Speaker 2: from twenty five most Influential New Voices of Money by
Speaker 2: Next Advisor to the hundred most Influential African Americans by
Speaker 2: the Root, plus Fortune, Entrepreneur news Week, all over the place,
Speaker 2: and now she's on round ambition. So we're gonna get
Speaker 2: We're gonna get put in the bio now featured on
Speaker 2: ba Okay col Cuck cool Ellie. It's so good to
Speaker 2: it's so good to see you. I was just reflecting
Speaker 2: you and I met in person, and I wasn't that
Speaker 2: familiar with you until I met you at finn Conn
Speaker 2: earlier this year, which I don't know if I told you,
Speaker 2: but that was like my that was my re entry
Speaker 2: into like society, yeah, personal finance society.
Speaker 3: Tell me.
Speaker 2: Yeah. It was like my first time doing any trip
Speaker 2: by myself as a mom. And I just remember I
Speaker 2: felt like I was floating down that hall. It was
Speaker 2: like such a corporate conference type vibe, but I could
Speaker 2: have been in like Versailles, the Palace of Versailles. I
Speaker 2: just felt so damn good. I felt fancy. I drank
Speaker 2: wine in my room, but I got to talk free.
Speaker 3: No.
Speaker 4: I remember, because you guys were the ogs in the
Speaker 4: finance space.
Speaker 3: You guys were the og.
Speaker 4: Really, I think fin Con, at least in terms of
Speaker 4: like black women taking up space at fin Con, you
Speaker 4: guys definitely did it first, which I think made room
Speaker 4: for people like me to now be going because that
Speaker 4: was my first fin con too.
Speaker 2: So I think you and I met too at the
Speaker 2: Women of Color podcast meetup, which blew my mind because
Speaker 2: like I got there really early and we got I
Speaker 2: sat down with like two other women, but by like
Speaker 2: the next ten minutes, you came in plus like one hundred,
Speaker 2: like well at least one hundred women of color. It
Speaker 2: was so amazing. But I want everyone to get to
Speaker 2: know you a little bit, So can you tell us
Speaker 2: how Ellie talks money, how elevated, how you became who
Speaker 2: you are today, because just a few years ago you
Speaker 2: were not in the position you are now. And I
Speaker 2: just find your story so inspiring.
Speaker 3: Thank you so much.
Speaker 4: It's definitely been a wild ride, and I always enjoyed
Speaker 4: telling people the story because I think it's really one that,
Speaker 4: you know, makes people realize you can change your circumstance
Speaker 4: at any time.
Speaker 3: And you know, when I started my.
Speaker 4: Business, even just like pre rewind to starting the business
Speaker 4: right so you know, I gave birth to my twins
Speaker 4: in twenty nineteen, and maybe four or five months after that,
Speaker 4: I ended up getting laid off on my job and
Speaker 4: then I moved. I ended up also getting a divorce.
Speaker 4: Then had to move back home to my mom's house,
Speaker 4: which was not like the most fun experience. Loved my mom,
Speaker 4: but I didn't have my own room, you know, I
Speaker 4: just had to take up space in our living room essentially.
Speaker 4: So it's me and my four babies, two of which
Speaker 4: I'm still nursing, the twins.
Speaker 3: And I applied to I want.
Speaker 4: To say, over fifty five jobs, if I remember, you know,
Speaker 4: I just kept applying, applying, applying.
Speaker 3: I'm like, someone's going to your skill?
Speaker 2: What were you working? Was it marketing?
Speaker 4: I was as director of sales, so I was working
Speaker 4: in sales. And I worked for a financial services company,
Speaker 4: so we sold life insurance and you know, really im
Speaker 4: wealth products to senior individuals. So I was always kind
Speaker 4: of in this money space and I was doing such
Speaker 4: a good job. I had such a great job. I
Speaker 4: loved my job. But you know, layoffs happen. You can't
Speaker 4: control it. And so when I applied to all these
Speaker 4: jobs and not one of the fifty five hired me,
Speaker 4: I'm like, what is going on?
Speaker 3: Like is it me? Is am I the problem? What
Speaker 3: is happening here?
Speaker 4: And so it was really at that point, you know,
Speaker 4: of course, COVID started happening. My kids were at home,
Speaker 4: I was unemployed. I was doing door dash with my
Speaker 4: kids in the car to make money. And when I
Speaker 4: knew that these stimulus checks were coming, I said, this
Speaker 4: might be the opportunity that I've been with waiting for,
Speaker 4: you know. And I felt as though that stimulus check was,
Speaker 4: you know, almost an investment or capital into this business
Speaker 4: that I wanted to start, because where was I going
Speaker 4: to get twelve hundred dollars any other way, you know.
Speaker 4: And so I took that and I decided to start
Speaker 4: my consulting company, where in my mind, I was going
Speaker 4: to take what I knew how to do sales, marketing, finance,
Speaker 4: funding and show women entrepreneurs, specifically black women and mothers,
Speaker 4: how they can use some of these same skill sets
Speaker 4: to build their own business. And to my surprise, it
Speaker 4: was so well received, and in that first ten months
Speaker 4: we hit seven figures. So it was truly listen, it
Speaker 4: was a wild ride. It was a wild ride.
Speaker 2: It in the first ten months, you said.
Speaker 3: First ten months.
Speaker 4: Yes, I started it in July of twenty twenty and
Speaker 4: by April of twenty twenty one, we had crossed seven figures.
Speaker 2: See the business choice You made was to have those
Speaker 2: babies in early twenty nineteen, because you were already out
Speaker 2: of the fog. Damn it, you were out of the fog.
Speaker 2: You had like had your brain back. I was in
Speaker 2: the fog in twenty twenty, and like the timing, like serendipity.
Speaker 2: I mean, obviously you're great at what you do, but
Speaker 2: you can't not acknowledge that in twenty twenty, everyone will
Speaker 2: were stuck at home and so many women a special
Speaker 2: women of color right our audiences, were struggling financially, they
Speaker 2: were let oh the hours cut had to quit because
Speaker 2: they couldn't work remote and they had kids at home.
Speaker 2: So what perfect timing for someone to come and say, like,
Speaker 2: you can actually create an online business. You know, honestly,
Speaker 2: I was one of the women who probably needed to
Speaker 2: find your work because it was only in twenty twenty one,
Speaker 2: post fog most Fouk on Newborn Stage that I launched
Speaker 2: my business, Mandy money Makers. Also I love that we
Speaker 2: both just like, let's just put our name in it.
Speaker 2: Let's just okay. Also, I was like, I can't think
Speaker 2: of anything better, but I launched that. Well, actually I
Speaker 2: didn't even launch it right away. I just did, like
Speaker 2: free coaching to see if I was good at it.
Speaker 2: You're probably like, why but I did that?
