WEBVTT - EYL #187 Swim Cap Line Designed for Black Women Disrupts Olympics 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.840 border and families will be protected. 0:00:57.920 --> 0:01:00.240 Sponsored by the United States Department of Homeland Security. I 0:01:00.280 --> 0:01:02.600 read the I mean based on it right all the 0:01:03.640 --> 0:01:04.360 capital silicon. 0:01:04.480 --> 0:01:07.039 They actually said that because you use more material, it 0:01:07.080 --> 0:01:09.119 actually might be a disadvantage for swimmers. 0:01:09.120 --> 0:01:11.880 That's the thing we just wanted people to have the option. 0:01:12.240 --> 0:01:12.840 You know what I'm saying. 0:01:13.080 --> 0:01:16.280 We weren't saying that yo, like everyone's gonna goun buy 0:01:16.280 --> 0:01:18.600 a soca and use out the Olympics, right, That wasn't 0:01:18.640 --> 0:01:20.560 what we were saying. But what we what we were 0:01:20.560 --> 0:01:23.200 saying is actually wanted people, if you were a competitive swimmer, 0:01:23.400 --> 0:01:24.480 we wanted you to have the option. 0:01:26.840 --> 0:01:32.039 My graduates from my school being forts bad drop drop 0:01:32.959 --> 0:01:34.319 drop drop. 0:01:45.520 --> 0:01:48.360 All right, guys, welcome back e y l u K. 0:01:48.760 --> 0:01:48.920 Yeah. 0:01:49.280 --> 0:01:53.800 Division. This has been a great, great run in the 0:01:53.920 --> 0:01:59.120 United Kingdom, London, Europe when we went to France. So 0:01:59.400 --> 0:02:02.880 a first foremost shots to everybody in London, after everybody 0:02:02.920 --> 0:02:07.400 that came to our event. Sorry for anybody that get 0:02:07.400 --> 0:02:10.040 any event, but we are coming back. We're gonna do 0:02:10.080 --> 0:02:11.000 something way, way bigger. 0:02:11.040 --> 0:02:11.440 That's a fact. 0:02:11.440 --> 0:02:16.440 Accommodated everybody a much more suitable situation. But this episode 0:02:16.800 --> 0:02:18.240 is going to be a dope one. First of all, 0:02:18.240 --> 0:02:21.119 shot to my god Jack Jones, who we actually talked 0:02:21.160 --> 0:02:23.919 to a few days ago and who I've connected with 0:02:24.160 --> 0:02:28.960 years ago and super good dude, good job. Yeah, so 0:02:29.639 --> 0:02:33.440 he referred me to one of his good friends talks 0:02:33.480 --> 0:02:41.200 I met, who I said, correctly, actually is a very 0:02:41.280 --> 0:02:45.720 very interesting story. So he's an entrepreneur from London, from 0:02:45.760 --> 0:02:50.760 Nigeria originally, but I grew up in London and it's 0:02:50.760 --> 0:02:54.720 a it's a very interesting niche business where they do 0:02:54.960 --> 0:02:58.920 swim caps, so it's called soul cap. So how it 0:02:59.080 --> 0:03:01.760 really got a lot of a tension on like a 0:03:01.800 --> 0:03:04.079 global scale is that I believe it was banned from 0:03:04.080 --> 0:03:06.520 the Olympics. Right, So we'll talk about this whole thing. 0:03:06.560 --> 0:03:11.239 But it's a very interesting concept and idea where it's 0:03:11.280 --> 0:03:14.080 not just for women though, right, No, but that's like 0:03:14.120 --> 0:03:17.320 where it became a narrative on it, right, exactly like 0:03:17.360 --> 0:03:18.920 black Well, you can speak about it better. 