WEBVTT - Chris Benchetler

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<v Speaker 1>Welcome, Welcome, Welcome back the Bob Left That's podcast. My

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<v Speaker 1>guest today is skier artist filmmaker Chris ben Scheffler. Chris,

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<v Speaker 1>how'd you get involved with the Grateful?

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<v Speaker 2>Did straight to the punch? That is a long winded question.

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<v Speaker 2>Luckily we're on a long form podcast here. Ah. I

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<v Speaker 2>got introduced to the music by let's call him an uncle.

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<v Speaker 2>He's a family friend, but he comes to all the

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<v Speaker 2>holidays and has been a part of my life for

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<v Speaker 2>quite some time now. And he's been following him since

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<v Speaker 2>he was sixteen and gone to many, many hundreds of

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<v Speaker 2>shows and listened to him in the car pretty NonStop.

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<v Speaker 2>And it's slowly in my early twenties, just started infiltrating,

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<v Speaker 2>infiltrating my mind a little bit, and I started listening

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<v Speaker 2>into them more and more. And it is very synonymous

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<v Speaker 2>with mountain culture and growing up in the mountains and

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<v Speaker 2>being a skier. It was always around and always something

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<v Speaker 2>that I was really into, and so I just kept

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<v Speaker 2>getting more into it. And then twenty sixteen, when Dead

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<v Speaker 2>and Co started touring, I believe that was when it

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<v Speaker 2>was might have been twenty fifteen. He took me to

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<v Speaker 2>my first show and I got to see the magic

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<v Speaker 2>in person and just see Shakedown Street and see the community,

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<v Speaker 2>and I was hooked ever since. And then around that time,

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<v Speaker 2>I picked up a guitar started playing songs myself, and

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<v Speaker 2>then it just kept going. And I can keep talking

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<v Speaker 2>if you want, because then we'll go.

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<v Speaker 1>Into no no keeping talking.

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<v Speaker 2>I'm listening, Okay, Okay, Well, I just don't want to

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<v Speaker 2>say too much. But then it keep fast forwarding. Get

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<v Speaker 2>to twenty eighteen. An offer comes across my desk to

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<v Speaker 2>help make some Grateful Dead skis. The Grateful Dead had

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<v Speaker 2>success in the snowboard community with Burton Snowboards for a

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<v Speaker 2>few years, and I have my own skis that I

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<v Speaker 2>designed with Atomic. I'm also an artist, so I do

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<v Speaker 2>the artwork on my skis, and I'm also a fan

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<v Speaker 2>of the music at this point a big fan. And

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<v Speaker 2>then I get the offer to do do a ski

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<v Speaker 2>with the Grateful Dead. And instead of just putting artwork

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<v Speaker 2>on a ski, because I'm an artist both on skis

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<v Speaker 2>and with my paintbrush, I wanted to create something more meaningful.

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<v Speaker 2>So through that process I get introduced to Mark Pinkis

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<v Speaker 2>and David Lemieux, and I pitched them this concept of

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<v Speaker 2>Fire on the Mountain, which was a film.

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<v Speaker 1>Okay, okay, second, okay, you're sitting in Mammoth Lakes, You're

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<v Speaker 1>fucking around. All of a sudden you get an email

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<v Speaker 1>out of the bloom about the Grateful Dead.

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<v Speaker 2>It's not entirely out of the blue. I'm glad we're

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<v Speaker 2>backtracking here. So uh, this guy Todd Jones, who owns

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<v Speaker 2>a production company in the ski world called Teton Gravity Research.

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<v Speaker 2>His son skis on My skis on Atomic, and we

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<v Speaker 2>were doing this little film in Mammoth kind of born

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<v Speaker 2>on Bent because I called my skis the Bent Chetler

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<v Speaker 2>because my last name is Ben Chetler and the skis

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<v Speaker 2>are rockered, so little play on words there. We're filming.

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<v Speaker 2>I'm playing guitar. I also have a nice vinyl collection.

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<v Speaker 2>Dead is a part of that vinyl collection. I can't

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<v Speaker 2>quite recall if a record was playing, or if I

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<v Speaker 2>was playing Ripple or going down the Road. And Todd

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<v Speaker 2>had this light bulb moment because this other gentleman, Brian Francis,

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<v Speaker 2>was moving from New York and helping Todd launch an

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<v Speaker 2>apparel business within TGR and Brian Francis had done a

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<v Speaker 2>dead license on some shoes. I don't believe it was Nike,

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<v Speaker 2>but some shoes or something. Previously in New York, Brian

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<v Speaker 2>asked Todd, do you know any ski companies that would

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<v Speaker 2>want to do a Grateful Dead license? Todd sitting on

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<v Speaker 2>my couch, We're playing dead music, and the light bulb

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<v Speaker 2>hit him. He introduced me to Brian, and then the

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<v Speaker 2>story continues to unfold from there.

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<v Speaker 1>Okay, Mark pinkis who runs Rhino Records, which distributes the

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<v Speaker 1>Grateful Dead stuff. You reach out to them and tell

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<v Speaker 1>us exactly what you pitch them.

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<v Speaker 2>You're testing my memory here. I pitch them a concept

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<v Speaker 2>because I'm a fan of the music, because I'm a filmmaker,

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<v Speaker 2>and because of my past life experience. I had this

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<v Speaker 2>concept to invent led skeleton suits and make these skis

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<v Speaker 2>with the Grateful Dead and make a film that was

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<v Speaker 2>inspired by their improvisational music. Because their improvisation ties directly

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<v Speaker 2>into how we ski and snowboard and surf and move

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<v Speaker 2>through the mountains and kind of riding the pulse of

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<v Speaker 2>the universe, if you will. It's very connected to music.

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<v Speaker 2>So I pitched this idea. Mark didn't get it, so

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<v Speaker 2>I tell Mammoth Mountain, who's another sponsor and supporter of mine,

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<v Speaker 2>that we I'm gonna be doing this ski with the

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<v Speaker 2>Grateful Dead, and we are going to be licensing their music.

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<v Speaker 2>And I stretched the truth a little bit because at

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<v Speaker 2>that point Mark did not agree to me licensing the music.

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<v Speaker 2>So I knew I believed in myself enough that my

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<v Speaker 2>concept and my past experience. I did another night film

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<v Speaker 2>years prior with a company called Sweet Grass, and the

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<v Speaker 2>movie was called Afterglow, and so I knew what was

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<v Speaker 2>possible and I knew what was living within my head.

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<v Speaker 2>So we filmed the segment at Mammoth, sent it to

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<v Speaker 2>Pinkis and Lemieux and they gave two thumbs up.

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<v Speaker 1>Basically, Okay, you're gonna make a film. How much money

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<v Speaker 1>were you asking what was the budget?

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<v Speaker 2>The budget was not nearly enough. It was a passion

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<v Speaker 2>project and it was there was no real budget because I,

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<v Speaker 2>as an artist, tend to create these things and invest

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<v Speaker 2>in myself, believing in this overall creation of the artwork.

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<v Speaker 2>So the budget was coming from there was you know,

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<v Speaker 2>tens of thousands of dollars from the Atomics and Mammoth

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<v Speaker 2>and these places. And then of course Mammoth was putting

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<v Speaker 2>in resources like cat hours and employees and operators and

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<v Speaker 2>all of these things. So I was scrummaging together money

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<v Speaker 2>anywhere and everywhere I could to create this concept and

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<v Speaker 2>through sponsors, through different outlets and fundraising, just like you

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<v Speaker 2>do to make an indie film.

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<v Speaker 1>I guess, okay, you have the concept. Does the ski

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<v Speaker 1>come out before or simultaneously with simultaneously?

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<v Speaker 2>So this concept was to be a marketing effort and

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<v Speaker 2>an art piece that would tie directly to the skis

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<v Speaker 2>Because of my relationships with other brands, I then tied in.

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<v Speaker 2>I introduced The Grateful Dead to Smartwroll and some of

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<v Speaker 2>my other sponsors and TGR obviously, so I gave this

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<v Speaker 2>film in this concept. I directed it and produced it

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<v Speaker 2>and created it, and then I gave it to them

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<v Speaker 2>for distribution. And at that time, Brian was launching the

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<v Speaker 2>apparel business which then licensed TG licensed Grateful Dead as well.

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<v Speaker 2>So it was this big, this big uh I guess

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<v Speaker 2>capsule if you will, of different products and the film

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<v Speaker 2>and all of these things that just kept growing and growing.

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<v Speaker 2>That will obviously get into as you continue to ask

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<v Speaker 2>me questions here, But.

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<v Speaker 1>Okay, if someone wants to see the film today. Can

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<v Speaker 1>they They can?

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<v Speaker 2>It is on YouTube for free.

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<v Speaker 1>Fire on the Mountain is okay, let's go back a second.

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<v Speaker 1>You're gonna make this ski with the Grateful Dead. How

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<v Speaker 1>do you decide how many to make?

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<v Speaker 2>That is negotiated between the Grateful Dead and Atomic Skis,

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<v Speaker 2>and they wanted something valuable. There was work on my end.

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<v Speaker 2>Atomic is an Austrian based ski company. The Grateful Dead

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<v Speaker 2>are not big in Austria. I had to educate them

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<v Speaker 2>on what the Grateful Dead was, why it was so

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<v Speaker 2>important to me all of these things. And they believe

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<v Speaker 2>in me through the decade plus of what we had

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<v Speaker 2>created together and the success of my skis, so they

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<v Speaker 2>trust me. And so the first release we did was

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<v Speaker 2>not a lot of skis. I want to say it

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<v Speaker 2>was three to four hundred skis or so. I can't

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<v Speaker 2>even recall the number, but they sold out immediately. So

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<v Speaker 2>then the Grateful Dead and Atomic worked on the second

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<v Speaker 2>year after things kept going, and I think our second

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<v Speaker 2>release was around fifteen hundred pairs. And then that's all

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<v Speaker 2>dictated by I mean, I know you're a skier just

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<v Speaker 2>based on our conversations at the sphere, but that's all

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<v Speaker 2>dictated by all the different brands and how successful Atomic

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<v Speaker 2>is and what wastewidth ski you're gonna put it on,

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<v Speaker 2>and all of the things. And I was putting it

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<v Speaker 2>on a powder ski, which inherently sells less skis just

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<v Speaker 2>because there's not as many powder skiers as normal skiers

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<v Speaker 2>out there.

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<v Speaker 1>Okay, is this relationship with Atomic the Grateful Dead played out?

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<v Speaker 1>Or will there be any skis in the future.

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<v Speaker 2>There will definitely be skis in the future. There's a

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<v Speaker 2>pair of sitting in Bernie's office right now.

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<v Speaker 1>So Bernie Bob Weir's manager. Okay, In any event, you

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<v Speaker 1>get the go too to make this ski, how do

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<v Speaker 1>you come up with the concept and the artwork you're

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<v Speaker 1>going to employ.

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<v Speaker 2>Luckily, my creation of art is the same, and I

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<v Speaker 2>just approach it with an open mind and an open heart.

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<v Speaker 2>I don't I obviously have decades of iconography to pull from,

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<v Speaker 2>but I wanted something to be an extension of me

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<v Speaker 2>and a representation of my love for the music and

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<v Speaker 2>the deep history of some of that iconography. I'm putting

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<v Speaker 2>my own spin and twist on all of these things.

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<v Speaker 2>So how I paint is quite literally and figuratively, just

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<v Speaker 2>with colors, and compositions and emotion, and I don't go

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<v Speaker 2>to the canvas being like I'm going to paint a

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<v Speaker 2>skeleton right now. I start with fluid acrylics and I

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<v Speaker 2>let the paint kind of do its thing, and through

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<v Speaker 2>the process of days, weeks, months, that starts to take shape.

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<v Speaker 2>And I just help bring this painting out into the

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<v Speaker 2>world kind of through me as a as a vessel,

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<v Speaker 2>if you will. So I just paint a lot in

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<v Speaker 2>my studio, and then once I land on something that

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<v Speaker 2>I feel represents what I want it to represent, I

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<v Speaker 2>then take a ski template on the computer with my

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<v Speaker 2>art scanned in, and then I start moving the template

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<v Speaker 2>around the different pieces of artwork, deciding compositionally what looks

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<v Speaker 2>good onto long pairs of skis and so on and

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<v Speaker 2>so forth.

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<v Speaker 1>So, okay, this is the first project, but you've continued

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<v Speaker 1>to work a lot with the Grateful Dead. Tell me

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<v Speaker 1>I have.

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<v Speaker 2>So let's just stay on this project for a moment.

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<v Speaker 2>So I send the footage to David and Mark. They

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<v Speaker 2>obviously get Bernie's sign off on it as well, and

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<v Speaker 2>then I need someone to narrate the film. So that

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<v Speaker 2>same friend that introduced me to the Dead is also

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<v Speaker 2>vary into traditional sports. I do not play any traditional sports,

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<v Speaker 2>nor do I watch them on television. Really, and I

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<v Speaker 2>knew who Bill Walton was more from the dead community.

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<v Speaker 2>So my friend Conrad and David Lemieux suggests that I

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<v Speaker 2>reach out to Bill Walton to do this, to see

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<v Speaker 2>if he'll be willing to narrate my film. So I

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<v Speaker 2>sent a cold call or an email in this case,

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<v Speaker 2>to Bill Walton explaining my whole idea. He deletes it,

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<v Speaker 2>moves on to the next thing. But luckily, as I

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<v Speaker 2>explained earlier, I have a very successful scheme of atomic

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<v Speaker 2>His assistant at the time owned a pair of my skis,

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<v Speaker 2>knew who I was, brought the email back out of

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<v Speaker 2>the trash, and Bill read it again. Didn't understand it still,

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<v Speaker 2>so Bill, I left my phone number. Bill cold calls me.

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<v Speaker 2>It's like, first I believe he told me. He called

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<v Speaker 2>Pinkus and Lemieux to verify that I was really who

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<v Speaker 2>I said I was, and they confirmed. Bill calls me.

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<v Speaker 2>We end up talking for an hour or more and

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<v Speaker 2>have He just had a lot of passion and was

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<v Speaker 2>very happy and inspired by what I was hoping to

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<v Speaker 2>accomplish and what I was creating and signed up to

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<v Speaker 2>help me, help me to bring it to life. So

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<v Speaker 2>we go and record Bill Walton for the narration. Then

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<v Speaker 2>a lot of other things happened. There's other sports within

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<v Speaker 2>this film, and Rob Machado is a surfer Hall of

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<v Speaker 2>Fame surfer and a very good friend of mine. He

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<v Speaker 2>actually lives in San Diego and knows the Machado family

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<v Speaker 2>and the Walton families know each other. There was more

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<v Speaker 2>synergy happening as this continued to unfold, and then Bill,

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<v Speaker 2>it was we were releasing the film at the World

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<v Speaker 2>of McIntosh. Our world premiere was going to be World

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<v Speaker 2>of McIntosh in New York, which they did the Wall

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<v Speaker 2>of Sound for the Dead in nineteen seventy four, I believe,

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<v Speaker 2>and Bill's birthday was the following day, and Dead and Co.

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<v Speaker 2>Were playing at NASA Coliseum or I don't know if

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<v Speaker 2>I pronounced that correctly. They were playing at NASA, and

0:13:55.360 --> 0:13:59.679
<v Speaker 2>he came to our world premiere we were doing a

0:13:59.760 --> 0:14:04.839
<v Speaker 2>Q hosted by GQ. Bill kicked off Will Welch, who

0:14:05.040 --> 0:14:08.440
<v Speaker 2>was director or editor in chief of GQ, I believe,

0:14:08.480 --> 0:14:11.240
<v Speaker 2>and brought up Mickey Hart on stage and then so

0:14:11.360 --> 0:14:14.840
<v Speaker 2>that was my introduction in person to Mickey. We did

0:14:14.840 --> 0:14:18.920
<v Speaker 2>this Q and A together talked. Then Carol invited my

0:14:19.000 --> 0:14:21.960
<v Speaker 2>wife and Rob and a few of us to the

0:14:22.000 --> 0:14:26.120
<v Speaker 2>show the following night. Carol is Mickey's wife, and we

0:14:26.200 --> 0:14:30.880
<v Speaker 2>went to the show and things just kept building and progressing.

0:14:31.000 --> 0:14:37.120
<v Speaker 2>And then fast forward to COVID and Bill's relationship with ESPN,

0:14:37.360 --> 0:14:40.200
<v Speaker 2>and we had all of these amazing photos that were

0:14:40.200 --> 0:14:43.200
<v Speaker 2>gonna go unseen just because print is not what it

0:14:43.240 --> 0:14:46.920
<v Speaker 2>once was. So I pitched once again to Mark and

0:14:46.960 --> 0:14:50.120
<v Speaker 2>Bernie and David to do a coffee table book and

0:14:50.240 --> 0:14:55.120
<v Speaker 2>a vinyl LP of the soundtrack. And so I created

0:14:55.120 --> 0:14:59.760
<v Speaker 2>this big coffee table book size of a vinyl record,

0:15:00.080 --> 0:15:03.240
<v Speaker 2>and in conjunction with that, I called Bill again and

0:15:03.320 --> 0:15:06.080
<v Speaker 2>asked if he'd be willing to do a behind the

0:15:06.120 --> 0:15:09.520
<v Speaker 2>scenes to kind of talk about his involvement. So he

0:15:09.560 --> 0:15:12.960
<v Speaker 2>introduced me to Burke Magnus over at ESPN and we

0:15:13.000 --> 0:15:17.200
<v Speaker 2>did a sixty minute special. Once again, Micky got involved

0:15:17.240 --> 0:15:20.520
<v Speaker 2>with us. We all did some Zoom interviews, had this wonderful,

0:15:21.400 --> 0:15:28.040
<v Speaker 2>wonderful release on ESPN that was widely appreciated, I guess

0:15:28.120 --> 0:15:31.440
<v Speaker 2>you could say, And my relationship with Mickey and Bill

0:15:31.600 --> 0:15:35.280
<v Speaker 2>kept growing fast forward to twenty twenty three Dead We're

0:15:35.320 --> 0:15:38.400
<v Speaker 2>doing their final tour, and Mickey wanted to use the

0:15:38.400 --> 0:15:42.960
<v Speaker 2>footage for drums in Space, and so I sent him

0:15:43.000 --> 0:15:45.240
<v Speaker 2>all the footage that he wanted to use and that

0:15:45.560 --> 0:15:49.240
<v Speaker 2>was great. And then keep fast forwarding, I learned about

0:15:49.240 --> 0:15:52.880
<v Speaker 2>the Sphere. I called Bill and Mickey asked Mickey what

0:15:53.040 --> 0:15:56.280
<v Speaker 2>he had planned for his drums and space for the Sphere,

0:15:56.320 --> 0:16:00.160
<v Speaker 2>and pitched him this whole concept of his rhythm and

0:16:00.200 --> 0:16:03.600
<v Speaker 2>his drumming bringing the mountains to life. So Mickey came

0:16:03.720 --> 0:16:06.840
<v Speaker 2>up to Mammoth, we shipped his drums, We built this huge,

0:16:06.880 --> 0:16:09.920
<v Speaker 2>beautiful sculpture, and Mickey played the drums as we were

0:16:10.000 --> 0:16:12.840
<v Speaker 2>jumping over him, and we had all this incredible footage

0:16:12.840 --> 0:16:16.440
<v Speaker 2>that we're creating for another film and so on and

0:16:16.480 --> 0:16:18.800
<v Speaker 2>so forth. And then it was part of his drums

0:16:18.800 --> 0:16:22.520
<v Speaker 2>and Face at the Sphere, which you and I watched together,

0:16:23.080 --> 0:16:29.440
<v Speaker 2>which was great.

0:16:32.800 --> 0:16:36.320
<v Speaker 1>Okay, just to get into technology here, you shoot this

0:16:36.360 --> 0:16:40.560
<v Speaker 1>stuff at Mammoth with Mickey. Is it as simple as saying,

0:16:40.720 --> 0:16:43.560
<v Speaker 1>project this in the sphere or do you have to

0:16:43.600 --> 0:16:45.640
<v Speaker 1>go through all these different chapters to get it so

0:16:45.680 --> 0:16:46.920
<v Speaker 1>you can see it at the sphere.

0:16:47.520 --> 0:16:50.760
<v Speaker 2>There's hundreds of chapters to get it there. Yes, so

0:16:50.880 --> 0:16:57.000
<v Speaker 2>we there was a lot of complications. But the Sphere

0:16:57.040 --> 0:16:59.520
<v Speaker 2>team also came up to Mammoth. They have a camera

0:16:59.600 --> 0:17:03.560
<v Speaker 2>called Big Sky Camera. I don't pretend to know anything

0:17:03.680 --> 0:17:06.119
<v Speaker 2>about the technological side of that, but it shoots out

0:17:06.160 --> 0:17:09.080
<v Speaker 2>a very high resolution and they invented it specific for

0:17:09.119 --> 0:17:12.240
<v Speaker 2>the Sphere. It shoots in a certain way. So we

0:17:12.320 --> 0:17:15.160
<v Speaker 2>had their team come up. We had cranes for their team.

0:17:15.600 --> 0:17:18.280
<v Speaker 2>How should I say this. I took every effort possible

0:17:18.320 --> 0:17:20.080
<v Speaker 2>to make it as good as it could possibly be,

0:17:21.160 --> 0:17:24.360
<v Speaker 2>and all the while not knowing if the camera could

0:17:24.400 --> 0:17:26.600
<v Speaker 2>shoot in that low of light because we were shooting

0:17:26.640 --> 0:17:28.960
<v Speaker 2>at night, and if the camera shoots that well in

0:17:29.000 --> 0:17:31.040
<v Speaker 2>the cold, and there was a lot of limitations up

0:17:31.080 --> 0:17:34.359
<v Speaker 2>against me. So I had my team of filmers capturing

0:17:34.520 --> 0:17:39.040
<v Speaker 2>additional eight K resolution content. Because we're making a film

0:17:39.520 --> 0:17:42.280
<v Speaker 2>in conjunction with The Grateful Dead as I don't want

0:17:42.280 --> 0:17:44.119
<v Speaker 2>to call it a sequel because it's not. It's just

0:17:44.200 --> 0:17:47.399
<v Speaker 2>an abstract art piece and an extension of the last film.

0:17:47.440 --> 0:17:50.720
<v Speaker 2>But we were already working towards something and so when

0:17:50.720 --> 0:17:54.199
<v Speaker 2>I learned about the Sphere, I talked to Mickey we

0:17:54.280 --> 0:17:57.800
<v Speaker 2>added this whole element to it, and then the Sphere

0:17:57.800 --> 0:18:00.399
<v Speaker 2>team came up and those shots actually didn't end up

0:18:00.400 --> 0:18:03.080
<v Speaker 2>working because of those things that I mentioned, because of

0:18:03.640 --> 0:18:06.239
<v Speaker 2>I think the cold, because of certain lighting things, and

0:18:06.760 --> 0:18:09.680
<v Speaker 2>a number of things. So our footage ended up saving

0:18:10.359 --> 0:18:13.280
<v Speaker 2>the show to some degree. And because, as you saw

0:18:13.280 --> 0:18:16.879
<v Speaker 2>in Drums and Space, because it was built in Notch

0:18:16.960 --> 0:18:23.119
<v Speaker 2>and fragmented into kaleidoscopic different pictures and images, it didn't

0:18:23.160 --> 0:18:26.080
<v Speaker 2>have to be at the same resolution as the entire

0:18:27.160 --> 0:18:31.520
<v Speaker 2>Sphere camera. So technologically we were okay at eight K resolution.

0:18:31.800 --> 0:18:37.160
<v Speaker 2>Because Mickey was playing in real time and they were mixing,

0:18:37.400 --> 0:18:39.840
<v Speaker 2>every show was different, and so they were mixing in

0:18:39.880 --> 0:18:45.000
<v Speaker 2>our footage wherever wherever it worked with those live programs.

0:18:45.640 --> 0:18:48.720
<v Speaker 2>They had a Notch operator on site at the Sphere.

0:18:49.200 --> 0:18:52.560
<v Speaker 2>Every time Mickey hits a drum a different beat and

0:18:52.600 --> 0:18:55.960
<v Speaker 2>things then translate back to the screen and all the

0:18:56.000 --> 0:18:59.240
<v Speaker 2>technology I don't understand, but our footage was a part

0:18:59.280 --> 0:18:59.520
<v Speaker 2>of that.

0:19:00.400 --> 0:19:03.479
<v Speaker 1>I'm gonna ask again, which in the terms of the

0:19:03.480 --> 0:19:06.840
<v Speaker 1>money the budget, because to create an overall Sphere show

0:19:06.960 --> 0:19:08.600
<v Speaker 1>is unbelievably expensive.

0:19:09.680 --> 0:19:15.000
<v Speaker 2>Yes, So this second film, I now had a proof

0:19:15.040 --> 0:19:19.240
<v Speaker 2>of concept. I once again fundraise it for fundraised in

0:19:19.280 --> 0:19:21.679
<v Speaker 2>the same way I did the first time, but I

0:19:21.800 --> 0:19:24.080
<v Speaker 2>had something to show for it, and I had more

0:19:24.160 --> 0:19:27.600
<v Speaker 2>belief in my ability to create this art, and so

0:19:28.280 --> 0:19:32.639
<v Speaker 2>my sponsors came forth with more support and it's all

0:19:32.720 --> 0:19:36.040
<v Speaker 2>being spent once again to make the art. And it's

0:19:36.080 --> 0:19:40.880
<v Speaker 2>not it's hard for corporations or people to quite comprehend,

0:19:40.960 --> 0:19:45.600
<v Speaker 2>like I have no interest in this being a return

0:19:45.640 --> 0:19:48.200
<v Speaker 2>on investment, and so for a company to get involved,

0:19:48.200 --> 0:19:50.119
<v Speaker 2>that's a very big risk on their part. They have

0:19:50.200 --> 0:19:52.159
<v Speaker 2>to be the right company for the right reasons and

0:19:52.200 --> 0:19:56.199
<v Speaker 2>all the things. And fortunately my sponsors, I mean, I

0:19:56.240 --> 0:19:58.359
<v Speaker 2>have a couple decades now in the ski industry and

0:19:58.920 --> 0:20:02.480
<v Speaker 2>a successful career, and Architeix is my clothing sponsor, and

0:20:02.520 --> 0:20:08.440
<v Speaker 2>they're based up in Vancouver and there they've been massively supportive.

