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Speaker 1: Hey, hey, ba fam, It's time for another Holla Back

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Speaker 1: Monday Woop woop. This week, we're looking back at some

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Speaker 1: of our favorite episodes from days past for memorable guests

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Speaker 1: who unforgettable moment.

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Speaker 2: There's still so much to learn from the be A Vault.

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Speaker 2: Take oh listen, willya hey v a Fam? I am listen.

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Speaker 2: It's not so often besides Tiffany, that when I'm sitting

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Speaker 2: across from someone on a virtual you know, doing the podcast,

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Speaker 2: that I feel like the warm and fuzzies and I

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Speaker 2: just want to like give a hug from through the

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Speaker 2: computer somehow. But if Tiffany couldn't be here, I am

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Speaker 2: so so glad to have Ellie d'op sharing the virtual

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Speaker 2: studio stage with me at brad Ambishen this week. If

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Speaker 2: y'all have not heard of Ellie Talks Money, where have

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Speaker 2: you been? Honestly? All right, I'm going to read you

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Speaker 2: her little bio first, because she deserves all of the

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Speaker 2: praise and all of the all of the flowers that

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Speaker 2: she deserves. But I am so excited to have Ellie

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Speaker 2: here because not only is she so inspiring, you're gonna

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Speaker 2: hear all about how she built her business off that

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Speaker 2: stimmy Check. Shout out to Biden, shout out to I

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Speaker 2: don't know the pandemic mm hmm. But she now coaches

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Speaker 2: thousands and thousands of people and how to do the

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Speaker 2: same thing and launch their own successful online business. So

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Speaker 2: if you haven't heard of Ellie, let me tell you

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Speaker 2: about my friend. Okay. Ellie is a business and strategy coach.

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Speaker 2: She is a founder and CEO of Ellie Talks Money

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Speaker 2: and the ell Evated Academy. She took her twelve hundred

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Speaker 2: dollars stimmy check, used it to start a business and

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Speaker 2: eventually turned it into a multimillion dollar company in less

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Speaker 2: than one year before turning thirty years old. And why

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Speaker 2: is this not here with four children, single mama with

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Speaker 2: four babis okay. And since then she has served over

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Speaker 2: fifty thousand students and is committed to assisting especially women,

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Speaker 2: build successful businesses so they can live the life of

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Speaker 2: their dreams. She has been featured all over the dang place,

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Speaker 2: from twenty five most Influential New Voices of Money by

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Speaker 2: Next Advisor to the hundred most Influential African Americans by

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Speaker 2: the Root, plus Fortune, Entrepreneur news Week, all over the place,

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Speaker 2: and now she's on round ambition. So we're gonna get

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Speaker 2: We're gonna get put in the bio now featured on

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Speaker 2: ba Okay col Cuck cool Ellie. It's so good to

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Speaker 2: it's so good to see you. I was just reflecting

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Speaker 2: you and I met in person, and I wasn't that

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Speaker 2: familiar with you until I met you at finn Conn

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Speaker 2: earlier this year, which I don't know if I told you,

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Speaker 2: but that was like my that was my re entry

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Speaker 2: into like society, yeah, personal finance society.

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Speaker 3: Tell me.

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Speaker 2: Yeah. It was like my first time doing any trip

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Speaker 2: by myself as a mom. And I just remember I

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Speaker 2: felt like I was floating down that hall. It was

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Speaker 2: like such a corporate conference type vibe, but I could

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Speaker 2: have been in like Versailles, the Palace of Versailles. I

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Speaker 2: just felt so damn good. I felt fancy. I drank

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Speaker 2: wine in my room, but I got to talk free.

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Speaker 3: No.

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Speaker 4: I remember, because you guys were the ogs in the

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Speaker 4: finance space.

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Speaker 3: You guys were the og.

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Speaker 4: Really, I think fin Con, at least in terms of

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Speaker 4: like black women taking up space at fin Con, you

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Speaker 4: guys definitely did it first, which I think made room

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Speaker 4: for people like me to now be going because that

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Speaker 4: was my first fin con too.

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Speaker 2: So I think you and I met too at the

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Speaker 2: Women of Color podcast meetup, which blew my mind because

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Speaker 2: like I got there really early and we got I

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Speaker 2: sat down with like two other women, but by like

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Speaker 2: the next ten minutes, you came in plus like one hundred,

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Speaker 2: like well at least one hundred women of color. It

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Speaker 2: was so amazing. But I want everyone to get to

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Speaker 2: know you a little bit, So can you tell us

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Speaker 2: how Ellie talks money, how elevated, how you became who

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Speaker 2: you are today, because just a few years ago you

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Speaker 2: were not in the position you are now. And I

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Speaker 2: just find your story so inspiring.

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Speaker 3: Thank you so much.

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Speaker 4: It's definitely been a wild ride, and I always enjoyed

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Speaker 4: telling people the story because I think it's really one that,

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Speaker 4: you know, makes people realize you can change your circumstance

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Speaker 4: at any time.

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Speaker 3: And you know, when I started my.

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Speaker 4: Business, even just like pre rewind to starting the business

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Speaker 4: right so you know, I gave birth to my twins

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Speaker 4: in twenty nineteen, and maybe four or five months after that,

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Speaker 4: I ended up getting laid off on my job and

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Speaker 4: then I moved. I ended up also getting a divorce.

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Speaker 4: Then had to move back home to my mom's house,

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Speaker 4: which was not like the most fun experience. Loved my mom,

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Speaker 4: but I didn't have my own room, you know, I

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Speaker 4: just had to take up space in our living room essentially.

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Speaker 4: So it's me and my four babies, two of which

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Speaker 4: I'm still nursing, the twins.

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Speaker 3: And I applied to I want.

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Speaker 4: To say, over fifty five jobs, if I remember, you know,

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Speaker 4: I just kept applying, applying, applying.

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Speaker 3: I'm like, someone's going to your skill?

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Speaker 2: What were you working? Was it marketing?

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Speaker 4: I was as director of sales, so I was working

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Speaker 4: in sales. And I worked for a financial services company,

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Speaker 4: so we sold life insurance and you know, really im

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Speaker 4: wealth products to senior individuals. So I was always kind

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Speaker 4: of in this money space and I was doing such

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Speaker 4: a good job. I had such a great job. I

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Speaker 4: loved my job. But you know, layoffs happen. You can't

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Speaker 4: control it. And so when I applied to all these

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Speaker 4: jobs and not one of the fifty five hired me,

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Speaker 4: I'm like, what is going on?

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Speaker 3: Like is it me? Is am I the problem? What

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Speaker 3: is happening here?

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Speaker 4: And so it was really at that point, you know,

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Speaker 4: of course, COVID started happening. My kids were at home,

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Speaker 4: I was unemployed. I was doing door dash with my

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Speaker 4: kids in the car to make money. And when I

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Speaker 4: knew that these stimulus checks were coming, I said, this

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Speaker 4: might be the opportunity that I've been with waiting for,

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Speaker 4: you know. And I felt as though that stimulus check was,

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Speaker 4: you know, almost an investment or capital into this business

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Speaker 4: that I wanted to start, because where was I going

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Speaker 4: to get twelve hundred dollars any other way, you know.

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Speaker 4: And so I took that and I decided to start

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Speaker 4: my consulting company, where in my mind, I was going

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Speaker 4: to take what I knew how to do sales, marketing, finance,

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Speaker 4: funding and show women entrepreneurs, specifically black women and mothers,

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Speaker 4: how they can use some of these same skill sets

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Speaker 4: to build their own business. And to my surprise, it

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Speaker 4: was so well received, and in that first ten months

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Speaker 4: we hit seven figures. So it was truly listen, it

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Speaker 4: was a wild ride. It was a wild ride.

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Speaker 2: It in the first ten months, you said.

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Speaker 3: First ten months.

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Speaker 4: Yes, I started it in July of twenty twenty and

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Speaker 4: by April of twenty twenty one, we had crossed seven figures.

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Speaker 2: See the business choice You made was to have those

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Speaker 2: babies in early twenty nineteen, because you were already out

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Speaker 2: of the fog. Damn it, you were out of the fog.

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Speaker 2: You had like had your brain back. I was in

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Speaker 2: the fog in twenty twenty, and like the timing, like serendipity.

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Speaker 2: I mean, obviously you're great at what you do, but

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Speaker 2: you can't not acknowledge that in twenty twenty, everyone will

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Speaker 2: were stuck at home and so many women a special

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Speaker 2: women of color right our audiences, were struggling financially, they

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Speaker 2: were let oh the hours cut had to quit because

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Speaker 2: they couldn't work remote and they had kids at home.

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Speaker 2: So what perfect timing for someone to come and say, like,

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Speaker 2: you can actually create an online business. You know, honestly,

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Speaker 2: I was one of the women who probably needed to

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Speaker 2: find your work because it was only in twenty twenty one,

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Speaker 2: post fog most Fouk on Newborn Stage that I launched

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Speaker 2: my business, Mandy money Makers. Also I love that we

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Speaker 2: both just like, let's just put our name in it.

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Speaker 2: Let's just okay. Also, I was like, I can't think

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Speaker 2: of anything better, but I launched that. Well, actually I

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Speaker 2: didn't even launch it right away. I just did, like

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Speaker 2: free coaching to see if I was good at it.

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Speaker 2: You're probably like, why but I did that?

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Speaker 3: No, girl, let me tell you.

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Speaker 4: I did free coaching too for the first probably three

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Speaker 4: or four months because I needed to make sure I

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Speaker 4: wasn't crazy.

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Speaker 3: I needed to make sure it.

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Speaker 2: Was exactly yes, exactly okay. So yeah, and I'm let's

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Speaker 2: talk about that too, because for me, not only did

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Speaker 2: it help like re established like established trust with my

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Speaker 2: audience to or just like a core group of women.

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Speaker 2: I think two hundred people signed up. Two hundred women

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Speaker 2: signed up for a free coaching session. And I did

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Speaker 2: those throughout, like maybe over the five or six month period,

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Speaker 2: and it took a long time, but I was like,

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Speaker 2: I'm going to finish these. But it was so it

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Speaker 2: was kind of old fashioned, like on the phone or

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Speaker 2: on zoom with women asking them what their pain points were,

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Speaker 2: like really getting to know the customer. And I feel

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Speaker 2: like that has to be one of the strategies talk about,

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Speaker 2: is like understanding what people need. And then it wasn't

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Speaker 2: until I completed those free sessions I was like, I

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Speaker 2: know what I'm going to do. It's going to be

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Speaker 2: the Mandy money Maker Academy. It's going to be group

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Speaker 2: coaching community because these women are lonely. Yeah, talk to

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Speaker 2: me about what you learned from those early months launching Elevated.

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Speaker 3: Yeah, so you know that's so important.