0:03:19.120 --> 0:03:22.720 Yeah, Now I think it's dope like because we've obviously 0:03:22.960 --> 0:03:25.399 highlighted a lot of black brands and when I heard 0:03:25.440 --> 0:03:28.520 your story, it reminded me of the East Side golf 0:03:28.560 --> 0:03:32.120 story where there was a sport that black spot kind 0:03:32.120 --> 0:03:34.760 of excluded from, right, and swimming is one of those 0:03:34.800 --> 0:03:37.760 sports as well. I think Robbers reported that out of 0:03:37.840 --> 0:03:42.200 the seventy three thousand registered swimmers, competitive swimmers, like six 0:03:42.280 --> 0:03:45.240 hundred and fifty are black crazy, So it's like, this 0:03:45.280 --> 0:03:47.320 is not something that we're doing and a lot of 0:03:47.360 --> 0:03:51.880 the reasons, especially with all women, is they're here. Yeah definitely, 0:03:51.880 --> 0:03:54.720 So like you guys come into a space and it's like, okay, 0:03:54.920 --> 0:03:56.720 let's make this an inclusive thing. So I think it's 0:03:57.040 --> 0:03:58.920 going to be an interesting topic. It's gonna be a 0:03:58.960 --> 0:03:59.760 great episode for sure. 0:04:00.040 --> 0:04:05.760 It's a swim cap that's made for you know, yeah, everybody, 0:04:05.760 --> 0:04:09.880 but like for black women's hair, afros leaves, and that's 0:04:09.960 --> 0:04:12.360 not something that like a regular swim cap can't really 0:04:13.320 --> 0:04:17.200 accommodate that situation of vib So it's one of these 0:04:17.200 --> 0:04:22.520 things where it is a very niche product, but it's 0:04:22.600 --> 0:04:24.920 widely used. It's like something that you don't really think 0:04:24.920 --> 0:04:27.560 about too much, but if you go swimming, you know 0:04:28.080 --> 0:04:31.640 you wear swim caps, especially on a competitive level. Absolutely women, 0:04:31.760 --> 0:04:34.840 especially black women who don't want to get their hair wet. 0:04:35.240 --> 0:04:39.640 So black owned business out of London. Very interesting conversation. 0:04:39.680 --> 0:04:41.120 I'm sure we're gonna have so first and formal thinking 0:04:41.080 --> 0:04:41.920 of joining us. Appreciate it. 0:04:41.920 --> 0:04:44.200 Thank you for having me, guys, appreciate that for sure. 0:04:44.320 --> 0:04:47.360 So all right, let's get this going. How do you 0:04:48.040 --> 0:04:52.080 because you actually come from actuary background, right, yeah, yeah, 0:04:52.120 --> 0:04:54.360 exactly are you still doing that now? 0:04:54.520 --> 0:04:56.560 I'm still doing it. I'm still not Turvey. I still 0:04:56.560 --> 0:04:59.120 want my life of London, Alloyd's London. 0:04:59.680 --> 0:04:59.880 Yeah. 0:05:00.040 --> 0:05:02.440 So Lawyers of London one of probably the biggest insurance 0:05:02.480 --> 0:05:06.880 company as far as insurance, not how we looking at 0:05:06.880 --> 0:05:11.000 it in America, like they ensure like artwork. They ensure 0:05:11.040 --> 0:05:14.159 pretty much everything, like a lot of like even football 0:05:14.160 --> 0:05:16.800 players in America. In college they got like Lawyers of London, 0:05:16.880 --> 0:05:20.440 like disability policies, like anything that you can really think of. 0:05:20.839 --> 0:05:23.680 Lawyers of London insurance one of the largest insurance companies 0:05:23.680 --> 0:05:24.119 in the world. 0:05:24.120 --> 0:05:26.880 So I think I won't William hearn that after he 0:05:26.839 --> 0:05:30.159 has spring, is uh his full that Duke had an 0:05:30.200 --> 0:05:30.880 insurance policy? 0:05:31.720 --> 0:05:33.920 Yeah, yeah, but you're in the actuary. 0:05:34.240 --> 0:05:37.240 Yeah, yeah, exactly. So I'm a qualified actual fellow. 