Speaker 3: No, girl, let me tell you.
Speaker 4: I did free coaching too for the first probably three
Speaker 4: or four months because I needed to make sure I
Speaker 4: wasn't crazy.
Speaker 3: I needed to make sure it.
Speaker 2: Was exactly yes, exactly okay. So yeah, and I'm let's
Speaker 2: talk about that too, because for me, not only did
Speaker 2: it help like re established like established trust with my
Speaker 2: audience to or just like a core group of women.
Speaker 2: I think two hundred people signed up. Two hundred women
Speaker 2: signed up for a free coaching session. And I did
Speaker 2: those throughout, like maybe over the five or six month period,
Speaker 2: and it took a long time, but I was like,
Speaker 2: I'm going to finish these. But it was so it
Speaker 2: was kind of old fashioned, like on the phone or
Speaker 2: on zoom with women asking them what their pain points were,
Speaker 2: like really getting to know the customer. And I feel
Speaker 2: like that has to be one of the strategies talk about,
Speaker 2: is like understanding what people need. And then it wasn't
Speaker 2: until I completed those free sessions I was like, I
Speaker 2: know what I'm going to do. It's going to be
Speaker 2: the Mandy money Maker Academy. It's going to be group
Speaker 2: coaching community because these women are lonely. Yeah, talk to
Speaker 2: me about what you learned from those early months launching Elevated.
Speaker 3: Yeah, so you know that's so important.
Speaker 4: And I know for me, when I decided I was
Speaker 4: going to do this, I was really afraid at first
Speaker 4: to charge for anything, because you know, it's one thing
Speaker 4: going to work and being paid at a job, and
Speaker 4: it's another thing choosing a price point for the market,
Speaker 4: you know, for customers. So I remember strategically thinking, Okay,
Speaker 4: I'm just going to do this for free so people
Speaker 4: know that it works, so I can get some testimonials,
Speaker 4: and then ultimately I'll use that to charge, which you know,
Speaker 4: my price at the time was like forty seven dollars,
Speaker 4: you know, for an hour long coaching session. I was like,
Speaker 4: let me kind of get all this, but definitely, right,
Speaker 4: I know, right, that was definitely a key part of
Speaker 4: I think building the trust and the audience quickly, because
Speaker 4: I didn't really launch my first paid course until October
Speaker 4: or November, and it.
Speaker 3: Was fifteen dollars. It was a fifteen dollars product, and.
Speaker 4: Even by the time I got to that first seven figures,
Speaker 4: I think my highest price point was seventy five dollars.
Speaker 4: So I really wanted to take the time to build
Speaker 4: that trust so that I could create a product and
Speaker 4: a brand that was accessible to people. So when I
Speaker 4: did those coaching calls for free, the only thing I
Speaker 4: asked them in return is, hey, if this works for you,
Speaker 4: can you send me a quick one minute video and
Speaker 4: just telling me what worked even what didn't so I
Speaker 4: can learn so I can grow. And those that gave
Speaker 4: positive testimonials, I use those as marketing to eventually make
Speaker 4: sales when the product had a price on it. And
Speaker 4: I think that really helped because what we also noticed
Speaker 4: in that twenty twenty twenty one period is there was
Speaker 4: a lot of people coming on the internet selling something right.
Speaker 3: It was I mean, we.
Speaker 4: Had the crypto, we had the for X, we had
Speaker 4: the this, everyone had a course, you know, And I
Speaker 4: was like, well, I had to make sure that people
Speaker 4: really know the real deal and I know what I'm
Speaker 4: talking about, so let me just use social proof and
Speaker 4: testimonials to kind of solidify that voice.
Speaker 3: And it really helped.
Speaker 2: It really helped, right, and the time that it takes
Speaker 2: to build that trust for someone who's wanting to start
Speaker 2: a business it's hard to sometimes tell them because I've
Speaker 2: had these calls too where it's like, so, what's your secret?
Speaker 2: Maybe money looks like it's doing so well right now,
Speaker 2: you know, what's your secret? And I was like, Well,
Speaker 2: had a podcast for seven years before I launched it
Speaker 2: that helped build some trust in you know, a small
Speaker 2: but meaningful audience, and then did it for free for
Speaker 2: six months, and I did other things to make money
Speaker 2: over that period. So talk to me about, like, as
Speaker 2: you were doing the free coaching, you had that twelve
Speaker 2: hundred dollars, where were you putting that money and how
Speaker 2: soon were you actually seeing returns?
Speaker 3: Yeah, that's such a good question.
Speaker 4: So for me, that twelve hundred went to I upgraded
Speaker 4: my phone to at the time, I think it was
Speaker 4: a twelve iPhone, just so I could create better quality content.
Speaker 4: I paid for my LLC, I paid for some subscriptions
Speaker 4: like Canvas, Shopify, et cetera. And then the rest I
Speaker 4: kind of just set on the side. I think was
Speaker 4: maybe four or five hundred dollars that I sat on
Speaker 4: the side. And I was like, when I learned how
Speaker 4: to run ads, I'm going to use this to do it,
Speaker 4: you know, but what I can say is the business
Speaker 4: started to make money. I think I hit my first
Speaker 4: I remember my first five hundred dollars day was October
Speaker 4: twenty third, I think of twenty twenty, which isn't a lot,
Speaker 4: but to me that was a big deal.
Speaker 2: Five hundred dollars in a day and a whole lot.
Speaker 2: Some people that in a month or in a week
Speaker 2: listen that that's something that was what were you making
Speaker 2: a DoorDash in one day?
Speaker 4: Yeah, and so I think it was at that point
Speaker 4: that I realized, Okay, this might be able to do
Speaker 4: something like, maybe I should really stay consistent with this
Speaker 4: and really keep going.
Speaker 3: So, you know, I was living at my mom's house
Speaker 3: at the time.
Speaker 4: I was on social services, so luckily I had basic
Speaker 4: needs met, you know, for me and the kids, so
Speaker 4: that I could just keep throwing myself into this business
Speaker 4: to where my first five hundred dollars day then turned
Speaker 4: into a thousand dollars you know, I made my first thousand,
Speaker 4: three thousand, you know, but it really did take time.
Speaker 4: So something I always tell business owners even now when
Speaker 4: coaching them, is it's not always going to be oh,
Speaker 4: you started today and next week you made.
Speaker 3: Ten thousand dollars.
Speaker 4: You know, it is going to take some consistency, and
Speaker 4: sometimes you're not going to see money made for three,
Speaker 4: four or five months. But it doesn't mean that it's
Speaker 4: not working a lot out of the time.
Speaker 3: It just is.
Speaker 4: Working under the surface, and it takes time to take root,
Speaker 4: and then once it sprouts, it consistently grows.