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Speaker 4: And I know for me, when I decided I was

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Speaker 4: going to do this, I was really afraid at first

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Speaker 4: to charge for anything, because you know, it's one thing

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Speaker 4: going to work and being paid at a job, and

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Speaker 4: it's another thing choosing a price point for the market,

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Speaker 4: you know, for customers. So I remember strategically thinking, Okay,

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Speaker 4: I'm just going to do this for free so people

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Speaker 4: know that it works, so I can get some testimonials,

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Speaker 4: and then ultimately I'll use that to charge, which you know,

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Speaker 4: my price at the time was like forty seven dollars,

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Speaker 4: you know, for an hour long coaching session. I was like,

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Speaker 4: let me kind of get all this, but definitely, right,

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Speaker 4: I know, right, that was definitely a key part of

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Speaker 4: I think building the trust and the audience quickly, because

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Speaker 4: I didn't really launch my first paid course until October

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Speaker 4: or November, and it.

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Speaker 3: Was fifteen dollars. It was a fifteen dollars product, and.

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Speaker 4: Even by the time I got to that first seven figures,

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Speaker 4: I think my highest price point was seventy five dollars.

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Speaker 4: So I really wanted to take the time to build

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Speaker 4: that trust so that I could create a product and

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Speaker 4: a brand that was accessible to people. So when I

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Speaker 4: did those coaching calls for free, the only thing I

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Speaker 4: asked them in return is, hey, if this works for you,

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Speaker 4: can you send me a quick one minute video and

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Speaker 4: just telling me what worked even what didn't so I

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Speaker 4: can learn so I can grow. And those that gave

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Speaker 4: positive testimonials, I use those as marketing to eventually make

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Speaker 4: sales when the product had a price on it. And

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Speaker 4: I think that really helped because what we also noticed

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Speaker 4: in that twenty twenty twenty one period is there was

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Speaker 4: a lot of people coming on the internet selling something right.

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Speaker 3: It was I mean, we.

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Speaker 4: Had the crypto, we had the for X, we had

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Speaker 4: the this, everyone had a course, you know, And I

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Speaker 4: was like, well, I had to make sure that people

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Speaker 4: really know the real deal and I know what I'm

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Speaker 4: talking about, so let me just use social proof and

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Speaker 4: testimonials to kind of solidify that voice.

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Speaker 3: And it really helped.

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Speaker 2: It really helped, right, and the time that it takes

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Speaker 2: to build that trust for someone who's wanting to start

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Speaker 2: a business it's hard to sometimes tell them because I've

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Speaker 2: had these calls too where it's like, so, what's your secret?

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Speaker 2: Maybe money looks like it's doing so well right now,

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Speaker 2: you know, what's your secret? And I was like, Well,

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Speaker 2: had a podcast for seven years before I launched it

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Speaker 2: that helped build some trust in you know, a small

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Speaker 2: but meaningful audience, and then did it for free for

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Speaker 2: six months, and I did other things to make money

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Speaker 2: over that period. So talk to me about, like, as

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Speaker 2: you were doing the free coaching, you had that twelve

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Speaker 2: hundred dollars, where were you putting that money and how

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Speaker 2: soon were you actually seeing returns?

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Speaker 3: Yeah, that's such a good question.

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Speaker 4: So for me, that twelve hundred went to I upgraded

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Speaker 4: my phone to at the time, I think it was

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Speaker 4: a twelve iPhone, just so I could create better quality content.

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Speaker 4: I paid for my LLC, I paid for some subscriptions

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Speaker 4: like Canvas, Shopify, et cetera. And then the rest I

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Speaker 4: kind of just set on the side. I think was

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Speaker 4: maybe four or five hundred dollars that I sat on

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Speaker 4: the side. And I was like, when I learned how

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Speaker 4: to run ads, I'm going to use this to do it,

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Speaker 4: you know, but what I can say is the business

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Speaker 4: started to make money. I think I hit my first

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Speaker 4: I remember my first five hundred dollars day was October

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Speaker 4: twenty third, I think of twenty twenty, which isn't a lot,

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Speaker 4: but to me that was a big deal.

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Speaker 2: Five hundred dollars in a day and a whole lot.

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Speaker 2: Some people that in a month or in a week

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Speaker 2: listen that that's something that was what were you making

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Speaker 2: a DoorDash in one day?

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Speaker 4: Yeah, and so I think it was at that point

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Speaker 4: that I realized, Okay, this might be able to do

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Speaker 4: something like, maybe I should really stay consistent with this

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Speaker 4: and really keep going.

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Speaker 3: So, you know, I was living at my mom's house

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Speaker 3: at the time.

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Speaker 4: I was on social services, so luckily I had basic

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Speaker 4: needs met, you know, for me and the kids, so

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Speaker 4: that I could just keep throwing myself into this business

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Speaker 4: to where my first five hundred dollars day then turned

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Speaker 4: into a thousand dollars you know, I made my first thousand,

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Speaker 4: three thousand, you know, but it really did take time.

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Speaker 4: So something I always tell business owners even now when

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Speaker 4: coaching them, is it's not always going to be oh,

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Speaker 4: you started today and next week you made.

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Speaker 3: Ten thousand dollars.

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Speaker 4: You know, it is going to take some consistency, and

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Speaker 4: sometimes you're not going to see money made for three,

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Speaker 4: four or five months. But it doesn't mean that it's

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Speaker 4: not working a lot out of the time.

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Speaker 3: It just is.

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Speaker 4: Working under the surface, and it takes time to take root,

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Speaker 4: and then once it sprouts, it consistently grows.

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Speaker 2: I was talking to someone who specifically wanted to meet

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Speaker 2: to coach them on podcasting because they launched a podcast

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Speaker 2: earlier I think like mid last year and just wanted

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Speaker 2: some tips. And I'm like and I was like, I'm

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Speaker 2: just going to tell you keep doing it consistency and time.

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Speaker 2: But I think what's so overwhelming to people can be

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Speaker 2: how will people find me? I may have the best product,

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Speaker 2: but with the internet, and I know so much of

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Speaker 2: your strategy is around social media marketing, and as is mine,

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Speaker 2: and that's been successful for me as well for people

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Speaker 2: who are stressed about I may only have like twenty

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Speaker 2: followers and they're all my friends and my family, you know,

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Speaker 2: And I feel like you see people on ig who've

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Speaker 2: got tens about hundreds of thousands, millions of followers, and

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Speaker 2: you feel like I can't get there. Any advice for

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Speaker 2: like that audience building portion, because that can be really

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Speaker 2: important to your point. The thing about Ellie and what

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Speaker 2: she's talking about is like this, this is content you create,

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Speaker 2: so it's technically free. It's organic, like you're building an

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Speaker 2: audience organic. And then there's the paid version of that

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Speaker 2: where you run ads on Facebook. And I love that

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Speaker 2: you started organic first. That's also my strategy, make some money,

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Speaker 2: put the money into Facebook ads. But anyway to my

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Speaker 2: question audience building for new business owners, what are your

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Speaker 2: strategies and advice there?

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Speaker 4: I mean, it is such a key part of business.

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Speaker 4: I think people you know, sleep on social media sometimes

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Speaker 4: or they feel very intimidated by it. But it's such

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Speaker 4: a great way where this free app you know, these Instagrams,

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Speaker 4: these tiktoks, these youtubes, when you use them, you are

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Speaker 4: literally able to bring traffic to your page, to your

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Speaker 4: business and then start making money. So I think for me,

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Speaker 4: some really great audience building tips that have assisted me

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Speaker 4: in building my platform and have assisted others. I'm not

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Speaker 4: going to say insistency, although that is a part of it.

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Speaker 4: I think what's even the.

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Speaker 2: More important, right that's stressful.

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Speaker 4: You know, that's what everybody Consistency like, yes, we get

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Speaker 4: we have to be consistent. But I think even beyond that,

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Speaker 4: what goes into audience building is giving free information, right,

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Speaker 4: And what I mean by that is people are going

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Speaker 4: to follow and maintain relationship with a content creator when

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Speaker 4: they feel like they can learn something from them, whether

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Speaker 4: it's learning something about skincare or health, or business or

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Speaker 4: budgeting really whatever it is. If they if they feel

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Speaker 4: connected to that person, because every time they see a

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Speaker 4: post it helps them in their life in some way,

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Speaker 4: that's what you want to aim for. So when I'm

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Speaker 4: you know, coaching my community or letting them know what

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Speaker 4: they can do to build an audience, I always say

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Speaker 4: you should go to these websites. There's one in particular

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Speaker 4: called answer the Public dot com.

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Speaker 2: Yes right, so good, and.

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Speaker 4: So you're able to essentially put in your topic. So

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Speaker 4: if it's skincare, right, you put that word in, it's

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Speaker 4: going to generate you know, hundreds of questions that have

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Speaker 4: been asked by people on the Internet about skincare, and

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Speaker 4: so you, as the content creator, you basically want to

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Speaker 4: pull out some of these questions. How do I have

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Speaker 4: better skincare? How do I take care of my skin?

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Speaker 4: What is skincare all the questions, and you want to

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Speaker 4: create videos essentially answering those questions, because what that is

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Speaker 4: doing is creating educational content that is still a value

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Speaker 4: to where the people who start to digest your content

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Speaker 4: will ask themselves, Wow, you know, if I'm learning this

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Speaker 4: much from them without paying, imagine what I'll learn when

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Speaker 4: I actually choose to purchase a product. And I think

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Speaker 4: that's how you build an audience quickly and a loyal audience,

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Speaker 4: because you're giving them the option. You're like, yes, I

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Speaker 4: do have my paid products and services, but you can

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Speaker 4: also hang out on my page for a little while

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Speaker 4: and you'll learn something here too, And I think that's

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Speaker 4: really valuable, especially you know, when we have a society

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Speaker 4: where something is being sold all the time. I think

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Speaker 4: it can be really refreshing and help build an audience

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Speaker 4: quickly where your first objective is for you to learn

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Speaker 4: and your second objective.

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Speaker 3: Is to sell.

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Speaker 2: It can be really uncomfortable. I mean it wasn't uncomfortable

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Speaker 2: for me because I'm like, I got to pay the bills,

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Speaker 2: but I think I wasn't working. I was basically living

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Speaker 2: off my savings and I got some consulting clients for

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Speaker 2: the first like six months of my business, so I

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Speaker 2: could do the free coaching, but I was I really

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Speaker 2: wanted to own my income in that way and I

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Speaker 2: didn't want to consult anymore. And so for me, I

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Speaker 2: was like, it's got to happen for myself. But I

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Speaker 2: think for people who are on the nine nine to

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Speaker 2: five hustlers ninety five entrepreneurs sometimes that it can feel

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Speaker 2: like you're making an income and maybe you're doing okay,

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Speaker 2: but like starting to sell your service, there's a struggle

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Speaker 2: there to you like figure out what do I price

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Speaker 2: this at? And will people even buy this? So can

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Speaker 2: you talk about and I'm not even and listen, like

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Speaker 2: you and Tiffany both are a phenomenal at building successful

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Speaker 2: businesses on like relatively low ticket offerings. You know, even

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Speaker 2: to this day, Tiffany she could probably charge way I

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Speaker 2: know she could. She knows she could charge way more

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Speaker 2: for her Patreon, but it's ten bucks a month, you

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Speaker 2: know for business mentorship and you know, literature Academy I

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Speaker 2: think was like twenty dollars a month anyway, So and

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Speaker 2: you too, And obviously the point is to reach as

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Speaker 2: many people as possible. But talked about the selling hurdle

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Speaker 2: and how people can get over doing that and being

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Speaker 2: okay with making money.