0:05:37.400 --> 0:05:39.560 I know what the actuary is, but can you explain 0:05:39.600 --> 0:05:40.920 to the people who might not know the. 0:05:40.800 --> 0:05:44.200 Actual essentially, you know, the day job. 0:05:44.600 --> 0:05:46.720 What it is is that I use like mass and 0:05:46.760 --> 0:05:50.039 statistics to try and calculate risk. Essentially, so if I 0:05:50.040 --> 0:05:52.320 can work out how much if I can price a risk, 0:05:52.680 --> 0:05:54.560 or I can work out how much I think, you know, 0:05:55.040 --> 0:05:57.480 a particular policy might cost us, and then I can 0:05:57.520 --> 0:05:59.760 work out essentially how much we need to charge so 0:06:00.040 --> 0:06:03.000 and like make profit essentially pay all the bills, expenses 0:06:03.000 --> 0:06:05.680 and that kind of stuff. And then also the other 0:06:05.760 --> 0:06:07.560 side of it is how much money you need to 0:06:07.600 --> 0:06:11.119 hold in reserves as an insurance company in case things 0:06:11.120 --> 0:06:11.520 go wrong. 0:06:11.600 --> 0:06:13.839 So yeah, high level. 0:06:13.960 --> 0:06:16.880 Yeah, it's the math side of it. And that's something 0:06:16.920 --> 0:06:18.920 that a lot of times people don't understand how insurance 0:06:18.960 --> 0:06:22.080 is priced. But when you look at the actual, like 0:06:22.279 --> 0:06:25.240 let's take life insurance, they'll look at how many people 0:06:25.800 --> 0:06:30.040 die in a particular year, how long people live, how 0:06:30.040 --> 0:06:33.240 many people get a policy, and it's all one big 0:06:33.279 --> 0:06:35.320 math equation, and then they can say, okay, fo a 0:06:35.400 --> 0:06:38.839 hundred thousand dollars policy for a preferred rate, it's going 0:06:38.920 --> 0:06:41.000 to cost one hundred and fifty dollars exactly, not just 0:06:41.040 --> 0:06:43.520 a random number that's thrown out there. It's actually done 0:06:43.560 --> 0:06:47.320 through actual yeah, actuarial Yeah, actual areal math equations. So 0:06:47.880 --> 0:06:51.720 you you must be a very very smart guy, young 0:06:51.760 --> 0:06:54.400 math when it come to the math work where you 0:06:54.440 --> 0:06:56.960 passed alge I never I never passed. 0:06:56.720 --> 0:07:01.240 That you could if you wanted to, all right, so 0:07:01.920 --> 0:07:02.839 that's your day, jaut. 0:07:02.920 --> 0:07:05.360 Yeah, But when you decide to become an entrepreneur. 0:07:06.400 --> 0:07:08.760 So to be honest with you, like me and my 0:07:08.800 --> 0:07:11.760 business partner Michael, like even from young we've always been 0:07:11.840 --> 0:07:13.960 kind of on the business thing, always trying to like, 0:07:14.000 --> 0:07:15.560 you know, make a little hustles and stuff like that. 0:07:15.800 --> 0:07:17.560 And I think, you know, I was working in the 0:07:17.560 --> 0:07:21.840 city and I just felt like, you know, I was 0:07:22.000 --> 0:07:23.840 I think about twenty six twenty seven at the time, 0:07:24.120 --> 0:07:25.640 and we were like, we need to get this side 0:07:25.680 --> 0:07:28.000 hustle popping, like we need to do something. We spoke 0:07:28.000 --> 0:07:30.600 about it, you know, around the time, we're sort of 0:07:30.640 --> 0:07:32.640 dabbling in a bit of crypto all that kind of stuff, 0:07:32.640 --> 0:07:35.120 and we were like, let's make let's make a more 0:07:35.160 --> 0:07:38.680 sort of conscious efforts to effort to start a business. 0:07:38.760 --> 0:07:42.880 But nothing really popped to us, nothing really kind of 0:07:42.960 --> 0:07:46.280 you know, came to us that we thought, Okay, cool, 0:07:46.280 --> 0:07:46.800 we could do this. 0:07:46.760 --> 0:07:47.440 And this is incredible. 0:07:47.560 --> 0:07:50.480 It's not overly competitive, but there's a big enough market 0:07:50.520 --> 0:07:51.440 and all that kind of stuff. 