1 00:00:02,360 --> 00:00:04,680 Speaker 1: What's up? This is the people shark haired Damon John 2 00:00:04,720 --> 00:00:08,600 Speaker 1: with another motivation moment for you, courtesy of That Moment 3 00:00:08,680 --> 00:00:12,200 Speaker 1: with Damon John, a production of The Black Effect podcast 4 00:00:12,280 --> 00:00:17,400 Speaker 1: network and iHeartRadio Now. According to a study conducted by 5 00:00:17,520 --> 00:00:22,239 Speaker 1: global market research firm Forrester, potential customers who chat with 6 00:00:22,320 --> 00:00:27,120 Speaker 1: the brand convert three times more often and have ten 7 00:00:27,200 --> 00:00:31,639 Speaker 1: to fifteen percent higher average card value than those who 8 00:00:31,680 --> 00:00:34,639 Speaker 1: do not talk to a brand. All right, how can 9 00:00:34,680 --> 00:00:37,360 Speaker 1: you use that? Will? Always put yourself before you use 10 00:00:37,400 --> 00:00:39,879 Speaker 1: it in your best interest. Always put yourself on the 11 00:00:39,920 --> 00:00:42,480 Speaker 1: other side of the stat or the data. How many 12 00:00:42,520 --> 00:00:45,720 Speaker 1: of you have been in a store and somebody seems 13 00:00:45,720 --> 00:00:49,160 Speaker 1: like they have genuine interest in you. They're not hey, 14 00:00:49,200 --> 00:00:50,479 Speaker 1: what do you want to buy? Hey? What do you 15 00:00:50,520 --> 00:00:52,839 Speaker 1: want to buy? And they talk to you casually and 16 00:00:52,840 --> 00:00:55,480 Speaker 1: they see things you want and they sometimes either say, 17 00:00:55,480 --> 00:00:57,320 Speaker 1: well we don't have that here, go to over there, 18 00:00:57,600 --> 00:01:01,360 Speaker 1: or they compliment you on something else. Sometimes they definitely 19 00:01:01,360 --> 00:01:03,760 Speaker 1: know that they're trying to close the sale, but often 20 00:01:03,920 --> 00:01:07,120 Speaker 1: they are just having conversation because they're in the store, 21 00:01:07,160 --> 00:01:09,280 Speaker 1: and you know, they know you're there, and that's their job. 22 00:01:09,720 --> 00:01:11,399 Speaker 1: How many of you have been to a store, and 23 00:01:11,440 --> 00:01:13,679 Speaker 1: they turned away from you, and they walked away from you, 24 00:01:14,160 --> 00:01:16,760 Speaker 1: or they did not really pay attention to you. And 25 00:01:16,800 --> 00:01:19,360 Speaker 1: you remember not wanting to work with that brand, not 26 00:01:19,480 --> 00:01:22,080 Speaker 1: because they felt any way about you. Maybe they were 27 00:01:22,120 --> 00:01:24,120 Speaker 1: too busy, maybe it's something was on their mind. Maybe 28 00:01:24,120 --> 00:01:27,039 Speaker 1: they were a poor employee. Right, So make sure that 29 00:01:27,080 --> 00:01:28,720 Speaker 1: you talk to people. Now, how do you do that 30 00:01:28,800 --> 00:01:32,080 Speaker 1: in this world the virtual If somebody likes something that 31 00:01:32,319 --> 00:01:35,120 Speaker 1: you know, you post or your brand, hit them back. 32 00:01:35,360 --> 00:01:38,200 Speaker 1: Remember social media is two ways, right, you like and 33 00:01:38,240 --> 00:01:40,120 Speaker 1: you respect other people as much as they respect you. 34 00:01:40,240 --> 00:01:43,520 Speaker 1: Send somebody a random email, right, and think about things 35 00:01:43,560 --> 00:01:46,120 Speaker 1: of that nature. That is the way that you are 36 00:01:46,200 --> 00:01:49,640 Speaker 1: supposed to engage your customer, because customers can go any 37 00:01:49,680 --> 00:01:52,960 Speaker 1: place else. But if they know that you engage them, 38 00:01:53,080 --> 00:01:55,520 Speaker 1: then they become your biggest ambassadors. I used to always 39 00:01:55,560 --> 00:01:58,680 Speaker 1: tell the story about window shoppers, you know, window shoppers. 