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Speaker 4: I know, and you know what I feel like this

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Speaker 4: is so I feel like it's even more of a

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Speaker 4: burden and a challenge for women entrepreneurs, and especially black

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Speaker 4: women entrepreneurs, for us to name our price and to

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Speaker 4: be comfortable and confident to say like, this is what

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Speaker 4: I'm going to charge, you know, and that's that's what

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Speaker 4: it's going to be. It's still something that I face.

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Speaker 4: You know, I always get a little uncomfortable raising my

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Speaker 4: prices or changing my prices because I want people to

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Speaker 4: be able to get it. But I also got these

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Speaker 4: full kids and a team of people, so we're always

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Speaker 4: in that balance. But I think for me, what was

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Speaker 4: really helpful, and you know what I often tell other

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Speaker 4: people to do is in that beginning phase when you're

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Speaker 4: coming up with your price, I think I always say,

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Speaker 4: start somewhere between fifteen and thirty dollars in terms of

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Speaker 4: a digital product. Now, your time is a different price offering.

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Speaker 4: I think you can build that as you get more

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Speaker 4: confident in your coaching, but starting in that range is

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Speaker 4: comfortable enough to where you could compare that to a

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Speaker 4: dollar a day. You could compare that to you know,

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Speaker 4: to payments of a Netflix subscription. You know, something that

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Speaker 4: is not going to be a burden on your audience,

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Speaker 4: but as well allows you to test out your confidence

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Speaker 4: of putting a price tag on your value, putting a

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Speaker 4: price tag on your knowledge, and then you can really.

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Speaker 2: Be example, real quick of what a digital product at

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Speaker 2: that price point could be.

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Speaker 4: Yes, I would say that a digital product at that

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Speaker 4: price point can be an ebook.

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Speaker 3: And these can be simply thirty forty pages.

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Speaker 4: You know. The great thing about an ebook is you

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Speaker 4: can make it in less than one hour. So you

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Speaker 4: can download an app like Otter and it's a voice transcription.

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Speaker 4: Oh my gosh, see that's with Otter. It's the best.

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Speaker 4: It is the best. I think it takes the intimidation

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Speaker 4: out of it.

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Speaker 3: And you know, it's.

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Speaker 4: A voice transcription app, so you speak into it on

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Speaker 4: whatever it is that you want to educate people on.

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Speaker 4: So ten ways to save ten thousand dollars, whatever the

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Speaker 4: case might be. And it's going to take that and

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Speaker 4: create a twenty or thirty page ebook and boom, that's

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Speaker 4: your first digital product that you could do.

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Speaker 2: Edit it because outer bot ain't perfect, Okay, and make

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Speaker 2: sure you edit people off. Yes, edit them, but it's good.

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Speaker 2: I agree. I usually draft emails for my newsletter in order. First. Oh,

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Speaker 2: I will just casually while I'm walking. Yeah, because I'll

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Speaker 2: just be like, what do I want to say? No,

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Speaker 2: and I'll just like fire up some ideas and then

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Speaker 2: when I get home, I've got something to start with.

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Speaker 3: You have something to start with now.

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Speaker 4: I do like that because for me, it is easier

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Speaker 4: to talk than to just sit down and write.

438
00:22:23,119 --> 00:22:26,000
Speaker 2: You know, let's these nails, girl. You know, we can't

439
00:22:26,000 --> 00:22:28,040
Speaker 2: be hate getting and I love that. We got like

440
00:22:28,080 --> 00:22:28,800
Speaker 2: a matching manny.

441
00:22:29,080 --> 00:22:31,280
Speaker 3: We really do the shape and everything.

442
00:22:31,800 --> 00:22:34,800
Speaker 2: Yes, and uh, I just hate getting them done. So

443
00:22:34,880 --> 00:22:36,520
Speaker 2: I'm like, I'll try to go as long as I can,

444
00:22:36,560 --> 00:22:38,680
Speaker 2: but they'd be so long and I'm like a click click,

445
00:22:39,000 --> 00:22:45,720
Speaker 2: It's my Atlanta Roots desk with the long nails. Right. No, really,

446
00:22:46,359 --> 00:22:50,000
Speaker 2: but yes is one example. Yeah, sure, I mean. My

447
00:22:50,000 --> 00:22:54,000
Speaker 2: my product like that is a forty seven dollars Negotiation

448
00:22:54,160 --> 00:22:57,879
Speaker 2: Scripts book, which is basically, yeah, it's like nineteen scripts

449
00:22:57,920 --> 00:23:00,399
Speaker 2: to negotiate put the words in. Because that's what I

450
00:23:00,400 --> 00:23:02,679
Speaker 2: get asked all the time. That's why I have my

451
00:23:02,760 --> 00:23:06,400
Speaker 2: transcription tool because on my coaching calls, people will literally

452
00:23:06,640 --> 00:23:08,359
Speaker 2: slow down, let me write that down, and I'm like,

453
00:23:08,400 --> 00:23:10,919
Speaker 2: don't worry, it's going to be transcribed. You can just

454
00:23:10,960 --> 00:23:13,840
Speaker 2: read this back to your boss anyway. So that was

455
00:23:13,880 --> 00:23:16,239
Speaker 2: my first or actually not my first, but that like

456
00:23:16,359 --> 00:23:19,200
Speaker 2: mini product to get people who may not be ready

457
00:23:19,240 --> 00:23:23,399
Speaker 2: for them more expensive option, Yes, give them something that

458
00:23:23,400 --> 00:23:26,440
Speaker 2: they could use. If it works for them, you build trust,

459
00:23:26,480 --> 00:23:29,560
Speaker 2: they get excited, and then down the line they may

460
00:23:29,600 --> 00:23:31,359
Speaker 2: be ready to invest more.

461
00:23:31,600 --> 00:23:32,639
Speaker 3: Right exactly.

462
00:23:32,720 --> 00:23:36,280
Speaker 4: And that's another great pricing strategy is you know, starting

463
00:23:36,280 --> 00:23:39,719
Speaker 4: with a lower ticket, but then you create different entry levels.

464
00:23:39,840 --> 00:23:43,280
Speaker 4: I think it's perfectly fine to have something under fifty bucks.

465
00:23:43,560 --> 00:23:46,040
Speaker 4: Then you have your mid tier where maybe that's going

466
00:23:46,119 --> 00:23:48,960
Speaker 4: to be two hundred, three hundred, four hundred, and then

467
00:23:49,000 --> 00:23:51,360
Speaker 4: for those who are ready, you have your higher end

468
00:23:51,440 --> 00:23:54,359
Speaker 4: where those who want to invest four or five figures

469
00:23:54,520 --> 00:23:57,040
Speaker 4: they have the opportunity to do that. So I think,

470
00:23:57,119 --> 00:23:59,720
Speaker 4: you know, in terms of getting comfortable with your pricing,

471
00:24:00,080 --> 00:24:02,880
Speaker 4: I always want entrepreneurs to know it's not a.

472
00:24:02,960 --> 00:24:04,480
Speaker 3: One price fits all.

473
00:24:04,600 --> 00:24:07,000
Speaker 4: You know, you don't have to have one price forever

474
00:24:07,119 --> 00:24:09,840
Speaker 4: and then you can never change it. No, you just

475
00:24:09,880 --> 00:24:12,640
Speaker 4: start with what feels comfortable at that time, and then

476
00:24:12,760 --> 00:24:15,600
Speaker 4: into your second year of business, you'll probably have more.

477
00:24:15,440 --> 00:24:16,760
Speaker 3: Confidence, more knowledge.

478
00:24:17,080 --> 00:24:20,639
Speaker 4: Now you're able to introduce a second tier price level

479
00:24:21,000 --> 00:24:24,399
Speaker 4: while you still have your entry one available. And I

480
00:24:24,440 --> 00:24:28,400
Speaker 4: think that's a really, you know, great way why entrepreneurs

481
00:24:28,400 --> 00:24:32,159
Speaker 4: should be using funnels essentially in their business, where people

482
00:24:32,200 --> 00:24:35,840
Speaker 4: can enter at that lower price point and then have

483
00:24:35,960 --> 00:24:40,080
Speaker 4: the opportunity to be upsold into something that is valid

484
00:24:40,280 --> 00:24:41,760
Speaker 4: for them that they need.

485
00:24:41,880 --> 00:24:44,560
Speaker 2: Ooh, funnels. Okay, now, I love I can talk about

486
00:24:44,560 --> 00:24:47,080
Speaker 2: funnels all day long. So let's take a quick break, though.

487
00:24:47,320 --> 00:24:49,440
Speaker 2: Let me get a slip in my water because it's

488
00:24:49,760 --> 00:24:52,200
Speaker 2: partial already. All right, be a fan. We're going to

489
00:24:52,280 --> 00:24:54,160
Speaker 2: take a quick break. We're going to come back with

490
00:24:54,240 --> 00:24:56,560
Speaker 2: our guest today, Ellie Job, who is a business and

491
00:24:56,600 --> 00:24:58,840
Speaker 2: strategy coach, and she is going to blow our minds.

492
00:24:58,880 --> 00:25:01,320
Speaker 2: We're going to talk all about the sales funnel and

493
00:25:01,359 --> 00:25:03,600
Speaker 2: how you can learn to master the funnels for your

494
00:25:03,640 --> 00:25:07,720
Speaker 2: online business, because we know you guys are secret entrepreneurs, right, Okay,

495
00:25:07,800 --> 00:25:10,399
Speaker 2: quick break, get a little sippy sip of water, be

496
00:25:10,480 --> 00:25:14,320
Speaker 2: right back. All right, va, fam, I am back with

497
00:25:14,400 --> 00:25:17,200
Speaker 2: our guest today. My guest today the beautiful, the talent,

498
00:25:17,280 --> 00:25:21,200
Speaker 2: and the lovely l Egope Ellie. Okay, let's talk about

499
00:25:21,240 --> 00:25:24,080
Speaker 2: these funnels, girl, because this is like marketing e lingo

500
00:25:24,760 --> 00:25:27,480
Speaker 2: that I learned through my professional career because I pivoted

501
00:25:27,520 --> 00:25:30,560
Speaker 2: from journalism into marketing and I remember the learning curve

502
00:25:31,280 --> 00:25:35,280
Speaker 2: of these these like funnel terms and RPV and SEO

503
00:25:35,400 --> 00:25:38,200
Speaker 2: and all this stuff. So, but the funnel is essential

504
00:25:38,680 --> 00:25:43,200
Speaker 2: to like building a strategically like well rounded online business.

