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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security. I

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Speaker 2: read the I mean based on it right all the

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Speaker 2: capital silicon.

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Speaker 3: They actually said that because you use more material, it

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Speaker 3: actually might be a disadvantage for swimmers.

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Speaker 4: That's the thing we just wanted people to have the option.

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Speaker 4: You know what I'm saying.

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Speaker 5: We weren't saying that yo, like everyone's gonna goun buy

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Speaker 5: a soca and use out the Olympics, right, That wasn't

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Speaker 5: what we were saying. But what we what we were

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Speaker 5: saying is actually wanted people, if you were a competitive swimmer,

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Speaker 5: we wanted you to have the option.

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Speaker 6: My graduates from my school being forts bad drop drop

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Speaker 6: drop drop.

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Speaker 7: All right, guys, welcome back e y l u K.

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Speaker 3: Yeah.

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Speaker 7: Division. This has been a great, great run in the

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Speaker 7: United Kingdom, London, Europe when we went to France. So

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Speaker 7: a first foremost shots to everybody in London, after everybody

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Speaker 7: that came to our event. Sorry for anybody that get

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Speaker 7: any event, but we are coming back. We're gonna do

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Speaker 7: something way, way bigger.

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Speaker 2: That's a fact.

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Speaker 7: Accommodated everybody a much more suitable situation. But this episode

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Speaker 7: is going to be a dope one. First of all,

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Speaker 7: shot to my god Jack Jones, who we actually talked

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Speaker 7: to a few days ago and who I've connected with

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Speaker 7: years ago and super good dude, good job. Yeah, so

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Speaker 7: he referred me to one of his good friends talks

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Speaker 7: I met, who I said, correctly, actually is a very

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Speaker 7: very interesting story. So he's an entrepreneur from London, from

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Speaker 7: Nigeria originally, but I grew up in London and it's

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Speaker 7: a it's a very interesting niche business where they do

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Speaker 7: swim caps, so it's called soul cap. So how it

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Speaker 7: really got a lot of a tension on like a

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Speaker 7: global scale is that I believe it was banned from

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Speaker 7: the Olympics. Right, So we'll talk about this whole thing.

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Speaker 7: But it's a very interesting concept and idea where it's

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Speaker 7: not just for women though, right, No, but that's like

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Speaker 7: where it became a narrative on it, right, exactly like

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Speaker 7: black Well, you can speak about it better.

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Speaker 8: Yeah, Now I think it's dope like because we've obviously

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Speaker 8: highlighted a lot of black brands and when I heard

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Speaker 8: your story, it reminded me of the East Side golf

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Speaker 8: story where there was a sport that black spot kind

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Speaker 8: of excluded from, right, and swimming is one of those

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Speaker 8: sports as well. I think Robbers reported that out of

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Speaker 8: the seventy three thousand registered swimmers, competitive swimmers, like six

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Speaker 8: hundred and fifty are black crazy, So it's like, this

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Speaker 8: is not something that we're doing and a lot of

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Speaker 8: the reasons, especially with all women, is they're here. Yeah definitely,

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Speaker 8: So like you guys come into a space and it's like, okay,

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Speaker 8: let's make this an inclusive thing. So I think it's

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Speaker 8: going to be an interesting topic. It's gonna be a

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Speaker 8: great episode for sure.

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Speaker 7: It's a swim cap that's made for you know, yeah, everybody,

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Speaker 7: but like for black women's hair, afros leaves, and that's

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Speaker 7: not something that like a regular swim cap can't really

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Speaker 7: accommodate that situation of vib So it's one of these

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Speaker 7: things where it is a very niche product, but it's

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Speaker 7: widely used. It's like something that you don't really think

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Speaker 7: about too much, but if you go swimming, you know

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Speaker 7: you wear swim caps, especially on a competitive level. Absolutely women,

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Speaker 7: especially black women who don't want to get their hair wet.

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Speaker 7: So black owned business out of London. Very interesting conversation.

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Speaker 7: I'm sure we're gonna have so first and formal thinking

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Speaker 7: of joining us. Appreciate it.

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Speaker 4: Thank you for having me, guys, appreciate that for sure.

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Speaker 7: So all right, let's get this going. How do you

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Speaker 7: because you actually come from actuary background, right, yeah, yeah,

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Speaker 7: exactly are you still doing that now?

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Speaker 5: I'm still doing it. I'm still not Turvey. I still

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Speaker 5: want my life of London, Alloyd's London.

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Speaker 4: Yeah.

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Speaker 7: So Lawyers of London one of probably the biggest insurance

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Speaker 7: company as far as insurance, not how we looking at

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Speaker 7: it in America, like they ensure like artwork. They ensure

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Speaker 7: pretty much everything, like a lot of like even football

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Speaker 7: players in America. In college they got like Lawyers of London,

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Speaker 7: like disability policies, like anything that you can really think of.

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Speaker 7: Lawyers of London insurance one of the largest insurance companies

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Speaker 7: in the world.

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Speaker 8: So I think I won't William hearn that after he

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Speaker 8: has spring, is uh his full that Duke had an

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Speaker 8: insurance policy?

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Speaker 7: Yeah, yeah, but you're in the actuary.

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Speaker 5: Yeah, yeah, exactly. So I'm a qualified actual fellow.

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Speaker 7: I know what the actuary is, but can you explain

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Speaker 7: to the people who might not know the.

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Speaker 4: Actual essentially, you know, the day job.

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Speaker 5: What it is is that I use like mass and

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Speaker 5: statistics to try and calculate risk. Essentially, so if I

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Speaker 5: can work out how much if I can price a risk,

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Speaker 5: or I can work out how much I think, you know,

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Speaker 5: a particular policy might cost us, and then I can

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Speaker 5: work out essentially how much we need to charge so

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Speaker 5: and like make profit essentially pay all the bills, expenses

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Speaker 5: and that kind of stuff. And then also the other

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Speaker 5: side of it is how much money you need to

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Speaker 5: hold in reserves as an insurance company in case things

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Speaker 5: go wrong.

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Speaker 4: So yeah, high level.

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Speaker 7: Yeah, it's the math side of it. And that's something

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Speaker 7: that a lot of times people don't understand how insurance

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Speaker 7: is priced. But when you look at the actual, like

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Speaker 7: let's take life insurance, they'll look at how many people

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Speaker 7: die in a particular year, how long people live, how

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Speaker 7: many people get a policy, and it's all one big

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Speaker 7: math equation, and then they can say, okay, fo a

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Speaker 7: hundred thousand dollars policy for a preferred rate, it's going

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Speaker 7: to cost one hundred and fifty dollars exactly, not just

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Speaker 7: a random number that's thrown out there. It's actually done

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Speaker 7: through actual yeah, actuarial Yeah, actual areal math equations. So

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Speaker 7: you you must be a very very smart guy, young

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Speaker 7: math when it come to the math work where you

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Speaker 7: passed alge I never I never passed.

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Speaker 5: That you could if you wanted to, all right, so

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Speaker 5: that's your day, jaut.

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Speaker 7: Yeah, But when you decide to become an entrepreneur.

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Speaker 5: So to be honest with you, like me and my

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Speaker 5: business partner Michael, like even from young we've always been

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Speaker 5: kind of on the business thing, always trying to like,

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Speaker 5: you know, make a little hustles and stuff like that.

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Speaker 5: And I think, you know, I was working in the

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Speaker 5: city and I just felt like, you know, I was

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Speaker 5: I think about twenty six twenty seven at the time,

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Speaker 5: and we were like, we need to get this side

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Speaker 5: hustle popping, like we need to do something. We spoke

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Speaker 5: about it, you know, around the time, we're sort of

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Speaker 5: dabbling in a bit of crypto all that kind of stuff,

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Speaker 5: and we were like, let's make let's make a more

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Speaker 5: sort of conscious efforts to effort to start a business.

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Speaker 5: But nothing really popped to us, nothing really kind of

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Speaker 5: you know, came to us that we thought, Okay, cool,

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Speaker 5: we could do this.

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Speaker 4: And this is incredible.

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Speaker 5: It's not overly competitive, but there's a big enough market

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Speaker 5: and all that kind of stuff.

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Speaker 4: And then sort of, you know.

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Speaker 5: We we both grew up not knowing how to swim, essentially,

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Speaker 5: and I don't know if the same goes for you guys,

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Speaker 5: whether you can swim.

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Speaker 7: Yeah, let's talk about that a little bit because so

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Speaker 7: you're from Nigeria originally, Yeah, Legos, right, yeah, shout out

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Speaker 7: to Legos. So I'm not sure how it is on

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Speaker 7: the continent in Africa, but in America it's a very

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Speaker 7: weird dynamic where a lot of majority of black people

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Speaker 7: don't know how to swim, and it's become like a

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Speaker 7: whole stigma of black people don't swim. Like you'll see

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Speaker 7: like these memes where it's like a white pool party

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Speaker 7: and like everybody's in the water. A black pool party,

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Speaker 7: nobody's in the water. Everybody got geen shorts on, like

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Speaker 7: they're not even thinking about going in the pool. So

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Speaker 7: it's interesting that you start a swim company because a

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Speaker 7: lot of black people can't swim. Yeah, you can't swim.

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Speaker 5: You couldn't swim as adults who became that was it

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Speaker 5: So for us, that's how it kind of it kind

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Speaker 5: of went. It was a bit magical in ways the

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Speaker 5: way it happened. So, like me and Michael grew up

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Speaker 5: not learning how to swim. Right, my mom can't swim.

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Speaker 5: Michael's mom can't swim. I grew up with tow older sisters.

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Speaker 5: They can swim, but they didn't really because of the

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Speaker 5: hair issues and all that kind of stuff. So you know,

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Speaker 5: we we were like twenty six, twenty seven, we were like,

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Speaker 5: you know, we should learn how to swim.

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Speaker 4: You know, it's limiting just in case.

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Speaker 7: Yeah yeah, yeah.

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Speaker 5: Even even you know, not even the necessarily just the

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Speaker 5: drum prevention side. But at them times we're thinking, you know,

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Speaker 5: you're go on holiday, people are all like you know,

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Speaker 5: jumping into and yeah off the boat with that, and

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Speaker 5: we couldn't do it, you know, and we were like,

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Speaker 5: now we shuld we should actual learn how to swim.

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Speaker 5: So obviously looked into it, got some adult swimming lessons.

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Speaker 2: So you decided to take class together.

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Speaker 4: Yeah yeah, yeah, so we took.

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Speaker 8: We took Yeah, I said that you be up, we

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Speaker 8: can't swim, but yeah.

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Speaker 5: I mean there's the venus, there's there's lots out there. Yeah,

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Speaker 5: you know, we didn't we just didn't really look for it.

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Speaker 5: But again, like you say, it was the it was

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Speaker 5: it was the feeling that swimming wasn't for black people. Really,

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Speaker 5: you know, black people don't really swim like you like,

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Speaker 5: you know, when I was you know, I.

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Speaker 4: Was taught in school.

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Speaker 5: Essentially, we did school lessons but I wasn't that good,

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Speaker 5: and the teachers didn't be pay any attention. And if

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Speaker 5: you couldn't, they kind of just sort of said, okay, cool,

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Speaker 5: like forget the guys and pay a bit more attention

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Speaker 5: to the people who were good.

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Speaker 4: So I did lessons, just never really took onto it.

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Speaker 5: And I think because my family didn't encourage it, I

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Speaker 5: didn't do it, whereas maybe another.

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Speaker 4: Family might have encouraged it more, you know.

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Speaker 5: So anyway, we did these adult lessons as a woman

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Speaker 5: in a swimming class, and she didn't have like a

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Speaker 5: particularly big afro. She had just like a small kind

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Speaker 5: of like you know, afro classic you know, hairstyle, and

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Speaker 5: her swimming cap was just coming off all the time.

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Speaker 5: Literally her hair was soaked, like you know, and we

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Speaker 5: had weekly lessons and she would say, it's obviously a

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Speaker 5: fath effort. Got girls gotta wash her hair chlorine. It's

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Speaker 5: damaging because she wanted to learn to swim, you know,

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Speaker 5: she was willing to make that sacrifice. And then I

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Speaker 5: think that was when it sort of clicked to us, like,

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Speaker 5: hol on a minute, how come you don't get swimming

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Speaker 5: caps that are come in different sizes for different different

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Speaker 5: hair types. You know, when you often buy a swimming cap,

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Speaker 5: you'll see it has one size fits packaging, which isn't

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Speaker 5: the case. So we looked into it and we were like, no,

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Speaker 5: there's nothing really out there that's like, there's definitely nothing

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Speaker 5: out there credible, and this could be an opportunity. Because

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Speaker 5: we were both on trying to hostitle and trying to find,

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Speaker 5: you know, little side things, we were like, why not go.

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Speaker 2: Yeah, I've been through that, man.

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Speaker 8: Like my daughter was in swimming and it was always

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Speaker 8: the one size fits all, and by the time she'd

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Speaker 8: swam twice, either the cap would rip because I would

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Speaker 8: we would try to make sure that he wouldn't get wet,

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Speaker 8: or it would be the opposite. We put the cap on,

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Speaker 8: her hair still got wet. Yeah, just because it didn't fit. Yeah,

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Speaker 8: it didn't matter if I braided her hair or if

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Speaker 8: she had her hair natural. But like you said, one

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Speaker 8: of those reasons why we don't get in the pool

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Speaker 8: or black women's for sure, is that the damage that

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Speaker 8: it does.

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Speaker 7: So let's talk about I want to I'm gonna ask

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Speaker 7: you all the business questions, but for people that might

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Speaker 7: not be fully educated, what is the issue with black

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Speaker 7: women going swimming. Is it the chlorine that messes up

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Speaker 7: their hair?

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Speaker 2: What?

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Speaker 7: What is the what's the whole problem with that?

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Speaker 5: I mean, I think definitely that's a barrier, like that's

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Speaker 5: something that you know, discourages black women, I.

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Speaker 7: Believe, because they get their hair done.

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Speaker 5: I think they get their hair done and then if

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Speaker 5: I need, if I want to go swim, my hair's

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Speaker 5: gonna get wet and then it's going to ruin my hair.

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Speaker 7: You know when you say what is that? What does

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Speaker 7: that mean? Like it ruins it if it's straight right, Well,

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Speaker 7: I think as an afro's not gonna get wrong.

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Speaker 2: But the chlorine.

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Speaker 5: Has damaging effects on on the hair. So there's that

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Speaker 5: there's that issue as well. And I think also to

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Speaker 5: be honest with you us as black people, you know,

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Speaker 5: you go swimming and you come out and your skin's

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Speaker 5: will dry and do you know what I mean and

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Speaker 5: all them kind of things. So I feel like, you know,

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Speaker 5: there's a few different layers to it, but we definitely

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Speaker 5: saw that the swimming caps was at least one of

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Speaker 5: these barriers to entry for people.

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Speaker 4: And you know, I think.

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Speaker 5: When we when we first started the business, you know,

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Speaker 5: we kind of just took a punt. We spoke to

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Speaker 5: our moms, sisters, friends, and we were like, you know,

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Speaker 5: would you if you had a swimming camp that fit

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Speaker 5: your hair, would you potentially go swimming? And they were like, yeah,

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Speaker 5: you know, actually that is definitely one of the top reasons.

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Speaker 5: It's not the only reason, but one of the top

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Speaker 5: reasons why why we wouldn't go. And we took a

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Speaker 5: punt And to be honest with you, like our first

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Speaker 5: order we always referred to it. We ordered one hundred

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Speaker 5: and fifty black excel caps and fifty burgundy right, and

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Speaker 5: I'll get into sort of the colors and stuff in

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Speaker 5: a bit, but they just started selling, and it was

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Speaker 5: the reviews and it was the feedback we were getting

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Speaker 5: from the customers that really reaffirmed the fact that actually,

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Speaker 5: like this is we've got something here into something.

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Speaker 2: So when you ordered that these are the prototypes, obviously.

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Speaker 3: You're just looking at it like, all right, well that

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Speaker 3: one size for all is not going to work.

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Speaker 8: We'll get an excel or were you looking at actual text?

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Speaker 8: Were like, all right, those were made out of silicon.

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Speaker 8: Silicon we need to make so what was that process?

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Speaker 4: Like, oh, yeah, exactly, So you know, if I take

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Speaker 4: a step back.

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Speaker 5: The initial process was, you know, we were looking at

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Speaker 5: the different sizes that were out there. We were trying

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Speaker 5: to research, okay, cool, if we were to make to

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Speaker 5: launch a bigger cap, what kind of size would be

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Speaker 5: a good size, you know, And we had to play

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Speaker 5: around a lot, like did some testing with our sisters

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Speaker 5: and stuff, looking at the materials.

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Speaker 4: You know, okay, you get.

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Speaker 5: Latex swimming caps, like it was deep get latex swimming caps.

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Speaker 5: You can get neoprem swimming caps, and you know, okay,

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Speaker 5: keeping your hair driver is one of the key things.

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Speaker 4: So neopream was out of the picture.

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Speaker 5: But Latex we found from the research we're showing people

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Speaker 5: can get like allergic reactions to it, like people you know,

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Speaker 5: could have issues. So silicon just outstandingly seemed like the

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Speaker 5: best material to go for nontoxic you know.

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Speaker 4: People don't have allergic reactions to it and stuff.

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Speaker 5: So so we went for silicone and yeah, and that

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Speaker 5: was that was kind of like the early process had

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Speaker 5: a few prototypes, a bunch of different samples, and we

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Speaker 5: just tested and we thought, okay, that one size that

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Speaker 5: we that we initially started with before that hopefully will

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Speaker 5: work for kind of like the.

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Speaker 4: Early, the early phase.

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Speaker 2: And what's the industry is made in silicon.

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Speaker 4: Right, yeah, yeah, yeah, its dominant.

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Speaker 2: You didn't have to reinvent the whale.

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Speaker 5: No, no, exactly, they're using that acid. We're going to use that,

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Speaker 5: but we're going to make our own interpretation and.