0:07:52.600 --> 0:07:54.360 And then sort of, you know. 0:07:54.920 --> 0:07:58.560 We we both grew up not knowing how to swim, essentially, 0:07:58.640 --> 0:08:00.360 and I don't know if the same goes for you guys, 0:08:00.480 --> 0:08:01.679 whether you can swim. 0:08:01.720 --> 0:08:05.160 Yeah, let's talk about that a little bit because so 0:08:05.240 --> 0:08:09.040 you're from Nigeria originally, Yeah, Legos, right, yeah, shout out 0:08:09.040 --> 0:08:13.720 to Legos. So I'm not sure how it is on 0:08:13.800 --> 0:08:17.680 the continent in Africa, but in America it's a very 0:08:17.720 --> 0:08:21.480 weird dynamic where a lot of majority of black people 0:08:21.520 --> 0:08:23.960 don't know how to swim, and it's become like a 0:08:24.000 --> 0:08:27.480 whole stigma of black people don't swim. Like you'll see 0:08:27.480 --> 0:08:31.160 like these memes where it's like a white pool party 0:08:31.200 --> 0:08:34.360 and like everybody's in the water. A black pool party, 0:08:34.679 --> 0:08:38.440 nobody's in the water. Everybody got geen shorts on, like 0:08:38.559 --> 0:08:40.920 they're not even thinking about going in the pool. So 0:08:41.800 --> 0:08:44.439 it's interesting that you start a swim company because a 0:08:44.480 --> 0:08:47.440 lot of black people can't swim. Yeah, you can't swim. 0:08:48.360 --> 0:08:51.240 You couldn't swim as adults who became that was it 0:08:51.320 --> 0:08:54.520 So for us, that's how it kind of it kind 0:08:54.520 --> 0:08:56.760 of went. It was a bit magical in ways the 0:08:56.760 --> 0:08:58.640 way it happened. So, like me and Michael grew up 0:08:58.679 --> 0:09:01.480 not learning how to swim. Right, my mom can't swim. 0:09:01.679 --> 0:09:04.520 Michael's mom can't swim. I grew up with tow older sisters. 0:09:04.520 --> 0:09:06.680 They can swim, but they didn't really because of the 0:09:06.679 --> 0:09:09.360 hair issues and all that kind of stuff. So you know, 0:09:09.720 --> 0:09:12.559 we we were like twenty six, twenty seven, we were like, 0:09:12.600 --> 0:09:14.199 you know, we should learn how to swim. 0:09:14.280 --> 0:09:15.959 You know, it's limiting just in case. 0:09:16.040 --> 0:09:17.400 Yeah yeah, yeah. 0:09:17.040 --> 0:09:19.679 Even even you know, not even the necessarily just the 0:09:19.760 --> 0:09:22.000 drum prevention side. But at them times we're thinking, you know, 0:09:22.120 --> 0:09:24.320 you're go on holiday, people are all like you know, 0:09:24.559 --> 0:09:28.920 jumping into and yeah off the boat with that, and 0:09:28.960 --> 0:09:30.920 we couldn't do it, you know, and we were like, 0:09:30.960 --> 0:09:32.559 now we shuld we should actual learn how to swim. 0:09:32.600 --> 0:09:35.240 So obviously looked into it, got some adult swimming lessons. 0:09:35.280 --> 0:09:36.560 So you decided to take class together. 0:09:36.640 --> 0:09:37.559 Yeah yeah, yeah, so we took. 0:09:37.640 --> 0:09:41.920 We took Yeah, I said that you be up, we 0:09:42.720 --> 0:09:44.640 can't swim, but yeah. 0:09:44.080 --> 0:09:46.640 I mean there's the venus, there's there's lots out there. Yeah, 0:09:46.840 --> 0:09:48.440 you know, we didn't we just didn't really look for it. 0:09:48.520 --> 0:09:51.600 But again, like you say, it was the it was 0:09:51.640 --> 0:09:54.320 it was the feeling that swimming wasn't for black people. Really, 0:09:54.480 --> 0:09:56.839 you know, black people don't really swim like you like, 0:09:57.120 --> 0:10:00.000 you know, when I was you know, I. 0:09:59.880 --> 0:10:00.760 Was taught in school. 0:10:00.920 --> 0:10:03.440 Essentially, we did school lessons but I wasn't that good, 0:10:03.480 --> 0:10:05.280 and the teachers didn't be pay any attention. And if 0:10:05.320 --> 0:10:08.440 you couldn't, they kind of just sort of said, okay, cool, 0:10:08.480 --> 0:10:10.960 like forget the guys and pay a bit more attention 0:10:11.000 --> 0:10:11.960 to the people who were good. 0:10:13.280 --> 0:10:15.520 So I did lessons, just never really took onto it. 0:10:15.559 --> 0:10:19.080 And I think because my family didn't encourage it, I 0:10:19.080 --> 0:10:20.719 didn't do it, whereas maybe another. 