505
00:25:43,200 --> 00:25:46,720
Speaker 2: So in as few words as possible, the least amount

506
00:25:46,720 --> 00:25:50,040
Speaker 2: of jargon, let's let's tell BA fam what funnel is

507
00:25:50,040 --> 00:25:50,359
Speaker 2: and how.

508
00:25:50,240 --> 00:25:54,600
Speaker 4: They Okay, I like that, So to keep it super simple,

509
00:25:55,320 --> 00:26:01,760
Speaker 4: a funnel is essentially a customer sales journey for your customer.

510
00:26:02,359 --> 00:26:06,240
Speaker 4: So what the funnel allows you to do is, let's

511
00:26:06,240 --> 00:26:09,159
Speaker 4: think of it as a grocery store. So you know,

512
00:26:09,320 --> 00:26:12,359
Speaker 4: when you go to the grocery store and you want

513
00:26:12,359 --> 00:26:15,760
Speaker 4: to buy milk, milk or eggs. Right, typically I don't

514
00:26:15,800 --> 00:26:18,080
Speaker 4: know what your grocery store looks like, but typically those

515
00:26:18,119 --> 00:26:19,760
Speaker 4: things are going to be at the back of the store.

516
00:26:20,080 --> 00:26:21,560
Speaker 4: So you've got to go all the way to the

517
00:26:21,600 --> 00:26:24,040
Speaker 4: back to get your milk, your eggs, your bread, whatever,

518
00:26:24,400 --> 00:26:27,800
Speaker 4: and guess what. On your way up to the register,

519
00:26:28,440 --> 00:26:31,160
Speaker 4: you're getting up sold all these different things.

520
00:26:31,040 --> 00:26:32,880
Speaker 3: Especially if you go to Target. That's why I don't

521
00:26:32,920 --> 00:26:35,440
Speaker 3: go to Target, because they played for Sophora. Oh my god.

522
00:26:35,840 --> 00:26:37,840
Speaker 2: The line at Sephora is the money you gotta put

523
00:26:37,880 --> 00:26:38,520
Speaker 2: your blinders on.

524
00:26:38,800 --> 00:26:41,360
Speaker 3: You gotta put the blinders on put exactly.

525
00:26:41,440 --> 00:26:43,520
Speaker 4: That is a version of a funnel because you have

526
00:26:43,680 --> 00:26:47,400
Speaker 4: the one thing you came in for, but the other

527
00:26:47,520 --> 00:26:50,280
Speaker 4: products are being presented to you and you're like, ooh,

528
00:26:50,359 --> 00:26:51,720
Speaker 4: you know what, I probably do need that.

529
00:26:52,000 --> 00:26:55,000
Speaker 3: This looks really good too, I probably need that. And

530
00:26:55,119 --> 00:26:55,440
Speaker 3: by the.

531
00:26:55,400 --> 00:26:58,399
Speaker 4: Time you actually go to check out, you've now added

532
00:26:58,440 --> 00:27:02,880
Speaker 4: maybe two or three a day related products or services

533
00:27:03,200 --> 00:27:07,720
Speaker 4: to your original order. So essentially, what it does is

534
00:27:07,760 --> 00:27:10,280
Speaker 4: for you as the business owner, it allows you to

535
00:27:10,520 --> 00:27:13,600
Speaker 4: take one customer and present them with two to three

536
00:27:13,720 --> 00:27:17,800
Speaker 4: different related offers at the same time without you having

537
00:27:17,840 --> 00:27:21,760
Speaker 4: to sell two or three different things in your pitch. Right,

538
00:27:21,800 --> 00:27:24,240
Speaker 4: So they're already mind made up that they want to

539
00:27:24,240 --> 00:27:27,399
Speaker 4: buy the forty seven dollars product. Now before they left,

540
00:27:27,520 --> 00:27:29,200
Speaker 4: they're like, well, you know what, I added on these

541
00:27:29,200 --> 00:27:31,479
Speaker 4: two things too, because they feel like they're related to

542
00:27:31,560 --> 00:27:35,400
Speaker 4: me and that's really beneficial on both ends. Now your

543
00:27:35,400 --> 00:27:39,879
Speaker 4: customer has more of more value and you also tripled

544
00:27:40,119 --> 00:27:43,240
Speaker 4: your order, which is great. Now the way that you

545
00:27:43,280 --> 00:27:47,440
Speaker 4: guys can really use this in your business, especially even

546
00:27:47,480 --> 00:27:49,359
Speaker 4: if you have a smaller audience. You know, when we

547
00:27:49,440 --> 00:27:53,720
Speaker 4: talk about creating your content, building from there and et cetera.

548
00:27:54,200 --> 00:27:57,080
Speaker 4: I always tell people, even if you are creating really

549
00:27:57,119 --> 00:28:00,120
Speaker 4: great free content, it's okay to have a call to action.

550
00:28:00,800 --> 00:28:01,920
Speaker 3: Tell people to.

551
00:28:02,000 --> 00:28:05,080
Speaker 4: Go and sign up for your You can have a

552
00:28:05,080 --> 00:28:07,159
Speaker 4: free funnel, you can have a paid funnel.

553
00:28:07,200 --> 00:28:09,000
Speaker 3: So if you start with a free funnel.

554
00:28:09,040 --> 00:28:14,520
Speaker 4: Go and download my free workbook, Go and sign up

555
00:28:14,560 --> 00:28:18,960
Speaker 4: for my free masterclass. So they're coming in to get

556
00:28:19,000 --> 00:28:21,919
Speaker 4: the free thing, and before they leave in the funnel,

557
00:28:21,960 --> 00:28:25,800
Speaker 4: you're presenting them with a twenty seven dollars bundle, a

558
00:28:25,840 --> 00:28:28,720
Speaker 4: forty seven dollars up sell, one hundred dollars up sell,

559
00:28:29,320 --> 00:28:30,480
Speaker 4: and you're.

560
00:28:30,320 --> 00:28:32,880
Speaker 2: Given to think about like the grocery store, Analogy cost

561
00:28:32,920 --> 00:28:36,800
Speaker 2: goes free samples, Trader Joe's is free samples. You're going

562
00:28:36,880 --> 00:28:38,960
Speaker 2: to come for a little snacky snack and maybe on

563
00:28:39,000 --> 00:28:41,160
Speaker 2: the way out you end up with twenty four bagels

564
00:28:41,200 --> 00:28:43,520
Speaker 2: that you can not eat at all because you're a

565
00:28:43,560 --> 00:28:47,840
Speaker 2: one person. But anyways, why yeah, I mean when you

566
00:28:47,880 --> 00:28:49,920
Speaker 2: talk about people going into the grocery store, that's like

567
00:28:50,000 --> 00:28:52,920
Speaker 2: warm traffic to even find out the grocery store exists.

568
00:28:53,240 --> 00:28:55,400
Speaker 2: So your business is the grocery store in this analogy, right,

569
00:28:55,440 --> 00:28:58,960
Speaker 2: let me let me metaphor piggyback or another piggyback to

570
00:28:59,040 --> 00:29:01,520
Speaker 2: even find out that you're business exists and that it's

571
00:29:01,600 --> 00:29:03,800
Speaker 2: a place that they want to be. That's where I

572
00:29:03,800 --> 00:29:06,960
Speaker 2: feel like the cold, like the freebie can get them acquainted,

573
00:29:07,640 --> 00:29:10,000
Speaker 2: you know, and it's something free, so they haven't like

574
00:29:10,040 --> 00:29:11,560
Speaker 2: gone into the story yet, but they're like, let me

575
00:29:11,600 --> 00:29:13,880
Speaker 2: see what she's working with, you know. Or you post

576
00:29:13,920 --> 00:29:16,440
Speaker 2: something online and to your point the call to action,

577
00:29:16,760 --> 00:29:19,440
Speaker 2: download this freebie. Why wouldn't you? I just gave you

578
00:29:19,480 --> 00:29:22,600
Speaker 2: some Yeah, and then you start to build. That's like

579
00:29:22,640 --> 00:29:25,040
Speaker 2: the first step that was in my marketing career. I

580
00:29:25,080 --> 00:29:28,920
Speaker 2: started with the organic content. The organic leads like getting

581
00:29:28,920 --> 00:29:32,240
Speaker 2: people just in the parking lot of the store to

582
00:29:32,360 --> 00:29:35,160
Speaker 2: find a little bit about it, you know. And then

583
00:29:35,200 --> 00:29:39,040
Speaker 2: you then you let time, you know, you keep they

584
00:29:39,120 --> 00:29:43,840
Speaker 2: keep seeing you build that trust, they turn warmer towards you,

585
00:29:43,880 --> 00:29:46,360
Speaker 2: and they're ready to take a step inside, you know,

586
00:29:47,200 --> 00:29:51,560
Speaker 2: and more time. Y'all sorry about that, but I.

587
00:29:51,480 --> 00:29:53,600
Speaker 4: Think that's really key. So when I think about like

588
00:29:53,720 --> 00:29:57,400
Speaker 4: non negotiables, for example, that a new or even an

589
00:29:57,480 --> 00:30:01,120
Speaker 4: existing entrepreneur needs to have and they're onl business, I

590
00:30:01,120 --> 00:30:04,840
Speaker 4: think one non negotiable is content. Right, It's a part

591
00:30:05,000 --> 00:30:06,000
Speaker 4: of the business.

592
00:30:06,120 --> 00:30:08,200
Speaker 3: I know. I have a lot of people tell me

593
00:30:08,200 --> 00:30:10,720
Speaker 3: I don't like being on camera. I don't want to

594
00:30:10,720 --> 00:30:11,920
Speaker 3: create content. I don't want to do it.

595
00:30:11,960 --> 00:30:14,680
Speaker 4: I'm like, listen, let's get creative. Are you going to

596
00:30:14,840 --> 00:30:16,880
Speaker 4: use a what are you going to use? Because you

597
00:30:16,960 --> 00:30:19,280
Speaker 4: got to make the content. Okay, it's a non negotiable

598
00:30:19,320 --> 00:30:22,040
Speaker 4: because that is your way to get people, like you

599
00:30:22,080 --> 00:30:24,480
Speaker 4: said in the parking lot. I think the next non

600
00:30:24,480 --> 00:30:30,520
Speaker 4: negotiable is definitely either a free lead magnet or a

601
00:30:30,640 --> 00:30:34,680
Speaker 4: very low ticket lead magnet, so somewhere between zero dollars

602
00:30:34,720 --> 00:30:35,800
Speaker 4: and forty.