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Speaker 4: We're going to change the size exactly exactly.

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Speaker 2: That was it.

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Speaker 5: And you know, it's funny like when we first started,

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Speaker 5: we didn't really have money, Me and Michael. We started

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Speaker 5: with two thousand pounds, two thousand pounds to start a business,

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Speaker 5: a thousand pounds each at the time. Obviously it's a

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Speaker 5: lot of money, but we were kind of like, we'll

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Speaker 5: take the risk. We'll take it here. If it doesn't

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Speaker 5: work out, then, you know, kind of so beat it.

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Speaker 5: And yeah, we managed to order these hundred and fifty

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Speaker 5: black caps and these fifty burgundy and yeah, literally the

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Speaker 5: reviews and the ratings we were getting from women.

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Speaker 4: Who were like, I wish I had this when I

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Speaker 4: was growing up.

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Speaker 5: If I had this, I would have, you know, swum

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Speaker 5: buying one for my kids, like so on and so forth.

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Speaker 5: And then that was like, okay, cool, Now we need

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Speaker 5: to keep pushing, we need to keep going, keep reinventing, Yeah, reinvesting, reinventing,

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Speaker 5: and then from there obviously now we've got like a

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Speaker 5: different broader range, so we've got like Excel double, Excel,

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Speaker 5: medium and large, and we've also sell regular side swimming

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Speaker 5: caps as well.

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Speaker 2: Because you're doing a nine to five, right, Michael's also

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Speaker 2: doing So.

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Speaker 5: Michael's actually studying and he was working whilst also studying,

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Speaker 5: so he's finishing university at.

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Speaker 4: The time, but he was also working at a bank. Yeah.

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Speaker 7: So you sold over one hundred thousand swim caps today. Yeah. Right,

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00:16:13,760 --> 00:16:17,600
Speaker 7: so you start with two thousand pounds and that gets

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Speaker 7: you AMUS one hundred and fifty.

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Speaker 4: One hundred and fifty black and fifty Burger.

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Speaker 7: So two hundred caps to start. Yeah. So all right,

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Speaker 7: what is the actors? The process you got you had

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00:16:29,360 --> 00:16:33,080
Speaker 7: those made from scratch. Yes, it reached out to a

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Speaker 7: manufacturer and said, look, we want swim caps but bigger.

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Speaker 2: Yeah.

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Speaker 7: Is there any difference other than it's just being bigger?

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00:16:39,960 --> 00:16:40,200
Speaker 4: No?

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Speaker 5: Not not it really, to be honest with you, the opening,

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Speaker 5: so the size of the opening and also it's like

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Speaker 5: women talking about bigger.

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Speaker 4: The proportions were different from depending on.

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00:16:48,520 --> 00:16:50,040
Speaker 7: What normal size cap. Yeah.

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Speaker 5: So like, for example, like the opening, you can make

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Speaker 5: the opening smaller or bigger. You can get the kind

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00:16:56,040 --> 00:16:58,840
Speaker 5: of size of the volume of the cap as well, bigger.

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Speaker 5: So those were kind of like the two main parameters

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Speaker 5: we had to play with.

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Speaker 7: So it's like a mushroom.

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Speaker 4: Yeah yeah, yeah kind of.

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Speaker 7: So all right, so you get that, you get the

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Speaker 7: inventory in what's the next step? How do you decide

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Speaker 7: the price? How do you sell the first two hundred?

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00:17:13,520 --> 00:17:16,760
Speaker 5: So for us, really what we what we did we

376
00:17:16,840 --> 00:17:21,080
Speaker 5: kind of our initial strategy really would actually started out

377
00:17:21,119 --> 00:17:24,879
Speaker 5: as like an FBA Amazon FBA type approach.

378
00:17:24,960 --> 00:17:26,480
Speaker 7: Can you tell them if they don't know what that is?

379
00:17:26,600 --> 00:17:30,679
Speaker 5: Yeah, So basically what we do we get the caps,

380
00:17:30,920 --> 00:17:32,560
Speaker 5: you know, we find a manufacturer that will have with

381
00:17:32,960 --> 00:17:35,399
Speaker 5: we brand it. You know, so obviously sol Cap was

382
00:17:35,400 --> 00:17:38,280
Speaker 5: a brand. Were just you know, the company trademarks all

383
00:17:38,320 --> 00:17:42,320
Speaker 5: that kind of stuff. Michael designed the packaging, and you know,

384
00:17:42,359 --> 00:17:45,440
Speaker 5: we're liaising with our factory in China. They basically make

385
00:17:45,520 --> 00:17:48,119
Speaker 5: the products, they put it all together like and then

386
00:17:48,440 --> 00:17:50,399
Speaker 5: we can get them to send it to us, and

387
00:17:50,560 --> 00:17:53,359
Speaker 5: we can send it into Amazon for filming centers and

388
00:17:53,359 --> 00:17:57,120
Speaker 5: then when we get orders, basically Amazon ship those those

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00:17:57,200 --> 00:17:58,560
Speaker 5: those those products to the customer.

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Speaker 7: You know, because that's interesting because we did an episode

391
00:18:02,760 --> 00:18:06,120
Speaker 7: on Amazon selling probably two years ago.

392
00:18:06,359 --> 00:18:07,359
Speaker 2: What's going on, Arnest.

393
00:18:07,359 --> 00:18:09,560
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395
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Speaker 2: That's right.

396
00:18:11,840 --> 00:18:14,160
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Speaker 7: So what he was saying is obviously yours is you know, labeled,

419
00:19:21,640 --> 00:19:23,439
Speaker 7: But he was saying, there's a lot of products that

420
00:19:23,480 --> 00:19:25,320
Speaker 7: you can sell on Amazon which you can white label,

421
00:19:25,880 --> 00:19:30,400
Speaker 7: And he was like, nail clippers, nail filers, no white

422
00:19:30,440 --> 00:19:33,679
Speaker 7: really ever cares who actually makes those? Right, you just go.

423
00:19:34,880 --> 00:19:37,080
Speaker 7: And I'm thinking swim caps is kind of similar, like

424
00:19:37,119 --> 00:19:39,359
Speaker 7: you have a niche thing where it's made for si pers,

425
00:19:39,359 --> 00:19:42,040
Speaker 7: but Amazon would be a good place to sell that

426
00:19:42,600 --> 00:19:45,840
Speaker 7: because you're literally just going online typing in swim cap. Yeah,

427
00:19:46,119 --> 00:19:49,679
Speaker 7: you're not necessarily just trying to buy like a specific brand,

428
00:19:50,520 --> 00:19:52,040
Speaker 7: so you're not It does not really a lot of

429
00:19:52,240 --> 00:19:53,520
Speaker 7: competition in the space.

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Speaker 4: I would say.

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Speaker 5: I think for us as well, we knew that early on,

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00:19:56,920 --> 00:20:00,159
Speaker 5: like trying to acquire customers for kind of ret our

433
00:20:00,200 --> 00:20:02,879
Speaker 5: website would probably be too expensive, you know, trying to

434
00:20:02,960 --> 00:20:05,480
Speaker 5: go hard with the Google ads the market and yeah,

435
00:20:05,480 --> 00:20:06,960
Speaker 5: and the Facebook ads and the marketing and that kind

436
00:20:06,960 --> 00:20:10,600
Speaker 5: of stuff, and we felt like, okay, cool, if if

437
00:20:10,600 --> 00:20:13,000
Speaker 5: we if we can go through Amazon people who were

438
00:20:13,000 --> 00:20:15,920
Speaker 5: looking for a large swimming cap or a swimming cap

439
00:20:15,960 --> 00:20:18,200
Speaker 5: for dreadlocks, or a swimming cap for you know, braids

440
00:20:18,480 --> 00:20:21,679
Speaker 5: or long hair and those kind of keywords that hopefully

441
00:20:21,720 --> 00:20:23,399
Speaker 5: they would come across our products and they would make

442
00:20:23,400 --> 00:20:23,879
Speaker 5: that purchase.

443
00:20:23,960 --> 00:20:26,920
Speaker 7: So what was the all right, so you when you

444
00:20:27,240 --> 00:20:29,520
Speaker 7: put it on Amazon, but you put keywords in there

445
00:20:29,760 --> 00:20:32,479
Speaker 7: or in the description, how did you separate your product

446
00:20:32,480 --> 00:20:33,360
Speaker 7: from the other podcast?

447
00:20:33,400 --> 00:20:33,600
Speaker 2: Yeah?

448
00:20:33,600 --> 00:20:36,919
Speaker 5: That was it really, I mean the product description. Like

449
00:20:36,920 --> 00:20:39,280
Speaker 5: I said early on, you know we when we sort

450
00:20:39,280 --> 00:20:42,800
Speaker 5: of first first started, we didn't even have pictures of

451
00:20:42,960 --> 00:20:45,720
Speaker 5: you know, models using them. So when we first first started,

452
00:20:45,720 --> 00:20:47,480
Speaker 5: we've got the caps, we sent them in, we have

453
00:20:47,560 --> 00:20:48,120
Speaker 5: the packaging.

454
00:20:48,240 --> 00:20:50,120
Speaker 4: Cool, and we were like, okay, we need product pitches.

455
00:20:50,480 --> 00:20:52,720
Speaker 5: You know, we ain't really got big budget to get

456
00:20:52,720 --> 00:20:55,800
Speaker 5: you know, some some some big you know, photo shoots going.

457
00:20:55,840 --> 00:20:59,320
Speaker 5: So we sent them off to a product photographer. Came back, Okay,

458
00:20:59,320 --> 00:21:01,360
Speaker 5: what weren't great? Okay, do you know what we think

459
00:21:01,400 --> 00:21:03,640
Speaker 5: we need to invest the money and and and put

460
00:21:03,640 --> 00:21:06,440
Speaker 5: some trying and try and get some models together and stuff.

461
00:21:06,480 --> 00:21:09,760
Speaker 4: So it was our very first photo shoot. It was

462
00:21:09,800 --> 00:21:10,920
Speaker 4: you know, it was an interesting experience.

463
00:21:10,960 --> 00:21:13,360
Speaker 5: But we got some models who we thought, Okay, this

464
00:21:13,440 --> 00:21:16,439
Speaker 5: is someone with big hair, you know, voluminous. We no

465
00:21:16,480 --> 00:21:18,800
Speaker 5: one on Amazon was using black models at that time

466
00:21:18,960 --> 00:21:21,440
Speaker 5: in that category, no one. So we were like, cool,

467
00:21:21,520 --> 00:21:23,760
Speaker 5: like we want to actually get some black models, get

468
00:21:23,800 --> 00:21:25,560
Speaker 5: some women who like you have long hair.

469
00:21:25,720 --> 00:21:26,040
Speaker 4: We had.

470
00:21:26,280 --> 00:21:28,920
Speaker 5: We had men as well in that very first photo

471
00:21:28,920 --> 00:21:32,280
Speaker 5: shoot who had like dreads and stuff. And we just

472
00:21:32,720 --> 00:21:34,960
Speaker 5: any any money we were getting in from sales, even

473
00:21:35,000 --> 00:21:37,160
Speaker 5: a little bit we were getting in, we were reinvesting back,

474
00:21:37,400 --> 00:21:39,480
Speaker 5: do you get me. So we were so we're making sure,

475
00:21:39,520 --> 00:21:41,359
Speaker 5: like the photoshoot cool, like let's try and get a

476
00:21:41,359 --> 00:21:44,000
Speaker 5: proper photographer. Let's try and get a proper like little

477
00:21:44,000 --> 00:21:47,120
Speaker 5: studio unit. We had like a little container in Box Park.

478
00:21:47,200 --> 00:21:49,800
Speaker 5: It was literally a container unit. Got a few models

479
00:21:49,800 --> 00:21:51,679
Speaker 5: and stuff, and we've got some shots and you know,

480
00:21:51,960 --> 00:21:54,360
Speaker 5: a lot of I was like the person who kind

481
00:21:54,359 --> 00:21:57,600
Speaker 5: of tried to you know, creative direct it. It wasn't great,

482
00:21:57,880 --> 00:21:59,760
Speaker 5: but we got we've got a few shots in there.

483
00:22:00,040 --> 00:22:02,520
Speaker 5: And to be honest with you, when we actually then

484
00:22:02,840 --> 00:22:03,960
Speaker 5: had model pictures.

485
00:22:04,160 --> 00:22:06,120
Speaker 4: That was when their cells really started coming consistent.

486
00:22:06,240 --> 00:22:09,320
Speaker 8: So the name soul Cap, I mean it speaks to

487
00:22:10,040 --> 00:22:12,520
Speaker 8: a specific demographic. Right when I hear that, I'm thinking,

488
00:22:12,920 --> 00:22:15,480
Speaker 8: so I feel like there's black culture. Yeah, so who

489
00:22:15,520 --> 00:22:17,879
Speaker 8: came up with the name? And then you said the

490
00:22:17,880 --> 00:22:19,959
Speaker 8: colors three times already, But I'm trying to figure out

491
00:22:20,280 --> 00:22:23,919
Speaker 8: my head, like all right, black burgery, Yeah, why would we.

492
00:22:23,920 --> 00:22:24,560
Speaker 7: Choose those two?

493
00:22:25,160 --> 00:22:27,520
Speaker 5: Okay, so the name I have to take credit for

494
00:22:27,560 --> 00:22:30,760
Speaker 5: that one. Michael will tell you, well, I take credit

495
00:22:30,760 --> 00:22:32,200
Speaker 5: for the name that came up with it. I mean

496
00:22:32,440 --> 00:22:34,560
Speaker 5: to be honest again, I just yeah, we were just

497
00:22:34,600 --> 00:22:36,080
Speaker 5: trying to brain someone with your names, and we kind

498
00:22:36,119 --> 00:22:38,840
Speaker 5: of just felt like so Cap just had the feet.

499
00:22:38,880 --> 00:22:40,879
Speaker 5: Like you say, it's a feeling. It's like it just

500
00:22:40,960 --> 00:22:44,120
Speaker 5: feels right. It bodies what we're trying to do essentially,

501
00:22:44,200 --> 00:22:47,600
Speaker 5: So we went with so Cap and then the colors.

502
00:22:47,640 --> 00:22:50,199
Speaker 5: So what it was for us when we first started

503
00:22:50,240 --> 00:22:54,679
Speaker 5: again before cool if if someone's gonna wear a swimming

504
00:22:54,800 --> 00:22:56,879
Speaker 5: I think people a lot of people don't find swimming

505
00:22:56,880 --> 00:22:59,040
Speaker 5: caps cool. Definitely not at a time like swimming caps

506
00:22:59,040 --> 00:23:01,680
Speaker 5: won't cool, you know what I mean? And people wear

507
00:23:01,680 --> 00:23:03,600
Speaker 5: them because they're necessity and so on and so forth.

508
00:23:03,640 --> 00:23:05,880
Speaker 5: And we were like, okay, and we're going to launch

509
00:23:05,920 --> 00:23:08,520
Speaker 5: a swimming cap. We wanted to feel premium. We wanted

510
00:23:08,520 --> 00:23:10,440
Speaker 5: to feel nice. We wanted to kind of look stylish.

511
00:23:10,680 --> 00:23:13,600
Speaker 5: We don't want to like put some brash, you know,

512
00:23:13,720 --> 00:23:17,399
Speaker 5: crazy branding, you know, like with mad clip art, you know,

513
00:23:17,920 --> 00:23:19,480
Speaker 5: logos on it and stuff, you know. I mean, we

514
00:23:19,520 --> 00:23:21,800
Speaker 5: wanted to do it like look clean, look nice. So

515
00:23:21,840 --> 00:23:24,560
Speaker 5: you know, we had we worked with we worked to

516
00:23:24,600 --> 00:23:27,920
Speaker 5: get the logo, we had the little branding. Okay, cool,

517
00:23:27,920 --> 00:23:30,480
Speaker 5: we just put the logo on it nice black because

518
00:23:30,560 --> 00:23:32,800
Speaker 5: to be honest with you, that's just safe. And I

519
00:23:32,800 --> 00:23:36,440
Speaker 5: think I feel like people would buy black in terms

520
00:23:36,480 --> 00:23:37,960
Speaker 5: of the color of the swimming cap and some of

521
00:23:38,000 --> 00:23:39,760
Speaker 5: the research that we had done showing that black was

522
00:23:39,760 --> 00:23:42,000
Speaker 5: actually like a good color to go with, and then

523
00:23:42,040 --> 00:23:44,560
Speaker 5: we knew we wanted to launch it additional colors and

524
00:23:44,640 --> 00:23:47,760
Speaker 5: other variations, but we thought burgundy was.

525
00:23:47,800 --> 00:23:51,119
Speaker 4: Just like it just felt premium. That was really a feeling.

526
00:23:51,160 --> 00:23:52,800
Speaker 5: Now there's nothing really I could say on it, but

527
00:23:52,800 --> 00:23:55,280
Speaker 5: it just felt premium, and people loved it. We dropped

528
00:23:55,280 --> 00:23:57,320
Speaker 5: it and people loved it, and those were the two

529
00:23:57,359 --> 00:24:00,960
Speaker 5: first colors we launched, and then after that we also

530
00:24:01,040 --> 00:24:03,959
Speaker 5: dropped a navy, and then we dropped like a kind

531
00:24:04,000 --> 00:24:06,720
Speaker 5: of racing green. So it's like a deep blue and

532
00:24:06,800 --> 00:24:09,159
Speaker 5: a deep green. And again it's more just like a

533
00:24:09,320 --> 00:24:10,080
Speaker 5: premium feeling.

534
00:24:10,400 --> 00:24:10,560
Speaker 2: You know.