0:20:08.680 --> 0:20:13.320
<v Speaker 2>And Atomic is being massively supportive. And another really good

0:20:13.320 --> 0:20:17.320
<v Speaker 2>friend of mine, who is from the Jack Daniels family,

0:20:17.440 --> 0:20:20.680
<v Speaker 2>has his own distillates and that he is helping make

0:20:20.720 --> 0:20:23.359
<v Speaker 2>this come to life. It's high and wicked whiskey and

0:20:23.400 --> 0:20:27.320
<v Speaker 2>he has tequila and things. And there's a few key companies,

0:20:27.359 --> 0:20:30.240
<v Speaker 2>Mammoth being one of those, or the whole greater group

0:20:30.320 --> 0:20:33.440
<v Speaker 2>that you're probably familiar with, al Tara. They own Mammoth

0:20:33.520 --> 0:20:37.680
<v Speaker 2>and CMH and Mike Wiggley and all these different operations

0:20:37.720 --> 0:20:39.840
<v Speaker 2>that we're kind of using to make this thing. And

0:20:39.880 --> 0:20:44.960
<v Speaker 2>then Kelly Slater's surfranch was extremely helpful with us capturing

0:20:45.000 --> 0:20:49.640
<v Speaker 2>some of the footage of rob and everyone just believed

0:20:49.640 --> 0:20:52.800
<v Speaker 2>in art for the sake of art, which is wildly

0:20:53.880 --> 0:20:57.760
<v Speaker 2>unique in this day and age. And so you're not wrong.

0:20:57.880 --> 0:21:00.800
<v Speaker 2>It's been very expensive, it's been very stressed. I think,

0:21:00.960 --> 0:21:02.480
<v Speaker 2>I don't know if you watched it, but I might

0:21:02.480 --> 0:21:04.280
<v Speaker 2>have sent you a couple of clips of me being

0:21:04.320 --> 0:21:07.800
<v Speaker 2>pretty stressed out creating this whole thing. So it's been

0:21:08.040 --> 0:21:09.080
<v Speaker 2>it's been an experience.

0:21:09.359 --> 0:21:11.240
<v Speaker 1>Okay, there are a lot of questions I want to ask.

0:21:11.280 --> 0:21:14.520
<v Speaker 1>It ultimately come out from the beginning. So let's get

0:21:14.520 --> 0:21:17.639
<v Speaker 1>some facts. You're born, where you grow up.

0:21:17.520 --> 0:21:23.320
<v Speaker 2>Where I'm born in Bishop, California, just south of Mammoth Lakes, California,

0:21:23.359 --> 0:21:26.280
<v Speaker 2>where I live now. My parents met in Mammoth in

0:21:26.359 --> 0:21:31.960
<v Speaker 2>nineteen seventy one, I believe, and they lived in Mammoth

0:21:32.720 --> 0:21:35.080
<v Speaker 2>in the eighties. You could not have babies up here

0:21:35.119 --> 0:21:39.199
<v Speaker 2>because there was no pediatric that you had to have

0:21:39.240 --> 0:21:41.840
<v Speaker 2>your babies, and Bishop so and they were sick of shoveling.

0:21:42.320 --> 0:21:44.680
<v Speaker 2>Had my brother and I lived in Bishop for a while.

0:21:44.800 --> 0:21:47.600
<v Speaker 2>Then in my early teens, my father died and we

0:21:47.680 --> 0:21:50.080
<v Speaker 2>moved bat. My mom, my brother and I moved back

0:21:50.160 --> 0:21:53.760
<v Speaker 2>up to Mammoth and I grew up skiing here, grew

0:21:53.840 --> 0:21:54.680
<v Speaker 2>up on the race team.

0:21:54.720 --> 0:21:57.720
<v Speaker 1>All those Okay, wait, wait before we get there. Were

0:21:57.760 --> 0:22:01.320
<v Speaker 1>your parents refugees from the world so to speak? Were

0:22:01.359 --> 0:22:05.159
<v Speaker 1>they hippies who said, you know enough of La or Denver,

0:22:05.200 --> 0:22:07.360
<v Speaker 1>wherever the hell they came from, We want to leave

0:22:07.400 --> 0:22:08.560
<v Speaker 1>the ski bomb life.

0:22:09.040 --> 0:22:11.919
<v Speaker 2>Yes, it's funny you use the word refugee. My dad

0:22:12.000 --> 0:22:15.960
<v Speaker 2>was quite literally a refugee from Hungary. They escaped Communism

0:22:16.000 --> 0:22:19.560
<v Speaker 2>in nineteen fifty six and he was only six years old,

0:22:19.600 --> 0:22:24.600
<v Speaker 2>I believe. And my grandfather and grandmother were ballet dancers

0:22:24.680 --> 0:22:28.040
<v Speaker 2>in the bullsh or sorry, in the Hungarian opera, and

0:22:28.119 --> 0:22:31.200
<v Speaker 2>my grandfather was also a tailor, and so he made

0:22:31.240 --> 0:22:35.040
<v Speaker 2>the costumes and things for the ballet in Russia for

0:22:35.119 --> 0:22:39.359
<v Speaker 2>the Bolsha, and so he was living a quite prestigious lifestyle,

0:22:39.440 --> 0:22:44.200
<v Speaker 2>but didn't believe in where the country was going and

0:22:44.320 --> 0:22:48.720
<v Speaker 2>all everything that was happening during that revolution. So they escaped,

0:22:49.000 --> 0:22:52.959
<v Speaker 2>ended up in New York in a refugee camp, and

0:22:53.000 --> 0:22:56.840
<v Speaker 2>then ultimately landed in South or North Carolina, I believe,

0:22:56.920 --> 0:22:59.879
<v Speaker 2>for a while till my grandfather earned enough money to

0:23:00.119 --> 0:23:03.719
<v Speaker 2>get to California. And then my dad definitely grew up

0:23:03.720 --> 0:23:07.040
<v Speaker 2>a surfing hippie, listening to the dead and all the things.

0:23:07.119 --> 0:23:09.280
<v Speaker 2>And now, I mean, he died when I was sixteen,

0:23:09.400 --> 0:23:12.159
<v Speaker 2>So it would be so fun to share some of

0:23:12.200 --> 0:23:16.640
<v Speaker 2>the past, Like I've heard stories from my grandfather, who

0:23:16.880 --> 0:23:20.320
<v Speaker 2>also died quite some time ago, but of him, you know,

0:23:20.440 --> 0:23:23.439
<v Speaker 2>going to jail in Mexico and my grandfather having to

0:23:23.480 --> 0:23:27.280
<v Speaker 2>go and use his street smarts and take his Russian

0:23:27.400 --> 0:23:30.040
<v Speaker 2>visa from back in the day and wear a white

0:23:30.040 --> 0:23:32.800
<v Speaker 2>suit and get escorted across the border to go get

0:23:32.800 --> 0:23:34.960
<v Speaker 2>my dad out of jail and do all these things.

0:23:35.000 --> 0:23:38.600
<v Speaker 2>So he was certainly he was certainly having a good

0:23:38.640 --> 0:23:44.359
<v Speaker 2>time and living in California in the sixties and came

0:23:44.440 --> 0:23:45.800
<v Speaker 2>up here and never left.

0:23:47.240 --> 0:23:50.879
<v Speaker 1>Okay, that's a very traumatic experience to have your father

0:23:51.080 --> 0:23:55.240
<v Speaker 1>died at age sixteen, you know, so what was your experience?

0:23:56.160 --> 0:23:56.520
<v Speaker 1>It was?

0:23:56.680 --> 0:24:01.520
<v Speaker 2>It was difficult, for sure, but it also shapes me

0:24:01.560 --> 0:24:05.400
<v Speaker 2>as a human, shape me as an artist. It's I'm

0:24:05.440 --> 0:24:09.040
<v Speaker 2>grateful for it, really, because it's the one thing none

0:24:09.080 --> 0:24:11.280
<v Speaker 2>of us are going to be able to escape his death.

0:24:11.440 --> 0:24:15.400
<v Speaker 2>And I think when you learn that young, and you

0:24:15.720 --> 0:24:20.080
<v Speaker 2>appreciate the life that I got to live and all

0:24:20.119 --> 0:24:24.640
<v Speaker 2>of the good that came with the risk and effort

0:24:24.680 --> 0:24:28.160
<v Speaker 2>that my grandparents and my father and all the however

0:24:28.240 --> 0:24:30.760
<v Speaker 2>I got here, if I really would strip it back,

0:24:30.800 --> 0:24:33.200
<v Speaker 2>and if I started stripping it back at a young age,

0:24:33.240 --> 0:24:36.359
<v Speaker 2>which I was, it was difficult. I had to My

0:24:36.600 --> 0:24:39.160
<v Speaker 2>dad was a builder, a contractor, so I had to

0:24:39.280 --> 0:24:41.760
<v Speaker 2>drive him to work every day because he got diagnosed

0:24:41.760 --> 0:24:44.960
<v Speaker 2>about fourteen, so fourteen to sixteen, he was extremely sick

0:24:45.000 --> 0:24:51.439
<v Speaker 2>with stage four lung cancer. And I was a fourteen

0:24:51.520 --> 0:24:53.760
<v Speaker 2>year old kid, So of course I was complaining and

0:24:53.800 --> 0:24:57.639
<v Speaker 2>didn't want to be working and missing school and doing

0:24:57.680 --> 0:25:00.639
<v Speaker 2>all the things that I was doing. But I was

0:25:00.640 --> 0:25:03.760
<v Speaker 2>still getting to ski. I was still getting to have

0:25:04.560 --> 0:25:08.159
<v Speaker 2>this amazing life in the mountains, and so it just

0:25:08.320 --> 0:25:11.440
<v Speaker 2>it just gave me perspective. It was. It was certainly difficult,

0:25:11.480 --> 0:25:14.680
<v Speaker 2>and just selfishly, or I don't know if this is selfish,

0:25:14.680 --> 0:25:16.960
<v Speaker 2>but I would love to you know, have another day

0:25:16.960 --> 0:25:19.520
<v Speaker 2>to ski with my dad and just ask him all

0:25:19.520 --> 0:25:22.160
<v Speaker 2>the adult questions that I never got to ask. That's all.

0:25:22.280 --> 0:25:25.439
<v Speaker 2>That's the only real sad part about it is you

0:25:25.560 --> 0:25:28.720
<v Speaker 2>just don't get to learn some of those important things

0:25:28.760 --> 0:25:32.240
<v Speaker 2>that your parents went through from their perspective.

0:25:32.640 --> 0:25:34.719
<v Speaker 1>Okay, so tell me your mother's backstory.

0:25:35.800 --> 0:25:39.159
<v Speaker 2>Mother's backstory is a little more simple from what I

0:25:39.200 --> 0:25:41.040
<v Speaker 2>know of. I mean, her father was from Italy, but

0:25:41.400 --> 0:25:45.040
<v Speaker 2>she grew up in Culver City in Los Angeles, and

0:25:45.080 --> 0:25:48.840
<v Speaker 2>her father was a furniture maker, and she came up

0:25:48.840 --> 0:25:53.719
<v Speaker 2>here after high school and just wanted to just wanted

0:25:53.760 --> 0:25:56.480
<v Speaker 2>to check it out and be a skier. She's not.

0:25:56.680 --> 0:25:59.159
<v Speaker 2>My dad was a very passionate skier. My mother is

0:25:59.160 --> 0:26:02.359
<v Speaker 2>more of a fair weather. She goes a couple times

0:26:02.359 --> 0:26:05.560
<v Speaker 2>a year only when it's sunny and soft and beautiful out.

0:26:05.960 --> 0:26:09.680
<v Speaker 2>So she certainly came up here, I think more for

0:26:09.720 --> 0:26:13.359
<v Speaker 2>the social atmosphere of it and just escaping the hustle

0:26:13.400 --> 0:26:19.159
<v Speaker 2>and bustle of the city life. And she has worked

0:26:19.200 --> 0:26:22.359
<v Speaker 2>retail for the Mountain, so she works for Mammoth Mountain

0:26:22.480 --> 0:26:26.119
<v Speaker 2>and Alterra and she's in a manager role, and she's

0:26:26.480 --> 0:26:32.040
<v Speaker 2>quite social and loves it, and I think she's, yeah,

0:26:32.280 --> 0:26:39.040
<v Speaker 2>just a happy, happy She's she's had tough life too.

0:26:39.080 --> 0:26:41.720
<v Speaker 2>She did get remarried and that has been sadly died

0:26:41.800 --> 0:26:45.200
<v Speaker 2>unexpectedly too. But other than that, she's she's very happy

0:26:45.240 --> 0:26:47.159
<v Speaker 2>living in the mountains. Let's just say that.

0:26:47.520 --> 0:26:53.040
<v Speaker 1>Okay, your father dies, she's a contractor. Doesn't that mess

0:26:53.119 --> 0:26:54.560
<v Speaker 1>up your family economically?

0:26:55.920 --> 0:26:59.520
<v Speaker 2>It does? But right at that time, I at sixteen

0:26:59.600 --> 0:27:02.720
<v Speaker 2>years old, I was just getting my first sponsors and

0:27:02.800 --> 0:27:08.040
<v Speaker 2>becoming a professional skier. So because we sold our house

0:27:08.040 --> 0:27:11.360
<v Speaker 2>and Bishop and my mom bought a house in Mammoth,

0:27:11.520 --> 0:27:14.800
<v Speaker 2>I was able to support myself By being able to

0:27:14.800 --> 0:27:17.560
<v Speaker 2>live with my mom, I could buy my food and

0:27:18.119 --> 0:27:20.080
<v Speaker 2>pay I didn't have to pay rent, so I could

0:27:20.119 --> 0:27:23.119
<v Speaker 2>purchase my snowmobile and invest in myself for my career.

0:27:23.440 --> 0:27:27.400
<v Speaker 2>And as that began to blossom, it became a legitimate

0:27:27.440 --> 0:27:32.520
<v Speaker 2>career that then was able to obviously support myself, purchased

0:27:32.520 --> 0:27:34.520
<v Speaker 2>a home and went down that road.

0:27:34.960 --> 0:27:39.360
<v Speaker 1>Oh okay, So when do you first put on skis

0:27:39.720 --> 0:27:41.080
<v Speaker 1>and how much are you ski?

0:27:43.359 --> 0:27:47.639
<v Speaker 2>I before I can remember, so two years old, I

0:27:47.720 --> 0:27:49.960
<v Speaker 2>probably was put on skis. I was told I did

0:27:50.000 --> 0:27:53.920
<v Speaker 2>not like it, and my mother did save a little

0:27:53.960 --> 0:27:57.120
<v Speaker 2>illustrated book that I made of from second grade that

0:27:57.640 --> 0:27:59.879
<v Speaker 2>says that I want to and am going to be

0:28:00.040 --> 0:28:04.720
<v Speaker 2>I'm a pro skier. So clearly, somewhere early early on,

0:28:05.080 --> 0:28:09.840
<v Speaker 2>after I apparently didn't like it, I turned my love

0:28:09.880 --> 0:28:13.400
<v Speaker 2>around for it and then skied every chance I can remember.

0:28:13.720 --> 0:28:16.560
<v Speaker 1>Okay, if you're growing up in Bishop, which is about

0:28:16.640 --> 0:28:19.080
<v Speaker 1>forty five minutes through now depending on the weather, away

0:28:19.119 --> 0:28:23.399
<v Speaker 1>from Mammoth Lakes, and you're going to school, you're basically

0:28:23.440 --> 0:28:26.000
<v Speaker 1>skiing on the weekends or what's going on.

0:28:26.520 --> 0:28:31.080
<v Speaker 2>Yeah, early days, But I was starting to show some

0:28:31.359 --> 0:28:34.760
<v Speaker 2>promise in ski racing, and so I started living with

0:28:34.800 --> 0:28:38.280
<v Speaker 2>my friends in Mammoth and my parents were supportive. I mean,

0:28:38.320 --> 0:28:40.160
<v Speaker 2>my dad was a ski bomb at heart, and so

0:28:41.120 --> 0:28:43.520
<v Speaker 2>I was living his dream. So he was letting me

0:28:43.600 --> 0:28:46.520
<v Speaker 2>as long as I got a's in school. He was

0:28:46.600 --> 0:28:51.320
<v Speaker 2>letting me miss school. And I wasn't necessarily academically gifted,

0:28:51.440 --> 0:28:57.080
<v Speaker 2>so I was doing the school and probably not the

0:28:57.120 --> 0:28:59.200
<v Speaker 2>best way. I was having my friends help me with

0:28:59.280 --> 0:29:01.880
<v Speaker 2>homework and all the things, just to make sure that

0:29:02.000 --> 0:29:06.840
<v Speaker 2>I can I could keep skiing and keep missing missing class.

0:29:06.920 --> 0:29:10.360
<v Speaker 2>And so that went on until he died, and then

0:29:10.480 --> 0:29:14.720
<v Speaker 2>I did. I joined what's called independent study, which is

0:29:14.760 --> 0:29:17.680
<v Speaker 2>at school you go to once a week and you

0:29:17.760 --> 0:29:20.400
<v Speaker 2>turn in your work and take a test. And the

0:29:20.480 --> 0:29:24.280
<v Speaker 2>teacher saw promise in my skiing, so I would take

0:29:24.320 --> 0:29:26.800
<v Speaker 2>big chunks of time off from that, just turn in

0:29:26.840 --> 0:29:30.640
<v Speaker 2>all my work at once and carried on. And I

0:29:30.760 --> 0:29:33.280
<v Speaker 2>was able to finish school early just by completing all

0:29:33.320 --> 0:29:36.600
<v Speaker 2>the work. And I never actually walked in a graduation.

0:29:36.840 --> 0:29:39.880
<v Speaker 2>So I just finished my high school and focused on skiing.

0:29:41.000 --> 0:29:43.400
<v Speaker 1>Okay, when did you express an interest in.

0:29:43.480 --> 0:29:49.800
<v Speaker 2>Art before skiing? I drew on every blank piece of paper.

0:29:49.840 --> 0:29:53.000
<v Speaker 2>I still am the classic doodler, but in class I

0:29:53.080 --> 0:29:57.720
<v Speaker 2>was always drawing on my homework or any any paper

0:29:57.760 --> 0:29:59.719
<v Speaker 2>in front of me. So I was kind of pinned

0:29:59.720 --> 0:30:02.760
<v Speaker 2>as the kid that could draw in school, and so

0:30:03.200 --> 0:30:05.840
<v Speaker 2>I always took an interest in it. But until I

0:30:05.880 --> 0:30:10.040
<v Speaker 2>had my own ski, that's when I could share my

0:30:10.240 --> 0:30:14.680
<v Speaker 2>art with the world. I guess, and that I never

0:30:15.280 --> 0:30:20.640
<v Speaker 2>sought to become an artist per se. I was focused

0:30:20.680 --> 0:30:24.040
<v Speaker 2>on my ski career and art making was always a

0:30:24.120 --> 0:30:27.280
<v Speaker 2>passion in conjunction with skiing. And then once I had

0:30:27.280 --> 0:30:31.600
<v Speaker 2>a ski that represented me and my style of skiing,

0:30:31.760 --> 0:30:34.720
<v Speaker 2>and the top sheet and the base where my artwork.

0:30:34.840 --> 0:30:39.280
<v Speaker 2>That then gave me this global my artwork a global stage,

0:30:39.320 --> 0:30:43.840
<v Speaker 2>if you will, and almost like became its own gallery

0:30:44.120 --> 0:30:47.720
<v Speaker 2>to some sort. And then because my ski was widely

0:30:48.120 --> 0:30:51.400
<v Speaker 2>appreciated in Europe and China and Japan and all of

0:30:51.480 --> 0:30:55.600
<v Speaker 2>these different places, then people started expressing interest in my artwork,

0:30:55.640 --> 0:31:03.640
<v Speaker 2>and then that just continues to grow.

0:31:05.640 --> 0:31:09.000
<v Speaker 1>Okay, you're a racer racing and free skiing, although a

0:31:09.000 --> 0:31:11.880
<v Speaker 1>lot of racers end up in free skiing. But when

0:31:11.920 --> 0:31:15.040
<v Speaker 1>you're young coming up, how good a racer were you

0:31:15.120 --> 0:31:17.640
<v Speaker 1>and how did you make a transition into free skiing?

0:31:18.720 --> 0:31:22.440
<v Speaker 2>Well? I wasn't good enough, So that's why I transitioned.

0:31:23.440 --> 0:31:27.000
<v Speaker 2>I just I don't have the fire that you need

0:31:27.040 --> 0:31:31.440
<v Speaker 2>to be the best. I'm way more of a creative

0:31:31.720 --> 0:31:34.760
<v Speaker 2>and way more of an artist, and I always cared

0:31:36.160 --> 0:31:39.520
<v Speaker 2>more about having fun and racing felt like a job

0:31:39.560 --> 0:31:43.120
<v Speaker 2>to me, and wearing a downhill suit in the cold

0:31:43.200 --> 0:31:47.600
<v Speaker 2>on a powder day and training gates when my snowboarder

0:31:47.640 --> 0:31:50.920
<v Speaker 2>friends were riding powder just did not sit well with me.

0:31:51.080 --> 0:31:55.800
<v Speaker 2>So as soon as I as soon as I my

0:31:55.880 --> 0:31:58.800
<v Speaker 2>parents let me, I quit racing, basically, and that was

0:31:58.840 --> 0:32:01.600
<v Speaker 2>around age fourteen, right around the time my dad got sick,

0:32:01.640 --> 0:32:05.040
<v Speaker 2>and then that very first year the terrain parks. So

0:32:05.120 --> 0:32:09.080
<v Speaker 2>I'm thirty eight, so when I was fourteen, let's call

0:32:09.160 --> 0:32:11.840
<v Speaker 2>that I could do some fast math. I'm born eighty six.

0:32:11.880 --> 0:32:15.000
<v Speaker 2>So in two thousand, as around that time, the terrain

0:32:15.120 --> 0:32:20.760
<v Speaker 2>park was getting really big, and I all of the

0:32:20.880 --> 0:32:23.400
<v Speaker 2>industry came to Mammoth because Mammoth was one of the

0:32:23.400 --> 0:32:27.719
<v Speaker 2>first terrain parks that allowed both snowboarding and skiing. All

0:32:27.800 --> 0:32:31.480
<v Speaker 2>the professionals came here and I was recognized, given a

0:32:31.520 --> 0:32:32.600
<v Speaker 2>free pair of skis and.

0:32:32.960 --> 0:32:36.000
<v Speaker 1>Who wha, wha, wha, wha, Wait a little bit slower,

0:32:36.560 --> 0:32:41.320
<v Speaker 1>because it's really a religious issue. Did you ever snowboard?

0:32:42.280 --> 0:32:45.440
<v Speaker 1>Because what happened was everybody went to snowboarding, and then

0:32:45.480 --> 0:32:48.640
<v Speaker 1>all of a sudden, the skiers started performing amazing tricks

0:32:48.640 --> 0:32:51.280
<v Speaker 1>in the pipe and skiing became hip again. Where were

0:32:51.280 --> 0:32:52.440
<v Speaker 1>you on this spectrum?

0:32:52.960 --> 0:32:58.080
<v Speaker 2>I am the young side of that generation that invented

0:32:58.120 --> 0:33:02.160
<v Speaker 2>the free ski movement. I guess you could say there

0:33:02.160 --> 0:33:05.520
<v Speaker 2>were people certainly before me, A couple of my mentors,

0:33:05.640 --> 0:33:08.520
<v Speaker 2>one in particular that died in an avalanche. But his

0:33:08.600 --> 0:33:12.360
<v Speaker 2>name was JP Elclaire, and they called them the Canadian

0:33:12.400 --> 0:33:15.960
<v Speaker 2>Air Force. There was a few of them that helped

0:33:16.000 --> 0:33:19.840
<v Speaker 2>invent Solomon's first twin tip ski and then once you

0:33:19.880 --> 0:33:23.520
<v Speaker 2>could ski backwards. I was just coming out of racing,

0:33:23.720 --> 0:33:26.880
<v Speaker 2>and now my brother had switched to snowboarding. He's two

0:33:26.960 --> 0:33:29.959
<v Speaker 2>years older than me, and his best friend was one

0:33:30.040 --> 0:33:33.920
<v Speaker 2>of the world's best snowboarders. I was a skateboarder. All

0:33:33.960 --> 0:33:37.040
<v Speaker 2>of these things, I was headed in the snowboard path,

0:33:37.200 --> 0:33:40.719
<v Speaker 2>but right at that time, skiing, as you said, was

0:33:40.840 --> 0:33:43.520
<v Speaker 2>just being reinvented. So I was on the forefront of

0:33:43.600 --> 0:33:47.840
<v Speaker 2>helping reinvent it and shape it into something where I

0:33:47.920 --> 0:33:51.800
<v Speaker 2>was taking influence from the snowboard culture and putting that

0:33:52.000 --> 0:33:53.600
<v Speaker 2>into the ski culture.

0:33:54.800 --> 0:33:57.360
<v Speaker 1>In terms of the terrain park, because you're most famous

0:33:57.440 --> 0:34:00.560
<v Speaker 1>is a big mountain skier. In terms of the terrain park,

0:34:01.720 --> 0:34:04.200
<v Speaker 1>how much time did you put in it? How good

0:34:04.240 --> 0:34:05.880
<v Speaker 1>were you? What was your experience there?

0:34:06.960 --> 0:34:10.160
<v Speaker 2>I put in a lot of time. That's how we

0:34:10.239 --> 0:34:12.440
<v Speaker 2>had to learn how to do all these tricks. We

0:34:12.480 --> 0:34:16.600
<v Speaker 2>didn't have air bags and trampoline, foam pits and all

0:34:16.719 --> 0:34:21.560
<v Speaker 2>these things that they use nowadays to train. So everything

0:34:21.600 --> 0:34:24.120
<v Speaker 2>I did was done in the train park and I

0:34:24.200 --> 0:34:27.280
<v Speaker 2>had broken femurs and collar bones and all the things.