603
00:30:35,520 --> 00:30:38,160
Speaker 3: Seven in terms of you're gonna.

604
00:30:37,920 --> 00:30:39,320
Speaker 4: Come hang out with me, let me show you what

605
00:30:39,360 --> 00:30:41,800
Speaker 4: I have to offer so then you can see what's

606
00:30:41,840 --> 00:30:45,240
Speaker 4: really inside the store. That's your second non negotiable. I

607
00:30:45,240 --> 00:30:48,680
Speaker 4: would say that the third is probably a nurture sequence.

608
00:30:48,800 --> 00:30:53,000
Speaker 4: You know, something I've learned throughout this business journey is

609
00:30:53,000 --> 00:30:56,760
Speaker 4: how important email marketing and text message marketing are.

610
00:30:57,320 --> 00:30:59,720
Speaker 3: I think we focus a lot on the.

611
00:31:00,400 --> 00:31:03,800
Speaker 4: Which is very important, But once you actually have their

612
00:31:03,880 --> 00:31:05,640
Speaker 4: email and now you're able to talk to them in

613
00:31:05,680 --> 00:31:09,520
Speaker 4: a different way, you know, you're really able to access them.

614
00:31:09,560 --> 00:31:14,120
Speaker 4: You're able to kind of have longer form storytelling, and

615
00:31:14,160 --> 00:31:17,160
Speaker 4: that will turn someone who came into your funnel off

616
00:31:17,200 --> 00:31:20,280
Speaker 4: of a free offer, It'll turn them into a buyer

617
00:31:20,320 --> 00:31:24,000
Speaker 4: because you wrote a really amazing email or really amazing text.

618
00:31:24,240 --> 00:31:26,360
Speaker 4: So I think those are really three key things that

619
00:31:26,480 --> 00:31:29,680
Speaker 4: if a business owner has them specifically for online, it's

620
00:31:29,720 --> 00:31:31,959
Speaker 4: going to help them grow and really get to that

621
00:31:32,120 --> 00:31:33,720
Speaker 4: next income milestone.

622
00:31:34,920 --> 00:31:37,240
Speaker 2: Yeah, that's the lie. I feel like, you think you

623
00:31:37,320 --> 00:31:40,040
Speaker 2: leave corporate America and all the emails, but you want

624
00:31:40,040 --> 00:31:41,960
Speaker 2: to start an online business, you better be good at

625
00:31:41,960 --> 00:31:46,120
Speaker 2: writing some emails. Like even me, I'm a writer and

626
00:31:46,160 --> 00:31:49,120
Speaker 2: I love writing, but I'm just like, God, my nurture sequence,

627
00:31:49,160 --> 00:31:51,440
Speaker 2: I think I need more emails. I know, I mean,

628
00:31:53,040 --> 00:31:54,880
Speaker 2: and it's not meant to be like I don't know.

629
00:31:54,920 --> 00:31:57,560
Speaker 2: I'm sure that there's like super strategic write this kind

630
00:31:57,600 --> 00:32:00,000
Speaker 2: of email and that kind of email, but I just

631
00:32:00,120 --> 00:32:02,640
Speaker 2: try to bring that delivering value. So I have a

632
00:32:02,640 --> 00:32:04,840
Speaker 2: weekly email that I send on Sundays and just show

633
00:32:04,920 --> 00:32:07,520
Speaker 2: up in their inbox every Sunday night with a tip

634
00:32:07,560 --> 00:32:11,560
Speaker 2: for the week, you know, and use that as a

635
00:32:11,560 --> 00:32:15,480
Speaker 2: way to continue building that trust. Right, So, what are

636
00:32:15,480 --> 00:32:19,680
Speaker 2: some types of successful online businesses you've seen your elevated

637
00:32:19,760 --> 00:32:22,600
Speaker 2: members create in the past couple of years since you

638
00:32:22,680 --> 00:32:23,960
Speaker 2: launched Wow.

639
00:32:24,200 --> 00:32:28,040
Speaker 4: So I definitely think so, you know, one huge part

640
00:32:28,040 --> 00:32:30,440
Speaker 4: of the academy is I teach women how to get

641
00:32:30,480 --> 00:32:34,000
Speaker 4: funding for their business. So on the funding side of things,

642
00:32:34,120 --> 00:32:38,560
Speaker 4: we've helped We've helped women secure over seven millions so

643
00:32:38,760 --> 00:32:42,000
Speaker 4: far in funding. So some women have gotten one hundred thousand,

644
00:32:42,080 --> 00:32:44,360
Speaker 4: some have gotten twenty five thousand, some have gotten three

645
00:32:44,440 --> 00:32:45,440
Speaker 4: hundred and fifty thousand.

646
00:32:45,720 --> 00:32:48,360
Speaker 3: So we really try to keep a good eye on the.

647
00:32:48,440 --> 00:32:51,280
Speaker 4: Numbers and the data so we can see how these

648
00:32:51,400 --> 00:32:55,120
Speaker 4: courses are translating into really applied knowledge. But I think

649
00:32:55,160 --> 00:32:58,840
Speaker 4: some of my favorite success stories if you will or

650
00:32:59,040 --> 00:33:01,760
Speaker 4: you know what they've been to do. We have one

651
00:33:01,760 --> 00:33:04,520
Speaker 4: student who's opened up a daycare and it's thriving.

652
00:33:04,720 --> 00:33:06,720
Speaker 3: She used her business funding.

653
00:33:06,480 --> 00:33:09,760
Speaker 2: To the order that I know, which is amazing.

654
00:33:10,040 --> 00:33:13,480
Speaker 3: Right, Not all are online, so that was successful.

655
00:33:14,200 --> 00:33:18,760
Speaker 4: Another opened up actually a trash business, which was new

656
00:33:18,840 --> 00:33:22,240
Speaker 4: to me, but she used her business funding to purchase

657
00:33:22,680 --> 00:33:26,400
Speaker 4: essentially like a trash truck and now gets government contracts

658
00:33:26,400 --> 00:33:29,959
Speaker 4: for her neighborhood as you know, a trash collector company,

659
00:33:30,000 --> 00:33:31,000
Speaker 4: which is amazing.

660
00:33:31,080 --> 00:33:33,600
Speaker 3: I know, it's like a six fo year business.

661
00:33:33,600 --> 00:33:37,080
Speaker 4: How cool, right. Another has used it for a restaurant.

662
00:33:37,160 --> 00:33:40,920
Speaker 4: And on the online space specifically, I have students who

663
00:33:40,960 --> 00:33:44,560
Speaker 4: have now created six figure businesses, teaching people how to

664
00:33:44,640 --> 00:33:47,920
Speaker 4: invest in real estate, teaching people how to do Airbnb,

665
00:33:48,920 --> 00:33:52,360
Speaker 4: teaching people as well how to get SBA loans. So

666
00:33:52,640 --> 00:33:56,040
Speaker 4: a lot of our online success stories, they really have

667
00:33:56,160 --> 00:33:59,240
Speaker 4: followed a similar roadmap to me. You know, here's how

668
00:33:59,240 --> 00:34:01,959
Speaker 4: you're going to create digital product, here's how you're going

669
00:34:02,000 --> 00:34:05,160
Speaker 4: to market it, here's how you're going to get people

670
00:34:05,200 --> 00:34:08,239
Speaker 4: in your funnel and convert them. And I'm really proud

671
00:34:08,280 --> 00:34:10,359
Speaker 4: because they've been able to do it with less than

672
00:34:10,400 --> 00:34:13,480
Speaker 4: ten thousand followers, you know, And I think there's a

673
00:34:13,560 --> 00:34:17,799
Speaker 4: misconception that you need to have hundreds of thousands in

674
00:34:17,880 --> 00:34:20,520
Speaker 4: order to make hundreds of thousands of dollars, but.

675
00:34:20,600 --> 00:34:23,120
Speaker 3: You really don't. You really don't.

676
00:34:23,160 --> 00:34:26,680
Speaker 4: You can have a solid five thousand people and a

677
00:34:26,719 --> 00:34:30,399
Speaker 4: well priced product and a marketing strategy and still become

678
00:34:30,400 --> 00:34:31,560
Speaker 4: a six figure business.

679
00:34:31,680 --> 00:34:34,760
Speaker 2: Amen to that, right? And I mean also, I remember

680
00:34:34,800 --> 00:34:36,880
Speaker 2: I talked to someone who had one hundred thousand followers,

681
00:34:36,880 --> 00:34:39,720
Speaker 2: but she went viral one time, like the week before

682
00:34:39,760 --> 00:34:42,560
Speaker 2: and like blew up and everyone started following her. But

683
00:34:42,640 --> 00:34:46,759
Speaker 2: she wasn't ready, Like she didn't have a funnel, she

684
00:34:46,800 --> 00:34:49,680
Speaker 2: didn't have a nurture journey for her customers. She didn't

685
00:34:49,680 --> 00:34:53,000
Speaker 2: even have a paid product. So and not that she's

686
00:34:53,000 --> 00:34:55,360
Speaker 2: lost out on the opportunity, but now she's scrambling to

687
00:34:55,400 --> 00:34:58,160
Speaker 2: catch up. So I spent the first year of my

688
00:34:58,280 --> 00:35:03,920
Speaker 2: business focused so heavily on building audience, building trust, giving

689
00:35:03,920 --> 00:35:08,040
Speaker 2: away free content and the background creating a paid product,

690
00:35:08,640 --> 00:35:11,239
Speaker 2: so that when I was ready, like as I was

691
00:35:11,280 --> 00:35:13,399
Speaker 2: building my audience, and I'm using the same strategy now

692
00:35:13,440 --> 00:35:18,880
Speaker 2: because I'm I'm working on a book. I got any Mama,

693
00:35:19,840 --> 00:35:23,080
Speaker 2: I just signed with a literary agent and I'm very excited.

694
00:35:23,120 --> 00:35:25,200
Speaker 2: But same thing, like when you're trying to get a

695
00:35:25,200 --> 00:35:27,719
Speaker 2: book deal, they want to know what kind of platform

696
00:35:27,760 --> 00:35:29,640
Speaker 2: you have. And so I like two years ago, when

697
00:35:29,640 --> 00:35:31,040
Speaker 2: I knew I wanted to write, I'm like, I'm gonna

698
00:35:31,040 --> 00:35:34,759
Speaker 2: start building the audience and then continue so that by

699
00:35:34,800 --> 00:35:36,719
Speaker 2: the time I'm ready to sell a book, like I'm

700
00:35:36,719 --> 00:35:41,040
Speaker 2: there and I've got you know, so that that slow burn,

701
00:35:41,120 --> 00:35:44,160
Speaker 2: like the building of trust. You want to build the audience,

702
00:35:44,160 --> 00:35:46,680
Speaker 2: I feel like organically that way, but then be ready

703
00:35:46,719 --> 00:35:51,600
Speaker 2: for them or like have a thing have those CTAs. Yeah,

704
00:35:51,600 --> 00:35:54,880
Speaker 2: what kind of mistakes and you see online entrepreneurs making

705
00:35:55,480 --> 00:35:58,680
Speaker 2: earlier and at any stage in business really like anything

706
00:35:59,000 --> 00:36:00,200
Speaker 2: like what pees that you see?