0:10:20.480 --> 0:10:22.400 Family might have encouraged it more, you know. 0:10:23.520 --> 0:10:25.480 So anyway, we did these adult lessons as a woman 0:10:25.520 --> 0:10:27.280 in a swimming class, and she didn't have like a 0:10:27.280 --> 0:10:29.840 particularly big afro. She had just like a small kind 0:10:29.840 --> 0:10:34.160 of like you know, afro classic you know, hairstyle, and 0:10:34.640 --> 0:10:37.320 her swimming cap was just coming off all the time. 0:10:37.440 --> 0:10:39.960 Literally her hair was soaked, like you know, and we 0:10:40.000 --> 0:10:42.520 had weekly lessons and she would say, it's obviously a 0:10:42.600 --> 0:10:46.360 fath effort. Got girls gotta wash her hair chlorine. It's 0:10:46.440 --> 0:10:48.679 damaging because she wanted to learn to swim, you know, 0:10:48.800 --> 0:10:51.880 she was willing to make that sacrifice. And then I 0:10:51.880 --> 0:10:53.560 think that was when it sort of clicked to us, like, 0:10:53.679 --> 0:10:56.280 hol on a minute, how come you don't get swimming 0:10:56.280 --> 0:10:59.840 caps that are come in different sizes for different different 0:10:59.840 --> 0:11:03.600 hair types. You know, when you often buy a swimming cap, 0:11:03.640 --> 0:11:07.400 you'll see it has one size fits packaging, which isn't 0:11:07.400 --> 0:11:10.240 the case. So we looked into it and we were like, no, 0:11:10.320 --> 0:11:12.600 there's nothing really out there that's like, there's definitely nothing 0:11:12.600 --> 0:11:16.000 out there credible, and this could be an opportunity. Because 0:11:16.040 --> 0:11:18.320 we were both on trying to hostitle and trying to find, 0:11:18.400 --> 0:11:20.960 you know, little side things, we were like, why not go. 0:11:21.160 --> 0:11:22.520 Yeah, I've been through that, man. 0:11:22.600 --> 0:11:24.839 Like my daughter was in swimming and it was always 0:11:24.840 --> 0:11:27.680 the one size fits all, and by the time she'd 0:11:27.720 --> 0:11:31.560 swam twice, either the cap would rip because I would 0:11:31.600 --> 0:11:33.280 we would try to make sure that he wouldn't get wet, 0:11:33.360 --> 0:11:35.000 or it would be the opposite. We put the cap on, 0:11:35.120 --> 0:11:38.280 her hair still got wet. Yeah, just because it didn't fit. Yeah, 0:11:38.360 --> 0:11:40.640 it didn't matter if I braided her hair or if 0:11:40.679 --> 0:11:42.719 she had her hair natural. But like you said, one 0:11:42.720 --> 0:11:44.559 of those reasons why we don't get in the pool 0:11:44.640 --> 0:11:47.480 or black women's for sure, is that the damage that 0:11:47.520 --> 0:11:47.880 it does. 0:11:48.520 --> 0:11:50.160 So let's talk about I want to I'm gonna ask 0:11:50.160 --> 0:11:52.520 you all the business questions, but for people that might 0:11:52.559 --> 0:11:55.800 not be fully educated, what is the issue with black 0:11:55.840 --> 0:11:58.760 women going swimming. Is it the chlorine that messes up 0:11:58.800 --> 0:11:59.160 their hair? 0:12:00.080 --> 0:12:00.320 What? 0:12:00.320 --> 0:12:02.320 What is the what's the whole problem with that? 0:12:02.559 --> 0:12:05.079 I mean, I think definitely that's a barrier, like that's 0:12:05.080 --> 0:12:08.000 something that you know, discourages black women, I. 0:12:07.920 --> 0:12:09.240 Believe, because they get their hair done. 0:12:09.280 --> 0:12:11.439 I think they get their hair done and then if 0:12:11.440 --> 0:12:13.520 I need, if I want to go swim, my hair's 0:12:13.520 --> 0:12:15.440 gonna get wet and then it's going to ruin my hair. 0:12:15.679 --> 0:12:17.800 You know when you say what is that? What does 0:12:17.840 --> 0:12:21.400 that mean? Like it ruins it if it's straight right, Well, 0:12:21.400 --> 0:12:23.280 I think as an afro's not gonna get wrong. 