535
00:24:10,560 --> 00:24:12,240
Speaker 5: I feel like if you go to a pool and

536
00:24:12,320 --> 00:24:16,000
Speaker 5: you've got a bright, I don't know, pink hat, and

537
00:24:16,040 --> 00:24:18,760
Speaker 5: your hat is enormous, it just made draw attention to you,

538
00:24:19,240 --> 00:24:21,119
Speaker 5: and you may feel like, actually, I don't want it

539
00:24:21,240 --> 00:24:23,960
Speaker 5: to just feel too brashingto in your face. So that's

540
00:24:23,960 --> 00:24:27,080
Speaker 5: why we launch them colors. But then go and speak

541
00:24:27,240 --> 00:24:30,159
Speaker 5: speaking further on that. Actually, as time has gone on,

542
00:24:31,560 --> 00:24:34,600
Speaker 5: you know, on our community has grown and more people

543
00:24:34,640 --> 00:24:37,000
Speaker 5: know about a brand. We get people who swim outdoors

544
00:24:37,200 --> 00:24:39,520
Speaker 5: and they're like, oh, we love your products, we love

545
00:24:39,560 --> 00:24:42,479
Speaker 5: your brand, but your colors are too dark for outdoor swimming.

546
00:24:42,680 --> 00:24:44,600
Speaker 5: We need you know, if you're swimming on the out

547
00:24:44,680 --> 00:24:47,159
Speaker 5: and outside, you need bright colors essentially. So then when

548
00:24:47,160 --> 00:24:48,800
Speaker 5: you waunch an outdoor range where we've got the bright

549
00:24:48,880 --> 00:24:51,119
Speaker 5: the pinks, the yellows, like the bright reds and that

550
00:24:51,200 --> 00:24:51,680
Speaker 5: kind of stuff.

551
00:24:51,720 --> 00:24:54,400
Speaker 7: So yeah, so all right, when does this scale? So

552
00:24:54,440 --> 00:24:57,720
Speaker 7: you start at two hundred. But eventually you get big

553
00:24:57,840 --> 00:24:59,600
Speaker 7: enough to actually, you know, have a situation with the

554
00:24:59,600 --> 00:25:02,399
Speaker 7: Olympus we'll talk about. But what happens in between it

555
00:25:02,600 --> 00:25:07,200
Speaker 7: what is the driving force to take you to success?

556
00:25:07,280 --> 00:25:09,480
Speaker 4: So really it was mad.

557
00:25:09,560 --> 00:25:12,000
Speaker 5: Like I said, I was obviously just nine to five,

558
00:25:12,680 --> 00:25:15,320
Speaker 5: come home at like six or seven pm, and I'm

559
00:25:15,320 --> 00:25:18,000
Speaker 5: just on FaceTime to Michael to like ten or eleven

560
00:25:18,000 --> 00:25:20,399
Speaker 5: o'clock every night. So I'm sign in my living room

561
00:25:20,560 --> 00:25:23,480
Speaker 5: on FaceTime. He signed his bedroom or living room on FaceTime.

562
00:25:23,920 --> 00:25:27,200
Speaker 5: And what we found was okay, cool. We were getting

563
00:25:27,200 --> 00:25:29,520
Speaker 5: some sales through and early on we didn't really have

564
00:25:29,560 --> 00:25:32,000
Speaker 5: high expectations, but we just wanted to just keep pushing. So,

565
00:25:32,359 --> 00:25:34,960
Speaker 5: you know, for example, trying to advertise, so putting a

566
00:25:35,000 --> 00:25:38,320
Speaker 5: little bit of budget behind ads on say Amazon, for example,

567
00:25:38,720 --> 00:25:42,439
Speaker 5: and then call your product and start getting a better ranking.

568
00:25:42,720 --> 00:25:44,800
Speaker 5: Amazon starts learning that people who are looking for large

569
00:25:44,840 --> 00:25:48,120
Speaker 5: trimming caps are often buying your product, so then they

570
00:25:48,160 --> 00:25:51,240
Speaker 5: push your product up the listing, up the up the

571
00:25:51,320 --> 00:25:55,000
Speaker 5: ranking on the search term. And then I think the

572
00:25:55,080 --> 00:25:57,200
Speaker 5: issue that we found was that we didn't have enough

573
00:25:57,200 --> 00:26:01,080
Speaker 5: money to like the business, wasn't making enough money to

574
00:26:01,160 --> 00:26:03,119
Speaker 5: meet the demand, and that was like one of the

575
00:26:03,160 --> 00:26:05,840
Speaker 5: early challenges that we faced that Okay, cool, we got

576
00:26:05,840 --> 00:26:08,360
Speaker 5: these one hundred and fifty and fifty caps and they're

577
00:26:08,359 --> 00:26:11,000
Speaker 5: selling out and if we need to place a new order,

578
00:26:11,040 --> 00:26:13,000
Speaker 5: we need to place it now otherwise we're gonna we're

579
00:26:13,000 --> 00:26:17,159
Speaker 5: gonna sell out. So luckily, because I was still in

580
00:26:17,160 --> 00:26:18,920
Speaker 5: the nine to five and Michael had his bank job,

581
00:26:18,960 --> 00:26:20,280
Speaker 5: we were like, cool, let's put some more money in.

582
00:26:20,320 --> 00:26:22,040
Speaker 5: Lets you keep putting money in it, keep putting money

583
00:26:22,040 --> 00:26:24,280
Speaker 5: in it to keep propping up the business, to make

584
00:26:24,320 --> 00:26:25,400
Speaker 5: sure we can stay stopped.

585
00:26:26,320 --> 00:26:27,840
Speaker 4: So that was kind of how it started growing.

586
00:26:28,080 --> 00:26:31,800
Speaker 5: And then essentially we started just in the UK, but

587
00:26:31,800 --> 00:26:33,200
Speaker 5: then we were like, actually, let's lunch this in the

588
00:26:33,280 --> 00:26:35,320
Speaker 5: US as well. So there was when we were coming launched

589
00:26:35,320 --> 00:26:38,240
Speaker 5: in the US where again like obviously the market is huge.

590
00:26:38,480 --> 00:26:40,840
Speaker 5: It's like on average people say it's about five times

591
00:26:40,840 --> 00:26:43,720
Speaker 5: the size of the UK markets on Amazon, So we

592
00:26:43,800 --> 00:26:46,000
Speaker 5: launched on Amazon in the US as well, and then

593
00:26:46,040 --> 00:26:46,320
Speaker 5: that was.

594
00:26:46,280 --> 00:26:48,040
Speaker 7: When things there's a separate Amazon.

595
00:26:48,200 --> 00:26:48,720
Speaker 4: Yeah.

596
00:26:48,840 --> 00:26:52,280
Speaker 7: So okay, so the Amazon you started with just Amazon UK, yeah, yeah,

597
00:26:52,320 --> 00:26:55,280
Speaker 7: and then you went to Amazon US and same strategy,

598
00:26:55,320 --> 00:26:58,440
Speaker 7: same strategy, so you never but how do you sell

599
00:26:58,520 --> 00:27:00,360
Speaker 7: now on your website is to do Amazon.

600
00:27:00,280 --> 00:27:02,240
Speaker 4: Pro website predominantly. Yeah, so war site.

601
00:27:02,280 --> 00:27:05,399
Speaker 7: But when did you transition have enough traction to just

602
00:27:05,400 --> 00:27:07,520
Speaker 7: start being a gene brand? That was it?

603
00:27:07,560 --> 00:27:09,879
Speaker 5: Really so I think, you know, I mean, you can

604
00:27:09,880 --> 00:27:12,600
Speaker 5: still buy our products through Amazon now as well, but

605
00:27:13,040 --> 00:27:15,800
Speaker 5: we wanted to get to a kind of critical mass

606
00:27:16,119 --> 00:27:18,600
Speaker 5: of the business. We wanted to make sure, like you know,

607
00:27:18,640 --> 00:27:20,679
Speaker 5: the business was self sufficient. So now the business can

608
00:27:20,680 --> 00:27:22,600
Speaker 5: pay for its own orders. If we're running low or

609
00:27:22,600 --> 00:27:24,320
Speaker 5: if we need to like launch a new products and

610
00:27:24,359 --> 00:27:28,840
Speaker 5: stuff that new product strain, the business can can manage that.

611
00:27:29,760 --> 00:27:32,360
Speaker 5: And then we had a website early on as well.

612
00:27:32,520 --> 00:27:34,480
Speaker 5: But again, like I said, weren't getting the traffic that

613
00:27:34,560 --> 00:27:36,280
Speaker 5: Amazon was getting. Do you know what I mean? We

614
00:27:36,280 --> 00:27:39,879
Speaker 5: weren't getting the traffic. Google wasn't ranking us high. You know,

615
00:27:40,040 --> 00:27:43,479
Speaker 5: if you searched long hair swimming can, Amazon products were

616
00:27:43,480 --> 00:27:43,879
Speaker 5: coming up.

617
00:27:44,160 --> 00:27:45,120
Speaker 4: They were like the first link.

618
00:27:45,200 --> 00:27:47,359
Speaker 5: So that's I think one of the key things with

619
00:27:47,880 --> 00:27:49,720
Speaker 5: in my opinion, with e com brands is like.

620
00:27:51,320 --> 00:27:53,360
Speaker 4: Either you've got enough budget to.

621
00:27:53,400 --> 00:27:56,600
Speaker 5: Try and market hard and you know, heavy social media

622
00:27:56,640 --> 00:27:58,200
Speaker 5: all that kind of stuff. You know, early on it

623
00:27:58,320 --> 00:28:02,000
Speaker 5: was just us doing social media. So we looked at

624
00:28:02,000 --> 00:28:04,840
Speaker 5: Amazon really because Amazon had the traffic. That's what helped

625
00:28:05,040 --> 00:28:08,000
Speaker 5: push the business. And there are ways that means, even

626
00:28:08,000 --> 00:28:11,320
Speaker 5: with Amazon, to put your brand across So like you know,

627
00:28:11,359 --> 00:28:14,000
Speaker 5: making sure you're listing obviously the pictures, but then like

628
00:28:14,240 --> 00:28:17,000
Speaker 5: telling the brand story within you within your listing.

629
00:28:17,440 --> 00:28:19,040
Speaker 4: You know, people were like, cool, I can this is

630
00:28:19,200 --> 00:28:20,159
Speaker 4: sole cap? You know, we get it.

631
00:28:20,960 --> 00:28:23,520
Speaker 5: So then next time when people see us, say on Instagram,

632
00:28:23,640 --> 00:28:25,640
Speaker 5: they were like, yeah, cool, I remember that brand.

633
00:28:25,680 --> 00:28:27,840
Speaker 7: I see that telling a brand story like in a bio,

634
00:28:27,960 --> 00:28:28,760
Speaker 7: like a bio.

635
00:28:28,560 --> 00:28:30,560
Speaker 5: Yeah, exactly, so you can kind of like put I

636
00:28:30,600 --> 00:28:32,320
Speaker 5: know sometimes you might see on Amazon you scroll down

637
00:28:32,359 --> 00:28:34,199
Speaker 5: and we see the description and there's a bit more

638
00:28:34,200 --> 00:28:36,760
Speaker 5: about the brand and stuff like that, founders and stuff.

639
00:28:36,800 --> 00:28:40,440
Speaker 8: So yeah, so once you get to your own website,

640
00:28:41,120 --> 00:28:43,520
Speaker 8: now you're not having to pay a fee to Amazon

641
00:28:43,520 --> 00:28:45,600
Speaker 8: because they're getting a percentage of every time every sale.

642
00:28:45,800 --> 00:28:47,240
Speaker 2: Yeah, so it makes sense now you're gonna make more

643
00:28:47,280 --> 00:28:48,400
Speaker 2: profit to put it on your websites.

644
00:28:48,400 --> 00:28:51,520
Speaker 8: Actually learn in the early stages, how did we come

645
00:28:51,600 --> 00:28:55,000
Speaker 8: up with pricing? Because that's key, right, because there's a

646
00:28:55,040 --> 00:28:57,760
Speaker 8: lot of competitors that sell these caps. Yeah, you Actually,

647
00:28:57,920 --> 00:29:00,200
Speaker 8: I'm assuming have to use more material because this.

648
00:29:00,280 --> 00:29:02,080
Speaker 2: Caps were a little bit larger. Yeah, so how did

649
00:29:02,120 --> 00:29:03,080
Speaker 2: you have determined pricing?

650
00:29:03,560 --> 00:29:06,240
Speaker 5: So for us, really it was kind of just we

651
00:29:06,240 --> 00:29:08,920
Speaker 5: we we wanted to do something like we wanted to

652
00:29:08,920 --> 00:29:11,800
Speaker 5: have like a margin which was reasonable obviously to help

653
00:29:12,000 --> 00:29:13,840
Speaker 5: the product product you know, grow and all that kind

654
00:29:13,840 --> 00:29:15,560
Speaker 5: of stuff, but then at the same time something that

655
00:29:15,600 --> 00:29:17,200
Speaker 5: was reasonable for the customer. You know, we didn't want

656
00:29:17,240 --> 00:29:20,560
Speaker 5: to if we were the only credible choice for the products,

657
00:29:20,560 --> 00:29:22,360
Speaker 5: we didn't want people to have to pay through the

658
00:29:22,400 --> 00:29:24,440
Speaker 5: nose for it essentially, so we kind of did a

659
00:29:24,440 --> 00:29:26,560
Speaker 5: bit of research. We looked around at what some of

660
00:29:26,600 --> 00:29:29,880
Speaker 5: the other long long hair swimming caps were selling for,

661
00:29:30,080 --> 00:29:31,640
Speaker 5: and we kind of just pitched it around there. To

662
00:29:31,640 --> 00:29:35,080
Speaker 5: be honest, like you say, we wanted to be competitive,

663
00:29:35,200 --> 00:29:36,800
Speaker 5: but also we need We knew that we needed the

664
00:29:36,840 --> 00:29:40,840
Speaker 5: margins to come through and then you know, making sure

665
00:29:40,880 --> 00:29:42,680
Speaker 5: that you can basically got.

666
00:29:42,560 --> 00:29:43,840
Speaker 4: A sustainable business model.

667
00:29:44,000 --> 00:29:45,960
Speaker 5: Really, so that was it. How much is your gaps

668
00:29:46,560 --> 00:29:48,080
Speaker 5: so you need our caps for like I don't know

669
00:29:48,120 --> 00:29:52,000
Speaker 5: if I say pounds or dollars in London we can

670
00:29:52,040 --> 00:29:53,920
Speaker 5: say both. Actually, yeah, if you know, get numbers for

671
00:29:54,040 --> 00:29:56,840
Speaker 5: both get them for like twelve to like eighteen pounds,

672
00:29:57,600 --> 00:29:59,840
Speaker 5: you know, sixteen dollars, twenty eighteen dollars.

673
00:30:00,120 --> 00:30:02,240
Speaker 4: Yeah, run now. Yeah, So what.

674
00:30:02,280 --> 00:30:06,600
Speaker 8: About like sales throughout the year? Other high seasons, slow seasons.

675
00:30:06,600 --> 00:30:08,720
Speaker 8: Obviously the summer the other kids are going to the

676
00:30:08,720 --> 00:30:12,400
Speaker 8: swimming pool, but in the colder months, those are specifically

677
00:30:12,440 --> 00:30:15,280
Speaker 8: tied for people who are competitive. Like we said earlier,

678
00:30:15,480 --> 00:30:19,600
Speaker 8: most people that we're trying to target aren't in.

679
00:30:19,600 --> 00:30:22,440
Speaker 3: Competitive swimming exactly. So what do you guys do in

680
00:30:22,720 --> 00:30:23,640
Speaker 3: those parts of the year.

681
00:30:23,760 --> 00:30:27,320
Speaker 5: Yeah, I think for us, you know, it's a funny

682
00:30:27,320 --> 00:30:30,160
Speaker 5: one because actually December and January is usually quite busy

683
00:30:30,160 --> 00:30:33,120
Speaker 5: because I feel like New Year, you me like, okay.

684
00:30:32,880 --> 00:30:33,520
Speaker 2: I'm trying something.

685
00:30:33,560 --> 00:30:33,760
Speaker 7: Yeah.

686
00:30:33,840 --> 00:30:37,440
Speaker 5: Yeah, you learned to swim, which is great and we

687
00:30:37,480 --> 00:30:39,280
Speaker 5: love it and obviously we just always try to encourage it.

688
00:30:40,080 --> 00:30:41,680
Speaker 4: There's also a big movement.

689
00:30:41,760 --> 00:30:44,800
Speaker 5: Outdoor and wild swimming now in the UK, and I

690
00:30:44,840 --> 00:30:48,040
Speaker 5: think also in the US. So I feel like the

691
00:30:48,560 --> 00:30:51,000
Speaker 5: crazy seasonality, obviously, someone's always going to be the big

692
00:30:51,200 --> 00:30:53,320
Speaker 5: big time, but I feel like it has leveled out

693
00:30:53,320 --> 00:30:55,200
Speaker 5: a little bit where people are actually getting more interested

694
00:30:55,240 --> 00:30:58,080
Speaker 5: in sort of outdoor wild swimming and swimming in the

695
00:30:58,120 --> 00:31:01,880
Speaker 5: winter months and also the new year. So yeah, I

696
00:31:01,920 --> 00:31:03,880
Speaker 5: don't know. I think we just I don't really know

697
00:31:03,880 --> 00:31:06,800
Speaker 5: how we manage it, to be honest. But you know,

698
00:31:06,840 --> 00:31:09,200
Speaker 5: obviously for us as well as as a swim brand,

699
00:31:09,480 --> 00:31:12,240
Speaker 5: like we've been kind of making that move to just

700
00:31:12,320 --> 00:31:13,320
Speaker 5: expand our product.

701
00:31:13,080 --> 00:31:15,400
Speaker 4: Range as well, you know, expand our product offering and stuff.

702
00:31:15,440 --> 00:31:16,520
Speaker 2: So it's called Guard's point.

703
00:31:17,800 --> 00:31:22,080
Speaker 7: So have you done any marketing hate marketing at all.

704
00:31:22,000 --> 00:31:24,000
Speaker 4: Or in terms of like like.