707
00:36:00,680 --> 00:36:01,000
Speaker 3: Girl?

708
00:36:01,200 --> 00:36:04,200
Speaker 4: Even me, sometimes I'm still making some of these mistakes,

709
00:36:04,400 --> 00:36:07,520
Speaker 4: but I definitely think some of the bigger ones are

710
00:36:09,120 --> 00:36:11,440
Speaker 4: and they're very simple, but I think some of the

711
00:36:11,560 --> 00:36:14,560
Speaker 4: very ones are, like you said, not having a link

712
00:36:14,760 --> 00:36:17,680
Speaker 4: to something in their bio, right, even if it's just

713
00:36:17,719 --> 00:36:21,319
Speaker 4: a free workbook, not having something because when people come

714
00:36:21,360 --> 00:36:23,760
Speaker 4: to check out your page, they're going to click some links.

715
00:36:23,760 --> 00:36:26,759
Speaker 3: They want to know what's going on. And I think.

716
00:36:26,520 --> 00:36:29,719
Speaker 4: People often believe they need to have a whole, beautiful

717
00:36:29,880 --> 00:36:33,520
Speaker 4: website in order to be like a fully launched business.

718
00:36:33,880 --> 00:36:35,839
Speaker 2: Yeah, no, it's such a trip.

719
00:36:36,719 --> 00:36:39,600
Speaker 3: A girl just go to five listening.

720
00:36:39,160 --> 00:36:40,920
Speaker 2: And you're waiting to launch because you ain't got the

721
00:36:40,960 --> 00:36:43,440
Speaker 2: perfect three thousand dollars web design. Yet stop it.

722
00:36:43,920 --> 00:36:46,799
Speaker 4: Don't stop that, don't need it, you probably will never

723
00:36:46,920 --> 00:36:47,319
Speaker 4: need it.

724
00:36:47,320 --> 00:36:48,280
Speaker 3: It's really a choice.

725
00:36:48,280 --> 00:36:50,239
Speaker 4: If you want to have a beautiful website, sure, but

726
00:36:50,280 --> 00:36:52,440
Speaker 4: you don't need it to start, and you really don't

727
00:36:52,480 --> 00:36:54,440
Speaker 4: need it to start making money. You know, you can

728
00:36:54,480 --> 00:36:57,480
Speaker 4: have a great landing page that someone on five or

729
00:36:57,520 --> 00:37:00,239
Speaker 4: can make you, or a simple click funnels that's someone

730
00:37:00,239 --> 00:37:02,839
Speaker 4: on fiber can make you for a hundred bucks and

731
00:37:02,880 --> 00:37:04,719
Speaker 4: you will be ready to go. So I think that's

732
00:37:04,800 --> 00:37:07,560
Speaker 4: you know, a mistake is not having something for people

733
00:37:07,560 --> 00:37:10,080
Speaker 4: to click, and then as well wanting to have it

734
00:37:10,200 --> 00:37:11,919
Speaker 4: perfect before.

735
00:37:11,760 --> 00:37:14,640
Speaker 3: Just putting it out there. Just drop the thing.

736
00:37:15,080 --> 00:37:18,759
Speaker 4: People are going to. Those who are for you are

737
00:37:18,840 --> 00:37:21,200
Speaker 4: for you, and those who are not are not. But

738
00:37:21,360 --> 00:37:24,680
Speaker 4: don't hold it because you want it to be perfect.

739
00:37:24,680 --> 00:37:28,200
Speaker 4: First done is always better than perfect, and people are

740
00:37:28,280 --> 00:37:31,800
Speaker 4: going to respond to what you provide, whether it's perfect

741
00:37:32,000 --> 00:37:35,600
Speaker 4: or not. I would say a third mistake, especially in

742
00:37:35,640 --> 00:37:38,240
Speaker 4: this online space, and this is one that I made,

743
00:37:38,400 --> 00:37:43,600
Speaker 4: it's probably not delegating sooner. I think it's really easy

744
00:37:43,640 --> 00:37:47,839
Speaker 4: for us to take on all the work and you know,

745
00:37:47,960 --> 00:37:50,480
Speaker 4: for me, like just be on this island and it's

746
00:37:50,560 --> 00:37:53,120
Speaker 4: really hard, and it doesn't mean you have to hire

747
00:37:53,160 --> 00:37:57,319
Speaker 4: a full time person. But I know my first hire was,

748
00:37:57,480 --> 00:38:00,640
Speaker 4: you know, five hours a week a virtual assist. I

749
00:38:00,640 --> 00:38:02,839
Speaker 4: think it was like ten or fifteen dollars an hour,

750
00:38:03,360 --> 00:38:06,360
Speaker 4: which is important because you've got to be able to

751
00:38:06,400 --> 00:38:10,000
Speaker 4: outsource some repetitive tasks so that.

752
00:38:10,000 --> 00:38:13,320
Speaker 3: You can stay in your genius mode, which.

753
00:38:13,120 --> 00:38:16,720
Speaker 4: Is creating the content, creating the offer, you know, coming

754
00:38:16,800 --> 00:38:19,360
Speaker 4: up with how to grow this business, and someone else

755
00:38:19,480 --> 00:38:25,320
Speaker 4: can handle customer service femails or fix whatever system is broken.

756
00:38:25,520 --> 00:38:28,600
Speaker 4: You know, I think that's a really key thing that

757
00:38:28,719 --> 00:38:30,640
Speaker 4: more of us should do a little sooner so we

758
00:38:30,719 --> 00:38:32,320
Speaker 4: can avoid burnout as well.

759
00:38:32,600 --> 00:38:35,160
Speaker 2: Thanks for bringing up burnout, because I really want to

760
00:38:35,160 --> 00:38:37,879
Speaker 2: talk to you about, like even just the fact that

761
00:38:37,960 --> 00:38:42,120
Speaker 2: you, you know, reached your seven figure moment so soon. I

762
00:38:42,120 --> 00:38:44,759
Speaker 2: haven't gotten there yet, but you know, don't you will,

763
00:38:46,000 --> 00:38:48,960
Speaker 2: of course manifest. I know in some of your posts

764
00:38:49,000 --> 00:38:50,720
Speaker 2: you're like comments if you're going to be a millionaire.

765
00:38:50,719 --> 00:38:58,120
Speaker 2: I'm like met me commenting, but you are like you

766
00:38:58,600 --> 00:39:00,400
Speaker 2: and I and I commend you for this too, Like

767
00:39:00,520 --> 00:39:02,640
Speaker 2: you still strike me as a woman who's leading a

768
00:39:02,680 --> 00:39:05,480
Speaker 2: full and complete life and taking care of herself. I

769
00:39:05,600 --> 00:39:10,759
Speaker 2: may congratulations, you know you just got married, newlywed to

770
00:39:10,880 --> 00:39:14,120
Speaker 2: a beautiful man. Congratulations. When was that? Wow?

771
00:39:14,239 --> 00:39:17,200
Speaker 4: That was in December of twenty twenty two, girls, so

772
00:39:17,360 --> 00:39:19,680
Speaker 4: just about we're in the third was this our third month?

773
00:39:19,840 --> 00:39:20,200
Speaker 3: Yeah?

774
00:39:21,280 --> 00:39:25,239
Speaker 2: Amazing? And you have your you know children, How do

775
00:39:25,320 --> 00:39:27,880
Speaker 2: you for any woman out there and who is a

776
00:39:28,000 --> 00:39:31,319
Speaker 2: caretaker has that full life and we don't want to

777
00:39:31,400 --> 00:39:34,439
Speaker 2: grind like the whole hustle culture. I'm so glad it's

778
00:39:34,440 --> 00:39:37,160
Speaker 2: going away, you know. And TIF and I talk about

779
00:39:37,200 --> 00:39:41,000
Speaker 2: that a lot. So how have you found a version

780
00:39:41,040 --> 00:39:45,440
Speaker 2: of entrepreneurship success while also maintaining Ellie and you know

781
00:39:45,719 --> 00:39:46,440
Speaker 2: what you deserve?

782
00:39:47,400 --> 00:39:48,080
Speaker 3: I love that.

783
00:39:48,160 --> 00:39:51,000
Speaker 4: I think, you know, it's so important and I feel

784
00:39:51,040 --> 00:39:54,399
Speaker 4: like I'm better at it now, which I'm which I'm

785
00:39:54,440 --> 00:39:58,720
Speaker 4: really proud of because now I'm okay with asking for help.

786
00:39:58,800 --> 00:40:02,120
Speaker 4: You know, I can say I avoided, probably for the

787
00:40:02,160 --> 00:40:07,000
Speaker 4: first year and a half, like having a nanny or

788
00:40:07,040 --> 00:40:09,000
Speaker 4: having anyone to help me with the kids, because I

789
00:40:09,040 --> 00:40:11,920
Speaker 4: felt this mom guilt that if I spend more time

790
00:40:11,960 --> 00:40:14,239
Speaker 4: away from my kids, they're gonna, like, you know, have

791
00:40:14,360 --> 00:40:16,520
Speaker 4: these memories that their mom was never around. I mean,

792
00:40:16,560 --> 00:40:20,000
Speaker 4: we just throw ourselves into this cycle and just put

793
00:40:20,040 --> 00:40:23,719
Speaker 4: all this weight on us, on ourselves as mothers. And

794
00:40:23,840 --> 00:40:27,759
Speaker 4: I realized, you know what, I have the ability to

795
00:40:27,960 --> 00:40:30,319
Speaker 4: get some help. So I'm going to get some help,

796
00:40:30,520 --> 00:40:32,560
Speaker 4: which is going to allow me to be a better mother,

797
00:40:33,239 --> 00:40:34,840
Speaker 4: which is going to allow me to also be a

798
00:40:34,840 --> 00:40:36,000
Speaker 4: better business woman.

799
00:40:36,480 --> 00:40:41,040
Speaker 3: And it's okay for someone my nanny who loves the

800
00:40:41,120 --> 00:40:42,160
Speaker 3: kids to pick.