0:12:23.480 --> 0:12:24.479 But the chlorine. 0:12:25.960 --> 0:12:28.880 Has damaging effects on on the hair. So there's that 0:12:28.960 --> 0:12:30.880 there's that issue as well. And I think also to 0:12:30.920 --> 0:12:33.160 be honest with you us as black people, you know, 0:12:33.600 --> 0:12:36.280 you go swimming and you come out and your skin's 0:12:36.320 --> 0:12:38.120 will dry and do you know what I mean and 0:12:38.160 --> 0:12:40.680 all them kind of things. So I feel like, you know, 0:12:41.880 --> 0:12:45.320 there's a few different layers to it, but we definitely 0:12:45.360 --> 0:12:47.280 saw that the swimming caps was at least one of 0:12:47.280 --> 0:12:48.880 these barriers to entry for people. 0:12:50.240 --> 0:12:51.640 And you know, I think. 0:12:51.559 --> 0:12:53.840 When we when we first started the business, you know, 0:12:53.920 --> 0:12:55.840 we kind of just took a punt. We spoke to 0:12:55.880 --> 0:12:59.320 our moms, sisters, friends, and we were like, you know, 0:13:00.040 --> 0:13:02.200 would you if you had a swimming camp that fit 0:13:02.240 --> 0:13:04.920 your hair, would you potentially go swimming? And they were like, yeah, 0:13:04.960 --> 0:13:07.320 you know, actually that is definitely one of the top reasons. 0:13:07.400 --> 0:13:08.920 It's not the only reason, but one of the top 0:13:08.960 --> 0:13:11.839 reasons why why we wouldn't go. And we took a 0:13:11.920 --> 0:13:13.920 punt And to be honest with you, like our first 0:13:14.000 --> 0:13:17.439 order we always referred to it. We ordered one hundred 0:13:17.440 --> 0:13:20.679 and fifty black excel caps and fifty burgundy right, and 0:13:21.400 --> 0:13:23.000 I'll get into sort of the colors and stuff in 0:13:23.000 --> 0:13:26.600 a bit, but they just started selling, and it was 0:13:26.640 --> 0:13:28.760 the reviews and it was the feedback we were getting 0:13:28.800 --> 0:13:32.120 from the customers that really reaffirmed the fact that actually, 0:13:32.120 --> 0:13:34.320 like this is we've got something here into something. 0:13:34.440 --> 0:13:37.800 So when you ordered that these are the prototypes, obviously. 0:13:37.559 --> 0:13:39.679 You're just looking at it like, all right, well that 0:13:39.720 --> 0:13:41.000 one size for all is not going to work. 0:13:41.000 --> 0:13:43.640 We'll get an excel or were you looking at actual text? 0:13:43.679 --> 0:13:46.000 Were like, all right, those were made out of silicon. 0:13:46.240 --> 0:13:48.520 Silicon we need to make so what was that process? 0:13:48.559 --> 0:13:51.199 Like, oh, yeah, exactly, So you know, if I take 0:13:51.200 --> 0:13:51.800 a step back. 0:13:51.880 --> 0:13:54.040 The initial process was, you know, we were looking at 0:13:54.200 --> 0:13:56.440 the different sizes that were out there. We were trying 0:13:56.480 --> 0:13:58.760 to research, okay, cool, if we were to make to 0:13:59.120 --> 0:14:01.480 launch a bigger cap, what kind of size would be 0:14:01.480 --> 0:14:03.160 a good size, you know, And we had to play 0:14:03.200 --> 0:14:05.880 around a lot, like did some testing with our sisters 0:14:05.880 --> 0:14:08.439 and stuff, looking at the materials. 0:14:08.720 --> 0:14:10.240 You know, okay, you get. 0:14:10.160 --> 0:14:13.080 Latex swimming caps, like it was deep get latex swimming caps. 0:14:13.080 --> 0:14:15.800 You can get neoprem swimming caps, and you know, okay, 0:14:16.040 --> 0:14:18.080 keeping your hair driver is one of the key things. 