0:34:27.560 --> 0:34:32.719
<v Speaker 2>So it was it was trial by error basically, and

0:34:34.120 --> 0:34:36.680
<v Speaker 2>that once you get enough of a base, like you

0:34:36.760 --> 0:34:39.360
<v Speaker 2>learn the basics the back flip, the three sixties, the

0:34:39.400 --> 0:34:41.920
<v Speaker 2>seven twenties, and you kind of build every there's a

0:34:41.960 --> 0:34:44.439
<v Speaker 2>structure that you build upon, and then you just keep

0:34:44.440 --> 0:34:47.080
<v Speaker 2>taking it. More spins, more flips, all the things that

0:34:47.160 --> 0:34:49.680
<v Speaker 2>you see today if you were to watch the Olympics

0:34:49.760 --> 0:34:55.080
<v Speaker 2>slope style or X Games or anything. And I once

0:34:55.120 --> 0:34:58.040
<v Speaker 2>I got to a point where I felt like I

0:34:58.080 --> 0:35:01.200
<v Speaker 2>had the basics down, then I put all of my

0:35:01.880 --> 0:35:05.480
<v Speaker 2>effort into the backcountry, and then I became more obsessed

0:35:05.520 --> 0:35:09.000
<v Speaker 2>with how a ski turns, and how to slash like

0:35:09.200 --> 0:35:12.480
<v Speaker 2>they do with surfing, and how to read the terrain

0:35:12.640 --> 0:35:16.440
<v Speaker 2>quite creatively and differently. And I was on the forefront

0:35:16.560 --> 0:35:20.319
<v Speaker 2>of rockered skis and being the first to kind of

0:35:20.600 --> 0:35:25.480
<v Speaker 2>experiment with these different, fatter, wider ski shapes and just

0:35:25.640 --> 0:35:32.200
<v Speaker 2>influencing my ideas into actual ski engineering and technology, even

0:35:32.239 --> 0:35:35.000
<v Speaker 2>though I'm not an engineer and I don't under pretend

0:35:35.080 --> 0:35:38.200
<v Speaker 2>to understand how all the layers do what they do

0:35:38.360 --> 0:35:41.320
<v Speaker 2>and why you put in certain types of wood versus others.

0:35:41.360 --> 0:35:43.879
<v Speaker 2>But what I do know is how it feels under

0:35:43.880 --> 0:35:47.239
<v Speaker 2>my feet, and I have a pretty strong knack for

0:35:47.800 --> 0:35:52.720
<v Speaker 2>flex patterns and with and how torsionally how a ski feels.

0:35:52.880 --> 0:35:56.480
<v Speaker 1>So okay, let's go back. How's your body today?

0:35:57.600 --> 0:36:01.360
<v Speaker 2>Well, it's funny you should ask I was. It's not good.

0:36:01.480 --> 0:36:04.200
<v Speaker 2>At the moment, I was skateboarding. I was in San

0:36:04.239 --> 0:36:08.319
<v Speaker 2>Diego and I was skateboarding to get a coffee. And

0:36:08.440 --> 0:36:12.160
<v Speaker 2>I used to skateboard a lot, don't skateboard nearly as

0:36:12.200 --> 0:36:15.960
<v Speaker 2>much anymore, so I'm a little rusty. And I hit

0:36:15.960 --> 0:36:18.879
<v Speaker 2>a rock unexpectedly, went flying and hit my hip, and

0:36:18.960 --> 0:36:20.680
<v Speaker 2>I thought I just had a bruised hip. But I

0:36:20.880 --> 0:36:24.240
<v Speaker 2>just got an MRI result like yesterday, two days ago,

0:36:24.600 --> 0:36:26.640
<v Speaker 2>and I have a couple of little fractures on my

0:36:26.760 --> 0:36:29.640
<v Speaker 2>hip right now. So I've been limping around a little

0:36:29.680 --> 0:36:32.960
<v Speaker 2>at the moment. But I thought I went skiing. I

0:36:33.040 --> 0:36:35.360
<v Speaker 2>was just in Canada, and I've been trying to push

0:36:35.360 --> 0:36:37.800
<v Speaker 2>through the pain, thinking I was just being a baby.

0:36:37.880 --> 0:36:42.000
<v Speaker 2>But it turns out I have a little fracture in

0:36:41.440 --> 0:36:43.400
<v Speaker 2>my top of my femur.

0:36:43.560 --> 0:36:51.000
<v Speaker 1>So okay, irrelevant of this recent accident, you've broken certain bones,

0:36:51.080 --> 0:36:53.480
<v Speaker 1>you know, what have you in pain as a result?

0:36:53.920 --> 0:36:56.879
<v Speaker 1>You know you're moving okay, or basically you're fine, just

0:36:57.080 --> 0:36:58.240
<v Speaker 1>came out the other side.

0:36:58.800 --> 0:37:02.160
<v Speaker 2>Ah, there's pain. But I take good care of myself.

0:37:02.200 --> 0:37:05.959
<v Speaker 2>I eat quite healthy in the grand scheme of things.

0:37:06.040 --> 0:37:09.759
<v Speaker 2>I have two small children, so I am their garbage

0:37:09.760 --> 0:37:12.800
<v Speaker 2>disposal on all the casadillas and things they don't finish.

0:37:12.960 --> 0:37:18.439
<v Speaker 2>But I eat relatively healthy, and I rock climb a lot.

0:37:18.520 --> 0:37:20.880
<v Speaker 2>I used to rock climb a lot more before I

0:37:20.880 --> 0:37:24.280
<v Speaker 2>became a filmmaker. This la last film has been taking

0:37:24.320 --> 0:37:28.000
<v Speaker 2>all of my time. And then I mountain bike and

0:37:28.040 --> 0:37:33.439
<v Speaker 2>I'm very active, so my body is in constant use,

0:37:33.560 --> 0:37:36.600
<v Speaker 2>and I feel like that keeps me pretty limber and loose.

0:37:36.680 --> 0:37:41.239
<v Speaker 2>And I've gone through stages of yoga and jim like

0:37:41.280 --> 0:37:43.360
<v Speaker 2>if I do have an injury, once I'm able to

0:37:43.600 --> 0:37:45.840
<v Speaker 2>rehab this, I'll spend a little bit of time in

0:37:45.880 --> 0:37:50.960
<v Speaker 2>the gym, but traditional working out is a bit stale

0:37:51.040 --> 0:37:53.319
<v Speaker 2>to me. So I like to go climb up a rock,

0:37:53.520 --> 0:37:57.279
<v Speaker 2>and I live close to Yosemite and Bishop so I

0:37:58.120 --> 0:38:00.920
<v Speaker 2>have the world's best right right in my front and backyard.

0:38:00.960 --> 0:38:04.319
<v Speaker 1>Basically, Okay, he kind of answered the question. But I'm

0:38:04.320 --> 0:38:07.080
<v Speaker 1>gonna go there again? Are you the type of guy

0:38:07.080 --> 0:38:11.399
<v Speaker 1>who cuts the cast off early and defies the doctors

0:38:11.520 --> 0:38:14.759
<v Speaker 1>and pushes through very much?

0:38:14.800 --> 0:38:18.200
<v Speaker 2>So, since a very young age, I was that guy.

0:38:18.320 --> 0:38:22.800
<v Speaker 2>I broke my wrists wrists plural, maybe six to seven

0:38:22.840 --> 0:38:26.640
<v Speaker 2>times when I was a young kid, and I got

0:38:26.719 --> 0:38:28.560
<v Speaker 2>to the point where I would bring my ski pole

0:38:28.600 --> 0:38:31.040
<v Speaker 2>in so the doctor could form my cast around my

0:38:31.040 --> 0:38:34.360
<v Speaker 2>ski pole because I was going to ski anyways. So yes,

0:38:34.880 --> 0:38:40.120
<v Speaker 2>very much. I'm always pushing and I just I need

0:38:40.160 --> 0:38:42.000
<v Speaker 2>to be I need to be moving. I don't sit

0:38:42.200 --> 0:38:42.680
<v Speaker 2>very well.

0:38:42.800 --> 0:38:45.399
<v Speaker 1>Okay, let's go back to the park. For those who

0:38:45.400 --> 0:38:48.560
<v Speaker 1>don't know, Mammoth is the epicenter with the best park.

0:38:48.960 --> 0:38:52.480
<v Speaker 1>You're there, you live in Mammoth, whatever. People have no

0:38:52.880 --> 0:38:56.520
<v Speaker 1>idea how big a deal it is to get sponsored

0:38:56.880 --> 0:38:58.560
<v Speaker 1>and get a free payer of sky. So there's this

0:38:58.719 --> 0:39:03.680
<v Speaker 1>threshold there. Everybody's talking about getting sponsored. Tell me your experience.

0:39:05.120 --> 0:39:11.080
<v Speaker 2>It was very humbling, exactly that, like my peers, my friends,

0:39:11.200 --> 0:39:15.839
<v Speaker 2>my mentors. There's so many people. Everyone was in this

0:39:15.960 --> 0:39:19.640
<v Speaker 2>movement trying to get seen and recognized. But there's a

0:39:19.840 --> 0:39:24.080
<v Speaker 2>very very very small percentage of people that stand above

0:39:24.120 --> 0:39:27.279
<v Speaker 2>the rest. And if you're in racing, you're just the

0:39:27.360 --> 0:39:32.160
<v Speaker 2>fastest in our world. It's creativity, it's style, It's all

0:39:32.239 --> 0:39:35.720
<v Speaker 2>of these elements that you can't really teach or coach.

0:39:36.160 --> 0:39:40.439
<v Speaker 2>You just are born with it and you it. It's

0:39:40.480 --> 0:39:43.080
<v Speaker 2>the same as how I started this podcast, how my

0:39:43.239 --> 0:39:46.120
<v Speaker 2>art comes through me. It's just something that lives deep

0:39:46.160 --> 0:39:49.360
<v Speaker 2>within and is maybe from a past life. I don't know,

0:39:49.680 --> 0:39:56.560
<v Speaker 2>but it is. Style is very much how how someone

0:39:57.080 --> 0:40:00.200
<v Speaker 2>is looked at as unique and different. And you can

0:40:00.000 --> 0:40:03.560
<v Speaker 2>and see that in the style that Jerry Garcia played

0:40:03.680 --> 0:40:08.480
<v Speaker 2>the guitar. It was very different than anyone else and

0:40:08.960 --> 0:40:11.319
<v Speaker 2>that's why he stood out and was what he was.

0:40:11.640 --> 0:40:15.840
<v Speaker 1>So okay, so who was your first ski sponsor?

0:40:16.719 --> 0:40:20.720
<v Speaker 2>K two was my first key sponsor and I stayed

0:40:20.719 --> 0:40:23.160
<v Speaker 2>with them until two thousand and seven and then I

0:40:23.239 --> 0:40:27.719
<v Speaker 2>switched to Atomic. So I think, as I mentioned, I

0:40:27.760 --> 0:40:31.440
<v Speaker 2>want to say I was fifteen, fourteen, fifteen when so

0:40:31.560 --> 0:40:34.640
<v Speaker 2>about ninety eight ninety nine when K two sponsored me

0:40:35.200 --> 0:40:38.880
<v Speaker 2>and then switched over to Atomic in two thousand and seven,

0:40:39.000 --> 0:40:42.759
<v Speaker 2>and then we built something truly remarkable at Atomics.

0:40:42.880 --> 0:40:45.359
<v Speaker 1>Okay, let's go back. Why just switch from K two

0:40:45.400 --> 0:40:46.080
<v Speaker 1>to Atomic?

0:40:48.360 --> 0:40:59.680
<v Speaker 2>Instinct and opportunity and the ability to express my artistic concepts.

0:41:00.120 --> 0:41:03.719
<v Speaker 2>So K two had the best team in this new

0:41:03.760 --> 0:41:07.040
<v Speaker 2>skiing movement, and I was just one of many, if

0:41:07.040 --> 0:41:10.400
<v Speaker 2>you will. Atomic on the other hand, was so solely

0:41:10.440 --> 0:41:14.320
<v Speaker 2>focused on racing, and they had Darren Rahlves and Body

0:41:15.040 --> 0:41:17.360
<v Speaker 2>and some of the people that you know, and they

0:41:17.920 --> 0:41:23.440
<v Speaker 2>were crushing it in a race environment, but so focused

0:41:23.520 --> 0:41:27.760
<v Speaker 2>on the European skier they did not understand North America.

0:41:28.800 --> 0:41:32.000
<v Speaker 2>And so as we talked about, with the influence of

0:41:32.000 --> 0:41:37.560
<v Speaker 2>snowboarding and skiing was on this huge uprise, Atomic was

0:41:38.640 --> 0:41:43.600
<v Speaker 2>falling way behind. So this gentleman Jordan Judd, who I'm

0:41:43.600 --> 0:41:46.040
<v Speaker 2>now working with again on some Grateful Dead stuff, which

0:41:46.080 --> 0:41:50.840
<v Speaker 2>is story for later. But Jordan Judd got brought on

0:41:51.040 --> 0:41:55.200
<v Speaker 2>to help ramp up that North American market. He called me.

0:41:55.400 --> 0:42:00.319
<v Speaker 2>It was just after one of my more successful seasons. Say,

0:42:00.400 --> 0:42:03.560
<v Speaker 2>I'd had the cover of Powder magazine, the Photo Annual,

0:42:03.640 --> 0:42:07.960
<v Speaker 2>which is a highly acclaimed cover. To have it's like

0:42:08.160 --> 0:42:13.600
<v Speaker 2>the in the top issue of that year, I guess,

0:42:13.640 --> 0:42:17.080
<v Speaker 2>and so that was amazing. I had a segment with

0:42:17.160 --> 0:42:20.440
<v Speaker 2>Warren Miller over in Japan. I had the closing segment

0:42:20.640 --> 0:42:25.360
<v Speaker 2>in a Poor Boys production, which is closing and opening

0:42:25.360 --> 0:42:29.000
<v Speaker 2>segments are generally seen as the two most important segments.

0:42:29.120 --> 0:42:36.560
<v Speaker 2>And then I had a segment with I think I

0:42:36.640 --> 0:42:40.399
<v Speaker 2>might have well. So there was another nimbus independent which

0:42:40.440 --> 0:42:44.799
<v Speaker 2>I ultimately helped start. The next year had made a

0:42:44.800 --> 0:42:47.879
<v Speaker 2>film called Idea, and I had a segment in there.

0:42:47.920 --> 0:42:51.680
<v Speaker 2>So anyways, I was just widely spread in that two

0:42:51.680 --> 0:42:55.400
<v Speaker 2>thousand and seven year, and Jordan came to me asking

0:42:55.440 --> 0:42:58.399
<v Speaker 2>for my help to put Atomic on the map. And

0:42:59.160 --> 0:43:02.719
<v Speaker 2>because K two was doing so well and Atomic was not,

0:43:02.960 --> 0:43:05.680
<v Speaker 2>I saw this as an opportunity for me to be

0:43:05.719 --> 0:43:08.480
<v Speaker 2>able to put my art on skis and to design

0:43:08.480 --> 0:43:11.520
<v Speaker 2>a shape and do all of these things that felt

0:43:11.640 --> 0:43:18.800
<v Speaker 2>more like an extension of me. And so I believed

0:43:18.800 --> 0:43:21.640
<v Speaker 2>in Atomic. Atomic believed in me, and I was kind

0:43:21.680 --> 0:43:25.600
<v Speaker 2>of at the forefront of what they're known as today,

0:43:25.640 --> 0:43:30.600
<v Speaker 2>and they're the number one globally recognized ski brand, which

0:43:30.640 --> 0:43:31.640
<v Speaker 2>is pretty incredible.

0:43:31.719 --> 0:43:37.040
<v Speaker 1>So, Okay, you're now in this world. You talk about

0:43:37.280 --> 0:43:41.239
<v Speaker 1>cover of powder and different other things. It is a

0:43:41.440 --> 0:43:45.640
<v Speaker 1>very small community. Everybody knows everybody. Was it just the

0:43:45.680 --> 0:43:48.440
<v Speaker 1>fact that people knew you or were you working it?

0:43:48.520 --> 0:43:50.680
<v Speaker 1>Were you saying, man, this is what I want to do.

0:43:51.120 --> 0:43:54.000
<v Speaker 1>Let me talk to these people when you get an opportunity.

0:43:54.360 --> 0:43:57.600
<v Speaker 1>How did these covers in these opening and closing segments

0:43:57.680 --> 0:43:58.680
<v Speaker 1>actually come together?

0:44:00.239 --> 0:44:04.960
<v Speaker 2>The covers in the segments came through performance and creative ideas.

0:44:05.239 --> 0:44:10.360
<v Speaker 2>But I certainly, as you know, just based on our conversations,

0:44:10.760 --> 0:44:16.319
<v Speaker 2>I have the personality that likes to likes to meet

0:44:16.360 --> 0:44:22.680
<v Speaker 2>people and so and build relationships, and I think I

0:44:22.760 --> 0:44:26.839
<v Speaker 2>have an ability I'm realizing more and more to just

0:44:27.160 --> 0:44:32.120
<v Speaker 2>build build meaningful relationships with people and connect with them

0:44:32.160 --> 0:44:36.120
<v Speaker 2>on a very authentic level, so that just it kind

0:44:36.120 --> 0:44:38.200
<v Speaker 2>of goes hand hand in hand if you will.

0:44:38.680 --> 0:44:42.120
<v Speaker 1>Okay, how does it go for you? From the pipe

0:44:42.160 --> 0:44:43.040
<v Speaker 1>to big Mountain?

0:44:44.719 --> 0:44:47.400
<v Speaker 2>It was an easy transition because I and I was

0:44:47.400 --> 0:44:49.920
<v Speaker 2>more of a slope style skier, which is the jumps

0:44:50.200 --> 0:44:53.439
<v Speaker 2>and pipe I did. Everyone did everything back in those

0:44:53.440 --> 0:44:57.440
<v Speaker 2>early two thousands. But pipe always terrified me actually because

0:44:57.880 --> 0:45:01.359
<v Speaker 2>your margin of error is so minimal. You're either land

0:45:01.440 --> 0:45:03.840
<v Speaker 2>if you screw it up, you're landing on complete flat

0:45:03.880 --> 0:45:06.000
<v Speaker 2>on the top, or you're missing the whole transition and

0:45:06.080 --> 0:45:09.000
<v Speaker 2>landing in the bottom. So I hated the pipe just

0:45:09.000 --> 0:45:13.720
<v Speaker 2>because I never quite figured it out. But the park

0:45:14.200 --> 0:45:17.000
<v Speaker 2>was an easy transition because, like I said, once I

0:45:17.040 --> 0:45:21.000
<v Speaker 2>figured out how to do all of those tricks, my

0:45:21.160 --> 0:45:24.440
<v Speaker 2>true passion and my true calling was in the mountains,

0:45:24.600 --> 0:45:29.840
<v Speaker 2>and so hiking up mountains and being active and riding powder,

0:45:30.520 --> 0:45:34.520
<v Speaker 2>all of that was deeply inspiring to me, and so

0:45:34.840 --> 0:45:38.200
<v Speaker 2>it was it was very easy to just merge those

0:45:38.200 --> 0:45:39.280
<v Speaker 2>two worlds together.

0:45:40.360 --> 0:45:42.359
<v Speaker 1>And how about the Free Ride World Tour?

0:45:43.640 --> 0:45:48.239
<v Speaker 2>I never did the Free Ride World Tour. It's it's unfortunate.

0:45:48.360 --> 0:45:54.520
<v Speaker 2>It had has potential, and it's just once again going

0:45:54.560 --> 0:45:57.879
<v Speaker 2>back to my racing days, any of my competitive days,

0:45:57.920 --> 0:46:01.000
<v Speaker 2>I'm just not a competitive person, way more into the

0:46:01.080 --> 0:46:04.400
<v Speaker 2>artistry and the creation of it all. So I just

0:46:05.360 --> 0:46:08.360
<v Speaker 2>never had any interest in competing in it. And I

0:46:09.760 --> 0:46:12.719
<v Speaker 2>didn't need to compete in it because my creativity was

0:46:14.600 --> 0:46:19.600
<v Speaker 2>making enough of a splash, if you will, or it

0:46:19.640 --> 0:46:22.279
<v Speaker 2>was grabbing attention of my sponsors and things, so I

0:46:22.320 --> 0:46:25.080
<v Speaker 2>didn't have to go prove myself in a competition setting.

0:46:32.880 --> 0:46:38.279
<v Speaker 1>Okay, that's the key element, you said, sponsors. He gets

0:46:38.280 --> 0:46:40.720
<v Speaker 1>skis from K two. This is where you were mentioning

0:46:40.760 --> 0:46:42.560
<v Speaker 1>this earlier. I didn't want to stop you. Then you

0:46:42.600 --> 0:46:47.200
<v Speaker 1>have a cornucopia a sponsor. How did you build all that?

0:46:48.440 --> 0:46:52.080
<v Speaker 2>It goes really to the relationship building and the trust.

0:46:52.480 --> 0:46:58.880
<v Speaker 2>And I think the two decades of proving that I

0:46:58.920 --> 0:47:04.120
<v Speaker 2>have a work ethic that is desirable. I take every

0:47:04.160 --> 0:47:08.439
<v Speaker 2>effort and I also invest in myself, which is rare

0:47:08.719 --> 0:47:14.480
<v Speaker 2>most athletes. Most people just expect everything to be given

0:47:14.520 --> 0:47:19.120
<v Speaker 2>to them, and they want everything handed to them on

0:47:19.239 --> 0:47:24.600
<v Speaker 2>a silver bladder. And I had just a deeper respect

0:47:24.680 --> 0:47:26.719
<v Speaker 2>for what I was getting to do and a work

0:47:26.760 --> 0:47:30.440
<v Speaker 2>ethic that kept wanting to push further and push new

0:47:30.480 --> 0:47:35.319
<v Speaker 2>concepts and ideas and creations, and so sponsors take note

0:47:35.360 --> 0:47:38.120
<v Speaker 2>of it. When you have when you have video segments,

0:47:38.120 --> 0:47:42.279
<v Speaker 2>when you have magazine coverage, when you have relationships of

0:47:42.400 --> 0:47:45.839
<v Speaker 2>other athletes or other team managers. People like you said,

0:47:45.880 --> 0:47:49.040
<v Speaker 2>it's a small world, So people talk to people and

0:47:49.160 --> 0:47:53.880
<v Speaker 2>they see what you're capable of creating. And my ideas

0:47:53.920 --> 0:47:57.160
<v Speaker 2>were always new and fresh, and I just keep putting

0:47:57.320 --> 0:47:59.920
<v Speaker 2>ideas like the Grateful Dead film, or I made some

0:48:00.120 --> 0:48:02.880
<v Speaker 2>films with GoPro when I was early on in GoPro

0:48:03.000 --> 0:48:06.160
<v Speaker 2>as one of their athletes and did some pretty uh

0:48:06.719 --> 0:48:08.719
<v Speaker 2>successful films with them as well.

0:48:08.880 --> 0:48:12.000
<v Speaker 1>So when you say you invest in yourself, what exactly

0:48:12.000 --> 0:48:12.279
<v Speaker 1>do you.

0:48:12.239 --> 0:48:17.440
<v Speaker 2>Mean Financially like if you need to go spend the

0:48:17.480 --> 0:48:22.319
<v Speaker 2>time in Alaska and pay for helicopter time that your

0:48:22.320 --> 0:48:25.120
<v Speaker 2>sponsors aren't going to cover because you want to get

0:48:25.440 --> 0:48:28.720
<v Speaker 2>the right footage that represents your skiing in the right way,

0:48:29.320 --> 0:48:33.920
<v Speaker 2>or if you travel to Europe more than you initially

0:48:33.920 --> 0:48:38.680
<v Speaker 2>agreed to, or if you like I just take opportunities

0:48:38.840 --> 0:48:42.320
<v Speaker 2>and efforts to get myself out there and get myself

0:48:42.320 --> 0:48:47.080
<v Speaker 2>in front of in front of opportunity, if you will,

0:48:47.280 --> 0:48:52.520
<v Speaker 2>And situations like if I a film project that sounds interesting,

0:48:52.800 --> 0:48:55.080
<v Speaker 2>if a sponsor is not going to pay me to

0:48:55.120 --> 0:48:57.239
<v Speaker 2>be in it, I would still choose to be in

0:48:57.280 --> 0:49:00.080
<v Speaker 2>it because I believe in it.

0:49:00.160 --> 0:49:05.880
<v Speaker 1>So okay, very granular. You start with K two, who's

0:49:05.920 --> 0:49:06.840
<v Speaker 1>the next sponsor?

0:49:08.600 --> 0:49:11.719
<v Speaker 2>Dragon? I wear so my goggles I've been on for

0:49:11.800 --> 0:49:14.239
<v Speaker 2>over twenty years now, which is incredible. I still have

0:49:14.280 --> 0:49:19.080
<v Speaker 2>them today, which is amazing. So them and Dekine, which

0:49:19.160 --> 0:49:24.239
<v Speaker 2>makes gloves and backpacks, and I left to Kine a

0:49:24.239 --> 0:49:28.840
<v Speaker 2>few years ago for Artarix clothing, but I was with

0:49:28.960 --> 0:49:31.640
<v Speaker 2>Dekine for a long time, and then I've been with

0:49:31.719 --> 0:49:34.640
<v Speaker 2>smart Wolve socks and bass layers for quite some time,

0:49:34.840 --> 0:49:38.120
<v Speaker 2>and I've been with Mammoth since day one, Mammoth Mountain

0:49:38.200 --> 0:49:42.600
<v Speaker 2>has has a very strong marketing presence in the world

0:49:42.640 --> 0:49:44.960
<v Speaker 2>of mountains. I guess you could say like they use

0:49:45.160 --> 0:49:47.840
<v Speaker 2>they utilize me a lot, from my go pro videos

0:49:47.920 --> 0:49:52.400
<v Speaker 2>to my photos to whatever, like billboards when you're driving

0:49:52.400 --> 0:49:55.360
<v Speaker 2>from LA to Mammoth a lot of times are myself

0:49:55.520 --> 0:49:59.080
<v Speaker 2>or there's all these different opportunities that they use with

0:49:59.160 --> 0:50:03.160
<v Speaker 2>me and then pro. I've been on this for over

0:50:03.600 --> 0:50:07.680
<v Speaker 2>over a decade as well, and I've now invested in

0:50:07.760 --> 0:50:11.520
<v Speaker 2>some companies and kind of have part ownership if you will,

0:50:11.719 --> 0:50:15.000
<v Speaker 2>and in some different concepts and ideas, and then atomic

0:50:15.160 --> 0:50:18.120
<v Speaker 2>like we mentioned, and I'm probably forgetting a few, but

0:50:18.200 --> 0:50:21.640
<v Speaker 2>I've been very supported in my career. So the thanks

0:50:21.719 --> 0:50:22.880
<v Speaker 2>to everyone that's listening.