705
00:31:25,680 --> 00:31:28,719
Speaker 5: Influencer Not really, not really, So actually I told you

706
00:31:28,920 --> 00:31:31,520
Speaker 5: what we did. Do you know, again, early relatively early

707
00:31:31,520 --> 00:31:33,160
Speaker 5: in our journey, we've probably been a couple of years

708
00:31:33,200 --> 00:31:35,800
Speaker 5: in and we knew were getting traction, and we came

709
00:31:35,840 --> 00:31:40,720
Speaker 5: across a young lady called Alis Steering and she was,

710
00:31:40,760 --> 00:31:44,440
Speaker 5: you know, like a junior swimming champion. She won like

711
00:31:44,480 --> 00:31:47,800
Speaker 5: a junior swimming championship in the UK, and she was

712
00:31:47,840 --> 00:31:52,320
Speaker 5: basically the only personal color who swam for Great Britain

713
00:31:52,680 --> 00:31:55,560
Speaker 5: and at that to that point, there was you know,

714
00:31:55,760 --> 00:32:01,200
Speaker 5: no woman of colorhood Fronto Olympics representing Team G. So

715
00:32:01,240 --> 00:32:03,120
Speaker 5: we came across her story and you know, it was

716
00:32:03,400 --> 00:32:04,960
Speaker 5: nuts because we were kind of just pushing off in

717
00:32:05,240 --> 00:32:07,760
Speaker 5: we decided like marketing a bit more using social media,

718
00:32:08,240 --> 00:32:10,720
Speaker 5: you know, trying to push our website a bit, and

719
00:32:10,800 --> 00:32:13,120
Speaker 5: we came across her and we reached out and we

720
00:32:13,120 --> 00:32:14,320
Speaker 5: were like, actually, you know what, we want to try

721
00:32:14,320 --> 00:32:17,200
Speaker 5: and support you on your journey because what she was

722
00:32:17,280 --> 00:32:20,840
Speaker 5: doing was you know, so aligned very well as verisnonmous

723
00:32:20,880 --> 00:32:22,719
Speaker 5: what we were doing. So we kind of struck up

724
00:32:22,720 --> 00:32:25,920
Speaker 5: a bit of a sponsorship type partnership type of arrangement

725
00:32:25,960 --> 00:32:29,840
Speaker 5: where we could support her training and stuff for the Olympics,

726
00:32:30,680 --> 00:32:31,920
Speaker 5: and then you know, she could.

727
00:32:31,800 --> 00:32:33,640
Speaker 4: Also like rock our products and like you know, talk

728
00:32:33,680 --> 00:32:34,280
Speaker 4: about it and stuff.

729
00:32:34,280 --> 00:32:37,240
Speaker 7: Soah, because in my brain, like there's like a lot

730
00:32:37,280 --> 00:32:39,320
Speaker 7: of especially in the States. I won't aer is out here,

731
00:32:39,400 --> 00:32:42,920
Speaker 7: but one of our friends has like a festival called

732
00:32:42,920 --> 00:32:44,480
Speaker 7: curl Fest. Yeah yeah you heard of it.

733
00:32:44,560 --> 00:32:45,400
Speaker 4: Yeah yeah, I've heard of it.

734
00:32:45,480 --> 00:32:49,000
Speaker 7: Yeah, And it's like a whole movement of like natural hair.

735
00:32:49,120 --> 00:32:52,080
Speaker 7: So I'm thinking maybe partnerships with something like that would

736
00:32:52,080 --> 00:32:55,160
Speaker 7: because that would be you know, yeah, hand in hand. Yeah,

737
00:32:55,160 --> 00:32:58,560
Speaker 7: it's about here already exactly. It's a natural fit to

738
00:32:58,600 --> 00:33:00,440
Speaker 7: be like, okay, now if you want to go swimming,

739
00:33:00,760 --> 00:33:02,480
Speaker 7: this is a product that you should be using.

740
00:33:02,400 --> 00:33:03,400
Speaker 4: Yeah, we have, Actually we did.

741
00:33:03,560 --> 00:33:06,920
Speaker 5: We did do Like there was a big festival, a

742
00:33:06,960 --> 00:33:11,040
Speaker 5: handcare festival here called Curly Treats as well. I mean,

743
00:33:11,080 --> 00:33:13,880
Speaker 5: you know we went to that and you know, along

744
00:33:13,920 --> 00:33:15,840
Speaker 5: the way we've done loads of things, reached out to people.

745
00:33:16,040 --> 00:33:19,880
Speaker 4: You know, the influencer thing. We looked at it early

746
00:33:19,920 --> 00:33:21,920
Speaker 4: on Boo Earners.

747
00:33:21,920 --> 00:33:22,320
Speaker 2: What's up.

748
00:33:22,400 --> 00:33:25,920
Speaker 3: You ever walk into a small business and everything just works, like,

749
00:33:25,960 --> 00:33:29,440
Speaker 3: the checkout is fast, the receipts are digital, tipping is

750
00:33:29,440 --> 00:33:32,040
Speaker 3: a breeze, and you're out the door before the line

751
00:33:32,040 --> 00:33:36,720
Speaker 3: even builds odds are they're using Square. We love supporting

752
00:33:36,720 --> 00:33:39,400
Speaker 3: businesses that run on Square because it just feels seamless.

753
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Speaker 3: Whether it's a local coffee shop, a vendor at a

754
00:33:42,120 --> 00:33:45,000
Speaker 3: pop up market, or even one of our merch partners.

755
00:33:45,240 --> 00:33:49,040
Speaker 3: Square makes it easy for them to take payments, manage inventory,

756
00:33:49,120 --> 00:33:52,920
Speaker 3: and run their business with confidence, all from one simple system.

757
00:33:53,480 --> 00:33:56,080
Speaker 3: If you're a business owner or even just thinking about

758
00:33:56,160 --> 00:33:59,240
Speaker 3: launching something soon, Square is hands down one of the

759
00:33:59,280 --> 00:34:01,960
Speaker 3: best tools out out there to help you start, run

760
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Speaker 3: and grow. It's not just about payments, it's about giving

761
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Speaker 3: you time back so you can focus on what matters

762
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Speaker 3: most Ready to see how Square can transform your business.

763
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764
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765
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766
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Speaker 3: can keep pushing your vision forward. This episode is brought

767
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Speaker 3: to you by P and C Bank. A lot of

768
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769
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770
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771
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777
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778
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Speaker 3: National Association Member FDIC.

779
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Speaker 1: An illegal alien from Guatemala charged with raping a child

780
00:35:15,640 --> 00:35:19,440
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

781
00:35:19,680 --> 00:35:23,799
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

782
00:35:23,880 --> 00:35:27,759
Speaker 1: filming and selling child pornography in Michigan. These are just

783
00:35:27,880 --> 00:35:31,640
Speaker 1: some of the heinous migrant criminals caught because of President

784
00:35:31,680 --> 00:35:35,200
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States

785
00:35:35,280 --> 00:35:40,080
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

786
00:35:40,080 --> 00:35:43,640
Speaker 1: crossings are at the lowest levels ever recorded, and over

787
00:35:43,719 --> 00:35:46,920
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

788
00:35:47,000 --> 00:35:50,840
Speaker 1: are here illegally, your next you will be fined nearly

789
00:35:50,920 --> 00:35:54,959
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

790
00:35:55,000 --> 00:35:58,640
Speaker 1: never return. But if you register using our CBP home

791
00:35:58,680 --> 00:36:02,040
Speaker 1: app and leave now, you could be allowed to return legally.

792
00:36:02,440 --> 00:36:07,160
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

793
00:36:07,320 --> 00:36:09,280
Speaker 1: border and families will.

794
00:36:09,160 --> 00:36:11,640
Speaker 4: Be protected sponsored by the United States Department of Homeland

795
00:36:11,640 --> 00:36:12,960
Speaker 4: Security like commony afforded.

796
00:36:13,080 --> 00:36:17,040
Speaker 5: So yeah, but it's been it's just been organic, to

797
00:36:17,080 --> 00:36:19,200
Speaker 5: be honest, And I feel like a lot of it

798
00:36:19,239 --> 00:36:21,760
Speaker 5: has just spoke for itself because it's just the product,

799
00:36:21,800 --> 00:36:24,600
Speaker 5: which I think was just needed. And given that we

800
00:36:24,680 --> 00:36:27,040
Speaker 5: just came through and we put something incredible down, it

801
00:36:27,120 --> 00:36:28,759
Speaker 5: was always gonna it was always going to work.

802
00:36:29,600 --> 00:36:31,520
Speaker 7: So what happened with the Olympic situation.

803
00:36:32,480 --> 00:36:32,760
Speaker 4: Yeah.

804
00:36:32,800 --> 00:36:37,359
Speaker 5: So with that, I mean again that was like for us,

805
00:36:37,400 --> 00:36:41,080
Speaker 5: it was we okay, let me let me run it back. Actually,

806
00:36:41,080 --> 00:36:43,680
Speaker 5: so we did a shoot. We invited some customers to

807
00:36:44,080 --> 00:36:46,160
Speaker 5: photo shoot photo shoe. Yeah, we're gonna do a little

808
00:36:46,160 --> 00:36:49,880
Speaker 5: photo shoot and we invited some of our customers to

809
00:36:49,880 --> 00:36:51,520
Speaker 5: come through and like we wanted to do like a

810
00:36:51,600 --> 00:36:53,280
Speaker 5: parent child kind of shoot and stuff.

811
00:36:54,360 --> 00:36:57,520
Speaker 4: And there was a woman who who actually met us.

812
00:36:57,560 --> 00:36:59,759
Speaker 5: We came across us all at Curly Tretes Festival and

813
00:36:59,800 --> 00:37:02,240
Speaker 5: she had a daughter who's eight years old called Anaya.

814
00:37:03,080 --> 00:37:07,200
Speaker 5: And Anya was swimming for her local county in London,

815
00:37:07,320 --> 00:37:10,399
Speaker 5: like London Borough of New Them something like. And she

816
00:37:10,640 --> 00:37:13,600
Speaker 5: was like she bought the product for a daughter. And

817
00:37:13,640 --> 00:37:15,120
Speaker 5: when we saw her this photosoo, she was like, I

818
00:37:15,160 --> 00:37:17,279
Speaker 5: love my soul cap, I just love it. Like the

819
00:37:17,320 --> 00:37:19,799
Speaker 5: swimming had I had before just didn't work for me,

820
00:37:20,080 --> 00:37:22,839
Speaker 5: Like my swimming lessons were disruptive, you know, the cat

821
00:37:22,920 --> 00:37:24,400
Speaker 5: was always coming off. She had to get out of

822
00:37:24,440 --> 00:37:26,440
Speaker 5: the pool to get someone to help her get her

823
00:37:26,480 --> 00:37:29,400
Speaker 5: cat back on. All this so when we spoke to

824
00:37:29,400 --> 00:37:33,759
Speaker 5: her that photo shoot, we were like, if she if

825
00:37:33,760 --> 00:37:37,480
Speaker 5: she wants to keep swimming and keep training and get

826
00:37:37,520 --> 00:37:40,560
Speaker 5: competitive and gets to a certain level. Eventually they'll come

827
00:37:40,600 --> 00:37:43,040
Speaker 5: a point where she has to use a competition approoved

828
00:37:43,040 --> 00:37:47,440
Speaker 5: swimming cap, right, and we were like okay cool, and

829
00:37:47,480 --> 00:37:50,080
Speaker 5: we knew about like Feena, you had these like Feena approves.

830
00:37:50,560 --> 00:37:53,680
Speaker 5: You know, Feina is basically like the world government body

831
00:37:53,680 --> 00:37:55,319
Speaker 5: for swimming essentially, right, so.

832
00:37:55,239 --> 00:37:58,239
Speaker 4: They're like the Olympic like world body. They decided, you.

833
00:37:58,200 --> 00:38:00,000
Speaker 5: Know, if you want to use if you want to

834
00:38:00,120 --> 00:38:02,480
Speaker 5: use like competitive like swimwear, goggles, that kind of stuff,

835
00:38:02,680 --> 00:38:04,760
Speaker 5: your product, it has to be Feena approved.

836
00:38:06,360 --> 00:38:10,160
Speaker 8: Bringing them up when Michael Phelp started breaking records, what

837
00:38:10,160 --> 00:38:12,839
Speaker 8: what technologies is he wearing fast?

838
00:38:13,320 --> 00:38:15,040
Speaker 2: Everybody's just moving faster?

839
00:38:15,320 --> 00:38:18,120
Speaker 4: Yeah, exactly, that's it. So we were like okay cool.

840
00:38:18,120 --> 00:38:20,440
Speaker 5: So same way with the swim suits, they had to

841
00:38:20,440 --> 00:38:23,919
Speaker 5: get approved by the you know, commite. Swimming caps also

842
00:38:23,960 --> 00:38:26,560
Speaker 5: have to be approved by the comedy So we were like, okay, cool.

843
00:38:26,600 --> 00:38:28,920
Speaker 5: This young girl wants to keep using our product. But

844
00:38:28,920 --> 00:38:31,319
Speaker 5: then she gets to a certain level where they say, okay, sorry,

845
00:38:31,320 --> 00:38:35,080
Speaker 5: that that's products not proved, you can't use it. Then

846
00:38:35,200 --> 00:38:37,640
Speaker 5: then she would have to choose between that sport that

847
00:38:37,680 --> 00:38:40,719
Speaker 5: she loves and like you know, hair or that is

848
00:38:40,760 --> 00:38:42,800
Speaker 5: worked for her. So we were actually, she shouldn't have

849
00:38:42,840 --> 00:38:45,399
Speaker 5: to make that choice. Let's just apply it and let's

850
00:38:45,400 --> 00:38:46,560
Speaker 5: get our caps approved.

851
00:38:46,680 --> 00:38:47,840
Speaker 4: So me and.

852
00:38:47,840 --> 00:38:51,520
Speaker 5: Michael like were we really like methodical characters. So we

853
00:38:51,560 --> 00:38:54,279
Speaker 5: went online. We looked at the FEENA website, we looked

854
00:38:54,280 --> 00:38:58,360
Speaker 5: at all the criteria for swimming caps to be approved,

855
00:38:58,400 --> 00:39:00,400
Speaker 5: and we looked at him that that's fine, like caps

856
00:39:00,480 --> 00:39:04,640
Speaker 5: meet all the criteria, and so we were like, cool,

857
00:39:04,760 --> 00:39:07,239
Speaker 5: let's just apply for the caps to be approved, like

858
00:39:07,280 --> 00:39:09,160
Speaker 5: business as usual. We didn't really think anything of it.

859
00:39:09,160 --> 00:39:10,560
Speaker 5: We didn't think it was gonna get We just was

860
00:39:10,560 --> 00:39:13,359
Speaker 5: going to go through, pay the fee, call approved, keep

861
00:39:13,400 --> 00:39:18,319
Speaker 5: it moving. And then obviously the initial response we had

862
00:39:18,480 --> 00:39:21,319
Speaker 5: was that, you know, the swimming caps, we're not going

863
00:39:21,400 --> 00:39:25,600
Speaker 5: to be considered or we're not approved for use for

864
00:39:25,640 --> 00:39:26,360
Speaker 5: the for the Olympics.

865
00:39:26,360 --> 00:39:28,760
Speaker 4: So we were like, okay, that's kind.

866
00:39:28,600 --> 00:39:30,560
Speaker 5: Of weird, like what what's the reason, you know? And

867
00:39:30,800 --> 00:39:32,560
Speaker 5: I think the reason said, yeah, like it doesn't the

868
00:39:32,640 --> 00:39:35,759
Speaker 5: cap doesn't meet the natural form of the head.

869
00:39:36,040 --> 00:39:38,799
Speaker 8: That was the quote literally the quote for being did

870
00:39:38,880 --> 00:39:40,359
Speaker 8: not match the natural form of there.

871
00:39:40,440 --> 00:39:42,800
Speaker 5: Yeah, so and then and you know what's not actually,

872
00:39:42,800 --> 00:39:45,680
Speaker 5: do know what's mad when? Because because we saw all

873
00:39:45,680 --> 00:39:47,440
Speaker 5: the criteria, so that was one of the criter you know,

874
00:39:47,440 --> 00:39:49,600
Speaker 5: one of the criterias about the fitness, like the material,

875
00:39:49,640 --> 00:39:50,400
Speaker 5: all this kind of stuff.

876
00:39:51,400 --> 00:39:54,640
Speaker 4: And when I saw the the that the.

877
00:39:54,600 --> 00:39:57,600
Speaker 5: Cap has to meet the natural form of ahead, my

878
00:39:57,680 --> 00:40:00,320
Speaker 5: interpretation was that you know, you get like decorative swimming

879
00:40:00,360 --> 00:40:02,760
Speaker 5: caps for like children, like sharp things and stuff.

880
00:40:03,200 --> 00:40:04,239
Speaker 4: That was my interpretation.

881
00:40:04,360 --> 00:40:06,120
Speaker 5: So I was thinking, oh, that's cool, Like we don't

882
00:40:06,160 --> 00:40:08,000
Speaker 5: have sharp things, we haven't got anything crazy, like, you know,

883
00:40:08,040 --> 00:40:09,200
Speaker 5: it's just like a swimming cap.

884
00:40:09,280 --> 00:40:11,799
Speaker 4: Yeah, when we saw the natural form on.

885
00:40:11,760 --> 00:40:15,520
Speaker 5: The head criteria, we thought that it meant okay, if

886
00:40:15,520 --> 00:40:18,840
Speaker 5: your swimming cap has like sharp thins anything like that,

887
00:40:18,840 --> 00:40:19,880
Speaker 5: that it wasn't going to be approved.

888
00:40:19,880 --> 00:40:21,080
Speaker 4: Obviously our caps don't have that.