0:14:18.080 --> 0:14:19.400 So neopream was out of the picture. 0:14:19.840 --> 0:14:23.240 But Latex we found from the research we're showing people 0:14:23.240 --> 0:14:26.640 can get like allergic reactions to it, like people you know, 0:14:26.800 --> 0:14:30.480 could have issues. So silicon just outstandingly seemed like the 0:14:30.480 --> 0:14:33.760 best material to go for nontoxic you know. 0:14:33.720 --> 0:14:35.600 People don't have allergic reactions to it and stuff. 0:14:35.640 --> 0:14:39.200 So so we went for silicone and yeah, and that 0:14:39.280 --> 0:14:42.160 was that was kind of like the early process had 0:14:42.160 --> 0:14:45.080 a few prototypes, a bunch of different samples, and we 0:14:45.160 --> 0:14:47.840 just tested and we thought, okay, that one size that 0:14:47.840 --> 0:14:51.000 we that we initially started with before that hopefully will 0:14:51.040 --> 0:14:52.320 work for kind of like the. 0:14:52.280 --> 0:14:55.040 Early, the early phase. 0:14:54.800 --> 0:14:57.240 And what's the industry is made in silicon. 0:14:56.920 --> 0:14:58.560 Right, yeah, yeah, yeah, its dominant. 0:14:58.640 --> 0:14:59.960 You didn't have to reinvent the whale. 0:15:00.080 --> 0:15:03.000 No, no, exactly, they're using that acid. We're going to use that, 0:15:03.000 --> 0:15:04.800 but we're going to make our own interpretation and. 0:15:04.840 --> 0:15:07.240 We're going to change the size exactly exactly. 0:15:07.280 --> 0:15:07.720 That was it. 0:15:08.760 --> 0:15:10.880 And you know, it's funny like when we first started, 0:15:10.880 --> 0:15:12.800 we didn't really have money, Me and Michael. We started 0:15:12.840 --> 0:15:15.720 with two thousand pounds, two thousand pounds to start a business, 0:15:15.720 --> 0:15:18.200 a thousand pounds each at the time. Obviously it's a 0:15:18.240 --> 0:15:19.960 lot of money, but we were kind of like, we'll 0:15:19.960 --> 0:15:21.720 take the risk. We'll take it here. If it doesn't 0:15:21.720 --> 0:15:23.840 work out, then, you know, kind of so beat it. 0:15:25.120 --> 0:15:27.240 And yeah, we managed to order these hundred and fifty 0:15:27.240 --> 0:15:31.120 black caps and these fifty burgundy and yeah, literally the 0:15:31.160 --> 0:15:34.160 reviews and the ratings we were getting from women. 0:15:33.960 --> 0:15:35.800 Who were like, I wish I had this when I 0:15:35.840 --> 0:15:36.440 was growing up. 0:15:36.640 --> 0:15:38.760 If I had this, I would have, you know, swum 0:15:38.800 --> 0:15:41.040 buying one for my kids, like so on and so forth. 0:15:41.320 --> 0:15:42.920 And then that was like, okay, cool, Now we need 0:15:42.960 --> 0:15:47.360 to keep pushing, we need to keep going, keep reinventing, Yeah, reinvesting, reinventing, 0:15:48.480 --> 0:15:50.200 and then from there obviously now we've got like a 0:15:50.200 --> 0:15:54.160 different broader range, so we've got like Excel double, Excel, 0:15:54.560 --> 0:15:57.600 medium and large, and we've also sell regular side swimming 0:15:57.600 --> 0:15:58.120 caps as well. 0:15:58.160 --> 0:16:01.120 Because you're doing a nine to five, right, Michael's also 0:16:01.120 --> 0:16:02.000 doing So. 0:16:02.240 --> 0:16:06.000 Michael's actually studying and he was working whilst also studying, 0:16:06.040 --> 0:16:07.400 so he's finishing university at. 0:16:07.240 --> 0:16:10.280 The time, but he was also working at a bank. Yeah. 0:16:10.320 --> 0:16:13.680 So you sold over one hundred thousand swim caps today. Yeah. Right, 0:16:13.760 --> 0:16:17.600 so you start with two thousand pounds and that gets 0:16:17.640 --> 0:16:19.400 you AMUS one hundred and fifty. 