0:50:23.160 --> 0:50:27.359
<v Speaker 1>Okay, there's in kind sponsorship where people give you the

0:50:27.400 --> 0:50:31.960
<v Speaker 1>goods and then there's cash involved. In the racing world,

0:50:32.440 --> 0:50:35.319
<v Speaker 1>you know, they have victory schedules, so if you're successful,

0:50:35.400 --> 0:50:38.239
<v Speaker 1>the pay goes up whatever. Traditionally in free skiing, I

0:50:38.239 --> 0:50:42.000
<v Speaker 1>haven't seen that. So how does a compensation work.

0:50:43.120 --> 0:50:48.480
<v Speaker 2>It's annual or multi year contracts, and it is I'm

0:50:48.520 --> 0:50:50.880
<v Speaker 2>at a point in my life I'm approaching forty and

0:50:50.960 --> 0:50:54.440
<v Speaker 2>I've proved myself for over twenty years that I don't

0:50:54.480 --> 0:50:58.080
<v Speaker 2>do any in kind sponsorships anymore. That's very much when

0:50:58.080 --> 0:51:01.000
<v Speaker 2>I was getting started. That's how you have to start.

0:51:01.040 --> 0:51:03.400
<v Speaker 2>You have to get yourself out there. You have to

0:51:03.440 --> 0:51:09.839
<v Speaker 2>prove yourself. But I certainly don't have the I mean,

0:51:09.960 --> 0:51:12.440
<v Speaker 2>I have a family to support and mortgage and all

0:51:12.480 --> 0:51:16.239
<v Speaker 2>the things. So it's what's your time worth basically, It's

0:51:16.280 --> 0:51:19.880
<v Speaker 2>just like anything. So generally speaking, I try to align

0:51:19.960 --> 0:51:24.360
<v Speaker 2>myself with sponsors that I see a very long career

0:51:24.440 --> 0:51:30.000
<v Speaker 2>path with and a roadmap into a legend stor legacy

0:51:30.080 --> 0:51:32.640
<v Speaker 2>status like a Glenn Blake, for instance. He still has

0:51:32.680 --> 0:51:36.120
<v Speaker 2>a lot of sponsor support because of what he built.

0:51:36.320 --> 0:51:39.600
<v Speaker 2>And I mean, I know this is a podcast about me,

0:51:39.680 --> 0:51:42.080
<v Speaker 2>but I want to know more about your skiing and

0:51:42.120 --> 0:51:44.600
<v Speaker 2>where you've skied and who you've skied with it stuff.

0:51:44.840 --> 0:51:48.279
<v Speaker 1>Okay, I'll make it very short because you know I

0:51:48.320 --> 0:51:51.759
<v Speaker 1>want to make it about you. I grew up. I

0:51:51.760 --> 0:51:54.080
<v Speaker 1>grew up in Connecticut, so that your weekend skier that

0:51:54.160 --> 0:51:56.760
<v Speaker 1>we got a house in Vermont. I was on the

0:51:56.760 --> 0:52:00.000
<v Speaker 1>ski racing team at Bromley, which is skiery and Vermont.

0:52:00.440 --> 0:52:03.719
<v Speaker 1>I was a shitty ski racer. We could basically talk

0:52:03.760 --> 0:52:06.719
<v Speaker 1>about that. I went to Middlebury College and Vermont because

0:52:06.760 --> 0:52:09.919
<v Speaker 1>the college had its own ski area. I skied more

0:52:09.960 --> 0:52:12.680
<v Speaker 1>than anybody there. I'm type person if it's raining whatever,

0:52:12.719 --> 0:52:15.840
<v Speaker 1>I'm still out there. And the last year I was

0:52:15.880 --> 0:52:19.840
<v Speaker 1>at Middlebury was a really shitty year, and I wanted

0:52:19.840 --> 0:52:22.759
<v Speaker 1>to go where the most guaranteed snow was, which it

0:52:22.840 --> 0:52:27.279
<v Speaker 1>was Little Cottonwood Canyon, Alton Snowbird, Okay, And little did

0:52:27.320 --> 0:52:30.200
<v Speaker 1>I know at the time that was the epicenter of

0:52:30.239 --> 0:52:34.600
<v Speaker 1>freestyle skiing. You know, it's really spread. So everybody was there,

0:52:34.680 --> 0:52:38.200
<v Speaker 1>Scott Brooks Bank, you know, all these other people. So

0:52:39.360 --> 0:52:42.040
<v Speaker 1>the second year, I mean, this is really kind of

0:52:42.080 --> 0:52:45.960
<v Speaker 1>funny because I broke my leg in a freak accident

0:52:45.960 --> 0:52:49.680
<v Speaker 1>at the beginning of the year, got to Snowbird in January.

0:52:50.360 --> 0:52:54.080
<v Speaker 1>Snowbird closes, it doesn't anymore, and we all want to

0:52:54.120 --> 0:52:58.160
<v Speaker 1>ski more. So we all went to Mammoth for the

0:52:58.200 --> 0:53:00.160
<v Speaker 1>month of May seventy five. We all agree with the

0:53:00.200 --> 0:53:03.400
<v Speaker 1>best time of our entire lives. Amazing and you know,

0:53:03.719 --> 0:53:05.479
<v Speaker 1>and you know we were these you know.

0:53:05.600 --> 0:53:07.600
<v Speaker 2>I wonder if you met my parents, Well.

0:53:07.520 --> 0:53:09.640
<v Speaker 1>I know your mother wants in a retail thing. But

0:53:10.160 --> 0:53:12.440
<v Speaker 1>you know, we were the guys from Utah. You know,

0:53:12.520 --> 0:53:16.040
<v Speaker 1>in May there aren't that many people there. We're cutting

0:53:16.080 --> 0:53:19.320
<v Speaker 1>figure rates off of Philips just to the side of

0:53:19.360 --> 0:53:21.879
<v Speaker 1>there what you can see from their lives. And they say,

0:53:22.239 --> 0:53:24.360
<v Speaker 1>you know, did you see it? They go, yeah, no,

0:53:24.560 --> 0:53:27.200
<v Speaker 1>these guys did it. So I was skiing with the

0:53:27.239 --> 0:53:30.040
<v Speaker 1>best skiers in the world at their level. And then

0:53:30.239 --> 0:53:32.399
<v Speaker 1>you know, the freestyle thing is very official. I mean

0:53:32.680 --> 0:53:36.040
<v Speaker 1>Park Smally he came. You know, there's all these people.

0:53:36.080 --> 0:53:39.800
<v Speaker 1>At the beginning, I knew yeah, and then I competed

0:53:39.880 --> 0:53:42.640
<v Speaker 1>the next year, and then I realized, wait a second,

0:53:43.320 --> 0:53:45.560
<v Speaker 1>this is you know, people like Brooks baking. There are

0:53:45.600 --> 0:53:48.960
<v Speaker 1>people who thrive on competition, and we're better in competition.

0:53:49.800 --> 0:53:52.560
<v Speaker 1>And you realize to get over that hump so you

0:53:52.600 --> 0:53:56.200
<v Speaker 1>don't choke. That's going to take years. And they say,

0:53:56.280 --> 0:53:58.759
<v Speaker 1>and there's only some. There was a guy, Dirk Douglass,

0:53:59.120 --> 0:54:02.280
<v Speaker 1>who skied with a who did a flip in Vermont

0:54:02.440 --> 0:54:06.440
<v Speaker 1>and became paraplegic. He still is a youthais a photographer

0:54:06.920 --> 0:54:10.040
<v Speaker 1>and as a result, you know, they banned in vertage

0:54:10.120 --> 0:54:14.000
<v Speaker 1>and the whole scene died. And this is sort of

0:54:14.040 --> 0:54:16.080
<v Speaker 1>you know, one thing I want to get back to

0:54:16.080 --> 0:54:18.000
<v Speaker 1>you with you because I had the world's worst case

0:54:18.040 --> 0:54:22.000
<v Speaker 1>of mononoucleosis from we went to a competition in Keystone

0:54:22.520 --> 0:54:25.000
<v Speaker 1>and then I went to Aspen Highland. You know, I'm

0:54:25.000 --> 0:54:28.799
<v Speaker 1>really going too deep here. Back in the day, the

0:54:28.840 --> 0:54:31.320
<v Speaker 1>only Aspen mountain that you could get a pass at

0:54:31.360 --> 0:54:34.560
<v Speaker 1>was Aspen Highlands. That's where all the locals were, and

0:54:34.760 --> 0:54:36.960
<v Speaker 1>that's where my friends keied and we all shared a joint.

0:54:36.960 --> 0:54:40.279
<v Speaker 1>And I got the world's worst case of mononucleosis. So

0:54:41.280 --> 0:54:43.839
<v Speaker 1>I ended up going to law school because my father

0:54:43.880 --> 0:54:45.680
<v Speaker 1>said he would always pay because I was sick. I

0:54:45.760 --> 0:54:50.720
<v Speaker 1>was down and out, and then until twenty eleven twenty twelve,

0:54:50.760 --> 0:54:53.000
<v Speaker 1>which is a really shitty ski season. The worst ski

0:54:53.080 --> 0:54:56.399
<v Speaker 1>season was seventy six to seventy seven, which I used

0:54:56.400 --> 0:54:59.479
<v Speaker 1>to bring this up all the time and people would say, huh.

0:54:59.520 --> 0:55:01.920
<v Speaker 1>But when it was so bad at twenty eleven to twenty twelve,

0:55:02.000 --> 0:55:05.719
<v Speaker 1>they started writing about seventy six seventy seven. So I

0:55:05.760 --> 0:55:07.160
<v Speaker 1>called all my friends and you took us. I was

0:55:07.160 --> 0:55:09.359
<v Speaker 1>gonna drop out and said, this is Christian time, this

0:55:09.400 --> 0:55:13.000
<v Speaker 1>is before it's snowmaking in Western resorts. And they said,

0:55:13.320 --> 0:55:16.480
<v Speaker 1>you know, we're going home for Christmas. There's no snow. Okay.

0:55:16.920 --> 0:55:19.919
<v Speaker 1>So I found with some girl. It carried me through

0:55:20.000 --> 0:55:24.040
<v Speaker 1>law school, just talking about the skiing thing. If you

0:55:24.239 --> 0:55:29.359
<v Speaker 1>ski every day, it is very difficult to ski occasionally

0:55:29.840 --> 0:55:33.000
<v Speaker 1>you're gonna look as good to everybody else. But there's

0:55:33.040 --> 0:55:36.040
<v Speaker 1>a very fine edge that, you know. I used to

0:55:36.080 --> 0:55:38.279
<v Speaker 1>say it take thirty days. It's talking about a thing.

0:55:38.480 --> 0:55:40.759
<v Speaker 1>Maybe you can do it in twenty days. It's like

0:55:40.960 --> 0:55:45.839
<v Speaker 1>you're just recovering in this circumstances whatever. Yeah, And then

0:55:45.880 --> 0:55:49.799
<v Speaker 1>in ninety six, this is all music business people, and

0:55:49.880 --> 0:55:51.920
<v Speaker 1>I'm leaving that side of my life out. So I

0:55:52.080 --> 0:55:56.200
<v Speaker 1>was skiing fifteen to twenty days because it was too

0:55:56.239 --> 0:55:59.440
<v Speaker 1>painful to be honest with you. And this friend of

0:55:59.480 --> 0:56:02.480
<v Speaker 1>mine said, come out. I got a place in Veil

0:56:02.600 --> 0:56:04.360
<v Speaker 1>and I was going to cancel at the last minute,

0:56:04.400 --> 0:56:06.840
<v Speaker 1>and I literally called to cancel and they said, oh,

0:56:06.880 --> 0:56:09.080
<v Speaker 1>he's got his wife over so excited you're coming, blah

0:56:09.120 --> 0:56:12.840
<v Speaker 1>blah blah blah blah. So he moved to Aspen and

0:56:12.880 --> 0:56:15.359
<v Speaker 1>had a convention. I just came home from there. So

0:56:15.600 --> 0:56:18.879
<v Speaker 1>now I'm skiing like twenty twenty five days a year,

0:56:19.400 --> 0:56:22.560
<v Speaker 1>getting it. You know, you know, the equipment is a

0:56:22.640 --> 0:56:26.920
<v Speaker 1>thing unto itself. Let's not talk Marcel Herscher, who's really

0:56:26.920 --> 0:56:30.440
<v Speaker 1>about the angle of the boot whatever. But the boots

0:56:30.440 --> 0:56:32.040
<v Speaker 1>are the skis. You have to I mean, every once

0:56:32.040 --> 0:56:34.040
<v Speaker 1>in a while you louck into it and it works out.

0:56:34.080 --> 0:56:36.319
<v Speaker 1>Other times you gotta work. This is not really if

0:56:36.400 --> 0:56:39.919
<v Speaker 1>you've really lived for this, not something you can do occasionally.

0:56:40.719 --> 0:56:45.640
<v Speaker 1>Then my girlfriend turns out her family had a condo

0:56:45.760 --> 0:56:48.960
<v Speaker 1>in the Logit Veil since the seventies. I don't know

0:56:48.960 --> 0:56:51.480
<v Speaker 1>if you know veil, but Logit Veil is the closest

0:56:51.520 --> 0:56:55.799
<v Speaker 1>place to the lift. And I used to pooh, pooh veil.

0:56:56.160 --> 0:56:59.839
<v Speaker 1>Oh it's so flat, et cetera, et cetera. But as

0:57:00.000 --> 0:57:03.279
<v Speaker 1>I get older, so I ski a lot. I mean

0:57:03.360 --> 0:57:06.440
<v Speaker 1>last year I skied eighty nine days. Oh wow. Oh

0:57:06.520 --> 0:57:10.200
<v Speaker 1>usually I ski like two years before, probably sixty or

0:57:10.239 --> 0:57:13.919
<v Speaker 1>seventy days before that. For like the last twenty years,

0:57:13.960 --> 0:57:15.320
<v Speaker 1>forty to fifty days.

0:57:15.719 --> 0:57:17.800
<v Speaker 2>You're gonna have to come back to Philip's. Take a

0:57:17.880 --> 0:57:18.400
<v Speaker 2>run with me.

0:57:18.800 --> 0:57:23.560
<v Speaker 1>Absolutely. I just remember skiing Philip's. Now, now there's video

0:57:23.600 --> 0:57:26.720
<v Speaker 1>of all this stuff, because Philips, you're skiing straight in,

0:57:26.760 --> 0:57:28.800
<v Speaker 1>you're skiing right toward the rock and then you got

0:57:28.800 --> 0:57:29.680
<v Speaker 1>to make that left.

0:57:29.880 --> 0:57:32.640
<v Speaker 2>Yeah, yep. I remember the first time I skied it too.

0:57:32.640 --> 0:57:35.320
<v Speaker 1>I was terrified, and of course, you know, skiing the

0:57:35.320 --> 0:57:38.880
<v Speaker 1>hole in the wall back in the backside of Mammoth As. Listen,

0:57:38.920 --> 0:57:42.440
<v Speaker 1>what people don't understand about Mammoth is there's very serious

0:57:42.480 --> 0:57:45.880
<v Speaker 1>skiing at Mammoth. You know, in the seventies they didn't

0:57:45.880 --> 0:57:48.919
<v Speaker 1>have a lift up Lincoln Peak, but now they have that.

0:57:49.440 --> 0:57:52.760
<v Speaker 1>But you know, all the stuff you know, off the

0:57:52.840 --> 0:57:56.200
<v Speaker 1>cornice whatever. I mean, there's just really serious skiing there.

0:57:56.640 --> 0:57:59.080
<v Speaker 1>And you know, it's got a Southern California culture, so

0:57:59.120 --> 0:58:03.560
<v Speaker 1>there's more snow orders in Manmit than anywhere else. So

0:58:04.280 --> 0:58:05.560
<v Speaker 1>I got a lot of skis.

0:58:06.720 --> 0:58:10.560
<v Speaker 2>That's awesome. You have any atomics, I don't, Man, we

0:58:10.640 --> 0:58:11.520
<v Speaker 2>got to change that.

0:58:12.680 --> 0:58:16.800
<v Speaker 1>I was always into French skis, okay, the old days, Rosie.

0:58:17.120 --> 0:58:20.080
<v Speaker 1>Then I got really into Dina Star. Dina Star turns

0:58:20.120 --> 0:58:24.120
<v Speaker 1>it a certain way that I love. But listen, we're

0:58:24.120 --> 0:58:27.240
<v Speaker 1>all connected. So you call you somebody and you're getting

0:58:27.240 --> 0:58:30.360
<v Speaker 1>them at like maybe twenty five cents of the dollar,

0:58:30.440 --> 0:58:32.720
<v Speaker 1>at most sixty cents of the dollar, and then you

0:58:32.800 --> 0:58:35.320
<v Speaker 1>got a pure of skis Yo, these keys are not

0:58:35.480 --> 0:58:39.680
<v Speaker 1>that great, okay, in that they turn what they don't hold.

0:58:40.400 --> 0:58:43.040
<v Speaker 2>And then it's because you haven't been on atomics. We

0:58:43.080 --> 0:58:43.320
<v Speaker 2>got it.

0:58:43.480 --> 0:58:47.320
<v Speaker 1>But then I actually, two years ago I paid retail

0:58:47.360 --> 0:58:50.000
<v Speaker 1>for a couple of seas because they let me demo everything,

0:58:50.720 --> 0:58:53.160
<v Speaker 1>and it was not what I thought. You know, a

0:58:53.160 --> 0:58:56.080
<v Speaker 1>lot of people like those stokely storm writers. They're silky,

0:58:56.120 --> 0:58:59.160
<v Speaker 1>they're shitty and in the bumps. You know, the Nordica's

0:58:59.480 --> 0:59:02.120
<v Speaker 1>the hype of about the Norda because I don't understand whatsoever.

0:59:02.200 --> 0:59:03.200
<v Speaker 1>They're planks.

0:59:03.400 --> 0:59:05.320
<v Speaker 2>Okay, they're great. I tend to agree with.

0:59:05.640 --> 0:59:10.320
<v Speaker 1>And the Blizzards are similar. So I got a bunch

0:59:10.360 --> 0:59:14.720
<v Speaker 1>of K two's and still have a couple of des Stars.

0:59:14.760 --> 0:59:17.200
<v Speaker 1>And then Body sent me four pairs of his skis

0:59:17.600 --> 0:59:22.080
<v Speaker 1>Oh Cool, which are very interesting. Skis the eighty eight

0:59:23.080 --> 0:59:26.200
<v Speaker 1>not good, and therefore he told me he designed that

0:59:26.320 --> 0:59:29.240
<v Speaker 1>off of Vlon was the only ski that wasn't an original,

0:59:29.440 --> 0:59:31.240
<v Speaker 1>and he redid it this year. I don't have a

0:59:31.280 --> 0:59:34.320
<v Speaker 1>pair at this point in time. Yeah, and you know,

0:59:34.400 --> 0:59:37.760
<v Speaker 1>if you're in veil, the average with in veil is

0:59:37.800 --> 0:59:41.320
<v Speaker 1>a ninety something. Okay, this is what people don't understand.

0:59:41.320 --> 0:59:44.440
<v Speaker 1>You need certain numbers of skis. You need your ninety

0:59:44.440 --> 0:59:46.360
<v Speaker 1>five to ninety nine, you need your one hundred, one

0:59:46.400 --> 0:59:48.520
<v Speaker 1>hundred and ten, you need your one hundred, one hundred

0:59:48.520 --> 0:59:50.080
<v Speaker 1>and fifty, and you need your one hundred and sixty

0:59:50.320 --> 0:59:52.120
<v Speaker 1>two hundred and twenty because you got to have the

0:59:52.240 --> 0:59:54.560
<v Speaker 1>right tool. You know. People say, oh, yeah, you know,

0:59:54.920 --> 0:59:56.600
<v Speaker 1>and then they're the instructors. I got no type of

0:59:56.640 --> 1:00:01.680
<v Speaker 1>instructors over they're scheming on their seventy eights. Why why

1:00:01.920 --> 1:00:06.600
<v Speaker 1>beyond your seventy eighth? So boty skis ski like a

1:00:06.720 --> 1:00:10.000
<v Speaker 1>French ski, which is you know, the one oh four

1:00:10.360 --> 1:00:15.000
<v Speaker 1>is a great ski that just stands above the other ones.

1:00:15.040 --> 1:00:16.840
<v Speaker 1>I have. The ninety eight to one tens are good,

1:00:17.680 --> 1:00:20.320
<v Speaker 1>but the one oh four because normally a one oh

1:00:20.400 --> 1:00:24.440
<v Speaker 1>four is too wide for all day every day, but

1:00:24.560 --> 1:00:27.400
<v Speaker 1>for some reason it's not the other thing about it

1:00:27.440 --> 1:00:30.400
<v Speaker 1>for skis like that because they're not heavy whatever they hold,

1:00:30.760 --> 1:00:32.720
<v Speaker 1>which blows my mind. I mean I was out on

1:00:32.720 --> 1:00:34.480
<v Speaker 1>a pier today.

1:00:34.680 --> 1:00:38.560
<v Speaker 2>So yeah, when I switched from K Twoto Atomic, it

1:00:38.640 --> 1:00:41.160
<v Speaker 2>blew my mind because they had been making the best

1:00:41.200 --> 1:00:43.400
<v Speaker 2>skis in the world for the racers for so long

1:00:43.480 --> 1:00:46.320
<v Speaker 2>and they're still hand crafted in Austria.

1:00:46.520 --> 1:00:51.520
<v Speaker 1>Well, you know, Atomic in the seventies had limited distribution

1:00:51.720 --> 1:00:54.520
<v Speaker 1>and limited sales in America. They had these orange skis

1:00:54.680 --> 1:00:56.919
<v Speaker 1>they set atomic in the front in the back. People

1:00:56.960 --> 1:00:59.640
<v Speaker 1>call me atomic atomics. And then of course in the

1:00:59.720 --> 1:01:03.320
<v Speaker 1>her era, you know, that became about a top. I

1:01:03.320 --> 1:01:06.680
<v Speaker 1>mean the thing about atomic race skis. You know this

1:01:06.720 --> 1:01:09.840
<v Speaker 1>is before your time when they had the dampening systems,

1:01:09.840 --> 1:01:13.160
<v Speaker 1>the vas on the rosies, that was when the first thing.

1:01:13.680 --> 1:01:18.800
<v Speaker 1>But you had the atomic duel deck and now they

1:01:18.840 --> 1:01:22.400
<v Speaker 1>have a double deck. Now they have those little you know,

1:01:22.560 --> 1:01:26.919
<v Speaker 1>like silver things in that and you know it's it's

1:01:27.000 --> 1:01:28.560
<v Speaker 1>in the old days. In the seventies you went to

1:01:28.600 --> 1:01:32.800
<v Speaker 1>a shop, they had everything. Now shops only by certain stuff.

1:01:33.760 --> 1:01:37.360
<v Speaker 1>Now in terms of you know, skiing is a sport

1:01:37.360 --> 1:01:40.680
<v Speaker 1>where everybody boasts. You know, I go to college at Middlebury.

1:01:40.720 --> 1:01:43.160
<v Speaker 1>I mean it's like, oh, I don't I'm a great skier.

1:01:43.200 --> 1:01:47.280
<v Speaker 1>You gotta everybody talks. But I have a friend big

1:01:47.320 --> 1:01:51.160
<v Speaker 1>in the live business who got very into Hella skiing,

1:01:51.600 --> 1:01:54.360
<v Speaker 1>and he keeps telling me, oh, at the time I

1:01:54.400 --> 1:01:57.760
<v Speaker 1>had a pair of s seven's, you know, the rosie

1:01:58.160 --> 1:02:01.520
<v Speaker 1>who won seventeens. And now I have a pair of

1:02:01.560 --> 1:02:06.520
<v Speaker 1>the K two one sixteens. He says, oh, you're hell

1:02:06.600 --> 1:02:09.680
<v Speaker 1>is skiing. The standard is the one twenty bench chiller. Yeah,

1:02:09.720 --> 1:02:12.040
<v Speaker 1>whatever you have, it's nowhere near as good as that.

1:02:12.480 --> 1:02:14.640
<v Speaker 1>Blah blah blah blah blah blah. I mean he really

1:02:14.680 --> 1:02:17.880
<v Speaker 1>put me down one night we were at shit what

1:02:18.000 --> 1:02:20.960
<v Speaker 1>venue is in that la b l ray. It was

1:02:21.000 --> 1:02:22.040
<v Speaker 1>really kind of funny.

1:02:22.240 --> 1:02:24.160
<v Speaker 2>They'll have to thank him for me. I'm glad he

1:02:24.320 --> 1:02:24.880
<v Speaker 2>likes to right.

1:02:25.040 --> 1:02:27.080
<v Speaker 1>You know, as I say, you're not going to have

1:02:27.120 --> 1:02:31.840
<v Speaker 1>a need for a one twenty most inbounds places. But

1:02:32.720 --> 1:02:35.280
<v Speaker 1>the days that you have the one fifteen, you know,

1:02:35.400 --> 1:02:39.640
<v Speaker 1>one sixteen, the days you have them, you want them.

1:02:39.880 --> 1:02:42.920
<v Speaker 2>Yeah, and there is that's similar with the one twenty.

1:02:43.000 --> 1:02:46.440
<v Speaker 2>It is. It's it just gets skied out so fast

1:02:46.480 --> 1:02:50.280
<v Speaker 2>on resorts nowadays, is the issue. But if you go

1:02:50.360 --> 1:02:53.120
<v Speaker 2>over to Europe, they still seem to just be so

1:02:53.280 --> 1:02:57.840
<v Speaker 2>widespread and lifts and resorts connected lifts and resorts and

1:02:58.120 --> 1:03:01.320
<v Speaker 2>valleys and it just stays fresh for a bit longer.

1:03:01.360 --> 1:03:04.600
<v Speaker 2>But I still ski the one twenty pretty often actually

1:03:04.640 --> 1:03:08.720
<v Speaker 2>on Mammoth here. But I also know exactly where I'm

1:03:08.760 --> 1:03:12.120
<v Speaker 2>going and where to find all the fresh pockets.