40 00:01:58,720 --> 00:02:00,600 Speaker 1: I remember I was in a store and somebody told 41 00:02:00,600 --> 00:02:03,160 Speaker 1: the woman who came in, who was going to try 42 00:02:03,200 --> 00:02:05,320 Speaker 1: some shoes on? And I was in the store and 43 00:02:05,680 --> 00:02:08,200 Speaker 1: I was selling on food for the men's area, and 44 00:02:08,240 --> 00:02:10,320 Speaker 1: they said, nah, don't. And I heard the man say 45 00:02:10,360 --> 00:02:13,200 Speaker 1: to the other salesperson don't bother with her. She comes 46 00:02:13,200 --> 00:02:15,560 Speaker 1: in here every day. Just leave her alone, leave her alone, 47 00:02:15,600 --> 00:02:17,920 Speaker 1: don't worry about she's not going to buy anything. And 48 00:02:17,960 --> 00:02:20,600 Speaker 1: I remember saying to that person, you know, I want 49 00:02:20,639 --> 00:02:22,840 Speaker 1: you to realize something. You know, somebody who's a window 50 00:02:22,880 --> 00:02:26,000 Speaker 1: shopper is often your most valuable customer because at that 51 00:02:26,080 --> 00:02:29,480 Speaker 1: time they cannot afford the product. And what they're doing 52 00:02:29,560 --> 00:02:32,520 Speaker 1: is they're aspiring to buy the product. They're taking time 53 00:02:32,560 --> 00:02:34,520 Speaker 1: to stand in front of your window. They're taking time 54 00:02:34,960 --> 00:02:38,320 Speaker 1: to go inside all your place of business. And what 55 00:02:38,320 --> 00:02:40,400 Speaker 1: are they doing. They're going to their place of business 56 00:02:40,520 --> 00:02:43,320 Speaker 1: or their office or whatever they're doing. And they're telling everybody. 57 00:02:43,560 --> 00:02:47,480 Speaker 1: They're saying, when I get some money, the day I 58 00:02:47,600 --> 00:02:50,360 Speaker 1: get some money, or when I'm ready to get in shape, 59 00:02:50,560 --> 00:02:53,440 Speaker 1: or whatever the reason is. Maybe they can't afford it, 60 00:02:53,480 --> 00:02:55,400 Speaker 1: but they're not technically ready to get it. When I 61 00:02:55,480 --> 00:02:57,919 Speaker 1: move into that apartment, when I have my own cooking 62 00:02:57,960 --> 00:03:01,480 Speaker 1: sept where I can cook my own sucker, I'm going 63 00:03:01,680 --> 00:03:05,440 Speaker 1: to this place. But before they tell you do that, 64 00:03:05,520 --> 00:03:07,680 Speaker 1: they also say to other people. Other people go, well, 65 00:03:07,680 --> 00:03:09,360 Speaker 1: where's I get this? Oh, you should go down on 66 00:03:09,440 --> 00:03:11,320 Speaker 1: Third Avenue, or you should go to this Instagram site, 67 00:03:11,360 --> 00:03:13,560 Speaker 1: or you should go to this website. They love to 68 00:03:13,639 --> 00:03:17,120 Speaker 1: tell everybody about what they're doing and help you, and 69 00:03:17,240 --> 00:03:20,120 Speaker 1: they become your biggest investors. Most of the time you 70 00:03:20,240 --> 00:03:23,480 Speaker 1: are trying to pay for people to do that. This 71 00:03:23,639 --> 00:03:26,919 Speaker 1: is extremely important. I see so many people who want 72 00:03:26,960 --> 00:03:29,640 Speaker 1: to have a million followers, ten million followers. If you 73 00:03:29,880 --> 00:03:33,720 Speaker 1: have ten thousand followers that love what you're doing and 74 00:03:33,760 --> 00:03:37,960 Speaker 1: are talking every single day a million followers, cannot blow 75 00:03:38,240 --> 00:03:41,400 Speaker 1: cannot hold a candle to those type of people, and 76 00:03:41,440 --> 00:03:44,680 Speaker 1: they are window shopping. So that means converse with your people. 77 00:03:45,120 --> 00:03:47,880 Speaker 1: Remember what is social media? Well, my buddy Gary Be 78 00:03:48,000 --> 00:03:52,000 Speaker 1: always says you got to give, give, give right, left, left, 79 00:03:52,120 --> 00:03:56,000 Speaker 1: right hook. Why you are giving information? Giving information? Giving information? 80 00:03:56,080 --> 00:03:58,800 Speaker 1: People are taking you that information you're giving, they're going 81 00:03:58,840 --> 00:04:00,760 Speaker 1: on telling other people and guess what they're telling other 82 00:04:00,800 --> 00:04:03,320 Speaker 1: people or they're not telling other people. Where the source 83 00:04:03,400 --> 00:04:06,720 Speaker 1: came from and who's that source you? So that is 84 00:04:06,760 --> 00:04:09,320 Speaker 1: extremely important. I want you all to just remember that 85 00:04:09,480 --> 00:04:13,720 Speaker 1: about engagement. We are human beings. We want to feel special. 86 00:04:14,120 --> 00:04:17,560 Speaker 1: Remember Mary Kay said, everybody's walking around in life with 87 00:04:17,680 --> 00:04:24,800 Speaker 1: a big invisible sign saying please make me feel important. 88 00:04:25,000 --> 00:04:27,840 Speaker 1: Tune in every single Monday and Tuesday for new episodes 89 00:04:27,880 --> 00:04:30,960 Speaker 1: of That Moment with Damon John, brought to you by 90 00:04:31,080 --> 00:04:34,720 Speaker 1: the Black Podcast Network, check it out wherever you get 91 00:04:34,760 --> 00:04:35,480 Speaker 1: your podcasts.