801
00:40:42,000 --> 00:40:44,200
Speaker 4: Them up from school, bring them home, hang out with

802
00:40:44,239 --> 00:40:47,200
Speaker 4: them for a couple hours while I finish work. I

803
00:40:47,239 --> 00:40:50,840
Speaker 4: can still be fulfilled with my kids, and they're gonna

804
00:40:50,840 --> 00:40:53,160
Speaker 4: still see me as their mom.

805
00:40:53,480 --> 00:40:53,680
Speaker 3: You know.

806
00:40:54,000 --> 00:40:54,600
Speaker 4: I used to.

807
00:40:54,560 --> 00:40:57,120
Speaker 3: Always think that they would think their nanny was their mom. Girl.

808
00:40:57,200 --> 00:41:00,160
Speaker 3: We just throw ourselves into these horror stories, you know.

809
00:41:01,160 --> 00:41:05,320
Speaker 4: But I really realized asking for help isn't weak, asking

810
00:41:05,360 --> 00:41:09,640
Speaker 4: for help is wise. You know. That has helped me

811
00:41:09,719 --> 00:41:13,000
Speaker 4: a lot to maintain balance. And you know, as long

812
00:41:13,040 --> 00:41:16,840
Speaker 4: as it took me to hire my first person, now

813
00:41:16,960 --> 00:41:20,799
Speaker 4: I realize the ability to bring people on allows me

814
00:41:21,000 --> 00:41:23,120
Speaker 4: to be more of a blessing because now I have

815
00:41:23,280 --> 00:41:26,120
Speaker 4: people that I'm you know, helping every month as in

816
00:41:26,200 --> 00:41:29,080
Speaker 4: my team. But then also it allows me to better

817
00:41:29,160 --> 00:41:33,719
Speaker 4: serve and more fully serve all the potential new customers

818
00:41:33,760 --> 00:41:36,080
Speaker 4: that are out there, So I think that was another

819
00:41:36,160 --> 00:41:38,320
Speaker 4: step that allowed me to then travel more.

820
00:41:38,760 --> 00:41:40,360
Speaker 3: You know, had I not had.

821
00:41:40,239 --> 00:41:42,560
Speaker 4: A team, I wouldn't have been able to go to

822
00:41:42,680 --> 00:41:45,759
Speaker 4: duck Car, Senegal in twenty twenty one, which is where

823
00:41:45,760 --> 00:41:49,200
Speaker 4: I ended up meeting the man who is now my husband.

824
00:41:50,160 --> 00:41:52,200
Speaker 2: Wait, y'all met the same year you got wait, a

825
00:41:52,280 --> 00:41:53,839
Speaker 2: year before you got twenty twenty one.

826
00:41:53,960 --> 00:41:59,000
Speaker 4: Basically it was a year. So we met okay January

827
00:41:59,160 --> 00:42:03,600
Speaker 4: of twenty twenty two, on his birthday, and he proposed

828
00:42:05,400 --> 00:42:08,200
Speaker 4: September October of twenty twenty two, and.

829
00:42:08,120 --> 00:42:10,880
Speaker 2: We got married during that uf fin Cohn, were you

830
00:42:11,560 --> 00:42:15,120
Speaker 2: engaged at in Connor after what was been hide after

831
00:42:15,560 --> 00:42:16,839
Speaker 2: September seven?

832
00:42:17,120 --> 00:42:17,480
Speaker 1: Yeah?

833
00:42:17,600 --> 00:42:20,680
Speaker 3: I think it was right after.

834
00:42:21,200 --> 00:42:22,920
Speaker 2: Because I feel like I might have asked you about that.

835
00:42:23,040 --> 00:42:26,920
Speaker 2: But okay, I mean that's so you met him in Senegal.

836
00:42:27,040 --> 00:42:30,000
Speaker 2: So are y'all doing mind me asking? Like, are y'all

837
00:42:30,040 --> 00:42:31,919
Speaker 2: doing long distance distance? Man?

838
00:42:32,000 --> 00:42:34,239
Speaker 3: Yes, girl, we are doing long distance.

839
00:42:34,680 --> 00:42:37,800
Speaker 4: So he's from Senegal, but all his family lives in France,

840
00:42:38,360 --> 00:42:41,240
Speaker 4: so he goes back and forth between Dakhara and Paris,

841
00:42:41,320 --> 00:42:43,600
Speaker 4: and none of them have ever been to the US,

842
00:42:43,760 --> 00:42:45,359
Speaker 4: like they just lived their whole life in.

843
00:42:45,280 --> 00:42:48,400
Speaker 3: Europe, which is like, oh, you know it's different.

844
00:42:49,400 --> 00:42:51,480
Speaker 4: I'm yeah now, because you know, they were like, we

845
00:42:51,520 --> 00:42:53,680
Speaker 4: don't want to go to the US, like, yeah, I

846
00:42:53,680 --> 00:42:54,160
Speaker 4: got too much.

847
00:42:55,080 --> 00:42:57,640
Speaker 2: I'm like, oh, we value our lives, so we're gonna

848
00:42:57,640 --> 00:42:59,560
Speaker 2: stay here now.

849
00:42:59,600 --> 00:43:03,239
Speaker 3: That's exactly. So, you know, that was definitely new.

850
00:43:03,320 --> 00:43:06,879
Speaker 4: But I often think about I was comfortable to take

851
00:43:06,920 --> 00:43:09,399
Speaker 4: that trip with just some friends. You know, I didn't

852
00:43:09,400 --> 00:43:11,120
Speaker 4: think I was going to go and meet a man.

853
00:43:11,520 --> 00:43:13,600
Speaker 4: It was just me and my friends hang out. That

854
00:43:13,719 --> 00:43:16,360
Speaker 4: was their first time in Senegal, and I realized I

855
00:43:16,440 --> 00:43:21,319
Speaker 4: was able to do that because I felt comfortable with

856
00:43:22,160 --> 00:43:25,520
Speaker 4: allowing other people to be in charge, you know, and

857
00:43:25,600 --> 00:43:29,280
Speaker 4: realizing that I don't have to be all the time

858
00:43:29,480 --> 00:43:33,440
Speaker 4: in my business in order for my business to work.

859
00:43:33,920 --> 00:43:37,480
Speaker 4: And you know, I think overall, what I really want

860
00:43:37,520 --> 00:43:40,640
Speaker 4: to represent with my brand and for black women and

861
00:43:40,719 --> 00:43:41,920
Speaker 4: mothers is.

862
00:43:41,880 --> 00:43:43,160
Speaker 3: That you can have it all.

863
00:43:43,200 --> 00:43:46,600
Speaker 4: You know, you can have the successful business, the seven figures,

864
00:43:46,640 --> 00:43:49,360
Speaker 4: the eight figures, whatever you want. You can be a

865
00:43:49,400 --> 00:43:51,759
Speaker 4: great mom to your kids. You can show up for

866
00:43:51,800 --> 00:43:55,040
Speaker 4: basketball games, you can show up for ballet classes. And

867
00:43:55,360 --> 00:43:57,680
Speaker 4: if you want to get remarried or you want to

868
00:43:57,680 --> 00:44:01,719
Speaker 4: have a successful relationship, you can do that too, And

869
00:44:01,800 --> 00:44:04,720
Speaker 4: so I feel like if I'm going to champion women

870
00:44:04,840 --> 00:44:07,040
Speaker 4: to know that they can have this, then I have

871
00:44:07,120 --> 00:44:11,200
Speaker 4: to make sure that I'm showing that it's possible, you know.

872
00:44:12,400 --> 00:44:16,240
Speaker 4: And let me say this, there are definitely nights where

873
00:44:16,680 --> 00:44:21,880
Speaker 4: it's very hard. I don't feel well. I don't see

874
00:44:22,000 --> 00:44:25,080
Speaker 4: how I'm going to keep balancing. Sometimes one area is

875
00:44:25,120 --> 00:44:28,680
Speaker 4: spilling over to the other. So it's never perfect. But

876
00:44:29,840 --> 00:44:33,600
Speaker 4: every day I remind myself that it's okay for me

877
00:44:33,800 --> 00:44:39,080
Speaker 4: to sometimes have to retreat and allow my help, the

878
00:44:39,160 --> 00:44:42,200
Speaker 4: help that I have in place to carry me so

879
00:44:42,280 --> 00:44:45,960
Speaker 4: that I can take care of myself. So that's a

880
00:44:46,040 --> 00:44:48,360
Speaker 4: daily it's a daily reminder. I don't want anyone to

881
00:44:48,400 --> 00:44:53,760
Speaker 4: think it's perfect, but with consistent efforts and reminding yourself

882
00:44:53,800 --> 00:44:57,040
Speaker 4: that it's okay to not be a super woman all

883
00:44:57,120 --> 00:45:00,279
Speaker 4: the time, it is okay to just say today it's

884
00:45:00,320 --> 00:45:04,240
Speaker 4: too hard, I need it. We'll start again tomorrow. That's okay.

885
00:45:04,880 --> 00:45:05,920
Speaker 4: That is really okay.

886
00:45:06,239 --> 00:45:08,920
Speaker 2: Absolutely, It's it's more difficult when you get in you

887
00:45:08,960 --> 00:45:10,920
Speaker 2: get stuck thinking this is how it's always going to

888
00:45:11,000 --> 00:45:14,080
Speaker 2: be right. I mean, that's the trap. And yeah, thanks

889
00:45:14,080 --> 00:45:16,160
Speaker 2: for acknowledging that too. I tried so hard not to

890
00:45:16,239 --> 00:45:18,200
Speaker 2: use the B word balance when I was asking you

891
00:45:18,239 --> 00:45:21,000
Speaker 2: that question, because it doesn't really exist. And I and

892
00:45:21,040 --> 00:45:22,800
Speaker 2: I feel like it's it's the same about like I

893
00:45:22,800 --> 00:45:25,040
Speaker 2: don't know physical health, Like there's some years where I'm

894
00:45:25,080 --> 00:45:27,840
Speaker 2: killing it and there's some you know, years when it's off.

895
00:45:27,920 --> 00:45:30,000
Speaker 2: And it's just like life is long if you're lucky,

896
00:45:30,200 --> 00:45:33,279
Speaker 2: and you can have moments where it's shifting a little

897
00:45:33,280 --> 00:45:35,640
Speaker 2: bit in this direction in that direction, and your kids.

898
00:45:35,760 --> 00:45:36,920
Speaker 2: You know, our kids are going to grow up and

899
00:45:36,920 --> 00:45:39,160
Speaker 2: they're not going to need us as much. And sometimes

900
00:45:39,200 --> 00:45:42,600
Speaker 2: I fantasize about my forties and fifties, like who am

901
00:45:42,640 --> 00:45:45,480
Speaker 2: I going to be? What I think to like I

902
00:45:45,480 --> 00:45:48,400
Speaker 2: don't have to make it virtual and buttered pasta for dinner,

903
00:45:48,600 --> 00:45:52,400
Speaker 2: like like how much will I do?