1:03:12.280 --> 1:03:14.440
<v Speaker 1>You know. The good thing is, I mean I have

1:03:14.640 --> 1:03:16.640
<v Speaker 1>the you know, since we're right at the foot of

1:03:16.640 --> 1:03:19.680
<v Speaker 1>the mountain, you can change them because you don't want

1:03:19.680 --> 1:03:21.360
<v Speaker 1>to ski, you know, you're un here. One to fifteens

1:03:21.360 --> 1:03:23.000
<v Speaker 1>are good for a couple of hours and then the

1:03:23.040 --> 1:03:26.360
<v Speaker 1>rest of the days. I know, I want something different. Okay, okay,

1:03:26.600 --> 1:03:30.040
<v Speaker 1>let's get back. Hey. Are you a gear freak?

1:03:32.080 --> 1:03:36.520
<v Speaker 2>A gear freak know in the sense that I don't

1:03:36.600 --> 1:03:39.920
<v Speaker 2>research gear and try to find out every little nuance

1:03:39.960 --> 1:03:42.080
<v Speaker 2>about it, but a gear freak in the sense that

1:03:42.280 --> 1:03:45.440
<v Speaker 2>I'm very intuitive and I know what I want it

1:03:45.560 --> 1:03:49.280
<v Speaker 2>to feel like. So my translation to an engineer and

1:03:49.320 --> 1:03:53.600
<v Speaker 2>to the people building the skis is very productive and

1:03:53.640 --> 1:03:57.360
<v Speaker 2>they appreciate it, and they always are surprised. They'll give

1:03:57.400 --> 1:04:00.400
<v Speaker 2>me like a blind test on different flex patterns things,

1:04:00.400 --> 1:04:04.360
<v Speaker 2>and I can sniff it out really easily and like

1:04:04.960 --> 1:04:10.320
<v Speaker 2>tell them down to down to very minute changes what

1:04:10.440 --> 1:04:13.280
<v Speaker 2>I want to see. And so yes in the sense

1:04:13.320 --> 1:04:17.680
<v Speaker 2>of performance. No, in the sense of I just don't

1:04:17.680 --> 1:04:19.600
<v Speaker 2>have enough time in the day to dive deep on

1:04:19.640 --> 1:04:22.120
<v Speaker 2>the internet to find out what does what and why

1:04:22.160 --> 1:04:27.480
<v Speaker 2>it does what it does and all those things.

1:04:32.360 --> 1:04:35.480
<v Speaker 1>Okay, let's start outside the skis what boots.

1:04:35.240 --> 1:04:37.520
<v Speaker 2>Do you use atomic as well?

1:04:37.800 --> 1:04:39.840
<v Speaker 1>Okay, which model? I use?

1:04:39.960 --> 1:04:44.160
<v Speaker 2>The Hawks one thirty, the X Extended XTD because it's

1:04:44.160 --> 1:04:46.720
<v Speaker 2>it has a walk mode, ski tour a lot, and

1:04:46.760 --> 1:04:49.240
<v Speaker 2>it has the BOA system on the lower lower half

1:04:49.280 --> 1:04:51.440
<v Speaker 2>as well, which I'm a big fan of in the

1:04:51.480 --> 1:04:52.320
<v Speaker 2>last couple of years.

1:04:52.400 --> 1:04:54.400
<v Speaker 1>Why are you a big fan of Boa?

1:04:54.720 --> 1:04:59.600
<v Speaker 2>It's just my feet in general get freezing. I have

1:05:00.120 --> 1:05:03.120
<v Speaker 2>I think what's called raynods. It's like a circulation disease,

1:05:03.440 --> 1:05:10.040
<v Speaker 2>and I can never for two decades now, could never

1:05:10.520 --> 1:05:13.000
<v Speaker 2>use my lower buckles because I have a high instep

1:05:13.200 --> 1:05:15.320
<v Speaker 2>as well in my arch, so that top buckle would

1:05:15.320 --> 1:05:18.440
<v Speaker 2>always just cut off circulation to my foot. But now

1:05:18.440 --> 1:05:21.800
<v Speaker 2>with the Boa system, it really pulls everything evenly and

1:05:21.840 --> 1:05:26.360
<v Speaker 2>wraps the shell around your foot versus applying pressure points

1:05:26.400 --> 1:05:29.600
<v Speaker 2>into locations. So it just makes a ton of sense,

1:05:29.760 --> 1:05:35.400
<v Speaker 2>and it's designed well. It's robust. I snowmobile to access

1:05:35.520 --> 1:05:37.840
<v Speaker 2>terrain a lot, and if or if I kick it

1:05:37.840 --> 1:05:40.720
<v Speaker 2>off on a rock hiking or anything, the BOA systems

1:05:40.760 --> 1:05:43.520
<v Speaker 2>made to detach and just pop back in. So I

1:05:43.600 --> 1:05:46.840
<v Speaker 2>personally haven't had any issues with it, which has been great,

1:05:46.880 --> 1:05:51.600
<v Speaker 2>but I am. I am a fan just for maybe

1:05:51.960 --> 1:05:54.400
<v Speaker 2>getting my boots a little more snug, because, as you know,

1:05:55.480 --> 1:05:59.160
<v Speaker 2>any little minute adjustment you make, it starts with your boots.

1:05:59.200 --> 1:06:01.360
<v Speaker 2>That's what's going to roll your ski over on edge.

1:06:01.480 --> 1:06:04.160
<v Speaker 2>So I like a stiffer boot. I have one thirty

1:06:04.280 --> 1:06:06.160
<v Speaker 2>is the stiffest I can get. I might even go

1:06:06.200 --> 1:06:10.080
<v Speaker 2>stiffer if they offered it, but that's a rare occurrence

1:06:10.160 --> 1:06:11.360
<v Speaker 2>unless you're skiing world.

1:06:11.440 --> 1:06:13.800
<v Speaker 1>Well, I always skied in layings till my feet. I

1:06:14.040 --> 1:06:16.640
<v Speaker 1>almost had to give up skiing, and I skied in

1:06:16.680 --> 1:06:20.200
<v Speaker 1>the Nordicas for a while, and then five years ago

1:06:20.280 --> 1:06:23.720
<v Speaker 1>I went back to the RS one thirty and it

1:06:23.720 --> 1:06:28.160
<v Speaker 1>has a very progressive flex. Nordica is a little hard

1:06:28.240 --> 1:06:32.280
<v Speaker 1>on the initiation. Then you go, we're the laying irrelevant

1:06:32.320 --> 1:06:34.960
<v Speaker 1>of its reputation. I just got a new pair of

1:06:35.000 --> 1:06:37.080
<v Speaker 1>the new ones because I woke up and I said,

1:06:37.400 --> 1:06:39.560
<v Speaker 1>the liners I'm gonna get to the middle season want

1:06:39.600 --> 1:06:41.440
<v Speaker 1>new boots, and they're not gonna be No one's going

1:06:41.480 --> 1:06:42.360
<v Speaker 1>to have them.

1:06:42.560 --> 1:06:46.040
<v Speaker 2>Yeah, and liners are important too. I do a foam.

1:06:46.360 --> 1:06:48.800
<v Speaker 2>I like a foam injected molded liner.

1:06:49.480 --> 1:06:51.120
<v Speaker 1>Oh well, who does your foaming?

1:06:51.400 --> 1:06:54.120
<v Speaker 2>The factory that I go over to Austria.

1:06:54.320 --> 1:06:57.640
<v Speaker 1>Okay, wait wait, I'm really interested because there's this uh.

1:06:58.080 --> 1:06:59.960
<v Speaker 1>I mean it's great talking to someone because most people

1:07:00.040 --> 1:07:01.800
<v Speaker 1>then you get really deep things. They don't care, they

1:07:01.840 --> 1:07:05.000
<v Speaker 1>don't know because on Instagram they got this place hun

1:07:05.160 --> 1:07:09.120
<v Speaker 1>Sport in Austria and they show their foaming whatever. And

1:07:09.160 --> 1:07:12.640
<v Speaker 1>now the guy works for leg he's in French. Okay,

1:07:12.800 --> 1:07:16.120
<v Speaker 1>you go to the factory. Hey, what do they do

1:07:16.200 --> 1:07:16.920
<v Speaker 1>for a footbed?

1:07:18.080 --> 1:07:23.080
<v Speaker 2>I actually use a it's not a custom, it's it's

1:07:23.280 --> 1:07:27.040
<v Speaker 2>there's three different models, but I have a sponsor and

1:07:27.080 --> 1:07:30.440
<v Speaker 2>a collaboration with a footbed that's always worked or not always,

1:07:30.560 --> 1:07:32.680
<v Speaker 2>it's worked well for me. I've been trying it for

1:07:32.720 --> 1:07:35.960
<v Speaker 2>the last little bit and it's called remind in Soul.

1:07:36.400 --> 1:07:38.040
<v Speaker 2>So I use that for my footbed.

1:07:38.440 --> 1:07:40.800
<v Speaker 1>Well, before you know, if there are three different models,

1:07:40.800 --> 1:07:41.880
<v Speaker 1>what's the difference.

1:07:41.920 --> 1:07:44.240
<v Speaker 2>Is the medic like the medium model? You just find

1:07:44.280 --> 1:07:45.200
<v Speaker 2>what works best.

1:07:45.000 --> 1:07:47.800
<v Speaker 1>For well, it's high for that okay, yeah, yeah, yeah.

1:07:47.600 --> 1:07:50.840
<v Speaker 2>Exactly, and so I slip that in. Then I go

1:07:51.000 --> 1:07:54.440
<v Speaker 2>foam foam injected at the atomic factory.

1:07:54.640 --> 1:07:58.040
<v Speaker 1>Yeah okay, I mean you know I have pham boots

1:07:58.080 --> 1:08:01.440
<v Speaker 1>back at the beginning, like Boa in the begin you

1:08:01.480 --> 1:08:03.240
<v Speaker 1>can get a bad foam job.

1:08:03.680 --> 1:08:06.840
<v Speaker 2>Oh you can, And so I use who used to

1:08:06.840 --> 1:08:10.360
<v Speaker 2>do Marcel's? I was told that I think Marcel went

1:08:10.400 --> 1:08:14.000
<v Speaker 2>through forty boots one season when he was in his

1:08:14.080 --> 1:08:18.200
<v Speaker 2>prime racing at Atomic. He's no longer there, but I

1:08:18.600 --> 1:08:22.080
<v Speaker 2>can't remember the name. And I'm so sad. He'll be

1:08:22.160 --> 1:08:24.439
<v Speaker 2>sad if he ever hears this. But he's amazing. He's

1:08:24.439 --> 1:08:27.559
<v Speaker 2>been at Atomic forever and he's done a lot of

1:08:27.640 --> 1:08:29.320
<v Speaker 2>foam liners. Let's just put it that way.

1:08:29.680 --> 1:08:31.840
<v Speaker 1>And how dense is your ful?

1:08:32.080 --> 1:08:34.360
<v Speaker 2>I go as dense as possible. I go with what

1:08:34.800 --> 1:08:36.759
<v Speaker 2>they're given the World Cup skiers.

1:08:36.840 --> 1:08:40.200
<v Speaker 1>And then to what degree is there a breaking period?

1:08:42.240 --> 1:08:46.160
<v Speaker 2>That varies, as you know, depending on how long your

1:08:46.160 --> 1:08:50.080
<v Speaker 2>skin and actually ski touring, so walking uphills breaks in

1:08:50.120 --> 1:08:54.519
<v Speaker 2>your boots pretty fast, which I enjoy because you're you're

1:08:54.560 --> 1:08:57.200
<v Speaker 2>constantly flexing back and forth because you put it in

1:08:57.280 --> 1:09:00.160
<v Speaker 2>walk mode. Now your boot's flexing backwards and forwards. So

1:09:00.640 --> 1:09:02.679
<v Speaker 2>they break in much faster than they used to because

1:09:02.680 --> 1:09:06.040
<v Speaker 2>skiing around the mountain, you're just absorbing, You're hitting bumps

1:09:06.040 --> 1:09:08.800
<v Speaker 2>and absorbing, and they're just doing their little minute adjustments.

1:09:08.800 --> 1:09:11.679
<v Speaker 2>But once you start doing big strides and walking yourself

1:09:11.760 --> 1:09:16.800
<v Speaker 2>up five thousand foot peak or whatever, five thousand feet

1:09:16.960 --> 1:09:22.000
<v Speaker 2>vertical of a bigger twelve thousand foot peak. Really but yeah,

1:09:22.080 --> 1:09:25.519
<v Speaker 2>that really happens fast.

1:09:25.840 --> 1:09:28.000
<v Speaker 1>Oh okay, you know you have the hawks? Do you

1:09:28.000 --> 1:09:30.880
<v Speaker 1>have any red stors for inbounds? Did?

1:09:30.960 --> 1:09:35.160
<v Speaker 2>I went that way? But sadly, I probably skied less

1:09:35.200 --> 1:09:37.439
<v Speaker 2>than you last year, which makes me sad to hear

1:09:37.560 --> 1:09:41.400
<v Speaker 2>myself say that. But I because of this project, because

1:09:41.400 --> 1:09:44.200
<v Speaker 2>of my ambitions, because of my artwork, because of all

1:09:44.280 --> 1:09:48.640
<v Speaker 2>these different things, I don't ski as much as I

1:09:48.640 --> 1:09:51.519
<v Speaker 2>would like to in that and I also have two

1:09:51.600 --> 1:09:53.640
<v Speaker 2>small kids, so a lot of my skiing on the

1:09:53.680 --> 1:09:57.240
<v Speaker 2>mountain is with them, which is amazing, and it's just different.

1:09:57.360 --> 1:10:01.880
<v Speaker 2>So I try to get used to my boots so

1:10:01.960 --> 1:10:04.439
<v Speaker 2>that way, if I get called tomorrow to go on

1:10:04.479 --> 1:10:07.360
<v Speaker 2>a Helli trip in Canada, I'm skiing the same boots

1:10:07.400 --> 1:10:11.120
<v Speaker 2>that I was skiing on the hill. So I've been

1:10:11.320 --> 1:10:13.439
<v Speaker 2>pretty much the last couple of years just sticking to

1:10:13.520 --> 1:10:14.639
<v Speaker 2>one boot a season.

1:10:15.080 --> 1:10:18.200
<v Speaker 1>Okay, And every season you get a new pier. Yeah,

1:10:18.240 --> 1:10:20.680
<v Speaker 1>and at this point you only have one pair, you

1:10:20.680 --> 1:10:21.719
<v Speaker 1>have multiple piers.

1:10:21.880 --> 1:10:27.720
<v Speaker 2>I have multiple I luckily have access right, Okay, but

1:10:28.160 --> 1:10:33.320
<v Speaker 2>bindings bindings also atomic, but that's the one technology that

1:10:33.680 --> 1:10:40.240
<v Speaker 2>Atomic actually companies widely share. Solomon had the Solomon Shift, Yes,

1:10:40.360 --> 1:10:43.559
<v Speaker 2>the shift and for touring, and then that they had

1:10:43.560 --> 1:10:47.280
<v Speaker 2>an sth binding which is now called the strive, which

1:10:47.439 --> 1:10:50.280
<v Speaker 2>I ski of fifteen to sixteen din because I don't

1:10:50.320 --> 1:10:53.240
<v Speaker 2>like to come out, so crank them down.

1:10:54.280 --> 1:10:56.160
<v Speaker 1>I've only been hurt when they came out.

1:10:56.520 --> 1:10:59.479
<v Speaker 2>Yeah, exactly, you want to stay in there. So yeah,

1:10:59.520 --> 1:11:03.280
<v Speaker 2>that's than the most bomber binding. And I've I skied

1:11:03.320 --> 1:11:06.760
<v Speaker 2>it long before I was on Atomic. They just have

1:11:07.360 --> 1:11:09.960
<v Speaker 2>if it's not broke, don't fix it kind of mentality.

1:11:10.840 --> 1:11:13.720
<v Speaker 1>Well, do you on your back country skis you ski

1:11:13.800 --> 1:11:17.280
<v Speaker 1>on the shift? I do, yeah, And so the shift

1:11:17.720 --> 1:11:21.800
<v Speaker 1>allows you to move the mounting point, move the setter.

1:11:21.840 --> 1:11:24.880
<v Speaker 2>Not necessarily frontward and backwards. It's not on a track system,

1:11:25.040 --> 1:11:27.640
<v Speaker 2>so it's still mounted toe piece, heel piece, but it

1:11:27.760 --> 1:11:29.960
<v Speaker 2>allows you to click the heel down and then put

1:11:29.960 --> 1:11:32.120
<v Speaker 2>it into walk mode. So now your heel releases.

1:11:33.000 --> 1:11:34.960
<v Speaker 1>Oh I guess that body skis And I mean he

1:11:35.040 --> 1:11:37.360
<v Speaker 1>was telling me that you could move them back and forth.

1:11:37.760 --> 1:11:38.880
<v Speaker 1>That's not what I ski on.

1:11:39.840 --> 1:11:43.680
<v Speaker 2>Yeah, there there's one that was called the tracker that

1:11:43.720 --> 1:11:45.640
<v Speaker 2>you can move forward and back. I'm pretty sure. But

1:11:45.680 --> 1:11:48.679
<v Speaker 2>the shift, the shift is mounted directly into the ski,

1:11:49.080 --> 1:11:51.320
<v Speaker 2>so and stays stays put.

1:11:51.960 --> 1:11:55.160
<v Speaker 1>Okay, So mounting point.

1:11:55.800 --> 1:11:58.360
<v Speaker 2>Mounting point this is this is useful. Actually, I should

1:11:58.400 --> 1:12:00.679
<v Speaker 2>do this on a ski podcast. I get that question

1:12:01.080 --> 1:12:06.200
<v Speaker 2>more than any other question. I because I create my

1:12:06.240 --> 1:12:09.200
<v Speaker 2>own skis. I now have a model that is an

1:12:09.240 --> 1:12:13.360
<v Speaker 2>eighty five, a ninety at one hundred, a one ten,

1:12:13.640 --> 1:12:16.439
<v Speaker 2>and a one twenty, and so I try to put

1:12:16.479 --> 1:12:20.040
<v Speaker 2>the factory line. There's there's lines that go above the

1:12:20.040 --> 1:12:22.000
<v Speaker 2>factory line and lines that go behind it, and I

1:12:22.040 --> 1:12:25.080
<v Speaker 2>try to put the factory line at where I personally

1:12:25.200 --> 1:12:29.759
<v Speaker 2>love to skim. And the one twenty we just changed

1:12:29.800 --> 1:12:32.880
<v Speaker 2>the mold. We had carbon stringers in the mold for

1:12:32.960 --> 1:12:35.759
<v Speaker 2>a long time and we just took those out because

1:12:35.800 --> 1:12:38.479
<v Speaker 2>they have a new wood core that they were able

1:12:38.560 --> 1:12:42.960
<v Speaker 2>to accomplish the same flex pattern and actually a little

1:12:42.960 --> 1:12:47.040
<v Speaker 2>stiffer in the tip while again the same I guess

1:12:47.080 --> 1:12:50.720
<v Speaker 2>rebound and everything. The ski performed equally, but it was

1:12:51.120 --> 1:12:54.960
<v Speaker 2>a lesser impact on the environment to just have wood

1:12:54.960 --> 1:12:57.720
<v Speaker 2>in there. And so they built that mold with my

1:12:57.800 --> 1:13:00.320
<v Speaker 2>one ten and my one hundred, so we were able

1:13:00.320 --> 1:13:02.280
<v Speaker 2>to test it on those skis years prior, and now

1:13:02.280 --> 1:13:04.960
<v Speaker 2>they implemented it in the one twenty. But because I

1:13:05.080 --> 1:13:08.280
<v Speaker 2>told you how sensitive I am, the factory line stayed

1:13:08.280 --> 1:13:11.320
<v Speaker 2>where I've always skied it. But now, because the tip

1:13:11.400 --> 1:13:17.080
<v Speaker 2>is just a minute percent stiffer, I now move one

1:13:17.080 --> 1:13:20.519
<v Speaker 2>and a half centimeters behind the factory line. So moving

1:13:20.560 --> 1:13:25.200
<v Speaker 2>forward everything is like years out, sadly, but moving forward

1:13:25.360 --> 1:13:28.719
<v Speaker 2>in I want to say in the twenty six twenty

1:13:28.760 --> 1:13:31.759
<v Speaker 2>seven ski, the factory line will not be correct again.

1:13:31.920 --> 1:13:35.120
<v Speaker 2>But we've only just figured this out in the more

1:13:35.240 --> 1:13:37.639
<v Speaker 2>recent years, so it will take time to implement.

1:13:37.800 --> 1:13:47.360
<v Speaker 1>Okay, nail this down. The ski redone got a stiffer tip. Yeah,

1:13:47.400 --> 1:13:49.880
<v Speaker 1>you're mounting it minus one point five.

1:13:50.280 --> 1:13:54.160
<v Speaker 2>Correct, And I recommend it for general people to even

1:13:54.200 --> 1:13:57.960
<v Speaker 2>go back minus two because I personally spin and flip

1:13:58.040 --> 1:14:01.280
<v Speaker 2>and like my tails to release turns, and I do

1:14:01.360 --> 1:14:03.720
<v Speaker 2>what's called butters where I jump into like a three

1:14:03.880 --> 1:14:06.680
<v Speaker 2>sixty and push my noses into the snow, and so

1:14:07.560 --> 1:14:10.559
<v Speaker 2>swingweight is important to me, but it swingweight is also

1:14:10.640 --> 1:14:14.080
<v Speaker 2>important for anyone skiing powder in the trees, and how

1:14:14.120 --> 1:14:17.320
<v Speaker 2>the where the tip releases and how the tails release,

1:14:17.520 --> 1:14:20.840
<v Speaker 2>so I do recommend staying close to where I ski,

1:14:20.960 --> 1:14:24.599
<v Speaker 2>but a little more tip for people that never jump

1:14:24.760 --> 1:14:28.760
<v Speaker 2>or go backwards or spin is always is always a

1:14:28.800 --> 1:14:30.639
<v Speaker 2>good thing because the more tip you have, the more

1:14:30.640 --> 1:14:35.599
<v Speaker 2>float you have. So I personally like them at minus

1:14:35.600 --> 1:14:38.559
<v Speaker 2>one point five, but I think that in between that

1:14:39.400 --> 1:14:42.360
<v Speaker 2>minus two all the way to minus three range is

1:14:42.400 --> 1:14:44.679
<v Speaker 2>great for the everyday directional skier.

1:14:45.040 --> 1:14:49.280
<v Speaker 1>Okay, but the line that comes on the ski is incorrect.

1:14:49.880 --> 1:14:53.559
<v Speaker 2>Is incorrect. It's still skis great there, but I'm just

1:14:53.640 --> 1:14:56.400
<v Speaker 2>so sensitive and it is the line that comes on

1:14:56.439 --> 1:14:58.719
<v Speaker 2>the ski is exactly where it's been for the last

1:14:58.800 --> 1:15:02.280
<v Speaker 2>however many years, so atomic had no way of knowing

1:15:03.080 --> 1:15:05.439
<v Speaker 2>until I had enough time on them to be like,

1:15:05.520 --> 1:15:08.479
<v Speaker 2>wait a second, this isn't feeling right. Let's try this.

1:15:08.600 --> 1:15:10.880
<v Speaker 2>So I played around with it for quite a while

1:15:10.960 --> 1:15:13.519
<v Speaker 2>until I landed on exactly where I want to go.

1:15:13.680 --> 1:15:20.559
<v Speaker 2>But luckily, more often than not, people mount wherever they

1:15:20.640 --> 1:15:23.240
<v Speaker 2>feel like they should be mounting their skis, So a

1:15:23.240 --> 1:15:26.839
<v Speaker 2>lot of people go all over the place anyways, and well.

1:15:26.640 --> 1:15:28.599
<v Speaker 1>You know, they used to have that mark or binding.

1:15:28.680 --> 1:15:32.200
<v Speaker 1>We could the skitzo, we could move faster. But you know,

1:15:32.479 --> 1:15:35.080
<v Speaker 1>there's so much discussion on this in line, but unless

1:15:35.080 --> 1:15:37.240
<v Speaker 1>you're someone with a lot of skis a lot of stuff,

1:15:38.120 --> 1:15:41.040
<v Speaker 1>people don't have the opportunity to try on all these

1:15:41.080 --> 1:15:43.120
<v Speaker 1>different mounting points totally.

1:15:43.360 --> 1:15:46.680
<v Speaker 2>And what I hope happens someday it would be so

1:15:46.840 --> 1:15:51.839
<v Speaker 2>amazing is that all binding companies get together and decide

1:15:51.880 --> 1:15:57.680
<v Speaker 2>that one universal hole pattern is agreed upon, and then

1:15:57.760 --> 1:16:01.480
<v Speaker 2>skis could come pre drilled with in set inset screws,

1:16:01.520 --> 1:16:03.840
<v Speaker 2>just like snowboards, and all you have to do is

1:16:03.880 --> 1:16:07.640
<v Speaker 2>move your toe piece heel piece. When you travel overseas,

1:16:07.720 --> 1:16:09.800
<v Speaker 2>you could take your binding off and it's easier to

1:16:09.840 --> 1:16:13.719
<v Speaker 2>pack like. There would be so much benefit to everyone

1:16:13.800 --> 1:16:16.080
<v Speaker 2>being in the same hole pattern and not having to

1:16:16.160 --> 1:16:19.600
<v Speaker 2>drill skis because you can. You can. It's contrary to

1:16:19.680 --> 1:16:22.479
<v Speaker 2>what people believe. You can drill skis a lot, especially

1:16:22.520 --> 1:16:25.479
<v Speaker 2>if you're plugging the holes just for water proofing the

1:16:25.520 --> 1:16:28.840
<v Speaker 2>wood core. But you can drill and re drill and

1:16:28.880 --> 1:16:32.599
<v Speaker 2>drill and redrill quite a lot. I've done five six

1:16:33.200 --> 1:16:36.680
<v Speaker 2>different binding mounting points and skis still feel great and

1:16:36.760 --> 1:16:40.479
<v Speaker 2>have the same response and liveliness and stuff. So as

1:16:40.560 --> 1:16:42.320
<v Speaker 2>long as you're plugging plugging holes.