Speaker 2: I was talking to someone who specifically wanted to meet
Speaker 2: to coach them on podcasting because they launched a podcast
Speaker 2: earlier I think like mid last year and just wanted
Speaker 2: some tips. And I'm like and I was like, I'm
Speaker 2: just going to tell you keep doing it consistency and time.
Speaker 2: But I think what's so overwhelming to people can be
Speaker 2: how will people find me? I may have the best product,
Speaker 2: but with the internet, and I know so much of
Speaker 2: your strategy is around social media marketing, and as is mine,
Speaker 2: and that's been successful for me as well for people
Speaker 2: who are stressed about I may only have like twenty
Speaker 2: followers and they're all my friends and my family, you know,
Speaker 2: And I feel like you see people on ig who've
Speaker 2: got tens about hundreds of thousands, millions of followers, and
Speaker 2: you feel like I can't get there. Any advice for
Speaker 2: like that audience building portion, because that can be really
Speaker 2: important to your point. The thing about Ellie and what
Speaker 2: she's talking about is like this, this is content you create,
Speaker 2: so it's technically free. It's organic, like you're building an
Speaker 2: audience organic. And then there's the paid version of that
Speaker 2: where you run ads on Facebook. And I love that
Speaker 2: you started organic first. That's also my strategy, make some money,
Speaker 2: put the money into Facebook ads. But anyway to my
Speaker 2: question audience building for new business owners, what are your
Speaker 2: strategies and advice there?
Speaker 4: I mean, it is such a key part of business.
Speaker 4: I think people you know, sleep on social media sometimes
Speaker 4: or they feel very intimidated by it. But it's such
Speaker 4: a great way where this free app you know, these Instagrams,
Speaker 4: these tiktoks, these youtubes, when you use them, you are
Speaker 4: literally able to bring traffic to your page, to your
Speaker 4: business and then start making money. So I think for me,
Speaker 4: some really great audience building tips that have assisted me
Speaker 4: in building my platform and have assisted others. I'm not
Speaker 4: going to say insistency, although that is a part of it.
Speaker 4: I think what's even the.
Speaker 2: More important, right that's stressful.
Speaker 4: You know, that's what everybody Consistency like, yes, we get
Speaker 4: we have to be consistent. But I think even beyond that,
Speaker 4: what goes into audience building is giving free information, right,
Speaker 4: And what I mean by that is people are going
Speaker 4: to follow and maintain relationship with a content creator when
Speaker 4: they feel like they can learn something from them, whether
Speaker 4: it's learning something about skincare or health, or business or
Speaker 4: budgeting really whatever it is. If they if they feel
Speaker 4: connected to that person, because every time they see a
Speaker 4: post it helps them in their life in some way,
Speaker 4: that's what you want to aim for. So when I'm
Speaker 4: you know, coaching my community or letting them know what
Speaker 4: they can do to build an audience, I always say
Speaker 4: you should go to these websites. There's one in particular
Speaker 4: called answer the Public dot com.
Speaker 2: Yes right, so good, and.
Speaker 4: So you're able to essentially put in your topic. So
Speaker 4: if it's skincare, right, you put that word in, it's
Speaker 4: going to generate you know, hundreds of questions that have
Speaker 4: been asked by people on the Internet about skincare, and
Speaker 4: so you, as the content creator, you basically want to
Speaker 4: pull out some of these questions. How do I have
Speaker 4: better skincare? How do I take care of my skin?
Speaker 4: What is skincare all the questions, and you want to
Speaker 4: create videos essentially answering those questions, because what that is
Speaker 4: doing is creating educational content that is still a value
Speaker 4: to where the people who start to digest your content
Speaker 4: will ask themselves, Wow, you know, if I'm learning this
Speaker 4: much from them without paying, imagine what I'll learn when
Speaker 4: I actually choose to purchase a product. And I think
Speaker 4: that's how you build an audience quickly and a loyal audience,
Speaker 4: because you're giving them the option. You're like, yes, I
Speaker 4: do have my paid products and services, but you can
Speaker 4: also hang out on my page for a little while
Speaker 4: and you'll learn something here too, And I think that's
Speaker 4: really valuable, especially you know, when we have a society
Speaker 4: where something is being sold all the time. I think
Speaker 4: it can be really refreshing and help build an audience
Speaker 4: quickly where your first objective is for you to learn
Speaker 4: and your second objective.
Speaker 3: Is to sell.
Speaker 2: It can be really uncomfortable. I mean it wasn't uncomfortable
Speaker 2: for me because I'm like, I got to pay the bills,
Speaker 2: but I think I wasn't working. I was basically living
Speaker 2: off my savings and I got some consulting clients for
Speaker 2: the first like six months of my business, so I
Speaker 2: could do the free coaching, but I was I really
Speaker 2: wanted to own my income in that way and I
Speaker 2: didn't want to consult anymore. And so for me, I
Speaker 2: was like, it's got to happen for myself. But I
Speaker 2: think for people who are on the nine nine to
Speaker 2: five hustlers ninety five entrepreneurs sometimes that it can feel
Speaker 2: like you're making an income and maybe you're doing okay,
Speaker 2: but like starting to sell your service, there's a struggle
Speaker 2: there to you like figure out what do I price
Speaker 2: this at? And will people even buy this? So can
Speaker 2: you talk about and I'm not even and listen, like
Speaker 2: you and Tiffany both are a phenomenal at building successful
Speaker 2: businesses on like relatively low ticket offerings. You know, even
Speaker 2: to this day, Tiffany she could probably charge way I
Speaker 2: know she could. She knows she could charge way more
Speaker 2: for her Patreon, but it's ten bucks a month, you
Speaker 2: know for business mentorship and you know, literature Academy I
Speaker 2: think was like twenty dollars a month anyway, So and
Speaker 2: you too, And obviously the point is to reach as
Speaker 2: many people as possible. But talked about the selling hurdle
Speaker 2: and how people can get over doing that and being
Speaker 2: okay with making money.
Speaker 4: I know, and you know what I feel like this
Speaker 4: is so I feel like it's even more of a
Speaker 4: burden and a challenge for women entrepreneurs, and especially black
Speaker 4: women entrepreneurs, for us to name our price and to
Speaker 4: be comfortable and confident to say like, this is what
Speaker 4: I'm going to charge, you know, and that's that's what
Speaker 4: it's going to be. It's still something that I face.
Speaker 4: You know, I always get a little uncomfortable raising my
Speaker 4: prices or changing my prices because I want people to
Speaker 4: be able to get it. But I also got these
Speaker 4: full kids and a team of people, so we're always
Speaker 4: in that balance. But I think for me, what was
Speaker 4: really helpful, and you know what I often tell other
Speaker 4: people to do is in that beginning phase when you're
Speaker 4: coming up with your price, I think I always say,
Speaker 4: start somewhere between fifteen and thirty dollars in terms of
Speaker 4: a digital product. Now, your time is a different price offering.