889
00:40:22,800 --> 00:40:25,320
Speaker 5: So then we went back to them and we said,

890
00:40:25,840 --> 00:40:28,520
Speaker 5: you know, I think my feeling initially was just that

891
00:40:28,680 --> 00:40:33,200
Speaker 5: they've probably only ever get applications from the big brands,

892
00:40:33,239 --> 00:40:36,680
Speaker 5: the Nikes added ass Head Arena, like all the big guys,

893
00:40:36,840 --> 00:40:39,399
Speaker 5: and they've heard like some some bran called soul Cap

894
00:40:39,480 --> 00:40:41,839
Speaker 5: coming through trying to apply, so they probably just thought

895
00:40:41,920 --> 00:40:44,640
Speaker 5: like just snub it or whatever. That was my initial

896
00:40:44,680 --> 00:40:46,560
Speaker 5: feeling and then so I went back and we said,

897
00:40:46,560 --> 00:40:49,200
Speaker 5: you know, how can we appeal the decision? How can

898
00:40:49,200 --> 00:40:52,480
Speaker 5: we kind of just appeal that process, maybe having a conversation,

899
00:40:52,680 --> 00:40:55,960
Speaker 5: explain to you what we're doing. And they basically come

900
00:40:56,000 --> 00:40:59,600
Speaker 5: back and they said, okay, cool, you can't appeal because

901
00:41:00,080 --> 00:41:03,640
Speaker 5: the application hasn't gone in front of the panel approval panel,

902
00:41:03,960 --> 00:41:06,200
Speaker 5: we're not actually going to even put that application forward

903
00:41:06,520 --> 00:41:10,600
Speaker 5: because you know, basically, like to me, it felt like

904
00:41:10,640 --> 00:41:12,600
Speaker 5: they were just like, we don't want it, like so,

905
00:41:12,600 --> 00:41:14,719
Speaker 5: so we couldn't appeal and it wouldn't approve it. So

906
00:41:14,719 --> 00:41:17,000
Speaker 5: our hands were tired. We couldn't do anything do Yeah,

907
00:41:17,000 --> 00:41:18,600
Speaker 5: I mean, like what do you do that in that situation?

908
00:41:19,400 --> 00:41:22,200
Speaker 5: You can't appeal it. They're saying you can't, you can't

909
00:41:22,280 --> 00:41:25,160
Speaker 5: run So okay cool. So then that was when basically,

910
00:41:25,160 --> 00:41:27,520
Speaker 5: you know, obviously, then eventually like the story got out

911
00:41:29,520 --> 00:41:32,719
Speaker 5: and yeah, everyone had an uproar and we were overwhelmed,

912
00:41:32,719 --> 00:41:34,080
Speaker 5: like we didn't even anticipate.

913
00:41:34,120 --> 00:41:35,279
Speaker 7: So how did you get out out of the story?

914
00:41:35,280 --> 00:41:35,480
Speaker 2: You know?

915
00:41:35,840 --> 00:41:38,800
Speaker 5: So we had we had spoken to like a few

916
00:41:39,120 --> 00:41:40,880
Speaker 5: kind of like journalists and stuff, and we were kind

917
00:41:40,880 --> 00:41:43,239
Speaker 5: of just saying, you know, people would like Women's Health

918
00:41:43,239 --> 00:41:45,640
Speaker 5: had reached out to us from before what to do

919
00:41:45,680 --> 00:41:48,920
Speaker 5: an interview with us, Like we were, you know, featured

920
00:41:48,960 --> 00:41:51,000
Speaker 5: on like the Independent, Like we've been featured and we're

921
00:41:51,000 --> 00:41:54,279
Speaker 5: getting a bit of press press attraction. And then and

922
00:41:54,320 --> 00:41:58,120
Speaker 5: then when this thing happened, like our brand manager like

923
00:41:58,200 --> 00:41:59,680
Speaker 5: had a few contacts and she was just talkard to

924
00:41:59,680 --> 00:42:01,040
Speaker 5: his person and they were like, na, like we need

925
00:42:01,080 --> 00:42:02,920
Speaker 5: to we need to get this story out, like it's

926
00:42:03,160 --> 00:42:06,200
Speaker 5: it's nuts. So and really just for ourkay call, like

927
00:42:06,640 --> 00:42:09,040
Speaker 5: you know, just run it. And it went nuts.

928
00:42:09,040 --> 00:42:09,239
Speaker 2: Man.

929
00:42:09,680 --> 00:42:13,880
Speaker 5: We didn't anticipate the level of like people were just

930
00:42:14,000 --> 00:42:16,480
Speaker 5: on onto it, you know, and everyone was riding for us.

931
00:42:16,520 --> 00:42:18,680
Speaker 5: And that's what we really appreciate the fact that people

932
00:42:18,760 --> 00:42:20,400
Speaker 5: actually like wrote out for us and people said no,

933
00:42:20,520 --> 00:42:22,399
Speaker 5: like they say right, because we didn't think it was right,

934
00:42:22,719 --> 00:42:25,200
Speaker 5: you know. And sometimes I think when you're in when

935
00:42:25,239 --> 00:42:28,759
Speaker 5: you're in that situation, you can't tell whether maybe you're

936
00:42:28,840 --> 00:42:32,080
Speaker 5: just like in too deep to see you know, to

937
00:42:32,120 --> 00:42:34,799
Speaker 5: see it. But I think with the reaction that kind

938
00:42:34,840 --> 00:42:37,080
Speaker 5: of story got, it felt like yeah.

939
00:42:36,880 --> 00:42:38,600
Speaker 4: No, it was completely it was completely justifying.

940
00:42:38,680 --> 00:42:43,160
Speaker 8: So after this is like July through the Tokyo Games, Yeah,

941
00:42:43,520 --> 00:42:47,760
Speaker 8: they apologize, They apologize, Yeah, but did they lift the band?

942
00:42:48,280 --> 00:42:48,320
Speaker 2: No?

943
00:42:49,200 --> 00:42:51,600
Speaker 5: No, so essentially because we still hadn't gone through that

944
00:42:51,719 --> 00:42:54,520
Speaker 5: prove of process. We want a proved for use essentially.

945
00:42:54,840 --> 00:42:57,040
Speaker 5: So I know the media kind of run the word

946
00:42:57,080 --> 00:42:59,719
Speaker 5: band and all that kind of stuff, but really, you know,

947
00:43:00,360 --> 00:43:03,279
Speaker 5: the real facts, Amar was that they weren't allowed to

948
00:43:03,280 --> 00:43:05,919
Speaker 5: be used because they hadn't been they weren't approved.

949
00:43:06,920 --> 00:43:09,200
Speaker 4: Yeah, so they have to be approved for use to

950
00:43:09,239 --> 00:43:09,600
Speaker 4: go through.

951
00:43:09,600 --> 00:43:11,719
Speaker 5: But obviously, like you know, it's like the reporters like,

952
00:43:14,360 --> 00:43:16,520
Speaker 5: that's what sells exactly. So we never actually set our

953
00:43:16,520 --> 00:43:18,520
Speaker 5: caps were band, and we just said, you know, they

954
00:43:18,520 --> 00:43:21,040
Speaker 5: weren't approved or they wouldn't be approved, and they won't

955
00:43:21,040 --> 00:43:25,719
Speaker 5: they wouldn't be considered. But then yeah, so so then

956
00:43:25,760 --> 00:43:28,080
Speaker 5: everyone went no, it's obviously. I was on the phone

957
00:43:28,120 --> 00:43:31,560
Speaker 5: with Brent no VICKI, who is like, you know, the

958
00:43:31,640 --> 00:43:35,279
Speaker 5: chief CEO of FEINA. You know, I was on a

959
00:43:35,280 --> 00:43:41,960
Speaker 5: phone call with the you know, CEO of British Swimming.

960
00:43:42,320 --> 00:43:44,799
Speaker 5: You know, we're the Black Swiming Association. Jumped on this

961
00:43:44,880 --> 00:43:48,439
Speaker 5: call and we're all on it and they were like, yo, Brent.

962
00:43:48,640 --> 00:43:51,280
Speaker 5: Brent said, you know, to be honest with you I'm sorry.

963
00:43:51,360 --> 00:43:56,239
Speaker 5: Like he'd actually have come in after, so he was

964
00:43:56,280 --> 00:43:58,239
Speaker 5: he was actually new, so he'd come in after this

965
00:43:58,320 --> 00:44:00,719
Speaker 5: decision was made and he saw the blown up about

966
00:44:00,719 --> 00:44:02,799
Speaker 5: soul Cap and he was like, what's so cap?

967
00:44:02,840 --> 00:44:04,200
Speaker 4: You know, who's so cap? What's going on?

968
00:44:04,400 --> 00:44:06,200
Speaker 5: And he said he looked at the file and it

969
00:44:06,239 --> 00:44:09,720
Speaker 5: wasn't clear to him why the application wasn't put forward.

970
00:44:09,760 --> 00:44:11,319
Speaker 5: He was like, to be honest with you, it wasn't

971
00:44:11,360 --> 00:44:14,480
Speaker 5: clear to me why he didn't get put forward. And

972
00:44:15,040 --> 00:44:17,800
Speaker 5: you know, I can only apologize for for what happened.

973
00:44:17,800 --> 00:44:19,840
Speaker 5: And you know, to be fair, it was quite supportive

974
00:44:19,840 --> 00:44:22,239
Speaker 5: if he was like, you know, we can work together,

975
00:44:22,280 --> 00:44:24,160
Speaker 5: we can help you guys, Like, let's look at the

976
00:44:24,200 --> 00:44:25,720
Speaker 5: situation and see if we can get approved.

977
00:44:25,719 --> 00:44:29,360
Speaker 4: And currently we are actually going through the process.

978
00:44:29,680 --> 00:44:31,439
Speaker 7: So it's about that. As that was my next question,

979
00:44:31,480 --> 00:44:32,799
Speaker 7: like where does it stand right now with them?

980
00:44:33,160 --> 00:44:34,799
Speaker 5: So as it stands now, I mean we'll wait. I

981
00:44:34,840 --> 00:44:37,040
Speaker 5: mean we've been waiting for it a little while, but

982
00:44:37,719 --> 00:44:40,239
Speaker 5: I keep pushing them. Hopefully I think we should get

983
00:44:40,239 --> 00:44:42,879
Speaker 5: a response and hopefully in the next next couple of months, more.

984
00:44:42,840 --> 00:44:44,520
Speaker 2: Years to the next or two more years to the

985
00:44:44,520 --> 00:44:45,320
Speaker 2: next summer Olympic.

986
00:44:45,440 --> 00:44:47,480
Speaker 5: Yeah, we've got time, but then we've got the Commonwealth Games,

987
00:44:47,600 --> 00:44:49,000
Speaker 5: been working on World Games and all that.

988
00:44:49,040 --> 00:44:51,640
Speaker 8: Yeah exactly, Yeah, yeah, I mean I read the I

989
00:44:51,680 --> 00:44:55,040
Speaker 8: mean based on it right, all the the capsule silicon.

990
00:44:55,120 --> 00:44:57,680
Speaker 3: They actually said that because you use more material, it

991
00:44:57,680 --> 00:44:59,680
Speaker 3: actually might be a disadvantage for swimmers.

992
00:44:59,719 --> 00:45:00,200
Speaker 4: That's the thing.

993
00:45:01,120 --> 00:45:03,040
Speaker 5: We just wanted people to have the option, you know

994
00:45:03,040 --> 00:45:06,000
Speaker 5: what I'm saying. We weren't saying that yo, like everyone's

995
00:45:06,000 --> 00:45:08,799
Speaker 5: gonna go and buy a Solca and use that the Olympics, right,

996
00:45:08,840 --> 00:45:10,920
Speaker 5: That wasn't what we were saying. But what we what

997
00:45:10,960 --> 00:45:12,920
Speaker 5: we were saying is actually we wanted people, if you're

998
00:45:12,920 --> 00:45:15,120
Speaker 5: a competitive swimmer, we wanted you to have the option,

999
00:45:16,400 --> 00:45:18,960
Speaker 5: you know it, rather than you say, okay, cool, well

1000
00:45:19,160 --> 00:45:22,600
Speaker 5: that's it. I either just quit swimming or I have

1001
00:45:22,680 --> 00:45:25,600
Speaker 5: to like just completely like forgoing my hair or anything

1002
00:45:25,640 --> 00:45:27,960
Speaker 5: like that. So we kind of wanted people as they

1003
00:45:27,960 --> 00:45:30,319
Speaker 5: were progressing through them competitive ranks, as they were getting

1004
00:45:30,360 --> 00:45:31,880
Speaker 5: to them levels, to have the option.

1005
00:45:32,120 --> 00:45:34,200
Speaker 8: And it makes sense right, Like I've been like, if

1006
00:45:34,239 --> 00:45:37,040
Speaker 8: you watch swimming, you watch the Olympics, yeah, you start

1007
00:45:37,080 --> 00:45:39,360
Speaker 8: to notice that like most swimmers and that they're wearing

1008
00:45:39,360 --> 00:45:42,399
Speaker 8: two caps. Yeah, so I'm thinking, like, if they're wearing

1009
00:45:42,440 --> 00:45:45,160
Speaker 8: two caps, obviously there's a size issue, and obviously there's

1010
00:45:45,200 --> 00:45:48,479
Speaker 8: an issue with not keeping whatever your hair dry.

1011
00:45:48,640 --> 00:45:51,359
Speaker 5: Yeah, yeah, so there's there's I mean, that's the thing.

1012
00:45:51,360 --> 00:45:53,399
Speaker 5: There's so many there's so many things, and it runs deep,

1013
00:45:53,440 --> 00:45:54,879
Speaker 5: like it does run deep when you sort of start

1014
00:45:54,920 --> 00:45:57,440
Speaker 5: going into it and stuff. You know, I think probably

1015
00:45:58,080 --> 00:46:00,440
Speaker 5: I imagine the culture maybe if you're to speak to

1016
00:46:00,520 --> 00:46:04,799
Speaker 5: most super competitive swimmers, the culture probably is you like,

1017
00:46:05,040 --> 00:46:06,120
Speaker 5: you sacrifice whatever.

1018
00:46:07,320 --> 00:46:07,920
Speaker 7: You cut your hair.

1019
00:46:07,920 --> 00:46:10,920
Speaker 5: You cut your hair. You know, that's that's what's expected.

1020
00:46:11,440 --> 00:46:12,520
Speaker 5: You have to cut your hair. If you want to

1021
00:46:12,520 --> 00:46:13,839
Speaker 5: get to this level, you have to cut your hair.

1022
00:46:14,040 --> 00:46:17,840
Speaker 5: But I feel like, still there may be points along

1023
00:46:17,840 --> 00:46:18,120
Speaker 5: the way.

1024
00:46:18,120 --> 00:46:18,279
Speaker 4: You know.

1025
00:46:18,280 --> 00:46:21,640
Speaker 5: Alice Stairing has said herself to me that she's always

1026
00:46:21,680 --> 00:46:25,600
Speaker 5: so regularly she would say, ah, like I feel like

1027
00:46:25,600 --> 00:46:27,719
Speaker 5: I've got to sacrifice my hair. I want to keep

1028
00:46:27,760 --> 00:46:30,000
Speaker 5: doing it, blah blah blah. And you can imagine for

1029
00:46:30,120 --> 00:46:34,080
Speaker 5: like a young you know, a young person, especially when

1030
00:46:34,120 --> 00:46:37,320
Speaker 5: you just don't really see that many black people swimming,

1031
00:46:37,600 --> 00:46:41,640
Speaker 5: you know, potential future Olympic grades out there who just

1032
00:46:41,960 --> 00:46:43,880
Speaker 5: don't think the sports for them.

1033
00:46:43,600 --> 00:46:47,800
Speaker 7: So how how big can like, what's the largest size

1034
00:46:47,840 --> 00:46:48,239
Speaker 7: that you have?

1035
00:46:48,800 --> 00:46:50,279
Speaker 4: A larger size is a double XCEL.

1036
00:46:51,480 --> 00:46:54,759
Speaker 5: So if you've got dreadlocks, if you've got dreadlocks down

1037
00:46:54,760 --> 00:46:59,879
Speaker 5: to your back like full on, Like yeah, yeah, yes,

1038
00:47:00,040 --> 00:47:02,640
Speaker 5: big band and they stretchy and yeah they're big.

1039
00:47:02,920 --> 00:47:06,560
Speaker 7: So what's the scaling model, Like, what's what's the plans

1040
00:47:06,560 --> 00:47:10,040
Speaker 7: to actually take this to the point where it's moving

1041
00:47:10,080 --> 00:47:12,839
Speaker 7: millions or unions a year? Like what do you what's

1042
00:47:12,880 --> 00:47:14,520
Speaker 7: your what's your plan?

1043
00:47:15,040 --> 00:47:15,600
Speaker 4: Your vision?

1044
00:47:15,680 --> 00:47:18,600
Speaker 5: Yeah, So for us to be honest with you, what

1045
00:47:18,600 --> 00:47:21,200
Speaker 5: what we think is, we see ourselves as a swimming

1046
00:47:21,239 --> 00:47:24,480
Speaker 5: brand for everyone. You know, throughout our journey, we've always

1047
00:47:24,520 --> 00:47:26,799
Speaker 5: kind of wanted to support the community, you know, give

1048
00:47:26,840 --> 00:47:30,400
Speaker 5: money back, run like initiatives to get people, you know,

1049
00:47:30,440 --> 00:47:33,640
Speaker 5: at grassroots level into swimming, working with you know, we're

1050
00:47:34,000 --> 00:47:36,439
Speaker 5: cool guys like tank Proof in the US, who they

1051
00:47:36,480 --> 00:47:39,600
Speaker 5: offer through swimming lessons for children in the disadvantage to areas.

1052
00:47:39,920 --> 00:47:41,640
Speaker 5: You know, we've worked with Swim them Crow in London.