1:16:42.400 --> 1:16:45.040
<v Speaker 1>It's it's fine, let's go back to the beginning. You

1:16:45.240 --> 1:16:47.760
<v Speaker 1>make this deal after seven years, the K two with

1:16:47.880 --> 1:16:51.680
<v Speaker 1>Atomic and what's the first ski.

1:16:52.840 --> 1:16:55.439
<v Speaker 2>The bent Chetler. It was the bent Chetler. It was

1:16:55.479 --> 1:16:57.439
<v Speaker 2>a one to twenty three at that point in time.

1:16:58.200 --> 1:17:00.360
<v Speaker 2>And so I don't know if you would have met

1:17:00.360 --> 1:17:04.519
<v Speaker 2>this gentleman, but he was widely respected and appreciated. His

1:17:04.640 --> 1:17:09.400
<v Speaker 2>name was Rupert and he went by Keighley, and he

1:17:09.479 --> 1:17:12.880
<v Speaker 2>worked for Atomic for sixty years. He just recently passed away.

1:17:13.400 --> 1:17:19.000
<v Speaker 2>But I came on board myself, Darren Rahlves and the

1:17:20.800 --> 1:17:25.240
<v Speaker 2>Eric Gay. He was a ski racer and I want

1:17:25.240 --> 1:17:27.320
<v Speaker 2>to say he had a brother too. It was there

1:17:27.400 --> 1:17:32.479
<v Speaker 2>was a few of us and mostly racers and myself

1:17:32.680 --> 1:17:36.240
<v Speaker 2>and we were testing the very first prototype of my ski,

1:17:36.439 --> 1:17:39.479
<v Speaker 2>this other ski called the Atlas, and kind of figuring

1:17:39.479 --> 1:17:43.719
<v Speaker 2>things out in Alaska and Wolfgang the president of Atomic,

1:17:43.840 --> 1:17:46.200
<v Speaker 2>was there, Keighley was there, a lot of the senior

1:17:46.280 --> 1:17:49.280
<v Speaker 2>leadership was there to try and figure out where we

1:17:49.280 --> 1:17:55.400
<v Speaker 2>were taking the brand. And the skis performed horribly. My

1:17:55.560 --> 1:17:57.960
<v Speaker 2>ski did the very first proto. They were just an

1:17:58.000 --> 1:18:01.519
<v Speaker 2>all gray top sheet, black bass and just the first

1:18:01.560 --> 1:18:05.160
<v Speaker 2>iteration of what I tried to translate to the Austrians,

1:18:06.000 --> 1:18:09.720
<v Speaker 2>and so Keighley and I sat down, marked them all up,

1:18:09.920 --> 1:18:12.799
<v Speaker 2>decided exactly how we wanted them to look and change,

1:18:12.840 --> 1:18:15.519
<v Speaker 2>and he went back. This was we skied Alaska in April.

1:18:15.560 --> 1:18:18.040
<v Speaker 2>He went back had a new prototype for me to

1:18:18.080 --> 1:18:20.040
<v Speaker 2>test in the middle of summer. So I flew over

1:18:20.080 --> 1:18:22.719
<v Speaker 2>to Austria and skied them on a glacier without any

1:18:23.320 --> 1:18:27.599
<v Speaker 2>powder whatsoever, and they performed. Like I said earlier, I

1:18:27.600 --> 1:18:31.800
<v Speaker 2>can very much feel how they'd perform, and they outperformed

1:18:31.840 --> 1:18:34.680
<v Speaker 2>anything I've ever skied in my life. And so we

1:18:34.880 --> 1:18:39.960
<v Speaker 2>committed to it and released them that January of two

1:18:39.960 --> 1:18:42.240
<v Speaker 2>thousand and eight, I want to say, or really really

1:18:42.280 --> 1:18:48.400
<v Speaker 2>early in two thousand and eight, and they just built

1:18:48.640 --> 1:18:51.479
<v Speaker 2>built steam, I guess you could say it just like

1:18:51.960 --> 1:18:54.920
<v Speaker 2>kind of became a cult following to some degree, and

1:18:55.439 --> 1:18:58.320
<v Speaker 2>then it just kept building and building and building, and

1:18:58.560 --> 1:19:01.719
<v Speaker 2>it won. The skis won some awards over the years,

1:19:01.760 --> 1:19:04.960
<v Speaker 2>and just we kept pushing and progressing the mold and

1:19:05.000 --> 1:19:08.240
<v Speaker 2>trying new shapes. And I took a lot of influence

1:19:08.280 --> 1:19:11.400
<v Speaker 2>from the way Rob Machado shaped surfboards and tried some

1:19:11.479 --> 1:19:16.360
<v Speaker 2>different horizon tech technology where there was multidimensional rocker, and

1:19:17.160 --> 1:19:20.439
<v Speaker 2>just because I don't understand hydrodynamics like a surfer does.

1:19:20.479 --> 1:19:23.840
<v Speaker 2>But Rob is one of the world's best surfers. So

1:19:23.960 --> 1:19:27.320
<v Speaker 2>his glide and how he can where he can gain

1:19:27.400 --> 1:19:31.320
<v Speaker 2>speed on a wave and how he rides on top

1:19:31.360 --> 1:19:34.720
<v Speaker 2>of water translates well to frozen water as well. So

1:19:34.920 --> 1:19:37.280
<v Speaker 2>I talked to him all the time about different concepts

1:19:37.280 --> 1:19:37.679
<v Speaker 2>and things.

1:19:37.960 --> 1:19:40.920
<v Speaker 1>Okay, let's start. The original one was a one twenty three.

1:19:41.320 --> 1:19:44.160
<v Speaker 1>Why'd you change the standard to a one twenty.

1:19:44.880 --> 1:19:49.479
<v Speaker 2>Because as we were testing rocker profiles, and then once

1:19:49.560 --> 1:19:56.120
<v Speaker 2>we came up with the horizon tech the multidimensional rocker.

1:19:56.640 --> 1:19:59.800
<v Speaker 2>When you have something that's bent on the edges too,

1:20:00.120 --> 1:20:03.200
<v Speaker 2>you have as much or more surface area than if

1:20:03.200 --> 1:20:06.679
<v Speaker 2>it were to flat, so you're actually getting a similar

1:20:06.720 --> 1:20:10.080
<v Speaker 2>amount of floatation, so you can change the shape, and

1:20:10.160 --> 1:20:13.640
<v Speaker 2>though that's not underfoot where your tip is floating in

1:20:13.680 --> 1:20:16.519
<v Speaker 2>the powder and not diving. We were just testing different

1:20:16.520 --> 1:20:20.519
<v Speaker 2>things there. And then for that same swingweight concept, the

1:20:20.680 --> 1:20:27.599
<v Speaker 2>narrower the ski, the less less reaction time it has

1:20:27.680 --> 1:20:30.800
<v Speaker 2>if you are spinning and doing things you want. If

1:20:30.840 --> 1:20:33.400
<v Speaker 2>you go too wide and too fat, it just it

1:20:33.520 --> 1:20:36.040
<v Speaker 2>just doesn't work. I've tried all different kinds of things,

1:20:36.080 --> 1:20:38.400
<v Speaker 2>so there is there is a very fine balance on

1:20:39.000 --> 1:20:42.120
<v Speaker 2>where you want that waste width to be, and I've

1:20:42.160 --> 1:20:46.320
<v Speaker 2>found one twenty to be just a very sweet spot

1:20:46.439 --> 1:20:47.719
<v Speaker 2>for fresh powder.

1:20:47.920 --> 1:20:49.320
<v Speaker 1>Tell me about Horizon Tech.

1:20:50.479 --> 1:20:55.400
<v Speaker 2>Horizon Tech was exactly that, just to gain more surface

1:20:55.439 --> 1:20:58.960
<v Speaker 2>area and more floatation without changing the width of the

1:20:59.040 --> 1:21:02.240
<v Speaker 2>tip and actually slimming down the ski. Like I just said,

1:21:02.280 --> 1:21:06.040
<v Speaker 2>So we wanted to bring things down but not lose

1:21:06.080 --> 1:21:10.759
<v Speaker 2>performance and flotation. So it was just we beveled edges,

1:21:10.840 --> 1:21:16.000
<v Speaker 2>we added like a whole spoon concept, like just plastered

1:21:16.000 --> 1:21:17.719
<v Speaker 2>it on the ski. We tried a bunch of different

1:21:17.760 --> 1:21:21.559
<v Speaker 2>stuff until we landed on the horizon tech. But how

1:21:21.600 --> 1:21:25.559
<v Speaker 2>it cuts through snow and where if you have an

1:21:25.680 --> 1:21:28.280
<v Speaker 2>edge all the way around, even in variable snow, you're

1:21:28.320 --> 1:21:30.400
<v Speaker 2>still going to get hook a tip from time to time,

1:21:30.479 --> 1:21:34.479
<v Speaker 2>And so how that smears through variable snow was also

1:21:34.560 --> 1:21:39.559
<v Speaker 2>another thing I was trying to to accomplish. And and yeah,

1:21:39.600 --> 1:21:46.320
<v Speaker 2>it just had a number of different a different reasons,

1:21:46.400 --> 1:21:48.519
<v Speaker 2>I guess you could say, of why I wanted it

1:21:48.560 --> 1:21:49.559
<v Speaker 2>to be the way I wanted to.

1:21:49.720 --> 1:21:51.799
<v Speaker 1>Okay, you get a pair of skis from the factory.

1:21:52.280 --> 1:21:53.679
<v Speaker 1>You dull the tips and tails.

1:21:54.520 --> 1:21:54.920
<v Speaker 2>I do not.

1:21:55.360 --> 1:21:56.160
<v Speaker 1>I do not either.

1:21:56.240 --> 1:22:00.400
<v Speaker 2>I don't believe it factory factory. I don't. I don't

1:22:00.400 --> 1:22:03.240
<v Speaker 2>even wax them. I do after a time, but I don't.

1:22:03.560 --> 1:22:05.880
<v Speaker 1>I'm on the exact same page. I never had this

1:22:05.960 --> 1:22:09.439
<v Speaker 1>problem they're talking about. No, Okay, the original skis, what

1:22:09.600 --> 1:22:12.600
<v Speaker 1>was inside of them? There was.

1:22:13.479 --> 1:22:16.679
<v Speaker 2>Now you're testing me because we've gone poplar, We've gone

1:22:16.720 --> 1:22:17.120
<v Speaker 2>oh wait.

1:22:16.960 --> 1:22:19.160
<v Speaker 1>Wait wait wait wait wait wait, let's forget that, because

1:22:19.240 --> 1:22:22.559
<v Speaker 1>let's just the president. You have the one twenty. How

1:22:22.600 --> 1:22:29.080
<v Speaker 1>do you decide to expand the brand narrower? Uh?

1:22:29.360 --> 1:22:32.000
<v Speaker 2>Sorry to ask that question again. How do I decide

1:22:32.040 --> 1:22:34.320
<v Speaker 2>to expand the brand narrower? Mean?

1:22:34.520 --> 1:22:36.240
<v Speaker 1>I mean you start with the one twenty. How do

1:22:36.280 --> 1:22:37.439
<v Speaker 1>you decide to have small.

1:22:37.240 --> 1:22:41.320
<v Speaker 2>To get more skis? Oh? Okay, that I mean simple.

1:22:41.600 --> 1:22:45.240
<v Speaker 2>It's because you said it on this call. You need

1:22:45.280 --> 1:22:47.479
<v Speaker 2>a quiver of skis. I don't ski a one twenty

1:22:47.520 --> 1:22:49.719
<v Speaker 2>all the time. Nobody in their right mind with Skia

1:22:49.760 --> 1:22:53.479
<v Speaker 2>one twenty all the time. You it's just like surfing,

1:22:53.640 --> 1:22:57.960
<v Speaker 2>or just like anything. There's skis designed for a type

1:22:57.960 --> 1:23:02.880
<v Speaker 2>of skiing, and you've go out in the rain, rain, sleet,

1:23:02.960 --> 1:23:05.720
<v Speaker 2>or snow, you know, and that is going to be

1:23:07.080 --> 1:23:10.680
<v Speaker 2>what ski you decide. So in the park I like

1:23:10.720 --> 1:23:14.559
<v Speaker 2>a narrower ski in coolar season where I'm skiing these

1:23:14.600 --> 1:23:18.400
<v Speaker 2>long sierra coolars, I like around a one hundred waist

1:23:18.479 --> 1:23:24.200
<v Speaker 2>ski and every day soft snow crud skiing, I really

1:23:24.240 --> 1:23:26.360
<v Speaker 2>like skiing a one ten. I find it has a

1:23:26.720 --> 1:23:29.639
<v Speaker 2>perfect balance for me to be able to jump off

1:23:29.680 --> 1:23:33.840
<v Speaker 2>cliffs and do the things and still ride through very

1:23:33.880 --> 1:23:36.439
<v Speaker 2>cut up, chopped, skied out powder. And then a one

1:23:36.400 --> 1:23:42.360
<v Speaker 2>to twenty is fantastic for untouched virgin powder.

1:23:42.600 --> 1:23:42.840
<v Speaker 1>You know.

1:23:43.000 --> 1:23:44.920
<v Speaker 2>So it's uh, it just gives you the.

1:23:45.040 --> 1:23:48.439
<v Speaker 1>Okay, I looked online what you just redid the narrower

1:23:48.560 --> 1:23:54.280
<v Speaker 1>ones last year? Okay? Yeah, So other than waste with

1:23:54.800 --> 1:23:57.600
<v Speaker 1>what is the difference in these skis.

1:23:58.240 --> 1:24:01.120
<v Speaker 2>That you're also testing me because we're two years ahead,

1:24:01.400 --> 1:24:04.439
<v Speaker 2>So I'm always trying to remember really we're yeah, we're

1:24:04.560 --> 1:24:08.479
<v Speaker 2>years ahead of like where we land for commercial skis.

1:24:08.880 --> 1:24:14.880
<v Speaker 2>But it's mold shapes, its wood blends, its materials. There

1:24:14.960 --> 1:24:20.320
<v Speaker 2>is a big initiative to have more environmentally conscious materials.

1:24:20.400 --> 1:24:26.760
<v Speaker 2>There's we're always trying different resins, different like there's poplar

1:24:27.240 --> 1:24:30.880
<v Speaker 2>and there was Karuba wood for a while, which was

1:24:30.920 --> 1:24:34.519
<v Speaker 2>a blend. And there's there's been so many things that

1:24:34.960 --> 1:24:37.559
<v Speaker 2>I get lost. Like I told you, I know the

1:24:37.640 --> 1:24:38.680
<v Speaker 2>feeling and like.

1:24:39.120 --> 1:24:42.120
<v Speaker 1>Yeah, okay, I mean that's a couple of things. The

1:24:42.200 --> 1:24:45.080
<v Speaker 1>big breakthrough in the fifties and sixties was the metal

1:24:45.160 --> 1:24:49.240
<v Speaker 1>ski that it was the fiberglass ski. Yeah. Then in

1:24:49.280 --> 1:24:53.200
<v Speaker 1>the late seventies there was the Rosie rock, which brought

1:24:53.240 --> 1:24:58.120
<v Speaker 1>back a metal ski. Okay, forget the foam cor era. Okay. Yeah,

1:24:58.160 --> 1:25:02.120
<v Speaker 1>So now you have people say, I mean the bizards

1:25:02.680 --> 1:25:07.800
<v Speaker 1>they're made with two layers of titanol. Okay, So do

1:25:07.840 --> 1:25:11.320
<v Speaker 1>you feel that just whatever the right pick of wood

1:25:11.439 --> 1:25:16.080
<v Speaker 1>is and some glass resin is enough. You had carbon

1:25:16.120 --> 1:25:18.160
<v Speaker 1>in one ski, you took it out.

1:25:18.400 --> 1:25:21.919
<v Speaker 2>We have carbon. We've put aluminum inserts for the binding

1:25:22.000 --> 1:25:25.000
<v Speaker 2>so it doesn't rip out. We have certain things and

1:25:25.040 --> 1:25:27.680
<v Speaker 2>then the horizon tech is a tech insert so that

1:25:28.800 --> 1:25:32.160
<v Speaker 2>breaks up the wood. But long story short, yes, I

1:25:32.200 --> 1:25:36.400
<v Speaker 2>think everything that you see in skis that moves away

1:25:36.560 --> 1:25:41.400
<v Speaker 2>from wood is a marketing effort to try and make

1:25:41.479 --> 1:25:44.639
<v Speaker 2>the next thing. But we all go back to wood.

1:25:45.080 --> 1:25:48.800
<v Speaker 2>It performs the best. And if you're creating a world

1:25:48.800 --> 1:25:51.120
<v Speaker 2>Cup downhill ski. Yes, you're gonna have a ton of

1:25:51.160 --> 1:25:53.840
<v Speaker 2>metal in there, but for the everyday skier, you do

1:25:53.960 --> 1:25:58.200
<v Speaker 2>not need metal skis. There's no reason to have that

1:25:58.520 --> 1:26:02.559
<v Speaker 2>stiff of a ski opinion. Skiing should be fun and

1:26:02.640 --> 1:26:08.280
<v Speaker 2>not hard work. Like you're trying to do so many

1:26:08.439 --> 1:26:11.639
<v Speaker 2>things with our companies are trying to do so many

1:26:11.720 --> 1:26:14.840
<v Speaker 2>things to make themselves stand out or be different. But

1:26:14.960 --> 1:26:18.800
<v Speaker 2>I think I mean, Atomics turns seventy years old this year.

1:26:18.840 --> 1:26:21.799
<v Speaker 2>They've tried a lot of things, and there's a reason

1:26:21.960 --> 1:26:26.760
<v Speaker 2>where landing back at wood would molds.

1:26:33.080 --> 1:26:36.240
<v Speaker 1>Okay, if you have a non metal ski, what do

1:26:36.280 --> 1:26:39.960
<v Speaker 1>you do about torsion control and holding on hard snow.

1:26:40.960 --> 1:26:45.200
<v Speaker 2>That goes into the layers the fiberglass layers and how

1:26:45.439 --> 1:26:48.000
<v Speaker 2>many they put in because there is more than just

1:26:48.080 --> 1:26:51.800
<v Speaker 2>wood in the ski, but the edge, what the edge

1:26:51.920 --> 1:26:55.160
<v Speaker 2>is made of. There's the sidewalls make a huge different.

1:26:55.280 --> 1:27:00.599
<v Speaker 2>The cap sidewall versus a multi dimensional sidewall that breaks down.

1:27:00.680 --> 1:27:05.519
<v Speaker 2>That is a massive on the torsional side. I mean

1:27:05.600 --> 1:27:08.880
<v Speaker 2>even the horizon tech affects it torsionally. Everything that you

1:27:09.040 --> 1:27:12.519
<v Speaker 2>build into it is going to affect it torsionally. So

1:27:13.040 --> 1:27:17.519
<v Speaker 2>you add layers or remove layers according and the metal,

1:27:17.680 --> 1:27:25.120
<v Speaker 2>in my opinion, is just too aggressive for your everyday skier.

1:27:25.800 --> 1:27:29.840
<v Speaker 2>I mean, you have Darren Ralves still and there's I

1:27:29.880 --> 1:27:32.320
<v Speaker 2>guess I could take that back. It depends if you're

1:27:32.439 --> 1:27:38.000
<v Speaker 2>really railing rumors and trying to pretend you're ski racing.

1:27:38.200 --> 1:27:41.680
<v Speaker 2>It's fun, like there is time and a place for that,

1:27:42.040 --> 1:27:44.920
<v Speaker 2>and so I do. I do take back what I said.

1:27:45.040 --> 1:27:48.840
<v Speaker 2>But generally speaking, if you're ski in the mountain after

1:27:48.920 --> 1:27:51.479
<v Speaker 2>some fresh snow and it's chopped up and you're just

1:27:51.840 --> 1:27:53.680
<v Speaker 2>having a trying to have a good time on a

1:27:53.680 --> 1:27:57.559
<v Speaker 2>pair of skis, You're going to be happiest with a

1:27:57.560 --> 1:27:58.400
<v Speaker 2>woodcrese ski.

1:28:00.000 --> 1:28:04.759
<v Speaker 1>Okay, Generally speaking, your skis are a cycle of two years,

1:28:04.760 --> 1:28:06.559
<v Speaker 1>three years, or just when you come up with a

1:28:06.600 --> 1:28:07.080
<v Speaker 1>new thing.

1:28:07.880 --> 1:28:10.160
<v Speaker 2>I try to keep it to when we come up

1:28:10.200 --> 1:28:13.919
<v Speaker 2>with a new thing. I've I certainly we're not exempt

1:28:14.000 --> 1:28:17.960
<v Speaker 2>of marketing efforts by any stretch of the imagination. But

1:28:18.600 --> 1:28:22.280
<v Speaker 2>luckily for me, because I'm an artist and because there's

1:28:22.320 --> 1:28:27.920
<v Speaker 2>such an authentic tie to what we're creating, there is

1:28:28.000 --> 1:28:32.639
<v Speaker 2>a marketing story always present. Because I'm expressing myself both

1:28:32.760 --> 1:28:35.439
<v Speaker 2>artistically and in the shape of the ski. So we

1:28:35.560 --> 1:28:38.760
<v Speaker 2>try really hard. We constantly we want to progress, and

1:28:38.800 --> 1:28:42.519
<v Speaker 2>we want to so sustainability is a huge way to progress.

1:28:42.640 --> 1:28:47.880
<v Speaker 2>There's so many new materials. There's flax instead of fiberglass.

1:28:47.640 --> 1:28:51.479
<v Speaker 2>There's all these different things that are being tested and tried,

1:28:51.560 --> 1:28:56.960
<v Speaker 2>but and tell they're guaranteed to be at the performance

1:28:57.040 --> 1:28:59.800
<v Speaker 2>that atomic is known for. They're not willing to take

1:28:59.840 --> 1:29:02.160
<v Speaker 2>a you see it happen with I think K two

1:29:02.200 --> 1:29:04.320
<v Speaker 2>had to recall a ton of skis. They went with

1:29:04.360 --> 1:29:08.679
<v Speaker 2>some eco friendly resin or something else, and that every

1:29:08.720 --> 1:29:12.200
<v Speaker 2>ski was just splitting and blowing apart. So it needs

1:29:12.240 --> 1:29:16.639
<v Speaker 2>to be deeply tested. And that's why we're two three

1:29:16.720 --> 1:29:19.559
<v Speaker 2>years out on skis and why I don't know what

1:29:19.640 --> 1:29:23.400
<v Speaker 2>I'm skiing half the time because we're like constantly the

1:29:23.479 --> 1:29:27.320
<v Speaker 2>factory is trying to push the boundaries of ski technology

1:29:27.360 --> 1:29:31.120
<v Speaker 2>and think of what is new, and explore materials and

1:29:31.120 --> 1:29:34.559
<v Speaker 2>do all of those things, but ultimately they won't put

1:29:34.560 --> 1:29:38.360
<v Speaker 2>it out to the world until it's tried and tested.

1:29:38.680 --> 1:29:42.400
<v Speaker 1>As a practical matter, how much are you testing skis?

1:29:45.320 --> 1:29:51.160
<v Speaker 2>That's a good question. I don't have Like a for example,

1:29:51.680 --> 1:29:54.639
<v Speaker 2>talking to Rob, I had this crazy idea to put

1:29:54.760 --> 1:29:58.519
<v Speaker 2>channels in the bottoms of my skis to talking about

1:29:58.560 --> 1:30:01.439
<v Speaker 2>gliding on the surface for a our specific ski and

1:30:01.560 --> 1:30:05.759
<v Speaker 2>having the edges almost wrap. And we tried this concept.

1:30:05.800 --> 1:30:08.559
<v Speaker 2>I had the factory build me something and it almost

1:30:08.640 --> 1:30:11.719
<v Speaker 2>killed me. It was like racetracks, just like staying straight

1:30:11.800 --> 1:30:14.160
<v Speaker 2>in the snow, and they wouldn't turn at all, and

1:30:14.320 --> 1:30:17.479
<v Speaker 2>by like concept totally failed. So if I come up

1:30:17.520 --> 1:30:20.559
<v Speaker 2>with an idea like thinking outside the box, which I

1:30:20.600 --> 1:30:24.320
<v Speaker 2>do quite often, they'll I'll test it if they if

1:30:24.320 --> 1:30:26.800
<v Speaker 2>they have the time, which they generally make the time

1:30:26.840 --> 1:30:29.599
<v Speaker 2>for me because they want to progress. So we'll test

1:30:29.720 --> 1:30:32.679
<v Speaker 2>something and see if it makes a difference, and then

1:30:33.120 --> 1:30:35.800
<v Speaker 2>if we're onto something, then the rest of the team

1:30:35.840 --> 1:30:38.600
<v Speaker 2>starts testing it. Like Darren rahlves is one of the

1:30:38.640 --> 1:30:43.400
<v Speaker 2>best ski testers, and he was a World Cup Downhill

1:30:43.760 --> 1:30:48.680
<v Speaker 2>GS superdude skier that now skis Big Mountain primarily and

1:30:48.720 --> 1:30:54.280
<v Speaker 2>his understanding of skis it's deep too. So it's all

1:30:54.320 --> 1:30:58.200
<v Speaker 2>the atomic team, from the free skiers to the racers. Well,

1:30:58.479 --> 1:31:01.720
<v Speaker 2>I mean, Mikayla's stay in on what she knows and

1:31:01.800 --> 1:31:04.160
<v Speaker 2>she's just winning in racing and doing her thing. But

1:31:04.600 --> 1:31:09.320
<v Speaker 2>the skier, the racers that are not on the hunt

1:31:09.400 --> 1:31:14.519
<v Speaker 2>for the globe, if you will, are testing new skis

1:31:14.560 --> 1:31:14.920
<v Speaker 2>a lot.

1:31:15.080 --> 1:31:18.640
<v Speaker 1>So okay, so you have your skis, You're happy with

1:31:18.680 --> 1:31:22.280
<v Speaker 1>your skis. Does the change come from the fact we're saying, hey,

1:31:22.320 --> 1:31:23.640
<v Speaker 1>we have a new material.

1:31:24.840 --> 1:31:28.840
<v Speaker 2>Yeah, that stems it a lot. They have something for

1:31:28.880 --> 1:31:33.519
<v Speaker 2>me to try. They have something that they've been working

1:31:33.560 --> 1:31:38.479
<v Speaker 2>on or think it will make a big enough impact

1:31:38.560 --> 1:31:41.599
<v Speaker 2>environmentally to try it. So yeah, it does stem from

1:31:41.600 --> 1:31:44.920
<v Speaker 2>that a lot. And then shape and weird ideas come

1:31:44.960 --> 1:31:46.479
<v Speaker 2>from me generally speaking.