Speaker 4: I think you can build that as you get more
Speaker 4: confident in your coaching, but starting in that range is
Speaker 4: comfortable enough to where you could compare that to a
Speaker 4: dollar a day. You could compare that to you know,
Speaker 4: to payments of a Netflix subscription. You know, something that
Speaker 4: is not going to be a burden on your audience,
Speaker 4: but as well allows you to test out your confidence
Speaker 4: of putting a price tag on your value, putting a
Speaker 4: price tag on your knowledge, and then you can really.
Speaker 2: Be example, real quick of what a digital product at
Speaker 2: that price point could be.
Speaker 4: Yes, I would say that a digital product at that
Speaker 4: price point can be an ebook.
Speaker 3: And these can be simply thirty forty pages.
Speaker 4: You know. The great thing about an ebook is you
Speaker 4: can make it in less than one hour. So you
Speaker 4: can download an app like Otter and it's a voice transcription.
Speaker 4: Oh my gosh, see that's with Otter. It's the best.
Speaker 4: It is the best. I think it takes the intimidation
Speaker 4: out of it.
Speaker 3: And you know, it's.
Speaker 4: A voice transcription app, so you speak into it on
Speaker 4: whatever it is that you want to educate people on.
Speaker 4: So ten ways to save ten thousand dollars, whatever the
Speaker 4: case might be. And it's going to take that and
Speaker 4: create a twenty or thirty page ebook and boom, that's
Speaker 4: your first digital product that you could do.
Speaker 2: Edit it because outer bot ain't perfect, Okay, and make
Speaker 2: sure you edit people off. Yes, edit them, but it's good.
Speaker 2: I agree. I usually draft emails for my newsletter in order. First. Oh,
Speaker 2: I will just casually while I'm walking. Yeah, because I'll
Speaker 2: just be like, what do I want to say? No,
Speaker 2: and I'll just like fire up some ideas and then
Speaker 2: when I get home, I've got something to start with.
Speaker 3: You have something to start with now.
Speaker 4: I do like that because for me, it is easier
Speaker 4: to talk than to just sit down and write.
Speaker 2: You know, let's these nails, girl. You know, we can't
Speaker 2: be hate getting and I love that. We got like
Speaker 2: a matching manny.
Speaker 3: We really do the shape and everything.
Speaker 2: Yes, and uh, I just hate getting them done. So
Speaker 2: I'm like, I'll try to go as long as I can,
Speaker 2: but they'd be so long and I'm like a click click,
Speaker 2: It's my Atlanta Roots desk with the long nails. Right. No, really,
Speaker 2: but yes is one example. Yeah, sure, I mean. My
Speaker 2: my product like that is a forty seven dollars Negotiation
Speaker 2: Scripts book, which is basically, yeah, it's like nineteen scripts
Speaker 2: to negotiate put the words in. Because that's what I
Speaker 2: get asked all the time. That's why I have my
Speaker 2: transcription tool because on my coaching calls, people will literally
Speaker 2: slow down, let me write that down, and I'm like,
Speaker 2: don't worry, it's going to be transcribed. You can just
Speaker 2: read this back to your boss anyway. So that was
Speaker 2: my first or actually not my first, but that like
Speaker 2: mini product to get people who may not be ready
Speaker 2: for them more expensive option, Yes, give them something that
Speaker 2: they could use. If it works for them, you build trust,
Speaker 2: they get excited, and then down the line they may
Speaker 2: be ready to invest more.
Speaker 3: Right exactly.
Speaker 4: And that's another great pricing strategy is you know, starting
Speaker 4: with a lower ticket, but then you create different entry levels.
Speaker 4: I think it's perfectly fine to have something under fifty bucks.
Speaker 4: Then you have your mid tier where maybe that's going
Speaker 4: to be two hundred, three hundred, four hundred, and then
Speaker 4: for those who are ready, you have your higher end
Speaker 4: where those who want to invest four or five figures
Speaker 4: they have the opportunity to do that. So I think,
Speaker 4: you know, in terms of getting comfortable with your pricing,
Speaker 4: I always want entrepreneurs to know it's not a.
Speaker 3: One price fits all.
Speaker 4: You know, you don't have to have one price forever
Speaker 4: and then you can never change it. No, you just
Speaker 4: start with what feels comfortable at that time, and then
Speaker 4: into your second year of business, you'll probably have more.
Speaker 3: Confidence, more knowledge.
Speaker 4: Now you're able to introduce a second tier price level
Speaker 4: while you still have your entry one available. And I
Speaker 4: think that's a really, you know, great way why entrepreneurs
Speaker 4: should be using funnels essentially in their business, where people
Speaker 4: can enter at that lower price point and then have
Speaker 4: the opportunity to be upsold into something that is valid
Speaker 4: for them that they need.
Speaker 2: Ooh, funnels. Okay, now, I love I can talk about
Speaker 2: funnels all day long. So let's take a quick break, though.
Speaker 2: Let me get a slip in my water because it's
Speaker 2: partial already. All right, be a fan. We're going to
Speaker 2: take a quick break. We're going to come back with
Speaker 2: our guest today, Ellie Job, who is a business and
Speaker 2: strategy coach, and she is going to blow our minds.
Speaker 2: We're going to talk all about the sales funnel and
Speaker 2: how you can learn to master the funnels for your
Speaker 2: online business, because we know you guys are secret entrepreneurs, right, Okay,
Speaker 2: quick break, get a little sippy sip of water, be
Speaker 2: right back. All right, va, fam, I am back with
Speaker 2: our guest today. My guest today the beautiful, the talent,
Speaker 2: and the lovely l Egope Ellie. Okay, let's talk about
Speaker 2: these funnels, girl, because this is like marketing e lingo
Speaker 2: that I learned through my professional career because I pivoted
Speaker 2: from journalism into marketing and I remember the learning curve
Speaker 2: of these these like funnel terms and RPV and SEO
Speaker 2: and all this stuff. So, but the funnel is essential
Speaker 2: to like building a strategically like well rounded online business.
Speaker 2: So in as few words as possible, the least amount
Speaker 2: of jargon, let's let's tell BA fam what funnel is
Speaker 2: and how.
Speaker 4: They Okay, I like that, So to keep it super simple,
Speaker 4: a funnel is essentially a customer sales journey for your customer.
Speaker 4: So what the funnel allows you to do is, let's
Speaker 4: think of it as a grocery store. So you know,
Speaker 4: when you go to the grocery store and you want
Speaker 4: to buy milk, milk or eggs. Right, typically I don't
Speaker 4: know what your grocery store looks like, but typically those
Speaker 4: things are going to be at the back of the store.