1053
00:47:42,840 --> 00:47:44,480
Speaker 5: So so we always we always want to give back

1054
00:47:44,520 --> 00:47:46,560
Speaker 5: and we want to keep that community feel make sure

1055
00:47:46,560 --> 00:47:49,840
Speaker 5: that we're always giving back to the community. But we

1056
00:47:49,920 --> 00:47:51,520
Speaker 5: want to be the best swim brand in the world,

1057
00:47:51,560 --> 00:47:54,400
Speaker 5: to be honest with you, and so you know, obviously

1058
00:47:54,440 --> 00:47:57,960
Speaker 5: like now I've got our own comm you know, soul

1059
00:47:58,040 --> 00:48:01,759
Speaker 5: cap dot com website. You know, we're expanded our product range.

1060
00:48:01,840 --> 00:48:04,160
Speaker 5: So we've got swimming goggles are landing very soon.

1061
00:48:04,440 --> 00:48:05,320
Speaker 4: We've got much.

1062
00:48:05,160 --> 00:48:07,640
Speaker 5: As you can see, towels we've got we've got a

1063
00:48:07,680 --> 00:48:10,160
Speaker 5: head we've got the head towers, we've got body towers.

1064
00:48:10,320 --> 00:48:13,439
Speaker 5: Swimming goggles are landing. We've got training aids as well,

1065
00:48:13,480 --> 00:48:15,000
Speaker 5: so like pool boys and kickboards.

1066
00:48:15,320 --> 00:48:17,680
Speaker 2: You know, we've got suits. Suits.

1067
00:48:18,080 --> 00:48:20,560
Speaker 5: Yeah, well that's the swim where is the is the

1068
00:48:20,800 --> 00:48:22,520
Speaker 5: is the thing that's actually we're working on as well,

1069
00:48:22,760 --> 00:48:24,280
Speaker 5: which we think is going to be our big ticket

1070
00:48:24,440 --> 00:48:26,279
Speaker 5: and for us as well, the swim where we just

1071
00:48:26,360 --> 00:48:27,799
Speaker 5: wanted to be like inclusive.

1072
00:48:28,080 --> 00:48:29,640
Speaker 4: We want it to work, you know, work for everyone.

1073
00:48:29,640 --> 00:48:32,040
Speaker 5: We're gonna you know, we're going like plus size on

1074
00:48:32,080 --> 00:48:34,040
Speaker 5: the women, plus size and the men. We're gonna have

1075
00:48:34,080 --> 00:48:36,200
Speaker 5: the small staff, we're gonna have kids stuff, and we're

1076
00:48:36,239 --> 00:48:39,560
Speaker 5: just really looking to expand and scale. But again, to

1077
00:48:39,600 --> 00:48:43,040
Speaker 5: be honest, it's awfully funded by ourselves. You know, we

1078
00:48:43,120 --> 00:48:45,440
Speaker 5: haven't got to that. We've not we've not sat there

1079
00:48:45,440 --> 00:48:48,480
Speaker 5: into that. Cool, Let's let's bring in some external capital.

1080
00:48:48,560 --> 00:48:50,719
Speaker 5: Let's bring in some equity to help scale things. So

1081
00:48:50,760 --> 00:48:53,560
Speaker 5: that's why it has to be managed at the same time, you.

1082
00:48:53,480 --> 00:49:01,080
Speaker 3: Know, after after the ordeal with Fena, how is the

1083
00:49:01,120 --> 00:49:01,920
Speaker 3: business right?

1084
00:49:01,960 --> 00:49:02,920
Speaker 2: Do we do? We see it?

1085
00:49:03,719 --> 00:49:06,439
Speaker 3: Obviously an increase in sales. Yeah, but what you guys

1086
00:49:06,480 --> 00:49:08,200
Speaker 3: prepare for that at the time, we.

1087
00:49:08,080 --> 00:49:08,759
Speaker 4: Weren't at all.

1088
00:49:08,840 --> 00:49:10,480
Speaker 5: We weren't at all, to be honest with you, if

1089
00:49:10,480 --> 00:49:11,880
Speaker 5: we knew how big that story would have got, we

1090
00:49:11,920 --> 00:49:13,880
Speaker 5: would have made sure we were way more prepared, and

1091
00:49:13,920 --> 00:49:16,479
Speaker 5: we weren't. We were like, you know, we were selling out,

1092
00:49:16,520 --> 00:49:18,200
Speaker 5: Like as fast as we could get this stuff in,

1093
00:49:18,320 --> 00:49:21,560
Speaker 5: it was going out. And you know, to be fair,

1094
00:49:21,600 --> 00:49:24,240
Speaker 5: even for us, we realized our back our back office

1095
00:49:24,239 --> 00:49:27,200
Speaker 5: operations weren't good enough because we couldn't meet that demand.

1096
00:49:27,280 --> 00:49:30,480
Speaker 5: You know, people some people had bought caps and they

1097
00:49:30,480 --> 00:49:32,600
Speaker 5: had to wait like, you know, a few weeks before

1098
00:49:32,640 --> 00:49:34,000
Speaker 5: they were getting their orders and stuff.

1099
00:49:34,040 --> 00:49:35,840
Speaker 4: And for us out, you know, that's not good enough.

1100
00:49:36,560 --> 00:49:38,920
Speaker 5: So we were telling people, you're like, you know, if

1101
00:49:39,160 --> 00:49:40,560
Speaker 5: you have any issues, reach us.

1102
00:49:40,600 --> 00:49:42,800
Speaker 4: You know, people's stuff was getting lost in the post.

1103
00:49:42,880 --> 00:49:43,560
Speaker 4: It was all mad.

1104
00:49:43,680 --> 00:49:43,880
Speaker 2: You know.

1105
00:49:45,040 --> 00:49:47,960
Speaker 4: So now obviously we're making sure that back end processes

1106
00:49:47,960 --> 00:49:48,440
Speaker 4: are proper.

1107
00:49:48,480 --> 00:49:51,920
Speaker 5: We've got good partners making sure that we can stay stops,

1108
00:49:52,120 --> 00:49:55,640
Speaker 5: you know, keep everything in place to just essentially promote

1109
00:49:55,640 --> 00:49:56,000
Speaker 5: that growth.

1110
00:49:56,080 --> 00:49:59,560
Speaker 7: Yeah, I had the supply chain like you get manufacturer

1111
00:49:59,600 --> 00:50:03,280
Speaker 7: like China. Yeah, as a supply chain issue affected.

1112
00:50:02,920 --> 00:50:04,879
Speaker 4: You, Yeah, it has. We had.

1113
00:50:05,040 --> 00:50:07,120
Speaker 5: We've had a few moments, to be fair, and apparently

1114
00:50:07,120 --> 00:50:10,359
Speaker 5: that the price of raw silicon was going going through

1115
00:50:11,800 --> 00:50:13,759
Speaker 5: that was like obviously a big one. But you know,

1116
00:50:13,760 --> 00:50:15,120
Speaker 5: when we have things like that, we make sure we

1117
00:50:15,120 --> 00:50:16,759
Speaker 5: don't want to try and we don't want to pass

1118
00:50:16,760 --> 00:50:18,680
Speaker 5: that cost onto the customer if we don't have to,

1119
00:50:19,120 --> 00:50:21,640
Speaker 5: So we just absorbed them kind of things, you know.

1120
00:50:21,840 --> 00:50:23,640
Speaker 5: But that's why I think now if we diversify a

1121
00:50:23,640 --> 00:50:27,560
Speaker 5: product range, then hopefully, you know, we're not going to

1122
00:50:27,560 --> 00:50:30,920
Speaker 5: be so reliant just just the swimming caps. And to

1123
00:50:31,000 --> 00:50:32,480
Speaker 5: be honest, we see now ready man, people are going

1124
00:50:32,480 --> 00:50:34,520
Speaker 5: on the website and there buying like the hair towel.

1125
00:50:34,880 --> 00:50:37,279
Speaker 5: The hair towel is crazy for anyone who looks out

1126
00:50:37,719 --> 00:50:40,120
Speaker 5: anyone who's into haircare anything like that. If you want

1127
00:50:40,800 --> 00:50:42,920
Speaker 5: get get a sole cap hair towel, trust.

1128
00:50:42,719 --> 00:50:45,680
Speaker 4: Me, what's a headtel. It's a microfiber hair towel.

1129
00:50:46,080 --> 00:50:50,960
Speaker 5: But it's like different different, different level, yeah, trust me,

1130
00:50:51,040 --> 00:50:54,239
Speaker 5: different level. Any any any like women who are into

1131
00:50:54,239 --> 00:50:56,000
Speaker 5: that haircare type stuff, if they swim and they do

1132
00:50:56,120 --> 00:50:59,040
Speaker 5: have their hair hair care watch, they use our hair towel.

1133
00:50:59,040 --> 00:51:00,000
Speaker 4: Trust me, it's crazy.

1134
00:51:00,320 --> 00:51:02,120
Speaker 8: I mean that's like I said that, that's great if

1135
00:51:02,120 --> 00:51:03,600
Speaker 8: you're swimming or even if you're nuts women.

1136
00:51:03,680 --> 00:51:05,160
Speaker 2: Yeah, because most of.

1137
00:51:05,120 --> 00:51:07,160
Speaker 3: Times when women get their hair done, or prior to

1138
00:51:07,160 --> 00:51:08,839
Speaker 3: getting their hair done, they washed their hair.

1139
00:51:08,920 --> 00:51:11,239
Speaker 2: Yeah yeah, and before they blowed right, yeah, they have

1140
00:51:11,320 --> 00:51:11,800
Speaker 2: the hairtail.

1141
00:51:12,120 --> 00:51:12,960
Speaker 4: Yeah, yeah, exactly.

1142
00:51:13,640 --> 00:51:16,520
Speaker 7: It's like I got something you go to be like

1143
00:51:16,560 --> 00:51:18,600
Speaker 7: the Sakah Yeah.

1144
00:51:18,680 --> 00:51:20,200
Speaker 5: Man, I think for us, we just want to be

1145
00:51:20,560 --> 00:51:22,600
Speaker 5: We just want to be like a swimming brand for everyone.

1146
00:51:22,640 --> 00:51:26,600
Speaker 4: We want to be to go to where for example, you.

1147
00:51:26,560 --> 00:51:29,440
Speaker 5: Know, people who have previously felt excluded from the sport

1148
00:51:29,880 --> 00:51:31,560
Speaker 5: can say, actually, our soul Cap is a brand that

1149
00:51:31,760 --> 00:51:32,360
Speaker 5: represent us.

1150
00:51:32,440 --> 00:51:33,680
Speaker 4: They rep us. You know what I'm saying.

1151
00:51:35,560 --> 00:51:37,400
Speaker 7: So let me ask you this. How has COVID the

1152
00:51:37,480 --> 00:51:41,640
Speaker 7: COVID effect? Yeah yeah, yeah yeah, Covid couldn't cutting your product?

1153
00:51:42,040 --> 00:51:43,160
Speaker 4: Yeah, couldn't you get product?

1154
00:51:43,480 --> 00:51:45,319
Speaker 7: Pools were closed pools were closed. Also.

1155
00:51:45,520 --> 00:51:48,040
Speaker 5: Yeah, it was hard, man, it was what you're gonna do,

1156
00:51:48,200 --> 00:51:51,360
Speaker 5: you know, so just you just right, yeah, yeah, we

1157
00:51:51,400 --> 00:51:53,640
Speaker 5: went into when that happened, we went into defense mode.

1158
00:51:53,840 --> 00:51:56,440
Speaker 5: So we were like, for example, if we had plans

1159
00:51:56,440 --> 00:52:00,600
Speaker 5: to launch new products, you know, to start opinion, you know,

1160
00:52:00,719 --> 00:52:02,200
Speaker 5: for example, on new website, all this.

1161
00:52:02,200 --> 00:52:03,920
Speaker 4: Kind of stuff, all that stuff just was on the

1162
00:52:03,920 --> 00:52:04,480
Speaker 4: back burner.

1163
00:52:04,600 --> 00:52:06,520
Speaker 5: You know, ad spend for example, So if you're spending

1164
00:52:06,560 --> 00:52:08,759
Speaker 5: on ads and stuff like that, to scale it back,

1165
00:52:09,680 --> 00:52:13,040
Speaker 5: because because we knew that cash was cash was was

1166
00:52:13,080 --> 00:52:14,040
Speaker 5: going to be king at that point.

1167
00:52:14,080 --> 00:52:16,200
Speaker 7: So what's what's your biggest market UK?

1168
00:52:16,400 --> 00:52:20,719
Speaker 5: Or I think it's about it's probably about fifty percent US,

1169
00:52:21,040 --> 00:52:24,760
Speaker 5: maybe like forty percent UK and then about ten percent

1170
00:52:24,800 --> 00:52:25,360
Speaker 5: rest of the world.

1171
00:52:26,000 --> 00:52:28,400
Speaker 4: Yeah, so and we get orders from everywhere. It's nuts.

1172
00:52:28,600 --> 00:52:30,560
Speaker 4: We get ordered from like orders from all over the

1173
00:52:30,560 --> 00:52:32,200
Speaker 4: world and it's where you know.

1174
00:52:33,520 --> 00:52:35,360
Speaker 2: So, I mean it's swimming like this. This is a

1175
00:52:35,440 --> 00:52:36,480
Speaker 2: this is a big business.

1176
00:52:37,280 --> 00:52:39,799
Speaker 8: So you guys are kind of like the little fish

1177
00:52:39,840 --> 00:52:42,120
Speaker 8: coming into this business at the time. Are there any

1178
00:52:42,160 --> 00:52:45,040
Speaker 8: sharks out there that saying, you know what, we want

1179
00:52:45,080 --> 00:52:46,360
Speaker 8: to acquire you that.

1180
00:52:46,360 --> 00:52:47,359
Speaker 2: Has that happened to you guys.

1181
00:52:47,400 --> 00:52:51,719
Speaker 5: Yeah, we have had we have had some kind of

1182
00:52:51,960 --> 00:52:56,359
Speaker 5: people approach us in terms of like these are more

1183
00:52:56,400 --> 00:52:59,400
Speaker 5: like aggregated type companies, so you can get these companies

1184
00:52:59,400 --> 00:53:02,480
Speaker 5: that buy up brands that do well on Amazon and

1185
00:53:02,520 --> 00:53:04,200
Speaker 5: stuff like that. So a few of them hit us

1186
00:53:04,239 --> 00:53:06,640
Speaker 5: up and they've been trying to hit us for acquisition.

1187
00:53:07,320 --> 00:53:09,400
Speaker 5: We've had I don't know, if you guys have heard dragons,

1188
00:53:09,400 --> 00:53:14,160
Speaker 5: then it's like it's right, no, no, no, no, no, it's

1189
00:53:14,200 --> 00:53:16,600
Speaker 5: it's like a there there's a TV show called like

1190
00:53:17,160 --> 00:53:19,319
Speaker 5: sharp Tank, it's like a UK equivalent that, And they've

1191
00:53:19,320 --> 00:53:21,319
Speaker 5: been onto us. Man, they've been hitting us lowly saying

1192
00:53:21,360 --> 00:53:23,600
Speaker 5: I'll come through, like you know, want wanted us to

1193
00:53:23,640 --> 00:53:26,040
Speaker 5: go forward for the application process.

1194
00:53:26,320 --> 00:53:27,880
Speaker 2: But yeah, I can see it. I can see that.

1195
00:53:27,960 --> 00:53:28,920
Speaker 4: But yeah, I don't know.

1196
00:53:29,000 --> 00:53:29,160
Speaker 7: Man.

1197
00:53:29,160 --> 00:53:30,799
Speaker 4: For us, we just feel like, okay, let's keep doing

1198
00:53:30,800 --> 00:53:31,840
Speaker 4: our thing. Let's keep pushing.

1199
00:53:32,600 --> 00:53:32,839
Speaker 7: You know.

1200
00:53:33,040 --> 00:53:35,920
Speaker 5: We've we've had emails people just emailing us saying you

1201
00:53:35,920 --> 00:53:38,799
Speaker 5: guys looking for you know, investment and stuff like that.

1202
00:53:39,840 --> 00:53:42,760
Speaker 5: People asking out where can we buy your stock? Obviously

1203
00:53:42,760 --> 00:53:44,640
Speaker 5: we're not listed on any stock market, but.

1204
00:53:44,680 --> 00:53:46,959
Speaker 7: So yeah, your air tie investment, right.

1205
00:53:46,880 --> 00:53:48,839
Speaker 5: No, no, no, not not not anti definitely not. I think

1206
00:53:48,840 --> 00:53:50,279
Speaker 5: we just need to make sure the time is right

1207
00:53:50,719 --> 00:53:52,760
Speaker 5: we can get Yeah. I mean with me and Michael,

1208
00:53:52,760 --> 00:53:55,400
Speaker 5: we want to get the push the value of the

1209
00:53:55,440 --> 00:53:58,400
Speaker 5: business as much as we can before we then start

1210
00:53:58,440 --> 00:54:01,680
Speaker 5: looking for that outside capital. And I think we're close

1211
00:54:01,760 --> 00:54:05,240
Speaker 5: to that point now. You know, like things like product

1212
00:54:05,320 --> 00:54:08,319
Speaker 5: range is like relatively low hanging through, Like we know

1213
00:54:08,360 --> 00:54:10,480
Speaker 5: how to launch sick products, so I mean we know

1214
00:54:10,480 --> 00:54:13,759
Speaker 5: how to put together like great products and market them

1215
00:54:13,800 --> 00:54:16,439
Speaker 5: and put them out nicely. So we're thinking, cool, let's

1216
00:54:16,440 --> 00:54:18,680
Speaker 5: do what we're good at. And then when we get

1217
00:54:18,680 --> 00:54:21,440
Speaker 5: to that level where okay, cool, we can start getting

1218
00:54:21,440 --> 00:54:23,840
Speaker 5: other people in, getting other people's expertise and stuff.

1219
00:54:24,280 --> 00:54:26,480
Speaker 4: Crowdcube is another one who's reached out to us.