1:31:46.880 --> 1:31:51.960
<v Speaker 1>Okay, Atomic has your line which has expanded into all

1:31:52.040 --> 1:31:55.400
<v Speaker 1>those widths, but it also has the Mavericks. I mean,

1:31:55.400 --> 1:31:58.559
<v Speaker 1>what's up with that? That is.

1:32:01.080 --> 1:32:03.719
<v Speaker 2>I going back to what we I mean, they are different.

1:32:03.840 --> 1:32:09.080
<v Speaker 2>There's stiffer, there's they're a bit more chargey than my ski.

1:32:09.200 --> 1:32:14.240
<v Speaker 2>But it's it's there's no getting around it. It's marketing

1:32:14.280 --> 1:32:17.200
<v Speaker 2>as well. It's like, we have something that's working extremely

1:32:17.240 --> 1:32:19.840
<v Speaker 2>well with my ski, but my ski is not made

1:32:19.880 --> 1:32:23.400
<v Speaker 2>for everyone. So streamline it a little bit, make it

1:32:23.520 --> 1:32:27.160
<v Speaker 2>a bit stiffer, make it less tail rocker, take the

1:32:27.200 --> 1:32:29.639
<v Speaker 2>twin tip out of it. Do all of these things

1:32:30.360 --> 1:32:34.920
<v Speaker 2>and use the same construction and the waste widths and

1:32:35.040 --> 1:32:38.280
<v Speaker 2>the tip withs and the side walls and all of that,

1:32:38.479 --> 1:32:40.880
<v Speaker 2>because we know that performs well on my ski, and

1:32:40.920 --> 1:32:43.040
<v Speaker 2>now let's try that in a different mold, in a

1:32:43.040 --> 1:32:47.240
<v Speaker 2>different shape. And so the Maverick and the Backland and

1:32:47.439 --> 1:32:50.800
<v Speaker 2>my ski all have similarities for sure, but they are

1:32:51.080 --> 1:32:54.639
<v Speaker 2>different enough. That goes back to what you're saying of

1:32:54.800 --> 1:32:59.880
<v Speaker 2>that quiver, because you personally might not I mean, I

1:33:00.000 --> 1:33:01.640
<v Speaker 2>would love for you to try my skis because I

1:33:01.640 --> 1:33:04.680
<v Speaker 2>think you would be pleasantly surprised, But you personally might

1:33:04.720 --> 1:33:09.160
<v Speaker 2>not need tail rocker, or you might not care for

1:33:09.200 --> 1:33:11.240
<v Speaker 2>the same swing weight that I care for, which is

1:33:11.280 --> 1:33:15.040
<v Speaker 2>totally fine. I ski differently than you ski, and that's

1:33:15.640 --> 1:33:18.559
<v Speaker 2>why there should be a wide array of skis is

1:33:18.600 --> 1:33:21.799
<v Speaker 2>because people do ski differently. We're all at different levels,

1:33:21.840 --> 1:33:25.240
<v Speaker 2>we're all at different abilities and all that kind of stuff.

1:33:25.280 --> 1:33:28.080
<v Speaker 2>So I do think there's kind of a ski atomic

1:33:28.160 --> 1:33:31.120
<v Speaker 2>wants to make a ski for everyone essentially.

1:33:31.280 --> 1:33:34.479
<v Speaker 1>Okay, but we could say, generally speaking, you like a

1:33:34.520 --> 1:33:35.360
<v Speaker 1>softer ski.

1:33:36.120 --> 1:33:40.679
<v Speaker 2>That's that's a loose term, yes, And no, I don't

1:33:40.840 --> 1:33:45.519
<v Speaker 2>like too soft of a ski. And and but I mean,

1:33:45.560 --> 1:33:47.479
<v Speaker 2>if you are so, let me take it back. If

1:33:47.520 --> 1:33:49.640
<v Speaker 2>you're comparing me to other ski brands. Yes, I like

1:33:49.640 --> 1:33:50.360
<v Speaker 2>a softer ski.

1:33:50.479 --> 1:33:53.000
<v Speaker 1>I mean, you know, the original DTA Star Pro rock

1:33:53.320 --> 1:33:56.280
<v Speaker 1>Yeah Provider was just, you know, really stiff.

1:33:56.280 --> 1:33:58.640
<v Speaker 2>Stiff and straight. And when I came to Atomic, the

1:33:58.680 --> 1:34:01.800
<v Speaker 2>turn radius was forty this it was so it was

1:34:01.840 --> 1:34:05.120
<v Speaker 2>like writing a piece of just like dense board, and

1:34:05.800 --> 1:34:08.840
<v Speaker 2>my turn radius is nineteen meter now it has rocker

1:34:08.920 --> 1:34:12.400
<v Speaker 2>and all these things. So yes, I if you're comparing

1:34:12.439 --> 1:34:18.000
<v Speaker 2>me within within some like line skis, there's some that

1:34:18.040 --> 1:34:20.559
<v Speaker 2>are extremely soft that are too soft for me. But

1:34:21.520 --> 1:34:23.240
<v Speaker 2>in the grand scheme of things, I do like a

1:34:23.280 --> 1:34:23.880
<v Speaker 2>softer ski.

1:34:24.400 --> 1:34:26.360
<v Speaker 1>How many pairs of these skis do you sell?

1:34:28.720 --> 1:34:32.599
<v Speaker 2>I'm not really supposed to know those numbers, but what

1:34:32.640 --> 1:34:36.320
<v Speaker 2>I do know is that it's the number the bent

1:34:36.800 --> 1:34:43.519
<v Speaker 2>line and is the number one ski sold globally. My

1:34:43.640 --> 1:34:48.720
<v Speaker 2>skis and particularly I think the hundred waste width, so

1:34:48.880 --> 1:34:51.000
<v Speaker 2>I think I'm allowed to say that. But it does,

1:34:51.080 --> 1:34:51.840
<v Speaker 2>it does very well.

1:34:52.000 --> 1:34:57.880
<v Speaker 1>Okay, people know to what degree are you marketing the

1:34:57.920 --> 1:35:02.360
<v Speaker 1>ski to both reach new markets and reach people that

1:35:02.479 --> 1:35:03.760
<v Speaker 1>might be skiing on something.

1:35:03.520 --> 1:35:09.320
<v Speaker 2>Different that falls a lot on Atomic And they would

1:35:09.400 --> 1:35:13.479
<v Speaker 2>have those answers much better than me. I'm my job

1:35:13.600 --> 1:35:19.040
<v Speaker 2>is tasked with. They give me a creative director role,

1:35:19.080 --> 1:35:22.160
<v Speaker 2>but there very much is a creative director at Atomic

1:35:22.240 --> 1:35:24.840
<v Speaker 2>that sits in an office and deals with all the

1:35:24.920 --> 1:35:27.519
<v Speaker 2>video creative in the photos. And I don't have to

1:35:28.240 --> 1:35:30.240
<v Speaker 2>sit in an office or be in a meeting weekly.

1:35:30.360 --> 1:35:34.240
<v Speaker 2>But my art direction of where I take my skis

1:35:34.479 --> 1:35:38.680
<v Speaker 2>influences the creative for the brand because the skis are successful.

1:35:38.800 --> 1:35:41.120
<v Speaker 2>So the art that I put on my skis is

1:35:41.160 --> 1:35:44.640
<v Speaker 2>then going to translate to T shirts and hats and

1:35:44.680 --> 1:35:47.360
<v Speaker 2>ski poles and bindings and all of these different things

1:35:47.400 --> 1:35:51.080
<v Speaker 2>and colors will then tie back to my skis, and

1:35:51.120 --> 1:35:54.600
<v Speaker 2>then they'll build their creative direction for the Mavericks and

1:35:54.680 --> 1:35:59.559
<v Speaker 2>the Backlands and the race skis, and everything will start

1:35:59.560 --> 1:36:03.520
<v Speaker 2>to stem off of some of those ideas that I'm presenting.

1:36:04.760 --> 1:36:06.600
<v Speaker 2>And then of course they have their own ideas and

1:36:06.640 --> 1:36:10.800
<v Speaker 2>their own concepts and things and race too, But it

1:36:10.880 --> 1:36:16.000
<v Speaker 2>starts with that. And then I am pretty detached from

1:36:16.040 --> 1:36:19.400
<v Speaker 2>the daily marketing efforts. That's like the ad buys and

1:36:19.479 --> 1:36:24.640
<v Speaker 2>the social and the website. All of that I have

1:36:24.720 --> 1:36:27.200
<v Speaker 2>no idea. I just I create.

1:36:27.640 --> 1:36:30.960
<v Speaker 1>Okay, let's say you broke all your relationships with all

1:36:31.000 --> 1:36:34.800
<v Speaker 1>your sponsors on Atomic. Can you live on the money

1:36:34.800 --> 1:36:40.840
<v Speaker 1>you make from Atomic? I could yes, Okay, yeah, switch

1:36:40.880 --> 1:36:43.280
<v Speaker 1>gears completely. What about avalanches?

1:36:44.600 --> 1:36:49.280
<v Speaker 2>Oh boy, they're very real and they're very scary and

1:36:49.360 --> 1:36:53.559
<v Speaker 2>it's important to respect them as much as you can.

1:36:53.800 --> 1:36:59.880
<v Speaker 2>And Arctics makes one of the best avalanche airbags in

1:37:00.720 --> 1:37:03.679
<v Speaker 2>the industry at the world, I guess you could say,

1:37:04.840 --> 1:37:09.320
<v Speaker 2>And that is hugely beneficial in something new in the

1:37:09.400 --> 1:37:14.320
<v Speaker 2>recent years of technology. They've designed an extremely lightweight, battery

1:37:14.360 --> 1:37:16.839
<v Speaker 2>powered air bag, so if you get in an avalanche,

1:37:16.880 --> 1:37:20.479
<v Speaker 2>you can pull it. And it's the Brazilian nut theory.

1:37:20.800 --> 1:37:23.559
<v Speaker 2>Anything bigger is going to shake, shake to the surface,

1:37:23.640 --> 1:37:27.679
<v Speaker 2>so it's just making your mass much bigger. And so

1:37:28.080 --> 1:37:32.040
<v Speaker 2>that saved a lot of lives. Avalanche beacons save a

1:37:32.040 --> 1:37:33.600
<v Speaker 2>lot of lives. But you need to know how to

1:37:33.720 --> 1:37:37.479
<v Speaker 2>use them and practice and take avalanche courses and learn

1:37:37.520 --> 1:37:39.800
<v Speaker 2>how to use your probe and learn how to dig

1:37:39.840 --> 1:37:43.400
<v Speaker 2>someone out because when it shit hits the fan, you

1:37:44.040 --> 1:37:46.639
<v Speaker 2>need to stay calm. You need to check everyone's beacon.

1:37:46.760 --> 1:37:49.360
<v Speaker 2>There's protocol that you really need to follow. So if

1:37:49.439 --> 1:37:52.840
<v Speaker 2>you just buy a beacon and the avvy stuff and

1:37:52.880 --> 1:37:55.400
<v Speaker 2>never practice with it and don't know how to use it.

1:37:55.400 --> 1:37:59.880
<v Speaker 2>It's not necessarily going to save your life. So that's uh,

1:38:00.200 --> 1:38:03.400
<v Speaker 2>that's the first step. And then reading avalanche terrain is

1:38:03.439 --> 1:38:07.120
<v Speaker 2>an art in itself, and you learn that in AVIY courses.

1:38:07.160 --> 1:38:09.120
<v Speaker 2>You learn that from being in the mountains. You learn

1:38:09.160 --> 1:38:13.240
<v Speaker 2>that from watching whind loading off the peaks and snow

1:38:13.320 --> 1:38:18.840
<v Speaker 2>falling and just understanding layers and depths and snow packs.

1:38:18.880 --> 1:38:22.200
<v Speaker 2>There's a maritime snowpack, which is more moisture in a

1:38:22.240 --> 1:38:24.599
<v Speaker 2>coastal snowpack, which is what we have in Mammoth because

1:38:24.600 --> 1:38:27.160
<v Speaker 2>we're the first big mountain range off the coast. And

1:38:27.240 --> 1:38:31.240
<v Speaker 2>then there's inner Mountain which is more like the Utah snowpack,

1:38:31.320 --> 1:38:34.160
<v Speaker 2>which tends to avalanche a bit more but have a

1:38:34.200 --> 1:38:36.880
<v Speaker 2>little more moisture. Then there's the Colorado which is a

1:38:36.880 --> 1:38:40.040
<v Speaker 2>continental snowpack, which is the beautiful ice crystals that you

1:38:40.080 --> 1:38:44.559
<v Speaker 2>see when you walk outside and it hasn't snowed for weeks,

1:38:44.600 --> 1:38:47.320
<v Speaker 2>but it still looks all crystally. And then when snow

1:38:47.400 --> 1:38:50.680
<v Speaker 2>falls on those crystals, it never gets warm enough or

1:38:50.720 --> 1:38:53.000
<v Speaker 2>heated by the sun, and there's not enough moisture in

1:38:53.040 --> 1:38:56.400
<v Speaker 2>the snow to crush those crystals. So crystals on crystals

1:38:56.479 --> 1:39:01.240
<v Speaker 2>is a very unstable slope, whereas when in California in

1:39:01.280 --> 1:39:04.000
<v Speaker 2>the sun and coastal snow packs, it snows so much

1:39:04.160 --> 1:39:07.280
<v Speaker 2>feed upon feet it crushes those bad layers and can

1:39:08.000 --> 1:39:13.200
<v Speaker 2>strengthen it over time. Essentially, so the deeper, the deeper

1:39:13.600 --> 1:39:17.479
<v Speaker 2>east you go, than the more dangerous it gets.

1:39:17.520 --> 1:39:19.920
<v Speaker 1>Basically, though, have you had close calls?

1:39:21.120 --> 1:39:27.920
<v Speaker 2>I yes, I have. I've triggered quite a few. I've

1:39:28.680 --> 1:39:33.320
<v Speaker 2>not necessarily been buried. Was I skid a pillow line,

1:39:33.360 --> 1:39:36.920
<v Speaker 2>which is pillows of snow stacked on top of each other,

1:39:37.320 --> 1:39:39.559
<v Speaker 2>and it was late in March, so it was heating up.

1:39:40.400 --> 1:39:42.760
<v Speaker 2>I was in Canada, and it collapsed. The whole thing

1:39:42.840 --> 1:39:45.280
<v Speaker 2>collapsed and kind of steam rolled me and trapped me

1:39:45.400 --> 1:39:48.559
<v Speaker 2>under the snow quickly, and my friend got to me,

1:39:48.720 --> 1:39:52.439
<v Speaker 2>but I wasn't like I could still breathe, and I

1:39:52.880 --> 1:39:56.320
<v Speaker 2>was on the surface. And so that that is the

1:39:56.360 --> 1:39:59.880
<v Speaker 2>closest I've been to being stuck in the snow. But then, yes,

1:40:00.240 --> 1:40:04.280
<v Speaker 2>I've I've had I've had friends get buried, I've had

1:40:04.680 --> 1:40:08.040
<v Speaker 2>friends die, I've had lots of I've been around a

1:40:08.040 --> 1:40:11.519
<v Speaker 2>lot of avalanches. And my wife, my wife is a

1:40:11.520 --> 1:40:14.759
<v Speaker 2>personal border She's triggered some too, and all the things.

1:40:14.800 --> 1:40:18.360
<v Speaker 1>So to what degree does pure pressure involve in the

1:40:18.400 --> 1:40:19.720
<v Speaker 1>decision to go or not go?

1:40:23.080 --> 1:40:29.120
<v Speaker 2>Peer pressure not so much. It's it's ego, I would say,

1:40:29.320 --> 1:40:33.960
<v Speaker 2>of like thinking that you know you could, you're safe

1:40:34.040 --> 1:40:34.880
<v Speaker 2>because of X.

1:40:35.000 --> 1:40:35.280
<v Speaker 1>Y and Z.

1:40:35.439 --> 1:40:38.759
<v Speaker 2>You talk yourself into stupid decisions and I am guilty

1:40:38.840 --> 1:40:43.080
<v Speaker 2>of it too, So peer pressure no. But it's beautiful.

1:40:43.160 --> 1:40:46.280
<v Speaker 2>It just snowed. There's two feet of snow. Oh, we'll

1:40:46.280 --> 1:40:49.040
<v Speaker 2>go over here in the trees because trees are anchors

1:40:49.080 --> 1:40:51.720
<v Speaker 2>and this will do this, and you just you talk

1:40:51.800 --> 1:40:55.720
<v Speaker 2>yourself into situations that you probably shouldn't at times. But

1:40:55.880 --> 1:40:59.280
<v Speaker 2>I try really hard to remove the ego when I can.

1:40:59.720 --> 1:41:02.559
<v Speaker 1>What a greedy consider herself a good reader of the snow.

1:41:06.320 --> 1:41:09.280
<v Speaker 2>Same as the research. I think I could take more

1:41:09.320 --> 1:41:12.599
<v Speaker 2>ABVY courses. There's AVI two's, there's AV threes to understand

1:41:12.600 --> 1:41:16.320
<v Speaker 2>the science of the snow and everything on a granular level,

1:41:16.360 --> 1:41:19.240
<v Speaker 2>but I do. I do not go that deep. I

1:41:19.360 --> 1:41:26.040
<v Speaker 2>understand intuition and reading the mountains and convex rolls and

1:41:26.120 --> 1:41:30.880
<v Speaker 2>windloading and snowpack and that like the true markers of

1:41:30.920 --> 1:41:34.600
<v Speaker 2>what's going to trigger and then understanding every little like

1:41:34.680 --> 1:41:38.040
<v Speaker 2>putting snow under a microscope. I've I've not gone that far,

1:41:38.120 --> 1:41:39.200
<v Speaker 2>but people certainly do.

1:41:47.160 --> 1:41:50.040
<v Speaker 1>So tell me about the film you made with your wife.

1:41:50.280 --> 1:41:58.280
<v Speaker 2>Oh boy, well, we okay, this is gonna be a

1:41:58.280 --> 1:42:05.360
<v Speaker 2>long story. She is pro snowboarder. She is an only child.

1:42:05.600 --> 1:42:08.719
<v Speaker 2>Her father passed away when she was fourteen from cancer,

1:42:08.800 --> 1:42:11.800
<v Speaker 2>which was our bond very early on. Was raised by

1:42:11.800 --> 1:42:15.000
<v Speaker 2>a single mother. Her mother then got cancer right at

1:42:15.000 --> 1:42:20.600
<v Speaker 2>the height of her career, and that was in twenty sixteen.

1:42:20.760 --> 1:42:22.479
<v Speaker 2>I want to say, I was in the middle of

1:42:22.520 --> 1:42:28.799
<v Speaker 2>making a pretty large project and went through the journey

1:42:28.840 --> 1:42:35.280
<v Speaker 2>of losing her mother, and then she we had the

1:42:35.360 --> 1:42:38.679
<v Speaker 2>very real conversation the only grandparent left was my mother,

1:42:38.800 --> 1:42:42.599
<v Speaker 2>and so we started trying to have children. Four months later,

1:42:42.680 --> 1:42:45.679
<v Speaker 2>after her mom passed, we got pregnant with our first child.

1:42:46.640 --> 1:42:50.160
<v Speaker 2>She was approaching forty. I mean, she just turned forty,

1:42:50.160 --> 1:42:52.959
<v Speaker 2>so at that point in time, what was it. Anyways,

1:42:53.040 --> 1:42:57.680
<v Speaker 2>she was mid thirties and she wanted to stay a

1:42:57.680 --> 1:43:01.519
<v Speaker 2>pro snowboarder. Most women at that age, once they become pregnant,

1:43:01.600 --> 1:43:06.439
<v Speaker 2>walked away from snowboarding. There wasn't really maternity clauses and

1:43:06.479 --> 1:43:09.599
<v Speaker 2>contracts and all of those things, so she approached Donna

1:43:09.640 --> 1:43:17.160
<v Speaker 2>Carpenter at Burton and basically proposed supporting her as a

1:43:17.160 --> 1:43:21.479
<v Speaker 2>as a mother, and so they they chartered New Territory

1:43:21.520 --> 1:43:25.200
<v Speaker 2>together added verbage in her contract that was widely used

1:43:26.439 --> 1:43:29.400
<v Speaker 2>at that time. Nike had come out with a campaign

1:43:29.479 --> 1:43:33.639
<v Speaker 2>to Dream Big, and a couple of their runners, Alicia Montano,

1:43:33.720 --> 1:43:38.719
<v Speaker 2>went against Nike with a dream Maternity campaign because Nike

1:43:38.920 --> 1:43:40.960
<v Speaker 2>was cutting their runners when they would get pregnant and

1:43:41.000 --> 1:43:45.280
<v Speaker 2>treating it like an injury clause. And so Donna men

1:43:45.360 --> 1:43:49.000
<v Speaker 2>Burton went against Nike. They got Kimmy, my wife, Kimmy

1:43:49.080 --> 1:43:52.519
<v Speaker 2>and Donna got an article and I think New York

1:43:52.560 --> 1:43:57.400
<v Speaker 2>Times are in some other media making her verbiage in

1:43:57.520 --> 1:44:02.640
<v Speaker 2>her contract available for any female athlete which supported through maternity.

1:44:02.680 --> 1:44:05.160
<v Speaker 2>So that was a big deal. It was awesome. We

1:44:05.240 --> 1:44:08.960
<v Speaker 2>had our child. Once we had our child, we were

1:44:09.479 --> 1:44:12.120
<v Speaker 2>and so talking this. We were going to document this

1:44:12.240 --> 1:44:14.920
<v Speaker 2>year of being pregnant and then having the baby and

1:44:14.960 --> 1:44:18.360
<v Speaker 2>make a little pretty surface level film. And so my

1:44:19.439 --> 1:44:23.240
<v Speaker 2>good friend Tyler Hamlet, who's made my dead films to

1:44:23.400 --> 1:44:25.559
<v Speaker 2>him and I have worked together for twenty years, and

1:44:25.920 --> 1:44:37.040
<v Speaker 2>he and I started just filming together and we got pregnant,

1:44:37.120 --> 1:44:41.680
<v Speaker 2>had had CoA, our firstborn, and then she didn't know

1:44:41.720 --> 1:44:45.360
<v Speaker 2>it at the time, but it triggered some past trauma,

1:44:45.800 --> 1:44:49.200
<v Speaker 2>kind of had I guess postpartum depression a bit. And

1:44:49.240 --> 1:44:52.599
<v Speaker 2>all of this was being unveiled on camera. And then

1:44:52.840 --> 1:44:55.640
<v Speaker 2>fast forward, I make the movie with the Dead. We

1:44:55.720 --> 1:44:58.800
<v Speaker 2>talked about fire on the Mountain. I'm very busy as

1:44:58.840 --> 1:45:02.439
<v Speaker 2>a husband and a father and we're just navigating having

1:45:02.560 --> 1:45:05.200
<v Speaker 2>a lot of conflict at times. All of this is

1:45:05.200 --> 1:45:09.280
<v Speaker 2>being captured on film, and then our son gets deathly ill.

1:45:09.439 --> 1:45:12.040
<v Speaker 2>His kidneys fail. He had to be life lighted put

1:45:12.120 --> 1:45:17.320
<v Speaker 2>in a hospital. And that was right before COVID. That

1:45:17.520 --> 1:45:21.400
<v Speaker 2>was its own journey brought us back together. And during COVID,

1:45:21.760 --> 1:45:26.479
<v Speaker 2>we yeah, like everyone just spent a lot of time together.

1:45:26.520 --> 1:45:29.080
<v Speaker 2>It was amazing. We rekindled with her and I have

1:45:29.160 --> 1:45:31.760
<v Speaker 2>been together since we were children. We've been together since

1:45:32.000 --> 1:45:34.640
<v Speaker 2>I met her when I was sixteen turning seventeen, so

1:45:35.160 --> 1:45:39.519
<v Speaker 2>a long time. And we had our second child. Then

1:45:39.640 --> 1:45:43.559
<v Speaker 2>as she's breastfeeding our second child, she finds a lump

1:45:43.760 --> 1:45:47.920
<v Speaker 2>and has a very severe stage three breast cancer. And

1:45:47.960 --> 1:45:50.360
<v Speaker 2>so we go on the whole cancer journey and she's

1:45:50.400 --> 1:45:56.040
<v Speaker 2>fighting for her life and we just keep documenting this

1:45:56.120 --> 1:46:01.040
<v Speaker 2>whole thing, and so long story long, it's a very exposing, raw,

1:46:01.200 --> 1:46:04.479
<v Speaker 2>beautiful film of her life story, and it has a

1:46:04.479 --> 1:46:07.519
<v Speaker 2>ton of depth and layers, and it's not something we

1:46:07.600 --> 1:46:10.600
<v Speaker 2>ever intended set out to make. It's very strange that

1:46:10.680 --> 1:46:14.080
<v Speaker 2>we have as much documented as we do. But because

1:46:14.120 --> 1:46:17.960
<v Speaker 2>of the circumstances of her mom and then pregnancy and

1:46:18.000 --> 1:46:20.080
<v Speaker 2>what we were aiming for at the beginning, we just

1:46:20.880 --> 1:46:25.120
<v Speaker 2>saw the saw the reason to keep filming because these

1:46:25.160 --> 1:46:28.439
<v Speaker 2>things just kept happening and coming up. And so it's

1:46:28.479 --> 1:46:32.080
<v Speaker 2>called Butterfly and a Blizzard. It's the world premiere will

1:46:32.120 --> 1:46:36.200
<v Speaker 2>be at the Big Sky Film Festival in February, and

1:46:36.240 --> 1:46:39.559
<v Speaker 2>then it'll be on streaming platforms early March, I believe.

1:46:39.840 --> 1:46:45.000
<v Speaker 2>And yeah, it's just it's it's it's sit on the

1:46:45.000 --> 1:46:48.760
<v Speaker 2>couch and watch. It's like a It's a very emotional

1:46:48.920 --> 1:46:54.040
<v Speaker 2>and and exposing, raw documentary of seven years or even

1:46:54.080 --> 1:46:58.240
<v Speaker 2>more of our relationship in life. So it's pretty it's

1:46:58.280 --> 1:47:00.640
<v Speaker 2>pretty wild. Did you did you end up watching the

1:47:00.680 --> 1:47:01.680
<v Speaker 2>cut that I sent you.