Speaker 4: So you've got to go all the way to the
Speaker 4: back to get your milk, your eggs, your bread, whatever,
Speaker 4: and guess what. On your way up to the register,
Speaker 4: you're getting up sold all these different things.
Speaker 3: Especially if you go to Target. That's why I don't
Speaker 3: go to Target, because they played for Sophora. Oh my god.
Speaker 2: The line at Sephora is the money you gotta put
Speaker 2: your blinders on.
Speaker 3: You gotta put the blinders on put exactly.
Speaker 4: That is a version of a funnel because you have
Speaker 4: the one thing you came in for, but the other
Speaker 4: products are being presented to you and you're like, ooh,
Speaker 4: you know what, I probably do need that.
Speaker 3: This looks really good too, I probably need that. And
Speaker 3: by the.
Speaker 4: Time you actually go to check out, you've now added
Speaker 4: maybe two or three a day related products or services
Speaker 4: to your original order. So essentially, what it does is
Speaker 4: for you as the business owner, it allows you to
Speaker 4: take one customer and present them with two to three
Speaker 4: different related offers at the same time without you having
Speaker 4: to sell two or three different things in your pitch. Right,
Speaker 4: So they're already mind made up that they want to
Speaker 4: buy the forty seven dollars product. Now before they left,
Speaker 4: they're like, well, you know what, I added on these
Speaker 4: two things too, because they feel like they're related to
Speaker 4: me and that's really beneficial on both ends. Now your
Speaker 4: customer has more of more value and you also tripled
Speaker 4: your order, which is great. Now the way that you
Speaker 4: guys can really use this in your business, especially even
Speaker 4: if you have a smaller audience. You know, when we
Speaker 4: talk about creating your content, building from there and et cetera.
Speaker 4: I always tell people, even if you are creating really
Speaker 4: great free content, it's okay to have a call to action.
Speaker 3: Tell people to.
Speaker 4: Go and sign up for your You can have a
Speaker 4: free funnel, you can have a paid funnel.
Speaker 3: So if you start with a free funnel.
Speaker 4: Go and download my free workbook, Go and sign up
Speaker 4: for my free masterclass. So they're coming in to get
Speaker 4: the free thing, and before they leave in the funnel,
Speaker 4: you're presenting them with a twenty seven dollars bundle, a
Speaker 4: forty seven dollars up sell, one hundred dollars up sell,
Speaker 4: and you're.
Speaker 2: Given to think about like the grocery store, Analogy cost
Speaker 2: goes free samples, Trader Joe's is free samples. You're going
Speaker 2: to come for a little snacky snack and maybe on
Speaker 2: the way out you end up with twenty four bagels
Speaker 2: that you can not eat at all because you're a
Speaker 2: one person. But anyways, why yeah, I mean when you
Speaker 2: talk about people going into the grocery store, that's like
Speaker 2: warm traffic to even find out the grocery store exists.
Speaker 2: So your business is the grocery store in this analogy, right,
Speaker 2: let me let me metaphor piggyback or another piggyback to
Speaker 2: even find out that you're business exists and that it's
Speaker 2: a place that they want to be. That's where I
Speaker 2: feel like the cold, like the freebie can get them acquainted,
Speaker 2: you know, and it's something free, so they haven't like
Speaker 2: gone into the story yet, but they're like, let me
Speaker 2: see what she's working with, you know. Or you post
Speaker 2: something online and to your point the call to action,
Speaker 2: download this freebie. Why wouldn't you? I just gave you
Speaker 2: some Yeah, and then you start to build. That's like
Speaker 2: the first step that was in my marketing career. I
Speaker 2: started with the organic content. The organic leads like getting
Speaker 2: people just in the parking lot of the store to
Speaker 2: find a little bit about it, you know. And then
Speaker 2: you then you let time, you know, you keep they
Speaker 2: keep seeing you build that trust, they turn warmer towards you,
Speaker 2: and they're ready to take a step inside, you know,
Speaker 2: and more time. Y'all sorry about that, but I.
Speaker 4: Think that's really key. So when I think about like
Speaker 4: non negotiables, for example, that a new or even an
Speaker 4: existing entrepreneur needs to have and they're onl business, I
Speaker 4: think one non negotiable is content. Right, It's a part
Speaker 4: of the business.
Speaker 3: I know. I have a lot of people tell me
Speaker 3: I don't like being on camera. I don't want to
Speaker 3: create content. I don't want to do it.
Speaker 4: I'm like, listen, let's get creative. Are you going to
Speaker 4: use a what are you going to use? Because you
Speaker 4: got to make the content. Okay, it's a non negotiable
Speaker 4: because that is your way to get people, like you
Speaker 4: said in the parking lot. I think the next non
Speaker 4: negotiable is definitely either a free lead magnet or a
Speaker 4: very low ticket lead magnet, so somewhere between zero dollars
Speaker 4: and forty.
Speaker 3: Seven in terms of you're gonna.
Speaker 4: Come hang out with me, let me show you what
Speaker 4: I have to offer so then you can see what's
Speaker 4: really inside the store. That's your second non negotiable. I
Speaker 4: would say that the third is probably a nurture sequence.
Speaker 4: You know, something I've learned throughout this business journey is
Speaker 4: how important email marketing and text message marketing are.
Speaker 3: I think we focus a lot on the.
Speaker 4: Which is very important, But once you actually have their
Speaker 4: email and now you're able to talk to them in
Speaker 4: a different way, you know, you're really able to access them.
Speaker 4: You're able to kind of have longer form storytelling, and
Speaker 4: that will turn someone who came into your funnel off
Speaker 4: of a free offer, It'll turn them into a buyer
Speaker 4: because you wrote a really amazing email or really amazing text.
Speaker 4: So I think those are really three key things that
Speaker 4: if a business owner has them specifically for online, it's
Speaker 4: going to help them grow and really get to that
Speaker 4: next income milestone.
Speaker 2: Yeah, that's the lie. I feel like, you think you
Speaker 2: leave corporate America and all the emails, but you want
Speaker 2: to start an online business, you better be good at
Speaker 2: writing some emails. Like even me, I'm a writer and
Speaker 2: I love writing, but I'm just like, God, my nurture sequence,
Speaker 2: I think I need more emails. I know, I mean,
Speaker 2: and it's not meant to be like I don't know.
Speaker 2: I'm sure that there's like super strategic write this kind
Speaker 2: of email and that kind of email, but I just
Speaker 2: try to bring that delivering value. So I have a
Speaker 2: weekly email that I send on Sundays and just show
Speaker 2: up in their inbox every Sunday night with a tip
Speaker 2: for the week, you know, and use that as a
Speaker 2: way to continue building that trust. Right, So, what are
Speaker 2: some types of successful online businesses you've seen your elevated
Speaker 2: members create in the past couple of years since you
Speaker 2: launched Wow.
