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Speaker 1: Global business news twenty four hours a day. If Bloomberg

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Speaker 1: dot com, the Radio plus mobile app and on your radio.

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Speaker 1: This is a Bloomberg Business flag from Bloomberg World Headquarters.

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Speaker 1: I'm Charlie Pellant, the Donald, the SMP Nestack all advancing oil.

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Speaker 1: The big story. Today's crude oil surging four percent right

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Speaker 1: now talking about West Texas Intermediate. Let's said right over

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Speaker 1: to the first word Breaking news desk for today's afternoon call.

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Speaker 1: A lot going on all about oil. And here's Bill Maloney.

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Speaker 1: Good afternoon, Charlie. MANUUS averages jumped into day on news

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Speaker 1: of that OPAQ production cut. Dow is currently hired by

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Speaker 1: eighty two point, sesamees Game eight and AzaC is hired

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Speaker 1: by six. The small cap six D is up four

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Speaker 1: points send the US ten yield at one point five

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Speaker 1: seven percent. Seven out of eleven sub sectors are higher,

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Speaker 1: led by gains and energy, Materials, and the industrials Telecom, utilities,

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Speaker 1: healthcare and consumer staples fell down. Transports are up fifteen,

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Speaker 1: utilities are down three as a biotext fall, and the

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Speaker 1: Vicks drops three point seven percent. Leaders to the upside

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Speaker 1: in the down include Exon Mobile Caterpillar and Chevron, while Nike,

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Speaker 1: McDonald's and Coca Cola led to the downside. Another news

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Speaker 1: like California State Treasurer sanctioned Wells Fargo for twelve months

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Speaker 1: and Tempera Cilly plunged after cutting your sales forecast, while

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Speaker 1: Murphy Oil serves as much as eleven percent amid gains

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Speaker 1: and energy live from the first breaking news to ask

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Speaker 1: im Bill Maloney, l all right, thank you very much,

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Speaker 1: Bill Maloney, and again Crude Oil West Texas in the

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Speaker 1: media four percent to hear live breaking news over your

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Speaker 1: Bloomberg type squawk on your terminal squ a w K.

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Speaker 1: I'm Charlie Paullattat's a Bloomberg business flash. You're listening to

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Speaker 1: taking stock with Bim Box and Kathleen Hayes on Bloomberg Radio. BlackBerry,

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Speaker 1: maybe we should play a dirt for BlackBerry. Of course,

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Speaker 1: BlackBerry was synonymous at one time with mobile communications, famous

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Speaker 1: for their cell phones that have the physical peopoards. Well,

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Speaker 1: you have a nickname for it, good, that's good. Many

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Speaker 1: named Many named them crackberries. Right now. Today it announced

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Speaker 1: that they have decided to stop making their own devices

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Speaker 1: other companies, perhaps through licenses and some one will still

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Speaker 1: make some of those products with their BlackBerry name is

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Speaker 1: still imprinted. But imagine taking such a consumer brand like that,

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Speaker 1: and what's well, you know, here to tell us how

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Speaker 1: this all happened is John Butler. He is our senior

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Speaker 1: telecoms analyst for Bloomberg Intelligence, and he knows that I

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Speaker 1: stopped him almost every day to bother him about BlackBerry.

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Speaker 1: So go ahead, tell us all about BlackBerry. Another one

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Speaker 1: bites the dust. And it's a it's a tough market.

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Speaker 1: It's it's really in many ways a ruthless market. If

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Speaker 1: you begin to lose that momentum in the consumer marketplace,

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Speaker 1: it really can spell disaster. Look at Nokia, look at

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Speaker 1: it to rolla now BlackBerry, but CEO John Chen I

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Speaker 1: think is making the right move to restore the company

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Speaker 1: to profitability. If you look under the hood here, you know,

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Speaker 1: devices were over thirty one of revenue and only twelve

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Speaker 1: percent of gross margin. Software is forty one percent of

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Speaker 1: revenue in the latest quarter and fifty seven percent of profits.

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Speaker 1: So that's just like that, that's where the I mean

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Speaker 1: the stock is today right the stock right now is

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Speaker 1: up more than five and a quarter percent, where eight dollars. Yeah,

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Speaker 1: So it's it's all about that transition to software and

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Speaker 1: security for them. So then give us a sense like

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Speaker 1: if it's a pie okay Blackbreys of pie the business

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Speaker 1: and one big piece of the pie has just gone away.