1:47:02.120 --> 1:47:04.200
<v Speaker 1>I'll be honest, I've been crazy. I haven't watched the

1:47:04.240 --> 1:47:04.880
<v Speaker 1>complete cut.

1:47:05.560 --> 1:47:09.200
<v Speaker 2>Okay, well, it's a. It's a heavy one, but I

1:47:09.280 --> 1:47:10.960
<v Speaker 2>know there's a lot. There's a lot to it.

1:47:11.000 --> 1:47:16.280
<v Speaker 1>Personally, I prefer heavy. I like the real issues. Let

1:47:16.320 --> 1:47:19.280
<v Speaker 1>me ask, Yeah, So, what were all the projects you're

1:47:19.280 --> 1:47:20.280
<v Speaker 1>working on presently?

1:47:21.200 --> 1:47:25.400
<v Speaker 2>So I which just came out today, Actually The Dead

1:47:26.040 --> 1:47:31.000
<v Speaker 2>the Dead just announced their sixtieth anniversary logo. I was

1:47:31.160 --> 1:47:35.639
<v Speaker 2>tasked with creating the sixtieth logo, which was a complete

1:47:35.640 --> 1:47:38.879
<v Speaker 2>honor and very humbling and so on. All the licensed

1:47:38.880 --> 1:47:42.880
<v Speaker 2>products will be the art that I came up with

1:47:42.920 --> 1:47:46.680
<v Speaker 2>for that, so that's amazing. And then in conjunction with that,

1:47:47.360 --> 1:47:50.080
<v Speaker 2>I mentioned the sphere with Mickey, but we were working

1:47:50.120 --> 1:47:54.120
<v Speaker 2>on another film which is this big abstract art piece.

1:47:54.280 --> 1:47:59.040
<v Speaker 2>And the film itself will come out in September of

1:47:59.080 --> 1:48:02.800
<v Speaker 2>twenty twenty five, so we're halfway through a little more

1:48:02.840 --> 1:48:04.800
<v Speaker 2>than halfway through of filming. And it's going to have

1:48:05.360 --> 1:48:10.040
<v Speaker 2>skiing and snowboarding, a surfing and mountain biking, rock climbing,

1:48:10.520 --> 1:48:14.960
<v Speaker 2>free diving like ocean free diving. It'll have plant life, mycology,

1:48:15.800 --> 1:48:21.960
<v Speaker 2>it will have animal life, it will be very inspired

1:48:22.040 --> 1:48:26.920
<v Speaker 2>by the natural world and dive deep into red light.

1:48:27.000 --> 1:48:29.840
<v Speaker 2>It'll dive deep into my cilium. It'll dive deep into

1:48:29.920 --> 1:48:34.720
<v Speaker 2>all of these things visually and conceptually, less beating you

1:48:34.800 --> 1:48:38.040
<v Speaker 2>over the head with like a storyline per se, and

1:48:38.080 --> 1:48:40.400
<v Speaker 2>the film is the centerpiece. And then off of that

1:48:40.720 --> 1:48:45.200
<v Speaker 2>film has Tentacles upon Tentacles. On February fourth, we'll be

1:48:45.280 --> 1:48:48.559
<v Speaker 2>releasing I'm starting a YouTube channel, which is hilarious that

1:48:48.640 --> 1:48:51.200
<v Speaker 2>it's taken me this long to start one, but with

1:48:51.240 --> 1:48:55.280
<v Speaker 2>all the videos I've done for twenty years. But I'm

1:48:55.320 --> 1:48:58.920
<v Speaker 2>going to put a YouTube channel and release weekly episodes

1:48:58.960 --> 1:49:03.080
<v Speaker 2>starting February fourth that are a bit of a behind

1:49:03.080 --> 1:49:05.760
<v Speaker 2>the scenes look at the a creation of this whole

1:49:05.880 --> 1:49:10.960
<v Speaker 2>art project and introducing certain characters and people like Jay

1:49:11.000 --> 1:49:14.519
<v Speaker 2>Blakesburg came on one of the photoshoots. Mickey will be

1:49:14.560 --> 1:49:16.040
<v Speaker 2>a part of it. There will be all of these

1:49:16.080 --> 1:49:19.759
<v Speaker 2>different moments in time that have been very fun to capture,

1:49:20.680 --> 1:49:24.320
<v Speaker 2>and then we'll release the film in September. Then there

1:49:24.320 --> 1:49:27.000
<v Speaker 2>will be during that time, there will be an experiential

1:49:27.880 --> 1:49:32.320
<v Speaker 2>art exhibit that I'm hoping to accomplish, and that will

1:49:32.479 --> 1:49:36.640
<v Speaker 2>be in Los Angeles, and I'm looking at big, you know,

1:49:36.760 --> 1:49:40.720
<v Speaker 2>ten thousand square foot warehouse type buildings to build out

1:49:40.760 --> 1:49:46.000
<v Speaker 2>a full art exhibition. Essentially, the first room will have

1:49:46.280 --> 1:49:49.720
<v Speaker 2>a very museum behind the scenes feel of things we've invented,

1:49:49.800 --> 1:49:52.840
<v Speaker 2>like the lighting suits with arctics and the skis. I

1:49:53.000 --> 1:49:57.000
<v Speaker 2>tried some UV reactive powder and surfboards. We did LEDs

1:49:57.040 --> 1:49:59.880
<v Speaker 2>and so that'll give you a feel. Second room will

1:50:00.560 --> 1:50:02.680
<v Speaker 2>have more art and then it'll just dive deeper and

1:50:02.720 --> 1:50:07.439
<v Speaker 2>deeper and be a bit more immersive, and that will

1:50:08.439 --> 1:50:11.800
<v Speaker 2>that will hopefully come to fruition end of September, and

1:50:11.840 --> 1:50:16.080
<v Speaker 2>then following that will do a bigger doc series, or

1:50:16.120 --> 1:50:18.360
<v Speaker 2>at least that's our plan as of now, is kind

1:50:18.360 --> 1:50:21.400
<v Speaker 2>of a four to six part dock series that dives

1:50:21.400 --> 1:50:23.559
<v Speaker 2>deeper into some of the stories we're telling because we

1:50:23.600 --> 1:50:27.800
<v Speaker 2>have a I'm producing directing it, but I have a

1:50:28.680 --> 1:50:32.160
<v Speaker 2>DP on the on the art vision side, and then

1:50:32.200 --> 1:50:35.479
<v Speaker 2>I have a DP on a a DP and a

1:50:35.560 --> 1:50:37.679
<v Speaker 2>co director on the main movie side, and a DP

1:50:37.800 --> 1:50:40.439
<v Speaker 2>and a co director on the documentary side, so we

1:50:40.520 --> 1:50:43.960
<v Speaker 2>can capture as much as possible. Because that was one

1:50:44.000 --> 1:50:46.439
<v Speaker 2>thing I mentioned. We went back to Bill Walton to

1:50:46.600 --> 1:50:49.160
<v Speaker 2>film some of the making of We weren't doing it

1:50:49.240 --> 1:50:51.280
<v Speaker 2>in real time because I didn't know at that point

1:50:51.320 --> 1:50:55.400
<v Speaker 2>in twenty nineteen what I was creating, whereas now I

1:50:55.439 --> 1:50:57.880
<v Speaker 2>have a bit more of a roadmap of how I

1:50:57.920 --> 1:51:00.760
<v Speaker 2>want to see this all come together. And then if

1:51:00.760 --> 1:51:05.400
<v Speaker 2>that exhibition works, I would like to see it go global.

1:51:05.800 --> 1:51:10.120
<v Speaker 2>I maybe because Atomic and Atomic and Arctics have such

1:51:10.120 --> 1:51:13.280
<v Speaker 2>a big presence globally, I have some ideas with them,

1:51:13.640 --> 1:51:18.519
<v Speaker 2>particularly Arctics. There's really cool opportunities. They have so many

1:51:18.600 --> 1:51:21.640
<v Speaker 2>retail spaces in some of these big buildings on a

1:51:21.680 --> 1:51:24.880
<v Speaker 2>global scale. So I want to do some art installations

1:51:24.880 --> 1:51:28.880
<v Speaker 2>and build outs and experiential stuff. And then my two

1:51:29.080 --> 1:51:31.840
<v Speaker 2>true dream, which maybe this where we'll ski together, is

1:51:31.880 --> 1:51:35.920
<v Speaker 2>to collaborate with Altara and Mammoth and bring my lighting

1:51:35.960 --> 1:51:39.240
<v Speaker 2>team in because this whole film is based at night,

1:51:40.000 --> 1:51:45.320
<v Speaker 2>and bring my lighting team in, build a very large

1:51:45.360 --> 1:51:47.640
<v Speaker 2>movie set if you will, off the lighting on the

1:51:47.680 --> 1:51:51.200
<v Speaker 2>mountain and have everyday consumers be able to come and

1:51:51.240 --> 1:51:55.320
<v Speaker 2>ski under the lights. And then have a band play,

1:51:55.600 --> 1:51:58.559
<v Speaker 2>ideally a Dead cover band or most ideally if Bernie's

1:51:58.560 --> 1:52:00.640
<v Speaker 2>listening to this, I'll come to him to try and

1:52:00.680 --> 1:52:03.559
<v Speaker 2>hire Dead and Code to come play. It would be

1:52:04.160 --> 1:52:11.479
<v Speaker 2>It would be the ultimate dream, obviously. And then I yeah,

1:52:11.560 --> 1:52:13.759
<v Speaker 2>I would like to have live music, have the film

1:52:13.800 --> 1:52:18.400
<v Speaker 2>play have have people skiing under the lights and and

1:52:18.400 --> 1:52:22.200
<v Speaker 2>create this Dead on the Mountain concept that I'm going

1:52:22.240 --> 1:52:25.920
<v Speaker 2>to be running running by our old pal Bernie and

1:52:25.960 --> 1:52:29.120
<v Speaker 2>marking them to see if they're into it. But there's

1:52:29.240 --> 1:52:31.679
<v Speaker 2>there's layers upon layers. I guess that's what I'm trying

1:52:31.720 --> 1:52:32.040
<v Speaker 2>to say.

1:52:32.200 --> 1:52:35.080
<v Speaker 1>Ok Okay, you know there's so many live shows that

1:52:35.120 --> 1:52:38.240
<v Speaker 1>have been released. But in terms of the commercial albums,

1:52:38.479 --> 1:52:42.760
<v Speaker 1>what are your two favorite Dead albums albums?

1:52:42.880 --> 1:52:50.320
<v Speaker 2>That's a I am. I can't say I have a favorite.

1:52:50.360 --> 1:52:53.439
<v Speaker 2>I don't even have a favorite song. I'm like, I

1:52:53.479 --> 1:52:56.200
<v Speaker 2>think that's the beautiful thing about the Dead. I'm discovering

1:52:56.240 --> 1:53:00.479
<v Speaker 2>a new version all the time of some live song

1:53:00.680 --> 1:53:06.559
<v Speaker 2>from here, but yeah, I mean Cornell's and I can't. Okay,

1:53:06.760 --> 1:53:11.240
<v Speaker 2>there's there's some incredible ones. But luckily David Lemieux is

1:53:11.240 --> 1:53:13.639
<v Speaker 2>helping me pick the music for these things, so he's

1:53:13.680 --> 1:53:16.040
<v Speaker 2>sending me tracks that I've never even heard where I'm like,

1:53:16.080 --> 1:53:19.160
<v Speaker 2>oh my gosh, this is incredible. So it's it's an

1:53:19.360 --> 1:53:20.639
<v Speaker 2>endless vault, if you.

1:53:20.600 --> 1:53:24.040
<v Speaker 1>Will, Okay, tell me about your involvement with the Eagles

1:53:24.040 --> 1:53:24.639
<v Speaker 1>in the sphere.

1:53:25.720 --> 1:53:30.040
<v Speaker 2>Okay, Well, I hope there's involvement and maybe we could

1:53:30.080 --> 1:53:32.719
<v Speaker 2>do this off the record until we know for sure,

1:53:32.800 --> 1:53:36.040
<v Speaker 2>but it came my way. We're still working it out.

1:53:36.200 --> 1:53:38.679
<v Speaker 2>I very well might have. I had some texts before

1:53:38.720 --> 1:53:41.800
<v Speaker 2>our before our call, and I'll have some after. But

1:53:42.600 --> 1:53:50.440
<v Speaker 2>there's there's hope for them to update their their current residency,

1:53:50.840 --> 1:53:54.760
<v Speaker 2>and particularly I've been tapped on the shoulder to help

1:53:54.800 --> 1:53:59.439
<v Speaker 2>with Rocky Mountain Way and potentially some creative ideas that

1:53:59.560 --> 1:54:04.120
<v Speaker 2>I sent them for decks to review, and from my understanding,

1:54:04.160 --> 1:54:09.320
<v Speaker 2>Irving and Joe and Don like them. So if all

1:54:09.479 --> 1:54:12.280
<v Speaker 2>goes well, it's going to happen. But at this point

1:54:12.360 --> 1:54:17.040
<v Speaker 2>nothing is official, so I'm staying hopeful. But it is

1:54:17.120 --> 1:54:20.639
<v Speaker 2>like very much happening in real time as we speak.

1:54:20.760 --> 1:54:25.760
<v Speaker 1>So, Okay, it's a very interesting time in skiing. You know,

1:54:25.840 --> 1:54:28.960
<v Speaker 1>skiing is a mature sport. It's not like they're building

1:54:29.040 --> 1:54:31.720
<v Speaker 1>new ski areas in America, et cetera, et cetera. There's

1:54:31.760 --> 1:54:36.120
<v Speaker 1>been consolidation and manufacturers. I grew up during the ski boom.

1:54:36.600 --> 1:54:40.040
<v Speaker 1>Everybody talked about skiing, people went seeing. Skiing has never

1:54:40.120 --> 1:54:43.520
<v Speaker 1>been inexpensive, but it was not seen as an upper

1:54:43.560 --> 1:54:49.200
<v Speaker 1>class sport. Okay, well, this is like ticket fees. People

1:54:49.200 --> 1:54:52.960
<v Speaker 1>are bitching about the price of skiing. Yes, the walk

1:54:53.040 --> 1:54:56.640
<v Speaker 1>up price at a Veil Resource Mega Play is going

1:54:56.720 --> 1:54:59.720
<v Speaker 1>to be two hundred and ninety seven dollars at Christmas. Yeah,

1:54:59.720 --> 1:55:02.280
<v Speaker 1>you can and advertise that all day long. But for

1:55:02.400 --> 1:55:06.160
<v Speaker 1>someone who's a dedicated skier, skiing has never been cheaper

1:55:06.600 --> 1:55:11.320
<v Speaker 1>because of the Icon Pass and the Epic Pass. How

1:55:11.360 --> 1:55:13.640
<v Speaker 1>can we grow the number of skiers?

1:55:15.880 --> 1:55:19.560
<v Speaker 2>That's a great question. I agree with you. There's there's

1:55:20.160 --> 1:55:25.080
<v Speaker 2>a devil in the details, if you will, or there's

1:55:25.120 --> 1:55:28.400
<v Speaker 2>there's evil, but there's also beauty in it all. Tara

1:55:28.600 --> 1:55:33.160
<v Speaker 2>and Icon specifically is a lot of the leadership at

1:55:33.200 --> 1:55:37.320
<v Speaker 2>all Tara has come from Mammoth and they are care

1:55:37.640 --> 1:55:40.320
<v Speaker 2>they care about the community, they care about skiing, and

1:55:40.360 --> 1:55:44.120
<v Speaker 2>they want to introduce skiers. And so from a if

1:55:44.160 --> 1:55:47.200
<v Speaker 2>I put my business hat on, the Icon Pass makes

1:55:47.240 --> 1:55:49.920
<v Speaker 2>so much sense because you're getting your capital up front

1:55:49.960 --> 1:55:54.280
<v Speaker 2>and you're guaranteeing that you can update your chairlifts and

1:55:54.320 --> 1:55:56.920
<v Speaker 2>build new lodges and do all of the amenities and

1:55:56.960 --> 1:55:58.960
<v Speaker 2>all the things that they need to do to keep

1:55:59.000 --> 1:56:02.960
<v Speaker 2>these things operation. Whereas if you rely on ticket sales

1:56:03.440 --> 1:56:05.560
<v Speaker 2>and it's a bad season, or it's a this, or

1:56:05.560 --> 1:56:08.240
<v Speaker 2>it's a that. Like I completely understand it, and it's

1:56:08.440 --> 1:56:14.720
<v Speaker 2>just a matter of more skiers is fantastic and what

1:56:15.520 --> 1:56:19.120
<v Speaker 2>we want to share, you and me being extremely passionate skiers.

1:56:19.160 --> 1:56:21.920
<v Speaker 2>That's the whole reason I've built my life around around

1:56:21.960 --> 1:56:26.520
<v Speaker 2>the mountains. It's just it's really hard to know, like

1:56:26.720 --> 1:56:32.000
<v Speaker 2>once the lift lines get so long, how how many

1:56:32.000 --> 1:56:35.360
<v Speaker 2>more skiers do we really want out there? But I

1:56:35.400 --> 1:56:38.760
<v Speaker 2>think there's technology that exists, like Mammoth, for instance, replace

1:56:38.840 --> 1:56:42.120
<v Speaker 2>their two main lifts with six seaters that are faster

1:56:42.280 --> 1:56:44.680
<v Speaker 2>than the old four quads, So it's going to get

1:56:44.680 --> 1:56:48.200
<v Speaker 2>people up and dispersed much quicker, which is fantastic. And

1:56:48.240 --> 1:56:53.880
<v Speaker 2>then also everything we're doing and at arctics and atomics

1:56:53.880 --> 1:56:57.680
<v Speaker 2>in the back country like the Eastern Sierra is endless.

1:56:57.960 --> 1:57:00.400
<v Speaker 2>You could ski a new mountain. I could ski a

1:57:00.400 --> 1:57:02.640
<v Speaker 2>new mountain every day for the rest of my life,

1:57:02.840 --> 1:57:05.160
<v Speaker 2>or a new run on a new mountain if I'm

1:57:05.360 --> 1:57:07.320
<v Speaker 2>if you're willing to put in the time and the effort.

1:57:07.520 --> 1:57:12.880
<v Speaker 2>So backcountry skiing is how I personally. If people go

1:57:12.960 --> 1:57:15.880
<v Speaker 2>to the resort to get their runs in and be

1:57:16.160 --> 1:57:19.760
<v Speaker 2>less frantic of the powder and take your avalanche courses

1:57:19.800 --> 1:57:22.680
<v Speaker 2>and learn how to use your avy gear and go

1:57:22.760 --> 1:57:25.920
<v Speaker 2>for a walk in the mountains and see how beautiful

1:57:26.000 --> 1:57:28.720
<v Speaker 2>nature is. Because like, that's all we really want to

1:57:28.760 --> 1:57:32.160
<v Speaker 2>do is get people outside. I would way rather have

1:57:32.440 --> 1:57:36.080
<v Speaker 2>more passes sold and more skiers than more video games

1:57:36.080 --> 1:57:41.440
<v Speaker 2>and more people sitting inside on a computer doing who

1:57:41.480 --> 1:57:47.080
<v Speaker 2>knows what it's like. Get yourself outside and embrace this

1:57:47.640 --> 1:57:49.160
<v Speaker 2>beautiful world that we live in.

1:57:51.560 --> 1:57:54.360
<v Speaker 1>How into skiing are you at this point?

1:57:55.640 --> 1:58:01.720
<v Speaker 2>I'm extremely into it. It's just it looks differently for

1:58:01.800 --> 1:58:05.480
<v Speaker 2>the reasons I shared. I'm more busy than I've ever

1:58:05.520 --> 1:58:08.040
<v Speaker 2>been in my life, and these opportunities that are coming

1:58:08.080 --> 1:58:12.000
<v Speaker 2>my way, whether it's this stuff with the dead or

1:58:12.640 --> 1:58:19.040
<v Speaker 2>the creation of the artwork, is super inspiring to me.

1:58:19.320 --> 1:58:23.440
<v Speaker 2>So I'm willing to put skiing aside because I've skied

1:58:24.280 --> 1:58:27.960
<v Speaker 2>my entire life. I haven't created movies and created art

1:58:28.040 --> 1:58:32.840
<v Speaker 2>my entire life, per se. So it's kind of just

1:58:33.040 --> 1:58:36.240
<v Speaker 2>trying to find balance where I'm never going. I'm never

1:58:36.280 --> 1:58:38.839
<v Speaker 2>going to find balance between my family and my kids

1:58:38.880 --> 1:58:42.720
<v Speaker 2>and everything I explained about my wife and all the

1:58:42.760 --> 1:58:47.920
<v Speaker 2>trials and tribulations we go through, plus my busy ambitions

1:58:47.920 --> 1:58:51.080
<v Speaker 2>as an artist and I'm filmmaker, plus my skiing, plus

1:58:51.120 --> 1:58:53.760
<v Speaker 2>my rock climbing, Like, there just is not enough time

1:58:53.800 --> 1:58:57.360
<v Speaker 2>in the day. So I'm into it. I just don't

1:58:57.400 --> 1:58:58.880
<v Speaker 2>ski enough, I know.

1:58:59.240 --> 1:59:00.760
<v Speaker 1>Let me put it this. If I tell you for

1:59:00.800 --> 1:59:04.000
<v Speaker 1>the next six years you can only ski ten times

1:59:04.000 --> 1:59:06.920
<v Speaker 1>a year, how upset would you be about that?

1:59:07.280 --> 1:59:10.400
<v Speaker 2>Extremely? I ski wave more than ten times a year,

1:59:10.440 --> 1:59:13.560
<v Speaker 2>and I need to go tour and walk in the mountains.

1:59:13.600 --> 1:59:16.360
<v Speaker 2>If you told me I could only ski a resort

1:59:16.520 --> 1:59:19.560
<v Speaker 2>ten times, but I had as much access as I

1:59:19.600 --> 1:59:22.440
<v Speaker 2>want to walking in the mountains, I would be more

1:59:22.520 --> 1:59:25.800
<v Speaker 2>okay with it. I still love resort skiing, but I

1:59:26.080 --> 1:59:29.680
<v Speaker 2>really enjoy walking being in the back country. It's my

1:59:29.760 --> 1:59:30.440
<v Speaker 2>happy place.

1:59:33.160 --> 1:59:35.360
<v Speaker 1>Well, we've covered a lot of ground. I could talk

1:59:35.440 --> 1:59:38.680
<v Speaker 1>about this. I'm really into it. You know. The problem is,

1:59:38.720 --> 1:59:41.600
<v Speaker 1>you know, there are very few people you're talking about

1:59:41.640 --> 1:59:45.720
<v Speaker 1>swing weight. It's like, you know, Soloman's came out like

1:59:45.840 --> 1:59:48.120
<v Speaker 1>a pair of these solomon you know, the one thirties.

1:59:48.560 --> 1:59:51.000
<v Speaker 1>They were too light, couldn't get forward. You know, there's

1:59:51.040 --> 1:59:54.440
<v Speaker 1>the light, there's the heavy boot. You know, there's swingweight.

1:59:54.800 --> 1:59:57.680
<v Speaker 1>Never mind mounting it all. The problem is not to

1:59:57.720 --> 2:00:00.640
<v Speaker 1>get too quezy that I've gotten crazy, were the point

2:00:00.640 --> 2:00:05.760
<v Speaker 1>where it interferes with your raw enjoyment. But when it's wrong,

2:00:06.040 --> 2:00:08.640
<v Speaker 1>it's so wrong. When you're out on a pair of

2:00:08.680 --> 2:00:13.040
<v Speaker 1>skis and it's not working, it's like it's possible.

2:00:13.240 --> 2:00:15.840
<v Speaker 2>Oh yeah, yeah, if you get if you get your

2:00:15.880 --> 2:00:18.520
<v Speaker 2>hands or if you want hands on a pair of

2:00:18.520 --> 2:00:20.600
<v Speaker 2>one hundreds, you just let me know. I feel like

2:00:20.680 --> 2:00:23.320
<v Speaker 2>that would be a great, great starting place for you,

2:00:23.440 --> 2:00:26.040
<v Speaker 2>and I would love to see you. I wish we

2:00:26.080 --> 2:00:28.400
<v Speaker 2>need to go skiing with Bernie too. He's on my leg.

2:00:28.520 --> 2:00:32.120
<v Speaker 1>Absolutely. Wait wait, wait, let me make it very clear.

2:00:32.720 --> 2:00:34.880
<v Speaker 1>Definitely want the pair of one hundreds.

2:00:35.080 --> 2:00:38.520
<v Speaker 2>Okay, Okay, well, maybe why don't I take that back?

2:00:38.600 --> 2:00:42.640
<v Speaker 2>How about we do the Grateful Dead skis you asked

2:00:42.640 --> 2:00:45.360
<v Speaker 2>about that'll be coming out, will be a limited release.

2:00:45.440 --> 2:00:50.360
<v Speaker 2>They're beautiful, they'll be celebrating the sixtieth in this project

2:00:50.400 --> 2:00:52.280
<v Speaker 2>and they'll be on the one ten. So why don't

2:00:52.280 --> 2:00:54.520
<v Speaker 2>we try to get you a pair of something extra special.

2:00:56.040 --> 2:01:01.760
<v Speaker 1>It all sounds good. There we go. It all sounds good, good, Chris, Okay,

2:01:02.640 --> 2:01:04.720
<v Speaker 1>I think we've come to the end of the feeling

2:01:04.760 --> 2:01:07.000
<v Speaker 1>we've known. You've got to wait to hear from Irving

2:01:07.040 --> 2:01:09.720
<v Speaker 1>and all those people. I'll let you text up a

2:01:09.760 --> 2:01:12.920
<v Speaker 1>storm in any event. Thanks for taking the time to

2:01:12.960 --> 2:01:14.000
<v Speaker 1>speak to my audience.

2:01:14.360 --> 2:01:17.160
<v Speaker 2>Absolutely, I really appreciate you. Thanks for having me.

2:01:17.120 --> 2:01:21.320
<v Speaker 1>Out, you bet. Until next time, This is Bob Leftsticks