Speaker 4: So I definitely think so, you know, one huge part
Speaker 4: of the academy is I teach women how to get
Speaker 4: funding for their business. So on the funding side of things,
Speaker 4: we've helped We've helped women secure over seven millions so
Speaker 4: far in funding. So some women have gotten one hundred thousand,
Speaker 4: some have gotten twenty five thousand, some have gotten three
Speaker 4: hundred and fifty thousand.
Speaker 3: So we really try to keep a good eye on the.
Speaker 4: Numbers and the data so we can see how these
Speaker 4: courses are translating into really applied knowledge. But I think
Speaker 4: some of my favorite success stories if you will or
Speaker 4: you know what they've been to do. We have one
Speaker 4: student who's opened up a daycare and it's thriving.
Speaker 3: She used her business funding.
Speaker 2: To the order that I know, which is amazing.
Speaker 3: Right, Not all are online, so that was successful.
Speaker 4: Another opened up actually a trash business, which was new
Speaker 4: to me, but she used her business funding to purchase
Speaker 4: essentially like a trash truck and now gets government contracts
Speaker 4: for her neighborhood as you know, a trash collector company,
Speaker 4: which is amazing.
Speaker 3: I know, it's like a six fo year business.
Speaker 4: How cool, right. Another has used it for a restaurant.
Speaker 4: And on the online space specifically, I have students who
Speaker 4: have now created six figure businesses, teaching people how to
Speaker 4: invest in real estate, teaching people how to do Airbnb,
Speaker 4: teaching people as well how to get SBA loans. So
Speaker 4: a lot of our online success stories, they really have
Speaker 4: followed a similar roadmap to me. You know, here's how
Speaker 4: you're going to create digital product, here's how you're going
Speaker 4: to market it, here's how you're going to get people
Speaker 4: in your funnel and convert them. And I'm really proud
Speaker 4: because they've been able to do it with less than
Speaker 4: ten thousand followers, you know, And I think there's a
Speaker 4: misconception that you need to have hundreds of thousands in
Speaker 4: order to make hundreds of thousands of dollars, but.
Speaker 3: You really don't. You really don't.
Speaker 4: You can have a solid five thousand people and a
Speaker 4: well priced product and a marketing strategy and still become
Speaker 4: a six figure business.
Speaker 2: Amen to that, right? And I mean also, I remember
Speaker 2: I talked to someone who had one hundred thousand followers,
Speaker 2: but she went viral one time, like the week before
Speaker 2: and like blew up and everyone started following her. But
Speaker 2: she wasn't ready, Like she didn't have a funnel, she
Speaker 2: didn't have a nurture journey for her customers. She didn't
Speaker 2: even have a paid product. So and not that she's
Speaker 2: lost out on the opportunity, but now she's scrambling to
Speaker 2: catch up. So I spent the first year of my
Speaker 2: business focused so heavily on building audience, building trust, giving
Speaker 2: away free content and the background creating a paid product,
Speaker 2: so that when I was ready, like as I was
Speaker 2: building my audience, and I'm using the same strategy now
Speaker 2: because I'm I'm working on a book. I got any Mama,
Speaker 2: I just signed with a literary agent and I'm very excited.
Speaker 2: But same thing, like when you're trying to get a
Speaker 2: book deal, they want to know what kind of platform
Speaker 2: you have. And so I like two years ago, when
Speaker 2: I knew I wanted to write, I'm like, I'm gonna
Speaker 2: start building the audience and then continue so that by
Speaker 2: the time I'm ready to sell a book, like I'm
Speaker 2: there and I've got you know, so that that slow burn,
Speaker 2: like the building of trust. You want to build the audience,
Speaker 2: I feel like organically that way, but then be ready
Speaker 2: for them or like have a thing have those CTAs. Yeah,
Speaker 2: what kind of mistakes and you see online entrepreneurs making
Speaker 2: earlier and at any stage in business really like anything
Speaker 2: like what pees that you see?
Speaker 3: Girl?
Speaker 4: Even me, sometimes I'm still making some of these mistakes,
Speaker 4: but I definitely think some of the bigger ones are
Speaker 4: and they're very simple, but I think some of the
Speaker 4: very ones are, like you said, not having a link
Speaker 4: to something in their bio, right, even if it's just
Speaker 4: a free workbook, not having something because when people come
Speaker 4: to check out your page, they're going to click some links.
Speaker 3: They want to know what's going on. And I think.
Speaker 4: People often believe they need to have a whole, beautiful
Speaker 4: website in order to be like a fully launched business.
Speaker 2: Yeah, no, it's such a trip.
Speaker 3: A girl just go to five listening.
Speaker 2: And you're waiting to launch because you ain't got the
Speaker 2: perfect three thousand dollars web design. Yet stop it.
Speaker 4: Don't stop that, don't need it, you probably will never
Speaker 4: need it.
Speaker 3: It's really a choice.
Speaker 4: If you want to have a beautiful website, sure, but
Speaker 4: you don't need it to start, and you really don't
Speaker 4: need it to start making money. You know, you can
Speaker 4: have a great landing page that someone on five or
Speaker 4: can make you, or a simple click funnels that's someone
Speaker 4: on fiber can make you for a hundred bucks and
Speaker 4: you will be ready to go. So I think that's
Speaker 4: you know, a mistake is not having something for people
Speaker 4: to click, and then as well wanting to have it
Speaker 4: perfect before.
Speaker 3: Just putting it out there. Just drop the thing.
Speaker 4: People are going to. Those who are for you are
Speaker 4: for you, and those who are not are not. But
Speaker 4: don't hold it because you want it to be perfect.
Speaker 4: First done is always better than perfect, and people are
Speaker 4: going to respond to what you provide, whether it's perfect
Speaker 4: or not. I would say a third mistake, especially in
Speaker 4: this online space, and this is one that I made,
Speaker 4: it's probably not delegating sooner. I think it's really easy
Speaker 4: for us to take on all the work and you know,
Speaker 4: for me, like just be on this island and it's
Speaker 4: really hard, and it doesn't mean you have to hire
Speaker 4: a full time person. But I know my first hire was,
Speaker 4: you know, five hours a week a virtual assist. I
Speaker 4: think it was like ten or fifteen dollars an hour,
Speaker 4: which is important because you've got to be able to
Speaker 4: outsource some repetitive tasks so that.
Speaker 3: You can stay in your genius mode, which.
Speaker 4: Is creating the content, creating the offer, you know, coming
Speaker 4: up with how to grow this business, and someone else
Speaker 4: can handle customer service femails or fix whatever system is broken.
Speaker 4: You know, I think that's a really key thing that
Speaker 4: more of us should do a little sooner so we
Speaker 4: can avoid burnout as well.