904
00:45:53,640 --> 00:45:53,799
Speaker 4: Ah?

905
00:45:53,960 --> 00:45:55,880
Speaker 2: Well, I could just talk to you forever.

906
00:45:55,760 --> 00:45:59,760
Speaker 3: But I know I wish we could just keep talking.

907
00:46:00,080 --> 00:46:01,759
Speaker 4: But I think one thing I wanted to add is,

908
00:46:01,880 --> 00:46:05,640
Speaker 4: like a recent shift that I've made in terms of

909
00:46:05,719 --> 00:46:08,600
Speaker 4: how I like talk to myself about my life and

910
00:46:08,640 --> 00:46:11,959
Speaker 4: my business is I usually would say, oh, I have

911
00:46:12,440 --> 00:46:14,839
Speaker 4: to get up, or I have to do this, or

912
00:46:15,239 --> 00:46:17,120
Speaker 4: I have to go to this.

913
00:46:17,160 --> 00:46:19,239
Speaker 3: Meeting, or I have to create this content, or I

914
00:46:19,280 --> 00:46:20,200
Speaker 3: have to eat.

915
00:46:19,960 --> 00:46:24,360
Speaker 4: This salad, and you know, just really as recently as January,

916
00:46:24,400 --> 00:46:26,560
Speaker 4: I'm like, you know what, that doesn't make me feel

917
00:46:26,560 --> 00:46:28,400
Speaker 4: good when I say that. It makes me feel like

918
00:46:28,520 --> 00:46:31,080
Speaker 4: it's an obligation. It makes me feel like it's weight.

919
00:46:31,560 --> 00:46:34,440
Speaker 4: And so I've just started saying, I get to I

920
00:46:34,480 --> 00:46:37,400
Speaker 4: get to do this, I get to create content, I

921
00:46:37,520 --> 00:46:40,440
Speaker 4: get to get up and talk to my team, I

922
00:46:40,560 --> 00:46:41,759
Speaker 4: get to get on this.

923
00:46:41,760 --> 00:46:44,480
Speaker 3: Peloton, you know, even a lot I want to. I

924
00:46:44,600 --> 00:46:48,480
Speaker 3: get to eat this salad, you know. And it's helped

925
00:46:48,520 --> 00:46:50,240
Speaker 3: to it's.

926
00:46:50,080 --> 00:46:53,880
Speaker 4: Helped me to remember that even on days where it's hard,

927
00:46:54,080 --> 00:46:58,000
Speaker 4: I am still a you know, an advocate for myself

928
00:46:58,040 --> 00:47:00,960
Speaker 4: in my own journey that I don't have to make

929
00:47:01,000 --> 00:47:04,080
Speaker 4: myself feel bad or force myself to do things because

930
00:47:04,120 --> 00:47:07,600
Speaker 4: of any outside standards. I get to do these things

931
00:47:07,680 --> 00:47:10,799
Speaker 4: because this is the life that I'm actively designing. And

932
00:47:10,840 --> 00:47:12,759
Speaker 4: I think, you know, I hope that that can help

933
00:47:12,760 --> 00:47:16,799
Speaker 4: anyone who's listening. You know, you are ultimately the controller

934
00:47:16,840 --> 00:47:18,680
Speaker 4: of how this whole story goes.

935
00:47:19,000 --> 00:47:21,320
Speaker 3: You know, you really are, and you.

936
00:47:21,200 --> 00:47:23,440
Speaker 4: Can say this is what it's going to be today,

937
00:47:23,480 --> 00:47:25,520
Speaker 4: and this is also what it's not going to be today.

938
00:47:25,600 --> 00:47:28,440
Speaker 4: And if that means eating a cupcake, that's okay. You

939
00:47:28,560 --> 00:47:31,640
Speaker 4: get to eat the cupcake and you tomorrow you'll figure

940
00:47:31,640 --> 00:47:33,480
Speaker 4: it out and you'll do what you have to do.

941
00:47:33,640 --> 00:47:35,880
Speaker 4: You know, I think just giving ourself a little bit

942
00:47:35,960 --> 00:47:38,040
Speaker 4: more grace, just a little.

943
00:47:37,760 --> 00:47:41,320
Speaker 2: Bit oh so much grace. It's just there's no grace

944
00:47:41,360 --> 00:47:44,080
Speaker 2: and grit have to go hand in hand. Thank you totally.

945
00:47:44,239 --> 00:47:46,720
Speaker 2: I mean, it's about to be two pm on my coast.

946
00:47:46,760 --> 00:47:49,080
Speaker 2: I know you're on the left coast, but this is

947
00:47:49,120 --> 00:47:52,759
Speaker 2: my nap hour. So we're gonna wrap this up because my.

948
00:47:52,880 --> 00:47:53,680
Speaker 3: Love that girl.

949
00:47:54,080 --> 00:47:57,400
Speaker 2: Now, now I pick up homeboy. Homeboy gets picked up

950
00:47:57,400 --> 00:48:00,360
Speaker 2: at four thirty five o'clock. And if I get a

951
00:48:00,440 --> 00:48:02,560
Speaker 2: hour and a half two hour nap, and then I

952
00:48:02,560 --> 00:48:04,959
Speaker 2: can stare at the ceiling for an additional half hour

953
00:48:05,080 --> 00:48:07,080
Speaker 2: and then pull myself out of bed and go pick

954
00:48:07,160 --> 00:48:10,760
Speaker 2: him up and have the energy for him and for y'all,

955
00:48:10,800 --> 00:48:13,480
Speaker 2: because like this drains me as an introvert. My work

956
00:48:13,560 --> 00:48:18,000
Speaker 2: is very draining and I can't sparkle and shine for

957
00:48:18,400 --> 00:48:20,240
Speaker 2: the women that I care so deeply about. You probably

958
00:48:20,239 --> 00:48:23,280
Speaker 2: feel the same way. If I do not take these rests.

959
00:48:23,400 --> 00:48:24,560
Speaker 2: You know, it takes a lot out of you.

960
00:48:24,640 --> 00:48:28,640
Speaker 3: So I'm just take a napka.

961
00:48:29,760 --> 00:48:33,920
Speaker 2: Also, growing a human being is hard work, Ellie. Where

962
00:48:34,160 --> 00:48:35,719
Speaker 2: do you want people to go? We didn't even mention

963
00:48:35,760 --> 00:48:39,880
Speaker 2: the conference. Dammit in June. Quickly talk about your conference. Okay,

964
00:48:39,960 --> 00:48:42,160
Speaker 2: we have an elevated academy, which y'all got to check

965
00:48:42,160 --> 00:48:45,480
Speaker 2: out if you are wanting to launch an online business. Naturally, yes,

966
00:48:45,520 --> 00:48:48,279
Speaker 2: but the special conference coming up this summer. Talk to

967
00:48:48,320 --> 00:48:48,759
Speaker 2: me about that.

968
00:48:48,880 --> 00:48:49,400
Speaker 3: Very exciting.

969
00:48:49,440 --> 00:48:51,960
Speaker 4: So I finally decided to do my first conference. This

970
00:48:52,000 --> 00:48:56,439
Speaker 4: is called the Legacy Builders Conference, and it's really all

971
00:48:56,480 --> 00:48:59,360
Speaker 4: about all the things that I care about in my

972
00:48:59,440 --> 00:49:01,680
Speaker 4: brain that we care about the academy with the.

973
00:49:01,680 --> 00:49:03,480
Speaker 3: Legacy Builders Conference, It's.

974
00:49:03,320 --> 00:49:06,600
Speaker 4: Going to be in Atlanta on June third and fourth,

975
00:49:06,760 --> 00:49:11,000
Speaker 4: and we really want people Saturday Sunday.

976
00:49:11,480 --> 00:49:12,640
Speaker 2: Oh third and fourth.

977
00:49:12,719 --> 00:49:18,160
Speaker 3: I was like, you guys said thirty fourth. Okay, girl,

978
00:49:18,160 --> 00:49:19,920
Speaker 3: that would be the idea to that too. If I've

979
00:49:19,960 --> 00:49:21,600
Speaker 3: talked about you got thirty four days.

980
00:49:21,600 --> 00:49:23,520
Speaker 2: It's trying to build trust here, Ellie and not help

981
00:49:23,560 --> 00:49:27,840
Speaker 2: them think me crazy. Okay, third, a week after I

982
00:49:27,880 --> 00:49:31,080
Speaker 2: had my baby. I'm going to miss it but so exciting. Okay,

983
00:49:31,280 --> 00:49:34,040
Speaker 2: so what can yeah conference?

984
00:49:34,280 --> 00:49:37,000
Speaker 4: They can expect to learn all about ways that they

985
00:49:37,000 --> 00:49:40,360
Speaker 4: can increase their financial excellence. We'll be talking about money

986
00:49:40,360 --> 00:49:43,719
Speaker 4: management strategies for business owners, how they can invest to

987
00:49:43,760 --> 00:49:46,640
Speaker 4: actually build wealth, and you know how they can also

988
00:49:46,760 --> 00:49:50,040
Speaker 4: pour into their network and actively learn how to network

989
00:49:50,320 --> 00:49:53,160
Speaker 4: better so that they are able to get in touch

990
00:49:53,200 --> 00:49:55,400
Speaker 4: with people that can help them to get to that

991
00:49:55,440 --> 00:49:58,000
Speaker 4: next level. I think that's very important for entrepreneurs of

992
00:49:58,040 --> 00:50:00,880
Speaker 4: color to realize you don't have to do it all alone.

993
00:50:00,920 --> 00:50:04,000
Speaker 4: You can actually meet someone who can make that connection

994
00:50:04,120 --> 00:50:06,759
Speaker 4: for you. So it's a two day conference and the

995
00:50:06,840 --> 00:50:11,759
Speaker 4: focus is on building wealth now and securing it for

996
00:50:11,960 --> 00:50:12,600
Speaker 4: your legacy.

997
00:50:12,719 --> 00:50:14,120
Speaker 3: So I'm really excited.

998
00:50:14,400 --> 00:50:19,160
Speaker 2: I got to be like all the feelings, nervous, anxious, excited.

999
00:50:19,360 --> 00:50:21,719
Speaker 2: I wish you all of us. This sounds phenomenal. I

1000
00:50:21,719 --> 00:50:24,520
Speaker 2: love that you're doing it in my hometown, Atlanta. Shout

1001
00:50:24,520 --> 00:50:27,000
Speaker 2: out to the atl Thank you for blessing us with

1002
00:50:27,040 --> 00:50:29,240
Speaker 2: your presence, Ellie and some of your sparkle and shine.

1003
00:50:29,280 --> 00:50:31,200
Speaker 2: I don't take a minute of your time for granted.

1004
00:50:31,680 --> 00:50:33,480
Speaker 2: Thanks for joining us on Brown Ambition