0:16:19.240 --> 0:16:23.720 One hundred and fifty black and fifty Burger. 0:16:23.880 --> 0:16:27.280 So two hundred caps to start. Yeah. So all right, 0:16:27.320 --> 0:16:29.360 what is the actors? The process you got you had 0:16:29.360 --> 0:16:33.080 those made from scratch. Yes, it reached out to a 0:16:33.080 --> 0:16:36.440 manufacturer and said, look, we want swim caps but bigger. 0:16:36.720 --> 0:16:36.960 Yeah. 0:16:37.240 --> 0:16:39.280 Is there any difference other than it's just being bigger? 0:16:39.960 --> 0:16:40.200 No? 0:16:40.240 --> 0:16:42.120 Not not it really, to be honest with you, the opening, 0:16:42.200 --> 0:16:44.520 so the size of the opening and also it's like 0:16:44.800 --> 0:16:45.800 women talking about bigger. 0:16:45.840 --> 0:16:48.600 The proportions were different from depending on. 0:16:48.520 --> 0:16:50.040 What normal size cap. Yeah. 0:16:50.080 --> 0:16:52.520 So like, for example, like the opening, you can make 0:16:52.680 --> 0:16:56.040 the opening smaller or bigger. You can get the kind 0:16:56.040 --> 0:16:58.840 of size of the volume of the cap as well, bigger. 0:16:58.920 --> 0:17:00.960 So those were kind of like the two main parameters 0:17:00.960 --> 0:17:01.640 we had to play with. 0:17:01.720 --> 0:17:02.920 So it's like a mushroom. 0:17:03.280 --> 0:17:04.280 Yeah yeah, yeah kind of. 0:17:04.400 --> 0:17:06.399 So all right, so you get that, you get the 0:17:06.440 --> 0:17:10.240 inventory in what's the next step? How do you decide 0:17:10.280 --> 0:17:13.040 the price? How do you sell the first two hundred? 0:17:13.520 --> 0:17:16.760 So for us, really what we what we did we 0:17:16.840 --> 0:17:21.080 kind of our initial strategy really would actually started out 0:17:21.119 --> 0:17:24.879 as like an FBA Amazon FBA type approach. 0:17:24.960 --> 0:17:26.480 Can you tell them if they don't know what that is? 0:17:26.600 --> 0:17:30.679 Yeah, So basically what we do we get the caps, 0:17:30.920 --> 0:17:32.560 you know, we find a manufacturer that will have with 0:17:32.960 --> 0:17:35.399 we brand it. You know, so obviously sol Cap was 0:17:35.400 --> 0:17:38.280 a brand. Were just you know, the company trademarks all 0:17:38.320 --> 0:17:42.320 that kind of stuff. Michael designed the packaging, and you know, 0:17:42.359 --> 0:17:45.440 we're liaising with our factory in China. They basically make 0:17:45.520 --> 0:17:48.119 the products, they put it all together like and then 0:17:48.440 --> 0:17:50.399 we can get them to send it to us, and 0:17:50.560 --> 0:17:53.359 we can send it into Amazon for filming centers and 0:17:53.359 --> 0:17:57.120 then when we get orders, basically Amazon ship those those 0:17:57.200 --> 0:17:58.560 those those products to the customer. 0:17:58.960 --> 0:18:02.720 You know, because that's interesting because we did an episode 0:18:02.760 --> 0:18:06.120 on Amazon selling probably two years ago. 0:18:06.359 --> 0:18:07.359 What's going on, Arnest. 0:18:07.359 --> 0:18:09.560 Look at twenty six I made one of the most 0:18:09.600 --> 0:18:11.040 important decisions of my life. 0:18:11.119 --> 0:18:11.600 That's right. 0:18:11.840 --> 0:18:14.160 I didn't have family at the time, but I did 0:18:14.200 --> 0:18:16.760 have a life insurance policy. A wise man told me 0:18:16.800 --> 0:18:19.560 life assurance isn't about the people who die, It's about 0:18:19.600 --> 0:18:21.600 the people who live. It's one of the best ways 0:18:21.640 --> 0:18:25.439 to secure generational wealth for your family's future. And it 0:18:25.480 --> 0:18:28.840