Speaker 2: Thanks for bringing up burnout, because I really want to
Speaker 2: talk to you about, like even just the fact that
Speaker 2: you, you know, reached your seven figure moment so soon. I
Speaker 2: haven't gotten there yet, but you know, don't you will,
Speaker 2: of course manifest. I know in some of your posts
Speaker 2: you're like comments if you're going to be a millionaire.
Speaker 2: I'm like met me commenting, but you are like you
Speaker 2: and I and I commend you for this too, Like
Speaker 2: you still strike me as a woman who's leading a
Speaker 2: full and complete life and taking care of herself. I
Speaker 2: may congratulations, you know you just got married, newlywed to
Speaker 2: a beautiful man. Congratulations. When was that? Wow?
Speaker 4: That was in December of twenty twenty two, girls, so
Speaker 4: just about we're in the third was this our third month?
Speaker 3: Yeah?
Speaker 2: Amazing? And you have your you know children, How do
Speaker 2: you for any woman out there and who is a
Speaker 2: caretaker has that full life and we don't want to
Speaker 2: grind like the whole hustle culture. I'm so glad it's
Speaker 2: going away, you know. And TIF and I talk about
Speaker 2: that a lot. So how have you found a version
Speaker 2: of entrepreneurship success while also maintaining Ellie and you know
Speaker 2: what you deserve?
Speaker 3: I love that.
Speaker 4: I think, you know, it's so important and I feel
Speaker 4: like I'm better at it now, which I'm which I'm
Speaker 4: really proud of because now I'm okay with asking for help.
Speaker 4: You know, I can say I avoided, probably for the
Speaker 4: first year and a half, like having a nanny or
Speaker 4: having anyone to help me with the kids, because I
Speaker 4: felt this mom guilt that if I spend more time
Speaker 4: away from my kids, they're gonna, like, you know, have
Speaker 4: these memories that their mom was never around. I mean,
Speaker 4: we just throw ourselves into this cycle and just put
Speaker 4: all this weight on us, on ourselves as mothers. And
Speaker 4: I realized, you know what, I have the ability to
Speaker 4: get some help. So I'm going to get some help,
Speaker 4: which is going to allow me to be a better mother,
Speaker 4: which is going to allow me to also be a
Speaker 4: better business woman.
Speaker 3: And it's okay for someone my nanny who loves the
Speaker 3: kids to pick.
Speaker 4: Them up from school, bring them home, hang out with
Speaker 4: them for a couple hours while I finish work. I
Speaker 4: can still be fulfilled with my kids, and they're gonna
Speaker 4: still see me as their mom.
Speaker 3: You know.
Speaker 4: I used to.
Speaker 3: Always think that they would think their nanny was their mom. Girl.
Speaker 3: We just throw ourselves into these horror stories, you know.
Speaker 4: But I really realized asking for help isn't weak, asking
Speaker 4: for help is wise. You know. That has helped me
Speaker 4: a lot to maintain balance. And you know, as long
Speaker 4: as it took me to hire my first person, now
Speaker 4: I realize the ability to bring people on allows me
Speaker 4: to be more of a blessing because now I have
Speaker 4: people that I'm you know, helping every month as in
Speaker 4: my team. But then also it allows me to better
Speaker 4: serve and more fully serve all the potential new customers
Speaker 4: that are out there, So I think that was another
Speaker 4: step that allowed me to then travel more.
Speaker 3: You know, had I not had.
Speaker 4: A team, I wouldn't have been able to go to
Speaker 4: duck Car, Senegal in twenty twenty one, which is where
Speaker 4: I ended up meeting the man who is now my husband.
Speaker 2: Wait, y'all met the same year you got wait, a
Speaker 2: year before you got twenty twenty one.
Speaker 4: Basically it was a year. So we met okay January
Speaker 4: of twenty twenty two, on his birthday, and he proposed
Speaker 4: September October of twenty twenty two, and.
Speaker 2: We got married during that uf fin Cohn, were you
Speaker 2: engaged at in Connor after what was been hide after
Speaker 2: September seven?
Speaker 1: Yeah?
Speaker 3: I think it was right after.
Speaker 2: Because I feel like I might have asked you about that.
Speaker 2: But okay, I mean that's so you met him in Senegal.
Speaker 2: So are y'all doing mind me asking? Like, are y'all
Speaker 2: doing long distance distance? Man?
Speaker 3: Yes, girl, we are doing long distance.
Speaker 4: So he's from Senegal, but all his family lives in France,
Speaker 4: so he goes back and forth between Dakhara and Paris,
Speaker 4: and none of them have ever been to the US,
Speaker 4: like they just lived their whole life in.
Speaker 3: Europe, which is like, oh, you know it's different.
Speaker 4: I'm yeah now, because you know, they were like, we
Speaker 4: don't want to go to the US, like, yeah, I
Speaker 4: got too much.
Speaker 2: I'm like, oh, we value our lives, so we're gonna
Speaker 2: stay here now.
Speaker 3: That's exactly. So, you know, that was definitely new.
Speaker 4: But I often think about I was comfortable to take
Speaker 4: that trip with just some friends. You know, I didn't
Speaker 4: think I was going to go and meet a man.
Speaker 4: It was just me and my friends hang out. That
Speaker 4: was their first time in Senegal, and I realized I
Speaker 4: was able to do that because I felt comfortable with
Speaker 4: allowing other people to be in charge, you know, and
Speaker 4: realizing that I don't have to be all the time
Speaker 4: in my business in order for my business to work.
Speaker 4: And you know, I think overall, what I really want
Speaker 4: to represent with my brand and for black women and
Speaker 4: mothers is.
Speaker 3: That you can have it all.
Speaker 4: You know, you can have the successful business, the seven figures,
Speaker 4: the eight figures, whatever you want. You can be a
Speaker 4: great mom to your kids. You can show up for
Speaker 4: basketball games, you can show up for ballet classes. And
Speaker 4: if you want to get remarried or you want to
Speaker 4: have a successful relationship, you can do that too, And
Speaker 4: so I feel like if I'm going to champion women
Speaker 4: to know that they can have this, then I have
Speaker 4: to make sure that I'm showing that it's possible, you know.
Speaker 4: And let me say this, there are definitely nights where
Speaker 4: it's very hard. I don't feel well. I don't see
Speaker 4: how I'm going to keep balancing. Sometimes one area is
Speaker 4: spilling over to the other. So it's never perfect. But
Speaker 4: every day I remind myself that it's okay for me
Speaker 4: to sometimes have to retreat and allow my help, the
Speaker 4: help that I have in place to carry me so
Speaker 4: that I can take care of myself. So that's a
Speaker 4: daily it's a daily reminder. I don't want anyone to
Speaker 4: think it's perfect, but with consistent efforts and reminding yourself
Speaker 4: that it's okay to not be a super woman all
Speaker 4: the time, it is okay to just say today it's
Speaker 4: too hard, I need it. We'll start again tomorrow. That's okay.