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Speaker 1: It's it's like in Indonesia, now license to make that

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Speaker 1: they put their name on that kind of device. What's

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Speaker 1: left and how much is it worth? How big is

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Speaker 1: this company now or this pie apple? Well, the river

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Speaker 1: the revenue Pie is smaller by thirty percent, but the

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Speaker 1: profit pie is smaller by only about twelve percent. And

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Speaker 1: that's really the key here at Kathleen is they're shrinking

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Speaker 1: to grow, if you want to think of it that way.

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Speaker 1: That's the strategy, shrink to grow and transition over to

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Speaker 1: that security and software business enhance. That's they're still going

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Speaker 1: to license the name. Uh, they're going to monitor quality

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Speaker 1: control and specs obviously because their name is going there. Um.

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Speaker 1: But they're really out of the business of designing and

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Speaker 1: manufacturing in house. They got a lot of competition in

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Speaker 1: the new areas that they want to grow in and

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Speaker 1: nobody is standing still. No one is staying still. So

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Speaker 1: what are they doing? What are they doing that's working

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Speaker 1: for them, and where do they need to get, you know,

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Speaker 1: a little bit more action. BlackBerry always hangs their hat

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Speaker 1: on security. They really have done quite well there and

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Speaker 1: they have a lot of patents in that portfolio continues

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Speaker 1: to rows. So in software, the model is to to

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Speaker 1: move to a recurring revenue model as opposed to what's

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Speaker 1: called perpetual license that one time pay. So they're looking

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Speaker 1: for that annualized revenue stream and they're selling proposition is

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Speaker 1: we have the best security in the business, particularly at

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Speaker 1: the device level. So I think they're gonna do. That's

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Speaker 1: why they hung on in the device business. They hung

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Speaker 1: on to the software and security piece and they're just

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Speaker 1: moving the design and the manufacturing of the hardware outside

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Speaker 1: of that. How do they make money at that point?

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Speaker 1: Like if you're just licensing and that all comes like

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Speaker 1: either you running the Snapdragon ship from fall Calm or

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Speaker 1: that that all built into that prices that it is.

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Speaker 1: In fact, what's interesting, what's good about the deal for

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Speaker 1: BlackBerry is no matter who's selling the device or at

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Speaker 1: what price, BlackBerry makes a pre negotiated or a set

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Speaker 1: price on that royalty on a per device base. Okay,

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Speaker 1: is there any cautionary tale in what happened to BlackBerry

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Speaker 1: totally the leader at one time, Apple comes up boom,

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Speaker 1: and you know, Samsung and Android. For any other you know,

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Speaker 1: mobile makers out there, I think the key is, more

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Speaker 1: than almost any other tech market, you really have to

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Speaker 1: keep your finger on the pulse of what people want

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Speaker 1: and where the technology is headed. So with BlackBerry, I

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Speaker 1: think they lost sight of the importance of apps as

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Speaker 1: they were beginning to gain traction. After the iPhone was introduced.

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Speaker 1: That really was the beginning of the end for them.

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Speaker 1: To them, they looked at it and said, we're all

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Speaker 1: about security and we're all about push email. That's the

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Speaker 1: only app that people really need or are really gonna want.

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Speaker 1: And they were wrong on that, and they weren't paying

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Speaker 1: attention to that growing momentum behind the iPhone and why

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Speaker 1: that momentum was growing. It was all about apps. So

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Speaker 1: neither Samsung or Apple is going to make that mistake.

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Speaker 1: I hope not. We'll see you know again, I mentioned

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Speaker 1: those names at the beginning of the segment. Think of it.

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Speaker 1: Nokia used to be a giant in the field, so

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Speaker 1: is Motorola. They're both gone now. So how about Jamni

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Speaker 1: is an up and comer. They've lost a little bit

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Speaker 1: of momentum lately. They're trying to find that next what

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Speaker 1: they call hero device, the one that really resonates. Well,

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Speaker 1: so we'll see jump, but they're always a hero. When

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Speaker 1: you join us on taking Stock, he senior Telecom Services

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Speaker 1: and Equipment analyst for Bloomberg Intelligence. I'm Kathleen Hayes. Along

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Speaker 1: with pim Fox. We're broadcasting live today from the Bloomberg

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Speaker 1: Markets Most Influential Summit at our Bloomberg World headquarters. This

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Speaker 1: is taking Stock, This is Bloomberg. Bloomberg. Taking Stock is

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