1220
00:54:26,600 --> 00:54:28,840
Speaker 5: A Crowdcube one of them kind of websites where you

1221
00:54:28,880 --> 00:54:31,319
Speaker 5: can part up like a campaign and then people can

1222
00:54:31,320 --> 00:54:35,520
Speaker 5: subscribe and buy some shares in your company and staff.

1223
00:54:35,880 --> 00:54:39,319
Speaker 5: Crowd crowdfunding, yeah, like basically crowdfunding. Yeah, I think it's

1224
00:54:39,560 --> 00:54:41,480
Speaker 5: the company that hit us. Maybe it's Crowdcube, but yeah,

1225
00:54:41,480 --> 00:54:43,880
Speaker 5: like crowdfunding, and that's something that as well, we thought

1226
00:54:44,640 --> 00:54:47,920
Speaker 5: because it's a kind of community based brand that that

1227
00:54:47,960 --> 00:54:51,680
Speaker 5: could be also a potentially good option as well. But yeah,

1228
00:54:51,760 --> 00:54:53,640
Speaker 5: so I think there's definitely exciting things to come.

1229
00:54:53,719 --> 00:54:53,919
Speaker 4: Yeah.

1230
00:54:54,000 --> 00:54:56,240
Speaker 2: Yeah, so you obviously it's you and Michael.

1231
00:54:56,520 --> 00:54:58,440
Speaker 8: Yeah, who else is part of the team to make

1232
00:54:58,480 --> 00:55:00,480
Speaker 8: sure that the execution is at a sign because even

1233
00:55:00,520 --> 00:55:03,160
Speaker 8: when you were talking about the deliveries, you said that's

1234
00:55:03,200 --> 00:55:05,840
Speaker 8: not good enough. Yeah, and so obviously it can't just

1235
00:55:05,880 --> 00:55:09,200
Speaker 8: be YouTube, So like, who else? And yeah, when did

1236
00:55:09,239 --> 00:55:11,680
Speaker 8: you decide that we need to get these specific people

1237
00:55:12,000 --> 00:55:13,280
Speaker 8: to help us scale?

1238
00:55:13,440 --> 00:55:13,680
Speaker 4: Yeah?

1239
00:55:13,719 --> 00:55:15,520
Speaker 5: So, I mean it was just me and Michael for

1240
00:55:15,600 --> 00:55:20,760
Speaker 5: quite a while, to be honest. My fiance, my now fiance,

1241
00:55:21,000 --> 00:55:22,920
Speaker 5: she's like working in that fashion and stuff.

1242
00:55:22,960 --> 00:55:24,760
Speaker 4: So she's helped us massively with.

1243
00:55:24,640 --> 00:55:27,720
Speaker 5: Like on the photo shoot side, you know, making sure actually,

1244
00:55:27,760 --> 00:55:29,560
Speaker 5: like the product looks really good that what you did

1245
00:55:29,560 --> 00:55:31,960
Speaker 5: it doesn't saying I did the first one and it

1246
00:55:32,000 --> 00:55:36,240
Speaker 5: was it was it was bad. It was really bad woman, Yeah, exactly,

1247
00:55:36,280 --> 00:55:39,520
Speaker 5: So so she's helped. Then we were like, cool, let's

1248
00:55:39,520 --> 00:55:41,640
Speaker 5: get a brand manager in. So we found a brand

1249
00:55:41,640 --> 00:55:45,399
Speaker 5: manager who who was sick like she she got.

1250
00:55:45,320 --> 00:55:47,520
Speaker 4: The brand really well and she helped us push it.

1251
00:55:47,680 --> 00:55:49,640
Speaker 5: And then outside of that, it's just loads of freelancers

1252
00:55:49,640 --> 00:55:51,799
Speaker 5: to be honest, So wherever, like you know, we've got

1253
00:55:51,800 --> 00:55:54,319
Speaker 5: people who we can lean on for like copywriting, We've

1254
00:55:54,320 --> 00:55:56,200
Speaker 5: got people we can clean on who are specialists in

1255
00:55:56,239 --> 00:56:00,279
Speaker 5: like PPC advertising and you know Google Ads and kind

1256
00:56:00,280 --> 00:56:02,879
Speaker 5: of staff. You know, we lean out to designers when

1257
00:56:02,920 --> 00:56:05,799
Speaker 5: we need design work done in on package that kind

1258
00:56:05,800 --> 00:56:06,120
Speaker 5: of stuff.

1259
00:56:06,160 --> 00:56:08,480
Speaker 4: So that's it's really lean. It's it's a lean team

1260
00:56:08,480 --> 00:56:08,920
Speaker 4: pretty much.

1261
00:56:08,920 --> 00:56:14,000
Speaker 5: We've got me Michael brand manager and like we've we

1262
00:56:14,200 --> 00:56:15,920
Speaker 5: there's like a government scheme now as well where you

1263
00:56:15,920 --> 00:56:19,120
Speaker 5: can get people in who are like you know, young

1264
00:56:19,160 --> 00:56:21,520
Speaker 5: people who want experience and stuff. So we've leaned on

1265
00:56:21,760 --> 00:56:23,920
Speaker 5: a guy like who we want to keep on now.

1266
00:56:24,040 --> 00:56:26,359
Speaker 5: He's a content creator and he does video and he's

1267
00:56:26,360 --> 00:56:26,920
Speaker 5: really good.

1268
00:56:26,760 --> 00:56:27,680
Speaker 7: For like social media.

1269
00:56:27,880 --> 00:56:29,600
Speaker 4: Yeah, just like some social staff.

1270
00:56:31,520 --> 00:56:34,080
Speaker 5: We've not really mentioned into TikTok, but Jax was telling

1271
00:56:34,080 --> 00:56:36,120
Speaker 5: me about he said, it's TikTok doing these days.

1272
00:56:36,200 --> 00:56:39,160
Speaker 7: Tiktoks the wave. Yeah, TikTok's the way you definitely got

1273
00:56:39,160 --> 00:56:39,880
Speaker 7: to get on TikTok.

1274
00:56:39,960 --> 00:56:40,160
Speaker 4: Yeah.

1275
00:56:40,239 --> 00:56:43,160
Speaker 7: Yeah, So what's the goal? Like, when do you do

1276
00:56:43,280 --> 00:56:45,120
Speaker 7: this full time? Have you thought about that? Like you

1277
00:56:45,120 --> 00:56:46,560
Speaker 7: have a number that you need to hit what he

1278
00:56:46,640 --> 00:56:47,960
Speaker 7: was like, all right, I need this has to be

1279
00:56:48,000 --> 00:56:50,759
Speaker 7: doing this month, this much in revenue for me to

1280
00:56:51,480 --> 00:56:52,640
Speaker 7: leave the actuary world.

1281
00:56:52,880 --> 00:56:54,720
Speaker 4: You know what, I haven't got a number.

1282
00:56:54,880 --> 00:56:57,400
Speaker 5: To be honest, like, I think for me, the reason

1283
00:56:57,400 --> 00:57:02,319
Speaker 5: why I didn't make that leap, and I could have done,

1284
00:57:02,880 --> 00:57:05,000
Speaker 5: but the reason why I decided not to is because

1285
00:57:05,040 --> 00:57:06,920
Speaker 5: I just felt like it puts more pressure on the

1286
00:57:06,920 --> 00:57:08,120
Speaker 5: business unnecessarily.

1287
00:57:08,960 --> 00:57:11,120
Speaker 4: I think as long as I'm able to, you.

1288
00:57:11,080 --> 00:57:12,880
Speaker 5: Know, fulfill my kind of duties in my nine to

1289
00:57:12,960 --> 00:57:15,799
Speaker 5: five and also assist on the on the business, I

1290
00:57:15,880 --> 00:57:18,360
Speaker 5: will because I feel like, okay, cool, if I if

1291
00:57:18,360 --> 00:57:21,520
Speaker 5: we could hire, you know, another person who's great at

1292
00:57:21,680 --> 00:57:25,240
Speaker 5: whatever it means, we could like accelerate the launch of

1293
00:57:25,280 --> 00:57:28,560
Speaker 5: our goggles or our website, then we should be doing

1294
00:57:28,560 --> 00:57:30,439
Speaker 5: those things rather than me coming in and say cool,

1295
00:57:30,480 --> 00:57:32,400
Speaker 5: like I got mortgage to pay and I've got a

1296
00:57:32,440 --> 00:57:35,479
Speaker 5: kid down and do you see what I'm saying. So

1297
00:57:35,640 --> 00:57:39,680
Speaker 5: that was kind of the approach that I've taken to it,

1298
00:57:39,720 --> 00:57:41,840
Speaker 5: to be honest, that Michael's full time. So Michael's been

1299
00:57:41,880 --> 00:57:44,760
Speaker 5: full time. So Michael's full time in the business. We've

1300
00:57:44,760 --> 00:57:46,320
Speaker 5: got on office now as well, so we've got people

1301
00:57:46,360 --> 00:57:48,439
Speaker 5: in there all the time and then I'm just coming through.

1302
00:57:48,520 --> 00:57:51,520
Speaker 7: Like, you know, it's good. It's good to know for

1303
00:57:51,560 --> 00:57:53,320
Speaker 7: people to hear, because a lot of time people think

1304
00:57:53,360 --> 00:57:55,880
Speaker 7: that you can't do both or you have to like

1305
00:57:56,280 --> 00:57:57,680
Speaker 7: and like you said, you know, it puts a lot

1306
00:57:57,680 --> 00:57:59,280
Speaker 7: of pressure not only on the business but on you

1307
00:57:59,320 --> 00:58:02,000
Speaker 7: personally too. But you know, if you you know, just

1308
00:58:02,040 --> 00:58:05,480
Speaker 7: relying on just the business to make money for you,

1309
00:58:05,720 --> 00:58:08,160
Speaker 7: for you to survive and live, then you might do

1310
00:58:08,240 --> 00:58:11,840
Speaker 7: things that you might not want to do. Yeah, but

1311
00:58:11,920 --> 00:58:13,960
Speaker 7: if you got that cushion of having you know, there's

1312
00:58:14,000 --> 00:58:17,720
Speaker 7: a job also, it takes less pressure off exactly. So

1313
00:58:17,800 --> 00:58:18,920
Speaker 7: you know, it's one of these things. A lot of

1314
00:58:18,920 --> 00:58:21,800
Speaker 7: time people are scared to become entrepreneurs. But tell people

1315
00:58:21,840 --> 00:58:23,680
Speaker 7: all the time, you can definitely do both. You don't

1316
00:58:23,720 --> 00:58:26,360
Speaker 7: necessarily have to just jump out the window and quit

1317
00:58:26,400 --> 00:58:27,880
Speaker 7: your job. You can manage both.

1318
00:58:28,040 --> 00:58:28,240
Speaker 4: Yeah.

1319
00:58:28,360 --> 00:58:30,760
Speaker 3: For example, I'm a problem example of that, And I

1320
00:58:30,800 --> 00:58:33,120
Speaker 3: started looking at it like the school my school district

1321
00:58:33,720 --> 00:58:34,480
Speaker 3: was my investor.

1322
00:58:34,720 --> 00:58:36,640
Speaker 2: Yeah, yeah, yeah, until I can own my own company.

1323
00:58:36,840 --> 00:58:37,160
Speaker 4: Yes.

1324
00:58:37,400 --> 00:58:39,480
Speaker 8: And so when you start thinking like that, it's like, yeah,

1325
00:58:39,480 --> 00:58:41,320
Speaker 8: you get paid every two weeks, but every two weeks

1326
00:58:41,400 --> 00:58:42,000
Speaker 8: is an investment.

1327
00:58:42,240 --> 00:58:44,160
Speaker 2: It's an investment. It's just a mindset thing.

1328
00:58:45,040 --> 00:58:46,680
Speaker 5: And I feel like for me personally as well, my

1329
00:58:46,720 --> 00:58:49,919
Speaker 5: feeling is that you know, if obviously Michael was full

1330
00:58:49,960 --> 00:58:52,680
Speaker 5: time and we make sure that okay, all the pucks

1331
00:58:52,720 --> 00:58:56,360
Speaker 5: I get in my nine to five so you know, salary, pension,

1332
00:58:56,480 --> 00:58:58,800
Speaker 5: health cover, all that kind of stuff, we make sure

1333
00:58:58,840 --> 00:59:01,200
Speaker 5: Michael is getting that from the business as well, do

1334
00:59:01,200 --> 00:59:05,600
Speaker 5: you get me? And I think that's that's the beauty

1335
00:59:05,600 --> 00:59:07,360
Speaker 5: of it. And if things were to go left, and

1336
00:59:07,440 --> 00:59:10,200
Speaker 5: if you know, things were to you know, I don't know,

1337
00:59:10,240 --> 00:59:14,480
Speaker 5: not work out. They won't touch woods. But but you know,

1338
00:59:14,560 --> 00:59:17,120
Speaker 5: then at least even between us, I could say, yeah, okay, cool,

1339
00:59:17,160 --> 00:59:19,520
Speaker 5: there's this as we were a job here and I

1340
00:59:19,520 --> 00:59:22,360
Speaker 5: can help support until he's you know, at a point,

1341
00:59:22,560 --> 00:59:25,040
Speaker 5: do you get me where where he's back on his

1342
00:59:25,040 --> 00:59:26,920
Speaker 5: feet whatever, But that's not gonna happen. Like, trust me,

1343
00:59:26,920 --> 00:59:29,280
Speaker 5: he's a beast and I'm sadly he couldn't be here today,

1344
00:59:29,480 --> 00:59:30,880
Speaker 5: but he's a beast.

1345
00:59:31,720 --> 00:59:34,080
Speaker 7: So what's the percentage of the product that yourself on

1346
00:59:34,120 --> 00:59:35,680
Speaker 7: Amazon versus website?

1347
00:59:36,400 --> 00:59:39,800
Speaker 5: I'd probably say now, like we recently launched a new

1348
00:59:39,800 --> 00:59:45,160
Speaker 5: website recently, and we were on Squarespace before using Squarespace platform,

1349
00:59:45,200 --> 00:59:48,920
Speaker 5: which like it's not built for commerce like that. So

1350
00:59:48,960 --> 00:59:52,560
Speaker 5: we've moved over to Shopify now, Yeah, we Shopify and

1351
00:59:52,640 --> 00:59:54,480
Speaker 5: like it's it's it's you know, it's taking it to

1352
00:59:54,520 --> 00:59:56,000
Speaker 5: the next level.

1353
00:59:56,200 --> 00:59:56,880
Speaker 4: And so i'd.

1354
00:59:56,760 --> 01:00:02,240
Speaker 5: Probably say it's probably around maybe like thirty percent Amazon

1355
01:00:02,360 --> 01:00:06,080
Speaker 5: and the rest on the website. So which obviously, you know,

1356
01:00:06,840 --> 01:00:09,080
Speaker 5: I'm happy if it means a customer can get products

1357
01:00:09,120 --> 01:00:12,800
Speaker 5: quicker from Amazon, do it. That's fine, so long as

1358
01:00:13,040 --> 01:00:14,960
Speaker 5: the customer is happy, the customer can get the product.

1359
01:00:15,400 --> 01:00:18,400
Speaker 5: You know, Amazon is really good in that. From that regard,

1360
01:00:18,600 --> 01:00:20,360
Speaker 5: if we wanted to launch in a new market, say

1361
01:00:20,400 --> 01:00:24,440
Speaker 5: for example, Amazon, you know they've set up Amazon Australia

1362
01:00:24,480 --> 01:00:25,640
Speaker 5: now and for.

1363
01:00:25,720 --> 01:00:30,840
Speaker 4: Us to get either you get this kind of weird

1364
01:00:31,080 --> 01:00:32,480
Speaker 4: spot when you're in e commerce.

1365
01:00:32,520 --> 01:00:36,280
Speaker 5: So it's like you either get like a fulfillment center

1366
01:00:36,360 --> 01:00:38,520
Speaker 5: like a warehouse or something in the country or like

1367
01:00:38,600 --> 01:00:41,240
Speaker 5: in the region which you want to be in, but

1368
01:00:41,280 --> 01:00:43,000
Speaker 5: you have to be kind of be doing enough, getting

1369
01:00:43,080 --> 01:00:45,080
Speaker 5: enough traction there or ready to do that. So if

1370
01:00:45,080 --> 01:00:47,160
Speaker 5: we wanted to sell to someone onto Australia, they can

1371
01:00:47,200 --> 01:00:50,680
Speaker 5: buy direct from our website now and they might just

1372
01:00:50,720 --> 01:00:53,040
Speaker 5: have to wait because it will come from London probably,

1373
01:00:54,400 --> 01:00:57,520
Speaker 5: or if we're set up on Amazon Australia, we can

1374
01:00:57,560 --> 01:00:59,520
Speaker 5: just send our product into the into the warehouse is

1375
01:00:59,520 --> 01:01:01,680
Speaker 5: there and people we've got like next day access to

1376
01:01:01,720 --> 01:01:02,880
Speaker 5: our products through that.

1377
01:01:03,120 --> 01:01:05,280
Speaker 7: So that was gonna ask you, so your products where

1378
01:01:05,280 --> 01:01:07,280
Speaker 7: your products kept? Now you're in your warehouse?

1379
01:01:07,360 --> 01:01:08,200
Speaker 4: Yeah, yes, so we've.

1380
01:01:08,040 --> 01:01:09,880
Speaker 7: Got third party warehouse. Are you at your own?

1381
01:01:10,120 --> 01:01:10,200
Speaker 2: So?

1382
01:01:10,320 --> 01:01:12,360
Speaker 5: Yeah, So in London we've got in our office, we've

1383
01:01:12,360 --> 01:01:15,560
Speaker 5: got office a studio like photography studio as well, and

1384
01:01:16,000 --> 01:01:18,440
Speaker 5: storage in that unit, so we hold a lot of

1385
01:01:18,480 --> 01:01:18,960
Speaker 5: stuff there.