Speaker 4: That is really okay.
Speaker 2: Absolutely, It's it's more difficult when you get in you
Speaker 2: get stuck thinking this is how it's always going to
Speaker 2: be right. I mean, that's the trap. And yeah, thanks
Speaker 2: for acknowledging that too. I tried so hard not to
Speaker 2: use the B word balance when I was asking you
Speaker 2: that question, because it doesn't really exist. And I and
Speaker 2: I feel like it's it's the same about like I
Speaker 2: don't know physical health, Like there's some years where I'm
Speaker 2: killing it and there's some you know, years when it's off.
Speaker 2: And it's just like life is long if you're lucky,
Speaker 2: and you can have moments where it's shifting a little
Speaker 2: bit in this direction in that direction, and your kids.
Speaker 2: You know, our kids are going to grow up and
Speaker 2: they're not going to need us as much. And sometimes
Speaker 2: I fantasize about my forties and fifties, like who am
Speaker 2: I going to be? What I think to like I
Speaker 2: don't have to make it virtual and buttered pasta for dinner,
Speaker 2: like like how much will I do?
Speaker 4: Ah?
Speaker 2: Well, I could just talk to you forever.
Speaker 3: But I know I wish we could just keep talking.
Speaker 4: But I think one thing I wanted to add is,
Speaker 4: like a recent shift that I've made in terms of
Speaker 4: how I like talk to myself about my life and
Speaker 4: my business is I usually would say, oh, I have
Speaker 4: to get up, or I have to do this, or
Speaker 4: I have to go to this.
Speaker 3: Meeting, or I have to create this content, or I
Speaker 3: have to eat.
Speaker 4: This salad, and you know, just really as recently as January,
Speaker 4: I'm like, you know what, that doesn't make me feel
Speaker 4: good when I say that. It makes me feel like
Speaker 4: it's an obligation. It makes me feel like it's weight.
Speaker 4: And so I've just started saying, I get to I
Speaker 4: get to do this, I get to create content, I
Speaker 4: get to get up and talk to my team, I
Speaker 4: get to get on this.
Speaker 3: Peloton, you know, even a lot I want to. I
Speaker 3: get to eat this salad, you know. And it's helped
Speaker 3: to it's.
Speaker 4: Helped me to remember that even on days where it's hard,
Speaker 4: I am still a you know, an advocate for myself
Speaker 4: in my own journey that I don't have to make
Speaker 4: myself feel bad or force myself to do things because
Speaker 4: of any outside standards. I get to do these things
Speaker 4: because this is the life that I'm actively designing. And
Speaker 4: I think, you know, I hope that that can help
Speaker 4: anyone who's listening. You know, you are ultimately the controller
Speaker 4: of how this whole story goes.
Speaker 3: You know, you really are, and you.
Speaker 4: Can say this is what it's going to be today,
Speaker 4: and this is also what it's not going to be today.
Speaker 4: And if that means eating a cupcake, that's okay. You
Speaker 4: get to eat the cupcake and you tomorrow you'll figure
Speaker 4: it out and you'll do what you have to do.
Speaker 4: You know, I think just giving ourself a little bit
Speaker 4: more grace, just a little.
Speaker 2: Bit oh so much grace. It's just there's no grace
Speaker 2: and grit have to go hand in hand. Thank you totally.
Speaker 2: I mean, it's about to be two pm on my coast.
Speaker 2: I know you're on the left coast, but this is
Speaker 2: my nap hour. So we're gonna wrap this up because my.
Speaker 3: Love that girl.
Speaker 2: Now, now I pick up homeboy. Homeboy gets picked up
Speaker 2: at four thirty five o'clock. And if I get a
Speaker 2: hour and a half two hour nap, and then I
Speaker 2: can stare at the ceiling for an additional half hour
Speaker 2: and then pull myself out of bed and go pick
Speaker 2: him up and have the energy for him and for y'all,
Speaker 2: because like this drains me as an introvert. My work
Speaker 2: is very draining and I can't sparkle and shine for
Speaker 2: the women that I care so deeply about. You probably
Speaker 2: feel the same way. If I do not take these rests.
Speaker 2: You know, it takes a lot out of you.
Speaker 3: So I'm just take a napka.
Speaker 2: Also, growing a human being is hard work, Ellie. Where
Speaker 2: do you want people to go? We didn't even mention
Speaker 2: the conference. Dammit in June. Quickly talk about your conference. Okay,
Speaker 2: we have an elevated academy, which y'all got to check
Speaker 2: out if you are wanting to launch an online business. Naturally, yes,
Speaker 2: but the special conference coming up this summer. Talk to
Speaker 2: me about that.
Speaker 3: Very exciting.
Speaker 4: So I finally decided to do my first conference. This
Speaker 4: is called the Legacy Builders Conference, and it's really all
Speaker 4: about all the things that I care about in my
Speaker 4: brain that we care about the academy with the.
Speaker 3: Legacy Builders Conference, It's.
Speaker 4: Going to be in Atlanta on June third and fourth,
Speaker 4: and we really want people Saturday Sunday.
Speaker 2: Oh third and fourth.
Speaker 3: I was like, you guys said thirty fourth. Okay, girl,
Speaker 3: that would be the idea to that too. If I've
Speaker 3: talked about you got thirty four days.
Speaker 2: It's trying to build trust here, Ellie and not help
Speaker 2: them think me crazy. Okay, third, a week after I
Speaker 2: had my baby. I'm going to miss it but so exciting. Okay,
Speaker 2: so what can yeah conference?
Speaker 4: They can expect to learn all about ways that they
Speaker 4: can increase their financial excellence. We'll be talking about money
Speaker 4: management strategies for business owners, how they can invest to
Speaker 4: actually build wealth, and you know how they can also
Speaker 4: pour into their network and actively learn how to network
Speaker 4: better so that they are able to get in touch
Speaker 4: with people that can help them to get to that
Speaker 4: next level. I think that's very important for entrepreneurs of
Speaker 4: color to realize you don't have to do it all alone.
Speaker 4: You can actually meet someone who can make that connection
Speaker 4: for you. So it's a two day conference and the
Speaker 4: focus is on building wealth now and securing it for
Speaker 4: your legacy.
Speaker 3: So I'm really excited.
Speaker 2: I got to be like all the feelings, nervous, anxious, excited.
Speaker 2: I wish you all of us. This sounds phenomenal. I
Speaker 2: love that you're doing it in my hometown, Atlanta. Shout
Speaker 2: out to the atl Thank you for blessing us with
Speaker 2: your presence, Ellie and some of your sparkle and shine.
Speaker 2: I don't take a minute of your time for granted.
Speaker 2: Thanks for joining us on Brown Ambition