1386
01:01:19,080 --> 01:01:23,240
Speaker 4: Then we also hold stock in Amazon UK, Europe.

1387
01:01:22,960 --> 01:01:25,680
Speaker 7: And US and that's like Amazon Center.

1388
01:01:25,880 --> 01:01:27,720
Speaker 5: Yeah, so we'll Amazon Film centers. But we also got

1389
01:01:27,760 --> 01:01:29,960
Speaker 5: third party, a third party logitics company.

1390
01:01:29,640 --> 01:01:31,840
Speaker 7: As well, so you do like three different types of stuff.

1391
01:01:32,000 --> 01:01:32,240
Speaker 4: Yeah.

1392
01:01:32,280 --> 01:01:37,360
Speaker 5: So what we'll do typically is like we'll say, you

1393
01:01:37,400 --> 01:01:39,120
Speaker 5: know with Amazon now as well that they can be

1394
01:01:39,160 --> 01:01:41,560
Speaker 5: a bit funny with like inventry limits like how much

1395
01:01:41,600 --> 01:01:44,040
Speaker 5: you can store there in their warehouses and stuff, So

1396
01:01:44,160 --> 01:01:46,840
Speaker 5: we might send our product to our third party partner

1397
01:01:47,000 --> 01:01:50,240
Speaker 5: in the USA and then cool, if we think we're

1398
01:01:50,280 --> 01:01:52,520
Speaker 5: running down on a bit we'll get them to ship

1399
01:01:52,640 --> 01:01:56,240
Speaker 5: a few boxes over to Amazon and then Amazon will

1400
01:01:56,240 --> 01:01:57,440
Speaker 5: fulfill the orders to the customer.

1401
01:01:57,760 --> 01:02:03,680
Speaker 8: You said earlier that you have community givebacks, yeah, and partnerships.

1402
01:02:03,680 --> 01:02:06,040
Speaker 2: When I'm swimming community centers.

1403
01:02:05,880 --> 01:02:09,560
Speaker 8: Yeah, it's part of that, the giveaway of the caps,

1404
01:02:09,880 --> 01:02:13,640
Speaker 8: because I could see especially schools where it's predominantly black,

1405
01:02:13,640 --> 01:02:17,400
Speaker 8: with women and men cut of color, having that as

1406
01:02:17,400 --> 01:02:19,720
Speaker 8: the official cap of the team or the school. Now

1407
01:02:19,760 --> 01:02:23,800
Speaker 8: you have contracts with school districts, yeah, universities and eventually,

1408
01:02:23,880 --> 01:02:27,520
Speaker 8: like I could see countries yeah, right where you're the

1409
01:02:27,520 --> 01:02:29,240
Speaker 8: official brand of the country.

1410
01:02:29,280 --> 01:02:31,560
Speaker 4: Definitely. That's that's the hope and that's the plan to

1411
01:02:31,560 --> 01:02:31,920
Speaker 4: be honest.

1412
01:02:31,920 --> 01:02:35,040
Speaker 5: Already, like there are swimming clubs just like small clubs

1413
01:02:35,400 --> 01:02:37,200
Speaker 5: or like you know, affiliates where we would just give

1414
01:02:37,200 --> 01:02:38,720
Speaker 5: them the caps for free and just say yeah, like

1415
01:02:38,760 --> 01:02:40,840
Speaker 5: you know, do your thing, like you know, give them

1416
01:02:40,880 --> 01:02:43,320
Speaker 5: to people who need them and stuff, you know, obviously

1417
01:02:43,360 --> 01:02:46,240
Speaker 5: like financial donations as well, where we can donate to

1418
01:02:46,600 --> 01:02:49,200
Speaker 5: some of these kind of non profit organizations to help

1419
01:02:49,400 --> 01:02:52,400
Speaker 5: push what they're doing. And it just builds a community,

1420
01:02:52,480 --> 01:02:55,720
Speaker 5: builds it, you know, builds the brand, and I feel

1421
01:02:55,720 --> 01:02:58,680
Speaker 5: like we feel it's our duty to not just sit

1422
01:02:58,720 --> 01:03:01,680
Speaker 5: there and say, run an inclusive a brand and we're

1423
01:03:01,680 --> 01:03:04,000
Speaker 5: for everyone, but then we're not actually putting our money

1424
01:03:04,040 --> 01:03:05,720
Speaker 5: in our mouth is and actually like back in that

1425
01:03:05,800 --> 01:03:06,440
Speaker 5: and supporting it.

1426
01:03:06,480 --> 01:03:11,160
Speaker 7: So yeah, interesting. Yeah, I just like one last question

1427
01:03:11,160 --> 01:03:15,280
Speaker 7: about this fulfillment Oh so can you just explain that

1428
01:03:15,320 --> 01:03:20,040
Speaker 7: to me again? So you have a fulfillment center in America? Yeah,

1429
01:03:20,040 --> 01:03:22,720
Speaker 7: but then and actually singing the they're just actually when

1430
01:03:22,720 --> 01:03:25,640
Speaker 7: the order gives made, it gives to the fulfillment center,

1431
01:03:25,680 --> 01:03:27,440
Speaker 7: and then the for filming center centers to Amazon.

1432
01:03:27,520 --> 01:03:29,959
Speaker 5: So yes, so basically sorry, what I meant was, Okay,

1433
01:03:29,960 --> 01:03:33,200
Speaker 5: if we've got like a logistic company in America, so

1434
01:03:33,240 --> 01:03:36,320
Speaker 5: if we get an order for our website, say for example,

1435
01:03:36,640 --> 01:03:39,080
Speaker 5: then they could fulfill that order director directly.

1436
01:03:39,160 --> 01:03:39,360
Speaker 4: Yeah.

1437
01:03:39,640 --> 01:03:41,880
Speaker 5: But then obviously if we were like, okay, cool, we

1438
01:03:41,880 --> 01:03:43,760
Speaker 5: need to get product to Amazons, we're running low.

1439
01:03:44,280 --> 01:03:46,440
Speaker 7: They have they have enough, they have enough product where

1440
01:03:46,440 --> 01:03:47,240
Speaker 7: they can send it to Amazing.

1441
01:03:47,320 --> 01:03:48,960
Speaker 5: Yeah exactly, So we'll have this out where they might

1442
01:03:49,000 --> 01:03:51,920
Speaker 5: be able to just send the box over the gap.

1443
01:03:51,760 --> 01:03:54,439
Speaker 7: And stuff you just buy you just buying bulk. Yeah,

1444
01:03:54,560 --> 01:03:57,920
Speaker 7: by like you know, three thousand caps.

1445
01:03:57,720 --> 01:04:01,680
Speaker 5: I mean yeah, I think last year we'd ordered like

1446
01:04:01,760 --> 01:04:02,960
Speaker 5: fifty two thousand.

1447
01:04:02,920 --> 01:04:06,840
Speaker 7: Two thousand cares, keep some in UK in your spot

1448
01:04:07,360 --> 01:04:10,200
Speaker 7: that you can send out yourself in the UKA, some

1449
01:04:10,360 --> 01:04:13,919
Speaker 7: in America for the American customers, and then you send

1450
01:04:13,960 --> 01:04:15,560
Speaker 7: Amazon whenever they need it.

1451
01:04:15,640 --> 01:04:16,160
Speaker 4: Yeah exactly.

1452
01:04:16,280 --> 01:04:18,160
Speaker 7: You just check the numbers to see you you run

1453
01:04:18,240 --> 01:04:18,520
Speaker 7: and low.

1454
01:04:18,640 --> 01:04:20,440
Speaker 5: It's essentially but that's I mean, that's one of the

1455
01:04:20,440 --> 01:04:23,600
Speaker 5: hardest parts as well of managing the b the logistics

1456
01:04:23,760 --> 01:04:26,960
Speaker 5: does that Michael predominantly, he is the guy. But to

1457
01:04:27,000 --> 01:04:28,960
Speaker 5: be honest with you, man, that's you know, I've been

1458
01:04:29,000 --> 01:04:32,200
Speaker 5: speaking to other e comm guys you know that I've

1459
01:04:32,240 --> 01:04:35,720
Speaker 5: met just through like communities and stuff, and everyone seems

1460
01:04:35,720 --> 01:04:37,400
Speaker 5: to be having the same issue where it's like cool,

1461
01:04:37,560 --> 01:04:39,960
Speaker 5: getting the stock in and getting it back out is

1462
01:04:40,880 --> 01:04:43,439
Speaker 5: such a challenge for everyone when you've got we've got

1463
01:04:43,720 --> 01:04:46,560
Speaker 5: eight different colors now across you know, five different sizes,

1464
01:04:46,800 --> 01:04:48,840
Speaker 5: and now we've got a bunch of other products and

1465
01:04:49,120 --> 01:04:50,680
Speaker 5: it's a bit of a juggling.

1466
01:04:50,360 --> 01:04:53,200
Speaker 7: Acts managering everything. You running low here, yeah, yeah, it

1467
01:04:53,240 --> 01:04:54,720
Speaker 7: doesn't selling, yeah, yeah.

1468
01:04:55,680 --> 01:04:58,040
Speaker 2: Exactly, not putting that line pink out anymore.

1469
01:04:59,240 --> 01:05:02,080
Speaker 7: That stuff that things given with us like for our merchants, like,

1470
01:05:02,080 --> 01:05:05,520
Speaker 7: all right, the T shirts always do good, a hoodie

1471
01:05:05,600 --> 01:05:08,000
Speaker 7: might do good, but one color might not do good.

1472
01:05:08,000 --> 01:05:10,040
Speaker 7: The crew neck might not. You're gonna know because you

1473
01:05:10,080 --> 01:05:12,720
Speaker 7: don't want to just have a bunch of random stuff

1474
01:05:12,720 --> 01:05:15,280
Speaker 7: that's not selling exactly. Then you gotta do flash shills

1475
01:05:15,280 --> 01:05:17,200
Speaker 7: to try to get rid of it. Yeah, you do

1476
01:05:17,240 --> 01:05:18,160
Speaker 7: Black Friday sales.

1477
01:05:18,280 --> 01:05:19,680
Speaker 4: We haven't yet. We haven't.

1478
01:05:19,720 --> 01:05:21,160
Speaker 5: I think next year is going to be I'll probably

1479
01:05:21,440 --> 01:05:24,520
Speaker 5: be altory. This year even will be our first proper

1480
01:05:24,520 --> 01:05:26,480
Speaker 5: Black Friday. I think, yeah, we've never done one. We

1481
01:05:26,600 --> 01:05:29,400
Speaker 5: never really do like I've done like flashlsthing like that.

1482
01:05:29,440 --> 01:05:32,400
Speaker 5: But I think it's it's probably something that we will

1483
01:05:32,640 --> 01:05:32,920
Speaker 5: look at.

1484
01:05:33,040 --> 01:05:34,439
Speaker 7: You have a high ticket cost.

1485
01:05:34,560 --> 01:05:39,680
Speaker 5: I don't high cost iron well. I think when we

1486
01:05:39,840 --> 01:05:42,960
Speaker 5: hit the swim where that will probably be. That will

1487
01:05:43,000 --> 01:05:47,760
Speaker 5: probably like bathing suits, yeah, you know, looking at kind

1488
01:05:47,760 --> 01:05:50,080
Speaker 5: of like yeah, things like wet suits and stuff you

1489
01:05:50,080 --> 01:05:52,240
Speaker 5: can't really get people struggle with get wet suits for

1490
01:05:52,240 --> 01:05:53,280
Speaker 5: biggest sizes and stuff.

1491
01:05:53,840 --> 01:05:54,120
Speaker 2: You know.

1492
01:05:55,520 --> 01:05:57,680
Speaker 5: The much is like we want to do it for

1493
01:05:57,800 --> 01:05:59,440
Speaker 5: night so like this is like organic cotton.

1494
01:06:00,400 --> 01:06:02,880
Speaker 4: Want to do nice stuff. So the price points they're

1495
01:06:02,920 --> 01:06:03,800
Speaker 4: not crazy.

1496
01:06:03,640 --> 01:06:05,280
Speaker 5: Like for what we have to pay for them, but

1497
01:06:05,680 --> 01:06:09,800
Speaker 5: you know, it's probably a higher price point for you know,

1498
01:06:10,160 --> 01:06:13,120
Speaker 5: in general, but for what it is, it's not crazy compared.

1499
01:06:13,400 --> 01:06:16,360
Speaker 7: Yeah, man, it's dope.

1500
01:06:16,400 --> 01:06:16,600
Speaker 9: Man.

1501
01:06:17,240 --> 01:06:19,480
Speaker 7: Yeah, I appreciate you taking the time and come sit

1502
01:06:19,520 --> 01:06:19,760
Speaker 7: with us.

1503
01:06:19,840 --> 01:06:20,400
Speaker 4: I appreciate you.

1504
01:06:20,440 --> 01:06:24,240
Speaker 7: Guys. Everybody go support how can they purchase? Talking about

1505
01:06:24,240 --> 01:06:27,200
Speaker 7: the social media, the website or that stuff.

1506
01:06:27,000 --> 01:06:27,560
Speaker 4: Yeah, exactly.

1507
01:06:27,560 --> 01:06:31,160
Speaker 5: So the social media is sole Cap Official. The website

1508
01:06:31,200 --> 01:06:34,280
Speaker 5: is soul cap dot com and you know, yeah, you

1509
01:06:34,320 --> 01:06:36,000
Speaker 5: can go through there those that's where you can get

1510
01:06:36,000 --> 01:06:39,000
Speaker 5: the products. So check out our stuff, check out our socials. Yeah,

1511
01:06:39,040 --> 01:06:39,680
Speaker 5: appreciate that.

1512
01:06:40,240 --> 01:06:42,640
Speaker 7: Support the black entrepreneurs.

1513
01:06:42,720 --> 01:06:44,640
Speaker 2: You might have solved the problem in my household.

1514
01:06:45,480 --> 01:06:49,040
Speaker 7: How is the pub with black entrepreneurship community in the

1515
01:06:49,120 --> 01:06:49,840
Speaker 7: UK and London.

1516
01:06:50,080 --> 01:06:51,240
Speaker 4: It's great, It's great.

1517
01:06:51,360 --> 01:06:53,360
Speaker 5: I think, Like to be honest with you, I'm like

1518
01:06:53,400 --> 01:06:55,080
Speaker 5: I said, I've recently just had a kid, So I'm

1519
01:06:55,120 --> 01:06:58,440
Speaker 5: not like thank you. Yeah, I'm not like out and

1520
01:06:58,520 --> 01:07:01,280
Speaker 5: active and that kind of stuff. So and like with

1521
01:07:01,440 --> 01:07:04,160
Speaker 5: the nine to five and the business, I'm not busy.

1522
01:07:04,200 --> 01:07:05,960
Speaker 5: But for me, like I always just want to connect

1523
01:07:06,000 --> 01:07:08,640
Speaker 5: with people. I always if I see people who have

1524
01:07:08,720 --> 01:07:11,000
Speaker 5: got businesses, we are doing stuff, I'll always be like, yeah,

1525
01:07:11,160 --> 01:07:13,640
Speaker 5: let me support Share buy their products.

1526
01:07:13,960 --> 01:07:14,640
Speaker 4: You know what I'm saying.

1527
01:07:14,840 --> 01:07:17,840
Speaker 5: I always want to support you know other not even

1528
01:07:17,880 --> 01:07:20,440
Speaker 5: just black man, any entrepreneurs where people are trying to

1529
01:07:20,480 --> 01:07:22,760
Speaker 5: do stuff, people are trying to do good things as well,

1530
01:07:23,000 --> 01:07:24,400
Speaker 5: Like definitely always want to support that.

1531
01:07:24,480 --> 01:07:27,320
Speaker 7: So yeah, Troy House, keep it on.

1532
01:07:27,600 --> 01:07:28,040
Speaker 2: Yeah, man.

1533
01:07:28,080 --> 01:07:31,960
Speaker 3: Shout out to everybody across the world, all our earners everywhere.

1534
01:07:32,000 --> 01:07:35,560
Speaker 8: Man, we are indebted to you. Y'all have spread the word.

1535
01:07:35,680 --> 01:07:37,600
Speaker 8: Y'all told a friend to tell a friend. That's why

1536
01:07:37,600 --> 01:07:39,400
Speaker 8: we're able to do things like this, come to the UK,

1537
01:07:39,600 --> 01:07:43,880
Speaker 8: go to Legosgeria, egy of Jamaica. It's because of all

1538
01:07:43,880 --> 01:07:45,320
Speaker 8: the support that you have been given us. So shout

1539
01:07:45,320 --> 01:07:48,080
Speaker 8: out to y'all and shout out to SOCAP. I will

1540
01:07:48,080 --> 01:07:51,160
Speaker 8: definitely be getting a few. Keep rocking with a shout

1541
01:07:51,160 --> 01:07:54,240
Speaker 8: out to everybody. That's personal. I merged so we spoke

1542
01:07:54,280 --> 01:07:56,360
Speaker 8: about it here. So yeah, man, lovers love.

1543
01:07:56,640 --> 01:07:58,919
Speaker 7: Yeah, shout to my god Jacks again trying to tape

1544
01:07:59,000 --> 01:08:02,760
Speaker 7: London for for facilitating us in the hospitality.

1545
01:08:02,360 --> 01:08:04,480
Speaker 2: And shout out to the art being Shout them out.

1546
01:08:04,680 --> 01:08:09,400
Speaker 7: Yahres Art and Parry Uh Thank you guys for rocking

1547
01:08:09,440 --> 01:08:10,480
Speaker 7: with us. We'll see you next week.

1548
01:08:10,640 --> 01:08:11,520
Speaker 2: Peace pease.

1549
01:08:13,400 --> 01:08:18,280
Speaker 6: My graduates from my school being forced back drop bag

1550
01:08:18,360 --> 01:08:21,719
Speaker 6: drop my drop backdrop drop.

1551
01:08:32,640 --> 01:08:36,520
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